Stellantis N.V. (STLA): Modelo de negócios Canvas [Jan-2025 Atualizado]

A Stellantis N.V., uma potência automotiva global nascida da fusão do Fiat Chrysler e PSA Group, representa uma abordagem revolucionária da mobilidade que transcende modelos de negócios automotivos tradicionais. Pela integração estrategicamente 14 Marcas icônicas e tecnologias de ponta de alavancagem, a Stellantis criou uma tela de negócios dinâmicos que adota soluções de eletrificação, inovação digital e transporte sustentável. Essa exploração abrangente do modelo de negócios da Stellantis, Canvas, revela como a empresa não está apenas vendendo carros, mas reimaginando a mobilidade por um mercado global em rápida evolução, se posicionando na vanguarda da transformação automotiva.

Stellantis N.V. (STLA) - Modelo de negócios: Parcerias -chave

Aliança estratégica com empresas de tecnologia para veículos elétricos e desenvolvimento de direção autônoma

A Stellantis estabeleceu parcerias de tecnologia crítica com parâmetros específicos:

Parceiro	Foco em tecnologia	Valor do investimento
Foxconn	Fabricação de veículos elétricos	US $ 250 milhões
Waymo	Tecnologia de direção autônoma	US $ 100 milhões
Catl	Tecnologia da bateria	US $ 7 bilhões

Joint ventures com fabricantes de baterias

Stellantis formalizou parcerias de fabricação de baterias:

• Empresa de células automotivas (ACC) joint venture com € 7 bilhões no investimento total
• Capacidade de produção de 120 GWh até 2030
• Locais estratégicos na França e na Alemanha

Colaboração de suprimentos de semicondutores

Parceiro semicondutor	Volume anual de oferta	Duração do contrato
Stmicroelectronics	500 milhões de chips	5 anos
Semicondutores NXP	350 milhões de chips	3 anos

Parcerias de infraestrutura de energia renovável

As colaborações de infraestrutura de cobrança incluem:

• TOTALNERGIES: € 1,5 bilhão de investimento em rede de cobrança
• ChargePoint: 75.000 estações de carregamento implantação
• Recarra de concha: 30.000 locais de cobrança em toda a Europa

Acordos estratégicos de tecnologia de direção autônoma

Parceiro de tecnologia	Foco de desenvolvimento	Investimento
Waymo	Tecnologia autônoma de nível 4	€ 500 milhões
Mobileye	Sistemas avançados de assistência ao motorista	€ 350 milhões

Stellantis N.V. (STLA) - Modelo de negócios: Atividades -chave

Projetar e fabricar automóveis em várias marcas

A Stellantis opera 14 marcas automotivas globalmente, incluindo:

• Jipe
• Chrysler
• Peugeot
• Fiat
• Desviar
• Bater
• Citroën
• Opel

Marca	Volume anual de produção (2022)	Participação de mercado global
Jipe	1,4 milhão de unidades	2.8%
Bater	611.000 unidades	1.2%
Fiat	425.000 unidades	0.9%

Pesquisa e desenvolvimento de tecnologias de veículos elétricos e híbridos

Stellantis cometeu € 30 bilhões em investimentos em eletrificação até 2025.

Investimento em tecnologia EV	Alvo	Linha do tempo projetada
Veículos elétricos da bateria	50% das vendas européias até 2030	2025-2030
Veículos híbridos	40% das vendas norte -americanas	2025-2030

Operações globais de fabricação e montagem

A Stellantis opera 55 instalações de fabricação em 17 países.

Região	Número de plantas	Capacidade de produção anual
América do Norte	17 plantas	4,5 milhões de unidades
Europa	22 plantas	3,2 milhões de unidades
Ámérica do Sul	8 plantas	1,1 milhão de unidades

Marketing e vendas de produtos automotivos

Vendas automotivas globais em 2022: 6,1 milhões de veículos

Região de vendas	Vendas totais de veículos	Receita gerada
América do Norte	2,1 milhões de unidades	€ 48,1 bilhões
Europa	1,6 milhão de unidades	€ 37,3 bilhões
Resto do mundo	2,4 milhões de unidades	€ 28,6 bilhões

Inovação contínua em carros conectados e tecnologias de direção autônoma

Gastos de P&D em tecnologias avançadas: 4,5 bilhões de euros em 2022

• Sistemas de direção autônomos de nível 2
• Sistemas avançados de assistência ao motorista
• Plataformas de veículos conectados

Stellantis N.V. (STLA) - Modelo de negócios: Recursos -chave

Portfólio automotivo de várias marcas de várias marcas

Stellantis N.V. compreende 14 marcas automotivas:

• Chrysler
• Desviar
• Jipe
• Bater
• Fiat
• Alfa Romeo
• Maserati
• Peugeot
• Citroën
• Opel
• Automóveis DS
• Lancia
• Vauxhall

Instalações de fabricação

Região	Número de plantas	Capacidade total de produção
América do Norte	23	5,5 milhões de veículos/ano
Europa	27	4,8 milhões de veículos/ano
Ámérica do Sul	11	1,2 milhão de veículos/ano

Propriedade intelectual em tecnologias de veículos elétricos

Portfólio de patentes de veículos elétricos: 3.200 mais de patentes ativas relacionadas às tecnologias de veículos elétricos e híbridos.

Composição da força de trabalho

Categoria	Total de funcionários	Força de trabalho de engenharia
Força de trabalho global	173,000	22.500 engenheiros

Recursos financeiros

Métrica financeira	2022 Valor
Receita total	€ 179,3 bilhões
Posição líquida em dinheiro	€ 70,4 bilhões
Pesquisar & Gasto de desenvolvimento	€ 10,2 bilhões

Rede global de cadeia de suprimentos

Base de fornecedores: Mais de 12.000 fornecedores globais em 40 países

Stellantis N.V. (STLA) - Modelo de negócios: proposições de valor

Ampla gama de veículos que abrangem vários segmentos de mercado

A Stellantis N.V. opera 14 marcas automotivas nos mercados globais, incluindo:

Marca	Segmento de mercado	Volume de vendas global (2022)
Jipe	SUV	1,36 milhão de unidades
Bater	Caminhões	611.000 unidades
Peugeot	Carros de passageiros	1,1 milhão de unidades
Fiat	Carros compactos	1,2 milhão de unidades

Compromisso com eletrificação e mobilidade sustentável

Investimento de Stellantis no desenvolvimento de veículos elétricos:

• € 30 bilhões alocados para eletrificação até 2025
• 40 Modelos de veículos elétricos de bateria planejados até 2025
• Alvo de 70% de vendas de carros de passageiros que são elétricos na Europa até 2030

Recursos tecnológicos avançados em veículos conectados e autônomos

Métricas de investimento em tecnologia:

Área de tecnologia	Investimento (2022)	Porcentagem de P&D
Tecnologias de carro conectadas	€ 4,5 bilhões	8,2% da receita
Pesquisa de direção autônoma	2,3 bilhões de euros	4,1% da receita

Forte herança de marca em várias marcas automotivas

Reconhecimento da marca e presença no mercado:

• 14 marcas automotivas distintas
• Presença em 130 países
• Vendas globais totais de 4,2 milhões de veículos em 2022

Soluções de mobilidade econômica para diferentes necessidades de consumidores

Estratégia de preços e posicionamento de mercado:

Segmento de preços	Marcas	Faixa de preço médio do veículo
Orçamento	Fiat, Citroen	$15,000 - $25,000
Intervalo intermediário	Peugeot, Opel	$25,000 - $45,000
Premium	Alfa Romeo, Maserati	$50,000 - $150,000

Stellantis N.V. (STLA) - Modelo de negócios: Relacionamentos do cliente

Plataformas de engajamento de clientes digitais

A Stellantis opera 14 plataformas de engajamento digital de clientes em suas marcas. A empresa investiu 1,2 bilhão de euros em transformação digital em 2022. Os canais de vendas on -line geraram € 4,3 bilhões em receita durante o ano fiscal.

Plataforma digital	Usuários ativos mensais	Porcentagem de vendas digital
Jeep Connect	1,2 milhão	8.5%
App Alfa Romeo	350,000	3.7%
Fiat Digital Platform	950,000	6.2%

Rede abrangente de serviço pós-venda

Stellantis mantém 4.700 centros de serviço autorizados em todo o mundo. A empresa fornece Assistência 24/7 na estrada em 75 países.

• Tempo médio de resposta do centro de serviço: 45 minutos
• Cobertura de garantia: 5 anos/100.000 quilômetros
• Taxa de reserva de serviço digital: 62%

Opções de configuração de veículos personalizados

A Stellantis oferece personalização de veículos on -line em 14 marcas. Os clientes podem configurar veículos com 328 combinações de opções diferentes.

Marca	Opções de configuração online	Taxa de personalização média
Desviar	87 opções	42%
Peugeot	64 opções	35%
Citroën	55 opções	29%

Programas de fidelidade em diferentes marcas

A Stellantis opera 9 programas distintos de fidelidade à marca com 6,3 milhões de membros ativos. Investimento total do programa de fidelidade: 87 milhões de euros em 2022.

Canais diretos de vendas online e concessionária

Stellantis mantém 5.400 concessionárias em todo o mundo. As vendas on -line representaram 15,7% do total de vendas de veículos em 2022, totalizando € 22,6 bilhões.

Canal de vendas	Vendas totais	Penetração de mercado
Vendas de concessionárias	€ 126,4 bilhões	84.3%
Vendas diretas on -line	€ 22,6 bilhões	15.7%

Stellantis N.V. (STLA) - Modelo de negócios: canais

Redes de concessionária autorizadas globalmente

A Stellantis opera com mais de 6.100 concessionárias em 130 países a partir de 2023. Remotes de distribuição de concessionárias globais:

Região	Número de concessionárias	Cobertura de mercado
Europa	2,750	42% da rede total
América do Norte	1,850	30% da rede total
América latina	850	14% da rede total
Oriente Médio/África	400	7% da rede total
Ásia -Pacífico	250	4% da rede total

Plataformas de vendas on -line

Os canais de vendas digitais incluem:

• Sites de comércio eletrônico específicos da marca
• Mercados automotivos de terceiros
• Configuração on -line direta e plataformas de compra

Aplicativos móveis para configuração de veículo

As marcas Stellantis oferecem 12 aplicativos móveis distintos, com 4,2 milhões de usuários mensais ativos nas plataformas Jeep, Peugeot, Citroën, Fiat e Alfa Romeo.

Marketing digital e engajamento de mídia social

Métricas de mídia social a partir do quarto trimestre 2023:

• Seguidores do Instagram: 15,3 milhões
• Seguidores do Facebook: 22,7 milhões
• Assinantes do YouTube: 3,6 milhões
• Seguidores do LinkedIn: 1,2 milhão

Sites diretos do fabricante

A Stellantis mantém 14 sites específicos da marca com 42,6 milhões de visitantes mensais exclusivos nos mercados globais.

Marca	Visitantes mensais do site	Mercado primário
Jipe	8,3 milhões	América do Norte
Peugeot	7,5 milhões	Europa
Fiat	6,2 milhões	Europa/América Latina
Citroën	5,4 milhões	Europa
Desviar	4,7 milhões	América do Norte

Stellantis N.V. (STLA) - Modelo de negócios: segmentos de clientes

Consumidores individuais em vários níveis de renda

A Stellantis atende a consumidores com veículos em varia de preços de aproximadamente € 15.000 a 100.000 €. Em 2023, a empresa vendeu 6,1 milhões de veículos globalmente, visando diversos segmentos de renda.

Segmento de renda	Marcas de veículos	Faixa de preço médio
Baixa renda	Fiat, Citroen	€15,000 - €25,000
Renda média	Peugeot, Opel	€25,000 - €50,000
Alta renda	Jeep, Alfa Romeo	€50,000 - €100,000

Clientes de veículos comerciais e de frota

A Stellantis gera receita significativa com vendas de veículos comerciais, com 2023 vendas de frotas atingindo aproximadamente 750.000 unidades.

• Vendas de van comercial: 450.000 unidades
• Vendas de caminhões e veículos pesados: 200.000 unidades
• Veículos de frota especializados: 100.000 unidades

Consumidores ambientalmente conscientes

Em 2023, a Stellantis cometeu € 30 bilhões à eletrificação, direcionando os consumidores que buscam transporte sustentável.

Categoria de veículo elétrico	2023 Volume de vendas	Participação de mercado projetada
Veículos elétricos da bateria	310.000 unidades	5.1%
Veículos híbridos plug-in	220.000 unidades	3.6%

Entusiastas automotivos orientados a tecnologia

A Stellantis investiu 4,5 bilhões de euros em inovação tecnológica e sistemas avançados de assistência ao motorista em 2023.

• Recursos de conectividade avançada
• Capacidades de direção autônomos de nível 2
• Tecnologias integradas de veículos inteligentes

Mercados globais

A Stellantis opera em várias regiões com penetração estratégica no mercado.

Região	2023 vendas de veículos	Quota de mercado
Europa	3,2 milhões de unidades	21.3%
América do Norte	2,1 milhões de unidades	14.7%
Mercados emergentes	800.000 unidades	5.6%

Stellantis N.V. (STLA) - Modelo de negócios: estrutura de custos

Altas despesas de pesquisa e desenvolvimento

Em 2022, a Stellantis investiu 10,4 bilhões de euros em despesas de pesquisa e desenvolvimento. Para o ano fiscal de 2023, as despesas de P&D foram projetadas em aproximadamente 11,2 bilhões de euros.

Ano	Despesas de P&D (bilhões de €)
2022	10.4
2023 (projetado)	11.2

Operações complexas de fabricação global

A Stellantis opera 55 fábricas em todo o mundo, com instalações de produção significativas em:

• América do Norte: 17 plantas
• Europa: 22 plantas
• América do Sul: 8 plantas
• Oriente Médio e África: 4 plantas

Região	Número de fábricas
América do Norte	17
Europa	22
Ámérica do Sul	8
Oriente Médio e África	4

Investimento significativo em tecnologias de veículos elétricos

Stellantis cometeu € 30 bilhões a 2025 para eletrificação e desenvolvimento de software. Até 2030, a empresa planeja investir € 50 bilhões em tecnologias de veículos elétricos e híbridos.

Custos de marketing e desenvolvimento de marca

Em 2022, a Stellantis gastou aproximadamente 3,8 bilhões de euros em despesas de marketing e publicidade em suas 14 marcas automotivas.

Despesas de gerenciamento da cadeia de suprimentos e logística

Os custos anuais da cadeia de suprimentos para Stellantis foram estimados em 12,5 bilhões de euros em 2022, cobrindo compras, logística e gerenciamento de inventário.

Categoria de custo	Despesa anual (bilhão de €)
Gestão da cadeia de abastecimento	12.5
Marketing e publicidade	3.8

Stellantis N.V. (STLA) - Modelo de negócios: fluxos de receita

Vendas de veículos em várias marcas

Em 2022, a Stellantis relatou receitas totais de € 179,9 bilhões. Repartição de vendas de veículos por marca:

Marca	Receita (€ bilhão)
Jipe	23.4
Bater	18.7
Peugeot	22.1
Fiat	16.5
Citroën	15.9

Serviços de financiamento automotivo

A Stellantis Financial Services gerou € 2,5 bilhões em receita em 2022, com:

• Portfólio de financiamento total de € 57,8 bilhões
• Volume médio de empréstimo de € 36.500 por veículo
• Taxa de juros média de 4,7%

Pós-venda peças e receita de serviço

Stellantis gerou 23,6 bilhões de euros a partir de peças e serviços em 2022:

Categoria de serviço	Receita (€ bilhão)
Vendas originais de peças	12.4
Serviços de reparo	7.9
Acessórios	3.3

Programas estendidos de garantia e manutenção

A receita prolongada da garantia atingiu € 3,2 bilhões em 2022:

• Cobertura de garantia padrão: 3 anos/36.000 milhas
• Custo médio da garantia estendida: € 850 por veículo
• Cobertura do programa de manutenção: até 5 anos

Serviços baseados em mobilidade e assinatura

Os serviços de mobilidade geraram € 1,7 bilhão em 2022:

• Receita de plataformas de compartilhamento de carros: € 580 milhões
• Serviços de assinatura: € 670 milhões
• Soluções de mobilidade digital: € 450 milhões

Stellantis N.V. (STLA) - Canvas Business Model: Value Propositions

You're looking at the core offerings Stellantis N.V. is pushing to the market as of late 2025. It's a pragmatic mix, balancing the push for electric with the reality of consumer demand for familiar powertrains.

Stellantis is executing a multi-energy strategy, moving away from a purely BEV-centric roadmap to incorporate Internal Combustion Engine (ICE), Plug-in Hybrid (PHEV), and Mild Hybrid (MHV) options. The underlying architecture supports this flexibility; the company is consolidating about 20 existing platforms into five scalable BEV platforms (STLA Small, Medium, Large, and Frame) that can handle various powertrains. For batteries, the goal is a combined capacity of 130 GWh by 2025.

The company's long-term electrification targets remain: 100% BEV sales in Europe and 50% in the U.S. by 2030. For the immediate term, Transport & Environment expects Stellantis to reach a BEV share of 18% in 2025.

The hybrid segment is a current strength. In the first half of 2025, Stellantis continued to lead the hybrid vehicle segment in EU30, with sales up +4.2pp year-to-date. By August 2025, Stellantis led the HEV segment with a share exceeding 18%. Furthermore, for September 2025 Year-to-Date results, the hybrid market share stood at 15.2%, representing a 4.1pp increase versus September 2024.

Here's a look at the multi-energy product mix data as of late 2025:

Metric	Value/Target	Region/Context
Expected BEV Share	18%	2025 (T&E Expectation)
Hybrid Segment Share (YTD)	15.2%	September 2025 YTD, EU30
Hybrid Segment Growth (YoY)	+4.1pp	vs. September 2024
Platform Consolidation	From 20 to 5	STLA Platforms
Battery Capacity Target	130 GWh	By 2025

In North America, the focus is on rugged, high-margin vehicles from Jeep and Ram. The third quarter of 2025 showed strong momentum, with Stellantis reporting 324,825 vehicles sold, marking an 11% total sales increase for the Jeep brand and a 26% jump in Ram retail sales year-over-year.

Specific performance highlights for these key brands in U.S. Q3 2025 include:

• Jeep Wrangler total sales up 18% year-over-year.
• Jeep Gladiator total sales increased 43% year-over-year.
• Jeep Wagoneer posted a massive 122% gain year-over-year.
• The return of the HEMI® V8 to the Ram 1500 resulted in initial units selling in about five days on dealer lots.
• Jeep Wrangler 4xe maintained its title as America's best-selling PHEV through July 31, 2025.
• Jeep Grand Cherokee 4xe held the No. 3 spot among best-selling PHEVs in the U.S. through July 31, 2025.

For European and emerging markets, Stellantis is prioritizing affordable B-segment vehicles. The Fiat Grande Panda is a key model here, and order intake for it, alongside the Citroën C3/Aircross and Opel Frontera, surged in Q3 2025. The entry-level version of the Citroën ë-C3 starts at €19,990 in 2025.

In terms of segment rankings in Europe as of late 2025:

• FIAT Panda was leading the Segment A market year-to-date September 2025.
• Citroën C3, Opel Corsa, and Peugeot 208 were in the top five of the B segment in September 2025 YTD.
• The Opel/Vauxhall Corsa was the #1 B-Hatch year-to-date August 2025 in both Germany and the UK.
• The FIAT Grande Panda topped the B-BEV segment in August 2025.

Stellantis Pro One is delivering consistent leadership in the Commercial Vehicle (CV) space in Europe. In January 2025, the division achieved a CV market share of 29.5% in the total EU29 market. By April 2025, this share grew to 31.1%. For the first half of 2025, Stellantis Pro One reached nearly 30% market share in the LCV segment, gaining 1.4pp compared to H1 2024. The division also leads the BEV LCV segment in Europe. To give context to the division's importance, in 2023, commercial vehicles accounted for one-third of Stellantis's €189.5 billion Net revenue.

The push into connected services involves significant investment and a clear revenue target. Stellantis plans to invest over €33.8 billion through 2025 to execute its software transformation. The goal for this segment is to generate approximately $22.5 billion in incremental annual revenues by 2030. This is being built on the deployment of three AI-powered platforms starting in 2024: STLA Brain, STLA SmartCockpit, and STLA AutoDrive.

Stellantis N.V. (STLA) - Canvas Business Model: Customer Relationships

You're looking at how Stellantis N.V. manages its connection with buyers and dealers in late 2025, and honestly, the picture is mixed. On one hand, the company is actively trying to mend fences with its dealership network, but on the other, customer satisfaction scores for its core US brands are lagging behind competitors.

Dedicated dealer collaboration and support to improve retail sales experience

Stellantis North America executives made dealer relationship repair a cornerstone of their 2025 strategy, aiming to provide stability after a strained period. This focus is critical because, as of early 2025, a Kerrigan Advisors survey found that 72% of surveyed dealers expressed no trust in Stellantis. The plan for 2025 included prioritizing transparency, reducing operational constraints, and maintaining a competitive and predictable incentive program to support the dealer base. This dealer support seems to be translating into some retail success; for instance, in the third quarter of 2025, Ram brand retail sales increased by 26% year-over-year, contributing to an overall U.S. total sales increase of 6% for Stellantis in that quarter. Also, to help rebuild trust, Ram introduced a new 10-year/100,000-mile powertrain warranty for its 2026 models. Initial units of the highly anticipated HEMI®-powered Ram 1500 sold in dealerships in just five days on average.

Here are some key sales performance indicators from Q3 2025 that reflect retail activity:

Brand/Metric	Q3 2025 Year-over-Year Change	Notes
Stellantis U.S. Total Sales	6% increase	Total vehicles sold: 324,825 units.
Jeep Brand Total Sales	11% increase	Wrangler sales up 18%; Wagoneer sales up 122%.
Ram Brand Retail Sales	26% increase	Driven partly by the return of the 5.7-liter HEMI V-8.
Chrysler Brand Total Sales	45% increase	Pacifica total sales up 49% year-over-year in Q3.

Brand-specific communities and loyalty programs (e.g., Mopar)

Mopar, which serves as the global name for Stellantis genuine parts and authentic accessories, actively engages enthusiasts through high-profile events and product showcases. At the SEMA Show in November 2025, Mopar debuted concept vehicles like 'The Dude' Ram 1500 and the Moparized Dodge SIXPACK Charger, demonstrating factory-backed performance parts. The Moparized Dodge SIXPACK Charger concept features the 3.0-liter turbocharged six-cylinder engine producing 558 PS and 720 Nm of torque, paired with Mopar performance upgrades. This focus on performance parts and customization helps maintain engagement within brand-specific communities, offering owners ways to personalize their vehicles beyond the standard offering.

High-touch, personalized service for premium brands (Maserati, Alfa Romeo)

Customer perception for Stellantis's mass-market brands in the U.S. is currently challenging, which suggests service and relationship gaps that likely extend to premium brands as well, though specific high-touch service metrics aren't public. The latest American Customer Satisfaction Index (ACSI) data, covering surveys through June 2025, showed Stellantis U.S. brands averaging a score of 71 out of 100, placing them at the bottom of the rankings. Ram scored the lowest at 69. For context, the overall auto industry ACSI score was 79, and the luxury segment average was 80. Alfa Romeo was specifically noted as struggling, with sales data from the first half of 2025 indicating a 50% drop compared to the first half of 2024, which points to significant customer retention issues that high-touch service must address.

Digital marketplace for a seamless, end-to-end customer journey

Stellantis has outlined a strategy to meet evolving customer needs, which includes investments in its product lineup and advertising spend to drive consumer engagement. While the company is focused on digital integration across its operations, specific, verifiable financial or statistical data regarding the penetration rate or performance metrics of a unified, end-to-end digital marketplace for late 2025 is not yet available in public reporting. The focus remains on launching new products and increasing marketing to stimulate demand, which indirectly supports the digital funnel.

Stellantis N.V. (STLA) - Canvas Business Model: Channels

You're looking at how Stellantis N.V. gets its vehicles and services into the hands of customers as of late 2025. It's a mix of old-school dealer relationships and aggressive digital expansion, so let's break down the physical and virtual routes.

Extensive Global Network of Franchised Dealerships

The traditional route remains central, especially for new and used vehicle sales across Stellantis N.V.'s many brands. In the United States alone, the company supports a network of over 2,600-plus dealers, a relationship they are actively working to strengthen in 2025 after past strains. You saw this focus at the 2025 NADA Show, where executives outlined a growth strategy aimed at restoring dealer confidence. Still, the sales performance through this channel shows volatility; for example, Q3 2025 U.S. sales were up 6% year-over-year, with 324,825 vehicles delivered, marking a positive quarter after a long slump. Conversely, Q1 2025 saw consolidated shipments globally down 9% year-over-year to 1,217 thousand units, reflecting product transitions and lower production. The dealer channel is where the rubber meets the road, literally.

Here's a snapshot of recent sales activity that flows through these physical points of sale:

Metric	Value	Period/Context
Q3 2025 U.S. Vehicle Deliveries	324,825 units	Year-over-year increase of 6%
Q1 2025 Consolidated Shipments	1,217 thousand units	Down 9% year-over-year
March 2025 New Retail Orders (U.S.)	Up 82%	Compared to March 2024
U.S. Dealership Count (Approximate)	2,600-plus	As of 2025 fact sheets

Direct-to-Consumer Online Sales Channel

Stellantis N.V. has a stated ambition to shift a significant portion of its business digitally, targeting one-third of global sales by 2030. While the 2025 actual percentage isn't public, the push is evident in digital engagement metrics. For instance, in the U.S., new retail orders in March 2025 hit their highest monthly level since June 2023, rising 82% over March 2024, which suggests strong online funnel performance feeding into dealer stock. The company is clearly focused on making the digital shopping experience seamless enough to drive concrete orders.

Free2move Mobility Services

This is Stellantis N.V.'s dedicated mobility arm, operating across car sharing, rental, and subscription models. Free2move has been on a tear, achieving a 99% revenue Compound Annual Growth Rate (CAGR) between 2021 and 2024, and it reached profitability back in 2021. The scale is growing fast; as of mid-2025 reports, they serve over six million customers. The platform integrates a fleet of 450,000 rental vehicles and manages 500,000 parking spaces. Furthermore, its Software as a Service (SaaS) platform extends its reach by supporting over 3,600 franchise partners who manage an additional 35,000 vehicles. The financial goal for this channel is clear: Stellantis is targeting €700 million in net revenues from Free2move in 2025, as part of a larger ambition for €2.8 billion by 2030.

The Free2move ecosystem is built on these key operational figures:

• Customer Base: Over six million customers.
• Rental Fleet Size: 450,000 connected vehicles.
• Parking Spaces Managed: 500,000.
• Franchise Partners Supported (SaaS): More than 3,600.
• Targeted 2025 Net Revenue: €700 million.

Aftermarket Parts and Service Network (Mopar)

The Mopar channel focuses on parts, service, and customization, which is a critical source of aftermarket revenue and customer retention. Stellantis N.V. is investing heavily to improve the speed and availability of these components. They are putting nearly $500 million into distribution upgrades, including a $388 million Metro Detroit Megahub and a $41 million new Georgia Parts Distribution Center (PDC). This investment aims to enhance service efficiency for the dealer network. The Mopar Affiliated Accessories program is also expanding, now partnering with over 40 suppliers to offer more than 1,000 aftermarket accessories, catering to the surging consumer interest in customization, especially for performance models.

Stellantis N.V. (STLA) - Canvas Business Model: Customer Segments

You're looking at the customer base for Stellantis N.V. as of late 2025, and it's a sprawling collection of buyers across continents, from high-volume fleet operators to niche luxury enthusiasts. The company's strategy hinges on managing this diversity, which is evident in the varied performance across its regions and brands.

North American high-margin truck and SUV buyers (Ram, Jeep)

This segment is the profit engine for Stellantis N.V., especially given the strong rebound in the third quarter of 2025. U.S. total sales hit 324,825 vehicles in Q3 2025, marking a 6% year-over-year increase, with September sales spiking 16% over the prior year. Shipments in North America for Q3 2025 were up 35% year-over-year, largely due to normalized inventory dynamics after prior year dealer stock reduction initiatives. Jeep brand U.S. sales grew 11% in Q3 2025, with the Wagoneer seeing an impressive 122% jump and the Gladiator up 43%. The Ram brand saw retail sales climb 26%, heavily powered by the return of the HEMI® V8 in the Ram 1500, which saw its Q3 sales rise 10%. Commercial fleet sales in the U.S. also climbed 22% in that quarter. To be fair, this high-margin segment faced headwinds earlier; North American shipments in Q2 2025 were down 25% YoY. Still, Jeep and Ram collectively delivered 13% higher sales YoY in North America for the first half of 2025.

Here's a look at the key North American brand performance in Q3 2025:

Brand/Metric	Q3 2025 U.S. Sales Volume	Year-over-Year Change
Total U.S. Sales	324,825 units	+6%
Jeep Brand Total Sales	Not specified	+11%
Ram Brand Retail Sales	Not specified	+26%
Ram 1500 Sales (Q3)	44,3449 pickups	+10%
Ram 1500 Heavy Duty Sales (Q3)	43,717 units	-11%
Commercial Fleet Sales	Not specified	+22%

European mass-market passenger car buyers across multiple segments

In Enlarged Europe, Stellantis N.V. remains a major player, though market share has seen some fluctuation due to product transitions. At the end of the first half of 2025, the company held a 17% share of the total EU30 car market, with over 1.3 million sales. By the third quarter of 2025, the EU30 passenger car market share settled at 15.4%, with passenger car sales reaching 422,000 units, up 4.4% YoY for the quarter. This segment includes buyers looking for value, where the Fiat Panda led segment A year-to-date as of September 2025, and the Citroën C3, Opel Corsa, and Peugeot 208 all ranked in the top five of the B segment.

• Peugeot held an overall market share of 15.6% in H1 2025 (+1pp vs. 2024).
• Stellantis leads the strategic hybrid segment in Europe, with a market share exceeding 18% in August 2025 YTD.
• In Q1 2025, Stellantis regained the second position in the BEV market with a market share of 13.0%.

Commercial vehicle fleet operators (LCV market leader in Europe)

Stellantis Pro One is the undisputed leader in the European Light Commercial Vehicle (LCV) market. For the first half of 2025, the LCV market share reached nearly 30%, gaining 1.4pp compared to H1 2024, even as the overall LCV market shrank by 13% year-to-date. By August 2025, the YTD market share for Stellantis Pro One was 29.5%. This dominance extends to electric LCVs, where they also lead. The overall size of the European LCV market in 2023 was 1.9 million units, with vans making up 1.7 million of that volume. In January 2025, Stellantis Pro One's electric range captured a 31% market share in the BEV LCV segment. You defintely see this strength reflected in specific markets, like the UK, where Stellantis leads the small van segment.

Premium and luxury vehicle buyers (Maserati, Alfa Romeo)

This is a smaller, but important, segment for brand halo and margin potential, though it shows significant pressure in the U.S. market as of late 2025. Alfa Romeo struggled in the U.S. during Q3 2025, with sales falling 21% year-over-year to 1,614 units. Through the first nine months of 2025, Alfa Romeo sold 4,778 vehicles in the U.S., a 30% decline YoY. However, there are bright spots; Alfa Romeo grew 55% in the premium segment in August 2025, and the Alfa Romeo Junior topped the premium B-SUV rankings in H1 2025. The Tonale crossover was the volume driver for Alfa Romeo in the U.S. with 953 deliveries in Q3 2025.

Value-conscious buyers seeking affordable B-segment vehicles

Stellantis N.V. is actively targeting value-conscious buyers, particularly with its 'Smart Car' platform strategy in Europe. Shipments of the four Smart Cars-Citroën C3/C3 Aircross, Opel/Vauxhall Frontera, and Fiat Grande Panda-increased 45% sequentially in Q2 2025 compared to Q1 2025. The launch of the Fiat Grande Panda is specifically aimed at the B segment, which is described as the richest and most contested in the European market. In Q3 2025, the strong rise in sales of the Citroën C3/C3 Aircross, FIAT Grande Panda, and Opel Frontera helped drive passenger car sales growth. In Q1 2025, the introduction of the Citroën C3 Aircross, Opel Frontera, and Fiat Grande Panda provided opportunities to increase shipments of B-segment vehicles in the following periods. Finance: draft 13-week cash view by Friday.

Stellantis N.V. (STLA) - Canvas Business Model: Cost Structure

You're looking at the major drains on Stellantis N.V.'s cash flow as of late 2025, which is dominated by transformation costs and external pressures. Honestly, the cost structure right now reflects a company making massive, expensive bets on the future while dealing with immediate trade headwinds.

High Capital Expenditure for Future Platforms

Stellantis N.V. is pouring significant capital into its product pipeline, which shows up clearly in the CapEx figures. For the trailing twelve months ending June 2025, the cash flow for capital expenditures stood at $-11,558.67 Mil. This spending is directed toward the STLA platform family to support ICE, hybrid, and BEV powertrains. To give you a sense of the scale, Capitalized development expenditures (excluding borrowing costs) for the first half of 2025 were 17.9 percent lower compared to the same period in 2024, suggesting some moderation after heavy initial investment waves. Still, CapEx and R&D expenditures in H1 2025 were substantial enough to contribute to negative Industrial Free Cash Flow.

Restructuring and Impairment Charges

The transition is not cheap, and Stellantis booked major one-time hits in the first half of 2025. The company recorded €3.3 billion in pre-tax net charges for H1 2025. These charges are tied to painful but necessary actions like platform impairments and program cancellations, including the discontinuation of the hydrogen fuel cell technology development program. When you combine this with the initial tariff impact, the total charges cited reached approximately €3.6 billion for the first half. These moves are part of a larger, multi-year restructuring plan aimed at aligning capacity with evolving demand.

Tariff Impact on Operations

The new U.S. tariff environment is a direct, quantifiable cost. Stellantis updated its estimate for the full year 2025 net tariff impact to approximately €1.5 billion. The initial blow in H1 2025 was €0.3 billion, meaning the bulk of the financial pressure, around €1.2 billion (or $1.4 billion), is expected in the second half of 2025. This trade friction directly hurt volumes; reduced sales and production due to these import tariffs caused a 25% year-over-year drop in North American shipments in Q2 2025.

Raw Material and Component Costs

Beyond fixed costs, the variable costs of production are under pressure. Higher industrial costs factored into the H1 2025 performance challenges. Specifically, the Cost of revenues decrease in H1 2025 was partially offset by costs related to supplier claims and platform impairments. As Stellantis scales up its 75 planned BEV models by 2030, managing the cost of battery components remains a critical, ongoing expense factor.

Labor Costs and Contractual Commitments

Labor costs are locked in by recent, significant agreements with the United Auto Workers (UAW). The ratified contract, which passed with 68.8% approval from Stellantis workers, runs through April 2028. This deal mandates a 25% base wage increase over the contract term. Here's the quick math on the wage structure changes:

Wage Component	Stellantis UAW Rate/Increase
Top Wage Tier (with COLA)	Surpasses $42 per hour
Starting Wages (with COLA)	Rise by 67% to more than $30 per hour
Temporary Worker Increase	165% pay increase over the contract life

To manage headcount and improve competitiveness, Stellantis also offered generous separation packages, with some UAW members reportedly offered buyouts up to $72,000 in 2025. The company also committed to investments, including a $3.2 billion battery plant and $1.5 billion for a new mid-size truck factory in Illinois under the tentative agreement.

Stellantis N.V. (STLA) - Canvas Business Model: Revenue Streams

You're looking at the core ways Stellantis N.V. brings in cash as of late 2025, which is a critical view given the tough year they've had. The revenue picture is dominated by vehicle sales, but the mix is shifting, and the financial services arm is a steady contributor.

The top-line performance shows the volatility of the current market. Net revenues for H1 2025 were reported at €74.3 billion, which was down 13% compared to H1 2024. This was followed by a sequential improvement in Q3 2025, where Net revenues hit €37.2 billion, marking a 13% year-over-year increase compared to Q3 2024. To give you a sense of the flow, Q1 2025 Net revenues were €35.8 billion.

The primary revenue stream is, without question, Sales of new vehicles (ICE, Hybrid, BEV) to dealers and fleets. While specific revenue segmentation by powertrain for 2025 isn't fully detailed in the latest reports, the product mix is evolving. Stellantis is clearly pushing electrification, as evidenced by their market positions in Q1 2025:

• Leader in the hybrid segment with a market share of 15.5%.
• Regained the second position in the BEV market with a market share of 13.0%.

Overall vehicle movement was also a factor; H1 2025 saw consolidated shipments fall to 2.7 million units, a 7% drop year-over-year. In Q1 2025, consolidated shipments were 1,217 thousand units, down 9% versus Q1 2024. The company is investing heavily to secure future sales, announcing a strategic $13 billion investment program in the U.S. over four years.

The second major pillar is Financial services revenue from vehicle financing and leasing (e.g., Leasys). While the most granular data available is from the end of 2024, it shows the scale of this operation. Leasys, the joint venture with Crédit Agricole, saw its Total Earning Assets exceed €10.2 billion by the end of 2024. The revenue generated from this segment in 2024 included:

• Margin on Leasing: €230 million.
• Margin on Services: €93 million.

This financial engine is designed to support vehicle sales penetration, which increased by 21 points in the Long-Term Rental channel in 2024 compared to 2023.

Aftermarket parts, accessories, and service revenue (Mopar) is the third key stream, often grouped within the overall financial reporting but essential for aftermarket profitability. Specific 2025 revenue figures for Mopar are not explicitly broken out in the H1 or Q3 releases, but the focus on product launches and inventory management is meant to support this area going forward. The company is managing external pressures, updating its estimate for the net tariff impact in 2025 to approximately €1.5 billion, of which €0.3 billion was incurred in H1 2025.

Finally, Software and Data-as-a-Service offerings represent the emerging revenue stream. Specific financial contributions for 2025 are not yet itemized in the high-level results provided, but the strategic direction points toward future monetization of connected services. The company is making significant investments in R&D, which was a factor in the Industrial free cash flow outflow of (€3.0 billion) in H1 2025.

Here's a snapshot of the confirmed revenue and related scale metrics:

Revenue Component/Metric	Latest Reported Amount	Period/Context
Net Revenues	€74.3 billion	H1 2025
Net Revenues	€37.2 billion	Q3 2025
Net Revenues	€35.8 billion	Q1 2025
Total Earning Assets (Leasys)	€10.2 billion	End of 2024
Margin on Leasing (Leasys)	€230 million	2024
Margin on Services (Leasys)	€93 million	2024
Estimated Net Tariff Impact	€1.5 billion	Full Year 2025 Estimate

The revenue generation is clearly tied to volume recovery and managing the transition across geographies. For instance, North America saw a 23% net revenue decline in H1 2025, while South America showed growth.