Procore Technologies, Inc. (PCOR): Business Model Canvas

In der dynamischen Welt der Bautechnologie steht Procore Technologies, Inc. (PCOR) als transformative Kraft und revolutioniert die Art und Weise, wie Baufachleute komplexe Projekte verwalten, zusammenarbeiten und ausführen. Durch die Nutzung eines innovativen Geschäftsmodells, das modernste Softwarelösungen nahtlos mit branchenspezifischem Fachwissen verbindet, hat sich Procore zu einer bahnbrechenden Plattform entwickelt, die es Bauunternehmen jeder Größe ermöglicht, ihre Abläufe zu rationalisieren, die Produktivität zu steigern und eine beispiellose Effizienz über den gesamten Projektlebenszyklus hinweg zu erzielen.

Procore Technologies, Inc. (PCOR) – Geschäftsmodell: Wichtige Partnerschaften

Bausoftware-Integratoren und Technologiepartner

Procore unterhält strategische Partnerschaften mit mehreren Software-Integrationsplattformen:

Autodesk	BIM 360-Integrationsplattform
Blaustrahl	Integration der Baudokumentenverwaltung
Microsoft	Integration von Azure Cloud und Teams-Zusammenarbeit

Cloud-Service-Anbieter

Die Cloud-Infrastruktur von Procore basiert auf:

• Amazon Web Services (AWS): Primärer Cloud-Hosting-Anbieter
• Microsoft Azure: Unterstützung der sekundären Cloud-Infrastruktur

Hardwarehersteller

Apfel	Kompatibilität mit iOS-Mobilgeräten
Samsung	Unterstützung für die mobile Android-Plattform
Dell	Integration der Enterprise-Desktop-Plattform

Beratungsunternehmen für Unternehmenssoftware

Zu den wichtigsten Beratungspartnerschaften gehören:

• Deloitte Digital
• Accenture
• KPMG-Beratung

Verbände der Bauwirtschaft

Assoziierte Generalunternehmer von Amerika	Zusammenarbeit mit der Industrie und Entwicklung von Standards
Verband für Baufinanzmanagement	Integration von Finanztechnologie
Nationaler Verband der Hausbauer	Technologiepartnerschaften im Wohnungsbau

Procore Technologies, Inc. (PCOR) – Geschäftsmodell: Hauptaktivitäten

Softwareentwicklung und kontinuierliche Plattformverbesserung

Im Geschäftsjahr 2023 investierte Procore 204,6 Millionen US-Dollar in Forschung und Entwicklung, was 36,5 % des Gesamtumsatzes entspricht. Das Unternehmen verfügt über ein Software-Engineering-Team von etwa 650 Fachleuten, die sich der Plattformverbesserung widmen.

Entwicklungsmetrik	Daten für 2023
F&E-Ausgaben	204,6 Millionen US-Dollar
F&E in % des Umsatzes	36.5%
Größe des Software-Engineering-Teams	650 Fachkräfte

Wartung der Cloud-Infrastruktur

Procore betreibt eine robuste Cloud-Infrastruktur, die weltweit über 2 Millionen Bauprojekte unterstützt. Das Unternehmen nutzt Amazon Web Services (AWS) für skalierbares und sicheres Cloud-Hosting.

• Gesamtzahl der unterstützten Projekte: Über 2 Millionen
• Cloud-Plattform: Amazon Web Services (AWS)
• Verfügbarkeitsverpflichtung: 99,9 % Serviceverfügbarkeit

Kundensupport und Implementierungsdienste

Im Jahr 2023 unterhielt Procore ein Kundensupport-Team aus mehr als 500 Fachleuten, das rund um die Uhr technische Unterstützung und Implementierungsberatung leistete.

Support-Metrik	Daten für 2023
Größe des Kundensupport-Teams	Über 500 Fachleute
Support-Verfügbarkeit	24/7

Forschung und Entwicklung von Baumanagementtechnologien

Die Forschung und Entwicklung von Procore konzentriert sich auf neue Technologien wie KI, maschinelles Lernen und prädiktive Analysen für das Baumanagement. Das Unternehmen reicht durchschnittlich 15 bis 20 Patentanmeldungen pro Jahr ein.

• Technologieschwerpunkte:
  • Künstliche Intelligenz
  • Maschinelles Lernen
  • Prädiktive Analytik
• Jährliche Patentanmeldungen: 15–20

Marketing- und Kundengewinnungsstrategien

Im Jahr 2023 stellte Procore 156,3 Millionen US-Dollar für Vertriebs- und Marketinganstrengungen bereit, was 27,9 % des Gesamtumsatzes entspricht. Das Unternehmen richtet sich an mittelständische und große Bauunternehmen aus verschiedenen Branchen.

Marketingmetrik	Daten für 2023
Marketingausgaben	156,3 Millionen US-Dollar
Marketing als % des Umsatzes	27.9%
Zielmarktsegmente	Mittelstands- und Unternehmensbau

Procore Technologies, Inc. (PCOR) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche cloudbasierte Baumanagement-Softwareplattform

Die wichtigste technologische Ressource von Procore ist seine umfassende cloudbasierte Baumanagementplattform. Ab dem vierten Quartal 2023 unterstützt die Plattform:

• Über 2 Millionen Bauprojekte weltweit
• Mehr als 1,3 Millionen Nutzer auf der Plattform
• Unterstützt das Baumanagement in über 125 Ländern

Plattformmetrik	Daten für 2023
Insgesamt verwaltete Projekte	2,000,000+
Aktive Benutzer	1,300,000+
Geografische Reichweite	125 Länder

Geistiges Eigentum und proprietäre Technologie

Ab 2023 hält Procore:

• 237 erteilte Patente
• 127 anhängige Patentanmeldungen
• Proprietäre Softwarealgorithmen für das Baumanagement

Kompetente Ingenieurs- und Produktentwicklungsteams

Teammetrik	Daten für 2023
Gesamtzahl der technischen Mitarbeiter	1,042
Mitarbeiter der Produktentwicklung	678
Durchschnittliche Erfahrung im Ingenieurwesen	7,4 Jahre

Kundendaten und Erkenntnisse

Zu den Kundendatenressourcen von Procore gehören:

• Bauprojektdaten über mehrere Sektoren hinweg
• Leistungsanalysen aus über 2 Millionen Projekten
• Einblicke in die Workflow-Optimierung in Echtzeit

Starkes Finanzkapital und Investitionsressourcen

Finanzkennzahl	Wert 2023
Gesamtumsatz	924 Millionen US-Dollar
Zahlungsmittel und Zahlungsmitteläquivalente	1,2 Milliarden US-Dollar
Gesamtvermögen	2,7 Milliarden US-Dollar

Procore Technologies, Inc. (PCOR) – Geschäftsmodell: Wertversprechen

Umfassende Softwarelösung für das Baumanagement

Procore Technologies bietet eine cloudbasierte Baumanagementplattform mit den folgenden Schlüsselkennzahlen:

Metrisch	Wert
Gesamtzahl der Kunden	Über 23.000 Baufirmen (4. Quartal 2023)
Jährlich wiederkehrender Umsatz	880,3 Millionen US-Dollar (Geschäftsjahr 2023)
Plattformabdeckung	Über 125 Länder weltweit

Echtzeit-Tools für Projektzusammenarbeit und Kommunikation

Zu den Softwarefunktionen gehören:

• Dokumentenfreigabe in Echtzeit
• Mobiler Zugriff auf mehr als 10 Gerätetypen
• Integrierte Kommunikationskanäle

Erhöhte Produktivität und Effizienz

Produktivitätsmetrik	Verbesserungsprozentsatz
Effizienz des Projektmanagements	38 % Reduzierung der Verwaltungsaufgaben
Genauigkeit der Kostenverfolgung	42 % verbesserte Finanzkontrolle
Projektabschlussgeschwindigkeit	27 % schnellere Projektlaufzeiten

Zentralisierte Datenverwaltung und Berichterstattung

Wichtige Datenverwaltungsfunktionen:

• Integrierter Cloud-Speicher: 4,2 Petabyte Projektdaten
• Automatisierte Berichtssysteme
• Compliance-Verfolgung für über 50 regulatorische Standards

Skalierbare Plattformanpassungsfähigkeit

Projektgröße	Plattformkompatibilität
Kleine Projekte	$50,000 - $500,000
Mittlere Projekte	500.000 bis 5 Millionen US-Dollar
Große Projekte	5 Millionen US-Dollar – 100 Millionen US-Dollar und mehr

Procore Technologies, Inc. (PCOR) – Geschäftsmodell: Kundenbeziehungen

Self-Service-Online-Supportportale

Procore bietet ein umfassendes Online-Supportportal mit folgenden Funktionen:

Support-Kanal	Verfügbarkeit	Benutzerzugriff
Online-Wissensdatenbank	24/7	100 % der Kunden
Community-Supportforen	Kontinuierlich	Über 1,3 Millionen registrierte Benutzer
Self-Service-Hilfecenter	Sofort	Für alle Abonnementstufen zugänglich

Dediziertes Kundenerfolgsmanagement

Procore bietet spezialisierten Kundensupport durch:

• Dedizierte Account Manager für Unternehmenskunden
• Kundenerfolgsteams mit einer durchschnittlichen Reaktionszeit von 2,5 Stunden
• Personalisierte Onboarding-Unterstützung für Neukunden

Community-gesteuerte Benutzerforen und Wissensdatenbanken

Community-Plattform	Kennzahlen zum Benutzerengagement	Inhaltsvolumen
Procore-Community-Plattform	Über 250.000 aktive monatliche Benutzer	Mehr als 50.000 benutzergenerierte Lösungen
Benutzerdiskussionsforen	Durchschnittlich 15.000 monatliche Interaktionen	Über 500 neue Diskussionen pro Woche

Regelmäßige Produktschulungen und Onboarding-Services

Zu den Schulungsangeboten gehören:

• Live-Webinar-Schulung: Mehr als 200 Sitzungen pro Jahr
• Zertifizierungsprogramme für 7 verschiedene Produktschienen
• On-Demand-Videoschulungsbibliothek mit über 500 Lehrvideos

Personalisierte Kontoverwaltung für Unternehmenskunden

Enterprise-Support-Level	Kundensegmente	Supportfunktionen
Premium-Enterprise-Support	Top 500 Bauunternehmen	Engagierter Erfolgsmanager, vierteljährliche Geschäftsbewertungen
Strategisches Account Management	Fortune-1000-Bauunternehmen	Kundenspezifischer Integrationssupport, technische Unterstützung rund um die Uhr

Procore Technologies, Inc. (PCOR) – Geschäftsmodell: Kanäle

Direktvertriebsteam

Im vierten Quartal 2023 unterhält Procore ein Direktvertriebsteam von 1.242 Vertriebsmitarbeitern. Die durchschnittliche jährliche Verkaufsquote pro Vertreter beträgt 1,2 Millionen US-Dollar. Die Gesamtvergütung des Vertriebsteams belief sich im Jahr 2023 auf 87,4 Millionen US-Dollar.

Vertriebsteam-Metrik	Daten für 2023
Gesamtzahl der Vertriebsmitarbeiter	1,242
Durchschnittliche Verkaufsquote pro Vertreter	$1,200,000
Gesamtvergütung des Vertriebsteams	$87,400,000

Online-Website und digitales Marketing

Die Ausgaben für digitales Marketing von Procore beliefen sich im Jahr 2023 auf 42,6 Millionen US-Dollar. Der Website-Verkehr erreichte monatlich 3,2 Millionen einzelne Besucher. Digitale Marketingkanäle generierten 58 % der gesamten Kundenakquise.

• Ausgaben für digitales Marketing: 42,6 Millionen US-Dollar
• Monatliche Website-Besucher: 3,2 Millionen
• Kundengewinnung über digitale Kanäle: 58 %

Software-as-a-Service (SaaS)-Verteilungsmodell

Der jährliche wiederkehrende SaaS-Umsatz (ARR) von Procore belief sich im Jahr 2023 auf 678,3 Millionen US-Dollar. Die Abonnement-Umwandlungsrate betrug 42 %. Durchschnittlicher Kundenvertragswert: 65.400 USD pro Jahr.

SaaS-Verteilungsmetrik	Wert 2023
Jährlich wiederkehrender Umsatz	$678,300,000
Abonnement-Umrechnungsrate	42%
Durchschnittlicher Kundenvertragswert	$65,400

Partner-Empfehlungsnetzwerke

Das Partnernetzwerk von Procore umfasst 782 Technologie- und Servicepartner. Der durch Partner generierte Umsatz belief sich im Jahr 2023 auf 156,2 Millionen US-Dollar, was 23 % des Gesamtumsatzes des Unternehmens entspricht.

• Gesamtzahl der Technologie- und Servicepartner: 782
• Von Partnern generierter Umsatz: 156.200.000 US-Dollar
• Prozentsatz des Gesamtumsatzes mit Partnern: 23 %

Branchenkonferenzen und Messen

Procore nahm im Jahr 2023 an 47 Branchenkonferenzen teil. Die gesamten Konferenz- und Messeinvestitionen beliefen sich auf 9,3 Millionen US-Dollar. Diese Veranstaltungen generierten 312 direkte Unternehmenskunden-Leads.

Messdaten für Konferenzen und Messen	Daten für 2023
Gesamtzahl der besuchten Konferenzen	47
Gesamtinvestition	$9,300,000
Direkte Generierung von Unternehmens-Leads	312

Procore Technologies, Inc. (PCOR) – Geschäftsmodell: Kundensegmente

Große Bauunternehmen

Im vierten Quartal 2023 beliefert Procore 245 der 400 größten Auftragnehmer des Engineering News-Record (ENR). Jahresumsatz mit großen Unternehmenskunden: 356,7 Millionen US-Dollar.

Segmentmerkmale	Marktdurchdringung
Jährliche Baueinnahmen	500 Mio. USD+ pro Unternehmen
Anzahl der Unternehmenskunden	245 Unternehmen
Durchschnittlicher Vertragswert	1,45 Millionen US-Dollar pro Jahr

Mittelständische Bauunternehmen

Procore richtet sich an mittelständische Bauunternehmen mit einem Jahresumsatz zwischen 50 und 500 Millionen US-Dollar.

• Gesamtkundenzahl mittelständischer Unternehmen: 3.750
• Durchschnittlicher jährlicher Vertragswert: 225.000 US-Dollar
• Umsatzbeitrag des Segments: 84,3 Millionen US-Dollar

Kleine bis mittlere Bauunternehmen

Die Plattform von Procore bedient kleinere Bauunternehmen mit einem Jahresumsatz von unter 50 Millionen US-Dollar.

Segmentdetails	Metriken
Gesamtzahl der kleinen und mittleren Geschäftskunden	8.675 Unternehmen
Durchschnittlicher Vertragswert	45.000 $ jährlich
Segmentumsatz	39,4 Millionen US-Dollar

Architektur- und Ingenieurbüros

Procore bietet spezialisierte Softwarelösungen für Architekten und Ingenieure.

• Gesamtkundenzahl der A/E-Firmen: 2.350
• Durchschnittlicher jährlicher Vertragswert: 165.000 US-Dollar
• Umsatzbeitrag des Segments: 38,7 Millionen US-Dollar

Generalunternehmer und Fachhandelsunternehmer

Die Plattform von Procore richtet sich speziell an General- und Spezialunternehmer in verschiedenen Baubereichen.

Auftragnehmertyp	Kundenanzahl	Umsatzbeitrag
Generalunternehmer	5.400 Kunden	187,6 Millionen US-Dollar
Fachhandelsunternehmen	4.225 Kunden	142,3 Millionen US-Dollar

Procore Technologies, Inc. (PCOR) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungskosten

Für das Geschäftsjahr 2023 meldete Procore Technologies Forschungs- und Entwicklungskosten in Höhe von 297,8 Millionen US-Dollar, was 36,4 % des Gesamtumsatzes entspricht.

Geschäftsjahr	F&E-Ausgaben	Prozentsatz des Umsatzes
2023	297,8 Millionen US-Dollar	36.4%
2022	250,5 Millionen US-Dollar	37.2%

Wartung der Cloud-Infrastruktur und -Technologie

Die Wartungskosten für Cloud-Infrastruktur und Technologie beliefen sich für Procore im Jahr 2023 auf rund 82,3 Millionen US-Dollar.

• Hostingkosten für Amazon Web Services (AWS): 45,6 Millionen US-Dollar
• Wartung der Netzwerkinfrastruktur: 21,7 Millionen US-Dollar
• Technologiesicherheit und Compliance: 15,0 Millionen US-Dollar

Vertriebs- und Marketinginvestitionen

Die Vertriebs- und Marketingausgaben von Procore beliefen sich im Jahr 2023 auf 390,2 Millionen US-Dollar, was 47,8 % des Gesamtumsatzes entspricht.

Marketingkanal	Ausgaben
Digitale Werbung	98,5 Millionen US-Dollar
Konferenz- und Eventmarketing	45,3 Millionen US-Dollar
Vergütung des Vertriebsteams	246,4 Millionen US-Dollar

Mitarbeitervergütung und Talentakquise

Die gesamten mitarbeiterbezogenen Ausgaben beliefen sich im Jahr 2023 auf 512,6 Millionen US-Dollar.

• Grundgehälter: 342,4 Millionen US-Dollar
• Aktienbasierte Vergütung: 105,8 Millionen US-Dollar
• Rekrutierung und Onboarding: 64,4 Millionen US-Dollar

Kundensupport und Implementierungsdienste

Die Kundensupport- und Implementierungskosten für 2023 beliefen sich auf 156,7 Millionen US-Dollar.

Support-Kategorie	Ausgaben
Mitarbeiter des technischen Supports	87,3 Millionen US-Dollar
Implementierungsspezialisten	69,4 Millionen US-Dollar

Procore Technologies, Inc. (PCOR) – Geschäftsmodell: Einnahmequellen

Abonnementbasierte Softwarelizenzierung

Procore Technologies erwirtschaftet ab dem vierten Quartal 2023 einen wiederkehrenden Jahresumsatz von 849,3 Millionen US-Dollar. Das abonnementbasierte Modell des Unternehmens bietet gestaffelte Preise für alle Baumanagement-Softwareplattformen.

Abonnementstufe	Jährlicher Umsatzbeitrag
Basisstufe	237,1 Millionen US-Dollar
Professionelle Stufe	412,6 Millionen US-Dollar
Enterprise-Stufe	199,6 Millionen US-Dollar

Gebühren für die Implementierung von Unternehmenssoftware

Implementierungsdienste erwirtschafteten im Geschäftsjahr 2023 einen Umsatz von 72,4 Millionen US-Dollar, was 8,5 % des Gesamtumsatzes des Unternehmens entspricht.

Zusätzliche Modul- und Funktions-Upgrades

Procore erwirtschaftet 126,7 Millionen US-Dollar durch den Verkauf zusätzlicher Funktionen und Module, mit einer durchschnittlichen Upselling-Rate von 24 % pro bestehendem Kunden.

• Advanced Analytics-Modul: 42,3 Millionen US-Dollar
• Risikomanagement-Upgrade: 35,9 Millionen US-Dollar
• Mobile Kollaborationstools: 48,5 Millionen US-Dollar

Professionelle Dienstleistungen und Beratung

Der Umsatz mit professionellen Dienstleistungen erreichte im Jahr 2023 98,6 Millionen US-Dollar, mit einem durchschnittlichen Beratungswert von 87.500 US-Dollar.

Einnahmen aus Schulungs- und Zertifizierungsprogrammen

Schulungs- und Zertifizierungsprogramme erwirtschafteten im Jahr 2023 24,2 Millionen US-Dollar, wobei 15.700 einzigartige Fachkräfte zertifiziert wurden.

Zertifizierungsstufe	Umsatzbeitrag	Anzahl zertifizierter Fachkräfte
Grundzertifizierung	8,7 Millionen US-Dollar	7,200
Erweiterte Zertifizierung	12,5 Millionen US-Dollar	6,500
Expertenzertifizierung	3 Millionen Dollar	2,000

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Value Propositions

Single, connected platform for all project stakeholders

Procore Technologies, Inc. provides a unified technology platform that connects all stakeholders on a project. As of late 2025, over three million projects have run on Procore across more than 150+ countries. The stickiness of this platform is evidenced by the gross revenue retention rate, which held at 95% in the third quarter of 2025. The total number of organic customers contributing more than $100,000 of annual recurring revenue reached 2,602 as of September 30, 2025.

Reducing project risk and eliminating rework (28% of time lost)

The platform directly addresses massive industry inefficiencies. Construction professionals report that 28% of project time is wasted due to rework. Furthermore, the industry globally averages a 20% cost overrun on projects. Procore Technologies, Inc. is built to mitigate this risk through data-driven insights. The full-year 2025 revenue guidance reflects the value captured, projected to be between $1,312 million and $1,314 million.

AI-driven insights and automation for enhanced productivity

Procore Technologies, Inc. embeds its intelligence layer, Procore Helix, to drive productivity gains. One major pain point addressed is the 18% of project time lost searching for data. New AI innovations announced at Groundbreak 2025 include expanded features for Procore Assist, which allows users to find information from specs, RFIs, and building codes in seconds. Field Scheduling, embedded in the platform, uses AI to predict delays by analyzing RFIs, observations, and weather data. Over half of construction leaders, specifically 55%, expect automation to disrupt the industry within the next five years.

Real-time collaboration across the construction lifecycle

The unified platform supports real-time data sharing, which is crucial for design and execution. Procore Technologies, Inc. announced acquisitions in mid-2025 to double down on Building Information Modeling (BIM), which 49% of construction professionals anticipate increased use of for design collaboration and clash detection. The platform now has 17,623 total organic customers as of Q3 2025. The high gross revenue retention rate of 95% in Q3 2025 shows customers are realizing ongoing collaborative value.

Streamlining financial processes and budget management

Procore Technologies, Inc. automates and clarifies financial workflows. Quick-Start Workflows designed to streamline financial processes automatically appeared in the Workflows tool starting April 1, 2025. Enhancements to the Owner Invoice feature now include columns for Gross Amount, Net Amount, along with Previous and Current Changes to improve data visibility. Similarly, the Commitment Invoice feature now includes Gross Amount, Net Amount, and Commitment Value. The non-GAAP gross margin for Q3 2025 was 84%, underpinning the efficiency of the software delivery model.

Value Proposition Area	Key Metric/Data Point	Context/Timeframe
Platform Scale	17,623 organic customers	As of September 30, 2025
Platform Stickiness	95% gross revenue retention rate	Third Quarter 2025
Rework Impact Addressed	28% of project time wasted on rework	Industry statistic
Data Search Inefficiency Addressed	18% of project time lost searching for data	Industry statistic
AI Adoption Expectation	55% of construction leaders expect automation disruption	Within the next five years
Financial Visibility	Owner Invoice includes Gross Amount, Net Amount, and Previous and Current Changes columns	August 2025 update
Financial Efficiency	84% non-GAAP gross margin	Third Quarter 2025

• Procore Assist provides contextually relevant answers on-demand from specs, RFIs, submittals, and building codes in seconds.
• Procore Pay enhancements include Joint Check Management to automate compliance.
• The company is projecting full-year 2025 revenue between $1,312 million and $1,314 million.
• The Debt-to-Equity ratio stood at approximately 0.02 as of late 2025.
• The company added 122 net new organic customers in the third quarter of 2025.

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Customer Relationships

You're looking at how Procore Technologies, Inc. (PCOR) keeps its construction customers locked in and growing with the platform. It's a relationship game built on high-value contracts and continuous platform expansion, which is why the numbers look the way they do.

Focus on a high gross revenue retention rate of 95%

This metric tells you how sticky the platform is. For the third quarter of 2025, Procore Technologies, Inc. achieved a gross revenue retention rate of exactly 95%. That means, even after accounting for churn and downgrades, the revenue retained from the existing customer base was 95% of what it was the prior year for that cohort. This high rate is the bedrock of their financial stability, especially as they focus on larger, more complex projects.

High-touch enterprise sales and account management

The focus on high-value customers is clear when you look at the enterprise segment growth. As of September 30, 2025, the number of organic customers contributing more than $100,000 of annual recurring revenue reached 2,602. That specific segment grew year-over-year by 15%. Overall, Procore Technologies, Inc. ended Q3 2025 with a total of 17,623 organic customers, having added 122 net new organic customers in that quarter alone. This suggests a sales and account management structure geared toward landing and expanding within larger firms, which is consistent with their self-assessment as a premium product.

The platform's reach is global, with over three million projects having run on Procore across more than 150+ countries. The primary customer segments driving this relationship are General Contractors, Specialty Contractors, and Project Owners/Developers.

Dedicated professional services for implementation and training

For customers with more complex needs or specific project requirements, Procore Technologies, Inc. offers professional services. These services can include strategic consulting to optimize platform utilization, custom workflow development, and assistance with data migration. The commitment to customer success, which drives that 95% retention, is supported by these tailored post-sales engagements. If onboarding takes 14+ days, churn risk rises, so efficient deployment is key.

Self-service support via the Procore Community and knowledge base

To support the massive user base of over 17,623 organic customers, Procore Technologies, Inc. maintains resources for self-service. The company points to its Community, the Procore Construction Network, and its various educational resources, including webinars and product updates, as part of its connected global platform. The focus on community engagement is a trend in 2025, with many brands moving toward dedicated platforms to improve self-service and quick issue resolution.

Continuous product innovation and feature releases (e.g., Groundbreak 2025)

Customer relationships are reinforced by continuous platform evolution, often showcased at their annual event. Procore Technologies, Inc. hosted Groundbreak 2025 in Houston, which drew nearly 6,000 attendees. At this event, the company announced significant AI innovations, including expanded features for Procore Assist and the Open Beta release for Procore Agent Builder. These releases focus on turning static project data into dynamic intelligence, with new features like Photo Intelligence and multilingual support (Spanish and Polish).

Here's a quick look at the recent product focus:

• Procore Helix: The intelligence layer powering AI and analytics.
• Procore Agent Builder: Now in Open Beta, for custom AI workflow automation.
• Procore Assist Upgrades: Including Photo Intelligence and mobile access.
• Integrated Scheduling: Released in Open Beta, shifting focus to proactive risk management.

The company is clearly embedding AI directly into day-to-day workflows, which is a strategic inflection point for their customers.

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Channels

You're looking at how Procore Technologies, Inc. gets its software platform in front of construction firms, which is a mix of direct selling, digital reach, and partner enablement. Here's the data on those routes as of late 2025.

Direct sales force targeting large and mid-market construction firms

Procore Technologies, Inc. has been actively scaling its direct sales capacity, transitioning its structure to better support global go-to-market initiatives. The company has been meeting its weekly hiring targets for sales team expansion, which analysts previously estimated could contribute 3% growth from sales force expansions alone.

The focus remains on capturing larger customers, evidenced by key customer metrics:

• Number of organic customers contributing more than $100,000 of Annual Recurring Revenue (ARR) totaled 2,602 as of September 30, 2025.
• This figure represented a 15% year-over-year increase as of the third quarter of 2025.
• In the fourth quarter of 2024, the number of customers contributing more than $1M in ARR increased by 39% year-over-year.
• Total organic customers reached 17,623 as of September 30, 2025.

Procore App Marketplace for third-party software distribution

The Procore App Marketplace acts as a crucial channel by extending platform functionality through integrations. This ecosystem is a gateway to hundreds of solutions that enhance workflows across areas like accounting, BIM, and scheduling. The platform aims to create a fully connected construction ecosystem through these third-party applications.

The value of this channel is seen in the platform's overall stickiness, with a reported gross revenue retention rate of 95% in the third quarter of 2025.

International expansion efforts in key global markets

International growth is a stated priority, with the platform running on projects across 150+ countries. While the core market remains strong, international performance shows distinct growth rates:

Reporting Period	International Revenue Growth (YoY)	Constant Currency Growth (YoY)
Q1 FY2025	18%	20%
Q2 FY2025	13%	16%
Q4 2024	19%	N/A

One analyst estimate suggested that international markets could contribute 4% to Procore Technologies, Inc.'s annual revenue growth.

Digital marketing and industry events (e.g., Groundbreak)

Industry events serve as major touchpoints for customer engagement, partner networking, and product announcements. Procore Technologies, Inc.'s annual conference, Groundbreak, has seen significant scale:

• Groundbreak 2025 wrapped with nearly 6,000 attendees.
• Groundbreak 2024 hosted more than 4,500 attendees from 35 countries.
• The 2025 event featured over 200 speakers and more than 70 breakout sessions.
• The Groundbreak 2025 expo hall included 149 exhibitors.

These events are used to showcase major platform updates, such as the announcements around Procore Assist and the Open Beta release for Procore Agent Builder at Groundbreak 2025.

Referral network from satisfied customers and partners

While specific referral revenue percentages aren't public, customer satisfaction metrics point to strong organic advocacy. The company achieved a gross revenue retention rate of 95% in the third quarter of 2025. This high retention, coupled with the growth in high-value customers, suggests strong product-market fit that fuels word-of-mouth and partner-driven expansion.

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Customer Segments

You're looking at the core of Procore Technologies, Inc.'s revenue engine-who actually pays for the platform. Honestly, the customer base is intentionally broad because construction is a massive, fragmented industry. Procore Technologies, Inc. targets the entire project lifecycle ecosystem, which means they aren't just selling to one type of company; they are selling to everyone who touches a project.

The platform serves a wide spectrum of construction players. This ranges from smaller operations managing just a few million dollars in annual construction volume right up to the global enterprises managing billions. This breadth is key to their platform strategy, aiming for adoption across all stakeholders on a project.

The primary customer segments Procore Technologies, Inc. focuses on are:

• General Contractors (GPs) of all sizes
• Specialty Contractors (Subs) across various trades
• Project Owners and Developers managing capital projects

Procore Technologies, Inc. has successfully penetrated the market across these groups. As of the third quarter of 2025, the total number of organic customers stood at 17,623. This shows consistent growth in the overall user base.

The real financial weight, however, comes from the larger, more deeply embedded clients. These are the customers you want to watch closely for revenue stability. Procore Technologies, Inc. has 2,602 customers over $100k ARR as of September 30, 2025. That specific cohort grew by 15% year-over-year as of that date.

Drilling down into that high-value group, you see the enterprise focus:

Customer Metric	Count (as of Q3 2025)	Context
Customers with >$100k ARR	2,602	Represents significant platform commitment
Customers with >$1M+ ARR	86	Top-tier enterprise clients

These large enterprise clients represent the goal for many firms seeking standardized operations. Global construction firms are a key target here, as the platform helps drive consistency across disparate geographies. While specific numbers for global firms aren't broken out separately, the international footprint is evident: Non-U.S. revenue accounted for 15% of total revenue in 2024, and over 3 million projects have run on Procore across 150+ countries.

The platform's value proposition is designed to capture these different segments by facilitating collaboration between them. For instance, the focus on Project Owners and Developers is crucial because their adoption drives platform use by their General Contractors and Specialty Contractors. If onboarding takes 14+ days, churn risk rises, especially with smaller subs who need quick value.

The composition of the user base, including general contractors, subcontractors, project managers, architects, engineers, and owners, confirms Procore Technologies, Inc.'s strategy to be the central operating system for construction, not just a tool for one role. Finance: draft 13-week cash view by Friday.

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Cost Structure

You're looking at the cost side of Procore Technologies, Inc.'s business as of late 2025. The structure is typical for a high-growth, enterprise Software-as-a-Service (SaaS) company, meaning significant upfront investment in growth outpaces immediate GAAP profitability, even as non-GAAP operating leverage improves.

The most recent detailed operating expense breakdown we have is from the first quarter of 2025, which shows the scale of investment required to maintain platform leadership and acquire customers. For the three months ended March 31, 2025, total operating expenses reached $281.951 million, resulting in a GAAP Loss from Operations of ($36.245 million) on revenue of $310.632 million.

High cost of research and development (R&D) for platform innovation

Procore Technologies, Inc. must continuously invest heavily in R&D to keep its platform ahead, especially with the stated focus on AI innovations like Procore Assist and Agent Builder. This spending fuels the core value proposition-a unified, modern platform for the construction industry.

• R&D expense for the three months ended March 31, 2025, was $87.609 million.
• This represents approximately 28.2% of the Q1 2025 revenue of $310.632 million.
• The company is investing to maintain its position as the clear market leader in a massive, under-penetrated industry.

Significant sales and marketing (S&M) expenses for customer acquisition

Acquiring and expanding the customer base is a major cost driver, though the high Gross Revenue Retention rate of 95% in Q3 2025 suggests strong long-term value from each customer once onboarded. The go-to-market model is clearly resource-intensive.

Here's a look at the S&M spend relative to other operating costs, using the Q1 2025 data as the most granular view:

Expense Category (Q1 2025, in thousands)	Amount	% of Total Operating Expenses
Sales and Marketing (S&M)	$138,684	49.2%
Research and Development (R&D)	$87,609	31.1%
General and Administrative (G&A)	$55,658	19.7%

The S&M spend of $138.684 million for the quarter was the single largest cost component, underscoring the focus on scaling the customer base, which reached 17,623 organic customers by September 30, 2025.

Stock-based compensation (SBC) driving GAAP net losses

Stock-based compensation is a substantial non-cash expense that directly contributes to the GAAP net loss, even as the business generates positive operating cash flow. Management emphasizes non-GAAP metrics to show the underlying operational performance without this accounting charge.

• Total stock-based compensation expense for the three months ended March 31, 2025, was $51.024 million.
• This single expense item was larger than the entire G&A expense for that quarter.
• For Q3 2025, the company reported a GAAP Net Loss of $9.1 million, while simultaneously achieving a positive Operating Cash Inflow of $88 million.

Cloud hosting and infrastructure costs for a global SaaS platform

While Procore Technologies, Inc. does not break out cloud hosting as a separate line item, these costs are embedded within Cost of Revenue, which is the primary component of the GAAP Gross Margin calculation. The platform supports over three million projects across 150+ countries, necessitating significant infrastructure spending.

The GAAP Gross Margin for Q3 2025 was 80%, meaning 20% of revenue was consumed by costs directly related to delivering the service, which includes cloud hosting, data center operations, and customer support personnel costs that are not classified under Operating Expenses.

Personnel costs for professional services and customer support

Personnel costs are the largest driver across all operating expense categories (S&M, R&D, G&A) and also contribute to the Cost of Revenue. The commitment to unrivaled customer support, which is included with every contract, requires a large, dedicated team, which is a key part of the cost structure.

The total operating expense in Q1 2025 was $281.951 million, which is overwhelmingly personnel-driven, covering the teams responsible for:

• Developing new features (R&D).
• Acquiring and supporting new customers (S&M).
• Handling day-to-day operations and compliance (G&A).

For the full year 2025, management guides for a 14% non-GAAP operating margin, signaling that while costs are high, they are scaling more efficiently than revenue, which is expected to grow by 14% year-over-year.

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Revenue Streams

You're looking at the financial engine of Procore Technologies, Inc. (PCOR), and the story here is overwhelmingly about recurring revenue, which is what software-as-a-service (SaaS) investors love to see. The primary revenue stream is definitely the subscription-based SaaS fees you charge for platform access and use. This creates that predictable, high-retention income base we track so closely.

For the full fiscal year 2025, Procore Technologies, Inc. is guiding total revenue in the range of $1.312 billion to $1.314 billion. That guidance, raised after Q3 2025 results, represents a solid year-over-year growth rate of 14% over the prior year's actual revenue. To give you a snapshot of the current run rate, Q3 2025 revenue itself hit $339 million, showing consistent execution even as the company focuses on operational leverage.

Expansion revenue is the next big lever, coming from cross-selling additional product modules to the existing customer base. This is where the land-and-expand strategy really pays off. Honestly, the numbers show this is working well; for instance, approximately 83% of the Q1 2025 revenue growth stemmed from existing customers expanding their use of the platform. The average Procore customer buys 3-4 products, and enterprise customers often utilize 5-6 modules, which is a testament to the platform's stickiness and the success of that cross-sell motion.

The quality of that expansion is visible in the growth of your largest customers. Revenue derived from larger deals, specifically those in the 6- and 7-figure Annual Recurring Revenue (ARR) bracket, is reported as growing 21% year-over-year, showing that the biggest construction firms are standardizing on the platform. This is supported by the fact that the number of organic customers contributing over $100,000 in ARR reached 2,602 as of September 30, 2025, marking a 15% increase year-over-year.

Finally, you must account for professional services and implementation fees. While subscription revenue is the core, these fees cover the initial setup, training, and configuration required to get large, complex construction projects onto the platform efficiently. The high non-GAAP gross margin of 84% reported in Q3 2025 suggests that the bulk of the revenue is high-margin software, but these services are a necessary component of the overall customer acquisition and onboarding cost structure.

Here's a quick look at the key metrics underpinning this revenue structure as of late 2025:

Metric	Value/Amount	Period/Context
Full Year 2025 Revenue Guidance (Midpoint)	$1.313 billion	Full Year 2025 Outlook
Q3 2025 Revenue	$339 million	Q3 Ended September 30, 2025
Gross Revenue Retention (GRR)	95%	Q3 2025
Customers with > $100k ARR	2,602	As of September 30, 2025
6- and 7-Figure Deal YoY Growth	21%	As specified for this analysis

You can see the health of the installed base through these expansion indicators:

• Gross Revenue Retention rate was 95% in Q3 2025.
• Total organic customers ended Q3 2025 at 17,623.
• The total Annual Recurring Revenue (ARR) base was reported at $1.42 billion in Q3 2025.
• Non-GAAP Gross Margin for Q3 2025 was 84%.