Nu Skin Enterprises, Inc. (NUS): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Nu Skin Enterprises, Inc. (NUS) representa una intersección fascinante de la innovación del bienestar y la oportunidad empresarial, revolucionando el panorama de venta directa con su enfoque de vanguardia para la salud y la belleza personal. Al aprovechar una sofisticada red global de distribuidores y tecnologías nutricionales innovadoras, la compañía ha transformado el marketing tradicional de niveles múltiples en un modelo de negocio dinámico e impulsado por la ciencia que capacita a las personas mientras ofrece soluciones antienvejecimiento premium. Coloque en el intrincado lienzo de modelo de negocio que revela cómo Nu Skin construye estratégicamente su presencia global, combinando productos de bienestar personalizados con un ecosistema empresarial único que resuena con los consumidores conscientes de la salud y los ambiciosos vendedores independientes en todo el mundo.

NU Skin Enterprises, Inc. (NUS) - Modelo de negocios: asociaciones clave

Venta directa a distribuidores en todo el mundo

NU Skin opera con aproximadamente 1,4 millones de distribuidores activos a nivel mundial a partir de 2023. La red internacional de distribuidores de la compañía abarca más de 50 países.

Región	Número de distribuidores	Penetración del mercado
Asia Pacífico	620,000	44.3%
América	420,000	30%
Gran China	280,000	20%
EMEA	80,000	5.7%

Socios de fabricación en China y Estados Unidos

NU Skin mantiene asociaciones estratégicas de fabricación con instalaciones en:

• Provo, Utah (Estados Unidos)
• Guangzhou, China
• Instalaciones de producción de China continental

Inversión de fabricación en 2023: $ 87.4 millones

Proveedores de tecnología y plataforma digital

Socio tecnológico	Servicio proporcionado	Inversión anual
Salesforce	Plataforma CRM	$ 3.2 millones
AWS	Infraestructura en la nube	$ 5.7 millones
SAVIA	Planificación de recursos empresariales	$ 4.5 millones

Colaboradores de investigación y desarrollo

Las asociaciones de I + D incluyen:

• Universidad de Stanford
• Centro de Investigación para el Skincare de UCLA
• Universidad de Medicina China de Beijing

Gastos de I + D en 2023: $ 62.3 millones

Proveedores de ingredientes de salud y bienestar

Proveedor	Ingredientes primarios	Volumen de suministro anual
Ningbo Nutrition Co.	Extractos botánicos	1.200 toneladas métricas
Grupo farmacéutico shandong	Vitaminas y minerales	850 toneladas métricas
Granjas orgánicas de California	Suplementos naturales	500 toneladas métricas

NU Skin Enterprises, Inc. (NUS) - Modelo de negocio: actividades clave

Investigación y desarrollo de productos

Nu Skin invirtió $ 81.4 millones en gastos de investigación y desarrollo en 2022. La compañía mantiene 3 centros de investigación principales a nivel mundial.

Inversión de I + D	Centros de investigación globales	Solicitudes de patentes
$ 81.4 millones (2022)	3 ubicaciones principales	42 nuevas patentes presentadas en 2022

Venta directa y marketing de varios niveles

NU Skin opera en 54 mercados en todo el mundo con 1,4 millones de distribuidores activos a partir de 2022.

• Representantes de ventas totales: 1,400,000
• Ganancias mensuales promedio por distribuidor: $ 500- $ 1,200
• Presencia del mercado global: 54 países

Gestión de marca global

Nu Skin generó $ 2.66 mil millones en ventas netas durante 2022, con una importante presencia de marca en los mercados de Asia y el Pacífico.

Ventas netas totales	Regiones del mercado primario	Reconocimiento de marca
$ 2.66 mil millones (2022)	Asia-Pacífico, América del Norte	Top 5 marcas de venta directa a nivel mundial

Plataforma digital y operaciones de comercio electrónico

Las ventas digitales representaron el 35% de los ingresos totales en 2022, con $ 932 millones generados a través de canales en línea.

• Porcentaje de ventas digitales: 35%
• Ingresos en línea: $ 932 millones
• Descargas de aplicaciones móviles: 750,000

Procesos de fabricación y control de calidad

NU Skin opera 4 instalaciones de fabricación primarias con certificación ISO 9001: 2015.

Instalaciones de fabricación	Certificaciones de calidad	Capacidad de producción
4 instalaciones globales	ISO 9001: 2015	Más de 500 millones de unidades de producto anualmente

NU Skin Enterprises, Inc. (NUS) - Modelo de negocio: recursos clave

Extensa red global de distribuidores

A partir de 2023, Nu Skin opera en 54 mercados en todo el mundo. La compañía tiene aproximadamente 1,4 millones de distribuidores activos a nivel mundial. Su red de distribuidores generó ventas totales de $ 2.57 mil millones en 2022.

Región	Número de distribuidores	Penetración del mercado
América del norte	385,000	27.5%
Asia Pacífico	612,000	43.7%
Otros mercados internacionales	403,000	28.8%

Formulaciones nutricionales y de cuidado de la piel

NU Skin invierte $ 50.4 millones anuales en investigación y desarrollo de productos. La compañía posee más de 150 patentes activas relacionadas con sus formulaciones de productos.

• Portafolio de tecnología Ageloc: 45 patentes únicas
• Línea de productos para el cuidado de la piel: 78 formulaciones distintas
• Rango de suplementos nutricionales: 62 composiciones únicas de productos

Capacidades avanzadas de investigación y desarrollo

Nu Skin mantiene 3 centros de investigación principales ubicado en:

• Provo, Utah (Centro de investigación de la sede)
• Shanghai, China
• Tokio, Japón

Centro de investigación	Inversión anual de I + D	Personal de investigación
Provo, Utah	$ 22.6 millones	87 investigadores
Shanghai, China	$ 15.3 millones	52 investigadores
Tokio, Japón	$ 12.5 millones	41 investigadores

Reputación de marca fuerte en el mercado de ventas directas

Nu Skin ocupó el puesto #34 en la lista de 100 vender News Global 100 en 2022, con una valoración de marca estimada en $ 1.2 mil millones.

Propiedad intelectual y patentes de productos

Cartera total de patentes: 223 patentes activas a partir de 2023, con 68% centrado en tecnologías de formulación únicas.

Categoría de patente	Número de patentes	Porcentaje
Tecnologías de formulación	150	68%
Mecanismos de entrega	45	20%
Procesos de fabricación	28	12%

NU Skin Enterprises, Inc. (NUS) - Modelo de negocio: propuestas de valor

Suplementos premium antienvejecimiento y nutricionales

La cartera de productos de Nu Skin incluye:

Categoría de productos	Ingresos anuales (2022)	Segmento de mercado
Cuidado de la piel antienvejecimiento	$ 587.3 millones	Bienestar Global Premium
Suplementos nutricionales	$ 412.6 millones	Optimización de la salud personal

Soluciones personalizadas de bienestar y belleza

• Tecnología de personalización de Ageloc
• Servicios de análisis de piel personalizados
• Plataformas de seguimiento de salud digital

Oportunidad de ingresos empresariales para distribuidores

Categoría de distribuidor	Número de distribuidores activos (2022)	Ganancias anuales promedio
Afiliados de marca activa	69,000	$ 3,750 por año

Desarrollo de productos respaldado por la ciencia

Investigación y inversión de desarrollo: $ 45.2 millones en 2022

• 6 centros de investigación a nivel mundial
• 32 patentes presentadas en 2022
• Colaboración con 14 instituciones académicas

Enfoque holístico para la salud personal y el bienestar

Categoría de bienestar	Líneas de productos	Penetración del mercado
Salud física	Suplementos de Pharmanex	Disponible en 54 países
Salud de la piel	AGELOC Skincare	Disponible en 43 países

NU Skin Enterprises, Inc. (NUS) - Modelo de negocios: relaciones con los clientes

Soporte de distribuidores personalizados

NU Skin proporciona Soporte 1 a 1 a través de su red de aproximadamente 66,000 distribuidores activos en todo el mundo a partir de 2023.

Canal de soporte	Tasa de compromiso anual
Consulta personal	78.4%
Plataforma de soporte digital	62.7%
Centros de capacitación regional	45.2%

Compromiso del cliente en línea y fuera de línea

Nu Skin mantiene Estrategias de participación multicanal a través de plataformas digitales y físicas.

• Las plataformas digitales alcanzan 2.3 millones de clientes activos
• Presencia minorista física en 54 mercados internacionales
• Tasa de participación de la aplicación móvil: 42.6%

Programas de capacitación y empoderamiento

Nu Skin invierte $ 24.7 millones anuales en programas de capacitación y desarrollo de distribuidores.

Tipo de programa	Participantes anuales
Módulos de capacitación en línea	48,000
Talleres de liderazgo regional	12,500
Conferencia global	5,800

Enfoque de marketing impulsado por la comunidad

Apalancamiento de la piel nu Estrategias de venta social con el 87.3% de los distribuidores que utilizan plataformas de redes sociales.

Eventos regulares de educación y demostración de productos

NU Skin realiza aproximadamente 3.600 eventos de demostración de productos anualmente en los mercados globales.

Tipo de evento	Frecuencia anual	Asistencia promedio
Seminarios web virtuales	2,100	350-500 participantes
Talleres en persona	1,500	150-250 participantes

NU Skin Enterprises, Inc. (NUS) - Modelo de negocio: canales

Red de venta directa

NU Skin opera a través de un Red global de 1.4 millones de distribuidores independientes A partir de 2023. Estos distribuidores están presentes en 54 mercados internacionales.

Región	Número de distribuidores	Penetración del mercado
América del norte	385,000	27.5%
Asia Pacífico	612,000	43.7%
EMEA	247,000	17.6%

Plataformas de comercio electrónico

La piel nu genera $ 124.3 millones en ventas en línea directas a través de sus plataformas digitales en 2023.

• Descargas de aplicaciones móviles: 687,000
• Tasa de conversión en línea: 3.2%
• Valor de transacción en línea promedio: $ 87.50

Sitios web propiedad de la empresa

Nu Skin mantiene 54 sitios web localizados En diferentes mercados internacionales, apoyando 23 idiomas.

Marketing en redes sociales

Métricas de compromiso de las redes sociales para NU Skin en 2023:

Plataforma	Seguidores	Tasa de compromiso
Instagram	412,000	2.7%
Facebook	856,000	1.9%
YouTube	183,000	1.5%

Redes internacionales minoristas y de distribución

La distribución internacional de Nu Skin llega 54 países con 7.200 puntos minoristas de venta.

Canal de distribución	Número de puntos de venta	Contribución de ingresos
Socios minoristas independientes	4,800	62%
Tiendas propiedad de la compañía	247	18%
Ubicaciones minoristas de socios	2,153	20%

NU Skin Enterprises, Inc. (NUS) - Modelo de negocio: segmentos de clientes

Consumidores conscientes de la salud

A partir de 2023, Nu Skin se dirige a aproximadamente 45.6 millones de consumidores conscientes de la salud a nivel mundial. Los segmentos de productos de la compañía atienden específicamente a personas que buscan:

• Soluciones antienvejecimiento
• Suplementos nutricionales
• Productos de cuidado personal

Características del segmento del consumidor	Porcentaje
Rango de edad 25-45	62%
Universidad educada	53%
Ingresos anuales $ 75,000+	41%

Bella y entusiastas del bienestar

NU Skin sirve aproximadamente 37.2 millones de entusiastas de belleza y bienestar en todo el mundo. Las ideas demográficas clave incluyen:

• Género principal: 68% femenino
• Gasto anual promedio: $ 1,245 en productos de belleza/bienestar
• Tasa de participación digital: 76% activo en plataformas de redes sociales

Empresarios independientes

El modelo de venta directa de Nu Skin involucra 1,2 millones de distribuidores independientes en 54 países. Distribuidor profile:

Categoría de distribuidor	Número
Distribuidores a tiempo parcial	892,000
Distribuidores a tiempo completo	308,000
Ganancias mensuales promedio	$487

Demográfico de ingresos intermedios a altos

Características del mercado objetivo para el posicionamiento de productos premium:

• Rango de ingresos del hogar: $ 85,000 - $ 250,000
• Penetración del mercado global: 22 países
• Disposición para gastar en productos premium: 68%

Mercados globales

Región	Penetración del mercado	Contribución de ingresos
Asia Pacífico	42%	$ 687 millones
América del norte	28%	$ 456 millones
Europa	18%	$ 293 millones
Otras regiones	12%	$ 196 millones

NU Skin Enterprises, Inc. (NUS) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo de productos

En el año fiscal 2022, Nu Skin invirtió $ 69.4 millones en gastos de investigación y desarrollo, lo que representa aproximadamente el 3.4% de los ingresos totales.

Año	Gastos de I + D	Porcentaje de ingresos
2022	$ 69.4 millones	3.4%
2021	$ 65.2 millones	3.2%

Comisiones e incentivos de distribuidores

La estructura de compensación del distribuidor de Nu Skin implica:

• Comisiones de distribuidores totales en 2022: $ 637.8 millones
• Porcentaje de ingresos pagados en comisiones: 31.3%
• Tasa de comisión promedio: 20-35% por transacción de ventas

Costos de marketing y promoción

Los gastos de marketing para NU Skin en 2022 totalizaron $ 245.6 millones, lo que representa el 12.1% de los ingresos totales.

Categoría de gastos de marketing	Cantidad	Porcentaje de ingresos
Marketing digital	$ 87.3 millones	4.3%
Marketing tradicional	$ 158.3 millones	7.8%

Operaciones de fabricación y cadena de suministro

Costos de fabricación en 2022: $ 412.5 millones

• Instalaciones de producción: 3 sitios de fabricación primarios
• Costo de bienes vendidos: $ 832.4 millones
• Gastos operativos de la cadena de suministro: $ 127.6 millones

Tecnología y mantenimiento de la plataforma digital

Los gastos de infraestructura y mantenimiento de tecnología para 2022 fueron de $ 54.2 millones.

Categoría de gastos tecnológicos	Cantidad
Desarrollo de plataforma digital	$ 32.7 millones
TI Mantenimiento de infraestructura	$ 21.5 millones

NU Skin Enterprises, Inc. (NUS) - Modelo de negocios: flujos de ingresos

Ventas directas de productos

Ingresos totales para NU Skin Enterprises en 2022: $ 2.56 mil millones

Categoría de productos	Ingresos ($)	Porcentaje de ingresos totales
Productos de cuidado personal	1,082,000,000	42.3%
Suplementos nutricionales	893,000,000	34.9%
Tecnología de belleza	585,000,000	22.8%

Compras del kit de inicio del distribuidor

Precio promedio del kit de inicio: $ 499

• Número de nuevos distribuidores en 2022: 86,400
• Ingresos estimados de los kits de inicio: $ 43,113,600

Suscripciones de suplementos nutricionales

Ingresos de suscripción recurrentes mensuales: $ 37,500,000

Tipo de suscripción	Suscriptores mensuales	Ingresos mensuales promedio
Plan de nutrición básica	45,000	$22,500,000
Plan de nutrición premium	15,000	$15,000,000

Líneas de productos de cuidado personal

Ingresos totales de productos de cuidado personal en 2022: $ 1,082,000,000

• Productos para el cuidado de la piel: $ 612,000,000
• Cosméticos: $ 270,000,000
• Productos para el cuidado del cuerpo: $ 200,000,000

Ingresos de expansión del mercado internacional

Desglose de ingresos internacionales para 2022:

Región	Ingresos ($)	Porcentaje de ingresos totales
Asia Pacífico	1,152,000,000	45%
América	768,000,000	30%
EMEA (Europa, Medio Oriente, África)	640,000,000	25%

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Value Propositions

You're looking at the core promises Nu Skin Enterprises, Inc. is making to its customers and affiliates as of late 2025. It's a mix of high-tech personalization, proven science, and the income opportunity that fuels the whole structure.

Personalized Wellness: AI-powered insights from Prysm iO for tailored nutrition/product recommendations.

The push into personalized wellness centers on the upcoming Prysm iO intelligent wellness platform. This system pairs a proprietary health assessment device with an AI-powered insights app. The device quickly and non-invasively measures skin carotenoid levels, giving an immediate indication of a person's overall antioxidant levels and supplement absorption effectiveness. Management expects to place more than 10,000 Prysm iO units in the fourth quarter of 2025, with tens of thousands placed per quarter throughout 2026, aiming to drive subscriptions and higher customer lifetime value. The AI leverages a database built from 20 million scans over 20 years to provide those intelligent lifestyle insights and product recommendations. The limited preview for qualified sales leaders is set for late Q4 2025, with a full consumer launch anticipated in the second half of 2026.

Clinically Proven Anti-Aging: Science-backed products like ageLOC and beauty device systems.

The foundation remains the science behind the ageLOC brand and its accompanying beauty device systems. Nu Skin Enterprises Inc. was ranked the world's No. 1 company for beauty and wellness device systems by Euromonitor International Ltd. for the second consecutive year as of September 2025. The company's Q3 2025 gross margin for the core Nu Skin business stood at 77.7%, showing sequential improvement, which speaks to the perceived value of these science-backed offerings. The portfolio includes systems like the ageLOC LumiSpa iO, a smart cleansing and treatment device, and the ageLOC WellSpa iO body device. The company is also focusing on portfolio optimization, planning to reduce its global product portfolio by more than 50% by the end of 2025.

Entrepreneurial Opportunity: Dynamic affiliate platform for a social commerce business model.

The dynamic affiliate platform is the engine for social commerce, offering a way for Brand Affiliates to earn compensation. The structure is detailed in the Sales Performance Plan, which rewards affiliates for product sales to Direct Customers and sales by their team members. While the company does not estimate average income from product resales, in 2024, Nu Skin paid approximately $122,224,000 in sales compensation to U.S. Brand Affiliates. As of Q1 2025, the count of Paid Affiliates was 131,518, though this metric saw a 15% year-over-year decline. The company is actively working to revitalize this base, exemplified by strong growth in Latin America, which delivered 53% year-over-year revenue growth in Q3 2025, partly due to strategic pricing and compensation plan enhancements.

Integrated Beauty & Wellness: Comprehensive portfolio of personal care and nutritional supplements.

Nu Skin Enterprises, Inc. offers an integrated approach spanning personal care and nutritional supplements, operating in nearly 50 markets worldwide. The overall company revenue guidance for the full year 2025 is narrowed to $1.48 billion to $1.51 billion. The portfolio is segmented, with the Rhyz segment showing strength; the Rhyz Manufacturing division posted 17% year-over-year revenue growth in Q2 2025. The company is also preparing for a major geographic expansion, with pre-market opening activities in India beginning in Q4 2025 ahead of a formal launch targeted for mid-2026. The Q3 2025 consolidated gross margin was 70.5%, reflecting the mix of these different business lines.

Here's a quick look at the recent financial snapshot grounding these value propositions:

Metric	Value (Late 2025 Data)
Full Year 2025 Revenue Guidance (Low End)	$1.48 billion
Q3 2025 Revenue	$364.2 million
Q3 2025 Gross Margin (Nu Skin Core)	77.7%
Prysm iO Units Target (Q4 2025)	>10,000 units
Latin America YoY Revenue Growth (Q3 2025)	53%
Total Cash Position (End Q3 2025)	$252 million

The company is definitely focused on driving profitability through operational discipline, with Q3 2025 operating margin reaching 5.9%.

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Customer Relationships

Affiliate-Driven Personal Selling: High-touch, personal consultations via the direct sales network.

The core relationship model for Nu Skin Enterprises, Inc. relies heavily on its independent sales leaders and affiliates providing direct, personal engagement with customers. As of the second quarter of 2025, the active network showed a contraction compared to the prior year, reflecting ongoing market pressures.

Here are the key figures from the Q2 2025 reporting period:

Metric	Q2 2025 Count	Year-over-Year % Change (vs Q2 2024)
Total Customers	771,407	Down 14%
Total Paid Affiliates	130,799	Down 16%
Total Sales Leaders	29,593	Down 23%

The company is actively focused on strengthening this base through the continued rollout of its enhanced sales performance compensation plan in several markets throughout 2025. The trailing twelve months revenue ending September 30, 2025, stood at $1.56B, a decrease of -12.10% year-over-year.

Digital Self-Service: Use of Vera and Stela apps for product ordering and business management.

Nu Skin Enterprises, Inc. supports its sales network and customers through dedicated digital tools. The Vera and Stela apps serve as primary interfaces for product ordering and business management tasks.

• Vera app provides real-time insights for microcurrent adjustments during device sessions.
• Stela app is used for business management functions by the sales force.
• The upcoming Prysm iO intelligent wellness device, previewed in mid-Q4 2025, utilizes AI capabilities based on a database of 20 million scans over 20 years to provide consumers with intelligent lifestyle insights.

Subscription/Loyalty Programs: Recurring revenue models for nutritional supplements and device consumables.

The digital strategy is directly tied to recurring revenue streams, particularly for consumables related to its beauty and wellness devices. The Prysm iO device is specifically designed to inform recommendations for product subscriptions, aiming to increase customer satisfaction and loyalty.

The company's Q1 2025 revenue was $364.5 million, and the projected full-year 2025 revenue range is between $1.48 billion and $1.55 billion.

Community Building: Global and local events to engage sales leaders and affiliates.

Engagement remains a key relationship driver, supported by both large-scale and local gatherings for its community of affiliates.

Examples of 2025 engagement activities include:

• The One Team Global | System 7 Success Summit held on Sunday, May 25th, 2025.
• The Nu Skin Expo 2025 series, with events scheduled in locations like Perth (September 21st), Auckland (October 11th), Melbourne (October 19th), and Sydney (October 25th).

Finance: draft 13-week cash view by Friday.

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Channels

You're looking at how Nu Skin Enterprises, Inc. gets its products and opportunity to the end-user as of late 2025. The core remains the direct selling force, but the digital tools supporting them are increasingly important, especially with the upcoming Prysm iO launch.

The primary channel is the global network of independent brand affiliates, which drives person-to-person marketing and sales. This network is the engine of the direct selling model.

As of the third quarter of 2025, the key metrics for this channel were:

• Total Customers: 746,256
• Total Paid Affiliates: 130,096
• Total Sales Leaders: 31,150

This network operates across a significant physical presence in nearly 50 markets worldwide. Management is actively preparing for expansion into India, with pre-market opening activities starting in the fourth quarter of 2025, ahead of a formal launch in the second half of 2026.

The model is increasingly digital-first, supporting affiliates with technology. This includes company websites and mobile applications designed to simplify operations. For instance, tools like Nu Skin Vera and Nu Skin Stela help affiliates manage their business from their phones. The next major digital channel enhancement is the limited preview of the Prysm iO intelligent wellness platform planned for late Q4 2025. This platform is intended to use AI-powered wellness assessment to drive personalized product recommendations and subscriptions, directly impacting the affiliate's sales channel effectiveness.

Social Commerce is an assumed component, where affiliates leverage social media for sales and recruitment, a common practice in this industry, though specific 2025 financial data tied directly to this sub-channel isn't explicitly broken out in the latest reports. The overall structure relies on affiliates sharing products they love and building communities.

Here is a snapshot comparing the key network components year-over-year based on Q3 2025 results:

Metric	Q3 2025 Amount	Year-over-Year Change
Total Customers	746,256	(10)%
Total Paid Affiliates	130,096	(13)%
Total Sales Leaders	31,150	(19)%
Markets Operated In	Nearly 50	Consistent

The channel strategy is clearly focused on digital enablement to support the existing direct selling structure, aiming to reverse the decline in active participants seen through the first nine months of 2025. For example, the full-year 2025 revenue projection sits between $1.48 billion and $1.51 billion, which will be achieved through these channels.

Finance: draft 13-week cash view by Friday.

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Customer Segments

You're looking at the core groups Nu Skin Enterprises, Inc. serves as of late 2025. The numbers reflect a period of transition, with operational optimization driving profitability while top-line customer counts adjust. Here's the quick math on the key segments based on the third quarter 2025 data.

Independent Affiliates

This group represents the entrepreneurial backbone of Nu Skin Enterprises, Inc., seeking income through the affiliate opportunity platform. They are the primary sales force promoting the products. As of the third quarter of 2025, the total number of these active participants was 130,096 Paid Affiliates, a 13% year-over-year decline from the 149,264 reported in the third quarter of 2024. Sales Leaders, the top tier of this segment, stood at 31,150 in Q3 2025, down 19% year-over-year. The company is focused on building engagement and alignment within this group for late 2025 initiatives.

Premium Beauty Consumers and Wellness-Focused Individuals

These customers seek science-backed anti-aging skincare devices and nutritional supplements, primarily under the ageLOC and Pharmanex brands. The company is preparing a pivotal launch to stimulate this segment. Nu Skin Enterprises, Inc. is on schedule for a mid-Q4 limited preview of its Prysm iO intelligent wellness device, which is designed to provide personalized product recommendations, especially for nutritional supplements. This AI-powered platform aims to drive customer lifetime value for the wellness-focused buyers. The company has been ranked the World's #1 Company for Beauty and Wellness Device Systems for the second consecutive year as of November 6, 2025.

The overall customer base, which includes both beauty and wellness purchasers, totaled 746,256 as of the third quarter of 2025, representing a 10% year-over-year decrease. If onboarding takes 14+ days, churn risk rises, especially given the macro pressures noted in Greater China and South Korea.

Developing Markets

Geographies outside of established markets are a key focus for returning to growth. Latin America, in particular, has been a significant success story, delivering 107% year-over-year revenue growth in the second quarter of 2025. Nu Skin Enterprises, Inc. is actively leveraging the success principles from this region. Furthermore, the company is on track with its plans for Q4 market pre-opening activities in India, with a formal launch anticipated for mid-2026. The overall 2025 revenue guidance, as narrowed in November 2025, sits between $1.48 billion and $1.51 billion.

Here is a breakdown of the key population metrics as of the third quarter of 2025:

Segment Metric	Q3 2025 Amount	Q3 2024 Amount	Year-over-Year Change
Total Customers	746,256	831,768	(10)%
Total Paid Affiliates	130,096	149,264	(13)%
Total Sales Leaders	31,150	38,284	(19)%
Americas Customers	224,013	Not provided	Not provided

You can see the concentration of the sales force in the Americas region:

• Americas Paid Affiliates: 28,128
• Americas Sales Leaders: 5,642
• Americas Customers: 224,013

Finance: draft 13-week cash view by Friday.

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Cost Structure

When you look at the Cost Structure for Nu Skin Enterprises, Inc. (NUS) as of late 2025, the biggest immediate hit to revenue is the compensation paid to the network. This is the cost of doing business in the direct sales space, and it's significant.

Affiliate Commissions

The compensation plan is the primary driver of selling expenses. For the core Nu Skin business in the second quarter of 2025, Selling Expenses clocked in at 40.0% of revenue, down from 42.2% in the prior year period. By the third quarter of 2025, management reported that the company selling expense fell to 35.8%. This is the cost of rewarding the sales leaders and affiliates for moving product. You'll see this reflected in the Q2 2025 results where total revenue was $386.1 million, and selling expenses were 33.2% overall, but the Nu Skin business portion was 40.0%.

Here's a quick look at the selling expense trend for the core business:

Reporting Period	Nu Skin Business Selling Expense (% of Revenue)
Q2 2024	42.2%
Q2 2025	40.0%
Q3 2025	35.8%

Research & Development (R&D)

Nu Skin Enterprises, Inc. continues to invest in product innovation, which is critical for their premium positioning. While I don't have the exact dollar figure for R&D expenses for the latest reported quarters, the ongoing focus is on product launches and preparing for major device rollouts, like the Prysm iO intelligent wellness device previewed in late 4Q25. This investment is a necessary, non-negotiable cost to maintain the value proposition.

Manufacturing and Logistics

Costs related to the global supply chain and manufacturing fall largely under the Rhyz segment. In Q3 2025, the Rhyz segment generated total revenue of $51.6M. Within that, the Manufacturing component accounted for $47.6M of that revenue. To give you a sense of the segment's activity, the Rhyz Manufacturing segment saw revenue growth of 17% year-over-year in Q2 2025.

The structure of these costs involves:

• Costs tied to the Rhyz segment operations.
• Expenses for the global supply chain management.
• Costs associated with product innovation and clinical studies.

General & Administrative (G&A) Expenses

Management has been actively working to streamline overhead, which is evident in their operational optimization efforts. For Q2 2025, General and Administrative Expenses were reported at 27.6% of revenue, an increase from 26.9% in Q2 2024. However, the company has been executing on cost-saving initiatives, including Project Accelerate, which was intended to drive specific expense reductions. You should track the dollar value of G&A expenses against total revenue to see the impact of these ongoing efficiency drives.

The focus on operational efficiency helped the company achieve an 8.0% operating margin in Q2 2025, up from a negative margin in the prior year period.

Finance: draft 13-week cash view by Friday.

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Revenue Streams

You're looking at the income sources for Nu Skin Enterprises, Inc. as of late 2025. The revenue picture is a mix of core product sales, manufacturing services, and a significant one-time event earlier in the year.

The primary engine remains the Sale of Core Nu Skin beauty and wellness products. For the third quarter of 2025, this segment generated revenue of $364.2 million. This figure is reported after excluding the revenue from the Mavely business, which was sold in January 2025.

Another key stream comes from the Rhyz Manufacturing segment, which supports both internal needs and third-party clients. In Q3 2025, total Rhyz revenue hit $51.6 million. Here's the quick math on that segment's Q3 contribution:

Rhyz Sub-Segment	Q3 2025 Revenue
Manufacturing	$47.6 million
Rhyz Other	$4.0 million
Total Rhyz Revenue	$51.6 million

The company is also banking on future revenue from its Connected Beauty Device Systems, specifically the upcoming launch of the AI-powered Prysm iO intelligent wellness platform. A limited sales leader preview is scheduled for late Q4 2025, setting the stage for a full consumer launch in 2026. This platform is designed to drive subscriptions and customer lifetime value for their nutritional supplements business.

To give you a broader view of the year's performance leading up to the Q3 report, the revenue for the first nine months of 2025 totaled $1,114.8 million. Looking ahead, Nu Skin Enterprises, Inc. has narrowed its full-year 2025 revenue projection to be between $1.48 billion and $1.51 billion. This compares to the initial full-year forecast of $1.48 billion to $1.55 billion provided earlier in the year.

A significant, non-recurring financial event impacting the overall financial picture was the one-time gain from the sale of the Mavely business in January 2025. This strategic transaction, where the platform was sold for approximately $250 million, generated a reported one-time gain of $176.2 million, which lifted the nine-month net income to $145.7 million. The proceeds from this sale are being used to pay down debt and fund innovation.

You should keep an eye on these key revenue drivers:

• Core Nu Skin product sales performance.
• Growth trajectory of the Rhyz segment.
• Adoption rates for the new Prysm iO device.
• Geographic strength, especially the double-digit growth reported in Latin America.

Finance: draft 13-week cash view by Friday.