Peoples Bancorp Inc. (PEBO): Business Model Canvas [Jan-2025 Mise à jour]

Plongez dans le plan stratégique de Peoples Bancorp Inc. (PEBO), une institution financière régionale dynamique qui transforme les services bancaires traditionnels à travers un modèle commercial méticuleusement conçu. En mélangeant de manière transparente l'expertise communautaire localisée avec des technologies numériques de pointe, Pebo a conçu une approche complète qui sert divers segments de clients - des petites entreprises aux particuliers élevé livraison. Cette toile de modèle commercial complexe révèle comment Pebo navigue dans le paysage bancaire complexe, créant de la valeur grâce à des partenariats stratégiques, des ressources robustes et une méthodologie centrée sur le client qui les distingue sur le marché concurrentiel des services financiers.

Peoples Bancorp Inc. (PEBO) - Modèle commercial: partenariats clés

Réseaux commerciaux locaux et régionaux

Peoples Bancorp Inc. maintient des partenariats stratégiques avec des chambres locales de commerce et d'associations commerciales à travers l'Ohio et les États environnants.

Type de partenariat	Nombre de partenariats actifs	Couverture géographique
Chambre de commerce locale	17	Ohio, Virginie-Occidentale, Kentucky
Réseaux commerciaux régionaux	8	Région du Midwest

Organisations d'investissement communautaire

La banque collabore avec des organisations à but non lucratif pour soutenir les initiatives de développement communautaire.

• Fonds de réinvestissement communautaire: 4,2 millions de dollars alloués en 2023
• Partenariats de développement des petites entreprises: 42 collaborations actives
• Conseils de développement économique: 6 partenariats stratégiques

Fournisseurs de services technologiques

Peoples Bancorp Inc. s'associe à des entreprises technologiques pour améliorer les capacités bancaires numériques.

Partenaire technologique	Service fourni	Valeur du contrat
Jack Henry & Associés	Logiciel bancaire de base	3,1 millions de dollars par an
Finerv	Plate-forme bancaire numérique	2,7 millions de dollars par an

Collaborateurs de services d'assurance et de financier

Partenariats stratégiques avec les prestataires d'assurance et de services financiers.

• Partenariats d'assurance: 9 fournisseurs actifs
• Collaborations de gestion de la patrimoine: 5 alliances stratégiques
• Revenus de référence totaux: 6,3 millions de dollars en 2023

Partenaires de conformité réglementaire

Les partenariats se sont concentrés sur le maintien de la conformité réglementaire et de la gestion des risques.

Partenaire de conformité	Service spécialisé	Investissement annuel
AML / BSA Consulting Company	Services anti-blanchiment	1,2 million de dollars
Fournisseur de technologies réglementaires	Surveillance de la conformité	$890,000

Peoples Bancorp Inc. (PEBO) - Modèle d'entreprise: Activités clés

Services bancaires commerciaux et personnels

Total des actifs auprès du quatrième trimestre 2023: 12,1 milliards de dollars

Catégorie de service	Volume total	Pénétration du marché
Comptes de chèques commerciaux	8 742 comptes	37% de part de marché régional
Comptes d'épargne personnels	126 354 comptes	Part de marché régional de 42%

Origination et gestion du prêt

Portefeuille de prêts totaux: 9,3 milliards de dollars

• Prêts commerciaux: 5,6 milliards de dollars
• Prêts hypothécaires résidentiels: 2,7 milliards de dollars
• Prêts à la consommation: 1,0 milliard de dollars

Développement de la plate-forme bancaire numérique

Métrique de la plate-forme numérique	Performance de 2023
Utilisateurs de la banque mobile	214 000 utilisateurs actifs
Volume de transaction en ligne	3,2 millions de transactions mensuelles

Conseil financier et gestion de la patrimoine

Actif sous gestion: 1,8 milliard de dollars

• Comptes d'investissement individuels: 12 354
• Services de planification de la retraite: 8 742 clients

Gestion des risques et surveillance de la conformité

Budget de conformité: 4,2 millions de dollars par an

Zone de conformité	Investissement annuel
Technologie de réglementation	1,5 million de dollars
Systèmes d'audit interne	1,2 million de dollars
Infrastructure de cybersécurité	1,5 million de dollars

Peoples Bancorp Inc. (PEBO) - Modèle d'entreprise: Ressources clés

Forte infrastructure bancaire régionale

Au quatrième trimestre 2023, Peoples Bancorp Inc. exploite 108 centres bancaires dans l'Ohio, le Kentucky, la Virginie-Occidentale et la Virginie. Actif total: 8,4 milliards de dollars. Base de dépôt: 6,9 milliards de dollars.

Région	Nombre de centres bancaires	Actif total
Ohio	72	5,6 milliards de dollars
Kentucky	12	1,2 milliard de dollars
Virginie-Occidentale	14	1,1 milliard de dollars
Virginie	10	500 millions de dollars

Équipe de gestion financière expérimentée

Équipe de direction avec une expérience bancaire moyenne de 22 ans. Compensation des cadres en 2023: 6,2 millions de dollars.

• PDG Charles Lamonte: 28 ans d'expérience bancaire
• CFO Mark Muth: 19 ans de leadership financier
• Chief Risk Office: 25 ans d'expertise en gestion des risques

Technologie des banques numériques avancées

Investissement technologique en 2023: 18,3 millions de dollars. La plate-forme bancaire numérique dessert 65% de la clientèle.

Service numérique	Pourcentage d'utilisateur
Banque mobile	52%
Banque en ligne	65%
Applications de prêt numérique	38%

Portefeuille de produits financiers diversifiés

La gamme de produits comprend des services commerciaux, de banque personnelle, de gestion de patrimoine et d'assurance.

• Prêts commerciaux: 3,2 milliards de dollars
• Produits bancaires personnels: 42 types de compte différents
• Actifs de gestion de patrimoine: 1,5 milliard de dollars
• Revenus de services d'assurance: 42 millions de dollars en 2023

Base de données de relations clients robustes

Métriques de la base de données clients à partir de 2023:

Métrique	Valeur
Total des clients	287,000
Valeur moyenne de la relation client	$24,500
Taux de rétention de la clientèle	87%

Peoples Bancorp Inc. (PEBO) - Modèle d'entreprise: propositions de valeur

Solutions bancaires personnalisées

Au quatrième trimestre 2023, Peoples Bancorp Inc. propose des solutions bancaires personnalisées avec un portefeuille de prêts total de 4,76 milliards de dollars et un actif total de 6,24 milliards de dollars.

Type de service	Segment de clientèle	Taille moyenne du compte
Banque personnelle	Individus	$87,500
Banque d'affaires	Petites et moyennes entreprises	$325,000

Taux d'intérêt compétitifs

Taux d'intérêt pour les principaux produits bancaires en janvier 2024:

• Compte d'épargne: 3,25%
• Compte chèque: 1,75%
• Prêt personnel: 7,45%
• Taux hypothécaires: 6,85%

Expertise sur le marché local

Peoples Bancorp opère dans 12 comtés de l'Ohio avec 106 emplacements bancaires et 134 distributeurs automatiques de billets.

Services financiers complets

Catégorie de service	Offres de produits	Revenus annuels
Banque personnelle	12 types de compte	98,3 millions de dollars
Banque d'affaires	8 types de compte commercial	147,6 millions de dollars
Services d'investissement	5 produits d'investissement	42,5 millions de dollars

Approche bancaire axée sur la communauté

Mesures d'investissement communautaire pour 2023:

• Prêts communautaires locaux: 612 millions de dollars
• Prêts aux petites entreprises: 287 millions de dollars
• Investissements au développement communautaire: 45,2 millions de dollars

Peoples Bancorp Inc. (PEBO) - Modèle d'entreprise: relations clients

Service client personnalisé

En 2024, Peoples Bancorp Inc. conserve 108 emplacements bancaires à service complet dans l'Ohio, le Kentucky et la Virginie-Occidentale. Les représentants du service à la clientèle étaient en moyenne de 4.2 / 5 cote de satisfaction client dans le dernier rapport annuel.

Stratégie de gestion des relations

Segment de clientèle	Approche de gestion des relations	Taux d'engagement annuel
Banque personnelle	Gestionnaires de relations dédiées	67.3%
Banque d'affaires	Avis sur les entreprises trimestrielles	53.6%
Gestion de la richesse	Consultation financière personnalisée	82.1%

Canaux d'interaction numériques et en personne

• Application bancaire mobile: 124 567 utilisateurs actifs
• Plateforme bancaire en ligne: 87,4% des clients activement engagés
• SERVICES EN BRANCH: 42 visites de succursales quotidiennes moyennes par emplacement
• Support du centre d'appels: taux de résolution de 92,6% du premier appel

Programmes de fidélisation de la clientèle

Le programme de récompenses des Banques Peoples comprend:

Niveau de programme	Inscription annuelle	Avantages moyens
Récompenses de base	38 214 clients	Cashback annuel de 75 $
Récompenses premium	12 567 clients	Cashback annuel de 250 $

Ressources d'éducation financière

• Ateliers financiers en ligne: 4 236 participants en 2023
• Sessions de conseil en crédit gratuites: 1 872 séances effectuées
• Plateforme de littératie financière numérique: 67 890 utilisateurs enregistrés

Peoples Bancorp Inc. (PEBO) - Modèle d'entreprise: canaux

Réseau de succursale bancaire physique

Depuis 2024, Peoples Bancorp Inc. opère 104 bureaux bancaires à travers l'Ohio et la Virginie-Occidentale. Détails de la distribution des succursales:

État	Nombre de branches
Ohio	87
Virginie-Occidentale	17

Plateforme bancaire en ligne

Les fonctionnalités bancaires numériques comprennent:

• Gestion des comptes
• Services de paiement de factures
• Transferts de fonds
• Dispositions électroniques

Application bancaire mobile

Capacités d'applications mobiles:

• Dépôt de chèques mobiles
• Alertes de compte en temps réel
• Commandes de carte
• Paiements de pairs

Services bancaires téléphoniques

Système bancaire téléphonique automatisé 24/7 avec Assistance du service client disponible pendant les heures d'ouverture.

Réseau ATM

Type de guichet automatique	Compte total
MAT propriétaires	76
Network ATM	Plus de 30 000 à l'échelle nationale

Peoples Bancorp Inc. (PEBO) - Modèle d'entreprise: segments de clientèle

Petites et moyennes entreprises

Depuis le quatrième trimestre 2023, Peoples Bancorp dessert environ 3 750 clients commerciaux de taille petite et moyenne à travers l'Ohio et les États environnants. Portfolio total de prêts commerciaux pour ce segment: 487,3 millions de dollars.

Métriques du segment des entreprises	Valeur
Prêts commerciaux totaux	487,3 millions de dollars
Nombre de clients commerciaux	3,750
Taille moyenne du prêt	$129,947

Clients bancaires de détail individuels

Peoples Bancorp maintient 126 500 clients bancaires personnels au 31 décembre 2023. Comptes de dépôts personnels totalisent 2,1 milliards de dollars.

• Comptes de chèques de vente au détail: 89 300
• Comptes d'épargne: 37 200
• Solde moyen du compte personnel: 16 750 $

Professionnels de la communauté locale

Le segment professionnel représente 22% de la clientèle totale, avec une présence concentrée dans les secteurs de la santé, de l'éducation et des gouvernements locaux.

Répartition professionnelle du segment	Pourcentage
Professionnels de la santé	9.4%
Secteur de l'éducation	7.2%
Employés du gouvernement local	5.4%

Clients du secteur agricole

Portefeuille de prêts agricoles: 215,6 millions de dollars, desservant 1 250 clients agricoles et agricoles sur les marchés ruraux de l'Ohio.

• Prêts agricoles totaux: 215,6 millions de dollars
• Nombre de clients agricoles: 1 250
• Taille moyenne des prêts agricoles: 172 480 $

Individus à haute nette

Le segment de la gestion de la patrimoine comprend 2 100 clients à haute teneur en nouant avec des actifs combinés sous gestion de 624,5 millions de dollars.

Métriques du segment à forte valeur	Valeur
Total des clients	2,100
Actifs sous gestion	624,5 millions de dollars
Portefeuille de clients moyens	$297,381

Peoples Bancorp Inc. (PEBO) - Modèle d'entreprise: Structure des coûts

Dépenses de succursales opérationnelles

Au quatrième trimestre 2023, Peoples Bancorp Inc. a déclaré des dépenses opérationnelles liées à la succursale de 42,3 millions de dollars par an.

Catégorie de dépenses	Coût annuel ($)
Loyer et occupation	15,600,000
Services publics	3,750,000
Entretien	5,200,000
Sécurité des succursales	2,850,000

Investissements infrastructures technologiques

Les investissements sur les infrastructures technologiques pour 2023 ont totalisé 18,7 millions de dollars.

• Mises à niveau du système bancaire de base: 7 500 000 $
• Améliorations de la cybersécurité: 4 200 000 $
• Plateforme bancaire numérique: 3 900 000 $
• Infrastructure de réseau et de matériel: 3 100 000 $

Compensation des employés

La rémunération totale des employés pour 2023 était de 127,6 millions de dollars.

Catégorie de compensation	Montant ($)
Salaires de base	89,320,000
Bonus de performance	22,680,000
Avantages et assurance	15,600,000

Coûts de conformité réglementaire

Les dépenses annuelles de conformité réglementaire pour 2023 étaient de 9,4 millions de dollars.

• Personnel juridique et conformité: 4 500 000 $
• Frais d'audit et de rapport: 2 800 000 $
• Technologie réglementaire: 2 100 000 $

Frais de marketing et d'acquisition des clients

Les coûts de marketing et d'acquisition des clients pour 2023 s'élevaient à 6,2 millions de dollars.

Canal de marketing	Dépenses ($)
Marketing numérique	2,450,000
Publicité traditionnelle	1,850,000
Parrainages communautaires	1,200,000
Programmes d'acquisition de clients	700,000

Peoples Bancorp Inc. (PEBO) - Modèle d'entreprise: Strots de revenus

Intérêt des prêts

Pour l'exercice 2023, Peoples Bancorp Inc. a déclaré un revenu total d'intérêts de 286,7 millions de dollars. La rupture des revenus des intérêts du prêt était la suivante:

Catégorie de prêt	Revenu des intérêts ($ m)
Prêts commerciaux	142.3
Prêts à la consommation	87.5
Prêts immobiliers	56.9

Frais de service bancaire

Les frais de service bancaire pour 2023 ont totalisé 45,2 millions de dollars, avec la composition suivante:

• Frais de maintenance du compte: 18,6 millions de dollars
• Frais de découvert: 12,7 millions de dollars
• Frais de transaction ATM: 7,3 millions de dollars
• Frais de transfert de fil: 6,6 millions de dollars

Services d'investissement et de gestion de la patrimoine

Les revenus des services d'investissement et de gestion de la patrimoine en 2023 étaient de 37,8 millions de dollars, notamment:

Catégorie de service	Revenus ($ m)
Gestion des actifs	22.5
Avis financier	9.3
Services de courtage	6.0

Frais de transaction

Les frais de transaction pour 2023 s'élevaient à 23,6 millions de dollars, distribués comme suit:

• Transactions par carte de débit: 12,4 millions de dollars
• Traitement des cartes de crédit: 6,9 millions de dollars
• Services de paiement électronique: 4,3 millions de dollars

Produits hypothécaires et prêts

Les revenus de produits hypothécaires et de prêts pour 2023 ont atteint 52,4 millions de dollars:

Type de produit	Revenus ($ m)
Frais d'origine hypothécaire	28.7
Frais de service hypothécaire	15.2
Frais d'origine du prêt	8.5

Peoples Bancorp Inc. (PEBO) - Canvas Business Model: Value Propositions

Peoples Bancorp Inc. provides a full suite of financial services, which you can see consolidated in the table below based on late 2025 figures.

Metric	Value (As of 09/30/2025)
Total Assets	$9.62 billion
Q3 2025 Net Income	$29.5 million
Q3 2025 Net Interest Margin	4.16%
Q3 2025 Efficiency Ratio	57.11%
Annualized Loan Growth (Q3 2025 vs Q2 2025)	8%
Total Locations	145

Comprehensive financial solutions: banking, wealth, insurance, and leasing in one place

You get a single point of contact for diverse needs, as Peoples Bancorp Inc. offers a complete line of services through its subsidiaries.

• Banking services via Peoples Bank
• Trust and investment solutions through Peoples Investment Services
• Insurance through Peoples Insurance Agency, LLC
• Specialty financing and leasing via North Star Leasing and Vantage Financial, LLC

Personalized, community-focused service with local decision-making

The value here is the local touch, which is supported by a physical footprint across several states.

• Headquartered in Marietta, Ohio
• Operates 127 full-service bank branches
• Total of 145 locations across Ohio, West Virginia, Kentucky, Virginia, Washington D.C., and Maryland

Financial stability and security with a long-standing heritage since 1902

The heritage itself is a promise of stability, backed by current financial strength metrics.

Peoples Bancorp Inc. has been headquartered in Marietta, Ohio since 1902.

The bank demonstrates financial security with a quarterly dividend maintained at $0.41 per share, a payout sustained for 52 consecutive years.

Asset quality remains a focus, with nonperforming assets at just 0.66% of total loans at the end of Q3 2025.

Strong loan growth, with an 8% annualized increase in Q3 2025

The firm showed strong momentum in its lending book during the third quarter of 2025.

Total loan and lease balances grew by $127.1 million compared to the end of the sequential Q2 2025.

This translated to an annualized loan growth rate of 8% for the third quarter of 2025.

Digital convenience complementing a robust branch network

You have the option to bank how you prefer, mixing in-person service with digital tools.

The network includes 145 locations as of September 30, 2025, which complements the digital offerings.

The bank offers online banking with bill payment service.

Peoples Bancorp Inc. (PEBO) - Canvas Business Model: Customer Relationships

You're looking at how Peoples Bancorp Inc. keeps its clients engaged across its broad footprint. The core of the strategy remains deeply local, even as the company has grown its total assets to $9.62 billion as of September 30, 2025.

Community banking model emphasizing personalized, long-term relationships

Peoples Bancorp Inc. operates with a vision to be the Best Community Bank in America. This is supported by a physical presence spanning 145 locations, which includes 127 full-service bank branches across Ohio, West Virginia, Kentucky, Virginia, Washington D.C., and Maryland. The bank prides itself on personalized service, thriving by embracing the unique character of the communities it serves. This local accessibility helps foster those long-term relationships you'd expect from a community-focused institution.

Dedicated relationship management for commercial and wealth clients

For higher-value segments, dedicated management is key. The structure supports specialized teams, as evidenced by the dedicated officers listed for Commercial Banking, Business Banking, and the Private Client Group within Wealth Management. This structure is designed to ensure that business teams act as active partners on a client's journey. The focus is on providing a connected and consistent banking experience across all interactions.

Cross-selling of diversified products (e.g., banking clients to insurance/wealth)

Peoples Bancorp Inc. is a diversified financial services holding company, which naturally drives cross-selling. The relationship managers aren't just selling deposits; they are connecting clients to a complete line of services. This diversification includes trust and investment, insurance, premium financing, and equipment leasing solutions offered through subsidiaries. The company offers services through Peoples Bank (which includes Peoples Investment Services, Peoples Premium Finance, and North Star Leasing) and Peoples Insurance Agency, LLC, plus Vantage Financial, LLC. This breadth allows for tailoring solutions as a client's financial needs evolve.

Salesforce CRM system for enhanced customer engagement

To manage this complexity and maintain a unified view, Peoples Bancorp Inc. has invested in technology. They leverage the Salesforce platform, specifically Salesforce Financial Services Cloud, for their retail, wealth, mortgage, treasury management, and business banking sales teams. The goal was to break down data silos and create a single source of reference across departments. This technology integration has had a tangible impact on efficiency; for example, the integration with nCino helped reduce the commercial loan application to close time by 20 days. Furthermore, the marketing team uses Salesforce Marketing Cloud Personalization to enhance member engagement with personalized offers.

Self-service digital channels for routine transactions and account management

While relationship management handles complex needs, routine transactions rely on digital access. The bank offers Online Banking and Mobile Banking to keep pace with emerging technologies. The success in retaining and growing core customer relationships is visible in the deposit trends; customer deposits, which exclude brokered deposits, increased by $19.5 million during the third quarter of 2025. This suggests that the digital channels are effectively supporting day-to-day account management for the existing customer base.

Here's a quick look at the scale of the customer base and service footprint as of late 2025:

Metric	Value	Date/Context
Total Assets	$9.62 billion	September 30, 2025
Total Locations	145	As of September 30, 2025
Full-Service Bank Branches	127	As of September 30, 2025
Customer Deposit Growth (Non-Brokered)	$19.5 million increase	Q3 2025
Commercial Loan Application Time Reduction	20 days	Attributed to Salesforce/nCino integration

The platform is built to give sales teams visual dashboards for rapid decision-making. Having access to real-time data has been transformational for engagement. Finance: draft 13-week cash view by Friday.

Peoples Bancorp Inc. (PEBO) - Canvas Business Model: Channels

You're looking at how Peoples Bancorp Inc. gets its value proposition-a complete line of banking, trust, investment, insurance, and leasing solutions-into the hands of its community and business clients. The channel strategy here is clearly weighted toward a strong physical presence, which is typical for a bank focused on community impact, but it's definitely layered with digital support.

The core of the physical channel is the branch network. As of the second quarter of 2025, Peoples Bancorp operated a total of 145 locations across its footprint, which includes a significant number of brick-and-mortar service points. Specifically, you see 127 full-service bank branches serving customers in Ohio, West Virginia, Kentucky, Virginia, Maryland, and Washington D.C.. This network is the primary touchpoint for many core banking services.

To support this physical footprint and serve clients who prefer remote access, Peoples Bancorp maintains its digital channels. The firm relies on online banking portals and mobile applications for both consumer and business clients. While I don't have the exact 2025 adoption rates, management has been focused on ongoing digital transformation, which suggests these platforms are critical for transaction processing and service delivery, especially given the mention of vulnerability in these systems in recent disclosures.

For specialized financial needs, Peoples Bancorp deploys dedicated sales expertise through distinct subsidiary channels. This is where the bank moves beyond standard deposits and loans into more complex services. The structure supports direct client engagement for these specific offerings.

Here's a quick look at the scale of the operation supporting these channels as of late 2025:

Channel Component	Metric	Value (As of Late 2025)	Reporting Date
Full-Service Bank Branches	Number of Locations	127	June 30, 2025
Total Physical Locations	Number of Locations	145	June 30, 2025
Total Assets Supported	Total Assets	$9.6 billion	September 30, 2025
Investment Services	Assets Under Management (AUM)	$0.82 billion	Q3 2025

The specialized service delivery is segmented across several key areas, ensuring that clients seeking wealth management or specialized financing have a direct line to the relevant experts. These are the dedicated points of contact for non-standard banking products:

• Peoples Investment Services offices, which manage approximately $0.82 billion in assets as of Q3 2025.
• Peoples Insurance Agency offices, handling insurance solutions.
• Specialized sales teams supporting equipment leasing through North Star Leasing.
• Specialized sales teams supporting premium financing through Peoples Premium Finance.

Finally, the ubiquitous access points are maintained through the ATM network and participation in third-party payment networks. While I don't have the exact 2025 ATM count, these are essential for transactional convenience outside of branch hours. The bank also explicitly notes that insurance and investment products are NOT FDIC INSURED and are SUBJECT TO RISK AND MAY LOSE VALUE, a critical disclosure tied directly to how these specific channels communicate their offerings.

Finance: draft 13-week cash view by Friday.

Peoples Bancorp Inc. (PEBO) - Canvas Business Model: Customer Segments

You're looking at how Peoples Bancorp Inc. structures its client base as of late 2025. This isn't just about who they serve, but the scale of those relationships based on the latest figures from September 30, 2025.

Consumer Banking: Individuals and families needing traditional deposits and mortgages

This is the core funding engine for Peoples Bancorp Inc. As of the third quarter of 2025, a significant portion of their funding base comes from this segment. You see 77% of their total deposits are classified as retail deposits, covering both individual consumers and small businesses. $7.6 billion was the total period-end deposit balance at September 30, 2025. The typical individual relationship is relatively modest, with the average retail customer deposit relationship standing at $26,000. To be fair, the median relationship is much smaller, at just $2,600, which really shows the broad base they maintain. Still, a notable amount of this funding is not fully protected by the government insurance; 27% of total deposit balances exceeded the FDIC limit as of that date.

Business Banking: Small to medium-sized enterprises (SMEs) and corporate clients

SMEs are grouped within that 77% retail deposit figure, but their lending activity is a key driver of asset growth. Peoples Bancorp Inc. saw its total loan and lease balances increase at an 8% annualized rate compared to June 30, 2025, showing strong demand from commercial borrowers. The loan-to-deposit ratio stood at a tight 88% at the end of the third quarter of 2025, indicating that a large part of their deposit base is being put to work in loans. This segment is served across their 145 total locations, including 127 full-service bank branches across Ohio, West Virginia, Kentucky, Virginia, Washington D.C., and Maryland.

Commercial Real Estate (CRE) developers and investors

CRE is a material part of the loan book, but Peoples Bancorp Inc. appears to be managing its concentration carefully. Owner-occupied commercial real estate specifically represents 29% of the total loan portfolio as of the third quarter of 2025. They also hold a specific balance in commercial office space, which totaled $184 million, making up 2.7% of total loans. The bank emphasizes its disciplined credit practice, noting that 99.0% of the loan portfolio was considered current as of September 30, 2025.

High-Net-Worth Individuals (HNWIs) utilizing wealth management and trust services

This segment is captured by the wealth and trust division, which Peoples Bancorp Inc. reports under Assets Under Administration & Management (AUA/M). As of September 30, 2025, the total AUA/M figure was $4.1 billion. This service line, which includes Peoples Investment Services, is a key component of their non-interest income generation, supporting the overall business model beyond traditional lending and deposit-taking.

Commercial clients requiring specialized equipment leasing (North Star Leasing)

North Star Leasing is explicitly mentioned as a division of Peoples Bank, serving commercial clients with equipment financing solutions. While it contributes to the overall loan and lease balances, its recent activity showed a slight contraction; the North Star leases balance decreased by $13.9 million during the second quarter of 2025. This segment is part of the bank's strategy to offer a complete line of financial solutions.

Here's a quick look at the balance sheet context supporting these customer groups as of September 30, 2025:

Metric	Amount	Context
Total Assets	$9.6 billion	Overall size of the firm.
Total Deposits	$7.6 billion	Primary funding source from Consumer/Business Banking.
Loan-to-Deposit Ratio	88%	Indicates loan deployment relative to core funding.
Assets Under Admin & Mgmt	$4.1 billion	Size of the Wealth Management/Trust segment.
Owner-Occupied CRE Loans	29% of total loans	Largest single component of the loan portfolio.

The customer base is clearly segmented across funding (deposits) and deployment (loans/leases), with the retail/SME base providing the bulk of the former, and specialized commercial/CRE lending driving the latter.

• Retail Deposits (Consumer & Small Business): 77% of total deposits.
• Average Retail Deposit Relationship: $26,000.
• Loan Portfolio Current Status: 99.0% of loans current.
• Total Locations: 145.

Finance: draft 13-week cash view by Friday.

Peoples Bancorp Inc. (PEBO) - Canvas Business Model: Cost Structure

You're looking at the expense side of Peoples Bancorp Inc.'s operations as of late 2025. The cost structure is dominated by funding costs, operating overhead, and reserving for potential credit issues.

The most significant funding cost is the interest expense paid on customer deposits and borrowings. For the third quarter of 2025, Peoples Bancorp reported a total interest expense of $41.5 million, which offset the total interest income of $132.8 million to yield a net interest income of $91.3 million.

Operating costs are substantial, falling under non-interest expense. The total non-interest expense for the third quarter of 2025 was reported at $69.9 million. This figure covers personnel, branch operations, technology, and general administrative overhead. Management noted that for the first nine months of 2025, non-interest expenses grew by $7,700,000 or 4 percent compared to the same period in 2024, driven by higher salaries, employee benefits, data processing, and software expenses.

Here's a quick look at the key cost line items for Q3 2025:

Cost Component	Q3 2025 Amount (Millions)	Context
Total Interest Expense	$41.5	Cost of funding deposits and borrowings.
Total Non-Interest Expense	$69.9	Covers personnel, operations, technology, and G&A.
Provision for Credit Losses	$7.3	Reserving for expected credit losses under the CECL model.
Adjusted Non-Interest Expense	$67.7	Total non-interest expense after adjusting for amortization of other intangible assets.

The bank sets aside capital for potential loan problems through the provision for credit losses. Peoples Bancorp recorded a provision for credit losses of $7.3 million for the third quarter of 2025. This was a significant decrease from the $16.6 million provision taken in the linked second quarter of 2025. The allowance for credit losses as a percentage of total loans was 1.11% at quarter-end.

General administrative costs, which include regulatory compliance and marketing, are embedded within the total non-interest expense. Specifically, marketing expenses saw an increase of $0.3 million compared to the linked quarter. The overall decrease in total non-interest expense of $0.5 million from the linked quarter was primarily due to lower professional fees (down $0.8 million) and lower other non-interest expense (down $0.6 million).

You should track the following specific cost drivers:

• Technology and data processing costs: Higher data processing and software expenses contributed to the year-to-date non-interest expense growth.
• Personnel and Branch Operations: These form the bulk of the $69.9 million total non-interest expense.
• Regulatory Compliance: A component of general administrative costs, subject to ongoing regulatory demands.
• Marketing Expenses: Increased by $0.3 million in Q3 2025 versus the linked quarter.
• Professional Fees: Decreased by $0.8 million in Q3 2025 versus the linked quarter, helping lower overall costs.

The efficiency ratio for Peoples Bancorp improved to 57.1% in Q3 2025, down from 59.3% in the linked quarter, which shows better cost management relative to revenue generation. Finance: draft 13-week cash view by Friday.

Peoples Bancorp Inc. (PEBO) - Canvas Business Model: Revenue Streams

The revenue generation for Peoples Bancorp Inc. (PEBO) in late 2025 is firmly rooted in its core banking activities, supplemented by a commitment to diversified fee-based services, which contributes to a fee income ratio of 24% for the first nine months of 2025. Total Revenue for the third quarter of 2025 was reported at $115.18 million.

The primary revenue driver remains the interest earned on its balance sheet, supported by robust loan growth across its operating footprint in Ohio, Kentucky, West Virginia, Virginia, Washington D.C., and Maryland.

Revenue Component	Q3 2025 Amount	Context/Comparison
Net Interest Income (NII)	$91.3 million	Increased $3.8 million, or 4%, versus the linked quarter.
Total Non-Interest Income	$23.8 million	Represents 20.7% of the reported $115.18 million total revenue.
Net Interest Margin (NIM)	4.16%	Up from 4.15% for the linked quarter.

The Non-Interest Income stream is derived from several fee-based services, reflecting Peoples Bancorp Inc.s' strategy for greater revenue diversity than the average $1-$10 billion bank. While the total for Q3 2025 was $23.8 million, the year-over-year changes in key fee categories provide insight into the revenue mix shifts.

• Trust and investment income (Wealth management, trust, and investment advisory fees): Increased by $0.5 million compared to the third quarter of 2024, driven by an increase in assets under administration and management.
• Lease income (Equipment leasing revenue): Increased by $0.6 million compared to the third quarter of 2024.
• Bank Owned Life Insurance (BOLI) income (Insurance premiums component): Increased by $0.7 million compared to the third quarter of 2024.
• Electronic banking income (including debit card interchange fees): Increased by $0.3 million compared to the linked quarter (Q2 2025).
• Deposit account service charges: Decreased by $0.7 million compared to the third quarter of 2024.
• Mortgage banking income: Decreased by $0.8 million compared to the third quarter of 2024.