NU Skin Enterprises, Inc. (NUS): Modelo de negócios Canvas [Jan-2025 Atualizado]

A Nu Skin Enterprises, Inc. (NUS) representa uma interseção fascinante de inovação de bem-estar e oportunidade empreendedora, revolucionando o cenário de venda direta com sua abordagem de ponta à saúde e beleza pessoal. Ao alavancar uma sofisticada rede global de distribuidores e tecnologias nutricionais inovadoras, a empresa transformou o marketing tradicional de vários níveis em um modelo de negócios dinâmico e orientado a ciências que capacita os indivíduos enquanto oferece soluções antienvelhecimento premium. Mergulhe na intrincada tela do modelo de negócios que revela como a Nu Skin constrói estrategicamente sua presença global, combinando produtos de bem-estar personalizados com um ecossistema empreendedor exclusivo que ressoa com consumidores preocupados com a saúde e vendedores independentes ambiciosos em todo o mundo.

NU Skin Enterprises, Inc. (NUS) - Modelo de negócios: Parcerias -chave

Distribuidores de venda direta em todo o mundo

A NU Skin opera com aproximadamente 1,4 milhão de distribuidores ativos globalmente a partir de 2023. A rede de distribuidores internacionais da empresa abrange mais de 50 países.

Região	Número de distribuidores	Penetração de mercado
Ásia -Pacífico	620,000	44.3%
Américas	420,000	30%
Grande China	280,000	20%
EMEA	80,000	5.7%

Parceiros de manufatura na China e Estados Unidos

A Nu Skin mantém parcerias estratégicas de fabricação com as instalações em:

• Provo, Utah (Estados Unidos)
• Guangzhou, China
• Instalações de produção da China continental

Investimento de fabricação em 2023: US $ 87,4 milhões

Provedores de tecnologia e plataforma digital

Parceiro de tecnologia	Serviço prestado	Investimento anual
Salesforce	Plataforma CRM	US $ 3,2 milhões
AWS	Infraestrutura em nuvem	US $ 5,7 milhões
SEIVA	Planejamento de recursos corporativos	US $ 4,5 milhões

Colaboradores de pesquisa e desenvolvimento

As parcerias de P&D incluem:

• Universidade de Stanford
• Centro de Pesquisa da Skincare da UCLA
• Universidade de Medicina Chinesa de Pequim

Despesas de P&D em 2023: US $ 62,3 milhões

Fornecedores de ingredientes para saúde e bem -estar

Fornecedor	Ingredientes primários	Volume anual de oferta
Ningbo Nutrition Co.	Extratos botânicos	1.200 toneladas métricas
Grupo farmacêutico de Shandong	Vitaminas e minerais	850 toneladas métricas
Fazendas orgânicas da Califórnia	Suplementos naturais	500 toneladas métricas

NU Skin Enterprises, Inc. (NUS) - Modelo de negócios: Atividades -chave

Pesquisa e desenvolvimento de produtos

A NU Skin investiu US $ 81,4 milhões em despesas de pesquisa e desenvolvimento em 2022. A Companhia mantém três centros de pesquisa primários em todo o mundo.

Investimento em P&D	Centros de Pesquisa Global	Aplicações de patentes
US $ 81,4 milhões (2022)	3 locais primários	42 novas patentes arquivadas em 2022

Venda direta e marketing de vários níveis

A NU Skin opera em 54 mercados em todo o mundo, com 1,4 milhão de distribuidores ativos a partir de 2022.

• Representantes de vendas totais: 1.400.000
• Ganhos mensais médios por distribuidor: US $ 500- $ 1.200
• Presença global do mercado: 54 países

Gerenciamento de marcas globais

A NU Skin gerou US $ 2,66 bilhões em vendas líquidas durante 2022, com presença significativa da marca nos mercados da Ásia-Pacífico.

Vendas líquidas totais	Regiões de mercado primárias	Reconhecimento da marca
US $ 2,66 bilhões (2022)	Ásia-Pacífico, América do Norte	5 principais marcas de venda direta globalmente

Plataforma digital e operações de comércio eletrônico

As vendas digitais representaram 35% da receita total em 2022, com US $ 932 milhões gerados através de canais on -line.

• Porcentagem de vendas digitais: 35%
• Receita online: US $ 932 milhões
• Downloads de aplicativos móveis: 750.000

Processos de controle de fabricação e qualidade

A NU Skin opera 4 instalações de fabricação primárias com a certificação ISO 9001: 2015.

Instalações de fabricação	Certificações de qualidade	Capacidade de produção
4 instalações globais	ISO 9001: 2015	Mais de 500 milhões de unidades de produto anualmente

NU Skin Enterprises, Inc. (NUS) - Modelo de negócios: Recursos -chave

Extensa rede de distribuidores globais

A partir de 2023, a NU Skin opera em 54 mercados em todo o mundo. A empresa possui aproximadamente 1,4 milhão de distribuidores ativos globalmente. Sua rede de distribuidores gerou vendas totais de US $ 2,57 bilhões em 2022.

Região	Número de distribuidores	Penetração de mercado
América do Norte	385,000	27.5%
Ásia -Pacífico	612,000	43.7%
Outros mercados internacionais	403,000	28.8%

Formulações nutricionais e de cuidados com a pele proprietárias

A NU Skin investe US $ 50,4 milhões anualmente em pesquisa e desenvolvimento de produtos. A empresa possui mais de 150 patentes ativas relacionadas às formulações de seus produtos.

• Portfólio de tecnologia AGELOC: 45 patentes únicas
• Linha de produtos para cuidados com a pele: 78 formulações distintas
• Faixa de suplementos nutricionais: 62 composições exclusivas de produtos

Capacidades avançadas de pesquisa e desenvolvimento

A Skin NU mantém 3 centros de pesquisa primários Localizado em:

• Provo, Utah (instalação de pesquisa da sede)
• Xangai, China
• Tóquio, Japão

Centro de Pesquisa	Investimento anual de P&D	Equipe de pesquisa
Provo, Utah	US $ 22,6 milhões	87 pesquisadores
Xangai, China	US $ 15,3 milhões	52 pesquisadores
Tóquio, Japão	US $ 12,5 milhões	41 pesquisadores

Forte reputação da marca no mercado de vendas diretas

A NU Skin ficou em #34 na lista de 100 da Global 100 Selling News em 2022, com uma avaliação da marca estimada em US $ 1,2 bilhão.

Propriedade intelectual e patentes do produto

Portfólio total de patentes: 223 patentes ativas a partir de 2023, com 68% focados em tecnologias de formulação exclusivas.

Categoria de patentes	Número de patentes	Percentagem
Tecnologias de formulação	150	68%
Mecanismos de entrega	45	20%
Processos de fabricação	28	12%

NU Skin Enterprises, Inc. (NUS) - Modelo de Negócios: Proposições de Valor

Suplementos antienvelhecimento e nutricional premium

O portfólio de produtos da Nu Skin inclui:

Categoria de produto	Receita anual (2022)	Segmento de mercado
Cuidados com a pele antienvelhecimento	US $ 587,3 milhões	Bem -estar premium global
Suplementos nutricionais	US $ 412,6 milhões	Otimização de saúde pessoal

Soluções personalizadas de bem -estar e beleza

• Tecnologia de personalização da ageloc
• Serviços de análise de pele personalizados
• Plataformas de rastreamento de saúde digital

Oportunidade de renda empreendedora para distribuidores

Categoria de distribuidor	Número de distribuidores ativos (2022)	Ganhos médios anuais
Afiliados da marca ativa	69,000	US $ 3.750 por ano

Desenvolvimento de produtos apoiados pela ciência

Investimento de pesquisa e desenvolvimento: US $ 45,2 milhões em 2022

• 6 centros de pesquisa globalmente
• 32 patentes arquivadas em 2022
• Colaboração com 14 instituições acadêmicas

Abordagem holística da saúde e bem -estar pessoal

Categoria de bem -estar	Linhas de produtos	Penetração de mercado
Saúde física	Suplementos Pharmanex	Disponível em 54 países
Saúde da pele	Ageloc Skincare	Disponível em 43 países

NU Skin Enterprises, Inc. (NUS) - Modelo de Negócios: Relacionamentos do Cliente

Suporte personalizado do distribuidor

A Skin NU fornece Suporte 1-on-1 Através de sua rede de aproximadamente 66.000 distribuidores ativos em todo o mundo a partir de 2023.

Canal de suporte	Taxa de engajamento anual
Consulta pessoal	78.4%
Plataforma de suporte digital	62.7%
Centros de treinamento regionais	45.2%

Engajamento online e offline do cliente

A Skin NU mantém Estratégias de engajamento em vários canais em plataformas digitais e físicas.

• As plataformas digitais atingem 2,3 milhões de clientes ativos
• Presença de varejo físico em 54 mercados internacionais
• Taxa de engajamento de aplicativos móveis: 42,6%

Programas de treinamento e empoderamento

A Nu Skin investe US $ 24,7 milhões anualmente em programas de treinamento e desenvolvimento de distribuidores.

Tipo de programa	Participantes anuais
Módulos de treinamento on -line	48,000
Oficinas de liderança regional	12,500
Conferência Global	5,800

Abordagem de marketing orientada pela comunidade

NU ALLAVAGEM ALVAGEM Estratégias de venda social com 87,3% dos distribuidores usando plataformas de mídia social.

Eventos regulares de educação e demonstração de produtos

A NU Skin realiza aproximadamente 3.600 eventos de demonstração do produto anualmente nos mercados globais.

Tipo de evento	Frequência anual	Participação média
Webinars virtuais	2,100	350-500 participantes
Workshops pessoais	1,500	150-250 participantes

NU Skin Enterprises, Inc. (NUS) - Modelo de Negócios: Canais

Rede de venda direta

A pele nu opera através de um Rede global de 1,4 milhão de distribuidores independentes a partir de 2023. Esses distribuidores estão presentes em 54 mercados internacionais.

Região	Número de distribuidores	Penetração de mercado
América do Norte	385,000	27.5%
Ásia -Pacífico	612,000	43.7%
EMEA	247,000	17.6%

Plataformas de comércio eletrônico

A pele da Nu gera US $ 124,3 milhões em vendas on -line direta através de suas plataformas digitais em 2023.

• Downloads de aplicativos móveis: 687.000
• Taxa de conversão online: 3,2%
• Valor médio da transação online: $ 87,50

Sites de propriedade da empresa

A Skin NU mantém 54 sites localizados Em diferentes mercados internacionais, apoiando 23 idiomas.

Marketing de mídia social

Métricas de engajamento de mídia social para a NU Skin em 2023:

Plataforma	Seguidores	Taxa de engajamento
Instagram	412,000	2.7%
Facebook	856,000	1.9%
YouTube	183,000	1.5%

Redes internacionais de varejo e distribuição

A distribuição internacional da Nu Skin chega 54 países com 7.200 pontos de venda de varejo.

Canal de distribuição	Número de pontos de venda	Contribuição da receita
Parceiros de varejo independentes	4,800	62%
Lojas de propriedade da empresa	247	18%
Locais de varejo parceiros	2,153	20%

NU Skin Enterprises, Inc. (NUS) - Modelo de negócios: segmentos de clientes

Consumidores preocupados com a saúde

A partir de 2023, a NU Skin tem como alvo aproximadamente 45,6 milhões de consumidores preocupados com a saúde em todo o mundo. Os segmentos de produtos da empresa atendem especificamente a indivíduos que procuram:

• Soluções antienvelhecimento
• Suplementos nutricionais
• Produtos de cuidados pessoais

Características do segmento do consumidor	Percentagem
Faixa etária de 25 a 45	62%
Educação da faculdade	53%
Renda anual $ 75.000+	41%

Entusiastas de beleza e bem -estar

A Nu Skin serve aproximadamente 37,2 milhões de entusiastas de beleza e bem -estar em todo o mundo. As principais idéias demográficas incluem:

• Gênero primário: 68% feminino
• Gastos anuais médios: US $ 1.245 em produtos de beleza/bem -estar
• Taxa de engajamento digital: 76% ativo em plataformas de mídia social

Empreendedores independentes

O modelo de venda direta da Nu Skin envolve 1,2 milhão de distribuidores independentes em 54 países. Distribuidor profile:

Categoria de distribuidor	Número
Distribuidores de meio período	892,000
Distribuidores de tempo integral	308,000
Ganhos médios mensais	$487

Renda média a superior

Características do mercado -alvo para posicionamento premium do produto:

• Faixa de renda familiar: US $ 85.000 - US $ 250.000
• Penetração no mercado global: 22 países
• Disposição de gastar em produtos premium: 68%

Mercados globais

Região	Penetração de mercado	Contribuição da receita
Ásia -Pacífico	42%	US $ 687 milhões
América do Norte	28%	US $ 456 milhões
Europa	18%	US $ 293 milhões
Outras regiões	12%	US $ 196 milhões

NU Skin Enterprises, Inc. (NUS) - Modelo de negócios: estrutura de custos

Pesquisa de produtos e despesas de desenvolvimento

No ano fiscal de 2022, a NU Skin investiu US $ 69,4 milhões em despesas de pesquisa e desenvolvimento, representando aproximadamente 3,4% da receita total.

Ano	Despesas de P&D	Porcentagem de receita
2022	US $ 69,4 milhões	3.4%
2021	US $ 65,2 milhões	3.2%

Comissões e incentivos de distribuidores

A estrutura de compensação de distribuidores da Nu Skin envolve:

• Comissões de distribuidores totais em 2022: US $ 637,8 milhões
• Porcentagem de receita paga em comissões: 31,3%
• Taxa média de comissão: 20-35% por transação de vendas

Custos de marketing e promocional

As despesas de marketing da NU Skin em 2022 totalizaram US $ 245,6 milhões, representando 12,1% da receita total.

Categoria de despesa de marketing	Quantia	Porcentagem de receita
Marketing digital	US $ 87,3 milhões	4.3%
Marketing tradicional	US $ 158,3 milhões	7.8%

Operações de fabricação e cadeia de suprimentos

Custos de fabricação em 2022: US $ 412,5 milhões

• Instalações de produção: 3 locais de fabricação primários
• Custo dos bens vendidos: US $ 832,4 milhões
• Despesas operacionais da cadeia de suprimentos: US $ 127,6 milhões

Manutenção de tecnologia e plataforma digital

As despesas de infraestrutura e manutenção de tecnologia para 2022 foram de US $ 54,2 milhões.

Categoria de despesa de tecnologia	Quantia
Desenvolvimento da plataforma digital	US $ 32,7 milhões
Manutenção de infraestrutura de TI	US $ 21,5 milhões

NU Skin Enterprises, Inc. (NUS) - Modelo de negócios: fluxos de receita

Vendas diretas de produtos

Receita total para empresas de pele da NU em 2022: US $ 2,56 bilhões

Categoria de produto	Receita ($)	Porcentagem da receita total
Produtos de cuidados pessoais	1,082,000,000	42.3%
Suplementos nutricionais	893,000,000	34.9%
Tecnologia de beleza	585,000,000	22.8%

Compras de kits iniciantes do distribuidor

Preço médio do kit inicial: US $ 499

• Número de novos distribuidores em 2022: 86.400
• Receita estimada de kits iniciantes: US $ 43.113.600

Assinaturas de suplementos nutricionais

Receita mensal de assinatura recorrente: US $ 37.500.000

Tipo de assinatura	Assinantes mensais	Receita mensal média
Plano de nutrição básica	45,000	$22,500,000
Plano de nutrição premium	15,000	$15,000,000

Linhas de produtos para cuidados pessoais

Receita total de produtos para cuidados pessoais em 2022: US $ 1.082.000.000

• Produtos para a pele: US $ 612.000.000
• Cosméticos: US $ 270.000.000
• Produtos para cuidados corporais: US $ 200.000.000

Receitas de expansão do mercado internacional

Repartição da receita internacional para 2022:

Região	Receita ($)	Porcentagem da receita total
Ásia -Pacífico	1,152,000,000	45%
Américas	768,000,000	30%
EMEA (Europa, Oriente Médio, África)	640,000,000	25%

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Value Propositions

You're looking at the core promises Nu Skin Enterprises, Inc. is making to its customers and affiliates as of late 2025. It's a mix of high-tech personalization, proven science, and the income opportunity that fuels the whole structure.

Personalized Wellness: AI-powered insights from Prysm iO for tailored nutrition/product recommendations.

The push into personalized wellness centers on the upcoming Prysm iO intelligent wellness platform. This system pairs a proprietary health assessment device with an AI-powered insights app. The device quickly and non-invasively measures skin carotenoid levels, giving an immediate indication of a person's overall antioxidant levels and supplement absorption effectiveness. Management expects to place more than 10,000 Prysm iO units in the fourth quarter of 2025, with tens of thousands placed per quarter throughout 2026, aiming to drive subscriptions and higher customer lifetime value. The AI leverages a database built from 20 million scans over 20 years to provide those intelligent lifestyle insights and product recommendations. The limited preview for qualified sales leaders is set for late Q4 2025, with a full consumer launch anticipated in the second half of 2026.

Clinically Proven Anti-Aging: Science-backed products like ageLOC and beauty device systems.

The foundation remains the science behind the ageLOC brand and its accompanying beauty device systems. Nu Skin Enterprises Inc. was ranked the world's No. 1 company for beauty and wellness device systems by Euromonitor International Ltd. for the second consecutive year as of September 2025. The company's Q3 2025 gross margin for the core Nu Skin business stood at 77.7%, showing sequential improvement, which speaks to the perceived value of these science-backed offerings. The portfolio includes systems like the ageLOC LumiSpa iO, a smart cleansing and treatment device, and the ageLOC WellSpa iO body device. The company is also focusing on portfolio optimization, planning to reduce its global product portfolio by more than 50% by the end of 2025.

Entrepreneurial Opportunity: Dynamic affiliate platform for a social commerce business model.

The dynamic affiliate platform is the engine for social commerce, offering a way for Brand Affiliates to earn compensation. The structure is detailed in the Sales Performance Plan, which rewards affiliates for product sales to Direct Customers and sales by their team members. While the company does not estimate average income from product resales, in 2024, Nu Skin paid approximately $122,224,000 in sales compensation to U.S. Brand Affiliates. As of Q1 2025, the count of Paid Affiliates was 131,518, though this metric saw a 15% year-over-year decline. The company is actively working to revitalize this base, exemplified by strong growth in Latin America, which delivered 53% year-over-year revenue growth in Q3 2025, partly due to strategic pricing and compensation plan enhancements.

Integrated Beauty & Wellness: Comprehensive portfolio of personal care and nutritional supplements.

Nu Skin Enterprises, Inc. offers an integrated approach spanning personal care and nutritional supplements, operating in nearly 50 markets worldwide. The overall company revenue guidance for the full year 2025 is narrowed to $1.48 billion to $1.51 billion. The portfolio is segmented, with the Rhyz segment showing strength; the Rhyz Manufacturing division posted 17% year-over-year revenue growth in Q2 2025. The company is also preparing for a major geographic expansion, with pre-market opening activities in India beginning in Q4 2025 ahead of a formal launch targeted for mid-2026. The Q3 2025 consolidated gross margin was 70.5%, reflecting the mix of these different business lines.

Here's a quick look at the recent financial snapshot grounding these value propositions:

Metric	Value (Late 2025 Data)
Full Year 2025 Revenue Guidance (Low End)	$1.48 billion
Q3 2025 Revenue	$364.2 million
Q3 2025 Gross Margin (Nu Skin Core)	77.7%
Prysm iO Units Target (Q4 2025)	>10,000 units
Latin America YoY Revenue Growth (Q3 2025)	53%
Total Cash Position (End Q3 2025)	$252 million

The company is definitely focused on driving profitability through operational discipline, with Q3 2025 operating margin reaching 5.9%.

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Customer Relationships

Affiliate-Driven Personal Selling: High-touch, personal consultations via the direct sales network.

The core relationship model for Nu Skin Enterprises, Inc. relies heavily on its independent sales leaders and affiliates providing direct, personal engagement with customers. As of the second quarter of 2025, the active network showed a contraction compared to the prior year, reflecting ongoing market pressures.

Here are the key figures from the Q2 2025 reporting period:

Metric	Q2 2025 Count	Year-over-Year % Change (vs Q2 2024)
Total Customers	771,407	Down 14%
Total Paid Affiliates	130,799	Down 16%
Total Sales Leaders	29,593	Down 23%

The company is actively focused on strengthening this base through the continued rollout of its enhanced sales performance compensation plan in several markets throughout 2025. The trailing twelve months revenue ending September 30, 2025, stood at $1.56B, a decrease of -12.10% year-over-year.

Digital Self-Service: Use of Vera and Stela apps for product ordering and business management.

Nu Skin Enterprises, Inc. supports its sales network and customers through dedicated digital tools. The Vera and Stela apps serve as primary interfaces for product ordering and business management tasks.

• Vera app provides real-time insights for microcurrent adjustments during device sessions.
• Stela app is used for business management functions by the sales force.
• The upcoming Prysm iO intelligent wellness device, previewed in mid-Q4 2025, utilizes AI capabilities based on a database of 20 million scans over 20 years to provide consumers with intelligent lifestyle insights.

Subscription/Loyalty Programs: Recurring revenue models for nutritional supplements and device consumables.

The digital strategy is directly tied to recurring revenue streams, particularly for consumables related to its beauty and wellness devices. The Prysm iO device is specifically designed to inform recommendations for product subscriptions, aiming to increase customer satisfaction and loyalty.

The company's Q1 2025 revenue was $364.5 million, and the projected full-year 2025 revenue range is between $1.48 billion and $1.55 billion.

Community Building: Global and local events to engage sales leaders and affiliates.

Engagement remains a key relationship driver, supported by both large-scale and local gatherings for its community of affiliates.

Examples of 2025 engagement activities include:

• The One Team Global | System 7 Success Summit held on Sunday, May 25th, 2025.
• The Nu Skin Expo 2025 series, with events scheduled in locations like Perth (September 21st), Auckland (October 11th), Melbourne (October 19th), and Sydney (October 25th).

Finance: draft 13-week cash view by Friday.

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Channels

You're looking at how Nu Skin Enterprises, Inc. gets its products and opportunity to the end-user as of late 2025. The core remains the direct selling force, but the digital tools supporting them are increasingly important, especially with the upcoming Prysm iO launch.

The primary channel is the global network of independent brand affiliates, which drives person-to-person marketing and sales. This network is the engine of the direct selling model.

As of the third quarter of 2025, the key metrics for this channel were:

• Total Customers: 746,256
• Total Paid Affiliates: 130,096
• Total Sales Leaders: 31,150

This network operates across a significant physical presence in nearly 50 markets worldwide. Management is actively preparing for expansion into India, with pre-market opening activities starting in the fourth quarter of 2025, ahead of a formal launch in the second half of 2026.

The model is increasingly digital-first, supporting affiliates with technology. This includes company websites and mobile applications designed to simplify operations. For instance, tools like Nu Skin Vera and Nu Skin Stela help affiliates manage their business from their phones. The next major digital channel enhancement is the limited preview of the Prysm iO intelligent wellness platform planned for late Q4 2025. This platform is intended to use AI-powered wellness assessment to drive personalized product recommendations and subscriptions, directly impacting the affiliate's sales channel effectiveness.

Social Commerce is an assumed component, where affiliates leverage social media for sales and recruitment, a common practice in this industry, though specific 2025 financial data tied directly to this sub-channel isn't explicitly broken out in the latest reports. The overall structure relies on affiliates sharing products they love and building communities.

Here is a snapshot comparing the key network components year-over-year based on Q3 2025 results:

Metric	Q3 2025 Amount	Year-over-Year Change
Total Customers	746,256	(10)%
Total Paid Affiliates	130,096	(13)%
Total Sales Leaders	31,150	(19)%
Markets Operated In	Nearly 50	Consistent

The channel strategy is clearly focused on digital enablement to support the existing direct selling structure, aiming to reverse the decline in active participants seen through the first nine months of 2025. For example, the full-year 2025 revenue projection sits between $1.48 billion and $1.51 billion, which will be achieved through these channels.

Finance: draft 13-week cash view by Friday.

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Customer Segments

You're looking at the core groups Nu Skin Enterprises, Inc. serves as of late 2025. The numbers reflect a period of transition, with operational optimization driving profitability while top-line customer counts adjust. Here's the quick math on the key segments based on the third quarter 2025 data.

Independent Affiliates

This group represents the entrepreneurial backbone of Nu Skin Enterprises, Inc., seeking income through the affiliate opportunity platform. They are the primary sales force promoting the products. As of the third quarter of 2025, the total number of these active participants was 130,096 Paid Affiliates, a 13% year-over-year decline from the 149,264 reported in the third quarter of 2024. Sales Leaders, the top tier of this segment, stood at 31,150 in Q3 2025, down 19% year-over-year. The company is focused on building engagement and alignment within this group for late 2025 initiatives.

Premium Beauty Consumers and Wellness-Focused Individuals

These customers seek science-backed anti-aging skincare devices and nutritional supplements, primarily under the ageLOC and Pharmanex brands. The company is preparing a pivotal launch to stimulate this segment. Nu Skin Enterprises, Inc. is on schedule for a mid-Q4 limited preview of its Prysm iO intelligent wellness device, which is designed to provide personalized product recommendations, especially for nutritional supplements. This AI-powered platform aims to drive customer lifetime value for the wellness-focused buyers. The company has been ranked the World's #1 Company for Beauty and Wellness Device Systems for the second consecutive year as of November 6, 2025.

The overall customer base, which includes both beauty and wellness purchasers, totaled 746,256 as of the third quarter of 2025, representing a 10% year-over-year decrease. If onboarding takes 14+ days, churn risk rises, especially given the macro pressures noted in Greater China and South Korea.

Developing Markets

Geographies outside of established markets are a key focus for returning to growth. Latin America, in particular, has been a significant success story, delivering 107% year-over-year revenue growth in the second quarter of 2025. Nu Skin Enterprises, Inc. is actively leveraging the success principles from this region. Furthermore, the company is on track with its plans for Q4 market pre-opening activities in India, with a formal launch anticipated for mid-2026. The overall 2025 revenue guidance, as narrowed in November 2025, sits between $1.48 billion and $1.51 billion.

Here is a breakdown of the key population metrics as of the third quarter of 2025:

Segment Metric	Q3 2025 Amount	Q3 2024 Amount	Year-over-Year Change
Total Customers	746,256	831,768	(10)%
Total Paid Affiliates	130,096	149,264	(13)%
Total Sales Leaders	31,150	38,284	(19)%
Americas Customers	224,013	Not provided	Not provided

You can see the concentration of the sales force in the Americas region:

• Americas Paid Affiliates: 28,128
• Americas Sales Leaders: 5,642
• Americas Customers: 224,013

Finance: draft 13-week cash view by Friday.

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Cost Structure

When you look at the Cost Structure for Nu Skin Enterprises, Inc. (NUS) as of late 2025, the biggest immediate hit to revenue is the compensation paid to the network. This is the cost of doing business in the direct sales space, and it's significant.

Affiliate Commissions

The compensation plan is the primary driver of selling expenses. For the core Nu Skin business in the second quarter of 2025, Selling Expenses clocked in at 40.0% of revenue, down from 42.2% in the prior year period. By the third quarter of 2025, management reported that the company selling expense fell to 35.8%. This is the cost of rewarding the sales leaders and affiliates for moving product. You'll see this reflected in the Q2 2025 results where total revenue was $386.1 million, and selling expenses were 33.2% overall, but the Nu Skin business portion was 40.0%.

Here's a quick look at the selling expense trend for the core business:

Reporting Period	Nu Skin Business Selling Expense (% of Revenue)
Q2 2024	42.2%
Q2 2025	40.0%
Q3 2025	35.8%

Research & Development (R&D)

Nu Skin Enterprises, Inc. continues to invest in product innovation, which is critical for their premium positioning. While I don't have the exact dollar figure for R&D expenses for the latest reported quarters, the ongoing focus is on product launches and preparing for major device rollouts, like the Prysm iO intelligent wellness device previewed in late 4Q25. This investment is a necessary, non-negotiable cost to maintain the value proposition.

Manufacturing and Logistics

Costs related to the global supply chain and manufacturing fall largely under the Rhyz segment. In Q3 2025, the Rhyz segment generated total revenue of $51.6M. Within that, the Manufacturing component accounted for $47.6M of that revenue. To give you a sense of the segment's activity, the Rhyz Manufacturing segment saw revenue growth of 17% year-over-year in Q2 2025.

The structure of these costs involves:

• Costs tied to the Rhyz segment operations.
• Expenses for the global supply chain management.
• Costs associated with product innovation and clinical studies.

General & Administrative (G&A) Expenses

Management has been actively working to streamline overhead, which is evident in their operational optimization efforts. For Q2 2025, General and Administrative Expenses were reported at 27.6% of revenue, an increase from 26.9% in Q2 2024. However, the company has been executing on cost-saving initiatives, including Project Accelerate, which was intended to drive specific expense reductions. You should track the dollar value of G&A expenses against total revenue to see the impact of these ongoing efficiency drives.

The focus on operational efficiency helped the company achieve an 8.0% operating margin in Q2 2025, up from a negative margin in the prior year period.

Finance: draft 13-week cash view by Friday.

Nu Skin Enterprises, Inc. (NUS) - Canvas Business Model: Revenue Streams

You're looking at the income sources for Nu Skin Enterprises, Inc. as of late 2025. The revenue picture is a mix of core product sales, manufacturing services, and a significant one-time event earlier in the year.

The primary engine remains the Sale of Core Nu Skin beauty and wellness products. For the third quarter of 2025, this segment generated revenue of $364.2 million. This figure is reported after excluding the revenue from the Mavely business, which was sold in January 2025.

Another key stream comes from the Rhyz Manufacturing segment, which supports both internal needs and third-party clients. In Q3 2025, total Rhyz revenue hit $51.6 million. Here's the quick math on that segment's Q3 contribution:

Rhyz Sub-Segment	Q3 2025 Revenue
Manufacturing	$47.6 million
Rhyz Other	$4.0 million
Total Rhyz Revenue	$51.6 million

The company is also banking on future revenue from its Connected Beauty Device Systems, specifically the upcoming launch of the AI-powered Prysm iO intelligent wellness platform. A limited sales leader preview is scheduled for late Q4 2025, setting the stage for a full consumer launch in 2026. This platform is designed to drive subscriptions and customer lifetime value for their nutritional supplements business.

To give you a broader view of the year's performance leading up to the Q3 report, the revenue for the first nine months of 2025 totaled $1,114.8 million. Looking ahead, Nu Skin Enterprises, Inc. has narrowed its full-year 2025 revenue projection to be between $1.48 billion and $1.51 billion. This compares to the initial full-year forecast of $1.48 billion to $1.55 billion provided earlier in the year.

A significant, non-recurring financial event impacting the overall financial picture was the one-time gain from the sale of the Mavely business in January 2025. This strategic transaction, where the platform was sold for approximately $250 million, generated a reported one-time gain of $176.2 million, which lifted the nine-month net income to $145.7 million. The proceeds from this sale are being used to pay down debt and fund innovation.

You should keep an eye on these key revenue drivers:

• Core Nu Skin product sales performance.
• Growth trajectory of the Rhyz segment.
• Adoption rates for the new Prysm iO device.
• Geographic strength, especially the double-digit growth reported in Latin America.

Finance: draft 13-week cash view by Friday.