Peoples Bancorp Inc. (PEBO): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el plan estratégico de Peoples Bancorp Inc. (PEBO), una institución financiera regional dinámica que transforma la banca tradicional a través de un modelo de negocio meticulosamente elaborado. Al combinar a la perfección la experiencia de la comunidad localizada con tecnologías digitales de vanguardia, PEBO ha diseñado un enfoque integral que sirva a diversos segmentos de clientes, desde pequeñas empresas hasta personas de alto nivel de red, al tiempo que mantiene un compromiso con láser con soluciones financieras personalizadas y servicios innovadores entrega. Este intrincado lienzo de modelo de negocio revela cómo POBO navega por el complejo panorama bancario, creando valor a través de asociaciones estratégicas, recursos sólidos y una metodología centrada en el cliente que los distingue en el mercado competitivo de servicios financieros.

Peoples Bancorp Inc. (POBO) - Modelo de negocios: asociaciones clave

Redes comerciales locales y regionales

Peoples Bancorp Inc. mantiene asociaciones estratégicas con cámaras locales de comercio y asociaciones comerciales en Ohio y los estados circundantes.

Tipo de asociación	Número de asociaciones activas	Cobertura geográfica
Cámara de Comercio local	17	Ohio, Virginia Occidental, Kentucky
Redes comerciales regionales	8	Región del medio oeste

Organizaciones de inversión comunitaria

El banco colabora con organizaciones sin fines de lucro para apoyar las iniciativas de desarrollo comunitario.

• Fondo de reinversión comunitaria: $ 4.2 millones asignados en 2023
• Asociaciones de desarrollo de pequeñas empresas: 42 colaboraciones activas
• Consejos de desarrollo económico: 6 asociaciones estratégicas

Proveedores de servicios de tecnología

Peoples Bancorp Inc. se asocia con empresas de tecnología para mejorar las capacidades de banca digital.

Socio tecnológico	Servicio proporcionado	Valor de contrato
Jack Henry & Asociado	Software bancario central	$ 3.1 millones anualmente
Fiserv	Plataforma de banca digital	$ 2.7 millones anualmente

Collaboradores de servicios financieros y de servicios financieros

Asociaciones estratégicas con proveedores de seguros y servicios financieros.

• Asociaciones de seguro: 9 proveedores activos
• Colaboraciones de gestión de patrimonio: 5 alianzas estratégicas
• Ingresos de referencia total: $ 6.3 millones en 2023

Socios de cumplimiento regulatorio

Las asociaciones se centraron en mantener el cumplimiento regulatorio y la gestión de riesgos.

Socio de cumplimiento	Servicio especializado	Inversión anual
Firma de consultoría AML/BSA	Servicios contra el lavado de dinero	$ 1.2 millones
Proveedor de tecnología reguladora	Monitoreo de cumplimiento	$890,000

Peoples Bancorp Inc. (POBO) - Modelo de negocio: actividades clave

Servicios bancarios comerciales y personales

Activos totales a partir del cuarto trimestre 2023: $ 12.1 mil millones

Categoría de servicio	Volumen total	Penetración del mercado
Cuentas corrientes comerciales	8.742 cuentas	37% de participación en el mercado regional
Cuentas de ahorro personal	126,354 cuentas	42% de participación en el mercado regional

Originación y gestión del préstamo

Portafolio de préstamos totales: $ 9.3 mil millones

• Préstamos comerciales: $ 5.6 mil millones
• Préstamos hipotecarios residenciales: $ 2.7 mil millones
• Préstamos al consumidor: $ 1.0 mil millones

Desarrollo de la plataforma de banca digital

Métrica de plataforma digital	2023 rendimiento
Usuarios de banca móvil	214,000 usuarios activos
Volumen de transacciones en línea	3.2 millones de transacciones mensuales

Asesoramiento financiero y gestión de patrimonio

Activos bajo administración: $ 1.8 mil millones

• Cuentas de inversión individuales: 12,354
• Servicios de planificación de jubilación: 8.742 clientes

Gestión de riesgos y monitoreo de cumplimiento

Presupuesto de cumplimiento: $ 4.2 millones anuales

Área de cumplimiento	Inversión anual
Tecnología reguladora	$ 1.5 millones
Sistemas de auditoría interna	$ 1.2 millones
Infraestructura de ciberseguridad	$ 1.5 millones

Peoples Bancorp Inc. (POBO) - Modelo de negocios: recursos clave

Infraestructura bancaria regional fuerte

A partir del cuarto trimestre de 2023, Peoples Bancorp Inc. opera 108 centros bancarios en Ohio, Kentucky, Virginia Occidental y Virginia. Activos totales: $ 8.4 mil millones. Base de depósito: $ 6.9 mil millones.

Región	Número de centros bancarios	Activos totales
Ohio	72	$ 5.6 mil millones
Kentucky	12	$ 1.2 mil millones
Virginia Occidental	14	$ 1.1 mil millones
Virginia	10	$ 500 millones

Equipo experimentado de gestión financiera

Equipo de liderazgo con experiencia bancaria promedio de 22 años. Compensación ejecutiva en 2023: $ 6.2 millones.

• CEO Charles Lamonte: Experiencia bancaria de 28 años
• CFO Mark Muth: 19 años de liderazgo financiero
• Director de riesgos: 25 años de experiencia en gestión de riesgos

Tecnología de banca digital avanzada

Inversión tecnológica en 2023: $ 18.3 millones. La plataforma de banca digital atiende al 65% de la base de clientes.

Servicio digital	Porcentaje de usuario
Banca móvil	52%
Banca en línea	65%
Solicitudes de préstamos digitales	38%

Cartera de productos financieros diversos

La gama de productos incluye servicios comerciales, bancarios personales, gestión de patrimonio y servicios de seguro.

• Préstamos comerciales: $ 3.2 mil millones
• Productos bancarios personales: 42 tipos de cuenta diferentes
• Activos de gestión de patrimonio: $ 1.5 mil millones
• Ingresos de servicios de seguro: $ 42 millones en 2023

Base de datos de relación con el cliente robusta

Métricas de la base de datos de clientes a partir de 2023:

Métrico	Valor
Total de clientes	287,000
Valor de relación promedio al cliente	$24,500
Tasa de retención de clientes	87%

Peoples Bancorp Inc. (POBO) - Modelo de negocio: propuestas de valor

Soluciones bancarias personalizadas

A partir del cuarto trimestre de 2023, Peoples Bancorp Inc. ofrece soluciones bancarias personalizadas con una cartera de préstamos totales de $ 4.76 mil millones y activos totales de $ 6.24 mil millones.

Tipo de servicio	Segmento de clientes	Tamaño promedio de la cuenta
Banca personal	Individuos	$87,500
Banca de negocios	Empresas pequeñas a medianas	$325,000

Tasas de interés competitivas

Tasas de interés para productos bancarios clave a partir de enero de 2024:

• Cuenta de ahorro: 3.25%
• Cuenta corriente: 1.75%
• Préstamo personal: 7.45%
• Tasas hipotecarias: 6.85%

Experiencia en el mercado local

Peoples Bancorp opera en 12 condados en Ohio con 106 ubicaciones bancarias y 134 cajeros automáticos.

Servicios financieros integrales

Categoría de servicio	Ofertas de productos	Ingresos anuales
Banca personal	12 tipos de cuenta	$ 98.3 millones
Banca de negocios	8 tipos de cuenta de negocios	$ 147.6 millones
Servicios de inversión	5 productos de inversión	$ 42.5 millones

Enfoque bancario centrado en la comunidad

Métricas de inversión comunitaria para 2023:

• Préstamos comunitarios locales: $ 612 millones
• Préstamos para pequeñas empresas: $ 287 millones
• Inversiones de desarrollo comunitario: $ 45.2 millones

Peoples Bancorp Inc. (POBO) - Modelo de negocios: relaciones con los clientes

Servicio al cliente personalizado

A partir de 2024, Peoples Bancorp Inc. mantiene 108 lugares de banca de servicio completo en Ohio, Kentucky y West Virginia. Los representantes de servicio al cliente promediaron la calificación de satisfacción del cliente 4.2/5 en el informe anual más reciente.

Estrategia de gestión de relaciones

Segmento de clientes	Enfoque de gestión de relaciones	Tasa de compromiso anual
Banca personal	Gerentes de relaciones dedicadas	67.3%
Banca de negocios	Revisiones comerciales trimestrales	53.6%
Gestión de patrimonio	Consulta financiera personalizada	82.1%

Canales de interacción digital y en persona

• Aplicación de banca móvil: 124,567 usuarios activos
• Plataforma de banca en línea: 87.4% de los clientes activamente comprometidos
• Servicios en la rama: 42 visitas de rama diaria promedio por ubicación
• Soporte del centro de llamadas: tasa de resolución de primer llamado 92.6%

Programas de fidelización de clientes

El programa de recompensas del Banco Peoples incluye:

Nivel de programa	Inscripción anual	Beneficios promedio
Recompensas básicas	38,214 clientes	$ 75 en efectivo anual
Recompensas premium	12,567 clientes	$ 250 en efectivo anual

Recursos de educación financiera

• Talleres financieros en línea: 4.236 participantes en 2023
• Sesiones gratuitas de asesoramiento de crédito: 1.872 sesiones realizadas
• Plataforma de educación financiera digital: 67,890 usuarios registrados

Peoples Bancorp Inc. (POBO) - Modelo de negocios: canales

Red de sucursales bancarias físicas

A partir de 2024, Peoples Bancorp Inc. opera 104 oficinas bancarias en Ohio y Virginia Occidental. Detalles de distribución de ramas:

Estado	Número de ramas
Ohio	87
Virginia Occidental	17

Plataforma bancaria en línea

Las características bancarias digitales incluyen:

• Gestión de cuentas
• Servicios de pago de facturas
• Transferencias de fondos
• Declaraciones electrónicas

Aplicación de banca móvil

Capacidades de la aplicación móvil:

• Depósito de cheque móvil
• Alertas de cuenta en tiempo real
• Controles de tarjetas
• Pagos de pares

Servicios de banca telefónica

Sistema de banca telefónica automatizada 24/7 con Soporte de servicio al cliente disponible durante el horario comercial.

Red de cajeros automáticos

Tipo de cajero automático	Recuento total
Cajeros automáticos	76
ATM de red	30,000+ en todo el país

Peoples Bancorp Inc. (POBO) - Modelo de negocios: segmentos de clientes

Empresas pequeñas a medianas

A partir del cuarto trimestre de 2023, Peoples Bancorp atiende a aproximadamente 3.750 clientes comerciales pequeños a medianos en Ohio y los estados circundantes. Cartera total de préstamos comerciales para este segmento: $ 487.3 millones.

Métricas de segmento de negocios	Valor
Préstamos comerciales totales	$ 487.3 millones
Número de clientes comerciales	3,750
Tamaño promedio del préstamo	$129,947

Clientes de banca minorista individual

Peoples Bancorp mantiene 126,500 clientes de banca personal al 31 de diciembre de 2023. Las cuentas de depósito personal totalizan $ 2.1 mil millones.

• Cuentas corrientes minoristas: 89,300
• Cuentas de ahorro: 37,200
• Saldo promedio de la cuenta personal: $ 16,750

Profesionales de la comunidad local

El segmento profesional representa el 22% de la base total de clientes, con presencia concentrada en la atención médica, la educación y los sectores del gobierno local.

Desglose del segmento profesional	Porcentaje
Profesionales de la salud	9.4%
Sector educativo	7.2%
Empleados del gobierno local	5.4%

Clientes del sector agrícola

Portafolio de préstamos agrícolas: $ 215.6 millones, que atiende a 1,250 clientes agrícolas y de negocios agrícolas en los mercados rurales de Ohio.

• Préstamos agrícolas totales: $ 215.6 millones
• Número de clientes agrícolas: 1.250
• Tamaño promedio del préstamo agrícola: $ 172,480

Individuos de alto nivel de red

El segmento de gestión de patrimonio incluye 2,100 clientes de alto valor de la red con activos combinados bajo administración de $ 624.5 millones.

Métricas de segmento de alto nivel de red	Valor
Total de clientes	2,100
Activos bajo administración	$ 624.5 millones
Cartera promedio de clientes	$297,381

Peoples Bancorp Inc. (POBO) - Modelo de negocio: Estructura de costos

Gastos de sucursales operativos

A partir del cuarto trimestre de 2023, Peoples Bancorp Inc. reportó gastos operativos totales relacionados con las sucursales de $ 42.3 millones anuales.

Categoría de gastos	Costo anual ($)
Alquiler y ocupación	15,600,000
Utilidades	3,750,000
Mantenimiento	5,200,000
Seguridad de la rama	2,850,000

Inversiones de infraestructura tecnológica

Las inversiones en infraestructura tecnológica para 2023 totalizaron $ 18.7 millones.

• Actualizaciones del sistema bancario central: $ 7,500,000
• Mejoras de ciberseguridad: $ 4,200,000
• Plataforma de banca digital: $ 3,900,000
• Infraestructura de red y hardware: $ 3,100,000

Compensación de empleados

La compensación total de los empleados para 2023 fue de $ 127.6 millones.

Categoría de compensación	Monto ($)
Salarios base	89,320,000
Bonos de rendimiento	22,680,000
Beneficios y seguro	15,600,000

Costos de cumplimiento regulatorio

Los gastos anuales de cumplimiento regulatorio para 2023 fueron de $ 9.4 millones.

• Personal legal y de cumplimiento: $ 4,500,000
• Gastos de auditoría e informes: $ 2,800,000
• Tecnología regulatoria: $ 2,100,000

Gastos de marketing y adquisición de clientes

Los costos de marketing y adquisición de clientes para 2023 ascendieron a $ 6.2 millones.

Canal de marketing	Gasto ($)
Marketing digital	2,450,000
Publicidad tradicional	1,850,000
Patrocinios comunitarios	1,200,000
Programas de adquisición de clientes	700,000

Peoples Bancorp Inc. (POBO) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos

Para el año fiscal 2023, Peoples Bancorp Inc. reportó ingresos por intereses totales de $ 286.7 millones. El desglose de los ingresos por intereses del préstamo fue el siguiente:

Categoría de préstamo	Ingresos de intereses ($ M)
Préstamos comerciales	142.3
Préstamos al consumo	87.5
Préstamos inmobiliarios	56.9

Tarifas de servicio bancario

Las tarifas de servicio bancario para 2023 totalizaron $ 45.2 millones, con la siguiente composición:

• Tarifas de mantenimiento de la cuenta: $ 18.6 millones
• Tarifas de sobregiro: $ 12.7 millones
• Tarifas de transacción de cajeros automáticos: $ 7.3 millones
• Tasas de transferencia de cables: $ 6.6 millones

Servicios de inversión y gestión de patrimonio

Los ingresos de los servicios de inversión y gestión de patrimonio en 2023 fueron de $ 37.8 millones, que incluyen:

Categoría de servicio	Ingresos ($ M)
Gestión de activos	22.5
Aviso financiero	9.3
Servicios de corretaje	6.0

Tarifas de transacción

Las tarifas de transacción para 2023 ascendieron a $ 23.6 millones, distribuidas de la siguiente manera:

• Transacciones de tarjeta de débito: $ 12.4 millones
• Procesamiento de tarjeta de crédito: $ 6.9 millones
• Servicios de pago electrónico: $ 4.3 millones

Productos de hipotecas y préstamos

Los ingresos por productos hipotecarios y de préstamos para 2023 alcanzaron $ 52.4 millones:

Tipo de producto	Ingresos ($ M)
Tarifas de origen de la hipoteca	28.7
Tarifas de servicio hipotecario	15.2
Tarifas de originación de préstamos	8.5

Peoples Bancorp Inc. (PEBO) - Canvas Business Model: Value Propositions

Peoples Bancorp Inc. provides a full suite of financial services, which you can see consolidated in the table below based on late 2025 figures.

Metric	Value (As of 09/30/2025)
Total Assets	$9.62 billion
Q3 2025 Net Income	$29.5 million
Q3 2025 Net Interest Margin	4.16%
Q3 2025 Efficiency Ratio	57.11%
Annualized Loan Growth (Q3 2025 vs Q2 2025)	8%
Total Locations	145

Comprehensive financial solutions: banking, wealth, insurance, and leasing in one place

You get a single point of contact for diverse needs, as Peoples Bancorp Inc. offers a complete line of services through its subsidiaries.

• Banking services via Peoples Bank
• Trust and investment solutions through Peoples Investment Services
• Insurance through Peoples Insurance Agency, LLC
• Specialty financing and leasing via North Star Leasing and Vantage Financial, LLC

Personalized, community-focused service with local decision-making

The value here is the local touch, which is supported by a physical footprint across several states.

• Headquartered in Marietta, Ohio
• Operates 127 full-service bank branches
• Total of 145 locations across Ohio, West Virginia, Kentucky, Virginia, Washington D.C., and Maryland

Financial stability and security with a long-standing heritage since 1902

The heritage itself is a promise of stability, backed by current financial strength metrics.

Peoples Bancorp Inc. has been headquartered in Marietta, Ohio since 1902.

The bank demonstrates financial security with a quarterly dividend maintained at $0.41 per share, a payout sustained for 52 consecutive years.

Asset quality remains a focus, with nonperforming assets at just 0.66% of total loans at the end of Q3 2025.

Strong loan growth, with an 8% annualized increase in Q3 2025

The firm showed strong momentum in its lending book during the third quarter of 2025.

Total loan and lease balances grew by $127.1 million compared to the end of the sequential Q2 2025.

This translated to an annualized loan growth rate of 8% for the third quarter of 2025.

Digital convenience complementing a robust branch network

You have the option to bank how you prefer, mixing in-person service with digital tools.

The network includes 145 locations as of September 30, 2025, which complements the digital offerings.

The bank offers online banking with bill payment service.

Peoples Bancorp Inc. (PEBO) - Canvas Business Model: Customer Relationships

You're looking at how Peoples Bancorp Inc. keeps its clients engaged across its broad footprint. The core of the strategy remains deeply local, even as the company has grown its total assets to $9.62 billion as of September 30, 2025.

Community banking model emphasizing personalized, long-term relationships

Peoples Bancorp Inc. operates with a vision to be the Best Community Bank in America. This is supported by a physical presence spanning 145 locations, which includes 127 full-service bank branches across Ohio, West Virginia, Kentucky, Virginia, Washington D.C., and Maryland. The bank prides itself on personalized service, thriving by embracing the unique character of the communities it serves. This local accessibility helps foster those long-term relationships you'd expect from a community-focused institution.

Dedicated relationship management for commercial and wealth clients

For higher-value segments, dedicated management is key. The structure supports specialized teams, as evidenced by the dedicated officers listed for Commercial Banking, Business Banking, and the Private Client Group within Wealth Management. This structure is designed to ensure that business teams act as active partners on a client's journey. The focus is on providing a connected and consistent banking experience across all interactions.

Cross-selling of diversified products (e.g., banking clients to insurance/wealth)

Peoples Bancorp Inc. is a diversified financial services holding company, which naturally drives cross-selling. The relationship managers aren't just selling deposits; they are connecting clients to a complete line of services. This diversification includes trust and investment, insurance, premium financing, and equipment leasing solutions offered through subsidiaries. The company offers services through Peoples Bank (which includes Peoples Investment Services, Peoples Premium Finance, and North Star Leasing) and Peoples Insurance Agency, LLC, plus Vantage Financial, LLC. This breadth allows for tailoring solutions as a client's financial needs evolve.

Salesforce CRM system for enhanced customer engagement

To manage this complexity and maintain a unified view, Peoples Bancorp Inc. has invested in technology. They leverage the Salesforce platform, specifically Salesforce Financial Services Cloud, for their retail, wealth, mortgage, treasury management, and business banking sales teams. The goal was to break down data silos and create a single source of reference across departments. This technology integration has had a tangible impact on efficiency; for example, the integration with nCino helped reduce the commercial loan application to close time by 20 days. Furthermore, the marketing team uses Salesforce Marketing Cloud Personalization to enhance member engagement with personalized offers.

Self-service digital channels for routine transactions and account management

While relationship management handles complex needs, routine transactions rely on digital access. The bank offers Online Banking and Mobile Banking to keep pace with emerging technologies. The success in retaining and growing core customer relationships is visible in the deposit trends; customer deposits, which exclude brokered deposits, increased by $19.5 million during the third quarter of 2025. This suggests that the digital channels are effectively supporting day-to-day account management for the existing customer base.

Here's a quick look at the scale of the customer base and service footprint as of late 2025:

Metric	Value	Date/Context
Total Assets	$9.62 billion	September 30, 2025
Total Locations	145	As of September 30, 2025
Full-Service Bank Branches	127	As of September 30, 2025
Customer Deposit Growth (Non-Brokered)	$19.5 million increase	Q3 2025
Commercial Loan Application Time Reduction	20 days	Attributed to Salesforce/nCino integration

The platform is built to give sales teams visual dashboards for rapid decision-making. Having access to real-time data has been transformational for engagement. Finance: draft 13-week cash view by Friday.

Peoples Bancorp Inc. (PEBO) - Canvas Business Model: Channels

You're looking at how Peoples Bancorp Inc. gets its value proposition-a complete line of banking, trust, investment, insurance, and leasing solutions-into the hands of its community and business clients. The channel strategy here is clearly weighted toward a strong physical presence, which is typical for a bank focused on community impact, but it's definitely layered with digital support.

The core of the physical channel is the branch network. As of the second quarter of 2025, Peoples Bancorp operated a total of 145 locations across its footprint, which includes a significant number of brick-and-mortar service points. Specifically, you see 127 full-service bank branches serving customers in Ohio, West Virginia, Kentucky, Virginia, Maryland, and Washington D.C.. This network is the primary touchpoint for many core banking services.

To support this physical footprint and serve clients who prefer remote access, Peoples Bancorp maintains its digital channels. The firm relies on online banking portals and mobile applications for both consumer and business clients. While I don't have the exact 2025 adoption rates, management has been focused on ongoing digital transformation, which suggests these platforms are critical for transaction processing and service delivery, especially given the mention of vulnerability in these systems in recent disclosures.

For specialized financial needs, Peoples Bancorp deploys dedicated sales expertise through distinct subsidiary channels. This is where the bank moves beyond standard deposits and loans into more complex services. The structure supports direct client engagement for these specific offerings.

Here's a quick look at the scale of the operation supporting these channels as of late 2025:

Channel Component	Metric	Value (As of Late 2025)	Reporting Date
Full-Service Bank Branches	Number of Locations	127	June 30, 2025
Total Physical Locations	Number of Locations	145	June 30, 2025
Total Assets Supported	Total Assets	$9.6 billion	September 30, 2025
Investment Services	Assets Under Management (AUM)	$0.82 billion	Q3 2025

The specialized service delivery is segmented across several key areas, ensuring that clients seeking wealth management or specialized financing have a direct line to the relevant experts. These are the dedicated points of contact for non-standard banking products:

• Peoples Investment Services offices, which manage approximately $0.82 billion in assets as of Q3 2025.
• Peoples Insurance Agency offices, handling insurance solutions.
• Specialized sales teams supporting equipment leasing through North Star Leasing.
• Specialized sales teams supporting premium financing through Peoples Premium Finance.

Finally, the ubiquitous access points are maintained through the ATM network and participation in third-party payment networks. While I don't have the exact 2025 ATM count, these are essential for transactional convenience outside of branch hours. The bank also explicitly notes that insurance and investment products are NOT FDIC INSURED and are SUBJECT TO RISK AND MAY LOSE VALUE, a critical disclosure tied directly to how these specific channels communicate their offerings.

Finance: draft 13-week cash view by Friday.

Peoples Bancorp Inc. (PEBO) - Canvas Business Model: Customer Segments

You're looking at how Peoples Bancorp Inc. structures its client base as of late 2025. This isn't just about who they serve, but the scale of those relationships based on the latest figures from September 30, 2025.

Consumer Banking: Individuals and families needing traditional deposits and mortgages

This is the core funding engine for Peoples Bancorp Inc. As of the third quarter of 2025, a significant portion of their funding base comes from this segment. You see 77% of their total deposits are classified as retail deposits, covering both individual consumers and small businesses. $7.6 billion was the total period-end deposit balance at September 30, 2025. The typical individual relationship is relatively modest, with the average retail customer deposit relationship standing at $26,000. To be fair, the median relationship is much smaller, at just $2,600, which really shows the broad base they maintain. Still, a notable amount of this funding is not fully protected by the government insurance; 27% of total deposit balances exceeded the FDIC limit as of that date.

Business Banking: Small to medium-sized enterprises (SMEs) and corporate clients

SMEs are grouped within that 77% retail deposit figure, but their lending activity is a key driver of asset growth. Peoples Bancorp Inc. saw its total loan and lease balances increase at an 8% annualized rate compared to June 30, 2025, showing strong demand from commercial borrowers. The loan-to-deposit ratio stood at a tight 88% at the end of the third quarter of 2025, indicating that a large part of their deposit base is being put to work in loans. This segment is served across their 145 total locations, including 127 full-service bank branches across Ohio, West Virginia, Kentucky, Virginia, Washington D.C., and Maryland.

Commercial Real Estate (CRE) developers and investors

CRE is a material part of the loan book, but Peoples Bancorp Inc. appears to be managing its concentration carefully. Owner-occupied commercial real estate specifically represents 29% of the total loan portfolio as of the third quarter of 2025. They also hold a specific balance in commercial office space, which totaled $184 million, making up 2.7% of total loans. The bank emphasizes its disciplined credit practice, noting that 99.0% of the loan portfolio was considered current as of September 30, 2025.

High-Net-Worth Individuals (HNWIs) utilizing wealth management and trust services

This segment is captured by the wealth and trust division, which Peoples Bancorp Inc. reports under Assets Under Administration & Management (AUA/M). As of September 30, 2025, the total AUA/M figure was $4.1 billion. This service line, which includes Peoples Investment Services, is a key component of their non-interest income generation, supporting the overall business model beyond traditional lending and deposit-taking.

Commercial clients requiring specialized equipment leasing (North Star Leasing)

North Star Leasing is explicitly mentioned as a division of Peoples Bank, serving commercial clients with equipment financing solutions. While it contributes to the overall loan and lease balances, its recent activity showed a slight contraction; the North Star leases balance decreased by $13.9 million during the second quarter of 2025. This segment is part of the bank's strategy to offer a complete line of financial solutions.

Here's a quick look at the balance sheet context supporting these customer groups as of September 30, 2025:

Metric	Amount	Context
Total Assets	$9.6 billion	Overall size of the firm.
Total Deposits	$7.6 billion	Primary funding source from Consumer/Business Banking.
Loan-to-Deposit Ratio	88%	Indicates loan deployment relative to core funding.
Assets Under Admin & Mgmt	$4.1 billion	Size of the Wealth Management/Trust segment.
Owner-Occupied CRE Loans	29% of total loans	Largest single component of the loan portfolio.

The customer base is clearly segmented across funding (deposits) and deployment (loans/leases), with the retail/SME base providing the bulk of the former, and specialized commercial/CRE lending driving the latter.

• Retail Deposits (Consumer & Small Business): 77% of total deposits.
• Average Retail Deposit Relationship: $26,000.
• Loan Portfolio Current Status: 99.0% of loans current.
• Total Locations: 145.

Finance: draft 13-week cash view by Friday.

Peoples Bancorp Inc. (PEBO) - Canvas Business Model: Cost Structure

You're looking at the expense side of Peoples Bancorp Inc.'s operations as of late 2025. The cost structure is dominated by funding costs, operating overhead, and reserving for potential credit issues.

The most significant funding cost is the interest expense paid on customer deposits and borrowings. For the third quarter of 2025, Peoples Bancorp reported a total interest expense of $41.5 million, which offset the total interest income of $132.8 million to yield a net interest income of $91.3 million.

Operating costs are substantial, falling under non-interest expense. The total non-interest expense for the third quarter of 2025 was reported at $69.9 million. This figure covers personnel, branch operations, technology, and general administrative overhead. Management noted that for the first nine months of 2025, non-interest expenses grew by $7,700,000 or 4 percent compared to the same period in 2024, driven by higher salaries, employee benefits, data processing, and software expenses.

Here's a quick look at the key cost line items for Q3 2025:

Cost Component	Q3 2025 Amount (Millions)	Context
Total Interest Expense	$41.5	Cost of funding deposits and borrowings.
Total Non-Interest Expense	$69.9	Covers personnel, operations, technology, and G&A.
Provision for Credit Losses	$7.3	Reserving for expected credit losses under the CECL model.
Adjusted Non-Interest Expense	$67.7	Total non-interest expense after adjusting for amortization of other intangible assets.

The bank sets aside capital for potential loan problems through the provision for credit losses. Peoples Bancorp recorded a provision for credit losses of $7.3 million for the third quarter of 2025. This was a significant decrease from the $16.6 million provision taken in the linked second quarter of 2025. The allowance for credit losses as a percentage of total loans was 1.11% at quarter-end.

General administrative costs, which include regulatory compliance and marketing, are embedded within the total non-interest expense. Specifically, marketing expenses saw an increase of $0.3 million compared to the linked quarter. The overall decrease in total non-interest expense of $0.5 million from the linked quarter was primarily due to lower professional fees (down $0.8 million) and lower other non-interest expense (down $0.6 million).

You should track the following specific cost drivers:

• Technology and data processing costs: Higher data processing and software expenses contributed to the year-to-date non-interest expense growth.
• Personnel and Branch Operations: These form the bulk of the $69.9 million total non-interest expense.
• Regulatory Compliance: A component of general administrative costs, subject to ongoing regulatory demands.
• Marketing Expenses: Increased by $0.3 million in Q3 2025 versus the linked quarter.
• Professional Fees: Decreased by $0.8 million in Q3 2025 versus the linked quarter, helping lower overall costs.

The efficiency ratio for Peoples Bancorp improved to 57.1% in Q3 2025, down from 59.3% in the linked quarter, which shows better cost management relative to revenue generation. Finance: draft 13-week cash view by Friday.

Peoples Bancorp Inc. (PEBO) - Canvas Business Model: Revenue Streams

The revenue generation for Peoples Bancorp Inc. (PEBO) in late 2025 is firmly rooted in its core banking activities, supplemented by a commitment to diversified fee-based services, which contributes to a fee income ratio of 24% for the first nine months of 2025. Total Revenue for the third quarter of 2025 was reported at $115.18 million.

The primary revenue driver remains the interest earned on its balance sheet, supported by robust loan growth across its operating footprint in Ohio, Kentucky, West Virginia, Virginia, Washington D.C., and Maryland.

Revenue Component	Q3 2025 Amount	Context/Comparison
Net Interest Income (NII)	$91.3 million	Increased $3.8 million, or 4%, versus the linked quarter.
Total Non-Interest Income	$23.8 million	Represents 20.7% of the reported $115.18 million total revenue.
Net Interest Margin (NIM)	4.16%	Up from 4.15% for the linked quarter.

The Non-Interest Income stream is derived from several fee-based services, reflecting Peoples Bancorp Inc.s' strategy for greater revenue diversity than the average $1-$10 billion bank. While the total for Q3 2025 was $23.8 million, the year-over-year changes in key fee categories provide insight into the revenue mix shifts.

• Trust and investment income (Wealth management, trust, and investment advisory fees): Increased by $0.5 million compared to the third quarter of 2024, driven by an increase in assets under administration and management.
• Lease income (Equipment leasing revenue): Increased by $0.6 million compared to the third quarter of 2024.
• Bank Owned Life Insurance (BOLI) income (Insurance premiums component): Increased by $0.7 million compared to the third quarter of 2024.
• Electronic banking income (including debit card interchange fees): Increased by $0.3 million compared to the linked quarter (Q2 2025).
• Deposit account service charges: Decreased by $0.7 million compared to the third quarter of 2024.
• Mortgage banking income: Decreased by $0.8 million compared to the third quarter of 2024.