Procore Technologies, Inc. (PCOR): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de la tecnología de la construcción, Procore Technologies, Inc. (PCOR) se erige como una fuerza transformadora, revolucionando cómo los profesionales de la construcción gestionan, colaboran y ejecutan proyectos complejos. Al aprovechar un modelo de negocio innovador que integra perfectamente soluciones de software de vanguardia con experiencia específica de la industria, Procore se ha convertido en una plataforma que cambia el juego que permite a las empresas de construcción de todos los tamaños a optimizar sus operaciones, mejorar la productividad e impulsar la eficiencia sin precedentes en el proyecto. ciclos de vida.

Procore Technologies, Inc. (PCOR) - Modelo de negocio: asociaciones clave

Integradores de software de construcción y socios de tecnología

Procore mantiene asociaciones estratégicas con múltiples plataformas de integración de software:

Autodesk	Plataforma de integración BIM 360
Rayo de azul	Integración de gestión de documentos de construcción
Microsoft	Integración de colaboración de Azure Cloud and Teams

Proveedores de servicios en la nube

La infraestructura de la nube de Procore se basa en:

• Amazon Web Services (AWS): proveedor de alojamiento principal de la nube
• Microsoft Azure: soporte secundario de infraestructura en la nube

Fabricantes de hardware

Manzana	Compatibilidad del dispositivo móvil iOS
Samsung	Soporte de plataforma móvil de Android
Dar a luz	Integración de la plataforma de escritorio empresarial

Empresas de consultoría de software empresarial

Las asociaciones de consultoría clave incluyen:

• Deloitte digital
• Acentuar
• Asesor de KPMG

Asociaciones de la industria de la construcción

Contratistas generales asociados de América	Colaboración de la industria y desarrollo de estándares
Asociación de Gestión Financiera de Construcción	Integración de tecnología financiera
Asociación Nacional de Constructores de Cienadas	Asociaciones de tecnología de construcción residencial

Procore Technologies, Inc. (PCOR) - Modelo de negocio: actividades clave

Desarrollo de software y mejora de la plataforma continua

En el año fiscal 2023, Procore invirtió $ 204.6 millones en investigación y desarrollo, lo que representa el 36.5% de los ingresos totales. La compañía mantiene un equipo de ingeniería de software de aproximadamente 650 profesionales dedicados a la mejora de la plataforma.

Métrico de desarrollo	2023 datos
Gasto de I + D	$ 204.6 millones
I + D como % de ingresos	36.5%
Tamaño del equipo de ingeniería de software	650 profesionales

Mantenimiento de la infraestructura en la nube

Procore opera una robusta infraestructura en la nube que respalda más de 2 millones de proyectos de construcción a nivel mundial. La compañía utiliza Amazon Web Services (AWS) para alojamiento de nube escalable y seguro.

• Total de proyectos respaldados: más de 2 millones
• Plataforma en la nube: Amazon Web Services (AWS)
• Compromiso de tiempo de actividad: 99.9% de disponibilidad de servicio

Servicios de atención al cliente y implementación

En 2023, Procore mantuvo un equipo de atención al cliente de más de 500 profesionales, proporcionando asistencia técnica 24/7 e orientación de implementación.

Métrico de soporte	2023 datos
Tamaño del equipo de atención al cliente	500+ profesionales
Disponibilidad de soporte	24/7

Investigación y desarrollo de tecnologías de gestión de la construcción

La I + D de Procore se centra en tecnologías emergentes como IA, aprendizaje automático y análisis predictivos para la gestión de la construcción. La compañía presenta un promedio de 15-20 solicitudes de patente anualmente.

• Áreas de enfoque tecnológico:
  • Inteligencia artificial
  • Aprendizaje automático
  • Análisis predictivo
• Solicitudes de patentes anuales: 15-20

Estrategias de marketing y adquisición de clientes

En 2023, Procore asignó $ 156.3 millones a los esfuerzos de ventas y marketing, lo que representa el 27.9% de los ingresos totales. La compañía se dirige a las empresas de construcción del mercado medio y de la empresa en múltiples sectores.

Métrico de marketing	2023 datos
Gasto de marketing	$ 156.3 millones
Marketing como % de ingresos	27.9%
Segmentos del mercado objetivo	Construcción del mercado medio y empresa

Procore Technologies, Inc. (PCOR) - Modelo de negocio: recursos clave

Plataforma de software de gestión de construcción avanzada basada en la nube

El principal recurso tecnológico de Procore es su plataforma integral de gestión de la construcción basada en la nube. A partir del cuarto trimestre de 2023, la plataforma admite:

• Más de 2 millones de proyectos de construcción a nivel mundial
• Más de 1.3 millones de usuarios en la plataforma
• Apoya la gestión de la construcción en más de 125 países

Métrica de plataforma	2023 datos
Total de proyectos gestionados	2,000,000+
Usuarios activos	1,300,000+
Alcance geográfico	125 países

Propiedad intelectual y tecnología patentada

A partir de 2023, Procore tiene:

• 237 patentes emitidas
• 127 Pensas de patentes pendientes
• Algoritmos de software patentados para la gestión de la construcción

Equipos de ingeniería calificada y desarrollo de productos

Métrico de equipo	2023 datos
Total de empleados de ingeniería	1,042
Personal de desarrollo de productos	678
Experiencia de ingeniería promedio	7.4 años

Datos e ideas de los clientes

Los recursos de datos del cliente de Procore incluyen:

• Datos del proyecto de construcción en múltiples sectores
• Análisis de rendimiento de más de 2 millones de proyectos
• Insights de optimización de flujo de trabajo en tiempo real

Fuerte capital financiero y recursos de inversión

Métrica financiera	Valor 2023
Ingresos totales	$ 924 millones
Equivalentes de efectivo y efectivo	$ 1.2 mil millones
Activos totales	$ 2.7 mil millones

Procore Technologies, Inc. (PCOR) - Modelo de negocio: propuestas de valor

Solución integral de software de gestión de la construcción

Procore Technologies ofrece una plataforma de gestión de la construcción basada en la nube con las siguientes métricas clave:

Métrico	Valor
Total de clientes	Más de 23,000 empresas de construcción (cuarto trimestre 2023)
Ingresos recurrentes anuales	$ 880.3 millones (2023 año fiscal)
Cobertura de la plataforma	Más de 125 países en todo el mundo

Herramientas de colaboración y comunicación del proyecto en tiempo real

Las características del software incluyen:

• Compartir documentos en tiempo real
• Accesibilidad móvil en más de 10 tipos de dispositivos
• Canales de comunicación integrados

Productividad y eficiencia mejoradas

Métrica de productividad	Porcentaje de mejora
Eficiencia de gestión de proyectos	Reducción del 38% en las tareas administrativas
Precisión de seguimiento de costos	42% mejoró el control financiero
Velocidad de finalización del proyecto	27% de plazos de proyecto más rápidos

Gestión de datos centralizados e informes

Capacidades clave de gestión de datos:

• Almacenamiento en la nube integrado: 4.2 petabytes de datos del proyecto
• Sistemas de informes automatizados
• Seguimiento de cumplimiento para más de 50 estándares regulatorios

Adaptabilidad de plataforma escalable

Tamaño del proyecto	Compatibilidad de la plataforma
Proyectos pequeños	$50,000 - $500,000
Proyectos medianos	$ 500,000 - $ 5 millones
Grandes proyectos	$ 5 millones - $ 100 millones+

Procore Technologies, Inc. (PCOR) - Modelo de negocios: relaciones con los clientes

Portales de soporte en línea de autoservicio

Procore ofrece un portal integral de soporte en línea con las siguientes características:

Canal de soporte	Disponibilidad	Acceso a los usuarios
Base de conocimiento en línea	24/7	100% de los clientes
Foros de apoyo comunitario	Continuo	Más de 1.3 millones de usuarios registrados
Centro de ayuda de autoservicio	Instante	Accesible a todos los niveles de suscripción

Gestión dedicada del éxito del cliente

Procore proporciona atención al cliente especializada a través de:

• Gerentes de cuentas dedicados para clientes empresariales
• Equipos de éxito del cliente con un tiempo de respuesta promedio de 2.5 horas
• Soporte de incorporación personalizado para nuevos clientes

Foros de usuarios y bases de conocimiento impulsados ​​por la comunidad

Plataforma comunitaria	Métricas de participación del usuario	Volumen de contenido
Procore Community Platform	Más de 250,000 usuarios mensuales activos	Más de 50,000 soluciones generadas por el usuario
Foros de discusión de usuarios	Promedio de 15,000 interacciones mensuales	500+ nuevas discusiones por semana

Servicios regulares de capacitación en productos y incorporación

Las ofertas de capacitación incluyen:

• Capacitación en seminarios web en vivo: 200+ sesiones anualmente
• Programas de certificación para 7 pistas de productos diferentes
• Biblioteca de capacitación en video a pedido con más de 500 videos instructivos

Gestión de cuentas personalizada para clientes empresariales

Nivel de soporte empresarial	Segmentos de cliente	Características de soporte
Soporte empresarial premium	Las 500 empresas de construcción principales	Gerente de éxito dedicado, revisiones comerciales trimestrales
Gestión de cuentas estratégicas	Fortune 1000 empresas de construcción	Soporte de integración personalizada, asistencia técnica 24/7

Procore Technologies, Inc. (PCOR) - Modelo de negocio: canales

Equipo de ventas directas

A partir del cuarto trimestre de 2023, Procore mantiene un equipo de ventas directo de 1,242 representantes de ventas. La cuota de ventas anual promedio por representante es de $ 1.2 millones. La compensación total del equipo de ventas en 2023 fue de $ 87.4 millones.

Métrica del equipo de ventas	2023 datos
Representantes de ventas totales	1,242
Cuota de ventas promedio por representante	$1,200,000
Compensación total del equipo de ventas	$87,400,000

Sitio web en línea y marketing digital

El gasto de marketing digital de Procore en 2023 fue de $ 42.6 millones. El tráfico del sitio web alcanzó 3.2 millones de visitantes únicos mensualmente. Los canales de marketing digital generaron el 58% de la adquisición total de clientes.

• Gasto de marketing digital: $ 42.6 millones
• Visitantes mensuales del sitio web: 3.2 millones
• Adquisición de clientes a través de canales digitales: 58%

Modelo de distribución de software como servicio (SaaS)

Los ingresos recurrentes anuales de SaaS de Procore (ARR) en 2023 fueron de $ 678.3 millones. La tasa de conversión de suscripción fue del 42%. Valor promedio del contrato del cliente: $ 65,400 anuales.

Métrica de distribución de SaaS	Valor 2023
Ingresos recurrentes anuales	$678,300,000
Tasa de conversión de suscripción	42%
Valor promedio del contrato del cliente	$65,400

Redes de referencia de socios

La red de socios de Procore incluye 782 socios de tecnología y servicio. Los ingresos generados por socios en 2023 fueron de $ 156.2 millones, lo que representa el 23% de los ingresos totales de la compañía.

• Total de tecnología y socios de servicio: 782
• Ingresos generados por socios: $ 156,200,000
• Porcentaje de ingresos totales de los socios: 23%

Conferencias de la industria y ferias comerciales

Procore participó en 47 conferencias de la industria en 2023. La inversión total de la conferencia y la feria comercial fue de $ 9.3 millones. Estos eventos generaron 312 clientes potenciales directos de los clientes empresariales.

Métrica de la conferencia y feria comercial	2023 datos
Conferencias totales a las que asistió	47
Inversión total	$9,300,000
Directores directos de los clientes potenciales generados	312

Procore Technologies, Inc. (PCOR) - Modelo de negocio: segmentos de clientes

Grandes empresas de construcción empresarial

A partir del cuarto trimestre de 2023, Procore sirve a 245 de los 400 contratistas principales de Ingeniery News Regraft (ENR). Ingresos anuales de grandes clientes empresariales: $ 356.7 millones.

Características de segmento	Penetración del mercado
Ingresos anuales de construcción	$ 500m+ por empresa
Número de clientes empresariales	245 empresas
Valor de contrato promedio	$ 1.45 millones anuales

Empresas de construcción de tamaño mediano

Procore apunta a empresas de construcción medianas con ingresos anuales entre $ 50 millones y $ 500 millones.

• CLIENTES SERMENOS TOTALES DE MEDIO: 3,750
• Valor promedio del contrato anual: $ 225,000
• Contribución de ingresos del segmento: $ 84.3 millones

Empresas de construcción pequeñas a medianas

La plataforma de Procore atiende a empresas de construcción más pequeñas con ingresos anuales de menos de $ 50 millones.

Detalles de segmento	Métrica
Total de clientes pequeños/medianos de negocios	8.675 empresas
Valor de contrato promedio	$ 45,000 anualmente
Ingreso de segmento	$ 39.4 millones

Empresas de arquitectura e ingeniería

Procore ofrece soluciones de software especializadas para profesionales de arquitectura e ingeniería.

• Total de A/E Firma Clientes: 2,350
• Valor anual promedio del contrato: $ 165,000
• Contribución de ingresos del segmento: $ 38.7 millones

Contratistas generales y contratistas de comercio especializado

La plataforma de Procore atiende específicamente a contratistas comerciales generales y especializados en varios dominios de construcción.

Tipo de contratista	Recuento de clientes	Contribución de ingresos
Contratistas generales	5.400 clientes	$ 187.6 millones
Contratistas de comercio especializado	4.225 clientes	$ 142.3 millones

Procore Technologies, Inc. (PCOR) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, Procore Technologies reportó gastos de I + D de $ 297.8 millones, lo que representa el 36.4% de los ingresos totales.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2023	$ 297.8 millones	36.4%
2022	$ 250.5 millones	37.2%

Infraestructura en la nube y mantenimiento de tecnología

La infraestructura en la nube y los costos de mantenimiento de tecnología para Procore en 2023 totalizaron aproximadamente $ 82.3 millones.

• Costos de alojamiento de Amazon Web Services (AWS): $ 45.6 millones
• Mantenimiento de la infraestructura de red: $ 21.7 millones
• Seguridad y cumplimiento de la tecnología: $ 15.0 millones

Inversiones de ventas y marketing

Los gastos de ventas y marketing de Procore para 2023 alcanzaron $ 390.2 millones, lo que representa el 47.8% de los ingresos totales.

Canal de marketing	Gasto
Publicidad digital	$ 98.5 millones
Marketing de conferencias y eventos	$ 45.3 millones
Compensación del equipo de ventas	$ 246.4 millones

Compensación de empleados y adquisición de talento

Los gastos totales relacionados con los empleados para 2023 fueron de $ 512.6 millones.

• Salarios base: $ 342.4 millones
• Compensación basada en acciones: $ 105.8 millones
• Reclutamiento e incorporación: $ 64.4 millones

Servicios de atención al cliente y implementación

Los costos de atención al cliente e implementación para 2023 ascendieron a $ 156.7 millones.

Categoría de apoyo	Gasto
Personal de apoyo técnico	$ 87.3 millones
Especialistas de implementación	$ 69.4 millones

Procore Technologies, Inc. (PCOR) - Modelo de negocios: flujos de ingresos

Licencias de software basadas en suscripción

Procore Technologies genera $ 849.3 millones en ingresos recurrentes anuales a partir del cuarto trimestre de 2023. El modelo basado en suscripción de la compañía ofrece precios escalonados en las plataformas de software de gestión de la construcción.

Nivel de suscripción	Contribución anual de ingresos
Nivel básico	$ 237.1 millones
Nivel profesional	$ 412.6 millones
Nivel empresarial	$ 199.6 millones

Tarifas de implementación de software empresarial

Los servicios de implementación generaron $ 72.4 millones en ingresos durante el año fiscal 2023, lo que representa el 8.5% de los ingresos totales de la compañía.

Actualizaciones de módulos y funciones adicionales

Procore genera $ 126.7 millones a partir de ventas adicionales de características y módulos, con una tasa promedio de venta adicional del 24% por cliente existente.

• Módulo de análisis avanzado: $ 42.3 millones
• Actualización de gestión de riesgos: $ 35.9 millones
• Herramientas de colaboración móvil: $ 48.5 millones

Servicios profesionales y consultoría

Los ingresos por servicios profesionales alcanzaron los $ 98.6 millones en 2023, con un valor de compromiso de consultoría promedio de $ 87,500.

Ingresos del programa de capacitación y certificación

Los programas de capacitación y certificación generaron $ 24.2 millones en 2023, con 15,700 profesionales únicos certificados.

Nivel de certificación	Contribución de ingresos	Número de profesionales certificados
Certificación básica	$ 8.7 millones	7,200
Certificación avanzada	$ 12.5 millones	6,500
Certificación de expertos	$ 3 millones	2,000

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Value Propositions

Single, connected platform for all project stakeholders

Procore Technologies, Inc. provides a unified technology platform that connects all stakeholders on a project. As of late 2025, over three million projects have run on Procore across more than 150+ countries. The stickiness of this platform is evidenced by the gross revenue retention rate, which held at 95% in the third quarter of 2025. The total number of organic customers contributing more than $100,000 of annual recurring revenue reached 2,602 as of September 30, 2025.

Reducing project risk and eliminating rework (28% of time lost)

The platform directly addresses massive industry inefficiencies. Construction professionals report that 28% of project time is wasted due to rework. Furthermore, the industry globally averages a 20% cost overrun on projects. Procore Technologies, Inc. is built to mitigate this risk through data-driven insights. The full-year 2025 revenue guidance reflects the value captured, projected to be between $1,312 million and $1,314 million.

AI-driven insights and automation for enhanced productivity

Procore Technologies, Inc. embeds its intelligence layer, Procore Helix, to drive productivity gains. One major pain point addressed is the 18% of project time lost searching for data. New AI innovations announced at Groundbreak 2025 include expanded features for Procore Assist, which allows users to find information from specs, RFIs, and building codes in seconds. Field Scheduling, embedded in the platform, uses AI to predict delays by analyzing RFIs, observations, and weather data. Over half of construction leaders, specifically 55%, expect automation to disrupt the industry within the next five years.

Real-time collaboration across the construction lifecycle

The unified platform supports real-time data sharing, which is crucial for design and execution. Procore Technologies, Inc. announced acquisitions in mid-2025 to double down on Building Information Modeling (BIM), which 49% of construction professionals anticipate increased use of for design collaboration and clash detection. The platform now has 17,623 total organic customers as of Q3 2025. The high gross revenue retention rate of 95% in Q3 2025 shows customers are realizing ongoing collaborative value.

Streamlining financial processes and budget management

Procore Technologies, Inc. automates and clarifies financial workflows. Quick-Start Workflows designed to streamline financial processes automatically appeared in the Workflows tool starting April 1, 2025. Enhancements to the Owner Invoice feature now include columns for Gross Amount, Net Amount, along with Previous and Current Changes to improve data visibility. Similarly, the Commitment Invoice feature now includes Gross Amount, Net Amount, and Commitment Value. The non-GAAP gross margin for Q3 2025 was 84%, underpinning the efficiency of the software delivery model.

Value Proposition Area	Key Metric/Data Point	Context/Timeframe
Platform Scale	17,623 organic customers	As of September 30, 2025
Platform Stickiness	95% gross revenue retention rate	Third Quarter 2025
Rework Impact Addressed	28% of project time wasted on rework	Industry statistic
Data Search Inefficiency Addressed	18% of project time lost searching for data	Industry statistic
AI Adoption Expectation	55% of construction leaders expect automation disruption	Within the next five years
Financial Visibility	Owner Invoice includes Gross Amount, Net Amount, and Previous and Current Changes columns	August 2025 update
Financial Efficiency	84% non-GAAP gross margin	Third Quarter 2025

• Procore Assist provides contextually relevant answers on-demand from specs, RFIs, submittals, and building codes in seconds.
• Procore Pay enhancements include Joint Check Management to automate compliance.
• The company is projecting full-year 2025 revenue between $1,312 million and $1,314 million.
• The Debt-to-Equity ratio stood at approximately 0.02 as of late 2025.
• The company added 122 net new organic customers in the third quarter of 2025.

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Customer Relationships

You're looking at how Procore Technologies, Inc. (PCOR) keeps its construction customers locked in and growing with the platform. It's a relationship game built on high-value contracts and continuous platform expansion, which is why the numbers look the way they do.

Focus on a high gross revenue retention rate of 95%

This metric tells you how sticky the platform is. For the third quarter of 2025, Procore Technologies, Inc. achieved a gross revenue retention rate of exactly 95%. That means, even after accounting for churn and downgrades, the revenue retained from the existing customer base was 95% of what it was the prior year for that cohort. This high rate is the bedrock of their financial stability, especially as they focus on larger, more complex projects.

High-touch enterprise sales and account management

The focus on high-value customers is clear when you look at the enterprise segment growth. As of September 30, 2025, the number of organic customers contributing more than $100,000 of annual recurring revenue reached 2,602. That specific segment grew year-over-year by 15%. Overall, Procore Technologies, Inc. ended Q3 2025 with a total of 17,623 organic customers, having added 122 net new organic customers in that quarter alone. This suggests a sales and account management structure geared toward landing and expanding within larger firms, which is consistent with their self-assessment as a premium product.

The platform's reach is global, with over three million projects having run on Procore across more than 150+ countries. The primary customer segments driving this relationship are General Contractors, Specialty Contractors, and Project Owners/Developers.

Dedicated professional services for implementation and training

For customers with more complex needs or specific project requirements, Procore Technologies, Inc. offers professional services. These services can include strategic consulting to optimize platform utilization, custom workflow development, and assistance with data migration. The commitment to customer success, which drives that 95% retention, is supported by these tailored post-sales engagements. If onboarding takes 14+ days, churn risk rises, so efficient deployment is key.

Self-service support via the Procore Community and knowledge base

To support the massive user base of over 17,623 organic customers, Procore Technologies, Inc. maintains resources for self-service. The company points to its Community, the Procore Construction Network, and its various educational resources, including webinars and product updates, as part of its connected global platform. The focus on community engagement is a trend in 2025, with many brands moving toward dedicated platforms to improve self-service and quick issue resolution.

Continuous product innovation and feature releases (e.g., Groundbreak 2025)

Customer relationships are reinforced by continuous platform evolution, often showcased at their annual event. Procore Technologies, Inc. hosted Groundbreak 2025 in Houston, which drew nearly 6,000 attendees. At this event, the company announced significant AI innovations, including expanded features for Procore Assist and the Open Beta release for Procore Agent Builder. These releases focus on turning static project data into dynamic intelligence, with new features like Photo Intelligence and multilingual support (Spanish and Polish).

Here's a quick look at the recent product focus:

• Procore Helix: The intelligence layer powering AI and analytics.
• Procore Agent Builder: Now in Open Beta, for custom AI workflow automation.
• Procore Assist Upgrades: Including Photo Intelligence and mobile access.
• Integrated Scheduling: Released in Open Beta, shifting focus to proactive risk management.

The company is clearly embedding AI directly into day-to-day workflows, which is a strategic inflection point for their customers.

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Channels

You're looking at how Procore Technologies, Inc. gets its software platform in front of construction firms, which is a mix of direct selling, digital reach, and partner enablement. Here's the data on those routes as of late 2025.

Direct sales force targeting large and mid-market construction firms

Procore Technologies, Inc. has been actively scaling its direct sales capacity, transitioning its structure to better support global go-to-market initiatives. The company has been meeting its weekly hiring targets for sales team expansion, which analysts previously estimated could contribute 3% growth from sales force expansions alone.

The focus remains on capturing larger customers, evidenced by key customer metrics:

• Number of organic customers contributing more than $100,000 of Annual Recurring Revenue (ARR) totaled 2,602 as of September 30, 2025.
• This figure represented a 15% year-over-year increase as of the third quarter of 2025.
• In the fourth quarter of 2024, the number of customers contributing more than $1M in ARR increased by 39% year-over-year.
• Total organic customers reached 17,623 as of September 30, 2025.

Procore App Marketplace for third-party software distribution

The Procore App Marketplace acts as a crucial channel by extending platform functionality through integrations. This ecosystem is a gateway to hundreds of solutions that enhance workflows across areas like accounting, BIM, and scheduling. The platform aims to create a fully connected construction ecosystem through these third-party applications.

The value of this channel is seen in the platform's overall stickiness, with a reported gross revenue retention rate of 95% in the third quarter of 2025.

International expansion efforts in key global markets

International growth is a stated priority, with the platform running on projects across 150+ countries. While the core market remains strong, international performance shows distinct growth rates:

Reporting Period	International Revenue Growth (YoY)	Constant Currency Growth (YoY)
Q1 FY2025	18%	20%
Q2 FY2025	13%	16%
Q4 2024	19%	N/A

One analyst estimate suggested that international markets could contribute 4% to Procore Technologies, Inc.'s annual revenue growth.

Digital marketing and industry events (e.g., Groundbreak)

Industry events serve as major touchpoints for customer engagement, partner networking, and product announcements. Procore Technologies, Inc.'s annual conference, Groundbreak, has seen significant scale:

• Groundbreak 2025 wrapped with nearly 6,000 attendees.
• Groundbreak 2024 hosted more than 4,500 attendees from 35 countries.
• The 2025 event featured over 200 speakers and more than 70 breakout sessions.
• The Groundbreak 2025 expo hall included 149 exhibitors.

These events are used to showcase major platform updates, such as the announcements around Procore Assist and the Open Beta release for Procore Agent Builder at Groundbreak 2025.

Referral network from satisfied customers and partners

While specific referral revenue percentages aren't public, customer satisfaction metrics point to strong organic advocacy. The company achieved a gross revenue retention rate of 95% in the third quarter of 2025. This high retention, coupled with the growth in high-value customers, suggests strong product-market fit that fuels word-of-mouth and partner-driven expansion.

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Customer Segments

You're looking at the core of Procore Technologies, Inc.'s revenue engine-who actually pays for the platform. Honestly, the customer base is intentionally broad because construction is a massive, fragmented industry. Procore Technologies, Inc. targets the entire project lifecycle ecosystem, which means they aren't just selling to one type of company; they are selling to everyone who touches a project.

The platform serves a wide spectrum of construction players. This ranges from smaller operations managing just a few million dollars in annual construction volume right up to the global enterprises managing billions. This breadth is key to their platform strategy, aiming for adoption across all stakeholders on a project.

The primary customer segments Procore Technologies, Inc. focuses on are:

• General Contractors (GPs) of all sizes
• Specialty Contractors (Subs) across various trades
• Project Owners and Developers managing capital projects

Procore Technologies, Inc. has successfully penetrated the market across these groups. As of the third quarter of 2025, the total number of organic customers stood at 17,623. This shows consistent growth in the overall user base.

The real financial weight, however, comes from the larger, more deeply embedded clients. These are the customers you want to watch closely for revenue stability. Procore Technologies, Inc. has 2,602 customers over $100k ARR as of September 30, 2025. That specific cohort grew by 15% year-over-year as of that date.

Drilling down into that high-value group, you see the enterprise focus:

Customer Metric	Count (as of Q3 2025)	Context
Customers with >$100k ARR	2,602	Represents significant platform commitment
Customers with >$1M+ ARR	86	Top-tier enterprise clients

These large enterprise clients represent the goal for many firms seeking standardized operations. Global construction firms are a key target here, as the platform helps drive consistency across disparate geographies. While specific numbers for global firms aren't broken out separately, the international footprint is evident: Non-U.S. revenue accounted for 15% of total revenue in 2024, and over 3 million projects have run on Procore across 150+ countries.

The platform's value proposition is designed to capture these different segments by facilitating collaboration between them. For instance, the focus on Project Owners and Developers is crucial because their adoption drives platform use by their General Contractors and Specialty Contractors. If onboarding takes 14+ days, churn risk rises, especially with smaller subs who need quick value.

The composition of the user base, including general contractors, subcontractors, project managers, architects, engineers, and owners, confirms Procore Technologies, Inc.'s strategy to be the central operating system for construction, not just a tool for one role. Finance: draft 13-week cash view by Friday.

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Cost Structure

You're looking at the cost side of Procore Technologies, Inc.'s business as of late 2025. The structure is typical for a high-growth, enterprise Software-as-a-Service (SaaS) company, meaning significant upfront investment in growth outpaces immediate GAAP profitability, even as non-GAAP operating leverage improves.

The most recent detailed operating expense breakdown we have is from the first quarter of 2025, which shows the scale of investment required to maintain platform leadership and acquire customers. For the three months ended March 31, 2025, total operating expenses reached $281.951 million, resulting in a GAAP Loss from Operations of ($36.245 million) on revenue of $310.632 million.

High cost of research and development (R&D) for platform innovation

Procore Technologies, Inc. must continuously invest heavily in R&D to keep its platform ahead, especially with the stated focus on AI innovations like Procore Assist and Agent Builder. This spending fuels the core value proposition-a unified, modern platform for the construction industry.

• R&D expense for the three months ended March 31, 2025, was $87.609 million.
• This represents approximately 28.2% of the Q1 2025 revenue of $310.632 million.
• The company is investing to maintain its position as the clear market leader in a massive, under-penetrated industry.

Significant sales and marketing (S&M) expenses for customer acquisition

Acquiring and expanding the customer base is a major cost driver, though the high Gross Revenue Retention rate of 95% in Q3 2025 suggests strong long-term value from each customer once onboarded. The go-to-market model is clearly resource-intensive.

Here's a look at the S&M spend relative to other operating costs, using the Q1 2025 data as the most granular view:

Expense Category (Q1 2025, in thousands)	Amount	% of Total Operating Expenses
Sales and Marketing (S&M)	$138,684	49.2%
Research and Development (R&D)	$87,609	31.1%
General and Administrative (G&A)	$55,658	19.7%

The S&M spend of $138.684 million for the quarter was the single largest cost component, underscoring the focus on scaling the customer base, which reached 17,623 organic customers by September 30, 2025.

Stock-based compensation (SBC) driving GAAP net losses

Stock-based compensation is a substantial non-cash expense that directly contributes to the GAAP net loss, even as the business generates positive operating cash flow. Management emphasizes non-GAAP metrics to show the underlying operational performance without this accounting charge.

• Total stock-based compensation expense for the three months ended March 31, 2025, was $51.024 million.
• This single expense item was larger than the entire G&A expense for that quarter.
• For Q3 2025, the company reported a GAAP Net Loss of $9.1 million, while simultaneously achieving a positive Operating Cash Inflow of $88 million.

Cloud hosting and infrastructure costs for a global SaaS platform

While Procore Technologies, Inc. does not break out cloud hosting as a separate line item, these costs are embedded within Cost of Revenue, which is the primary component of the GAAP Gross Margin calculation. The platform supports over three million projects across 150+ countries, necessitating significant infrastructure spending.

The GAAP Gross Margin for Q3 2025 was 80%, meaning 20% of revenue was consumed by costs directly related to delivering the service, which includes cloud hosting, data center operations, and customer support personnel costs that are not classified under Operating Expenses.

Personnel costs for professional services and customer support

Personnel costs are the largest driver across all operating expense categories (S&M, R&D, G&A) and also contribute to the Cost of Revenue. The commitment to unrivaled customer support, which is included with every contract, requires a large, dedicated team, which is a key part of the cost structure.

The total operating expense in Q1 2025 was $281.951 million, which is overwhelmingly personnel-driven, covering the teams responsible for:

• Developing new features (R&D).
• Acquiring and supporting new customers (S&M).
• Handling day-to-day operations and compliance (G&A).

For the full year 2025, management guides for a 14% non-GAAP operating margin, signaling that while costs are high, they are scaling more efficiently than revenue, which is expected to grow by 14% year-over-year.

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Revenue Streams

You're looking at the financial engine of Procore Technologies, Inc. (PCOR), and the story here is overwhelmingly about recurring revenue, which is what software-as-a-service (SaaS) investors love to see. The primary revenue stream is definitely the subscription-based SaaS fees you charge for platform access and use. This creates that predictable, high-retention income base we track so closely.

For the full fiscal year 2025, Procore Technologies, Inc. is guiding total revenue in the range of $1.312 billion to $1.314 billion. That guidance, raised after Q3 2025 results, represents a solid year-over-year growth rate of 14% over the prior year's actual revenue. To give you a snapshot of the current run rate, Q3 2025 revenue itself hit $339 million, showing consistent execution even as the company focuses on operational leverage.

Expansion revenue is the next big lever, coming from cross-selling additional product modules to the existing customer base. This is where the land-and-expand strategy really pays off. Honestly, the numbers show this is working well; for instance, approximately 83% of the Q1 2025 revenue growth stemmed from existing customers expanding their use of the platform. The average Procore customer buys 3-4 products, and enterprise customers often utilize 5-6 modules, which is a testament to the platform's stickiness and the success of that cross-sell motion.

The quality of that expansion is visible in the growth of your largest customers. Revenue derived from larger deals, specifically those in the 6- and 7-figure Annual Recurring Revenue (ARR) bracket, is reported as growing 21% year-over-year, showing that the biggest construction firms are standardizing on the platform. This is supported by the fact that the number of organic customers contributing over $100,000 in ARR reached 2,602 as of September 30, 2025, marking a 15% increase year-over-year.

Finally, you must account for professional services and implementation fees. While subscription revenue is the core, these fees cover the initial setup, training, and configuration required to get large, complex construction projects onto the platform efficiently. The high non-GAAP gross margin of 84% reported in Q3 2025 suggests that the bulk of the revenue is high-margin software, but these services are a necessary component of the overall customer acquisition and onboarding cost structure.

Here's a quick look at the key metrics underpinning this revenue structure as of late 2025:

Metric	Value/Amount	Period/Context
Full Year 2025 Revenue Guidance (Midpoint)	$1.313 billion	Full Year 2025 Outlook
Q3 2025 Revenue	$339 million	Q3 Ended September 30, 2025
Gross Revenue Retention (GRR)	95%	Q3 2025
Customers with > $100k ARR	2,602	As of September 30, 2025
6- and 7-Figure Deal YoY Growth	21%	As specified for this analysis

You can see the health of the installed base through these expansion indicators:

• Gross Revenue Retention rate was 95% in Q3 2025.
• Total organic customers ended Q3 2025 at 17,623.
• The total Annual Recurring Revenue (ARR) base was reported at $1.42 billion in Q3 2025.
• Non-GAAP Gross Margin for Q3 2025 was 84%.