Banco Santander (Brasil) S.A. (BSBR): Business Model Canvas [Jan-2025 Mis à jour]

Dans le paysage dynamique de la banque brésilienne, Banco Santander (Brasil) S.A. émerge comme une puissance d'innovation financière, mélangeant stratégiquement les principes bancaires traditionnels avec une transformation numérique de pointe. En tirant parti d'un modèle commercial sophistiqué qui couvre des services financiers complets, des prouesses technologiques et des approches centrées sur le client, la banque s'est positionnée comme une institution financière de premier plan qui relie de manière transparente les expériences bancaires physiques et numériques pour des millions de clients brésiliens à travers divers segments de marché.

Banco Santander (Brasil) S.A. (BSBR) - Modèle d'entreprise: partenariats clés

Alliance stratégique avec le groupe Santander

Banco Santander (Brasil) maintient un partenariat complet avec Santander Group, avec les principales mesures financières suivantes:

Métrique de partenariat	Valeur
Investissement total du groupe au Brésil	38,2 milliards de R
Infrastructure technologique partagée	Systèmes intégrés à 92%
Services financiers transfrontaliers	17 pays liés

Partenariats technologiques

Banco Santander (Brasil) collabore avec plusieurs entreprises technologiques brésiliennes:

• Partenariat avec Stone Pagamentos
• Collaboration avec Cielo pour les solutions de paiement
• Intégration technologique avec la plate-forme numérique Nubank

Collaboration fintech

Détails clés du partenariat fintech:

Partenaire fintech	Montant d'investissement	Focus du service
Loggi	125 millions de R	Technologie logistique
Quintoandar	250 millions de R	Services financiers immobiliers
Ebanx	85 millions de R	Solutions de paiement international

Accords commerciaux et commerciaux

Les partenariats commerciaux stratégiques comprennent:

• Partenariat avec Petrobras pour les services bancaires d'entreprise
• Collaboration de produits financiers avec Vale
• Accords bancaires au détail avec les principaux détaillants brésiliens

Investissement total de partenariat en 2023: 503,2 millions de dollars

Banco Santander (Brasil) S.A. (BSBR) - Modèle d'entreprise: activités clés

Services de vente au détail et commerciaux à travers le Brésil

Au troisième rang 2023, Banco Santander Brasil a fonctionné avec 3 310 succursales et 16 415 distributeurs automatiques de billets à travers le Brésil. La banque a servi environ 35,7 millions de clients, avec un portefeuille de prêts total de 424,1 milliards de BRL.

Catégorie de service bancaire	Volume total (BRL)
Prêts bancaires d'entreprise	BRL 178,6 milliards
Prêts bancaires individuels	BRL 245,5 milliards

Développement et maintenance de la plate-forme bancaire numérique

En 2023, Santander Brasil a investi BRL 1,2 milliard dans l'infrastructure technologique numérique. La banque a déclaré 23,4 millions de clients numériques, avec 85% des transactions effectuées via des canaux numériques.

• Téléchargements d'applications bancaires mobiles: 12,6 millions
• Utilisateurs bancaires en ligne: 18,9 millions
• Volume des transactions numériques: 92% du total des transactions

Gestion des risques et services de conseil financier

La banque a maintenu un Ratio de prêt non performant de 3,2% en 2023, avec une équipe de gestion des risques de 1 247 professionnels spécialisés.

Métrique de gestion des risques	Valeur
Dispositions de perte de prêt	BRL 22,3 milliards
Budget de gestion des risques	BRL 487 millions

Gestion du portefeuille de crédits et de prêts

Santander Brasil a géré un portefeuille de crédit total de BRL 424,1 milliards en 2023, avec une diversification dans plusieurs secteurs.

• Prêt des entreprises: 42% du portefeuille
• Prêt individuel: 58% du portefeuille
• Taux de croissance du prêt moyen: 8,7% en glissement annuel

Offres d'investissement et de gestion de la patrimoine

La Banque a géré BRL 256,8 milliards d'actifs de gestion de patrimoine au troisième trimestre 2023.

Produit d'investissement	Total des actifs sous gestion
Fonds communs de placement	BRL 142,3 milliards
Fonds de pension privés	BRL 114,5 milliards

Banco Santander (Brasil) S.A. (BSBR) - Modèle d'entreprise: Ressources clés

Réseau de succursale étendue

Depuis le T-T-2023, Banco Santander Brasil fonctionne:

Type de succursale	Nombre total
Succursales bancaires physiques	3,198
Canaux bancaires numériques	7,830
Réseau ATM	13,531

Infrastructure de technologie bancaire numérique

Investissement et capacités technologiques:

• Investissement technologique annuel: 1,2 milliard de R $
• Utilisateurs de la plate-forme bancaire numérique: 12,4 millions
• Téléchargements d'applications bancaires mobiles: 8,7 millions

Capital financier et liquidité

Mesures financières à partir de septembre 2023:

Métrique financière	Montant
Actif total	1,04 billion de dollars
Ratio de capital de niveau 1	14.2%
Capitaux propres des actionnaires	89,3 milliards de R

Main-d'œuvre qualifiée

Composition des ressources humaines:

• Total des employés: 45 621
• Âge moyen des employés: 36 ans
• Employés ayant un enseignement supérieur: 82%

Base de données et analyse des clients

Métriques de la clientèle:

Segment de clientèle	Total des clients
Total des clients individuels	27,4 millions
Clients des entreprises	332,000
Utilisateurs de la banque numérique	18,6 millions

Banco Santander (Brasil) S.A. (BSBR) - Modèle d'entreprise: propositions de valeur

Solutions financières complètes pour les particuliers et les entreprises

Banco Santander Brasil propose une gamme diversifiée de produits financiers avec la ventilation du portefeuille suivante:

Catégorie de produits	Valeur totale du portefeuille (2023)	Part de marché
Banque personnelle	237,4 milliards de R	15.3%
Banque commerciale	R 189,6 milliards de dollars	12.7%
Prêts aux petites entreprises	45,2 milliards de R	8.9%

Expériences bancaires numériques et physiques intégrées

Performance des canaux bancaires numériques:

• Utilisateurs des banques mobiles: 12,7 millions
• Transactions bancaires en ligne: 487 millions par an
• Volume de transaction numérique: 672,3 milliards de dollars

Taux d'intérêt concurrentiels et produits financiers

Produit	Taux d'intérêt	Volume annuel
Prêts personnels	1,89% par mois	56,8 milliards de R
Prêts hypothécaires	0,99% par mois	34,2 milliards de R
Lignes de crédit d'entreprise	1,45% par mois	89,7 milliards de R

Services bancaires personnalisés avec une commodité technologique

Investissement technologique et services numériques:

• Investissement technologique annuel: 1,2 milliard de R $
• Interactions de service client alimenté par AI: 67% des interactions totales
• Utilisateurs d'authentification biométrique: 8,9 millions

Conseil financier complet et gestion de patrimoine

Service consultatif	Total des actifs sous gestion	Portefeuille de clients moyens
Gestion de la richesse	127,6 milliards de dollars	2,3 millions de R
Avis d'investissement	89,4 milliards de R	1,7 million de R
Planification de la retraite	45,2 milliards de R	R 875 000 $

Banco Santander (Brasil) S.A. (BSBR) - Modèle d'entreprise: relations avec les clients

Interaction du client multicanal

Banco Santander Brasil fonctionne à travers plusieurs canaux d'interaction:

Canal	Nombre de points d'accès	Utilisateurs actifs mensuels
Branches physiques	3,780	1,2 million
Plate-forme bancaire numérique	N / A	14,5 millions
Application bancaire mobile	N / A	12,3 millions
Réseau ATM	14,500	8,7 millions

Service client et assistance personnalisés

Métriques du service client:

• Temps de réponse moyen: 24 heures
• Taux de satisfaction client: 86,4%
• Gestionnaires de relations dédiées aux clients des entreprises et des clients élevés

Programmes de fidélité et offres financières ciblées

Programme de fidélité	Total des membres	Valeur annuelle
Santander Rewards	2,6 millions	340 millions de R

Plates-formes de libre-service numériques

Capacités de service numérique:

• 100% des transactions bancaires de base disponibles en ligne
• Processus d'ouverture du compte numérique: 12 minutes Temps d'achèvement moyen
• Fonctionnalité de dépôt de chèques mobiles

Engagement client proactif grâce à la technologie

Méthode d'engagement technologique	Taux d'adoption
Services de chatbot	68% des interactions du client
Recommandations financières personnalisées	42% des utilisateurs de la plate-forme numérique
Support client axé sur l'IA	53% des interactions du service client

Banco Santander (Brasil) S.A. (BSBR) - Modèle d'entreprise: canaux

Branches bancaires physiques à l'échelle nationale

En 2023, Banco Santander Brasil exploite 3 352 succursales bancaires physiques à travers le Brésil. La banque maintient une présence physique importante avec la distribution des succursales comme suit:

Région	Nombre de branches	Pourcentage du total
São Paulo	1,456	43.4%
Rio de Janeiro	512	15.3%
Autres régions	1,384	41.3%

Application bancaire mobile

L'application bancaire mobile de Santander Brasil a signalé les mesures suivantes en 2023:

• Total des utilisateurs de banque mobile active: 12,4 millions
• Volume de transaction mensuel: 87,6 millions de transactions
• Statistiques de téléchargement d'application mobile: 6,2 millions de téléchargements actifs

Site Web de banque en ligne

Performance de la plate-forme bancaire en ligne en 2023:

Métrique	Valeur
Utilisateurs en ligne enregistrés	15,8 millions
Utilisateurs actifs quotidiens	7,3 millions
Transactions en ligne annuelles	1,2 milliard

Réseau ATM

Détails de l'infrastructure ATM de Santander Brasil:

• Machines ATM total: 12 486
• Couverture géographique: 2 587 municipalités
• Volume mensuel des transactions ATM: 45,3 millions de transactions

Centres d'appels de service client

Statistiques opérationnelles du centre d'appels pour 2023:

Catégorie	Volume
Agents du centre d'appel total	4,782
Interactions annuelles du client	38,6 millions
Temps de réponse moyen	47 secondes

Banco Santander (Brasil) S.A. (BSBR) - Modèle d'entreprise: segments de clients

Clients bancaires de détail individuels

Au troisième rang 2023, Banco Santander Brasil dessert 33,8 millions de clients bancaires de détail individuels.

Répartition du segment de la clientèle	Nombre de clients
Utilisateurs de la banque numérique	22,5 millions
Utilisateurs de la banque mobile	18,3 millions

Petites et moyennes entreprises

Santander Brasil soutient 536 000 petites et moyennes entreprises (PME) à partir de 2023.

• Portefeuille de crédit total pour les PME: 56,4 milliards de R
• Taille moyenne du prêt: 105 000 $ R

GRANDES clients d'entreprise

La banque dessert 2 800 grands clients d'entreprises dans divers secteurs.

Segment de l'entreprise	Exposition totale au crédit
Banque commerciale	R 184,6 milliards de dollars
Banque d'investissement	42,3 milliards de R

Individus à haute nette

Santander Brasil gère 45 000 clients individuels à haute nette.

• Valeur du portefeuille moyen: 3,2 millions de R $ par client
• Total des actifs sous gestion: 144 milliards de dollars

Investisseurs institutionnels

La banque dessert 1 200 investisseurs institutionnels.

Type d'investisseur	Actifs sous gestion
Fonds de pension	62,7 milliards de R
Fonds d'investissement	38,5 milliards de R

Banco Santander (Brasil) S.A. (BSBR) - Modèle d'entreprise: Structure des coûts

Maintenance des infrastructures technologiques

En 2023, Banco Santander Brasil a investi des rands de R de 1,2 milliard de dollars dans l'infrastructure technologique et les plateformes numériques. La répartition des dépenses technologiques de la banque comprend:

Catégorie de coûts technologiques	Dépenses annuelles (R $)
Maintenance des systèmes informatiques	528 millions
Infrastructure de cybersécurité	312 millions
Plateformes bancaires numériques	360 millions

Salaires et formation des employés

Le total des dépenses du personnel pour 2023 était de 4,8 milliards de rands, avec la répartition suivante:

• Salaires de base: 3,2 milliards de R $
• Programmes de formation des employés: 96 millions de R
• Avantages et contributions sociales: 1,5 milliard de dollars

Dépenses opérationnelles du réseau de succursales

Catégorie de coûts opérationnels	Dépenses annuelles (R $)
Location et entretien des succursales	672 millions
Services publics et infrastructures	240 millions
Logistique du réseau de branche	408 millions

Coûts de conformité réglementaire

Les dépenses liées à la conformité pour 2023 ont totalisé 612 millions de R $, notamment:

• Conseil juridique et réglementaire: 186 millions de dollars
• Systèmes de gestion de la conformité: 216 millions de dollars
• Audit et gestion des risques: 210 millions de dollars

Frais de marketing et d'acquisition des clients

Catégorie de coûts marketing	Dépenses annuelles (R $)
Campagnes de marketing numérique	312 millions
Publicité médiatique traditionnelle	228 millions
Programmes d'acquisition de clients	180 millions

Banco Santander (Brasil) S.A. (BSBR) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des prêts et des produits de crédit

Au troisième rang 2023, Banco Santander Brasil a déclaré un portefeuille total de prêts de BRL 395,5 milliards. Le revenu net des intérêts a atteint BRL 13,8 milliards pour les neuf premiers mois de 2023.

Catégorie de prêt	Volume total (BRL milliards)	Pourcentage de revenus d'intérêt
Prêts d'entreprise	172.3	43.5%
Prêts individuels	138.7	35.1%
Crédit de consommation	84.5	21.4%

Frais de service bancaire

Le revenu des frais de service pour Banco Santander Brasil en 2023 a totalisé 7,2 milliards de BRL.

• Frais de maintenance du compte: BRL 1,8 milliard
• Frais de traitement des transactions: BRL 2,5 milliards
• Frais de carte: BRL 2,9 milliards

Commissions d'investissement et de gestion de la patrimoine

Les revenus de gestion de la patrimoine pour 2023 étaient de 3,6 milliards de BRL, les actifs sous gestion atteignant 247 milliards de BRL.

Produit d'investissement	Revenu de la commission (MILLIONS BRL)
Fonds communs de placement	1,450
Pension privée	890
Avis d'investissement	1,260

Frais de transaction bancaire numérique

Les frais de transaction numériques ont généré BRL 1,5 milliard en 2023, ce qui représente 22% du total des frais de service bancaire.

• Transactions bancaires mobiles: BRL 780 millions
• Frais de paiement en ligne: BRL 420 millions
• Frais de transfert numérique: BRL 300 millions

Ventes d'assurance et de produits financiers

Les revenus des ventes d'assurance et de produits financiers ont atteint BRL 2,7 milliards en 2023.

Catégorie de produits	Revenus (MILLIONS BRL)
Assurance-vie	890
Assurance immobilière	650
Produits de garantie prolongée	420
Plans de protection du crédit	740

Banco Santander (Brasil) S.A. (BSBR) - Canvas Business Model: Value Propositions

You're looking at the core value Banco Santander (Brasil) S.A. (BSBR) delivers to its customers as of late 2025. It's about offering a complete financial ecosystem, blending digital speed with human presence.

Comprehensive banking: Full suite of loans, investments, and credit facilities

Banco Santander (Brasil) S.A. (BSBR) provides a full spectrum of financial tools, from basic transactional accounts to complex investment vehicles. The scale of their operations supports this breadth, as seen in their Q3 2025 performance metrics.

The expanded loan portfolio reached R$ 688.801 billion as of the end of Q3 2025, showing measured credit expansion. Furthermore, fee income, which diversifies revenue streams beyond pure lending, totaled R$ 5.552 billion in that quarter alone, marking a 6.7% increase quarter-over-quarter. The bank is clearly focused on driving value through client activity and service fees. Overall, the bank attracted more customers, exceeding 73 million total clients in October 2025, a 7% year-on-year growth.

Metric (Q3 2025)	Value	Change Indicator
Managerial Net Profit	R$ 4.0 billion	Up 9.6% QoQ
Return on Average Equity (ROAE)	17.5%	Solid Profitability
Client Net Interest Income (NII)	R$ 16.556 billion	Up 11.1% YoY
Fee Income	R$ 5.552 billion	Up 4.1% YoY

Digital-physical blend: Seamless experience via the One app and physical branches

Banco Santander (Brasil) S.A. (BSBR) positions itself as both a digital leader and a bank with a genuine physical footprint. This blend is central to their strategy to be the customer's bank of choice in a market where customers hold an average of between five and six current accounts. The goal is convenience and trust at every touchpoint. You see this commitment in their transaction habits; in 2024, 92% of transactions were already conducted through digital channels. The bank is actively pushing this integration with the launch of the new Santander app, the OneApp, which was aimed at consolidating various services by Q3 2025.

The value proposition here is not just digital access, but the combination:

• The One app for transactional ease and hyper-personalization.
• Physical branches and remote channels for complex needs and trust-building.
• Focus on flawless PIX and payment experiences, including PIX via credit card.
• Individual Net Promoter Score (NPS) reached a record level of 61 points, suggesting digital and service improvements are resonating.

Specialized credit: Strong growth in consumer finance (up 16%) and SME lending (up 11%)

Banco Santander (Brasil) S.A. (BSBR) is strategically increasing exposure to higher-yield segments, even as the overall loan book growth is managed carefully. This focus on specialized credit is a key driver for fee growth and higher spreads, though it comes with a monitored increase in risk mix.

The growth figures in these areas are quite telling of the near-term strategy. Consumer finance has seen a year-on-year increase of 16%, and SME lending has grown by 11% year-on-year, according to Q2 2025 data. The cards business, a component of consumer finance, posted a 16% annual increase in Q4 2024. The bank is prioritizing wealth, SMEs, and auto/consumer finance through technology and service.

Financial inclusion: Microfinance through Prospera Santander Microfinance

Financial inclusion is a tangible value proposition through the Prospera Santander Microfinance program. This initiative supports micro-entrepreneurs often invisible to the traditional system. This is about more than just credit; it includes training and support for sustainable local economic growth.

The scale of Prospera demonstrates this commitment:

• Loan portfolio size reached R$ 3.3 billion as of 2024/early 2025.
• Served over 1.1 million active clients as of 2024.
• The bank has a goal to financially empower 5 million people between 2023 and 2026.
• The program operates in over 1,700 municipalities, with a strong presence in underserved regions like the north and northeast.

Global access: Leveraging the international network of the parent company

As part of the global Grupo Santander, Banco Santander (Brasil) S.A. (BSBR) offers its clients the benefit of an international network. This connectivity is leveraged to strengthen positioning in core markets and foster collaboration between the bank's global businesses, such as Global Banking and Global Transactional Banking (GTB). This structure allows for the offering of solutions that benefit from global expertise and reach.

Banco Santander (Brasil) S.A. (BSBR) - Canvas Business Model: Customer Relationships

You're looking at how Banco Santander (Brasil) S.A. (BSBR) keeps its customers engaged, which is critical given the competitive landscape where Brazilian customers hold an average of between five to six current accounts and three active credit cards as of late 2025. The bank's strategy balances high-tech automation with high-touch relationship management.

Automated service: High reliance on digital self-service channels

The push toward digital is defintely strong here. Banco Santander (Brasil) S.A. reported that in 2024, 92% of its transactions were completed through digital channels. This reliance on self-service channels supports the bank's efficiency ratio, which stood at 37.5% in Q3 2025. This digital-first approach helps manage costs while serving a massive user base.

The ecosystem is rapidly evolving with new instant payment features, which you should track closely:

• Pix por Aproximação (Contactless Pix) launched on February 28, 2025.
• Pix Automático (Automatic Pix) is set for official launch in June of 2025.
• Innovations like Pix via credit card are aimed at improving transactionality.

Dedicated relationship managers: For high-value and corporate clients

While digital handles the volume, personalized service remains key for the most valuable clients. The bank's focus on its Corporate & SME segment, which drove loan portfolio growth, means dedicated managers are essential relationship anchors. The expanded loan portfolio reached R$688.8 billion by the end of Q3 2025. This segment relies on the high-value advice that digital platforms can't fully replicate, ensuring that the bank remains a strategic partner beyond simple transactions.

Community focus: Social programs like the Amigo de Valor Program

Banco Santander (Brasil) S.A. uses its community involvement to build deeper, values-based relationships with employees and customers. The Amigo de Valor Program, which supports child and adolescent protection projects, shows concrete results. In 2024, this program mobilized over R$ 25 million, supporting 65 projects across 64 municipalities. In a specific prior action, the mobilization reached R$ 25.2 million, sourced 42% from Santander (Brasil) S.A. itself, 29% from employees, and 29% from customers. To date, the program has benefited approximately 1.6 million children and adolescents.

Digital engagement: Improving NPS via new payment experiences like PIX

The bank is actively using technological advancements to drive customer satisfaction metrics. Banco Santander (Brasil) S.A. noted that its Net Promoter Score (NPS) has grown consistently over the past 12-18 months in both retail and corporate banking, directly linking this to new product launches and digital improvements. The broader market context shows high digital penetration, with over 94% of Brazilian adults having access to a bank account as of May 2025.

Here's a quick look at the scale of digital adoption and transaction activity influencing these relationships:

Metric Category	Data Point	Value/Amount
Digital Transaction Share (2024)	Percentage of total transactions via digital channels	92%
Q3 2025 Fee Income	Total fees generated	R$ 5.552 billion
Customer Base Penetration (May 2025)	Adults with bank accounts in Brazil	Over 94%
Q3 2025 Client NII	Net Interest Income from clients	R$ 16.556 billion

The bank's Q3 2025 managerial net profit was R$ 4.0 billion, with a Return on Equity (ROAE) of 17.5%, showing that these customer-centric digital and relationship strategies are translating to solid financial performance.

Banco Santander (Brasil) S.A. (BSBR) - Canvas Business Model: Channels

You're looking for the hard numbers on how Banco Santander (Brasil) S.A. reaches its customers as of late 2025. Here's the breakdown based on the latest available figures, focusing purely on the channel statistics.

Digital platforms: Mobile banking via the One app and internet banking.

The digital channel is a core focus, with the new One App being rolled out globally, originating from Brazilian development teams. The public beta for this new platform saw initial adoption numbers.

• Public beta users for the new One App: more than 100,000 users.
• Total customer base as of October 2025: exceeded 73 million.
• Active customer base growth: 7% up year-on-year as of October 2025.

Physical network: Traditional branches and service points across Brazil.

Despite the digital push, the physical footprint remains a key component of the distribution strategy, providing a genuine presence across the country.

Here is a snapshot of the physical infrastructure as reported at the end of the 2024 fiscal year, which serves as the most granular data point found for the network size:

Channel Type	Count (As of December 31, 2024)
Traditional Branches	1,239
Mini-branches	1,025

ATMs: Proprietary and shared network access.

Access to cash and basic transactions is supported by a mix of proprietary and shared ATM infrastructure.

ATM Network Type	Count (As of December 31, 2024)
Proprietary ATMs	7,615
Shared ATMs	24,214

Sales force: Direct sales for corporate and investment products.

The bank supports its Commercial Banking and Global Wholesale Banking segments with a dedicated workforce. The total employee count provides a measure of the scale supporting all channels.

• Total employees for Banco Santander (Brasil) S.A. as of October 31, 2025: 51,747.
• Trailing Twelve Month Revenue as of September 30, 2025: $8.27B.

The strength of the franchise is measured by client Net Interest Income (NII) and fees, which saw a year-on-year increase of 11.1% and growth of 6.7% quarter-on-quarter in fees for Q3 2025, respectively.

Banco Santander (Brasil) S.A. (BSBR) - Canvas Business Model: Customer Segments

You're looking at the client base of Banco Santander (Brasil) S.A. (BSBR) as of late 2025. The bank has a broad reach, with its total customer base hitting 72.8 million in the third quarter of 2025, marking a 7% year-over-year increase, with some reports noting over 73 million clients. Of that total, 33.7 million customers are considered active, meaning they effectively use the bank's products.

The strategy clearly targets growth across the spectrum, from the everyday user to large institutions. Here's how the segments stack up based on recent financial activity:

• Individual retail clients form the largest part of the loan book.
• Small and Medium-sized Enterprises (SMEs) are a key growth area, showing strong loan portfolio expansion.
• Corporate and Institutional clients are served through the Corporate & Investment Banking (CIB) division.
• Microentrepreneurs are specifically targeted through the Prospera microfinance unit for financial inclusion.

The bank's overall expanded loan portfolio reached R$ 688.8 billion by the end of Q3 2025.

Individual Retail and High-Value Personal Clients

This segment represents the bank's largest lending exposure. The portfolio for pessoas físicas (individuals) stood at R$ 249.025 billion annually. Within this, the consumer finance area is a significant driver, with its loan financing growing 12.6% year-on-year to reach R$ 89.008 billion. The focus here is on digital engagement, as the bank saw a 43% year-on-year growth in Consumer Finance fees, achieving a high Net Promoter Score (NPS) of 90 in that area.

Small and Medium-sized Enterprises (SMEs)

SMEs are explicitly a key growth segment, and the numbers show it. The loan portfolio dedicated to SMEs increased by 13% year-on-year, totaling R$ 81.675 billion in Q3 2025. To be fair, the delinquency rate for legal entities (Pessoa Jurídica) did tick up to 2.1% (90-day NPL), driven by smaller companies where the rate hit 5.1%. Still, Santander was recognized as the 'Best Bank for SMEs' in Latin America.

Corporate and Institutional Clients

This segment is handled by the Corporate & Investment Banking (CIB) business, which offers global products to corporate and institutional customers. While specific lending figures for only the largest corporations aren't isolated from the SME data, the overall loan book growth reflects activity across commercial banking. The bank is a top 3 player in Brazil for lending, deposits, and mutual funds.

Microentrepreneurs (Prospera Unit)

The Prospera Microcrédito programme focuses on financial inclusion for microentrepreneurs. As of a recent report, Prospera maintained an active portfolio of over R$ 3.3 billion, serving 1.1 million active clients. The program has a wide footprint, operating in over 1,700 municipalities. Historically, 68% of the programme's portfolio comprised loans to women.

Here's a quick look at the loan book composition as of Q3 2025:

Segment	Loan Portfolio Amount (R$ Billion)	Year-on-Year Growth
Pessoas Físicas (Individuals - Largest Segment)	249.025	-0.7%
Financiamento ao Consumo (Consumer Finance)	89.008	12.6%
Pequenas e Médias Empresas (SMEs)	81.675	13%
Total Carteira de Crédito (Expanded Loan Book)	688.801	3.8%

Finance: draft the next section on Value Propositions by Tuesday.

Banco Santander (Brasil) S.A. (BSBR) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Banco Santander (Brasil) S.A.'s operations as of late 2025. These are the necessary outflows to keep the lights on and the digital engines running.

Loan Loss Provisions: The macroeconomic climate in Brazil has kept credit costs elevated, even with selective lending. Managerial provisions for loan losses totaled R$ 6,524 million in the third quarter of 2025. While this represented a slight quarterly decrease of 4.9%, the year-over-year comparison showed an increase of 10.9%, directly attributed to the macroeconomic scenario and regulatory implementation of CMN Resolution No. 4,966/21. The cost of risk for the period settled at 3.86%, which was virtually stable quarter-over-quarter but marked an increase of 0.2 p.p. year-over-year. Asset quality signals were mixed, with the over-90 day Non-Performing Loan (NPL) ratio rising to 3.4%.

Personnel and administrative costs: Expense management remains a key focus area for Banco Santander (Brasil) S.A. The disciplined approach to costs resulted in an efficiency ratio of 37.5% in Q3 2025. This performance reflects an improvement of about 140 basis points year-over-year, showing that operational leverage is being gained despite inflationary pressures. Keeping administrative overhead tight helps offset other rising costs.

Technology investment: The push for digital transformation, especially through the One app and AI integration, requires significant, often fixed, capital outlay. For instance, a Master Agreement signed in August 2025 for IT services, including network infrastructure management, was valued at R$163,458,335 for the full year 2025. This follows a reported 30% increase in technological investments compared to previous years, underscoring the commitment to building out digital and AI infrastructure. This investment is strategic for improving efficiency and customer engagement.

Cost of funding: The prevailing high Selic interest rate environment continues to pressure the cost of funds. As of July 2025, the Selic rate was at 15%, which directly impacts funding costs and overall financial operations. This pressure was evident in the Net Interest Income (NII) figures, which saw a decline in the market NII component due to the carryover cost associated with these higher rates. However, the bank managed to widen spreads, with Client NII growing to R$ 16.556 billion in Q3 2025, up 11.1% year-over-year, as the funding mix shifted positively toward the individual segment, suggesting a more balanced and cost-effective structure overall.

Here's a quick look at some of the key cost and efficiency metrics from the Q3 2025 reporting period:

Cost/Efficiency Metric	Amount/Value	Period/Context
Efficiency Ratio	37.5%	Q3 2025
Managerial Provisions for Loan Losses	R$ 6,524 million	Q3 2025
Cost of Risk	3.86%	Q3 2025
Over-90 day NPL Ratio	3.4%	Q3 2025
IT Services Agreement Value	R$163,458,335	2025 Estimate
Year-over-Year Provision Increase	10.9%	vs. Q3 2024

You'll note the tension between managing administrative costs tightly and the necessary, high fixed costs for technology modernization. It's a balancing act that defines much of the bank's current expense strategy.

• Cost control improved efficiency by 140 basis points YoY.
• Provisions increased 10.9% YoY due to macro factors.
• The Selic rate environment directly impacted market NII carryover costs.
• Technology investment for 2025 is anchored by a specific agreement of over R$163 million.

Finance: draft 13-week cash view by Friday.

Banco Santander (Brasil) S.A. (BSBR) - Canvas Business Model: Revenue Streams

You're looking at how Banco Santander (Brasil) S.A. (BSBR) actually brings in the money as of late 2025. It's all about the spread between what they pay for funds and what they earn on loans, plus the fees that keep rolling in, even when the macro picture is a bit bumpy.

Net Interest Income (NII): Primary revenue source from lending activities.

The core engine here is the Net Interest Income, but you've got to look past the headline total. Total NII for the third quarter of 2025 was R$ 15.208 billion, which was actually down a hair, about 0.1% year-over-year. But that total masks a real story of strength in the core business. Client NII-that's the good stuff from your actual lending book-climbed to R$ 16.556 billion, showing a solid 11.1% jump year-over-year, helped by wider spreads. That's the franchise working right. The drag, as you can see, came from the market side of things.

Here's a quick look at the main interest and fee drivers from Q3 2025:

Revenue Component	Q3 2025 Amount (R$ Billion)	Quarter-over-Quarter Change	Year-over-Year Change
Total Net Interest Income (NII)	15.208	-1.2%	-0.1%
Client Net Interest Income (NII)	16.556	+2.7%	+11.1%
Fee and Commission Income	5.552	+6.7%	+4.1%

Fee and Commission Income: Resilient growth, reaching R$ 5.5 billion in Q3 2025.

Fee income is definitely showing resilience. For Q3 2025, it hit R$ 5.552 billion. That's a 6.7% increase from the previous quarter and a 4.1% increase compared to the same time last year. They noted a very good diversification across the different fee line items, so no single area is carrying all the weight. It's a healthy sign of transaction volumes picking up across the customer base.

Credit products: Interest and fees from cards, consumer finance, and real estate loans.

The growth in the loan book is what fuels that strong Client NII. The expanded loan portfolio reached R$ 688.801 billion by the end of Q3 2025, up 3.8% year-on-year. You can see where that growth is concentrated, which is important for understanding future risk and return profiles. The key drivers in the loan book growth year-on-year were:

• Cards: 14.5% growth.
• Financing to consumption: 12.6% growth.
• SMEs: 12.4% growth.

Also, on the fee side specifically related to credit, Consumer Finance fees saw a massive 43% year-on-year growth. That's a big number to watch.

Insurance and Asset Management: Fees from selling third-party and proprietary products.

Banco Santander (Brasil) S.A. (BSBR) definitely generates revenue from its insurance and asset management arms, collecting fees for distributing both proprietary funds and products from third parties. While the overall fee income is strong, the specific breakdown for Q3 2025 for this segment isn't explicitly detailed in the top-line disclosures I have access to, but it contributes to the overall fee pool.

Treasury and Market Operations: Income from trading and market-making.

This is the part that can be volatile, and in Q3 2025, it was a headwind. Income from Treasury and Market Operations, specifically the Market NII component, was negative at -R$ 1.348 billion. This negative result is what pulled the Total NII down slightly, even as the core Client NII was up significantly. It shows the bank is managing market exposure, but that segment didn't contribute positively to the overall revenue this quarter.

Finance: Draft a sensitivity analysis on the impact of a 50 basis point shift in the Selic rate on Client NII for Q4 2025 by next Tuesday.