Phunware, Inc. (PHUN): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de la tecnología móvil, Phunware, Inc. (PHUN) surge como una fuerza transformadora, que ofrece soluciones de compromiso móvil de vanguardia que redefinen cómo las empresas se conectan con sus audiencias. Al combinar a la perfección el desarrollo innovador de software, las tecnologías avanzadas basadas en la ubicación y el análisis de datos integral, Phunware elabora un modelo de negocio único que capacita a las organizaciones en diversos sectores para desbloquear experiencias digitales sin precedentes y ideas de clientes. Su enfoque multifacético no solo aborda los complejos desafíos de movilidad de las empresas modernas, sino que también proporciona un marco escalable y adaptativo para la transformación digital que los distingue en el ecosistema tecnológico competitivo.

Phunware, Inc. (PHUN) - Modelo de negocio: asociaciones clave

Plataformas de desarrollo de aplicaciones móviles y proveedores de servicios en la nube

Phunware mantiene asociaciones estratégicas con proveedores de infraestructura en la nube:

Pareja	Tipo de asociación	Detalles de colaboración
Servicios web de Amazon (AWS)	Infraestructura en la nube	Aprovechando los servicios en la nube de AWS para alojamiento y escalabilidad de aplicaciones móviles
Microsoft Azure	Plataforma en la nube	Utilización de Azure para soluciones de computación en la nube de nivel empresarial

Redes publicitarias y compañías de medios

Phunware colabora con plataformas de publicidad digital:

• Administrador de anuncios de Google
• Red de audiencia de Facebook
• Explosión

Socios de soluciones de tecnología empresarial

Las asociaciones empresariales de Phunware incluyen:

Pareja	Enfoque tecnológico	Alcance de la asociación
Salesforce	Integración CRM	Integración de aplicaciones móviles con sistemas empresariales CRM
SAVIA	Software empresarial	Soluciones móviles para planificación de recursos empresariales

Operadores de telecomunicaciones

Asociaciones estratégicas de telecomunicaciones:

• Verizon
• AT&T
• T-Mobile

Proveedores de tecnología de software y hardware

Asociaciones de proveedores de tecnología:

Proveedor	Categoría de tecnología	Enfoque de asociación
Manzana	Hardware móvil	Desarrollo y optimización de aplicaciones iOS
Google	Sistema operativo móvil	Desarrollo de aplicaciones de Android e integración del ecosistema

Phunware, Inc. (Phun) - Modelo de negocio: actividades clave

Desarrollo de software y aplicaciones móviles

A partir del cuarto trimestre de 2023, Phunware ha desarrollado más de 1,000 aplicaciones móviles en múltiples plataformas. La compañía generó $ 15.2 millones en ingresos de software móvil en 2023.

Categoría	Métrica	2023 datos
Aplicaciones móviles totales	Número de aplicaciones	1,000+
Ingresos del software móvil	Ingresos anuales	$ 15.2 millones

Soluciones de participación móvil basadas en la ubicación

Las soluciones basadas en la ubicación de Phunware sirven a más de 250 clientes empresariales, con tecnologías geoespaciales integradas en más de 500 aplicaciones móviles.

• Base de clientes empresariales: 250+
• Integraciones de tecnología geoespacial: más de 500 aplicaciones móviles
• Procesamiento de datos de ubicación: 1.200 millones de eventos de ubicación mensualmente

Gestión de movilidad empresarial

La compañía administra soluciones de movilidad para clientes en múltiples industrias, con un enfoque en los sectores de salud, venta minorista y entretenimiento.

Sector industrial	Número de clientes
Cuidado de la salud	75 clientes
Minorista	100 clientes
Entretenimiento	50 clientes

Plataformas de análisis de datos y experiencia del cliente

Phunware procesa 3.5 petabytes de datos de interacción del cliente anualmente, con capacidades de análisis en tiempo real.

• Procesamiento de datos anual: 3.5 petabytes
• Cobertura analítica en tiempo real: 95% de las interacciones de la plataforma
• Seguimiento de la participación del cliente: 200 millones de interacciones mensuales del usuario

Tecnologías de software multisdonante como servicio (SaaS)

La plataforma SaaS de la compañía admite más de 750 clientes empresariales con tecnologías móviles multiplataforma.

Métricas de plataforma SaaS	2023 datos
Total de clientes empresariales	750+
Ingresos anuales SaaS	$ 8.7 millones
Tiempo de actividad de la plataforma	99.95%

Phunware, Inc. (Phun) - Modelo de negocio: recursos clave

Tecnologías de desarrollo de software móvil propietarios

Phunware se mantiene 14 patentes emitidas Relacionado con las tecnologías de software móvil a partir de 2023. La plataforma de desarrollo de software de la compañía cubre múltiples dominios tecnológicos.

Categoría de tecnología	Número de soluciones patentadas
Desarrollo de aplicaciones móviles	7 tecnologías centrales
Servicios basados ​​en la ubicación	3 plataformas especializadas
Marcos de análisis de datos	4 soluciones integradas

Propiedad intelectual y patentes de software

La cartera de propiedades intelectuales de Phunware incluye:

• 14 patentes estadounidenses emitidas
• Múltiples solicitudes de patentes pendientes
• Registros de derechos de autor de software

Ingeniería especializada y fuerza laboral técnica

Composición de la fuerza laboral	Número
Total de empleados	87 (a partir del cuarto trimestre 2023)
Personal de ingeniería	52 profesionales
Investigadores a nivel de doctorado	6 especialistas

Sistemas de gestión de datos y infraestructura en la nube

Phunware utiliza Infraestructura basada en la nube Con las siguientes especificaciones:

• Estrategia de implementación de múltiples nubes
• Capacidades de procesamiento de datos escalables
• Infraestructura de análisis en tiempo real

Datos del cliente y plataformas de análisis de participación

Capacidad de plataforma	Métrico
Velocidad de procesamiento de datos	250,000 eventos por segundo
Almacenamiento de datos históricos	Más de 12 petabytes
Clientes empresariales activos	57 (a partir del cuarto trimestre 2023)

Phunware, Inc. (Phun) - Modelo de negocio: propuestas de valor

Soluciones integrales de participación móvil para empresas

Phunware ofrece soluciones de plataforma de software móvil con las siguientes métricas clave:

Métrico	Valor
Total de clientes empresariales	250+ a partir del cuarto trimestre 2023
Rango anual del valor del contrato	$50,000 - $500,000
Tasa de éxito de implementación de la plataforma	92%

Tecnologías de marketing avanzadas basadas en la ubicación

Las capacidades de marketing basadas en la ubicación incluyen:

• Precisión de geofencing en 3-5 metros
• Velocidad de procesamiento de datos de ubicación en tiempo real: 250 milisegundos
• Precisión de seguimiento de ubicación: 99.7% de confiabilidad

Plataformas de software multisdonómetro unificadas

Capacidad de plataforma	Especificación
Soporte multiplataforma	iOS, Android, Web
Compatibilidad del dispositivo	95% de los dispositivos móviles
Complejidad de integración	Soluciones de bajo código/no código

Experiencia en tiempo real del cliente e ideas de datos

Capacidades de análisis de datos:

• Seguimiento de la participación del usuario: 1.2 millones de usuarios activos mensuales
• Volumen de procesamiento de datos: 500 TB por mes
• Frecuencia de actualización de análisis en tiempo real: intervalos de 5 segundos

Marcos de aplicaciones móviles escalables y personalizables

Medición de escalabilidad	Actuación
Usuarios concurrentes máximos	250,000 por aplicación
Opciones de personalización	75+ módulos configurables
Infraestructura en la nube	AWS, Google Cloud, Azure Compatible

Phunware, Inc. (Phun) - Modelo de negocio: relaciones con los clientes

Ventas directas y gestión de cuentas empresariales

A partir del cuarto trimestre de 2023, Phunware reportó 106 clientes empresariales en múltiples industrias. El equipo de ventas empresariales de la compañía se centra en mercados verticales específicos que incluyen:

Mercado vertical	Número de clientes empresariales
Cuidado de la salud	32
Minorista	27
Servicios financieros	22
Transporte	15
Hospitalidad	10

Soporte técnico y servicios de consulta

Phunware proporciona soporte técnico dedicado a través de múltiples canales:

• Línea directa de soporte empresarial 24/7
• Equipo de gestión de cuentas dedicado
• Sistema de envío de entradas en línea
• Tiempo de respuesta promedio: 2.3 horas

Plataformas digitales de autoservicio

La compañía ofrece plataformas digitales con las siguientes métricas de uso:

Característica de la plataforma	Usuarios activos mensuales
Portal de clientes	4,872
Documentación de API	3,245
Base de conocimiento	6,123

Actualizaciones y mantenimiento de software en curso

Métricas de frecuencia y mantenimiento de actualización de software de Phunware:

• Frecuencia de actualización de la plataforma: trimestralmente
• Presupuesto anual de mantenimiento del software: $ 2.4 millones
• Tiempo de implementación de actualización promedio: 72 horas

Enfoque de desarrollo de productos colaborativos

Métricas de colaboración de clientes para el desarrollo de productos:

Métrica de colaboración	Valor
Sesiones de comentarios de clientes por trimestre	42
Solicitudes de funciones implementadas	67%
Participantes de pruebas beta	213

Phunware, Inc. (Phun) - Modelo de negocio: canales

Equipo de ventas de Enterprise Direct

El equipo de ventas empresarial directo de Phunware se dirige a las verticales específicas de la industria a partir de 2024:

De la industria vertical	Enfoque de ventas	Contribución de ingresos anual estimada
Cuidado de la salud	Soluciones de compromiso móvil	$ 3.2 millones
Bienes raíces	Plataformas de marketing basadas en la ubicación	$ 2.7 millones
Minorista	Tecnologías de experiencia del cliente	$ 4.1 millones

Sitio web en línea y marketing digital

Canales de marketing digital Métricas de rendimiento:

• Sitio web Visitantes mensuales: 127,450
• Tasa de conversión: 2.3%
• Gasto de marketing digital: $ 625,000 anualmente
• Generación de leads a través de canales digitales: 3.850 clientes potenciales calificados

Conferencias tecnológicas y eventos de la industria

Tipo de evento	Participación anual	Generación de leads estimada
Principales conferencias tecnológicas	7 conferencias	1.200 contactos empresariales potenciales
Seminarios web de la industria	12 eventos	850 participantes registrados

Red de socios y programas de referencia

Detalles del ecosistema de socios:

• Total de tecnología activa socios: 42
• Participación de ingresos del programa de referencia: 15-25%
• Ingresos anuales generados por socios: $ 5.6 millones

Plataformas de distribución de software digital

Plataforma	Usuarios activos mensuales	Ingresos de la plataforma
Apple App Store	68,500	$ 1.2 millones
Google Play Store	52,300	$980,000
Mercados de software empresarial	15,700	$750,000

Phunware, Inc. (PHUN) - Modelo de negocio: segmentos de clientes

Grandes corporaciones empresariales

A partir del cuarto trimestre de 2023, Phunware atiende a aproximadamente 180 clientes corporativos de nivel empresarial en múltiples industrias.

Segmento de la industria	Número de clientes empresariales	Valor anual promedio del contrato
Tecnología	42	$275,000
Servicios financieros	38	$310,000
Fabricación	28	$225,000

Organizaciones gubernamentales y del sector público

Phunware ha asegurado contratos con 47 entidades gubernamentales y del sector público en 2023.

• Contratos del gobierno federal: 12
• Contratos gubernamentales a nivel estatal: 22
• Contratos del gobierno municipal: 13

Instituciones médicas y de salud

El segmento de clientes de atención médica representa el 22% de la base total de clientes de Phunware en 2023.

Segmento de atención médica	Número de clientes	Contribución anual de ingresos
Redes hospitalarias	34	$ 8.2 millones
Instituciones de investigación médica	16	$ 3.7 millones

Marcas minoristas y de consumo

El segmento minorista comprende el 35% de la base de clientes de Phunware en 2023.

• Plataformas de comercio electrónico: 28 clientes
• Minoristas de ladrillo y mortero: 52 clientes
• Marcas de productos de consumo: 41 clientes

Instituciones educativas e de investigación

El segmento educativo de clientes representa el 15% del total de clientes en 2023.

Tipo de educación	Número de instituciones	Tamaño de contrato promedio
Universidades	22	$185,000
Centros de investigación	14	$215,000

Phunware, Inc. (Phun) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, Phunware informó gastos de investigación y desarrollo de $ 6.3 millones, lo que representa una inversión significativa en innovación tecnológica y desarrollo de productos.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2023	$ 6.3 millones	42.7%
2022	$ 7.1 millones	48.3%

Ingeniería de software y personal técnico

Los costos de personal de Phunware por roles técnicos e de ingeniería totalizaron aproximadamente $ 4.8 millones en 2023.

• Personal técnico total: 52 empleados
• Costo promedio de personal técnico: $ 92,308 por empleado
• Ingenieros de software: 35 empleados

Infraestructura en la nube y mantenimiento de tecnología

La infraestructura en la nube y los gastos de mantenimiento de tecnología para el funware en 2023 fueron de $ 2.5 millones.

Categoría de costos	Gasto anual
Alojamiento en la nube	$ 1.2 millones
Mantenimiento de la tecnología	$ 1.3 millones

Operaciones de ventas y marketing

Los gastos de ventas y marketing de Phunware para 2023 ascendieron a $ 5.2 millones.

• Costos del personal del equipo de ventas: $ 2.7 millones
• Gastos de campaña de marketing: $ 1.5 millones
• Tecnología y herramientas de ventas: $ 1 millón

Sobrecarga administrativa general

Los gastos generales y administrativos de Phunware en 2023 fueron de $ 3.9 millones.

Categoría de costos administrativos	Gasto anual
Compensación ejecutiva	$ 1.6 millones
Servicios legales y profesionales	$ 1.1 millones
Operaciones de oficina	$ 1.2 millones

Phunware, Inc. (PHUN) - Modelo de negocio: flujos de ingresos

Ingresos de la plataforma SaaS basada en suscripción

A partir del cuarto trimestre de 2023, Phunware reportó ingresos totales de SaaS de $ 4.2 millones, lo que representa un aumento de 12% año tras año con respecto al año fiscal anterior.

Categoría de ingresos	Monto anual (2023)	Porcentaje de ingresos totales de SaaS
Suscripciones de plataforma de compromiso móvil	$ 2.7 millones	64.3%
Servicios en la nube empresarial	$ 1.5 millones	35.7%

Tarifas de licencia de software empresarial

En 2023, Phunware generó $ 3.8 millones a partir de licencias de software empresarial, con un enfoque clave en:

• Soluciones de participación móvil basadas en la ubicación
• Licencias de software empresarial multiplataforma
• Licencias de plataforma de gestión de datos

Servicios profesionales y consultoría

Los ingresos por servicios profesionales para 2023 totalizaron $ 2.1 millones, desglosados ​​de la siguiente manera:

Tipo de servicio	Ganancia	Segmentos de cliente
Consultoría de desarrollo de aplicaciones móviles	$ 1.2 millones	Salud, venta minorista, servicios financieros
Consultoría de transformación digital	$900,000	Clientes empresariales

Análisis de datos e información monetización

Los ingresos por monetización de datos de Phunware alcanzaron los $ 1.5 millones en 2023, con fuentes de ingresos principales que incluyen:

• Insights de segmentación de audiencia
• Análisis basado en la ubicación
• Seguimiento de comportamiento del consumidor

Contratos de desarrollo de aplicaciones móviles

Los ingresos por contratos de desarrollo de aplicaciones móviles para 2023 fueron de $ 2.9 millones, con contratos que abarcaban múltiples verticales de la industria.

De la industria vertical	Valor de contrato	Número de contratos
Cuidado de la salud	$950,000	7 contratos
Minorista	$750,000	5 contratos
Servicios financieros	$600,000	4 contratos
Otras industrias	$600,000	3 contratos

Phunware, Inc. (PHUN) - Canvas Business Model: Value Propositions

You're looking at the core value Phunware, Inc. (PHUN) delivers to its enterprise customers through its mobile-first platform. This isn't just about an app; it's about creating a persistent, data-rich digital layer over physical spaces.

Fully integrated mobile cloud platform (MaaS) for enterprises

Phunware, Inc. (PHUN) offers a fully-integrated Multiscreen-as-a-Service (MaaS) platform, which includes a Customer Data Platform (CDP). This platform is designed to aggregate and organize customer data across various touchpoints in real-time to build unified customer databases. The depth of this data foundation is significant; the databases benefit from over 16 billion unique Phunware IDs created to date. The underlying platform architecture is proven to handle massive scale, capable of processing billions of transactions per day and 300,000 to 500,000 transactions per second for generating mobile-centric datasets. This positions Phunware, Inc. (PHUN) within the broader Customer Data Platform market, which was projected to exceed $10.3 billion by 2025. The company's Q3 2025 net revenue was reported at $0.6 million, with a gross margin of 46.1% for that quarter.

AI-driven tools like AI Personal Concierge for hospitality

A key value driver is the integration of artificial intelligence to personalize the user journey. The AI Personal Concierge is a context-aware agent designed to enhance the guest experience through real-time wayfinding, Q&A, and on-property recommendations. As of late 2025, this product was confirmed to be in pilot testing with a trusted hospitality partner. The focus on AI is a strategic pivot, as management noted progress toward its launch in Q3 2025 earnings commentary. The company's overall financial health supports this investment, reporting cash and cash equivalents of $103.8 million as of September 30, 2025.

Real-time indoor/outdoor wayfinding and location services

The platform's location services are a foundational component of its value proposition, especially in complex environments like large venues or resorts. Phunware, Inc. (PHUN) touts its technology for seamless transition from indoor wayfinding to outdoor location sharing and geofencing. This capability was actively monetized in early 2025; for instance, in Q1 2025, an existing hospitality customer launched an integrated conference solution that specifically included dynamic wayfinding. This focus on core location services contributed to a 40% increase in Mobile software subscriptions and services revenue in Q1 2025 compared to Q1 2024, reaching $0.6 million in that segment for the quarter.

Rapid mobile app development and reduced time-to-market

Phunware, Inc. (PHUN) aims to democratize mobile application creation for businesses of all sizes. This is being achieved through a next-generation AI-driven SaaS platform that was expected to launch in mid-2025. This new platform is intended to leverage Generative AI to enable rapid development and monetization of custom mobile app solutions, effectively reducing the time-to-market for sophisticated, branded mobile experiences. The company is actively investing in this future, with operating expenses in Q3 2025 increasing to $3.8 million from $3.5 million in Q3 2024, primarily due to higher sales and marketing expenses supporting new product rollouts.

Enhanced customer engagement and operational effiency

The combination of personalized engagement tools and operational streamlining drives the perceived value. For hoteliers, the solution helps boost operational efficiency and drive ancillary revenue through features like real-time offers and targeted messaging. The financial results from the first half of 2025 show traction in the subscription model that underpins ongoing engagement; Q1 2025 software and subscription bookings totaled $0.4 million. Furthermore, the company demonstrated improved financial management, with the net loss narrowing to $2.4 million in Q3 2025 from $2.8 million in Q3 2024, and net cash used in operations decreasing to $9.3 million for the nine months ended September 30, 2025.

Here's a quick look at some of the latest reported financial and operational metrics that reflect the current state of the business supporting these value propositions:

Metric	Value (Latest Reported Period)	Period End Date
Net Revenue	$0.6 million	Q3 2025
Gross Margin	46.1%	Q3 2025
Net Loss	$2.4 million	Q3 2025
Cash and Cash Equivalents	$103.8 million	September 30, 2025
Net Cash Used in Operations (YTD)	$9.3 million	Nine Months Ended September 30, 2025
Mobile Software Subscriptions & Services Revenue Growth	40%	Q1 2025 vs Q1 2024
Unique Phunware IDs Created (Cumulative)	Over 16 billion	As of late 2020/referenced in 2025

The value proposition centers on delivering measurable results, which is reflected in the 40% growth in software subscriptions in Q1 2025. Still, the overall Q3 2025 net revenue of $0.6 million shows the scale of current commercial deployment. Finance: draft 13-week cash view by Friday.

Phunware, Inc. (PHUN) - Canvas Business Model: Customer Relationships

Phunware, Inc. focuses its customer relationships on securing and expanding enterprise contracts within specific verticals, supported by dedicated resources for complex deployments.

The company is actively adding new logos, with $0.6 million in software and subscription bookings in Q2 2025 coming entirely from new customer logos. This follows the addition of three (3) new customers in the hospitality vertical during Q1 2025. Furthermore, Phunware has four new customers in development, slated for launch in the next quarter (Q4 2025), concentrated in the hospitality and healthcare industries.

The subscription-based recurring revenue model is central to the relationship structure, as evidenced by the gross margin improvement driven by this revenue stream.

Metric	Q1 2025 Value	Q2 2025 Value	Q3 2025 Value
Software Subscriptions & Services Revenue	$0.6 million	$0.4 million	N/A
Software & Subscription Bookings	$0.4 million	$0.6 million	N/A
Software Subscriptions & Services Gross Margin	N/A	43.9%	46.1%

Recurring revenue from existing customers was the main driver for the Q2 2025 software subscriptions and services gross margin improvement to 43.9% from 26.9% year-over-year. However, the business still faces customer concentration risk, with three major clients accounting for 34% of annual revenue in 2024.

Pilot testing programs are being used to validate new offerings before full commercial rollout. As of Q3 2025, the new AI Concierge product is currently in pilot testing with a trusted hospitality partner. This AI Concierge provides context-aware services like real-time wayfinding, Q&A, and on-property recommendations. Management has specifically outlined initiating pilot testing programs for its AI Personal Concierge as a key focus.

The sales process for large, complex deployments remains high-touch, focusing on key sectors. The company secured a $0.5 million booking in Q2 2025 for a multi-location health care facility. Management is focused on shortening the sales cycle while accelerating the pipeline. This is supported by increased investments in sales and marketing, including brand and performance spending, as the focus remains on the hospitality and healthcare sectors.

For the new AI-powered SaaS platform, the stated goal for customer relationship evolution involves democratization of mobile app creation. The company is advancing its AI technology integration, aiming for the commercial rollout of its AI features.

The relationship structure involves several key touchpoints:

• Dedicated enterprise account management for complex deployments.
• Focus on securing new customer logos for subscription revenue.
• Active engagement in pilot testing for new AI features.
• Targeted expansion in hospitality and healthcare verticals.

Finance: review Q3 2025 customer acquisition cost against the $0.6 million Q2 booking value by end of day Tuesday.

Phunware, Inc. (PHUN) - Canvas Business Model: Channels

You're looking at how Phunware, Inc. gets its software and services into the hands of enterprise clients as of late 2025. The approach blends direct selling with strategic marketing investments.

Direct enterprise sales team and business development

The company is actively investing in its sales engine. This involves adding senior sales leadership to focus on the hospitality and healthcare sectors. The sales cycle is a key focus area, with management noting efforts to shorten it. For instance, all software bookings in Q2 2025, totaling \$0.6 million, came from new customer logos, suggesting direct sales efforts are converting new logos.

Industry conferences (e.g., HITEC 2025) for lead generation

Industry events remain a channel for visibility and lead generation. Phunware, Inc. showcased its Next-Gen Guest Experience Technology at HITEC 2025 in Indianapolis, Indiana, from June 16-19. This event participation supports the pipeline development efforts mentioned by management.

Online platform and cloud-based software access

The core offering is delivered via an enterprise cloud platform. While direct usage statistics aren't public, the focus is on the platform's evolution. A new AI-powered SaaS platform is expected to launch in Q4 2025. This platform is designed to democratize mobile app creation for enterprise and small to medium business customers.

Strategic channel partners and resellers

Phunware, Inc.'s mission explicitly mentions leveraging partners for widespread adoption of its mobile technologies. The company plans to relaunch programmatic advertising capabilities through its platform, potentially via partnerships or alliances with third-party programmatic advertising platforms to help customers conduct more efficient digital advertising campaigns.

Digital marketing and thought leadership content

Investments in brand and performance marketing spending increased following a pullback in 2024. A new website is expected to launch in Q4 2025 to amplify market visibility. Furthermore, the digital advertising business provided placements for hundreds of customer campaigns in 2024, indicating this service acts as both a revenue stream and a channel for engagement.

Here's a quick look at the customer acquisition and revenue metrics tied to these channels through the first three quarters of 2025:

Metric	Q1 2025 Value	Q2 2025 Value	Q3 2025 Value
Software & Subscription Bookings	\$0.4 million	\$0.6 million	N/A (Q3 Net Revenue: \$0.6 million)
New Hospitality Customers Added	3	N/A (4 new customers in development for next quarter)	N/A
New Healthcare Facility Booking Value	N/A	\$0.5 million	N/A

The company also noted that in Q1 2025, it added three new customers in the hospitality vertical. Also, management mentioned having four new customers in development, set to launch next quarter (Q3/Q4 2025) in hospitality and healthcare.

• Investments in sales and marketing increased in 2025.
• The company is focusing on the hospitality and healthcare sectors.
• AI-driven predictive analytics integration is targeted by Q3 2025.
• Phunware, Inc. attended the 37th Annual ROTH Conference.

Phunware, Inc. (PHUN) - Canvas Business Model: Customer Segments

You're looking at the customer base for Phunware, Inc. as of late 2025, focusing on where the revenue and new logos are coming from. Honestly, the numbers show a company heavily reliant on a few key enterprise sectors while pushing new AI products into the market. Here's the quick math on who is signing up for their mobile cloud platform.

Large enterprise clients in Hospitality and Healthcare verticals

This remains a core focus area for Phunware, Inc., with recent bookings and customer additions concentrated here. The company is actively showcasing new AI features, like the AI Concierge, specifically for hoteliers to help them unlock additional revenue. As of the third quarter of 2025, the AI Concierge was in pilot testing with a trusted hospitality partner. For the first half of 2025, the momentum in these sectors was clear:

• Added three (3) new customers in the hospitality vertical during Q1 2025.
• Secured a $0.5 million booking from a multi-location health care facility in Q2 2025.
• Total new software bookings in Q2 2025 were $0.6 million, all from new customer logos.
• Management highlighted four new customers in development across hospitality and healthcare sectors, set to launch in Q3 2025.

The software subscriptions and services revenue for Q3 2025 was $0.6 million. This segment is where the company is seeing its most concrete, recent customer wins.

Large real property owners needing Intelligent Reporting

While Phunware, Inc. targets large enterprises and has a strong presence in Hospitality (which involves property owners), specific financial data or customer counts explicitly detailing 'Large real property owners needing Intelligent Reporting' as a distinct segment is not publicly itemized in the latest reports. The platform's capabilities, such as dynamic wayfinding and location sharing, are certainly relevant to large physical venues.

Small and medium businesses (SMBs) via new AI platform

The push into new AI solutions, like the AI Concierge and Guest Services Agent, is intended to expand the audience, but the primary reported bookings and new customer additions are still coming from larger enterprise deals in hospitality and healthcare. The company is accelerating AI development, but concrete statistical data on direct SMB adoption or revenue contribution from the new AI platform is not yet broken out separately as of late 2025.

Government and Federal agencies (a target market)

Phunware, Inc. has stated intentions to unlock additional markets, but there are no specific financial figures, contract wins, or customer counts provided in the Q1 through Q3 2025 reports that quantify the current customer segment size for Government and Federal agencies.

Digital asset holders and market participants

Phunware, Inc.'s mission includes leveraging its mobile technologies for digital asset holders and market participants, and the company plans to update and reintroduce its digital asset ecosystem. However, this segment is described more in terms of strategic intent for monetization rather than a quantified customer segment contributing to the reported revenue figures. The trailing twelve months revenue ending September 30, 2025, was $2.36M.

To give you a clearer picture of the recent financial context surrounding these customer activities, here is a snapshot:

Metric	Q1 2025 Value	Q2 2025 Value	Q3 2025 Value
Software Subscriptions & Services Revenue	$0.6 million	$0.4 million	$0.6 million
Software & Subscription Bookings	$0.4 million	$0.6 million	N/A
Net Loss	$3.7 million	$3.1 million	$2.4 million
Cash and Equivalents (Period End)	$109.7 million (Mar 31, 2025)	$106.3 million (Jun 30, 2025)	$103.8 million (Sep 30, 2025)

Finance: draft 13-week cash view by Friday.

Phunware, Inc. (PHUN) - Canvas Business Model: Cost Structure

You're looking at where Phunware, Inc. is putting its capital to work to drive the next phase of growth, especially around its AI platform. Honestly, the cost structure shows a clear trade-off between managing operational burn and investing heavily in future technology.

Significant Research and Development (R&D) for AI platform

Research and Development is a major cost center, directly tied to advancing the AI-driven customer platform, including the AI Concierge product currently in pilot testing. For the three months ended September 30, 2025, Research and development expense increased by $0.07 million, which is a 10.9% increase compared to the same period in 2024. This investment signals a commitment to the AI roadmap, even as net revenue decreased 6.5% year-over-year in Q3 2025.

Sales and Marketing expenses (increased in Q3 2025)

Phunware, Inc. has been increasing its go-to-market spend after pulling back in 2024. Total operating expenses for the third quarter of 2025 reached $3.8 million, up from $3.5 million in Q3 2024, with Sales and Marketing expenses being the primary driver for this increase. This spending includes investments in brand & performance marketing and preparing for a new website launch expected in Q4 2025.

Personnel costs for engineering and sales teams

Personnel is embedded across R&D and Sales & Marketing, but the focus on engineering for AI and adding senior marketing leadership contributes significantly to the overall operating cost base. For context, in the second quarter of 2025, Research and development costs were $970 thousand, and Sales and marketing costs were $690 thousand.

General and Administrative (G&A) overhead

General and Administrative overhead covers the necessary corporate functions to support operations. While the company has shown discipline, G&A remains a substantial fixed cost component. In Q2 2025, General and administrative expenses were $2,790 thousand. The net cash used in operations for the first nine months of 2025 was $9.3 million, down from $10.6 million in the prior year period, showing some efficiency gains despite increased investment.

One-time legal expenses, such as the $1.2 million in Q1 2025

Non-recurring costs hit the bottom line hard in the first half of the year. Specifically, the net loss in Q1 2025 widened to $3.7 million from $2.3 million in Q1 2024, primarily driven by $1.2 million in one-time legal expenses related to the Wild Basin litigation bench trial.

Here's a quick look at the operating expense components from the second quarter of 2025, which gives you a granular view of the cost base before the Q3 2025 Sales & Marketing ramp-up:

Expense Category (in thousands)	Q2 2025 Amount	Q2 2024 Amount
Sales and marketing	$690	$609
General and administrative	$2,790	$2,299
Research and development	$970	$496
Total operating expenses	$4,450	$3,404

The company's strong liquidity, with cash and cash equivalents at $103.8 million as of September 30, 2025, is what allows Phunware, Inc. to absorb these costs while pushing forward on strategic initiatives.

You'll want Finance to track the run-rate of the increased Sales and Marketing spend against the pipeline development reported in Q3 2025.

Phunware, Inc. (PHUN) - Canvas Business Model: Revenue Streams

You're looking at how Phunware, Inc. actually brings in cash right now, late in 2025. It's a mix of recurring software fees and project-based work, though the overall revenue picture for the quarter shows some contraction.

For the third quarter ended September 30, 2025, Phunware, Inc. reported a net revenue of $0.6 million. This compares to $0.7 million in the third quarter of 2024. The business model relies on several distinct streams, even if the latest quarterly report doesn't fully segment the total net revenue into every single one of these buckets.

Here is a look at the key components that make up the revenue generation strategy, using the latest available data points:

• Software Subscriptions and Services (Q3 2025): The recurring revenue component was reported at $0.6 million for Q1 2025 and $0.4 million for Q2 2025.
• Software Bookings from new customers (Q2 2025): New customer software bookings totaled $0.6 million in the second quarter of 2025.
• Digital advertising revenue from mobile app audiences: This stream was a component of total revenue in 2024, generating $1.28 million, which was 40.20% of the total revenue for that year. No specific 2025 figure is available for this segment alone.
• Professional services for platform implementation: This is bundled within the overall service revenue, which saw Q2 2025 Software subscriptions and services revenue at $0.4 million.
• Future monetization of PhunCoin and PhunToken digital assets: This ecosystem remains in development as of the latest reports, with no material revenue impact reported for 2025.

To give you a clearer picture of the revenue structure based on the most recent full-year context and the latest quarterly total, here's how the streams map out:

Revenue Stream Category	Latest Specific Data Point (Period)	Amount
Total Net Revenue	Q3 2025	$0.6 million or $0.62 million
Software Subscriptions and Services	Q2 2025 Revenue	$0.4 million
Software Bookings (New Customers)	Q2 2025	$0.6 million
Digital Advertising Revenue	FY 2024 Contribution	$1.28 million (40.20% of 2024 total)
Professional Services	Not Separately Itemized in Q3 2025	N/A

The company's gross margin for Q3 2025 was 46.1%. This margin is derived from the revenue streams, showing that the cost of sales was $0.34 million against a Q3 2025 total revenue of $0.62 million (using the more precise figure for calculation). The focus on software subscriptions and services, which had a gross margin of 43.9% in Q2 2025, is key to improving the overall profitability per dollar of revenue.

The pipeline is active; management noted four new customers in development, set to launch next quarter, spanning hospitality and healthcare. Finance: draft 13-week cash view by Friday.