Associated Banc-Corp (ASB): Business Model Canvas

Tauchen Sie ein in die komplexe Welt von Associated Banc-Corp (ASB), einem dynamischen Finanzunternehmen, das traditionelle Bankfähigkeiten nahtlos mit modernster digitaler Innovation verbindet. Dieses umfassende Business Model Canvas zeigt, wie ASB strategisch durch die komplexe Bankenlandschaft navigiert und personalisierte Finanzlösungen anbietet, die sich an Unternehmen und Privatpersonen in Wisconsin, Illinois und Minnesota richten. Von strategischen Partnerschaften bis hin zu innovativen digitalen Plattformen demonstriert Associated Banc-Corp einen anspruchsvollen Ansatz für modernes Banking, der über bloße Transaktionen hinausgeht und durch integrierte Dienstleistungen, lokale Marktexpertise und kundenorientierte Strategien Mehrwert schafft.

Associated Banc-Corp (ASB) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianzen mit lokalen Unternehmen und Handelsunternehmen

Associated Banc-Corp unterhält strategische Partnerschaften mit regionalen Unternehmen in Wisconsin, Illinois und Minnesota. Zum vierten Quartal 2023 berichtete die Bank:

Kategorie „Partnerschaft“.	Anzahl aktiver Partnerschaften	Gesamtgeschäftsvolumen
Kommerzielle Geschäftsallianzen	387	2,3 Milliarden US-Dollar
Netzwerk für kleine Unternehmen	612	876 Millionen US-Dollar

Partnerschaften mit Fintech-Unternehmen für digitale Banking-Lösungen

Associated Banc-Corp arbeitet mit mehreren Fintech-Anbietern zusammen, um die Möglichkeiten des digitalen Bankings zu verbessern:

• Finastra für Kernbankentechnologie
• Jack Henry & Partner für digitale Zahlungslösungen
• Fiserv für integrierte Bankplattformen

Fintech-Partner	Technologieinvestitionen	Umsetzungsjahr
Finastra	12,4 Millionen US-Dollar	2022
Jack Henry	8,7 Millionen US-Dollar	2021

Zusammenarbeit mit Versicherungsanbietern für integrierte Finanzdienstleistungen

Kennzahlen zu Versicherungspartnerschaften für Associated Banc-Corp im Jahr 2023:

Versicherungspartner	Partnerschaftseinnahmen	Produktangebote
Ameriprise Financial	47,3 Millionen US-Dollar	Vermögensverwaltung, Versicherungsprodukte
Bundesweite Versicherung	33,6 Millionen US-Dollar	Gewerbliche Versicherungslösungen

Beziehungen zu regionalen Handelskammern

Engagement der Handelskammer von Associated Banc-Corp im Jahr 2023:

• Gesamtzahl der aktiven Kammermitgliedschaften: 42
• Abgedeckte Regionen: Wisconsin, Illinois, Minnesota
• Jährliche kammerbezogene Netzwerkveranstaltungen: 76

Region	Anzahl der Kammern	Geschäftsempfehlungen
Wisconsin	18	412 Millionen Dollar
Illinois	14	287 Millionen Dollar
Minnesota	10	203 Millionen Dollar

Associated Banc-Corp (ASB) – Geschäftsmodell: Hauptaktivitäten

Geschäfts- und Privatkundendienstleistungen

Associated Banc-Corp meldete im vierten Quartal 2023 eine Bilanzsumme von 38,6 Milliarden US-Dollar. Die Bank betreibt 227 Bankstandorte in Wisconsin, Illinois und Minnesota.

Bankdienstleistung	Gesamtvolumen (2023)
Gewerbliche Kredite	15,2 Milliarden US-Dollar
Privatkundenkonten	1,3 Millionen
Kredite für kleine Unternehmen	2,7 Milliarden US-Dollar

Vermögensverwaltung und Anlageberatung

Associated Banc-Corp verwaltet ab 2023 etwa 27,4 Milliarden US-Dollar an Vermögensverwaltungsvermögen.

• Kundenstamm im Bereich Wealth Management: 85.000 Kunden
• Durchschnittliches verwaltetes Vermögen pro Kunde: 322.000 US-Dollar
• Umsatz mit Anlageberatungsdienstleistungen: 187 Millionen US-Dollar im Jahr 2023

Entwicklung einer digitalen Banking-Plattform

Die digitalen Banktransaktionen stiegen im Jahr 2023 im Vergleich zum Vorjahr um 42 %.

Digitale Plattformmetrik	Daten für 2023
Mobile-Banking-Benutzer	672,000
Online-Banking-Transaktionen	38,6 Millionen
Investitionen in digitales Banking	47,3 Millionen US-Dollar

Kredit- und Kreditvergabe

Das gesamte Kreditportfolio der Associated Banc-Corp erreichte im Jahr 2023 31,5 Milliarden US-Dollar.

• Gewerbliche Immobilienkredite: 12,8 Milliarden US-Dollar
• Vergabe von Verbraucherkrediten: 4,6 Milliarden US-Dollar
• Durchschnittliche Kreditgenehmigungsrate: 67 %

Risikomanagement und Finanzplanung

Associated Banc-Corp unterhält eine Kernkapitalquote von 11,2 % ab Q4 2023.

Risikomanagement-Metrik	Wert 2023
Quote der notleidenden Kredite	0.72%
Rückstellungen für Kreditverluste	385 Millionen Dollar
Größe des Risikomanagementteams	127 Profis

Associated Banc-Corp (ASB) – Geschäftsmodell: Schlüsselressourcen

Filialnetz

Mit Stand vom 4. Quartal 2023 behauptet Associated Banc-Corp:

Staat	Anzahl der Filialen
Wisconsin	206
Illinois	67
Minnesota	40

Finanzielle Ressourcen

Finanzkennzahlen für Associated Banc-Corp zum 31. Dezember 2023:

• Gesamtvermögen: 41,1 Milliarden US-Dollar
• Gesamteinlagen: 33,4 Milliarden US-Dollar
• Gesamteigenkapital: 4,2 Milliarden US-Dollar
• Kernkapitalquote: 11,8 %

Digitale Banking-Infrastruktur

Details zu Technologieinvestitionen:

• Jährliche Technologieausgaben: 98,7 Millionen US-Dollar
• Digital-Banking-Nutzer: 512.000
• Mobile-Banking-App-Downloads: 287.000

Humankapital

Mitarbeitermetrik	Wert
Gesamtzahl der Mitarbeiter	2,987
Durchschnittliche Jahre Bankerfahrung	12,4 Jahre
Inhaber fortgeschrittener Abschlüsse	43%

Datenanalysefunktionen

Kennzahlen zur Kundendatenverwaltung:

• Kundenkonten: 1,3 Millionen
• Datenverarbeitungssysteme: 7 Plattformen auf Unternehmensebene
• Jährliche Investition in Cybersicherheit: 22,5 Millionen US-Dollar

Associated Banc-Corp (ASB) – Geschäftsmodell: Wertversprechen

Personalisierte Banklösungen für Unternehmen und Privatpersonen

Ab dem vierten Quartal 2023 bietet Associated Banc-Corp maßgeschneiderte Banklösungen mit den folgenden Finanzkennzahlen an:

Produktkategorie	Gesamtvermögen	Kundensegmente
Geschäftsbanking	33,6 Milliarden US-Dollar	Kleine bis mittlere Unternehmen
Persönliches Banking	15,2 Milliarden US-Dollar	Einzelne Verbraucher

Integrierte Finanzdienstleistungen über mehrere Produktlinien hinweg

Associated Banc-Corp bietet umfassende Finanzdienstleistungen:

• Kommerzielle Kreditvergabe
• Vermögensverwaltung
• Wertpapierdienstleistungen
• Treasury-Management

Bequeme digitale und physische Banking-Erlebnisse

Leistungskennzahlen für das digitale Banking:

Digitale Plattform	Aktive Benutzer	Mobiles Transaktionsvolumen
Mobile-Banking-App	425.000 Benutzer	3,2 Millionen monatliche Transaktionen
Online-Banking-Plattform	612.000 Benutzer	4,7 Millionen monatliche Transaktionen

Wettbewerbsfähige Zinssätze und Finanzprodukte

Zinssatz und Produktangebote für 2024:

Produkt	Zinssatz	Marktvergleich
Persönliches Sparkonto	4.25%	0,35 % über dem regionalen Durchschnitt
Geschäftsprüfung	3.85%	0,25 % über dem regionalen Durchschnitt

Lokale Marktexpertise und gemeinschaftsorientierter Ansatz

Statistiken zum Community-Engagement:

• Gesamtinvestitionen der Gemeinschaft: 12,3 Millionen US-Dollar im Jahr 2023
• Lokales Filialnetz: 241 Filialen in Wisconsin, Illinois und Minnesota
• Kredite für kleine Unternehmen: 1,7 Milliarden US-Dollar an Krediten auf dem lokalen Markt

Associated Banc-Corp (ASB) – Geschäftsmodell: Kundenbeziehungen

Persönliche Bankbeziehungsmanager

Associated Banc-Corp unterhält ab dem vierten Quartal 2023 ein Team von 287 engagierten Personal Banking Relationship Managern in seinem regionalen Netzwerk in Wisconsin, Illinois und Minnesota.

Kundensegment	Engagierte Manager	Durchschnittliches Kundenportfolio
Geschäftsbanking	124	42 Kunden pro Manager
Persönliches Banking	163	68 Kunden pro Manager

Online- und Mobile-Banking-Unterstützung

Die digitale Banking-Plattform von Associated Banc-Corp bedient im Jahr 2023 612.000 aktive digitale Banking-Benutzer.

• Downloads von Mobile-Banking-Apps: 287.000
• Online-Banking-Penetrationsrate: 73 %
• Digitales Transaktionsvolumen: 4,2 Millionen monatliche Transaktionen

Community-Engagement und lokales Marktverständnis

Associated Banc-Corp betreibt 252 Bankzentren in drei Hauptstaaten, wobei der Schwerpunkt auf der lokalen Markteinbindung liegt.

Staat	Bankenzentren	Gemeinschaftsinvestition
Wisconsin	156	12,4 Millionen US-Dollar
Illinois	54	4,6 Millionen US-Dollar
Minnesota	42	3,2 Millionen US-Dollar

Dedizierte Kundendienstkanäle

Associated Banc-Corp bietet Multi-Channel-Kundensupport mit umfassenden Serviceoptionen.

• Callcenter-Support rund um die Uhr: 412 Kundendienstmitarbeiter
• Durchschnittliche Antwortzeit: 2,7 Minuten
• Kundenzufriedenheitsbewertung: 4,3/5

Personalisierte Finanzberatungsdienste

Die Bank bietet spezialisierte Finanzberatung für verschiedene Kundensegmente an.

Beratungsdienst	Anzahl der Berater	Durchschnittliche Kundeninteraktion
Vermögensverwaltung	76	3,4 Beratungen pro Kunde jährlich
Beratung für Kleinunternehmen	54	2,8 Beratungen pro Geschäftskunde jährlich
Ruhestandsplanung	43	2,1 Beratungen pro Kunde jährlich

Associated Banc-Corp (ASB) – Geschäftsmodell: Kanäle

Physische Zweigstellen

Ab 2023 ist Associated Banc-Corp tätig 246 Bankfilialen in drei Hauptstaaten: Wisconsin, Illinois und Minnesota.

Staat	Anzahl der Filialen
Wisconsin	156
Illinois	45
Minnesota	45

Online-Banking-Plattform

Die digitale Plattform von Associated Banc-Corp bedient ca 1,3 Millionen digitale Bankkunden.

• Webplattform im Jahr 2015 gestartet
• Unterstützt über 20 verschiedene Bankdienstleistungen online
• Bietet sichere Kontoverwaltung

Mobile-Banking-Anwendung

Die mobile App der Bank wurde heruntergeladen über 500.000 Mal auf iOS- und Android-Plattformen.

Plattform	App-Downloads
iOS	285,000
Android	215,000

ATM-Netzwerk

Associated Banc-Corp behauptet 387 Geldautomatenstandorte in seinen operativen Regionen.

• Keine Transaktionsgebühren für Bankkunden
• Bargeldabhebungsservice rund um die Uhr
• Einzahlungsmöglichkeiten an ausgewählten Geldautomaten

Telefonischer und digitaler Kundensupport

Kundensupportkanäle bearbeiten ungefähr 175.000 Kundeninteraktionen monatlich.

Support-Kanal	Monatliche Interaktionen
Telefonsupport	85,000
Online-Chat	55,000
E-Mail-Support	35,000

Associated Banc-Corp (ASB) – Geschäftsmodell: Kundensegmente

Kleine bis mittlere Unternehmen

Im vierten Quartal 2023 betreut Associated Banc-Corp etwa 12.500 kleine und mittlere Geschäftskunden in Wisconsin, Illinois und Minnesota.

Geschäftssegment	Anzahl der Kunden	Durchschnittliche Kredithöhe
KMU im verarbeitenden Gewerbe	3,750	1,2 Millionen US-Dollar
Professionelle Dienstleistungen	2,850	$850,000
Einzel-/Großhandel	4,150	$650,000
Bau	1,750	1,5 Millionen Dollar

Privatkunden im Privatkundengeschäft

Associated Banc-Corp hat im Dezember 2023 237.000 Privatkunden.

• Persönliche Girokonten: 156.000
• Persönliche Sparkonten: 128.000
• Persönliche Kreditkarteninhaber: 85.000

Gewerbliche Unternehmenskunden

Die Bank betreut 4.750 gewerbliche Unternehmenskunden mit einem gesamten gewerblichen Kreditportfolio von 8,3 Milliarden US-Dollar im Jahr 2023.

Unternehmensgröße	Anzahl der Kunden	Durchschnittlicher kommerzieller Kreditrahmen
Große Unternehmen	750	5,2 Millionen US-Dollar
Mittelständische Unternehmen	2,500	2,1 Millionen US-Dollar
Firmenkunden	1,500	3,8 Millionen US-Dollar

Wealth-Management-Kunden

Associated Banc-Corp verwaltet im Jahr 2023 Vermögensverwaltungsvermögen in Höhe von 12,4 Milliarden US-Dollar für 28.500 Kunden.

• Vermögende Privatpersonen: 6.500
• Kunden im Bereich Altersvorsorge: 15.000
• Investmentmanagement-Kunden: 7.000

Lokaler Community-Banking-Markt

Die Bank betreibt ab 2023 232 Full-Service-Filialen in Wisconsin, Illinois und Minnesota.

Staat	Anzahl der Filialen	Marktdurchdringung
Wisconsin	147	38%
Illinois	45	12%
Minnesota	40	8%

Associated Banc-Corp (ASB) – Geschäftsmodell: Kostenstruktur

Betriebskosten der Filiale

Im Jahr 2023 unterhielt Associated Banc-Corp 241 Bankzentren in Wisconsin, Illinois und Minnesota. Die gesamten Betriebskosten der Zweigstelle beliefen sich im Geschäftsjahr auf 187,4 Millionen US-Dollar.

Ausgabenkategorie	Jährliche Kosten
Miete und Ausstattung	82,6 Millionen US-Dollar
Dienstprogramme	14,3 Millionen US-Dollar
Wartung	22,5 Millionen US-Dollar

Wartung von Technologie und digitaler Infrastruktur

Die Bank hat investiert 76,2 Millionen US-Dollar in Technologieinfrastruktur und digitalen Plattformen im Jahr 2023.

• Investitionen in Cybersicherheit: 24,5 Millionen US-Dollar
• Upgrades der digitalen Banking-Plattform: 18,7 Millionen US-Dollar
• Wartung der IT-Infrastruktur: 33 Millionen US-Dollar

Gehälter und Leistungen der Mitarbeiter

Die gesamten Personalkosten für Associated Banc-Corp beliefen sich im Jahr 2023 auf 534,6 Millionen US-Dollar.

Vergütungskomponente	Jährliche Kosten
Grundgehälter	392,4 Millionen US-Dollar
Gesundheitsleistungen	68,2 Millionen US-Dollar
Altersvorsorgebeiträge	74 Millionen Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften

Der Compliance-Aufwand belief sich auf insgesamt 62,8 Millionen US-Dollar im Jahr 2023.

• Rechts- und Compliance-Mitarbeiter: 28,3 Millionen US-Dollar
• Regulatorische Meldesysteme: 17,5 Millionen US-Dollar
• Externe Prüfung und Beratung: 17 Millionen US-Dollar

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für 2023 beliefen sich auf 43,6 Millionen US-Dollar.

Marketingkanal	Ausgaben
Digitales Marketing	18,2 Millionen US-Dollar
Traditionelle Medien	12,4 Millionen US-Dollar
Kundengewinnungsprogramme	13 Millionen Dollar

Associated Banc-Corp (ASB) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Darlehen und Kreditprodukten

Für das Geschäftsjahr 2023 berichtete Associated Banc-Corp 1,06 Milliarden US-Dollar an Nettozinserträgen. Die Aufteilung der Zinserträge nach Produktsegmenten umfasst:

Kreditkategorie	Zinserträge
Gewerbliche Kredite	621 Millionen Dollar
Hypothekendarlehen für Wohnimmobilien	287 Millionen Dollar
Verbraucherkredite	152 Millionen Dollar

Gebühren für Bankdienstleistungen

Im Jahr 2023 generierte Associated Banc-Corp 246 Millionen US-Dollar an Servicegebühren und Gebühren. Zu den wichtigsten Einnahmequellen für Gebühren gehören:

• Gebühren für die Kontoführung: 87 Millionen US-Dollar
• Überziehungsgebühren: 42 Millionen US-Dollar
• Gebühren für Geldautomatentransaktionen: 31 Millionen US-Dollar
• Überweisungsgebühren: 22 Millionen US-Dollar

Erträge aus der Vermögensverwaltungsberatung

Segment Wealth Management berichtet 178 Millionen US-Dollar an Beratungseinnahmen für 2023 mit folgender Verteilung:

Beratungsdienst	Einnahmen
Finanzplanung	62 Millionen Dollar
Anlageberatung	76 Millionen Dollar
Ruhestandsplanung	40 Millionen Dollar

Provisionen für Anlageprodukte

Die Provisionen für Anlageprodukte beliefen sich auf insgesamt 94 Millionen US-Dollar im Jahr 2023, segmentiert wie folgt:

• Provisionen für Investmentfonds: 38 Millionen US-Dollar
• Provisionen für den Aktienhandel: 33 Millionen US-Dollar
• Provisionen für den Anleihenhandel: 23 Millionen US-Dollar

Transaktions- und Kontoführungsgebühren

Die transaktionsbedingten Erlöse beliefen sich auf 156 Millionen US-Dollar im Jahr 2023, einschließlich:

Transaktionstyp	Gebühreneinnahmen
Überprüfung von Kontotransaktionen	67 Millionen Dollar
Sparkontentransaktionen	45 Millionen Dollar
Online-/Mobile-Banking-Transaktionen	44 Millionen Dollar

Associated Banc-Corp (ASB) - Canvas Business Model: Value Propositions

You're looking at the core things Associated Banc-Corp offers to keep its business model running strong as of late 2025. It's about being a full-spectrum regional player, not just a local branch.

Full-service regional banking for commercial and consumer clients

Associated Banc-Corp provides a complete set of financial tools for businesses and individuals across its footprint. The scale of operations supports this full-service claim.

As of the third quarter of 2025, Associated Banc-Corp reported total period end loans of $31.0 billion. Total period end deposits stood at $34.9 billion. Following the announced merger agreement in December 2025, the combined entity has total assets of $44 billion. The bank operates nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois, Minnesota and Missouri. For the quarter ended September 30, 2025, net income available to common equity was $122 million.

Here's a quick look at the balance sheet scale as of Q3 2025:

Metric	Amount (Period End Q3 2025)
Total Assets	$43.309 billion
Total Loans	$31.0 billion
Total Deposits	$34.9 billion
Net Interest Margin	3.04%

Specialized commercial lending, including Commercial Real Estate (CRE)

A key value driver is the focus on commercial relationships, which is a deliberate strategic shift. They are growing this segment actively.

Commercial and business lending period end loans reached $12.7 billion in the third quarter of 2025. Commercial real estate lending contributed $7.3 billion to period end balances in the same period. The company posted nearly $300 million in Commercial and Industrial (C&I) loan growth during Q3 2025. Associated Banc-Corp continues to expect 2025 period end loan growth in the range of 5% to 6% compared to the end of 2024.

The composition of the loan book reflects this focus:

• Commercial and business lending period end balance: $12.7 billion
• Commercial real estate lending period end balance: $7.3 billion
• Residential mortgages concentration (as of Q1 2025): reduced to 23% of total loans

Wealth management and fiduciary services for high-net-worth clients

The bank offers services beyond traditional lending and deposits, specifically targeting wealth accumulation and management needs.

Total noninterest income for the third quarter of 2025 was $81 million. Within that, wealth management fees increased by $2 million from the second quarter of 2025. Specialized financial services also include interest rate risk management, foreign exchange solutions, and commodity hedging.

Strong community presence and relationship-driven service model

Being the largest bank holding company based in Wisconsin is a foundational element of their community value. They are actively expanding this regional footprint through strategic moves.

The company reported a net promoter score of 55 in the first quarter of 2025. Total checking household growth was 1% annualized in Q1 2025. Relationship building is quantified by the nearly 30% increase in commercial and business relationship managers compared to the third quarter of 2023. The announced merger with American National Corporation is set to make Associated the #2 bank in the Omaha MSA and the #10 bank in the Minneapolis / St. Paul MSA by deposit market share.

Convenient, digitally-enabled banking access across the region

The value proposition includes modern access methods layered onto the physical presence. Core customer deposits show the success of this dual approach.

Total period end core customer deposits reached $28.9 billion as of September 30, 2025, representing a 4% increase from the same period last year. The expectation for 2025 period end core customer deposit growth is between 4% and 5%. The bank offers debit, credit, and digital payment solutions. Noninterest-bearing demand deposits were $5.8 billion on average for Q3 2025.

Finance: draft 13-week cash view by Friday.

Associated Banc-Corp (ASB) - Canvas Business Model: Customer Relationships

You're looking at how Associated Banc-Corp (ASB) connects with its clients as of late 2025. The relationship strategy clearly splits between high-touch service for complex needs and robust digital access for everyday tasks. For your commercial and wealth clients, the bank emphasizes personal attention, which makes sense given the growth in those areas. For instance, Commercial and business lending period-end balances hit $12.7 billion by the third quarter of 2025, and wealth management revenue was $25 million in that same quarter. This suggests dedicated relationship managers are actively engaged with these higher-value segments.

The high-touch model extends into the physical footprint. Associated Bank maintains nearly 200 banking locations across Wisconsin, Illinois, Minnesota, and Missouri, serving over 100 communities. This physical presence supports an advisory service model within the branches, meaning you can definitely walk in for complex advice, not just to use an ATM.

For the broader customer base, automated self-service is key. Nationally, projections for 2025 estimated 216.8 million digital banking users, and it's safe to assume ASB is pushing its mobile and online platforms hard to meet that trend. Globally, a survey noted that 77% of banking interactions now happen through digital channels. This digital focus helps manage the scale of their Community, Consumer, and Business segments.

Deposit growth, especially from core customers, is a relationship focus area. The bank expected period-end core customer deposit growth of 4% to 5% for the full year 2025 compared to the end of 2024. Core customer deposits reached $28.9 billion by the third quarter of 2025, up 4.2% from the third quarter of 2024. This growth suggests targeted marketing efforts are working to deepen relationships with stable funding sources.

Continuous customer support relies on the contact centers, and ASB saw positive feedback, achieving a record-high Net Promoter Score in the first quarter of 2025. While specific ASB contact center metrics aren't public, industry benchmarks suggest a good First Call Resolution (FCR) rate is between 70% and 79%, and a good Customer Satisfaction (CSAT) score is over 75%. If onboarding takes 14+ days, churn risk rises, so efficient support is defintely critical.

Here's a quick look at some of the key relationship-relevant numbers from the 2025 reporting periods:

Metric Category	Specific Data Point	Value/Amount (2025)
Commercial Focus	Commercial and Business Lending (Period End)	$12.7 billion (Q3 2025)
Wealth Management	Wealth Management Revenue	$25 million (Q3 2025)
Physical Footprint	Approximate Banking Locations	Nearly 200
Digital Adoption	US Digital Banking User Projection	216.8 million (Estimate)
Deposit Growth	Core Customer Deposits	$28.9 billion (Q3 2025)
Customer Sentiment	Net Promoter Score Status	Record-High (Q1 2025)

The bank's service delivery is supported by these operational realities:

• Loan products are offered by Associated Bank, N.A..
• Specialized financial services include interest rate risk management.
• The bank serves customers in Wisconsin, Illinois, Minnesota, and Missouri.
• Loan production offices extend into Indiana, Kansas, Michigan, New York, Ohio, and Texas.
• The efficiency ratio improved to 54.8% in Q3 2025.

Finance: draft 13-week cash view by Friday.

Associated Banc-Corp (ASB) - Canvas Business Model: Channels

You're looking at how Associated Banc-Corp (ASB) gets its value proposition to the customer base as of late 2025. It's a classic Midwest franchise balancing physical presence with digital growth, which is smart given that digital banking usage hit 89% of US adults this year. Still, the physical network remains a core asset, especially for commercial relationships.

The physical footprint is concentrated in the Midwest, but they are strategically placing Loan Production Offices (LPOs) outside that core to capture specialized business. For instance, as of the third quarter of 2025, Associated Banc-Corp reported total assets of $44 billion and total period end deposits of $34.9 billion. Their commercial and industrial (C&I) loan book, a key area for the direct sales force, stood at $11.6 billion at the end of Q3 2025.

Here's a breakdown of the physical and semi-physical distribution network:

Channel Type	Primary Geographic Footprint	Count/Scope Detail
Physical Branch Locations	Wisconsin, Illinois, Minnesota, Missouri	Nearly 200 locations serving more than 100 communities.
Loan Production Offices (LPOs)	Indiana, Kansas, Michigan, New York, Ohio, Texas	Six states outside the core branch footprint for specialized lending.
ATM Network	Co-located with branches and likely proprietary/shared network access	No specific network size number is available, but it supports access for customers across the branch states.

The physical network is actively managed. For example, in early 2025, Associated Bank closed several branches in Wisconsin and Illinois, while simultaneously opening a new branch in St. Louis, Missouri, in April 2025, expanding its presence in that market to nine total branches.

For the more sophisticated corporate and commercial clients, the channel shifts to direct engagement:

• Direct sales force targets corporate and commercial specialties, including commercial and specialty lending, and cash management services.
• This direct channel supports the $1.5 billion increase in average commercial and business lending balances year-over-year in Q3 2025.
• Specialized financial services like interest rate risk management and foreign exchange solutions are delivered through these direct relationship teams.

Digital channels are the backbone for transactional banking, supporting the $28.9 billion in core customer deposits as of September 30, 2025. You can expect these to include:

• Mobile app access for on-the-go banking tasks.
• Online banking platforms for account management and transactions.

Finance: draft the 13-week cash flow view by Friday, focusing on capital deployment for the American National Corporation merger announced December 1, 2025.

Associated Banc-Corp (ASB) - Canvas Business Model: Customer Segments

Corporate and Commercial businesses (focus on C&I loans)

Associated Banc-Corp (ASB) serves corporate and commercial clients with a clear focus on Commercial and Industrial (C&I) lending, which is a key growth driver.

Metric	Amount/Value (Q3 2025)
Period End Commercial and business lending	$12.7 billion
Period End Commercial and Industrial (C&I) Loans	$11.6 billion
Average Commercial and business lending	$12.5 billion
C&I Loan Growth Year-over-Year	12.8%

The bank reported nearly $300 million in C&I loan growth during the third quarter of 2025. Commercial and business relationship managers increased by nearly 30% compared to Q3 2023, contributing to C&I loan growth of $1.1 billion year-over-year as of Q1 2025.

Community and Consumer banking customers in the Midwest

ASB is the largest bank holding company based in Wisconsin, providing services across the Midwest, including Wisconsin, Illinois, Minnesota, and Missouri.

• Total period end core customer deposits: $28.9 billion (Q3 2025)
• Total period end deposits: $34.9 billion (Q3 2025)
• Total Consumer Loan Portfolio (Q1 2025): $10.8 billion
• Percentage of Consumer Portfolio that is Prime or Super-Prime (Q1 2025): 94%
• Residential Mortgages as a percentage of total loans (Q2 2025): 22.7%

The bank saw the best checking household growth in a decade during the second quarter of 2025.

Mass Affluent and high-net-worth individuals (Wealth Management)

This segment contributes to noninterest income through fiduciary, investment, and financial planning services.

Metric	Amount/Value (Q3 2025)
Wealth Management Fees (QoQ Increase)	$2 million
Wealth Management Fees (YoY Increase)	$1 million
Wealth Management Revenue	$25 million

Commercial Real Estate (CRE) investors and developers

CRE lending remains a component of the overall loan portfolio, though the bank has shown a strategic shift away from it in recent quarters.

Metric	Amount/Value (Q3 2025)
Period End Commercial Real Estate Lending	$7.3 billion

In the second quarter of 2025, CRE investor loans decreased by $227 million from the previous quarter.

Small to mid-sized businesses (SMBs)

SMBs are primarily served through the Commercial and business lending category, which is a strategic focus area for Associated Banc-Corp (ASB).

• Commercial and business lending average balance (Q3 2025): $12.5 billion
• Commercial and business lending period end balance (Q3 2025): $12.7 billion
• Commercial and business lending average balance growth (YoY, Q3 2025): $1.5 billion

The bank's total period end loans stood at $31.0 billion as of September 30, 2025, with total assets at $44 billion as of June 30, 2025.

Associated Banc-Corp (ASB) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Associated Banc-Corp's operations as of late 2025. For a regional bank, the cost structure is heavily weighted toward funding costs and the people who manage customer relationships and technology infrastructure. It's about managing the cost of money and the cost of talent.

Significant interest expense on interest-bearing deposits remains a primary cost driver, directly tied to the competitive rate environment and the bank's funding mix. While total period end deposits reached $34.9 billion in the third quarter of 2025, the cost to fund those deposits is key. For instance, in the first quarter of 2025, the Interest expense on deposits alone was $209,140 thousand, representing a substantial portion of the total interest expense of $239,937 thousand for that period. Also, the average cost of total interest-bearing liabilities was reported at 3.03% in Q3 2025. That's the price of money right there.

Personnel is the next major outlay. Associated Banc-Corp maintains a significant workforce to service its Midwest footprint. The company profile indicates approximately 4,000 employees. This investment in human capital translates directly into expense line items; for example, Personnel expense in the third quarter of 2025 increased by $15 million compared to the same period last year. That's a defintely noticeable jump.

The overall operational overhead is captured in the Noninterest expense figures. For the third quarter of 2025, Associated Banc-Corp reported total noninterest expense of $216 million. This figure reflects the ongoing commitment to strategic initiatives, including technology upgrades.

Technology and digital transformation investment costs are embedded within noninterest expense. In Q3 2025, the specific Technology expense line item saw an increase of $2 million from the prior quarter. This supports the ongoing strategy to enhance digital banking services across the franchise. The bank is spending to keep pace; it's not optional anymore.

Finally, regulatory costs are a non-negotiable part of banking. This includes Regulatory compliance and FDIC insurance premiums. While specific premium payments aren't always broken out clearly, the risk associated with uninsured deposits is quantified. As of early 2025, the bank disclosed a potential financial burden from FDIC special assessments, calculated on an assessment base of $11.4 billion (as of year-end 2022) at an annual rate of 13.4 bp. This shows the direct, non-operational cost of being a large, insured institution.

Here's a quick look at the key expense components we can quantify from recent reports:

Expense Category / Metric	Relevant Period	Amount
Total Noninterest Expense	Q3 2025	$216 million
Personnel Expense Increase (YoY)	Q3 2025 vs Q3 2024	$15 million increase
Technology Expense Increase (QoQ)	Q3 2025 vs Q2 2025	$2 million increase
Interest Expense on Deposits	Q1 2025	$209,140 thousand
Total Interest Expense	Q1 2025	$239,937 thousand
Average Cost of Total Interest-Bearing Liabilities	Q3 2025	3.03%
Estimated Employees	2025 Profile	Approximately 4,000
FDIC Special Assessment Base (Uninsured Deposits)	As of 12/31/2022 (Reported Feb 2025)	$11.4 billion

The cost structure is clearly dominated by the interest paid on deposits and the compensation for the 4,000-person team. You can see how the regulatory environment, specifically the FDIC special assessment mechanism, adds a layer of cost based on the size of the uninsured deposit base. The bank is trying to offset these with efficiency gains, like the expected 5% to 6% total noninterest expense growth for 2025 off an adjusted 2024 base.

The primary cost components are:

• Interest on Deposits: The largest component of funding costs.
• Personnel Costs: Supporting the relationship-based model.
• Technology Spend: Essential for digital transformation efforts.
• Regulatory Assessments: Direct cost tied to deposit levels.

Finance: draft 13-week cash view by Friday.

Associated Banc-Corp (ASB) - Canvas Business Model: Revenue Streams

You're looking at how Associated Banc-Corp (ASB) brings in the money, which is really the heart of any business model. For Associated Banc-Corp (ASB), the revenue streams are heavily weighted toward traditional banking activities, but they are clearly pushing to diversify with fee-based services. The numbers from the third quarter of 2025 really lay this out clearly.

The primary engine is the spread between what they earn on assets and what they pay on liabilities. For the third quarter of 2025, Associated Banc-Corp (ASB) reported a record Net Interest Income (NII) of $305 million from loans and securities. This NII growth, up 16% year-over-year, was supported by a total period-end loan portfolio size of $31.0 billion as of September 30, 2025. The average yield on total loans for that quarter sat at 5.89%.

Beyond the core interest income, the noninterest income stream is a growing focus area. For Q3 2025, total Noninterest Income was $81 million, which was a 21% increase from the prior quarter. This non-interest revenue is where you see the diversification efforts paying off, coming from various service fees and market activities. Honestly, seeing that kind of quarter-over-quarter growth in fee income is a good sign of strategic execution.

Here's a quick look at the components of that noninterest income, based on the latest available figures:

• Wealth management revenue reached $25 million in Q3 2025.
• Capital markets income was $11 million in Q3 2025.
• Card-based fees showed growth of $1 million both quarter-over-quarter and year-over-year.
• The total noninterest income also included a one-time asset gain of approximately $4 million tied to deferred compensation plans.

To be fair, the full breakdown of every fee type isn't always itemized in the highlights, but we can map the known fee-related revenue streams for Associated Banc-Corp (ASB) in the third quarter of 2025:

Revenue Source Category	Q3 2025 Amount (Millions USD)	Quarter-over-Quarter Change (Millions USD)
Net Interest Income (NII)	$305	+$5
Total Noninterest Income	$81	+$14
Wealth Management Fees (Component of Noninterest Income)	$25	+$2
Capital Markets Income (Component of Noninterest Income)	$11	+$5
Card-based Fees (Proxy for some interchange/deposit fees)	Not explicitly stated as total, but showed growth	+$1

The loan portfolio itself, which generates the bulk of the NII, is strategically shifting. As of the end of Q3 2025, the total loan portfolio stood at $31.0 billion. The focus is clearly on higher-yielding commercial relationships. For instance, Commercial and business lending reached $12.7 billion in period-end balances. This focus on commercial and business lending, along with prime consumer borrowers, is what underpins the record NII performance. The bank is actively managing its mix, having reduced low-yielding mortgage exposure while growing its commercial loan base by around $1 billion year-to-date 2025.

The remaining fee-based revenue streams, which would include deposit service charges and other fiduciary service fees not explicitly detailed in the top-line noninterest income breakdown, are bundled into the $81 million total. You can assume that as core customer deposits grew by over $600 million in the quarter, the associated transactional and service fees contribute to this noninterest income bucket, helping Associated Banc-Corp (ASB) reduce reliance on wholesale funding.