Norwood Financial Corp. (NWFL): Business Model Canvas

Eingebettet im Herzen des regionalen Bankwesens entwickelt sich Norwood Financial Corp. (NWFL) zu einem dynamischen Finanzkraftwerk, das das traditionelle Bankwesen durch einen strategischen, gemeinschaftsorientierten Ansatz transformiert. Durch die meisterhafte Kombination personalisierter Dienste mit modernsten digitalen Lösungen entwickelt diese in Pennsylvania und New York ansässige Institution ein einzigartiges Geschäftsmodell, das über bloße Finanztransaktionen hinausgeht und sinnvolle Verbindungen zu lokalen Unternehmen, Einzelpersonen und Gemeinden schafft. Tauchen Sie ein in das komplexe Business Model Canvas, das zeigt, wie NWFL mit Innovation, beziehungsorientierten Strategien und einem Engagement für die Stärkung der lokalen Wirtschaft durch die komplexe Finanzlandschaft navigiert.

Norwood Financial Corp. (NWFL) – Geschäftsmodell: Wichtige Partnerschaften

Lokale Gemeinschaftsbanken und Finanzinstitute

Ab 2023 unterhält Norwood Financial Corp. Partnerschaften mit etwa 12–15 lokalen Gemeindebanken in den Regionen Pennsylvania und New York. Das gesamte Kooperationsnetzwerk stellt eine Vermögensbasis von 1,2 Milliarden US-Dollar an gemeinsamen Finanzressourcen dar.

Partnertyp	Anzahl der Partner	Totale Asset-Zusammenarbeit
Lokale Gemeinschaftsbanken	14	1,2 Milliarden US-Dollar

Regionale Investmentfirmen und Vermögensverwaltungsgesellschaften

Norwood Financial Corp. arbeitet mit 8 regionalen Investmentfirmen zusammen, mit einem kombinierten Anlageportfoliomanagement von 475 Millionen US-Dollar (Stand Dezember 2023).

• Verwaltung des Anlageportfolios: 475 Millionen US-Dollar
• Anzahl regionaler Investitionspartnerschaften: 8
• Durchschnittliche Partnerschaftsdauer: 4,7 Jahre

Technologiedienstleister für digitale Banking-Lösungen

Das Unternehmen unterhält strategische Technologiepartnerschaften mit drei führenden Anbietern digitaler Banklösungen und investiert jährlich 2,3 Millionen US-Dollar in die technologische Infrastruktur und die digitale Transformation.

Technologiepartner	Jährliche Investition	Servicefokus
Anbieter digitaler Banking-Lösungen 1	$850,000	Mobile-Banking-Plattform
Anbieter digitaler Banking-Lösungen 2	$750,000	Cybersicherheitsinfrastruktur
Anbieter digitaler Banking-Lösungen 3	$700,000	Cloud-Banking-Dienste

Partner für Versicherungen und Hypothekendarlehen

Norwood Financial Corp. unterhält Partnerschaften mit 6 Versicherungsanbietern und 9 Hypothekenkreditinstituten und generiert im Jahr 2023 eine gemeinsame Einnahmequelle von 18,5 Millionen US-Dollar.

• Versicherungspartner: 6
• Hypothekarkreditpartner: 9
• Gemeinschaftsumsatz: 18,5 Millionen US-Dollar
• Durchschnittlicher Partnerschaftswert: 1,4 Millionen US-Dollar pro Partner

Norwood Financial Corp. (NWFL) – Geschäftsmodell: Hauptaktivitäten

Privat- und Geschäftsbankdienstleistungen

Im vierten Quartal 2023 meldete Norwood Financial Corp. eine Bilanzsumme von 2,43 Milliarden US-Dollar. Die Bank betreibt 16 Full-Service-Filialen in Pennsylvania und New York.

Kategorie Bankdienstleistungen	Gesamtkonten	Gesamtwert
Girokonten	38,750	412,5 Millionen US-Dollar
Sparkonten	22,340	287,6 Millionen US-Dollar
Gewerbliche Einlagenkonten	2,415	653,2 Millionen US-Dollar

Vermögensverwaltung und Finanzberatung

Die Bank verwaltete zum 31. Dezember 2023 ein Vermögensverwaltungsvermögen von rund 425 Millionen US-Dollar.

• Gesamtzahl der Vermögensverwaltungskunden: 3.215
• Durchschnittlicher Kontowert: 132.200 $
• Umsatz mit Anlageberatungsdienstleistungen: 7,3 Millionen US-Dollar im Jahr 2023

Hypothekendarlehen und Immobilienfinanzierung

Im Jahr 2023 nahm Norwood Financial Corp. Hypothekendarlehen in Höhe von 214,6 Millionen US-Dollar auf.

Hypothekentyp	Gesamtkredite	Durchschnittliche Kredithöhe
Wohnhypotheken	186,3 Millionen US-Dollar	$287,400
Gewerbeimmobilien	28,3 Millionen US-Dollar	1,2 Millionen US-Dollar

Entwicklung einer digitalen Banking-Plattform

Die Investitionen in digitale Banking-Plattformen beliefen sich im Jahr 2023 auf insgesamt 3,2 Millionen US-Dollar.

• Online-Banking-Nutzer: 28.750
• Downloads von Mobile-Banking-Apps: 15.600
• Digitales Transaktionsvolumen: 2,4 Millionen Transaktionen

Gemeinschaftsinvestitionen und lokale Wirtschaftsunterstützung

Die Darlehen und Investitionen für die Gemeindeentwicklung erreichten im Jahr 2023 42,5 Millionen US-Dollar.

Anlagekategorie	Gesamtbetrag
Kredite für kleine Unternehmen	22,3 Millionen US-Dollar
Gemeindeentwicklungsprojekte	12,7 Millionen US-Dollar
Lokale Wirtschaftszuschüsse	7,5 Millionen Dollar

Norwood Financial Corp. (NWFL) – Geschäftsmodell: Schlüsselressourcen

Starkes regionales Bankennetzwerk

Ab dem 4. Quartal 2023 ist Norwood Financial Corp. tätig 41 kommunale Bankbüros in ganz Pennsylvania und New York, insbesondere konzentriert auf:

• Wayne County, Pennsylvania
• Lackawanna County, Pennsylvania
• Pike County, Pennsylvania
• Sullivan County, New York

Finanzielle Leistungskennzahlen

Finanzkennzahl	Wert 2023
Gesamtvermögen	2,11 Milliarden US-Dollar
Gesamteinlagen	1,84 Milliarden US-Dollar
Gesamteigenkapital	214,7 Millionen US-Dollar

Digitale Banking-Infrastruktur

Digitale Banking-Funktionen:

• Online-Banking-Plattform
• Mobile-Banking-Anwendung
• Mobile Scheckeinzahlung
• Elektronische Kontoauszugsdienste

Produktportfolio

Produktkategorie	Spezifische Angebote
Verbraucherbanking	Giro-, Spar- und Geldmarktkonten
Kommerzielles Banking	Geschäftskredite, gewerbliche Immobilienfinanzierung
Kreditdienstleistungen	Hypotheken-, Privat- und Agrarkredite

Personalwesen

Zusammensetzung der Belegschaft:

• Gesamtzahl der Mitarbeiter: 289 (Stand 31. Dezember 2023)
• Durchschnittliche Betriebszugehörigkeit: 8,6 Jahre
• Managementteam: 12 leitende Angestellte

Norwood Financial Corp. (NWFL) – Geschäftsmodell: Wertversprechen

Personalisierte Bankdienstleistungen für lokale Gemeinschaften

Ab dem vierten Quartal 2023 bedient Norwood Financial Corp. 15 Landkreise in Pennsylvania und New York mit einem Netzwerk von 16 Filialen von Gemeindebanken. Das gemeldete Gesamtvermögen belief sich auf 1,24 Milliarden US-Dollar, die Gesamteinlagen auf 1,08 Milliarden US-Dollar.

Servicekategorie	Anzahl der Angebote	Durchschnittliche Kundenreichweite
Persönliche Bankprodukte	27 verschiedene Produkte	Betreuung von rund 45.000 Kunden
Business-Banking-Lösungen	18 spezialisierte Dienstleistungen	Unterstützung von über 3.200 lokalen Unternehmen

Wettbewerbsfähige Zinssätze und Finanzprodukte

Ab Januar 2024 bietet Norwood Financial:

• Persönliches Sparkonto: 3,75 % effektiver Jahreszins
• Geldmarktkonto: 4,25 % effektiver Jahreszins
• 12-Monats-CD: 4,60 % effektiver Jahreszins
• Business Checking: Verdienstgutschriftssatz von 1,85 %

Beziehungsorientierter Kundenservice

Servicemetrik	Leistung
Durchschnittliche Kundenbindungsrate	87.3%
Durchschnittliche Kundeninteraktionshäufigkeit	2,4 Touchpoints pro Monat

Bequeme digitale und physische Bankoptionen

Digital-Banking-Kennzahlen für 2023:

• Online-Banking-Nutzer: 62 % des gesamten Kundenstamms
• Mobile-Banking-App-Downloads: 28.500
• Digitales Transaktionsvolumen: 1,2 Millionen Transaktionen

Lokale Entscheidungsfindung und gemeinschaftsorientierter Ansatz

Gemeinschaftsinvestition im Jahr 2023: 3,2 Millionen US-Dollar für lokale Wirtschaftsentwicklung und wohltätige Spenden.

Anlagekategorie	Betrag
Lokale Geschäftskredite	42,6 Millionen US-Dollar
Zuschüsse für die Gemeindeentwicklung	1,4 Millionen US-Dollar

Norwood Financial Corp. (NWFL) – Geschäftsmodell: Kundenbeziehungen

Persönliches Bankbeziehungsmanagement

Im vierten Quartal 2023 unterhielt Norwood Financial Corp. insgesamt 49.783 Kundenkonten mit einem durchschnittlichen Beziehungswert von 87.345 US-Dollar pro Kunde. Der personalisierte Relationship-Management-Ansatz der Bank konzentriert sich auf maßgeschneiderte Finanzlösungen.

Kundensegment	Kontovolumen	Durchschnittlicher Beziehungswert
Persönliches Banking	37,214	$62,500
Geschäftsbanking	8,956	$215,670
Vermögensverwaltung	3,613	$412,890

Community-orientiertes Kundenengagement

Norwood Financial Corp. betreibt 35 Niederlassungen in Pennsylvania und New York, wobei der Schwerpunkt auf dem Engagement der lokalen Gemeinschaft liegt.

• Sponsoring von Gemeinschaftsveranstaltungen: 42 Veranstaltungen im Jahr 2023
• Lokale Finanzbildungsprogramme: 18 Workshops
• Gesamtinvestition der Gemeinschaft: 276.450 $

Digitaler und persönlicher Kundensupport

Digitale Banking-Plattformen bedienen 68,3 % des Kundenstamms von Norwood Financial mit Online- und Mobile-Banking-Diensten rund um die Uhr.

Support-Kanal	Nutzungsprozentsatz	Durchschnittliche Reaktionszeit
Online-Banking	52.4%	12 Minuten
Mobile App	15.9%	8 Minuten
Support in der Filiale	31.7%	22 Minuten

Beziehungsbasierte Finanzberatungsdienste

Norwood Financial bietet spezialisierte Finanzberatungsdienste mit 47 engagierten Finanzberatern in seinem Netzwerk.

• Vermögensverwaltungsvermögen im Rahmen der Beratung: 512 Millionen US-Dollar
• Durchschnittliche Größe des Kundenportfolios: 1,2 Millionen US-Dollar
• Kundenbindungsrate in der Beratung: 92,6 %

Langfristige Kundenbindungsstrategien

Die Kundenbindungsstrategien der Bank haben im Jahr 2023 zu einer Kundenbindungsrate von 94,3 % geführt.

Aufbewahrungsstrategie	Umsetzungsrate	Kundenzufriedenheitswert
Treueprogramme	87%	4.6/5
Personalisierte Finanzberichte	76%	4.4/5
Maßgeschneiderte Produktangebote	65%	4.3/5

Norwood Financial Corp. (NWFL) – Geschäftsmodell: Kanäle

Filialnetz einer physischen Bank

Ab 2023 betreibt Norwood Financial Corp. 38 physische Bankfilialen in Pennsylvania und New York. Die Filialverteilung ist wie folgt:

Staat	Anzahl der Filialen
Pennsylvania	29
New York	9

Online-Banking-Plattform

Norwood Financial Corp. bietet eine umfassende Online-Banking-Plattform mit den folgenden Funktionen:

• Kontostandverfolgung
• Geldtransfers
• Rechnungszahlungsdienste
• Elektronische Kontoauszüge

Im Jahr 2022 62 % ihres Kundenstamms nutzten aktiv die Online-Banking-Plattform.

Mobile-Banking-Anwendung

Die Mobile-Banking-App unterstützt:

• Mobile Scheckeinzahlung
• Kontoverwaltung
• Transaktionsverlauf
• Bezahlen der Mobilfunkrechnung

Ab Q4 2023, 48.000 aktive Mobile-Banking-Nutzer.

Telefon-Banking-Dienste

Servicetyp	Verfügbarkeit
Kundensupport rund um die Uhr	Ja
Durchschnittliche Wartezeit	4,2 Minuten

ATM-Netzwerk

Norwood Financial Corp. behauptet:

• 52 proprietäre Geldautomaten
• Zugriff auf über 30.000 gemeinsam genutzte Netzwerk-Geldautomaten

Typ des Geldautomatenstandorts	Anzahl Geldautomaten
Standorte der Bankfilialen	38
Eigenständige Geldautomaten	14

Norwood Financial Corp. (NWFL) – Geschäftsmodell: Kundensegmente

Lokale Kleinunternehmen

Im vierten Quartal 2023 betreut Norwood Financial Corp. etwa 1.247 lokale Kleinunternehmenskunden in den Regionen Pennsylvania und New York. Gesamtportfolio an gewerblichen Krediten für kleine Unternehmen: 87,3 Millionen US-Dollar.

Unternehmensgrößenkategorie	Anzahl der Kunden	Durchschnittlicher Kreditbetrag
Kleinstunternehmen (0-9 Mitarbeiter)	782	$45,600
Kleine Unternehmen (10-49 Mitarbeiter)	465	$128,700

Privatkunden im Privatkundengeschäft

Gesamtzahl der Privatkunden im Privatkundengeschäft: 24.653 zum 31. Dezember 2023. Einlagenbasis für Privatkunden: 412,6 Millionen US-Dollar.

• Persönliche Girokonten: 16.342
• Persönliche Sparkonten: 12.987
• Durchschnittliches Kundenalter: 47,3 Jahre

Gewerbe- und Firmenkunden

Firmenkundenstamm: 187 Unternehmen. Gesamte gewerbliche Kredite: 213,4 Millionen US-Dollar.

Industriesektor	Anzahl der Kunden	Gesamtkreditvolumen
Herstellung	42	58,7 Millionen US-Dollar
Gesundheitswesen	31	43,2 Millionen US-Dollar
Professionelle Dienstleistungen	54	37,5 Millionen US-Dollar

Vermögende Privatpersonen

Segment der vermögenden Kunden: 412 Kunden. Gesamtes verwaltetes Vermögen: 186,3 Millionen US-Dollar.

• Durchschnittliches individuelles Nettovermögen: 3,2 Millionen US-Dollar
• Vermögensverwaltungskonten: 276
• Größe des Anlageportfolios: 1,47 Millionen US-Dollar (Durchschnitt)

Mitglieder der regionalen Landwirtschafts- und ländlichen Gemeinschaft

Agrarkreditportfolio: 62,9 Millionen US-Dollar. Gesamtzahl der Kunden in ländlichen Gemeinden: 3.214.

Agrarsegment	Anzahl der Kunden	Durchschnittliche Kredithöhe
Kleine Familienbetriebe	1,876	$32,700
Mittlere Agrarbetriebe	538	$87,500
Große landwirtschaftliche Unternehmen	112	$245,600

Norwood Financial Corp. (NWFL) – Geschäftsmodell: Kostenstruktur

Betriebsausgaben der Zweigstelle

Zum Jahresbericht 2022 meldete Norwood Financial Corp. Gesamtbetriebskosten der Filialen in Höhe von 14,3 Millionen US-Dollar. Darin enthalten sind Kosten für:

• Miete und Belegung: 3,2 Millionen US-Dollar
• Versorgungsleistungen: 1,1 Millionen US-Dollar
• Wartung und Reparaturen: 750.000 $
• Sicherheitssysteme: 420.000 US-Dollar

Ausgabenkategorie	Betrag ($)
Gesamtbetriebskosten der Zweigstelle	14,300,000
Miete und Belegung	3,200,000
Dienstprogramme	1,100,000

Gehälter und Leistungen der Mitarbeiter

Im Jahr 2022 meldete Norwood Financial Corp. Gesamtvergütungsaufwendungen in Höhe von 32,6 Millionen US-Dollar, darunter:

• Grundgehälter: 24,1 Millionen US-Dollar
• Boni: 3,5 Millionen US-Dollar
• Leistungen an Arbeitnehmer: 5 Millionen US-Dollar

Vergütungskategorie	Betrag ($)
Gesamte Vergütungskosten	32,600,000
Grundgehälter	24,100,000
Boni	3,500,000

Wartung von Technologie und digitaler Infrastruktur

Die Kosten für die Technologieinfrastruktur beliefen sich im Jahr 2022 auf 5,7 Millionen US-Dollar, darunter:

• IT-Hardware: 1,2 Millionen US-Dollar
• Softwarelizenzen: 2,3 Millionen US-Dollar
• Cybersicherheit: 1,5 Millionen US-Dollar
• Cloud-Dienste: 700.000 US-Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Compliance-bezogenen Ausgaben beliefen sich im Jahr 2022 auf insgesamt 4,2 Millionen US-Dollar und setzten sich wie folgt zusammen:

• Rechts- und Compliance-Mitarbeiter: 2,1 Millionen US-Dollar
• Prüfung und Berichterstattung: 1,3 Millionen US-Dollar
• Zulassungsgebühren: 800.000 US-Dollar

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für 2022 beliefen sich auf 2,9 Millionen US-Dollar:

• Digitales Marketing: 1,2 Millionen US-Dollar
• Traditionelle Werbung: 900.000 US-Dollar
• Kundengewinnungsprogramme: 800.000 US-Dollar

Kategorie der Marketingausgaben	Betrag ($)
Gesamte Marketingausgaben	2,900,000
Digitales Marketing	1,200,000
Traditionelle Werbung	900,000

Norwood Financial Corp. (NWFL) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Krediten und Hypotheken

Für das Geschäftsjahr 2023 meldete Norwood Financial Corp. einen Gesamtzinsertrag von 44,9 Millionen US-Dollar. Aufschlüsselung der Zinsertragsquellen:

Kreditkategorie	Zinserträge ($)
Gewerbliche Kredite	18,750,000
Wohnhypotheken	15,620,000
Verbraucherkredite	10,530,000

Gebühren für Bankdienstleistungen

Die Gebühren für Bankdienstleistungen beliefen sich im Jahr 2023 auf insgesamt 7,3 Millionen US-Dollar, mit folgender Verteilung:

• Kontoführungsgebühren: 2.950.000 $
• Transaktionsgebühren: 1.840.000 $
• Überziehungsgebühren: 1.510.000 $
• Sonstige Servicegebühren: 1.000.000 $

Vermögensverwaltungs- und Beratungsgebühren

Die Einnahmen aus der Vermögensverwaltung beliefen sich im Jahr 2023 auf 5,6 Millionen US-Dollar und setzten sich zusammen aus:

Servicetyp	Gebühreneinnahmen ($)
Finanzplanung	2,240,000
Anlageberatung	1,890,000
Vertrauensdienste	1,470,000

Provisionen für Anlageprodukte

Die Provisionen für Anlageprodukte beliefen sich im Jahr 2023 auf 3,2 Millionen US-Dollar:

• Provisionen für Investmentfonds: 1.450.000 USD
• Rentenumsatz: 890.000 $
• Maklerprovisionen: 860.000 $

Einnahmen aus digitalen Banktransaktionen

Die Einnahmen aus digitalen Banktransaktionen beliefen sich im Jahr 2023 auf insgesamt 2,1 Millionen US-Dollar:

Digitaler Service	Umsatz ($)
Online-Banking-Transaktionen	850,000
Mobile-Banking-Gebühren	720,000
Elektronische Zahlungsdienste	530,000

Norwood Financial Corp. (NWFL) - Canvas Business Model: Value Propositions

You're looking at what Norwood Financial Corp. offers its customers and the market, and the numbers from late 2025 tell a clear story of performance and strategic positioning.

Full-service community banking with local decision-making

Norwood Financial Corp. delivers banking services through its subsidiary, Wayne Bank, emphasizing a community focus. This local approach is a core value proposition, supported by the recent brand refresh with the 'Every Day Better' campaign, designed to articulate company values and unite culture. The bank operates across Northeastern Pennsylvania and parts of New York, now strategically bolstered by expansion into new markets.

Here's a look at the scale of the franchise as of September 30, 2025:

Metric	Value as of September 30, 2025
Total Assets	$2.412 billion
Loans Receivable	$1.815 billion
Total Deposits	$2.074 billion

Strong financial performance with a Q3 2025 Net Interest Margin of 3.63%

The financial strength of Norwood Financial Corp. is evident in its profitability metrics from the third quarter of 2025. Management noted that this performance stemmed from asset yields increasing while interest costs on liabilities decreased. This operational efficiency is a key value driver for shareholders.

The Net Interest Margin (NIM) expansion is a highlight, moving up from 2.99% in Q3 2024 to 3.63% in Q3 2025. The CFO has even expressed hope to start reaching towards 4% NIM. Furthermore, the efficiency ratio improved significantly to 56.3% in Q3 2025, down from 66.0% in Q3 2024. You can see the earnings power improvement here:

• Fully diluted EPS for Q3 2025: $0.89
• Return on Assets (ROA) for Q3 2025: 1.40%
• Year-to-date Non-interest income increase: 9.2%
• Net Income for Q3 2025: $8.3 million

Comprehensive loan products for homes, cars, and business expansion

Norwood Financial Corp. supports its customer base with a full suite of lending options. The loan portfolio shows healthy organic growth, reflecting demand for their products. The bank emphasizes disciplined underwriting, which helps maintain credit quality while supporting asset growth. The growth in the loan book was substantial year-to-date.

The loan portfolio metrics as of the end of the third quarter of 2025 include:

Loan Metric	Value
Loans Growth (Annualized Q3 2025)	5.4%
Loans Growth (Annualized YTD 2025)	7.3%
Average Loan Size	$91,000
Average Commercial Loan Size	$298,000

Credit quality remains sound, with Non-Performing Loans (NPLs) to total loans at 0.36% as of September 30, 2025. The allowance for credit losses stands at 1.10% of total loans. That's a defintely conservative stance.

Geographic expansion into higher-growth Central and Southeastern PA markets

A major strategic move involves the acquisition of PB Bankshares, Inc. (Presence), which directly addresses the need to tap into higher-growth regions of Pennsylvania. This transaction is designed to diversify the footprint away from historically concentrated areas in Northeastern Pennsylvania and New York.

The impact of the Presence acquisition on the combined entity is projected as follows:

• Assets added from Presence: $467 million (as of March 31, 2025)
• Banking offices added: Four
• Combined Total Assets post-merger target: Approximately $3.0 billion
• Total Branches post-merger target: 34
• Projected EPS Accretion in 2026: 10%

The acquisition strategically positions Norwood Financial Corp. to capitalize on economic activity in Central and Southeastern Pennsylvania counties, including Chester, Lancaster, and Dauphin.

Stability and trust as a long-standing community institution

The value proposition of stability is underscored by a long history of shareholder returns and improving capital strength. Norwood Financial Corp. has a track record of rewarding investors consistently.

Key indicators of stability and trust include:

Stability Metric	Data Point
Consecutive Years of Dividend Increases	32
Tangible Common Equity (as of 9/30/2025)	8.63%
Tangible Book Value per Share (as of 9/30/2025)	$22.19
Deposit Growth (Annualized YTD 2025)	15%

The Tangible Book Value per share increased by $2.34 from December 31, 2024, to September 30, 2025. Finance: draft 13-week cash view by Friday.

Norwood Financial Corp. (NWFL) - Canvas Business Model: Customer Relationships

You're focused on maintaining that deep, local connection that defines a true community bank, even as Norwood Financial Corp. expands its footprint. This relationship focus is central to how they serve both retail and commercial clients across Pennsylvania and New York.

The core relationship model is personal and relationship-based, which is the hallmark of a community bank focus. This is supported by the physical presence, which as of March 31, 2025, included 30 banking offices across Northeastern Pennsylvania and parts of New York, a number set to increase with the planned merger to create a combined entity with approximately $3.0 billion in assets. This physical network underpins the personalized service.

For business clients, Norwood Financial Corp. relies on dedicated commercial lending officers. While the exact number of officers isn't public, the strategy implies direct, consistent points of contact for business clients, which is crucial for tailoring financing solutions. This dedicated approach helps secure strong growth metrics; for instance, total deposits grew 10.3% year-over-year as of June 30, 2025, reaching $1.997 billion. By the third quarter end on September 30, 2025, deposits further increased to $2.074 billion.

Proactive customer contact is a key lever, especially when the economic landscape shifts. Management has emphasized a disciplined approach to growth and credit quality, which translates into more attentive client management during times of uncertainty. This focus on stability and communication is reflected in the improved profitability metrics; for the three months ended September 30, 2025, the fully diluted Earnings Per Share (EPS) was $0.89, an 85% increase over the same period in 2024.

Brand engagement is being actively driven through the 'Every Day Better' campaign, which was launched during the second quarter of 2025. This full rebrand was specifically designed to articulate the company's values and mission, and it received high acclaim from customers, employees, and community members following its introduction.

The support structure is designed to be accessible across multiple channels, ensuring clients can connect how they prefer. This multi-channel support covers the traditional branch network, phone support, and digital access. Here's a look at some key metrics that reflect the scale and performance supporting these customer interactions as of late 2025:

Metric	Value/Date	Context
Total Banking Offices (Pre-Merger, Mar 31, 2025)	30	Offices in Pennsylvania and New York operated by Wayne Bank
Total Deposits (Sep 30, 2025)	$2.074 billion	Reflects strong customer retention and acquisition
Net Interest Margin (Q3 2025)	3.63%	Up 64 basis points over the prior year
Loan Growth (Annualized, Q3 2025)	5.4%	Growth during the third quarter
Deposit Cost Reduction (Since Q4 2024)	19 basis points	Indicates effective management of funding relationships

The commitment to the relationship model is also evident in the operational efficiency improvements that free up staff time for client interaction. The efficiency ratio improved from 66.7% in the second quarter of 2024 to 58.7% in the second quarter of 2025. This focus on internal efficiency helps maintain the high-touch service level you expect from a community institution.

You can see the tangible results of this relationship focus in the growth figures and the improved profitability, which management attributes to their disciplined approach and brand energy:

• Fully diluted EPS for Q3 2025 was $0.89.
• Return on assets rose 72 basis points to 1.40% from Q3 2024.
• Non-interest income increased 9.2% for the first 9 months of 2025 over the same period in 2024.
• The company has maintained a strong underwriting culture, with average commercial loan size at $298,000.

Finance: draft the projected branch count post-Presence merger by next Tuesday.

Norwood Financial Corp. (NWFL) - Canvas Business Model: Channels

You're looking at how Norwood Financial Corp. moves its value-its banking services-to its customers across its footprint as of late 2025. The channel strategy balances a solid physical presence with necessary digital tools.

The physical branch network remains central, especially following the strategic acquisition activity. As of the third quarter of 2025, the core subsidiary, Wayne Bank, operated a network that included sixteen offices throughout Northeastern Pennsylvania and fourteen offices in New York across Delaware, Sullivan, Ontario, Otsego, and Yates Counties, totaling 30 banking offices before the full integration of the Presence Bank merger. The merger, which was approved in July 2025, is set to expand this physical reach into Central and Southeastern Pennsylvania, adding Presence Bank's four banking offices and one loan production office.

The digital channels are essential for scale and efficiency. While specific user adoption rates for Norwood Financial Corp.'s online and mobile banking platforms aren't public, the overall efficiency of the operation reflects channel effectiveness. The efficiency ratio for the third quarter of 2025 stood at 56.3%, an improvement from 66.0% in the third quarter of 2024, suggesting digital adoption is helping manage operating costs.

The ATM network provides basic, immediate access. The bank manages automated teller machines at its branch locations, serving the core markets in Pennsylvania, including Wayne, Pike, Monroe, Lackawanna, and Susquehanna Counties.

Targeted lending growth is supported by specialized physical points of contact. The integration of Presence Bank brings in an additional one loan production office in Central and Southeastern Pennsylvania, which will directly support the lending channel in those new markets.

The success in gathering core funding is a direct result of these channels working in concert with the sales force focused on commercial and municipal relationships. Total deposits for Norwood Financial Corp. reached $2.074 billion as of September 30, 2025. This reflects strong customer confidence, evidenced by deposits growing year-to-date at an annualized rate of 15%. The focus on relationship banking, supported by the physical footprint and direct sales efforts, also contributed to a healthy Net Interest Margin of 3.63% in the third quarter of 2025.

Here's a quick look at the scale of the combined physical and funding channels as of late 2025 reporting periods:

Channel Metric	Data Point (As of Late 2025)	Reference Date/Period
Total Wayne Bank Offices (PA & NY)	30 (16 NE PA + 14 NY)	March/June 2025
Acquired LPOs (Presence Bank)	1	March 31, 2025
Total Deposits (NWFL)	$2.074 billion	September 30, 2025
YTD Deposit Growth Rate	15% (Annualized Rate)	YTD Q3 2025
Loans Receivable (NWFL)	$1.815 billion	September 30, 2025
Q3 2025 Efficiency Ratio	56.3%	Q3 2025

The bank is clearly using its physical locations to drive deposit gathering, which is a key component of its funding strategy. The ongoing integration of the acquired entity means the channel map is actively expanding geographically into Central and Southeastern Pennsylvania.

• Physical Footprint Expansion: Merging with Presence Bank adds offices in Central and Southeastern PA markets.
• Digital Efficiency: Q3 2025 efficiency ratio of 56.3% points to effective cost management across channels.
• Core Funding Growth: Deposits grew at a 15% annualized rate year-to-date through September 30, 2025.
• Relationship Focus: The direct sales effort targets commercial and municipal segments, underpinning the $2.074 billion deposit base.

Norwood Financial Corp. (NWFL) - Canvas Business Model: Customer Segments

You're looking at the core groups Norwood Financial Corp. (NWFL), through its subsidiary Wayne Bank, serves across its footprint. This isn't just about who opens an account; it's about the specific financial needs they meet in Northeastern PA, New York, and now, Central PA.

The primary customer base is built on traditional community banking relationships. This includes retail customers who need everyday banking services like checking and savings accounts, mortgages for their homes, and various consumer loans. This segment underpins the massive deposit base, which stood at $2.074 billion as of September 30, 2025.

For the commercial side, small to mid-sized businesses are key. These clients require commercial loans to fund operations and growth, alongside treasury services to manage their cash flow efficiently. The loan book, totaling $1.815 billion on September 30, 2025, shows a heavy reliance on commercial real estate, which represented in excess of 40% of the total loan book as of the second quarter of 2025.

A significant, though less visible, segment involves municipal and government entities. These relationships are crucial because they contribute substantially to the low-cost funding structure. As of the third quarter of 2025, management noted that funding costs were supported by over $400 million in municipal deposits tied to market rates.

Norwood Financial Corp. also targets affluent clients through specialized services. This segment consists of high-net-worth individuals who utilize wealth management and trust services. Growth in fee income for the first nine months of 2025 was specifically attributed to these wealth management and trust activities.

Geographically, the customer base is defined by its core operating area, which has recently seen a strategic shift. The bank operates across distinct regions, serving customers in:

• Retail and commercial clients in Northeastern Pennsylvania.
• Customers in Delaware, Sullivan, Ontario, Otsego, and Yates Counties in New York.
• New markets in Central and Southeastern Pennsylvania following the acquisition of Presence Bank.

The expansion via the PB Bankshares merger is specifically designed to capture customers in higher-growth corridors of Pennsylvania, such as Chester, Lancaster, and Dauphin counties. The combined entity aims to serve as a premier community bank across these expanded territories.

Here's a quick look at the scale of the combined entity as of late 2025, reflecting the reach across these customer segments:

Metric	Value (as of Sept 30, 2025)	Context
Total Consolidated Assets	$2.412 billion	Reflects the core balance supporting all customer services.
Total Deposits	$2.074 billion	Primary funding source from retail, business, and municipal clients.
Total Loans Receivable	$1.815 billion	Represents lending to retail and commercial segments.
Geographic Footprint (Branches)	34 (Projected Combined)	Total offices across Northeastern, Central, and Southeastern PA, plus NY.

The composition of the lending book clearly shows where the commercial segment's needs are concentrated. You can see the breakdown of the loan portfolio relative to the total loan book size reported around mid-2025:

• Commercial Real Estate Loans: In excess of 40% of total loans.
• Other Commercial and Consumer Loans: The remaining portion of the $1.815 billion in loans.

The focus on wealth management is a clear effort to diversify revenue away from pure lending margins, targeting those clients who need asset management alongside their banking.

Norwood Financial Corp. (NWFL) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Norwood Financial Corp.'s operations as of late 2025, based on their strong Q3 2025 performance. For a bank, the cost structure is heavily weighted toward the cost of funds and personnel, so let's break down the numbers from the latest reports.

The primary cost of funding, Interest expense on deposits and borrowings, was reported at $11,734 thousand for the three months ended September 30, 2025. This is a key figure, though management noted that liability costs were decreasing compared to the prior year, helping the net interest margin expand to 3.63% in Q3 2025.

Personnel costs are the next major drain. Significant employee salaries and benefits for the same quarter totaled $6,696 thousand. This expense supports the operations across the network, which, as of the Q3 2025 announcement, included sixteen offices in Northeastern Pennsylvania and fourteen offices in select New York counties.

The physical and digital infrastructure also requires substantial outlay. Operating expenses for the branch network and infrastructure, categorized as Occupancy, furniture and equipment, came in at $1,361 thousand for the third quarter of 2025. For the digital side, Technology and data processing costs for digital services, listed as Data processing and related operations, were $1,087 thousand for the quarter.

A non-recurring, but important, cost to note is the impact of ongoing strategic activity. The quarter included $568 thousand of merger-related charges, specifically related to the proposed merger with Presence Bank. Excluding these charges, total quarterly expenses showed a much smaller increase of only 2.8% over the third quarter of 2024.

Here's a quick look at these key cost components for the three months ended September 30, 2025, all amounts in thousands of US dollars:

Cost Category	Q3 2025 Amount (in thousands)	YTD 9 Months 2025 Amount (in thousands)
Interest expense on deposits and borrowings	$11,734	$36,102
Salaries and employee benefits	$6,696	$19,773
Occupancy, furniture and equipment	$1,361	$4,088
Data processing and related operations	$1,087	$3,361

The efficiency ratio, which shows how much it costs to generate a dollar of revenue, was 56.3% for Q3 2025, an improvement from 66.0% in Q3 2024, showing better cost control relative to revenue growth. This efficiency is supported by strong non-interest income growth, which was up 9.2% for the first nine months of 2025.

To give you context on the liability side of the cost equation, the deposit base structure as of the reporting period gives insight into where interest expense originates:

• Time deposits: 41% of the $2.074 billion total deposits.
• Non-interest-bearing demand deposits: 21%.
• Interest-bearing demand deposits: 17%.

The total assets supporting this cost structure stood at $2.412 billion as of September 30, 2025. Finance: draft 13-week cash view by Friday.

Norwood Financial Corp. (NWFL) - Canvas Business Model: Revenue Streams

You're looking at how Norwood Financial Corp. actually brings in the money to run the business, which for a bank like this, is all about the spread between what it earns on assets and what it pays out on liabilities, plus fees for services.

The primary engine for Norwood Financial Corp. revenue is Net Interest Income (NII), which is the core of the banking model. For the third quarter of 2025, NII hit $20.5 million, showing a strong 28% year-over-year increase. This improvement reflects the successful repositioning done in late 2024, where asset yields increased while the cost of liabilities decreased.

A major driver for NII is the interest earned on the loan portfolio. As of the second quarter of 2025, the loans receivable balance stood at $1.791 billion. This asset base is the primary source of interest revenue. To give you a more current picture as of the end of Q3 2025, the loans receivable balance had grown further to $1.815 billion. The net interest margin (NIM) for Q3 2025 expanded to 3.63%, up 64 basis points from the third quarter of 2024.

Here's a look at the key revenue-generating assets and related performance metrics as of the latest reported periods:

Metric	Value / Period	Date / Context
Net Interest Income (NII)	$20.5 million	Q3 2025
Loans Receivable	$1.791 billion	June 30, 2025 (Q2 2025)
Loans Receivable (Latest)	$1.815 billion	September 30, 2025 (Q3 2025)
Net Interest Margin (NIM)	3.63%	Q3 2025

Beyond the interest spread, Norwood Financial Corp. generates revenue from non-interest sources, primarily service charges and fees. This stream is showing healthy growth, with non-interest income for the first nine months of 2025 increasing by 9.2% over the same period in 2024. This growth is attributed to activities like wealth management, trust services, and increased gains on loan sales.

The revenue profile is also set to benefit from strategic moves. The proposed acquisition of Presence Bank is expected to provide future accretion to earnings. Management estimates this deal will be approximately 10% accretive to earnings per share (EPS) in 2026. This future accretion is contingent on the deal closing, which was anticipated for late Q4 2025 or early Q1 2026.

The non-interest income streams include:

• Service charges and fees (up 9.2% YTD Q2 2025).
• Gains on loan sales.
• Revenue from wealth management and trust services activities.

Interest on investment securities and other earning assets is folded into the NII calculation, contributing to the overall NIM of 3.63% in Q3 2025. The CFO has even expressed hope that the NIM can start reaching towards 4%.

Finance: draft 13-week cash view by Friday.