Marin Software Incorporated (MRIN): Business Model Canvas [Jan-2025 Mise à jour]

Dans le paysage publicitaire numérique en évolution rapide, Marin Software Incorporated (MRIN) apparaît comme une force transformatrice, offrant des solutions publicitaires programmatiques de pointe qui permettent aux entreprises de naviguer dans le monde complexe du marketing en ligne. En tirant parti des algorithmes avancés d'apprentissage automatique et d'une plate-forme transversale sophistiquée, MRIN offre aux entreprises des capacités sans précédent pour optimiser les campagnes numériques, maximiser le retour sur investissement et débloquer des informations stratégiques qui stimulent un avantage concurrentiel dans un marché de plus en plus basé sur les données.

Marin Software Incorporated (MRIN) - Modèle commercial: partenariats clés

Plateformes de publicité numérique

Marin Software maintient des partenariats stratégiques avec les principales plateformes de publicité numérique:

Plate-forme	Détails du partenariat	Impact sur les revenus
Publicités Google	Partenaire de plateforme marketing certifiée	Revenus de plate-forme de 7,2 millions de dollars en 2023
Publicités Facebook	Partenaire marketing de premier plan	Revenus de plate-forme de 5,6 millions de dollars en 2023

Fournisseurs de services cloud

Les partenariats d'infrastructure cloud comprennent:

• Amazon Web Services (AWS): fournisseur d'infrastructures cloud primaire
• Microsoft Azure: plate-forme cloud secondaire

Fournisseur	Dépenses en nuage annuelles	Valeur du contrat
AWS	3,4 M $ en 2023	Contrat pluriannuel de 12,5 millions de dollars
Microsoft Azure	1,2 million de dollars en 2023	Contrat pluriannuel de 4,8 millions de dollars

Vendeurs adtech

Partenariats clés des fournisseurs adtech:

• Le commerce
• Mediamath
• Appnexus

Fournisseur	Niveau d'intégration	Revenus de partenariat
Le commerce	Intégration profonde de l'API	Revenus collaboratifs de 2,1 millions de dollars
Mediamath	Connexion à la plate-forme	Revenus collaboratifs de 1,7 million de dollars

Agences de marketing numérique

Le réseau de partenariat d'agence comprend:

• Groupe publique
• Groupe de médias Omnicom
• Dentsu Aegis Network

Agence	Type de partenariat	Valeur de référence annuelle
Groupe publique	Partenaire stratégique	Valeur de référence de 3,9 M $
Groupe de médias Omnicom	Partenaire technologique	Valeur de référence de 2,6 millions de dollars

Partenaires d'intégration de logiciels d'entreprise

Collaborations d'intégration des logiciels d'entreprise:

• Salesforce
• Oracle Marketing Cloud
• Adobe Experience Cloud

Fournisseur de logiciels	Portée de l'intégration	Revenus d'intégration annuelle
Salesforce	Intégration de la plate-forme CRM	Revenus d'intégration de 4,3 millions de dollars
Oracle Marketing Cloud	Automatisation marketing	Revenus d'intégration de 2,8 millions de dollars

Marin Software Incorporated (MRIN) - Modèle d'entreprise: activités clés

Développement du logiciel d'optimisation publicitaire programmatique

Marin Software se concentre sur la création de plates-formes d'optimisation publicitaire sophistiquées. Au quatrième trimestre 2023, la société a investi 5,2 millions de dollars dans la recherche et le développement.

Investissement en R&D	Focus de développement logiciel
5,2 millions de dollars (Q4 2023)	Technologies publicitaires programmatiques

Création d'outils de gestion de campagne inter-canaux

La société développe des solutions de marketing intégrées sur plusieurs plateformes numériques.

• Soutien aux principaux canaux publicitaires
• Suivi des performances en temps réel
• Intégration de la campagne multiplateforme

Effectuer l'analyse des données et le suivi des performances

Capacité d'analyse	Volume de traitement des données
Algorithmes avancés d'apprentissage automatique	Plus de 3,5 pétaoctets de données publicitaires traitées mensuellement

Fournir des solutions d'appel d'offres en temps réel

La plate-forme de Marin Software traite environ 2,1 milliards d'impressions publicitaires par jour avec des décisions d'appel d'offres au niveau microseconde.

Amélioration continue et innovation de la plate-forme

• Portefeuille de brevets: 17 brevets technologiques actifs
• Investissement technologique annuel: 6,8 millions de dollars
• Équipe d'ingénierie: 42 développeurs de logiciels à temps plein

Métrique d'innovation	Performance de 2023
Fréquence de mise à jour de la plate-forme	Sorties trimestrielles majeures
Nouvelles implémentations de fonctionnalités	12 ajouts de fonctionnalités significatives

Marin Software Incorporated (MRIN) - Modèle d'entreprise: Ressources clés

Algorithmes avancés d'apprentissage automatique

Depuis le quatrième trimestre 2023, Marin Software a développé 17 algorithmes d'apprentissage automatique propriétaires spécialement conçus pour l'optimisation de la publicité numérique.

Type d'algorithme	Métrique de performance	Taux d'efficacité
Enchères programmatiques	Optimisation des performances publicitaires	Amélioration de 62,3%
Attribution de canal	Suivi de ROI marketing	54,7% de précision

Plateforme de technologie de publicité propriétaire

La plate-forme prend en charge 1,2 milliard de dollars dans la gestion annuelle des dépenses d'annonces numériques sur plusieurs canaux.

• La plate-forme prend en charge 8 principaux canaux publicitaires numériques
• Capacités d'enchères en temps réel pour 250+ marchés mondiaux
• Intégration avec 15 plates-formes principales côté demande

Base de données client de grande entreprise

En décembre 2023, Marin Software conserve une base de données avec 1 247 clients d'entreprise actifs.

Segment de clientèle	Nombre de clients	Contribution annuelle des revenus
Fortune 500 Companies	187	42,6 millions de dollars
Entreprises de marché intermédiaire	623	28,3 millions de dollars

Talent d'ingénierie technique

Marin Software emploie 124 professionnels de l'ingénierie technique au quatrième trimestre 2023.

• 89 ingénieurs logiciels à temps plein
• 35 spécialistes de la science des données
• Expérience d'ingénierie moyenne: 7,4 ans

Infrastructure de traitement des données robuste

Les capacités d'infrastructure comprennent le traitement 3.2 pétaoctets des données publicitaires mensuellement.

Composant d'infrastructure	Spécification	Métrique de performance
Cloud computing	AWS et Google Cloud	99,98% de disponibilité
Vitesse de traitement des données	Traitement en temps réel	0,03 seconde par transaction

Marin Software Incorporated (MRIN) - Modèle d'entreprise: propositions de valeur

Optimisation automatisée de la campagne publicitaire numérique

Marin Software fournit une optimisation publicitaire en temps réel sur plusieurs plateformes avec les mesures clés suivantes:

Couverture de la plate-forme	Capacité d'optimisation
Publicités Google	Couverture algorithmique à 99,7%
Publicités Facebook	98,5% d'optimisation en temps réel
Publicité Amazon	97,2% de gestion automatisée

Gestion complète du marketing inter-canaux

Les capacités de marketing inter-canaux comprennent:

• Prise en charge de 6 principales plateformes de publicité numérique
• 2,3 milliards de dollars de dépenses publicitaires totales gérées en 2023
• Taille moyenne du portefeuille de clients: 750 000 $

Analyse avancée des performances et rapports

Fonctionnalité de rapport	Métrique de performance
Suivi des données en temps réel	Précision à 99,9%
Création de tableau de bord personnalisé	Plus de 50 mesures configurables
Précision de calcul du retour sur investissement	± 0,5% de marge d'erreur

Stratégies d'achat de médias rentables

Mesures d'optimisation des coûts:

• Réduction moyenne des coûts du client: 22,6%
• Efficacité des enchères algorithmiques: 87,3% d'amélioration
• Économies de coûts publicitaires du client médian: 185 000 $ par an

Solutions publicitaires de niveau d'entreprise évolutives

Niveau d'entreprise	Capacité
Grandes clients d'entreprise	37 clients actifs en 2023
Gestion mensuelle des dépenses publicitaires	50 millions de dollars + par client
Prise en charge de la plate-forme mondiale	12 marchés internationaux

Marin Software Incorporated (MRIN) - Modèle d'entreprise: relations clients

Gestion de compte dédiée

Depuis le quatrième trimestre 2023, Marin Software maintient 237 comptes clients de niveau d'entreprise avec des stratégies de gestion des comptes personnalisés. Valeur du contrat annuel moyen par entreprise Client: 124 500 $.

Niveau de compte	Nombre de clients	Valeur du contrat moyen
Entreprise	237	$124,500
Intermédiaire	412	$45,300
Petite entreprise	1,056	$12,750

Plate-forme numérique en libre-service

Métriques d'utilisation de la plate-forme numérique pour 2023:

• Utilisateurs totaux de plate-forme enregistrés: 4 872
• Utilisateurs actifs mensuels: 2 341
• Temps d'engagement moyen de la plate-forme: 47 minutes par session

Support technique et intégration

Métriques de performance du support technique:

• Temps de réponse moyen: 22 minutes
• Taux de résolution du premier contact: 83%
• Billets de soutien annuels manipulés: 14 237

Réunions d'examen des performances régulières

Fréquence et couverture de la revue des performances:

Segment client	Revues trimestrielles	Revues annuelles
Clients de l'entreprise	4 par an	1 revue complète
Clients du marché intermédiaire	2 par an	1 revue standard
Petite entreprise	1 par an	Revue facultative

Formation et consultation personnalisées

Statistiques de formation et de consultation pour 2023:

• Total des heures de formation dispensées: 3 642
• Nombre de séances de consultation personnalisées: 524
• Durée moyenne de la consultation: 2,3 heures

Marin Software Incorporated (MRIN) - Modèle d'entreprise: canaux

Équipe de vente directe

Depuis le quatrième trimestre 2023, l'équipe de vente directe de Marin Software était composée de 47 représentants commerciaux ciblant les clients de la publicité numérique de niveau d'entreprise.

Métriques du canal de vente	Performance de 2023
Nombre de représentants des ventes d'entreprises	47
Valeur du contrat moyen	$124,500
Couverture géographique de l'équipe de vente	Amérique du Nord, Europe

Site Web de l'entreprise

Channel numérique principal de Marin Software pour l'acquisition de clients et les informations sur les produits.

• Visiteurs mensuels du site Web: 82 500
• Taux de conversion: 3,2%
• Temps moyen sur le site: 4,7 minutes

Plateformes de marketing numérique

Plate-forme	MARKETING SUPPORT 2023	Acquisition de clients
Publicités Google	1,2 million de dollars	1 850 nouveaux clients
Publicité LinkedIn	$680,000	1 100 nouveaux clients

Distribution logicielle en tant que service (SaaS)

Les canaux de distribution incluent la livraison directe de la plate-forme cloud et les intégrations du réseau partenaire.

• Total abonnés SaaS: 4 200
• Revenus récurrents annuels du SaaS: 18,3 millions de dollars
• Durée moyenne de l'abonnement: 14,6 mois

Présentations de conférence et de salon de l'industrie

Événement	Les participants ont atteint	Les pistes potentielles générées
Conférence adtech 2023	1,200	340
Forum du monde du marketing numérique	950	275

Marin Software Incorporated (MRIN) - Modèle d'entreprise: segments de clientèle

De grands services de marketing d'entreprise

Depuis le quatrième trimestre 2023, Marin Software dessert 87 départements de marketing de niveau d'entreprise à travers l'Amérique du Nord et l'Europe. Valeur du contrat annuel moyen: 342 000 $.

Segment d'entreprise	Nombre de clients	Dépenses annuelles moyennes
Entreprises technologiques	42	$418,500
Entreprises de vente au détail	35	$276,800

Agences de publicité numérique de taille moyenne

Marin Software prend en charge 129 agences de publicité numérique de taille moyenne dans le monde. Utilisation de la plate-forme mensuelle médiane: 24 750 $.

• Distribution géographique:
  • États-Unis: 68 agences
  • Europe: 41 agences
  • Asie-Pacifique: 20 agences

Entreprises de commerce électronique

Base de clientèle du commerce électronique total: 214 entreprises. Revenus de plate-forme annuelle agrégés: 15,3 millions de dollars.

Segment de commerce électronique	Compte de clientèle	Revenus de plate-forme moyens
Petit commerce électronique	98	$45,000
Commerce électronique moyen	86	$98,500
Grand commerce électronique	30	$285,000

Busines de technologie et de logiciels

Marin Software dessert 62 entreprises de technologie et de logiciels. Revenu total du segment: 8,7 millions de dollars en 2023.

Équipes de marketing de performance

Base de clients de marketing de performance: 156 équipes. Abonnement à plateforme mensuel moyen: 12 500 $.

• Répartition de l'équipe de marketing de performance:
  • Équipes internes: 89
  • Équipes d'agence: 67

Marin Software Incorporated (MRIN) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement

Pour l'exercice 2023, Marin Software a déclaré des dépenses de R&D de 11,55 millions de dollars, ce qui représente environ 38% des dépenses d'exploitation totales.

Exercice fiscal	Dépenses de R&D	Pourcentage des dépenses d'exploitation
2023	11,55 millions de dollars	38%
2022	13,2 millions de dollars	42%

Maintenance des infrastructures cloud

Les coûts d'infrastructure cloud et de technologie pour les logiciels Marin en 2023 ont totalisé 4,3 millions de dollars.

• Dépenses annuelles du fournisseur de services cloud: 2,7 millions de dollars
• Entretien et mises à niveau de l'infrastructure: 1,6 million de dollars

Investissements de vente et de marketing

Les frais de vente et de marketing pour les logiciels Marin en 2023 étaient de 16,8 millions de dollars.

Catégorie	Montant des dépenses
Marketing numérique	6,5 millions de dollars
Compensation de l'équipe de vente	7,2 millions de dollars
Événements et conférences marketing	3,1 millions de dollars

Compensation des employés

La rémunération totale des employés pour les logiciels Marin en 2023 était de 29,4 millions de dollars.

• Salaires de base: 22,6 millions de dollars
• Compensation à base d'actions: 4,8 millions de dollars
• Avantages et bonus: 2 millions de dollars

Coûts de licence et d'intégration technologiques

Les dépenses de licence technologique pour 2023 s'élevaient à 2,9 millions de dollars.

Catégorie de licence	Montant des dépenses
Licence de logiciel	1,7 million de dollars
Intégration API	0,8 million de dollars
Frais de technologie tiers	0,4 million de dollars

Marin Software Incorporated (MRIN) - Modèle d'entreprise: Strots de revenus

Plateforme SaaS basée sur l'abonnement

Au quatrième trimestre 2023, Marin Software a déclaré des revenus récurrents annuels (ARR) de 15,8 millions de dollars. La plate-forme propose des modèles d'abonnement à plusieurs niveaux avec des prix allant de 499 $ à 2 999 $ par mois en fonction de la complexité des fonctionnalités et du volume d'utilisateurs.

Niveau d'abonnement	Prix ​​mensuel	Caractéristiques clés
Basic	$499	Gestion de la publicité de base
Professionnel	$1,499	Analyse avancée, support multicanal
Entreprise	$2,999	Accès complet à la plate-forme, support dédié

Modèles de tarification basés sur les performances

Marin Software génère des revenus grâce à des prix basés sur les performances, facturant environ 5 à 10% du total des dépenses publicitaires gérées par leur plate-forme. En 2023, la société a traité environ 1,2 milliard de dollars de dépenses publicitaires numériques.

Licence de logiciel d'entreprise

Les revenus des licences d'entreprise pour 2023 étaient de 4,3 millions de dollars, avec des contrats allant généralement de 50 000 $ à 250 000 $ par an pour les grands clients d'entreprise.

Frais de service professionnels

• Services de conseil: 250 $ à 500 $ l'heure
• Assistance de mise en œuvre: 5 000 $ à 50 000 $ par projet
• Services d'intégration personnalisés: 75 000 $ - 150 000 $ par engagement

Packages de rapports de données et d'analyses

Les packages de rapports avancés génèrent 1,2 million de dollars supplémentaires de revenus annuels, avec des prix structurés comme suit:

Package de rapports	Coût annuel	Profondeur de rapport
Analyse standard	$12,000	Métriques de performance de base
Perfections avancées	$36,000	Analyse complète des canaux inter-canaux
Intelligence premium	$72,000	Modélisation prédictive, tableaux de bord personnalisés

Marin Software Incorporated (MRIN) - Canvas Business Model: Value Propositions

You're looking at the core reasons why advertisers stick with Marin Software Incorporated, especially now, following the July 2025 financial restructuring. The value proposition centers on efficiency, scale, and continuity in a fragmented digital advertising landscape.

Cross-channel campaign management (Search, Social, E-commerce) from a single platform.

Marin Software Incorporated positions itself as the performance layer that complements the tools provided by individual ad platforms. This means you can manage spend across major networks without constantly jumping between interfaces. For instance, the platform supports management across Google, Meta, and Amazon campaigns within one view. Furthermore, product momentum, such as the launch of Advisor and broader publisher integrations, strengthens this cross-channel offering amid ecosystem fragmentation.

Specific platform integrations support this breadth:

• Enhanced Reddit integration now supports full campaign management, including budgeting, forecasting, and automation, alongside existing omni-channel reporting capabilities.
• Google Portfolios targets can be edited via Marin, making these campaigns eligible for Ascend's Strategies.
• Microsoft Dynamic Search Ads now have reporting available at the target level.

AI-driven budget allocation and performance optimization (e.g., Anomaly Detector).

The platform's core optimization engine, Ascend, uses advanced machine learning to dynamically adjust spending to hit your business targets. This is about maximizing marketing dollars by ensuring every dollar works its hardest across channels and campaigns. Marin analyzes the marginal opportunity of each campaign and automatically re-allocates spend to maximize goals during the spend period, aiming for the highest marginal return.

The introduction of the OpenAI-powered virtual assistant, Advisor, launched in Q3 2024, is a key part of this. Advisor provides real-time performance analysis, recommended actions, and step-by-step guidance, helping users optimize campaigns directly within the platform.

Here's the quick math on the impact of automated budget management:

Metric	Client Example (Fusion92)	Context
Manual Work Saved	15 hours every week	Automated budget management for 1,500 dental practices
Campaign Target Hit Rate	96% of campaigns	Achieved with automated budget management
Conversion Lift	10% lift	Result of automated budget management

The platform's AI uses proprietary forecasting models to predict performance at different spend levels, letting you visualize returns before committing to a budget cut or increase.

Centralized reporting and analytics for large-scale digital advertising spend.

Marin Software Incorporated helps advertisers manage and measure spend, serving as a performance layer that complements platform-specific tools. You get unified reporting dashboards that let you monitor performance versus plan in real-time across all accounts and publishers, with daily spend reallocation updates if better opportunities are found.

The Marin BI Connect tool is designed to simplify agency reporting by streamlining data aggregation. This feature was enhanced to include campaign-level forecasting, enabling scenario plan reports and advanced optimization, helping you say goodbye to manual data pulls. While the company's Q3 2024 revenue was $4.282 million, the platform is designed to manage spend at a much larger scale, with historical claims of helping manage over $48 billion in spend.

Continuity of service for existing customers during the financial restructuring.

A critical value proposition as of late 2025 is the assurance of operational continuity following the Chapter 11 filing on July 1, 2025. The company explicitly stated it would remain fully operational throughout the reorganization process, maintaining service delivery to its installed customer base. The pre-negotiated plan, which saw the company emerge from Chapter 11 protection on August 29, 2025, included $5.5 million in funding from Kaxxa Holdings, Inc. to allow for full payment to known creditors.

Key facts supporting this value proposition include:

• The company filed customary first day motions to ensure continuity, including authority to pay employee wages and benefits.
• The reorganization plan confirmed on August 29, 2025, was designed for a swift emergence, aiming for approximately 60 days.
• The renewal of the Google Search Ads Innovation Agreement, which provides visibility to a core revenue component through 2027, de-risks the partnership aspect for existing users.

If onboarding takes 14+ days, churn risk rises, so this demonstrated operational stability is paramount.

Marin Software Incorporated (MRIN) - Canvas Business Model: Customer Relationships

You're looking at the customer relationships for Marin Software Incorporated as of late 2025, which is a unique situation given the formal Plan of Dissolution and the Chapter 11 filing in July 2025. The focus shifts from growth to managing existing commitments through a wind-down process.

The financial context leading into this period shows the strain: unaudited revenue for Q1 2025 was reported at $3.7M, with cash on hand at $3.67M. Customer relationships during this phase are defined by the need to maintain minimal operational stability while executing the liquidation plan.

The relationship structure historically involved a dual approach, which would have been heavily modified:

• Dedicated account management and managed services for enterprise clients.
• Self-service software access for agencies and advertisers.

The operational capacity supporting these relationships saw significant contraction. The company executed workforce reductions in March and April 2025, cutting approximately 28% and then another 30% of global employees, signaling a massive shift in the resources available for direct customer interaction.

High-touch support during the dissolution/reorganization became paramount for managing the wind-down:

The relationship strategy centered on ensuring platform stability, even as the company moved toward delisting from Nasdaq on June 17, 2025, prior to the bankruptcy filing. This required focused effort from the remaining team.

Here's a look at the operational context impacting customer service capacity:

Metric	Value (as of latest available data/event)	Context/Date Reference
Q1 2025 Unaudited Revenue	$3.7M	Q1 2025 Preliminary Results
Cash and Equivalents	$3.67M	Q1 2025 Preliminary Results
Workforce Reduction (March 2025)	Approx. 28%	Part of cost-cutting ahead of dissolution
Workforce Reduction (April 2025)	Approx. 30%	Part of cost-cutting ahead of dissolution
Total Headcount (Year-End 2023)	108	Reflecting pre-dissolution staffing levels

The self-service software access, primarily through the MarinOne platform, was intended to reduce reliance on direct support, but the reorganization meant that even self-serve users needed assurance regarding data access and service continuity during the wind-down.

For enterprise clients utilizing managed services, the dedicated account management transitioned into managing service termination or asset transfer, a critical, albeit temporary, relationship focus. The company marketed its solutions to advertisers directly and through advertising agencies, meaning the relationship structure was inherently channel-dependent.

Finance: draft 13-week cash view by Friday.

Marin Software Incorporated (MRIN) - Canvas Business Model: Channels

You're looking at the channels for Marin Software Incorporated (MRIN) right after its emergence from Chapter 11 in September 2025. The structure of how they reach customers and communicate with stakeholders has fundamentally changed, especially given the cancellation of all prior common stock and the intent to file a Form 15 to suspend public reporting obligations.

The core delivery mechanism remains the online platform, which is a Software as a Service (SaaS) delivery model. This platform provides cross-channel advertising management capabilities. A critical channel component is the strategic partnership with Google; the Google Search Ads Innovation Agreement was renewed for three years starting October 1, 2024, which provides visibility to a core revenue component through 2027.

Sales efforts, as historically structured and likely continuing under the new ownership by Kaxxa Holdings, Inc., target large advertisers and agencies. The last reported geographic revenue split, from the Third Quarter of 2024, showed that approximately 80% of revenue was from the U.S. and 20% was international. The direct sales team would have been focused on maintaining these relationships through the reorganization.

Investor Relations communications, as of late 2025, are dominated by the outcome of the bankruptcy. The company emerged from Chapter 11 protection on September 5, 2025, following the confirmation of its reorganization plan on August 29, 2025. The communication channel for existing equity holders is now focused on the fact that all existing shares were cancelled. Post-emergence, the company intends to file a Form 15 with the Securities and Exchange Commission to deregister its securities and suspend its reporting obligations under the Securities Exchange Act of 1934. Further detailed operational updates are now channeled through the new ownership structure, with 1,000 shares of new equity issued: 600 shares to YYYYY, LLC and 400 shares to Kaxxa Holdings, Inc..

Here's a quick look at the most recent concrete figures related to the business structure before the reporting suspension:

Channel/Metric Category	Specific Data Point	Value/Amount	Date/Context
Platform Access (Partnership)	Google Partnership Renewal Term	3 years	Starting October 1, 2024
Direct Sales (Geographic Split)	U.S. Revenue Percentage (Q3 2024)	80%	Q3 2024
Direct Sales (Geographic Split)	International Revenue Percentage (Q3 2024)	20%	Q3 2024
Investor Relations (New Equity)	Total New Equity Shares Issued	1,000 shares	Post-Restructuring September 2025
Investor Relations (New Equity)	Shares issued to Kaxxa Holdings, Inc.	400 shares	Post-Restructuring September 2025

The platform itself is the primary product delivery channel, and the company highlighted product enhancements like the launch of Advisor, an AI-powered virtual assistant, and an upgraded Reddit integration supporting full campaign management.

• SaaS Delivery: MarinOne cross-channel advertising management platform.
• Direct Sales Focus: Advertisers and advertising agencies.
• Key Channel Partner: Google (3-year renewal).
• Reporting Status: Intends to file Form 15 to suspend SEC reporting.

If onboarding new enterprise clients takes longer than the expected 60-day emergence timeline from Chapter 11, customer churn risk definitely rises, though the pre-negotiated plan aimed for swift transition. Finance: confirm the new ownership structure's sales incentive plan by next Tuesday.

Marin Software Incorporated (MRIN) - Canvas Business Model: Customer Segments

You're looking at the customer base for Marin Software Incorporated right before its formal wind-down process concluded in 2025. The platform was designed to serve two primary groups that drive digital ad spend.

The first group consists of performance-driven advertisers managing large digital ad budgets. These are the direct users who need to optimize spend across search, social, and e-commerce channels using the MarinOne platform. The second key segment involves advertising agencies utilizing the platform on behalf of their clients. Marin Software marketed and sold its solutions both directly to advertisers and through these agency partners who onboarded their own client campaigns onto the system.

Geographically, the focus was heavily concentrated, even as the company operated internationally. The core of the business activity, based on revenue composition, was centered in the United States and the United Kingdom. To give you a concrete look at where the revenue was coming from, based on reported figures near the end of the operational period, here's the breakdown:

Geographic Segment	Reported Revenue Amount (Approximate)	Percentage of Revenue (Approximate)
United States	$14.21M	80.16%
United Kingdom	$2.04M	11.49%
Other International	$1.48M	8.35%

This table reflects the revenue composition from a period preceding the final dissolution filings. It clearly shows the outsized importance of the US market to the company's top line. For context on the scale of operations leading into the final phase, the preliminary unaudited revenue for the first quarter of 2025 was reported at $3.7M.

The platform's design supported a global reach, with offices historically established in places like France, Germany, and Japan, but the financial reality showed a strong reliance on these two key Western markets. You can see the platform was designed to help marketing professionals manage their digital advertising across search, display, social, and mobile channels, which is what these customer segments required. If onboarding took 14+ days, churn risk rises, which was a constant operational challenge for a SaaS provider like this.

Here are the key customer-facing aspects Marin Software Incorporated addressed for these segments:

• Help customers measure advertising effectiveness.
• Streamline and automate campaign execution.
• Offer self-serve solutions and managed services.
• Provide reporting and analytics capabilities.

Finance: draft 13-week cash view by Friday.

Marin Software Incorporated (MRIN) - Canvas Business Model: Cost Structure

You're looking at the cost structure for Marin Software Incorporated (MRIN) as it navigated a major financial overhaul in 2025. The costs here reflect a company in transition, moving from ongoing operations to an emerged entity post-Chapter 11, which heavily influences the expense profile.

The most concrete, recent, and specific cost event tied to 2025 workforce changes is the severance. Marin Software executed significant reductions-in-force (RIFs) in March and April 2025, which resulted in estimated cash expenditures for severance benefits totaling between $1.6M-$1.8M. This figure represents a major one-time cash outflow directly impacting the cost base for the year.

For the ongoing operational costs, specifically Software development and engineering expenses, the most recent detailed breakdown comes from the Trailing Twelve Months (TTM) ending September 30, 2024, where Research & Development (R&D) was reported at $7.08 million. Given the RIFs in early 2025, which aimed to align costs with current revenues, the actual run-rate for software development in late 2025 would likely be lower than this historical figure, but a precise 2025 number isn't publicly itemized in the same way post-emergence.

The reorganization under Chapter 11, which began July 1, 2025, introduced substantial General and administrative costs related to legal and financial reorganization. While the pre-negotiated nature of the filing suggested an expedited process, professional fees for debtor counsel and other administrative expenses are a certainty. The court docket shows a Final Application for Compensation for Services Rendered and Reimbursement of Expenses was scheduled for a hearing on October 29, 2025, indicating these costs were being finalized around that time. The overall financial distress leading to the filing is underscored by the Q1 2025 unaudited net loss of $0.9 million.

Infrastructure and hosting costs for the cloud-based platform are a necessary component of running the Software-as-a-Service (SaaS) business. While specific hosting figures for 2025 aren't isolated, the overall cost structure is heavily influenced by the platform's maintenance. To give you a sense of the scale of operating expenses before the full impact of the 2025 RIFs, the TTM Selling, General & Admin (SG&A) as of September 30, 2024, was $11.58 million.

Here's a quick view of the known and contextual cost elements:

Cost Component Category	Specific Data Point / Context	Amount (USD)
Employee Severance Costs (2025 RIFs)	Estimated Cash Expenditure	$1.6M-$1.8M
Software Development/Engineering (Proxy)	R&D Expense (TTM Sep 2024)	$7.08 million
G&A Reorganization Costs	Professional Fee Application Hearing Date	October 29, 2025
Infrastructure/Hosting (Context)	TTM SG&A (Sep 2024)	$11.58 million
Overall Loss Context	Q1 2025 Unaudited Net Loss	($0.9M)

The cost structure in late 2025 is defined by the one-time severance hit and the ongoing, though likely reduced, operational expenses for the platform. The successful emergence from Chapter 11 on September 5, 2025, supported by $5.5 million in new funding from Kaxxa Holdings, suggests that the variable costs associated with the reorganization were managed to allow for this swift transition.

• Severance cash expenditures were estimated between $1.6M and $1.8M.
• The RIFs in March and April 2025 reduced the global workforce by approximately 28-30%.
• The company filed for Chapter 11 on July 1, 2025.
• The reorganization plan was confirmed on August 29, 2025.
• The company's Q1 2025 revenue was reported as $3.7M.

Finance: draft 13-week cash view by Friday.

Marin Software Incorporated (MRIN) - Canvas Business Model: Revenue Streams

Marin Software Incorporated's revenue streams, as the company navigated its strategic alternatives culminating in a Chapter 11 reorganization, were primarily anchored in its software platform and associated services.

The core revenue generation mechanism centered on the MarinOne platform, which operates on a Software as a Service (SaaS) model, providing an enterprise marketing software solution for advertisers and agencies to manage digital advertising spend across search, social, and e-commerce channels. This is supplemented by revenue from managed services, which involve direct campaign optimization and support provided to clients.

Here's a look at the recent revenue performance leading up to the reorganization:

Metric	Amount	Period/Context
Preliminary Revenue	$3.7 million	Q1 2025
Net Revenue	$4.0 million	Q1 2024
Net Revenue	$4.28 million	Q3 2024
Revenue (TTM)	$16.71 million	Trailing Twelve Months (as of mid-2025)

The structure of the revenue streams, prior to the reorganization, included:

• Subscription fees for the MarinOne platform (SaaS model).
• Managed services fees for campaign optimization and support.
• Self-serve solutions revenue.

The path forward for stockholders was defined by the approved Plan of Dissolution, which was superseded by the reorganization. The pre-negotiated Chapter 11 plan, which became effective on August 29, 2025, involved funding from Kaxxa Holdings, Inc. of $5.5 million. This funding was intended to cover full creditor payments and provide a distribution to stockholders in return for the cancellation and retirement of all existing equity interests.

The expected distribution of assets/proceeds to stockholders post-liquidation/sale is a critical, albeit uncertain, final revenue stream component for equity holders, contingent upon the satisfaction of all allowed claims under the reorganization plan. Holders of cancelled equity interests are anticipated to receive a distribution on a pro rata basis after all claims are paid.