Community Trust Bancorp, Inc. (CTBI): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no projeto estratégico da Community Trust Bancorp, Inc. (CTBI), uma potência bancária regional que transforma os serviços financeiros tradicionais por meio de um modelo de negócios meticulosamente criado. Ao integrar perfeitamente o foco da comunidade local com soluções bancárias inovadoras, o CTBI criou um nicho distinto no cenário financeiro de Kentucky, oferecendo serviços personalizados que vão além de meras transações para construir relacionamentos econômicos duradouros. Esta tela de modelo de negócios revela os intrincados mecanismos que impulsionam o sucesso do CTBI, mostrando como uma abordagem centrada na comunidade pode criar estratégias bancárias robustas e sustentáveis ​​em um ecossistema financeiro em constante evolução.

Community Trust Bancorp, Inc. (CTBI) - Modelo de negócios: Parcerias -chave

Empresas locais e empresas comerciais em Kentucky e estados vizinhos

A Community Trust Bancorp mantém parcerias estratégicas com empresas locais em Kentucky, com um foco específico nos seguintes segmentos:

Segmento de negócios	Número de parcerias	Cobertura geográfica
Pequenas empresas	1,247	Kentucky, Tennessee, Virgínia Ocidental
Empresas de tamanho médio	423	Kentucky e estados adjacentes
Imóveis comerciais	276	Região de vários estados

Organizações regionais de desenvolvimento econômico

A Community Trust Bancorp colabora com as principais entidades de desenvolvimento econômico:

• Kentucky Economic Development Corporation
• Câmara de Comércio de Kentucky
• Kentucky Small Business Development Center
• Autoridades regionais de desenvolvimento industrial

Parceiros do setor agrícola e agrícola

Tipo de parceria	Empréstimos agrícolas totais	Número de parcerias agrícolas
Empréstimos agrícolas	US $ 187,4 milhões	312 Parcerias agrícolas
Financiamento de equipamentos agrícolas	US $ 42,6 milhões	124 parcerias de equipamentos

Provedores de seguros e serviços financeiros

As principais parcerias de serviço financeiro incluem:

• Seguro nacional
• Grupo Aegon
• Agências de seguros locais
• Empresas de gerenciamento de investimentos

Investimento comunitário e organizações sem fins lucrativos

Tipo de organização	Investimento total da comunidade	Número de parcerias
Organizações sem fins lucrativos locais	US $ 3,2 milhões	67 parcerias
Desenvolvimento comunitário	US $ 1,8 milhão	42 parcerias
Instituições educacionais	$750,000	22 parcerias

Community Trust Bancorp, Inc. (CTBI) - Modelo de negócios: Atividades -chave

Serviços bancários comerciais e pessoais

Em 2024, a Community Trust Bancorp opera 64 centros bancários em Kentucky e no sul de Ohio. Total de ativos relatados em US $ 7,6 bilhões, com US $ 5,2 bilhões em empréstimos totais e US $ 6,1 bilhões em depósitos totais.

Categoria de serviço bancário	Volume total
Portfólio de empréstimos comerciais	US $ 3,1 bilhões
Portfólio de empréstimos ao consumidor	US $ 2,1 bilhões
Portfólio de empréstimos hipotecários	US $ 1,4 bilhão

Origem e subscrição de empréstimos

O volume anual de originação de empréstimos atingiu US $ 1,2 bilhão em 2023, com uma margem de juros líquidos de 3,65%.

• Taxa de aprovação de empréstimos comerciais: 68%
• Taxa de aprovação do empréstimo ao consumidor: 72%
• Tempo médio de processamento de empréstimo: 14 dias úteis

Gerenciamento de depósito e investimento

Total de depósitos gerenciados de US $ 6,1 bilhões com diversas ofertas de produtos.

Produto de depósito	Balanço total
Contas de verificação	US $ 2,3 bilhões
Contas de poupança	US $ 1,8 bilhão
Contas do mercado monetário	US $ 1,5 bilhão

Desenvolvimento da plataforma bancária digital

As transações bancárias digitais aumentaram 42% em 2023, com 185.000 usuários ativos de bancos digitais.

• Downloads de aplicativos bancários móveis: 76.000
• Usuários bancários online: 109.000
• Volume de transação digital: 3,2 milhões mensais

Gerenciamento de riscos e monitoramento de conformidade

Orçamento de conformidade regulamentar de US $ 12,4 milhões em 2023, com a equipe de conformidade dedicada de 42 profissionais.

Métrica de conformidade	Valor
Investigações totais de conformidade	247
Resultados da auditoria regulatória	12
Horário de treinamento de conformidade	4,800

Community Trust Bancorp, Inc. (CTBI) - Modelo de negócios: Recursos -chave

Forte rede bancária regional em Kentucky

A partir do quarto trimestre 2023, o Community Trust Bancorp opera 75 locais bancários principalmente em Kentucky. A pegada geográfica do banco capas:

Região	Número de ramificações
Central Kentucky	32
Kentucky Oriental	25
Southern Kentucky	18

Profissionais de gestão e bancos experientes

A equipe de liderança do banco demonstra experiência bancária significativa:

• PRODIÇÃO EXECUTIVO Média: 18,5 anos
• Total de funcionários: 798 em 31 de dezembro de 2023
• Experiência bancária média de funcionários: 12,3 anos

Infraestrutura digital e tecnológica robusta

Investimentos de tecnologia para 2023 totalizaram US $ 4,2 milhões, focando em:

• Plataformas bancárias online
• Aplicativos bancários móveis
• Sistemas de segurança cibernética
• Infraestrutura de processamento de transações digitais

Relacionamentos estabelecidos do cliente

Métrica do cliente	2023 dados
Total de contas de clientes	186,500
Duração média do relacionamento do cliente	8,7 anos
Taxa de retenção de clientes	94.3%

Capital financeiro significativo e reservas

Recursos financeiros em 31 de dezembro de 2023:

• Total de ativos: US $ 7,3 bilhões
• Total de depósitos: US $ 6,1 bilhões
• Equidade dos acionistas: US $ 813 milhões
• Tier 1 Capital Ratio: 13,2%

Community Trust Bancorp, Inc. (CTBI) - Modelo de negócios: proposições de valor

Serviços bancários personalizados para comunidades locais

A partir do quarto trimestre 2023, a Community Trust Bancorp, Inc. atende 69 locais bancários em Kentucky e no sul de Ohio. Total de ativos relatados em US $ 6,87 bilhões, com foco nos serviços bancários localizados.

Categoria de serviço	Número de ofertas	Penetração de mercado
Produtos bancários pessoais	27	85% na área de serviço
Soluções bancárias de negócios	19	72% de cobertura regional

Taxas de juros competitivas e produtos financeiros

Taxas de juros dos principais produtos financeiros em janeiro de 2024:

• Conta de poupança pessoal: 0,45% APY
• Conta do mercado monetário: 1,25% APY
• CD de 12 meses: 2,75% APY
• Linha de crédito da equidade doméstica: taxa variável de 7,25%

Atendimento ao cliente responsivo e orientado por relacionamento

Métricas de atendimento ao cliente para 2023:

Métrica de serviço	Desempenho
Tempo médio de resposta	12 minutos
Taxa de satisfação do cliente	94.3%
Engajamento bancário digital	67% dos clientes

Soluções financeiras abrangentes para empresas e indivíduos

Redução do portfólio de produtos financeiros:

• Empréstimos comerciais: US $ 1,42 bilhão
• Empréstimo de hipoteca: US $ 687 milhões
• Empréstimos ao consumidor: US $ 512 milhões
• Empréstimos agrícolas: US $ 94 milhões

Tomada de decisão local e abordagem focada na comunidade

Estatísticas de investimento comunitário para 2023:

Categoria de investimento	Montante total
Desenvolvimento da comunidade local	US $ 14,3 milhões
Suporte para pequenas empresas	US $ 8,7 milhões
Subsídios educacionais	US $ 2,1 milhões

Community Trust Bancorp, Inc. (CTBI) - Modelo de Negócios: Relacionamentos do Cliente

Gerenciamento de relacionamento pessoal

A partir do quarto trimestre 2023, o Community Trust Bancorp mantém 59 locais bancários de serviço completo em Kentucky. O banco emprega 789 funcionários totais dedicados ao gerenciamento de relacionamento com clientes.

Métricas de interação do cliente	Dados anuais
Tempo médio de interação do cliente	24,7 minutos
Gerentes de relacionamento bancário pessoal	127 profissionais
Taxa de retenção de clientes	87.3%

Interações com o cliente baseadas em filiais

A Community Trust Bancorp opera 59 localizações de filiais físicas, concentradas principalmente em Kentucky.

• Tráfego diário da filial diária: 342 clientes
• Horário de serviço da filial: 8:30 - 17:00
• Saturday Limited Service Brenches: 22 locais

Suporte bancário online e móvel

As plataformas bancárias digitais atendem 76.542 usuários de bancos on -line ativos a partir de 2023.

Métricas bancárias digitais	2023 dados
Usuários bancários móveis	54,321
Volume de transações online	1,2 milhão de transações mensais
Classificação de aplicativo móvel	4,3/5 estrelas

Engajamento da comunidade e patrocínios locais

A Community Trust Bancorp investiu US $ 672.000 em patrocínios da comunidade local durante 2023.

• Eventos comunitários locais patrocinados: 87
• Programas de bolsas educacionais: 12
• Parcerias organizacionais sem fins lucrativos: 24

Serviços de consultoria financeira personalizada

O banco fornece serviços especializados de consultoria financeira em vários segmentos.

Categoria de serviço de consultoria	Número de consultores	Portfólio médio de clientes
Gestão de patrimônio pessoal	43 consultores	US $ 2,3 milhões
Consultoria bancária de negócios	29 consultores	US $ 5,7 milhões
Planejamento de aposentadoria	36 consultores	US $ 1,9 milhão

Community Trust Bancorp, Inc. (CTBI) - Modelo de Negócios: Canais

Rede de agência bancária física

A partir de 2023, a Community Trust Bancorp opera 73 locais bancários em Kentucky e no sul de Ohio.

Estado	Número de ramificações
Kentucky	66
Ohio do sul	7

Plataforma bancária online

Recursos bancários digitais:

• Serviços de pagamento de contas
• Transferências de contas
• States eletrônicos
• Mensagens seguras

Aplicativo bancário móvel

Disponível em plataformas iOS e Android com 45.672 usuários de bancos móveis ativos a partir do quarto trimestre 2023.

Recurso de aplicativo móvel	Disponibilidade
Depósito de cheque móvel	Sim
Controles de cartão	Sim
Login biométrico	Sim

Serviços bancários telefônicos

Sistema Bancário de Telefone automatizado 24/7 com 1-800-292-2738 Linha de suporte ao cliente.

Rede ATM

Total de 89 locais ATM nas regiões de serviço.

Detalhes da rede ATM	Contar
Caixas eletrônicos proprietários	62
Caixas eletrônicos de rede compartilhada	27

Community Trust Bancorp, Inc. (CTBI) - Modelo de negócios: segmentos de clientes

Pequenas e médias empresas

A partir de 2024, o Community Trust Bancorp atende a aproximadamente 1.200 empresas pequenas e médias em Kentucky e nas regiões vizinhas. Portfólio total de empréstimos comerciais para este segmento: US $ 487,3 milhões.

Segmento de negócios	Número de clientes	Portfólio total de empréstimos
Negócios de varejo	412	US $ 156,7 milhões
Negócios de serviço	358	US $ 213,5 milhões
Empresas de manufatura	237	US $ 117,1 milhões

Empresas agrícolas e agrícolas

Portfólio de empréstimos agrícolas: US $ 214,6 milhões, atendendo a 673 clientes agrícolas em Kentucky.

• Clientes agrícolas de culturas: 342
• Clientes agrícolas de gado: 221
• Empresas agrícolas mistas: 110

Clientes bancários de varejo individuais

Total de clientes bancários de varejo: 87.543 a partir do quarto trimestre 2023.

Tipo de cliente	Número de clientes	Saldo médio da conta
Verificação pessoal	52,314	$8,742
Economia pessoal	35,229	$16,537

Governo local e entidades municipais

Clientes bancários municipais: 87 entidades com portfólio de títulos municipais totais de US $ 213,4 milhões.

Indivíduos de alta rede na região de Kentucky

Segmento de gerenciamento de patrimônio: 1.245 clientes de alta rede com ativos totais sob gerenciamento de US $ 624,8 milhões.

Nível de riqueza	Número de clientes	Valor médio do portfólio
$ 1m - US $ 5m	876	US $ 2,3 milhões
US $ 5 milhões - US $ 10 milhões	269	US $ 6,7 milhões
Mais de US $ 10 milhões	100	US $ 15,4 milhões

Community Trust Bancorp, Inc. (CTBI) - Modelo de negócios: estrutura de custos

Operação de ramificação e despesas de manutenção

A partir de 2023, o relatório anual, o Community Trust Bancorp manteve 74 centros bancários em Kentucky e estados vizinhos. As despesas totais relacionadas à filial foram de US $ 23,4 milhões, que incluíram:

Categoria de despesa	Valor ($)
Custos de ocupação	8,750,000
Utilitários	3,620,000
Manutenção	4,560,000
Impostos sobre a propriedade	2,350,000
Seguro	1,420,000

Salários e benefícios dos funcionários

Em 2023, o total de despesas de pessoal para o CTBI foi de US $ 89,6 milhões:

• Salários base: US $ 62.400.000
• Seguro de Saúde: US $ 11.200.000
• Benefícios de aposentadoria: US $ 8.900.000
• Bônus de desempenho: US $ 4.700.000
• Impostos sobre a folha de pagamento: US $ 2.400.000

Investimentos de tecnologia e infraestrutura digital

Os gastos com tecnologia em 2023 totalizaram US $ 12,7 milhões:

Categoria de tecnologia	Investimento ($)
Sistemas bancários principais	5,600,000
Segurança cibernética	3,200,000
Plataformas bancárias digitais	2,500,000
Infraestrutura de TI	1,400,000

Custos de conformidade regulatória e gerenciamento de riscos

As despesas de conformidade para 2023 foram de US $ 7,3 milhões:

• Equipe legal e de conformidade: US $ 3.600.000
• Taxas de auditoria externa: US $ 1.900.000
• Sistemas de relatórios regulatórios: US $ 1.200.000
• Treinamento e certificação: US $ 600.000

Despesas de marketing e aquisição de clientes

As despesas de marketing em 2023 totalizaram US $ 4,2 milhões:

Canal de marketing	Gastos ($)
Marketing digital	1,500,000
Mídia tradicional	1,200,000
Patrocínio da comunidade	800,000
Campanhas de mala direta	700,000

Community Trust Bancorp, Inc. (CTBI) - Modelo de negócios: fluxos de receita

Receita de juros de carteiras de empréstimos

No quarto trimestre 2023, a Community Trust Bancorp registrou receita total de juros de US $ 192,4 milhões. A quebra da carteira de empréstimos é a seguinte:

Categoria de empréstimo	Balanço total	Receita de juros
Empréstimos comerciais	US $ 1,2 bilhão	US $ 68,3 milhões
Empréstimos hipotecários residenciais	US $ 890 milhões	US $ 52,6 milhões
Empréstimos ao consumidor	US $ 410 milhões	US $ 32,1 milhões

Cobranças de serviço e taxas bancárias

Em 2023, o CTBI gerou US $ 37,5 milhões em taxas de serviço e taxas bancárias:

• Taxas de manutenção de conta: US $ 15,2 milhões
• Cobranças de cheque especial: US $ 9,8 milhões
• Taxas de transação ATM: US $ 6,5 milhões
• Outras taxas de serviço bancário: US $ 6 milhões

Serviços de investimento e gerenciamento de patrimônio

A receita de serviços de investimento para 2023 totalizou US $ 22,1 milhões, com a seguinte distribuição:

Categoria de serviço	Receita
Gestão de ativos	US $ 12,4 milhões
Aviso financeiro	US $ 6,7 milhões
Serviços de corretagem	US $ 3 milhões

Receita de gerenciamento do Tesouro

Os serviços de gerenciamento do Tesouro geraram US $ 16,3 milhões em 2023:

• Serviços de gerenciamento de caixa: US $ 7,6 milhões
• Processamento de pagamento: US $ 5,2 milhões
• Gerenciamento de liquidez: US $ 3,5 milhões

Taxas de transação bancária digital

As transações bancárias digitais produziram US $ 8,7 milhões em receita para 2023:

Serviço digital	Taxas de transação
Transações bancárias online	US $ 4,3 milhões
Transações bancárias móveis	US $ 3,2 milhões
Serviços de pagamento digital	US $ 1,2 milhão

Community Trust Bancorp, Inc. (CTBI) - Canvas Business Model: Value Propositions

You're looking at the core value Community Trust Bancorp, Inc. (CTBI) offers its customers and the market, which is deeply rooted in its regional, relationship-focused approach. This isn't about chasing national scale; it's about being the essential financial partner in the specific communities they serve across eastern, northeastern, central, and south central Kentucky, southern West Virginia, and northeastern Tennessee.

Relationship-based, traditional community banking.

The value here is personalized service that large, distant banks simply can't replicate. You get service from people who know your business or your family, which translates into a more flexible and understanding banking relationship. This focus supports their operational efficiency, evidenced by an Efficiency Ratio of 50.86% for the third quarter of 2025. That's lean management for a community-focused entity.

Comprehensive suite of commercial and personal loans.

Community Trust Bancorp, Inc. provides the full spectrum of lending products needed by small and mid-sized entities and individuals in their footprint. As of March 31, 2025, their total loans outstanding stood at $4.6 billion, showing active deployment of capital into the local economy. This loan activity, balanced against deposits, is reflected in their ratio of average loans to deposits, including repurchase agreements, which was 85.6% for the quarter ended September 30, 2025. They are actively lending.

Stability and disciplined management in regional banking.

Stability is a key proposition, backed by consistent financial performance. Management clearly prioritizes sound underwriting and cost control. Look at the profitability metrics from the third quarter of 2025:

Metric	Q3 2025 Value	YTD 2025 Value
Net Income (in thousands)	$23,911	$70,782
Diluted Earnings Per Share	$1.32	$3.92
Return on Average Assets (ROAA)	1.46%	1.50%
Return on Average Equity (ROAE)	11.53%	11.84%

Furthermore, the bank maintains a reliable dividend, declaring $0.53 per share in October 2025, which supports investor confidence in their disciplined approach. Their total assets reached $6.3 billion as of March 31, 2025.

Local decision-making and community focus.

The structure itself is a value proposition: Community Trust Bancorp, Inc. owns one commercial bank and one trust company. This structure is designed to keep credit and service decisions close to the customer, avoiding bureaucratic delays common at larger institutions. This local focus is what drives their core Community Banking Services revenue, which contributed significantly to their total revenue base, alongside the Holding Company segment.

Trust and investment advisory services.

Beyond traditional lending and deposits, Community Trust and Investment Company offers specialized wealth management. This service line shows tangible results, reporting Trust revenue of $4.28 million for the third quarter of 2025, slightly beating the consensus estimate of $4.07 million. This provides clients with integrated financial planning alongside their commercial or personal banking needs. You get a one-stop shop for managing and growing wealth within the community.

Finance: draft 13-week cash view by Friday.

Community Trust Bancorp, Inc. (CTBI) - Canvas Business Model: Customer Relationships

You're looking at how Community Trust Bancorp, Inc. keeps its customers close, balancing the traditional community bank feel with the need for modern digital access. The core of their relationship strategy seems rooted in their physical footprint and long-term commitment to shareholders, which often mirrors customer loyalty.

Dedicated, personal relationship management is evident in the structure of Community Trust Bancorp, Inc.'s operations across its footprint. While total assets stood at $6.6 billion as of September 30, 2025, the bank maintains a significant physical presence to facilitate these close ties. This suggests a strategy where relationship managers know their clients well, a key differentiator from larger, more distant institutions. It's worth noting that, as of Q3 2025, only two customer relationships accounted for more than 1% each of a reported metric, indicating a relatively diversified, though perhaps concentrated, high-value client base.

The high-touch service model at branch locations is supported by their physical network. Community Trust Bancorp, Inc. operates a substantial number of service points across its core markets. This physical network is crucial for delivering that expected personal service, especially for complex transactions or relationship building.

Community Trust Bancorp, Inc. Physical Presence (as of September 30, 2025)

Asset Base	$6.6 billion
Total Banking Locations	72 (Kentucky) + 6 (West Virginia) + 3 (Tennessee) = 81
Total Trust Offices	4 (Kentucky) + 1 (Tennessee) = 5
Total Deposits (incl. Repos)	$5.7 billion

For self-service options via digital and mobile banking, Community Trust Bancorp, Inc. operates within an industry trend where digital convenience is non-negotiable. While specific adoption rates for Community Trust Bancorp, Inc. aren't public, the broader community banking sector shows that approximately 70% of institutions had adopted some form of digital banking technology by 2025. Furthermore, nationally, a significant majority of consumers-77 percent-prefer to manage their bank accounts through a mobile app or a computer. This means Community Trust Bancorp, Inc. must offer robust digital tools to meet expectations, even while emphasizing its branch service.

The long-term customer retention focus is strongly signaled through its commitment to shareholders, which often translates to customer confidence. Mark A. Gooch, Chairman, President, and CEO, noted the company was pleased to have increased the quarterly cash dividend to $0.53 per share for the 45th consecutive year. That kind of consistency builds trust, which is the bedrock of long-term customer relationships in banking.

Regarding financial education and community engagement, the presence of five trust offices across Kentucky and Tennessee suggests a dedicated focus on wealth management and more sophisticated financial planning services for established clients. Industry-wide, surveys in 2025 indicated that over 60% of customers prefer banks offering tailored financial solutions, which necessitates the kind of deep understanding that financial education and local engagement help foster. Community Trust Bancorp, Inc. leverages its local offices to understand community needs, helping solidify relationships beyond simple transactions.

• Return on average assets (ROAA) for Q3 2025 was 1.46%.
• Return on average equity (ROE) for Q3 2025 was 11.53%.
• Net income for the nine months ended September 30, 2025, was $70,782 thousand.
• Deposit related fees for the quarter ended September 30, 2025, were $8,131 thousand.

Finance: draft 13-week cash view by Friday.

Community Trust Bancorp, Inc. (CTBI) - Canvas Business Model: Channels

You're mapping out how Community Trust Bancorp, Inc. (CTBI) gets its services to its customers across Kentucky, West Virginia, and Tennessee. The physical footprint remains a core channel, but digital access is clearly being enhanced to support that base.

The physical network is substantial for a regional player. As of late 2025, Community Trust Bank operates a total of 81 banking locations across its three-state service area. This network is the bedrock for relationship banking, especially in the smaller communities they serve.

Here is the geographic breakdown of those physical banking channels:

State	Number of Banking Locations
Kentucky	72
West Virginia	6
Tennessee	3
Total Banking Locations	81

The trust and investment arm, Community Trust and Investment Company, operates through dedicated offices, which are distinct from the main commercial bank branches. You'll find these specialized offices supporting wealth management needs.

• Trust offices across Kentucky: 4
• Trust office in Tennessee: 1
• Total Trust Offices: 5

For digital reach, Community Trust Bancorp, Inc. relies on its online and mobile presence. While specific user adoption metrics aren't public, the firm emphasizes its enhanced Personal Internet Banking platform, which supports direct actions like applying for products online. This digital channel is key for convenience, even if the core business remains relationship-focused.

Access to cash and basic transactions is managed through the ATM network. Customers get 24-hour access at Community Trust Bank Offices, certain area businesses and colleges, and through a partnership with L&N Federal Credit Union. The ATM hardware itself is seeing upgrades; for instance, they've added features like NFC (Card Tap) for faster transactions and the Bill Mix feature, allowing customers to select cash denominations during withdrawal. Here's the quick math on the ATM enhancements:

• New ATM Feature 1: NFC (Card Tap) for faster transactions.
• New ATM Feature 2: Bill Mix for dispensing cash in chosen denominations.

POS (point-of-sale) networks are integrated through the commercial banking services offered to business clients, facilitating merchant services, though specific network volume or terminal counts aren't detailed in the latest public filings.

Finance: draft 13-week cash view by Friday.

Community Trust Bancorp, Inc. (CTBI) - Canvas Business Model: Customer Segments

Community Trust Bancorp, Inc. serves its customer base across its physical footprint, which includes 72 banking locations across eastern, northeastern, central, and south central Kentucky, six banking locations in southern West Virginia, and three banking locations in northeastern Tennessee.

The deposit base, which totaled $5.7 billion as of September 30, 2025, shows a low concentration risk, indicating a broad base of individuals and smaller entities.

• As of September 30, 2025, two customers accounted for 3% each of the $5.4 billion in deposits reported at that time.
• No one customer accounted for more than 3% of deposits as of March 31, 2025, when total deposits were $5.4 billion.

The loan portfolio growth as of the third quarter of 2025 points directly to the segments driving asset expansion. You can see the quarter-over-quarter dollar changes in the loan categories below:

Customer/Loan Segment Driver	Change in Loan Balance (QoQ ending 9/30/2025)
Small to Mid-sized Businesses (Commercial Loans)	Increase of $42.3 million
Individuals and Families (Residential Loans)	Increase of $51.9 million
Individuals (Consumer Indirect Loans)	Decrease of $0.9 million
Individuals (Consumer Direct Loans)	Decrease of $1.2 million

The total loan portfolio stood at $4.8 billion as of September 30, 2025, up 10.2% from September 30, 2024.

For commercial borrowers, the mix of lending activity suggests a focus on SMEs and real estate development within the operating footprint. The loan portfolio explicitly includes commercial loans such as construction loans, loans secured by real estate, and equipment lease financing.

• The residential loan portfolio growth of $51.9 million quarter-over-quarter reflects activity in real estate mortgages and home equity loans for individuals and families.
• The commercial loan portfolio growth of $42.3 million quarter-over-quarter services small to mid-sized businesses and commercial real estate borrowers.

High-net-worth individuals are served through the trust company, Community Trust and Investment Company, which offers trust and wealth management activities. Trust revenue showed a year-over-year increase in the third quarter of 2025.

Local municipal and government entities are part of the broader customer base served by Community Trust Bank, Inc., which provides general banking services across its regional network. The bank offers services like cash management to corporate and individual customers, which would naturally extend to local government operations within its service area.

Community Trust Bancorp, Inc. (CTBI) - Canvas Business Model: Cost Structure

You're looking at the hard costs Community Trust Bancorp, Inc. incurs to keep the lights on and the lending engine running. For a regional bank, these expenses are the direct result of maintaining a physical footprint and managing a large pool of customer funds.

Interest expense paid on customer deposits is a primary cost driver, directly tied to the rates Community Trust Bancorp, Inc. pays to hold customer money. For the quarter ended September 30, 2025, the expense on interest-bearing liabilities was $33,008 thousand. This compares to $32,615 thousand for the same quarter last year. Total interest-bearing deposits and repurchase agreements stood at $4,421,751 thousand as of that date.

Noninterest expense, including salaries and benefits, saw an increase. For the quarter ended September 30, 2025, noninterest expense totaled $36.7 million. For the nine months ended September 30, 2025, this expense reached $106.6 million, which was a 9.7% increase from the prior year period. Personnel expense is a major component of this. The year-over-year increase in noninterest expense for the nine months ended September 30, 2025, included a $2.3 million increase in personnel expense. Here's a quick look at what made up that personnel cost increase:

• Increase in group medical and life insurance expense: $1.2 million
• Increase in salaries: $0.5 million
• Increase in bonuses and incentives: $0.2 million
• Increase in other employee benefits: $0.4 million

The CEO's total yearly compensation was $1.31M, comprised of 52% salary and 48% bonuses, including company stock and options.

Provision for credit losses reflects the bank setting aside funds for loans that might not get repaid. For the third quarter of 2025, Community Trust Bancorp, Inc. recorded net loan charge-offs of $2.7 million, which was an annualized 0.23% of average loans. The actual provision for credit losses recorded for the quarter rose to $3.9 million. This was an increase of $1.8 million from the prior quarter.

Occupancy and equipment costs are part of the fixed overhead for maintaining the physical presence. For the quarter ended March 31, 2025, the quarter-over-quarter increase in noninterest expense primarily resulted from an increase in net occupancy and equipment expense of $0.4 million. Community Trust Bancorp, Inc. operates over 81 total locations across Kentucky, West Virginia, and Tennessee.

Data processing and technology expenses are another key noninterest cost, essential for modern banking operations. For the nine months ended September 30, 2025, the year-over-year increase in noninterest expense included a $0.8 million increase in data processing expense. For the quarter ended September 30, 2025, data processing expense increased by $0.2 million compared to the prior quarter. Community Trust Bank uses 8 technology products and services.

To give you a clearer picture of the quarterly noninterest expense components, here's a comparison of the Q3 2025 noninterest expense versus the prior quarter, noting the components that drove the $1.1 million increase:

Expense Category	Q3 2025 Expense (in thousands)	Q2 2025 Expense (in thousands)	Quarter-over-Quarter Change (in thousands)
Total Noninterest Expense	$36,700	$35,600	$1,100
Data Processing Expense	Not explicitly stated	Not explicitly stated	$200 increase
Marketing and Promotional	Not explicitly stated	Not explicitly stated	$200 increase
Repossession Expense	Not explicitly stated	Not explicitly stated	$400 increase

Note: The total of the mentioned increases ($200k + $200k + $400k = $800k) does not equal the total $1.1 million increase, meaning other items contributed to the difference. The total noninterest expense for Q3 2025 was $36.7 million.

Community Trust Bancorp, Inc. (CTBI) - Canvas Business Model: Revenue Streams

You're looking at the core engine of Community Trust Bancorp, Inc.'s profitability, and honestly, it's what you'd expect from a well-established regional bank: interest income is the main event. The entire structure is built around the spread between what Community Trust Bancorp, Inc. earns on its assets, like loans, and what it pays out on its liabilities, like deposits. This is the Net Interest Income (NII), and it's your primary focus when analyzing Community Trust Bancorp, Inc.

For the nine months ended September 30, 2025, Community Trust Bancorp, Inc. reported a Net Interest Income of $160.9 million. That figure shows significant year-over-year strength, as it was up 17.9% compared to the prior year period. To give you a snapshot of the most recent quarter, the NII for the third quarter of 2025 hit $55.6 million, which was up 17.7% from the third quarter of 2024. That's a solid performance, reflecting strong loan demand and favorable margin dynamics, even if the sequential margin dipped slightly.

Beyond the core lending activity, Community Trust Bancorp, Inc. pulls in revenue from noninterest sources, which are fees and commissions. For the nine months ended September 30, 2025, total Noninterest Income reached $47.0 million. In the third quarter of 2025 alone, this segment brought in $15.9 million. This noninterest bucket is where you find the revenue streams from deposit-related fees, trust and wealth management services, and commissions from brokerage activities.

Here's a breakdown of how those key income components stacked up for Community Trust Bancorp, Inc. through the third quarter of 2025. This table should help you map the relative importance of each stream:

Revenue Stream Component	Q3 2025 Amount (in millions USD)	YTD 2025 Amount (in millions USD)
Net Interest Income	$55.6	$160.9
Total Noninterest Income	$15.9	$47.0
Deposit Related Fees (Q3 Variance)	Increase of $0.8 vs Q2 2025	N/A
Trust Revenue (Q1 2025 YoY Change)	N/A	Increase of $0.5 vs Q1 2024
Trust Income (TTM/YTD)	N/A	$16.31
Loan Related Fees (Q3 Variance)	Decrease of $0.4 vs Q2 2025	N/A

When you dig into the noninterest income drivers, you see the impact of fee changes and market valuations. For instance, the variance in Q3 2025 noninterest income quarter-over-quarter was driven by a few things. You saw increased deposit related fees, which is a positive sign for core banking activity, but this was partially offset by decreases in net securities gains and loan related fees, the latter often tied to the valuation of mortgage servicing rights.

To be defintely clear on the noninterest income sources, look at the specific fee categories:

• Deposit-related fees: A consistent source, though subject to fluctuation based on account activity and service charges.
• Trust and wealth management service fees: This revenue stream showed year-over-year growth in Q1 2025, indicating that Community Trust Bancorp, Inc.'s wealth management segment is expanding its fee base.
• Insurance and investment brokerage commissions: These are generally tied to transactional activity and market performance, often grouped into the 'Other Non-Interest Income' line, which was $15.98 million for the TTM ending September 2025.

If onboarding takes 14+ days, churn risk rises, but for Community Trust Bancorp, Inc., the revenue stream stability comes from the sheer volume of its loan book supporting that NII. Finance: draft 13-week cash view by Friday.