Forrester Research, Inc. (FORR): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico de pesquisa e insights de tecnologia, a Forrester Research, Inc. é um farol de inteligência estratégica, transformando a complexa dinâmica de mercado em conhecimento acionável para empresas globais. Ao dissecar meticulosamente tendências de tecnologia e fornecer perspectivas analíticas nítidas, a Forrester criou um nicho único em ajudar as empresas a navegar na intrincada jornada de transformação digital. Seu modelo abrangente de negócios Canvas revela um sofisticado ecossistema de pesquisas, consultoria e serviços de consultoria estratégica que capacita líderes de tecnologia, executivos e investidores com inteligência de mercado incomparável e informações de visão de futuro.

Forrester Research, Inc. (FORR) - Modelo de negócios: Parcerias -chave

Fornecedores de tecnologia e empresas de software corporativo

A Forrester Research mantém parcerias estratégicas com os principais provedores de tecnologia:

Parceiro	Foco em parceria	Ano estabelecido
Microsoft	Pesquisa de software corporativo	2018
Salesforce	Insights de transformação Digital e CRM	2019
IBM	Computação em nuvem e pesquisa de IA	2017

Empresas de pesquisa e consultoria

Parcerias de pesquisa colaborativa incluem:

• Gartner Group
• IDC (International Data Corporation)
• McKinsey & Empresa

Instituições acadêmicas e think tanks

A Forrester colabora com centros de pesquisa acadêmica:

Instituição	Domínio de pesquisa	Colaboração desde então
MIT Sloan School of Management	Pesquisa de transformação digital	2016
Universidade de Stanford	Estudos de inovação em tecnologia	2017

Parceiros de marketing digital e gerenciamento de eventos

Principais parceiros de marketing digital e colaboração de eventos:

• Bizzabo
• Cvent
• HubSpot

Análise de dados e colaboradores de pesquisa de mercado

Dados estratégicos e parcerias de pesquisa de mercado:

Parceiro	Tipo de colaboração	Valor da parceria
Nielsen	Insights do consumidor	Colaboração anual de US $ 2,5 milhões
Kantar	Dados de pesquisa de mercado	Parceria anual de US $ 1,8 milhão

Forrester Research, Inc. (FORR) - Modelo de negócios: Atividades -chave

Conduzindo tecnologia e pesquisa de mercado

Orçamento de pesquisa anual: US $ 42,3 milhões (2023 ano fiscal)

Categoria de pesquisa	Cobertura anual	Relatórios de pesquisa
Mercados de tecnologia	375 segmentos de tecnologia distintos	1.200 relatórios de pesquisa
Transformação digital	245 áreas de pesquisa	850 documentos analíticos

Produzindo relatórios e insights de analistas

Total de insights de pesquisa publicada: 2.050 relatórios em 2023

• Relatórios de estratégia digital: 685
• Análises de tendência de tecnologia: 540
• Pesquisa específica da indústria: 425
• Relatórios de experiência do cliente: 400

Conferências de hospedagem e webinars

Tipo de evento	Eventos anuais	Total de participantes
Conferências de Tecnologia	12 grandes conferências	8.750 participantes
Webinars de transformação digital	48 webinars trimestrais	35.600 participantes on -line

Fornecendo serviços de consultoria para empresas

Receita de consultoria: US $ 87,6 milhões (2023)

• Serviços de consultoria estratégica: US $ 42,3 milhões
• Consultoria de Transformação Digital: US $ 31,2 milhões
• Suporte de implementação de tecnologia: US $ 14,1 milhões

Desenvolvimento de metodologias de pesquisa proprietária

Metodologia de pesquisa Investimento: US $ 18,7 milhões (2023)

Tipo de metodologia	Custo de desenvolvimento	Estruturas exclusivas
Avaliação de tecnologia	US $ 6,2 milhões	17 estruturas proprietárias
Estruturas de estratégia digital	US $ 5,9 milhões	12 metodologias exclusivas
Técnicas de pesquisa de mercado	US $ 6,6 milhões	22 abordagens especializadas

Forrester Research, Inc. (FORR) - Modelo de negócios: Recursos -chave

Analistas seniores da indústria e especialistas em pesquisa

A partir de 2024, a Forrester Research emprega aproximadamente 382 profissionais de pesquisa. A força de trabalho da empresa inclui:

Categoria de pesquisa	Número de especialistas
Analistas seniores	124
Analistas principais	87
Associados de pesquisa	171

Extenso banco de dados de pesquisa e estruturas proprietárias

Forrester mantém um repositório abrangente de pesquisa com:

• Mais de 285.000 documentos de pesquisa exclusivos
• 12.500 relatórios de pesquisa ativa
• Estrutura de pesquisa proprietária, cobrindo 15 domínios distintos de tecnologia e negócios

Plataformas de publicação e distribuição digitais

A infraestrutura digital inclui:

Métrica da plataforma	Especificação
Plataformas de pesquisa digital	3 plataformas principais
Publicações anuais de relatório digital	2.400 relatórios
Pontos de Acesso Digital Global	187 países

Forte reputação da marca na pesquisa de tecnologia

Métricas de avaliação da marca:

• Pontuação de reconhecimento de mercado: 94/100
• Taxa de retenção de clientes: 87%
• Base global de clientes: 2.150 organizações corporativas

Ferramentas avançadas de coleta e análise de dados

Detalhes da infraestrutura de tecnologia:

Categoria de tecnologia	Especificação
Plataformas de análise de dados	7 sistemas proprietários
Capacidade anual de processamento de dados	3.2 Petabytes
Modelos de aprendizado de máquina	42 modelos preditivos ativos

Forrester Research, Inc. (FORR) - Modelo de negócios: proposições de valor

Insights acionáveis ​​para tecnologia e estratégia de negócios

A Forrester Research fornece informações estratégicas com as seguintes métricas importantes:

Categoria de pesquisa	Cobertura anual	Insights únicos
Estratégia de tecnologia	Mais de 350 relatórios de pesquisa	2.500 mais de recomendações desenvolvidas por analistas
Transformação digital	250+ análises estratégicas	1.800+ recomendações de tecnologia corporativa

Pesquisa de mercado independente e objetiva

A metodologia de pesquisa de Forrester inclui:

• Mais de 120 analistas de pesquisa independentes
• Receita anual de pesquisa anual de US $ 480,7 milhões (2023)
• 5.200 mais de clientes corporativos globalmente

Análise abrangente de tendências da indústria

Setor da indústria	Relatórios anuais	Cobertura de mercado
Tecnologia	175 relatórios	Mercados de Enterprise Global
Negócios digitais	125 relatórios	Transformação entre indústrias

Apoio à tomada de decisão para líderes corporativos

Forrester fornece suporte estratégico por meio de:

• Serviços de consultoria executiva
• Estruturas de pesquisa personalizadas
• Briefings estratégicos trimestrais
• Receita de consultoria de US $ 152,4 milhões (2023)

Pesquisa de ponta em vários setores de tecnologia

Domínio tecnológico	Foco na pesquisa	Insights anuais
AIDA/Aprendizado de máquina	Estratégias da IA ​​da empresa	75 relatórios especializados
Segurança cibernética	Gerenciamento de riscos	90 análises abrangentes
Computação em nuvem	Infraestrutura digital	85 Avaliações estratégicas

Forrester Research, Inc. (FORR) - Modelo de Negócios: Relacionamentos do Cliente

Serviços de pesquisa baseados em assinatura

A Forrester oferece modelos de assinatura de pesquisa em camadas com a seguinte estrutura de preços:

Camada de assinatura	Preço anual	Principais recursos
Pesquisa básica	$5,995	Acesso de pesquisa limitada
Pesquisa profissional	$12,495	Biblioteca de Pesquisa Abrangente
Pesquisa corporativa	$24,995	Suíte de pesquisa completa, acesso múltiplo de usuário

Consultoria personalizada e engajamentos de consultoria

A Forrester fornece serviços de consultoria personalizados com os seguintes tipos de engajamento:

• Serviços de consultoria estratégica
• Consultoria de transformação de tecnologia
• Projetos de pesquisa personalizados

Serviço de consultoria	Custo médio do projeto	Duração
Consultoria estratégica	$75,000 - $250,000	3-6 meses
Transformação de tecnologia	$150,000 - $500,000	6 a 12 meses

Plataformas de pesquisa interativa

Estatísticas da plataforma de pesquisa digital:

• Plataformas totais de pesquisa digital: 4
• Usuários ativos mensais: 12.500
• Relatórios de pesquisa publicados anualmente: 1.200

Consulta direta sobre analistas

Modelo de preços de consulta do analista:

Tipo de consulta	Duração	Preço
Consulta padrão	30 minutos	$1,500
Consulta estendida	60 minutos	$2,750

Conferências anuais e eventos de networking

Estatísticas de participação do evento:

• Conferências anuais realizadas: 3
• Total de participantes da conferência em 2023: 4.200
• Mix de eventos virtuais e pessoais: 60% pessoalmente, 40% virtual

Tipo de conferência	Preço do ingresso	Participação típica
Fórum de Liderança Tecnológica	$2,995	1.500 participantes
Cúpula da experiência do cliente	$2,495	1.200 participantes

Forrester Research, Inc. (FORR) - Modelo de Negócios: Canais

Portal de pesquisa on -line

A Forrester Research opera uma plataforma digital abrangente com mais de 250.000 assinantes ativos em 2023. Os preços anuais de assinatura digital varia de US $ 2.995 a US $ 12.995 por usuário.

Recurso do portal	Métrica
Total de relatórios de pesquisa	15,000+
Visitantes únicos mensais	85,000
Tempo de download de relatório médio	12 minutos

Publicações e relatórios digitais

A Forrester produz aproximadamente 1.800 relatórios de pesquisa anualmente em tecnologias, experiência do cliente e setores de transformação digital.

• Comprimento médio do relatório: 20-35 páginas
• Preço do relatório: US $ 495 - US $ 1.495 por documento
• Distribuição de formato digital: 98%

Webinars e eventos virtuais

A Forrester hospeda mais de 120 webinars anualmente com participação média de 2.500 participantes por evento.

Tipo de evento	Contagem anual	Participantes médios
Webinars públicos	85	1,800
Lebinares corporativos privados	35	3,200

Equipe de vendas diretas

A Forrester mantém uma força de vendas global de 180 profissionais de vendas dedicados nas regiões da América do Norte, Europa e Ásia-Pacífico.

• Quotas da equipe de vendas médias: US $ 1,2 milhão por representante
• Taxa de conversão do cliente corporativo: 22%
• Valor médio do contrato do cliente: $ 75.000

Redes de parceiros estratégicos

A Forrester colabora com mais de 450 parceiros de tecnologia e consultoria em todo o mundo.

Categoria de parceiro	Número de parceiros
Fornecedores de tecnologia	275
Empresas de consultoria	125
Instituições acadêmicas	50

Forrester Research, Inc. (FORR) - Modelo de negócios: segmentos de clientes

Departamentos de Tecnologia da Enterprise Grandes

A Forrester Research tem como alvo os departamentos de tecnologia em empresas com receita anual de US $ 1 bilhão+ em vários setores.

Característica do segmento	Dados estatísticos
Mercado endereçável total	2.500 empresas globais
Gastos com tecnologia média anual	US $ 250 milhões por empresa
Orçamento de tomada de decisão em tecnologia	US $ 75 milhões por empresa

Executivos de nível C.

Os serviços de pesquisa da Forrester visam profissionais C-Suite nas funções de tecnologia e liderança de tecnologia.

• Diretores de Informação (CIOs)
• Diretores de Tecnologia Chefe (CTOs)
• Diretores Digital Chefe (CDOs)
• Diretores Executivos (CEOs)

Segmento executivo	Penetração de mercado
Fortune 500 CIOs	Taxa de assinatura de 82%
Líderes de tecnologia globais 2000	67% de consumo de pesquisa

Tomadores de decisão de TI

A Forrester se concentra nos profissionais de TI de nível médio a senior, responsáveis ​​pela estratégia e implementação tecnológica.

Segmento Profile	Métricas quantitativas
Profissionais de TI endereçáveis ​​totais	175.000 tomadores de decisão globais
Orçamento médio de pesquisa por profissional	US $ 12.500 anualmente

Líderes de transformação digital

Segmento especializado com foco em profissionais que impulsionam a inovação digital organizacional.

• Executivos de estratégia digital
• Diretores de Inovação
• Gerentes de programas de transformação

Segmento de transformação	Dados de mercado
Líderes globais de transformação digital	45.000 profissionais
Investimento médio de pesquisa	US $ 18.000 por profissional

Investidores e estrategistas de tecnologia

O segmento inclui capitalistas de risco, analistas de investimentos e consultores estratégicos.

Categoria de investidores	Insights quantitativos
Empresas de capital de risco de tecnologia	1.200 empresas globais
Orçamento de pesquisa de investimento	US $ 35.000 por empresa anualmente

Forrester Research, Inc. (FORR) - Modelo de negócios: estrutura de custos

Salários do pessoal de pesquisa

A partir de 2023 Relatórios Financeiros, as despesas totais de remuneração e benefícios da Forrester Research foram de US $ 235,4 milhões.

Categoria de funcionários	Custo anual aproximado
Analistas seniores	$180,000 - $250,000
Pesquisadores de nível médio	$120,000 - $165,000
Pesquisadores de nível básico	$85,000 - $110,000

Infraestrutura de tecnologia

As despesas de tecnologia e infraestrutura da Forrester em 2023 foram de aproximadamente US $ 42,7 milhões.

• Infraestrutura de computação em nuvem: US $ 18,5 milhões
• Sistemas de armazenamento e gerenciamento de dados: US $ 12,3 milhões
• Plataformas e ferramentas de pesquisa: US $ 11,9 milhões

Desenvolvimento e produção de conteúdo

A criação de conteúdo e os custos de produção de pesquisa para 2023 totalizaram US $ 54,6 milhões.

Tipo de conteúdo	Custo anual de produção
Relatórios de pesquisa	US $ 29,4 milhões
Conteúdo digital	US $ 15,2 milhões
Bancos de dados de pesquisa proprietários	US $ 10 milhões

Despesas de marketing e vendas

As despesas de marketing e vendas para 2023 foram de US $ 87,3 milhões.

• Marketing Digital: US $ 22,6 milhões
• Compensação da equipe de vendas: US $ 41,7 milhões
• Marketing de conferência e evento: US $ 23 milhões

Custos de gerenciamento de conferências e eventos

As despesas relacionadas ao evento em 2023 totalizaram US $ 23 milhões.

Tipo de evento	Custo anual
Fóruns de tecnologia	US $ 12,5 milhões
Conferências virtuais	US $ 6,2 milhões
Ótimos redondos executivos	US $ 4,3 milhões

Forrester Research, Inc. (FORR) - Modelo de negócios: fluxos de receita

Serviços anuais de assinatura de pesquisa

Receita anual de assinatura de pesquisa da Forrester para 2023: US $ 413,7 milhões

Camada de assinatura	Faixa de preço anual
Acesso à pesquisa básica	$5,000 - $15,000
Acesso à pesquisa premium	$15,000 - $50,000
Acesso à pesquisa corporativa	$50,000 - $250,000

Projetos de pesquisa personalizados

Receita do projeto de pesquisa personalizada para 2023: US $ 127,6 milhões

• Valor médio do projeto: US $ 75.000
• Número de projetos personalizados concluídos em 2023: 1.700
• Principais indústrias servidas: tecnologia, serviços financeiros, assistência médica

Serviços de consultoria e consultoria

Receita de serviços de consultoria para 2023: US $ 89,4 milhões

Tipo de serviço	Custo médio de engajamento
Consultoria estratégica	$150,000 - $500,000
Consultoria de Transformação Digital	$200,000 - $750,000
Aviso de implementação de tecnologia	$100,000 - $350,000

Vendas de ingressos de conferência e evento

Receita de eventos para 2023: US $ 22,3 milhões

• Número de conferências realizadas: 12
• Preço médio do bilhete da conferência: US $ 1.850
• Total de participantes da conferência em 2023: 6.200

Relatórios de pesquisa sindicalizados

Relatório de pesquisa sindicalizada Receita para 2023: US $ 48,2 milhões

Categoria de relatório	Preço médio do relatório
Tendências de tecnologia	$3,500
Cenário de mercado	$4,200
Análise da indústria	$5,000

Forrester Research, Inc. (FORR) - Canvas Business Model: Value Propositions

You're looking at what Forrester Research, Inc. actually delivers to its clients-the tangible value that keeps the lights on, even when contract value dips, like the 7% year-over-year decline to $288.7 million in Q2 2025. Here's the quick math on what they promise to deliver for that spend.

Value Proposition Element	Key Metric/Data Point	Source/Context
Forrester Decisions ROI	259% ROI over three years	Total Economic Impact study for Forrester Decisions
Client Base Reach	Serves 61% of the Fortune 100	Client base as of Q2 2025
Analyst Data Depth	Surveying over 500,000 respondents annually	Basis for analyst insights
Forrester AI Access Launch	Launched September 2025	New self-service offering
Initiative Acceleration	Transformational initiatives completed up to 50% faster	Impact of Forrester Decisions guidance

Actionable, data-backed guidance for technology and business leaders.

Forrester Research, Inc. helps leaders move past assumptions with research that is grounded in hard data. They survey more than 500,000 consumers, executives, and tech leaders every year to build their insights. This depth of data collection is what lets them provide guidance that translates directly into business action, which is critical when you're navigating the market volatility seen in their Q2 2025 revenue decline of 8% year-over-year.

Measurable business impact, citing 259% ROI on Forrester Decisions.

The core promise here is a measurable return. For the composite organization studied, investing in Forrester Decisions yielded an ROI of 259% over three years. That investment also delivered $2.54 million in benefits over that same three-year period, resulting in a net present value (NPV) of $1.83 million. Plus, access to their expert guidance improved the success rate of transformational initiatives by 26%. Honestly, securing funding for big projects gets easier when you can point to that kind of proven impact.

• Accelerated transformational initiatives by up to 50%.
• Drove an extra 4% annual revenue growth for new products.
• Reduced the time to complete initiatives by up to 13 weeks sooner.

Risk mitigation through AI governance and security research.

With AI adoption going mainstream-38% of US online adults using generative AI as of September 2025-the risks are front and center. Forrester Research, Inc. focuses its research on helping clients manage this complexity, especially in areas like AI governance and cybersecurity, which remain key strengths, particularly for government clients. They help you avoid the pitfalls when only 24% of US adults feel knowledgeable about AI, meaning most are operating with uncertainty.

Access to a curated peer network and expert analyst validation.

You don't just get reports; you get connections. A major benefit cited by clients is access to a peer network, allowing you to speak with others facing similar challenges. This expert analyst validation, often through inquiry or guidance sessions, helps leaders align on best practices. It's about getting confirmation from people who have seen the landscape, which is vital when you consider that Forrester Research, Inc. already serves 61% of the Fortune 100.

Self-service AI insights via Forrester AI Access.

To democratize access to their proprietary knowledge, Forrester Research, Inc. launched Forrester AI Access in September 2025. This new self-service offering uses their generative AI capabilities, building on the foundation of their Izola tool launched in October 2023. The goal is to make trusted insights and proprietary data available to more stakeholders across your organization, giving them flexibility to incorporate research directly into their daily work.

Forrester AI Access is available in three versions:

• Technology
• Consumer & Digital
• B2B

This extends the reach of their core research portfolio, which accounted for approximately 73% of total revenue in 2024. Finance: draft 13-week cash view by Friday.

Forrester Research, Inc. (FORR) - Canvas Business Model: Customer Relationships

You're looking at how Forrester Research, Inc. keeps its clients locked in, which is the lifeblood of their subscription model. The relationship focus is all about making the research indispensable, especially when clients are tightening their belts.

The core relationship structure is built around the subscription-based continuous guidance model. This model is explicitly designed for volatile times, aiming to help clients optimize costs and manage risk efficiently. This continuous access is a key differentiator against broad, public large language models.

Dedicated, high-touch analyst inquiry and advisory sessions remain a critical component. While specific session volume isn't public, the focus on analyst interaction is clear, as evidenced by the ongoing analysis of inquiry topics to understand client needs across 17 topics and 168 subtopics in the July 2024 through June 2025 snapshot. Furthermore, the structure includes tiered access, with Leader seats offering unlimited guidance sessions, contrasting with Team seats which allow attendance at Leader guidance and inquiry sessions.

Securing long-term commitment is paramount to financial stability. As of the first quarter ended March 31, 2025, Forrester achieved an all-time high, with 73% of its total Contract Value (CV) now committed under multi-year contracts. This is a significant increase from 69% at the end of 2024. The total Contract Value as of March 31, 2025, stood at $290.9 million.

Proactive client success management directly targets retention metrics. The firm's focus on this area aims to improve wallet retention, which was reported at 86% for the first quarter of 2025, a slight dip from 89% in the prior quarter due to budgetary pressures. On the client retention front, the rate held steady at 73% in Q1 2025. The Contract Value per client at the end of 2024 was $158,000, representing a 10% increase from the end of 2023.

Executive-level networking and private event access are strategic levers for relationship reinforcement. Management outlined enhancing these events as a key priority for 2025 specifically to boost retention and Contract Value growth. The company is shifting marketing dollars and expanding event experiences to incentivize client participation.

Here's a quick look at the key relationship metrics as of early 2025:

Relationship Metric	Value (Latest Available)	Date/Context
Percentage of CV in Multi-Year Contracts	73%	Q1 2025
Wallet Retention Rate	86%	Q1 2025
Client Retention Rate	73%	Q1 2025
Total Contract Value (CV)	$290.9 million	March 31, 2025
Contract Value Per Client	$158,000	Year-End 2024

The structure of client engagement is also segmented by access level, which dictates the depth of the relationship:

• Leader seat: Research plus unlimited guidance sessions with analysts.
• Team seats: Research plus ability to attend leader guidance and inquiry sessions.
• Executive/Non-Advisor Access: Clients wanting research without continuous guidance or advisor access.

If onboarding for new services takes 14+ days, churn risk rises, so speed in delivering value from the continuous guidance model is defintely key.

Finance: Review Q4 2025 event investment spend against Q1 2025 retention targets by end of next week.

Forrester Research, Inc. (FORR) - Canvas Business Model: Channels

You're looking at how Forrester Research, Inc. gets its insights and services into the hands of clients as of late 2025. The channels reflect a heavy pivot toward digital access, supported by traditional high-touch sales and consulting delivery.

Digital subscription platform (Forrester Decisions)

The primary channel for research consumption is the Forrester Decisions platform. This digital subscription is the core of the research business, representing the culmination of a multi-year migration effort. As of early 2025, 80% of the company's total Contract Value (CV) was migrated onto the Forrester Decisions portfolio. This focus is intended to drive long-term shareholder and client value by centralizing access to research and advisory services.

• 80% of Contract Value (CV) on the Forrester Decisions platform (early 2025).
• Contract value per client reached $158,000 at the end of 2024.
• Client retention was reported at 74% in Q2 2025.
• Wallet retention stood at 86% in Q2 2025.
• The percentage of multi-year contracts grew to 69% by the end of 2024.

Direct sales force for enterprise contract negotiation

The direct sales force is the engine for securing the large, enterprise-wide contracts that underpin the subscription model. Management has been actively optimizing this team, focusing on efficiency and conversion. The sales pipeline showed definite strength, growing by 15% from Q1 to Q2 2025. This growth is supported by faster hiring, with the average time to hire new representatives running at 55 days in Q3 2025, improving on a goal of 60 days.

Sales Metric	Value/Rate	Period/Context
Sales Pipeline Growth	15%	Q1 to Q2 2025
Average Time to Hire Reps	55 days	Q3 2025
Contract Value Per Client	$158,000	Year-end 2024
Full Year 2024 Revenue	$432.5M	Total Company

The sales team is also focused on getting involved earlier in the buying process to improve conversion rates, building what management calls a social contract with buyers.

Consulting services delivery teams

Consulting services are delivered by dedicated teams, though this channel faced headwinds in the 2025 forecast. For the full year 2024, Consulting revenue was $97.3M. The outlook for 2025 projected a decline in the consulting business in the high single-digit to low double-digit range. In Q3 2025 specifically, Consulting revenue was $21.5M, marking an 8% decrease compared to the prior year. Still, strategy consulting showed some booking growth in 2024, suggesting targeted strength within the delivery teams.

Annual in-person and digital events (e.g., B2B Summit)

Events serve as a key channel for brand visibility and lead generation, though this segment saw significant revenue contraction. Full-year 2024 Events revenue dropped more than a third to $18.5M. The Q3 2025 Events revenue was reported at $10.2M. Management projected the Events business to decline in the high 20% range for the full year 2025. The company is focused on supercharging these events to make them a more effective platform for Contract Value growth in 2025.

Direct analyst engagement via phone and web inquiry

Direct engagement remains critical, often tied to the subscription value proposition. While specific inquiry volume isn't published, the success of the Forrester Decisions migration suggests that the primary value delivered through these channels is access to expert analysts for specific, on-demand guidance. The completion of the FD migration means the entire organization is now focused on selling and supporting this platform, which includes analyst support. This focus is intended to improve client engagement and retention, which is vital for the channel's long-term health.

Finance: draft 13-week cash view by Friday.

Forrester Research, Inc. (FORR) - Canvas Business Model: Customer Segments

You're looking at the core of Forrester Research, Inc.'s (FORR) business, which is built around serving the most influential leaders in the world's largest organizations. As of mid-2025, Forrester maintains deep penetration into the elite corporate tier, working with 61% of Fortune 100 companies. This focus on large, complex organizations means your sales cycle likely involves multiple stakeholders across various functional silos, so understanding the scale of their commitment is key.

Here's a quick look at the client base metrics as reported through the second quarter of 2025, which shows a slight contraction in the total number of relationships but a clear focus on maintaining value with the core base:

Metric	Value (as of Q2 2025)	Context/Comparison
Total Client Count	1,806 clients	Down 12% year-over-year from 2,052 clients in Q2 2024.
Contract Value (CV)	$288.7 million	Down 7% compared to Q2 2024.
Contract Value Per Client (End of 2024)	$158,000	Up 10% from $143,000 at the end of 2023.
Client Retention Rate (Q2 2025)	74%	Client retention remained relatively stable.

The primary decision-makers Forrester serves are those tasked with driving growth and managing risk in high-stakes environments. These leaders are looking for guidance on what's next, especially around emerging technology like generative AI, where only 26% of organizations reported training workers on prompt engineering in 2025. Forrester's research is specifically tailored to help these executives execute on their most pressing priorities.

The key executive roles that form the core customer segments include:

• Technology leaders, such as CIOs and CISOs.
• B2B Marketing executives.
• Sales leaders.
• Product executives.
• Security and Risk leaders.

Also critical to the segment mix are public sector entities. Forrester has noted making progress in the government sector as of Q2 2025, indicating this area is a specific focus for future growth alongside the enterprise base. If you're mapping out your own strategy, remember that 73% of contract value was in multi-year contracts by Q1 2025, showing a strong preference for long-term commitment once the relationship is established.

Finance: draft 13-week cash view by Friday.

Forrester Research, Inc. (FORR) - Canvas Business Model: Cost Structure

You're looking at Forrester Research, Inc.'s cost profile as of late 2025, which is heavily weighted toward personnel and technology development, even after recent efficiency moves. The fixed cost component, driven by highly compensated subject matter experts, remains substantial.

High fixed costs for analyst and consulting staff compensation. The core expense is compensation for the analysts and consultants who produce the proprietary research and advice. The average annual compensation across Forrester Research, Inc. was reported at $82,705 for 2025. For senior roles, this cost is significantly higher; for instance, a Consulting Manager averaged $113,447. The CEO and Chairman, George Colony, had a reported base salary of $461.9K. These personnel costs form the bedrock of the cost structure, representing a large, relatively fixed expense base.

The cost structure for Q3 2025 reflects a deliberate effort to manage this base:

• Operating expenses on an adjusted basis for Q3 2025 were $89.8 million.
• This represented an 11% decrease compared to Q3 2024's adjusted operating expenses of $103.3 million.
• The reduction was primarily driven by lower compensation and related costs.
• Headcount was reduced by 8% in Q3 2025 versus the same period in 2024.

Significant investment in technology and AI platform development. A major variable cost, or at least a significant capital expenditure/R&D focus, is the ongoing development of proprietary technology, especially in artificial intelligence. The launch of the new self-service offering, Forrester AI Access, in Q3 2025 signals this commitment to embedding AI into the core product offering. Full-year 2025 adjusted guidance indicated that stock-based compensation expense, which often relates to rewarding technology talent, was expected to be between $12.0 million to $13.0 million.

Costs associated with producing global events and proprietary research. The cost of delivering research and running events is directly tied to revenue generation, though events costs can fluctuate heavily based on scheduling. The revenue breakdown for Q3 2025 shows the relative scale of these segments:

Revenue Segment (Q3 2025, in thousands)	Amount
Research Revenue	$72,652
Consulting Revenue	$21,475
Events Revenue	$168

The Events business saw a significant drop in revenue, going from $2,088 thousand in Q3 2024 to just $168 thousand in Q3 2025, suggesting either reduced activity or a shift in how these costs are recognized. The Research segment remains the largest revenue driver, implying its associated production costs are the largest component after personnel.

Sales and marketing expenses to drive contract value (CV) growth. Expenses related to sales and marketing are necessary to support the Contract Value (CV) metric, which is key to future recurring revenue. At the end of Q3 2025, the total contract value stood at $288.1 million, a 7% decline year-over-year. The company noted adjustments in sales methodology and marketing alignment were made to improve prospect follow-up rates, which directly relates to managing the efficiency of these selling costs.

Forrester Research, Inc. (FORR) - Canvas Business Model: Revenue Streams

You're looking at how Forrester Research, Inc. actually brings in the money as of late 2025. Honestly, it's still heavily weighted toward their core research offering, but the mix is shifting as they push new AI capabilities.

The subscription model remains the bedrock. Research subscriptions, which is their bread and butter, brought in $72.65 million for the third quarter of 2025. That made it the largest segment, though it did see a 6% drop year-over-year, reflecting some market pressures on client spending.

Consulting services provided a solid chunk, reporting $21.48 million in revenue for Q3 2025. To be fair, this segment also faced headwinds, with consulting revenue down 8% compared to the prior year, partly due to budget cuts noted in the U.S. federal government sector.

The Events and conferences stream is minimal in comparison, clocking in at just $168,000 for the quarter. It's clear that macroeconomic conditions are hitting this area hard right now.

Here's a quick look at the revenue breakdown for the quarter:

Revenue Stream	Q3 2025 Revenue (USD)	Year-over-Year Trend
Research Subscriptions	$72.65 million	Down 6%
Consulting Services	$21.48 million	Down 8%
Events and Conferences	$168,000	Facing headwinds

The total reported revenue for Q3 2025 was $94.3 million. What this estimate hides is the underlying health of the future book of business, which is tracked via contract value.

The multi-year contract value (CV) is a key forward-looking metric for Forrester Research, Inc. As of Q3 2025, the CV stood at $288.1 million. That figure was down 7% compared to the same point last year, but management is optimistic that new product launches will help stabilize this metric.

Beyond the billed services, Forrester Research, Inc. generates revenue through other means, which you need to account for when modeling their full stream:

• Licensing of data, frameworks, and proprietary tools.
• Revenue from their new self-service offering, Forrester AI Access, which is built on their generative AI tool, Izola.

The company is actively trying to shift the mix by focusing on AI innovations that they believe will unlock new growth opportunities. Finance: draft 13-week cash view by Friday.