Associated Banc-Corp (ASB): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no mundo intrincado do Banc-Corp (ASB) associado, uma potência financeira dinâmica que combina perfeitamente com a proeza bancária tradicional com a inovação digital de ponta. Esse modelo abrangente de negócios revela como o ASB navega estrategicamente no cenário bancário complexo, oferecendo soluções financeiras personalizadas que atendem a empresas e indivíduos em Wisconsin, Illinois e Minnesota. De parcerias estratégicas a plataformas digitais inovadoras, o Associated Banc-Corp demonstra uma abordagem sofisticada do setor bancário moderno que vai além de meras transações, criando valor por meio de serviços integrados, experiência no mercado local e estratégias centradas no cliente.

Associated Banc -Corp (ASB) - Modelo de Negócios: Principais Parcerias

Alianças estratégicas com empresas locais e empresas comerciais

A Associated Banc-Corp mantém parcerias estratégicas com empresas regionais em Wisconsin, Illinois e Minnesota. A partir do quarto trimestre 2023, o banco informou:

Categoria de parceria	Número de parcerias ativas	Volume total de negócios
Alianças de negócios comerciais	387	US $ 2,3 bilhões
Rede de pequenas empresas	612	US $ 876 milhões

Parcerias com empresas de fintech para soluções bancárias digitais

O Banc-Corp associado colabora com vários provedores de fintech para aprimorar os recursos bancários digitais:

• Finsastra para a tecnologia bancária principal
• Jack Henry & Associados para soluções de pagamento digital
• Fiserv para plataformas bancárias integradas

Fintech Partner	Investimento em tecnologia	Ano de implementação
Finsastra	US $ 12,4 milhões	2022
Jack Henry	US $ 8,7 milhões	2021

Colaboração com provedores de seguros para serviços financeiros integrados

Métricas de Parceria de Seguro para o Associated Banc-Corp em 2023:

Parceiro de seguro	Receita de parceria	Ofertas de produtos
Ameriprise Financial	US $ 47,3 milhões	Gerenciamento de patrimônio, produtos de seguro
Seguro nacional	US $ 33,6 milhões	Soluções de seguro comercial

Relacionamentos com câmaras de comércio regional

O envolvimento da Câmara de Comércio de Banc-Corp associado em 2023:

• Total de associações de câmara ativa: 42
• Regiões cobertas: Wisconsin, Illinois, Minnesota
• Eventos anuais de rede relacionados à câmara: 76

Região	Número de câmaras	Referências de negócios
Wisconsin	18	US $ 412 milhões
Illinois	14	US $ 287 milhões
Minnesota	10	US $ 203 milhões

Associated Banc -Corp (ASB) - Modelo de Negócios: Atividades -chave

Serviços bancários comerciais e de varejo

A Associated Banc-Corp registrou ativos totais de US $ 38,6 bilhões a partir do quarto trimestre 2023. O Banco opera 227 locais bancários em Wisconsin, Illinois e Minnesota.

Serviço bancário	Volume total (2023)
Empréstimos comerciais	US $ 15,2 bilhões
Contas bancárias de varejo	1,3 milhão
Empréstimos para pequenas empresas	US $ 2,7 bilhões

Gerenciamento de patrimônio e consultoria de investimento

A Associated Banc-Corp gerencia aproximadamente US $ 27,4 bilhões em ativos de gerenciamento de patrimônio a partir de 2023.

• Base de clientes de gerenciamento de patrimônio: 85.000 clientes
• Ativos médios sob gerenciamento por cliente: US $ 322.000
• Receita dos Serviços de Consultoria de Investimentos: US $ 187 milhões em 2023

Desenvolvimento da plataforma bancária digital

As transações bancárias digitais aumentaram 42% em 2023 em comparação com o ano anterior.

Métrica da plataforma digital	2023 dados
Usuários bancários móveis	672,000
Transações bancárias online	38,6 milhões
Investimento bancário digital	US $ 47,3 milhões

Subscrição de crédito e empréstimo

O portfólio total de empréstimos do Banc-Corp associado atingiu US $ 31,5 bilhões em 2023.

• Empréstimos imobiliários comerciais: US $ 12,8 bilhões
• Origenas do empréstimo do consumidor: US $ 4,6 bilhões
• Taxa média de aprovação de empréstimo: 67%

Gerenciamento de riscos e planejamento financeiro

Associado Banc-corp mantém um Índice de capital de nível 1 de 11,2% A partir do quarto trimestre 2023.

Métrica de gerenciamento de riscos	2023 valor
Razão de empréstimos não-desempenho	0.72%
Reservas de perda de empréstimos	US $ 385 milhões
Tamanho da equipe de gerenciamento de riscos	127 profissionais

Associated Banc -Corp (ASB) - Modelo de Negócios: Recursos Principais

Rede de filiais

A partir do quarto trimestre 2023, o Associated Banc-Corp mantém:

Estado	Número de ramificações
Wisconsin	206
Illinois	67
Minnesota	40

Recursos financeiros

Métricas financeiras para Banc-Corp Associated em 31 de dezembro de 2023:

• Total de ativos: US $ 41,1 bilhões
• Total de depósitos: US $ 33,4 bilhões
• Total dos acionistas do patrimônio líquido: US $ 4,2 bilhões
• Tier 1 Capital Ratio: 11,8%

Infraestrutura bancária digital

Detalhes de investimento em tecnologia:

• Gastos anuais de tecnologia: US $ 98,7 milhões
• Usuários do Banco Digital: 512.000
• Downloads de aplicativos bancários móveis: 287.000

Capital humano

Métrica de funcionários	Valor
Total de funcionários	2,987
Anos médios de experiência bancária	12,4 anos
Titulares de graduação avançados	43%

Recursos de análise de dados

Métricas de gerenciamento de dados do cliente:

• Contas de clientes: 1,3 milhão
• Sistemas de processamento de dados: 7 plataformas de nível corporativo
• Investimento anual de segurança cibernética: US $ 22,5 milhões

Associated Banc -Corp (ASB) - Modelo de Negócios: Proposições de Valor

Soluções bancárias personalizadas para empresas e indivíduos

A partir do quarto trimestre 2023, o Associated Banc-Corp oferece soluções bancárias personalizadas com as seguintes métricas financeiras:

Categoria de produto	Total de ativos	Segmentos de clientes
Banking de negócios	US $ 33,6 bilhões	Pequenas e médias empresas
Bancos pessoais	US $ 15,2 bilhões	Consumidores individuais

Serviços financeiros integrados em várias linhas de produtos

Associated Banc-Corp fornece serviços financeiros abrangentes:

• Empréstimos comerciais
• Gestão de patrimônio
• Serviços de investimento
• Gerenciamento do Tesouro

Experiências bancárias digitais e físicas convenientes

Métricas de desempenho bancário digital:

Plataforma digital	Usuários ativos	Volume de transação móvel
Aplicativo bancário móvel	425.000 usuários	3,2 milhões de transações mensais
Plataforma bancária online	612.000 usuários	4,7 milhões de transações mensais

Taxas de juros competitivas e produtos financeiros

Taxa de juros e ofertas de produtos para 2024:

Produto	Taxa de juro	Comparação de mercado
Conta de poupança pessoal	4.25%	0,35% acima da média regional
Verificação de negócios	3.85%	0,25% acima da média regional

Experiência no mercado local e abordagem focada na comunidade

Estatísticas de engajamento da comunidade:

• Total de investimentos comunitários: US $ 12,3 milhões em 2023
• Rede de filial local: 241 filiais em Wisconsin, Illinois e Minnesota
• Empréstimos para pequenas empresas: US $ 1,7 bilhão em empréstimos do mercado local

Associated Banc -Corp (ASB) - Modelo de Negócios: Relacionamentos do Cliente

Gerentes de relacionamento bancário pessoal

A Associated Banc-Corp mantém uma equipe de 287 gerentes de relacionamento bancários pessoais dedicados em sua rede regional em Wisconsin, Illinois e Minnesota a partir do quarto trimestre de 2023.

Segmento de clientes	Gerentes dedicados	Portfólio médio de clientes
Banking de negócios	124	42 clientes por gerente
Bancos pessoais	163	68 clientes por gerente

Suporte bancário online e móvel

A plataforma bancária digital da Associated Banc-Corp serve 612.000 usuários de banco digital ativo em 2023.

• Downloads de aplicativos bancários móveis: 287.000
• Taxa de penetração bancária online: 73%
• Volume de transação digital: 4,2 milhões de transações mensais

Engajamento da comunidade e entendimento do mercado local

A Associated Banc-Corp opera 252 centros bancários em três estados primários, com foco no envolvimento do mercado local.

Estado	Centros bancários	Investimento comunitário
Wisconsin	156	US $ 12,4 milhões
Illinois	54	US $ 4,6 milhões
Minnesota	42	US $ 3,2 milhões

Canais de atendimento ao cliente dedicados

A Associated Banc-Corp fornece suporte ao cliente multicanal com opções de serviço abrangentes.

• Suporte de call center 24/7 e 7/7: 412 Representantes de Atendimento ao Cliente
• Tempo médio de resposta: 2,7 minutos
• Classificação de satisfação do cliente: 4.3/5

Serviços de Consultoria Financeira Personalizada

O banco oferece consultoria financeira especializada em diferentes segmentos de clientes.

Serviço de consultoria	Número de consultores	Interação média do cliente
Gestão de patrimônio	76	3.4 Consultas por cliente anualmente
Consultor de pequenas empresas	54	2.8 Consultas por cliente comercial anualmente
Planejamento de aposentadoria	43	2.1 Consultas por cliente anualmente

Associated Banc -Corp (ASB) - Modelo de Negócios: Canais

Locais de ramificação física

A partir de 2023, o Banc-Corp associado opera 246 escritórios bancários Em três estados primários: Wisconsin, Illinois e Minnesota.

Estado	Número de ramificações
Wisconsin	156
Illinois	45
Minnesota	45

Plataforma bancária online

A plataforma digital da Banc-Corp associada serve aproximadamente 1,3 milhão de clientes bancários digitais.

• Plataforma da Web lançada em 2015
• Suporta mais de 20 serviços bancários diferentes online
• Oferece gerenciamento de conta seguro

Aplicativo bancário móvel

O aplicativo móvel do banco foi baixado Mais de 500.000 vezes nas plataformas iOS e Android.

Plataforma	Downloads de aplicativos
iOS	285,000
Android	215,000

Rede ATM

Banc-corp associado mantém 387 ATM Localizações em suas regiões operacionais.

• Sem taxas de transação para clientes bancários
• Serviços de retirada em dinheiro 24/7
• Recursos de depósito em caixas eletrônicos selecionados

Suporte ao cliente de telefone e digital

Os canais de suporte ao cliente lidam aproximadamente 175.000 interações com clientes mensalmente.

Canal de suporte	Interações mensais
Suporte telefônico	85,000
Chat online	55,000
Suporte por e -mail	35,000

Associated Banc -Corp (ASB) - Modelo de Negócios: Segmentos de Clientes

Pequenas e médias empresas

A partir do quarto trimestre de 2023, a Associated Banc-Corp atende aproximadamente 12.500 clientes comerciais pequenos e médios em Wisconsin, Illinois e Minnesota.

Segmento de negócios	Número de clientes	Tamanho médio do empréstimo
SMBs de fabricação	3,750	US $ 1,2 milhão
Serviços profissionais	2,850	$850,000
Comércio de varejo/atacado	4,150	$650,000
Construção	1,750	US $ 1,5 milhão

Clientes bancários de varejo individuais

A Associated Banc-Corp possui 237.000 clientes bancários de varejo em dezembro de 2023.

• Contas de corrente pessoal: 156.000
• Contas de poupança pessoal: 128.000
• Titulares de cartão de crédito pessoal: 85.000

Clientes corporativos comerciais

O Banco atende 4.750 clientes comerciais da empresa com carteira total de empréstimos comerciais de US $ 8,3 bilhões em 2023.

Tamanho da empresa	Número de clientes	Linha de crédito comercial médio
Grandes empresas	750	US $ 5,2 milhões
Empresas de tamanho médio	2,500	US $ 2,1 milhões
Clientes corporativos	1,500	US $ 3,8 milhões

Clientes de gerenciamento de patrimônio

A Associated Banc-Corp gerencia US $ 12,4 bilhões em ativos de gerenciamento de patrimônio para 28.500 clientes em 2023.

• Indivíduos de alto patrimônio líquido: 6.500
• Clientes de planejamento de aposentadoria: 15.000
• Clientes de gerenciamento de investimentos: 7.000

Mercado bancário comunitário local

O Banco opera 232 agências de serviço completo em Wisconsin, Illinois e Minnesota a partir de 2023.

Estado	Número de ramificações	Penetração de mercado
Wisconsin	147	38%
Illinois	45	12%
Minnesota	40	8%

Associated Banc -Corp (ASB) - Modelo de Negócios: Estrutura de Custo

Despesas de operação de ramificação

Em 2023, o Associated Banc-Corp manteve 241 centros bancários em Wisconsin, Illinois e Minnesota. As despesas totais de operação da filial foram de US $ 187,4 milhões no ano fiscal.

Categoria de despesa	Custo anual
Aluguel e instalações	US $ 82,6 milhões
Utilitários	US $ 14,3 milhões
Manutenção	US $ 22,5 milhões

Manutenção de tecnologia e infraestrutura digital

O banco investiu US $ 76,2 milhões em infraestrutura de tecnologia e plataformas digitais em 2023.

• Investimentos de segurança cibernética: US $ 24,5 milhões
• Atualizações da plataforma bancária digital: US $ 18,7 milhões
• Manutenção de infraestrutura de TI: US $ 33 milhões

Salários e benefícios dos funcionários

As despesas totais de pessoal para Banc-Corp associadas em 2023 foram de US $ 534,6 milhões.

Componente de compensação	Custo anual
Salários da base	US $ 392,4 milhões
Benefícios de saúde	US $ 68,2 milhões
Contribuições de aposentadoria	US $ 74 milhões

Custos de conformidade regulatória

As despesas de conformidade totalizaram US $ 62,8 milhões em 2023.

• Equipe legal e de conformidade: US $ 28,3 milhões
• Sistemas de relatórios regulatórios: US $ 17,5 milhões
• Auditoria e consultoria externa: US $ 17 milhões

Despesas de marketing e aquisição de clientes

As despesas de marketing para 2023 foram de US $ 43,6 milhões.

Canal de marketing	Gastos
Marketing digital	US $ 18,2 milhões
Mídia tradicional	US $ 12,4 milhões
Programas de aquisição de clientes	US $ 13 milhões

Associated Banc -Corp (ASB) - Modelo de Negócios: Fluxos de Receita

Receita de juros de empréstimos e produtos de crédito

Para o ano fiscal de 2023, o Associated Banc-Corp relatou US $ 1,06 bilhão em receita de juros líquidos. A repartição da receita de juros pelo segmento de produto inclui:

Categoria de empréstimo	Receita de juros
Empréstimos comerciais	US $ 621 milhões
Empréstimos hipotecários residenciais	US $ 287 milhões
Empréstimos ao consumidor	US $ 152 milhões

Taxas de serviço bancário

Em 2023, associado Banc-Corp gerou US $ 246 milhões em cobranças e taxas de serviço. As principais fontes de receita de taxas incluem:

• Taxas de manutenção da conta de depósito: US $ 87 milhões
• Taxas de cheque especial: US $ 42 milhões
• Taxas de transação ATM: US $ 31 milhões
• Taxas de transferência de fio: US $ 22 milhões

Receitas consultivas de gestão de patrimônio

Segmento de gerenciamento de patrimônio relatado US $ 178 milhões em receitas consultivas para 2023, com a seguinte distribuição:

Serviço de consultoria	Receita
Planejamento financeiro	US $ 62 milhões
Aviso de investimento	US $ 76 milhões
Planejamento de aposentadoria	US $ 40 milhões

Comissões de produtos de investimento

Comissões de produtos de investimento totalizaram US $ 94 milhões em 2023, segmentado da seguinte maneira:

• Comissões de fundos mútuos: US $ 38 milhões
• Comissões de negociação de ações: US $ 33 milhões
• Comissões de negociação de títulos: US $ 23 milhões

Taxas de transação e manutenção de contas

As receitas relacionadas à transação totalizaram US $ 156 milhões em 2023, incluindo:

Tipo de transação	Receita de taxas
Verificando transações de conta	US $ 67 milhões
Transações da conta poupança	US $ 45 milhões
Transações bancárias online/móveis	US $ 44 milhões

Associated Banc-Corp (ASB) - Canvas Business Model: Value Propositions

You're looking at the core things Associated Banc-Corp offers to keep its business model running strong as of late 2025. It's about being a full-spectrum regional player, not just a local branch.

Full-service regional banking for commercial and consumer clients

Associated Banc-Corp provides a complete set of financial tools for businesses and individuals across its footprint. The scale of operations supports this full-service claim.

As of the third quarter of 2025, Associated Banc-Corp reported total period end loans of $31.0 billion. Total period end deposits stood at $34.9 billion. Following the announced merger agreement in December 2025, the combined entity has total assets of $44 billion. The bank operates nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois, Minnesota and Missouri. For the quarter ended September 30, 2025, net income available to common equity was $122 million.

Here's a quick look at the balance sheet scale as of Q3 2025:

Metric	Amount (Period End Q3 2025)
Total Assets	$43.309 billion
Total Loans	$31.0 billion
Total Deposits	$34.9 billion
Net Interest Margin	3.04%

Specialized commercial lending, including Commercial Real Estate (CRE)

A key value driver is the focus on commercial relationships, which is a deliberate strategic shift. They are growing this segment actively.

Commercial and business lending period end loans reached $12.7 billion in the third quarter of 2025. Commercial real estate lending contributed $7.3 billion to period end balances in the same period. The company posted nearly $300 million in Commercial and Industrial (C&I) loan growth during Q3 2025. Associated Banc-Corp continues to expect 2025 period end loan growth in the range of 5% to 6% compared to the end of 2024.

The composition of the loan book reflects this focus:

• Commercial and business lending period end balance: $12.7 billion
• Commercial real estate lending period end balance: $7.3 billion
• Residential mortgages concentration (as of Q1 2025): reduced to 23% of total loans

Wealth management and fiduciary services for high-net-worth clients

The bank offers services beyond traditional lending and deposits, specifically targeting wealth accumulation and management needs.

Total noninterest income for the third quarter of 2025 was $81 million. Within that, wealth management fees increased by $2 million from the second quarter of 2025. Specialized financial services also include interest rate risk management, foreign exchange solutions, and commodity hedging.

Strong community presence and relationship-driven service model

Being the largest bank holding company based in Wisconsin is a foundational element of their community value. They are actively expanding this regional footprint through strategic moves.

The company reported a net promoter score of 55 in the first quarter of 2025. Total checking household growth was 1% annualized in Q1 2025. Relationship building is quantified by the nearly 30% increase in commercial and business relationship managers compared to the third quarter of 2023. The announced merger with American National Corporation is set to make Associated the #2 bank in the Omaha MSA and the #10 bank in the Minneapolis / St. Paul MSA by deposit market share.

Convenient, digitally-enabled banking access across the region

The value proposition includes modern access methods layered onto the physical presence. Core customer deposits show the success of this dual approach.

Total period end core customer deposits reached $28.9 billion as of September 30, 2025, representing a 4% increase from the same period last year. The expectation for 2025 period end core customer deposit growth is between 4% and 5%. The bank offers debit, credit, and digital payment solutions. Noninterest-bearing demand deposits were $5.8 billion on average for Q3 2025.

Finance: draft 13-week cash view by Friday.

Associated Banc-Corp (ASB) - Canvas Business Model: Customer Relationships

You're looking at how Associated Banc-Corp (ASB) connects with its clients as of late 2025. The relationship strategy clearly splits between high-touch service for complex needs and robust digital access for everyday tasks. For your commercial and wealth clients, the bank emphasizes personal attention, which makes sense given the growth in those areas. For instance, Commercial and business lending period-end balances hit $12.7 billion by the third quarter of 2025, and wealth management revenue was $25 million in that same quarter. This suggests dedicated relationship managers are actively engaged with these higher-value segments.

The high-touch model extends into the physical footprint. Associated Bank maintains nearly 200 banking locations across Wisconsin, Illinois, Minnesota, and Missouri, serving over 100 communities. This physical presence supports an advisory service model within the branches, meaning you can definitely walk in for complex advice, not just to use an ATM.

For the broader customer base, automated self-service is key. Nationally, projections for 2025 estimated 216.8 million digital banking users, and it's safe to assume ASB is pushing its mobile and online platforms hard to meet that trend. Globally, a survey noted that 77% of banking interactions now happen through digital channels. This digital focus helps manage the scale of their Community, Consumer, and Business segments.

Deposit growth, especially from core customers, is a relationship focus area. The bank expected period-end core customer deposit growth of 4% to 5% for the full year 2025 compared to the end of 2024. Core customer deposits reached $28.9 billion by the third quarter of 2025, up 4.2% from the third quarter of 2024. This growth suggests targeted marketing efforts are working to deepen relationships with stable funding sources.

Continuous customer support relies on the contact centers, and ASB saw positive feedback, achieving a record-high Net Promoter Score in the first quarter of 2025. While specific ASB contact center metrics aren't public, industry benchmarks suggest a good First Call Resolution (FCR) rate is between 70% and 79%, and a good Customer Satisfaction (CSAT) score is over 75%. If onboarding takes 14+ days, churn risk rises, so efficient support is defintely critical.

Here's a quick look at some of the key relationship-relevant numbers from the 2025 reporting periods:

Metric Category	Specific Data Point	Value/Amount (2025)
Commercial Focus	Commercial and Business Lending (Period End)	$12.7 billion (Q3 2025)
Wealth Management	Wealth Management Revenue	$25 million (Q3 2025)
Physical Footprint	Approximate Banking Locations	Nearly 200
Digital Adoption	US Digital Banking User Projection	216.8 million (Estimate)
Deposit Growth	Core Customer Deposits	$28.9 billion (Q3 2025)
Customer Sentiment	Net Promoter Score Status	Record-High (Q1 2025)

The bank's service delivery is supported by these operational realities:

• Loan products are offered by Associated Bank, N.A..
• Specialized financial services include interest rate risk management.
• The bank serves customers in Wisconsin, Illinois, Minnesota, and Missouri.
• Loan production offices extend into Indiana, Kansas, Michigan, New York, Ohio, and Texas.
• The efficiency ratio improved to 54.8% in Q3 2025.

Finance: draft 13-week cash view by Friday.

Associated Banc-Corp (ASB) - Canvas Business Model: Channels

You're looking at how Associated Banc-Corp (ASB) gets its value proposition to the customer base as of late 2025. It's a classic Midwest franchise balancing physical presence with digital growth, which is smart given that digital banking usage hit 89% of US adults this year. Still, the physical network remains a core asset, especially for commercial relationships.

The physical footprint is concentrated in the Midwest, but they are strategically placing Loan Production Offices (LPOs) outside that core to capture specialized business. For instance, as of the third quarter of 2025, Associated Banc-Corp reported total assets of $44 billion and total period end deposits of $34.9 billion. Their commercial and industrial (C&I) loan book, a key area for the direct sales force, stood at $11.6 billion at the end of Q3 2025.

Here's a breakdown of the physical and semi-physical distribution network:

Channel Type	Primary Geographic Footprint	Count/Scope Detail
Physical Branch Locations	Wisconsin, Illinois, Minnesota, Missouri	Nearly 200 locations serving more than 100 communities.
Loan Production Offices (LPOs)	Indiana, Kansas, Michigan, New York, Ohio, Texas	Six states outside the core branch footprint for specialized lending.
ATM Network	Co-located with branches and likely proprietary/shared network access	No specific network size number is available, but it supports access for customers across the branch states.

The physical network is actively managed. For example, in early 2025, Associated Bank closed several branches in Wisconsin and Illinois, while simultaneously opening a new branch in St. Louis, Missouri, in April 2025, expanding its presence in that market to nine total branches.

For the more sophisticated corporate and commercial clients, the channel shifts to direct engagement:

• Direct sales force targets corporate and commercial specialties, including commercial and specialty lending, and cash management services.
• This direct channel supports the $1.5 billion increase in average commercial and business lending balances year-over-year in Q3 2025.
• Specialized financial services like interest rate risk management and foreign exchange solutions are delivered through these direct relationship teams.

Digital channels are the backbone for transactional banking, supporting the $28.9 billion in core customer deposits as of September 30, 2025. You can expect these to include:

• Mobile app access for on-the-go banking tasks.
• Online banking platforms for account management and transactions.

Finance: draft the 13-week cash flow view by Friday, focusing on capital deployment for the American National Corporation merger announced December 1, 2025.

Associated Banc-Corp (ASB) - Canvas Business Model: Customer Segments

Corporate and Commercial businesses (focus on C&I loans)

Associated Banc-Corp (ASB) serves corporate and commercial clients with a clear focus on Commercial and Industrial (C&I) lending, which is a key growth driver.

Metric	Amount/Value (Q3 2025)
Period End Commercial and business lending	$12.7 billion
Period End Commercial and Industrial (C&I) Loans	$11.6 billion
Average Commercial and business lending	$12.5 billion
C&I Loan Growth Year-over-Year	12.8%

The bank reported nearly $300 million in C&I loan growth during the third quarter of 2025. Commercial and business relationship managers increased by nearly 30% compared to Q3 2023, contributing to C&I loan growth of $1.1 billion year-over-year as of Q1 2025.

Community and Consumer banking customers in the Midwest

ASB is the largest bank holding company based in Wisconsin, providing services across the Midwest, including Wisconsin, Illinois, Minnesota, and Missouri.

• Total period end core customer deposits: $28.9 billion (Q3 2025)
• Total period end deposits: $34.9 billion (Q3 2025)
• Total Consumer Loan Portfolio (Q1 2025): $10.8 billion
• Percentage of Consumer Portfolio that is Prime or Super-Prime (Q1 2025): 94%
• Residential Mortgages as a percentage of total loans (Q2 2025): 22.7%

The bank saw the best checking household growth in a decade during the second quarter of 2025.

Mass Affluent and high-net-worth individuals (Wealth Management)

This segment contributes to noninterest income through fiduciary, investment, and financial planning services.

Metric	Amount/Value (Q3 2025)
Wealth Management Fees (QoQ Increase)	$2 million
Wealth Management Fees (YoY Increase)	$1 million
Wealth Management Revenue	$25 million

Commercial Real Estate (CRE) investors and developers

CRE lending remains a component of the overall loan portfolio, though the bank has shown a strategic shift away from it in recent quarters.

Metric	Amount/Value (Q3 2025)
Period End Commercial Real Estate Lending	$7.3 billion

In the second quarter of 2025, CRE investor loans decreased by $227 million from the previous quarter.

Small to mid-sized businesses (SMBs)

SMBs are primarily served through the Commercial and business lending category, which is a strategic focus area for Associated Banc-Corp (ASB).

• Commercial and business lending average balance (Q3 2025): $12.5 billion
• Commercial and business lending period end balance (Q3 2025): $12.7 billion
• Commercial and business lending average balance growth (YoY, Q3 2025): $1.5 billion

The bank's total period end loans stood at $31.0 billion as of September 30, 2025, with total assets at $44 billion as of June 30, 2025.

Associated Banc-Corp (ASB) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Associated Banc-Corp's operations as of late 2025. For a regional bank, the cost structure is heavily weighted toward funding costs and the people who manage customer relationships and technology infrastructure. It's about managing the cost of money and the cost of talent.

Significant interest expense on interest-bearing deposits remains a primary cost driver, directly tied to the competitive rate environment and the bank's funding mix. While total period end deposits reached $34.9 billion in the third quarter of 2025, the cost to fund those deposits is key. For instance, in the first quarter of 2025, the Interest expense on deposits alone was $209,140 thousand, representing a substantial portion of the total interest expense of $239,937 thousand for that period. Also, the average cost of total interest-bearing liabilities was reported at 3.03% in Q3 2025. That's the price of money right there.

Personnel is the next major outlay. Associated Banc-Corp maintains a significant workforce to service its Midwest footprint. The company profile indicates approximately 4,000 employees. This investment in human capital translates directly into expense line items; for example, Personnel expense in the third quarter of 2025 increased by $15 million compared to the same period last year. That's a defintely noticeable jump.

The overall operational overhead is captured in the Noninterest expense figures. For the third quarter of 2025, Associated Banc-Corp reported total noninterest expense of $216 million. This figure reflects the ongoing commitment to strategic initiatives, including technology upgrades.

Technology and digital transformation investment costs are embedded within noninterest expense. In Q3 2025, the specific Technology expense line item saw an increase of $2 million from the prior quarter. This supports the ongoing strategy to enhance digital banking services across the franchise. The bank is spending to keep pace; it's not optional anymore.

Finally, regulatory costs are a non-negotiable part of banking. This includes Regulatory compliance and FDIC insurance premiums. While specific premium payments aren't always broken out clearly, the risk associated with uninsured deposits is quantified. As of early 2025, the bank disclosed a potential financial burden from FDIC special assessments, calculated on an assessment base of $11.4 billion (as of year-end 2022) at an annual rate of 13.4 bp. This shows the direct, non-operational cost of being a large, insured institution.

Here's a quick look at the key expense components we can quantify from recent reports:

Expense Category / Metric	Relevant Period	Amount
Total Noninterest Expense	Q3 2025	$216 million
Personnel Expense Increase (YoY)	Q3 2025 vs Q3 2024	$15 million increase
Technology Expense Increase (QoQ)	Q3 2025 vs Q2 2025	$2 million increase
Interest Expense on Deposits	Q1 2025	$209,140 thousand
Total Interest Expense	Q1 2025	$239,937 thousand
Average Cost of Total Interest-Bearing Liabilities	Q3 2025	3.03%
Estimated Employees	2025 Profile	Approximately 4,000
FDIC Special Assessment Base (Uninsured Deposits)	As of 12/31/2022 (Reported Feb 2025)	$11.4 billion

The cost structure is clearly dominated by the interest paid on deposits and the compensation for the 4,000-person team. You can see how the regulatory environment, specifically the FDIC special assessment mechanism, adds a layer of cost based on the size of the uninsured deposit base. The bank is trying to offset these with efficiency gains, like the expected 5% to 6% total noninterest expense growth for 2025 off an adjusted 2024 base.

The primary cost components are:

• Interest on Deposits: The largest component of funding costs.
• Personnel Costs: Supporting the relationship-based model.
• Technology Spend: Essential for digital transformation efforts.
• Regulatory Assessments: Direct cost tied to deposit levels.

Finance: draft 13-week cash view by Friday.

Associated Banc-Corp (ASB) - Canvas Business Model: Revenue Streams

You're looking at how Associated Banc-Corp (ASB) brings in the money, which is really the heart of any business model. For Associated Banc-Corp (ASB), the revenue streams are heavily weighted toward traditional banking activities, but they are clearly pushing to diversify with fee-based services. The numbers from the third quarter of 2025 really lay this out clearly.

The primary engine is the spread between what they earn on assets and what they pay on liabilities. For the third quarter of 2025, Associated Banc-Corp (ASB) reported a record Net Interest Income (NII) of $305 million from loans and securities. This NII growth, up 16% year-over-year, was supported by a total period-end loan portfolio size of $31.0 billion as of September 30, 2025. The average yield on total loans for that quarter sat at 5.89%.

Beyond the core interest income, the noninterest income stream is a growing focus area. For Q3 2025, total Noninterest Income was $81 million, which was a 21% increase from the prior quarter. This non-interest revenue is where you see the diversification efforts paying off, coming from various service fees and market activities. Honestly, seeing that kind of quarter-over-quarter growth in fee income is a good sign of strategic execution.

Here's a quick look at the components of that noninterest income, based on the latest available figures:

• Wealth management revenue reached $25 million in Q3 2025.
• Capital markets income was $11 million in Q3 2025.
• Card-based fees showed growth of $1 million both quarter-over-quarter and year-over-year.
• The total noninterest income also included a one-time asset gain of approximately $4 million tied to deferred compensation plans.

To be fair, the full breakdown of every fee type isn't always itemized in the highlights, but we can map the known fee-related revenue streams for Associated Banc-Corp (ASB) in the third quarter of 2025:

Revenue Source Category	Q3 2025 Amount (Millions USD)	Quarter-over-Quarter Change (Millions USD)
Net Interest Income (NII)	$305	+$5
Total Noninterest Income	$81	+$14
Wealth Management Fees (Component of Noninterest Income)	$25	+$2
Capital Markets Income (Component of Noninterest Income)	$11	+$5
Card-based Fees (Proxy for some interchange/deposit fees)	Not explicitly stated as total, but showed growth	+$1

The loan portfolio itself, which generates the bulk of the NII, is strategically shifting. As of the end of Q3 2025, the total loan portfolio stood at $31.0 billion. The focus is clearly on higher-yielding commercial relationships. For instance, Commercial and business lending reached $12.7 billion in period-end balances. This focus on commercial and business lending, along with prime consumer borrowers, is what underpins the record NII performance. The bank is actively managing its mix, having reduced low-yielding mortgage exposure while growing its commercial loan base by around $1 billion year-to-date 2025.

The remaining fee-based revenue streams, which would include deposit service charges and other fiduciary service fees not explicitly detailed in the top-line noninterest income breakdown, are bundled into the $81 million total. You can assume that as core customer deposits grew by over $600 million in the quarter, the associated transactional and service fees contribute to this noninterest income bucket, helping Associated Banc-Corp (ASB) reduce reliance on wholesale funding.