Nu Skin Enterprises, Inc. (NUS): Business Model Canvas

Nu Skin Enterprises, Inc. (NUS) stellt eine faszinierende Schnittstelle aus Wellness-Innovation und unternehmerischen Möglichkeiten dar und revolutioniert die Direktvertriebslandschaft mit seinem innovativen Ansatz für persönliche Gesundheit und Schönheit. Durch die Nutzung eines hochentwickelten globalen Vertriebsnetzes und bahnbrechender Ernährungstechnologien hat das Unternehmen das traditionelle Multi-Level-Marketing in ein dynamisches, wissenschaftlich fundiertes Geschäftsmodell umgewandelt, das Einzelpersonen stärkt und gleichzeitig erstklassige Anti-Aging-Lösungen liefert. Tauchen Sie ein in das komplexe Business Model Canvas, das zeigt, wie Nu Skin seine globale Präsenz strategisch aufbaut und personalisierte Wellnessprodukte mit einem einzigartigen unternehmerischen Ökosystem kombiniert, das bei gesundheitsbewussten Verbrauchern und ambitionierten unabhängigen Verkäufern weltweit Anklang findet.

Nu Skin Enterprises, Inc. (NUS) – Geschäftsmodell: Wichtige Partnerschaften

Direktvertriebshändler weltweit

Nu Skin arbeitet mit Stand 2023 weltweit mit rund 1,4 Millionen aktiven Vertriebspartnern zusammen. Das internationale Vertriebsnetz des Unternehmens erstreckt sich über 50 Länder.

Region	Anzahl der Vertriebspartner	Marktdurchdringung
Asien-Pazifik	620,000	44.3%
Amerika	420,000	30%
Großchina	280,000	20%
EMEA	80,000	5.7%

Produktionspartner in China und den Vereinigten Staaten

Nu Skin unterhält strategische Produktionspartnerschaften mit Einrichtungen in:

• Provo, Utah (Vereinigte Staaten)
• Guangzhou, China
• Produktionsstätten auf dem chinesischen Festland

Fertigungsinvestitionen im Jahr 2023: 87,4 Millionen US-Dollar

Technologie- und digitale Plattformanbieter

Technologiepartner	Service bereitgestellt	Jährliche Investition
Salesforce	CRM-Plattform	3,2 Millionen US-Dollar
AWS	Cloud-Infrastruktur	5,7 Millionen US-Dollar
SAP	Unternehmensressourcenplanung	4,5 Millionen US-Dollar

Forschungs- und Entwicklungsmitarbeiter

Zu den F&E-Partnerschaften gehören:

• Stanford-Universität
• UCLA-Hautpflege-Forschungszentrum
• Universität für Chinesische Medizin Peking

F&E-Ausgaben im Jahr 2023: 62,3 Millionen US-Dollar

Lieferanten von Gesundheits- und Wellness-Inhaltsstoffen

Lieferant	Hauptzutaten	Jährliches Liefervolumen
Ningbo Nutrition Co.	Botanische Extrakte	1.200 Tonnen
Shandong Pharmaceutical Group	Vitamine und Mineralien	850 Tonnen
Kalifornische Biobauernhöfe	Natürliche Nahrungsergänzungsmittel	500 Tonnen

Nu Skin Enterprises, Inc. (NUS) – Geschäftsmodell: Hauptaktivitäten

Produktforschung und -entwicklung

Nu Skin investierte im Jahr 2022 81,4 Millionen US-Dollar in Forschungs- und Entwicklungskosten. Das Unternehmen unterhält weltweit drei primäre Forschungszentren.

F&E-Investitionen	Globale Forschungszentren	Patentanmeldungen
81,4 Millionen US-Dollar (2022)	3 Hauptstandorte	42 neue Patente im Jahr 2022 angemeldet

Direktvertrieb und Multi-Level-Marketing

Nu Skin ist im Jahr 2022 in 54 Märkten weltweit mit 1,4 Millionen aktiven Vertriebspartnern tätig.

• Gesamtzahl der Vertriebsmitarbeiter: 1.400.000
• Durchschnittlicher Monatsverdienst pro Vertriebspartner: 500–1.200 US-Dollar
• Weltweite Marktpräsenz: 54 Länder

Globales Markenmanagement

Nu Skin erzielte im Jahr 2022 einen Nettoumsatz von 2,66 Milliarden US-Dollar und verfügt über eine bedeutende Markenpräsenz in den Märkten im asiatisch-pazifischen Raum.

Gesamtnettoumsatz	Primäre Marktregionen	Markenbekanntheit
2,66 Milliarden US-Dollar (2022)	Asien-Pazifik, Nordamerika	Top 5 Direktvertriebsmarken weltweit

Digitale Plattform und E-Commerce-Betrieb

Der digitale Umsatz machte im Jahr 2022 35 % des Gesamtumsatzes aus, wobei 932 Millionen US-Dollar über Online-Kanäle generiert wurden.

• Anteil digitaler Verkäufe: 35 %
• Online-Umsatz: 932 Millionen US-Dollar
• Downloads mobiler Apps: 750.000

Herstellungs- und Qualitätskontrollprozesse

Nu Skin betreibt vier primäre Produktionsstätten mit ISO 9001:2015-Zertifizierung.

Produktionsanlagen	Qualitätszertifizierungen	Produktionskapazität
4 globale Einrichtungen	ISO 9001:2015	Jährlich über 500 Millionen Produkteinheiten

Nu Skin Enterprises, Inc. (NUS) – Geschäftsmodell: Schlüsselressourcen

Umfangreiches globales Vertriebsnetz

Ab 2023 ist Nu Skin in 54 Märkten weltweit tätig. Das Unternehmen verfügt weltweit über rund 1,4 Millionen aktive Vertriebspartner. Ihr Vertriebsnetz erwirtschaftete im Jahr 2022 einen Gesamtumsatz von 2,57 Milliarden US-Dollar.

Region	Anzahl der Vertriebspartner	Marktdurchdringung
Nordamerika	385,000	27.5%
Asien-Pazifik	612,000	43.7%
Andere internationale Märkte	403,000	28.8%

Proprietäre Ernährungs- und Hautpflegeformulierungen

Nu Skin investiert Jährlich fließen 50,4 Millionen US-Dollar in Forschung und Produktentwicklung. Das Unternehmen hält über 150 aktive Patente im Zusammenhang mit seinen Produktformulierungen.

• AgeLOC-Technologieportfolio: 45 einzigartige Patente
• Hautpflegeproduktlinie: 78 verschiedene Formulierungen
• Nahrungsergänzungsmittel-Sortiment: 62 einzigartige Produktkompositionen

Erweiterte Forschungs- und Entwicklungskapazitäten

Nu Skin pflegt 3 primäre Forschungszentren befindet sich in:

• Provo, Utah (Hauptsitz der Forschungseinrichtung)
• Shanghai, China
• Tokio, Japan

Forschungszentrum	Jährliche F&E-Investitionen	Forschungsmitarbeiter
Provo, Utah	22,6 Millionen US-Dollar	87 Forscher
Shanghai, China	15,3 Millionen US-Dollar	52 Forscher
Tokio, Japan	12,5 Millionen US-Dollar	41 Forscher

Starker Markenruf im Direktvertriebsmarkt

Nu Skin belegte im Jahr 2022 Platz 34 der Direct Selling News Global 100-Liste mit einer geschätzten Markenbewertung von 1,2 Milliarden US-Dollar.

Geistiges Eigentum und Produktpatente

Gesamtes Patentportfolio: 223 aktive Patente ab 2023, mit 68 % konzentrierten sich auf einzigartige Formulierungstechnologien.

Patentkategorie	Anzahl der Patente	Prozentsatz
Formulierungstechnologien	150	68%
Liefermechanismen	45	20%
Herstellungsprozesse	28	12%

Nu Skin Enterprises, Inc. (NUS) – Geschäftsmodell: Wertversprechen

Premium-Anti-Aging- und Nahrungsergänzungsmittel

Das Produktportfolio von Nu Skin umfasst:

Produktkategorie	Jahresumsatz (2022)	Marktsegment
Anti-Aging-Hautpflege	587,3 Millionen US-Dollar	Globales Premium-Wellness
Nahrungsergänzungsmittel	412,6 Millionen US-Dollar	Persönliche Gesundheitsoptimierung

Personalisierte Wellness- und Beauty-Lösungen

• AgeLOC-Personalisierungstechnologie
• Maßgeschneiderte Hautanalysedienste
• Digitale Gesundheits-Tracking-Plattformen

Unternehmerische Einkommensmöglichkeit für Vertriebshändler

Händlerkategorie	Anzahl aktiver Vertriebspartner (2022)	Durchschnittlicher Jahresverdienst
Aktive Markenpartner	69,000	3.750 $ pro Jahr

Wissenschaftlich fundierte Produktentwicklung

Investitionen in Forschung und Entwicklung: 45,2 Millionen US-Dollar im Jahr 2022

• 6 Forschungszentren weltweit
• 32 Patente im Jahr 2022 angemeldet
• Zusammenarbeit mit 14 akademischen Institutionen

Ganzheitlicher Ansatz für persönliche Gesundheit und Wohlbefinden

Wellness-Kategorie	Produktlinien	Marktdurchdringung
Körperliche Gesundheit	Pharmanex-Ergänzungen	Verfügbar in 54 Ländern
Hautgesundheit	AgeLOC Hautpflege	Verfügbar in 43 Ländern

Nu Skin Enterprises, Inc. (NUS) – Geschäftsmodell: Kundenbeziehungen

Persönlicher Händlersupport

Nu Skin bietet 1-zu-1-Unterstützung über sein Netzwerk von rund 66.000 aktiven Vertriebspartnern weltweit (Stand 2023).

Support-Kanal	Jährliche Engagement-Rate
Persönliche Beratung	78.4%
Digitale Support-Plattform	62.7%
Regionale Schulungszentren	45.2%

Online- und Offline-Kundenbindung

Nu Skin pflegt Multi-Channel-Engagement-Strategien über digitale und physische Plattformen hinweg.

• Digitale Plattformen erreichen 2,3 Millionen aktive Kunden
• Physische Einzelhandelspräsenz in 54 internationalen Märkten
• Interaktionsrate der mobilen App: 42,6 %

Schulungs- und Empowerment-Programme

Nu Skin investiert jährlich 24,7 Millionen US-Dollar in Schulungs- und Entwicklungsprogramme für Vertriebspartner.

Programmtyp	Jährliche Teilnehmer
Online-Schulungsmodule	48,000
Regionale Führungsworkshops	12,500
Globale Konferenz	5,800

Community-gesteuerter Marketingansatz

Nu Skin nutzt Social-Selling-Strategien 87,3 % der Vertriebshändler nutzen Social-Media-Plattformen.

Regelmäßige Produktschulungs- und Demonstrationsveranstaltungen

Nu Skin führt jährlich rund 3.600 Produktvorführungsveranstaltungen auf den globalen Märkten durch.

Ereignistyp	Jährliche Häufigkeit	Durchschnittliche Anwesenheit
Virtuelle Webinare	2,100	350-500 Teilnehmer
Persönliche Workshops	1,500	150-250 Teilnehmer

Nu Skin Enterprises, Inc. (NUS) – Geschäftsmodell: Kanäle

Direktvertriebsnetzwerk

Nu Skin arbeitet über a globales Netzwerk von 1,4 Millionen unabhängigen Händlern ab 2023. Diese Händler sind in vertreten 54 internationale Märkte.

Region	Anzahl der Vertriebspartner	Marktdurchdringung
Nordamerika	385,000	27.5%
Asien-Pazifik	612,000	43.7%
EMEA	247,000	17.6%

E-Commerce-Plattformen

Nu Skin erzeugt 124,3 Millionen US-Dollar an direkten Online-Verkäufen über seine digitalen Plattformen im Jahr 2023.

• Downloads mobiler Apps: 687.000
• Online-Conversion-Rate: 3,2 %
• Durchschnittlicher Online-Transaktionswert: 87,50 $

Firmeneigene Websites

Nu Skin pflegt 54 lokalisierte Websites auf verschiedenen internationalen Märkten und unterstützt 23 Sprachen.

Social-Media-Marketing

Kennzahlen zum Social-Media-Engagement für Nu Skin im Jahr 2023:

Plattform	Anhänger	Engagement-Rate
Instagram	412,000	2.7%
Facebook	856,000	1.9%
YouTube	183,000	1.5%

Internationale Einzelhandels- und Vertriebsnetzwerke

Der internationale Vertrieb von Nu Skin reicht 54 Länder mit 7.200 Einzelhandelsverkaufsstellen.

Vertriebskanal	Anzahl der Verkaufsstellen	Umsatzbeitrag
Unabhängige Handelspartner	4,800	62%
Firmeneigene Geschäfte	247	18%
Partner-Einzelhandelsstandorte	2,153	20%

Nu Skin Enterprises, Inc. (NUS) – Geschäftsmodell: Kundensegmente

Gesundheitsbewusste Verbraucher

Im Jahr 2023 richtet sich Nu Skin an rund 45,6 Millionen gesundheitsbewusste Verbraucher weltweit. Die Produktsegmente des Unternehmens richten sich speziell an Personen, die Folgendes suchen:

• Anti-Aging-Lösungen
• Nahrungsergänzungsmittel
• Körperpflegeprodukte

Merkmale des Verbrauchersegments	Prozentsatz
Altersspanne 25–45	62%
Hochschulgebildet	53%
Jahreseinkommen über 75.000 USD	41%

Beauty- und Wellness-Enthusiasten

Nu Skin bedient weltweit rund 37,2 Millionen Beauty- und Wellness-Enthusiasten. Zu den wichtigsten demografischen Erkenntnissen gehören:

• Hauptgeschlecht: 68 % weiblich
• Durchschnittliche jährliche Ausgaben: 1.245 $ für Beauty-/Wellnessprodukte
• Digitale Engagement-Rate: 76 % aktiv auf Social-Media-Plattformen

Unabhängige Unternehmer

Das Direktvertriebsmodell von Nu Skin umfasst 1,2 Millionen unabhängige Vertriebshändler in 54 Ländern. Händler profile:

Händlerkategorie	Nummer
Teilzeitvertriebspartner	892,000
Vollzeit-Vertriebspartner	308,000
Durchschnittliches Monatseinkommen	$487

Bevölkerungsgruppe mit mittlerem bis hohem Einkommen

Zielmarktmerkmale für Premium-Produktpositionierung:

• Haushaltseinkommensspanne: 85.000 bis 250.000 US-Dollar
• Weltweite Marktdurchdringung: 22 Länder
• Ausgabenbereitschaft für Premiumprodukte: 68 %

Globale Märkte

Region	Marktdurchdringung	Umsatzbeitrag
Asien-Pazifik	42%	687 Millionen US-Dollar
Nordamerika	28%	456 Millionen US-Dollar
Europa	18%	293 Millionen Dollar
Andere Regionen	12%	196 Millionen Dollar

Nu Skin Enterprises, Inc. (NUS) – Geschäftsmodell: Kostenstruktur

Aufwendungen für Produktforschung und -entwicklung

Im Geschäftsjahr 2022 investierte Nu Skin 69,4 Millionen US-Dollar in Forschungs- und Entwicklungskosten, was etwa 3,4 % des Gesamtumsatzes entspricht.

Jahr	F&E-Ausgaben	Prozentsatz des Umsatzes
2022	69,4 Millionen US-Dollar	3.4%
2021	65,2 Millionen US-Dollar	3.2%

Vertriebsprovisionen und Anreize

Die Vertriebsvergütungsstruktur von Nu Skin umfasst Folgendes:

• Gesamte Vertriebsprovisionen im Jahr 2022: 637,8 Millionen US-Dollar
• Prozentsatz der in Provisionen gezahlten Einnahmen: 31,3 %
• Durchschnittlicher Provisionssatz: 20-35 % pro Verkaufstransaktion

Marketing- und Werbekosten

Die Marketingausgaben für Nu Skin beliefen sich im Jahr 2022 auf insgesamt 245,6 Millionen US-Dollar, was 12,1 % des Gesamtumsatzes entspricht.

Kategorie der Marketingausgaben	Betrag	Prozentsatz des Umsatzes
Digitales Marketing	87,3 Millionen US-Dollar	4.3%
Traditionelles Marketing	158,3 Millionen US-Dollar	7.8%

Produktions- und Lieferkettenbetrieb

Herstellungskosten im Jahr 2022: 412,5 Millionen US-Dollar

• Produktionsanlagen: 3 Hauptproduktionsstandorte
• Kosten der verkauften Waren: 832,4 Millionen US-Dollar
• Betriebskosten der Lieferkette: 127,6 Millionen US-Dollar

Wartung von Technologie und digitalen Plattformen

Die Ausgaben für Technologieinfrastruktur und Wartung beliefen sich im Jahr 2022 auf 54,2 Millionen US-Dollar.

Kategorie der Technologieausgaben	Betrag
Entwicklung digitaler Plattformen	32,7 Millionen US-Dollar
Wartung der IT-Infrastruktur	21,5 Millionen US-Dollar

Nu Skin Enterprises, Inc. (NUS) – Geschäftsmodell: Einnahmequellen

Direkter Produktverkauf

Gesamtumsatz für Nu Skin Enterprises im Jahr 2022: 2,56 Milliarden US-Dollar

Produktkategorie	Umsatz ($)	Prozentsatz des Gesamtumsatzes
Körperpflegeprodukte	1,082,000,000	42.3%
Nahrungsergänzungsmittel	893,000,000	34.9%
Schönheitstechnologie	585,000,000	22.8%

Kauf von Starter-Kits für Vertriebspartner

Durchschnittlicher Preis für das Starter-Kit: 499 $

• Anzahl neuer Vertriebspartner im Jahr 2022: 86.400
• Geschätzter Umsatz mit Starter-Kits: 43.113.600 $

Abonnements für Nahrungsergänzungsmittel

Monatlich wiederkehrende Abonnementeinnahmen: 37.500.000 $

Abonnementtyp	Monatliche Abonnenten	Durchschnittlicher monatlicher Umsatz
Basis-Ernährungsplan	45,000	$22,500,000
Premium-Ernährungsplan	15,000	$15,000,000

Produktlinien für die Körperpflege

Gesamtumsatz mit Körperpflegeprodukten im Jahr 2022: 1.082.000.000 US-Dollar

• Hautpflegeprodukte: 612.000.000 $
• Kosmetika: 270.000.000 US-Dollar
• Körperpflegeprodukte: 200.000.000 $

Einnahmen aus der internationalen Marktexpansion

Aufschlüsselung der internationalen Einnahmen für 2022:

Region	Umsatz ($)	Prozentsatz des Gesamtumsatzes
Asien-Pazifik	1,152,000,000	45%
Amerika	768,000,000	30%
EMEA (Europa, Naher Osten, Afrika)	640,000,000	25%

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Value Propositions

You're looking at the core promises Nu Skin Enterprises, Inc. is making to its customers and affiliates as of late 2025. It's a mix of high-tech personalization, proven science, and the income opportunity that fuels the whole structure.

Personalized Wellness: AI-powered insights from Prysm iO for tailored nutrition/product recommendations.

The push into personalized wellness centers on the upcoming Prysm iO intelligent wellness platform. This system pairs a proprietary health assessment device with an AI-powered insights app. The device quickly and non-invasively measures skin carotenoid levels, giving an immediate indication of a person's overall antioxidant levels and supplement absorption effectiveness. Management expects to place more than 10,000 Prysm iO units in the fourth quarter of 2025, with tens of thousands placed per quarter throughout 2026, aiming to drive subscriptions and higher customer lifetime value. The AI leverages a database built from 20 million scans over 20 years to provide those intelligent lifestyle insights and product recommendations. The limited preview for qualified sales leaders is set for late Q4 2025, with a full consumer launch anticipated in the second half of 2026.

Clinically Proven Anti-Aging: Science-backed products like ageLOC and beauty device systems.

The foundation remains the science behind the ageLOC brand and its accompanying beauty device systems. Nu Skin Enterprises Inc. was ranked the world's No. 1 company for beauty and wellness device systems by Euromonitor International Ltd. for the second consecutive year as of September 2025. The company's Q3 2025 gross margin for the core Nu Skin business stood at 77.7%, showing sequential improvement, which speaks to the perceived value of these science-backed offerings. The portfolio includes systems like the ageLOC LumiSpa iO, a smart cleansing and treatment device, and the ageLOC WellSpa iO body device. The company is also focusing on portfolio optimization, planning to reduce its global product portfolio by more than 50% by the end of 2025.

Entrepreneurial Opportunity: Dynamic affiliate platform for a social commerce business model.

The dynamic affiliate platform is the engine for social commerce, offering a way for Brand Affiliates to earn compensation. The structure is detailed in the Sales Performance Plan, which rewards affiliates for product sales to Direct Customers and sales by their team members. While the company does not estimate average income from product resales, in 2024, Nu Skin paid approximately $122,224,000 in sales compensation to U.S. Brand Affiliates. As of Q1 2025, the count of Paid Affiliates was 131,518, though this metric saw a 15% year-over-year decline. The company is actively working to revitalize this base, exemplified by strong growth in Latin America, which delivered 53% year-over-year revenue growth in Q3 2025, partly due to strategic pricing and compensation plan enhancements.

Integrated Beauty & Wellness: Comprehensive portfolio of personal care and nutritional supplements.

Nu Skin Enterprises, Inc. offers an integrated approach spanning personal care and nutritional supplements, operating in nearly 50 markets worldwide. The overall company revenue guidance for the full year 2025 is narrowed to $1.48 billion to $1.51 billion. The portfolio is segmented, with the Rhyz segment showing strength; the Rhyz Manufacturing division posted 17% year-over-year revenue growth in Q2 2025. The company is also preparing for a major geographic expansion, with pre-market opening activities in India beginning in Q4 2025 ahead of a formal launch targeted for mid-2026. The Q3 2025 consolidated gross margin was 70.5%, reflecting the mix of these different business lines.

Here's a quick look at the recent financial snapshot grounding these value propositions:

Metric	Value (Late 2025 Data)
Full Year 2025 Revenue Guidance (Low End)	$1.48 billion
Q3 2025 Revenue	$364.2 million
Q3 2025 Gross Margin (Nu Skin Core)	77.7%
Prysm iO Units Target (Q4 2025)	>10,000 units
Latin America YoY Revenue Growth (Q3 2025)	53%
Total Cash Position (End Q3 2025)	$252 million

The company is definitely focused on driving profitability through operational discipline, with Q3 2025 operating margin reaching 5.9%.

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Customer Relationships

Affiliate-Driven Personal Selling: High-touch, personal consultations via the direct sales network.

The core relationship model for Nu Skin Enterprises, Inc. relies heavily on its independent sales leaders and affiliates providing direct, personal engagement with customers. As of the second quarter of 2025, the active network showed a contraction compared to the prior year, reflecting ongoing market pressures.

Here are the key figures from the Q2 2025 reporting period:

Metric	Q2 2025 Count	Year-over-Year % Change (vs Q2 2024)
Total Customers	771,407	Down 14%
Total Paid Affiliates	130,799	Down 16%
Total Sales Leaders	29,593	Down 23%

The company is actively focused on strengthening this base through the continued rollout of its enhanced sales performance compensation plan in several markets throughout 2025. The trailing twelve months revenue ending September 30, 2025, stood at $1.56B, a decrease of -12.10% year-over-year.

Digital Self-Service: Use of Vera and Stela apps for product ordering and business management.

Nu Skin Enterprises, Inc. supports its sales network and customers through dedicated digital tools. The Vera and Stela apps serve as primary interfaces for product ordering and business management tasks.

• Vera app provides real-time insights for microcurrent adjustments during device sessions.
• Stela app is used for business management functions by the sales force.
• The upcoming Prysm iO intelligent wellness device, previewed in mid-Q4 2025, utilizes AI capabilities based on a database of 20 million scans over 20 years to provide consumers with intelligent lifestyle insights.

Subscription/Loyalty Programs: Recurring revenue models for nutritional supplements and device consumables.

The digital strategy is directly tied to recurring revenue streams, particularly for consumables related to its beauty and wellness devices. The Prysm iO device is specifically designed to inform recommendations for product subscriptions, aiming to increase customer satisfaction and loyalty.

The company's Q1 2025 revenue was $364.5 million, and the projected full-year 2025 revenue range is between $1.48 billion and $1.55 billion.

Community Building: Global and local events to engage sales leaders and affiliates.

Engagement remains a key relationship driver, supported by both large-scale and local gatherings for its community of affiliates.

Examples of 2025 engagement activities include:

• The One Team Global | System 7 Success Summit held on Sunday, May 25th, 2025.
• The Nu Skin Expo 2025 series, with events scheduled in locations like Perth (September 21st), Auckland (October 11th), Melbourne (October 19th), and Sydney (October 25th).

Finance: draft 13-week cash view by Friday.

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Channels

You're looking at how Nu Skin Enterprises, Inc. gets its products and opportunity to the end-user as of late 2025. The core remains the direct selling force, but the digital tools supporting them are increasingly important, especially with the upcoming Prysm iO launch.

The primary channel is the global network of independent brand affiliates, which drives person-to-person marketing and sales. This network is the engine of the direct selling model.

As of the third quarter of 2025, the key metrics for this channel were:

• Total Customers: 746,256
• Total Paid Affiliates: 130,096
• Total Sales Leaders: 31,150

This network operates across a significant physical presence in nearly 50 markets worldwide. Management is actively preparing for expansion into India, with pre-market opening activities starting in the fourth quarter of 2025, ahead of a formal launch in the second half of 2026.

The model is increasingly digital-first, supporting affiliates with technology. This includes company websites and mobile applications designed to simplify operations. For instance, tools like Nu Skin Vera and Nu Skin Stela help affiliates manage their business from their phones. The next major digital channel enhancement is the limited preview of the Prysm iO intelligent wellness platform planned for late Q4 2025. This platform is intended to use AI-powered wellness assessment to drive personalized product recommendations and subscriptions, directly impacting the affiliate's sales channel effectiveness.

Social Commerce is an assumed component, where affiliates leverage social media for sales and recruitment, a common practice in this industry, though specific 2025 financial data tied directly to this sub-channel isn't explicitly broken out in the latest reports. The overall structure relies on affiliates sharing products they love and building communities.

Here is a snapshot comparing the key network components year-over-year based on Q3 2025 results:

Metric	Q3 2025 Amount	Year-over-Year Change
Total Customers	746,256	(10)%
Total Paid Affiliates	130,096	(13)%
Total Sales Leaders	31,150	(19)%
Markets Operated In	Nearly 50	Consistent

The channel strategy is clearly focused on digital enablement to support the existing direct selling structure, aiming to reverse the decline in active participants seen through the first nine months of 2025. For example, the full-year 2025 revenue projection sits between $1.48 billion and $1.51 billion, which will be achieved through these channels.

Finance: draft 13-week cash view by Friday.

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Customer Segments

You're looking at the core groups Nu Skin Enterprises, Inc. serves as of late 2025. The numbers reflect a period of transition, with operational optimization driving profitability while top-line customer counts adjust. Here's the quick math on the key segments based on the third quarter 2025 data.

Independent Affiliates

This group represents the entrepreneurial backbone of Nu Skin Enterprises, Inc., seeking income through the affiliate opportunity platform. They are the primary sales force promoting the products. As of the third quarter of 2025, the total number of these active participants was 130,096 Paid Affiliates, a 13% year-over-year decline from the 149,264 reported in the third quarter of 2024. Sales Leaders, the top tier of this segment, stood at 31,150 in Q3 2025, down 19% year-over-year. The company is focused on building engagement and alignment within this group for late 2025 initiatives.

Premium Beauty Consumers and Wellness-Focused Individuals

These customers seek science-backed anti-aging skincare devices and nutritional supplements, primarily under the ageLOC and Pharmanex brands. The company is preparing a pivotal launch to stimulate this segment. Nu Skin Enterprises, Inc. is on schedule for a mid-Q4 limited preview of its Prysm iO intelligent wellness device, which is designed to provide personalized product recommendations, especially for nutritional supplements. This AI-powered platform aims to drive customer lifetime value for the wellness-focused buyers. The company has been ranked the World's #1 Company for Beauty and Wellness Device Systems for the second consecutive year as of November 6, 2025.

The overall customer base, which includes both beauty and wellness purchasers, totaled 746,256 as of the third quarter of 2025, representing a 10% year-over-year decrease. If onboarding takes 14+ days, churn risk rises, especially given the macro pressures noted in Greater China and South Korea.

Developing Markets

Geographies outside of established markets are a key focus for returning to growth. Latin America, in particular, has been a significant success story, delivering 107% year-over-year revenue growth in the second quarter of 2025. Nu Skin Enterprises, Inc. is actively leveraging the success principles from this region. Furthermore, the company is on track with its plans for Q4 market pre-opening activities in India, with a formal launch anticipated for mid-2026. The overall 2025 revenue guidance, as narrowed in November 2025, sits between $1.48 billion and $1.51 billion.

Here is a breakdown of the key population metrics as of the third quarter of 2025:

Segment Metric	Q3 2025 Amount	Q3 2024 Amount	Year-over-Year Change
Total Customers	746,256	831,768	(10)%
Total Paid Affiliates	130,096	149,264	(13)%
Total Sales Leaders	31,150	38,284	(19)%
Americas Customers	224,013	Not provided	Not provided

You can see the concentration of the sales force in the Americas region:

• Americas Paid Affiliates: 28,128
• Americas Sales Leaders: 5,642
• Americas Customers: 224,013

Finance: draft 13-week cash view by Friday.

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Cost Structure

When you look at the Cost Structure for Nu Skin Enterprises, Inc. (NUS) as of late 2025, the biggest immediate hit to revenue is the compensation paid to the network. This is the cost of doing business in the direct sales space, and it's significant.

Affiliate Commissions

The compensation plan is the primary driver of selling expenses. For the core Nu Skin business in the second quarter of 2025, Selling Expenses clocked in at 40.0% of revenue, down from 42.2% in the prior year period. By the third quarter of 2025, management reported that the company selling expense fell to 35.8%. This is the cost of rewarding the sales leaders and affiliates for moving product. You'll see this reflected in the Q2 2025 results where total revenue was $386.1 million, and selling expenses were 33.2% overall, but the Nu Skin business portion was 40.0%.

Here's a quick look at the selling expense trend for the core business:

Reporting Period	Nu Skin Business Selling Expense (% of Revenue)
Q2 2024	42.2%
Q2 2025	40.0%
Q3 2025	35.8%

Research & Development (R&D)

Nu Skin Enterprises, Inc. continues to invest in product innovation, which is critical for their premium positioning. While I don't have the exact dollar figure for R&D expenses for the latest reported quarters, the ongoing focus is on product launches and preparing for major device rollouts, like the Prysm iO intelligent wellness device previewed in late 4Q25. This investment is a necessary, non-negotiable cost to maintain the value proposition.

Manufacturing and Logistics

Costs related to the global supply chain and manufacturing fall largely under the Rhyz segment. In Q3 2025, the Rhyz segment generated total revenue of $51.6M. Within that, the Manufacturing component accounted for $47.6M of that revenue. To give you a sense of the segment's activity, the Rhyz Manufacturing segment saw revenue growth of 17% year-over-year in Q2 2025.

The structure of these costs involves:

• Costs tied to the Rhyz segment operations.
• Expenses for the global supply chain management.
• Costs associated with product innovation and clinical studies.

General & Administrative (G&A) Expenses

Management has been actively working to streamline overhead, which is evident in their operational optimization efforts. For Q2 2025, General and Administrative Expenses were reported at 27.6% of revenue, an increase from 26.9% in Q2 2024. However, the company has been executing on cost-saving initiatives, including Project Accelerate, which was intended to drive specific expense reductions. You should track the dollar value of G&A expenses against total revenue to see the impact of these ongoing efficiency drives.

The focus on operational efficiency helped the company achieve an 8.0% operating margin in Q2 2025, up from a negative margin in the prior year period.

Finance: draft 13-week cash view by Friday.

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Revenue Streams

You're looking at the income sources for Nu Skin Enterprises, Inc. as of late 2025. The revenue picture is a mix of core product sales, manufacturing services, and a significant one-time event earlier in the year.

The primary engine remains the Sale of Core Nu Skin beauty and wellness products. For the third quarter of 2025, this segment generated revenue of $364.2 million. This figure is reported after excluding the revenue from the Mavely business, which was sold in January 2025.

Another key stream comes from the Rhyz Manufacturing segment, which supports both internal needs and third-party clients. In Q3 2025, total Rhyz revenue hit $51.6 million. Here's the quick math on that segment's Q3 contribution:

Rhyz Sub-Segment	Q3 2025 Revenue
Manufacturing	$47.6 million
Rhyz Other	$4.0 million
Total Rhyz Revenue	$51.6 million

The company is also banking on future revenue from its Connected Beauty Device Systems, specifically the upcoming launch of the AI-powered Prysm iO intelligent wellness platform. A limited sales leader preview is scheduled for late Q4 2025, setting the stage for a full consumer launch in 2026. This platform is designed to drive subscriptions and customer lifetime value for their nutritional supplements business.

To give you a broader view of the year's performance leading up to the Q3 report, the revenue for the first nine months of 2025 totaled $1,114.8 million. Looking ahead, Nu Skin Enterprises, Inc. has narrowed its full-year 2025 revenue projection to be between $1.48 billion and $1.51 billion. This compares to the initial full-year forecast of $1.48 billion to $1.55 billion provided earlier in the year.

A significant, non-recurring financial event impacting the overall financial picture was the one-time gain from the sale of the Mavely business in January 2025. This strategic transaction, where the platform was sold for approximately $250 million, generated a reported one-time gain of $176.2 million, which lifted the nine-month net income to $145.7 million. The proceeds from this sale are being used to pay down debt and fund innovation.

You should keep an eye on these key revenue drivers:

• Core Nu Skin product sales performance.
• Growth trajectory of the Rhyz segment.
• Adoption rates for the new Prysm iO device.
• Geographic strength, especially the double-digit growth reported in Latin America.

Finance: draft 13-week cash view by Friday.