Banco Santander (Brasil) S.A. (BSBR): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico do setor bancário brasileiro, o Banco Santander (Brasil) S.A. surge como uma potência de inovação financeira, misturando estrategicamente os princípios bancários tradicionais com a transformação digital de ponta. Ao alavancar um modelo de negócios sofisticado que abrange serviços financeiros abrangentes, proezas tecnológicas e abordagens centradas no cliente, o banco se posicionou como uma instituição financeira líder que conecta perfeitamente experiências bancárias físicas e digitais para milhões de clientes brasileiros em diversos segmentos de mercado.

Banco Santander (Brasil) S.A. (BSBR) - Modelo de negócios: Parcerias -chave

Aliança estratégica com o Santander Group

O Banco Santander (Brasil) mantém uma parceria abrangente com o Santander Group, com as seguintes principais métricas financeiras:

Métrica de Parceria	Valor
Investimento total de grupo no Brasil	R $ 38,2 bilhões
Infraestrutura de tecnologia compartilhada	92% de sistemas integrados
Serviços financeiros transfronteiriços	17 países conectados

Parcerias de tecnologia

O Banco Santander (Brasil) colabora com várias empresas de tecnologia brasileira:

• Parceria com Stone Pagdos
• Colaboração com a Cielo para soluções de pagamento
• Integração de tecnologia com plataforma digital Nubank

Colaboração de fintech

Principais detalhes da parceria da FinTech:

Fintech Partner	Valor do investimento	Foco de serviço
Loggi	R $ 125 milhões	Tecnologia de logística
Quintoandar	R $ 250 milhões	Serviços financeiros imobiliários
Ebanx	R $ 85 milhões	Soluções de pagamento internacionais

Acordos de negócios corporativos e de varejo

As parcerias de negócios estratégicas incluem:

• Parceria com a Petrobras para o banco corporativo
• Colaboração de produtos financeiros com Vale
• Acordos bancários de varejo com grandes varejistas brasileiros

Investimento total de parceria em 2023: R $ 503,2 milhões

Banco Santander (Brasil) S.A. (BSBR) - Modelo de negócios: Atividades -chave

Serviços bancários comerciais e de varejo em todo o Brasil

A partir do terceiro trimestre de 2023, o Banco Santander Brasil operava com 3.310 filiais e 16.415 caixas eletrônicos em todo o Brasil. O banco atendeu aproximadamente 35,7 milhões de clientes, com uma carteira de empréstimos total da BRL 424,1 bilhões.

Categoria de serviço bancário	Volume total (BRL)
Empréstimos bancários corporativos	BRL 178,6 bilhões
Empréstimos bancários individuais	BRL 245,5 bilhões

Desenvolvimento e manutenção da plataforma bancária digital

Em 2023, o Santander Brasil investiu BRL 1,2 bilhão em infraestrutura de tecnologia digital. O banco informou 23,4 milhões de clientes digitais, com 85% das transações realizadas através de canais digitais.

• Downloads de aplicativos bancários móveis: 12,6 milhões
• Usuários bancários online: 18,9 milhões
• Volume da transação digital: 92% do total de transações

Gerenciamento de riscos e serviços de consultoria financeira

O banco manteve um Taxa de empréstimo sem desempenho de 3,2% Em 2023, com uma equipe de gerenciamento de riscos de 1.247 profissionais especializados.

Métrica de gerenciamento de riscos	Valor
Disposições de perda de empréstimos	BRL 22,3 bilhões
Orçamento de gerenciamento de riscos	BRL 487 milhões

Gerenciamento de portfólio de crédito e empréstimo

O Santander Brasil conseguiu um portfólio total de crédito da BRL 424,1 bilhões em 2023, com diversificação em vários setores.

• Empréstimo corporativo: 42% do portfólio
• Empréstimos individuais: 58% do portfólio
• Taxa de crescimento médio de empréstimo: 8,7% ano a ano

Ofertas de gestão de investimentos e patrimônio

O Banco gerenciou BRL 256,8 bilhões em ativos de gerenciamento de patrimônio a partir do terceiro trimestre de 2023.

Produto de investimento	Total de ativos sob gestão
Fundos mútuos	BRL 142,3 bilhões
Fundos de pensão privados	BRL 114,5 bilhões

Banco Santander (Brasil) S.A. (BSBR) - Modelo de negócios: Recursos -chave

Extensa rede de filiais

A partir do terceiro trimestre de 2023, o Banco Santander Brasil opera:

Tipo de ramificação	Número total
Agências bancárias físicas	3,198
Canais bancários digitais	7,830
Rede ATM	13,531

Infraestrutura de tecnologia bancária digital

Investimento de tecnologia e recursos:

• Investimento de tecnologia anual: R $ 1,2 bilhão
• Usuários da plataforma bancária digital: 12,4 milhões
• Downloads de aplicativos bancários móveis: 8,7 milhões

Capital financeiro e liquidez

Métricas financeiras em setembro de 2023:

Métrica financeira	Quantia
Total de ativos	R $ 1,04 trilhão
Índice de capital de camada 1	14.2%
Equidade do acionista	R $ 89,3 bilhões

Força de trabalho qualificada

Composição de recursos humanos:

• Total de funcionários: 45.621
• Idade média dos funcionários: 36 anos
• Funcionários com ensino superior: 82%

Banco de dados de clientes e análises

Métricas da base de clientes:

Segmento de clientes	Total de clientes
Total de clientes individuais	27,4 milhões
Clientes corporativos	332,000
Usuários bancários digitais	18,6 milhões

Banco Santander (Brasil) S.A. (BSBR) - Modelo de negócios: proposições de valor

Soluções financeiras abrangentes para indivíduos e empresas

O Banco Santander Brasil oferece uma gama diversificada de produtos financeiros com a seguinte quebra de portfólio:

Categoria de produto	Valor total do portfólio (2023)	Quota de mercado
Bancos pessoais	R $ 237,4 bilhões	15.3%
Banco corporativo	R $ 189,6 bilhões	12.7%
Empréstimos para pequenas empresas	R $ 45,2 bilhões	8.9%

Experiências bancárias digitais e físicas integradas

Digital Banking Channels Performance:

• Usuários bancários móveis: 12,7 milhões
• Transações bancárias online: 487 milhões por ano
• Volume da transação digital: R $ 672,3 bilhões

Taxas de juros competitivas e produtos financeiros

Produto	Taxa de juro	Volume anual
Empréstimos pessoais	1,89% mensalmente	R $ 56,8 bilhões
Empréstimos hipotecários	0,99% mensalmente	R $ 34,2 bilhões
Linhas de crédito corporativas	1,45% mensalmente	R $ 89,7 bilhões

Serviços bancários personalizados com conveniência tecnológica

Investimento em tecnologia e serviços digitais:

• Investimento de tecnologia anual: R $ 1,2 bilhão
• Interações de atendimento ao cliente movidas a IA: 67% das interações totais
• Usuários de autenticação biométrica: 8,9 milhões

Consultoria financeira abrangente e gestão de patrimônio

Serviço de consultoria	Total de ativos sob gestão	Portfólio médio de clientes
Gestão de patrimônio	R $ 127,6 bilhões	R $ 2,3 milhões
Aviso de investimento	R $ 89,4 bilhões	R $ 1,7 milhão
Planejamento de aposentadoria	R $ 45,2 bilhões	R $ 875.000

Banco Santander (Brasil) S.A. (BSBR) - Modelo de Negócios: Relacionamentos ao Cliente

Interação do cliente multicanal

O Banco Santander Brasil opera através de vários canais de interação:

Canal	Número de pontos de acesso	Usuários ativos mensais
Ramos físicos	3,780	1,2 milhão
Plataforma bancária digital	N / D	14,5 milhões
Aplicativo bancário móvel	N / D	12,3 milhões
Rede ATM	14,500	8,7 milhões

Atendimento ao cliente personalizado e suporte

Métricas de atendimento ao cliente:

• Tempo médio de resposta: 24 horas
• Taxa de satisfação do cliente: 86,4%
• Gerentes de relacionamento dedicados para clientes corporativos e de alta rede

Programas de fidelidade e ofertas financeiras direcionadas

Programa de fidelidade	Total de membros	Valor anual
Recompensas do Santander	2,6 milhões	R $ 340 milhões

Plataformas de autoatendimento digital

Recursos de serviço digital:

• 100% das transações bancárias básicas disponíveis online
• Processo de abertura da conta digital: 12 minutos de tempo de conclusão média
• Funcionalidade de depósito de cheque móvel

Engajamento proativo do cliente através da tecnologia

Método de engajamento de tecnologia	Taxa de adoção
Serviços de chatbot	68% das interações do cliente
Recomendações financeiras personalizadas	42% dos usuários da plataforma digital
Suporte ao cliente orientado a IA	53% das interações de atendimento ao cliente

Banco Santander (Brasil) S.A. (BSBR) - Modelo de negócios: Canais

Agências de bancos físicos em todo o país

A partir de 2023, o Banco Santander Brasil opera 3.352 agências bancárias físicas em todo o Brasil. O banco mantém uma presença física significativa com a distribuição da filial da seguinte maneira:

Região	Número de ramificações	Porcentagem de total
São Paulo	1,456	43.4%
Rio de Janeiro	512	15.3%
Outras regiões	1,384	41.3%

Aplicativo bancário móvel

O aplicativo Banking Mobile Banking da Santander Brasil relatou as seguintes métricas em 2023:

• Usuários de bancos móveis ativos totais: 12,4 milhões
• Volume mensal de transação: 87,6 milhões de transações
• Estatísticas de download de aplicativos móveis: 6,2 milhões de downloads ativos

Site bancário online

Desempenho da plataforma bancária on -line em 2023:

Métrica	Valor
Usuários online registrados	15,8 milhões
Usuários ativos diários	7,3 milhões
Transações online anuais	1,2 bilhão

Rede ATM

Detalhes da infraestrutura ATM do Santander Brasil:

• Total de caixas eletrônicos: 12.486
• Cobertura geográfica: 2.587 municípios
• Volume mensal de transação ATM: 45,3 milhões de transações

Centros de atendimento ao cliente

Estatísticas operacionais de call center para 2023:

Categoria	Volume
Agentes totais de call center	4,782
Interações anuais do cliente	38,6 milhões
Tempo médio de resposta	47 segundos

Banco Santander (Brasil) S.A. (BSBR) - Modelo de negócios: segmentos de clientes

Clientes bancários de varejo individuais

A partir do terceiro trimestre de 2023, o Banco Santander Brasil atende a 33,8 milhões de clientes bancários de varejo individuais.

Quebra de segmento de clientes	Número de clientes
Usuários bancários digitais	22,5 milhões
Usuários bancários móveis	18,3 milhões

Pequenas e médias empresas

O Santander Brasil suporta 536.000 empresas pequenas e médias (PMEs) a partir de 2023.

• Portfólio de crédito total para PME: R $ 56,4 bilhões
• Tamanho médio do empréstimo: R $ 105.000

Grandes clientes corporativos

O banco atende 2.800 grandes clientes corporativos em vários setores.

Segmento corporativo	Exposição total ao crédito
Banco corporativo	R $ 184,6 bilhões
Banco de investimento	R $ 42,3 bilhões

Indivíduos de alta rede

O Santander Brasil gerencia 45.000 clientes individuais de alta rede.

• Valor médio da portfólio: R $ 3,2 milhões por cliente
• Total de ativos sob gestão: R $ 144 bilhões

Investidores institucionais

O banco atende 1.200 investidores institucionais.

Tipo de investidor	Ativos sob gestão
Fundos de pensão	R $ 62,7 bilhões
Fundos de investimento	R $ 38,5 bilhões

Banco Santander (Brasil) S.A. (BSBR) - Modelo de negócios: estrutura de custos

Manutenção de infraestrutura de tecnologia

Em 2023, o Banco Santander Brasil investiu R $ 1,2 bilhão em infraestrutura de tecnologia e plataformas digitais. A quebra de despesas de tecnologia do banco inclui:

Categoria de custo de tecnologia	Despesas anuais (R $)
Manutenção de sistemas de TI	528 milhões
Infraestrutura de segurança cibernética	312 milhões
Plataformas bancárias digitais	360 milhões

Salários e treinamento de funcionários

O total de despesas de pessoal para 2023 foi de R $ 4,8 bilhões, com a seguinte alocação:

• Salários base: R $ 3,2 bilhões
• Programas de treinamento de funcionários: R $ 96 milhões
• Benefícios e contribuições sociais: R $ 1,5 bilhão

Despesas operacionais da rede de filiais

Categoria de custo operacional	Despesas anuais (R $)
Aluguel de ramificação e manutenção	672 milhões
Utilitários e infraestrutura	240 milhões
Logística da rede de filiais	408 milhões

Custos de conformidade regulatória

As despesas relacionadas à conformidade em 2023 totalizaram R $ 612 milhões, incluindo:

• Consultoria legal e regulatória: R $ 186 milhões
• Sistemas de gerenciamento de conformidade: R $ 216 milhões
• Auditoria e gerenciamento de riscos: R $ 210 milhões

Despesas de marketing e aquisição de clientes

Categoria de custo de marketing	Despesas anuais (R $)
Campanhas de marketing digital	312 milhões
Publicidade tradicional da mídia	228 milhões
Programas de aquisição de clientes	180 milhões

Banco Santander (Brasil) S.A. (BSBR) - Modelo de negócios: fluxos de receita

Receita de juros de empréstimos e produtos de crédito

A partir do terceiro trimestre de 2023, o Banco Santander Brasil relatou uma carteira total de empréstimos da BRL 395,5 bilhões. A receita de juros líquidos atingiu BRL 13,8 bilhões nos primeiros nove meses de 2023.

Categoria de empréstimo	Volume total (BRL bilhões)	Porcentagem de receita de juros
Empréstimos corporativos	172.3	43.5%
Empréstimos individuais	138.7	35.1%
Crédito do consumidor	84.5	21.4%

Taxas de serviço bancário

A receita da taxa de serviço para o Banco Santander Brasil em 2023 totalizou BRL 7,2 bilhões.

• Taxas de manutenção da conta: BRL 1,8 bilhão
• Taxas de processamento de transações: BRL 2,5 bilhões
• Taxas relacionadas a cartas: BRL 2,9 bilhões

Comissões de investimento e gerenciamento de patrimônio

A receita de gerenciamento de patrimônio para 2023 foi de BRL 3,6 bilhões, com ativos sob administração atingindo o BRL 247 bilhões.

Produto de investimento	Renda da comissão (BRL Millions)
Fundos mútuos	1,450
Pensão privada	890
Aviso de investimento	1,260

Taxas de transação bancária digital

As taxas de transação digital geraram BRL 1,5 bilhão em 2023, representando 22% do total de taxas de serviço bancário.

• Transações bancárias móveis: BRL 780 milhões
• Taxas de pagamento online: BRL 420 milhões
• Taxas de transferência digital: BRL 300 milhões

Vendas de seguros e produtos financeiros

A receita de vendas de seguros e produtos financeiros atingiu o BRL 2,7 bilhões em 2023.

Categoria de produto	Receita (BRL Millions)
Seguro de vida	890
Seguro de propriedade	650
Produtos de garantia estendida	420
Planos de proteção de crédito	740

Banco Santander (Brasil) S.A. (BSBR) - Canvas Business Model: Value Propositions

You're looking at the core value Banco Santander (Brasil) S.A. (BSBR) delivers to its customers as of late 2025. It's about offering a complete financial ecosystem, blending digital speed with human presence.

Comprehensive banking: Full suite of loans, investments, and credit facilities

Banco Santander (Brasil) S.A. (BSBR) provides a full spectrum of financial tools, from basic transactional accounts to complex investment vehicles. The scale of their operations supports this breadth, as seen in their Q3 2025 performance metrics.

The expanded loan portfolio reached R$ 688.801 billion as of the end of Q3 2025, showing measured credit expansion. Furthermore, fee income, which diversifies revenue streams beyond pure lending, totaled R$ 5.552 billion in that quarter alone, marking a 6.7% increase quarter-over-quarter. The bank is clearly focused on driving value through client activity and service fees. Overall, the bank attracted more customers, exceeding 73 million total clients in October 2025, a 7% year-on-year growth.

Metric (Q3 2025)	Value	Change Indicator
Managerial Net Profit	R$ 4.0 billion	Up 9.6% QoQ
Return on Average Equity (ROAE)	17.5%	Solid Profitability
Client Net Interest Income (NII)	R$ 16.556 billion	Up 11.1% YoY
Fee Income	R$ 5.552 billion	Up 4.1% YoY

Digital-physical blend: Seamless experience via the One app and physical branches

Banco Santander (Brasil) S.A. (BSBR) positions itself as both a digital leader and a bank with a genuine physical footprint. This blend is central to their strategy to be the customer's bank of choice in a market where customers hold an average of between five and six current accounts. The goal is convenience and trust at every touchpoint. You see this commitment in their transaction habits; in 2024, 92% of transactions were already conducted through digital channels. The bank is actively pushing this integration with the launch of the new Santander app, the OneApp, which was aimed at consolidating various services by Q3 2025.

The value proposition here is not just digital access, but the combination:

• The One app for transactional ease and hyper-personalization.
• Physical branches and remote channels for complex needs and trust-building.
• Focus on flawless PIX and payment experiences, including PIX via credit card.
• Individual Net Promoter Score (NPS) reached a record level of 61 points, suggesting digital and service improvements are resonating.

Specialized credit: Strong growth in consumer finance (up 16%) and SME lending (up 11%)

Banco Santander (Brasil) S.A. (BSBR) is strategically increasing exposure to higher-yield segments, even as the overall loan book growth is managed carefully. This focus on specialized credit is a key driver for fee growth and higher spreads, though it comes with a monitored increase in risk mix.

The growth figures in these areas are quite telling of the near-term strategy. Consumer finance has seen a year-on-year increase of 16%, and SME lending has grown by 11% year-on-year, according to Q2 2025 data. The cards business, a component of consumer finance, posted a 16% annual increase in Q4 2024. The bank is prioritizing wealth, SMEs, and auto/consumer finance through technology and service.

Financial inclusion: Microfinance through Prospera Santander Microfinance

Financial inclusion is a tangible value proposition through the Prospera Santander Microfinance program. This initiative supports micro-entrepreneurs often invisible to the traditional system. This is about more than just credit; it includes training and support for sustainable local economic growth.

The scale of Prospera demonstrates this commitment:

• Loan portfolio size reached R$ 3.3 billion as of 2024/early 2025.
• Served over 1.1 million active clients as of 2024.
• The bank has a goal to financially empower 5 million people between 2023 and 2026.
• The program operates in over 1,700 municipalities, with a strong presence in underserved regions like the north and northeast.

Global access: Leveraging the international network of the parent company

As part of the global Grupo Santander, Banco Santander (Brasil) S.A. (BSBR) offers its clients the benefit of an international network. This connectivity is leveraged to strengthen positioning in core markets and foster collaboration between the bank's global businesses, such as Global Banking and Global Transactional Banking (GTB). This structure allows for the offering of solutions that benefit from global expertise and reach.

Banco Santander (Brasil) S.A. (BSBR) - Canvas Business Model: Customer Relationships

You're looking at how Banco Santander (Brasil) S.A. (BSBR) keeps its customers engaged, which is critical given the competitive landscape where Brazilian customers hold an average of between five to six current accounts and three active credit cards as of late 2025. The bank's strategy balances high-tech automation with high-touch relationship management.

Automated service: High reliance on digital self-service channels

The push toward digital is defintely strong here. Banco Santander (Brasil) S.A. reported that in 2024, 92% of its transactions were completed through digital channels. This reliance on self-service channels supports the bank's efficiency ratio, which stood at 37.5% in Q3 2025. This digital-first approach helps manage costs while serving a massive user base.

The ecosystem is rapidly evolving with new instant payment features, which you should track closely:

• Pix por Aproximação (Contactless Pix) launched on February 28, 2025.
• Pix Automático (Automatic Pix) is set for official launch in June of 2025.
• Innovations like Pix via credit card are aimed at improving transactionality.

Dedicated relationship managers: For high-value and corporate clients

While digital handles the volume, personalized service remains key for the most valuable clients. The bank's focus on its Corporate & SME segment, which drove loan portfolio growth, means dedicated managers are essential relationship anchors. The expanded loan portfolio reached R$688.8 billion by the end of Q3 2025. This segment relies on the high-value advice that digital platforms can't fully replicate, ensuring that the bank remains a strategic partner beyond simple transactions.

Community focus: Social programs like the Amigo de Valor Program

Banco Santander (Brasil) S.A. uses its community involvement to build deeper, values-based relationships with employees and customers. The Amigo de Valor Program, which supports child and adolescent protection projects, shows concrete results. In 2024, this program mobilized over R$ 25 million, supporting 65 projects across 64 municipalities. In a specific prior action, the mobilization reached R$ 25.2 million, sourced 42% from Santander (Brasil) S.A. itself, 29% from employees, and 29% from customers. To date, the program has benefited approximately 1.6 million children and adolescents.

Digital engagement: Improving NPS via new payment experiences like PIX

The bank is actively using technological advancements to drive customer satisfaction metrics. Banco Santander (Brasil) S.A. noted that its Net Promoter Score (NPS) has grown consistently over the past 12-18 months in both retail and corporate banking, directly linking this to new product launches and digital improvements. The broader market context shows high digital penetration, with over 94% of Brazilian adults having access to a bank account as of May 2025.

Here's a quick look at the scale of digital adoption and transaction activity influencing these relationships:

Metric Category	Data Point	Value/Amount
Digital Transaction Share (2024)	Percentage of total transactions via digital channels	92%
Q3 2025 Fee Income	Total fees generated	R$ 5.552 billion
Customer Base Penetration (May 2025)	Adults with bank accounts in Brazil	Over 94%
Q3 2025 Client NII	Net Interest Income from clients	R$ 16.556 billion

The bank's Q3 2025 managerial net profit was R$ 4.0 billion, with a Return on Equity (ROAE) of 17.5%, showing that these customer-centric digital and relationship strategies are translating to solid financial performance.

Banco Santander (Brasil) S.A. (BSBR) - Canvas Business Model: Channels

You're looking for the hard numbers on how Banco Santander (Brasil) S.A. reaches its customers as of late 2025. Here's the breakdown based on the latest available figures, focusing purely on the channel statistics.

Digital platforms: Mobile banking via the One app and internet banking.

The digital channel is a core focus, with the new One App being rolled out globally, originating from Brazilian development teams. The public beta for this new platform saw initial adoption numbers.

• Public beta users for the new One App: more than 100,000 users.
• Total customer base as of October 2025: exceeded 73 million.
• Active customer base growth: 7% up year-on-year as of October 2025.

Physical network: Traditional branches and service points across Brazil.

Despite the digital push, the physical footprint remains a key component of the distribution strategy, providing a genuine presence across the country.

Here is a snapshot of the physical infrastructure as reported at the end of the 2024 fiscal year, which serves as the most granular data point found for the network size:

Channel Type	Count (As of December 31, 2024)
Traditional Branches	1,239
Mini-branches	1,025

ATMs: Proprietary and shared network access.

Access to cash and basic transactions is supported by a mix of proprietary and shared ATM infrastructure.

ATM Network Type	Count (As of December 31, 2024)
Proprietary ATMs	7,615
Shared ATMs	24,214

Sales force: Direct sales for corporate and investment products.

The bank supports its Commercial Banking and Global Wholesale Banking segments with a dedicated workforce. The total employee count provides a measure of the scale supporting all channels.

• Total employees for Banco Santander (Brasil) S.A. as of October 31, 2025: 51,747.
• Trailing Twelve Month Revenue as of September 30, 2025: $8.27B.

The strength of the franchise is measured by client Net Interest Income (NII) and fees, which saw a year-on-year increase of 11.1% and growth of 6.7% quarter-on-quarter in fees for Q3 2025, respectively.

Banco Santander (Brasil) S.A. (BSBR) - Canvas Business Model: Customer Segments

You're looking at the client base of Banco Santander (Brasil) S.A. (BSBR) as of late 2025. The bank has a broad reach, with its total customer base hitting 72.8 million in the third quarter of 2025, marking a 7% year-over-year increase, with some reports noting over 73 million clients. Of that total, 33.7 million customers are considered active, meaning they effectively use the bank's products.

The strategy clearly targets growth across the spectrum, from the everyday user to large institutions. Here's how the segments stack up based on recent financial activity:

• Individual retail clients form the largest part of the loan book.
• Small and Medium-sized Enterprises (SMEs) are a key growth area, showing strong loan portfolio expansion.
• Corporate and Institutional clients are served through the Corporate & Investment Banking (CIB) division.
• Microentrepreneurs are specifically targeted through the Prospera microfinance unit for financial inclusion.

The bank's overall expanded loan portfolio reached R$ 688.8 billion by the end of Q3 2025.

Individual Retail and High-Value Personal Clients

This segment represents the bank's largest lending exposure. The portfolio for pessoas físicas (individuals) stood at R$ 249.025 billion annually. Within this, the consumer finance area is a significant driver, with its loan financing growing 12.6% year-on-year to reach R$ 89.008 billion. The focus here is on digital engagement, as the bank saw a 43% year-on-year growth in Consumer Finance fees, achieving a high Net Promoter Score (NPS) of 90 in that area.

Small and Medium-sized Enterprises (SMEs)

SMEs are explicitly a key growth segment, and the numbers show it. The loan portfolio dedicated to SMEs increased by 13% year-on-year, totaling R$ 81.675 billion in Q3 2025. To be fair, the delinquency rate for legal entities (Pessoa Jurídica) did tick up to 2.1% (90-day NPL), driven by smaller companies where the rate hit 5.1%. Still, Santander was recognized as the 'Best Bank for SMEs' in Latin America.

Corporate and Institutional Clients

This segment is handled by the Corporate & Investment Banking (CIB) business, which offers global products to corporate and institutional customers. While specific lending figures for only the largest corporations aren't isolated from the SME data, the overall loan book growth reflects activity across commercial banking. The bank is a top 3 player in Brazil for lending, deposits, and mutual funds.

Microentrepreneurs (Prospera Unit)

The Prospera Microcrédito programme focuses on financial inclusion for microentrepreneurs. As of a recent report, Prospera maintained an active portfolio of over R$ 3.3 billion, serving 1.1 million active clients. The program has a wide footprint, operating in over 1,700 municipalities. Historically, 68% of the programme's portfolio comprised loans to women.

Here's a quick look at the loan book composition as of Q3 2025:

Segment	Loan Portfolio Amount (R$ Billion)	Year-on-Year Growth
Pessoas Físicas (Individuals - Largest Segment)	249.025	-0.7%
Financiamento ao Consumo (Consumer Finance)	89.008	12.6%
Pequenas e Médias Empresas (SMEs)	81.675	13%
Total Carteira de Crédito (Expanded Loan Book)	688.801	3.8%

Finance: draft the next section on Value Propositions by Tuesday.

Banco Santander (Brasil) S.A. (BSBR) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Banco Santander (Brasil) S.A.'s operations as of late 2025. These are the necessary outflows to keep the lights on and the digital engines running.

Loan Loss Provisions: The macroeconomic climate in Brazil has kept credit costs elevated, even with selective lending. Managerial provisions for loan losses totaled R$ 6,524 million in the third quarter of 2025. While this represented a slight quarterly decrease of 4.9%, the year-over-year comparison showed an increase of 10.9%, directly attributed to the macroeconomic scenario and regulatory implementation of CMN Resolution No. 4,966/21. The cost of risk for the period settled at 3.86%, which was virtually stable quarter-over-quarter but marked an increase of 0.2 p.p. year-over-year. Asset quality signals were mixed, with the over-90 day Non-Performing Loan (NPL) ratio rising to 3.4%.

Personnel and administrative costs: Expense management remains a key focus area for Banco Santander (Brasil) S.A. The disciplined approach to costs resulted in an efficiency ratio of 37.5% in Q3 2025. This performance reflects an improvement of about 140 basis points year-over-year, showing that operational leverage is being gained despite inflationary pressures. Keeping administrative overhead tight helps offset other rising costs.

Technology investment: The push for digital transformation, especially through the One app and AI integration, requires significant, often fixed, capital outlay. For instance, a Master Agreement signed in August 2025 for IT services, including network infrastructure management, was valued at R$163,458,335 for the full year 2025. This follows a reported 30% increase in technological investments compared to previous years, underscoring the commitment to building out digital and AI infrastructure. This investment is strategic for improving efficiency and customer engagement.

Cost of funding: The prevailing high Selic interest rate environment continues to pressure the cost of funds. As of July 2025, the Selic rate was at 15%, which directly impacts funding costs and overall financial operations. This pressure was evident in the Net Interest Income (NII) figures, which saw a decline in the market NII component due to the carryover cost associated with these higher rates. However, the bank managed to widen spreads, with Client NII growing to R$ 16.556 billion in Q3 2025, up 11.1% year-over-year, as the funding mix shifted positively toward the individual segment, suggesting a more balanced and cost-effective structure overall.

Here's a quick look at some of the key cost and efficiency metrics from the Q3 2025 reporting period:

Cost/Efficiency Metric	Amount/Value	Period/Context
Efficiency Ratio	37.5%	Q3 2025
Managerial Provisions for Loan Losses	R$ 6,524 million	Q3 2025
Cost of Risk	3.86%	Q3 2025
Over-90 day NPL Ratio	3.4%	Q3 2025
IT Services Agreement Value	R$163,458,335	2025 Estimate
Year-over-Year Provision Increase	10.9%	vs. Q3 2024

You'll note the tension between managing administrative costs tightly and the necessary, high fixed costs for technology modernization. It's a balancing act that defines much of the bank's current expense strategy.

• Cost control improved efficiency by 140 basis points YoY.
• Provisions increased 10.9% YoY due to macro factors.
• The Selic rate environment directly impacted market NII carryover costs.
• Technology investment for 2025 is anchored by a specific agreement of over R$163 million.

Finance: draft 13-week cash view by Friday.

Banco Santander (Brasil) S.A. (BSBR) - Canvas Business Model: Revenue Streams

You're looking at how Banco Santander (Brasil) S.A. (BSBR) actually brings in the money as of late 2025. It's all about the spread between what they pay for funds and what they earn on loans, plus the fees that keep rolling in, even when the macro picture is a bit bumpy.

Net Interest Income (NII): Primary revenue source from lending activities.

The core engine here is the Net Interest Income, but you've got to look past the headline total. Total NII for the third quarter of 2025 was R$ 15.208 billion, which was actually down a hair, about 0.1% year-over-year. But that total masks a real story of strength in the core business. Client NII-that's the good stuff from your actual lending book-climbed to R$ 16.556 billion, showing a solid 11.1% jump year-over-year, helped by wider spreads. That's the franchise working right. The drag, as you can see, came from the market side of things.

Here's a quick look at the main interest and fee drivers from Q3 2025:

Revenue Component	Q3 2025 Amount (R$ Billion)	Quarter-over-Quarter Change	Year-over-Year Change
Total Net Interest Income (NII)	15.208	-1.2%	-0.1%
Client Net Interest Income (NII)	16.556	+2.7%	+11.1%
Fee and Commission Income	5.552	+6.7%	+4.1%

Fee and Commission Income: Resilient growth, reaching R$ 5.5 billion in Q3 2025.

Fee income is definitely showing resilience. For Q3 2025, it hit R$ 5.552 billion. That's a 6.7% increase from the previous quarter and a 4.1% increase compared to the same time last year. They noted a very good diversification across the different fee line items, so no single area is carrying all the weight. It's a healthy sign of transaction volumes picking up across the customer base.

Credit products: Interest and fees from cards, consumer finance, and real estate loans.

The growth in the loan book is what fuels that strong Client NII. The expanded loan portfolio reached R$ 688.801 billion by the end of Q3 2025, up 3.8% year-on-year. You can see where that growth is concentrated, which is important for understanding future risk and return profiles. The key drivers in the loan book growth year-on-year were:

• Cards: 14.5% growth.
• Financing to consumption: 12.6% growth.
• SMEs: 12.4% growth.

Also, on the fee side specifically related to credit, Consumer Finance fees saw a massive 43% year-on-year growth. That's a big number to watch.

Insurance and Asset Management: Fees from selling third-party and proprietary products.

Banco Santander (Brasil) S.A. (BSBR) definitely generates revenue from its insurance and asset management arms, collecting fees for distributing both proprietary funds and products from third parties. While the overall fee income is strong, the specific breakdown for Q3 2025 for this segment isn't explicitly detailed in the top-line disclosures I have access to, but it contributes to the overall fee pool.

Treasury and Market Operations: Income from trading and market-making.

This is the part that can be volatile, and in Q3 2025, it was a headwind. Income from Treasury and Market Operations, specifically the Market NII component, was negative at -R$ 1.348 billion. This negative result is what pulled the Total NII down slightly, even as the core Client NII was up significantly. It shows the bank is managing market exposure, but that segment didn't contribute positively to the overall revenue this quarter.

Finance: Draft a sensitivity analysis on the impact of a 50 basis point shift in the Selic rate on Client NII for Q4 2025 by next Tuesday.