Procore Technologies, Inc. (PCOR): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da tecnologia de construção, a Procore Technologies, Inc. (PCOR) permanece como uma força transformadora, revolucionando como os profissionais da construção gerenciam, colaboram e executam projetos complexos. Ao alavancar um modelo de negócios inovador que integra perfeitamente soluções de software de ponta com experiência específica do setor, a Procore emergiu como uma plataforma que muda o jogo que capacita empresas de construção de todos os tamanhos para otimizar suas operações, aprimorar a produtividade e impulsionar a eficiência sem precedentes em todo o projeto Lifecycles.

Procore Technologies, Inc. (PCOR) - Modelo de negócios: Parcerias -chave

Integradores de software de construção e parceiros de tecnologia

Procore mantém parcerias estratégicas com várias plataformas de integração de software:

Autodesk	Plataforma de integração BIM 360
Bluebeam	Integração de gerenciamento de documentos de construção
Microsoft	Azure Cloud and Teams Collaboration Integration

Provedores de serviços em nuvem

A infraestrutura em nuvem de Procore depende de:

• Amazon Web Services (AWS): Provedor de hospedagem em nuvem primária
• Microsoft Azure: Suporte de infraestrutura em nuvem secundária

Fabricantes de hardware

Maçã	Compatibilidade do dispositivo móvel iOS
Samsung	Suporte da plataforma móvel Android
Dell	Integração da plataforma de desktop corporativa

Empresas de consultoria de software corporativo

As principais parcerias de consultoria incluem:

• Deloitte Digital
• Accenture
• Aviso de KPMG

Associações da indústria da construção

Empreiteiros gerais associados da América	Colaboração da indústria e desenvolvimento de padrões
Associação de Gerenciamento Financeiro de Construção	Integração de tecnologia financeira
Associação Nacional de Construtores de Casas	Parcerias de tecnologia de construção residencial

Procore Technologies, Inc. (PCOR) - Modelo de negócios: Atividades -chave

Desenvolvimento de software e aprimoramento contínuo da plataforma

No ano fiscal de 2023, a Procore investiu US $ 204,6 milhões em pesquisa e desenvolvimento, representando 36,5% da receita total. A empresa mantém uma equipe de engenharia de software de aproximadamente 650 profissionais dedicados à melhoria da plataforma.

Métrica de Desenvolvimento	2023 dados
Despesas de P&D	US $ 204,6 milhões
P&D como % da receita	36.5%
Tamanho da equipe de engenharia de software	650 profissionais

Manutenção da infraestrutura em nuvem

A Procore opera uma infraestrutura de nuvem robusta que suporta mais de 2 milhões de projetos de construção em todo o mundo. A empresa utiliza a Amazon Web Services (AWS) para hospedagem em nuvem escalável e segura.

• Total de projetos suportados: mais de 2 milhões
• Plataforma em nuvem: Amazon Web Services (AWS)
• Compromisso de tempo de atividade: 99,9% de disponibilidade de serviço

Serviços de suporte e implementação do cliente

Em 2023, a Procore manteve uma equipe de suporte ao cliente de mais de 500 profissionais, fornecendo assistência técnica 24/7 e orientação de implementação.

Métrica de suporte	2023 dados
Tamanho da equipe de suporte ao cliente	Mais de 500 profissionais
Disponibilidade de suporte	24/7

Pesquisa e desenvolvimento de tecnologias de gerenciamento de construção

A P&D da Procore se concentra em tecnologias emergentes, como IA, aprendizado de máquina e análise preditiva para o gerenciamento da construção. A empresa arquiva uma média de 15 a 20 pedidos de patente anualmente.

• Áreas de foco em tecnologia:
  • Inteligência artificial
  • Aprendizado de máquina
  • Análise preditiva
• Aplicações anuais de patente: 15-20

Estratégias de marketing e aquisição de clientes

Em 2023, a Procore alocou US $ 156,3 milhões aos esforços de vendas e marketing, representando 27,9% da receita total. A empresa tem como alvo as empresas de construção do mercado intermediário e corporativo em vários setores.

Métrica de marketing	2023 dados
Gasto de marketing	US $ 156,3 milhões
Marketing como % de receita	27.9%
Segmentos de mercado -alvo	Construção do mercado intermediário e corporativo

Procore Technologies, Inc. (PCOR) - Modelo de negócios: Recursos -chave

Plataforma avançada de software de gerenciamento de construção baseada em nuvem

O principal recurso tecnológico da Procore é sua abrangente plataforma de gerenciamento de construção baseada em nuvem. A partir do quarto trimestre 2023, a plataforma suporta:

• Mais de 2 milhões de projetos de construção globalmente
• Mais de 1,3 milhão de usuários na plataforma
• Apoia o gerenciamento de construção em mais de 125 países

Métrica da plataforma	2023 dados
Total de projetos gerenciados	2,000,000+
Usuários ativos	1,300,000+
Alcance geográfico	125 países

Propriedade intelectual e tecnologia proprietária

A partir de 2023, Procore detém:

• 237 patentes emitidas
• 127 pedidos de patente pendente
• Algoritmos de software proprietários para gerenciamento de construção

Equipes de engenharia e desenvolvimento de produtos qualificados

Métrica de equipe	2023 dados
Total de funcionários de engenharia	1,042
Equipe de desenvolvimento de produtos	678
Experiência média de engenharia	7,4 anos

Dados e insights do cliente

Os recursos de dados do cliente da Procore incluem:

• Dados do projeto de construção em vários setores
• Análise de desempenho de 2 milhões de projetos+ projetos
• Insights de otimização do fluxo de trabalho em tempo real

Forte capital financeiro e recursos de investimento

Métrica financeira	2023 valor
Receita total	US $ 924 milhões
Caixa e equivalentes de dinheiro	US $ 1,2 bilhão
Total de ativos	US $ 2,7 bilhões

Procore Technologies, Inc. (PCOR) - Modelo de negócios: proposições de valor

Solução abrangente de software de gerenciamento de construção

A Procore Technologies oferece uma plataforma de gerenciamento de construção baseada em nuvem com as seguintes métricas principais:

Métrica	Valor
Total de clientes	23.000 empresas de construção (Q4 2023)
Receita recorrente anual	US $ 880,3 milhões (2023 ano fiscal)
Cobertura da plataforma	Mais de 125 países em todo o mundo

Ferramentas de colaboração e comunicação em tempo real

Os recursos de software incluem:

• Compartilhamento de documentos em tempo real
• Acessibilidade móvel em mais de 10 tipos de dispositivos
• Canais de comunicação integrados

Produtividade e eficiência aprimoradas

Métrica de produtividade	Porcentagem de melhoria
Eficiência de gerenciamento de projetos	Redução de 38% nas tarefas administrativas
Precisão de rastreamento de custos	42% melhorou o controle financeiro
Velocidade de conclusão do projeto	27% de tempo de projeto mais rápido

Gerenciamento de dados e relatórios centralizados

Recursos de gerenciamento de dados -chave:

• Armazenamento de nuvem integrada: 4.2 Petabytes de dados do projeto
• Sistemas de relatórios automatizados
• Rastreamento de conformidade para mais de 50 padrões regulatórios

Adaptabilidade escalável da plataforma

Tamanho do projeto	Compatibilidade da plataforma
Pequenos projetos	$50,000 - $500,000
Projetos médios	US $ 500.000 - US $ 5 milhões
Grandes projetos	US $ 5 milhões - US $ 100 milhões+

Procore Technologies, Inc. (PCOR) - Modelo de Negócios: Relacionamentos do Cliente

Portais de suporte on-line de autoatendimento

Procore oferece um portal de suporte on -line abrangente com os seguintes recursos:

Canal de suporte	Disponibilidade	Acesso ao usuário
Base de conhecimento online	24/7	100% dos clientes
Fóruns de apoio à comunidade	Contínuo	Mais de 1,3 milhão de usuários registrados
Centro de ajuda de autoatendimento	Instantâneo	Acessível a todas as camadas de assinatura

Gerenciamento dedicado ao sucesso do cliente

Procore fornece suporte especializado ao cliente por meio de:

• Gerentes de conta dedicados para clientes corporativos
• Equipes de sucesso do cliente com um tempo médio de resposta de 2,5 horas
• Suporte personalizado de integração para novos clientes

Fóruns de usuários orientados para a comunidade e bases de conhecimento

Plataforma comunitária	Métricas de engajamento do usuário	Volume de conteúdo
Procore Plataforma da comunidade	Mais de 250.000 usuários mensais ativos	Mais de 50.000 soluções geradas pelo usuário
Fóruns de discussão do usuário	Média de 15.000 interações mensais	500 mais de novas discussões por semana

Treinamento regular de produtos e serviços de integração

As ofertas de treinamento incluem:

• Treinamento ao vivo no webinar: Mais de 200 sessões anualmente
• Programas de certificação para 7 faixas de produtos diferentes
• Biblioteca de treinamento em vídeo sob demanda com mais de 500 vídeos instrutivos

Gerenciamento de contas personalizado para clientes corporativos

Nível de suporte corporativo	Segmentos de clientes	Recursos de suporte
Suporte corporativo premium	500 principais empresas de construção	Gerente de sucesso dedicado, REVISÕES TRIMESTRAIS DE NEGÓCIOS
Gerenciamento de contas estratégicas	Empresas de construção da fortuna 1000	Suporte de integração personalizada, assistência técnica 24/7

Procore Technologies, Inc. (PCOR) - Modelo de negócios: canais

Equipe de vendas diretas

A partir do quarto trimestre de 2023, a Procore mantém uma equipe de vendas direta de 1.242 representantes de vendas. A cota de vendas médias por representante é de US $ 1,2 milhão. A compensação total da equipe de vendas em 2023 foi de US $ 87,4 milhões.

Métrica da equipe de vendas	2023 dados
Total de representantes de vendas	1,242
Cota de vendas médias por representante	$1,200,000
Compensação total da equipe de vendas	$87,400,000

Site online e marketing digital

Os gastos com marketing digital da Procore em 2023 foram de US $ 42,6 milhões. O tráfego do site atingiu 3,2 milhões de visitantes únicos mensalmente. Os canais de marketing digital geraram 58% da aquisição total de clientes.

• Gastes de marketing digital: US $ 42,6 milhões
• Visitantes mensais do site: 3,2 milhões
• Aquisição de clientes via canais digitais: 58%

Modelo de distribuição de software como serviço (SaaS)

A receita recorrente anual de SaaS da Procore (ARR) em 2023 foi de US $ 678,3 milhões. A taxa de conversão de assinatura foi de 42%. Valor médio do contrato do cliente: US $ 65.400 anualmente.

Métrica de distribuição de SaaS	2023 valor
Receita recorrente anual	$678,300,000
Taxa de conversão de assinatura	42%
Valor médio do contrato do cliente	$65,400

Redes de referência de parceiros

A rede parceira da Procore inclui 782 parceiros de tecnologia e serviços. A receita gerada por parceiro em 2023 foi de US $ 156,2 milhões, representando 23% da receita total da empresa.

• Tecnologia total e parceiros de serviço: 782
• Receita gerada por parceiro: US $ 156.200.000
• Porcentagem da receita total dos parceiros: 23%

Conferências e feiras do setor

Procore participou de 47 conferências do setor em 2023. O investimento total em conferência e feira de feiras foi de US $ 9,3 milhões. Esses eventos geraram 312 leads diretos de clientes corporativos.

Métrica de conferência e feira de negócios	2023 dados
As conferências totais compareceram	47
Investimento total	$9,300,000
Leads de empresas diretas geradas	312

Procore Technologies, Inc. (PCOR) - Modelo de negócios: segmentos de clientes

Grandes empresas de construção corporativa

A partir do quarto trimestre 2023, a Procore atende 245 do Record (ENR) dos 400 contratados. Receita anual de grandes clientes corporativos: US $ 356,7 milhões.

Características do segmento	Penetração de mercado
Receita anual de construção	US $ 500 milhões+ por empresa
Número de clientes corporativos	245 empresas
Valor médio do contrato	US $ 1,45 milhão anualmente

Empresas de construção de médio porte

A Procore tem como alvo as empresas de construção de médio porte com receita anual entre US $ 50 milhões e US $ 500 milhões.

• Total de clientes firmes de tamanho médio: 3.750
• Valor médio anual do contrato: US $ 225.000
• Contribuição da receita do segmento: US $ 84,3 milhões

Pequenas a médias empresas de construção

A plataforma da Procore serve empresas de construção menores com receitas anuais abaixo de US $ 50 milhões.

Detalhes do segmento	Métricas
Total de clientes pequenos/médios de negócios	8.675 empresas
Valor médio do contrato	US $ 45.000 anualmente
Receita de segmento	US $ 39,4 milhões

Empresas de arquitetura e engenharia

A Procore fornece soluções de software especializadas para profissionais de arquitetura e engenharia.

• Total de clientes da empresa A/E: 2.350
• Valor médio anual do contrato: US $ 165.000
• Contribuição da receita do segmento: US $ 38,7 milhões

Empreiteiros gerais e contratados de comércio especializado

A plataforma da Procore atende especificamente a empreiteiros comerciais gerais e especializados em vários domínios de construção.

Tipo de contratante	Contagem de clientes	Contribuição da receita
Empreiteiros gerais	5.400 clientes	US $ 187,6 milhões
Empreiteiros Comerciais Especiais	4.225 clientes	US $ 142,3 milhões

Procore Technologies, Inc. (PCOR) - Modelo de negócios: estrutura de custos

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2023, a Procore Technologies registrou despesas de P&D de US $ 297,8 milhões, representando 36,4% da receita total.

Ano fiscal	Despesas de P&D	Porcentagem de receita
2023	US $ 297,8 milhões	36.4%
2022	US $ 250,5 milhões	37.2%

Infraestrutura em nuvem e manutenção de tecnologia

A infraestrutura em nuvem e os custos de manutenção de tecnologia da Procore em 2023 totalizaram aproximadamente US $ 82,3 milhões.

• Amazon Web Services (AWS) Custos de hospedagem: US $ 45,6 milhões
• Manutenção de infraestrutura de rede: US $ 21,7 milhões
• Segurança e conformidade tecnológica: US $ 15,0 milhões

Investimentos de vendas e marketing

As despesas de vendas e marketing da Procore em 2023 atingiram US $ 390,2 milhões, representando 47,8% da receita total.

Canal de marketing	Gasto
Publicidade digital	US $ 98,5 milhões
Marketing de conferência e evento	US $ 45,3 milhões
Compensação da equipe de vendas	US $ 246,4 milhões

Compensação de funcionários e aquisição de talentos

As despesas totais relacionadas aos funcionários em 2023 foram de US $ 512,6 milhões.

• Salários base: US $ 342,4 milhões
• Compensação baseada em ações: US $ 105,8 milhões
• Recrutamento e integração: US $ 64,4 milhões

Serviços de suporte e implementação do cliente

O suporte ao cliente e os custos de implementação de 2023 totalizaram US $ 156,7 milhões.

Categoria de suporte	Gasto
Equipe de suporte técnico	US $ 87,3 milhões
Especialistas em implementação	US $ 69,4 milhões

Procore Technologies, Inc. (PCOR) - Modelo de negócios: fluxos de receita

Licenciamento de software baseado em assinatura

A Procore Technologies gera US $ 849,3 milhões em receita recorrente anual a partir do quarto trimestre 2023. O modelo baseado em assinatura da empresa oferece preços em camadas nas plataformas de software de gerenciamento de construção.

Camada de assinatura	Contribuição anual da receita
Camada básica	US $ 237,1 milhões
Nível Profissional	US $ 412,6 milhões
Enterprise Nível	US $ 199,6 milhões

Taxas de implementação de software corporativo

Os serviços de implementação geraram US $ 72,4 milhões em receita durante o ano fiscal de 2023, representando 8,5% da receita total da empresa.

Módulo adicional e atualizações de recursos

A Procore gera US $ 126,7 milhões com vendas adicionais de recursos e módulos, com uma taxa média de upsell de 24% por cliente existente.

• Módulo de análise avançada: US $ 42,3 milhões
• Atualização de gerenciamento de riscos: US $ 35,9 milhões
• Ferramentas de colaboração móvel: US $ 48,5 milhões

Serviços profissionais e consultoria

A receita de serviços profissionais atingiu US $ 98,6 milhões em 2023, com um valor médio de engajamento de consultoria de US $ 87.500.

Receitas do Programa de Treinamento e Certificação

Os programas de treinamento e certificação geraram US $ 24,2 milhões em 2023, com 15.700 profissionais únicos certificados.

Nível de certificação	Contribuição da receita	Número de profissionais certificados
Certificação básica	US $ 8,7 milhões	7,200
Certificação avançada	US $ 12,5 milhões	6,500
Certificação especializada	US $ 3 milhões	2,000

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Value Propositions

Single, connected platform for all project stakeholders

Procore Technologies, Inc. provides a unified technology platform that connects all stakeholders on a project. As of late 2025, over three million projects have run on Procore across more than 150+ countries. The stickiness of this platform is evidenced by the gross revenue retention rate, which held at 95% in the third quarter of 2025. The total number of organic customers contributing more than $100,000 of annual recurring revenue reached 2,602 as of September 30, 2025.

Reducing project risk and eliminating rework (28% of time lost)

The platform directly addresses massive industry inefficiencies. Construction professionals report that 28% of project time is wasted due to rework. Furthermore, the industry globally averages a 20% cost overrun on projects. Procore Technologies, Inc. is built to mitigate this risk through data-driven insights. The full-year 2025 revenue guidance reflects the value captured, projected to be between $1,312 million and $1,314 million.

AI-driven insights and automation for enhanced productivity

Procore Technologies, Inc. embeds its intelligence layer, Procore Helix, to drive productivity gains. One major pain point addressed is the 18% of project time lost searching for data. New AI innovations announced at Groundbreak 2025 include expanded features for Procore Assist, which allows users to find information from specs, RFIs, and building codes in seconds. Field Scheduling, embedded in the platform, uses AI to predict delays by analyzing RFIs, observations, and weather data. Over half of construction leaders, specifically 55%, expect automation to disrupt the industry within the next five years.

Real-time collaboration across the construction lifecycle

The unified platform supports real-time data sharing, which is crucial for design and execution. Procore Technologies, Inc. announced acquisitions in mid-2025 to double down on Building Information Modeling (BIM), which 49% of construction professionals anticipate increased use of for design collaboration and clash detection. The platform now has 17,623 total organic customers as of Q3 2025. The high gross revenue retention rate of 95% in Q3 2025 shows customers are realizing ongoing collaborative value.

Streamlining financial processes and budget management

Procore Technologies, Inc. automates and clarifies financial workflows. Quick-Start Workflows designed to streamline financial processes automatically appeared in the Workflows tool starting April 1, 2025. Enhancements to the Owner Invoice feature now include columns for Gross Amount, Net Amount, along with Previous and Current Changes to improve data visibility. Similarly, the Commitment Invoice feature now includes Gross Amount, Net Amount, and Commitment Value. The non-GAAP gross margin for Q3 2025 was 84%, underpinning the efficiency of the software delivery model.

Value Proposition Area	Key Metric/Data Point	Context/Timeframe
Platform Scale	17,623 organic customers	As of September 30, 2025
Platform Stickiness	95% gross revenue retention rate	Third Quarter 2025
Rework Impact Addressed	28% of project time wasted on rework	Industry statistic
Data Search Inefficiency Addressed	18% of project time lost searching for data	Industry statistic
AI Adoption Expectation	55% of construction leaders expect automation disruption	Within the next five years
Financial Visibility	Owner Invoice includes Gross Amount, Net Amount, and Previous and Current Changes columns	August 2025 update
Financial Efficiency	84% non-GAAP gross margin	Third Quarter 2025

• Procore Assist provides contextually relevant answers on-demand from specs, RFIs, submittals, and building codes in seconds.
• Procore Pay enhancements include Joint Check Management to automate compliance.
• The company is projecting full-year 2025 revenue between $1,312 million and $1,314 million.
• The Debt-to-Equity ratio stood at approximately 0.02 as of late 2025.
• The company added 122 net new organic customers in the third quarter of 2025.

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Customer Relationships

You're looking at how Procore Technologies, Inc. (PCOR) keeps its construction customers locked in and growing with the platform. It's a relationship game built on high-value contracts and continuous platform expansion, which is why the numbers look the way they do.

Focus on a high gross revenue retention rate of 95%

This metric tells you how sticky the platform is. For the third quarter of 2025, Procore Technologies, Inc. achieved a gross revenue retention rate of exactly 95%. That means, even after accounting for churn and downgrades, the revenue retained from the existing customer base was 95% of what it was the prior year for that cohort. This high rate is the bedrock of their financial stability, especially as they focus on larger, more complex projects.

High-touch enterprise sales and account management

The focus on high-value customers is clear when you look at the enterprise segment growth. As of September 30, 2025, the number of organic customers contributing more than $100,000 of annual recurring revenue reached 2,602. That specific segment grew year-over-year by 15%. Overall, Procore Technologies, Inc. ended Q3 2025 with a total of 17,623 organic customers, having added 122 net new organic customers in that quarter alone. This suggests a sales and account management structure geared toward landing and expanding within larger firms, which is consistent with their self-assessment as a premium product.

The platform's reach is global, with over three million projects having run on Procore across more than 150+ countries. The primary customer segments driving this relationship are General Contractors, Specialty Contractors, and Project Owners/Developers.

Dedicated professional services for implementation and training

For customers with more complex needs or specific project requirements, Procore Technologies, Inc. offers professional services. These services can include strategic consulting to optimize platform utilization, custom workflow development, and assistance with data migration. The commitment to customer success, which drives that 95% retention, is supported by these tailored post-sales engagements. If onboarding takes 14+ days, churn risk rises, so efficient deployment is key.

Self-service support via the Procore Community and knowledge base

To support the massive user base of over 17,623 organic customers, Procore Technologies, Inc. maintains resources for self-service. The company points to its Community, the Procore Construction Network, and its various educational resources, including webinars and product updates, as part of its connected global platform. The focus on community engagement is a trend in 2025, with many brands moving toward dedicated platforms to improve self-service and quick issue resolution.

Continuous product innovation and feature releases (e.g., Groundbreak 2025)

Customer relationships are reinforced by continuous platform evolution, often showcased at their annual event. Procore Technologies, Inc. hosted Groundbreak 2025 in Houston, which drew nearly 6,000 attendees. At this event, the company announced significant AI innovations, including expanded features for Procore Assist and the Open Beta release for Procore Agent Builder. These releases focus on turning static project data into dynamic intelligence, with new features like Photo Intelligence and multilingual support (Spanish and Polish).

Here's a quick look at the recent product focus:

• Procore Helix: The intelligence layer powering AI and analytics.
• Procore Agent Builder: Now in Open Beta, for custom AI workflow automation.
• Procore Assist Upgrades: Including Photo Intelligence and mobile access.
• Integrated Scheduling: Released in Open Beta, shifting focus to proactive risk management.

The company is clearly embedding AI directly into day-to-day workflows, which is a strategic inflection point for their customers.

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Channels

You're looking at how Procore Technologies, Inc. gets its software platform in front of construction firms, which is a mix of direct selling, digital reach, and partner enablement. Here's the data on those routes as of late 2025.

Direct sales force targeting large and mid-market construction firms

Procore Technologies, Inc. has been actively scaling its direct sales capacity, transitioning its structure to better support global go-to-market initiatives. The company has been meeting its weekly hiring targets for sales team expansion, which analysts previously estimated could contribute 3% growth from sales force expansions alone.

The focus remains on capturing larger customers, evidenced by key customer metrics:

• Number of organic customers contributing more than $100,000 of Annual Recurring Revenue (ARR) totaled 2,602 as of September 30, 2025.
• This figure represented a 15% year-over-year increase as of the third quarter of 2025.
• In the fourth quarter of 2024, the number of customers contributing more than $1M in ARR increased by 39% year-over-year.
• Total organic customers reached 17,623 as of September 30, 2025.

Procore App Marketplace for third-party software distribution

The Procore App Marketplace acts as a crucial channel by extending platform functionality through integrations. This ecosystem is a gateway to hundreds of solutions that enhance workflows across areas like accounting, BIM, and scheduling. The platform aims to create a fully connected construction ecosystem through these third-party applications.

The value of this channel is seen in the platform's overall stickiness, with a reported gross revenue retention rate of 95% in the third quarter of 2025.

International expansion efforts in key global markets

International growth is a stated priority, with the platform running on projects across 150+ countries. While the core market remains strong, international performance shows distinct growth rates:

Reporting Period	International Revenue Growth (YoY)	Constant Currency Growth (YoY)
Q1 FY2025	18%	20%
Q2 FY2025	13%	16%
Q4 2024	19%	N/A

One analyst estimate suggested that international markets could contribute 4% to Procore Technologies, Inc.'s annual revenue growth.

Digital marketing and industry events (e.g., Groundbreak)

Industry events serve as major touchpoints for customer engagement, partner networking, and product announcements. Procore Technologies, Inc.'s annual conference, Groundbreak, has seen significant scale:

• Groundbreak 2025 wrapped with nearly 6,000 attendees.
• Groundbreak 2024 hosted more than 4,500 attendees from 35 countries.
• The 2025 event featured over 200 speakers and more than 70 breakout sessions.
• The Groundbreak 2025 expo hall included 149 exhibitors.

These events are used to showcase major platform updates, such as the announcements around Procore Assist and the Open Beta release for Procore Agent Builder at Groundbreak 2025.

Referral network from satisfied customers and partners

While specific referral revenue percentages aren't public, customer satisfaction metrics point to strong organic advocacy. The company achieved a gross revenue retention rate of 95% in the third quarter of 2025. This high retention, coupled with the growth in high-value customers, suggests strong product-market fit that fuels word-of-mouth and partner-driven expansion.

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Customer Segments

You're looking at the core of Procore Technologies, Inc.'s revenue engine-who actually pays for the platform. Honestly, the customer base is intentionally broad because construction is a massive, fragmented industry. Procore Technologies, Inc. targets the entire project lifecycle ecosystem, which means they aren't just selling to one type of company; they are selling to everyone who touches a project.

The platform serves a wide spectrum of construction players. This ranges from smaller operations managing just a few million dollars in annual construction volume right up to the global enterprises managing billions. This breadth is key to their platform strategy, aiming for adoption across all stakeholders on a project.

The primary customer segments Procore Technologies, Inc. focuses on are:

• General Contractors (GPs) of all sizes
• Specialty Contractors (Subs) across various trades
• Project Owners and Developers managing capital projects

Procore Technologies, Inc. has successfully penetrated the market across these groups. As of the third quarter of 2025, the total number of organic customers stood at 17,623. This shows consistent growth in the overall user base.

The real financial weight, however, comes from the larger, more deeply embedded clients. These are the customers you want to watch closely for revenue stability. Procore Technologies, Inc. has 2,602 customers over $100k ARR as of September 30, 2025. That specific cohort grew by 15% year-over-year as of that date.

Drilling down into that high-value group, you see the enterprise focus:

Customer Metric	Count (as of Q3 2025)	Context
Customers with >$100k ARR	2,602	Represents significant platform commitment
Customers with >$1M+ ARR	86	Top-tier enterprise clients

These large enterprise clients represent the goal for many firms seeking standardized operations. Global construction firms are a key target here, as the platform helps drive consistency across disparate geographies. While specific numbers for global firms aren't broken out separately, the international footprint is evident: Non-U.S. revenue accounted for 15% of total revenue in 2024, and over 3 million projects have run on Procore across 150+ countries.

The platform's value proposition is designed to capture these different segments by facilitating collaboration between them. For instance, the focus on Project Owners and Developers is crucial because their adoption drives platform use by their General Contractors and Specialty Contractors. If onboarding takes 14+ days, churn risk rises, especially with smaller subs who need quick value.

The composition of the user base, including general contractors, subcontractors, project managers, architects, engineers, and owners, confirms Procore Technologies, Inc.'s strategy to be the central operating system for construction, not just a tool for one role. Finance: draft 13-week cash view by Friday.

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Cost Structure

You're looking at the cost side of Procore Technologies, Inc.'s business as of late 2025. The structure is typical for a high-growth, enterprise Software-as-a-Service (SaaS) company, meaning significant upfront investment in growth outpaces immediate GAAP profitability, even as non-GAAP operating leverage improves.

The most recent detailed operating expense breakdown we have is from the first quarter of 2025, which shows the scale of investment required to maintain platform leadership and acquire customers. For the three months ended March 31, 2025, total operating expenses reached $281.951 million, resulting in a GAAP Loss from Operations of ($36.245 million) on revenue of $310.632 million.

High cost of research and development (R&D) for platform innovation

Procore Technologies, Inc. must continuously invest heavily in R&D to keep its platform ahead, especially with the stated focus on AI innovations like Procore Assist and Agent Builder. This spending fuels the core value proposition-a unified, modern platform for the construction industry.

• R&D expense for the three months ended March 31, 2025, was $87.609 million.
• This represents approximately 28.2% of the Q1 2025 revenue of $310.632 million.
• The company is investing to maintain its position as the clear market leader in a massive, under-penetrated industry.

Significant sales and marketing (S&M) expenses for customer acquisition

Acquiring and expanding the customer base is a major cost driver, though the high Gross Revenue Retention rate of 95% in Q3 2025 suggests strong long-term value from each customer once onboarded. The go-to-market model is clearly resource-intensive.

Here's a look at the S&M spend relative to other operating costs, using the Q1 2025 data as the most granular view:

Expense Category (Q1 2025, in thousands)	Amount	% of Total Operating Expenses
Sales and Marketing (S&M)	$138,684	49.2%
Research and Development (R&D)	$87,609	31.1%
General and Administrative (G&A)	$55,658	19.7%

The S&M spend of $138.684 million for the quarter was the single largest cost component, underscoring the focus on scaling the customer base, which reached 17,623 organic customers by September 30, 2025.

Stock-based compensation (SBC) driving GAAP net losses

Stock-based compensation is a substantial non-cash expense that directly contributes to the GAAP net loss, even as the business generates positive operating cash flow. Management emphasizes non-GAAP metrics to show the underlying operational performance without this accounting charge.

• Total stock-based compensation expense for the three months ended March 31, 2025, was $51.024 million.
• This single expense item was larger than the entire G&A expense for that quarter.
• For Q3 2025, the company reported a GAAP Net Loss of $9.1 million, while simultaneously achieving a positive Operating Cash Inflow of $88 million.

Cloud hosting and infrastructure costs for a global SaaS platform

While Procore Technologies, Inc. does not break out cloud hosting as a separate line item, these costs are embedded within Cost of Revenue, which is the primary component of the GAAP Gross Margin calculation. The platform supports over three million projects across 150+ countries, necessitating significant infrastructure spending.

The GAAP Gross Margin for Q3 2025 was 80%, meaning 20% of revenue was consumed by costs directly related to delivering the service, which includes cloud hosting, data center operations, and customer support personnel costs that are not classified under Operating Expenses.

Personnel costs for professional services and customer support

Personnel costs are the largest driver across all operating expense categories (S&M, R&D, G&A) and also contribute to the Cost of Revenue. The commitment to unrivaled customer support, which is included with every contract, requires a large, dedicated team, which is a key part of the cost structure.

The total operating expense in Q1 2025 was $281.951 million, which is overwhelmingly personnel-driven, covering the teams responsible for:

• Developing new features (R&D).
• Acquiring and supporting new customers (S&M).
• Handling day-to-day operations and compliance (G&A).

For the full year 2025, management guides for a 14% non-GAAP operating margin, signaling that while costs are high, they are scaling more efficiently than revenue, which is expected to grow by 14% year-over-year.

Procore Technologies, Inc. (PCOR) - Canvas Business Model: Revenue Streams

You're looking at the financial engine of Procore Technologies, Inc. (PCOR), and the story here is overwhelmingly about recurring revenue, which is what software-as-a-service (SaaS) investors love to see. The primary revenue stream is definitely the subscription-based SaaS fees you charge for platform access and use. This creates that predictable, high-retention income base we track so closely.

For the full fiscal year 2025, Procore Technologies, Inc. is guiding total revenue in the range of $1.312 billion to $1.314 billion. That guidance, raised after Q3 2025 results, represents a solid year-over-year growth rate of 14% over the prior year's actual revenue. To give you a snapshot of the current run rate, Q3 2025 revenue itself hit $339 million, showing consistent execution even as the company focuses on operational leverage.

Expansion revenue is the next big lever, coming from cross-selling additional product modules to the existing customer base. This is where the land-and-expand strategy really pays off. Honestly, the numbers show this is working well; for instance, approximately 83% of the Q1 2025 revenue growth stemmed from existing customers expanding their use of the platform. The average Procore customer buys 3-4 products, and enterprise customers often utilize 5-6 modules, which is a testament to the platform's stickiness and the success of that cross-sell motion.

The quality of that expansion is visible in the growth of your largest customers. Revenue derived from larger deals, specifically those in the 6- and 7-figure Annual Recurring Revenue (ARR) bracket, is reported as growing 21% year-over-year, showing that the biggest construction firms are standardizing on the platform. This is supported by the fact that the number of organic customers contributing over $100,000 in ARR reached 2,602 as of September 30, 2025, marking a 15% increase year-over-year.

Finally, you must account for professional services and implementation fees. While subscription revenue is the core, these fees cover the initial setup, training, and configuration required to get large, complex construction projects onto the platform efficiently. The high non-GAAP gross margin of 84% reported in Q3 2025 suggests that the bulk of the revenue is high-margin software, but these services are a necessary component of the overall customer acquisition and onboarding cost structure.

Here's a quick look at the key metrics underpinning this revenue structure as of late 2025:

Metric	Value/Amount	Period/Context
Full Year 2025 Revenue Guidance (Midpoint)	$1.313 billion	Full Year 2025 Outlook
Q3 2025 Revenue	$339 million	Q3 Ended September 30, 2025
Gross Revenue Retention (GRR)	95%	Q3 2025
Customers with > $100k ARR	2,602	As of September 30, 2025
6- and 7-Figure Deal YoY Growth	21%	As specified for this analysis

You can see the health of the installed base through these expansion indicators:

• Gross Revenue Retention rate was 95% in Q3 2025.
• Total organic customers ended Q3 2025 at 17,623.
• The total Annual Recurring Revenue (ARR) base was reported at $1.42 billion in Q3 2025.
• Non-GAAP Gross Margin for Q3 2025 was 84%.