Associated Banc-Corp (ASB): Business Model Canvas [Jan-2025 Mise à jour]

Plongez dans le monde complexe du Banc-Corp associé (ASB), une puissance financière dynamique qui mélange de manière transparente les prouesses bancaires traditionnelles à l'innovation numérique de pointe. Cette toile complète du modèle commercial révèle comment l'ASB navigue stratégiquement dans le paysage bancaire complexe, offrant des solutions financières personnalisées qui s'adressent aux entreprises et aux particuliers du Wisconsin, de l'Illinois et du Minnesota. Des partenariats stratégiques aux plates-formes numériques innovantes, le Banc-Corp associé démontre une approche sophistiquée de la banque moderne qui va au-delà des simples transactions, créant de la valeur grâce à des services intégrés, une expertise du marché local et des stratégies centrées sur le client.

Associated Banc-Corp (ASB) - Modèle d'entreprise: partenariats clés

Alliances stratégiques avec les entreprises locales et les entreprises commerciales

Associated Banc-Corp entretient des partenariats stratégiques avec les entreprises régionales du Wisconsin, de l'Illinois et du Minnesota. Au quatrième trimestre 2023, la banque a rapporté:

Catégorie de partenariat	Nombre de partenariats actifs	Volume commercial total
Alliances commerciales	387	2,3 milliards de dollars
Réseau de petites entreprises	612	876 millions de dollars

Partenariats avec des sociétés fintech pour les solutions bancaires numériques

Associated Banc-Corp collabore avec plusieurs fournisseurs de fintech pour améliorer les capacités bancaires numériques:

• Finastra pour la technologie bancaire de base
• Jack Henry & Associés pour les solutions de paiement numérique
• Fiserv pour les plates-formes bancaires intégrées

Partenaire fintech	Investissement technologique	Année de mise en œuvre
Finastra	12,4 millions de dollars	2022
Jack Henry	8,7 millions de dollars	2021

Collaboration avec les assureurs pour les services financiers intégrés

Métriques de partenariat d'assurance pour Banc-Corp associé en 2023:

Partenaire d'assurance	Revenus de partenariat	Offres de produits
Ameririse Financial	47,3 millions de dollars	Gestion de la patrimoine, produits d'assurance
Assurance à l'échelle nationale	33,6 millions de dollars	Solutions d'assurance commerciale

Relations avec les chambres de commerce régionales

Engagement de la Chambre de commerce associée à la Chambre de commerce en 2023:

• Adhésions à la chambre active totale: 42
• Régions couvertes: Wisconsin, Illinois, Minnesota
• Événements de réseautage annuels liés à la chambre: 76

Région	Nombre de chambres	Références commerciales
Wisconsin	18	412 millions de dollars
Illinois	14	287 millions de dollars
Minnesota	10	203 millions de dollars

Associated Banc-Corp (ASB) - Modèle d'entreprise: activités clés

Services bancaires commerciaux et de détail

Associated Banc-Corp a déclaré un actif total de 38,6 milliards de dollars au quatrième trimestre 2023. La banque exploite 227 emplacements bancaires dans le Wisconsin, l'Illinois et le Minnesota.

Service bancaire	Volume total (2023)
Prêts commerciaux	15,2 milliards de dollars
Comptes bancaires de détail	1,3 million
Prêts aux petites entreprises	2,7 milliards de dollars

Advisory de gestion de la patrimoine et d'investissement

Associated Banc-Corp gère environ 27,4 milliards de dollars d'actifs de gestion de patrimoine en 2023.

• Base client de gestion de la patrimoine: 85 000 clients
• Actif moyen sous gestion par client: 322 000 $
• Revenus de services de conseil en placement: 187 millions de dollars en 2023

Développement de la plate-forme bancaire numérique

Les transactions bancaires numériques ont augmenté de 42% en 2023 par rapport à l'année précédente.

Métrique de la plate-forme numérique	2023 données
Utilisateurs de la banque mobile	672,000
Transactions bancaires en ligne	38,6 millions
Investissement bancaire numérique	47,3 millions de dollars

Crédit et souscription des prêts

Le portefeuille total des prêts de Banc-Corp associé a atteint 31,5 milliards de dollars en 2023.

• Prêts immobiliers commerciaux: 12,8 milliards de dollars
• Originations de prêt à la consommation: 4,6 milliards de dollars
• Taux d'approbation du prêt moyen: 67%

Gestion des risques et planification financière

Banc-corp associé maintient un Ratio de capital de niveau 1 de 11,2% au Q4 2023.

Métrique de gestion des risques	Valeur 2023
Ratio de prêts non performants	0.72%
Réserves de perte de prêt	385 millions de dollars
Taille de l'équipe de gestion des risques	127 professionnels

Associated Banc-Corp (ASB) - Modèle d'entreprise: Ressources clés

Réseau de succursale

Depuis le Q4 2023, Banc-Corp associé maintient:

État	Nombre de branches
Wisconsin	206
Illinois	67
Minnesota	40

Ressources financières

Mesures financières pour le Banc-Corp associé au 31 décembre 2023:

• Actif total: 41,1 milliards de dollars
• Dépôts totaux: 33,4 milliards de dollars
• Total des capitaux propres des actionnaires: 4,2 milliards de dollars
• Ratio de capital de niveau 1: 11,8%

Infrastructure bancaire numérique

Détails de l'investissement technologique:

• Dépenses technologiques annuelles: 98,7 millions de dollars
• Utilisateurs de la banque numérique: 512 000
• Téléchargements d'applications bancaires mobiles: 287 000

Capital humain

Métrique des employés	Valeur
Total des employés	2,987
Des années moyennes d'expérience bancaire	12.4 ans
Titulaires de diplômes avancés	43%

Capacités d'analyse des données

Métriques de gestion des données clients:

• Comptes clients: 1,3 million
• Systèmes de traitement des données: 7 plates-formes de niveau d'entreprise
• Investissement annuel de cybersécurité: 22,5 millions de dollars

Banc-Corp associé (ASB) - Modèle d'entreprise: propositions de valeur

Solutions bancaires personnalisées pour les entreprises et les particuliers

Depuis le quatrième trimestre 2023, Associated Banc-Corp propose des solutions bancaires sur mesure avec les mesures financières suivantes:

Catégorie de produits	Actif total	Segments de clientèle
Banque d'affaires	33,6 milliards de dollars	Petites à moyennes entreprises
Banque personnelle	15,2 milliards de dollars	Consommateurs individuels

Services financiers intégrés sur plusieurs gammes de produits

Associated Banc-Corp fournit des services financiers complets:

• Prêts commerciaux
• Gestion de la richesse
• Services d'investissement
• Gestion de la trésorerie

Expériences de banque numérique et physique pratique

Métriques de performance bancaire numérique:

Plate-forme numérique	Utilisateurs actifs	Volume de transaction mobile
Application bancaire mobile	425 000 utilisateurs	3,2 millions de transactions mensuelles
Plateforme bancaire en ligne	612 000 utilisateurs	4,7 millions de transactions mensuelles

Taux d'intérêt concurrentiels et produits financiers

Taux d'intérêt et offres de produits pour 2024:

Produit	Taux d'intérêt	Comparaison du marché
Compte d'épargne personnelle	4.25%	0,35% au-dessus de la moyenne régionale
Vérification des affaires	3.85%	0,25% au-dessus de la moyenne régionale

Expertise du marché local et approche axée sur la communauté

Statistiques de l'engagement communautaire:

• Investissements communautaires totaux: 12,3 millions de dollars en 2023
• Réseau de succursale local: 241 succursales à travers le Wisconsin, l'Illinois et le Minnesota
• Prêts aux petites entreprises: 1,7 milliard de dollars de prêts au marché local

Associated Banc-Corp (ASB) - Modèle d'entreprise: relations clients

Gestionnaires de relations bancaires personnelles

Associated Banc-Corp maintient une équipe de 287 gestionnaires de relations bancaires personnelles dédiés à travers son réseau régional du Wisconsin, de l'Illinois et du Minnesota au quatrième trimestre 2023.

Segment de clientèle	Managers dévoués	Portefeuille de clients moyens
Banque d'affaires	124	42 clients par gestionnaire
Banque personnelle	163	68 clients par gestionnaire

Assistance bancaire en ligne et mobile

La plate-forme bancaire numérique de Banc-Corp associée dessert 612 000 utilisateurs de banque numérique actifs en 2023.

• Téléchargements d'applications bancaires mobiles: 287 000
• Taux de pénétration bancaire en ligne: 73%
• Volume de transactions numériques: 4,2 millions de transactions mensuelles

Engagement communautaire et compréhension du marché local

Associated Banc-Corp exploite 252 centres bancaires dans trois États principaux, en mettant l'accent sur l'engagement local du marché.

État	Centres bancaires	Investissement communautaire
Wisconsin	156	12,4 millions de dollars
Illinois	54	4,6 millions de dollars
Minnesota	42	3,2 millions de dollars

Canaux de service à la clientèle dédiés

Associated Banc-Corp fournit un support client multicanal avec des options de service complètes.

• Prise en charge du centre d'appels 24/7: 412 représentants du service à la clientèle
• Temps de réponse moyen: 2,7 minutes
• Évaluation de satisfaction du client: 4.3 / 5

Services de conseil financier personnalisés

La banque propose un conseil financier spécialisé dans différents segments de clients.

Service de conseil	Nombre de consultants	Interaction moyenne du client
Gestion de la richesse	76	3.4 Consultations par client chaque année
Avis de petite entreprise	54	2.8 Consultations par client commercial chaque année
Planification de la retraite	43	2.1 Consultations par client chaque année

Associated Banc-Corp (ASB) - Modèle d'entreprise: canaux

Emplacements de branche physiques

Depuis 2023, Banc-Corp associé fonctionne 246 bureaux bancaires Dans trois États principaux: le Wisconsin, l'Illinois et le Minnesota.

État	Nombre de branches
Wisconsin	156
Illinois	45
Minnesota	45

Plateforme bancaire en ligne

La plate-forme numérique de Banc-Corp associée sert approximativement 1,3 million de clients bancaires numériques.

• Plateforme Web lancée en 2015
• Prend en charge plus de 20 services bancaires différents en ligne
• Offre une gestion de compte sécurisée

Application bancaire mobile

L'application mobile de la banque a été téléchargée plus de 500 000 fois Sur les plates-formes iOS et Android.

Plate-forme	Téléchargements d'applications
ios	285,000
Androïde	215,000

Réseau ATM

Banc-corp associé maintient 387 emplacements ATM à travers ses régions opérationnelles.

• Aucun frais de transaction pour les clients bancaires
• Services de retrait en espèces 24/7
• Capacités de dépôt à certains guichets automatiques

Téléphone et support client numérique

Les canaux du support client gérent approximativement 175 000 interactions clients mensuellement.

Canal de support	Interactions mensuelles
Support téléphonique	85,000
Chat en ligne	55,000
Assistance par e-mail	35,000

Associated Banc-Corp (ASB) - Modèle d'entreprise: segments de clientèle

Petites et moyennes entreprises

Depuis le quatrième trimestre 2023, le Banc-Corp associé dessert environ 12 500 clients commerciaux de petite à moyenne taille du Wisconsin, de l'Illinois et du Minnesota.

Segment d'entreprise	Nombre de clients	Taille moyenne du prêt
Fabrication de PME	3,750	1,2 million de dollars
Services professionnels	2,850	$850,000
Commerce de vente au détail	4,150	$650,000
Construction	1,750	1,5 million de dollars

Clients bancaires de détail individuels

Associated Banc-Corp compte 237 000 clients bancaires au détail en décembre 2023.

• Comptes de chèques personnels: 156 000
• Comptes d'épargne personnels: 128 000
• Porte-cartes de crédit personnelle: 85 000

Clients commerciaux

La banque dessert 4 750 clients commerciaux avec un portefeuille total de prêts commerciaux de 8,3 milliards de dollars en 2023.

Taille de l'entreprise	Nombre de clients	Ligne de crédit commerciale moyenne
Grandes entreprises	750	5,2 millions de dollars
Entreprises de taille moyenne	2,500	2,1 millions de dollars
Clients des entreprises	1,500	3,8 millions de dollars

Clients de gestion de la patrimoine

Associated Banc-Corp gère 12,4 milliards de dollars d'actifs de gestion de patrimoine pour 28 500 clients en 2023.

• Individus de valeur nette élevée: 6 500
• Clients de planification de la retraite: 15 000
• Clients de gestion des investissements: 7 000

Marché bancaire communautaire local

La banque exploite 232 succursales à service complet dans le Wisconsin, l'Illinois et le Minnesota en 2023.

État	Nombre de branches	Pénétration du marché
Wisconsin	147	38%
Illinois	45	12%
Minnesota	40	8%

Associated Banc-Corp (ASB) - Modèle d'entreprise: Structure des coûts

Dépenses de fonctionnement de la succursale

En 2023, Associated Banc-Corp a maintenu 241 centres bancaires dans le Wisconsin, l'Illinois et le Minnesota. Les dépenses totales de l'opération de succursale étaient de 187,4 millions de dollars pour l'exercice.

Catégorie de dépenses	Coût annuel
Loyer et installations	82,6 millions de dollars
Services publics	14,3 millions de dollars
Entretien	22,5 millions de dollars

Maintenance de la technologie et des infrastructures numériques

La banque a investi 76,2 millions de dollars dans l'infrastructure technologique et les plateformes numériques en 2023.

• Investissements en cybersécurité: 24,5 millions de dollars
• Mises à niveau de la plate-forme bancaire numérique: 18,7 millions de dollars
• Maintenance des infrastructures informatiques: 33 millions de dollars

Salaires et avantages sociaux des employés

Le total des dépenses de personnel pour Banc-Corp associé en 2023 était de 534,6 millions de dollars.

Composant de compensation	Coût annuel
Salaires de base	392,4 millions de dollars
Avantages sociaux	68,2 millions de dollars
Contributions à la retraite	74 millions de dollars

Coûts de conformité réglementaire

Les dépenses de conformité ont totalisé 62,8 millions de dollars en 2023.

• Personnel juridique et de conformité: 28,3 millions de dollars
• Systèmes de rapports réglementaires: 17,5 millions de dollars
• Audit externe et conseil: 17 millions de dollars

Frais de marketing et d'acquisition des clients

Les dépenses de marketing pour 2023 étaient de 43,6 millions de dollars.

Canal de marketing	Dépenses
Marketing numérique	18,2 millions de dollars
Médias traditionnels	12,4 millions de dollars
Programmes d'acquisition de clients	13 millions de dollars

Associated Banc-Corp (ASB) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des prêts et des produits de crédit

Pour l'exercice 2023, a rapporté Banc-Corp associé 1,06 milliard de dollars de revenus d'intérêts nets. La rupture des revenus des intérêts par segment de produit comprend:

Catégorie de prêt	Revenu d'intérêt
Prêts commerciaux	621 millions de dollars
Prêts hypothécaires résidentiels	287 millions de dollars
Prêts à la consommation	152 millions de dollars

Frais de service bancaire

En 2023, Banc-Corp associé a généré 246 millions de dollars de frais de service et de frais. Les sources de revenus de frais clés comprennent:

• Frais de maintenance des comptes de dépôt: 87 millions de dollars
• Frais de découvert: 42 millions de dollars
• Frais de transaction ATM: 31 millions de dollars
• Frais de transfert de fil: 22 millions de dollars

Revenus consultatifs sur la gestion de la patrimoine

Segment de gestion de la patrimoine signalé 178 millions de dollars de revenus consultatifs pour 2023, avec la distribution suivante:

Service consultatif	Revenu
Planification financière	62 millions de dollars
Avis d'investissement	76 millions de dollars
Planification de la retraite	40 millions de dollars

Commissions de produits d'investissement

Les commissions de produits d'investissement ont totalisé 94 millions de dollars en 2023, segmenté comme suit:

• Commissions de fonds communs de placement: 38 millions de dollars
• Commissions de négociation sur les actions: 33 millions de dollars
• Commissions de trading d'obligations: 23 millions de dollars

Frais de maintenance de transaction et de compte

Les revenus liés aux transactions sont équipés de 156 millions de dollars en 2023, y compris:

Type de transaction	Revenus des frais
Transactions de compte chèques	67 millions de dollars
Transactions de compte d'épargne	45 millions de dollars
Transactions bancaires en ligne / mobiles	44 millions de dollars

Associated Banc-Corp (ASB) - Canvas Business Model: Value Propositions

You're looking at the core things Associated Banc-Corp offers to keep its business model running strong as of late 2025. It's about being a full-spectrum regional player, not just a local branch.

Full-service regional banking for commercial and consumer clients

Associated Banc-Corp provides a complete set of financial tools for businesses and individuals across its footprint. The scale of operations supports this full-service claim.

As of the third quarter of 2025, Associated Banc-Corp reported total period end loans of $31.0 billion. Total period end deposits stood at $34.9 billion. Following the announced merger agreement in December 2025, the combined entity has total assets of $44 billion. The bank operates nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois, Minnesota and Missouri. For the quarter ended September 30, 2025, net income available to common equity was $122 million.

Here's a quick look at the balance sheet scale as of Q3 2025:

Metric	Amount (Period End Q3 2025)
Total Assets	$43.309 billion
Total Loans	$31.0 billion
Total Deposits	$34.9 billion
Net Interest Margin	3.04%

Specialized commercial lending, including Commercial Real Estate (CRE)

A key value driver is the focus on commercial relationships, which is a deliberate strategic shift. They are growing this segment actively.

Commercial and business lending period end loans reached $12.7 billion in the third quarter of 2025. Commercial real estate lending contributed $7.3 billion to period end balances in the same period. The company posted nearly $300 million in Commercial and Industrial (C&I) loan growth during Q3 2025. Associated Banc-Corp continues to expect 2025 period end loan growth in the range of 5% to 6% compared to the end of 2024.

The composition of the loan book reflects this focus:

• Commercial and business lending period end balance: $12.7 billion
• Commercial real estate lending period end balance: $7.3 billion
• Residential mortgages concentration (as of Q1 2025): reduced to 23% of total loans

Wealth management and fiduciary services for high-net-worth clients

The bank offers services beyond traditional lending and deposits, specifically targeting wealth accumulation and management needs.

Total noninterest income for the third quarter of 2025 was $81 million. Within that, wealth management fees increased by $2 million from the second quarter of 2025. Specialized financial services also include interest rate risk management, foreign exchange solutions, and commodity hedging.

Strong community presence and relationship-driven service model

Being the largest bank holding company based in Wisconsin is a foundational element of their community value. They are actively expanding this regional footprint through strategic moves.

The company reported a net promoter score of 55 in the first quarter of 2025. Total checking household growth was 1% annualized in Q1 2025. Relationship building is quantified by the nearly 30% increase in commercial and business relationship managers compared to the third quarter of 2023. The announced merger with American National Corporation is set to make Associated the #2 bank in the Omaha MSA and the #10 bank in the Minneapolis / St. Paul MSA by deposit market share.

Convenient, digitally-enabled banking access across the region

The value proposition includes modern access methods layered onto the physical presence. Core customer deposits show the success of this dual approach.

Total period end core customer deposits reached $28.9 billion as of September 30, 2025, representing a 4% increase from the same period last year. The expectation for 2025 period end core customer deposit growth is between 4% and 5%. The bank offers debit, credit, and digital payment solutions. Noninterest-bearing demand deposits were $5.8 billion on average for Q3 2025.

Finance: draft 13-week cash view by Friday.

Associated Banc-Corp (ASB) - Canvas Business Model: Customer Relationships

You're looking at how Associated Banc-Corp (ASB) connects with its clients as of late 2025. The relationship strategy clearly splits between high-touch service for complex needs and robust digital access for everyday tasks. For your commercial and wealth clients, the bank emphasizes personal attention, which makes sense given the growth in those areas. For instance, Commercial and business lending period-end balances hit $12.7 billion by the third quarter of 2025, and wealth management revenue was $25 million in that same quarter. This suggests dedicated relationship managers are actively engaged with these higher-value segments.

The high-touch model extends into the physical footprint. Associated Bank maintains nearly 200 banking locations across Wisconsin, Illinois, Minnesota, and Missouri, serving over 100 communities. This physical presence supports an advisory service model within the branches, meaning you can definitely walk in for complex advice, not just to use an ATM.

For the broader customer base, automated self-service is key. Nationally, projections for 2025 estimated 216.8 million digital banking users, and it's safe to assume ASB is pushing its mobile and online platforms hard to meet that trend. Globally, a survey noted that 77% of banking interactions now happen through digital channels. This digital focus helps manage the scale of their Community, Consumer, and Business segments.

Deposit growth, especially from core customers, is a relationship focus area. The bank expected period-end core customer deposit growth of 4% to 5% for the full year 2025 compared to the end of 2024. Core customer deposits reached $28.9 billion by the third quarter of 2025, up 4.2% from the third quarter of 2024. This growth suggests targeted marketing efforts are working to deepen relationships with stable funding sources.

Continuous customer support relies on the contact centers, and ASB saw positive feedback, achieving a record-high Net Promoter Score in the first quarter of 2025. While specific ASB contact center metrics aren't public, industry benchmarks suggest a good First Call Resolution (FCR) rate is between 70% and 79%, and a good Customer Satisfaction (CSAT) score is over 75%. If onboarding takes 14+ days, churn risk rises, so efficient support is defintely critical.

Here's a quick look at some of the key relationship-relevant numbers from the 2025 reporting periods:

Metric Category	Specific Data Point	Value/Amount (2025)
Commercial Focus	Commercial and Business Lending (Period End)	$12.7 billion (Q3 2025)
Wealth Management	Wealth Management Revenue	$25 million (Q3 2025)
Physical Footprint	Approximate Banking Locations	Nearly 200
Digital Adoption	US Digital Banking User Projection	216.8 million (Estimate)
Deposit Growth	Core Customer Deposits	$28.9 billion (Q3 2025)
Customer Sentiment	Net Promoter Score Status	Record-High (Q1 2025)

The bank's service delivery is supported by these operational realities:

• Loan products are offered by Associated Bank, N.A..
• Specialized financial services include interest rate risk management.
• The bank serves customers in Wisconsin, Illinois, Minnesota, and Missouri.
• Loan production offices extend into Indiana, Kansas, Michigan, New York, Ohio, and Texas.
• The efficiency ratio improved to 54.8% in Q3 2025.

Finance: draft 13-week cash view by Friday.

Associated Banc-Corp (ASB) - Canvas Business Model: Channels

You're looking at how Associated Banc-Corp (ASB) gets its value proposition to the customer base as of late 2025. It's a classic Midwest franchise balancing physical presence with digital growth, which is smart given that digital banking usage hit 89% of US adults this year. Still, the physical network remains a core asset, especially for commercial relationships.

The physical footprint is concentrated in the Midwest, but they are strategically placing Loan Production Offices (LPOs) outside that core to capture specialized business. For instance, as of the third quarter of 2025, Associated Banc-Corp reported total assets of $44 billion and total period end deposits of $34.9 billion. Their commercial and industrial (C&I) loan book, a key area for the direct sales force, stood at $11.6 billion at the end of Q3 2025.

Here's a breakdown of the physical and semi-physical distribution network:

Channel Type	Primary Geographic Footprint	Count/Scope Detail
Physical Branch Locations	Wisconsin, Illinois, Minnesota, Missouri	Nearly 200 locations serving more than 100 communities.
Loan Production Offices (LPOs)	Indiana, Kansas, Michigan, New York, Ohio, Texas	Six states outside the core branch footprint for specialized lending.
ATM Network	Co-located with branches and likely proprietary/shared network access	No specific network size number is available, but it supports access for customers across the branch states.

The physical network is actively managed. For example, in early 2025, Associated Bank closed several branches in Wisconsin and Illinois, while simultaneously opening a new branch in St. Louis, Missouri, in April 2025, expanding its presence in that market to nine total branches.

For the more sophisticated corporate and commercial clients, the channel shifts to direct engagement:

• Direct sales force targets corporate and commercial specialties, including commercial and specialty lending, and cash management services.
• This direct channel supports the $1.5 billion increase in average commercial and business lending balances year-over-year in Q3 2025.
• Specialized financial services like interest rate risk management and foreign exchange solutions are delivered through these direct relationship teams.

Digital channels are the backbone for transactional banking, supporting the $28.9 billion in core customer deposits as of September 30, 2025. You can expect these to include:

• Mobile app access for on-the-go banking tasks.
• Online banking platforms for account management and transactions.

Finance: draft the 13-week cash flow view by Friday, focusing on capital deployment for the American National Corporation merger announced December 1, 2025.

Associated Banc-Corp (ASB) - Canvas Business Model: Customer Segments

Corporate and Commercial businesses (focus on C&I loans)

Associated Banc-Corp (ASB) serves corporate and commercial clients with a clear focus on Commercial and Industrial (C&I) lending, which is a key growth driver.

Metric	Amount/Value (Q3 2025)
Period End Commercial and business lending	$12.7 billion
Period End Commercial and Industrial (C&I) Loans	$11.6 billion
Average Commercial and business lending	$12.5 billion
C&I Loan Growth Year-over-Year	12.8%

The bank reported nearly $300 million in C&I loan growth during the third quarter of 2025. Commercial and business relationship managers increased by nearly 30% compared to Q3 2023, contributing to C&I loan growth of $1.1 billion year-over-year as of Q1 2025.

Community and Consumer banking customers in the Midwest

ASB is the largest bank holding company based in Wisconsin, providing services across the Midwest, including Wisconsin, Illinois, Minnesota, and Missouri.

• Total period end core customer deposits: $28.9 billion (Q3 2025)
• Total period end deposits: $34.9 billion (Q3 2025)
• Total Consumer Loan Portfolio (Q1 2025): $10.8 billion
• Percentage of Consumer Portfolio that is Prime or Super-Prime (Q1 2025): 94%
• Residential Mortgages as a percentage of total loans (Q2 2025): 22.7%

The bank saw the best checking household growth in a decade during the second quarter of 2025.

Mass Affluent and high-net-worth individuals (Wealth Management)

This segment contributes to noninterest income through fiduciary, investment, and financial planning services.

Metric	Amount/Value (Q3 2025)
Wealth Management Fees (QoQ Increase)	$2 million
Wealth Management Fees (YoY Increase)	$1 million
Wealth Management Revenue	$25 million

Commercial Real Estate (CRE) investors and developers

CRE lending remains a component of the overall loan portfolio, though the bank has shown a strategic shift away from it in recent quarters.

Metric	Amount/Value (Q3 2025)
Period End Commercial Real Estate Lending	$7.3 billion

In the second quarter of 2025, CRE investor loans decreased by $227 million from the previous quarter.

Small to mid-sized businesses (SMBs)

SMBs are primarily served through the Commercial and business lending category, which is a strategic focus area for Associated Banc-Corp (ASB).

• Commercial and business lending average balance (Q3 2025): $12.5 billion
• Commercial and business lending period end balance (Q3 2025): $12.7 billion
• Commercial and business lending average balance growth (YoY, Q3 2025): $1.5 billion

The bank's total period end loans stood at $31.0 billion as of September 30, 2025, with total assets at $44 billion as of June 30, 2025.

Associated Banc-Corp (ASB) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Associated Banc-Corp's operations as of late 2025. For a regional bank, the cost structure is heavily weighted toward funding costs and the people who manage customer relationships and technology infrastructure. It's about managing the cost of money and the cost of talent.

Significant interest expense on interest-bearing deposits remains a primary cost driver, directly tied to the competitive rate environment and the bank's funding mix. While total period end deposits reached $34.9 billion in the third quarter of 2025, the cost to fund those deposits is key. For instance, in the first quarter of 2025, the Interest expense on deposits alone was $209,140 thousand, representing a substantial portion of the total interest expense of $239,937 thousand for that period. Also, the average cost of total interest-bearing liabilities was reported at 3.03% in Q3 2025. That's the price of money right there.

Personnel is the next major outlay. Associated Banc-Corp maintains a significant workforce to service its Midwest footprint. The company profile indicates approximately 4,000 employees. This investment in human capital translates directly into expense line items; for example, Personnel expense in the third quarter of 2025 increased by $15 million compared to the same period last year. That's a defintely noticeable jump.

The overall operational overhead is captured in the Noninterest expense figures. For the third quarter of 2025, Associated Banc-Corp reported total noninterest expense of $216 million. This figure reflects the ongoing commitment to strategic initiatives, including technology upgrades.

Technology and digital transformation investment costs are embedded within noninterest expense. In Q3 2025, the specific Technology expense line item saw an increase of $2 million from the prior quarter. This supports the ongoing strategy to enhance digital banking services across the franchise. The bank is spending to keep pace; it's not optional anymore.

Finally, regulatory costs are a non-negotiable part of banking. This includes Regulatory compliance and FDIC insurance premiums. While specific premium payments aren't always broken out clearly, the risk associated with uninsured deposits is quantified. As of early 2025, the bank disclosed a potential financial burden from FDIC special assessments, calculated on an assessment base of $11.4 billion (as of year-end 2022) at an annual rate of 13.4 bp. This shows the direct, non-operational cost of being a large, insured institution.

Here's a quick look at the key expense components we can quantify from recent reports:

Expense Category / Metric	Relevant Period	Amount
Total Noninterest Expense	Q3 2025	$216 million
Personnel Expense Increase (YoY)	Q3 2025 vs Q3 2024	$15 million increase
Technology Expense Increase (QoQ)	Q3 2025 vs Q2 2025	$2 million increase
Interest Expense on Deposits	Q1 2025	$209,140 thousand
Total Interest Expense	Q1 2025	$239,937 thousand
Average Cost of Total Interest-Bearing Liabilities	Q3 2025	3.03%
Estimated Employees	2025 Profile	Approximately 4,000
FDIC Special Assessment Base (Uninsured Deposits)	As of 12/31/2022 (Reported Feb 2025)	$11.4 billion

The cost structure is clearly dominated by the interest paid on deposits and the compensation for the 4,000-person team. You can see how the regulatory environment, specifically the FDIC special assessment mechanism, adds a layer of cost based on the size of the uninsured deposit base. The bank is trying to offset these with efficiency gains, like the expected 5% to 6% total noninterest expense growth for 2025 off an adjusted 2024 base.

The primary cost components are:

• Interest on Deposits: The largest component of funding costs.
• Personnel Costs: Supporting the relationship-based model.
• Technology Spend: Essential for digital transformation efforts.
• Regulatory Assessments: Direct cost tied to deposit levels.

Finance: draft 13-week cash view by Friday.

Associated Banc-Corp (ASB) - Canvas Business Model: Revenue Streams

You're looking at how Associated Banc-Corp (ASB) brings in the money, which is really the heart of any business model. For Associated Banc-Corp (ASB), the revenue streams are heavily weighted toward traditional banking activities, but they are clearly pushing to diversify with fee-based services. The numbers from the third quarter of 2025 really lay this out clearly.

The primary engine is the spread between what they earn on assets and what they pay on liabilities. For the third quarter of 2025, Associated Banc-Corp (ASB) reported a record Net Interest Income (NII) of $305 million from loans and securities. This NII growth, up 16% year-over-year, was supported by a total period-end loan portfolio size of $31.0 billion as of September 30, 2025. The average yield on total loans for that quarter sat at 5.89%.

Beyond the core interest income, the noninterest income stream is a growing focus area. For Q3 2025, total Noninterest Income was $81 million, which was a 21% increase from the prior quarter. This non-interest revenue is where you see the diversification efforts paying off, coming from various service fees and market activities. Honestly, seeing that kind of quarter-over-quarter growth in fee income is a good sign of strategic execution.

Here's a quick look at the components of that noninterest income, based on the latest available figures:

• Wealth management revenue reached $25 million in Q3 2025.
• Capital markets income was $11 million in Q3 2025.
• Card-based fees showed growth of $1 million both quarter-over-quarter and year-over-year.
• The total noninterest income also included a one-time asset gain of approximately $4 million tied to deferred compensation plans.

To be fair, the full breakdown of every fee type isn't always itemized in the highlights, but we can map the known fee-related revenue streams for Associated Banc-Corp (ASB) in the third quarter of 2025:

Revenue Source Category	Q3 2025 Amount (Millions USD)	Quarter-over-Quarter Change (Millions USD)
Net Interest Income (NII)	$305	+$5
Total Noninterest Income	$81	+$14
Wealth Management Fees (Component of Noninterest Income)	$25	+$2
Capital Markets Income (Component of Noninterest Income)	$11	+$5
Card-based Fees (Proxy for some interchange/deposit fees)	Not explicitly stated as total, but showed growth	+$1

The loan portfolio itself, which generates the bulk of the NII, is strategically shifting. As of the end of Q3 2025, the total loan portfolio stood at $31.0 billion. The focus is clearly on higher-yielding commercial relationships. For instance, Commercial and business lending reached $12.7 billion in period-end balances. This focus on commercial and business lending, along with prime consumer borrowers, is what underpins the record NII performance. The bank is actively managing its mix, having reduced low-yielding mortgage exposure while growing its commercial loan base by around $1 billion year-to-date 2025.

The remaining fee-based revenue streams, which would include deposit service charges and other fiduciary service fees not explicitly detailed in the top-line noninterest income breakdown, are bundled into the $81 million total. You can assume that as core customer deposits grew by over $600 million in the quarter, the associated transactional and service fees contribute to this noninterest income bucket, helping Associated Banc-Corp (ASB) reduce reliance on wholesale funding.