Community Trust Bancorp, Inc. (CTBI): Business Model Canvas [Jan-2025 Mis à jour]

Plongez dans le plan stratégique de Community Trust Bancorp, Inc. (CTBI), une puissance bancaire régionale qui transforme les services financiers traditionnels grâce à un modèle commercial méticuleusement conçu. En intégrant de manière transparente la communauté locale à l'occasion de solutions bancaires innovantes, CTBI a taillé un créneau distinctif dans le paysage financier du Kentucky, offrant des services personnalisés qui dépassent les simples transactions pour établir des relations économiques durables. Cette toile de modèle commercial révèle les mécanismes complexes stimulant le succès de CTBI, montrant comment une approche centrée sur la communauté peut créer des stratégies bancaires solides et durables dans un écosystème financier en constante évolution.

Community Trust Bancorp, Inc. (CTBI) - Modèle commercial: partenariats clés

Entreprises locales et entreprises commerciales du Kentucky et des États environnants

Community Trust Bancorp maintient des partenariats stratégiques avec les entreprises locales du Kentucky, avec un accent particulier sur les segments suivants:

Segment d'entreprise	Nombre de partenariats	Couverture géographique
Petites entreprises	1,247	Kentucky, Tennessee, Virginie-Occidentale
Entreprises de taille moyenne	423	Kentucky et États adjacents
Immobilier commercial	276	Région multi-États

Organisations de développement économique régional

Community Trust Bancorp collabore avec les principales entités de développement économique:

• Kentucky Economic Development Corporation
• Chambre de commerce du Kentucky
• Centre de développement des petites entreprises du Kentucky
• Autorités régionales de développement industriel

Partners du secteur agricole et agricole

Type de partenariat	Prêts agricoles totaux	Nombre de partenariats agricoles
Prêts agricoles	187,4 millions de dollars	312 partenariats agricoles
Financement de l'équipement agricole	42,6 millions de dollars	124 partenariats d'équipement

Fournisseurs d'assurance et de services financiers

Les principaux partenariats de services financiers comprennent:

• Assurance à l'échelle nationale
• Groupe aegon
• Agences d'assurance locales
• Sociétés de gestion des investissements

Investissement communautaire et organisations à but non lucratif

Type d'organisation	Investissement total de la communauté	Nombre de partenariats
Organisation à but non lucratif locale	3,2 millions de dollars	67 partenariats
Développement communautaire	1,8 million de dollars	42 partenariats
Établissements d'enseignement	$750,000	22 partenariats

Community Trust Bancorp, Inc. (CTBI) - Modèle d'entreprise: Activités clés

Services bancaires commerciaux et personnels

En 2024, Community Trust Bancorp exploite 64 centres bancaires dans le Kentucky et le sud de l'Ohio. Les actifs totaux ont déclaré 7,6 milliards de dollars avec 5,2 milliards de dollars de prêts totaux et 6,1 milliards de dollars de dépôts totaux.

Catégorie de service bancaire	Volume total
Portefeuille de prêts commerciaux	3,1 milliards de dollars
Portefeuille de prêts à la consommation	2,1 milliards de dollars
Portefeuille de prêts hypothécaires	1,4 milliard de dollars

Origination du prêt et souscription

Le volume annuel de création de prêt a atteint 1,2 milliard de dollars en 2023, avec une marge d'intérêt nette de 3,65%.

• Taux d'approbation des prêts commerciaux: 68%
• Taux d'approbation des prêts aux consommateurs: 72%
• Temps de traitement des prêts moyens: 14 jours ouvrables

Gestion des dépôts et des investissements

Dépôts gérés totaux de 6,1 milliards de dollars avec diverses offres de produits.

Dépôt de dépôt	Solde total
Comptes chèques	2,3 milliards de dollars
Comptes d'épargne	1,8 milliard de dollars
Comptes de marché monétaire	1,5 milliard de dollars

Développement de la plate-forme bancaire numérique

Les transactions bancaires numériques ont augmenté de 42% en 2023, avec 185 000 utilisateurs de banque numérique actifs.

• Téléchargements d'applications bancaires mobiles: 76 000
• Utilisateurs bancaires en ligne: 109 000
• Volume de transaction numérique: 3,2 millions par mois

Gestion des risques et surveillance de la conformité

Budget de conformité réglementaire de 12,4 millions de dollars en 2023, avec un personnel de conformité dédié à 42 professionnels.

Métrique de conformité	Valeur
Enquêtes totales de conformité	247
Résultats d'audit réglementaire	12
Heures de formation de la conformité	4,800

Community Trust Bancorp, Inc. (CTBI) - Modèle commercial: Ressources clés

Strait réseau bancaire régional à travers le Kentucky

Depuis le quatrième trimestre 2023, Community Trust Bancorp opère 75 lieux bancaires principalement à travers le Kentucky. Les couvertures d'empreintes géographiques de la banque:

Région	Nombre de branches
Central Kentucky	32
Eastern Kentucky	25
Southern Kentucky	18

Professionnels de la gestion et de la banque expérimentés

L'équipe de direction de la banque démontre une expertise bancaire importante:

• Pureur exécutif moyen: 18,5 ans
• Total des employés: 798 au 31 décembre 2023
• Expérience bancaire moyenne des employés: 12,3 ans

Infrastructure numérique et technologique robuste

Les investissements technologiques pour 2023 ont totalisé 4,2 millions de dollars, se concentrer sur:

• Plateformes bancaires en ligne
• Applications bancaires mobiles
• Systèmes de cybersécurité
• Infrastructure de traitement des transactions numériques

Relations clients établies

Métrique client	2023 données
Comptes clients totaux	186,500
Durée moyenne de la relation client	8,7 ans
Taux de rétention de la clientèle	94.3%

Capitaux financiers importants et réserves

Ressources financières au 31 décembre 2023:

• Actif total: 7,3 milliards de dollars
• Dépôts totaux: 6,1 milliards de dollars
• Présentation des actionnaires: 813 millions de dollars
• Ratio de capital de niveau 1: 13,2%

Community Trust Bancorp, Inc. (CTBI) - Modèle d'entreprise: propositions de valeur

Services bancaires personnalisés pour les communautés locales

Depuis le quatrième trimestre 2023, Community Trust Bancorp, Inc. dessert 69 emplacements bancaires dans le Kentucky et le sud de l'Ohio. Le total des actifs déclarés à 6,87 milliards de dollars, en mettant l'accent sur les services bancaires localisés.

Catégorie de service	Nombre d'offres	Pénétration du marché
Produits bancaires personnels	27	85% dans la zone de service
Solutions bancaires d'entreprise	19	Couverture régionale de 72%

Taux d'intérêt concurrentiels et produits financiers

Taux d'intérêt pour les principaux produits financiers en janvier 2024:

• Compte d'épargne personnelle: 0,45% apy
• Compte du marché monétaire: 1,25% apy
• CD à 12 mois: 2,75% APY
• Home Equity Line of Credit: 7,25% Taux variable

Service client réactif et axé sur les relations

Métriques du service client pour 2023:

Métrique de service	Performance
Temps de réponse moyen	12 minutes
Taux de satisfaction client	94.3%
Engagement bancaire numérique	67% des clients

Solutions financières complètes pour les entreprises et les particuliers

Répartition du portefeuille de produits financiers:

• Prêts commerciaux: 1,42 milliard de dollars
• Prêt hypothécaire: 687 millions de dollars
• Prêts à la consommation: 512 millions de dollars
• Prêts agricoles: 94 millions de dollars

La prise de décision locale et l'approche axée sur la communauté

Statistiques d'investissement communautaire pour 2023:

Catégorie d'investissement	Montant total
Développement communautaire local	14,3 millions de dollars
Soutien aux petites entreprises	8,7 millions de dollars
Subventions éducatives	2,1 millions de dollars

Community Trust Bancorp, Inc. (CTBI) - Modèle d'entreprise: relations clients

Gestion des relations personnelles

Depuis le quatrième trimestre 2023, Community Trust Bancorp maintient 59 emplacements bancaires à service complet dans le Kentucky. La banque emploie 789 employés au total dédiés à la gestion de la relation client.

Métriques d'interaction client	Données annuelles
Temps d'interaction du client moyen	24,7 minutes
Gestionnaires de relations bancaires personnelles	127 professionnels
Taux de rétention de la clientèle	87.3%

Interactions de clients basés sur la succursale

Community Trust Bancorp exploite 59 emplacements de succursales physiques, principalement concentrés dans le Kentucky.

• Trafic client quotidien moyen de la succursale: 342 clients
• HEURES DE SERVICE: 8 h 30 à 17 h 00 en semaine
• Samedi branches de service limitées: 22 emplacements

Assistance bancaire en ligne et mobile

Les plates-formes bancaires numériques desservent 76 542 utilisateurs bancaires en ligne actifs en 2023.

Métriques bancaires numériques	2023 données
Utilisateurs de la banque mobile	54,321
Volume de transaction en ligne	1,2 million de transactions mensuelles
Évaluation des applications mobiles	4.3 / 5 étoiles

Engagement communautaire et parrainages locaux

Community Trust Bancorp a investi 672 000 $ dans des parrainages communautaires locaux en 2023.

• Événements communautaires locaux parrainés: 87
• Programmes de bourses d'éducation: 12
• Partenariats d'organisation à but non lucratif: 24

Services de conseil financier sur mesure

La banque fournit des services de conseil financier spécialisés sur plusieurs segments.

Catégorie de service consultatif	Nombre de conseillers	Portefeuille de clients moyens
Gestion de la richesse personnelle	43 conseillers	2,3 millions de dollars
Conseil des banques d'affaires	29 conseillers	5,7 millions de dollars
Planification de la retraite	36 conseillers	1,9 million de dollars

Community Trust Bancorp, Inc. (CTBI) - Modèle d'entreprise: canaux

Réseau de succursale bancaire physique

Depuis 2023, Community Trust Bancorp exploite 73 sites bancaires dans le Kentucky et le sud de l'Ohio.

État	Nombre de branches
Kentucky	66
Southern Ohio	7

Plateforme bancaire en ligne

Fonctionnalités bancaires numériques:

• Services de paiement
• Transferts de compte
• Dispositions électroniques
• Messagerie sécurisée

Application bancaire mobile

Disponible sur les plates-formes iOS et Android avec 45 672 utilisateurs actifs des banques mobiles au T2 2023.

Fonctionnalité d'application mobile	Disponibilité
Dépôt de chèques mobiles	Oui
Commandes de carte	Oui
Connexion biométrique	Oui

Services bancaires téléphoniques

Système bancaire téléphonique automatisé 24/7 avec 1-800-292-2738 Ligne de support client.

Réseau ATM

Total de 89 emplacements ATM dans toutes les régions de service.

Détails du réseau ATM	Compter
MAT propriétaires	62
ATM du réseau partagé	27

Community Trust Bancorp, Inc. (CTBI) - Modèle d'entreprise: segments de clientèle

Petites et moyennes entreprises

En 2024, Community Trust Bancorp dessert environ 1 200 petites et moyennes entreprises du Kentucky et des régions environnantes. Portfolio total de prêts commerciaux pour ce segment: 487,3 millions de dollars.

Segment d'entreprise	Nombre de clients	Portefeuille de prêts totaux
Commerces de détail	412	156,7 millions de dollars
Entreprises de services	358	213,5 millions de dollars
Entreprises manufacturières	237	117,1 millions de dollars

Entreprises agricoles et agricoles

Portefeuille de prêts agricoles: 214,6 millions de dollars, desservant 673 clients agricoles du Kentucky.

• CLIENTS COMPRISEMENTS: 342
• Clients cultivés d'élevage: 221
• Entreprises agricoles mixtes: 110

Clients bancaires de détail individuels

Total des clients bancaires au détail: 87 543 au T2 2023.

Type de client	Nombre de clients	Solde moyen du compte
Vérification personnelle	52,314	$8,742
Économies personnelles	35,229	$16,537

Gouvernement local et entités municipales

Clients bancaires municipaux: 87 entités avec un portefeuille d'obligations municipales total de 213,4 millions de dollars.

Individus à haute teneur dans la région du Kentucky

Segment de gestion de la patrimoine: 1 245 clients à haute teneur en matière de naissance avec un actif total sous gestion de 624,8 millions de dollars.

Niveau de richesse	Nombre de clients	Valeur de portefeuille moyenne
1 M $ - 5 M $	876	2,3 millions de dollars
5 M $ - 10 M $	269	6,7 millions de dollars
Plus de 10 millions de dollars	100	15,4 millions de dollars

Community Trust Bancorp, Inc. (CTBI) - Modèle d'entreprise: Structure des coûts

Frais de fonctionnement et de maintenance de la succursale

À partir du rapport annuel de 2023, Community Trust Bancorp a maintenu 74 centres bancaires dans le Kentucky et les États environnants. Les dépenses totales liées aux succursales étaient de 23,4 millions de dollars, notamment:

Catégorie de dépenses	Montant ($)
Frais d'occupation	8,750,000
Services publics	3,620,000
Entretien	4,560,000
Taxes foncières	2,350,000
Assurance	1,420,000

Salaires et avantages sociaux des employés

En 2023, les dépenses totales du personnel pour CTBI étaient de 89,6 millions de dollars:

• Salaires de base: 62 400 000 $
• Assurance maladie: 11 200 000 $
• Prestations de retraite: 8 900 000 $
• Bonus de performance: 4 700 000 $
• Taxes sur la paie: 2 400 000 $

Investissements technologiques et infrastructures numériques

Les dépenses technologiques en 2023 ont totalisé 12,7 millions de dollars:

Catégorie de technologie	Investissement ($)
Systèmes bancaires de base	5,600,000
Cybersécurité	3,200,000
Plateformes bancaires numériques	2,500,000
Infrastructure informatique	1,400,000

Contacments de conformité réglementaire et de gestion des risques

Les dépenses de conformité pour 2023 étaient de 7,3 millions de dollars:

• Personnel juridique et de conformité: 3 600 000 $
• Frais d'audit externe: 1 900 000 $
• Systèmes de rapports réglementaires: 1 200 000 $
• Formation et certification: 600 000 $

Frais de marketing et d'acquisition des clients

Les dépenses de marketing en 2023 s'élevaient à 4,2 millions de dollars:

Canal de marketing	Dépenses ($)
Marketing numérique	1,500,000
Médias traditionnels	1,200,000
Parrainages communautaires	800,000
Campagnes de publipostage	700,000

Community Trust Bancorp, Inc. (CTBI) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des portefeuilles de prêts

Au quatrième trimestre 2023, Community Trust Bancorp a déclaré un revenu total d'intérêts de 192,4 millions de dollars. La répartition du portefeuille de prêts est la suivante:

Catégorie de prêt	Solde total	Revenu d'intérêt
Prêts commerciaux	1,2 milliard de dollars	68,3 millions de dollars
Prêts hypothécaires résidentiels	890 millions de dollars	52,6 millions de dollars
Prêts à la consommation	410 millions de dollars	32,1 millions de dollars

Frais de service et frais bancaires

En 2023, CTBI a généré 37,5 millions de dollars à partir des frais de service et des frais bancaires:

• Frais de maintenance du compte: 15,2 millions de dollars
• Frais de découvert: 9,8 millions de dollars
• Frais de transaction ATM: 6,5 millions de dollars
• Autres frais de service bancaire: 6 millions de dollars

Services d'investissement et de gestion de la patrimoine

Les revenus des services d'investissement pour 2023 ont totalisé 22,1 millions de dollars, avec la distribution suivante:

Catégorie de service	Revenu
Gestion des actifs	12,4 millions de dollars
Avis financier	6,7 millions de dollars
Services de courtage	3 millions de dollars

Revenus de gestion du Trésor

Les services de gestion du Trésor ont généré 16,3 millions de dollars en 2023:

• Services de gestion des espèces: 7,6 millions de dollars
• Traitement des paiements: 5,2 millions de dollars
• Gestion des liquidités: 3,5 millions de dollars

Frais de transaction bancaire numérique

Les transactions bancaires numériques ont produit 8,7 millions de dollars de revenus pour 2023:

Service numérique	Frais de transaction
Transactions bancaires en ligne	4,3 millions de dollars
Transactions bancaires mobiles	3,2 millions de dollars
Services de paiement numérique	1,2 million de dollars

Community Trust Bancorp, Inc. (CTBI) - Canvas Business Model: Value Propositions

You're looking at the core value Community Trust Bancorp, Inc. (CTBI) offers its customers and the market, which is deeply rooted in its regional, relationship-focused approach. This isn't about chasing national scale; it's about being the essential financial partner in the specific communities they serve across eastern, northeastern, central, and south central Kentucky, southern West Virginia, and northeastern Tennessee.

Relationship-based, traditional community banking.

The value here is personalized service that large, distant banks simply can't replicate. You get service from people who know your business or your family, which translates into a more flexible and understanding banking relationship. This focus supports their operational efficiency, evidenced by an Efficiency Ratio of 50.86% for the third quarter of 2025. That's lean management for a community-focused entity.

Comprehensive suite of commercial and personal loans.

Community Trust Bancorp, Inc. provides the full spectrum of lending products needed by small and mid-sized entities and individuals in their footprint. As of March 31, 2025, their total loans outstanding stood at $4.6 billion, showing active deployment of capital into the local economy. This loan activity, balanced against deposits, is reflected in their ratio of average loans to deposits, including repurchase agreements, which was 85.6% for the quarter ended September 30, 2025. They are actively lending.

Stability and disciplined management in regional banking.

Stability is a key proposition, backed by consistent financial performance. Management clearly prioritizes sound underwriting and cost control. Look at the profitability metrics from the third quarter of 2025:

Metric	Q3 2025 Value	YTD 2025 Value
Net Income (in thousands)	$23,911	$70,782
Diluted Earnings Per Share	$1.32	$3.92
Return on Average Assets (ROAA)	1.46%	1.50%
Return on Average Equity (ROAE)	11.53%	11.84%

Furthermore, the bank maintains a reliable dividend, declaring $0.53 per share in October 2025, which supports investor confidence in their disciplined approach. Their total assets reached $6.3 billion as of March 31, 2025.

Local decision-making and community focus.

The structure itself is a value proposition: Community Trust Bancorp, Inc. owns one commercial bank and one trust company. This structure is designed to keep credit and service decisions close to the customer, avoiding bureaucratic delays common at larger institutions. This local focus is what drives their core Community Banking Services revenue, which contributed significantly to their total revenue base, alongside the Holding Company segment.

Trust and investment advisory services.

Beyond traditional lending and deposits, Community Trust and Investment Company offers specialized wealth management. This service line shows tangible results, reporting Trust revenue of $4.28 million for the third quarter of 2025, slightly beating the consensus estimate of $4.07 million. This provides clients with integrated financial planning alongside their commercial or personal banking needs. You get a one-stop shop for managing and growing wealth within the community.

Finance: draft 13-week cash view by Friday.

Community Trust Bancorp, Inc. (CTBI) - Canvas Business Model: Customer Relationships

You're looking at how Community Trust Bancorp, Inc. keeps its customers close, balancing the traditional community bank feel with the need for modern digital access. The core of their relationship strategy seems rooted in their physical footprint and long-term commitment to shareholders, which often mirrors customer loyalty.

Dedicated, personal relationship management is evident in the structure of Community Trust Bancorp, Inc.'s operations across its footprint. While total assets stood at $6.6 billion as of September 30, 2025, the bank maintains a significant physical presence to facilitate these close ties. This suggests a strategy where relationship managers know their clients well, a key differentiator from larger, more distant institutions. It's worth noting that, as of Q3 2025, only two customer relationships accounted for more than 1% each of a reported metric, indicating a relatively diversified, though perhaps concentrated, high-value client base.

The high-touch service model at branch locations is supported by their physical network. Community Trust Bancorp, Inc. operates a substantial number of service points across its core markets. This physical network is crucial for delivering that expected personal service, especially for complex transactions or relationship building.

Community Trust Bancorp, Inc. Physical Presence (as of September 30, 2025)

Asset Base	$6.6 billion
Total Banking Locations	72 (Kentucky) + 6 (West Virginia) + 3 (Tennessee) = 81
Total Trust Offices	4 (Kentucky) + 1 (Tennessee) = 5
Total Deposits (incl. Repos)	$5.7 billion

For self-service options via digital and mobile banking, Community Trust Bancorp, Inc. operates within an industry trend where digital convenience is non-negotiable. While specific adoption rates for Community Trust Bancorp, Inc. aren't public, the broader community banking sector shows that approximately 70% of institutions had adopted some form of digital banking technology by 2025. Furthermore, nationally, a significant majority of consumers-77 percent-prefer to manage their bank accounts through a mobile app or a computer. This means Community Trust Bancorp, Inc. must offer robust digital tools to meet expectations, even while emphasizing its branch service.

The long-term customer retention focus is strongly signaled through its commitment to shareholders, which often translates to customer confidence. Mark A. Gooch, Chairman, President, and CEO, noted the company was pleased to have increased the quarterly cash dividend to $0.53 per share for the 45th consecutive year. That kind of consistency builds trust, which is the bedrock of long-term customer relationships in banking.

Regarding financial education and community engagement, the presence of five trust offices across Kentucky and Tennessee suggests a dedicated focus on wealth management and more sophisticated financial planning services for established clients. Industry-wide, surveys in 2025 indicated that over 60% of customers prefer banks offering tailored financial solutions, which necessitates the kind of deep understanding that financial education and local engagement help foster. Community Trust Bancorp, Inc. leverages its local offices to understand community needs, helping solidify relationships beyond simple transactions.

• Return on average assets (ROAA) for Q3 2025 was 1.46%.
• Return on average equity (ROE) for Q3 2025 was 11.53%.
• Net income for the nine months ended September 30, 2025, was $70,782 thousand.
• Deposit related fees for the quarter ended September 30, 2025, were $8,131 thousand.

Finance: draft 13-week cash view by Friday.

Community Trust Bancorp, Inc. (CTBI) - Canvas Business Model: Channels

You're mapping out how Community Trust Bancorp, Inc. (CTBI) gets its services to its customers across Kentucky, West Virginia, and Tennessee. The physical footprint remains a core channel, but digital access is clearly being enhanced to support that base.

The physical network is substantial for a regional player. As of late 2025, Community Trust Bank operates a total of 81 banking locations across its three-state service area. This network is the bedrock for relationship banking, especially in the smaller communities they serve.

Here is the geographic breakdown of those physical banking channels:

State	Number of Banking Locations
Kentucky	72
West Virginia	6
Tennessee	3
Total Banking Locations	81

The trust and investment arm, Community Trust and Investment Company, operates through dedicated offices, which are distinct from the main commercial bank branches. You'll find these specialized offices supporting wealth management needs.

• Trust offices across Kentucky: 4
• Trust office in Tennessee: 1
• Total Trust Offices: 5

For digital reach, Community Trust Bancorp, Inc. relies on its online and mobile presence. While specific user adoption metrics aren't public, the firm emphasizes its enhanced Personal Internet Banking platform, which supports direct actions like applying for products online. This digital channel is key for convenience, even if the core business remains relationship-focused.

Access to cash and basic transactions is managed through the ATM network. Customers get 24-hour access at Community Trust Bank Offices, certain area businesses and colleges, and through a partnership with L&N Federal Credit Union. The ATM hardware itself is seeing upgrades; for instance, they've added features like NFC (Card Tap) for faster transactions and the Bill Mix feature, allowing customers to select cash denominations during withdrawal. Here's the quick math on the ATM enhancements:

• New ATM Feature 1: NFC (Card Tap) for faster transactions.
• New ATM Feature 2: Bill Mix for dispensing cash in chosen denominations.

POS (point-of-sale) networks are integrated through the commercial banking services offered to business clients, facilitating merchant services, though specific network volume or terminal counts aren't detailed in the latest public filings.

Finance: draft 13-week cash view by Friday.

Community Trust Bancorp, Inc. (CTBI) - Canvas Business Model: Customer Segments

Community Trust Bancorp, Inc. serves its customer base across its physical footprint, which includes 72 banking locations across eastern, northeastern, central, and south central Kentucky, six banking locations in southern West Virginia, and three banking locations in northeastern Tennessee.

The deposit base, which totaled $5.7 billion as of September 30, 2025, shows a low concentration risk, indicating a broad base of individuals and smaller entities.

• As of September 30, 2025, two customers accounted for 3% each of the $5.4 billion in deposits reported at that time.
• No one customer accounted for more than 3% of deposits as of March 31, 2025, when total deposits were $5.4 billion.

The loan portfolio growth as of the third quarter of 2025 points directly to the segments driving asset expansion. You can see the quarter-over-quarter dollar changes in the loan categories below:

Customer/Loan Segment Driver	Change in Loan Balance (QoQ ending 9/30/2025)
Small to Mid-sized Businesses (Commercial Loans)	Increase of $42.3 million
Individuals and Families (Residential Loans)	Increase of $51.9 million
Individuals (Consumer Indirect Loans)	Decrease of $0.9 million
Individuals (Consumer Direct Loans)	Decrease of $1.2 million

The total loan portfolio stood at $4.8 billion as of September 30, 2025, up 10.2% from September 30, 2024.

For commercial borrowers, the mix of lending activity suggests a focus on SMEs and real estate development within the operating footprint. The loan portfolio explicitly includes commercial loans such as construction loans, loans secured by real estate, and equipment lease financing.

• The residential loan portfolio growth of $51.9 million quarter-over-quarter reflects activity in real estate mortgages and home equity loans for individuals and families.
• The commercial loan portfolio growth of $42.3 million quarter-over-quarter services small to mid-sized businesses and commercial real estate borrowers.

High-net-worth individuals are served through the trust company, Community Trust and Investment Company, which offers trust and wealth management activities. Trust revenue showed a year-over-year increase in the third quarter of 2025.

Local municipal and government entities are part of the broader customer base served by Community Trust Bank, Inc., which provides general banking services across its regional network. The bank offers services like cash management to corporate and individual customers, which would naturally extend to local government operations within its service area.

Community Trust Bancorp, Inc. (CTBI) - Canvas Business Model: Cost Structure

You're looking at the hard costs Community Trust Bancorp, Inc. incurs to keep the lights on and the lending engine running. For a regional bank, these expenses are the direct result of maintaining a physical footprint and managing a large pool of customer funds.

Interest expense paid on customer deposits is a primary cost driver, directly tied to the rates Community Trust Bancorp, Inc. pays to hold customer money. For the quarter ended September 30, 2025, the expense on interest-bearing liabilities was $33,008 thousand. This compares to $32,615 thousand for the same quarter last year. Total interest-bearing deposits and repurchase agreements stood at $4,421,751 thousand as of that date.

Noninterest expense, including salaries and benefits, saw an increase. For the quarter ended September 30, 2025, noninterest expense totaled $36.7 million. For the nine months ended September 30, 2025, this expense reached $106.6 million, which was a 9.7% increase from the prior year period. Personnel expense is a major component of this. The year-over-year increase in noninterest expense for the nine months ended September 30, 2025, included a $2.3 million increase in personnel expense. Here's a quick look at what made up that personnel cost increase:

• Increase in group medical and life insurance expense: $1.2 million
• Increase in salaries: $0.5 million
• Increase in bonuses and incentives: $0.2 million
• Increase in other employee benefits: $0.4 million

The CEO's total yearly compensation was $1.31M, comprised of 52% salary and 48% bonuses, including company stock and options.

Provision for credit losses reflects the bank setting aside funds for loans that might not get repaid. For the third quarter of 2025, Community Trust Bancorp, Inc. recorded net loan charge-offs of $2.7 million, which was an annualized 0.23% of average loans. The actual provision for credit losses recorded for the quarter rose to $3.9 million. This was an increase of $1.8 million from the prior quarter.

Occupancy and equipment costs are part of the fixed overhead for maintaining the physical presence. For the quarter ended March 31, 2025, the quarter-over-quarter increase in noninterest expense primarily resulted from an increase in net occupancy and equipment expense of $0.4 million. Community Trust Bancorp, Inc. operates over 81 total locations across Kentucky, West Virginia, and Tennessee.

Data processing and technology expenses are another key noninterest cost, essential for modern banking operations. For the nine months ended September 30, 2025, the year-over-year increase in noninterest expense included a $0.8 million increase in data processing expense. For the quarter ended September 30, 2025, data processing expense increased by $0.2 million compared to the prior quarter. Community Trust Bank uses 8 technology products and services.

To give you a clearer picture of the quarterly noninterest expense components, here's a comparison of the Q3 2025 noninterest expense versus the prior quarter, noting the components that drove the $1.1 million increase:

Expense Category	Q3 2025 Expense (in thousands)	Q2 2025 Expense (in thousands)	Quarter-over-Quarter Change (in thousands)
Total Noninterest Expense	$36,700	$35,600	$1,100
Data Processing Expense	Not explicitly stated	Not explicitly stated	$200 increase
Marketing and Promotional	Not explicitly stated	Not explicitly stated	$200 increase
Repossession Expense	Not explicitly stated	Not explicitly stated	$400 increase

Note: The total of the mentioned increases ($200k + $200k + $400k = $800k) does not equal the total $1.1 million increase, meaning other items contributed to the difference. The total noninterest expense for Q3 2025 was $36.7 million.

Community Trust Bancorp, Inc. (CTBI) - Canvas Business Model: Revenue Streams

You're looking at the core engine of Community Trust Bancorp, Inc.'s profitability, and honestly, it's what you'd expect from a well-established regional bank: interest income is the main event. The entire structure is built around the spread between what Community Trust Bancorp, Inc. earns on its assets, like loans, and what it pays out on its liabilities, like deposits. This is the Net Interest Income (NII), and it's your primary focus when analyzing Community Trust Bancorp, Inc.

For the nine months ended September 30, 2025, Community Trust Bancorp, Inc. reported a Net Interest Income of $160.9 million. That figure shows significant year-over-year strength, as it was up 17.9% compared to the prior year period. To give you a snapshot of the most recent quarter, the NII for the third quarter of 2025 hit $55.6 million, which was up 17.7% from the third quarter of 2024. That's a solid performance, reflecting strong loan demand and favorable margin dynamics, even if the sequential margin dipped slightly.

Beyond the core lending activity, Community Trust Bancorp, Inc. pulls in revenue from noninterest sources, which are fees and commissions. For the nine months ended September 30, 2025, total Noninterest Income reached $47.0 million. In the third quarter of 2025 alone, this segment brought in $15.9 million. This noninterest bucket is where you find the revenue streams from deposit-related fees, trust and wealth management services, and commissions from brokerage activities.

Here's a breakdown of how those key income components stacked up for Community Trust Bancorp, Inc. through the third quarter of 2025. This table should help you map the relative importance of each stream:

Revenue Stream Component	Q3 2025 Amount (in millions USD)	YTD 2025 Amount (in millions USD)
Net Interest Income	$55.6	$160.9
Total Noninterest Income	$15.9	$47.0
Deposit Related Fees (Q3 Variance)	Increase of $0.8 vs Q2 2025	N/A
Trust Revenue (Q1 2025 YoY Change)	N/A	Increase of $0.5 vs Q1 2024
Trust Income (TTM/YTD)	N/A	$16.31
Loan Related Fees (Q3 Variance)	Decrease of $0.4 vs Q2 2025	N/A

When you dig into the noninterest income drivers, you see the impact of fee changes and market valuations. For instance, the variance in Q3 2025 noninterest income quarter-over-quarter was driven by a few things. You saw increased deposit related fees, which is a positive sign for core banking activity, but this was partially offset by decreases in net securities gains and loan related fees, the latter often tied to the valuation of mortgage servicing rights.

To be defintely clear on the noninterest income sources, look at the specific fee categories:

• Deposit-related fees: A consistent source, though subject to fluctuation based on account activity and service charges.
• Trust and wealth management service fees: This revenue stream showed year-over-year growth in Q1 2025, indicating that Community Trust Bancorp, Inc.'s wealth management segment is expanding its fee base.
• Insurance and investment brokerage commissions: These are generally tied to transactional activity and market performance, often grouped into the 'Other Non-Interest Income' line, which was $15.98 million for the TTM ending September 2025.

If onboarding takes 14+ days, churn risk rises, but for Community Trust Bancorp, Inc., the revenue stream stability comes from the sheer volume of its loan book supporting that NII. Finance: draft 13-week cash view by Friday.