Stellantis N.V. (STLA): Business Model Canvas [Jan-2025 Mis à jour]

Stellantis N.V., une puissance automobile mondiale née de la fusion de Fiat Chrysler et du groupe PSA, représente une approche révolutionnaire de la mobilité qui transcende les modèles commerciaux automobiles traditionnels. En intégrant stratégiquement 14 Marques emblématiques et tirant parti des technologies de pointe, Stellantis a conçu une toile commerciale dynamique qui embrasse l'électrification, l'innovation numérique et les solutions de transport durables. Cette exploration complète de la toile du modèle commercial de Stellantis révèle comment l'entreprise ne vend pas seulement des voitures, mais réinvente la mobilité pour un marché mondial en évolution rapide, se positionnant à la pointe de la transformation automobile.

Stellantis N.V. (STLA) - Modèle commercial: partenariats clés

Alliance stratégique avec les entreprises technologiques pour les véhicules électriques et le développement de conduite autonome

Stellantis a établi des partenariats technologiques critiques avec des paramètres spécifiques:

Partenaire	Focus technologique	Montant d'investissement
Foxconn	Fabrication de véhicules électriques	250 millions de dollars
Waymo	Technologie de conduite autonome	100 millions de dollars
Catl	Technologie de la batterie	7 milliards de dollars

Coentreprises avec des fabricants de batteries

Stellantis a formalisé des partenariats de fabrication de batteries:

• Joint de coentreprise Automotive Cells Company (ACC) avec 7 milliards d'euros Investissement total
• Capacité de production de 120 GWh d'ici 2030
• Emplacements stratégiques en France et en Allemagne

Collaboration de l'offre de semi-conducteurs

Partenaire semi-conducteur	Volume de l'offre annuelle	Durée du contrat
Stmicroelectronics	500 millions de jetons	5 ans
Semi-conducteurs NXP	350 millions de jetons	3 ans

Partenariats d'infrastructure d'énergie renouvelable

La charge des collaborations d'infrastructures comprend:

• TotalENGIES: 1,5 milliard d'euros Investissement du réseau de facturation
• Point de charge: déploiement de 75 000 bornes de recharge
• Recharge de coquille: 30 000 emplacements de charge à travers l'Europe

Accords stratégiques de technologie de conduite autonome

Partenaire technologique	Focus de développement	Investissement
Waymo	Technologie autonome de niveau 4	500 millions d'euros
Mobileye	Systèmes avancés d'assistance à la conduite	350 millions d'euros

Stellantis N.V. (STLA) - Modèle d'entreprise: Activités clés

Conception et fabrication d'automobiles sur plusieurs marques

Stellantis exploite 14 marques automobiles dans le monde, notamment:

• Jeep
• Chrysler
• Peugeot
• Décret
• Esquiver
• Bélier
• Citroën
• Opel

Marque	Volume de production annuel (2022)	Part de marché mondial
Jeep	1,4 million d'unités	2.8%
Bélier	611 000 unités	1.2%
Décret	425 000 unités	0.9%

Recherche et développement des technologies de véhicules électriques et hybrides

Stellantis a engagé 30 milliards d'euros d'investissements en électrification jusqu'en 2025.

Investissement technologique EV	Cible	Chronologie projetée
Véhicules électriques de batterie	50% des ventes européennes d'ici 2030	2025-2030
Véhicules hybrides	40% des ventes nord-américaines	2025-2030

Opérations mondiales de fabrication et d'assemblage

Stellantis exploite 55 installations de fabrication dans 17 pays.

Région	Nombre de plantes	Capacité de production annuelle
Amérique du Nord	17 plantes	4,5 millions d'unités
Europe	22 plantes	3,2 millions d'unités
Amérique du Sud	8 plantes	1,1 million d'unités

Marketing et ventes de produits automobiles

Ventes automobiles mondiales en 2022: 6,1 millions de véhicules

Région de vente	Ventes totales de véhicules	Revenus générés
Amérique du Nord	2,1 millions d'unités	48,1 milliards d'euros
Europe	1,6 million d'unités	37,3 milliards d'euros
Reste du monde	2,4 millions d'unités	28,6 milliards d'euros

Innovation continue dans les voitures connectées et les technologies de conduite autonomes

Dépenses de R&D pour les technologies avancées: 4,5 milliards d'euros en 2022

• Systèmes de conduite autonomes de niveau 2
• Systèmes avancés d'assistance à la conduite
• Plates-formes de véhicules connectés

Stellantis N.V. (STLA) - Modèle d'entreprise: Ressources clés

Portfolio automobile multibrand diversifié

Stellantis N.V. comprend 14 marques automobiles:

• Chrysler
• Esquiver
• Jeep
• Bélier
• Décret
• Alfa Romeo
• Maserati
• Peugeot
• Citroën
• Opel
• Automobiles DS
• Lancia
• Vauxhall

Installations de fabrication

Région	Nombre de plantes	Capacité de production totale
Amérique du Nord	23	5,5 millions de véhicules / an
Europe	27	4,8 millions de véhicules / an
Amérique du Sud	11	1,2 million de véhicules / an

Propriété intellectuelle dans les technologies de véhicules électriques

Portefeuille de brevets pour véhicules électriques: 3200+ brevets actifs liés aux technologies de véhicules électriques et hybrides.

Composition de la main-d'œuvre

Catégorie	Total des employés	Travail d'ingénierie
Main-d'œuvre mondiale	173,000	22 500 ingénieurs

Ressources financières

Métrique financière	Valeur 2022
Revenus totaux	179,3 milliards d'euros
Position de trésorerie nette	70,4 milliards d'euros
Recherche & Dépenses de développement	10,2 milliards d'euros

Réseau mondial de la chaîne d'approvisionnement

Base du fournisseur: 12 000+ fournisseurs mondiaux dans 40 pays

Stellantis N.V. (STLA) - Modèle d'entreprise: propositions de valeur

Large gamme de véhicules couvrant plusieurs segments de marché

Stellantis N.V. exploite 14 marques automobiles sur les marchés mondiaux, notamment:

Marque	Segment de marché	Volume mondial des ventes (2022)
Jeep	SUV	1,36 million d'unités
Bélier	Camions	611 000 unités
Peugeot	Voitures de tourisme	1,1 million d'unités
Décret	Voitures compactes	1,2 million d'unités

Engagement envers l'électrification et la mobilité durable

Investissement de Stellantis dans le développement de véhicules électriques:

• 30 milliards d'euros alloués à l'électrification jusqu'en 2025
• 40 modèles de véhicules électriques de batterie prévus d'ici 2025
• Cible de 70% des ventes de voitures de tourisme en Europe d'ici 2030

Caractéristiques technologiques avancées dans les véhicules connectés et autonomes

Métriques d'investissement technologique:

Zone technologique	Investissement (2022)	Pourcentage de R&D
Technologies automobiles connectées	4,5 milliards d'euros	8,2% des revenus
Recherche de conduite autonome	2,3 milliards d'euros	4,1% des revenus

Héritage de la marque forte sur plusieurs marques automobiles

Reconnaissance de la marque et présence du marché:

• 14 marques automobiles distinctes
• Présence dans 130 pays
• Ventes mondiales totales de 4,2 millions de véhicules en 2022

Solutions de mobilité rentables pour différents besoins des consommateurs

Prix ​​et stratégie de positionnement du marché:

Segment des prix	Marques	Fourchette de prix du véhicule moyen
Budget	Fiat, Citroen	$15,000 - $25,000
Milieu de gamme	Peugeot, Opel	$25,000 - $45,000
Prime	Alfa Romeo, Maserati	$50,000 - $150,000

Stellantis N.V. (STLA) - Modèle d'entreprise: Relations clients

Plates-formes de fiançailles clients numériques

Stellantis exploite 14 plates-formes de fiançailles clients numériques à travers ses marques. La société a investi 1,2 milliard d'euros dans la transformation numérique en 2022. Les canaux de vente en ligne ont généré 4,3 milliards d'euros de revenus au cours de l'exercice.

Plate-forme numérique	Utilisateurs actifs mensuels	Pourcentage de ventes numériques
Jeep Connect	1,2 million	8.5%
Application Alfa Romeo	350,000	3.7%
Fiat Digital Plateforme	950,000	6.2%

Réseau de services après-vente complet

Stellantis maintient 4 700 centres de services autorisés dans le monde. La société fournit Assistance routière 24/7 dans 75 pays.

• Temps de réponse moyen du centre de service: 45 minutes
• Couverture de garantie: 5 ans / 100 000 kilomètres
• Taux de réservation de services numériques: 62%

Options de configuration des véhicules personnalisés

Stellantis propose une personnalisation des véhicules en ligne sur 14 marques. Les clients peuvent configurer des véhicules avec 328 combinaisons d'options différentes.

Marque	Options de configuration en ligne	Taux de personnalisation moyen
Esquiver	87 options	42%
Peugeot	64 options	35%
Citroën	55 options	29%

Programmes de fidélité sur différentes marques

Stellantis exploite 9 programmes distincts de fidélisation de la marque avec 6,3 millions de membres actifs. Investissement total du programme de fidélité: 87 millions d'euros en 2022.

Direct en ligne et canaux de vente de concessionnaires

Stellantis maintient 5 400 concessionnaires dans le monde. Les ventes en ligne représentaient 15,7% du total des ventes de véhicules en 2022, totalisant 22,6 milliards d'euros.

Canal de vente	Ventes totales	Pénétration du marché
Ventes de concessionnaires	126,4 milliards d'euros	84.3%
Ventes directes en ligne	22,6 milliards d'euros	15.7%

Stellantis N.V. (STLA) - Modèle d'entreprise: canaux

Réseaux de concessionnaires autorisés dans le monde entier

Stellantis opère par le biais de 6 100+ concessionnaires dans 130 pays à partir de 2023. Répartition mondiale de la distribution des concessionnaires:

Région	Nombre de concessionnaires	Couverture du marché
Europe	2,750	42% du réseau total
Amérique du Nord	1,850	30% du réseau total
l'Amérique latine	850	14% du réseau total
Moyen-Orient / Afrique	400	7% du réseau total
Asie-Pacifique	250	4% du réseau total

Plateformes de vente en ligne

Les canaux de vente numériques comprennent:

• Sites Web de commerce électronique spécifiques à la marque
• Marchés automobiles tiers
• Plateformes de configuration et d'achat directes directes

Applications mobiles pour la configuration des véhicules

Les marques Stellantis proposent 12 applications mobiles distinctes avec 4,2 millions d'utilisateurs mensuels actifs sur les plateformes Jeep, Peugeot, Citroën, Fiat et Alfa Romeo.

Marketing numérique et engagement des médias sociaux

Mesures sur les réseaux sociaux auprès du quatrième trimestre 2023:

• Followers Instagram: 15,3 millions
• Fonds Facebook: 22,7 millions
• Abonnés YouTube: 3,6 millions
• LinkedIn adepte: 1,2 million

Sites Web des fabricants directs

Stellantis maintient 14 sites Web spécifiques à la marque avec 42,6 millions de visiteurs mensuels uniques sur les marchés mondiaux.

Marque	Visiteurs mensuels du site Web	Marché primaire
Jeep	8,3 millions	Amérique du Nord
Peugeot	7,5 millions	Europe
Décret	6,2 millions	Europe / Amérique latine
Citroën	5,4 millions	Europe
Esquiver	4,7 millions	Amérique du Nord

Stellantis N.V. (STLA) - Modèle d'entreprise: segments de clientèle

Les consommateurs individuels à différents niveaux de revenu

Stellantis sert les consommateurs avec des véhicules à travers le prix varie de 15 000 € à 100 000 €. En 2023, la société a vendu 6,1 millions de véhicules dans le monde, ciblant divers segments de revenus.

Segment des revenus	Marques de véhicules	Fourchette de prix moyenne
À faible revenu	Fiat, Citroen	€15,000 - €25,000
Revenu moyen	Peugeot, Opel	€25,000 - €50,000
Revenu élevé	Jeep, Alfa Romeo	€50,000 - €100,000

Clients des véhicules commerciaux et de flotte

Stellantis génère des revenus importants à partir des ventes de véhicules commerciaux, 2023 ventes de flotte atteignant environ 750 000 unités.

• Ventes de fourgonnettes commerciales: 450 000 unités
• Ventes de véhicules de camions et lourds: 200 000 unités
• Véhicules de flotte spécialisés: 100 000 unités

Consommateurs soucieux de l'environnement

En 2023, Stellantis a engagé 30 milliards d'euros à l'électrification, ciblant les consommateurs à la recherche de transport durable.

Catégorie de véhicules électriques	2023 Volume de vente	Part de marché projeté
Véhicules électriques de batterie	310 000 unités	5.1%
Véhicules hybrides rechargeables	220 000 unités	3.6%

Antariens automobiles axés sur la technologie

Stellantis a investi 4,5 milliards d'euros dans l'innovation technologique et les systèmes avancés d'aide à la conduite en 2023.

• Caractéristiques de connectivité avancées
• Capacités de conduite autonomes de niveau 2
• Technologies de véhicules intelligents intégrés

Marchés mondiaux

Stellantis opère dans plusieurs régions avec une pénétration stratégique du marché.

Région	2023 Ventes de véhicules	Part de marché
Europe	3,2 millions d'unités	21.3%
Amérique du Nord	2,1 millions d'unités	14.7%
Marchés émergents	800 000 unités	5.6%

Stellantis N.V. (STLA) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement élevés

En 2022, Stellantis a investi 10,4 milliards d'euros dans les frais de recherche et de développement. Pour l'exercice 2023, les dépenses de R&D ont été projetées à environ 11,2 milliards d'euros.

Année	Dépenses de R&D (milliards d'euros)
2022	10.4
2023 (projeté)	11.2

Opérations de fabrication mondiale complexes

Stellantis exploite 55 usines de fabrication dans le monde, avec des installations de production importantes à travers:

• Amérique du Nord: 17 plantes
• Europe: 22 plantes
• Amérique du Sud: 8 plantes
• Moyen-Orient et Afrique: 4 plantes

Région	Nombre d'usines de fabrication
Amérique du Nord	17
Europe	22
Amérique du Sud	8
Moyen-Orient et Afrique	4

Investissement important dans les technologies de véhicules électriques

Stellantis a engagé 30 milliards d'euros à 2025 pour l'électrification et le développement de logiciels. D'ici 2030, la société prévoit d'investir 50 milliards d'euros dans les technologies de véhicules électriques et hybrides.

Coûts de marketing et de développement de la marque

En 2022, Stellantis a dépensé environ 3,8 milliards d'euros en frais de marketing et de publicité dans ses 14 marques automobiles.

Frais de gestion de la chaîne d'approvisionnement et de la logistique

Les coûts annuels de gestion de la chaîne d'approvisionnement pour Stellantis ont été estimés à 12,5 milliards d'euros en 2022, couvrant l'approvisionnement, la logistique et la gestion des stocks.

Catégorie de coûts	Dépenses annuelles (milliards d'euros)
Gestion de la chaîne d'approvisionnement	12.5
Marketing et publicité	3.8

Stellantis N.V. (STLA) - Modèle d'entreprise: Strots de revenus

Ventes de véhicules sur plusieurs marques

En 2022, Stellantis a rapporté des revenus totaux de 179,9 milliards d'euros. Répartition des ventes de véhicules par marque:

Marque	Revenus (milliards d'euros)
Jeep	23.4
Bélier	18.7
Peugeot	22.1
Décret	16.5
Citroën	15.9

Services de financement automobile

Stellantis Financial Services a généré 2,5 milliards d'euros de revenus en 2022, avec:

• Portefeuille de financement total de 57,8 milliards d'euros
• Volume de prêt moyen de 36 500 € par véhicule
• Taux d'intérêt moyen de 4,7%

Pièces après-vente et revenus de service

Stellantis a généré 23,6 milliards d'euros de pièces et services en 2022:

Catégorie de service	Revenus (milliards d'euros)
Ventes de pièces d'origine	12.4
Services de réparation	7.9
Accessoires	3.3

Programmes de garantie et de maintenance prolongés

Les revenus de garantie prolongée ont atteint 3,2 milliards d'euros en 2022:

• Couverture de garantie standard: 3 ans / 36 000 miles
• Coût moyen de garantie prolongée: 850 € par véhicule
• Couverture du programme de maintenance: jusqu'à 5 ans

Services de mobilité et d'abonnement

Les services de mobilité ont généré 1,7 milliard d'euros en 2022:

• Revenus de plates-formes d'automobile: 580 millions d'euros
• Services d'abonnement: 670 millions d'euros
• Solutions de mobilité numérique: 450 millions d'euros

Stellantis N.V. (STLA) - Canvas Business Model: Value Propositions

You're looking at the core offerings Stellantis N.V. is pushing to the market as of late 2025. It's a pragmatic mix, balancing the push for electric with the reality of consumer demand for familiar powertrains.

Stellantis is executing a multi-energy strategy, moving away from a purely BEV-centric roadmap to incorporate Internal Combustion Engine (ICE), Plug-in Hybrid (PHEV), and Mild Hybrid (MHV) options. The underlying architecture supports this flexibility; the company is consolidating about 20 existing platforms into five scalable BEV platforms (STLA Small, Medium, Large, and Frame) that can handle various powertrains. For batteries, the goal is a combined capacity of 130 GWh by 2025.

The company's long-term electrification targets remain: 100% BEV sales in Europe and 50% in the U.S. by 2030. For the immediate term, Transport & Environment expects Stellantis to reach a BEV share of 18% in 2025.

The hybrid segment is a current strength. In the first half of 2025, Stellantis continued to lead the hybrid vehicle segment in EU30, with sales up +4.2pp year-to-date. By August 2025, Stellantis led the HEV segment with a share exceeding 18%. Furthermore, for September 2025 Year-to-Date results, the hybrid market share stood at 15.2%, representing a 4.1pp increase versus September 2024.

Here's a look at the multi-energy product mix data as of late 2025:

Metric	Value/Target	Region/Context
Expected BEV Share	18%	2025 (T&E Expectation)
Hybrid Segment Share (YTD)	15.2%	September 2025 YTD, EU30
Hybrid Segment Growth (YoY)	+4.1pp	vs. September 2024
Platform Consolidation	From 20 to 5	STLA Platforms
Battery Capacity Target	130 GWh	By 2025

In North America, the focus is on rugged, high-margin vehicles from Jeep and Ram. The third quarter of 2025 showed strong momentum, with Stellantis reporting 324,825 vehicles sold, marking an 11% total sales increase for the Jeep brand and a 26% jump in Ram retail sales year-over-year.

Specific performance highlights for these key brands in U.S. Q3 2025 include:

• Jeep Wrangler total sales up 18% year-over-year.
• Jeep Gladiator total sales increased 43% year-over-year.
• Jeep Wagoneer posted a massive 122% gain year-over-year.
• The return of the HEMI® V8 to the Ram 1500 resulted in initial units selling in about five days on dealer lots.
• Jeep Wrangler 4xe maintained its title as America's best-selling PHEV through July 31, 2025.
• Jeep Grand Cherokee 4xe held the No. 3 spot among best-selling PHEVs in the U.S. through July 31, 2025.

For European and emerging markets, Stellantis is prioritizing affordable B-segment vehicles. The Fiat Grande Panda is a key model here, and order intake for it, alongside the Citroën C3/Aircross and Opel Frontera, surged in Q3 2025. The entry-level version of the Citroën ë-C3 starts at €19,990 in 2025.

In terms of segment rankings in Europe as of late 2025:

• FIAT Panda was leading the Segment A market year-to-date September 2025.
• Citroën C3, Opel Corsa, and Peugeot 208 were in the top five of the B segment in September 2025 YTD.
• The Opel/Vauxhall Corsa was the #1 B-Hatch year-to-date August 2025 in both Germany and the UK.
• The FIAT Grande Panda topped the B-BEV segment in August 2025.

Stellantis Pro One is delivering consistent leadership in the Commercial Vehicle (CV) space in Europe. In January 2025, the division achieved a CV market share of 29.5% in the total EU29 market. By April 2025, this share grew to 31.1%. For the first half of 2025, Stellantis Pro One reached nearly 30% market share in the LCV segment, gaining 1.4pp compared to H1 2024. The division also leads the BEV LCV segment in Europe. To give context to the division's importance, in 2023, commercial vehicles accounted for one-third of Stellantis's €189.5 billion Net revenue.

The push into connected services involves significant investment and a clear revenue target. Stellantis plans to invest over €33.8 billion through 2025 to execute its software transformation. The goal for this segment is to generate approximately $22.5 billion in incremental annual revenues by 2030. This is being built on the deployment of three AI-powered platforms starting in 2024: STLA Brain, STLA SmartCockpit, and STLA AutoDrive.

Stellantis N.V. (STLA) - Canvas Business Model: Customer Relationships

You're looking at how Stellantis N.V. manages its connection with buyers and dealers in late 2025, and honestly, the picture is mixed. On one hand, the company is actively trying to mend fences with its dealership network, but on the other, customer satisfaction scores for its core US brands are lagging behind competitors.

Dedicated dealer collaboration and support to improve retail sales experience

Stellantis North America executives made dealer relationship repair a cornerstone of their 2025 strategy, aiming to provide stability after a strained period. This focus is critical because, as of early 2025, a Kerrigan Advisors survey found that 72% of surveyed dealers expressed no trust in Stellantis. The plan for 2025 included prioritizing transparency, reducing operational constraints, and maintaining a competitive and predictable incentive program to support the dealer base. This dealer support seems to be translating into some retail success; for instance, in the third quarter of 2025, Ram brand retail sales increased by 26% year-over-year, contributing to an overall U.S. total sales increase of 6% for Stellantis in that quarter. Also, to help rebuild trust, Ram introduced a new 10-year/100,000-mile powertrain warranty for its 2026 models. Initial units of the highly anticipated HEMI®-powered Ram 1500 sold in dealerships in just five days on average.

Here are some key sales performance indicators from Q3 2025 that reflect retail activity:

Brand/Metric	Q3 2025 Year-over-Year Change	Notes
Stellantis U.S. Total Sales	6% increase	Total vehicles sold: 324,825 units.
Jeep Brand Total Sales	11% increase	Wrangler sales up 18%; Wagoneer sales up 122%.
Ram Brand Retail Sales	26% increase	Driven partly by the return of the 5.7-liter HEMI V-8.
Chrysler Brand Total Sales	45% increase	Pacifica total sales up 49% year-over-year in Q3.

Brand-specific communities and loyalty programs (e.g., Mopar)

Mopar, which serves as the global name for Stellantis genuine parts and authentic accessories, actively engages enthusiasts through high-profile events and product showcases. At the SEMA Show in November 2025, Mopar debuted concept vehicles like 'The Dude' Ram 1500 and the Moparized Dodge SIXPACK Charger, demonstrating factory-backed performance parts. The Moparized Dodge SIXPACK Charger concept features the 3.0-liter turbocharged six-cylinder engine producing 558 PS and 720 Nm of torque, paired with Mopar performance upgrades. This focus on performance parts and customization helps maintain engagement within brand-specific communities, offering owners ways to personalize their vehicles beyond the standard offering.

High-touch, personalized service for premium brands (Maserati, Alfa Romeo)

Customer perception for Stellantis's mass-market brands in the U.S. is currently challenging, which suggests service and relationship gaps that likely extend to premium brands as well, though specific high-touch service metrics aren't public. The latest American Customer Satisfaction Index (ACSI) data, covering surveys through June 2025, showed Stellantis U.S. brands averaging a score of 71 out of 100, placing them at the bottom of the rankings. Ram scored the lowest at 69. For context, the overall auto industry ACSI score was 79, and the luxury segment average was 80. Alfa Romeo was specifically noted as struggling, with sales data from the first half of 2025 indicating a 50% drop compared to the first half of 2024, which points to significant customer retention issues that high-touch service must address.

Digital marketplace for a seamless, end-to-end customer journey

Stellantis has outlined a strategy to meet evolving customer needs, which includes investments in its product lineup and advertising spend to drive consumer engagement. While the company is focused on digital integration across its operations, specific, verifiable financial or statistical data regarding the penetration rate or performance metrics of a unified, end-to-end digital marketplace for late 2025 is not yet available in public reporting. The focus remains on launching new products and increasing marketing to stimulate demand, which indirectly supports the digital funnel.

Stellantis N.V. (STLA) - Canvas Business Model: Channels

You're looking at how Stellantis N.V. gets its vehicles and services into the hands of customers as of late 2025. It's a mix of old-school dealer relationships and aggressive digital expansion, so let's break down the physical and virtual routes.

Extensive Global Network of Franchised Dealerships

The traditional route remains central, especially for new and used vehicle sales across Stellantis N.V.'s many brands. In the United States alone, the company supports a network of over 2,600-plus dealers, a relationship they are actively working to strengthen in 2025 after past strains. You saw this focus at the 2025 NADA Show, where executives outlined a growth strategy aimed at restoring dealer confidence. Still, the sales performance through this channel shows volatility; for example, Q3 2025 U.S. sales were up 6% year-over-year, with 324,825 vehicles delivered, marking a positive quarter after a long slump. Conversely, Q1 2025 saw consolidated shipments globally down 9% year-over-year to 1,217 thousand units, reflecting product transitions and lower production. The dealer channel is where the rubber meets the road, literally.

Here's a snapshot of recent sales activity that flows through these physical points of sale:

Metric	Value	Period/Context
Q3 2025 U.S. Vehicle Deliveries	324,825 units	Year-over-year increase of 6%
Q1 2025 Consolidated Shipments	1,217 thousand units	Down 9% year-over-year
March 2025 New Retail Orders (U.S.)	Up 82%	Compared to March 2024
U.S. Dealership Count (Approximate)	2,600-plus	As of 2025 fact sheets

Direct-to-Consumer Online Sales Channel

Stellantis N.V. has a stated ambition to shift a significant portion of its business digitally, targeting one-third of global sales by 2030. While the 2025 actual percentage isn't public, the push is evident in digital engagement metrics. For instance, in the U.S., new retail orders in March 2025 hit their highest monthly level since June 2023, rising 82% over March 2024, which suggests strong online funnel performance feeding into dealer stock. The company is clearly focused on making the digital shopping experience seamless enough to drive concrete orders.

Free2move Mobility Services

This is Stellantis N.V.'s dedicated mobility arm, operating across car sharing, rental, and subscription models. Free2move has been on a tear, achieving a 99% revenue Compound Annual Growth Rate (CAGR) between 2021 and 2024, and it reached profitability back in 2021. The scale is growing fast; as of mid-2025 reports, they serve over six million customers. The platform integrates a fleet of 450,000 rental vehicles and manages 500,000 parking spaces. Furthermore, its Software as a Service (SaaS) platform extends its reach by supporting over 3,600 franchise partners who manage an additional 35,000 vehicles. The financial goal for this channel is clear: Stellantis is targeting €700 million in net revenues from Free2move in 2025, as part of a larger ambition for €2.8 billion by 2030.

The Free2move ecosystem is built on these key operational figures:

• Customer Base: Over six million customers.
• Rental Fleet Size: 450,000 connected vehicles.
• Parking Spaces Managed: 500,000.
• Franchise Partners Supported (SaaS): More than 3,600.
• Targeted 2025 Net Revenue: €700 million.

Aftermarket Parts and Service Network (Mopar)

The Mopar channel focuses on parts, service, and customization, which is a critical source of aftermarket revenue and customer retention. Stellantis N.V. is investing heavily to improve the speed and availability of these components. They are putting nearly $500 million into distribution upgrades, including a $388 million Metro Detroit Megahub and a $41 million new Georgia Parts Distribution Center (PDC). This investment aims to enhance service efficiency for the dealer network. The Mopar Affiliated Accessories program is also expanding, now partnering with over 40 suppliers to offer more than 1,000 aftermarket accessories, catering to the surging consumer interest in customization, especially for performance models.

Stellantis N.V. (STLA) - Canvas Business Model: Customer Segments

You're looking at the customer base for Stellantis N.V. as of late 2025, and it's a sprawling collection of buyers across continents, from high-volume fleet operators to niche luxury enthusiasts. The company's strategy hinges on managing this diversity, which is evident in the varied performance across its regions and brands.

North American high-margin truck and SUV buyers (Ram, Jeep)

This segment is the profit engine for Stellantis N.V., especially given the strong rebound in the third quarter of 2025. U.S. total sales hit 324,825 vehicles in Q3 2025, marking a 6% year-over-year increase, with September sales spiking 16% over the prior year. Shipments in North America for Q3 2025 were up 35% year-over-year, largely due to normalized inventory dynamics after prior year dealer stock reduction initiatives. Jeep brand U.S. sales grew 11% in Q3 2025, with the Wagoneer seeing an impressive 122% jump and the Gladiator up 43%. The Ram brand saw retail sales climb 26%, heavily powered by the return of the HEMI® V8 in the Ram 1500, which saw its Q3 sales rise 10%. Commercial fleet sales in the U.S. also climbed 22% in that quarter. To be fair, this high-margin segment faced headwinds earlier; North American shipments in Q2 2025 were down 25% YoY. Still, Jeep and Ram collectively delivered 13% higher sales YoY in North America for the first half of 2025.

Here's a look at the key North American brand performance in Q3 2025:

Brand/Metric	Q3 2025 U.S. Sales Volume	Year-over-Year Change
Total U.S. Sales	324,825 units	+6%
Jeep Brand Total Sales	Not specified	+11%
Ram Brand Retail Sales	Not specified	+26%
Ram 1500 Sales (Q3)	44,3449 pickups	+10%
Ram 1500 Heavy Duty Sales (Q3)	43,717 units	-11%
Commercial Fleet Sales	Not specified	+22%

European mass-market passenger car buyers across multiple segments

In Enlarged Europe, Stellantis N.V. remains a major player, though market share has seen some fluctuation due to product transitions. At the end of the first half of 2025, the company held a 17% share of the total EU30 car market, with over 1.3 million sales. By the third quarter of 2025, the EU30 passenger car market share settled at 15.4%, with passenger car sales reaching 422,000 units, up 4.4% YoY for the quarter. This segment includes buyers looking for value, where the Fiat Panda led segment A year-to-date as of September 2025, and the Citroën C3, Opel Corsa, and Peugeot 208 all ranked in the top five of the B segment.

• Peugeot held an overall market share of 15.6% in H1 2025 (+1pp vs. 2024).
• Stellantis leads the strategic hybrid segment in Europe, with a market share exceeding 18% in August 2025 YTD.
• In Q1 2025, Stellantis regained the second position in the BEV market with a market share of 13.0%.

Commercial vehicle fleet operators (LCV market leader in Europe)

Stellantis Pro One is the undisputed leader in the European Light Commercial Vehicle (LCV) market. For the first half of 2025, the LCV market share reached nearly 30%, gaining 1.4pp compared to H1 2024, even as the overall LCV market shrank by 13% year-to-date. By August 2025, the YTD market share for Stellantis Pro One was 29.5%. This dominance extends to electric LCVs, where they also lead. The overall size of the European LCV market in 2023 was 1.9 million units, with vans making up 1.7 million of that volume. In January 2025, Stellantis Pro One's electric range captured a 31% market share in the BEV LCV segment. You defintely see this strength reflected in specific markets, like the UK, where Stellantis leads the small van segment.

Premium and luxury vehicle buyers (Maserati, Alfa Romeo)

This is a smaller, but important, segment for brand halo and margin potential, though it shows significant pressure in the U.S. market as of late 2025. Alfa Romeo struggled in the U.S. during Q3 2025, with sales falling 21% year-over-year to 1,614 units. Through the first nine months of 2025, Alfa Romeo sold 4,778 vehicles in the U.S., a 30% decline YoY. However, there are bright spots; Alfa Romeo grew 55% in the premium segment in August 2025, and the Alfa Romeo Junior topped the premium B-SUV rankings in H1 2025. The Tonale crossover was the volume driver for Alfa Romeo in the U.S. with 953 deliveries in Q3 2025.

Value-conscious buyers seeking affordable B-segment vehicles

Stellantis N.V. is actively targeting value-conscious buyers, particularly with its 'Smart Car' platform strategy in Europe. Shipments of the four Smart Cars-Citroën C3/C3 Aircross, Opel/Vauxhall Frontera, and Fiat Grande Panda-increased 45% sequentially in Q2 2025 compared to Q1 2025. The launch of the Fiat Grande Panda is specifically aimed at the B segment, which is described as the richest and most contested in the European market. In Q3 2025, the strong rise in sales of the Citroën C3/C3 Aircross, FIAT Grande Panda, and Opel Frontera helped drive passenger car sales growth. In Q1 2025, the introduction of the Citroën C3 Aircross, Opel Frontera, and Fiat Grande Panda provided opportunities to increase shipments of B-segment vehicles in the following periods. Finance: draft 13-week cash view by Friday.

Stellantis N.V. (STLA) - Canvas Business Model: Cost Structure

You're looking at the major drains on Stellantis N.V.'s cash flow as of late 2025, which is dominated by transformation costs and external pressures. Honestly, the cost structure right now reflects a company making massive, expensive bets on the future while dealing with immediate trade headwinds.

High Capital Expenditure for Future Platforms

Stellantis N.V. is pouring significant capital into its product pipeline, which shows up clearly in the CapEx figures. For the trailing twelve months ending June 2025, the cash flow for capital expenditures stood at $-11,558.67 Mil. This spending is directed toward the STLA platform family to support ICE, hybrid, and BEV powertrains. To give you a sense of the scale, Capitalized development expenditures (excluding borrowing costs) for the first half of 2025 were 17.9 percent lower compared to the same period in 2024, suggesting some moderation after heavy initial investment waves. Still, CapEx and R&D expenditures in H1 2025 were substantial enough to contribute to negative Industrial Free Cash Flow.

Restructuring and Impairment Charges

The transition is not cheap, and Stellantis booked major one-time hits in the first half of 2025. The company recorded €3.3 billion in pre-tax net charges for H1 2025. These charges are tied to painful but necessary actions like platform impairments and program cancellations, including the discontinuation of the hydrogen fuel cell technology development program. When you combine this with the initial tariff impact, the total charges cited reached approximately €3.6 billion for the first half. These moves are part of a larger, multi-year restructuring plan aimed at aligning capacity with evolving demand.

Tariff Impact on Operations

The new U.S. tariff environment is a direct, quantifiable cost. Stellantis updated its estimate for the full year 2025 net tariff impact to approximately €1.5 billion. The initial blow in H1 2025 was €0.3 billion, meaning the bulk of the financial pressure, around €1.2 billion (or $1.4 billion), is expected in the second half of 2025. This trade friction directly hurt volumes; reduced sales and production due to these import tariffs caused a 25% year-over-year drop in North American shipments in Q2 2025.

Raw Material and Component Costs

Beyond fixed costs, the variable costs of production are under pressure. Higher industrial costs factored into the H1 2025 performance challenges. Specifically, the Cost of revenues decrease in H1 2025 was partially offset by costs related to supplier claims and platform impairments. As Stellantis scales up its 75 planned BEV models by 2030, managing the cost of battery components remains a critical, ongoing expense factor.

Labor Costs and Contractual Commitments

Labor costs are locked in by recent, significant agreements with the United Auto Workers (UAW). The ratified contract, which passed with 68.8% approval from Stellantis workers, runs through April 2028. This deal mandates a 25% base wage increase over the contract term. Here's the quick math on the wage structure changes:

Wage Component	Stellantis UAW Rate/Increase
Top Wage Tier (with COLA)	Surpasses $42 per hour
Starting Wages (with COLA)	Rise by 67% to more than $30 per hour
Temporary Worker Increase	165% pay increase over the contract life

To manage headcount and improve competitiveness, Stellantis also offered generous separation packages, with some UAW members reportedly offered buyouts up to $72,000 in 2025. The company also committed to investments, including a $3.2 billion battery plant and $1.5 billion for a new mid-size truck factory in Illinois under the tentative agreement.

Stellantis N.V. (STLA) - Canvas Business Model: Revenue Streams

You're looking at the core ways Stellantis N.V. brings in cash as of late 2025, which is a critical view given the tough year they've had. The revenue picture is dominated by vehicle sales, but the mix is shifting, and the financial services arm is a steady contributor.

The top-line performance shows the volatility of the current market. Net revenues for H1 2025 were reported at €74.3 billion, which was down 13% compared to H1 2024. This was followed by a sequential improvement in Q3 2025, where Net revenues hit €37.2 billion, marking a 13% year-over-year increase compared to Q3 2024. To give you a sense of the flow, Q1 2025 Net revenues were €35.8 billion.

The primary revenue stream is, without question, Sales of new vehicles (ICE, Hybrid, BEV) to dealers and fleets. While specific revenue segmentation by powertrain for 2025 isn't fully detailed in the latest reports, the product mix is evolving. Stellantis is clearly pushing electrification, as evidenced by their market positions in Q1 2025:

• Leader in the hybrid segment with a market share of 15.5%.
• Regained the second position in the BEV market with a market share of 13.0%.

Overall vehicle movement was also a factor; H1 2025 saw consolidated shipments fall to 2.7 million units, a 7% drop year-over-year. In Q1 2025, consolidated shipments were 1,217 thousand units, down 9% versus Q1 2024. The company is investing heavily to secure future sales, announcing a strategic $13 billion investment program in the U.S. over four years.

The second major pillar is Financial services revenue from vehicle financing and leasing (e.g., Leasys). While the most granular data available is from the end of 2024, it shows the scale of this operation. Leasys, the joint venture with Crédit Agricole, saw its Total Earning Assets exceed €10.2 billion by the end of 2024. The revenue generated from this segment in 2024 included:

• Margin on Leasing: €230 million.
• Margin on Services: €93 million.

This financial engine is designed to support vehicle sales penetration, which increased by 21 points in the Long-Term Rental channel in 2024 compared to 2023.

Aftermarket parts, accessories, and service revenue (Mopar) is the third key stream, often grouped within the overall financial reporting but essential for aftermarket profitability. Specific 2025 revenue figures for Mopar are not explicitly broken out in the H1 or Q3 releases, but the focus on product launches and inventory management is meant to support this area going forward. The company is managing external pressures, updating its estimate for the net tariff impact in 2025 to approximately €1.5 billion, of which €0.3 billion was incurred in H1 2025.

Finally, Software and Data-as-a-Service offerings represent the emerging revenue stream. Specific financial contributions for 2025 are not yet itemized in the high-level results provided, but the strategic direction points toward future monetization of connected services. The company is making significant investments in R&D, which was a factor in the Industrial free cash flow outflow of (€3.0 billion) in H1 2025.

Here's a snapshot of the confirmed revenue and related scale metrics:

Revenue Component/Metric	Latest Reported Amount	Period/Context
Net Revenues	€74.3 billion	H1 2025
Net Revenues	€37.2 billion	Q3 2025
Net Revenues	€35.8 billion	Q1 2025
Total Earning Assets (Leasys)	€10.2 billion	End of 2024
Margin on Leasing (Leasys)	€230 million	2024
Margin on Services (Leasys)	€93 million	2024
Estimated Net Tariff Impact	€1.5 billion	Full Year 2025 Estimate

The revenue generation is clearly tied to volume recovery and managing the transition across geographies. For instance, North America saw a 23% net revenue decline in H1 2025, while South America showed growth.