Phunware, Inc. (PHUN): Business Model Canvas

In der dynamischen Landschaft der mobilen Technologie erweist sich Phunware, Inc. (PHUN) als transformative Kraft und bietet hochmoderne mobile Engagement-Lösungen, die die Art und Weise, wie Unternehmen mit ihren Zielgruppen in Kontakt treten, neu definieren. Durch die nahtlose Verbindung innovativer Softwareentwicklung, fortschrittlicher standortbasierter Technologien und umfassender Datenanalysen schafft Phunware ein einzigartiges Geschäftsmodell, das Unternehmen aus verschiedenen Branchen in die Lage versetzt, beispiellose digitale Erlebnisse und Kundeneinblicke zu erschließen. Ihr vielschichtiger Ansatz geht nicht nur auf die komplexen Mobilitätsherausforderungen moderner Unternehmen ein, sondern bietet auch einen skalierbaren, anpassungsfähigen Rahmen für die digitale Transformation, der sie im wettbewerbsintensiven Technologie-Ökosystem hervorhebt.

Phunware, Inc. (PHUN) – Geschäftsmodell: Wichtige Partnerschaften

Mobile App-Entwicklungsplattformen und Cloud-Service-Anbieter

Phunware unterhält strategische Partnerschaften mit Cloud-Infrastrukturanbietern:

Partner	Art der Partnerschaft	Details zur Zusammenarbeit
Amazon Web Services (AWS)	Cloud-Infrastruktur	Nutzung von AWS-Cloud-Services für das Hosting und die Skalierbarkeit mobiler Anwendungen
Microsoft Azure	Cloud-Plattform	Nutzung von Azure für Cloud-Computing-Lösungen auf Unternehmensebene

Werbenetzwerke und Medienunternehmen

Phunware arbeitet mit digitalen Werbeplattformen zusammen:

• Google Ad Manager
• Facebook-Zielgruppennetzwerk
• AppLovin

Partner für Unternehmenstechnologielösungen

Zu den Unternehmenspartnerschaften von Phunware gehören:

Partner	Technologiefokus	Umfang der Partnerschaft
Salesforce	CRM-Integration	Integration mobiler Anwendungen in Unternehmens-CRM-Systeme
SAP	Unternehmenssoftware	Mobile Lösungen für die Unternehmensressourcenplanung

Telekommunikationsanbieter

Strategische Telekommunikationspartnerschaften:

• Verizon
• AT&T
• T-Mobile

Anbieter von Software- und Hardwaretechnologie

Partnerschaften mit Technologieanbietern:

Anbieter	Kategorie „Technologie“.	Partnerschaftsfokus
Apfel	Mobile Hardware	Entwicklung und Optimierung von iOS-Anwendungen
Google	Mobiles Betriebssystem	Entwicklung von Android-Anwendungen und Ökosystemintegration

Phunware, Inc. (PHUN) – Geschäftsmodell: Hauptaktivitäten

Mobile Software- und Anwendungsentwicklung

Bis zum vierten Quartal 2023 hat Phunware über 1.000 mobile Anwendungen auf mehreren Plattformen entwickelt. Das Unternehmen erzielte im Jahr 2023 einen Umsatz mit mobiler Software in Höhe von 15,2 Millionen US-Dollar.

Kategorie	Metriken	Daten für 2023
Insgesamt mobile Apps	Anzahl der Bewerbungen	1,000+
Umsatz mit mobiler Software	Jahresumsatz	15,2 Millionen US-Dollar

Standortbasierte mobile Engagement-Lösungen

Die standortbasierten Lösungen von Phunware bedienen über 250 Unternehmenskunden, wobei Geodatentechnologien in über 500 mobile Anwendungen integriert sind.

• Unternehmenskundenstamm: 250+
• Geoinformatik-Integrationen: Über 500 mobile Apps
• Standortdatenverarbeitung: 1,2 Milliarden Standortereignisse monatlich

Unternehmensmobilitätsmanagement

Das Unternehmen verwaltet Mobilitätslösungen für Kunden aus verschiedenen Branchen, mit Schwerpunkt auf den Bereichen Gesundheitswesen, Einzelhandel und Unterhaltung.

Industriesektor	Anzahl der Kunden
Gesundheitswesen	75 Kunden
Einzelhandel	100 Kunden
Unterhaltung	50 Kunden

Datenanalyse- und Customer Experience-Plattformen

Phunware verarbeitet jährlich 3,5 Petabyte an Kundeninteraktionsdaten mit Echtzeit-Analysefunktionen.

• Jährliche Datenverarbeitung: 3,5 Petabyte
• Echtzeit-Analytics-Abdeckung: 95 % der Plattforminteraktionen
• Customer Engagement Tracking: 200 Millionen monatliche Benutzerinteraktionen

Multiscreen-Software-as-a-Service (SaaS)-Technologien

Die SaaS-Plattform des Unternehmens unterstützt über 750 Unternehmenskunden mit plattformübergreifenden Mobiltechnologien.

SaaS-Plattform-Metriken	Daten für 2023
Gesamtzahl der Unternehmenskunden	750+
Jährlicher SaaS-Umsatz	8,7 Millionen US-Dollar
Plattformverfügbarkeit	99.95%

Phunware, Inc. (PHUN) – Geschäftsmodell: Schlüsselressourcen

Proprietäre mobile Softwareentwicklungstechnologien

Phunware hält 14 erteilte Patente im Zusammenhang mit mobilen Softwaretechnologien ab 2023. Die Softwareentwicklungsplattform des Unternehmens deckt mehrere Technologiebereiche ab.

Kategorie „Technologie“.	Anzahl proprietärer Lösungen
Entwicklung mobiler Anwendungen	7 Kerntechnologien
Standortbezogene Dienste	3 spezialisierte Plattformen
Datenanalyse-Frameworks	4 integrierte Lösungen

Geistiges Eigentum und Softwarepatente

Das Portfolio an geistigem Eigentum von Phunware umfasst:

• 14 erteilte US-Patente
• Mehrere anhängige Patentanmeldungen
• Software-Copyright-Registrierungen

Qualifizierte Ingenieure und technische Arbeitskräfte

Zusammensetzung der Belegschaft	Nummer
Gesamtzahl der Mitarbeiter	87 (Stand Q4 2023)
Technisches Personal	52 Profis
Forscher auf Doktorandenniveau	6 Spezialisten

Cloud-Infrastruktur und Datenmanagementsysteme

Phunware nutzt cloudbasierte Infrastruktur mit folgenden Spezifikationen:

• Multi-Cloud-Bereitstellungsstrategie
• Skalierbare Datenverarbeitungsfunktionen
• Infrastruktur für Echtzeitanalysen

Kundendaten- und Engagement-Analyseplattformen

Plattformfähigkeit	Metrisch
Datenverarbeitungsgeschwindigkeit	250.000 Ereignisse pro Sekunde
Historische Datenspeicherung	12+ Petabyte
Aktive Unternehmenskunden	57 (Stand Q4 2023)

Phunware, Inc. (PHUN) – Geschäftsmodell: Wertversprechen

Umfassende mobile Engagement-Lösungen für Unternehmen

Phunware bietet mobile Softwareplattformlösungen mit den folgenden Schlüsselkennzahlen:

Metrisch	Wert
Gesamtzahl der Unternehmenskunden	250+ ab Q4 2023
Jährlicher Vertragswertbereich	$50,000 - $500,000
Erfolgsquote der Plattformbereitstellung	92%

Fortschrittliche standortbasierte Marketingtechnologien

Zu den standortbezogenen Marketingfunktionen gehören:

• Geofencing-Genauigkeit innerhalb von 3–5 Metern
• Geschwindigkeit der Echtzeit-Standortdatenverarbeitung: 250 Millisekunden
• Genauigkeit der Standortverfolgung: 99,7 % Zuverlässigkeit

Einheitliche Multiscreen-Softwareplattformen

Plattformfähigkeit	Spezifikation
Plattformübergreifende Unterstützung	iOS, Android, Web
Gerätekompatibilität	95 % der mobilen Geräte
Integrationskomplexität	Low-Code/No-Code-Lösungen

Kundenerfahrung und Dateneinblicke in Echtzeit

Datenanalysefunktionen:

• Tracking des Benutzerengagements: 1,2 Millionen monatlich aktive Benutzer
• Datenverarbeitungsvolumen: 500 TB pro Monat
• Aktualisierungshäufigkeit der Echtzeitanalyse: 5-Sekunden-Intervalle

Skalierbare und anpassbare Frameworks für mobile Anwendungen

Skalierbarkeitsmetrik	Leistung
Maximale Anzahl gleichzeitiger Benutzer	250.000 pro Antrag
Anpassungsoptionen	Über 75 konfigurierbare Module
Cloud-Infrastruktur	AWS-, Google Cloud- und Azure-kompatibel

Phunware, Inc. (PHUN) – Geschäftsmodell: Kundenbeziehungen

Direktvertrieb und Enterprise Account Management

Im vierten Quartal 2023 meldete Phunware 106 Unternehmenskunden aus verschiedenen Branchen. Das Unternehmensverkaufsteam des Unternehmens konzentriert sich auf gezielte vertikale Märkte, darunter:

Vertikaler Markt	Anzahl der Unternehmenskunden
Gesundheitswesen	32
Einzelhandel	27
Finanzdienstleistungen	22
Transport	15
Gastfreundschaft	10

Technischer Support und Beratungsdienste

Phunware bietet dedizierten technischen Support über mehrere Kanäle:

• 24/7-Support-Hotline für Unternehmen
• Engagiertes Account-Management-Team
• Online-Ticketeinreichungssystem
• Durchschnittliche Antwortzeit: 2,3 Stunden

Digitale Self-Service-Plattformen

Das Unternehmen bietet digitale Plattformen mit folgenden Nutzungsmetriken an:

Plattformfunktion	Monatlich aktive Benutzer
Kundenportal	4,872
API-Dokumentation	3,245
Wissensdatenbank	6,123

Laufende Software-Updates und Wartung

Software-Update-Häufigkeit und Wartungsmetriken von Phunware:

• Aktualisierungshäufigkeit der Plattform: Vierteljährlich
• Jährliches Softwarewartungsbudget: 2,4 Millionen US-Dollar
• Durchschnittliche Update-Bereitstellungszeit: 72 Stunden

Kollaborativer Produktentwicklungsansatz

Kennzahlen zur Kundenzusammenarbeit für die Produktentwicklung:

Kollaborationsmetrik	Wert
Kundenfeedback-Sitzungen pro Quartal	42
Funktionswünsche umgesetzt	67%
Teilnehmer des Betatests	213

Phunware, Inc. (PHUN) – Geschäftsmodell: Kanäle

Direktes Enterprise-Vertriebsteam

Das direkte Unternehmensvertriebsteam von Phunware zielt ab 2024 auf bestimmte Branchen ab:

Branchenvertikale	Vertriebsfokus	Geschätzter jährlicher Umsatzbeitrag
Gesundheitswesen	Mobile Engagement-Lösungen	3,2 Millionen US-Dollar
Immobilien	Standortbasierte Marketingplattformen	2,7 Millionen US-Dollar
Einzelhandel	Customer-Experience-Technologien	4,1 Millionen US-Dollar

Online-Website und digitales Marketing

Leistungskennzahlen für digitale Marketingkanäle:

• Monatliche Besucher der Website: 127.450
• Conversion-Rate: 2,3 %
• Ausgaben für digitales Marketing: 625.000 US-Dollar pro Jahr
• Lead-Generierung über digitale Kanäle: 3.850 qualifizierte Leads

Technologiekonferenzen und Branchenveranstaltungen

Ereignistyp	Jährliche Teilnahme	Geschätzte Lead-Generierung
Große Tech-Konferenzen	7 Konferenzen	1.200 potenzielle Unternehmenskontakte
Branchen-Webinare	12 Veranstaltungen	850 angemeldete Teilnehmer

Partnernetzwerk und Empfehlungsprogramme

Details zum Partner-Ökosystem:

• Insgesamt aktive Technologiepartner: 42
• Umsatzanteil des Empfehlungsprogramms: 15–25 %
• Jährlicher durch Partner generierter Umsatz: 5,6 Millionen US-Dollar

Digitale Software-Vertriebsplattformen

Plattform	Monatlich aktive Benutzer	Einnahmen aus der Plattform
Apple App Store	68,500	1,2 Millionen US-Dollar
Google Play Store	52,300	$980,000
Marktplätze für Unternehmenssoftware	15,700	$750,000

Phunware, Inc. (PHUN) – Geschäftsmodell: Kundensegmente

Große Unternehmen

Im vierten Quartal 2023 betreut Phunware rund 180 Unternehmenskunden aus verschiedenen Branchen.

Branchensegment	Anzahl der Unternehmenskunden	Durchschnittlicher jährlicher Vertragswert
Technologie	42	$275,000
Finanzdienstleistungen	38	$310,000
Herstellung	28	$225,000

Regierung und Organisationen des öffentlichen Sektors

Phunware hat im Jahr 2023 Verträge mit 47 Regierungs- und öffentlichen Einrichtungen abgeschlossen.

• Bundesaufträge: 12
• Regierungsaufträge auf Landesebene: 22
• Kommunalverwaltungsverträge: 13

Gesundheitswesen und medizinische Einrichtungen

Das Kundensegment im Gesundheitswesen macht im Jahr 2023 22 % des gesamten Kundenstamms von Phunware aus.

Gesundheitssegment	Anzahl der Kunden	Jährlicher Umsatzbeitrag
Krankenhausnetzwerke	34	8,2 Millionen US-Dollar
Medizinische Forschungseinrichtungen	16	3,7 Millionen US-Dollar

Einzelhandels- und Verbrauchermarken

Das Einzelhandelssegment umfasst im Jahr 2023 35 % des Kundenstamms von Phunware.

• E-Commerce-Plattformen: 28 Kunden
• Stationärer Einzelhandel: 52 Kunden
• Konsumgütermarken: 41 Kunden

Bildungs- und Forschungseinrichtungen

Das Bildungskundensegment macht im Jahr 2023 15 % aller Kunden aus.

Bildungstyp	Anzahl der Institutionen	Durchschnittliche Vertragsgröße
Universitäten	22	$185,000
Forschungszentren	14	$215,000

Phunware, Inc. (PHUN) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungskosten

Für das Geschäftsjahr 2023 meldete Phunware Forschungs- und Entwicklungskosten in Höhe von 6,3 Millionen US-Dollar, was eine erhebliche Investition in technologische Innovation und Produktentwicklung darstellt.

Geschäftsjahr	F&E-Ausgaben	Prozentsatz des Umsatzes
2023	6,3 Millionen US-Dollar	42.7%
2022	7,1 Millionen US-Dollar	48.3%

Softwareentwicklung und technisches Personal

Die Personalkosten von Phunware für technische und technische Funktionen beliefen sich im Jahr 2023 auf rund 4,8 Millionen US-Dollar.

• Gesamtes technisches Personal: 52 Mitarbeiter
• Durchschnittliche Kosten für technisches Personal: 92.308 USD pro Mitarbeiter
• Softwareentwickler: 35 Mitarbeiter

Wartung der Cloud-Infrastruktur und -Technologie

Die Kosten für Cloud-Infrastruktur und Technologiewartung für Phunware beliefen sich im Jahr 2023 auf 2,5 Millionen US-Dollar.

Kostenkategorie	Jährliche Ausgaben
Cloud-Hosting	1,2 Millionen US-Dollar
Technologiewartung	1,3 Millionen US-Dollar

Vertriebs- und Marketingaktivitäten

Die Vertriebs- und Marketingausgaben von Phunware beliefen sich im Jahr 2023 auf 5,2 Millionen US-Dollar.

• Personalkosten für das Vertriebsteam: 2,7 Millionen US-Dollar
• Ausgaben für Marketingkampagnen: 1,5 Millionen US-Dollar
• Vertriebstechnologie und -tools: 1 Million US-Dollar

Allgemeiner Verwaltungsaufwand

Die allgemeinen und Verwaltungskosten für Phunware beliefen sich im Jahr 2023 auf 3,9 Millionen US-Dollar.

Verwaltungskostenkategorie	Jährliche Ausgaben
Vergütung von Führungskräften	1,6 Millionen US-Dollar
Juristische und professionelle Dienstleistungen	1,1 Millionen US-Dollar
Bürobetrieb	1,2 Millionen US-Dollar

Phunware, Inc. (PHUN) – Geschäftsmodell: Einnahmequellen

Einnahmen aus abonnementbasierten SaaS-Plattformen

Im vierten Quartal 2023 meldete Phunware einen SaaS-Gesamtumsatz von 4,2 Millionen US-Dollar, was einer Steigerung von 12 % gegenüber dem Vorjahr gegenüber dem Vorjahr entspricht.

Umsatzkategorie	Jährlicher Betrag (2023)	Prozentsatz des gesamten SaaS-Umsatzes
Abonnements für die Mobile-Engagement-Plattform	2,7 Millionen US-Dollar	64.3%
Cloud-Dienste für Unternehmen	1,5 Millionen Dollar	35.7%

Lizenzgebühren für Unternehmenssoftware

Im Jahr 2023 erwirtschaftete Phunware 3,8 Millionen US-Dollar aus der Lizenzierung von Unternehmenssoftware, wobei der Schwerpunkt auf Folgendem lag:

• Standortbasierte mobile Engagement-Lösungen
• Plattformübergreifende Lizenzen für Unternehmenssoftware
• Lizenzierung der Datenverwaltungsplattform

Professionelle Dienstleistungen und Beratung

Der Umsatz mit professionellen Dienstleistungen belief sich im Jahr 2023 auf insgesamt 2,1 Millionen US-Dollar und teilte sich wie folgt auf:

Servicetyp	Einnahmen	Kundensegmente
Beratung zur Entwicklung mobiler Apps	1,2 Millionen US-Dollar	Gesundheitswesen, Einzelhandel, Finanzdienstleistungen
Beratung zur digitalen Transformation	$900,000	Unternehmenskunden

Datenanalyse und Monetarisierung von Erkenntnissen

Der Datenmonetarisierungsumsatz von Phunware erreichte im Jahr 2023 1,5 Millionen US-Dollar. Zu den Haupteinnahmequellen zählen:

• Einblicke in die Zielgruppensegmentierung
• Standortbasierte Analysen
• Verfolgung des Verbraucherverhaltens

Verträge zur Entwicklung mobiler Anwendungen

Die Einnahmen aus Verträgen zur Entwicklung mobiler Apps beliefen sich im Jahr 2023 auf 2,9 Millionen US-Dollar, wobei sich die Verträge über mehrere Branchen erstreckten.

Branchenvertikale	Vertragswert	Anzahl der Verträge
Gesundheitswesen	$950,000	7 Verträge
Einzelhandel	$750,000	5 Verträge
Finanzdienstleistungen	$600,000	4 Verträge
Andere Branchen	$600,000	3 Verträge

Phunware, Inc. (PHUN) - Canvas Business Model: Value Propositions

You're looking at the core value Phunware, Inc. (PHUN) delivers to its enterprise customers through its mobile-first platform. This isn't just about an app; it's about creating a persistent, data-rich digital layer over physical spaces.

Fully integrated mobile cloud platform (MaaS) for enterprises

Phunware, Inc. (PHUN) offers a fully-integrated Multiscreen-as-a-Service (MaaS) platform, which includes a Customer Data Platform (CDP). This platform is designed to aggregate and organize customer data across various touchpoints in real-time to build unified customer databases. The depth of this data foundation is significant; the databases benefit from over 16 billion unique Phunware IDs created to date. The underlying platform architecture is proven to handle massive scale, capable of processing billions of transactions per day and 300,000 to 500,000 transactions per second for generating mobile-centric datasets. This positions Phunware, Inc. (PHUN) within the broader Customer Data Platform market, which was projected to exceed $10.3 billion by 2025. The company's Q3 2025 net revenue was reported at $0.6 million, with a gross margin of 46.1% for that quarter.

AI-driven tools like AI Personal Concierge for hospitality

A key value driver is the integration of artificial intelligence to personalize the user journey. The AI Personal Concierge is a context-aware agent designed to enhance the guest experience through real-time wayfinding, Q&A, and on-property recommendations. As of late 2025, this product was confirmed to be in pilot testing with a trusted hospitality partner. The focus on AI is a strategic pivot, as management noted progress toward its launch in Q3 2025 earnings commentary. The company's overall financial health supports this investment, reporting cash and cash equivalents of $103.8 million as of September 30, 2025.

Real-time indoor/outdoor wayfinding and location services

The platform's location services are a foundational component of its value proposition, especially in complex environments like large venues or resorts. Phunware, Inc. (PHUN) touts its technology for seamless transition from indoor wayfinding to outdoor location sharing and geofencing. This capability was actively monetized in early 2025; for instance, in Q1 2025, an existing hospitality customer launched an integrated conference solution that specifically included dynamic wayfinding. This focus on core location services contributed to a 40% increase in Mobile software subscriptions and services revenue in Q1 2025 compared to Q1 2024, reaching $0.6 million in that segment for the quarter.

Rapid mobile app development and reduced time-to-market

Phunware, Inc. (PHUN) aims to democratize mobile application creation for businesses of all sizes. This is being achieved through a next-generation AI-driven SaaS platform that was expected to launch in mid-2025. This new platform is intended to leverage Generative AI to enable rapid development and monetization of custom mobile app solutions, effectively reducing the time-to-market for sophisticated, branded mobile experiences. The company is actively investing in this future, with operating expenses in Q3 2025 increasing to $3.8 million from $3.5 million in Q3 2024, primarily due to higher sales and marketing expenses supporting new product rollouts.

Enhanced customer engagement and operational effiency

The combination of personalized engagement tools and operational streamlining drives the perceived value. For hoteliers, the solution helps boost operational efficiency and drive ancillary revenue through features like real-time offers and targeted messaging. The financial results from the first half of 2025 show traction in the subscription model that underpins ongoing engagement; Q1 2025 software and subscription bookings totaled $0.4 million. Furthermore, the company demonstrated improved financial management, with the net loss narrowing to $2.4 million in Q3 2025 from $2.8 million in Q3 2024, and net cash used in operations decreasing to $9.3 million for the nine months ended September 30, 2025.

Here's a quick look at some of the latest reported financial and operational metrics that reflect the current state of the business supporting these value propositions:

Metric	Value (Latest Reported Period)	Period End Date
Net Revenue	$0.6 million	Q3 2025
Gross Margin	46.1%	Q3 2025
Net Loss	$2.4 million	Q3 2025
Cash and Cash Equivalents	$103.8 million	September 30, 2025
Net Cash Used in Operations (YTD)	$9.3 million	Nine Months Ended September 30, 2025
Mobile Software Subscriptions & Services Revenue Growth	40%	Q1 2025 vs Q1 2024
Unique Phunware IDs Created (Cumulative)	Over 16 billion	As of late 2020/referenced in 2025

The value proposition centers on delivering measurable results, which is reflected in the 40% growth in software subscriptions in Q1 2025. Still, the overall Q3 2025 net revenue of $0.6 million shows the scale of current commercial deployment. Finance: draft 13-week cash view by Friday.

Phunware, Inc. (PHUN) - Canvas Business Model: Customer Relationships

Phunware, Inc. focuses its customer relationships on securing and expanding enterprise contracts within specific verticals, supported by dedicated resources for complex deployments.

The company is actively adding new logos, with $0.6 million in software and subscription bookings in Q2 2025 coming entirely from new customer logos. This follows the addition of three (3) new customers in the hospitality vertical during Q1 2025. Furthermore, Phunware has four new customers in development, slated for launch in the next quarter (Q4 2025), concentrated in the hospitality and healthcare industries.

The subscription-based recurring revenue model is central to the relationship structure, as evidenced by the gross margin improvement driven by this revenue stream.

Metric	Q1 2025 Value	Q2 2025 Value	Q3 2025 Value
Software Subscriptions & Services Revenue	$0.6 million	$0.4 million	N/A
Software & Subscription Bookings	$0.4 million	$0.6 million	N/A
Software Subscriptions & Services Gross Margin	N/A	43.9%	46.1%

Recurring revenue from existing customers was the main driver for the Q2 2025 software subscriptions and services gross margin improvement to 43.9% from 26.9% year-over-year. However, the business still faces customer concentration risk, with three major clients accounting for 34% of annual revenue in 2024.

Pilot testing programs are being used to validate new offerings before full commercial rollout. As of Q3 2025, the new AI Concierge product is currently in pilot testing with a trusted hospitality partner. This AI Concierge provides context-aware services like real-time wayfinding, Q&A, and on-property recommendations. Management has specifically outlined initiating pilot testing programs for its AI Personal Concierge as a key focus.

The sales process for large, complex deployments remains high-touch, focusing on key sectors. The company secured a $0.5 million booking in Q2 2025 for a multi-location health care facility. Management is focused on shortening the sales cycle while accelerating the pipeline. This is supported by increased investments in sales and marketing, including brand and performance spending, as the focus remains on the hospitality and healthcare sectors.

For the new AI-powered SaaS platform, the stated goal for customer relationship evolution involves democratization of mobile app creation. The company is advancing its AI technology integration, aiming for the commercial rollout of its AI features.

The relationship structure involves several key touchpoints:

• Dedicated enterprise account management for complex deployments.
• Focus on securing new customer logos for subscription revenue.
• Active engagement in pilot testing for new AI features.
• Targeted expansion in hospitality and healthcare verticals.

Finance: review Q3 2025 customer acquisition cost against the $0.6 million Q2 booking value by end of day Tuesday.

Phunware, Inc. (PHUN) - Canvas Business Model: Channels

You're looking at how Phunware, Inc. gets its software and services into the hands of enterprise clients as of late 2025. The approach blends direct selling with strategic marketing investments.

Direct enterprise sales team and business development

The company is actively investing in its sales engine. This involves adding senior sales leadership to focus on the hospitality and healthcare sectors. The sales cycle is a key focus area, with management noting efforts to shorten it. For instance, all software bookings in Q2 2025, totaling \$0.6 million, came from new customer logos, suggesting direct sales efforts are converting new logos.

Industry conferences (e.g., HITEC 2025) for lead generation

Industry events remain a channel for visibility and lead generation. Phunware, Inc. showcased its Next-Gen Guest Experience Technology at HITEC 2025 in Indianapolis, Indiana, from June 16-19. This event participation supports the pipeline development efforts mentioned by management.

Online platform and cloud-based software access

The core offering is delivered via an enterprise cloud platform. While direct usage statistics aren't public, the focus is on the platform's evolution. A new AI-powered SaaS platform is expected to launch in Q4 2025. This platform is designed to democratize mobile app creation for enterprise and small to medium business customers.

Strategic channel partners and resellers

Phunware, Inc.'s mission explicitly mentions leveraging partners for widespread adoption of its mobile technologies. The company plans to relaunch programmatic advertising capabilities through its platform, potentially via partnerships or alliances with third-party programmatic advertising platforms to help customers conduct more efficient digital advertising campaigns.

Digital marketing and thought leadership content

Investments in brand and performance marketing spending increased following a pullback in 2024. A new website is expected to launch in Q4 2025 to amplify market visibility. Furthermore, the digital advertising business provided placements for hundreds of customer campaigns in 2024, indicating this service acts as both a revenue stream and a channel for engagement.

Here's a quick look at the customer acquisition and revenue metrics tied to these channels through the first three quarters of 2025:

Metric	Q1 2025 Value	Q2 2025 Value	Q3 2025 Value
Software & Subscription Bookings	\$0.4 million	\$0.6 million	N/A (Q3 Net Revenue: \$0.6 million)
New Hospitality Customers Added	3	N/A (4 new customers in development for next quarter)	N/A
New Healthcare Facility Booking Value	N/A	\$0.5 million	N/A

The company also noted that in Q1 2025, it added three new customers in the hospitality vertical. Also, management mentioned having four new customers in development, set to launch next quarter (Q3/Q4 2025) in hospitality and healthcare.

• Investments in sales and marketing increased in 2025.
• The company is focusing on the hospitality and healthcare sectors.
• AI-driven predictive analytics integration is targeted by Q3 2025.
• Phunware, Inc. attended the 37th Annual ROTH Conference.

Phunware, Inc. (PHUN) - Canvas Business Model: Customer Segments

You're looking at the customer base for Phunware, Inc. as of late 2025, focusing on where the revenue and new logos are coming from. Honestly, the numbers show a company heavily reliant on a few key enterprise sectors while pushing new AI products into the market. Here's the quick math on who is signing up for their mobile cloud platform.

Large enterprise clients in Hospitality and Healthcare verticals

This remains a core focus area for Phunware, Inc., with recent bookings and customer additions concentrated here. The company is actively showcasing new AI features, like the AI Concierge, specifically for hoteliers to help them unlock additional revenue. As of the third quarter of 2025, the AI Concierge was in pilot testing with a trusted hospitality partner. For the first half of 2025, the momentum in these sectors was clear:

• Added three (3) new customers in the hospitality vertical during Q1 2025.
• Secured a $0.5 million booking from a multi-location health care facility in Q2 2025.
• Total new software bookings in Q2 2025 were $0.6 million, all from new customer logos.
• Management highlighted four new customers in development across hospitality and healthcare sectors, set to launch in Q3 2025.

The software subscriptions and services revenue for Q3 2025 was $0.6 million. This segment is where the company is seeing its most concrete, recent customer wins.

Large real property owners needing Intelligent Reporting

While Phunware, Inc. targets large enterprises and has a strong presence in Hospitality (which involves property owners), specific financial data or customer counts explicitly detailing 'Large real property owners needing Intelligent Reporting' as a distinct segment is not publicly itemized in the latest reports. The platform's capabilities, such as dynamic wayfinding and location sharing, are certainly relevant to large physical venues.

Small and medium businesses (SMBs) via new AI platform

The push into new AI solutions, like the AI Concierge and Guest Services Agent, is intended to expand the audience, but the primary reported bookings and new customer additions are still coming from larger enterprise deals in hospitality and healthcare. The company is accelerating AI development, but concrete statistical data on direct SMB adoption or revenue contribution from the new AI platform is not yet broken out separately as of late 2025.

Government and Federal agencies (a target market)

Phunware, Inc. has stated intentions to unlock additional markets, but there are no specific financial figures, contract wins, or customer counts provided in the Q1 through Q3 2025 reports that quantify the current customer segment size for Government and Federal agencies.

Digital asset holders and market participants

Phunware, Inc.'s mission includes leveraging its mobile technologies for digital asset holders and market participants, and the company plans to update and reintroduce its digital asset ecosystem. However, this segment is described more in terms of strategic intent for monetization rather than a quantified customer segment contributing to the reported revenue figures. The trailing twelve months revenue ending September 30, 2025, was $2.36M.

To give you a clearer picture of the recent financial context surrounding these customer activities, here is a snapshot:

Metric	Q1 2025 Value	Q2 2025 Value	Q3 2025 Value
Software Subscriptions & Services Revenue	$0.6 million	$0.4 million	$0.6 million
Software & Subscription Bookings	$0.4 million	$0.6 million	N/A
Net Loss	$3.7 million	$3.1 million	$2.4 million
Cash and Equivalents (Period End)	$109.7 million (Mar 31, 2025)	$106.3 million (Jun 30, 2025)	$103.8 million (Sep 30, 2025)

Finance: draft 13-week cash view by Friday.

Phunware, Inc. (PHUN) - Canvas Business Model: Cost Structure

You're looking at where Phunware, Inc. is putting its capital to work to drive the next phase of growth, especially around its AI platform. Honestly, the cost structure shows a clear trade-off between managing operational burn and investing heavily in future technology.

Significant Research and Development (R&D) for AI platform

Research and Development is a major cost center, directly tied to advancing the AI-driven customer platform, including the AI Concierge product currently in pilot testing. For the three months ended September 30, 2025, Research and development expense increased by $0.07 million, which is a 10.9% increase compared to the same period in 2024. This investment signals a commitment to the AI roadmap, even as net revenue decreased 6.5% year-over-year in Q3 2025.

Sales and Marketing expenses (increased in Q3 2025)

Phunware, Inc. has been increasing its go-to-market spend after pulling back in 2024. Total operating expenses for the third quarter of 2025 reached $3.8 million, up from $3.5 million in Q3 2024, with Sales and Marketing expenses being the primary driver for this increase. This spending includes investments in brand & performance marketing and preparing for a new website launch expected in Q4 2025.

Personnel costs for engineering and sales teams

Personnel is embedded across R&D and Sales & Marketing, but the focus on engineering for AI and adding senior marketing leadership contributes significantly to the overall operating cost base. For context, in the second quarter of 2025, Research and development costs were $970 thousand, and Sales and marketing costs were $690 thousand.

General and Administrative (G&A) overhead

General and Administrative overhead covers the necessary corporate functions to support operations. While the company has shown discipline, G&A remains a substantial fixed cost component. In Q2 2025, General and administrative expenses were $2,790 thousand. The net cash used in operations for the first nine months of 2025 was $9.3 million, down from $10.6 million in the prior year period, showing some efficiency gains despite increased investment.

One-time legal expenses, such as the $1.2 million in Q1 2025

Non-recurring costs hit the bottom line hard in the first half of the year. Specifically, the net loss in Q1 2025 widened to $3.7 million from $2.3 million in Q1 2024, primarily driven by $1.2 million in one-time legal expenses related to the Wild Basin litigation bench trial.

Here's a quick look at the operating expense components from the second quarter of 2025, which gives you a granular view of the cost base before the Q3 2025 Sales & Marketing ramp-up:

Expense Category (in thousands)	Q2 2025 Amount	Q2 2024 Amount
Sales and marketing	$690	$609
General and administrative	$2,790	$2,299
Research and development	$970	$496
Total operating expenses	$4,450	$3,404

The company's strong liquidity, with cash and cash equivalents at $103.8 million as of September 30, 2025, is what allows Phunware, Inc. to absorb these costs while pushing forward on strategic initiatives.

You'll want Finance to track the run-rate of the increased Sales and Marketing spend against the pipeline development reported in Q3 2025.

Phunware, Inc. (PHUN) - Canvas Business Model: Revenue Streams

You're looking at how Phunware, Inc. actually brings in cash right now, late in 2025. It's a mix of recurring software fees and project-based work, though the overall revenue picture for the quarter shows some contraction.

For the third quarter ended September 30, 2025, Phunware, Inc. reported a net revenue of $0.6 million. This compares to $0.7 million in the third quarter of 2024. The business model relies on several distinct streams, even if the latest quarterly report doesn't fully segment the total net revenue into every single one of these buckets.

Here is a look at the key components that make up the revenue generation strategy, using the latest available data points:

• Software Subscriptions and Services (Q3 2025): The recurring revenue component was reported at $0.6 million for Q1 2025 and $0.4 million for Q2 2025.
• Software Bookings from new customers (Q2 2025): New customer software bookings totaled $0.6 million in the second quarter of 2025.
• Digital advertising revenue from mobile app audiences: This stream was a component of total revenue in 2024, generating $1.28 million, which was 40.20% of the total revenue for that year. No specific 2025 figure is available for this segment alone.
• Professional services for platform implementation: This is bundled within the overall service revenue, which saw Q2 2025 Software subscriptions and services revenue at $0.4 million.
• Future monetization of PhunCoin and PhunToken digital assets: This ecosystem remains in development as of the latest reports, with no material revenue impact reported for 2025.

To give you a clearer picture of the revenue structure based on the most recent full-year context and the latest quarterly total, here's how the streams map out:

Revenue Stream Category	Latest Specific Data Point (Period)	Amount
Total Net Revenue	Q3 2025	$0.6 million or $0.62 million
Software Subscriptions and Services	Q2 2025 Revenue	$0.4 million
Software Bookings (New Customers)	Q2 2025	$0.6 million
Digital Advertising Revenue	FY 2024 Contribution	$1.28 million (40.20% of 2024 total)
Professional Services	Not Separately Itemized in Q3 2025	N/A

The company's gross margin for Q3 2025 was 46.1%. This margin is derived from the revenue streams, showing that the cost of sales was $0.34 million against a Q3 2025 total revenue of $0.62 million (using the more precise figure for calculation). The focus on software subscriptions and services, which had a gross margin of 43.9% in Q2 2025, is key to improving the overall profitability per dollar of revenue.

The pipeline is active; management noted four new customers in development, set to launch next quarter, spanning hospitality and healthcare. Finance: draft 13-week cash view by Friday.