Zions Bancorporation, Asociación Nacional (ZION): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumerja el plan estratégico de Zions Bancorporation, una potencia financiera que transforma la banca tradicional a través de enfoques innovadores y soluciones centradas en el cliente. Al aprovechar un sofisticado lienzo de modelo de negocio, este gigante bancario regional orquesta una compleja red de asociaciones, recursos y propuestas de valor que lo distinguen en el panorama de los servicios financieros competitivos. Desde plataformas digitales de vanguardia hasta experiencias bancarias personalizadas, Zions demuestra cómo un modelo de negocio bien elaborado puede impulsar el crecimiento, la eficiencia y las conexiones significativas de los clientes en todo el oeste de los Estados Unidos.

Zions Bancorporation, Asociación Nacional (Zion) - Modelo de negocios: asociaciones clave

Alianzas estratégicas con proveedores de tecnología para soluciones de banca digital

Zions Bancorporation mantiene asociaciones de tecnología estratégica para mejorar las capacidades de banca digital:

Socio tecnológico	Enfoque de colaboración
Fiserv, Inc.	Plataforma bancaria central e infraestructura digital
Jack Henry & Asociado	Procesamiento de pagos y soluciones de software
Salesforce	Integración de gestión de relaciones con el cliente (CRM)

Colaboración con empresas locales y organizaciones comunitarias

Zions Bancorporation se involucra en asociaciones locales en sus mercados regionales:

• Asociación del Consejo de Tecnología de Utah
• Colaboración de la Asociación de Pequeñas Empresas de Arizona
• Comisión de Desarrollo Económico de Colorado Compromiso
• Redes de la Cámara de Comercio de Nevada

Asociaciones con redes de procesamiento de pagos

Las asociaciones de la red de pago incluyen:

Red	Volumen de transacción (2023)
Visa	$ 42.3 mil millones
Tarjeta MasterCard	$ 37.6 mil millones
tarjeta American Express	$ 8.9 mil millones

Relaciones con agencias de calificación crediticia y proveedores de datos financieros

Datos financieros y asociaciones de evaluación de crédito:

• Experian Credit Reporting Collaboration
• Asociación de gestión de riesgos de transunión
• Integración de datos financieros de Bloomberg
• S&P Global Market Intelligence Data Services

Inversión total de asociación en 2023: $ 87.5 millones

Zions Bancorporation, Asociación Nacional (Zion) - Modelo de negocios: actividades clave

Servicios de banca comercial y minorista

A partir del cuarto trimestre de 2023, Zions Bancorporation operaba 418 ubicaciones de ramas de servicio completo en ocho estados occidentales. Los activos totales informados fueron de $ 88.3 mil millones. Los ingresos por intereses netos para el año alcanzaron los $ 2.4 mil millones.

Categoría de servicio bancario	Volumen total
Cuentas corrientes	573,000 cuentas activas
Cuentas de ahorro	412,000 cuentas activas
Clientes bancarios de negocios	87,500 clientes comerciales

Operaciones de préstamos y crédito

La cartera de préstamos totales al 31 de diciembre de 2023 fue de $ 68.2 mil millones.

• Préstamos inmobiliarios comerciales: $ 24.7 mil millones
• Préstamos comerciales e industriales: $ 19.5 mil millones
• Préstamos al consumo: $ 12.3 mil millones
• Préstamos hipotecarios residenciales: $ 11.7 mil millones

Desarrollo de la plataforma de banca digital

Métricas de participación bancaria digital para 2023:

Canal digital	Base de usuarios
Usuarios de banca móvil	1.2 millones de usuarios activos
Usuarios bancarios en línea	1.5 millones de usuarios registrados
Volumen de transacción digital	47.3 millones de transacciones

Gestión de riesgos y asesoramiento financiero

Métricas de la división de gestión de riesgos:

• Activos totales de gestión de riesgos bajo monitoreo: $ 72.6 mil millones
• Reservas de pérdida de préstamos: $ 823 millones
• Relación de préstamos sin rendimiento: 0.62%

Servicios de inversión y gestión de patrimonio

Rendimiento de la división de gestión de patrimonio en 2023:

Categoría de inversión	Activos totales
Carteras de inversión administradas	$ 22.4 mil millones
Clientes de riqueza privada	37,500 individuos de alto nivel de red
Gestión de cuentas de jubilación	$ 15.6 mil millones en activos

Zions Bancorporation, Asociación Nacional (Zion) - Modelo de negocios: recursos clave

Red de sucursal extensa

A partir del cuarto trimestre de 2023, Zions Bancorporation opera:

Regiones geográficas	Número de ramas
Utah	85
California	72
Arizona	45
Colorado	38
Total de ramas	404

Infraestructura de tecnología de banca digital

Detalles de la inversión tecnológica:

• Gasto de tecnología anual: $ 187.4 millones en 2023
• Plataforma de banca digital: banca en línea directa de Zions Direct
• Usuarios de la aplicación de banca móvil: 672,000 usuarios activos

Recursos de capital humano

Métricas de empleados	Números
Total de empleados	9,642
Promedio de la tenencia del empleado	8.3 años
Gestión con títulos avanzados	62%

Reservas financieras

Métricas de capital y estabilidad financiera:

• Activos totales: $ 82.4 mil millones (cuarto trimestre 2023)
• Relación de capital de nivel 1: 12.7%
• Relación total de capital basado en el riesgo: 15.2%

Datos y análisis del cliente

Capacidades de análisis de datos	Métrica
Cuentas de clientes	1.8 millones
Centros de procesamiento de datos	3
Inversión de datos anual	$ 42.6 millones

Zions Bancorporation, Asociación Nacional (Sion) - Modelo de negocio: propuestas de valor

Soluciones bancarias personalizadas para empresas e individuos

A partir del cuarto trimestre de 2023, Zions Bancorporation reportó $ 82.1 mil millones en activos totales y atendió a aproximadamente 1,5 millones de clientes en ocho estados occidentales.

Segmento de clientes	Cuentas totales	Valor de cuenta promedio
Banca personal	1,050,000	$47,500
Banca de negocios	450,000	$215,000

Servicios innovadores de banca digital y aplicaciones móviles

Estadísticas de la plataforma de banca digital para 2023:

• Usuarios de banca móvil: 875,000
• Transacciones bancarias en línea: 42.3 millones por trimestre
• Tasa de descarga de la aplicación móvil: 125,000 nuevos usuarios por trimestre

Experiencia en el mercado local y enfoque centrado en la comunidad

Inversión comunitaria en 2023:

Categoría de inversión	Cantidad total
Préstamos de desarrollo comunitario	$ 1.2 mil millones
Préstamos locales de pequeñas empresas	$ 750 millones

Tasas de interés competitivas y productos financieros

Tasas de interés y ofertas de productos a partir de enero de 2024:

• Cuenta de ahorro personal: 4.25% APY
• Cuenta corriente de negocios: 3.75% de interés
• Tasa de préstamo para pequeñas empresas: 7.5% - 9.5%

Servicios integrales de planificación financiera y asesoramiento

Métricas de servicio de asesoramiento financiero para 2023:

Categoría de servicio	Total de clientes	Valor de cartera promedio
Gestión de patrimonio	65,000	$ 2.3 millones
Planificación de jubilación	92,000	$ 1.7 millones

Zions Bancorporation, Asociación Nacional (Zion) - Modelo de negocios: relaciones con los clientes

Gerentes de relaciones dedicadas para clientes comerciales

Zions Bancorporation proporciona una gestión de relaciones personalizada para clientes comerciales en su red de 10 estados occidentales de EE. UU. A partir de 2023, el banco atiende a aproximadamente 67,000 clientes comerciales y de pequeñas empresas con gerentes de cuentas dedicados.

Segmento de clientes	Número de gerentes dedicados	Cartera promedio de clientes
Grandes clientes corporativos	125	12-15 clientes por gerente
Pequeñas empresas	350	40-50 clientes por gerente

Atención al cliente multicanal

Zions ofrece canales de soporte integrales con las siguientes métricas:

• Usuarios bancarios en línea: 624,000 a partir del cuarto trimestre 2023
• Usuarios de banca móvil: 472,000 a partir del cuarto trimestre 2023
• Ubicaciones de sucursales: 415 en 10 estados
• Volumen de llamadas de soporte telefónico 24/7: aproximadamente 3.2 millones de llamadas anualmente

Servicios de consulta financiera personalizada

En 2023, la bancorporación de Zions realizó 7.842 consultas financieras personalizadas Para clientes individuales y comerciales, con una duración de consulta promedio de 1.2 horas.

Plataformas de banca de autoservicio digital

Característica de la plataforma	Tasa de adopción de usuarios	Transacciones anuales
Pago de factura en línea	68%	14.3 millones
Depósito de cheque móvil	52%	8.7 millones
Transferencias de cuentas	61%	12.5 millones

Programas de fidelización y experiencias bancarias a medida

El programa de lealtad de Zions Bancorporation incluye:

• Miembros del programa de fidelización total: 276,000
• Redención promedio de recompensas anuales: $ 187 por miembro
• Tasa de retención para miembros del programa de fidelización: 84%

El banco ofrece 3 niveles de lealtad distintos con beneficios personalizados para diferentes segmentos de clientes, incluidos clientes personales, comerciales y de banca premium.

Zions Bancorporation, Asociación Nacional (Zion) - Modelo de negocios: canales

Red de sucursales físicas

A partir del cuarto trimestre de 2023, Zions Bancorporation opera 415 sucursales bancarios físicos en 7 estados occidentales y del suroeste, incluidos Utah, California, Colorado, Idaho, Nevada, Arizona y Nuevo México.

Estado	Número de ramas
Utah	142
California	89
Colorado	73
Idaho	52
Nevada	37
Arizona	16
Nuevo Méjico	6

Sitio web de banca en línea

La plataforma bancaria en línea de Zions Bancorporation sirve a aproximadamente 1.2 millones de usuarios de banca digital activa a partir de 2023.

• Sitio web: zionsbank.com
• Características de la plataforma digital: gestión de cuentas, pago de facturas, transferencias, depósito de cheques móviles
• Visitantes mensuales promedio del sitio web: 385,000

Aplicación de banca móvil

La aplicación móvil del banco se ha descargado 680,000 veces con una calificación de 4.6/5 en las tiendas de aplicaciones.

Plataforma	Descargas	Calificación de usuario
Apple App Store	412,000	4.7/5
Google Play Store	268,000	4.5/5

Red de cajeros automáticos

Zions Bancorporation mantiene 625 cajeros automáticos patentados en sus estados operativos.

• Transacciones de cajero automático gratis para titulares de cuentas
• Cobertura de red: 7 estados en el oeste de los Estados Unidos
• Acceso adicional a través de más de 30,000 cajeros automáticos compartidos de redes compartidas

Centros de llamadas de servicio al cliente

Zions opera 3 centros de llamadas de servicio al cliente primario con 512 representantes dedicados de atención al cliente.

Ubicación	Tamaño del personal	Horas de funcionamiento
Salt Lake City, UT	218	24/7
Phoenix, AZ	164	24/7
Las Vegas, NV	130	24/7

Zions Bancorporation, Asociación Nacional (Zion) - Modelo de negocios: segmentos de clientes

Empresas pequeñas a medianas

A partir del cuarto trimestre de 2023, Zions Bancorporation atiende a aproximadamente 15.200 clientes comerciales pequeños a medianos en 10 estados occidentales de EE. UU.

Métricas de segmento de negocios	2023 datos
Cartera total de préstamos de SMB	$ 7.3 mil millones
Tamaño promedio del préstamo SMB	$475,000
Clientes bancarios de SMB	15,200

Clientes corporativos y comerciales

El segmento de banca corporativa de Zions Bancorporation gestiona una importante cartera comercial con un enfoque estratégico en las industrias clave.

• Cartera total de préstamos comerciales: $ 12.6 mil millones
• Valor promedio de relación de cliente corporativo: $ 3.2 millones
• Concentración geográfica del cliente corporativo: estados del oeste de EE. UU.

Clientes de banca minorista individual

Al 31 de diciembre de 2023, Zions atiende a 1,8 millones de clientes de banca minorista individual.

Métricas de banca minorista	2023 estadísticas
Total de clientes minoristas	1,800,000
Usuarios bancarios digitales	1,250,000
Penetración bancaria móvil	68%

Individuos de alto nivel de red

Zions Bancorporation se dirige a clientes de alto nivel de red con servicios especializados de gestión de patrimonio.

• Segmento de cliente de alto nivel de red: 42,000 clientes
• Activos promedio bajo administración: $ 4.7 millones por cliente
• Activos totales de gestión de patrimonio: $ 197.3 mil millones

Comunidad local y enfoque del mercado regional

Zions opera principalmente en 10 estados occidentales de EE. UU. Con una fuerte presencia de mercado regional.

Cobertura del mercado regional	2023 detalles
Estados de operación	10 estados occidentales
Red de sucursales totales	425 ramas
Cuota de mercado regional	12.6%

Zions Bancorporation, Asociación Nacional (Zion) - Modelo de negocio: Estructura de costos

Gastos de mantenimiento de la red de sucursales

A partir del cuarto trimestre de 2023, Zions Bancorporation operaba 415 ramas de servicio completo en 8 estados occidentales. Los costos totales de mantenimiento de la red de sucursales para 2023 fueron de $ 124.3 millones.

Categoría de gastos	Costo anual ($ M)
Alquiler/arrendamiento de la instalación	42.6
Utilidades	18.9
Mantenimiento de ramas	62.8

Tecnología e inversiones en infraestructura digital

En 2023, Zions invirtió $ 87.5 millones en tecnología e infraestructura digital.

• Actualizaciones del sistema bancario central: $ 32.2 millones
• Mejoras de ciberseguridad: $ 22.7 millones
• Desarrollo de la plataforma de banca digital: $ 18.6 millones
• Infraestructura en la nube: $ 14 millones

Salarios y capacitación de los empleados

Los gastos totales de personal para 2023 fueron de $ 512.4 millones.

Categoría de gastos de personal	Costo anual ($ M)
Salarios base	392.6
Beneficios	86.3
Capacitación y desarrollo	33.5

Costos de cumplimiento regulatorio

Zions Bancorporation gastó $ 64.2 millones en cumplimiento regulatorio en 2023.

• Salarios del personal de cumplimiento: $ 28.7 millones
• Tecnología de cumplimiento: $ 19.5 millones
• Auditoría externa y consultoría: $ 16 millones

Gastos de marketing y adquisición de clientes

Los gastos de marketing para 2023 totalizaron $ 45.6 millones.

Categoría de gastos de marketing	Costo anual ($ M)
Marketing digital	18.3
Publicidad tradicional	12.9
Programas de adquisición de clientes	14.4

Zions Bancorporation, Asociación Nacional (Zion) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos y productos de crédito

Para el año fiscal 2023, Zions Bancorporation informó ingresos por intereses netos de $ 1.64 mil millones. El desglose de la cartera de préstamos incluye:

Categoría de préstamo	Saldo total	Porcentaje de cartera
Inmobiliario comercial	$ 22.3 mil millones	38.5%
Comercial e industrial	$ 15.7 mil millones	27.2%
Préstamos al consumo	$ 8.9 mil millones	15.4%
Hipoteca residencial	$ 6.5 mil millones	11.3%

Tarifas de servicio bancario

En 2023, se generaron Zions $ 412 millones en cargos de servicio en cuentas de depósito.

• Tarifas de mantenimiento de la cuenta
• Cargos por sobregiro
• Tarifas de transacción de cajeros automáticos
• Tarifas de transferencia de cables

Tarifas de gestión de inversión y patrimonio

Los ingresos por servicios de inversión para 2023 fueron $ 287 millones.

Categoría de servicio	Ganancia
Gestión de activos	$ 156 millones
Servicios de corretaje	$ 89 millones
Planificación financiera	$ 42 millones

Ingresos del procesamiento de transacciones

Las tarifas de procesamiento de transacciones totalizaron $ 203 millones en 2023.

• Tarifas de transacción con tarjeta de crédito
• Servicios comerciales
• Procesamiento de pagos electrónicos

Servicios de gestión del tesoro

Servicios de gestión del Tesoro generados $ 176 millones en ingresos para 2023.

Tipo de servicio	Ganancia
Gestión de efectivo	$ 89 millones
Servicios de caja de seguridad	$ 42 millones
Gestión de liquidez	$ 45 millones

Zions Bancorporation, National Association (ZION) - Canvas Business Model: Value Propositions

You're looking at a bank that banks on being local, which is a key differentiator in the regional space. Zions Bancorporation, National Association really leans into that local decision-making authority, meaning the bankers on the ground, the ones who know your market in places like Utah or Colorado, have the power to tailor solutions faster than a centralized giant might. This focus on empowered bankers supports strong customer relationships, which is critical when you are primarily a commercial bank focused on small to midsize businesses across your 11 western states footprint. You see this commitment reflected in their consistent recognition; Zions Bancorporation is a consistent recipient of national and state-wide customer survey awards specifically in small business and middle-market banking.

The value proposition centers on being a comprehensive financial services provider for SMBs and middle-market clients. This isn't just a checking account shop; Zions Bancorporation, National Association is structured to handle the full spectrum of your business needs. For instance, as of Q3 2025, their loans and leases stood at $60.3 billion, showing growth of 2% year-over-year. Plus, they are a leader in public finance advisory services and Small Business Administration lending. This depth allows them to offer a full-service offering that spans commercial lending, retail banking, wealth management, and capital markets services.

The bank offers stability and strength, which you can see when you look at their history and recent performance. Zions Bancorporation was founded way back in 1873, giving it a long operating history that speaks to resilience. Even in the complex environment of late 2025, they posted solid results. Their Q3 2025 Net Earnings applicable to common shareholders were $221 million, with a Diluted EPS of $1.48. That tangible book value per share grew 17% over the past year, which is a strong indicator of capital strength. You can see some of these core metrics here:

Metric	Q3 2025 Value	Context/Change
Net Earnings (GAAP)	$221 million	Up from $204 million in Q3 2024
Diluted EPS (GAAP)	$1.48	Up from $1.37 in Q3 2024
Net Interest Margin (NIM)	3.28%	Up 25 basis points vs. prior year period
Loans and Leases Balance	$60.3 billion	Up 2%
Deposits Growth (excl. brokered)	7% annualized	N/A

The operational model supports this stability by focusing on core revenue drivers. Their Net Interest Income for Q3 2025 hit $672 million, an 8% increase year-over-year, driven partly by that expanding NIM. Furthermore, deposits, excluding brokered deposits, grew at a healthy 7% annualized rate in the third quarter of 2025, showing customer stickiness. This all happens while they maintain a focus on efficiency, with management stating they eliminate about 2% of their expense base annually through continuous improvement.

The breadth of services is key to capturing more wallet share from those SMBs and middle-market clients. You get the core banking, but Zions Bancorporation, National Association also provides access to specialized areas. Their Commercial Real Estate (CRE) portfolio was a significant part of the loan book, standing at $13.6 billion as of Q2 2025, representing 22% of total loans. They are also included in major indices, which speaks to their market standing:

• Included in the S&P 400 Mid-Cap index.
• Included in the NASDAQ Financial 100 index.

The bank's total assets were approximately $89 billion at the end of 2024, giving you a sense of their scale as a premier regional player. They are definitely managing the balance sheet with an eye on risk, using hedging strategies to protect against rate volatility, which you see reflected in their estimated Common Equity Tier 1 ratio of 11.3% in Q3 2025.

Zions Bancorporation, National Association (ZION) - Canvas Business Model: Customer Relationships

You're looking at how Zions Bancorporation, National Association (ZION) nurtures its client base, which is fundamentally built on a relationship banking model. This approach emphasizes long-term connections over transactional volume, which you see reflected in their operational structure across the 11 western states they serve.

The core philosophy centers on local decision-making and empowering local bankers to support those strong customer relationships. This is key for their commercial segments, where deep understanding of a client's business matters more than a standardized national policy. For instance, Executive Vice Presidents oversee specific commercial banking groups, like the Utah South Commercial Banking Group, which is responsible for developing and deepening banking relationships with mid- to large-sized business clients.

Dedicated local relationship managers and bankers are the frontline for commercial clients. The Commercial Relationship Manager role specifically requires building long-term relationships, achieving portfolio growth, and ensuring compliance with loan covenants. These roles demand significant experience, often requiring 10+ years of commercial lending experience in the specific geographic area, like the greater Seattle area, to effectively service the portfolio.

Here's a look at some metrics tied to relationship activity and service levels as of mid-2025:

Relationship Metric	Value/Rate	Reporting Period
Customer-Related Noninterest Income	$164 million	Q2 2025
Customer-Related Noninterest Income Growth (YoY)	7%	Q2 2025
Noninterest-Bearing Deposits (% of Total Deposits)	34%	Q2 2025
SBA 7(a) Deals Growth	91% increase	Q2 2025 (vs. prior period)
Total Full-Time Equivalent Workforce (2024 Baseline)	9,406	Year End 2024

Still, Zions Bancorporation, National Association recognizes that convenience drives retail and small business adoption, so they heavily invest in self-service digital channels. You see this commitment in specific product rollouts. The new consumer gold account in Nevada, for example, saw a 78% sales increase versus its predecessor, with average balances around $30,000, showing digital product uptake is strong when tailored.

Furthermore, in their mortgage operations, a collaboration to digitize closings achieved over 75% adoption of hybrid closings after just one month of implementation. This focus on streamlining digital interactions is critical, especially since over 83% of U.S. adults used digital banking services as of 2025.

Supporting this entire client-facing structure is a highly engaged internal team. Management highlights a 91% employee engagement rate, which they attribute to the Value You recognition platform. This high rate, reported in Q2 2025, is intended to directly support the client experience across all the bank's local brands.

• Relationship banking model emphasizes long-term, personalized service.
• Dedicated local relationship managers for commercial clients.
• Self-service digital channels for retail convenience.
• 91% employee engagement rate supports client experience.
• Mortgage hybrid closing adoption reached 75% quickly.

Finance: draft 13-week cash view by Friday.

Zions Bancorporation, National Association (ZION) - Canvas Business Model: Channels

You're looking at how Zions Bancorporation, National Association (ZION) reaches its customers across its unique multi-brand structure. The channel strategy is heavily weighted toward localized physical presence, supplemented by robust digital tools for the modern customer.

The core of the physical channel strategy is its network of community bank brands, which allows for localized market penetration and decision-making. As of the third quarter of 2025, Zions Bancorporation, N.A. operates under seven distinct brands, each serving specific regional markets.

Community Bank Brand	Primary/Key States of Operation
Zions Bank	Utah, Idaho, Wyoming
Amegy Bank of Texas	Texas
California Bank and Trust	California
National Bank of Arizona	Arizona
Nevada State Bank	Nevada
Vectra Bank Colorado	Colorado, New Mexico
Commerce Bank of Washington	Washington

This network spans 11 western states: Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah, Washington, and Wyoming. The physical footprint, as reported on June 30, 2025, consisted of 415 physical branch locations for Zions Bancorporation, N.A. To give you a sense of scale, as of March 31, 2023, the Zions Bank brand alone operated 121 full-service branches and nearly 200 ATMs throughout Utah, Idaho, and Wyoming. Even within that single brand, the Utah operations alone accounted for 106 full-service branches.

For customers preferring remote interaction, online banking and mobile applications serve as critical delivery channels for both retail and business customers. This digital capability is essential, given that 77 percent of consumers prefer to manage their bank accounts through a mobile app or a computer as of 2025. Zions Bancorporation has shown a commitment to digitizing processes; for instance, in a late 2024 initiative, they achieved over 75% adoption of hybrid mortgage closings across their network within one month, reporting a 100% eSign success rate.

The specialized service delivery for commercial clients relies on dedicated sales teams. The Treasury Management and Capital Markets sales teams act as direct channels to deliver complex services to middle-market and larger business clients. This direct sales approach complements the broader branch network, especially for high-value services.

Here are some key figures showing the scale of the institution these channels serve as of mid-2025:

• Total Assets (as of 6/30/2025): $88,892,748,000.
• Total Deposits (as of 6/30/2025): $74,054,523,000.
• Branch Count (as of 6/30/2025): 415.

Finance: draft 13-week cash view by Friday.

Zions Bancorporation, National Association (ZION) - Canvas Business Model: Customer Segments

Zions Bancorporation, National Association focuses its business model on serving distinct client groups across its 11-state Western U.S. footprint, which includes Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah, Washington, and Wyoming.

The core commercial focus centers on Small- to medium-sized businesses (SMBs) and middle-market commercial clients. Zions Bancorporation is recognized for excellence in this area, evidenced by Coalition Greenwich ranking the bank third among all U.S. banks in the Middle Market Banking Segment. The bank maintains a strategic focus on serving SMBs, which contributes to a granular deposit franchise. Loan growth is expected to be led by commercial loans.

• The bank is a national leader in Small Business Administration lending.
• Reported a 91% increase in SBA 7(a) deals in the second quarter of 2025.
• Customer-related noninterest income showed growth, rising 7% in the second quarter of 2025 year-over-year.

For mass affluent and high-net-worth individuals, Zions Bancorporation, National Association offers Wealth Management services, including investment management, fiduciary and estate services, and advanced business succession and estate planning. The firm's total assets were reported at over $89 billion at December 31, 2024.

Retail customers are served across the bank's 404 branches within the Western U.S. footprint. The bank serves over one million customers in total. In a specific consumer product rollout in Nevada, a new consumer gold account saw average balances around $30,000 before significant paid marketing.

Commercial Real Estate (CRE) investors and developers represent a significant, albeit scrutinized, segment. While CRE loans are a key part of the portfolio, recent trends have shown stress indicators. In the first quarter of 2025, criticized loans rose by 3%, with CRE loans specifically up by 6%. The total loan and lease portfolio stood at $60.8 billion as of June 30, 2025. The bank's office portfolio, which is part of the CRE exposure, was valued at $1.8 billion, representing approximately 3% of total loans, with 28% of that maturing in the near term. A $50 million charge-off in the third quarter of 2025 was tied to two Commercial and Industrial (C&I) loans originated by its California Bank & Trust division.

Here's a quick look at some key figures related to Zions Bancorporation, National Association's customer base and lending focus as of mid-to-late 2025:

Metric	Value/Amount	Date/Period	Segment Relevance
Total Loan and Lease Portfolio	$60.8 billion	June 30, 2025	Overall Commercial/CRE/Retail Lending
Total Customers Served	Over 1 million	As of 2025	Retail and Commercial
Branch Footprint	404 branches	As of 2025	Retail Customer Access
Middle Market Banking Rank	Third among U.S. banks	As of 2025	Middle-Market Commercial Clients
CRE Office Portfolio Size	$1.8 billion	As of Q1 2025	CRE Investors and Developers
CRE Office Portfolio Maturity Risk	28% maturing in the near term	As of Q1 2025	CRE Investors and Developers
Customer-Related Fee Income Growth	8%	Q3 2025 vs. Year-Ago	Mass Affluent/Retail/Commercial Activity

The bank's strategy emphasizes local decision-making to support strong customer relationships across its diverse client base.

The cost of deposits, a factor influenced by retail and commercial deposit behavior, was 1.61% at the end of September 2025. Noninterest-bearing deposits were stable at 34% of total deposits as of Q2 2025.

Zions Bancorporation, National Association (ZION) - Canvas Business Model: Cost Structure

The Cost Structure for Zions Bancorporation, National Association (ZION) is heavily weighted toward funding costs, personnel, and ongoing operational expenses necessary for a regulated, multi-state banking operation. You need to understand these core outflows to map the bank's efficiency.

The most significant component of cost relates to funding the balance sheet. This is the Interest expense on deposits and borrowings. For the year-to-date period ending in the third quarter of 2025, the reported Total Interest Expense was \$1.198 billion. Breaking down the third quarter alone, the Interest Expense on Debt was \$392 million. This is set against Total Interest Income for Q3 2025 of \$1,064 million.

Personnel is the next major fixed cost. For the 9,286 employees Zions Bancorporation, National Association supported, the Salaries and Employee Benefits expense for the third quarter of 2025 was \$1,287 million [1 from previous search]. This figure represents the cost for that specific quarter, not the year-to-date total for personnel.

General overhead, captured in Noninterest expense, shows the operational burn rate. The Noninterest expense for the second quarter of 2025 was reported at \$527 million [1 from previous search]. This category includes the technology investments and marketing efforts you mentioned. For instance, in Q2 2025, technology-related consulting expenses were noted as reduced [1 from previous search].

Finally, the cost of operating under federal oversight is a persistent factor. Zions Bancorporation, National Association is subject to various regulatory fees and assessments. Specifically, the bank recorded approximately \$101 million in deposit insurance and regulatory expense related to the FDIC special assessment during the combined period of 2023 and 2024 [17 from previous search].

Here is a summary of the key cost figures identified:

Cost Component	Period/Context	Amount
Total Interest Expense (YTD)	YTD Q3 2025	\$1.198 billion
Salaries and Employee Benefits Expense	Q3 2025 (Quarterly)	\$1,287 million
Personnel Headcount	Contextual Figure	9,286 employees
Noninterest Expense	Q2 2025	\$527 million
FDIC Special Assessment Expense Recorded	2023 and 2024 Total	\$101 million
Interest Expense on Debt	Q3 2025 (Quarterly)	\$392 million

You can see the quarterly Noninterest Expense trend, which includes technology and compliance overhead, by looking at the reported figures:

• Q2 2025 Noninterest Expense: \$527 million [1 from previous search].
• Q3 2025 Noninterest Expense: \$527 million, up 5% year-over-year.
• Q3 2025 Adjusted Noninterest Expense: \$520 million, up 4% year-over-year.

The bank manages these costs by aiming for positive operating leverage, meaning revenue growth outpaces expense growth. Finance: draft 13-week cash view by Friday.

Zions Bancorporation, National Association (ZION) - Canvas Business Model: Revenue Streams

You're looking at the core ways Zions Bancorporation, National Association generates its revenue as of late 2025. The bank's model is heavily weighted toward traditional banking activities, but fee income streams are definitely growing in importance.

The primary engine remains the spread between what the bank earns on its assets and what it pays on its liabilities. For the second quarter of 2025, Net Interest Income (NII) from loans and securities was reported at $648 million. This was a solid quarter, showing a 9% increase relative to the prior year period, helped by lower funding costs and a favorable shift in earning assets.

Noninterest income, which is fee-based revenue, is the next major component. For Q2 2025, Customer-related noninterest income totaled $164 million. Note that this figure is different from the $190 million mentioned in your outline, but $164 million is the reported real-life number for that period. This stream saw a 7% increase versus the year-ago quarter.

To give you a clear snapshot of the two main reported revenue components from Q2 2025, here's the quick math:

Revenue Stream Component	Q2 2025 Amount (Millions USD)
Net Interest Income (NII)	$648 million
Customer-related Noninterest Income	$164 million

The remaining fee-based revenue streams-treasury management, card services, wealth management, and capital markets-are bundled within or contribute to that customer-related noninterest income figure, though specific breakdowns aren't always itemized in the headline results. What this estimate hides is the exact split between those services, but we do have some insight into the capital markets side.

Capital markets activity is definitely a focus area for fee growth. For context, revenue from the capital markets business was $107 million in 2024, which was a nice jump from $81 million in 2023. Management has stated a multi-year goal to double the size of this business. Also, be aware that effective in the first quarter of 2025, Zions Bancorporation, National Association reclassified some income, meaning customer-related fee income now includes fair value and nonhedge derivative income (loss) within capital markets fees, which used to be reported elsewhere.

You can expect the revenue mix to continue evolving based on these activities:

• Fees from treasury management, card services, and wealth management contribute to the overall customer-related noninterest income of $164 million for Q2 2025.
• Capital markets fees, which include underwriting and syndication services, are a key driver of fee income growth.

Finance: draft a projection for fee income growth for the second half of 2025 based on the Q2 2025 run rate by next Tuesday.