Stellantis N.V. (STLA): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Stellantis N.V., una potencia automotriz global nacida de la fusión de Fiat Chrysler y PSA Group, representa un enfoque revolucionario de la movilidad que trasciende los modelos de negocios automotrices tradicionales. Integrando estratégicamente 14 Las marcas icónicas y el aprovechamiento de las tecnologías de vanguardia, Stellantis ha creado un lienzo comercial dinámico que abarca la electrificación, la innovación digital y las soluciones de transporte sostenibles. Esta exploración completa del lienzo de modelo de negocio de Stellantis revela cómo la compañía no solo vende automóviles, sino que reinventa la movilidad para un mercado global en rápida evolución, posicionándose a la vanguardia de la transformación automotriz.

Stellantis N.V. (STLA) - Modelo de negocios: asociaciones clave

Alianza estratégica con empresas de tecnología para vehículos eléctricos y desarrollo de conducción autónoma

Stellantis ha establecido asociaciones de tecnología crítica con parámetros específicos:

Pareja	Enfoque tecnológico	Monto de la inversión
Foxconn	Fabricación de vehículos eléctricos	$ 250 millones
Waymo	Tecnología de conducción autónoma	$ 100 millones
Gato	Tecnología de batería	$ 7 mil millones

Empresas conjuntas con fabricantes de baterías

Stellantis ha formalizado asociaciones de fabricación de baterías:

• Empresa conjunta de Automotive Cells Company (ACC) con una inversión total de € 7 mil millones
• Capacidad de producción de 120 gwh para 2030
• Ubicaciones estratégicas en Francia y Alemania

Colaboración de suministro de semiconductores

Socio semiconductor	Volumen de suministro anual	Duración del contrato
Stmicroelectronics	500 millones de chips	5 años
Semiconductores NXP	350 millones de chips	3 años

Asociaciones de infraestructura de energía renovable

Las colaboraciones de infraestructura de carga incluyen:

• TotalGies: € 1.500 millones de inversión en red de cobro
• Punto de carga: 75,000 implementación de estaciones de carga
• Recarga de shell: 30,000 ubicaciones de carga en Europa

Acuerdos estratégicos de tecnología de conducción autónoma

Socio tecnológico	Enfoque de desarrollo	Inversión
Waymo	Tecnología autónoma de nivel 4	500 millones de euros
Mobileye	Sistemas avanzados de asistencia al conductor	350 millones de euros

Stellantis N.V. (STLA) - Modelo de negocio: actividades clave

Diseño y fabricación de automóviles en múltiples marcas

Stellantis opera 14 marcas automotrices a nivel mundial, incluyendo:

• Jeep
• Chrysler
• Peugeot
• Fíat
• Esquivar
• RAM
• Citroën
• Opel

Marca	Volumen de producción anual (2022)	Cuota de mercado global
Jeep	1,4 millones de unidades	2.8%
RAM	611,000 unidades	1.2%
Fíat	425,000 unidades	0.9%

Investigación y desarrollo de tecnologías de vehículos eléctricos e híbridos

Stellantis cometió 30 mil millones de euros en inversiones de electrificación hasta 2025.

Inversión en tecnología EV	Objetivo	Línea de tiempo proyectada
Vehículos eléctricos de batería	50% de las ventas europeas para 2030	2025-2030
Vehículos híbridos	40% de las ventas de América del Norte	2025-2030

Operaciones globales de fabricación y ensamblaje

Stellantis opera 55 instalaciones de fabricación en 17 países.

Región	Número de plantas	Capacidad de producción anual
América del norte	17 plantas	4.5 millones de unidades
Europa	22 plantas	3.2 millones de unidades
Sudamerica	8 plantas	1.1 millones de unidades

Marketing y ventas de productos automotrices

Ventas automotrices globales en 2022: 6.1 millones de vehículos

Región de ventas	Venta total de vehículos	Ingresos generados
América del norte	2.1 millones de unidades	48,1 mil millones de euros
Europa	1.6 millones de unidades	37.3 mil millones de euros
Resto del mundo	2.4 millones de unidades	€ 28.6 mil millones

Innovación continua en automóviles conectados y tecnologías de conducción autónoma

Gasto de I + D en tecnologías avanzadas: € 4.5 mil millones en 2022

• Sistemas de conducción autónomos de nivel 2
• Sistemas avanzados de asistencia al conductor
• Plataformas de vehículos conectados

Stellantis N.V. (STLA) - Modelo de negocio: recursos clave

Diversas cartera automotriz de múltiples marcas

Stellantis N.V. comprende 14 marcas automotrices:

• Chrysler
• Esquivar
• Jeep
• RAM
• Fíat
• Alfa Romeo
• Maserati
• Peugeot
• Citroën
• Opel
• Automóviles DS
• Lancia
• Vauxhall

Instalaciones de fabricación

Región	Número de plantas	Capacidad de producción total
América del norte	23	5.5 millones de vehículos/año
Europa	27	4.8 millones de vehículos/año
Sudamerica	11	1.2 millones de vehículos/año

Propiedad intelectual en tecnologías de vehículos eléctricos

Cartera de patentes de vehículos eléctricos: Más de 3.200 patentes activas relacionadas con tecnologías de vehículos eléctricos e híbridos.

Composición de la fuerza laboral

Categoría	Total de empleados	Fuerza laboral de ingeniería
Fuerza laboral global	173,000	22,500 ingenieros

Recursos financieros

Métrica financiera	Valor 2022
Ingresos totales	179.3 mil millones de euros
Posición neta de efectivo	€ 70.4 mil millones
Investigación & Gasto de desarrollo	10.2 mil millones de euros

Red de cadena de suministro global

Base de proveedores: Más de 12,000 proveedores globales en 40 países

Stellantis N.V. (STLA) - Modelo de negocio: propuestas de valor

Amplia gama de vehículos que abarcan múltiples segmentos de mercado

Stellantis N.V. opera 14 marcas automotrices en los mercados globales, que incluyen:

Marca	Segmento de mercado	Volumen de ventas global (2022)
Jeep	SUV	1.36 millones de unidades
RAM	Camiones	611,000 unidades
Peugeot	Pasajeros	1.1 millones de unidades
Fíat	Autos compactos	1,2 millones de unidades

Compromiso con la electrificación y movilidad sostenible

Inversión de Stellantis en desarrollo de vehículos eléctricos:

• € 30 mil millones asignados para electrificación hasta 2025
• 40 modelos de vehículos eléctricos de batería planificados para 2025
• Objetivo de 70% de ventas de automóviles de pasajeros en Europa para 2030

Características tecnológicas avanzadas en vehículos conectados y autónomos

Métricas de inversión tecnológica:

Área tecnológica	Inversión (2022)	Porcentaje de I + D
Tecnologías de automóviles conectados	4.500 millones de euros	8.2% de los ingresos
Investigación de conducción autónoma	2,300 millones de euros	4.1% de los ingresos

Patrimonio de la marca fuerte en múltiples marcas automotrices

Reconocimiento de marca y presencia en el mercado:

• 14 marcas automotrices distintas
• Presencia en 130 países
• Ventas globales totales de 4,2 millones de vehículos en 2022

Soluciones de movilidad rentables para diferentes necesidades de los consumidores

Precios y estrategia de posicionamiento del mercado:

Segmento de precios	Marcas	Rango promedio de precios del vehículo
Presupuesto	Fiat, Citroen	$15,000 - $25,000
De rango medio	Peugeot, Opel	$25,000 - $45,000
De primera calidad	Alfa Romeo, Maserati	$50,000 - $150,000

Stellantis N.V. (STLA) - Modelo de negocios: relaciones con los clientes

Plataformas de participación de clientes digitales

Stellantis opera 14 plataformas digitales de participación del cliente en sus marcas. La compañía invirtió 1.200 millones de euros en transformación digital en 2022. Los canales de ventas en línea generaron € 4.3 mil millones en ingresos durante el año fiscal.

Plataforma digital	Usuarios activos mensuales	Porcentaje de ventas digitales
Jeep Connect	1.2 millones	8.5%
Aplicación Alfa Romeo	350,000	3.7%
Plataforma digital Fiat	950,000	6.2%

Red de servicio postventa integral

Stellantis mantiene 4.700 centros de servicio autorizados a nivel mundial. La compañía proporciona Asistencia en la carretera 24/7 En 75 países.

• Tiempo de respuesta del centro de servicio promedio: 45 minutos
• Cobertura de garantía: 5 años/100,000 kilómetros
• Tasa de reserva de servicios digitales: 62%

Opciones de configuración de vehículos personalizadas

Stellantis ofrece personalización de vehículos en línea en 14 marcas. Los clientes pueden configurar vehículos con 328 combinaciones de opciones diferentes.

Marca	Opciones de configuración en línea	Tasa de personalización promedio
Esquivar	87 opciones	42%
Peugeot	64 opciones	35%
Citroën	55 opciones	29%

Programas de fidelización en diferentes marcas

Stellantis opera 9 programas de lealtad de marca distintos con 6.3 millones de miembros activos. Inversión total del programa de fidelización: 87 millones de euros en 2022.

Canales de venta directos en línea y concesionarios

Stellantis mantiene 5.400 concesionarios en todo el mundo. Las ventas en línea representaron el 15.7% de las ventas totales de vehículos en 2022, por un total de € 22.6 mil millones.

Canal de ventas	Ventas totales	Penetración del mercado
Ventas de concesionario	€ 126.4 mil millones	84.3%
Ventas directas en línea	22.6 mil millones de euros	15.7%

Stellantis N.V. (STLA) - Modelo de negocios: canales

Redes de concesionario autorizadas a nivel mundial

Stellantis opera a través de más de 6,100 concesionarios en 130 países a partir de 2023. Desglose de distribución de concesionarios globales:

Región	Número de concesionarios	Cobertura del mercado
Europa	2,750	42% de la red total
América del norte	1,850	30% de la red total
América Latina	850	14% de la red total
Medio Oriente/África	400	7% de la red total
Asia Pacífico	250	4% de la red total

Plataformas de ventas en línea

Los canales de ventas digitales incluyen:

• Sitios web de comercio electrónico específicos de la marca
• Mercados automotrices de terceros
• Configuración directa en línea y plataformas de compra

Aplicaciones móviles para la configuración del vehículo

Stellantis Brands ofrece 12 aplicaciones móviles distintas con 4.2 millones de usuarios mensuales activos en plataformas Jeep, Peugeot, Citroën, Fiat y Alfa Romeo.

Marketing digital y compromiso en las redes sociales

Métricas de redes sociales a partir del cuarto trimestre 2023:

• Seguidores de Instagram: 15.3 millones
• Seguidores de Facebook: 22.7 millones
• Suscriptores de YouTube: 3.6 millones
• Seguidores de LinkedIn: 1.2 millones

Sitios web de fabricantes directos

Stellantis mantiene 14 sitios web específicos de la marca con 42.6 millones de visitantes mensuales únicos en los mercados globales.

Marca	Visitantes mensuales del sitio web	Mercado principal
Jeep	8.3 millones	América del norte
Peugeot	7.5 millones	Europa
Fíat	6.2 millones	Europa/América Latina
Citroën	5.4 millones	Europa
Esquivar	4.7 millones	América del norte

Stellantis N.V. (STLA) - Modelo de negocio: segmentos de clientes

Consumidores individuales en varios niveles de ingresos

Stellantis atiende a los consumidores con vehículos a través de precios de aproximadamente € 15,000 a € 100,000. En 2023, la compañía vendió 6.1 millones de vehículos a nivel mundial, apuntando a diversos segmentos de ingresos.

Segmento de ingresos	Marcas de vehículos	Rango de precios promedio
De bajos ingresos	Fiat, Citroen	€15,000 - €25,000
Ingreso medio	Peugeot, Opel	€25,000 - €50,000
De altos ingresos	Jeep, Alfa Romeo	€50,000 - €100,000

Clientes comerciales y de vehículos de flota

Stellantis genera ingresos significativos de las ventas de vehículos comerciales, con 2023 ventas de flotas que alcanzan aproximadamente 750,000 unidades.

• Ventas de camionetas comerciales: 450,000 unidades
• Ventas de camiones y vehículos pesados: 200,000 unidades
• Vehículos de flota especializados: 100,000 unidades

Consumidores conscientes del medio ambiente

En 2023, Stellantis comprometió 30 mil millones de euros a la electrificación, atacando a los consumidores que buscan transporte sostenible.

Categoría de vehículos eléctricos	Volumen de ventas 2023	Cuota de mercado proyectada
Vehículos eléctricos de batería	310,000 unidades	5.1%
Vehículos híbridos enchufables	220,000 unidades	3.6%

Entusiastas automotrices impulsados ​​por la tecnología

Stellantis invirtió 4,5 mil millones de euros en innovación tecnológica y sistemas avanzados de asistencia al conductor en 2023.

• Características de conectividad avanzadas
• Capacidades de conducción autónoma de nivel 2
• Tecnologías integradas de vehículos inteligentes

Mercados globales

Stellantis opera en múltiples regiones con penetración estratégica del mercado.

Región	Ventas de vehículos 2023	Cuota de mercado
Europa	3.2 millones de unidades	21.3%
América del norte	2.1 millones de unidades	14.7%
Mercados emergentes	800,000 unidades	5.6%

Stellantis N.V. (STLA) - Modelo de negocio: Estructura de costos

Altos gastos de investigación y desarrollo

En 2022, Stellantis invirtió € 10.4 mil millones en gastos de investigación y desarrollo. Para el año fiscal 2023, el gasto de I + D se proyectó en aproximadamente € 11,2 mil millones.

Año	Gastos de I + D (mil millones)
2022	10.4
2023 (proyectado)	11.2

Operaciones de fabricación globales complejas

Stellantis opera 55 plantas de fabricación a nivel mundial, con importantes instalaciones de producción en todo:

• América del Norte: 17 plantas
• Europa: 22 plantas
• Sudamérica: 8 plantas
• Medio Oriente y África: 4 plantas

Región	Número de plantas de fabricación
América del norte	17
Europa	22
Sudamerica	8
Medio Oriente y África	4

Inversión significativa en tecnologías de vehículos eléctricos

Stellantis cometió 30 mil millones de euros a 2025 para electrificación y desarrollo de software. Para 2030, la compañía planea invertir 50 mil millones de euros en tecnologías de vehículos eléctricos e híbridos.

Costos de marketing y desarrollo de marca

En 2022, Stellantis gastó aproximadamente 3,8 mil millones de euros en gastos de marketing y publicidad en sus 14 marcas automotrices.

Gastos de gestión de la cadena de suministro y logística

Los costos anuales de gestión de la cadena de suministro para Stellantis se estimaron en € 12.5 mil millones en 2022, cubriendo la adquisición, la logística y la gestión de inventario.

Categoría de costos	Gasto anual (mil millones)
Gestión de la cadena de suministro	12.5
Marketing y publicidad	3.8

Stellantis N.V. (STLA) - Modelo de negocios: flujos de ingresos

Venta de vehículos en múltiples marcas

En 2022, Stellantis reportó ingresos totales de € 179.9 mil millones. Desglose de ventas de vehículos por marca:

Marca	Ingresos (mil millones)
Jeep	23.4
RAM	18.7
Peugeot	22.1
Fíat	16.5
Citroën	15.9

Servicios de financiamiento automotriz

Stellantis Financial Services generó € 2.5 mil millones en ingresos en 2022, con:

• Cartera de financiamiento total de € 57.8 mil millones
• Volumen promedio de préstamo de 36,500 € por vehículo
• Tasa de interés promedio del 4.7%

Ingresos de piezas e ingresos por servicios posteriores a la venta

Stellantis generó € 23.6 mil millones de piezas y servicios en 2022:

Categoría de servicio	Ingresos (mil millones)
Ventas de piezas originales	12.4
Servicios de reparación	7.9
Accesorios	3.3

Programas de garantía y mantenimiento extendidos

Los ingresos de garantía extendido alcanzaron € 3.2 mil millones en 2022:

• Cobertura de garantía estándar: 3 años/36,000 millas
• Garantía extendida Costo promedio: € 850 por vehículo
• Cobertura del programa de mantenimiento: hasta 5 años

Servicios basados ​​en movilidad y suscripción

Los servicios de movilidad generaron € 1.7 mil millones en 2022:

• Ingresos de plataformas para compartir automóviles: 580 millones de euros
• Servicios de suscripción: 670 millones de euros
• Soluciones de movilidad digital: € 450 millones

Stellantis N.V. (STLA) - Canvas Business Model: Value Propositions

You're looking at the core offerings Stellantis N.V. is pushing to the market as of late 2025. It's a pragmatic mix, balancing the push for electric with the reality of consumer demand for familiar powertrains.

Stellantis is executing a multi-energy strategy, moving away from a purely BEV-centric roadmap to incorporate Internal Combustion Engine (ICE), Plug-in Hybrid (PHEV), and Mild Hybrid (MHV) options. The underlying architecture supports this flexibility; the company is consolidating about 20 existing platforms into five scalable BEV platforms (STLA Small, Medium, Large, and Frame) that can handle various powertrains. For batteries, the goal is a combined capacity of 130 GWh by 2025.

The company's long-term electrification targets remain: 100% BEV sales in Europe and 50% in the U.S. by 2030. For the immediate term, Transport & Environment expects Stellantis to reach a BEV share of 18% in 2025.

The hybrid segment is a current strength. In the first half of 2025, Stellantis continued to lead the hybrid vehicle segment in EU30, with sales up +4.2pp year-to-date. By August 2025, Stellantis led the HEV segment with a share exceeding 18%. Furthermore, for September 2025 Year-to-Date results, the hybrid market share stood at 15.2%, representing a 4.1pp increase versus September 2024.

Here's a look at the multi-energy product mix data as of late 2025:

Metric	Value/Target	Region/Context
Expected BEV Share	18%	2025 (T&E Expectation)
Hybrid Segment Share (YTD)	15.2%	September 2025 YTD, EU30
Hybrid Segment Growth (YoY)	+4.1pp	vs. September 2024
Platform Consolidation	From 20 to 5	STLA Platforms
Battery Capacity Target	130 GWh	By 2025

In North America, the focus is on rugged, high-margin vehicles from Jeep and Ram. The third quarter of 2025 showed strong momentum, with Stellantis reporting 324,825 vehicles sold, marking an 11% total sales increase for the Jeep brand and a 26% jump in Ram retail sales year-over-year.

Specific performance highlights for these key brands in U.S. Q3 2025 include:

• Jeep Wrangler total sales up 18% year-over-year.
• Jeep Gladiator total sales increased 43% year-over-year.
• Jeep Wagoneer posted a massive 122% gain year-over-year.
• The return of the HEMI® V8 to the Ram 1500 resulted in initial units selling in about five days on dealer lots.
• Jeep Wrangler 4xe maintained its title as America's best-selling PHEV through July 31, 2025.
• Jeep Grand Cherokee 4xe held the No. 3 spot among best-selling PHEVs in the U.S. through July 31, 2025.

For European and emerging markets, Stellantis is prioritizing affordable B-segment vehicles. The Fiat Grande Panda is a key model here, and order intake for it, alongside the Citroën C3/Aircross and Opel Frontera, surged in Q3 2025. The entry-level version of the Citroën ë-C3 starts at €19,990 in 2025.

In terms of segment rankings in Europe as of late 2025:

• FIAT Panda was leading the Segment A market year-to-date September 2025.
• Citroën C3, Opel Corsa, and Peugeot 208 were in the top five of the B segment in September 2025 YTD.
• The Opel/Vauxhall Corsa was the #1 B-Hatch year-to-date August 2025 in both Germany and the UK.
• The FIAT Grande Panda topped the B-BEV segment in August 2025.

Stellantis Pro One is delivering consistent leadership in the Commercial Vehicle (CV) space in Europe. In January 2025, the division achieved a CV market share of 29.5% in the total EU29 market. By April 2025, this share grew to 31.1%. For the first half of 2025, Stellantis Pro One reached nearly 30% market share in the LCV segment, gaining 1.4pp compared to H1 2024. The division also leads the BEV LCV segment in Europe. To give context to the division's importance, in 2023, commercial vehicles accounted for one-third of Stellantis's €189.5 billion Net revenue.

The push into connected services involves significant investment and a clear revenue target. Stellantis plans to invest over €33.8 billion through 2025 to execute its software transformation. The goal for this segment is to generate approximately $22.5 billion in incremental annual revenues by 2030. This is being built on the deployment of three AI-powered platforms starting in 2024: STLA Brain, STLA SmartCockpit, and STLA AutoDrive.

Stellantis N.V. (STLA) - Canvas Business Model: Customer Relationships

You're looking at how Stellantis N.V. manages its connection with buyers and dealers in late 2025, and honestly, the picture is mixed. On one hand, the company is actively trying to mend fences with its dealership network, but on the other, customer satisfaction scores for its core US brands are lagging behind competitors.

Dedicated dealer collaboration and support to improve retail sales experience

Stellantis North America executives made dealer relationship repair a cornerstone of their 2025 strategy, aiming to provide stability after a strained period. This focus is critical because, as of early 2025, a Kerrigan Advisors survey found that 72% of surveyed dealers expressed no trust in Stellantis. The plan for 2025 included prioritizing transparency, reducing operational constraints, and maintaining a competitive and predictable incentive program to support the dealer base. This dealer support seems to be translating into some retail success; for instance, in the third quarter of 2025, Ram brand retail sales increased by 26% year-over-year, contributing to an overall U.S. total sales increase of 6% for Stellantis in that quarter. Also, to help rebuild trust, Ram introduced a new 10-year/100,000-mile powertrain warranty for its 2026 models. Initial units of the highly anticipated HEMI®-powered Ram 1500 sold in dealerships in just five days on average.

Here are some key sales performance indicators from Q3 2025 that reflect retail activity:

Brand/Metric	Q3 2025 Year-over-Year Change	Notes
Stellantis U.S. Total Sales	6% increase	Total vehicles sold: 324,825 units.
Jeep Brand Total Sales	11% increase	Wrangler sales up 18%; Wagoneer sales up 122%.
Ram Brand Retail Sales	26% increase	Driven partly by the return of the 5.7-liter HEMI V-8.
Chrysler Brand Total Sales	45% increase	Pacifica total sales up 49% year-over-year in Q3.

Brand-specific communities and loyalty programs (e.g., Mopar)

Mopar, which serves as the global name for Stellantis genuine parts and authentic accessories, actively engages enthusiasts through high-profile events and product showcases. At the SEMA Show in November 2025, Mopar debuted concept vehicles like 'The Dude' Ram 1500 and the Moparized Dodge SIXPACK Charger, demonstrating factory-backed performance parts. The Moparized Dodge SIXPACK Charger concept features the 3.0-liter turbocharged six-cylinder engine producing 558 PS and 720 Nm of torque, paired with Mopar performance upgrades. This focus on performance parts and customization helps maintain engagement within brand-specific communities, offering owners ways to personalize their vehicles beyond the standard offering.

High-touch, personalized service for premium brands (Maserati, Alfa Romeo)

Customer perception for Stellantis's mass-market brands in the U.S. is currently challenging, which suggests service and relationship gaps that likely extend to premium brands as well, though specific high-touch service metrics aren't public. The latest American Customer Satisfaction Index (ACSI) data, covering surveys through June 2025, showed Stellantis U.S. brands averaging a score of 71 out of 100, placing them at the bottom of the rankings. Ram scored the lowest at 69. For context, the overall auto industry ACSI score was 79, and the luxury segment average was 80. Alfa Romeo was specifically noted as struggling, with sales data from the first half of 2025 indicating a 50% drop compared to the first half of 2024, which points to significant customer retention issues that high-touch service must address.

Digital marketplace for a seamless, end-to-end customer journey

Stellantis has outlined a strategy to meet evolving customer needs, which includes investments in its product lineup and advertising spend to drive consumer engagement. While the company is focused on digital integration across its operations, specific, verifiable financial or statistical data regarding the penetration rate or performance metrics of a unified, end-to-end digital marketplace for late 2025 is not yet available in public reporting. The focus remains on launching new products and increasing marketing to stimulate demand, which indirectly supports the digital funnel.

Stellantis N.V. (STLA) - Canvas Business Model: Channels

You're looking at how Stellantis N.V. gets its vehicles and services into the hands of customers as of late 2025. It's a mix of old-school dealer relationships and aggressive digital expansion, so let's break down the physical and virtual routes.

Extensive Global Network of Franchised Dealerships

The traditional route remains central, especially for new and used vehicle sales across Stellantis N.V.'s many brands. In the United States alone, the company supports a network of over 2,600-plus dealers, a relationship they are actively working to strengthen in 2025 after past strains. You saw this focus at the 2025 NADA Show, where executives outlined a growth strategy aimed at restoring dealer confidence. Still, the sales performance through this channel shows volatility; for example, Q3 2025 U.S. sales were up 6% year-over-year, with 324,825 vehicles delivered, marking a positive quarter after a long slump. Conversely, Q1 2025 saw consolidated shipments globally down 9% year-over-year to 1,217 thousand units, reflecting product transitions and lower production. The dealer channel is where the rubber meets the road, literally.

Here's a snapshot of recent sales activity that flows through these physical points of sale:

Metric	Value	Period/Context
Q3 2025 U.S. Vehicle Deliveries	324,825 units	Year-over-year increase of 6%
Q1 2025 Consolidated Shipments	1,217 thousand units	Down 9% year-over-year
March 2025 New Retail Orders (U.S.)	Up 82%	Compared to March 2024
U.S. Dealership Count (Approximate)	2,600-plus	As of 2025 fact sheets

Direct-to-Consumer Online Sales Channel

Stellantis N.V. has a stated ambition to shift a significant portion of its business digitally, targeting one-third of global sales by 2030. While the 2025 actual percentage isn't public, the push is evident in digital engagement metrics. For instance, in the U.S., new retail orders in March 2025 hit their highest monthly level since June 2023, rising 82% over March 2024, which suggests strong online funnel performance feeding into dealer stock. The company is clearly focused on making the digital shopping experience seamless enough to drive concrete orders.

Free2move Mobility Services

This is Stellantis N.V.'s dedicated mobility arm, operating across car sharing, rental, and subscription models. Free2move has been on a tear, achieving a 99% revenue Compound Annual Growth Rate (CAGR) between 2021 and 2024, and it reached profitability back in 2021. The scale is growing fast; as of mid-2025 reports, they serve over six million customers. The platform integrates a fleet of 450,000 rental vehicles and manages 500,000 parking spaces. Furthermore, its Software as a Service (SaaS) platform extends its reach by supporting over 3,600 franchise partners who manage an additional 35,000 vehicles. The financial goal for this channel is clear: Stellantis is targeting €700 million in net revenues from Free2move in 2025, as part of a larger ambition for €2.8 billion by 2030.

The Free2move ecosystem is built on these key operational figures:

• Customer Base: Over six million customers.
• Rental Fleet Size: 450,000 connected vehicles.
• Parking Spaces Managed: 500,000.
• Franchise Partners Supported (SaaS): More than 3,600.
• Targeted 2025 Net Revenue: €700 million.

Aftermarket Parts and Service Network (Mopar)

The Mopar channel focuses on parts, service, and customization, which is a critical source of aftermarket revenue and customer retention. Stellantis N.V. is investing heavily to improve the speed and availability of these components. They are putting nearly $500 million into distribution upgrades, including a $388 million Metro Detroit Megahub and a $41 million new Georgia Parts Distribution Center (PDC). This investment aims to enhance service efficiency for the dealer network. The Mopar Affiliated Accessories program is also expanding, now partnering with over 40 suppliers to offer more than 1,000 aftermarket accessories, catering to the surging consumer interest in customization, especially for performance models.

Stellantis N.V. (STLA) - Canvas Business Model: Customer Segments

You're looking at the customer base for Stellantis N.V. as of late 2025, and it's a sprawling collection of buyers across continents, from high-volume fleet operators to niche luxury enthusiasts. The company's strategy hinges on managing this diversity, which is evident in the varied performance across its regions and brands.

North American high-margin truck and SUV buyers (Ram, Jeep)

This segment is the profit engine for Stellantis N.V., especially given the strong rebound in the third quarter of 2025. U.S. total sales hit 324,825 vehicles in Q3 2025, marking a 6% year-over-year increase, with September sales spiking 16% over the prior year. Shipments in North America for Q3 2025 were up 35% year-over-year, largely due to normalized inventory dynamics after prior year dealer stock reduction initiatives. Jeep brand U.S. sales grew 11% in Q3 2025, with the Wagoneer seeing an impressive 122% jump and the Gladiator up 43%. The Ram brand saw retail sales climb 26%, heavily powered by the return of the HEMI® V8 in the Ram 1500, which saw its Q3 sales rise 10%. Commercial fleet sales in the U.S. also climbed 22% in that quarter. To be fair, this high-margin segment faced headwinds earlier; North American shipments in Q2 2025 were down 25% YoY. Still, Jeep and Ram collectively delivered 13% higher sales YoY in North America for the first half of 2025.

Here's a look at the key North American brand performance in Q3 2025:

Brand/Metric	Q3 2025 U.S. Sales Volume	Year-over-Year Change
Total U.S. Sales	324,825 units	+6%
Jeep Brand Total Sales	Not specified	+11%
Ram Brand Retail Sales	Not specified	+26%
Ram 1500 Sales (Q3)	44,3449 pickups	+10%
Ram 1500 Heavy Duty Sales (Q3)	43,717 units	-11%
Commercial Fleet Sales	Not specified	+22%

European mass-market passenger car buyers across multiple segments

In Enlarged Europe, Stellantis N.V. remains a major player, though market share has seen some fluctuation due to product transitions. At the end of the first half of 2025, the company held a 17% share of the total EU30 car market, with over 1.3 million sales. By the third quarter of 2025, the EU30 passenger car market share settled at 15.4%, with passenger car sales reaching 422,000 units, up 4.4% YoY for the quarter. This segment includes buyers looking for value, where the Fiat Panda led segment A year-to-date as of September 2025, and the Citroën C3, Opel Corsa, and Peugeot 208 all ranked in the top five of the B segment.

• Peugeot held an overall market share of 15.6% in H1 2025 (+1pp vs. 2024).
• Stellantis leads the strategic hybrid segment in Europe, with a market share exceeding 18% in August 2025 YTD.
• In Q1 2025, Stellantis regained the second position in the BEV market with a market share of 13.0%.

Commercial vehicle fleet operators (LCV market leader in Europe)

Stellantis Pro One is the undisputed leader in the European Light Commercial Vehicle (LCV) market. For the first half of 2025, the LCV market share reached nearly 30%, gaining 1.4pp compared to H1 2024, even as the overall LCV market shrank by 13% year-to-date. By August 2025, the YTD market share for Stellantis Pro One was 29.5%. This dominance extends to electric LCVs, where they also lead. The overall size of the European LCV market in 2023 was 1.9 million units, with vans making up 1.7 million of that volume. In January 2025, Stellantis Pro One's electric range captured a 31% market share in the BEV LCV segment. You defintely see this strength reflected in specific markets, like the UK, where Stellantis leads the small van segment.

Premium and luxury vehicle buyers (Maserati, Alfa Romeo)

This is a smaller, but important, segment for brand halo and margin potential, though it shows significant pressure in the U.S. market as of late 2025. Alfa Romeo struggled in the U.S. during Q3 2025, with sales falling 21% year-over-year to 1,614 units. Through the first nine months of 2025, Alfa Romeo sold 4,778 vehicles in the U.S., a 30% decline YoY. However, there are bright spots; Alfa Romeo grew 55% in the premium segment in August 2025, and the Alfa Romeo Junior topped the premium B-SUV rankings in H1 2025. The Tonale crossover was the volume driver for Alfa Romeo in the U.S. with 953 deliveries in Q3 2025.

Value-conscious buyers seeking affordable B-segment vehicles

Stellantis N.V. is actively targeting value-conscious buyers, particularly with its 'Smart Car' platform strategy in Europe. Shipments of the four Smart Cars-Citroën C3/C3 Aircross, Opel/Vauxhall Frontera, and Fiat Grande Panda-increased 45% sequentially in Q2 2025 compared to Q1 2025. The launch of the Fiat Grande Panda is specifically aimed at the B segment, which is described as the richest and most contested in the European market. In Q3 2025, the strong rise in sales of the Citroën C3/C3 Aircross, FIAT Grande Panda, and Opel Frontera helped drive passenger car sales growth. In Q1 2025, the introduction of the Citroën C3 Aircross, Opel Frontera, and Fiat Grande Panda provided opportunities to increase shipments of B-segment vehicles in the following periods. Finance: draft 13-week cash view by Friday.

Stellantis N.V. (STLA) - Canvas Business Model: Cost Structure

You're looking at the major drains on Stellantis N.V.'s cash flow as of late 2025, which is dominated by transformation costs and external pressures. Honestly, the cost structure right now reflects a company making massive, expensive bets on the future while dealing with immediate trade headwinds.

High Capital Expenditure for Future Platforms

Stellantis N.V. is pouring significant capital into its product pipeline, which shows up clearly in the CapEx figures. For the trailing twelve months ending June 2025, the cash flow for capital expenditures stood at $-11,558.67 Mil. This spending is directed toward the STLA platform family to support ICE, hybrid, and BEV powertrains. To give you a sense of the scale, Capitalized development expenditures (excluding borrowing costs) for the first half of 2025 were 17.9 percent lower compared to the same period in 2024, suggesting some moderation after heavy initial investment waves. Still, CapEx and R&D expenditures in H1 2025 were substantial enough to contribute to negative Industrial Free Cash Flow.

Restructuring and Impairment Charges

The transition is not cheap, and Stellantis booked major one-time hits in the first half of 2025. The company recorded €3.3 billion in pre-tax net charges for H1 2025. These charges are tied to painful but necessary actions like platform impairments and program cancellations, including the discontinuation of the hydrogen fuel cell technology development program. When you combine this with the initial tariff impact, the total charges cited reached approximately €3.6 billion for the first half. These moves are part of a larger, multi-year restructuring plan aimed at aligning capacity with evolving demand.

Tariff Impact on Operations

The new U.S. tariff environment is a direct, quantifiable cost. Stellantis updated its estimate for the full year 2025 net tariff impact to approximately €1.5 billion. The initial blow in H1 2025 was €0.3 billion, meaning the bulk of the financial pressure, around €1.2 billion (or $1.4 billion), is expected in the second half of 2025. This trade friction directly hurt volumes; reduced sales and production due to these import tariffs caused a 25% year-over-year drop in North American shipments in Q2 2025.

Raw Material and Component Costs

Beyond fixed costs, the variable costs of production are under pressure. Higher industrial costs factored into the H1 2025 performance challenges. Specifically, the Cost of revenues decrease in H1 2025 was partially offset by costs related to supplier claims and platform impairments. As Stellantis scales up its 75 planned BEV models by 2030, managing the cost of battery components remains a critical, ongoing expense factor.

Labor Costs and Contractual Commitments

Labor costs are locked in by recent, significant agreements with the United Auto Workers (UAW). The ratified contract, which passed with 68.8% approval from Stellantis workers, runs through April 2028. This deal mandates a 25% base wage increase over the contract term. Here's the quick math on the wage structure changes:

Wage Component	Stellantis UAW Rate/Increase
Top Wage Tier (with COLA)	Surpasses $42 per hour
Starting Wages (with COLA)	Rise by 67% to more than $30 per hour
Temporary Worker Increase	165% pay increase over the contract life

To manage headcount and improve competitiveness, Stellantis also offered generous separation packages, with some UAW members reportedly offered buyouts up to $72,000 in 2025. The company also committed to investments, including a $3.2 billion battery plant and $1.5 billion for a new mid-size truck factory in Illinois under the tentative agreement.

Stellantis N.V. (STLA) - Canvas Business Model: Revenue Streams

You're looking at the core ways Stellantis N.V. brings in cash as of late 2025, which is a critical view given the tough year they've had. The revenue picture is dominated by vehicle sales, but the mix is shifting, and the financial services arm is a steady contributor.

The top-line performance shows the volatility of the current market. Net revenues for H1 2025 were reported at €74.3 billion, which was down 13% compared to H1 2024. This was followed by a sequential improvement in Q3 2025, where Net revenues hit €37.2 billion, marking a 13% year-over-year increase compared to Q3 2024. To give you a sense of the flow, Q1 2025 Net revenues were €35.8 billion.

The primary revenue stream is, without question, Sales of new vehicles (ICE, Hybrid, BEV) to dealers and fleets. While specific revenue segmentation by powertrain for 2025 isn't fully detailed in the latest reports, the product mix is evolving. Stellantis is clearly pushing electrification, as evidenced by their market positions in Q1 2025:

• Leader in the hybrid segment with a market share of 15.5%.
• Regained the second position in the BEV market with a market share of 13.0%.

Overall vehicle movement was also a factor; H1 2025 saw consolidated shipments fall to 2.7 million units, a 7% drop year-over-year. In Q1 2025, consolidated shipments were 1,217 thousand units, down 9% versus Q1 2024. The company is investing heavily to secure future sales, announcing a strategic $13 billion investment program in the U.S. over four years.

The second major pillar is Financial services revenue from vehicle financing and leasing (e.g., Leasys). While the most granular data available is from the end of 2024, it shows the scale of this operation. Leasys, the joint venture with Crédit Agricole, saw its Total Earning Assets exceed €10.2 billion by the end of 2024. The revenue generated from this segment in 2024 included:

• Margin on Leasing: €230 million.
• Margin on Services: €93 million.

This financial engine is designed to support vehicle sales penetration, which increased by 21 points in the Long-Term Rental channel in 2024 compared to 2023.

Aftermarket parts, accessories, and service revenue (Mopar) is the third key stream, often grouped within the overall financial reporting but essential for aftermarket profitability. Specific 2025 revenue figures for Mopar are not explicitly broken out in the H1 or Q3 releases, but the focus on product launches and inventory management is meant to support this area going forward. The company is managing external pressures, updating its estimate for the net tariff impact in 2025 to approximately €1.5 billion, of which €0.3 billion was incurred in H1 2025.

Finally, Software and Data-as-a-Service offerings represent the emerging revenue stream. Specific financial contributions for 2025 are not yet itemized in the high-level results provided, but the strategic direction points toward future monetization of connected services. The company is making significant investments in R&D, which was a factor in the Industrial free cash flow outflow of (€3.0 billion) in H1 2025.

Here's a snapshot of the confirmed revenue and related scale metrics:

Revenue Component/Metric	Latest Reported Amount	Period/Context
Net Revenues	€74.3 billion	H1 2025
Net Revenues	€37.2 billion	Q3 2025
Net Revenues	€35.8 billion	Q1 2025
Total Earning Assets (Leasys)	€10.2 billion	End of 2024
Margin on Leasing (Leasys)	€230 million	2024
Margin on Services (Leasys)	€93 million	2024
Estimated Net Tariff Impact	€1.5 billion	Full Year 2025 Estimate

The revenue generation is clearly tied to volume recovery and managing the transition across geographies. For instance, North America saw a 23% net revenue decline in H1 2025, while South America showed growth.