TowneBank (TOWN): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause von TowneBank (TOWN), einem regionalen Kraftpaket, das das traditionelle Bankwesen durch ein sorgfältig ausgearbeitetes Geschäftsmodell transformiert. Durch die Kombination personalisierter lokaler Dienstleistungen mit modernster digitaler Infrastruktur hat sich TowneBank eine einzigartige Nische in der wettbewerbsintensiven Finanzlandschaft von Virginia und North Carolina geschaffen und bietet Kunden ein umfassendes Bankerlebnis, das weit über bloße Transaktionen hinausgeht. Von gemeinschaftsorientiertem Relationship Banking bis hin zu innovativen Vermögensverwaltungslösungen zeigt dieses Finanzinstitut, wie ein gut konzipiertes Geschäftsmodell nachhaltigen Wert für Kunden und Stakeholder schaffen kann.

TowneBank (TOWN) – Geschäftsmodell: Wichtige Partnerschaften

Lokale Wirtschaftsverbände und Handelskammern

TowneBank unterhält strategische Partnerschaften mit mehreren regionalen Handelskammern, darunter:

Organisation	Standort	Einzelheiten zur Partnerschaft
Hampton Roads Chamber	Norfolk, VA	Aktive Mitgliedschaft im Business-Networking
Handelskammer von Virginia Beach	Virginia Beach, VA	Teilnehmer des Programms zur Unterstützung kleiner Unternehmen

Hypothekengeber und Immobilienfirmen

TowneBank arbeitet mit wichtigen Immobilienpartnern zusammen:

• Lange & Foster-Immobilien
• Berkshire Hathaway HomeServices
• JAHRHUNDERT 21 Chesapeake

Versicherungsunternehmen und Vermögensverwaltungsanbieter

Partner	Art der Zusammenarbeit	Dienstleistungen
Bundesweite Versicherung	Vertrieb von Versicherungsprodukten	Empfehlungen zu Hypotheken und Privatversicherungen
Raymond James Finanzen	Vermögensverwaltungspartnerschaft	Anlageberatungsdienstleistungen

Gemeinschaftsorganisationen und gemeinnützige Netzwerke

TowneBank unterstützt lokale gemeinnützige Partnerschaften:

• United Way of Hampton Roads
• Lebensmittelbank im Südosten von Virginia
• Kinderkrankenhaus der Königstöchter

Technologiedienstleister und Fintech-Partner

Technologiepartner	Erbrachte Dienstleistungen	Umsetzungsjahr
Jack Henry & Mitarbeiter	Kernsoftwarelösungen für das Bankwesen	2018
Fiserv	Digitale Banking-Plattformen	2019

TowneBank (TOWN) – Geschäftsmodell: Hauptaktivitäten

Kommerzielle und persönliche Bankdienstleistungen

Im vierten Quartal 2023 meldete die TowneBank ein Gesamtvermögen von 16,2 Milliarden US-Dollar und Gesamteinlagen von 13,8 Milliarden US-Dollar. Die Bank betreibt 68 Full-Service-Filialen in Virginia und North Carolina.

Kategorie Bankdienstleistungen	Gesamtvolumen (2023)
Gewerbliche Kredite	5,6 Milliarden US-Dollar
Persönliche Girokonten	127.500 aktive Konten
Geschäftsgirokonten	38.200 aktive Konten

Hypothekendarlehen und Kreditvergabe

Im Jahr 2023 verarbeitete die TowneBank Hypothekendarlehen im Gesamtwert von 1,2 Milliarden US-Dollar mit einer durchschnittlichen Kredithöhe von 342.000 US-Dollar.

• Vergabe von Wohnhypotheken: 892 Millionen US-Dollar
• Gewerbliche Immobilienkredite: 310 Millionen US-Dollar
• Durchschnittliche Hypothekengenehmigungsrate: 76,4 %

Vermögensverwaltung und Anlageberatung

Die Vermögensverwaltungsabteilung der TowneBank verwaltete zum 31. Dezember 2023 Vermögenswerte in Höhe von 3,9 Milliarden US-Dollar.

Vermögensverwaltungsdienstleistungen	Gesamtes verwaltetes Vermögen
Persönliche Anlageportfolios	2,1 Milliarden US-Dollar
Ruhestandsplanung	1,2 Milliarden US-Dollar
Vertrauensdienste	600 Millionen Dollar

Entwicklung einer digitalen Banking-Plattform

Im Jahr 2023 investierte TowneBank 12,7 Millionen US-Dollar in digitale Infrastruktur und Technologie-Upgrades.

• Mobile-Banking-Nutzer: 89.400
• Online-Banking-Transaktionen: 4,2 Millionen pro Quartal
• Investitionen in die Sicherheit digitaler Plattformen: 3,5 Millionen US-Dollar

Community-Engagement und lokale Marktexpansion

TowneBank expandierte im Jahr 2023 um vier neue Filialen mit Schwerpunkt auf den Märkten Virginia und North Carolina.

Gemeinschaftsinvestitionsbereich	Gesamtbeitrag
Zuschüsse für die lokale Gemeindeentwicklung	2,3 Millionen US-Dollar
Programme zur Unterstützung kleiner Unternehmen	1,7 Millionen US-Dollar
Lokale Wirtschaftsentwicklungsinitiativen	1,1 Millionen US-Dollar

TowneBank (TOWN) – Geschäftsmodell: Schlüsselressourcen

Regionales Bankennetzwerk

TowneBank ist in 9 Landkreisen in Virginia und North Carolina stark vertreten und verfügt zum 31. Dezember 2022 über 67 Bankbüros mit umfassendem Serviceangebot.

Geografische Präsenz	Anzahl der Standorte
Gesamtzahl der Bankfilialen	67
Landkreise bedient	9

Finanzfachleute und Beziehungsmanagement

TowneBank beschäftigte zum 31. Dezember 2022 rund 1.085 Vollzeitmitarbeiter.

• Spezialisierte Teams im Geschäfts- und Privatkundengeschäft
• Erfahrene Führungskräfte mit einer durchschnittlichen Betriebszugehörigkeit von über 15 Jahren
• Umfassender Beziehungsmanagement-Ansatz

Digitale Banking-Technologie

Die gesamten Technologie- und Datenverarbeitungskosten beliefen sich im Jahr 2022 auf 24,0 Millionen US-Dollar.

Investitionen in digitales Banking	Betrag
Technologieausgaben (2022)	24,0 Millionen US-Dollar

Kapital- und Finanzreserven

Stand 31. Dezember 2022:

• Gesamtvermögen: 13,4 Milliarden US-Dollar
• Gesamteigenkapital: 1,6 Milliarden US-Dollar
• Kernkapitalquote: 13,61 %
• Gesamtrisikokapitalquote: 14,82 %

Lokale Marktkenntnisse

TowneBank verfügt über eine konzentrierte Präsenz in Hampton Roads, Virginia, mit tiefer Integration in die Gemeinschaft und Verständnis für den lokalen Markt.

Marktkonzentration	Details
Primärmarkt	Hampton Roads, Virginia
Gemeinschaftsbankstatus	Starke Präsenz vor Ort

TowneBank (TOWN) – Geschäftsmodell: Wertversprechen

Personalisierte Banklösungen für lokale Gemeinschaften

Im vierten Quartal 2023 bedient TowneBank 24 Märkte in Virginia und North Carolina mit einem Gesamtvermögen von 14,4 Milliarden US-Dollar. Die Bank unterhält 70 Filialen und bietet den örtlichen Gemeinden maßgeschneiderte Finanzdienstleistungen an.

Marktabdeckung	Gesamtvermögen	Anzahl der Filialen
24 Märkte	14,4 Milliarden US-Dollar	70 Filialen

Wettbewerbsfähige Zinssätze und Finanzprodukte

TowneBank bietet wettbewerbsfähige Tarife für mehrere Produktlinien:

Produkt	Zinsspanne
Persönliche Sparkonten	0.50% - 2.25%
Geldmarktkonten	1.75% - 3.50%
Einlagenzertifikat	3.25% - 4.75%

Umfassende Vermögensverwaltungsdienstleistungen

Die TowneBank Investment Group verwaltet ab 2023 etwa 3,2 Milliarden US-Dollar an Vermögensverwaltungsvermögen.

• Persönliche Finanzplanung
• Beratung zur Ruhestandsstrategie
• Verwaltung des Anlageportfolios
• Nachlassplanungsdienstleistungen

Bequeme digitale und mobile Banking-Plattformen

Statistiken zur digitalen Banking-Plattform für 2023:

Benutzer des digitalen Bankings	Mobile App-Downloads	Online-Transaktionsvolumen
187.000 aktive Benutzer	62.500 Downloads	3,4 Millionen monatliche Transaktionen

Starkes Engagement für die lokale Wirtschaftsentwicklung

Im Jahr 2023 stellte TowneBank in seinen regionalen Märkten Kredite für kleine Unternehmen und Investitionen in die Gemeindeentwicklung in Höhe von 425 Millionen US-Dollar bereit.

Kredite für kleine Unternehmen	Investitionen in die Gemeindeentwicklung
425 Millionen Dollar	87,6 Millionen US-Dollar

TowneBank (TOWN) – Geschäftsmodell: Kundenbeziehungen

Personal-Relationship-Banking-Ansatz

TowneBank unterhält ab 2023 63 Full-Service-Filialen in Virginia und North Carolina. Die Bank betreut rund 214.000 Kundenkonten mit einer personalisierten Bankstrategie.

Engagierte Beziehungsmanager

Kundensegment	Engagierte Manager	Durchschnittliche Portfoliogröße
Geschäftskunden	87 Beziehungsmanager	42 Geschäftskonten pro Manager
Persönliches Banking	112 Privatbankiers	1.914 individuelle Kundenbeziehungen

Multi-Channel-Kundensupport

• Physische Niederlassungen: 63 Standorte
• Online-Banking: 178.000 aktive digitale Nutzer
• Mobile Banking App: 142.000 mobile App-Nutzer
• Callcenter: Kundensupport rund um die Uhr

Community-orientiertes Kundenengagement

TowneBank investierte im Jahr 2022 3,2 Millionen US-Dollar in Gemeindeentwicklungsprogramme und unterstützte 276 lokale Gemeindeveranstaltungen und -initiativen.

Maßgeschneiderte Finanzberatungsdienste

Beratungsdienst	Anzahl der Kunden	Durchschnittliche Servicegebühr
Vermögensverwaltung	12.500 Kunden	0,75 % des verwalteten Vermögens
Ruhestandsplanung	8.900 Kunden	1.200 $ jährliche Beratungsgebühr

TowneBank (TOWN) – Geschäftsmodell: Kanäle

Filialnetz einer physischen Bank

TowneBank betreibt ab 2023 74 Full-Service-Filialen in Virginia und North Carolina.

Staat	Anzahl der Filialen
Virginia	53
North Carolina	21

Online-Banking-Plattform

Die digitale Plattform der TowneBank unterstützt über 85.000 aktive Online-Banking-Nutzer.

• Webbasierte Plattform rund um die Uhr verfügbar
• Kontoverwaltungsfunktionen
• Verfolgung des Transaktionsverlaufs
• Rechnungszahlungsdienste

Mobile-Banking-Anwendung

Die Zahl der Downloads mobiler Apps erreichte im vierten Quartal 2023 62.500.

Plattform	App Store-Bewertung
Apple iOS	4.7/5
Google Android	4.6/5

Telefon-Banking-Dienste

TowneBank unterhält eine engagiertes Kundendienst-Callcenter mit einer durchschnittlichen Reaktionszeit von 2,5 Minuten.

ATM-Netzwerk und Partnerschaften

TowneBank bietet Zugang zu 120 firmeneigenen Geldautomaten und ist an über 30.000 landesweiten Geldautomatennetzwerken beteiligt.

Geldautomatentyp	Anzahl der Standorte
Eigene Geldautomaten	120
Geldautomaten des Partnernetzwerks	30,000+

TowneBank (TOWN) – Geschäftsmodell: Kundensegmente

Kleine bis mittlere Unternehmen

TowneBank betreut rund 10.000 kleine und mittlere Unternehmen in Virginia und North Carolina. Das gesamte Geschäftsbankvermögen belief sich im vierten Quartal 2023 auf 2,3 Milliarden US-Dollar.

Geschäftssegment	Anzahl der Kunden	Durchschnittliche Kredithöhe
Einzelhandelsunternehmen	4,500	$375,000
Professionelle Dienstleistungen	3,200	$425,000
Herstellung	1,800	$650,000
Technologieunternehmen	500	$550,000

Lokale Privatkunden

TowneBank unterhält 170.000 Privatkundenkonten mit gesamten persönlichen Bankeinlagen von 6,7 Milliarden US-Dollar im Jahr 2023.

• Durchschnittlicher Kontostand auf dem persönlichen Girokonto: 12.500 $
• Sparkontendurchdringung: 68 % der Kunden
• Digital-Banking-Nutzer: 85.000 aktive Online-/Mobilkunden

Wealth-Management-Kunden

Das Segment Vermögensverwaltung verwaltet ein Vermögen von 1,9 Milliarden US-Dollar (Stand Dezember 2023).

Kundensegment	Anzahl der Kunden	Durchschnittlicher Portfoliowert
Vermögende Privatpersonen	2,300	1,2 Millionen US-Dollar
Ruhestandsplanung	4,500	$650,000
Investmentmanagement	3,200	$450,000

Gewerbliche Immobilieninvestoren

Das Gewerbeimmobilienportfolio belief sich im Jahr 2023 auf insgesamt 3,5 Milliarden US-Dollar, mit 620 aktiven Investorenbeziehungen.

• Investitionen in Mehrfamilienhäuser: 1,2 Milliarden US-Dollar
• Investitionen in Bürogebäude: 850 Millionen US-Dollar
• Investitionen in Einzelhandelsimmobilien: 650 Millionen US-Dollar
• Investitionen in Industrieimmobilien: 500 Millionen US-Dollar

Gemeinnützige und gemeinschaftliche Organisationen

TowneBank unterstützt 350 gemeinnützige Organisationen mit Bankbeziehungen im Gesamtwert von 180 Millionen US-Dollar im Jahr 2023.

Organisationstyp	Anzahl der Kunden	Gesamtwert der Bankbeziehung
Bildungseinrichtungen	85	42 Millionen Dollar
Gesundheitsorganisationen	65	38 Millionen Dollar
Gemeinschaftsstiftungen	120	55 Millionen Dollar
Religiöse Organisationen	80	45 Millionen Dollar

TowneBank (TOWN) – Geschäftsmodell: Kostenstruktur

Betriebs- und Wartungskosten der Zweigstelle

TowneBank meldete im Jahr 2023 Filialkosten in Höhe von insgesamt 42,6 Millionen US-Dollar, darunter:

• Kosten für Miete und Wartung der Anlage: 18,2 Millionen US-Dollar
• Versorgungs- und Infrastrukturkosten: 7,4 Millionen US-Dollar
• Modernisierung der Filialausrüstung und Technologie: 12,3 Millionen US-Dollar
• Sicherheit und physische Infrastruktur: 4,7 Millionen US-Dollar

Ausgabenkategorie	Betrag 2023 ($)	Prozentsatz der Gesamtsumme
Vermietung von Einrichtungen	18,200,000	42.7%
Dienstprogramme	7,400,000	17.4%
Technologie-Upgrades	12,300,000	28.9%
Sicherheit	4,700,000	11.0%

Investitionen in Technologie und digitale Infrastruktur

Die technologiebezogenen Ausgaben für 2023 beliefen sich auf insgesamt 37,5 Millionen US-Dollar, darunter:

• Wartung des Kernbankensystems: 15,2 Millionen US-Dollar
• Investitionen in Cybersicherheit: 8,9 Millionen US-Dollar
• Entwicklung einer digitalen Bankplattform: 10,4 Millionen US-Dollar
• IT-Infrastruktur und Cloud-Dienste: 3 Millionen US-Dollar

Gehälter und Leistungen der Mitarbeiter

Die gesamten Vergütungskosten für 2023 beliefen sich auf 128,6 Millionen US-Dollar:

• Grundgehälter: 92,3 Millionen US-Dollar
• Leistungsprämien: 18,7 Millionen US-Dollar
• Gesundheits- und Altersvorsorgeleistungen: 17,6 Millionen US-Dollar

Kosten für Marketing und Kundenakquise

Die Marketingausgaben für 2023 erreichten 12,8 Millionen US-Dollar:

• Digitales Marketing: 5,6 Millionen US-Dollar
• Traditionelle Werbung: 4,2 Millionen US-Dollar
• Kundengewinnungsprogramme: 3 Millionen US-Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften und das Risikomanagement

Die Compliance-bezogenen Kosten beliefen sich im Jahr 2023 auf 22,4 Millionen US-Dollar:

• Regulatorische Berichterstattung und Dokumentation: 9,6 Millionen US-Dollar
• Risikomanagementsysteme: 7,2 Millionen US-Dollar
• Rechts- und Compliance-Personal: 5,6 Millionen US-Dollar

Compliance-Ausgabenkategorie	Betrag 2023 ($)	Prozentsatz der Gesamtsumme
Regulatorische Berichterstattung	9,600,000	42.9%
Risikomanagementsysteme	7,200,000	32.1%
Compliance-Personal	5,600,000	25.0%

TowneBank (TOWN) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Krediten und Investitionen

Für das Geschäftsjahr 2023 meldete TowneBank einen Nettozinsertrag von 443,4 Millionen US-Dollar. Das gesamte Kreditportfolio der Bank belief sich auf rund 12,6 Milliarden US-Dollar und generierte erhebliche Zinserträge.

Kreditkategorie	Gesamtkreditsaldo	Zinserträge
Gewerbeimmobilien	5,2 Milliarden US-Dollar	187,6 Millionen US-Dollar
Wohnhypothek	3,8 Milliarden US-Dollar	136,5 Millionen US-Dollar
Verbraucherkredite	2,1 Milliarden US-Dollar	76,3 Millionen US-Dollar

Gebühren für Bankdienstleistungen

Die Einnahmen aus Servicegebühren beliefen sich im Jahr 2023 auf insgesamt 92,7 Millionen US-Dollar und stammten aus verschiedenen Bankdienstleistungen.

• Kontoführungsgebühren: 37,2 Millionen US-Dollar
• Transaktionsgebühren: 28,5 Millionen US-Dollar
• Gebühren für Geldautomaten und Debitkarten: 15,4 Millionen US-Dollar
• Überziehungsgebühren: 11,6 Millionen US-Dollar

Gebühren für die Vergabe von Hypotheken

Die Hypothekenvergabegebühren beliefen sich im Jahr 2023 auf 24,6 Millionen US-Dollar, wobei insgesamt 3.750 Hypothekendarlehen vergeben wurden.

Hypothekentyp	Anzahl der Kredite	Entstehungsgebühren
Wohnungskauf	2,450	16,3 Millionen US-Dollar
Refinanzierung	1,300	8,3 Millionen US-Dollar

Gebühren für Vermögensverwaltung und Beratung

Die Einnahmen aus der Vermögensverwaltung beliefen sich im Jahr 2023 auf 58,4 Millionen US-Dollar, das verwaltete Vermögen belief sich auf insgesamt 4,2 Milliarden US-Dollar.

• Finanzplanungsgebühren: 22,6 Millionen US-Dollar
• Anlageberatungsdienste: 25,8 Millionen US-Dollar
• Treuhand- und Nachlassplanungsdienste: 10 Millionen US-Dollar

Einnahmen aus Treasury-Management-Dienstleistungen

Die Treasury-Management-Dienstleistungen erwirtschafteten im Jahr 2023 einen Umsatz von 37,5 Millionen US-Dollar und betreuten 1.850 gewerbliche Kunden.

Servicekategorie	Einnahmen	Anzahl der Kunden
Cash-Management	15,2 Millionen US-Dollar	980
Zahlungsabwicklung	12,3 Millionen US-Dollar	650
Liquiditätsmanagement	10 Millionen Dollar	220

TowneBank (TOWN) - Canvas Business Model: Value Propositions

High-touch, personalized relationship banking model.

TowneBank operates with a focus on relationships, which is evident in its operational footprint and service delivery.

• Operates over 60 banking offices across Hampton Roads, Central Virginia, Northeastern and Central North Carolina, and the Outer Banks.
• Loan volume for residential mortgage banking increased to $636.36 million in third quarter 2025 from $598.18 million in third quarter 2024.

Single-source access to banking, insurance, mortgage, and wealth services.

The value proposition includes an integrated suite of services delivered through affiliated companies, supporting a comprehensive client relationship.

Service Area	Metric/Data Point	Period/Date
Wealth Management (AUM)	$5.9 billion	End of Q2 2025
Insurance Revenue (Gross)	$30.9 million	Q2 2025
Property Management Revenue	$13.53 million	Q3 2025
Mortgage Banking Income	$13.12 million	Q3 2025

Local decision-making authority for faster commercial lending.

Experienced local bankers provide expertise and facilitate quicker decisions, a core tenet of the Main Street strategy.

• Total loans held for investment reached $13.38 billion as of September 30, 2025.
• The bank targets annualized core loan growth in the mid-single digits for fiscal year 2025.

Main Street approach focused on community and member service.

The bank's mission is Serving Others and Enriching Lives, which translates into specific operational metrics and a focus on core deposit stability.

• Noninterest-bearing deposits were $5.14 billion, representing 31.09% of total deposits at September 30, 2025.
• Noninterest-bearing deposits increased 20.43% compared to September 30, 2024.

Financial stability with a total risk-based capital ratio of 14.49%.

TowneBank maintains a strong capital position, which supports its conservative balance sheet management.

Capital Metric (Preliminary)	Ratio as of September 30, 2025
Total Risk-Based Capital Ratio	13.99%
Common Equity Tier 1 Capital Ratio	11.18%
Tier 1 Risk-Based Capital Ratio	11.23%
Tier 1 Leverage Capital Ratio	9.84%

Total assets stood at $19.68 billion at September 30, 2025.

TowneBank (TOWN) - Canvas Business Model: Customer Relationships

You're focused on how TowneBank (TOWN) maintains its core value proposition in a growing, acquisitive environment. The customer relationship model is central to their strategy, built on high-touch service rather than pure scale.

Dedicated relationship managers for commercial and private banking.

The Private Banking segment explicitly offers the highest level of expertise and personal attention from a banker who is totally dedicated to the member's unique financial needs. These Private Bankers are experienced lenders and banking relationship managers who take an individualized approach to each member. For business clients, TowneBank emphasizes that you get a dedicated banker who can guide you through financial decisions for your business. This structure is reinforced by the bank's growth through acquisitions, such as the September 2025 addition of Old Point National Bank, where the goal is to maintain a personal point of contact for private banking clients within the combined entity. The Private Bankers lead a collaborative team that includes affiliated TowneBank specialists, such as those in treasury and merchant services, to ensure an integrated approach.

High-level personal attention and expertise.

The service model is designed to be concierge-like, especially for executives, business owners, and professionals. This high-touch service is supported by a large team; as of the second quarter of 2025, TowneBank had over 2,800 family members (employees) working across its footprint. The bank operates over 55 banking offices throughout Hampton Roads, Central Virginia, and Northeastern and Central North Carolina, keeping local presence strong despite asset growth to $18.26 billion as of June 30, 2025.

Member-centric culture focused on 'Serving Others and Enriching Lives.'

The bank's founding vision and ongoing mission is explicitly stated as Serving Others and Enriching Lives. This culture is meant to value all employees and members by embracing their diverse talents, perspectives, and experiences. This commitment to the culture is a key differentiator, even as total deposits reached $16.53 billion by the third quarter of 2025. The relationship focus is evident in the stability of low-cost funding, with noninterest-bearing deposits representing 31.09% of total deposits as of September 30, 2025.

Proactive financial guidance and advisory services.

The relationship managers are expected to help members develop comprehensive programs for both personal and business finances, including lending, banking, and retirement planning. This guidance is supported by the broader Towne Family of Services, which includes Wealth Management services designed to help build and maintain tailored wealth plans. The focus on relationship banking is intended to serve as a pillar of strength for members, even when growth might be challenged in the short run.

Local community engagement to foster loyalty.

Fostering loyalty is heavily tied to tangible local support through The TowneBank Foundation, which was founded in 2001. The Foundation provides charitable grants and donations to more than 200 local non-profit organizations each year. TowneBank contributes a percentage of its annual profits to the Foundation and covers 100 percent of the Foundation's administrative fees. Since its inception in 2004, the premier fundraising event, The Fall Extravaganza, has raised nearly $6 million in grants. Cumulative donations since the bank's founding in 1999 stand at $127M.

Here's a quick look at the scale and relationship metrics as of late 2025:

Metric	Value / Percentage	As of Date
Total Deposits	$16.53 billion	September 30, 2025 (Q3 2025)
Noninterest-Bearing Deposits (% of Total)	31.09%	September 30, 2025 (Q3 2025)
Total Employees (Family Members)	Over 2,800	Q2 2025
Non-Profits Supported Annually	Over 200	Current
Cumulative Donations Since 1999	$127M	Latest Reported Figure
Loan to Deposit Ratio	80.93%	September 30, 2025 (Q3 2025)

The commitment to personal service is also reflected in the structure of their banking offices and the focus on local leadership, with specific presidents named for regions like Cary, North Carolina, and officers dedicated to areas like Commercial Real Estate Finance.

• Private Bankers are always available when needed.
• Employee volunteerism is tracked, with 9,280 Hours Volunteered in a recent period.
• The bank has a 10-year total shareholder return of 178% as of June 30, 2025.
• The Fall Extravaganza has raised nearly $6 million since 2004.

Finance: draft 13-week cash view by Friday.

TowneBank (TOWN) - Canvas Business Model: Channels

You're looking at how TowneBank gets its value proposition to its customers across its markets, which is a blend of physical presence and digital tools. The strategy here is clearly relationship-driven, supported by scale.

Physical Banking Offices in Target Markets

TowneBank maintains a significant physical footprint built on its Main Street banking model. Following the acquisition and merger with Village Bank, the combined entity operates an expanded branch network of 58 offices as of June 2025. This network spans Hampton Roads, Central Virginia, and extends into Northeastern and Central North Carolina, including recent expansion into markets like Greensboro, where a Financial Center opened on October 29, 2025. The bank's total employee base supporting these channels and other services was reported at more than 2,800 family members as of Q2 2025.

The physical channel distribution supports the bank's core banking and its specialized affiliates:

Channel Component	Key Metric/Data Point	Latest Reporting Period
Total Banking Offices	58	June 2025
Insurance Revenue (Towne Insurance)	$30.9 million	Q2 2025
Wealth Management AUM (Towne Wealth Management)	$5.9 billion	End of Q2 2025
Mortgage Banking Income (TowneBank Mortgage)	$14.1 million	Q2 2025

Digital Channels: Online and Mobile Banking

For all segments, digital access is a core component of convenience. TowneBank offers Online & Mobile Banking services, which include Person to Person Payments options. The bank's digital offerings are designed to ensure continued banking convenience alongside the physical offices. For users who had accounts at both TowneBank and Village Bank, their combined accounts were viewable after logging into TowneBank personal online banking on or after June 9, 2025.

Specialized Offices for Ancillary Services

The model integrates specialized services directly within or alongside the banking centers to offer a full suite of financial products. For instance, a single financial center, like the one in North Ridge, houses a full-service banking center, commercial and retail bankers, a mortgage lender office, Towne Insurance offices, and local wealth management team members. The insurance team at the North Ridge location consisted of a team of 21 providing risk advisory and benefits consultant services.

The wealth management division reported investment commissions income of $3.2 million for Q2 2025, showing the direct revenue generation from this channel.

Direct Sales Force for Commercial and Treasury Services

Relationship banking is executed through experienced local bankers providing high-level expertise and personal attention, empowered for local decision-making. These bankers drive the delivery of commercial and treasury services. The bank offers a full range of treasury solutions and deposit products tailored by market area. The commercial banking focus includes services like Commercial Checking, Commercial Lending, and Treasury Services.

The direct engagement model is supported by the overall employee base, which is key to delivering the bank's high-touch service pledge.

ATM Network and Zelle for Transactional Convenience

Transactional convenience is maintained through an ATM network, which is searchable alongside banking locations across Virginia and North Carolina. While a specific ATM count isn't public, the bank provides tools for locating these points of service. The digital channel also supports Person to Person Payments, which aligns with services like Zelle for quick, safe money movement.

• Online & Mobile Banking availability for all members.
• Person to Person Payments functionality offered.
• ATM network access across the operational footprint.
• Local bankers empowered for relationship-based decision-making.

TowneBank (TOWN) - Canvas Business Model: Customer Segments

TowneBank focuses its efforts across distinct client groups, a strategy supported by its total assets reaching $19.7 billion as of September 30, 2025.

Small to mid-sized businesses (SMBs) and commercial clients.

This group forms the core of the bank's 'Main Street banking strategy.' The loan portfolio reflects this focus, with loans held for investment totaling $13.38 billion at September 30, 2025. Organic loan growth, excluding acquisitions, climbed nearly 5% on an annualized basis during the second quarter of 2025. The bank supports these clients with a competitive array of business banking solutions, emphasizing local decision-making.

The funding base for these commercial activities is partially derived from low-cost operational funds:

• Noninterest-bearing deposits were $5.14 billion as of September 30, 2025.
• This noninterest-bearing base represented 31.09% of total deposits.

High-net-worth individuals and affluent families.

Service to this segment is channeled through specialized wealth management offerings. The bank has built a significant presence here, with Assets Under Management reaching $5.9 billion at the end of the second quarter of 2025. Investment commissions income for the wealth management division was $3.2 million in the second quarter of 2025, up from $2.6 million in the prior year quarter. This group also utilizes personal banking solutions and services from affiliated companies like Towne Insurance Agency.

Real estate investors and commercial property developers.

This segment is served through both traditional commercial lending and specialized financing arms, including TowneBank Commercial Mortgage. The overall loan portfolio, which includes commercial real estate, stood at $13.38 billion in loans held for investment as of September 30, 2025. Furthermore, the property management division, Towne Vacations, which serves investors in vacation rental properties across states like North Carolina, South Carolina, Maryland, Tennessee, and Florida, generated net income of $15.6 million in the second quarter of 2025. The bank also offers services like Towne 1031 Exchange to facilitate real estate investment strategies.

Retail consumers in the Hampton Roads and Central Virginia MSAs.

Retail consumers are the foundation of the bank's original market. TowneBank operates over 60 banking offices throughout Hampton Roads and Central Virginia, alongside its expansion into North Carolina. As of June 2024, the bank held a nearly 30% share of the Hampton Roads banking market, a position expected to grow following recent acquisitions. Total deposits across all segments reached $16.53 billion by September 30, 2025, reflecting the broad consumer and business deposit base.

Local municipalities and specialized industry verticals.

TowneBank services local government and specialized sectors through its diversified structure, which includes Towne Insurance and Towne Benefits. The insurance segment, which the bank claims is the largest bank-owned insurance company in the country, generated revenue of $30.9 million in the second quarter of 2025. The bank has actively expanded its footprint and capabilities through strategic mergers, such as the April 2025 acquisition of Village Bank and the September 2025 acquisition of Old Point National Bank, which enhanced its presence in the Richmond MSA and North Carolina markets, respectively.

Here's a quick look at the scale of TowneBank's operations as of late 2025:

Metric	Value (as of Sept 30, 2025)	Segment Relevance
Total Assets	$19.7 billion	Overall capacity to serve all segments
Loans Held for Investment	$13.38 billion	Primary asset for Commercial/Real Estate segments
Total Deposits	$16.53 billion	Primary funding source from Retail/SMBs
Wealth Management AUM	$5.9 billion (as of Q2 2025)	High-Net-Worth Individuals
Noninterest-Bearing Deposits	$5.14 billion	Low-cost funding from Commercial/Retail

The bank's strategy relies on experienced local bankers providing personal attention. If onboarding new commercial clients takes 14+ days, churn risk rises, so efficiency in the core banking segment is defintely key.

Finance: draft 13-week cash view by Friday.

TowneBank (TOWN) - Canvas Business Model: Cost Structure

You're looking at where TowneBank (TOWN) is spending its money to keep the lights on and grow, especially with all the recent M&A activity. Honestly, the cost structure is heavily influenced by its people and the price of money.

Significant personnel costs for over 2,800 employees are a major fixed outlay. The Executive Chairman noted the team size was over 2,800 family members as of the second quarter of 2025. Salaries and benefits expense saw a notable jump, increasing by $7.01 million in the second quarter of 2025 compared to the same period in 2024, partly due to annual base salary adjustments and higher banking personnel from the Village acquisition.

Then there's the interest expense on deposits. Even with recent rate declines, this is a substantial cost. For the quarter ended June 30, 2025, the cost of interest-bearing deposits settled at 2.61%, a definite drop from 3.32% in the second quarter of 2024. This rate improvement helped drive interest expense on deposits down by $13.87 million, or 16.91%, year-over-year for that quarter. Still, total deposits were up to $15.33 billion as of June 30, 2025.

General and administrative expenses for branch operations fall under the broader umbrella of noninterest expense. Total noninterest expense for the second quarter of 2025 hit $150.67 million, which was up 21.52% from $123.98 million in the prior year's second quarter. This category covers everything from rent and utilities for the physical footprint to operational overhead.

You can't run a modern bank without serious spending on technology and data security investments. While the exact dollar figure isn't itemized in the top-line results, the Q1 2025 risk disclosures definitely highlight ongoing concerns about cybersecurity threats and the need for implementing new technologies. This is a non-negotiable cost of doing business today.

Finally, the recent growth strategy means absorbing integration and restructuring costs from 2025 acquisitions. The April 2025 closing of the Village Bank acquisition, plus costs associated with the expected Old Point Financial Corporation deal, resulted in $18.74 million in acquisition-related expenses recognized in the second quarter of 2025. To give you a sense of the non-recurring impact, the total impact of non-recurring elements in Q2 2025 was $22.50 million. For comparison, acquisition related expenses in Q1 2025 were $420 thousand.

Here's a quick look at the major components of the expense side for the second quarter of 2025:

Expense Category	Q2 2025 Amount (Millions USD)	Q2 2024 Amount (Millions USD)	Year-over-Year Change
Total Noninterest Expense	150.67	123.98	Increase of 21.52%
Interest Expense on Deposits	(Calculated Implied)	(Calculated Implied)	Decrease of $13.87 million
Acquisition-Related Expenses	18.74	(Not specified/lower)	Significant driver in Q2 2025
Salaries and Benefits Expense	(Included in Total)	(Included in Total)	Increased $7.01 million

The cost profile is clearly shifting due to strategic moves. You should keep an eye on how personnel costs normalize post-integration, because that's where a lot of the growth in noninterest expense is coming from.

Key cost drivers and related metrics include:

• The number of Towne teammates stood at over 2,800 as of Q2 2025.
• The cost of interest-bearing deposits fell to 2.61% in Q2 2025.
• Noninterest-bearing deposits represented 31.02% of total deposits at $4.75 billion in Q2 2025.
• Total noninterest expense for Q1 2025 was $130.54 million.
• The non-recurring cost impact in Q2 2025 translated to an additional $0.30 per share in expenses.

Finance: draft 13-week cash view by Friday.

TowneBank (TOWN) - Canvas Business Model: Revenue Streams

You're looking at how TowneBank converts its assets and services into actual cash flow as of late 2025. It's a classic bank model, but with significant diversification through its insurance and property management arms. Honestly, the mix is what keeps things interesting when the net interest margin shifts.

The primary engine remains the loan portfolio, which generates Net Interest Income (NII). For the third quarter of 2025, NII hit $146.95 million. This figure reflects the spread between what TowneBank earns on its assets, like loans yielding 5.65% on average at September 30, 2025, and what it pays out on liabilities, with the cost of interest-bearing deposits sitting at 2.55% for that quarter. This NII growth was helped by the acquisition of Old Point Financial Corp in September 2025 and Village Bank in April 2025.

Beyond the core lending spread, TowneBank pulls in substantial Noninterest Income, which totaled $68.71 million in Q3 2025. This non-loan revenue is critical for balancing the business. Here's a breakdown of the key fee-based components we can track:

Revenue Component	Q3 2025 Amount (in millions)	Q3 2025 Amount (in thousands)
Net Interest Income	$146.95	N/A (Reported in Millions)
Insurance Commissions and Related Income, Net	$25.791	$25,791
Property Management Income, Net	$13.53	$13,529
Residential Mortgage Banking Income, Net	$13.12	$13,123
Service Charges on Deposit Accounts	$4.056	$4,056
Credit Card Merchant Fees, Net	$1.909	$1,909

The fee income from Towne Insurance commissions is a significant non-interest income driver. For the third quarter of 2025, this segment brought in $25.791 million in net commissions and related income. That's a solid number, showing the value of their cross-selling efforts.

You also see direct revenue from specialized services that cater to different client needs. The Residential Mortgage Banking Income, net, for Q3 2025 was $13.12 million, based on a loan volume of $636.36 million for the quarter. That volume shows they are still actively originating mortgages.

The property management side, which includes Towne Vacations and realty operations, is also a distinct revenue stream. Property management income, net, for the quarter ended September 30, 2025, was $13.53 million. That increase, up 20.57% from the prior year quarter, was driven by changes to their fee structure, which is a smart move to capture more value.

Finally, the revenue from Wealth Management, Trust, and Treasury Services fees is embedded within the total noninterest income of $68.71 million. While the search results detail other fee components like service charges on deposits ($4.056 million in Q3 2025) and credit card merchant fees ($1.909 million in Q3 2025), the specific dollar amount for wealth management, trust, and treasury services isn't isolated in the provided data. However, the company's description confirms these services are offered to individuals, small businesses, and middle-market corporations, suggesting a steady, relationship-based fee component.

Here's what we know about the other fee sources contributing to that $68.71 million noninterest income total:

• Service charges on deposit accounts: $4.056 million in Q3 2025.
• Credit card merchant fees, net: $1.909 million in Q3 2025.
• The remaining balance is composed of the insurance, property management, mortgage banking income, and the wealth management/trust/treasury fees.

Finance: draft 13-week cash view by Friday.