Groupe de Formule 1 (FWONA): ANSOFF Matrix Analysis [Jan-2025 Mis à jour]

Le groupe de Formule 1 se situe à un moment charnière de transformation stratégique, sur le point de révolutionner le divertissement du sport automobile et l'innovation technologique à travers quatre vecteurs de croissance dynamique. En tirant parti des plates-formes numériques de pointe, des opportunités de marché émergentes et des développements technologiques révolutionnaires, FWONA réinvente l'expérience de course pour un public mondial et averti de la technologie. Des simulations de course de réalité virtuelle immersive aux progrès technologiques axés sur la durabilité, l'organisation se positionne stratégiquement pour capturer Croissance à 360 degrés À travers le divertissement, la technologie et les paysages d'engagement des fans.

Groupe de Formule 1 (FWONA) - Matrice Ansoff: pénétration du marché

Augmenter le téléspectateur mondial par le biais de campagnes de marketing ciblées

En 2022, le public de la télévision mondiale de Formule One a atteint 1,55 milliard de téléspectateurs, ce qui représente une augmentation de 29% par rapport à 2021. Le public moyen en direct par Grand Prix était de 70,3 millions de téléspectateurs. L'avisage de télévision linéaire a diminué de 3%, tandis que l'audience de plate-forme numérique a augmenté de 40%.

Région	Le public télévisé (millions)	Croissance d'une année à l'autre
Europe	552	18%
Amériques	385	22%
Asie-Pacifique	463	35%

Développez les plates-formes de streaming numériques pour capturer les segments d'audience plus jeunes

L'abonnement F1 TV Pro a atteint 252 000 abonnés payés en 2022, avec 63% des abonnés de moins de 35 ans. L'engagement de la plate-forme numérique a augmenté de 42% par rapport à 2021.

• Temps de vision numérique moyen: 47 minutes par session
• Téléchargements d'applications mobiles: 1,2 million en 2022
• Abonnés des médias sociaux: 47,5 millions sur toutes les plateformes

Développer plus d'initiatives d'engagement des fans via les médias sociaux et le contenu interactif

L'engagement des médias sociaux de Formule One a généré 2,7 milliards d'interactions en 2022, Instagram montrant la croissance la plus élevée avec 58% d'une année à l'autre.

Plate-forme	Abonnés (millions)	Taux d'engagement
Instagram	22.4	4.3%
Tiktok	8.6	6.2%
Youtube	12.3	3.7%

Optimiser les expériences du week-end de course pour attirer plus de spectateurs et des participants répétés

La fréquentation totale de la course en 2022 était de 5,7 millions, avec une moyenne de 345 000 spectateurs par Grand Prix. Les revenus des billets ont atteint 487 millions de dollars, une augmentation de 35% par rapport à 2021.

• Prix ​​moyen du billet: 135 $
• Taux de répétition des participants: 47%
• Ventes de forfaits hospitaliers: 126 millions de dollars

Groupe de Formule 1 (FWONA) - Matrice Ansoff: développement du marché

Explorez l'hébergement de courses sur les marchés de sport automobile émergents

La Formule 1 cible les marchés émergents avec des extensions stratégiques de l'emplacement de la course. En 2023, le Formule One a ajouté un Grand Prix de Las Vegas, avec un impact économique estimé à 1,3 milliard de dollars. Le Qatar a rejoint le calendrier F1 en 2021, représentant une entrée importante du marché du Moyen-Orient.

Marché	Impact économique potentiel	Année cible
Inde	Valeur marchande potentielle de 500 millions de dollars	2025
Afrique	Valeur marchande potentielle de 250 millions de dollars	2026

Développer des partenariats stratégiques avec les réseaux régionaux de divertissement sportif

La Formule 1 a établi des partenariats médiatiques clés pour étendre la portée mondiale. ESPN a déclaré 1,4 million de téléspectateurs moyens aux États-Unis pour la saison 2022, soit une augmentation de 28% par rapport à 2021.

• Droits de diffusion ESPN: 75 millions de dollars par an
• Contrat Sky Sports UK: 120 millions de livres sterling par an
• Dazn Streaming Droits au Japon: 50 millions de dollars par an

Créer un contenu et des expériences F1 localisés

Les plates-formes numériques de Formule One ont généré 49 milliards de vues vidéo en 2022, démontrant un engagement mondial important.

Plate-forme	Métriques d'engagement	Taux de croissance
Instagram	26,5 millions d'adeptes	35% d'une année à l'autre
Tiktok	19,2 millions de followers	50% d'une année à l'autre

Développez les événements de Formule 1 dans de nouveaux territoires internationaux

La stratégie d'expansion internationale de Formule One se concentre sur les marchés à forte croissance avec un fort potentiel économique.

• Investissement de Grand Prix saoudien: 1,5 milliard de dollars
• Impact économique du Grand Prix de Miami: 400 millions de dollars par an
• Coûts d'entrée sur le marché prévu: 250 à 500 millions de dollars par emplacement

Groupe de Formule 1 (FWONA) - Matrice Ansoff: développement de produits

Lancez les plates-formes de simulation de course numérique avancées et les concours d'esports

La série Esports F1 a généré 3,5 millions de dollars en prix en 2022. Le concours a attiré 14,5 millions de téléspectateurs mondiaux. Les plateformes officielles de jeu F1 ont rapporté 17,5 millions d'utilisateurs actifs sur les plateformes numériques.

Métrique	Valeur 2022
Prix ​​en eSports	3,5 millions de dollars
Téléspectateurs mondiaux	14,5 millions
Utilisateurs de jeux actifs	17,5 millions

Développer des technologies de course axées sur la durabilité

La Formule 1 a engagé 700 millions de dollars pour développer des technologies de carburant durables. L'objectif est 100% durable du carburant d'ici 2026. La technologie actuelle du moteur hybride réduit les émissions de carbone de 35% par rapport aux générations précédentes.

• Investissement dans des technologies durables: 700 millions de dollars
• Réduction des émissions de carbone: 35%
• Année cible de mise en œuvre du carburant durable: 2026

Créer des produits expérimentés de la course de réalité virtuelle virtuelle immersive

Le marché des courses de réalité virtuelle qui devrait atteindre 2,4 milliards de dollars d'ici 2025. F1 a investi 45 millions de dollars dans les plateformes de développement VR.

Projection du marché VR	Investissement
Taille du marché d'ici 2025	2,4 milliards de dollars
F1 VR Development Investment	45 millions de dollars

Introduire des marchandises de fans innovantes et des offres de contenu de course personnalisées

Les revenus de marchandises de Formule 1 ont atteint 620 millions de dollars en 2022. Les plateformes de personnalisation de contenu en ligne ont généré 180 millions de dollars supplémentaires de revenus d'engagement des ventilateurs.

• Revenus de marchandises: 620 millions de dollars
• Revenus de contenu personnalisés: 180 millions de dollars
• Total des revenus d'engagement des ventilateurs: 800 millions de dollars

Groupe Formule 1 (FWONA) - Matrice Ansoff: diversification

Investissez dans la technologie et les compétitions de course de véhicules autonomes

Le groupe de Formule 1 a investi 25 millions de dollars dans le développement de technologies de course autonome en 2022. Roborace, une série de courses autonomes dédiées, a obtenu 8,2 millions de dollars de financement auprès des investisseurs de la technologie de sport automobile.

Investissement technologique	Montant	Année
R&D de course autonome	$25,000,000	2022
Funding Roborace	$8,200,000	2022

Développer des programmes STEM pédagogiques

Le groupe de Formule 1 a alloué 12,5 millions de dollars aux initiatives éducatives STEM en 2022. 147 partenariats éducatifs ont été créés avec des universités et des institutions techniques.

• Investissement total du programme STEM: 12 500 000 $
• Partenariats universitaires: 147
• Engagement des étudiants: 22 300 étudiants

Créer des académies d'investissement et de formation liées au sport automobile

Le groupe de Formule 1 a lancé 3 académies de formation professionnelle avec un investissement total de 18,7 millions de dollars en 2022.

Type académie	Investissement	Diplômés
Académie de formation technique	$7,200,000	412
Académie d'ingénierie	$6,500,000	356
Académie de gestion	$5,000,000	278

Explorez le divertissement et la production médiatique

Le groupe de Formule 1 a généré 42,3 millions de dollars sur le contenu des médias et du divertissement en 2022. La série «Drive to Survive» de Netflix a contribué 18,6 millions de dollars en revenus de licence.

• Revenus médiatiques totaux: 42 300 000 $
• Licence de contenu en streaming: 18 600 000 $
• Documentaires produits: 7

Formula One Group (FWONA) - Ansoff Matrix: Market Penetration

Market Penetration for Formula One Group (FWONA) focuses on increasing market share within existing markets using current products and services. You're looking to extract maximum revenue and engagement from the established 24-race calendar and the current global fanbase, which now stands at 827 million globally as of the first half of 2025.

The digital objective is clearly defined: pushing the official social media following past the target. The current total social media following across platforms is already at 107.6 million, marking a 21% year-on-year increase. This demonstrates that the digital engine is already running hot, but continued focus on high-engagement platforms like TikTok and Instagram, which delivered $314.7 million in media value in the first half of 2025, is key.

For premium experiences, the Paddock Club remains a critical area, though Q1 2025 saw hospitality and experiences revenue dip 7% year-on-year to $84 million, partially due to reduced Paddock Club activity. This signals an immediate opportunity; for instance, the US Grand Prix promoter noted that Formula One has requested they expand the Paddock Club facilities.

Maximizing revenue from the existing 24-race calendar requires granular pricing strategies. The current structure already supports high-value transactions; for example, single-day tickets for the US Grand Prix race day averaged $1,031 in October 2025. Applying dynamic pricing across all existing race promotion contracts is how you capture more of that attendee value.

Sponsorship value is robust, with the total projected spend across the championship and teams for the 2025 season exceeding US$2.9 billion, representing a 10% YoY increase. Breaking that down, Formula One itself is projected to generate $677 million from its direct sponsorship partnerships in 2025, with team title sponsorship rights accounting for a combined $433.42 million this season.

The US market represents a massive conversion opportunity. The US fanbase reached 52 million in 2024/2025. The intent to convert this audience into track attendees is high, as 73% of US-based participants in the 2025 Global F1 Fan Survey plan to attend a race in the future. Turning that intent into ticket sales is the core of this penetration strategy.

Here are the key metrics underpinning the Market Penetration strategy:

Metric	2025 Figure/Target	Context
Total Projected Sponsorship Value	US$2.9 billion	Total spend across F1 and teams for the 2025 season.
F1 Direct Sponsorship Revenue	$677 million	Projected revenue for the series itself from sponsorship partnerships in 2025.
US Fan Base Size	52 million	The size of the Formula One fanbase in the United States.
US Fan Race Attendance Intent	73%	Percentage of US fans planning to attend a race in the future.
Total Social Media Following	107.6 million	The current official social media following, which is the target to surpass.
2025 Race Calendar Size	24 races	The number of events on the current season calendar.
Q1 2025 Hospitality Revenue	$84 million	Revenue from hospitality and experiences, which saw a 7% YoY decline.

Focusing on the existing assets means optimizing pricing and experience quality across the board. Consider the revenue potential from the existing fan base:

• Convert 73% of the 52 million US fans into ticket buyers.
• Drive engagement to maintain the 21% YoY social media growth rate.
• Increase Paddock Club attendance to reverse the Q1 7% revenue decline in hospitality.
• Maximize per-race revenue using dynamic pricing, building on Sunday race ticket averages like $1,031 seen at the US GP.
• Deepen sponsorship value, which is already projected at $2.9 billion for 2025.

The team payments component of revenue is also tied to the calendar; team payments in Q1 2025 were $114 million, down from $163 million in Q1 2024, reflecting the one fewer race held in that quarter. This shows how race count directly impacts a key financial lever.

For digital engagement, the first two races of 2025 generated significant interaction:

• Australian Grand Prix official social accounts surpassed 56.7 million interactions.
• Chinese Grand Prix official social accounts reached 55.6 million engagements.

Finance: finalize the 2026 dynamic pricing model assumptions by end-of-quarter.

Formula One Group (FWONA) - Ansoff Matrix: Market Development

The Formula One Group is actively pursuing Market Development by expanding its geographic footprint and deepening engagement in existing and new territories.

Expansion into new regions is evidenced by ongoing discussions for a race in Africa, a continent not visited since the 1993 Grand Prix. Rwanda has formally bid to host a Formula One Grand Prix, with a potential race at a new circuit near Bugesera International Airport. South Africa is also pursuing a ten-year contract, targeting a start in either 2026 or 2027. Southeast Asia remains an underserved area, with Thailand noted as a likely candidate for a future schedule addition.

The China market shows significant recent momentum, leading global growth with a +39% increase in fans over the last 12 months, as reported in March 2025. This growth provides a strong foundation for new commercial deals, building upon the sport's global fanbase of 826.5 million as of March 2025.

Fan immersion is being expanded through non-race venue activations. The F1 Exhibition model is seeing global deployment, with the Las Vegas F1 X experience debuting in Spring 2025, and an F1 Exhibition planned for Madrid in 2026.

European growth is being anchored by the introduction of the new Spanish Grand Prix in Madrid starting in the 2026 season, secured through a deal running until 2035. The semi-permanent circuit will be 5.47km long, featuring 20 corners. This venue is projected to generate €450 million in annual revenue for Madrid and create 8,200 jobs. The projected daily capacity is 110,000 fans, with plans to increase this to 140,000 per day within the first half of the agreement.

Targeting territories with high fan growth but low current penetration involves assessing media rights renewals in key markets. The US market saw its fan base grow to 22% in 2024, up from 19% in 2023. The current US broadcast rights deal on ESPN expires after the 2025 season, with Formula One Group reportedly seeking between $160 million and $180 million annually, an increase from the current estimated fee of $90 million per year. The 2024 schedule reached 1.6 billion TV viewers globally.

Key metrics supporting Market Development initiatives include:

Market/Metric	Value/Amount	Year/Date Reference
Global Fanbase	826.5 million	March 2025
China Fan Growth	+39%	Last 12 months ending March 2025
US Fan Base Penetration	22%	2024
Projected Annual Revenue (Madrid GP)	€450 million	Per Year
Projected Jobs Created (Madrid GP)	8,200	Per Year
Projected US Rights Fee Sought	$160 million to $180 million	For post-2025 deal
Current US Rights Fee Estimate	$90 million	Per year
Global TV Viewers Reached	1.6 billion	2024 Schedule

Opportunities for new venue and market activation include:

• New Race Venue Consideration: Rwanda, South Africa, Thailand
• New Race Start Target Years: 2026 or 2027
• New Race Venue Launch Year: 2026 (Madrid)
• F1 Exhibition Launch Cities: Las Vegas (Spring 2025), Madrid (2026)
• US Broadcast Rights Expiration: After 2025 season

Formula One Group (FWONA) - Ansoff Matrix: Product Development

You're looking at how Formula One Group is pushing new offerings across its fan base, which is now showing strong daily engagement with 61% of fans interacting with F1 content every day.

For premium digital products, the growth in F1 TV subscriptions is a key indicator, as media rights revenue increased in the first six months of 2025 due to these subscriptions and one-time revenue from the F1 movie release. In the United States, 70% of Gen Z respondents engage with F1 content daily, showing a strong appetite for always-on digital delivery.

To create more immersive, high-end experiences, you can see the cost side of this push; Other F1 revenue in the first half of 2025 saw higher hospitality costs, primarily driven by increased Paddock Club attendance.

The expansion of the F1 ACADEMY series is a clear product development play, given that 42% of female fans already follow the series. This all-female development series is already the second-most-watched series after Formula 1 itself.

Producing more blockbuster content is validated by the success of the recent film; 'F1: The Movie' grossed a worldwide total of $631.4 million against a budget estimated between $200-300 million. This success also contributed to media rights revenue growth in the second quarter of 2025.

Launching new licensed merchandise lines is also a focus, with Formula One Group taking licensing more seriously, including deals with Lego and Mattel. The luxury focus is cemented by the ten-year global partnership with LVMH, which began in 2025. This deal is reportedly worth $150 million per season, potentially totaling $1.5 billion over the contract term.

Here's a quick look at the financial backdrop and the movie's performance:

Metric	Value (2025 Data)	Source Context
Formula One Group Q3 Revenue	$1.085 billion	Up from $911 million in Q3 2024
Formula One Group Q3 Adjusted OIBDA	$297 million	Increase from $207 million in Q3 2024
Consolidated Cash & Equivalents (Sept 30, 2025)	$1.588 billion	Total cash position
F1: The Movie Worldwide Gross	$631.4 million	As of September 2025
F1: The Movie Estimated Budget	$200-300 million	Against which the gross was achieved
LVMH Partnership Annual Value (Reported)	$150 million per season	Part of the ten-year deal starting in 2025

The luxury focus involves specific activations:

• Louis Vuitton is crafting bespoke trophy trunks for major Grand Prix circuits.
• TAG Heuer is expected to replace Rolex as the official timepiece of Formula One.
• Moët Hennessy is on board as the series' official champagne.

The overall content engagement is high, with 23% of surveyed fans following F1 Academy generally.

You should review the Q2 2025 revenue breakdown, where Other F1 revenue growth was driven by increased revenue from licensing, which supports this product development strategy.

Finance: map Q4 2025 expected licensing revenue contribution by Friday.

Formula One Group (FWONA) - Ansoff Matrix: Diversification

You're looking at the hard numbers behind Formula One Group (FWONA) pushing beyond its core product, which is smart given the growth trajectory.

Integrating and cross-promoting the newly acquired MotoGP series is a major diversification move. The enterprise value for the acquisition of Dorna Sports, the commercial rights holder, was set at €4.2 billion (or US$4.5 billion initially). Dorna's 2023 revenue was €483 million. The goal is to expand MotoGP's reach, building on its existing global footprint which, in 2024, included 1.6 billion cumulative TV viewers and 97 million social media followers. The 2025 calendar is set for 22 races, up from 20 in the prior year.

Here's a quick comparison of the two major motorsport assets as of recent reporting:

Metric	Formula One Group (FWONA) - F1	MotoGP (Dorna)
Latest Reported Annual Revenue (Approx.)	$3.65B (FY 2024)	€483 million (2023)
Latest Reported LTM Revenue (Approx.)	$3.87B (LTM to Q2 2025)	EUR 220 million (H1 2025)
Reported Attendance (Latest Full Year)	6.5 million (2024), up 9%	6.5 million (2024), up 9%
Cumulative TV Viewers (Latest Full Year)	1.6 billion (2024)	1.6 billion (2024)
Acquisition Enterprise Value	N/A	€4.2 billion

Launching a B2B sustainability consulting service is anchored by the commitment to run on 100% sustainable fuel starting in 2026. This is part of the broader goal for Formula One Group to be Net Zero Carbon by 2030. The technology is complex, with early projections suggesting the new fuel could cost teams between $10-12 million annually, up from the current $3-4 million per team. The current F1 fuel blend in early 2025 is E10, which is 10% renewable ethanol.

The technical development provides a clear, high-value consulting proposition:

• The 2026 fuel is a 'drop-in' solution usable in most existing road cars.
• The fuel is designed to be carbon-neutral, meaning carbon emitted equals carbon utilized in production.
• Current F2 and F3 cars are already running on 100% Advanced Sustainable Fuels as a testbed.
• The projected cost per litre for the 2026 fuel is estimated to jump to $170-$225.

Investing in permanent entertainment ventures beyond the Las Vegas Grand Prix Plaza shows a commitment to physical experiences. The rental income attributed to the Las Vegas Grand Prix Plaza (GPP) was $6 million in Q1 2025 and $12 million in Q2 2025. Total F1 Capital Expenditure (CapEx) year-to-date in Q1 2025 was $33 million, with slightly less than $20 million specifically for GPP activations. Other F1 revenue, which captures hospitality and race day experiences, has more than doubled between 2017 and 2024.

Creating a new, lower-cost, regional racing series to feed the F1 talent pipeline is a logical step to control development costs and talent acquisition. While specific numbers for a new series aren't public, the existing feeder series context is telling. For instance, the development of the 2022 Next Gen F1 car was informed by simulations run on the AWS cloud, which contributed to regulations enabling 30% more overtakes since 2022.

Developing a non-racing, high-tech event series leverages the existing partnership with AWS. During a typical race weekend, AWS processes more than 5 billion data points, equating to about 500 terabytes of data. Each car generates over 1 million data points per second. The F1 Insights portfolio, launched in 2018 with 3 data points, now has 20 analytical points for live TV broadcasts. Furthermore, the new StatBot uses generative AI to query historical race data dating back to 1950. Finance: draft 13-week cash view by Friday.