TowneBank (TOWN): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el plan estratégico de Townebank (Town), una potencia regional que transforma la banca tradicional a través de un lienzo de modelo de negocio meticulosamente elaborado. Al combinar servicios locales personalizados con infraestructura digital de vanguardia, TownEbank ha forjado un nicho único en el panorama financiero competitivo de Virginia y Carolina del Norte, ofreciendo a los clientes una experiencia bancaria integral que va mucho más allá de las simples transacciones. Desde la banca de relación centrada en la comunidad hasta soluciones innovadoras de gestión de patrimonio, esta institución financiera demuestra cómo un modelo de negocio bien diseñado puede crear un valor sostenible tanto para los clientes como para las partes interesadas.

Townebank (Town) - Modelo de negocios: asociaciones clave

Asociaciones comerciales locales y cámaras de comercio

Townebank mantiene asociaciones estratégicas con múltiples cámaras de comercio regionales, que incluyen:

Organización	Ubicación	Detalles de la asociación
Cámara de Hampton Roads	Norfolk, VA	Membresía activa de redes comerciales
Cámara de Comercio de Virginia Beach	Virginia Beach, VA	Participante del programa de apoyo para pequeñas empresas

Prestamistas hipotecarios y empresas inmobiliarias

Townebank colabora con socios inmobiliarios clave:

• Largo & Foster Real Estate
• Berkshire Hathaway HomeServices
• Century 21 Chesapeake

Compañías de seguros y proveedores de gestión de patrimonio

Pareja	Tipo de colaboración	Servicios
Seguro nacional	Distribución de productos de seguro	Referencias de seguros hipotecarios y personales
Raymond James Financial	Asociación de gestión de patrimonio	Servicios de asesoramiento de inversiones

Organizaciones comunitarias y redes sin fines de lucro

Townebank apoya las asociaciones locales sin fines de lucro:

• United Way of Hampton Roads
• Foodbank del sureste de Virginia
• Hospital de niños de las hijas del rey

Proveedores de servicios de tecnología y socios fintech

Socio tecnológico	Servicios proporcionados	Año de implementación
Jack Henry & Asociado	Soluciones de software de banca central	2018
Fiserv	Plataformas de banca digital	2019

Townebank (Town) - Modelo de negocios: actividades clave

Servicios bancarios comerciales y personales

A partir del cuarto trimestre de 2023, Townebank reportó activos totales de $ 16.2 mil millones y depósitos totales de $ 13.8 mil millones. El banco opera 68 sucursales de servicio completo en Virginia y Carolina del Norte.

Categoría de servicio bancario	Volumen total (2023)
Préstamos comerciales	$ 5.6 mil millones
Cuentas corrientes personales	127,500 cuentas activas
Cuentas corrientes de negocios	38,200 cuentas activas

Préstamo hipotecario y origen de préstamos

En 2023, TownEbank procesó préstamos hipotecarios por un total de $ 1.2 mil millones con un tamaño de préstamo promedio de $ 342,000.

• Originaciones de hipotecas residenciales: $ 892 millones
• Préstamos inmobiliarios comerciales: $ 310 millones
• Tasa promedio de aprobación de la hipoteca: 76.4%

Aviso de gestión de patrimonio e inversiones

La división de gestión de patrimonio de Townebank gestionó $ 3.9 mil millones en activos al 31 de diciembre de 2023.

Servicios de gestión de patrimonio	Activos totales bajo administración
Carteras de inversión personal	$ 2.1 mil millones
Planificación de jubilación	$ 1.2 mil millones
Servicios de confianza	$ 600 millones

Desarrollo de la plataforma de banca digital

En 2023, Townebank invirtió $ 12.7 millones en actualizaciones de infraestructura digital y tecnología.

• Usuarios de banca móvil: 89,400
• Transacciones bancarias en línea: 4.2 millones por trimestre
• Inversiones de seguridad de plataforma digital: $ 3.5 millones

Compromiso comunitario y expansión del mercado local

Townebank se expandió a 4 nuevas sucursales en 2023, centrándose en los mercados de Virginia y Carolina del Norte.

Área de inversión comunitaria	Contribución total
Subvenciones de desarrollo comunitario local	$ 2.3 millones
Programas de apoyo para pequeñas empresas	$ 1.7 millones
Iniciativas de desarrollo económico local	$ 1.1 millones

Townebank (Town) - Modelo de negocios: recursos clave

Red bancaria regional

Townebank opera con una fuerte presencia en 9 condados en Virginia y Carolina del Norte, con 67 oficinas de banca de servicio completo al 31 de diciembre de 2022.

Presencia geográfica	Número de ubicaciones
Oficinas bancarias totales	67
Condados atendidos	9

Profesionales financieros y gestión de relaciones

Townebank emplea a aproximadamente 1,085 empleados equivalentes a tiempo completo al 31 de diciembre de 2022.

• Equipos especializados en banca comercial y minorista
• Experimentado liderazgo senior con una tenencia promedio de más de 15 años
• Enfoque integral de gestión de relaciones

Tecnología de banca digital

La tecnología total y los gastos de procesamiento de datos fueron de $ 24.0 millones en 2022.

Inversión bancaria digital	Cantidad
Gastos de tecnología (2022)	$ 24.0 millones

Reservas de capital y financieros

Al 31 de diciembre de 2022:

• Activos totales: $ 13.4 mil millones
• Equidad total de los accionistas: $ 1.6 mil millones
• Relación de capital de nivel 1: 13.61%
• Relación total de capital basado en el riesgo: 14.82%

Conocimiento del mercado local

Townebank tiene una presencia concentrada en Hampton Roads, Virginia, con una profunda integración comunitaria y comprensión del mercado local.

Concentración de mercado	Detalles
Mercado principal	Hampton Roads, Virginia
Estado del banco comunitario	Fuerte presencia local

Townebank (Town) - Modelo de negocios: propuestas de valor

Soluciones bancarias personalizadas para comunidades locales

A partir del cuarto trimestre de 2023, Townebank atiende a 24 mercados en Virginia y Carolina del Norte con activos totales de $ 14.4 mil millones. El banco mantiene 70 sucursales y brinda servicios financieros personalizados a las comunidades locales.

Cobertura del mercado	Activos totales	Número de ramas
24 mercados	$ 14.4 mil millones	70 ramas

Tasas de interés competitivas y productos financieros

Townebank ofrece tarifas competitivas en múltiples líneas de productos:

Producto	Rango de tasas de interés
Cuentas de ahorro personal	0.50% - 2.25%
Cuentas del mercado monetario	1.75% - 3.50%
Certificado de depósitos	3.25% - 4.75%

Servicios integrales de gestión de patrimonio

Townebank Investment Group administra aproximadamente $ 3.2 mil millones en activos de gestión de patrimonio a partir de 2023.

• Planificación financiera personal
• Consultoría de estrategia de jubilación
• Gestión de la cartera de inversiones
• Servicios de planificación patrimonios

Convenientes plataformas de banca digital y móvil

Estadísticas de la plataforma de banca digital para 2023:

Usuarios bancarios digitales	Descargas de aplicaciones móviles	Volumen de transacciones en línea
187,000 usuarios activos	62,500 descargas	3.4 millones de transacciones mensuales

Fuerte compromiso con el desarrollo económico local

En 2023, Townebank proporcionó $ 425 millones en préstamos para pequeñas empresas e inversiones de desarrollo comunitario en sus mercados regionales.

Préstamos para pequeñas empresas	Inversiones de desarrollo comunitario
$ 425 millones	$ 87.6 millones

Townebank (Town) - Modelo de negocios: relaciones con los clientes

Enfoque bancario de relaciones personales

Townebank mantiene 63 sucursales de servicio completo en Virginia y Carolina del Norte a partir de 2023. El banco atiende a aproximadamente 214,000 cuentas de clientes con una estrategia bancaria personalizada.

Gerentes de relaciones dedicadas

Segmento de clientes	Gerentes dedicados	Tamaño promedio de la cartera
Clientes comerciales	87 gerentes de relaciones	42 cuentas comerciales por gerente
Banca personal	112 banqueros personales	1.914 relaciones individuales de clientes

Atención al cliente multicanal

• Ramas físicas: 63 ubicaciones
• Banca en línea: 178,000 usuarios digitales activos
• Aplicación de banca móvil: 142,000 usuarios de aplicaciones móviles
• Centro de llamadas: atención al cliente 24/7

Compromiso del cliente centrado en la comunidad

Townebank invirtió $ 3.2 millones en programas de desarrollo comunitario en 2022, apoyando 276 eventos e iniciativas de la comunidad local.

Servicios de asesoramiento financiero a medida

Servicio de asesoramiento	Número de clientes	Tarifa de servicio promedio
Gestión de patrimonio	12,500 clientes	0.75% de los activos bajo administración
Planificación de jubilación	8.900 clientes	Tarifa de consulta anual de $ 1,200

Townebank (Town) - Modelo de negocios: canales

Red de sucursales bancarias físicas

Townebank opera 74 ramas de servicio completo en Virginia y Carolina del Norte a partir de 2023.

Estado	Número de ramas
Virginia	53
Carolina del Norte	21

Plataforma bancaria en línea

La plataforma digital de Townebank es compatible con Más de 85,000 usuarios bancarios en línea activos.

• Plataforma basada en la web disponible 24/7
• Características de gestión de cuentas
• Seguimiento del historial de transacciones
• Servicios de pago de facturas

Aplicación de banca móvil

Las descargas de aplicaciones móviles alcanzaron 62,500 a partir del cuarto trimestre de 2023.

Plataforma	Calificación de la tienda de aplicaciones
Apple iOS	4.7/5
Google Android	4.6/5

Servicios de banca telefónica

Townebank mantiene un Centro de llamadas de servicio al cliente dedicado con un tiempo de respuesta promedio de 2.5 minutos.

Red de cajeros automáticos y asociaciones

Townebank proporciona acceso a 120 cajeros automáticos patentados y participa en más de 30,000 redes de cajeros automáticos en todo el país.

Tipo de cajero automático	Número de ubicaciones
Cajeros automáticos	120
ATM de red de socios	30,000+

Townebank (Town) - Modelo de negocios: segmentos de clientes

Empresas pequeñas a medianas

Townebank sirve aproximadamente 10,000 pequeñas a medianas empresas en Virginia y Carolina del Norte. Los activos totales de banca comercial al cuarto trimestre de 2023 fueron de $ 2.3 mil millones.

Segmento de negocios	Número de clientes	Tamaño promedio del préstamo
Negocios minoristas	4,500	$375,000
Servicios profesionales	3,200	$425,000
Fabricación	1,800	$650,000
Empresas tecnológicas	500	$550,000

Clientes bancarios individuales locales

Townebank mantiene 170,000 cuentas individuales de clientes con depósitos de banca personal total de $ 6.7 mil millones en 2023.

• Saldo promedio de la cuenta corriente personal: $ 12,500
• Penetración de la cuenta de ahorro: 68% de los clientes
• Usuarios de banca digital: 85,000 clientes activos en línea/móvil

Clientes de gestión de patrimonio

El segmento de gestión de patrimonio gestiona $ 1.9 mil millones en activos a diciembre de 2023.

Segmento de clientes	Número de clientes	Valor de cartera promedio
Individuos de alto patrimonio	2,300	$ 1.2 millones
Planificación de jubilación	4,500	$650,000
Gestión de inversiones	3,200	$450,000

Inversores inmobiliarios comerciales

La cartera de bienes raíces comerciales totalizó $ 3.5 mil millones en 2023, con 620 relaciones activas de inversores.

• Inversiones de propiedades multifamiliares: $ 1.2 mil millones
• Inversiones de construcción de oficinas: $ 850 millones
• Inversiones de propiedad minorista: $ 650 millones
• Inversiones de propiedad industrial: $ 500 millones

Organizaciones sin fines de lucro y comunitarias

Townebank apoya 350 organizaciones sin fines de lucro con relaciones bancarias totales valoradas en $ 180 millones en 2023.

Tipo de organización	Número de clientes	Valor total de la relación bancaria
Instituciones educativas	85	$ 42 millones
Organizaciones de atención médica	65	$ 38 millones
Fundamentos de la comunidad	120	$ 55 millones
Organizaciones religiosas	80	$ 45 millones

Townebank (Town) - Modelo de negocios: Estructura de costos

Operación de rama y gastos de mantenimiento

Townebank informó que los gastos totales relacionados con las sucursales de $ 42.6 millones en 2023, que incluye:

• Costos de alquiler y mantenimiento de las instalaciones: $ 18.2 millones
• Gastos de servicios públicos e infraestructura: $ 7.4 millones
• Equipo de rama y actualizaciones de tecnología: $ 12.3 millones
• Seguridad e infraestructura física: $ 4.7 millones

Categoría de gastos	Cantidad de 2023 ($)	Porcentaje de total
Alquiler de instalaciones	18,200,000	42.7%
Utilidades	7,400,000	17.4%
Actualizaciones tecnológicas	12,300,000	28.9%
Seguridad	4,700,000	11.0%

Tecnología e inversiones en infraestructura digital

Los gastos relacionados con la tecnología para 2023 totalizaron $ 37.5 millones, que incluyen:

• Mantenimiento del sistema bancario central: $ 15.2 millones
• Inversiones de ciberseguridad: $ 8,9 millones
• Desarrollo de la plataforma de banca digital: $ 10.4 millones
• Infraestructura de TI y servicios en la nube: $ 3 millones

Salarios y beneficios de los empleados

Los gastos de compensación total para 2023 fueron de $ 128.6 millones:

• Salarios base: $ 92.3 millones
• Bonos de rendimiento: $ 18.7 millones
• Beneficios de atención médica y jubilación: $ 17.6 millones

Costos de marketing y adquisición de clientes

Los gastos de marketing para 2023 alcanzaron $ 12.8 millones:

• Marketing digital: $ 5.6 millones
• Publicidad tradicional: $ 4.2 millones
• Programas de adquisición de clientes: $ 3 millones

Cumplimiento regulatorio y gastos de gestión de riesgos

Los costos relacionados con el cumplimiento en 2023 ascendieron a $ 22.4 millones:

• Informes regulatorios y documentación: $ 9.6 millones
• Sistemas de gestión de riesgos: $ 7.2 millones
• Personal legal y de cumplimiento: $ 5.6 millones

Categoría de gastos de cumplimiento	Cantidad de 2023 ($)	Porcentaje de total
Informes regulatorios	9,600,000	42.9%
Sistemas de gestión de riesgos	7,200,000	32.1%
Personal de cumplimiento	5,600,000	25.0%

Townebank (Town) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos e inversiones

Para el año fiscal 2023, TownEbank informó ingresos por intereses netos de $ 443.4 millones. La cartera de préstamos totales del banco fue de aproximadamente $ 12.6 mil millones, generando importantes ingresos por intereses.

Categoría de préstamo	Saldo total del préstamo	Ingresos por intereses
Inmobiliario comercial	$ 5.2 mil millones	$ 187.6 millones
Hipoteca residencial	$ 3.8 mil millones	$ 136.5 millones
Préstamos al consumo	$ 2.1 mil millones	$ 76.3 millones

Tarifas de servicio bancario

Los ingresos por tarifas de servicio para 2023 totalizaron $ 92.7 millones, derivados de varios servicios bancarios.

• Tarifas de mantenimiento de la cuenta: $ 37.2 millones
• Tarifas de transacción: $ 28.5 millones
• Tarifas de cajeros automáticos y tarjetas de débito: $ 15.4 millones
• Tarifas de sobregiro: $ 11.6 millones

Tarifas de origen de la hipoteca

Las tarifas de origen de la hipoteca en 2023 ascendieron a $ 24.6 millones, con un total de 3.750 préstamos hipotecarios.

Tipo de hipoteca	Número de préstamos	Tarifas de origen
Compra residencial	2,450	$ 16.3 millones
Refinanciación	1,300	$ 8.3 millones

Cargos de gestión de patrimonio y servicio de asesoramiento

Los ingresos de gestión de patrimonio para 2023 alcanzaron $ 58.4 millones, con activos bajo administración por un total de $ 4.2 mil millones.

• Tarifas de planificación financiera: $ 22.6 millones
• Servicios de asesoramiento de inversiones: $ 25.8 millones
• Servicios de planificación de fideicomiso y patrimonio: $ 10 millones

Ingresos de servicios de gestión del tesoro

Los servicios de gestión del tesoro generaron $ 37.5 millones en ingresos durante 2023, atendiendo a 1,850 clientes comerciales.

Categoría de servicio	Ganancia	Número de clientes
Gestión de efectivo	$ 15.2 millones	980
Procesamiento de pagos	$ 12.3 millones	650
Gestión de liquidez	$ 10 millones	220

TowneBank (TOWN) - Canvas Business Model: Value Propositions

High-touch, personalized relationship banking model.

TowneBank operates with a focus on relationships, which is evident in its operational footprint and service delivery.

• Operates over 60 banking offices across Hampton Roads, Central Virginia, Northeastern and Central North Carolina, and the Outer Banks.
• Loan volume for residential mortgage banking increased to $636.36 million in third quarter 2025 from $598.18 million in third quarter 2024.

Single-source access to banking, insurance, mortgage, and wealth services.

The value proposition includes an integrated suite of services delivered through affiliated companies, supporting a comprehensive client relationship.

Service Area	Metric/Data Point	Period/Date
Wealth Management (AUM)	$5.9 billion	End of Q2 2025
Insurance Revenue (Gross)	$30.9 million	Q2 2025
Property Management Revenue	$13.53 million	Q3 2025
Mortgage Banking Income	$13.12 million	Q3 2025

Local decision-making authority for faster commercial lending.

Experienced local bankers provide expertise and facilitate quicker decisions, a core tenet of the Main Street strategy.

• Total loans held for investment reached $13.38 billion as of September 30, 2025.
• The bank targets annualized core loan growth in the mid-single digits for fiscal year 2025.

Main Street approach focused on community and member service.

The bank's mission is Serving Others and Enriching Lives, which translates into specific operational metrics and a focus on core deposit stability.

• Noninterest-bearing deposits were $5.14 billion, representing 31.09% of total deposits at September 30, 2025.
• Noninterest-bearing deposits increased 20.43% compared to September 30, 2024.

Financial stability with a total risk-based capital ratio of 14.49%.

TowneBank maintains a strong capital position, which supports its conservative balance sheet management.

Capital Metric (Preliminary)	Ratio as of September 30, 2025
Total Risk-Based Capital Ratio	13.99%
Common Equity Tier 1 Capital Ratio	11.18%
Tier 1 Risk-Based Capital Ratio	11.23%
Tier 1 Leverage Capital Ratio	9.84%

Total assets stood at $19.68 billion at September 30, 2025.

TowneBank (TOWN) - Canvas Business Model: Customer Relationships

You're focused on how TowneBank (TOWN) maintains its core value proposition in a growing, acquisitive environment. The customer relationship model is central to their strategy, built on high-touch service rather than pure scale.

Dedicated relationship managers for commercial and private banking.

The Private Banking segment explicitly offers the highest level of expertise and personal attention from a banker who is totally dedicated to the member's unique financial needs. These Private Bankers are experienced lenders and banking relationship managers who take an individualized approach to each member. For business clients, TowneBank emphasizes that you get a dedicated banker who can guide you through financial decisions for your business. This structure is reinforced by the bank's growth through acquisitions, such as the September 2025 addition of Old Point National Bank, where the goal is to maintain a personal point of contact for private banking clients within the combined entity. The Private Bankers lead a collaborative team that includes affiliated TowneBank specialists, such as those in treasury and merchant services, to ensure an integrated approach.

High-level personal attention and expertise.

The service model is designed to be concierge-like, especially for executives, business owners, and professionals. This high-touch service is supported by a large team; as of the second quarter of 2025, TowneBank had over 2,800 family members (employees) working across its footprint. The bank operates over 55 banking offices throughout Hampton Roads, Central Virginia, and Northeastern and Central North Carolina, keeping local presence strong despite asset growth to $18.26 billion as of June 30, 2025.

Member-centric culture focused on 'Serving Others and Enriching Lives.'

The bank's founding vision and ongoing mission is explicitly stated as Serving Others and Enriching Lives. This culture is meant to value all employees and members by embracing their diverse talents, perspectives, and experiences. This commitment to the culture is a key differentiator, even as total deposits reached $16.53 billion by the third quarter of 2025. The relationship focus is evident in the stability of low-cost funding, with noninterest-bearing deposits representing 31.09% of total deposits as of September 30, 2025.

Proactive financial guidance and advisory services.

The relationship managers are expected to help members develop comprehensive programs for both personal and business finances, including lending, banking, and retirement planning. This guidance is supported by the broader Towne Family of Services, which includes Wealth Management services designed to help build and maintain tailored wealth plans. The focus on relationship banking is intended to serve as a pillar of strength for members, even when growth might be challenged in the short run.

Local community engagement to foster loyalty.

Fostering loyalty is heavily tied to tangible local support through The TowneBank Foundation, which was founded in 2001. The Foundation provides charitable grants and donations to more than 200 local non-profit organizations each year. TowneBank contributes a percentage of its annual profits to the Foundation and covers 100 percent of the Foundation's administrative fees. Since its inception in 2004, the premier fundraising event, The Fall Extravaganza, has raised nearly $6 million in grants. Cumulative donations since the bank's founding in 1999 stand at $127M.

Here's a quick look at the scale and relationship metrics as of late 2025:

Metric	Value / Percentage	As of Date
Total Deposits	$16.53 billion	September 30, 2025 (Q3 2025)
Noninterest-Bearing Deposits (% of Total)	31.09%	September 30, 2025 (Q3 2025)
Total Employees (Family Members)	Over 2,800	Q2 2025
Non-Profits Supported Annually	Over 200	Current
Cumulative Donations Since 1999	$127M	Latest Reported Figure
Loan to Deposit Ratio	80.93%	September 30, 2025 (Q3 2025)

The commitment to personal service is also reflected in the structure of their banking offices and the focus on local leadership, with specific presidents named for regions like Cary, North Carolina, and officers dedicated to areas like Commercial Real Estate Finance.

• Private Bankers are always available when needed.
• Employee volunteerism is tracked, with 9,280 Hours Volunteered in a recent period.
• The bank has a 10-year total shareholder return of 178% as of June 30, 2025.
• The Fall Extravaganza has raised nearly $6 million since 2004.

Finance: draft 13-week cash view by Friday.

TowneBank (TOWN) - Canvas Business Model: Channels

You're looking at how TowneBank gets its value proposition to its customers across its markets, which is a blend of physical presence and digital tools. The strategy here is clearly relationship-driven, supported by scale.

Physical Banking Offices in Target Markets

TowneBank maintains a significant physical footprint built on its Main Street banking model. Following the acquisition and merger with Village Bank, the combined entity operates an expanded branch network of 58 offices as of June 2025. This network spans Hampton Roads, Central Virginia, and extends into Northeastern and Central North Carolina, including recent expansion into markets like Greensboro, where a Financial Center opened on October 29, 2025. The bank's total employee base supporting these channels and other services was reported at more than 2,800 family members as of Q2 2025.

The physical channel distribution supports the bank's core banking and its specialized affiliates:

Channel Component	Key Metric/Data Point	Latest Reporting Period
Total Banking Offices	58	June 2025
Insurance Revenue (Towne Insurance)	$30.9 million	Q2 2025
Wealth Management AUM (Towne Wealth Management)	$5.9 billion	End of Q2 2025
Mortgage Banking Income (TowneBank Mortgage)	$14.1 million	Q2 2025

Digital Channels: Online and Mobile Banking

For all segments, digital access is a core component of convenience. TowneBank offers Online & Mobile Banking services, which include Person to Person Payments options. The bank's digital offerings are designed to ensure continued banking convenience alongside the physical offices. For users who had accounts at both TowneBank and Village Bank, their combined accounts were viewable after logging into TowneBank personal online banking on or after June 9, 2025.

Specialized Offices for Ancillary Services

The model integrates specialized services directly within or alongside the banking centers to offer a full suite of financial products. For instance, a single financial center, like the one in North Ridge, houses a full-service banking center, commercial and retail bankers, a mortgage lender office, Towne Insurance offices, and local wealth management team members. The insurance team at the North Ridge location consisted of a team of 21 providing risk advisory and benefits consultant services.

The wealth management division reported investment commissions income of $3.2 million for Q2 2025, showing the direct revenue generation from this channel.

Direct Sales Force for Commercial and Treasury Services

Relationship banking is executed through experienced local bankers providing high-level expertise and personal attention, empowered for local decision-making. These bankers drive the delivery of commercial and treasury services. The bank offers a full range of treasury solutions and deposit products tailored by market area. The commercial banking focus includes services like Commercial Checking, Commercial Lending, and Treasury Services.

The direct engagement model is supported by the overall employee base, which is key to delivering the bank's high-touch service pledge.

ATM Network and Zelle for Transactional Convenience

Transactional convenience is maintained through an ATM network, which is searchable alongside banking locations across Virginia and North Carolina. While a specific ATM count isn't public, the bank provides tools for locating these points of service. The digital channel also supports Person to Person Payments, which aligns with services like Zelle for quick, safe money movement.

• Online & Mobile Banking availability for all members.
• Person to Person Payments functionality offered.
• ATM network access across the operational footprint.
• Local bankers empowered for relationship-based decision-making.

TowneBank (TOWN) - Canvas Business Model: Customer Segments

TowneBank focuses its efforts across distinct client groups, a strategy supported by its total assets reaching $19.7 billion as of September 30, 2025.

Small to mid-sized businesses (SMBs) and commercial clients.

This group forms the core of the bank's 'Main Street banking strategy.' The loan portfolio reflects this focus, with loans held for investment totaling $13.38 billion at September 30, 2025. Organic loan growth, excluding acquisitions, climbed nearly 5% on an annualized basis during the second quarter of 2025. The bank supports these clients with a competitive array of business banking solutions, emphasizing local decision-making.

The funding base for these commercial activities is partially derived from low-cost operational funds:

• Noninterest-bearing deposits were $5.14 billion as of September 30, 2025.
• This noninterest-bearing base represented 31.09% of total deposits.

High-net-worth individuals and affluent families.

Service to this segment is channeled through specialized wealth management offerings. The bank has built a significant presence here, with Assets Under Management reaching $5.9 billion at the end of the second quarter of 2025. Investment commissions income for the wealth management division was $3.2 million in the second quarter of 2025, up from $2.6 million in the prior year quarter. This group also utilizes personal banking solutions and services from affiliated companies like Towne Insurance Agency.

Real estate investors and commercial property developers.

This segment is served through both traditional commercial lending and specialized financing arms, including TowneBank Commercial Mortgage. The overall loan portfolio, which includes commercial real estate, stood at $13.38 billion in loans held for investment as of September 30, 2025. Furthermore, the property management division, Towne Vacations, which serves investors in vacation rental properties across states like North Carolina, South Carolina, Maryland, Tennessee, and Florida, generated net income of $15.6 million in the second quarter of 2025. The bank also offers services like Towne 1031 Exchange to facilitate real estate investment strategies.

Retail consumers in the Hampton Roads and Central Virginia MSAs.

Retail consumers are the foundation of the bank's original market. TowneBank operates over 60 banking offices throughout Hampton Roads and Central Virginia, alongside its expansion into North Carolina. As of June 2024, the bank held a nearly 30% share of the Hampton Roads banking market, a position expected to grow following recent acquisitions. Total deposits across all segments reached $16.53 billion by September 30, 2025, reflecting the broad consumer and business deposit base.

Local municipalities and specialized industry verticals.

TowneBank services local government and specialized sectors through its diversified structure, which includes Towne Insurance and Towne Benefits. The insurance segment, which the bank claims is the largest bank-owned insurance company in the country, generated revenue of $30.9 million in the second quarter of 2025. The bank has actively expanded its footprint and capabilities through strategic mergers, such as the April 2025 acquisition of Village Bank and the September 2025 acquisition of Old Point National Bank, which enhanced its presence in the Richmond MSA and North Carolina markets, respectively.

Here's a quick look at the scale of TowneBank's operations as of late 2025:

Metric	Value (as of Sept 30, 2025)	Segment Relevance
Total Assets	$19.7 billion	Overall capacity to serve all segments
Loans Held for Investment	$13.38 billion	Primary asset for Commercial/Real Estate segments
Total Deposits	$16.53 billion	Primary funding source from Retail/SMBs
Wealth Management AUM	$5.9 billion (as of Q2 2025)	High-Net-Worth Individuals
Noninterest-Bearing Deposits	$5.14 billion	Low-cost funding from Commercial/Retail

The bank's strategy relies on experienced local bankers providing personal attention. If onboarding new commercial clients takes 14+ days, churn risk rises, so efficiency in the core banking segment is defintely key.

Finance: draft 13-week cash view by Friday.

TowneBank (TOWN) - Canvas Business Model: Cost Structure

You're looking at where TowneBank (TOWN) is spending its money to keep the lights on and grow, especially with all the recent M&A activity. Honestly, the cost structure is heavily influenced by its people and the price of money.

Significant personnel costs for over 2,800 employees are a major fixed outlay. The Executive Chairman noted the team size was over 2,800 family members as of the second quarter of 2025. Salaries and benefits expense saw a notable jump, increasing by $7.01 million in the second quarter of 2025 compared to the same period in 2024, partly due to annual base salary adjustments and higher banking personnel from the Village acquisition.

Then there's the interest expense on deposits. Even with recent rate declines, this is a substantial cost. For the quarter ended June 30, 2025, the cost of interest-bearing deposits settled at 2.61%, a definite drop from 3.32% in the second quarter of 2024. This rate improvement helped drive interest expense on deposits down by $13.87 million, or 16.91%, year-over-year for that quarter. Still, total deposits were up to $15.33 billion as of June 30, 2025.

General and administrative expenses for branch operations fall under the broader umbrella of noninterest expense. Total noninterest expense for the second quarter of 2025 hit $150.67 million, which was up 21.52% from $123.98 million in the prior year's second quarter. This category covers everything from rent and utilities for the physical footprint to operational overhead.

You can't run a modern bank without serious spending on technology and data security investments. While the exact dollar figure isn't itemized in the top-line results, the Q1 2025 risk disclosures definitely highlight ongoing concerns about cybersecurity threats and the need for implementing new technologies. This is a non-negotiable cost of doing business today.

Finally, the recent growth strategy means absorbing integration and restructuring costs from 2025 acquisitions. The April 2025 closing of the Village Bank acquisition, plus costs associated with the expected Old Point Financial Corporation deal, resulted in $18.74 million in acquisition-related expenses recognized in the second quarter of 2025. To give you a sense of the non-recurring impact, the total impact of non-recurring elements in Q2 2025 was $22.50 million. For comparison, acquisition related expenses in Q1 2025 were $420 thousand.

Here's a quick look at the major components of the expense side for the second quarter of 2025:

Expense Category	Q2 2025 Amount (Millions USD)	Q2 2024 Amount (Millions USD)	Year-over-Year Change
Total Noninterest Expense	150.67	123.98	Increase of 21.52%
Interest Expense on Deposits	(Calculated Implied)	(Calculated Implied)	Decrease of $13.87 million
Acquisition-Related Expenses	18.74	(Not specified/lower)	Significant driver in Q2 2025
Salaries and Benefits Expense	(Included in Total)	(Included in Total)	Increased $7.01 million

The cost profile is clearly shifting due to strategic moves. You should keep an eye on how personnel costs normalize post-integration, because that's where a lot of the growth in noninterest expense is coming from.

Key cost drivers and related metrics include:

• The number of Towne teammates stood at over 2,800 as of Q2 2025.
• The cost of interest-bearing deposits fell to 2.61% in Q2 2025.
• Noninterest-bearing deposits represented 31.02% of total deposits at $4.75 billion in Q2 2025.
• Total noninterest expense for Q1 2025 was $130.54 million.
• The non-recurring cost impact in Q2 2025 translated to an additional $0.30 per share in expenses.

Finance: draft 13-week cash view by Friday.

TowneBank (TOWN) - Canvas Business Model: Revenue Streams

You're looking at how TowneBank converts its assets and services into actual cash flow as of late 2025. It's a classic bank model, but with significant diversification through its insurance and property management arms. Honestly, the mix is what keeps things interesting when the net interest margin shifts.

The primary engine remains the loan portfolio, which generates Net Interest Income (NII). For the third quarter of 2025, NII hit $146.95 million. This figure reflects the spread between what TowneBank earns on its assets, like loans yielding 5.65% on average at September 30, 2025, and what it pays out on liabilities, with the cost of interest-bearing deposits sitting at 2.55% for that quarter. This NII growth was helped by the acquisition of Old Point Financial Corp in September 2025 and Village Bank in April 2025.

Beyond the core lending spread, TowneBank pulls in substantial Noninterest Income, which totaled $68.71 million in Q3 2025. This non-loan revenue is critical for balancing the business. Here's a breakdown of the key fee-based components we can track:

Revenue Component	Q3 2025 Amount (in millions)	Q3 2025 Amount (in thousands)
Net Interest Income	$146.95	N/A (Reported in Millions)
Insurance Commissions and Related Income, Net	$25.791	$25,791
Property Management Income, Net	$13.53	$13,529
Residential Mortgage Banking Income, Net	$13.12	$13,123
Service Charges on Deposit Accounts	$4.056	$4,056
Credit Card Merchant Fees, Net	$1.909	$1,909

The fee income from Towne Insurance commissions is a significant non-interest income driver. For the third quarter of 2025, this segment brought in $25.791 million in net commissions and related income. That's a solid number, showing the value of their cross-selling efforts.

You also see direct revenue from specialized services that cater to different client needs. The Residential Mortgage Banking Income, net, for Q3 2025 was $13.12 million, based on a loan volume of $636.36 million for the quarter. That volume shows they are still actively originating mortgages.

The property management side, which includes Towne Vacations and realty operations, is also a distinct revenue stream. Property management income, net, for the quarter ended September 30, 2025, was $13.53 million. That increase, up 20.57% from the prior year quarter, was driven by changes to their fee structure, which is a smart move to capture more value.

Finally, the revenue from Wealth Management, Trust, and Treasury Services fees is embedded within the total noninterest income of $68.71 million. While the search results detail other fee components like service charges on deposits ($4.056 million in Q3 2025) and credit card merchant fees ($1.909 million in Q3 2025), the specific dollar amount for wealth management, trust, and treasury services isn't isolated in the provided data. However, the company's description confirms these services are offered to individuals, small businesses, and middle-market corporations, suggesting a steady, relationship-based fee component.

Here's what we know about the other fee sources contributing to that $68.71 million noninterest income total:

• Service charges on deposit accounts: $4.056 million in Q3 2025.
• Credit card merchant fees, net: $1.909 million in Q3 2025.
• The remaining balance is composed of the insurance, property management, mortgage banking income, and the wealth management/trust/treasury fees.

Finance: draft 13-week cash view by Friday.