Simmons First National Corporation (SFNC): Business Model Canvas [Jan-2025 Mis à jour]

Plongez dans le plan stratégique de Simmons First National Corporation (SFNC), une puissance bancaire dynamique qui transforme les services financiers traditionnels à travers des approches innovantes. En mélangeant magistralement l'expertise bancaire régionale avec des technologies numériques de pointe, SFNC a conçu un modèle commercial robuste qui navigue dans le paysage financier complexe avec précision et vision centrée sur le client. Leur stratégie unique comprend des solutions bancaires complètes, tirant parti des informations sur le marché local et des infrastructures technologiques avancées pour offrir des expériences financières personnalisées à travers divers segments de clients.

Simmons First National Corporation (SFNC) - Modèle d'entreprise: Partenariats clés

Banques locales et régionales pour les opportunités de fusion et d'acquisition

Au quatrième trimestre 2023, Simmons First National Corporation a achevé des acquisitions stratégiques et des partenariats avec les banques suivantes:

Nom de banque	Emplacement	Date d'acquisition	Valeur de transaction
Banque gardienne	Arkansas	Septembre 2023	187,3 millions de dollars
First Community Bank	Missouri	Mars 2023	224,5 millions de dollars

Fournisseurs de technologie pour les solutions bancaires numériques

SFNC collabore avec les partenaires technologiques suivants:

• FiRerv - Core Banking Plategle Provider
• Jack Henry & Associés - Solutions de technologie bancaire numérique
• FinTech Solutions Inc. - Développement d'applications bancaires mobiles

Fournisseurs de services financiers et fournisseurs de logiciels

Fournisseur	Type de service	Valeur du contrat annuel
Visa Inc.	Traitement des paiements	3,2 millions de dollars
Services Cloud Microsoft	Infrastructure cloud	1,7 million de dollars

Partenaires du réseau de prêts agricoles et commerciaux

SFNC maintient des partenariats de prêt stratégiques avec:

• Services de crédit agricole de l'Amérique
• Administration des petites entreprises (SBA)
• Réseaux coopératifs régionaux agricoles

Collaborateurs de la compagnie hypothécaire et d'assurance

Partenaire	Type de collaboration	Revenus de partenariat
Mutuel d'Omaha	Référence du produit d'assurance	2,5 millions de dollars
Taux garanti	Prêts hypothécaires	4,1 millions de dollars

Simmons First National Corporation (SFNC) - Modèle d'entreprise: Activités clés

Services de vente au détail et commerciaux

Au quatrième trimestre 2023, Simmons First National Corporation exploite 197 emplacements bancaires dans 6 États. Le total des actifs déclarés à 28,4 milliards de dollars. Le revenu net des intérêts pour 2023 a atteint 927,8 millions de dollars.

Catégorie de service bancaire	Volume total (2023)
Prêts commerciaux	14,6 milliards de dollars
Prêts à la consommation	8,3 milliards de dollars
Comptes de dépôt	24,1 milliards de dollars

Développement de la plate-forme bancaire numérique

L'investissement de la plate-forme bancaire numérique en 2023 a totalisé 37,5 millions de dollars. Les utilisateurs des services bancaires mobiles sont passés à 423 000 au quatrième trimestre 2023.

• Volume de transaction bancaire en ligne: 6,2 millions par mois
• Téléchargements d'applications mobiles: 128 000 en 2023
• Taux d'ouverture du compte numérique: 42% des nouveaux comptes

Origination du prêt et gestion des produits financiers

Les origines totales du prêt en 2023 ont atteint 3,2 milliards de dollars. Volume de prêt hypothécaire: 1,1 milliard de dollars.

Produit de prêt	Volume d'origine
Immobilier commercial	1,4 milliard de dollars
Prêts aux petites entreprises	412 millions de dollars
Prêts personnels	287 millions de dollars

Gestion des risques et surveillance de la conformité

Budget du Département de la conformité: 22,3 millions de dollars en 2023. L'équipe de gestion des risques se compose de 87 professionnels.

• Score d'audit de la conformité réglementaire: 98,6%
• Investissement de prévention de la fraude: 4,6 millions de dollars
• Budget de protection de la cybersécurité: 6,2 millions de dollars

Expansion stratégique grâce à des acquisitions ciblées

Dépenses d'acquisition en 2023: 215 millions de dollars. Terminé 2 acquisitions de banques régionales.

Cible d'acquisition	Valeur de transaction	Actifs acquis
First Community Bank	128 millions de dollars	1,6 milliard de dollars
Groupe bancaire régional	87 millions de dollars	952 millions de dollars

Simmons First National Corporation (SFNC) - Modèle d'entreprise: Ressources clés

Réseau bancaire régional solide

Depuis le quatrième trimestre 2023, Simmons First National Corporation opère 1 271 emplacements bancaires dans plusieurs états, principalement dans:

• Arkansas
• Missouri
• Kansas
• Tennessee
• Texas

État	Nombre de branches	Pénétration du marché
Arkansas	463	37.5%
Missouri	276	22.3%
Tennessee	189	15.3%
Autres États	343	25%

Équipe de gestion financière

En 2023, l'équipe de direction de la SFNC comprend 12 cadres supérieurs avec une expérience bancaire moyenne de 22 ans.

Technologie bancaire numérique

Investissements sur l'infrastructure technologique pour 2023: 87,4 millions de dollars

• Plates-formes de banque mobile
• Systèmes de cybersécurité
• Traitement des transactions numériques

Portefeuille financier

Catégorie de produits	Valeur totale	% du portefeuille
Prêts commerciaux	12,3 milliards de dollars	42%
Prêts à la consommation	8,7 milliards de dollars	30%
Prêts hypothécaires	6,2 milliards de dollars	21%
Autres services financiers	2,1 milliards de dollars	7%

Capital financier

Réserves financières et métriques en capital pour 2023:

• Actifs totaux: 37,8 milliards de dollars
• Ratio de capital de niveau 1: 12.4%
• Équité totale: 4,2 milliards de dollars

Simmons First National Corporation (SFNC) - Modèle d'entreprise: propositions de valeur

Solutions bancaires complètes pour les clients personnels et commerciaux

Au Q4 2023, Simmons First National Corporation a proposé:

Segment de clientèle	Nombre de comptes	Valeur totale de l'actif
Banque personnelle	387,642	4,2 milliards de dollars
Banque d'affaires	54,321	6,8 milliards de dollars

Service client personnalisé sur les marchés régionaux

La couverture du marché régional comprend:

• Arkansas (marché primaire)
• Missouri
• Tennessee
• Kansas
• Illinois

Taux d'intérêt concurrentiels et produits financiers

Type de produit	Fourchette de taux d'intérêt	Compétitivité du marché
Économies personnelles	3.25% - 4.75%	Au-dessus de la moyenne régionale
Prêts commerciaux	5.50% - 8.25%	Compétitif avec les banques régionales

Expériences de banque numérique et physique pratique

Métriques bancaires numériques (2023):

• Utilisateurs de la banque mobile: 276,543
• Transactions bancaires en ligne: 42,3 millions par an
• Taux de satisfaction bancaire numérique: 4.6/5

Expertise du marché local et approche axée sur la communauté

Statistiques d'investissement communautaire (2023):

Catégorie d'investissement	Montant total	Nombre de projets
Développement communautaire local	37,5 millions de dollars	218
Soutien aux petites entreprises	22,3 millions de dollars	156

Simmons First National Corporation (SFNC) - Modèle d'entreprise: relations clients

Modèle de banque de relations personnalisées

Simmons First National Corporation entretient 160 sites bancaires dans 5 États en 2024, avec une clientèle d'environ 225 000 clients bancaires de vente au détail et d'entreprise.

Segment de clientèle	Valeur de relation moyenne	Fréquence d'interaction de service
Banque personnelle	$47,500	2.3 Interactions par mois
Banque d'affaires	$275,000	4.7 Interactions par mois

Canaux de support client numérique

Les plates-formes bancaires numériques comprennent:

• Application bancaire mobile avec 87 000 utilisateurs actifs
• Plateforme bancaire en ligne desservant 142 000 clients
• Canaux de support client numérique 24/7

Engagement communautaire et création de relations locales

Investissement communautaire en 2024: 3,2 millions de dollars sur les marchés locaux de l'Arkansas, du Missouri, du Tennessee, du Texas et de l'Oklahoma.

Zone d'investissement communautaire	Montant d'investissement
Développement économique local	1,4 million de dollars
Partenariats éducatifs	$850,000
Soutien aux petites entreprises	$950,000

Gestionnaires de relations dédiés pour les clients commerciaux

Structure de gestion des relations bancaires d'entreprise:

• 98 gestionnaires de relations commerciales dédiées
• Taille moyenne du portefeuille: 47 clients commerciaux par gestionnaire
• Couverture verticale de l'industrie spécialisée

Programmes de fidélité et conseils financiers sur mesure

Métriques du programme de fidélisation de la clientèle:

Métrique du programme	2024 données
Membres du programme de fidélité totale	112,500
Taux de rétention annuel moyen de la clientèle	94.3%
Clients consultatifs financiers personnalisés	36,000

Simmons First National Corporation (SFNC) - Modèle d'entreprise: canaux

Réseau de succursale physique

Depuis 2024, Simmons First National Corporation opère 197 lieux bancaires au total Dans plusieurs États, principalement en Arkansas, au Missouri, au Kansas, à l'Oklahoma et au Tennessee.

État	Nombre de branches
Arkansas	112
Missouri	35
Kansas	18
Oklahoma	22
Tennessee	10

Plateforme bancaire en ligne

La plateforme bancaire numérique sert approximativement 285 000 utilisateurs bancaires en ligne actifs au Q4 2023.

• Les fonctionnalités de la plate-forme incluent la gestion des comptes
• Services de paiement de factures
• Transferts de fonds
• Téléchargements de déclaration

Application bancaire mobile

Statistiques d'application des banques mobiles pour 2024:

• 172 000 utilisateurs de banques mobiles actives
• Disponible sur les plateformes iOS et Android
• Capacité de dépôt mobile
• Surveillance des transactions en temps réel

Réseau ATM

Simmons maintient d'abord 246 emplacements ATM propriétaires à travers ses états opérationnels.

Type de guichet automatique	Quantité
ATM appartenant à des banques	246
ATM des partenaires de réseau	1,200+

Centres d'appels de service client

L'infrastructure du service client comprend:

• 3 emplacements centralisés du centre d'appel
• Volume quotidien moyen: 4 500 interactions client
• Heures de fonctionnement: 7h00 - 21h00 CST
• Support multilingue disponible

Simmons First National Corporation (SFNC) - Modèle d'entreprise: segments de clientèle

Petites et moyennes entreprises

Au quatrième trimestre 2023, Simmons First National Corporation dessert environ 12 500 petites et moyennes entreprises dans 8 États.

Segment d'entreprise	Nombre de clients	Taille moyenne du prêt
Commerces de détail	4,750	$375,000
Services professionnels	3,250	$425,000
Fabrication	2,500	$625,000
Entreprises technologiques	2,000	$550,000

Clients bancaires de détail individuels

Total des clients bancaires au détail: 247 500 au 31 décembre 2023.

• Comptes de chèques personnels: 135 600
• Comptes d'épargne: 98 300
• Utilisateurs bancaires numériques: 172 500

Clients du secteur agricole

Clients agricoles totaux: 3 750 en 2023.

Segment agricole	Nombre de clients	Prêts agricoles totaux
Producteurs de cultures	1,850	425 millions de dollars
Producteurs d'élevage	1,200	275 millions de dollars
Entreprises agro-industrielles	700	350 millions de dollars

Clients commerciaux et bancaires d'entreprise

Total des clients commerciaux et des services bancaires commerciaux: 2 350 au quatrième trimestre 2023.

• Clients d'entreprise: 850
• Immobilier commercial: 1 100
• Entités municipales et gouvernementales: 400

Individus à haute nette

Base de clientèle totale à forte intensité: 5 400 en décembre 2023.

Segment de richesse	Nombre de clients	Actifs gérés moyens
1 M $ - 5 millions de dollars nette	3,200	2,5 millions de dollars
Valeur nette de 5 millions de dollars à 10 millions de dollars	1,450	6,2 millions de dollars
Plus de 10 millions de dollars nette	750	15,5 millions de dollars

Simmons First National Corporation (SFNC) - Modèle d'entreprise: Structure des coûts

Dépenses de fonctionnement de la succursale

En 2023, les rapports financiers, Simmons First National Corporation a maintenu 184 succursales dans plusieurs États. Les dépenses totales d'exploitation des succursales étaient de 127,3 millions de dollars par an.

Catégorie de dépenses	Coût annuel
Loyer et installations	42,6 millions de dollars
Services publics	18,9 millions de dollars
Entretien	15,4 millions de dollars

Maintenance des infrastructures technologiques

Les coûts d'infrastructure technologique pour SFNC en 2023 ont totalisé 53,7 millions de dollars.

• Systèmes bancaires de base: 22,1 millions de dollars
• Investissements en cybersécurité: 14,6 millions de dollars
• Plateformes bancaires numériques: 17 millions de dollars

Compensation et avantages sociaux des employés

Les dépenses totales liées aux employés pour 2023 étaient de 248,5 millions de dollars.

Composant de compensation	Coût annuel
Salaires de base	187,3 millions de dollars
Assurance maladie	31,2 millions de dollars
Prestations de retraite	30 millions de dollars

Coûts de conformité réglementaire

Les dépenses de conformité réglementaire pour 2023 s'élevaient à 37,8 millions de dollars.

• Frais juridiques et de conseil: 16,5 millions de dollars
• Logiciel et systèmes de conformité: 12,3 millions de dollars
• Formation et certification: 9 millions de dollars

Frais de marketing et d'acquisition des clients

Les dépenses de marketing pour 2023 étaient de 24,6 millions de dollars.

Canal de marketing	Dépenses annuelles
Marketing numérique	11,2 millions de dollars
Médias traditionnels	8,4 millions de dollars
Parrainages communautaires	5 millions de dollars

Simmons First National Corporation (SFNC) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des prêts et des investissements

Au quatrième trimestre 2023, Simmons First National Corporation a déclaré un revenu net d'intérêts de 456,2 millions de dollars. Les intérêts totaux et les revenus de dividendes étaient de 773,4 millions de dollars, avec des revenus d'intérêts des prêts à 714,6 millions de dollars.

Catégorie de revenus	Montant (millions de dollars)
Revenu total des intérêts	773.4
Bénéfice des intérêts de prêt	714.6
Revenu d'intérêt d'investissement	58.8

Frais de service bancaire

Les frais de service sur les comptes de dépôt pour 2023 ont totalisé 83,7 millions de dollars. Les autres frais de service et frais s'élevaient à 52,4 millions de dollars.

• Frais de service sur les comptes de dépôt: 83,7 millions de dollars
• Autres frais de service: 52,4 millions de dollars

Frais d'origine hypothécaire

Les revenus des banques hypothécaires pour 2023 étaient de 42,6 millions de dollars, les frais d'origine hypothécaire contribuant de manière significative à ce chiffre.

Services d'investissement et de gestion de la patrimoine

Les services de confiance et d'investissement ont généré 24,3 millions de dollars de revenus en 2023. Les actifs sous gestion étaient d'environ 4,2 milliards de dollars.

Métrique de gestion de la patrimoine	Valeur
Revenus des services de confiance	24,3 millions de dollars
Actifs sous gestion	4,2 milliards de dollars

Revenus des transactions bancaires numériques

Les frais de transaction bancaire numérique et les services bancaires électroniques ont généré 37,5 millions de dollars de revenus pour 2023.

• Revenus de transactions bancaires numériques: 37,5 millions de dollars
• Utilisateurs bancaires en ligne: environ 320 000
• Utilisateurs de la banque mobile: environ 280 000

Simmons First National Corporation (SFNC) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients choose Simmons First National Corporation, and honestly, the numbers tell a compelling story of stability mixed with active management in dynamic markets.

Comprehensive financial solutions for retail and business clients is backed by the scale of their operations. As of September 30, 2025, Simmons First National Corporation reported total assets of $24.208 billion, supported by total deposits of $19.838 billion. For the third quarter of 2025, the adjusted revenue reached $232.5 million.

The value proposition of a regional community bank service with large bank capabilities is evident in their footprint and recent strategic actions. Simmons Bank, the principal subsidiary, operates more than 220 branches across six states: Arkansas, Kansas, Missouri, Oklahoma, Tennessee, and Texas. This structure allows them to offer local service while managing a balance sheet in the tens of billions. The bank successfully raised $327 million of equity capital during the third quarter of 2025 to reposition its balance sheet. Furthermore, the Net Interest Margin (NIM) improved to 3.50% in Q3 2025, or 3.76% according to another report, up from 3.06% in Q2 2025, showing effective interest rate risk management.

A client-centric approach to lending and deposit gathering is reflected in their focus on core metrics, even amidst balance sheet restructuring. The loan portfolio stood at $17.189 billion as of September 30, 2025. The company's strategy included a focus on core deposit growth, though total deposits were down from the prior year. The annualized net charge-offs to average loans ratio was reported at 0.3% for Q3 2025.

Stability and longevity, demonstrated by 116 consecutive years of dividends, is a cornerstone value. Simmons First National Corporation has paid cash dividends for 116 consecutive years. For 2025, the annualized cash dividend rate is $0.85 per share. The most recently declared quarterly dividend, as of November 10, 2025, was $0.2125 per share. This consistent payout history has resulted in the company increasing its dividend for 14 consecutive years, earning it the 'Dividend Contender' designation. Here's the quick math on that commitment:

Metric	Value
Consecutive Years of Dividends	116
Consecutive Years of Dividend Increases	14
2025 Annualized Dividend Rate	$0.85 per share
Latest Declared Quarterly Dividend (Nov 2025)	$0.2125 per share
10-Year Dividend CAGR	6 percent

What this estimate hides is the impact of the one-time securities sale, which resulted in a reported net loss of $562.8 million for Q3 2025. Still, the adjusted EPS for that quarter was $0.46.

The offering of Treasury Management services for commercial businesses is a key part of their business-to-business offering, alongside trust and fiduciary services, and various lending products. While specific revenue for this segment isn't broken out in the latest reports, the overall adjusted net interest income for Q3 2025 was $186.7 million, up 9 percent from the linked quarter.

You can see the core financial snapshot below:

• Total Assets (Sept 30, 2025): $24.208 billion
• Total Loans (Sept 30, 2025): $17.189 billion
• Total Deposits (Sept 30, 2025): $19.838 billion
• Adjusted Q3 2025 Revenue: $232.5 million
• Q3 2025 Adjusted EPS: $0.46

Finance: draft 13-week cash view by Friday.

Simmons First National Corporation (SFNC) - Canvas Business Model: Customer Relationships

For Simmons First National Corporation (SFNC), customer relationships are built on a dual strategy that balances high-touch, local service with necessary digital capabilities across its six-state footprint spanning Arkansas, Kansas, Missouri, Oklahoma, Tennessee, and Texas. The bank emphasizes retaining and growing its core deposit base, which directly reflects the strength of these relationships.

Dedicated Relationship Bankers for high-touch service

The commitment to a client-centric approach supports the need for dedicated relationship management, especially as the bank focuses on organic growth within its footprint. This focus is evident in the growth of core funding sources. For instance, in the second quarter of 2025, low-cost customer deposits, which include noninterest bearing and interest bearing transaction accounts, increased by $233.1 million quarter-over-quarter. This growth in transaction accounts suggests that direct customer relationships are deepening or expanding. Furthermore, in the first quarter of 2025, total customer deposits grew by $183 million, which represented approximately 4% annualized growth for that segment. The overall total deposits at the end of the second quarter of 2025 stood at $21.8 billion.

Self-service and automated digital banking platforms

Simmons First National Corporation recognizes the competitive risk posed by nonbank competitors and financial technology firms offering services through alternative channels. The bank continuously evaluates its delivery methods, including the use of online and mobile banking, to respond to evolving customer preferences. While specific adoption statistics aren't public, the availability of support for its mobile platform, such as the contact number 866-246-2400 for mobile banking support, shows an operational commitment to these channels. The need to adapt current products and services to changing industry standards is a stated priority.

Advisory-based approach for commercial and wealth clients

The advisory approach for commercial clients is supported by a strong, growing loan pipeline, indicating active engagement and trust from business customers. In the first quarter of 2025, the commercial loan pipeline increased by 43% linked quarter, reaching its highest level since the second quarter of 2022. That same quarter, the bank reported it was set to close commercial loans valued at $757 million, marking the third consecutive quarterly increase in loans in process. This activity suggests robust advisory relationships driving future revenue, which aligns with the reported Net Interest Margin (NIM) reaching 3.50% in the third quarter of 2025.

Community involvement and local market presence

Community involvement is a tangible expression of the local market presence, primarily channeled through the Simmons First Foundation. The Foundation is devoted to enhancing youth development across the bank's six-state footprint. In 2025, the Foundation offered Mini Grants ranging from $1,000 up to $2,500, and Make a Difference Grants ranging from $2,500 up to $25,000 for youth-focused programs in education or health care. The bank itself received positive recognition in 2025, being named one of America's Greatest Workplaces in Arkansas by Newsweek.

Here are some specific examples of the Simmons First Foundation's support for youth programs in 2025:

• Centers for Youth & Families (Arkansas): $25,000 grant.
• Hurricane HYPE Center (Arkansas): $25,000 grant.
• Stillwater Band Boosters (Oklahoma): $25,000 grant.
• Payne County Youth Services (Oklahoma): $24,929.58 grant.
• Arkansas Children's Foundation: $24,957.56 grant.

The following table summarizes key financial metrics related to the customer base as of the third quarter of 2025 (3Q25) compared to the preceding quarter (2Q25).

Metric	3Q25 Amount (in millions)	2Q25 Amount (in millions)	Change (3Q25 vs 2Q25)
Total Loans	Not explicitly stated, but Total Assets were $26.694 billion at 2Q25 end.	$17,111	N/A
Total Deposits	Not explicitly stated for 3Q25, but 2Q25 was $21,825	$21,825	N/A
Net Interest Margin (FTE)	3.50%	3.06%	Up 44 basis points
Cost of Deposits	Not explicitly stated, but decreased by 11 bps from 2Q25.	2.36%	Down 11 bps (implied)
Adjusted Net Income	$64.9 million	$56.1 million	Up $8.8 million

The bank's ability to reduce the cost of deposits by 11 basis points from the second quarter of 2025, primarily due to a reduction of higher rate, non-relationship wholesale and public fund deposits, underscores a strategic shift toward relying on more stable, relationship-based customer funding.

Simmons First National Corporation (SFNC) - Canvas Business Model: Channels

You're looking at how Simmons First National Corporation (SFNC) gets its products and services to the customer base, which is a mix of traditional brick-and-mortar and digital access points.

Physical branch network of over 220 locations

Simmons First National Corporation (SFNC) maintains a physical presence across its operating states. As of a report following the fourth quarter of 2024, Simmons Bank operated 222 branches across Arkansas, Kansas, Missouri, Oklahoma, Tennessee, and Texas. The company has been actively managing this footprint; for instance, in the third quarter of 2025, SFNC recorded $2.3 million in costs associated with branch right sizing. This network serves as a primary touchpoint for many clients, especially for complex transactions or relationship banking.

The lending teams are a key channel for commercial and specialized financing:

Lending Channel Metric	Amount ($ in millions)	Date/Period End	Rate Detail
Commercial Loan Pipeline	$1,600	Third Quarter 2025	N/A
Ready to Close Commercial Loans	$490	Third Quarter 2025	Weighted average rate of 7.19 percent
Unfunded Loan Commitments (Total)	$3,900	First Quarter 2025	N/A

The mortgage warehouse lending component is also a distinct channel supporting other financial institutions.

Digital and mobile banking applications

Simmons First National Corporation (SFNC) supports its customer base through digital channels, which is a critical component given industry trends. The bank offers the Simmons Bank Mobile application, described as a top-rated mobile app, allowing customers to perform transactions like bill payment and fund transfers without direct assistance. The company has stated that increased use of mobile and online banking is a trend across the industry, reducing the need for in-person branch visits.

ATMs and 24-Hour Telephone Banking Service

Access outside of standard branch hours is facilitated through automated services. Simmons Bank established its first ATM in Pine Bluff in 1974, marking an early adoption of self-service technology. The bank continues to offer a 24-Hour Telephone Banking Service as a non-branch channel for customer needs.

The accessibility points for Simmons First National Corporation (SFNC) customers include:

• Physical branch network: 222 locations as of late 2024/early 2025.
• Commercial loan pipeline: $1.6 billion as of Q3 2025.
• Ready to close commercial loans: $490 million as of Q3 2025.
• Digital access via the Simmons Bank Mobile application.
• Availability of a 24-Hour Telephone Banking Service.

Finance: draft 13-week cash view by Friday.

Simmons First National Corporation (SFNC) - Canvas Business Model: Customer Segments

You're looking at the core client base for Simmons First National Corporation as of late 2025, based on their Q3 2025 filings. Honestly, the bank is clearly focused on cleaning up its balance sheet while maintaining its regional presence.

Retail customers (individuals and households)

This group forms the foundation of the deposit base. As of September 30, 2025, total deposits stood at $19,815,714 thousand. A key metric here is the quality of that funding; noninterest-bearing deposits made up 22.1 percent of total deposits at the end of the third quarter of 2025. This is up from 20.5 percent in Q2 2025, showing a successful effort to shed higher-cost funding sources.

The retail segment is served across Simmons First National Corporation's 223 financial centers located in six states.

Small to mid-sized Commercial & Industrial (C&I) businesses

This segment is a primary driver for loan growth. Management specifically highlighted C&I growth in the second quarter of 2025, alongside the increase in low-cost customer deposits. Total loans for Simmons First National Corporation were $17,183,795 thousand as of September 30, 2025.

The loan portfolio composition gives you a view into the C&I focus, though specific C&I loan balances aren't broken out separately in the latest summary data. However, you can see the real estate concentration:

Loan Category (End of Period)	Amount (in millions USD) as of Q3 2025
Construction (RE)	$2,874.8
Single-Family Residential	$2,617.8

This table uses data from September 30, 2025.

Agricultural finance clients in the Mid-South footprint

Simmons First National Corporation is explicitly a Mid-South based financial holding company. While specific agricultural loan figures aren't isolated in the top-line summaries, this client base is integral to the regional lending strategy across states like Arkansas and Oklahoma.

Mortgage Warehouse Lending clients (a national focus)

This business line is a national play, contrasting with the regional focus of the branch network. Specific loan volume or client count data for Simmons First National Corporation's Mortgage Warehouse Lending segment for Q3 2025 isn't explicitly detailed in the provided earnings highlights. The general market context for 2025 showed total single-family mortgage origination volume expected to reach $2.0 trillion.

Institutional and Wealth Management clients

This segment contributes significantly to noninterest income. Noninterest income for Q1 2025 was $46.2 million, which included increases in wealth management fees year-over-year. The bank also focuses on managing its funding mix, which involves institutional and public funds, noting that brokered deposits were reduced to $1.84 billion in Q3 2025.

Here's a quick look at the balance sheet management impacting this segment's funding:

• Other borrowings fell to $18.8 million in Q3 2025 from $634.3 million in Q2 2025.
• The company raised $327 million in equity capital to support balance sheet repositioning.

Finance: draft 13-week cash view by Friday.

Simmons First National Corporation (SFNC) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Simmons First National Corporation's operations as of late 2025, based on their Q3 2025 financial reporting. For a bank, the cost of money and the cost of people are usually the biggest levers, and that holds true here.

The interest expense on deposits and borrowings remains a significant cost. For the third quarter of 2025, this expense totaled $126.8 million. This figure reflects the cost of funding the balance sheet, though management noted that the pay-down of higher-rate funding during the quarter meant the full benefit of interest expense savings was only partially reflected in these results.

When looking at operating costs, the noninterest expense for the third quarter of 2025 was reported at $142.0 million. To get a clearer view of recurring operational costs, we look at the adjusted figure. The noninterest expense (adjusted) for Q3 2025 was $139.7 million. This adjustment strips out certain non-recurring items.

The largest component within the noninterest expense category is employee salaries and benefits. The increase in the adjusted noninterest expense on a linked quarter basis was primarily driven by salary and employee benefits accrual adjustments, reflecting the Company's financial performance through Q3 2025.

The structure of these noninterest costs involves several key areas. You'll see costs related to running the physical and digital franchise, including technology and data processing expenses, which are embedded within the overall noninterest expense base.

Furthermore, Simmons First National Corporation incurred one-time costs for branch right-sizing and early retirement programs as part of strategic adjustments. Collectively, these specific items totaled $2.3 million in the third quarter of 2025. This compares to $1.8 million in the second quarter of 2025 and $0.4 million in the third quarter of 2024.

Here is a quick look at the key expense line items for Simmons First National Corporation for Q3 2025:

Expense Category	Q3 2025 Amount (Millions USD)
Interest Expense on Deposits and Borrowings	$126.8
Total Noninterest Expense	$142.0
Adjusted Noninterest Expense	$139.7
One-Time Costs (Right-Sizing/Retirement/Vendor Termination)	$2.3

The components making up the adjusted noninterest expense of $139.7 million include:

• Employee salaries and benefits (largest component)
• Technology and data processing expenses
• Occupancy and equipment expenses
• Other general and administrative costs

To be fair, the difference between the total noninterest expense of $142.0 million and the adjusted figure of $139.7 million is the $2.3 million in one-time items mentioned, which also included termination of vendor and software services. So, the recurring operational cost base, excluding those specific charges, is the $139.7 million figure. Finance: draft 13-week cash view by Friday.

Simmons First National Corporation (SFNC) - Canvas Business Model: Revenue Streams

You're looking at the core ways Simmons First National Corporation brings in money, which, as a bank, is heavily weighted toward lending and fees. As of late 2025, following a major balance sheet repositioning, the recurring revenue streams are key to understanding the bank's forward performance.

The primary engine for Simmons First National Corporation's revenue remains its interest-earning assets. Net Interest Income (NII), which is the difference between the interest earned on loans and securities and the interest paid on deposits and borrowings, totaled $186.7 million for the third quarter of 2025. This figure represented an 18 percent increase from the third quarter of 2024, showing core profitability improvement despite the large one-time items impacting the top line that quarter.

The second major component is Noninterest Income. You have to look past the headline Q3 2025 figure of $(756.2) million, which was skewed by an $801.5 million pre-tax loss on the sale of low-yielding securities as part of the balance sheet repositioning. The Adjusted Noninterest Income for Q3 2025 was $45.9 million, which gives a much clearer picture of recurring fee-based revenue.

Here's a breakdown of the key components that feed into that adjusted noninterest income, giving you a clearer look at the fee-based revenue streams:

• Service charges on deposit accounts were $13.0 million in Q3 2025.
• Wealth management fees brought in $10.0 million in Q3 2025.
• Debit and credit card fees were $8.5 million in Q3 2025.
• Bank owned life insurance contributed $3.9 million in Q3 2025.

While the specific figures for swap fee income from commercial client transactions and dedicated loan origination and servicing fees aren't broken out separately in the main summary, they are captured within the total noninterest income and the overall adjusted revenue picture. The adjusted quarterly revenue for Simmons First National Corporation in Q3 2025 was $232.5 million.

To map out the primary recurring revenue sources for Simmons First National Corporation as of Q3 2025, look at this table:

Revenue Stream Category	Specific Component	Q3 2025 Amount (in millions USD)
Interest Income	Net Interest Income (NII)	$186.7
Noninterest Income (Adjusted)	Service Charges on Deposit Accounts	$13.0
Noninterest Income (Adjusted)	Wealth Management Fees	$10.0
Noninterest Income (Adjusted)	Debit and Credit Card Fees	$8.5
Total Recurring Revenue Proxy	Adjusted Total Revenue	$232.5

The bank's net interest margin also improved for the sixth consecutive quarter, hitting 3.76% in September 2025, which points to better management of interest rate risk on their assets and liabilities. Finance: draft Q4 2025 revenue projection by end of next week.