Formel-1-Gruppe (FWONA): ANSOFF-Matrixanalyse

Die Formel-1-Gruppe befindet sich in einem entscheidenden Moment der strategischen Transformation und ist bereit, Motorsportunterhaltung und technologische Innovation in vier dynamischen Wachstumsvektoren zu revolutionieren. Durch die Nutzung modernster digitaler Plattformen, neuer Marktchancen und bahnbrechender technologischer Entwicklungen erfindet FWONA das Rennerlebnis für ein globales, technikaffines Publikum neu. Von immersiven Virtual-Reality-Rennsimulationen bis hin zu nachhaltigkeitsorientierten technologischen Fortschritten positioniert sich das Unternehmen strategisch, um Erfolg zu haben 360-Grad-Wachstum in den Bereichen Unterhaltung, Technologie und Fan-Engagement.

Formel-1-Gruppe (FWONA) – Ansoff-Matrix: Marktdurchdringung

Erhöhen Sie die globale Fernsehzuschauerzahl durch gezielte Marketingkampagnen

Im Jahr 2022 erreichte das weltweite TV-Publikum der Formel 1 1,55 Milliarden Zuschauer, was einem Anstieg von 29 % gegenüber 2021 entspricht. Das durchschnittliche Live-Publikum pro Grand Prix betrug 70,3 Millionen Zuschauer. Die Zuschauerzahlen im linearen Fernsehen gingen um 3 % zurück, während die Zuschauerzahlen auf digitalen Plattformen um 40 % stiegen.

Region	Fernsehzuschauerzahl (Millionen)	Wachstum im Jahresvergleich
Europa	552	18%
Amerika	385	22%
Asien-Pazifik	463	35%

Erweitern Sie digitale Streaming-Plattformen, um jüngere Zielgruppensegmente zu erreichen

Das F1 TV Pro-Abonnement erreichte im Jahr 2022 252.000 zahlende Abonnenten, wobei 63 % der Abonnenten unter 35 Jahre alt waren. Das Engagement auf digitalen Plattformen stieg im Vergleich zu 2021 um 42 %.

• Durchschnittliche digitale Betrachtungszeit: 47 Minuten pro Sitzung
• Downloads mobiler Apps: 1,2 Millionen im Jahr 2022
• Social-Media-Follower: 47,5 Millionen auf allen Plattformen

Entwickeln Sie mehr Fan-Engagement-Initiativen durch soziale Medien und interaktive Inhalte

Das Social-Media-Engagement der Formel 1 generierte im Jahr 2022 2,7 Milliarden Interaktionen, wobei Instagram mit 58 % im Jahresvergleich das höchste Wachstum verzeichnete.

Plattform	Follower (Millionen)	Engagement-Rate
Instagram	22.4	4.3%
TikTok	8.6	6.2%
YouTube	12.3	3.7%

Optimieren Sie die Erlebnisse am Rennwochenende, um mehr Zuschauer und Stammgäste anzulocken

Die Gesamtzahl der Rennbesucher im Jahr 2022 betrug 5,7 Millionen, mit einem Durchschnitt von 345.000 Zuschauern pro Grand Prix. Die Ticketeinnahmen erreichten 487 Millionen US-Dollar, ein Anstieg von 35 % gegenüber 2021.

• Durchschnittlicher Ticketpreis: 135 $
• Wiederholungsquote: 47 %
• Umsatz mit Hospitality-Paketen: 126 Millionen US-Dollar

Formel-1-Gruppe (FWONA) – Ansoff-Matrix: Marktentwicklung

Entdecken Sie die Ausrichtung von Rennen in aufstrebenden Motorsportmärkten

Die Formel 1 zielt mit strategischen Rennstandorterweiterungen auf aufstrebende Märkte ab. Im Jahr 2023 fügte die Formel 1 einen Grand Prix von Las Vegas hinzu, mit geschätzten wirtschaftlichen Auswirkungen von 1,3 Milliarden US-Dollar. Katar trat 2021 dem F1-Kalender bei und markierte damit einen bedeutenden Markteintritt im Nahen Osten.

Markt	Mögliche wirtschaftliche Auswirkungen	Zieljahr
Indien	500 Millionen US-Dollar potenzieller Marktwert	2025
Afrika	250 Millionen US-Dollar potenzieller Marktwert	2026

Entwickeln Sie strategische Partnerschaften mit regionalen Sportunterhaltungsnetzwerken

Die Formel 1 hat wichtige Medienpartnerschaften geschlossen, um die globale Reichweite zu vergrößern. ESPN meldete für die Saison 2022 durchschnittlich 1,4 Millionen Zuschauer in den Vereinigten Staaten, was einem Anstieg von 28 % gegenüber 2021 entspricht.

• ESPN-Übertragungsrechte: 75 Millionen US-Dollar pro Jahr
• Vertrag mit Sky Sports UK: 120 Millionen Pfund pro Jahr
• DAZN-Streaming-Rechte in Japan: 50 Millionen US-Dollar pro Jahr

Erstellen Sie lokalisierte F1-Inhalte und -Erlebnisse

Die digitalen Plattformen der Formel 1 generierten im Jahr 2022 49 Milliarden Videoaufrufe und demonstrierten damit ein erhebliches globales Engagement.

Plattform	Engagement-Kennzahlen	Wachstumsrate
Instagram	26,5 Millionen Follower	35 % im Jahresvergleich
TikTok	19,2 Millionen Follower	50 % im Jahresvergleich

Erweitern Sie Formel-1-Events in neue internationale Gebiete

Die internationale Expansionsstrategie der Formel 1 konzentriert sich auf wachstumsstarke Märkte mit starkem Wirtschaftspotenzial.

• Investition in den Großen Preis von Saudi-Arabien: 1,5 Milliarden US-Dollar
• Wirtschaftliche Auswirkungen des Grand Prix von Miami: 400 Millionen US-Dollar pro Jahr
• Voraussichtliche Kosten für den Markteintritt: 250–500 Millionen US-Dollar pro Standort

Formel-1-Gruppe (FWONA) – Ansoff-Matrix: Produktentwicklung

Starten Sie fortschrittliche digitale Rennsimulationsplattformen und Esport-Wettbewerbe

Die F1 Esports Series generierte im Jahr 2022 ein Preisgeld von 3,5 Millionen US-Dollar. Der Wettbewerb zog weltweit 14,5 Millionen Zuschauer an. Offizielle F1-Gaming-Plattformen meldeten 17,5 Millionen aktive Nutzer auf allen digitalen Plattformen.

Metrisch	Wert 2022
Esports-Preisgeld	3,5 Millionen Dollar
Globale Zuschauer	14,5 Millionen
Aktive Gaming-Benutzer	17,5 Millionen

Entwickeln Sie nachhaltigkeitsorientierte Renntechnologien

Die Formel 1 hat 700 Millionen US-Dollar für die Entwicklung nachhaltiger Kraftstofftechnologien bereitgestellt. Ziel ist es, bis 2026 100 % nachhaltigen Kraftstoff zu verwenden. Die aktuelle Hybridmotorentechnologie reduziert die Kohlenstoffemissionen im Vergleich zu früheren Generationen um 35 %.

• Investition in nachhaltige Technologien: 700 Millionen US-Dollar
• Reduzierung der CO2-Emissionen: 35 %
• Zieljahr für die Umsetzung nachhaltiger Kraftstoffe: 2026

Erstellen Sie immersive Virtual-Reality-Rennerlebnisprodukte

Der Virtual-Reality-Rennmarkt soll bis 2025 ein Volumen von 2,4 Milliarden US-Dollar erreichen. F1 hat 45 Millionen US-Dollar in VR-Entwicklungsplattformen investiert.

VR-Marktprognose	Investition
Marktgröße bis 2025	2,4 Milliarden US-Dollar
Investition in die F1-VR-Entwicklung	45 Millionen Dollar

Einführung innovativer Fanartikel und personalisierter Renninhaltsangebote

Der Merchandise-Umsatz der Formel 1 erreichte im Jahr 2022 620 Millionen US-Dollar. Plattformen zur Personalisierung von Online-Inhalten generierten zusätzliche 180 Millionen US-Dollar an Einnahmen aus dem Fan-Engagement.

• Merchandise-Umsatz: 620 Millionen US-Dollar
• Umsatz mit personalisierten Inhalten: 180 Millionen US-Dollar
• Gesamteinnahmen aus Fan-Engagement: 800 Millionen US-Dollar

Formel-1-Gruppe (FWONA) – Ansoff-Matrix: Diversifizierung

Investieren Sie in autonome Fahrzeugrenntechnologie und Wettbewerbe

Die Formel-1-Gruppe investierte im Jahr 2022 25 Millionen US-Dollar in die Entwicklung autonomer Renntechnologie. Roborace, eine spezielle autonome Rennserie, sicherte sich 8,2 Millionen US-Dollar an Finanzmitteln von Motorsport-Technologieinvestoren.

Technologieinvestitionen	Betrag	Jahr
Forschung und Entwicklung im autonomen Rennsport	$25,000,000	2022
Roborace-Finanzierung	$8,200,000	2022

Entwickeln Sie pädagogische MINT-Programme

Die Formula One Group hat im Jahr 2022 12,5 Millionen US-Dollar für MINT-Bildungsinitiativen bereitgestellt. Es wurden 147 Bildungspartnerschaften mit Universitäten und technischen Einrichtungen geschlossen.

• Gesamtinvestition in das MINT-Programm: 12.500.000 USD
• Hochschulpartnerschaften: 147
• Studentenengagement: 22.300 Studenten

Schaffen Sie rennsportbezogene Investitions- und Trainingsakademien

Die Formula One Group hat im Jahr 2022 drei professionelle Trainingsakademien mit einer Gesamtinvestition von 18,7 Millionen US-Dollar eröffnet.

Akademietyp	Investition	Absolventen
Akademie für technische Ausbildung	$7,200,000	412
Ingenieurakademie	$6,500,000	356
Management-Akademie	$5,000,000	278

Entdecken Sie Unterhaltung und Medienproduktion

Der Formel-1-Konzern erwirtschaftete im Jahr 2022 42,3 Millionen US-Dollar mit Medien- und Unterhaltungsinhalten. Die Netflix-Serie „Drive to Survive“ trug 18,6 Millionen US-Dollar zu Lizenzeinnahmen bei.

• Gesamter Medienumsatz: 42.300.000 US-Dollar
• Lizenzierung von Streaming-Inhalten: 18.600.000 US-Dollar
• Produzierte Dokumentarfilme: 7

Formula One Group (FWONA) - Ansoff Matrix: Market Penetration

Market Penetration for Formula One Group (FWONA) focuses on increasing market share within existing markets using current products and services. You're looking to extract maximum revenue and engagement from the established 24-race calendar and the current global fanbase, which now stands at 827 million globally as of the first half of 2025.

The digital objective is clearly defined: pushing the official social media following past the target. The current total social media following across platforms is already at 107.6 million, marking a 21% year-on-year increase. This demonstrates that the digital engine is already running hot, but continued focus on high-engagement platforms like TikTok and Instagram, which delivered $314.7 million in media value in the first half of 2025, is key.

For premium experiences, the Paddock Club remains a critical area, though Q1 2025 saw hospitality and experiences revenue dip 7% year-on-year to $84 million, partially due to reduced Paddock Club activity. This signals an immediate opportunity; for instance, the US Grand Prix promoter noted that Formula One has requested they expand the Paddock Club facilities.

Maximizing revenue from the existing 24-race calendar requires granular pricing strategies. The current structure already supports high-value transactions; for example, single-day tickets for the US Grand Prix race day averaged $1,031 in October 2025. Applying dynamic pricing across all existing race promotion contracts is how you capture more of that attendee value.

Sponsorship value is robust, with the total projected spend across the championship and teams for the 2025 season exceeding US$2.9 billion, representing a 10% YoY increase. Breaking that down, Formula One itself is projected to generate $677 million from its direct sponsorship partnerships in 2025, with team title sponsorship rights accounting for a combined $433.42 million this season.

The US market represents a massive conversion opportunity. The US fanbase reached 52 million in 2024/2025. The intent to convert this audience into track attendees is high, as 73% of US-based participants in the 2025 Global F1 Fan Survey plan to attend a race in the future. Turning that intent into ticket sales is the core of this penetration strategy.

Here are the key metrics underpinning the Market Penetration strategy:

Metric	2025 Figure/Target	Context
Total Projected Sponsorship Value	US$2.9 billion	Total spend across F1 and teams for the 2025 season.
F1 Direct Sponsorship Revenue	$677 million	Projected revenue for the series itself from sponsorship partnerships in 2025.
US Fan Base Size	52 million	The size of the Formula One fanbase in the United States.
US Fan Race Attendance Intent	73%	Percentage of US fans planning to attend a race in the future.
Total Social Media Following	107.6 million	The current official social media following, which is the target to surpass.
2025 Race Calendar Size	24 races	The number of events on the current season calendar.
Q1 2025 Hospitality Revenue	$84 million	Revenue from hospitality and experiences, which saw a 7% YoY decline.

Focusing on the existing assets means optimizing pricing and experience quality across the board. Consider the revenue potential from the existing fan base:

• Convert 73% of the 52 million US fans into ticket buyers.
• Drive engagement to maintain the 21% YoY social media growth rate.
• Increase Paddock Club attendance to reverse the Q1 7% revenue decline in hospitality.
• Maximize per-race revenue using dynamic pricing, building on Sunday race ticket averages like $1,031 seen at the US GP.
• Deepen sponsorship value, which is already projected at $2.9 billion for 2025.

The team payments component of revenue is also tied to the calendar; team payments in Q1 2025 were $114 million, down from $163 million in Q1 2024, reflecting the one fewer race held in that quarter. This shows how race count directly impacts a key financial lever.

For digital engagement, the first two races of 2025 generated significant interaction:

• Australian Grand Prix official social accounts surpassed 56.7 million interactions.
• Chinese Grand Prix official social accounts reached 55.6 million engagements.

Finance: finalize the 2026 dynamic pricing model assumptions by end-of-quarter.

Formula One Group (FWONA) - Ansoff Matrix: Market Development

The Formula One Group is actively pursuing Market Development by expanding its geographic footprint and deepening engagement in existing and new territories.

Expansion into new regions is evidenced by ongoing discussions for a race in Africa, a continent not visited since the 1993 Grand Prix. Rwanda has formally bid to host a Formula One Grand Prix, with a potential race at a new circuit near Bugesera International Airport. South Africa is also pursuing a ten-year contract, targeting a start in either 2026 or 2027. Southeast Asia remains an underserved area, with Thailand noted as a likely candidate for a future schedule addition.

The China market shows significant recent momentum, leading global growth with a +39% increase in fans over the last 12 months, as reported in March 2025. This growth provides a strong foundation for new commercial deals, building upon the sport's global fanbase of 826.5 million as of March 2025.

Fan immersion is being expanded through non-race venue activations. The F1 Exhibition model is seeing global deployment, with the Las Vegas F1 X experience debuting in Spring 2025, and an F1 Exhibition planned for Madrid in 2026.

European growth is being anchored by the introduction of the new Spanish Grand Prix in Madrid starting in the 2026 season, secured through a deal running until 2035. The semi-permanent circuit will be 5.47km long, featuring 20 corners. This venue is projected to generate €450 million in annual revenue for Madrid and create 8,200 jobs. The projected daily capacity is 110,000 fans, with plans to increase this to 140,000 per day within the first half of the agreement.

Targeting territories with high fan growth but low current penetration involves assessing media rights renewals in key markets. The US market saw its fan base grow to 22% in 2024, up from 19% in 2023. The current US broadcast rights deal on ESPN expires after the 2025 season, with Formula One Group reportedly seeking between $160 million and $180 million annually, an increase from the current estimated fee of $90 million per year. The 2024 schedule reached 1.6 billion TV viewers globally.

Key metrics supporting Market Development initiatives include:

Market/Metric	Value/Amount	Year/Date Reference
Global Fanbase	826.5 million	March 2025
China Fan Growth	+39%	Last 12 months ending March 2025
US Fan Base Penetration	22%	2024
Projected Annual Revenue (Madrid GP)	€450 million	Per Year
Projected Jobs Created (Madrid GP)	8,200	Per Year
Projected US Rights Fee Sought	$160 million to $180 million	For post-2025 deal
Current US Rights Fee Estimate	$90 million	Per year
Global TV Viewers Reached	1.6 billion	2024 Schedule

Opportunities for new venue and market activation include:

• New Race Venue Consideration: Rwanda, South Africa, Thailand
• New Race Start Target Years: 2026 or 2027
• New Race Venue Launch Year: 2026 (Madrid)
• F1 Exhibition Launch Cities: Las Vegas (Spring 2025), Madrid (2026)
• US Broadcast Rights Expiration: After 2025 season

Formula One Group (FWONA) - Ansoff Matrix: Product Development

You're looking at how Formula One Group is pushing new offerings across its fan base, which is now showing strong daily engagement with 61% of fans interacting with F1 content every day.

For premium digital products, the growth in F1 TV subscriptions is a key indicator, as media rights revenue increased in the first six months of 2025 due to these subscriptions and one-time revenue from the F1 movie release. In the United States, 70% of Gen Z respondents engage with F1 content daily, showing a strong appetite for always-on digital delivery.

To create more immersive, high-end experiences, you can see the cost side of this push; Other F1 revenue in the first half of 2025 saw higher hospitality costs, primarily driven by increased Paddock Club attendance.

The expansion of the F1 ACADEMY series is a clear product development play, given that 42% of female fans already follow the series. This all-female development series is already the second-most-watched series after Formula 1 itself.

Producing more blockbuster content is validated by the success of the recent film; 'F1: The Movie' grossed a worldwide total of $631.4 million against a budget estimated between $200-300 million. This success also contributed to media rights revenue growth in the second quarter of 2025.

Launching new licensed merchandise lines is also a focus, with Formula One Group taking licensing more seriously, including deals with Lego and Mattel. The luxury focus is cemented by the ten-year global partnership with LVMH, which began in 2025. This deal is reportedly worth $150 million per season, potentially totaling $1.5 billion over the contract term.

Here's a quick look at the financial backdrop and the movie's performance:

Metric	Value (2025 Data)	Source Context
Formula One Group Q3 Revenue	$1.085 billion	Up from $911 million in Q3 2024
Formula One Group Q3 Adjusted OIBDA	$297 million	Increase from $207 million in Q3 2024
Consolidated Cash & Equivalents (Sept 30, 2025)	$1.588 billion	Total cash position
F1: The Movie Worldwide Gross	$631.4 million	As of September 2025
F1: The Movie Estimated Budget	$200-300 million	Against which the gross was achieved
LVMH Partnership Annual Value (Reported)	$150 million per season	Part of the ten-year deal starting in 2025

The luxury focus involves specific activations:

• Louis Vuitton is crafting bespoke trophy trunks for major Grand Prix circuits.
• TAG Heuer is expected to replace Rolex as the official timepiece of Formula One.
• Moët Hennessy is on board as the series' official champagne.

The overall content engagement is high, with 23% of surveyed fans following F1 Academy generally.

You should review the Q2 2025 revenue breakdown, where Other F1 revenue growth was driven by increased revenue from licensing, which supports this product development strategy.

Finance: map Q4 2025 expected licensing revenue contribution by Friday.

Formula One Group (FWONA) - Ansoff Matrix: Diversification

You're looking at the hard numbers behind Formula One Group (FWONA) pushing beyond its core product, which is smart given the growth trajectory.

Integrating and cross-promoting the newly acquired MotoGP series is a major diversification move. The enterprise value for the acquisition of Dorna Sports, the commercial rights holder, was set at €4.2 billion (or US$4.5 billion initially). Dorna's 2023 revenue was €483 million. The goal is to expand MotoGP's reach, building on its existing global footprint which, in 2024, included 1.6 billion cumulative TV viewers and 97 million social media followers. The 2025 calendar is set for 22 races, up from 20 in the prior year.

Here's a quick comparison of the two major motorsport assets as of recent reporting:

Metric	Formula One Group (FWONA) - F1	MotoGP (Dorna)
Latest Reported Annual Revenue (Approx.)	$3.65B (FY 2024)	€483 million (2023)
Latest Reported LTM Revenue (Approx.)	$3.87B (LTM to Q2 2025)	EUR 220 million (H1 2025)
Reported Attendance (Latest Full Year)	6.5 million (2024), up 9%	6.5 million (2024), up 9%
Cumulative TV Viewers (Latest Full Year)	1.6 billion (2024)	1.6 billion (2024)
Acquisition Enterprise Value	N/A	€4.2 billion

Launching a B2B sustainability consulting service is anchored by the commitment to run on 100% sustainable fuel starting in 2026. This is part of the broader goal for Formula One Group to be Net Zero Carbon by 2030. The technology is complex, with early projections suggesting the new fuel could cost teams between $10-12 million annually, up from the current $3-4 million per team. The current F1 fuel blend in early 2025 is E10, which is 10% renewable ethanol.

The technical development provides a clear, high-value consulting proposition:

• The 2026 fuel is a 'drop-in' solution usable in most existing road cars.
• The fuel is designed to be carbon-neutral, meaning carbon emitted equals carbon utilized in production.
• Current F2 and F3 cars are already running on 100% Advanced Sustainable Fuels as a testbed.
• The projected cost per litre for the 2026 fuel is estimated to jump to $170-$225.

Investing in permanent entertainment ventures beyond the Las Vegas Grand Prix Plaza shows a commitment to physical experiences. The rental income attributed to the Las Vegas Grand Prix Plaza (GPP) was $6 million in Q1 2025 and $12 million in Q2 2025. Total F1 Capital Expenditure (CapEx) year-to-date in Q1 2025 was $33 million, with slightly less than $20 million specifically for GPP activations. Other F1 revenue, which captures hospitality and race day experiences, has more than doubled between 2017 and 2024.

Creating a new, lower-cost, regional racing series to feed the F1 talent pipeline is a logical step to control development costs and talent acquisition. While specific numbers for a new series aren't public, the existing feeder series context is telling. For instance, the development of the 2022 Next Gen F1 car was informed by simulations run on the AWS cloud, which contributed to regulations enabling 30% more overtakes since 2022.

Developing a non-racing, high-tech event series leverages the existing partnership with AWS. During a typical race weekend, AWS processes more than 5 billion data points, equating to about 500 terabytes of data. Each car generates over 1 million data points per second. The F1 Insights portfolio, launched in 2018 with 3 data points, now has 20 analytical points for live TV broadcasts. Furthermore, the new StatBot uses generative AI to query historical race data dating back to 1950. Finance: draft 13-week cash view by Friday.