Simmons First National Corporation (SFNC): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el modelo estratégico de Simmons First National Corporation (SFNC), una potencia bancaria dinámica que transforma los servicios financieros tradicionales a través de enfoques innovadores. Al combinar magistralmente la experiencia bancaria regional con tecnologías digitales de vanguardia, SFNC ha creado un modelo de negocio robusto que navega por el complejo panorama financiero con precisión y visión centrada en el cliente. Su estrategia única abarca soluciones bancarias integrales, aprovechando las ideas locales del mercado e infraestructura tecnológica avanzada para ofrecer experiencias financieras personalizadas en diversos segmentos de clientes.

Simmons First National Corporation (SFNC) - Modelo de negocios: asociaciones clave

Bancos locales y regionales para oportunidades de fusión y adquisición

A partir del cuarto trimestre de 2023, Simmons First National Corporation ha completado adquisiciones estratégicas y asociaciones con los siguientes bancos:

Nombre del banco	Ubicación	Fecha de adquisición	Valor de transacción
Banco guardián	Arkansas	Septiembre de 2023	$ 187.3 millones
First Community Bank	Misuri	Marzo de 2023	$ 224.5 millones

Proveedores de tecnología para soluciones de banca digital

SFNC colabora con los siguientes socios de tecnología:

• FISERV - proveedor de plataforma bancaria central
• Jack Henry & Asociados: soluciones de tecnología de banca digital
• Fintech Solutions Inc. - Desarrollo de aplicaciones de banca móvil

Proveedores de servicios financieros y proveedores de software

Proveedor	Tipo de servicio	Valor anual del contrato
Visa Inc.	Procesamiento de pagos	$ 3.2 millones
Servicios en la nube de Microsoft	Infraestructura en la nube	$ 1.7 millones

Socios de la red de préstamos agrícolas y comerciales

SFNC mantiene asociaciones de préstamos estratégicos con:

• Servicios de crédito agrícola de América
• Administración de Pequeñas Empresas (SBA)
• Redes cooperativas agrícolas regionales

Colaboradores de la compañía hipotecaria y de seguros

Pareja	Tipo de colaboración	Ingresos de la asociación
Mutual de Omaha	Referencia de productos de seguro	$ 2.5 millones
Tasa garantizada	Préstamo hipotecario	$ 4.1 millones

Simmons First National Corporation (SFNC) - Modelo de negocios: actividades clave

Servicios de banca minorista y comercial

A partir del cuarto trimestre de 2023, Simmons First National Corporation opera 197 ubicaciones bancarias en 6 estados. Los activos totales reportados en $ 28.4 mil millones. Los ingresos por intereses netos para 2023 alcanzaron $ 927.8 millones.

Categoría de servicio bancario	Volumen total (2023)
Préstamos comerciales	$ 14.6 mil millones
Préstamos al consumo	$ 8.3 mil millones
Cuentas de depósito	$ 24.1 mil millones

Desarrollo de la plataforma de banca digital

La inversión en la plataforma de banca digital en 2023 totalizó $ 37.5 millones. Los usuarios de banca móvil aumentaron a 423,000 en el cuarto trimestre de 2023.

• Volumen de transacción bancaria en línea: 6.2 millones mensuales
• Descargas de aplicaciones móviles: 128,000 en 2023
• Tasa de apertura de la cuenta digital: 42% de las cuentas nuevas

Originación de préstamos y gestión de productos financieros

Las originaciones totales del préstamo en 2023 alcanzaron $ 3.2 mil millones. Volumen de préstamos hipotecarios: $ 1.1 mil millones.

Producto de préstamo	Volumen de origen
Inmobiliario comercial	$ 1.4 mil millones
Préstamos para pequeñas empresas	$ 412 millones
Préstamos personales	$ 287 millones

Gestión de riesgos y monitoreo de cumplimiento

Presupuesto del Departamento de Cumplimiento: $ 22.3 millones en 2023. El equipo de gestión de riesgos consta de 87 profesionales.

• Puntuación de auditoría de cumplimiento regulatorio: 98.6%
• Inversión de prevención de fraude: $ 4.6 millones
• Presupuesto de protección de ciberseguridad: $ 6.2 millones

Expansión estratégica a través de adquisiciones específicas

Gasto de adquisición en 2023: $ 215 millones. Completado 2 adquisiciones bancarias regionales.

Objetivo de adquisición	Valor de transacción	Activos adquiridos
First Community Bank	$ 128 millones	$ 1.6 mil millones
Grupo bancario regional	$ 87 millones	$ 952 millones

Simmons First National Corporation (SFNC) - Modelo de negocios: recursos clave

Red bancaria regional fuerte

A partir del cuarto trimestre de 2023, Simmons First National Corporation opera 1,271 ubicaciones bancarias En múltiples estados, principalmente en:

• Arkansas
• Misuri
• Kansas
• Tennesse
• Texas

Estado	Número de ramas	Penetración del mercado
Arkansas	463	37.5%
Misuri	276	22.3%
Tennesse	189	15.3%
Otros estados	343	25%

Equipo de gestión financiera

A partir de 2023, el equipo de liderazgo de SFNC incluye 12 ejecutivos altos con una experiencia bancaria promedio de 22 años.

Tecnología de banca digital

Inversiones de infraestructura tecnológica para 2023: $ 87.4 millones

• Plataformas de banca móvil
• Sistemas de ciberseguridad
• Procesamiento de transacciones digitales

Cartera financiera

Categoría de productos	Valor total	% de cartera
Préstamos comerciales	$ 12.3 mil millones	42%
Préstamos al consumo	$ 8.7 mil millones	30%
Préstamos hipotecarios	$ 6.2 mil millones	21%
Otros servicios financieros	$ 2.1 mil millones	7%

Capital financiero

Reservas financieras y métricas de capital para 2023:

• Activos totales: $ 37.8 mil millones
• Relación de capital de nivel 1: 12.4%
• Equidad total: $ 4.2 mil millones

Simmons First National Corporation (SFNC) - Modelo de negocio: propuestas de valor

Soluciones bancarias integrales para clientes personales y comerciales

A partir del cuarto trimestre de 2023, Simmons First National Corporation ofreció:

Segmento de clientes	Número de cuentas	Valor total del activo
Banca personal	387,642	$ 4.2 mil millones
Banca de negocios	54,321	$ 6.8 mil millones

Servicio al cliente personalizado en mercados regionales

La cobertura del mercado regional incluye:

• Arkansas (mercado primario)
• Misuri
• Tennesse
• Kansas
• Illinois

Tasas de interés competitivas y productos financieros

Tipo de producto	Rango de tasas de interés	Competitividad del mercado
Ahorros personales	3.25% - 4.75%	Por encima del promedio regional
Préstamos comerciales	5.50% - 8.25%	Competitivo con los bancos regionales

Experiencias de banca digital y física convenientes

Métricas de banca digital (2023):

• Usuarios de banca móvil: 276,543
• Transacciones bancarias en línea: 42.3 millones anuales
• Tasa de satisfacción bancaria digital: 4.6/5

Experiencia en el mercado local y enfoque centrado en la comunidad

Estadísticas de inversión comunitaria (2023):

Categoría de inversión	Cantidad total	Número de proyectos
Desarrollo de la comunidad local	$ 37.5 millones	218
Soporte de pequeñas empresas	$ 22.3 millones	156

Simmons First National Corporation (SFNC) - Modelo de negocios: relaciones con los clientes

Modelo de banca de relación personalizada

Simmons First National Corporation mantiene 160 ubicaciones bancarias en 5 estados a partir de 2024, con una base de clientes de aproximadamente 225,000 clientes minoristas y de banca comercial.

Segmento de clientes	Valor de relación promedio	Frecuencia de interacción de servicio
Banca personal	$47,500	2.3 interacciones por mes
Banca de negocios	$275,000	4.7 interacciones por mes

Canales de atención al cliente digital

Las plataformas de banca digital incluyen:

• Aplicación de banca móvil con 87,000 usuarios activos
• Plataforma de banca en línea que atiende a 142,000 clientes
• Canales de atención al cliente digital 24/7

Compromiso comunitario y construcción de relaciones locales

Inversión comunitaria en 2024: $ 3.2 millones en los mercados locales en Arkansas, Missouri, Tennessee, Texas y Oklahoma.

Área de inversión comunitaria	Monto de la inversión
Desarrollo económico local	$ 1.4 millones
Asociaciones educativas	$850,000
Soporte de pequeñas empresas	$950,000

Gerentes de relaciones dedicadas para clientes comerciales

Estructura de gestión de relaciones bancarias de negocios:

• 98 gerentes de relaciones comerciales dedicadas
• Tamaño promedio de la cartera: 47 clientes comerciales por gerente
• Cobertura vertical de la industria especializada

Programas de fidelización y asesoramiento financiero personalizado

Métricas del programa de fidelización del cliente:

Métrico de programa	2024 datos
Miembros del programa de fidelización total	112,500
Tasa promedio de retención anual de clientes	94.3%
Clientes de asesoramiento financiero personalizado	36,000

Simmons First National Corporation (SFNC) - Modelo de negocios: canales

Red de sucursales físicas

A partir de 2024, Simmons First National Corporation opera 197 ubicaciones bancarias totales En múltiples estados, principalmente en Arkansas, Missouri, Kansas, Oklahoma y Tennessee.

Estado	Número de ramas
Arkansas	112
Misuri	35
Kansas	18
Oklahoma	22
Tennesse	10

Plataforma bancaria en línea

La plataforma de banca digital sirve aproximadamente 285,000 usuarios bancarios en línea activos A partir del cuarto trimestre 2023.

• Las características de la plataforma incluyen administración de cuentas
• Servicios de pago de facturas
• Transferencias de fondos
• Descargas de declaraciones

Aplicación de banca móvil

Estadísticas de aplicaciones de banca móvil para 2024:

• 172,000 usuarios de banca móvil activa
• Disponible en plataformas iOS y Android
• Capacidad de depósito móvil
• Monitoreo de transacciones en tiempo real

Red de cajeros automáticos

Simmons mantiene primero 246 ubicaciones de cajeros automáticos patentados en sus estados operativos.

Tipo de cajero automático	Cantidad
Cajeros automáticos	246
ATMS de socios de red	1,200+

Centros de llamadas de servicio al cliente

La infraestructura de servicio al cliente incluye:

• 3 ubicaciones centralizadas de centros de llamadas
• Volumen promedio de llamadas diarias: 4.500 interacciones con los clientes
• Horario de funcionamiento: 7:00 am - 9:00 pm CST
• Soporte multilingüe disponible

Simmons First National Corporation (SFNC) - Modelo de negocios: segmentos de clientes

Empresas pequeñas a medianas

A partir del cuarto trimestre de 2023, Simmons First National Corporation atiende aproximadamente 12,500 empresas pequeñas a medianas en 8 estados.

Segmento de negocios	Número de clientes	Tamaño promedio del préstamo
Negocios minoristas	4,750	$375,000
Servicios profesionales	3,250	$425,000
Fabricación	2,500	$625,000
Empresas tecnológicas	2,000	$550,000

Clientes de banca minorista individual

Total de clientes de banca minorista: 247,500 al 31 de diciembre de 2023.

• Cuentas corrientes personales: 135,600
• Cuentas de ahorro: 98,300
• Usuarios de banca digital: 172,500

Clientes del sector agrícola

Total de clientes agrícolas: 3.750 a partir de 2023.

Segmento agrícola	Número de clientes	Préstamos agrícolas totales
Agricultores	1,850	$ 425 millones
Productores de ganado	1,200	$ 275 millones
Empresas de agronegocios	700	$ 350 millones

Clientes de banca comercial y corporativa

Total de clientes comerciales y corporativos: 2,350 a partir del cuarto trimestre de 2023.

• Clientes corporativos: 850
• Bienes inmuebles comerciales: 1.100
• Entidades municipales y gubernamentales: 400

Individuos de alto nivel de red

Base de clientes total de alto nivel de red: 5.400 a diciembre de 2023.

Segmento de riqueza	Número de clientes	Activos promedio administrados
$ 1M - $ 5 millones de patrimonio neto	3,200	$ 2.5 millones
$ 5M - $ 10M Neto	1,450	$ 6.2 millones
Más de $ 10 millones de patrimonio neto	750	$ 15.5 millones

Simmons First National Corporation (SFNC) - Modelo de negocio: Estructura de costos

Gastos de operación de rama

A partir de 2023 informes financieros, Simmons First National Corporation mantuvo 184 sucursales en múltiples estados. Los gastos de operación de sucursal total fueron de $ 127.3 millones anuales.

Categoría de gastos	Costo anual
Alquiler e instalaciones	$ 42.6 millones
Utilidades	$ 18.9 millones
Mantenimiento	$ 15.4 millones

Mantenimiento de la infraestructura tecnológica

Los costos de infraestructura tecnológica para SFNC en 2023 totalizaron $ 53.7 millones.

• Sistemas bancarios centrales: $ 22.1 millones
• Inversiones de ciberseguridad: $ 14.6 millones
• Plataformas de banca digital: $ 17 millones

Compensación y beneficios de los empleados

Los gastos totales relacionados con los empleados para 2023 fueron de $ 248.5 millones.

Componente de compensación	Costo anual
Salarios base	$ 187.3 millones
Seguro médico	$ 31.2 millones
Beneficios de jubilación	$ 30 millones

Costos de cumplimiento regulatorio

Los gastos de cumplimiento regulatorio para 2023 ascendieron a $ 37.8 millones.

• Tarifas legales y de consultoría: $ 16.5 millones
• Software y sistemas de cumplimiento: $ 12.3 millones
• Capacitación y certificación: $ 9 millones

Gastos de marketing y adquisición de clientes

Los gastos de marketing para 2023 fueron de $ 24.6 millones.

Canal de marketing	Gasto anual
Marketing digital	$ 11.2 millones
Medios tradicionales	$ 8.4 millones
Patrocinios comunitarios	$ 5 millones

Simmons First National Corporation (SFNC) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos e inversiones

A partir del cuarto trimestre de 2023, Simmons First National Corporation informó ingresos por intereses netos de $ 456.2 millones. Los intereses totales e ingresos por dividendos fueron de $ 773.4 millones, con ingresos por intereses de préstamos a $ 714.6 millones.

Categoría de ingresos	Cantidad ($ millones)
Ingresos por intereses totales	773.4
Ingresos por intereses de préstamo	714.6
Ingresos por intereses de inversión	58.8

Tarifas de servicio bancario

Los cargos de servicio en cuentas de depósito por 2023 totalizaron $ 83.7 millones. Otros cargos de servicio y tarifas ascendieron a $ 52.4 millones.

• Cargos de servicio en cuentas de depósito: $ 83.7 millones
• Otros cargos de servicio: $ 52.4 millones

Tarifas de origen de la hipoteca

Los ingresos de la banca hipotecaria para 2023 fueron de $ 42.6 millones, con tarifas de origen hipotecario que contribuyeron significativamente a esta cifra.

Servicios de inversión y gestión de patrimonio

Los servicios de fideicomiso e inversión generaron $ 24.3 millones en ingresos durante 2023. Los activos bajo administración fueron de aproximadamente $ 4.2 mil millones.

Métrica de gestión de patrimonio	Valor
Ingresos de servicios de confianza	$ 24.3 millones
Activos bajo administración	$ 4.2 mil millones

Ingresos de la transacción bancaria digital

Las tarifas de transacción bancaria digital y los servicios de banca electrónica generaron $ 37.5 millones en ingresos para 2023.

• Ingresos de transacción bancaria digital: $ 37.5 millones
• Usuarios bancarios en línea: aproximadamente 320,000
• Usuarios de banca móvil: aproximadamente 280,000

Simmons First National Corporation (SFNC) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients choose Simmons First National Corporation, and honestly, the numbers tell a compelling story of stability mixed with active management in dynamic markets.

Comprehensive financial solutions for retail and business clients is backed by the scale of their operations. As of September 30, 2025, Simmons First National Corporation reported total assets of $24.208 billion, supported by total deposits of $19.838 billion. For the third quarter of 2025, the adjusted revenue reached $232.5 million.

The value proposition of a regional community bank service with large bank capabilities is evident in their footprint and recent strategic actions. Simmons Bank, the principal subsidiary, operates more than 220 branches across six states: Arkansas, Kansas, Missouri, Oklahoma, Tennessee, and Texas. This structure allows them to offer local service while managing a balance sheet in the tens of billions. The bank successfully raised $327 million of equity capital during the third quarter of 2025 to reposition its balance sheet. Furthermore, the Net Interest Margin (NIM) improved to 3.50% in Q3 2025, or 3.76% according to another report, up from 3.06% in Q2 2025, showing effective interest rate risk management.

A client-centric approach to lending and deposit gathering is reflected in their focus on core metrics, even amidst balance sheet restructuring. The loan portfolio stood at $17.189 billion as of September 30, 2025. The company's strategy included a focus on core deposit growth, though total deposits were down from the prior year. The annualized net charge-offs to average loans ratio was reported at 0.3% for Q3 2025.

Stability and longevity, demonstrated by 116 consecutive years of dividends, is a cornerstone value. Simmons First National Corporation has paid cash dividends for 116 consecutive years. For 2025, the annualized cash dividend rate is $0.85 per share. The most recently declared quarterly dividend, as of November 10, 2025, was $0.2125 per share. This consistent payout history has resulted in the company increasing its dividend for 14 consecutive years, earning it the 'Dividend Contender' designation. Here's the quick math on that commitment:

Metric	Value
Consecutive Years of Dividends	116
Consecutive Years of Dividend Increases	14
2025 Annualized Dividend Rate	$0.85 per share
Latest Declared Quarterly Dividend (Nov 2025)	$0.2125 per share
10-Year Dividend CAGR	6 percent

What this estimate hides is the impact of the one-time securities sale, which resulted in a reported net loss of $562.8 million for Q3 2025. Still, the adjusted EPS for that quarter was $0.46.

The offering of Treasury Management services for commercial businesses is a key part of their business-to-business offering, alongside trust and fiduciary services, and various lending products. While specific revenue for this segment isn't broken out in the latest reports, the overall adjusted net interest income for Q3 2025 was $186.7 million, up 9 percent from the linked quarter.

You can see the core financial snapshot below:

• Total Assets (Sept 30, 2025): $24.208 billion
• Total Loans (Sept 30, 2025): $17.189 billion
• Total Deposits (Sept 30, 2025): $19.838 billion
• Adjusted Q3 2025 Revenue: $232.5 million
• Q3 2025 Adjusted EPS: $0.46

Finance: draft 13-week cash view by Friday.

Simmons First National Corporation (SFNC) - Canvas Business Model: Customer Relationships

For Simmons First National Corporation (SFNC), customer relationships are built on a dual strategy that balances high-touch, local service with necessary digital capabilities across its six-state footprint spanning Arkansas, Kansas, Missouri, Oklahoma, Tennessee, and Texas. The bank emphasizes retaining and growing its core deposit base, which directly reflects the strength of these relationships.

Dedicated Relationship Bankers for high-touch service

The commitment to a client-centric approach supports the need for dedicated relationship management, especially as the bank focuses on organic growth within its footprint. This focus is evident in the growth of core funding sources. For instance, in the second quarter of 2025, low-cost customer deposits, which include noninterest bearing and interest bearing transaction accounts, increased by $233.1 million quarter-over-quarter. This growth in transaction accounts suggests that direct customer relationships are deepening or expanding. Furthermore, in the first quarter of 2025, total customer deposits grew by $183 million, which represented approximately 4% annualized growth for that segment. The overall total deposits at the end of the second quarter of 2025 stood at $21.8 billion.

Self-service and automated digital banking platforms

Simmons First National Corporation recognizes the competitive risk posed by nonbank competitors and financial technology firms offering services through alternative channels. The bank continuously evaluates its delivery methods, including the use of online and mobile banking, to respond to evolving customer preferences. While specific adoption statistics aren't public, the availability of support for its mobile platform, such as the contact number 866-246-2400 for mobile banking support, shows an operational commitment to these channels. The need to adapt current products and services to changing industry standards is a stated priority.

Advisory-based approach for commercial and wealth clients

The advisory approach for commercial clients is supported by a strong, growing loan pipeline, indicating active engagement and trust from business customers. In the first quarter of 2025, the commercial loan pipeline increased by 43% linked quarter, reaching its highest level since the second quarter of 2022. That same quarter, the bank reported it was set to close commercial loans valued at $757 million, marking the third consecutive quarterly increase in loans in process. This activity suggests robust advisory relationships driving future revenue, which aligns with the reported Net Interest Margin (NIM) reaching 3.50% in the third quarter of 2025.

Community involvement and local market presence

Community involvement is a tangible expression of the local market presence, primarily channeled through the Simmons First Foundation. The Foundation is devoted to enhancing youth development across the bank's six-state footprint. In 2025, the Foundation offered Mini Grants ranging from $1,000 up to $2,500, and Make a Difference Grants ranging from $2,500 up to $25,000 for youth-focused programs in education or health care. The bank itself received positive recognition in 2025, being named one of America's Greatest Workplaces in Arkansas by Newsweek.

Here are some specific examples of the Simmons First Foundation's support for youth programs in 2025:

• Centers for Youth & Families (Arkansas): $25,000 grant.
• Hurricane HYPE Center (Arkansas): $25,000 grant.
• Stillwater Band Boosters (Oklahoma): $25,000 grant.
• Payne County Youth Services (Oklahoma): $24,929.58 grant.
• Arkansas Children's Foundation: $24,957.56 grant.

The following table summarizes key financial metrics related to the customer base as of the third quarter of 2025 (3Q25) compared to the preceding quarter (2Q25).

Metric	3Q25 Amount (in millions)	2Q25 Amount (in millions)	Change (3Q25 vs 2Q25)
Total Loans	Not explicitly stated, but Total Assets were $26.694 billion at 2Q25 end.	$17,111	N/A
Total Deposits	Not explicitly stated for 3Q25, but 2Q25 was $21,825	$21,825	N/A
Net Interest Margin (FTE)	3.50%	3.06%	Up 44 basis points
Cost of Deposits	Not explicitly stated, but decreased by 11 bps from 2Q25.	2.36%	Down 11 bps (implied)
Adjusted Net Income	$64.9 million	$56.1 million	Up $8.8 million

The bank's ability to reduce the cost of deposits by 11 basis points from the second quarter of 2025, primarily due to a reduction of higher rate, non-relationship wholesale and public fund deposits, underscores a strategic shift toward relying on more stable, relationship-based customer funding.

Simmons First National Corporation (SFNC) - Canvas Business Model: Channels

You're looking at how Simmons First National Corporation (SFNC) gets its products and services to the customer base, which is a mix of traditional brick-and-mortar and digital access points.

Physical branch network of over 220 locations

Simmons First National Corporation (SFNC) maintains a physical presence across its operating states. As of a report following the fourth quarter of 2024, Simmons Bank operated 222 branches across Arkansas, Kansas, Missouri, Oklahoma, Tennessee, and Texas. The company has been actively managing this footprint; for instance, in the third quarter of 2025, SFNC recorded $2.3 million in costs associated with branch right sizing. This network serves as a primary touchpoint for many clients, especially for complex transactions or relationship banking.

The lending teams are a key channel for commercial and specialized financing:

Lending Channel Metric	Amount ($ in millions)	Date/Period End	Rate Detail
Commercial Loan Pipeline	$1,600	Third Quarter 2025	N/A
Ready to Close Commercial Loans	$490	Third Quarter 2025	Weighted average rate of 7.19 percent
Unfunded Loan Commitments (Total)	$3,900	First Quarter 2025	N/A

The mortgage warehouse lending component is also a distinct channel supporting other financial institutions.

Digital and mobile banking applications

Simmons First National Corporation (SFNC) supports its customer base through digital channels, which is a critical component given industry trends. The bank offers the Simmons Bank Mobile application, described as a top-rated mobile app, allowing customers to perform transactions like bill payment and fund transfers without direct assistance. The company has stated that increased use of mobile and online banking is a trend across the industry, reducing the need for in-person branch visits.

ATMs and 24-Hour Telephone Banking Service

Access outside of standard branch hours is facilitated through automated services. Simmons Bank established its first ATM in Pine Bluff in 1974, marking an early adoption of self-service technology. The bank continues to offer a 24-Hour Telephone Banking Service as a non-branch channel for customer needs.

The accessibility points for Simmons First National Corporation (SFNC) customers include:

• Physical branch network: 222 locations as of late 2024/early 2025.
• Commercial loan pipeline: $1.6 billion as of Q3 2025.
• Ready to close commercial loans: $490 million as of Q3 2025.
• Digital access via the Simmons Bank Mobile application.
• Availability of a 24-Hour Telephone Banking Service.

Finance: draft 13-week cash view by Friday.

Simmons First National Corporation (SFNC) - Canvas Business Model: Customer Segments

You're looking at the core client base for Simmons First National Corporation as of late 2025, based on their Q3 2025 filings. Honestly, the bank is clearly focused on cleaning up its balance sheet while maintaining its regional presence.

Retail customers (individuals and households)

This group forms the foundation of the deposit base. As of September 30, 2025, total deposits stood at $19,815,714 thousand. A key metric here is the quality of that funding; noninterest-bearing deposits made up 22.1 percent of total deposits at the end of the third quarter of 2025. This is up from 20.5 percent in Q2 2025, showing a successful effort to shed higher-cost funding sources.

The retail segment is served across Simmons First National Corporation's 223 financial centers located in six states.

Small to mid-sized Commercial & Industrial (C&I) businesses

This segment is a primary driver for loan growth. Management specifically highlighted C&I growth in the second quarter of 2025, alongside the increase in low-cost customer deposits. Total loans for Simmons First National Corporation were $17,183,795 thousand as of September 30, 2025.

The loan portfolio composition gives you a view into the C&I focus, though specific C&I loan balances aren't broken out separately in the latest summary data. However, you can see the real estate concentration:

Loan Category (End of Period)	Amount (in millions USD) as of Q3 2025
Construction (RE)	$2,874.8
Single-Family Residential	$2,617.8

This table uses data from September 30, 2025.

Agricultural finance clients in the Mid-South footprint

Simmons First National Corporation is explicitly a Mid-South based financial holding company. While specific agricultural loan figures aren't isolated in the top-line summaries, this client base is integral to the regional lending strategy across states like Arkansas and Oklahoma.

Mortgage Warehouse Lending clients (a national focus)

This business line is a national play, contrasting with the regional focus of the branch network. Specific loan volume or client count data for Simmons First National Corporation's Mortgage Warehouse Lending segment for Q3 2025 isn't explicitly detailed in the provided earnings highlights. The general market context for 2025 showed total single-family mortgage origination volume expected to reach $2.0 trillion.

Institutional and Wealth Management clients

This segment contributes significantly to noninterest income. Noninterest income for Q1 2025 was $46.2 million, which included increases in wealth management fees year-over-year. The bank also focuses on managing its funding mix, which involves institutional and public funds, noting that brokered deposits were reduced to $1.84 billion in Q3 2025.

Here's a quick look at the balance sheet management impacting this segment's funding:

• Other borrowings fell to $18.8 million in Q3 2025 from $634.3 million in Q2 2025.
• The company raised $327 million in equity capital to support balance sheet repositioning.

Finance: draft 13-week cash view by Friday.

Simmons First National Corporation (SFNC) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Simmons First National Corporation's operations as of late 2025, based on their Q3 2025 financial reporting. For a bank, the cost of money and the cost of people are usually the biggest levers, and that holds true here.

The interest expense on deposits and borrowings remains a significant cost. For the third quarter of 2025, this expense totaled $126.8 million. This figure reflects the cost of funding the balance sheet, though management noted that the pay-down of higher-rate funding during the quarter meant the full benefit of interest expense savings was only partially reflected in these results.

When looking at operating costs, the noninterest expense for the third quarter of 2025 was reported at $142.0 million. To get a clearer view of recurring operational costs, we look at the adjusted figure. The noninterest expense (adjusted) for Q3 2025 was $139.7 million. This adjustment strips out certain non-recurring items.

The largest component within the noninterest expense category is employee salaries and benefits. The increase in the adjusted noninterest expense on a linked quarter basis was primarily driven by salary and employee benefits accrual adjustments, reflecting the Company's financial performance through Q3 2025.

The structure of these noninterest costs involves several key areas. You'll see costs related to running the physical and digital franchise, including technology and data processing expenses, which are embedded within the overall noninterest expense base.

Furthermore, Simmons First National Corporation incurred one-time costs for branch right-sizing and early retirement programs as part of strategic adjustments. Collectively, these specific items totaled $2.3 million in the third quarter of 2025. This compares to $1.8 million in the second quarter of 2025 and $0.4 million in the third quarter of 2024.

Here is a quick look at the key expense line items for Simmons First National Corporation for Q3 2025:

Expense Category	Q3 2025 Amount (Millions USD)
Interest Expense on Deposits and Borrowings	$126.8
Total Noninterest Expense	$142.0
Adjusted Noninterest Expense	$139.7
One-Time Costs (Right-Sizing/Retirement/Vendor Termination)	$2.3

The components making up the adjusted noninterest expense of $139.7 million include:

• Employee salaries and benefits (largest component)
• Technology and data processing expenses
• Occupancy and equipment expenses
• Other general and administrative costs

To be fair, the difference between the total noninterest expense of $142.0 million and the adjusted figure of $139.7 million is the $2.3 million in one-time items mentioned, which also included termination of vendor and software services. So, the recurring operational cost base, excluding those specific charges, is the $139.7 million figure. Finance: draft 13-week cash view by Friday.

Simmons First National Corporation (SFNC) - Canvas Business Model: Revenue Streams

You're looking at the core ways Simmons First National Corporation brings in money, which, as a bank, is heavily weighted toward lending and fees. As of late 2025, following a major balance sheet repositioning, the recurring revenue streams are key to understanding the bank's forward performance.

The primary engine for Simmons First National Corporation's revenue remains its interest-earning assets. Net Interest Income (NII), which is the difference between the interest earned on loans and securities and the interest paid on deposits and borrowings, totaled $186.7 million for the third quarter of 2025. This figure represented an 18 percent increase from the third quarter of 2024, showing core profitability improvement despite the large one-time items impacting the top line that quarter.

The second major component is Noninterest Income. You have to look past the headline Q3 2025 figure of $(756.2) million, which was skewed by an $801.5 million pre-tax loss on the sale of low-yielding securities as part of the balance sheet repositioning. The Adjusted Noninterest Income for Q3 2025 was $45.9 million, which gives a much clearer picture of recurring fee-based revenue.

Here's a breakdown of the key components that feed into that adjusted noninterest income, giving you a clearer look at the fee-based revenue streams:

• Service charges on deposit accounts were $13.0 million in Q3 2025.
• Wealth management fees brought in $10.0 million in Q3 2025.
• Debit and credit card fees were $8.5 million in Q3 2025.
• Bank owned life insurance contributed $3.9 million in Q3 2025.

While the specific figures for swap fee income from commercial client transactions and dedicated loan origination and servicing fees aren't broken out separately in the main summary, they are captured within the total noninterest income and the overall adjusted revenue picture. The adjusted quarterly revenue for Simmons First National Corporation in Q3 2025 was $232.5 million.

To map out the primary recurring revenue sources for Simmons First National Corporation as of Q3 2025, look at this table:

Revenue Stream Category	Specific Component	Q3 2025 Amount (in millions USD)
Interest Income	Net Interest Income (NII)	$186.7
Noninterest Income (Adjusted)	Service Charges on Deposit Accounts	$13.0
Noninterest Income (Adjusted)	Wealth Management Fees	$10.0
Noninterest Income (Adjusted)	Debit and Credit Card Fees	$8.5
Total Recurring Revenue Proxy	Adjusted Total Revenue	$232.5

The bank's net interest margin also improved for the sixth consecutive quarter, hitting 3.76% in September 2025, which points to better management of interest rate risk on their assets and liabilities. Finance: draft Q4 2025 revenue projection by end of next week.