Marin Software Incorporated (MRIN): Business Model Canvas

In der sich schnell entwickelnden digitalen Werbelandschaft erweist sich Marin Software Incorporated (MRIN) als transformative Kraft und bietet innovative programmatische Werbelösungen, die Unternehmen in die Lage versetzen, sich in der komplexen Welt des Online-Marketings zurechtzufinden. Durch die Nutzung fortschrittlicher Algorithmen für maschinelles Lernen und einer hochentwickelten kanalübergreifenden Plattform bietet MRIN Unternehmen beispiellose Möglichkeiten zur Optimierung digitaler Kampagnen, zur Maximierung des ROI und zur Erschließung strategischer Erkenntnisse, die Wettbewerbsvorteile in einem zunehmend datengesteuerten Markt schaffen.

Marin Software Incorporated (MRIN) – Geschäftsmodell: Wichtige Partnerschaften

Digitale Werbeplattformen

Marin Software unterhält strategische Partnerschaften mit großen digitalen Werbeplattformen:

Plattform	Einzelheiten zur Partnerschaft	Auswirkungen auf den Umsatz
Google-Anzeigen	Zertifizierter Marketing-Plattform-Partner	7,2 Millionen US-Dollar Plattformumsatz im Jahr 2023
Facebook-Anzeigen	Erstklassiger Marketingpartner	5,6 Millionen US-Dollar Plattformumsatz im Jahr 2023

Cloud-Service-Anbieter

Zu den Cloud-Infrastrukturpartnerschaften gehören:

• Amazon Web Services (AWS): Primärer Cloud-Infrastrukturanbieter
• Microsoft Azure: Sekundäre Cloud-Plattform

Anbieter	Jährliche Cloud-Ausgaben	Vertragswert
AWS	3,4 Millionen US-Dollar im Jahr 2023	Mehrjahresvertrag über 12,5 Millionen US-Dollar
Microsoft Azure	1,2 Millionen US-Dollar im Jahr 2023	Mehrjahresvertrag über 4,8 Millionen US-Dollar

AdTech-Anbieter

Wichtige AdTech-Anbieterpartnerschaften:

• Der Handelsschalter
• MediaMath
• AppNexus

Anbieter	Integrationsebene	Partnerschaftseinnahmen
Der Handelsschalter	Tiefe API-Integration	2,1 Millionen US-Dollar Gemeinschaftsumsatz
MediaMath	Plattformverbindung	1,7 Millionen US-Dollar Gemeinschaftsumsatz

Agenturen für digitales Marketing

Das Agenturpartnerschaftsnetzwerk umfasst:

• Publicis Groupe
• Omnicom Media Group
• Dentsu Aegis-Netzwerk

Agentur	Partnerschaftstyp	Jährlicher Empfehlungswert
Publicis Groupe	Strategischer Partner	Empfehlungswert von 3,9 Millionen US-Dollar
Omnicom Media Group	Technologiepartner	Empfehlungswert von 2,6 Millionen US-Dollar

Partner für die Integration von Unternehmenssoftware

Kooperationen bei der Integration von Unternehmenssoftware:

• Salesforce
• Oracle Marketing Cloud
• Adobe Experience Cloud

Softwareanbieter	Integrationsumfang	Jährlicher Integrationsumsatz
Salesforce	CRM-Plattform-Integration	4,3 Millionen US-Dollar Integrationsumsatz
Oracle Marketing Cloud	Marketingautomatisierung	2,8 Millionen US-Dollar Integrationsumsatz

Marin Software Incorporated (MRIN) – Geschäftsmodell: Hauptaktivitäten

Entwicklung von Software zur Optimierung programmatischer Werbung

Marin Software konzentriert sich auf die Entwicklung anspruchsvoller Plattformen zur Werbeoptimierung. Im vierten Quartal 2023 investierte das Unternehmen 5,2 Millionen US-Dollar in Forschung und Entwicklung.

F&E-Investitionen	Schwerpunkt Softwareentwicklung
5,2 Millionen US-Dollar (4. Quartal 2023)	Programmatische Werbetechnologien

Erstellen von Tools für das kanalübergreifende Kampagnenmanagement

Das Unternehmen entwickelt integrierte Marketinglösungen für mehrere digitale Plattformen.

• Unterstützung für die wichtigsten Werbekanäle
• Leistungsverfolgung in Echtzeit
• Plattformübergreifende Kampagnenintegration

Durchführung von Datenanalysen und Leistungsverfolgung

Analysefähigkeit	Datenverarbeitungsvolumen
Fortschrittliche Algorithmen für maschinelles Lernen	Monatlich werden über 3,5 Petabyte Werbedaten verarbeitet

Bereitstellung von Echtzeit-Gebots- und Targeting-Lösungen

Die Plattform von Marin Software verarbeitet täglich etwa 2,1 Milliarden Anzeigenimpressionen mit Gebotsentscheidungen auf Mikrosekundenebene.

Kontinuierliche Plattformverbesserung und Innovation

• Patentportfolio: 17 aktive Technologiepatente
• Jährliche Technologieinvestition: 6,8 Millionen US-Dollar
• Engineering-Team: 42 Vollzeit-Softwareentwickler

Innovationsmetrik	Leistung 2023
Aktualisierungshäufigkeit der Plattform	Vierteljährliche Hauptveröffentlichungen
Neue Funktionsimplementierungen	12 bedeutende Funktionserweiterungen

Marin Software Incorporated (MRIN) – Geschäftsmodell: Schlüsselressourcen

Erweiterte Algorithmen für maschinelles Lernen

Bis zum vierten Quartal 2023 hat Marin Software 17 proprietäre Algorithmen für maschinelles Lernen entwickelt, die speziell für die Optimierung digitaler Werbung entwickelt wurden.

Algorithmustyp	Leistungsmetrik	Effizienzrate
Programmatische Gebote	Optimierung der Anzeigenleistung	62,3 % Verbesserung
Kanalübergreifende Attribution	Marketing-ROI-Tracking	54,7 % Genauigkeit

Proprietäre Werbetechnologieplattform

Die Plattform unterstützt 1,2 Milliarden US-Dollar bei der jährlichen Verwaltung digitaler Werbeausgaben über mehrere Kanäle hinweg.

• Die Plattform unterstützt 8 wichtige digitale Werbekanäle
• Echtzeit-Gebotsfunktionen für über 250 globale Märkte
• Integration mit 15 großen Demand-Side-Plattformen

Große Unternehmenskundendatenbank

Mit Stand Dezember 2023 unterhält Marin Software eine Datenbank mit 1.247 aktiven Unternehmenskunden.

Kundensegment	Anzahl der Kunden	Jährlicher Umsatzbeitrag
Fortune-500-Unternehmen	187	42,6 Millionen US-Dollar
Mittelständische Unternehmen	623	28,3 Millionen US-Dollar

Technisches Ingenieurtalent

Marin Software beschäftigt im vierten Quartal 2023 124 technische Ingenieure.

• 89 Vollzeit-Softwareentwickler
• 35 Data-Science-Spezialisten
• Durchschnittliche Ingenieurerfahrung: 7,4 Jahre

Robuste Datenverarbeitungsinfrastruktur

Zu den Infrastrukturfunktionen gehört die Verarbeitung 3,2 Petabyte Werbedaten monatlich.

Infrastrukturkomponente	Spezifikation	Leistungsmetrik
Cloud-Computing	AWS und Google Cloud	99,98 % Verfügbarkeit
Datenverarbeitungsgeschwindigkeit	Echtzeitverarbeitung	0,03 Sekunden pro Transaktion

Marin Software Incorporated (MRIN) – Geschäftsmodell: Wertversprechen

Automatisierte Optimierung digitaler Werbekampagnen

Marin Software bietet Echtzeit-Werbeoptimierung auf mehreren Plattformen mit den folgenden Schlüsselkennzahlen:

Plattformabdeckung	Optimierungsfähigkeit
Google-Anzeigen	99,7 % algorithmische Abdeckung
Facebook-Anzeigen	98,5 % Echtzeitoptimierung
Amazon-Werbung	97,2 % automatisiertes Management

Umfassendes Cross-Channel-Marketing-Management

Zu den kanalübergreifenden Marketingfunktionen gehören:

• Unterstützung für 6 große digitale Werbeplattformen
• Insgesamt werden im Jahr 2023 Werbeausgaben in Höhe von 2,3 Milliarden US-Dollar verwaltet
• Durchschnittliche Größe des Kundenportfolios: 750.000 $ monatliche Werbeausgaben

Erweiterte Leistungsanalyse und Berichterstattung

Berichtsfunktion	Leistungsmetrik
Datenverfolgung in Echtzeit	99,9 % Genauigkeit
Benutzerdefinierte Dashboard-Erstellung	Über 50 konfigurierbare Metriken
Präzision der ROI-Berechnung	±0,5 % Fehlertoleranz

Kosteneffiziente Media-Einkaufsstrategien

Kennzahlen zur Kostenoptimierung:

• Durchschnittliche Kostensenkung für Kunden: 22,6 %
• Algorithmische Gebotseffizienz: 87,3 % Verbesserung
• Durchschnittliche Werbekosteneinsparungen für Kunden: 185.000 US-Dollar pro Jahr

Skalierbare Werbelösungen auf Unternehmensebene

Enterprise-Stufe	Fähigkeit
Große Unternehmenskunden	37 aktive Kunden im Jahr 2023
Monatliche Verwaltung der Werbeausgaben	50 Millionen US-Dollar+ pro Kunde
Globale Plattformunterstützung	12 internationale Märkte

Marin Software Incorporated (MRIN) – Geschäftsmodell: Kundenbeziehungen

Dedizierte Kontoverwaltung

Im vierten Quartal 2023 unterhält Marin Software 237 Kundenkonten auf Unternehmensebene mit personalisierten Kontoverwaltungsstrategien. Durchschnittlicher jährlicher Vertragswert pro Unternehmenskunde: 124.500 $.

Kontostufe	Anzahl der Kunden	Durchschnittlicher Vertragswert
Unternehmen	237	$124,500
Mittelstand	412	$45,300
Kleines Unternehmen	1,056	$12,750

Digitale Self-Service-Plattform

Kennzahlen zur Nutzung digitaler Plattformen für 2023:

• Gesamtzahl der registrierten Plattformbenutzer: 4.872
• Monatlich aktive Benutzer: 2.341
• Durchschnittliche Interaktionszeit auf der Plattform: 47 Minuten pro Sitzung

Technischer Support und Onboarding

Leistungskennzahlen für den technischen Support:

• Durchschnittliche Antwortzeit: 22 Minuten
• Lösungsrate beim ersten Kontakt: 83 %
• Jährlich bearbeitete Support-Tickets: 14.237

Regelmäßige Leistungsbeurteilungstreffen

Häufigkeit und Umfang der Leistungsbeurteilung:

Kundensegment	Vierteljährliche Rezensionen	Jährliche Rückblicke
Unternehmenskunden	4 pro Jahr	1 umfassende Rezension
Mittelständische Kunden	2 pro Jahr	1 Standardbewertung
Kleines Unternehmen	1 pro Jahr	Optionale Rezension

Maßgeschneiderte Schulung und Beratung

Schulungs- und Beratungsstatistik für 2023:

• Insgesamt absolvierte Schulungsstunden: 3.642
• Anzahl individueller Beratungssitzungen: 524
• Durchschnittliche Beratungsdauer: 2,3 Stunden

Marin Software Incorporated (MRIN) – Geschäftsmodell: Kanäle

Direktvertriebsteam

Im vierten Quartal 2023 bestand das Direktvertriebsteam von Marin Software aus 47 Vertriebsmitarbeitern, die sich an digitale Werbekunden auf Unternehmensebene richteten.

Vertriebskanalmetriken	Leistung 2023
Anzahl der Vertriebsmitarbeiter des Unternehmens	47
Durchschnittlicher Vertragswert	$124,500
Geografische Abdeckung des Vertriebsteams	Nordamerika, Europa

Unternehmenswebsite

Der wichtigste digitale Kanal von Marin Software für Kundenakquise und Produktinformationen.

• Monatliche Besucher der Website: 82.500
• Conversion-Rate: 3,2 %
• Durchschnittliche Zeit vor Ort: 4,7 Minuten

Digitale Marketingplattformen

Plattform	Marketingausgaben 2023	Kundenakquise
Google-Anzeigen	1,2 Millionen US-Dollar	1.850 Neukunden
LinkedIn-Werbung	$680,000	1.100 Neukunden

Software-as-a-Service (SaaS)-Verteilung

Zu den Vertriebskanälen gehören die direkte Bereitstellung von Cloud-Plattformen und die Integration von Partnernetzwerken.

• Gesamtzahl der SaaS-Abonnenten: 4.200
• Jährlicher wiederkehrender Umsatz aus SaaS: 18,3 Millionen US-Dollar
• Durchschnittliche Abonnementdauer: 14,6 Monate

Branchenkonferenzen und Messepräsentationen

Veranstaltung	Teilnehmer erreicht	Potenzielle Leads generiert
AdTech-Konferenz 2023	1,200	340
Weltforum für digitales Marketing	950	275

Marin Software Incorporated (MRIN) – Geschäftsmodell: Kundensegmente

Marketingabteilungen großer Unternehmen

Im vierten Quartal 2023 bedient Marin Software 87 Marketingabteilungen auf Unternehmensebene in Nordamerika und Europa. Durchschnittlicher jährlicher Vertragswert: 342.000 US-Dollar.

Unternehmenssegment	Anzahl der Kunden	Durchschnittliche jährliche Ausgaben
Technologieunternehmen	42	$418,500
Einzelhandelsunternehmen	35	$276,800

Mittelgroße Agenturen für digitale Werbung

Marin Software unterstützt weltweit 129 mittelständische Agenturen für digitale Werbung. Mittlere monatliche Plattformnutzung: 24.750 $.

• Geografische Verteilung:
  • Vereinigte Staaten: 68 Agenturen
  • Europa: 41 Agenturen
  • Asien-Pazifik: 20 Agenturen

E-Commerce-Unternehmen

Gesamter E-Commerce-Kundenstamm: 214 Unternehmen. Gesamter jährlicher Plattformumsatz: 15,3 Millionen US-Dollar.

E-Commerce-Segment	Kundenanzahl	Durchschnittlicher Plattformumsatz
Kleiner E-Commerce	98	$45,000
Mittlerer E-Commerce	86	$98,500
Großer E-Commerce	30	$285,000

Technologie- und Softwareunternehmen

Marin Software bedient 62 Technologie- und Softwareunternehmen. Gesamtumsatz des Segments: 8,7 Millionen US-Dollar im Jahr 2023.

Performance-Marketing-Teams

Kundenstamm für Performance-Marketing: 156 Teams. Durchschnittliches monatliches Plattformabonnement: 12.500 $.

• Aufschlüsselung des Performance-Marketing-Teams:
  • Interne Teams: 89
  • Agenturteams: 67

Marin Software Incorporated (MRIN) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungskosten

Für das Geschäftsjahr 2023 meldete Marin Software Forschungs- und Entwicklungskosten in Höhe von 11,55 Millionen US-Dollar, was etwa 38 % der gesamten Betriebskosten entspricht.

Geschäftsjahr	F&E-Ausgaben	Prozentsatz der Betriebskosten
2023	11,55 Millionen US-Dollar	38%
2022	13,2 Millionen US-Dollar	42%

Wartung der Cloud-Infrastruktur

Die Kosten für Cloud-Infrastruktur und -Technologie für Marin Software beliefen sich im Jahr 2023 auf insgesamt 4,3 Millionen US-Dollar.

• Jährliche Ausgaben für Cloud-Dienstleister: 2,7 Millionen US-Dollar
• Wartung und Modernisierung der Infrastruktur: 1,6 Millionen US-Dollar

Vertriebs- und Marketinginvestitionen

Die Vertriebs- und Marketingkosten für Marin Software beliefen sich im Jahr 2023 auf 16,8 Millionen US-Dollar.

Kategorie	Ausgabenbetrag
Digitales Marketing	6,5 Millionen Dollar
Vergütung des Vertriebsteams	7,2 Millionen US-Dollar
Marketingveranstaltungen und Konferenzen	3,1 Millionen US-Dollar

Mitarbeitervergütung

Die Gesamtvergütung der Mitarbeiter für Marin Software belief sich im Jahr 2023 auf 29,4 Millionen US-Dollar.

• Grundgehälter: 22,6 Millionen US-Dollar
• Aktienbasierte Vergütung: 4,8 Millionen US-Dollar
• Vorteile und Boni: 2 Millionen US-Dollar

Technologielizenzierungs- und Integrationskosten

Die Technologielizenzkosten für 2023 beliefen sich auf 2,9 Millionen US-Dollar.

Lizenzkategorie	Ausgabenbetrag
Softwarelizenzierung	1,7 Millionen US-Dollar
API-Integration	0,8 Millionen US-Dollar
Gebühren für Technologie von Drittanbietern	0,4 Millionen US-Dollar

Marin Software Incorporated (MRIN) – Geschäftsmodell: Einnahmequellen

Abonnementbasierte SaaS-Plattform

Im vierten Quartal 2023 meldete Marin Software einen jährlichen wiederkehrenden Umsatz (ARR) von 15,8 Millionen US-Dollar. Die Plattform bietet gestaffelte Abonnementmodelle mit Preisen zwischen 499 und 2.999 US-Dollar pro Monat, je nach Funktionskomplexität und Benutzervolumen.

Abonnementstufe	Monatspreis	Hauptmerkmale
Basic	$499	Kernwerbemanagement
Professionell	$1,499	Erweiterte Analysen, Multi-Channel-Unterstützung
Unternehmen	$2,999	Vollständiger Plattformzugriff, dedizierter Support

Leistungsbasierte Preismodelle

Marin Software generiert Einnahmen durch leistungsbasierte Preise und berechnet etwa 5–10 % der gesamten über die Plattform verwalteten Werbeausgaben. Im Jahr 2023 verarbeitete das Unternehmen etwa 1,2 Milliarden US-Dollar an digitalen Werbeausgaben.

Lizenzierung von Unternehmenssoftware

Die Einnahmen aus Unternehmenslizenzen beliefen sich im Jahr 2023 auf 4,3 Millionen US-Dollar, wobei die Verträge für große Firmenkunden in der Regel zwischen 50.000 und 250.000 US-Dollar pro Jahr liegen.

Gebühren für professionelle Dienstleistungen

• Beratungsleistungen: 250–500 $ pro Stunde
• Implementierungsunterstützung: 5.000–50.000 US-Dollar pro Projekt
• Benutzerdefinierte Integrationsdienste: 75.000 bis 150.000 US-Dollar pro Auftrag

Daten- und Analyse-Berichtspakete

Erweiterte Berichtspakete generieren einen zusätzlichen Jahresumsatz von 1,2 Millionen US-Dollar. Die Preise sind wie folgt strukturiert:

Berichtspaket	Jährliche Kosten	Berichtstiefe
Standardanalytik	$12,000	Grundlegende Leistungskennzahlen
Erweiterte Einblicke	$36,000	Umfassende kanalübergreifende Analyse
Premium-Intelligenz	$72,000	Prädiktive Modellierung, benutzerdefinierte Dashboards

Marin Software Incorporated (MRIN) - Canvas Business Model: Value Propositions

You're looking at the core reasons why advertisers stick with Marin Software Incorporated, especially now, following the July 2025 financial restructuring. The value proposition centers on efficiency, scale, and continuity in a fragmented digital advertising landscape.

Cross-channel campaign management (Search, Social, E-commerce) from a single platform.

Marin Software Incorporated positions itself as the performance layer that complements the tools provided by individual ad platforms. This means you can manage spend across major networks without constantly jumping between interfaces. For instance, the platform supports management across Google, Meta, and Amazon campaigns within one view. Furthermore, product momentum, such as the launch of Advisor and broader publisher integrations, strengthens this cross-channel offering amid ecosystem fragmentation.

Specific platform integrations support this breadth:

• Enhanced Reddit integration now supports full campaign management, including budgeting, forecasting, and automation, alongside existing omni-channel reporting capabilities.
• Google Portfolios targets can be edited via Marin, making these campaigns eligible for Ascend's Strategies.
• Microsoft Dynamic Search Ads now have reporting available at the target level.

AI-driven budget allocation and performance optimization (e.g., Anomaly Detector).

The platform's core optimization engine, Ascend, uses advanced machine learning to dynamically adjust spending to hit your business targets. This is about maximizing marketing dollars by ensuring every dollar works its hardest across channels and campaigns. Marin analyzes the marginal opportunity of each campaign and automatically re-allocates spend to maximize goals during the spend period, aiming for the highest marginal return.

The introduction of the OpenAI-powered virtual assistant, Advisor, launched in Q3 2024, is a key part of this. Advisor provides real-time performance analysis, recommended actions, and step-by-step guidance, helping users optimize campaigns directly within the platform.

Here's the quick math on the impact of automated budget management:

Metric	Client Example (Fusion92)	Context
Manual Work Saved	15 hours every week	Automated budget management for 1,500 dental practices
Campaign Target Hit Rate	96% of campaigns	Achieved with automated budget management
Conversion Lift	10% lift	Result of automated budget management

The platform's AI uses proprietary forecasting models to predict performance at different spend levels, letting you visualize returns before committing to a budget cut or increase.

Centralized reporting and analytics for large-scale digital advertising spend.

Marin Software Incorporated helps advertisers manage and measure spend, serving as a performance layer that complements platform-specific tools. You get unified reporting dashboards that let you monitor performance versus plan in real-time across all accounts and publishers, with daily spend reallocation updates if better opportunities are found.

The Marin BI Connect tool is designed to simplify agency reporting by streamlining data aggregation. This feature was enhanced to include campaign-level forecasting, enabling scenario plan reports and advanced optimization, helping you say goodbye to manual data pulls. While the company's Q3 2024 revenue was $4.282 million, the platform is designed to manage spend at a much larger scale, with historical claims of helping manage over $48 billion in spend.

Continuity of service for existing customers during the financial restructuring.

A critical value proposition as of late 2025 is the assurance of operational continuity following the Chapter 11 filing on July 1, 2025. The company explicitly stated it would remain fully operational throughout the reorganization process, maintaining service delivery to its installed customer base. The pre-negotiated plan, which saw the company emerge from Chapter 11 protection on August 29, 2025, included $5.5 million in funding from Kaxxa Holdings, Inc. to allow for full payment to known creditors.

Key facts supporting this value proposition include:

• The company filed customary first day motions to ensure continuity, including authority to pay employee wages and benefits.
• The reorganization plan confirmed on August 29, 2025, was designed for a swift emergence, aiming for approximately 60 days.
• The renewal of the Google Search Ads Innovation Agreement, which provides visibility to a core revenue component through 2027, de-risks the partnership aspect for existing users.

If onboarding takes 14+ days, churn risk rises, so this demonstrated operational stability is paramount.

Marin Software Incorporated (MRIN) - Canvas Business Model: Customer Relationships

You're looking at the customer relationships for Marin Software Incorporated as of late 2025, which is a unique situation given the formal Plan of Dissolution and the Chapter 11 filing in July 2025. The focus shifts from growth to managing existing commitments through a wind-down process.

The financial context leading into this period shows the strain: unaudited revenue for Q1 2025 was reported at $3.7M, with cash on hand at $3.67M. Customer relationships during this phase are defined by the need to maintain minimal operational stability while executing the liquidation plan.

The relationship structure historically involved a dual approach, which would have been heavily modified:

• Dedicated account management and managed services for enterprise clients.
• Self-service software access for agencies and advertisers.

The operational capacity supporting these relationships saw significant contraction. The company executed workforce reductions in March and April 2025, cutting approximately 28% and then another 30% of global employees, signaling a massive shift in the resources available for direct customer interaction.

High-touch support during the dissolution/reorganization became paramount for managing the wind-down:

The relationship strategy centered on ensuring platform stability, even as the company moved toward delisting from Nasdaq on June 17, 2025, prior to the bankruptcy filing. This required focused effort from the remaining team.

Here's a look at the operational context impacting customer service capacity:

Metric	Value (as of latest available data/event)	Context/Date Reference
Q1 2025 Unaudited Revenue	$3.7M	Q1 2025 Preliminary Results
Cash and Equivalents	$3.67M	Q1 2025 Preliminary Results
Workforce Reduction (March 2025)	Approx. 28%	Part of cost-cutting ahead of dissolution
Workforce Reduction (April 2025)	Approx. 30%	Part of cost-cutting ahead of dissolution
Total Headcount (Year-End 2023)	108	Reflecting pre-dissolution staffing levels

The self-service software access, primarily through the MarinOne platform, was intended to reduce reliance on direct support, but the reorganization meant that even self-serve users needed assurance regarding data access and service continuity during the wind-down.

For enterprise clients utilizing managed services, the dedicated account management transitioned into managing service termination or asset transfer, a critical, albeit temporary, relationship focus. The company marketed its solutions to advertisers directly and through advertising agencies, meaning the relationship structure was inherently channel-dependent.

Finance: draft 13-week cash view by Friday.

Marin Software Incorporated (MRIN) - Canvas Business Model: Channels

You're looking at the channels for Marin Software Incorporated (MRIN) right after its emergence from Chapter 11 in September 2025. The structure of how they reach customers and communicate with stakeholders has fundamentally changed, especially given the cancellation of all prior common stock and the intent to file a Form 15 to suspend public reporting obligations.

The core delivery mechanism remains the online platform, which is a Software as a Service (SaaS) delivery model. This platform provides cross-channel advertising management capabilities. A critical channel component is the strategic partnership with Google; the Google Search Ads Innovation Agreement was renewed for three years starting October 1, 2024, which provides visibility to a core revenue component through 2027.

Sales efforts, as historically structured and likely continuing under the new ownership by Kaxxa Holdings, Inc., target large advertisers and agencies. The last reported geographic revenue split, from the Third Quarter of 2024, showed that approximately 80% of revenue was from the U.S. and 20% was international. The direct sales team would have been focused on maintaining these relationships through the reorganization.

Investor Relations communications, as of late 2025, are dominated by the outcome of the bankruptcy. The company emerged from Chapter 11 protection on September 5, 2025, following the confirmation of its reorganization plan on August 29, 2025. The communication channel for existing equity holders is now focused on the fact that all existing shares were cancelled. Post-emergence, the company intends to file a Form 15 with the Securities and Exchange Commission to deregister its securities and suspend its reporting obligations under the Securities Exchange Act of 1934. Further detailed operational updates are now channeled through the new ownership structure, with 1,000 shares of new equity issued: 600 shares to YYYYY, LLC and 400 shares to Kaxxa Holdings, Inc..

Here's a quick look at the most recent concrete figures related to the business structure before the reporting suspension:

Channel/Metric Category	Specific Data Point	Value/Amount	Date/Context
Platform Access (Partnership)	Google Partnership Renewal Term	3 years	Starting October 1, 2024
Direct Sales (Geographic Split)	U.S. Revenue Percentage (Q3 2024)	80%	Q3 2024
Direct Sales (Geographic Split)	International Revenue Percentage (Q3 2024)	20%	Q3 2024
Investor Relations (New Equity)	Total New Equity Shares Issued	1,000 shares	Post-Restructuring September 2025
Investor Relations (New Equity)	Shares issued to Kaxxa Holdings, Inc.	400 shares	Post-Restructuring September 2025

The platform itself is the primary product delivery channel, and the company highlighted product enhancements like the launch of Advisor, an AI-powered virtual assistant, and an upgraded Reddit integration supporting full campaign management.

• SaaS Delivery: MarinOne cross-channel advertising management platform.
• Direct Sales Focus: Advertisers and advertising agencies.
• Key Channel Partner: Google (3-year renewal).
• Reporting Status: Intends to file Form 15 to suspend SEC reporting.

If onboarding new enterprise clients takes longer than the expected 60-day emergence timeline from Chapter 11, customer churn risk definitely rises, though the pre-negotiated plan aimed for swift transition. Finance: confirm the new ownership structure's sales incentive plan by next Tuesday.

Marin Software Incorporated (MRIN) - Canvas Business Model: Customer Segments

You're looking at the customer base for Marin Software Incorporated right before its formal wind-down process concluded in 2025. The platform was designed to serve two primary groups that drive digital ad spend.

The first group consists of performance-driven advertisers managing large digital ad budgets. These are the direct users who need to optimize spend across search, social, and e-commerce channels using the MarinOne platform. The second key segment involves advertising agencies utilizing the platform on behalf of their clients. Marin Software marketed and sold its solutions both directly to advertisers and through these agency partners who onboarded their own client campaigns onto the system.

Geographically, the focus was heavily concentrated, even as the company operated internationally. The core of the business activity, based on revenue composition, was centered in the United States and the United Kingdom. To give you a concrete look at where the revenue was coming from, based on reported figures near the end of the operational period, here's the breakdown:

Geographic Segment	Reported Revenue Amount (Approximate)	Percentage of Revenue (Approximate)
United States	$14.21M	80.16%
United Kingdom	$2.04M	11.49%
Other International	$1.48M	8.35%

This table reflects the revenue composition from a period preceding the final dissolution filings. It clearly shows the outsized importance of the US market to the company's top line. For context on the scale of operations leading into the final phase, the preliminary unaudited revenue for the first quarter of 2025 was reported at $3.7M.

The platform's design supported a global reach, with offices historically established in places like France, Germany, and Japan, but the financial reality showed a strong reliance on these two key Western markets. You can see the platform was designed to help marketing professionals manage their digital advertising across search, display, social, and mobile channels, which is what these customer segments required. If onboarding took 14+ days, churn risk rises, which was a constant operational challenge for a SaaS provider like this.

Here are the key customer-facing aspects Marin Software Incorporated addressed for these segments:

• Help customers measure advertising effectiveness.
• Streamline and automate campaign execution.
• Offer self-serve solutions and managed services.
• Provide reporting and analytics capabilities.

Finance: draft 13-week cash view by Friday.

Marin Software Incorporated (MRIN) - Canvas Business Model: Cost Structure

You're looking at the cost structure for Marin Software Incorporated (MRIN) as it navigated a major financial overhaul in 2025. The costs here reflect a company in transition, moving from ongoing operations to an emerged entity post-Chapter 11, which heavily influences the expense profile.

The most concrete, recent, and specific cost event tied to 2025 workforce changes is the severance. Marin Software executed significant reductions-in-force (RIFs) in March and April 2025, which resulted in estimated cash expenditures for severance benefits totaling between $1.6M-$1.8M. This figure represents a major one-time cash outflow directly impacting the cost base for the year.

For the ongoing operational costs, specifically Software development and engineering expenses, the most recent detailed breakdown comes from the Trailing Twelve Months (TTM) ending September 30, 2024, where Research & Development (R&D) was reported at $7.08 million. Given the RIFs in early 2025, which aimed to align costs with current revenues, the actual run-rate for software development in late 2025 would likely be lower than this historical figure, but a precise 2025 number isn't publicly itemized in the same way post-emergence.

The reorganization under Chapter 11, which began July 1, 2025, introduced substantial General and administrative costs related to legal and financial reorganization. While the pre-negotiated nature of the filing suggested an expedited process, professional fees for debtor counsel and other administrative expenses are a certainty. The court docket shows a Final Application for Compensation for Services Rendered and Reimbursement of Expenses was scheduled for a hearing on October 29, 2025, indicating these costs were being finalized around that time. The overall financial distress leading to the filing is underscored by the Q1 2025 unaudited net loss of $0.9 million.

Infrastructure and hosting costs for the cloud-based platform are a necessary component of running the Software-as-a-Service (SaaS) business. While specific hosting figures for 2025 aren't isolated, the overall cost structure is heavily influenced by the platform's maintenance. To give you a sense of the scale of operating expenses before the full impact of the 2025 RIFs, the TTM Selling, General & Admin (SG&A) as of September 30, 2024, was $11.58 million.

Here's a quick view of the known and contextual cost elements:

Cost Component Category	Specific Data Point / Context	Amount (USD)
Employee Severance Costs (2025 RIFs)	Estimated Cash Expenditure	$1.6M-$1.8M
Software Development/Engineering (Proxy)	R&D Expense (TTM Sep 2024)	$7.08 million
G&A Reorganization Costs	Professional Fee Application Hearing Date	October 29, 2025
Infrastructure/Hosting (Context)	TTM SG&A (Sep 2024)	$11.58 million
Overall Loss Context	Q1 2025 Unaudited Net Loss	($0.9M)

The cost structure in late 2025 is defined by the one-time severance hit and the ongoing, though likely reduced, operational expenses for the platform. The successful emergence from Chapter 11 on September 5, 2025, supported by $5.5 million in new funding from Kaxxa Holdings, suggests that the variable costs associated with the reorganization were managed to allow for this swift transition.

• Severance cash expenditures were estimated between $1.6M and $1.8M.
• The RIFs in March and April 2025 reduced the global workforce by approximately 28-30%.
• The company filed for Chapter 11 on July 1, 2025.
• The reorganization plan was confirmed on August 29, 2025.
• The company's Q1 2025 revenue was reported as $3.7M.

Finance: draft 13-week cash view by Friday.

Marin Software Incorporated (MRIN) - Canvas Business Model: Revenue Streams

Marin Software Incorporated's revenue streams, as the company navigated its strategic alternatives culminating in a Chapter 11 reorganization, were primarily anchored in its software platform and associated services.

The core revenue generation mechanism centered on the MarinOne platform, which operates on a Software as a Service (SaaS) model, providing an enterprise marketing software solution for advertisers and agencies to manage digital advertising spend across search, social, and e-commerce channels. This is supplemented by revenue from managed services, which involve direct campaign optimization and support provided to clients.

Here's a look at the recent revenue performance leading up to the reorganization:

Metric	Amount	Period/Context
Preliminary Revenue	$3.7 million	Q1 2025
Net Revenue	$4.0 million	Q1 2024
Net Revenue	$4.28 million	Q3 2024
Revenue (TTM)	$16.71 million	Trailing Twelve Months (as of mid-2025)

The structure of the revenue streams, prior to the reorganization, included:

• Subscription fees for the MarinOne platform (SaaS model).
• Managed services fees for campaign optimization and support.
• Self-serve solutions revenue.

The path forward for stockholders was defined by the approved Plan of Dissolution, which was superseded by the reorganization. The pre-negotiated Chapter 11 plan, which became effective on August 29, 2025, involved funding from Kaxxa Holdings, Inc. of $5.5 million. This funding was intended to cover full creditor payments and provide a distribution to stockholders in return for the cancellation and retirement of all existing equity interests.

The expected distribution of assets/proceeds to stockholders post-liquidation/sale is a critical, albeit uncertain, final revenue stream component for equity holders, contingent upon the satisfaction of all allowed claims under the reorganization plan. Holders of cancelled equity interests are anticipated to receive a distribution on a pro rata basis after all claims are paid.