Forrester Research, Inc. (FORR): Business Model Canvas [Jan-2025 Mise à jour]

Dans le paysage dynamique de la recherche technologique et des informations, Forrester Research, Inc. est un phare de l'intelligence stratégique, transformant la dynamique du marché complexe en connaissances exploitables pour les entreprises mondiales. En disséquant méticuleusement les tendances technologiques et en offrant des perspectives analytiques rasées, Forrester a taillé un créneau unique pour aider les entreprises à naviguer dans le parcours de transformation numérique complexe. Leur toile complète du modèle commercial révèle un écosystème sophistiqué de services de recherche, de conseil et de conseil stratégique qui permet aux leaders de la technologie, aux dirigeants et aux investisseurs ayant une intelligence de marché inégalée et des informations avant-gardistes.

Forrester Research, Inc. (FORR) - Modèle d'entreprise: partenariats clés

Vendeurs technologiques et sociétés de logiciels d'entreprise

Forrester Research entretient des partenariats stratégiques avec les principaux fournisseurs de technologies:

Partenaire	Focus de partenariat	Année établie
Microsoft	Recherche de logiciels d'entreprise	2018
Salesforce	CRM et informations de transformation numérique	2019
Ibm	Cloud Computing et recherche sur l'IA	2017

Cabinets de recherche et de conseil

Les partenariats de recherche collaborative comprennent:

• Groupe Gartner
• IDC (International Data Corporation)
• McKinsey & Entreprise

Institutions universitaires et groupes de réflexion

Forrester collabore avec les centres de recherche universitaires:

Institution	Domaine de recherche	Collaboration depuis
École de gestion du MIT Sloan	Recherche de transformation numérique	2016
Université de Stanford	Études sur l'innovation technologique	2017

Partners du marketing numérique et de gestion d'événements

Partners clés du marketing numérique et de la collaboration d'événements:

• Bizzabo
• Cvent
• Hubspot

Analyse des données et collaborateurs d'études de marché

Partenariats stratégiques de données et d'études de marché:

Partenaire	Type de collaboration	Valeur de partenariat
Nielsen	Insistance aux consommateurs	Collaboration annuelle de 2,5 millions de dollars
Kantar	Données d'études de marché	Partenariat annuel de 1,8 million de dollars

Forrester Research, Inc. (FORR) - Modèle d'entreprise: activités clés

Conduire une technologie et des études de marché

Budget de recherche annuel: 42,3 millions de dollars (2023 Exercice)

Catégorie de recherche	Couverture annuelle	Rapports de recherche
Marchés technologiques	375 segments de technologie distincts	1 200 rapports de recherche
Transformation numérique	245 domaines de recherche	850 documents analytiques

Produire des rapports d'analystes et des idées

Informations sur la recherche publiée totale: 2 050 rapports en 2023

• Rapports de stratégie numérique: 685
• Analyses de tendance technologique: 540
• Recherche spécifique à l'industrie: 425
• Rapports d'expérience client: 400

Hébergeant des conférences et des webinaires

Type d'événement	Événements annuels	Total des participants
Conférences technologiques	12 conférences majeures	8 750 participants
Webinaires de transformation numérique	48 webinaires trimestriels	35 600 participants en ligne

Fournir des services de conseil aux entreprises

Revenus de consultation: 87,6 millions de dollars (2023)

• Services de conseil stratégique: 42,3 millions de dollars
• Conseil de transformation numérique: 31,2 millions de dollars
• Support de mise en œuvre de la technologie: 14,1 millions de dollars

Développer des méthodologies de recherche propriétaires

Méthodologie de recherche Investissement: 18,7 millions de dollars (2023)

Type de méthodologie	Coût de développement	Cadres uniques
Évaluation technologique	6,2 millions de dollars	17 cadres propriétaires
Cadres de stratégie numérique	5,9 millions de dollars	12 méthodologies uniques
Techniques d'étude de marché	6,6 millions de dollars	22 approches spécialisées

Forrester Research, Inc. (FORR) - Modèle d'entreprise: Ressources clés

Analystes seniors de l'industrie et experts en recherche

En 2024, Forrester Research emploie environ 382 professionnels de la recherche. La main-d'œuvre de l'entreprise comprend:

Catégorie de recherche	Nombre d'experts
Analystes principaux	124
Analystes principaux	87
Associés de recherche	171

Base de données de recherche approfondie et cadres propriétaires

Forrester maintient un référentiel de recherche complet avec:

• Plus de 285 000 documents de recherche uniques
• 12 500 rapports de recherche actifs
• Cadres de recherche propriétaires couvrant 15 domaines de technologie et commerciaux distincts

Plateformes de publication et de distribution numériques

L'infrastructure numérique comprend:

Métrique de la plate-forme	Spécification
Plateformes de recherche numérique	3 plateformes primaires
Publications de rapport numérique annuel	2 400 rapports
Points d'accès numériques mondiaux	187 pays

Solide réputation de la marque dans la recherche technologique

Métriques d'évaluation de la marque:

• Score de reconnaissance du marché: 94/100
• Taux de rétention de la clientèle: 87%
• Base de clientèle mondiale: 2 150 organisations d'entreprise

Outils de collecte et d'analyse avancés de données

Détails de l'infrastructure technologique:

Catégorie de technologie	Spécification
Plates-formes d'analyse des données	7 systèmes propriétaires
Capacité de traitement des données annuelle	3.2 pétaoctets
Modèles d'apprentissage automatique	42 modèles prédictifs actifs

Forrester Research, Inc. (FORR) - Modèle d'entreprise: propositions de valeur

Informations exploitables pour la technologie et la stratégie commerciale

Forrester Research fournit des informations stratégiques avec les mesures clés suivantes:

Catégorie de recherche	Couverture annuelle	Idées uniques
Stratégie technologique	350+ rapports de recherche	2 500+ recommandations développées par l'analyste
Transformation numérique	250+ analyses stratégiques	1 800+ recommandations de technologie de l'entreprise

Étude de marché indépendante et objective

La méthodologie de recherche de Forrester comprend:

• 120+ analystes de recherche indépendants
• 480,7 millions de dollars de revenus de recherche annuels (2023)
• Plus de 5 200 clients d'entreprise dans le monde entier

Analyse complète des tendances de l'industrie

Secteur de l'industrie	Rapports annuels	Couverture du marché
Technologie	175 rapports	Marchés d'entreprise mondiaux
Entreprise numérique	125 rapports	Transformation de l'industrie croisée

Aide à la prise de décision aux chefs d'entreprise

Forrester fournit un soutien stratégique à travers:

• Services consultatifs exécutifs
• Cadres de recherche personnalisés
• Briefings stratégiques trimestriels
• 152,4 millions de dollars de revenus de consultation (2023)

Recherche de pointe dans plusieurs secteurs technologiques

Domaine technologique	Focus de recherche	Idées annuelles
IA / Machine Learning	Stratégies de l'IA de l'entreprise	75 rapports spécialisés
Cybersécurité	Gestion des risques	90 analyses complètes
Cloud computing	Infrastructure numérique	85 Évaluations stratégiques

Forrester Research, Inc. (FORR) - Modèle d'entreprise: relations avec les clients

Services de recherche basés sur l'abonnement

Forrester propose des modèles d'abonnement de recherche à plusieurs niveaux avec la structure de tarification suivante:

Niveau d'abonnement	Prix ​​annuel	Caractéristiques clés
Recherche fondamentale	$5,995	Accès à la recherche limitée
Recherche professionnelle	$12,495	Bibliothèque de recherche complète
Recherche d'entreprise	$24,995	Suite de recherche complète, accès multiple des utilisateurs

Engagements de conseil et de conseil personnalisés

Forrester fournit des services de conseil personnalisés avec les types d'engagement suivants:

• Services de conseil stratégique
• Conseil de transformation technologique
• Projets de recherche personnalisés

Service de conseil	Coût moyen du projet	Durée
Avis stratégique	$75,000 - $250,000	3-6 mois
Transformation technologique	$150,000 - $500,000	6-12 mois

Plateformes de recherche interactives

Statistiques de la plate-forme de recherche numérique:

• Plates-formes de recherche numérique totales: 4
• Utilisateurs actifs mensuels: 12 500
• Rapports de recherche publiés chaque année: 1 200

Consultation des analystes directs

Modèle de tarification de la consultation des analystes:

Type de consultation	Durée	Prix
Consultation standard	30 minutes	$1,500
Consultation prolongée	60 minutes	$2,750

Conférences annuelles et événements de réseautage

Statistiques de participation à l'événement:

• Conférences annuelles tenues: 3
• Total des participants à la conférence en 2023: 4 200
• Mélange d'événements virtuel et en personne: 60% en personne, 40% virtuel

Type de conférence	Prix ​​du billet	Fréquentation typique
Forum de leadership technologique	$2,995	1 500 participants
Sommet de l'expérience client	$2,495	1 200 participants

Forrester Research, Inc. (FORR) - Modèle d'entreprise: canaux

Portail de recherche en ligne

Forrester Research exploite une plate-forme numérique complète avec plus de 250 000 abonnés actifs à partir de 2023. Le prix d'abonnement numérique annuel varie de 2 995 $ à 12 995 $ par utilisateur.

Caractéristique du portail	Métrique
Rapports de recherche totaux	15,000+
Visiteurs uniques mensuels	85,000
Temps de téléchargement du rapport moyen	12 minutes

Publications et rapports numériques

Forrester produit environ 1 800 rapports de recherche par an dans tous les secteurs de la technologie, de l'expérience client et de la transformation numérique.

• Longueur moyenne du rapport: 20-35 pages
• Prix ​​de rapport: 495 $ - 1 495 $ par document
• Distribution du format numérique: 98%

Webinaires et événements virtuels

Forrester accueille plus de 120 webinaires par an avec une fréquentation moyenne de 2 500 participants par événement.

Type d'événement	Compte annuel	Participants moyens
Webinaires publics	85	1,800
Webinaires d'entreprise privés	35	3,200

Équipe de vente directe

Forrester maintient une force de vente mondiale de 180 professionnels des ventes dédiés à travers l'Amérique du Nord, l'Europe et les régions d'Asie-Pacifique.

• Quota moyen de l'équipe de vente: 1,2 million de dollars par représentant
• Taux de conversion des clients de l'entreprise: 22%
• Valeur du contrat client moyen: 75 000 $

Réseaux de partenaires stratégiques

Forrester collabore avec plus de 450 partenaires de technologie et de conseil dans le monde.

Catégorie de partenaire	Nombre de partenaires
Vendeurs technologiques	275
Cabinets de conseil	125
Institutions universitaires	50

Forrester Research, Inc. (FORR) - Modèle d'entreprise: segments de clientèle

De grands services technologiques d'entreprise

Forrester Research cible les départements technologiques des entreprises avec un chiffre d'affaires annuel de 1 milliard de dollars + dans diverses industries.

Caractéristique du segment	Données statistiques
Marché total adressable	2 500 entreprises mondiales
Dépenses technologiques annuelles moyennes	250 millions de dollars par entreprise
Budget de prise de décision technologique	75 millions de dollars par entreprise

Cadres de niveau C

Les services de recherche de Forrester ciblent les professionnels de la suite C à travers les rôles de la technologie et du leadership d'entreprise.

• Les chefs d'information (DSI)
• Les chefs de technologie (CTO)
• Officiers numériques en chef (CDO)
• PDG (PDG)

Segment exécutif	Pénétration du marché
Fortune 500 DSI	Taux d'abonnement à 82%
Global 2000 Technology Leaders	67% de consommation de recherche

Les décideurs informatiques

Forrester se concentre sur les professionnels de l'informatique du milieu au niveau du niveau-senior responsables de la stratégie technologique et de la mise en œuvre.

Segment Profile	Métriques quantitatives
Professionnels informatiques adressables totaux	175 000 décideurs mondiaux
Budget de recherche moyen par professionnel	12 500 $ par an

Leaders de la transformation numérique

Segment spécialisé en se concentrant sur les professionnels qui stimulent l'innovation numérique organisationnelle.

• Dirigeants de la stratégie numérique
• Directeurs de l'innovation
• Gestionnaires du programme de transformation

Segment de transformation	Données sur le marché
Leaders de la transformation numérique mondiale	45 000 professionnels
Investissement moyen de la recherche	18 000 $ par professionnel

Investisseurs et stratèges technologiques

Le segment comprend des capital-risqueurs, des analystes d'investissement et des consultants stratégiques.

Catégorie d'investisseurs	Idées quantitatives
Sociétés de capital-risque technologique	1 200 entreprises mondiales
Budget de recherche sur les investissements	35 000 $ par entreprise par an

Forrester Research, Inc. (FORR) - Modèle d'entreprise: Structure des coûts

Salaires du personnel de recherche

En 2023 rapports financiers, les dépenses totales de rémunération et de prestations des employés de Forrester Research étaient de 235,4 millions de dollars.

Catégorie des employés	Coût annuel approximatif
Analystes principaux	$180,000 - $250,000
Chercheurs de niveau intermédiaire	$120,000 - $165,000
Chercheurs d'entrée de gamme	$85,000 - $110,000

Infrastructure technologique

Les dépenses de technologie et d'infrastructure de Forrester pour 2023 étaient d'environ 42,7 millions de dollars.

• Infrastructure de cloud computing: 18,5 millions de dollars
• Systèmes de stockage et de gestion des données: 12,3 millions de dollars
• Plateformes et outils de recherche: 11,9 millions de dollars

Développement et production de contenu

La création de contenu et les coûts de production de recherche pour 2023 ont totalisé 54,6 millions de dollars.

Type de contenu	Coût de production annuel
Rapports de recherche	29,4 millions de dollars
Contenu numérique	15,2 millions de dollars
Bases de données de recherche propriétaires	10 millions de dollars

Frais de marketing et de vente

Les dépenses de marketing et de vente pour 2023 étaient de 87,3 millions de dollars.

• Marketing numérique: 22,6 millions de dollars
• Compensation de l'équipe de vente: 41,7 millions de dollars
• Marketing de conférence et d'événements: 23 millions de dollars

Coûts de gestion des conférences et des événements

Les dépenses liées à l'événement pour 2023 s'élevaient à 23 millions de dollars.

Type d'événement	Coût annuel
Forums technologiques	12,5 millions de dollars
Conférences virtuelles	6,2 millions de dollars
Tables rondes exécutives	4,3 millions de dollars

Forrester Research, Inc. (FORR) - Modèle d'entreprise: Strots de revenus

Services d'abonnement à la recherche annuelle

Revenus de recherche annuelle de recherche de Forrester pour 2023: 413,7 millions de dollars

Niveau d'abonnement	Fourchette de prix annuelle
Accès de recherche fondamental	$5,000 - $15,000
Accès à la recherche premium	$15,000 - $50,000
Accès de la recherche d'entreprise	$50,000 - $250,000

Projets de recherche personnalisés

Revenus de projet de recherche personnalisés pour 2023: 127,6 millions de dollars

• Valeur moyenne du projet: 75 000 $
• Nombre de projets personnalisés achevés en 2023: 1 700
• Les principales industries servies: technologie, services financiers, soins de santé

Services de conseil et de conseil

Revenus de services de conseil pour 2023: 89,4 millions de dollars

Type de service	Coût d'engagement moyen
Avis stratégique	$150,000 - $500,000
Conseil de transformation numérique	$200,000 - $750,000
Conseil de mise en œuvre de la technologie	$100,000 - $350,000

Ventes de billets de conférence et d'événements

Revenus de l'événement pour 2023: 22,3 millions de dollars

• Nombre de conférences tenues: 12
• Prix ​​moyen des billets de conférence: 1 850 $
• Total des participants à la conférence en 2023: 6 200

Rapports de recherche syndiqués

Revenus de rapports de recherche syndiqués pour 2023: 48,2 millions de dollars

Catégorie de rapport	Prix ​​du rapport moyen
Tendances technologiques	$3,500
Paysage de marché	$4,200
Analyse de l'industrie	$5,000

Forrester Research, Inc. (FORR) - Canvas Business Model: Value Propositions

You're looking at what Forrester Research, Inc. actually delivers to its clients-the tangible value that keeps the lights on, even when contract value dips, like the 7% year-over-year decline to $288.7 million in Q2 2025. Here's the quick math on what they promise to deliver for that spend.

Value Proposition Element	Key Metric/Data Point	Source/Context
Forrester Decisions ROI	259% ROI over three years	Total Economic Impact study for Forrester Decisions
Client Base Reach	Serves 61% of the Fortune 100	Client base as of Q2 2025
Analyst Data Depth	Surveying over 500,000 respondents annually	Basis for analyst insights
Forrester AI Access Launch	Launched September 2025	New self-service offering
Initiative Acceleration	Transformational initiatives completed up to 50% faster	Impact of Forrester Decisions guidance

Actionable, data-backed guidance for technology and business leaders.

Forrester Research, Inc. helps leaders move past assumptions with research that is grounded in hard data. They survey more than 500,000 consumers, executives, and tech leaders every year to build their insights. This depth of data collection is what lets them provide guidance that translates directly into business action, which is critical when you're navigating the market volatility seen in their Q2 2025 revenue decline of 8% year-over-year.

Measurable business impact, citing 259% ROI on Forrester Decisions.

The core promise here is a measurable return. For the composite organization studied, investing in Forrester Decisions yielded an ROI of 259% over three years. That investment also delivered $2.54 million in benefits over that same three-year period, resulting in a net present value (NPV) of $1.83 million. Plus, access to their expert guidance improved the success rate of transformational initiatives by 26%. Honestly, securing funding for big projects gets easier when you can point to that kind of proven impact.

• Accelerated transformational initiatives by up to 50%.
• Drove an extra 4% annual revenue growth for new products.
• Reduced the time to complete initiatives by up to 13 weeks sooner.

Risk mitigation through AI governance and security research.

With AI adoption going mainstream-38% of US online adults using generative AI as of September 2025-the risks are front and center. Forrester Research, Inc. focuses its research on helping clients manage this complexity, especially in areas like AI governance and cybersecurity, which remain key strengths, particularly for government clients. They help you avoid the pitfalls when only 24% of US adults feel knowledgeable about AI, meaning most are operating with uncertainty.

Access to a curated peer network and expert analyst validation.

You don't just get reports; you get connections. A major benefit cited by clients is access to a peer network, allowing you to speak with others facing similar challenges. This expert analyst validation, often through inquiry or guidance sessions, helps leaders align on best practices. It's about getting confirmation from people who have seen the landscape, which is vital when you consider that Forrester Research, Inc. already serves 61% of the Fortune 100.

Self-service AI insights via Forrester AI Access.

To democratize access to their proprietary knowledge, Forrester Research, Inc. launched Forrester AI Access in September 2025. This new self-service offering uses their generative AI capabilities, building on the foundation of their Izola tool launched in October 2023. The goal is to make trusted insights and proprietary data available to more stakeholders across your organization, giving them flexibility to incorporate research directly into their daily work.

Forrester AI Access is available in three versions:

• Technology
• Consumer & Digital
• B2B

This extends the reach of their core research portfolio, which accounted for approximately 73% of total revenue in 2024. Finance: draft 13-week cash view by Friday.

Forrester Research, Inc. (FORR) - Canvas Business Model: Customer Relationships

You're looking at how Forrester Research, Inc. keeps its clients locked in, which is the lifeblood of their subscription model. The relationship focus is all about making the research indispensable, especially when clients are tightening their belts.

The core relationship structure is built around the subscription-based continuous guidance model. This model is explicitly designed for volatile times, aiming to help clients optimize costs and manage risk efficiently. This continuous access is a key differentiator against broad, public large language models.

Dedicated, high-touch analyst inquiry and advisory sessions remain a critical component. While specific session volume isn't public, the focus on analyst interaction is clear, as evidenced by the ongoing analysis of inquiry topics to understand client needs across 17 topics and 168 subtopics in the July 2024 through June 2025 snapshot. Furthermore, the structure includes tiered access, with Leader seats offering unlimited guidance sessions, contrasting with Team seats which allow attendance at Leader guidance and inquiry sessions.

Securing long-term commitment is paramount to financial stability. As of the first quarter ended March 31, 2025, Forrester achieved an all-time high, with 73% of its total Contract Value (CV) now committed under multi-year contracts. This is a significant increase from 69% at the end of 2024. The total Contract Value as of March 31, 2025, stood at $290.9 million.

Proactive client success management directly targets retention metrics. The firm's focus on this area aims to improve wallet retention, which was reported at 86% for the first quarter of 2025, a slight dip from 89% in the prior quarter due to budgetary pressures. On the client retention front, the rate held steady at 73% in Q1 2025. The Contract Value per client at the end of 2024 was $158,000, representing a 10% increase from the end of 2023.

Executive-level networking and private event access are strategic levers for relationship reinforcement. Management outlined enhancing these events as a key priority for 2025 specifically to boost retention and Contract Value growth. The company is shifting marketing dollars and expanding event experiences to incentivize client participation.

Here's a quick look at the key relationship metrics as of early 2025:

Relationship Metric	Value (Latest Available)	Date/Context
Percentage of CV in Multi-Year Contracts	73%	Q1 2025
Wallet Retention Rate	86%	Q1 2025
Client Retention Rate	73%	Q1 2025
Total Contract Value (CV)	$290.9 million	March 31, 2025
Contract Value Per Client	$158,000	Year-End 2024

The structure of client engagement is also segmented by access level, which dictates the depth of the relationship:

• Leader seat: Research plus unlimited guidance sessions with analysts.
• Team seats: Research plus ability to attend leader guidance and inquiry sessions.
• Executive/Non-Advisor Access: Clients wanting research without continuous guidance or advisor access.

If onboarding for new services takes 14+ days, churn risk rises, so speed in delivering value from the continuous guidance model is defintely key.

Finance: Review Q4 2025 event investment spend against Q1 2025 retention targets by end of next week.

Forrester Research, Inc. (FORR) - Canvas Business Model: Channels

You're looking at how Forrester Research, Inc. gets its insights and services into the hands of clients as of late 2025. The channels reflect a heavy pivot toward digital access, supported by traditional high-touch sales and consulting delivery.

Digital subscription platform (Forrester Decisions)

The primary channel for research consumption is the Forrester Decisions platform. This digital subscription is the core of the research business, representing the culmination of a multi-year migration effort. As of early 2025, 80% of the company's total Contract Value (CV) was migrated onto the Forrester Decisions portfolio. This focus is intended to drive long-term shareholder and client value by centralizing access to research and advisory services.

• 80% of Contract Value (CV) on the Forrester Decisions platform (early 2025).
• Contract value per client reached $158,000 at the end of 2024.
• Client retention was reported at 74% in Q2 2025.
• Wallet retention stood at 86% in Q2 2025.
• The percentage of multi-year contracts grew to 69% by the end of 2024.

Direct sales force for enterprise contract negotiation

The direct sales force is the engine for securing the large, enterprise-wide contracts that underpin the subscription model. Management has been actively optimizing this team, focusing on efficiency and conversion. The sales pipeline showed definite strength, growing by 15% from Q1 to Q2 2025. This growth is supported by faster hiring, with the average time to hire new representatives running at 55 days in Q3 2025, improving on a goal of 60 days.

Sales Metric	Value/Rate	Period/Context
Sales Pipeline Growth	15%	Q1 to Q2 2025
Average Time to Hire Reps	55 days	Q3 2025
Contract Value Per Client	$158,000	Year-end 2024
Full Year 2024 Revenue	$432.5M	Total Company

The sales team is also focused on getting involved earlier in the buying process to improve conversion rates, building what management calls a social contract with buyers.

Consulting services delivery teams

Consulting services are delivered by dedicated teams, though this channel faced headwinds in the 2025 forecast. For the full year 2024, Consulting revenue was $97.3M. The outlook for 2025 projected a decline in the consulting business in the high single-digit to low double-digit range. In Q3 2025 specifically, Consulting revenue was $21.5M, marking an 8% decrease compared to the prior year. Still, strategy consulting showed some booking growth in 2024, suggesting targeted strength within the delivery teams.

Annual in-person and digital events (e.g., B2B Summit)

Events serve as a key channel for brand visibility and lead generation, though this segment saw significant revenue contraction. Full-year 2024 Events revenue dropped more than a third to $18.5M. The Q3 2025 Events revenue was reported at $10.2M. Management projected the Events business to decline in the high 20% range for the full year 2025. The company is focused on supercharging these events to make them a more effective platform for Contract Value growth in 2025.

Direct analyst engagement via phone and web inquiry

Direct engagement remains critical, often tied to the subscription value proposition. While specific inquiry volume isn't published, the success of the Forrester Decisions migration suggests that the primary value delivered through these channels is access to expert analysts for specific, on-demand guidance. The completion of the FD migration means the entire organization is now focused on selling and supporting this platform, which includes analyst support. This focus is intended to improve client engagement and retention, which is vital for the channel's long-term health.

Finance: draft 13-week cash view by Friday.

Forrester Research, Inc. (FORR) - Canvas Business Model: Customer Segments

You're looking at the core of Forrester Research, Inc.'s (FORR) business, which is built around serving the most influential leaders in the world's largest organizations. As of mid-2025, Forrester maintains deep penetration into the elite corporate tier, working with 61% of Fortune 100 companies. This focus on large, complex organizations means your sales cycle likely involves multiple stakeholders across various functional silos, so understanding the scale of their commitment is key.

Here's a quick look at the client base metrics as reported through the second quarter of 2025, which shows a slight contraction in the total number of relationships but a clear focus on maintaining value with the core base:

Metric	Value (as of Q2 2025)	Context/Comparison
Total Client Count	1,806 clients	Down 12% year-over-year from 2,052 clients in Q2 2024.
Contract Value (CV)	$288.7 million	Down 7% compared to Q2 2024.
Contract Value Per Client (End of 2024)	$158,000	Up 10% from $143,000 at the end of 2023.
Client Retention Rate (Q2 2025)	74%	Client retention remained relatively stable.

The primary decision-makers Forrester serves are those tasked with driving growth and managing risk in high-stakes environments. These leaders are looking for guidance on what's next, especially around emerging technology like generative AI, where only 26% of organizations reported training workers on prompt engineering in 2025. Forrester's research is specifically tailored to help these executives execute on their most pressing priorities.

The key executive roles that form the core customer segments include:

• Technology leaders, such as CIOs and CISOs.
• B2B Marketing executives.
• Sales leaders.
• Product executives.
• Security and Risk leaders.

Also critical to the segment mix are public sector entities. Forrester has noted making progress in the government sector as of Q2 2025, indicating this area is a specific focus for future growth alongside the enterprise base. If you're mapping out your own strategy, remember that 73% of contract value was in multi-year contracts by Q1 2025, showing a strong preference for long-term commitment once the relationship is established.

Finance: draft 13-week cash view by Friday.

Forrester Research, Inc. (FORR) - Canvas Business Model: Cost Structure

You're looking at Forrester Research, Inc.'s cost profile as of late 2025, which is heavily weighted toward personnel and technology development, even after recent efficiency moves. The fixed cost component, driven by highly compensated subject matter experts, remains substantial.

High fixed costs for analyst and consulting staff compensation. The core expense is compensation for the analysts and consultants who produce the proprietary research and advice. The average annual compensation across Forrester Research, Inc. was reported at $82,705 for 2025. For senior roles, this cost is significantly higher; for instance, a Consulting Manager averaged $113,447. The CEO and Chairman, George Colony, had a reported base salary of $461.9K. These personnel costs form the bedrock of the cost structure, representing a large, relatively fixed expense base.

The cost structure for Q3 2025 reflects a deliberate effort to manage this base:

• Operating expenses on an adjusted basis for Q3 2025 were $89.8 million.
• This represented an 11% decrease compared to Q3 2024's adjusted operating expenses of $103.3 million.
• The reduction was primarily driven by lower compensation and related costs.
• Headcount was reduced by 8% in Q3 2025 versus the same period in 2024.

Significant investment in technology and AI platform development. A major variable cost, or at least a significant capital expenditure/R&D focus, is the ongoing development of proprietary technology, especially in artificial intelligence. The launch of the new self-service offering, Forrester AI Access, in Q3 2025 signals this commitment to embedding AI into the core product offering. Full-year 2025 adjusted guidance indicated that stock-based compensation expense, which often relates to rewarding technology talent, was expected to be between $12.0 million to $13.0 million.

Costs associated with producing global events and proprietary research. The cost of delivering research and running events is directly tied to revenue generation, though events costs can fluctuate heavily based on scheduling. The revenue breakdown for Q3 2025 shows the relative scale of these segments:

Revenue Segment (Q3 2025, in thousands)	Amount
Research Revenue	$72,652
Consulting Revenue	$21,475
Events Revenue	$168

The Events business saw a significant drop in revenue, going from $2,088 thousand in Q3 2024 to just $168 thousand in Q3 2025, suggesting either reduced activity or a shift in how these costs are recognized. The Research segment remains the largest revenue driver, implying its associated production costs are the largest component after personnel.

Sales and marketing expenses to drive contract value (CV) growth. Expenses related to sales and marketing are necessary to support the Contract Value (CV) metric, which is key to future recurring revenue. At the end of Q3 2025, the total contract value stood at $288.1 million, a 7% decline year-over-year. The company noted adjustments in sales methodology and marketing alignment were made to improve prospect follow-up rates, which directly relates to managing the efficiency of these selling costs.

Forrester Research, Inc. (FORR) - Canvas Business Model: Revenue Streams

You're looking at how Forrester Research, Inc. actually brings in the money as of late 2025. Honestly, it's still heavily weighted toward their core research offering, but the mix is shifting as they push new AI capabilities.

The subscription model remains the bedrock. Research subscriptions, which is their bread and butter, brought in $72.65 million for the third quarter of 2025. That made it the largest segment, though it did see a 6% drop year-over-year, reflecting some market pressures on client spending.

Consulting services provided a solid chunk, reporting $21.48 million in revenue for Q3 2025. To be fair, this segment also faced headwinds, with consulting revenue down 8% compared to the prior year, partly due to budget cuts noted in the U.S. federal government sector.

The Events and conferences stream is minimal in comparison, clocking in at just $168,000 for the quarter. It's clear that macroeconomic conditions are hitting this area hard right now.

Here's a quick look at the revenue breakdown for the quarter:

Revenue Stream	Q3 2025 Revenue (USD)	Year-over-Year Trend
Research Subscriptions	$72.65 million	Down 6%
Consulting Services	$21.48 million	Down 8%
Events and Conferences	$168,000	Facing headwinds

The total reported revenue for Q3 2025 was $94.3 million. What this estimate hides is the underlying health of the future book of business, which is tracked via contract value.

The multi-year contract value (CV) is a key forward-looking metric for Forrester Research, Inc. As of Q3 2025, the CV stood at $288.1 million. That figure was down 7% compared to the same point last year, but management is optimistic that new product launches will help stabilize this metric.

Beyond the billed services, Forrester Research, Inc. generates revenue through other means, which you need to account for when modeling their full stream:

• Licensing of data, frameworks, and proprietary tools.
• Revenue from their new self-service offering, Forrester AI Access, which is built on their generative AI tool, Izola.

The company is actively trying to shift the mix by focusing on AI innovations that they believe will unlock new growth opportunities. Finance: draft 13-week cash view by Friday.