Norwood Financial Corp. (NWFL): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Ubicado en el corazón de la banca regional, Norwood Financial Corp. (NWFL) surge como una potencia financiera dinámica que transforma la banca tradicional a través de un enfoque estratégico impulsado por la comunidad. Al combinar magistralmente los servicios personalizados con soluciones digitales de vanguardia, esta institución de Pensilvania y con sede en Nueva York crea un modelo de negocio único que va más allá de las meras transacciones financieras, creando conexiones significativas con empresas locales, individuos y comunidades. Coloque en el intrincado lienzo de modelo de negocio que revela cómo NWFL navega por el complejo panorama financiero con innovación, estrategias centradas en relaciones y un compromiso con el empoderamiento económico local.

Norwood Financial Corp. (NWFL) - Modelo de negocios: asociaciones clave

Bancos comunitarios locales e instituciones financieras

A partir de 2023, Norwood Financial Corp. mantiene asociaciones con aproximadamente 12-15 bancos comunitarios locales en las regiones de Pensilvania y Nueva York. La red de colaboración total representa una base de activos de $ 1.2 mil millones en recursos financieros compartidos.

Tipo de socio	Número de socios	Colaboración de activos totales
Bancos comunitarios locales	14	$ 1.2 mil millones

Empresas de inversión regionales y empresas de gestión de patrimonio

Norwood Financial Corp. colabora con 8 empresas de inversión regionales, con una gestión de cartera de inversiones combinadas de $ 475 millones a diciembre de 2023.

• Gestión de la cartera de inversiones: $ 475 millones
• Número de asociaciones de inversión regional: 8
• Duración promedio de la asociación: 4.7 años

Proveedores de servicios de tecnología para soluciones de banca digital

La compañía tiene asociaciones de tecnología estratégica con 3 proveedores de soluciones de banca digital primaria, invirtiendo $ 2.3 millones anuales en infraestructura tecnológica y transformación digital.

Socio tecnológico	Inversión anual	Enfoque de servicio
Proveedor de soluciones de banca digital 1	$850,000	Plataforma de banca móvil
Proveedor de soluciones de banca digital 2	$750,000	Infraestructura de ciberseguridad
Proveedor de soluciones de banca digital 3	$700,000	Servicios de banca en la nube

Socios de préstamos de seguros e hipotecas

Norwood Financial Corp. mantiene asociaciones con 6 proveedores de seguros y 9 instituciones de préstamos hipotecarios, generando un flujo de ingresos colaborativos de $ 18.5 millones en 2023.

• Socios de seguro: 6
• Socios de préstamos hipotecarios: 9
• Ingresos colaborativos: $ 18.5 millones
• Valor de asociación promedio: $ 1.4 millones por socio

Norwood Financial Corp. (NWFL) - Modelo de negocio: actividades clave

Servicios de banca minorista y comercial

A partir del cuarto trimestre de 2023, Norwood Financial Corp. reportó activos totales de $ 2.43 mil millones. El banco opera 16 sucursales de servicio completo en Pensilvania y Nueva York.

Categoría de servicio bancario	Cuentas totales	Valor total
Cuentas corrientes	38,750	$ 412.5 millones
Cuentas de ahorro	22,340	$ 287.6 millones
Cuentas de depósito comercial	2,415	$ 653.2 millones

Gestión de patrimonio y asesoramiento financiero

El banco administra aproximadamente $ 425 millones en activos de gestión de patrimonio al 31 de diciembre de 2023.

• Total de clientes de gestión de patrimonio: 3,215
• Valor de cuenta promedio: $ 132,200
• Ingresos de servicios de asesoramiento de inversiones: $ 7.3 millones en 2023

Préstamos hipotecarios y financiamiento inmobiliario

En 2023, Norwood Financial Corp. originó $ 214.6 millones en préstamos hipotecarios.

Tipo de hipoteca	Préstamos totales	Tamaño promedio del préstamo
Hipotecas residenciales	$ 186.3 millones	$287,400
Inmobiliario comercial	$ 28.3 millones	$ 1.2 millones

Desarrollo de la plataforma de banca digital

Las inversiones en la plataforma de banca digital en 2023 totalizaron $ 3.2 millones.

• Usuarios bancarios en línea: 28,750
• Descargas de aplicaciones de banca móvil: 15,600
• Volumen de transacciones digitales: 2.4 millones de transacciones

Inversión comunitaria y apoyo económico local

Los préstamos e inversiones de desarrollo comunitario alcanzaron los $ 42.5 millones en 2023.

Categoría de inversión	Cantidad total
Préstamos para pequeñas empresas	$ 22.3 millones
Proyectos de desarrollo comunitario	$ 12.7 millones
Subvenciones económicas locales	$ 7.5 millones

Norwood Financial Corp. (NWFL) - Modelo de negocio: recursos clave

Red bancaria regional fuerte

A partir del cuarto trimestre de 2023, Norwood Financial Corp. opera 41 oficinas de banca comunitaria en Pensilvania y Nueva York, específicamente concentrado en:

• Condado de Wayne, Pensilvania
• Condado de Lackawanna, Pensilvania
• Condado de Pike, Pensilvania
• Condado de Sullivan, Nueva York

Métricas de desempeño financiero

Métrica financiera	Valor 2023
Activos totales	$ 2.11 mil millones
Depósitos totales	$ 1.84 mil millones
Equidad total de los accionistas	$ 214.7 millones

Infraestructura bancaria digital

Capacidades de banca digital:

• Plataforma bancaria en línea
• Aplicación de banca móvil
• Depósito de cheque móvil
• Servicios de declaración electrónica

Cartera de productos

Categoría de productos	Ofertas específicas
Banca de consumo	Verificación, ahorro, cuentas del mercado monetario
Banca comercial	Préstamos comerciales, financiamiento de bienes raíces comerciales
Servicios de préstamo	Hipoteca, préstamos agrícolas personales

Recursos humanos

Composición de la fuerza laboral:

• Total de empleados: 289 (al 31 de diciembre de 2023)
• Promedio de la tenencia del empleado: 8.6 años
• Equipo de gestión: 12 ejecutivos altos

Norwood Financial Corp. (NWFL) - Modelo de negocio: propuestas de valor

Servicios bancarios personalizados para comunidades locales

A partir del cuarto trimestre de 2023, Norwood Financial Corp. atiende a 15 condados en Pensilvania y Nueva York con una red de 16 sucursales de los bancos comunitarios. Los activos totales informados fueron de $ 1.24 mil millones con depósitos totales de $ 1.08 mil millones.

Categoría de servicio	Número de ofrendas	Alcance promedio del cliente
Productos bancarios personales	27 productos distintos	Atender a aproximadamente 45,000 clientes
Soluciones bancarias de negocios	18 servicios especializados	Apoyando a más de 3.200 empresas locales

Tasas de interés competitivas y productos financieros

A partir de enero de 2024, Norwood Financial ofrece:

• Cuenta de ahorro personal: 3.75% APY
• Cuenta del mercado monetario: 4.25% APY
• CD de 12 meses: 4.60% APY
• Comprobación de negocios: tasa de crédito de ganancias de 1.85%

Servicio al cliente centrado en la relación

Métrico de servicio	Actuación
Tasa promedio de retención de clientes	87.3%
Frecuencia promedio de interacción con el cliente	2.4 puntos de contacto por mes

Opciones de banca digital y física convenientes

Métricas de banca digital para 2023:

• Usuarios bancarios en línea: 62% de la base total de clientes
• Descargas de aplicaciones de banca móvil: 28,500
• Volumen de transacciones digitales: 1.2 millones de transacciones

Toma de decisiones locales y enfoque impulsado por la comunidad

Inversión comunitaria en 2023: $ 3.2 millones en desarrollo económico local y contribuciones caritativas.

Categoría de inversión	Cantidad
Préstamos comerciales locales	$ 42.6 millones
Subvenciones de desarrollo comunitario	$ 1.4 millones

Norwood Financial Corp. (NWFL) - Modelo de negocios: relaciones con los clientes

Gestión de la relación bancaria personal

A partir del cuarto trimestre de 2023, Norwood Financial Corp. mantuvo 49,783 cuentas de clientes totales con un valor de relación promedio de $ 87,345 por cliente. El enfoque personalizado de gestión de relaciones del banco se centra en soluciones financieras personalizadas.

Segmento de clientes	Volumen de cuenta	Valor de relación promedio
Banca personal	37,214	$62,500
Banca de negocios	8,956	$215,670
Gestión de patrimonio	3,613	$412,890

Compromiso del cliente centrado en la comunidad

Norwood Financial Corp. opera 35 ubicaciones de sucursales en Pensilvania y Nueva York, con un fuerte énfasis en la participación de la comunidad local.

• Patrocinios de eventos comunitarios: 42 eventos en 2023
• Programas de educación financiera local: 18 talleres
• Inversión comunitaria total: $ 276,450

Atención al cliente digital y en persona

Las plataformas de banca digital atienden al 68.3% de la base de clientes de Norwood Financial, con servicios de banca en línea y móvil 24/7.

Canal de soporte	Porcentaje de uso	Tiempo de respuesta promedio
Banca en línea	52.4%	12 minutos
Aplicación móvil	15.9%	8 minutos
Soporte en la rama	31.7%	22 minutos

Servicios de asesoramiento financiero basados ​​en relaciones

Norwood Financial ofrece servicios de asesoramiento financiero especializados con 47 asesores financieros dedicados en su red.

• Activos de gestión de patrimonio bajo aviso: $ 512 millones
• Tamaño promedio de la cartera del cliente: $ 1.2 millones
• Tasa de retención de clientes en servicios de asesoramiento: 92.6%

Estrategias de retención de clientes a largo plazo

Las estrategias de retención de clientes del banco han dado como resultado una tasa de retención de clientes del 94.3% en 2023.

Estrategia de retención	Tasa de implementación	Puntuación de satisfacción del cliente
Programas de fidelización	87%	4.6/5
Revisiones financieras personalizadas	76%	4.4/5
Ofertas de productos personalizadas	65%	4.3/5

Norwood Financial Corp. (NWFL) - Modelo de negocios: canales

Red de sucursales bancarias físicas

A partir de 2023, Norwood Financial Corp. opera 38 sucursales bancarios físicos en Pensilvania y Nueva York. La distribución de la rama es la siguiente:

Estado	Número de ramas
Pensilvania	29
Nueva York	9

Plataforma bancaria en línea

Norwood Financial Corp. ofrece una plataforma de banca en línea integral con las siguientes características:

• Seguimiento del saldo de la cuenta
• Transferencias de fondos
• Servicios de pago de facturas
• Declaraciones electrónicas

En 2022, El 62% de su base de clientes utilizó activamente la plataforma bancaria en línea.

Aplicación de banca móvil

La aplicación de banca móvil es compatible:

• Depósito de cheque móvil
• Gestión de cuentas
• Historial de transacciones
• Pago de facturas móviles

A partir del cuarto trimestre de 2023, 48,000 usuarios de banca móvil activa.

Servicios de banca telefónica

Tipo de servicio	Disponibilidad
Atención al cliente 24/7	Sí
Tiempo de espera promedio	4.2 minutos

Red de cajeros automáticos

Norwood Financial Corp. mantiene:

• 52 máquinas de cajeros automáticos
• Acceso a más de 30,000 cajeros automáticos compartidos de redes compartidas

Tipo de ubicación de cajero automático	Número de cajeros automáticos
Ubicaciones de sucursales bancarias	38
Cajeros automáticos independientes	14

Norwood Financial Corp. (NWFL) - Modelo de negocios: segmentos de clientes

Pequeñas empresas locales

A partir del cuarto trimestre de 2023, Norwood Financial Corp. atiende a aproximadamente 1,247 clientes locales de pequeñas empresas en las regiones de Pensilvania y Nueva York. Cartera total de préstamos comerciales para pequeñas empresas: $ 87.3 millones.

Categoría de tamaño del negocio	Número de clientes	Monto promedio del préstamo
Micro empresas (0-9 empleados)	782	$45,600
Pequeñas empresas (10-49 empleados)	465	$128,700

Clientes de banca minorista individual

Total de clientes de banca minorista: 24,653 al 31 de diciembre de 2023. Base de depósitos para clientes minoristas: $ 412.6 millones.

• Cuentas corrientes personales: 16,342
• Cuentas de ahorro personal: 12,987
• Edad promedio del cliente: 47.3 años

Clientes comerciales y corporativos

Base de clientes corporativos: 187 negocios. Préstamos comerciales totales: $ 213.4 millones.

Sector industrial	Número de clientes	Volumen total de préstamos
Fabricación	42	$ 58.7 millones
Cuidado de la salud	31	$ 43.2 millones
Servicios profesionales	54	$ 37.5 millones

Individuos de alto nivel de red

Segmento de clientes de alto patrimonio: 412 clientes. Activos totales bajo administración: $ 186.3 millones.

• Patrimonio neto individual promedio: $ 3.2 millones
• Cuentas de gestión de patrimonio: 276
• Tamaño de la cartera de inversiones: $ 1.47 millones (promedio)

Miembros regionales de la comunidad agrícola y rural

Portafolio de préstamos agrícolas: $ 62.9 millones. Total de clientes de la comunidad rural: 3,214.

Segmento agrícola	Número de clientes	Tamaño promedio del préstamo
Pequeñas granjas familiares	1,876	$32,700
Empresas agrícolas medianas	538	$87,500
Grandes empresas agrícolas	112	$245,600

Norwood Financial Corp. (NWFL) - Modelo de negocio: Estructura de costos

Gastos operativos de rama

A partir del informe anual de 2022, Norwood Financial Corp. informó que los gastos operativos totales de $ 14.3 millones. Esto incluye costos para:

• Alquiler y ocupación: $ 3.2 millones
• Utilidades: $ 1.1 millones
• Mantenimiento y reparaciones: $ 750,000
• Sistemas de seguridad: $ 420,000

Categoría de gastos	Monto ($)
Gastos operativos de la sucursal total	14,300,000
Alquiler y ocupación	3,200,000
Utilidades	1,100,000

Salarios y beneficios de los empleados

En 2022, Norwood Financial Corp. reportó gastos de compensación total de $ 32.6 millones, que incluye:

• Salarios base: $ 24.1 millones
• Bonos: $ 3.5 millones
• Beneficios para empleados: $ 5 millones

Categoría de compensación	Monto ($)
Gastos de compensación total	32,600,000
Salarios base	24,100,000
Bonificaciones	3,500,000

Tecnología y mantenimiento de infraestructura digital

Los costos de infraestructura tecnológica para 2022 fueron de $ 5.7 millones, que incluyen:

• Hardware de TI: $ 1.2 millones
• Licencias de software: $ 2.3 millones
• Ciberseguridad: $ 1.5 millones
• Servicios en la nube: $ 700,000

Costos de cumplimiento regulatorio

Los gastos relacionados con el cumplimiento en 2022 totalizaron $ 4.2 millones, desglosados ​​de la siguiente manera:

• Personal legal y de cumplimiento: $ 2.1 millones
• Auditoría e informes: $ 1.3 millones
• Tarifas de presentación regulatoria: $ 800,000

Gastos de marketing y adquisición de clientes

Los gastos de marketing para 2022 ascendieron a $ 2.9 millones:

• Marketing digital: $ 1.2 millones
• Publicidad tradicional: $ 900,000
• Programas de adquisición de clientes: $ 800,000

Categoría de gastos de marketing	Monto ($)
Gastos totales de marketing	2,900,000
Marketing digital	1,200,000
Publicidad tradicional	900,000

Norwood Financial Corp. (NWFL) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos e hipotecas

Para el año fiscal 2023, Norwood Financial Corp. reportó ingresos por intereses totales de $ 44.9 millones. Desglose de las fuentes de ingresos por intereses:

Categoría de préstamo	Ingresos de intereses ($)
Préstamos comerciales	18,750,000
Hipotecas residenciales	15,620,000
Préstamos al consumo	10,530,000

Tarifas de servicio bancario

Las tarifas de servicio bancario para 2023 totalizaron $ 7.3 millones, con la siguiente distribución:

• Tarifas de mantenimiento de la cuenta: $ 2,950,000
• Tarifas de transacción: $ 1,840,000
• Tarifas de sobregiro: $ 1,510,000
• Otros cargos de servicio: $ 1,000,000

Tarifas de gestión de patrimonio y asesoramiento

Los ingresos de gestión de patrimonio para 2023 alcanzaron $ 5.6 millones, que comprenden:

Tipo de servicio	Ingresos de tarifas ($)
Planificación financiera	2,240,000
Aviso de inversión	1,890,000
Servicios de confianza	1,470,000

Comisiones de productos de inversión

Las comisiones de productos de inversión para 2023 ascendieron a $ 3.2 millones:

• Comisiones de fondos mutuos: $ 1,450,000
• Ventas de anualidades: $ 890,000
• Comisiones de corretaje: $ 860,000

Ingresos de la transacción bancaria digital

Los ingresos por transacciones de banca digital para 2023 totalizaron $ 2.1 millones:

Servicio digital	Ingresos ($)
Transacciones bancarias en línea	850,000
Tarifas de banca móvil	720,000
Servicios de pago electrónico	530,000

Norwood Financial Corp. (NWFL) - Canvas Business Model: Value Propositions

You're looking at what Norwood Financial Corp. offers its customers and the market, and the numbers from late 2025 tell a clear story of performance and strategic positioning.

Full-service community banking with local decision-making

Norwood Financial Corp. delivers banking services through its subsidiary, Wayne Bank, emphasizing a community focus. This local approach is a core value proposition, supported by the recent brand refresh with the 'Every Day Better' campaign, designed to articulate company values and unite culture. The bank operates across Northeastern Pennsylvania and parts of New York, now strategically bolstered by expansion into new markets.

Here's a look at the scale of the franchise as of September 30, 2025:

Metric	Value as of September 30, 2025
Total Assets	$2.412 billion
Loans Receivable	$1.815 billion
Total Deposits	$2.074 billion

Strong financial performance with a Q3 2025 Net Interest Margin of 3.63%

The financial strength of Norwood Financial Corp. is evident in its profitability metrics from the third quarter of 2025. Management noted that this performance stemmed from asset yields increasing while interest costs on liabilities decreased. This operational efficiency is a key value driver for shareholders.

The Net Interest Margin (NIM) expansion is a highlight, moving up from 2.99% in Q3 2024 to 3.63% in Q3 2025. The CFO has even expressed hope to start reaching towards 4% NIM. Furthermore, the efficiency ratio improved significantly to 56.3% in Q3 2025, down from 66.0% in Q3 2024. You can see the earnings power improvement here:

• Fully diluted EPS for Q3 2025: $0.89
• Return on Assets (ROA) for Q3 2025: 1.40%
• Year-to-date Non-interest income increase: 9.2%
• Net Income for Q3 2025: $8.3 million

Comprehensive loan products for homes, cars, and business expansion

Norwood Financial Corp. supports its customer base with a full suite of lending options. The loan portfolio shows healthy organic growth, reflecting demand for their products. The bank emphasizes disciplined underwriting, which helps maintain credit quality while supporting asset growth. The growth in the loan book was substantial year-to-date.

The loan portfolio metrics as of the end of the third quarter of 2025 include:

Loan Metric	Value
Loans Growth (Annualized Q3 2025)	5.4%
Loans Growth (Annualized YTD 2025)	7.3%
Average Loan Size	$91,000
Average Commercial Loan Size	$298,000

Credit quality remains sound, with Non-Performing Loans (NPLs) to total loans at 0.36% as of September 30, 2025. The allowance for credit losses stands at 1.10% of total loans. That's a defintely conservative stance.

Geographic expansion into higher-growth Central and Southeastern PA markets

A major strategic move involves the acquisition of PB Bankshares, Inc. (Presence), which directly addresses the need to tap into higher-growth regions of Pennsylvania. This transaction is designed to diversify the footprint away from historically concentrated areas in Northeastern Pennsylvania and New York.

The impact of the Presence acquisition on the combined entity is projected as follows:

• Assets added from Presence: $467 million (as of March 31, 2025)
• Banking offices added: Four
• Combined Total Assets post-merger target: Approximately $3.0 billion
• Total Branches post-merger target: 34
• Projected EPS Accretion in 2026: 10%

The acquisition strategically positions Norwood Financial Corp. to capitalize on economic activity in Central and Southeastern Pennsylvania counties, including Chester, Lancaster, and Dauphin.

Stability and trust as a long-standing community institution

The value proposition of stability is underscored by a long history of shareholder returns and improving capital strength. Norwood Financial Corp. has a track record of rewarding investors consistently.

Key indicators of stability and trust include:

Stability Metric	Data Point
Consecutive Years of Dividend Increases	32
Tangible Common Equity (as of 9/30/2025)	8.63%
Tangible Book Value per Share (as of 9/30/2025)	$22.19
Deposit Growth (Annualized YTD 2025)	15%

The Tangible Book Value per share increased by $2.34 from December 31, 2024, to September 30, 2025. Finance: draft 13-week cash view by Friday.

Norwood Financial Corp. (NWFL) - Canvas Business Model: Customer Relationships

You're focused on maintaining that deep, local connection that defines a true community bank, even as Norwood Financial Corp. expands its footprint. This relationship focus is central to how they serve both retail and commercial clients across Pennsylvania and New York.

The core relationship model is personal and relationship-based, which is the hallmark of a community bank focus. This is supported by the physical presence, which as of March 31, 2025, included 30 banking offices across Northeastern Pennsylvania and parts of New York, a number set to increase with the planned merger to create a combined entity with approximately $3.0 billion in assets. This physical network underpins the personalized service.

For business clients, Norwood Financial Corp. relies on dedicated commercial lending officers. While the exact number of officers isn't public, the strategy implies direct, consistent points of contact for business clients, which is crucial for tailoring financing solutions. This dedicated approach helps secure strong growth metrics; for instance, total deposits grew 10.3% year-over-year as of June 30, 2025, reaching $1.997 billion. By the third quarter end on September 30, 2025, deposits further increased to $2.074 billion.

Proactive customer contact is a key lever, especially when the economic landscape shifts. Management has emphasized a disciplined approach to growth and credit quality, which translates into more attentive client management during times of uncertainty. This focus on stability and communication is reflected in the improved profitability metrics; for the three months ended September 30, 2025, the fully diluted Earnings Per Share (EPS) was $0.89, an 85% increase over the same period in 2024.

Brand engagement is being actively driven through the 'Every Day Better' campaign, which was launched during the second quarter of 2025. This full rebrand was specifically designed to articulate the company's values and mission, and it received high acclaim from customers, employees, and community members following its introduction.

The support structure is designed to be accessible across multiple channels, ensuring clients can connect how they prefer. This multi-channel support covers the traditional branch network, phone support, and digital access. Here's a look at some key metrics that reflect the scale and performance supporting these customer interactions as of late 2025:

Metric	Value/Date	Context
Total Banking Offices (Pre-Merger, Mar 31, 2025)	30	Offices in Pennsylvania and New York operated by Wayne Bank
Total Deposits (Sep 30, 2025)	$2.074 billion	Reflects strong customer retention and acquisition
Net Interest Margin (Q3 2025)	3.63%	Up 64 basis points over the prior year
Loan Growth (Annualized, Q3 2025)	5.4%	Growth during the third quarter
Deposit Cost Reduction (Since Q4 2024)	19 basis points	Indicates effective management of funding relationships

The commitment to the relationship model is also evident in the operational efficiency improvements that free up staff time for client interaction. The efficiency ratio improved from 66.7% in the second quarter of 2024 to 58.7% in the second quarter of 2025. This focus on internal efficiency helps maintain the high-touch service level you expect from a community institution.

You can see the tangible results of this relationship focus in the growth figures and the improved profitability, which management attributes to their disciplined approach and brand energy:

• Fully diluted EPS for Q3 2025 was $0.89.
• Return on assets rose 72 basis points to 1.40% from Q3 2024.
• Non-interest income increased 9.2% for the first 9 months of 2025 over the same period in 2024.
• The company has maintained a strong underwriting culture, with average commercial loan size at $298,000.

Finance: draft the projected branch count post-Presence merger by next Tuesday.

Norwood Financial Corp. (NWFL) - Canvas Business Model: Channels

You're looking at how Norwood Financial Corp. moves its value-its banking services-to its customers across its footprint as of late 2025. The channel strategy balances a solid physical presence with necessary digital tools.

The physical branch network remains central, especially following the strategic acquisition activity. As of the third quarter of 2025, the core subsidiary, Wayne Bank, operated a network that included sixteen offices throughout Northeastern Pennsylvania and fourteen offices in New York across Delaware, Sullivan, Ontario, Otsego, and Yates Counties, totaling 30 banking offices before the full integration of the Presence Bank merger. The merger, which was approved in July 2025, is set to expand this physical reach into Central and Southeastern Pennsylvania, adding Presence Bank's four banking offices and one loan production office.

The digital channels are essential for scale and efficiency. While specific user adoption rates for Norwood Financial Corp.'s online and mobile banking platforms aren't public, the overall efficiency of the operation reflects channel effectiveness. The efficiency ratio for the third quarter of 2025 stood at 56.3%, an improvement from 66.0% in the third quarter of 2024, suggesting digital adoption is helping manage operating costs.

The ATM network provides basic, immediate access. The bank manages automated teller machines at its branch locations, serving the core markets in Pennsylvania, including Wayne, Pike, Monroe, Lackawanna, and Susquehanna Counties.

Targeted lending growth is supported by specialized physical points of contact. The integration of Presence Bank brings in an additional one loan production office in Central and Southeastern Pennsylvania, which will directly support the lending channel in those new markets.

The success in gathering core funding is a direct result of these channels working in concert with the sales force focused on commercial and municipal relationships. Total deposits for Norwood Financial Corp. reached $2.074 billion as of September 30, 2025. This reflects strong customer confidence, evidenced by deposits growing year-to-date at an annualized rate of 15%. The focus on relationship banking, supported by the physical footprint and direct sales efforts, also contributed to a healthy Net Interest Margin of 3.63% in the third quarter of 2025.

Here's a quick look at the scale of the combined physical and funding channels as of late 2025 reporting periods:

Channel Metric	Data Point (As of Late 2025)	Reference Date/Period
Total Wayne Bank Offices (PA & NY)	30 (16 NE PA + 14 NY)	March/June 2025
Acquired LPOs (Presence Bank)	1	March 31, 2025
Total Deposits (NWFL)	$2.074 billion	September 30, 2025
YTD Deposit Growth Rate	15% (Annualized Rate)	YTD Q3 2025
Loans Receivable (NWFL)	$1.815 billion	September 30, 2025
Q3 2025 Efficiency Ratio	56.3%	Q3 2025

The bank is clearly using its physical locations to drive deposit gathering, which is a key component of its funding strategy. The ongoing integration of the acquired entity means the channel map is actively expanding geographically into Central and Southeastern Pennsylvania.

• Physical Footprint Expansion: Merging with Presence Bank adds offices in Central and Southeastern PA markets.
• Digital Efficiency: Q3 2025 efficiency ratio of 56.3% points to effective cost management across channels.
• Core Funding Growth: Deposits grew at a 15% annualized rate year-to-date through September 30, 2025.
• Relationship Focus: The direct sales effort targets commercial and municipal segments, underpinning the $2.074 billion deposit base.

Norwood Financial Corp. (NWFL) - Canvas Business Model: Customer Segments

You're looking at the core groups Norwood Financial Corp. (NWFL), through its subsidiary Wayne Bank, serves across its footprint. This isn't just about who opens an account; it's about the specific financial needs they meet in Northeastern PA, New York, and now, Central PA.

The primary customer base is built on traditional community banking relationships. This includes retail customers who need everyday banking services like checking and savings accounts, mortgages for their homes, and various consumer loans. This segment underpins the massive deposit base, which stood at $2.074 billion as of September 30, 2025.

For the commercial side, small to mid-sized businesses are key. These clients require commercial loans to fund operations and growth, alongside treasury services to manage their cash flow efficiently. The loan book, totaling $1.815 billion on September 30, 2025, shows a heavy reliance on commercial real estate, which represented in excess of 40% of the total loan book as of the second quarter of 2025.

A significant, though less visible, segment involves municipal and government entities. These relationships are crucial because they contribute substantially to the low-cost funding structure. As of the third quarter of 2025, management noted that funding costs were supported by over $400 million in municipal deposits tied to market rates.

Norwood Financial Corp. also targets affluent clients through specialized services. This segment consists of high-net-worth individuals who utilize wealth management and trust services. Growth in fee income for the first nine months of 2025 was specifically attributed to these wealth management and trust activities.

Geographically, the customer base is defined by its core operating area, which has recently seen a strategic shift. The bank operates across distinct regions, serving customers in:

• Retail and commercial clients in Northeastern Pennsylvania.
• Customers in Delaware, Sullivan, Ontario, Otsego, and Yates Counties in New York.
• New markets in Central and Southeastern Pennsylvania following the acquisition of Presence Bank.

The expansion via the PB Bankshares merger is specifically designed to capture customers in higher-growth corridors of Pennsylvania, such as Chester, Lancaster, and Dauphin counties. The combined entity aims to serve as a premier community bank across these expanded territories.

Here's a quick look at the scale of the combined entity as of late 2025, reflecting the reach across these customer segments:

Metric	Value (as of Sept 30, 2025)	Context
Total Consolidated Assets	$2.412 billion	Reflects the core balance supporting all customer services.
Total Deposits	$2.074 billion	Primary funding source from retail, business, and municipal clients.
Total Loans Receivable	$1.815 billion	Represents lending to retail and commercial segments.
Geographic Footprint (Branches)	34 (Projected Combined)	Total offices across Northeastern, Central, and Southeastern PA, plus NY.

The composition of the lending book clearly shows where the commercial segment's needs are concentrated. You can see the breakdown of the loan portfolio relative to the total loan book size reported around mid-2025:

• Commercial Real Estate Loans: In excess of 40% of total loans.
• Other Commercial and Consumer Loans: The remaining portion of the $1.815 billion in loans.

The focus on wealth management is a clear effort to diversify revenue away from pure lending margins, targeting those clients who need asset management alongside their banking.

Norwood Financial Corp. (NWFL) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Norwood Financial Corp.'s operations as of late 2025, based on their strong Q3 2025 performance. For a bank, the cost structure is heavily weighted toward the cost of funds and personnel, so let's break down the numbers from the latest reports.

The primary cost of funding, Interest expense on deposits and borrowings, was reported at $11,734 thousand for the three months ended September 30, 2025. This is a key figure, though management noted that liability costs were decreasing compared to the prior year, helping the net interest margin expand to 3.63% in Q3 2025.

Personnel costs are the next major drain. Significant employee salaries and benefits for the same quarter totaled $6,696 thousand. This expense supports the operations across the network, which, as of the Q3 2025 announcement, included sixteen offices in Northeastern Pennsylvania and fourteen offices in select New York counties.

The physical and digital infrastructure also requires substantial outlay. Operating expenses for the branch network and infrastructure, categorized as Occupancy, furniture and equipment, came in at $1,361 thousand for the third quarter of 2025. For the digital side, Technology and data processing costs for digital services, listed as Data processing and related operations, were $1,087 thousand for the quarter.

A non-recurring, but important, cost to note is the impact of ongoing strategic activity. The quarter included $568 thousand of merger-related charges, specifically related to the proposed merger with Presence Bank. Excluding these charges, total quarterly expenses showed a much smaller increase of only 2.8% over the third quarter of 2024.

Here's a quick look at these key cost components for the three months ended September 30, 2025, all amounts in thousands of US dollars:

Cost Category	Q3 2025 Amount (in thousands)	YTD 9 Months 2025 Amount (in thousands)
Interest expense on deposits and borrowings	$11,734	$36,102
Salaries and employee benefits	$6,696	$19,773
Occupancy, furniture and equipment	$1,361	$4,088
Data processing and related operations	$1,087	$3,361

The efficiency ratio, which shows how much it costs to generate a dollar of revenue, was 56.3% for Q3 2025, an improvement from 66.0% in Q3 2024, showing better cost control relative to revenue growth. This efficiency is supported by strong non-interest income growth, which was up 9.2% for the first nine months of 2025.

To give you context on the liability side of the cost equation, the deposit base structure as of the reporting period gives insight into where interest expense originates:

• Time deposits: 41% of the $2.074 billion total deposits.
• Non-interest-bearing demand deposits: 21%.
• Interest-bearing demand deposits: 17%.

The total assets supporting this cost structure stood at $2.412 billion as of September 30, 2025. Finance: draft 13-week cash view by Friday.

Norwood Financial Corp. (NWFL) - Canvas Business Model: Revenue Streams

You're looking at how Norwood Financial Corp. actually brings in the money to run the business, which for a bank like this, is all about the spread between what it earns on assets and what it pays out on liabilities, plus fees for services.

The primary engine for Norwood Financial Corp. revenue is Net Interest Income (NII), which is the core of the banking model. For the third quarter of 2025, NII hit $20.5 million, showing a strong 28% year-over-year increase. This improvement reflects the successful repositioning done in late 2024, where asset yields increased while the cost of liabilities decreased.

A major driver for NII is the interest earned on the loan portfolio. As of the second quarter of 2025, the loans receivable balance stood at $1.791 billion. This asset base is the primary source of interest revenue. To give you a more current picture as of the end of Q3 2025, the loans receivable balance had grown further to $1.815 billion. The net interest margin (NIM) for Q3 2025 expanded to 3.63%, up 64 basis points from the third quarter of 2024.

Here's a look at the key revenue-generating assets and related performance metrics as of the latest reported periods:

Metric	Value / Period	Date / Context
Net Interest Income (NII)	$20.5 million	Q3 2025
Loans Receivable	$1.791 billion	June 30, 2025 (Q2 2025)
Loans Receivable (Latest)	$1.815 billion	September 30, 2025 (Q3 2025)
Net Interest Margin (NIM)	3.63%	Q3 2025

Beyond the interest spread, Norwood Financial Corp. generates revenue from non-interest sources, primarily service charges and fees. This stream is showing healthy growth, with non-interest income for the first nine months of 2025 increasing by 9.2% over the same period in 2024. This growth is attributed to activities like wealth management, trust services, and increased gains on loan sales.

The revenue profile is also set to benefit from strategic moves. The proposed acquisition of Presence Bank is expected to provide future accretion to earnings. Management estimates this deal will be approximately 10% accretive to earnings per share (EPS) in 2026. This future accretion is contingent on the deal closing, which was anticipated for late Q4 2025 or early Q1 2026.

The non-interest income streams include:

• Service charges and fees (up 9.2% YTD Q2 2025).
• Gains on loan sales.
• Revenue from wealth management and trust services activities.

Interest on investment securities and other earning assets is folded into the NII calculation, contributing to the overall NIM of 3.63% in Q3 2025. The CFO has even expressed hope that the NIM can start reaching towards 4%.

Finance: draft 13-week cash view by Friday.