Groupe de Formule 1 (FWONA): Canvas du modèle d'entreprise [Jan-2025 Mise à jour]

Plongez dans le monde du groupe de Formule 1 à indice d'octane élevé (FWONA), où le sport automobile répond à une stratégie commerciale de pointe. Cette centrale de divertissement mondiale transforme la course d'un simple sport en une entreprise sophistiquée des médias et de la technologie, tirant parti de À 360 degrés Engagement sur les plates-formes numériques, les réseaux de radiodiffusion et les circuits internationaux. Du rugissement des moteurs à la précision de la gestion des entreprises, le modèle commercial de Fwona représente une intersection passionnante de l'excellence sportive, de l'innovation technologique et du divertissement mondial qui captive des millions de fans passionnés dans le monde.

Groupe de Formule 1 (FWONA) - Modèle commercial: partenariats clés

Liberty Media Corporation

Les actionnaires majoritaires détenant 100% du groupe de Formule 1 en 2024. A acquis Formule 1 en janvier 2017 pour 8 milliards de dollars. Liberty Media Corporation (NASDAQ: FWONA) est le principal partenaire stratégique et société mère.

Réseaux de radiodiffusion internationale

Réseau	Valeur du contrat	Couverture géographique
Sky Sports	1,2 milliard de dollars (2022-2024)	Royaume-Uni
ESPN	75 millions de dollars par an	États-Unis
Canal +	250 millions d'euros par an	France

Constructeurs automobiles

• Mercedes-AMG Petronas F1 Équipe: partenariat technique principal
• Ferrari: équipe historique avec une influence significative
• Red Bull Racing: collaboration technique innovante

Sponsors mondiaux

Parrainer	Valeur de parrainage annuelle	Durée du contrat
Pirelli	80 millions de dollars	2024-2026
Émirats	120 millions de dollars	2024-2027
Rolex	90 millions de dollars	2024-2025

Propriétaires de circuits de course et promoteurs

La Formule 1 a des accords de partenariat avec 23 circuits de course internationaux pour la saison 2024, avec des frais d'hébergement de circuits totaux estimés à 700 millions de dollars par an.

• Circuit de Monaco: partenariat le plus ancien
• Circuit of the Americas (USA): Strategic North American Partnership
• Circuit de Silverstone (Royaume-Uni): lieu européen historique

Groupe Formule 1 (FWONA) - Modèle d'entreprise: activités clés

Gestion et organisation des événements de sport automobile mondial

La Formule 1 organise 23 courses de Grand Prix dans le monde en 2024, couvrant 6 continents et 21 pays. Coût annuel moyen de gestion des événements: 500 millions de dollars.

Région	Nombre de courses	Impact économique
Europe	10	250 millions de dollars
Moyen-Orient	4	125 millions de dollars
Amériques	5	175 millions de dollars
Asie-Pacifique	4	100 millions de dollars

Droits médiatiques et production de contenu

Revenus annuels des droits des médias: 2,1 milliards de dollars. Réalisation de la diffusion mondiale: 1,5 milliard de téléspectateurs.

• Droits de diffusion télévisée: 1,4 milliard de dollars
• Plateformes de streaming numérique: 350 millions de dollars
• Production de contenu d'archives: 150 millions de dollars

Gestion des droits commerciaux

Revenu total des droits commerciaux en 2024: 1,8 milliard de dollars.

Flux de revenus	Valeur annuelle
Frais d'hébergement de course	800 millions de dollars
Accords de parrainage	650 millions de dollars
Licence	350 millions de dollars

Marketing et promotion

Budget marketing annuel: 250 millions de dollars. Le marketing mondial atteint 180 pays.

• Marketing numérique: 75 millions de dollars
• Publicité médiatique traditionnelle: 100 millions de dollars
• Activités promotionnelles d'événements: 75 millions de dollars

Plateforme numérique et service de streaming

Abonnés F1 TV Pro: 500 000. Investissement annuel de plate-forme numérique: 150 millions de dollars.

Service numérique	Abonnés	Revenus annuels
F1 TV Pro	500,000	75 millions de dollars
Application mobile F1	2 millions de téléchargements	25 millions de dollars

Groupe Formule 1 (FWONA) - Modèle d'entreprise: Ressources clés

Marque de course et propriété intellectuelle de Formule 1 exclusive

Le groupe de Formule 1 détient les droits commerciaux de la course de Formule 1 jusqu'en 2110, d'une valeur d'environ 8 milliards de dollars. La marque comprend 23 événements annuels du Grand Prix dans les emplacements mondiaux.

Asset	Évaluation	Durée
Droits commerciaux de Formule 1	8 milliards de dollars	Jusqu'au 2110
Événements annuels du Grand Prix	23 races	Emplacements mondiaux

Réseau mondial de circuits de course et d'infrastructure

La Formule 1 entretient des relations stratégiques avec 24 circuits de course internationaux, avec des investissements en infrastructure dépassant 500 millions de dollars par an.

• Total des circuits de course: 24
• Investissement annuel sur les infrastructures: 500 millions de dollars
• Couverture géographique: 5 continents

Broadcasage avancée et technologies médiatiques numériques

La plate-forme de médias numériques de Formule One génère environ 650 millions de dollars de revenus numériques annuels, avec 500 millions de téléspectateurs mondiaux sur plusieurs plateformes.

Actif numérique	Revenus annuels	Audience mondiale
Plateforme de médias numériques	650 millions de dollars	500 millions de téléspectateurs

Relations solides avec les équipes, les conducteurs et les fabricants

La Formule 1 entretient des relations contractuelles avec 10 équipes de course, représentant 20 moteurs des marchés mondiaux.

• Total des équipes de course: 10
• Total conducteurs: 20
• Partenariats du fabricant: 6 grandes marques automobiles

De vastes archives et données de course historiques

Les archives de données historiques de Formule One couvrent plus de 70 ans d'histoire de course, représentant un actif intellectuel important avec des statistiques de course complètes et des données de performance.

Catégorie d'archives	Records totaux	Couverture historique
Archives de course	Plus de 70 ans de données	Statistiques de course complètes

Groupe de Formule 1 (FWONA) - Modèle d'entreprise: propositions de valeur

Expérience de divertissement de sport automobile haut de gamme Premium

En 2023, la Formule 1 a généré 2,57 milliards de dollars de revenus totaux, avec Les droits des médias représentent 1,1 milliard de dollars. Le public mondial a atteint 1,55 milliard de téléspectateurs dans 239 territoires.

Flux de revenus	2023 Montant ($)
Droits des médias	1,100,000,000
Parrainage	735,000,000
Promotion de la race	528,000,000

Compétition de course haute performance au niveau international

La Formule 1 a accueilli 23 courses en 2023 sur 5 continents, avec des équipes représentant 10 constructeurs et 20 pilotes.

• Total des courses en 2023: 23
• Nombre d'équipes: 10
• Nombre de conducteurs: 20
• Pays représentés: 21

Vitrine de pointe de l'innovation automobile et technologique

Formule 1 a investi 140 millions de dollars en recherche et développement technologiques pour les technologies de course durables en 2023.

Zone d'investissement technologique	2023 Investissement ($)
Développement de carburant durable	45,000,000
Technologie du moteur hybride	65,000,000
Recherche aérodynamique	30,000,000

Engagement unique des fans via plusieurs plateformes multimédias

Les plates-formes numériques de la formule 670 millions de followers sur les réseaux sociaux en 2023.

• Followers Instagram: 278 millions
• TIKTOK APIRES: 132 millions
• Abonnés YouTube: 94 millions
• Fonds Facebook: 166 millions

Prestigieuse marque sportive avec reconnaissance mondiale

La valeur de la marque de la formule 3,1 milliards de dollars en 2023, avec une pénétration importante du marché mondial.

Métrique de la marque	Valeur 2023
Valeur totale de la marque	3,100,000,000
Reconnaissance mondiale de la marque	92%
Taux d'engagement de la marque	7.2%

Groupe de Formule 1 (FWONA) - Modèle d'entreprise: relations avec les clients

Engagement des ventilateurs numériques via F1 TV et applications mobiles

L'abonnement F1 TV Pro à partir de 2024 coûte 79,99 $ par an. L'application mobile F1 a plus de 5 millions de téléchargements sur les plateformes iOS et Android. En 2023, la F1 a enregistré 445 millions de téléspectateurs uniques dans le monde via des plateformes numériques.

Plate-forme numérique	Métriques des utilisateurs	Revenus annuels
F1 TV Pro	500 000 abonnés actifs	39,9 millions de dollars
Application mobile	5,2 millions de téléchargements	12,5 millions de dollars

Interaction des médias sociaux et partage de contenu

Le groupe de Formule 1 maintient une présence importante sur les réseaux sociaux sur plusieurs plateformes.

Plate-forme	Adeptes / abonnés
Instagram	39,2 millions de followers
Gazouillement	8,7 millions de followers
Youtube	14,3 millions d'abonnés

Marketing direct via les canaux F1 officiels

Les canaux de marketing directs génèrent environ 75 millions de dollars de revenus annuels grâce à des stratégies de marchandises, de communications ciblées et d'engagement des fans.

• Base de données de marketing par e-mail: 2,3 millions d'abonnés
• Taux d'ouverture du courrier électronique moyen: 22,5%
• Taux de clics: 3,8%

Expérience de course personnalisée et communautés de fans

F1 Expériences Le prix du package varie de 1 499 $ à 7 999 $ par événement. Packages VIP vendus chaque année: 12 500 unités.

Type d'expérience	Fourchette	Volume des ventes annuelles
Package VIP standard	$1,499 - $3,999	8 500 unités
Expérience premium	$4,000 - $7,999	4 000 unités

Accès exclusif au contenu en coulisses

Les abonnements de contenu exclusifs génèrent 28,6 millions de dollars par an. 175 000 fans souscrivent à des canaux de contenu premium en coulisses.

• Vues de la série documentaire: 3,2 millions
• Temps de surveillance moyen: 47 minutes
• Budget de production de contenu: 12,3 millions de dollars

Groupe de Formule 1 (FWONA) - Modèle d'entreprise: canaux

Site Web officiel de formule un

Le site officiel de Formula One (www.formula1.com) génère environ 100 millions de visiteurs uniques par an. Le site Web attire 15 millions d'utilisateurs actifs mensuels et prend en charge 7 versions linguistiques différentes.

Métrique du site Web	Valeur
Visiteurs uniques annuels	100 millions
Utilisateurs actifs mensuels	15 millions
Versions linguistiques	7

Plateforme de streaming TV F1

F1 TV Pro Streaming Service compte 500 000 abonnés mondiaux en 2024, générant environ 50 millions de dollars de revenus d'abonnement annuels.

F1 TV Pro Metric	Valeur
Abonnés mondiaux	500,000
Revenus d'abonnement annuel	50 millions de dollars

Réseaux de médias sociaux

La présence des médias sociaux de la formule se déroule plusieurs plateformes avec une suite importante:

• Instagram: 39 millions d'adeptes
• Facebook: 36 millions d'abonnés
• Twitter: 15 millions d'abonnés
• Tiktok: 12 millions d'adeptes

Partenaires de diffusion internationale

La Formule 1 a des accords de diffusion dans 180 territoires, générant 2,8 milliards de dollars de revenus annuels des droits des médias.

Diffuser la métrique	Valeur
Territoires couverts	180
Revenus annuels des droits des médias	2,8 milliards de dollars

Applications mobiles et numériques

L'application mobile officielle de Formule One a été téléchargée 10 millions de fois sur les plateformes iOS et Android, avec 3 millions d'utilisateurs actifs mensuels.

Métrique de l'application mobile	Valeur
Total des téléchargements d'applications	10 millions
Utilisateurs actifs mensuels	3 millions

Groupe Formule 1 (FWONA) - Modèle d'entreprise: segments de clientèle

Antariens mondiaux de sport automobile

Total Global Formula One Fan Base en 2023: 503 millions de téléspectateurs dans le monde

Région	Pourcentage de fans
Europe	42%
Asie	33%
Amériques	18%
Reste du monde	7%

Individus à haute nette

Prix ​​moyen des billets pour les expériences F1 premium: 3 500 $ par personne

• Revenu annuel typique: 500 000 $ +
• Primaire démographique: 35-55 tranche d'âge
• Dépenses moyennes pour l'hospitalité F1: 15 000 $ par événement

Sponsors et partenaires d'entreprise

Niveau de parrainage	Investissement annuel
Commanditaires	40 à 75 millions de dollars
Partenaires officiels	10-30 millions de dollars
Partenaires techniques	5-15 millions de dollars

Professionnels de l'industrie automobile

Total des professionnels de l'industrie automobile engagés avec F1: 78 000 à l'échelle mondiale

• Professionnels de la recherche et du développement: 45%
• Spécialistes d'ingénierie: 35%
• Innovateurs technologiques: 20%

Fans de sport internationaux

L'adaptation sportive mondiale pour la F1 en 2023: 1,1 milliard de téléspectateurs cumulatifs

Plate-forme multimédia	Pourcentage de téléspectateurs
Télévision	62%
Streaming numérique	28%
Réseaux sociaux	10%

Groupe Formule 1 (FWONA) - Modèle d'entreprise: Structure des coûts

Production d'événements et logistique

Coût annuel de production d'événements pour la Formule 1 en 2023: 500 millions de dollars

Catégorie de coûts	Dépenses annuelles
Configuration et préparation des suites	120 millions de dollars
Transport de l'équipement	85 millions de dollars
Infrastructure de lieu	95 millions de dollars

Droits des médias et création de contenu

Budget total de production médiatique pour 2023: 350 millions de dollars

• Infrastructure technologique de diffusion: 120 millions de dollars
• Équipes de production de contenu: 85 millions de dollars
• Plateformes de médias numériques: 65 millions de dollars
• Équipement de radiodiffusion internationale: 80 millions de dollars

Compensation de l'équipe et du conducteur

Total des dépenses d'équipe et de conducteur en 2023: 750 millions de dollars

Catégorie de dépenses	Coût annuel
Budgets de base d'équipe	450 millions de dollars
Salaires du conducteur	300 millions de dollars

Maintenance de technologie et d'infrastructure

Investissement technologique annuel: 250 millions de dollars

• Développement de la technologie des voitures de course: 150 millions de dollars
• Infrastructure informatique: 55 millions de dollars
• Systèmes de télémétrie: 45 millions de dollars

Dépenses marketing et promotionnelles

Budget marketing total pour 2023: 200 millions de dollars

Canal de marketing	Dépenses annuelles
Marketing numérique	75 millions de dollars
Publicité traditionnelle	55 millions de dollars
Commandites d'événements	70 millions de dollars

Structure totale des coûts annuels estimés: 2,05 milliards de dollars

Groupe Formule 1 (FWONA) - Modèle d'entreprise: Strots de revenus

Droits de diffusion et contrats médiatiques

En 2023, les revenus de diffusion de Formule One ont atteint 2,572 milliards de dollars. Le contrat actuel des droits des médias avec divers radiodiffuseurs est évalué à environ 500 millions de dollars par an. Les principaux partenaires de la radiodiffusion comprennent:

Région	Diffuseur	Valeur du contrat
États-Unis	ESPN	75 millions de dollars par an
Royaume-Uni	Sky Sports	120 millions de dollars par an
Allemagne	Sky Deutschland	55 millions de dollars par an

Parrainage et publicité

Les revenus de parrainage en 2023 ont totalisé 689 millions de dollars. Les principales catégories de parrainage comprennent:

• Sponsors technologiques: 210 millions de dollars
• Sponsors automobiles: 185 millions de dollars
• Sponsors des services financiers: 144 millions de dollars
• Sponsors de biens de consommation: 150 millions de dollars

Frais de promotion de la course

Les frais de promotion de la course ont généré 653 millions de dollars en 2023. Déchange des frais par région:

Région	Total des frais de promotion	Nombre de courses
Moyen-Orient	248 millions de dollars	5 courses
Europe	276 millions de dollars	9 races
Amériques	129 millions de dollars	4 courses

Ventes de billets et revenus des événements

Les revenus totaux des billets et des événements en 2023 étaient de 412 millions de dollars. Prix ​​moyens des billets et fréquentation:

• Prix ​​moyen des billets: 325 $
• Total annuel de fréquentation: 1,55 million de fans
• Événement le plus rentable: Monaco Grand Prix (42 millions de dollars en vente de billets)

Abonnements à la plate-forme numérique

Les revenus de la plate-forme numérique ont atteint 187 millions de dollars en 2023. Détails de l'abonnement:

Plate-forme	Abonnés	Revenus d'abonnement
F1 TV Pro	350 000 abonnés	105 millions de dollars
Accès télévisé F1	250 000 abonnés	82 millions de dollars

Formula One Group (FWONA) - Canvas Business Model: Value Propositions

You're looking at the core reasons why brands and fans commit to the Formula One Group, and honestly, the numbers coming out of 2025 show a powerful, self-reinforcing ecosystem. It's not just about the cars going fast anymore; it's about the cultural and commercial platform the sport has become.

Premier Global Motorsport and Entertainment Spectacle

The Formula One Group delivers a spectacle that is truly global, operating across 24 destinations in 21 countries as of 2025. The on-the-ground experience is hitting record levels; for instance, the Silverstone Grand Prix weekend welcomed close to 500,000 fans over the four-day event. Mid-season total attendance for 2025 reached 3.9 million, with 11 events selling out and 6 of those setting new attendance records at their respective circuits. This live event appeal translates directly into massive commercial value for sponsors. The total projected sponsorship spend across the championship and the teams for the 2025 season is set to exceed $2.9 billion, marking a 10% year-over-year increase from 2024. The series itself is projected to capture $798 million in sponsorship revenue in 2025, a significant jump from the roughly $272 million recorded in 2017.

Access to a Young, Growing, and Diverse Global Fanbase

This is where the long-term value proposition really shines. The Formula One Group has successfully cultivated an audience that is both massive and demographically favorable. The total global fanbase reached a record 827 million people, representing a 12% year-on-year increase and a 63% surge since 2018. What's key for brand relevance is the youth skew: 43% of the total fanbase is now under the age of 35, which is a growth of 51 million fans year-on-year in that bracket. Furthermore, the sport has made significant strides in diversity, with female representation now at 42% of the total fanbase, the highest share in Formula One history. This loyalty is sticky, too; a global fan survey indicated that 94% of fans plan to continue following the sport in five years.

Here's a quick look at the audience composition as of late 2025 data:

Metric	Value	Context/Year-over-Year Change
Total Global Fanbase	827 million	Up 12% year-on-year
Fans Under 35	43%	Growth of 51 million year-on-year
Female Fans	42%	Up from 37% in 2018
Fan Loyalty (5-Year Outlook)	94%	Plan to continue following
U.S. Gen Z Daily Engagement	70%	Engage with content daily

Exclusive, High-Quality Live and On-Demand Video Content via F1 TV

The direct-to-consumer offering, F1 TV, is a critical component, benefiting from the overall content boom. As of the first quarter of 2025, total F1 TV subscribers were up 4% year-over-year, with the U.S. market showing particularly strong growth at 20% year-over-year. The launch of the new F1 TV Premium Tier has reportedly outperformed expectations. This digital engagement is complemented by massive social reach; social media followers hit 106 million in Q2 2025, growing over 20% year-over-year, making Formula One the fastest-growing major sport property on social platforms. Highlights viewership on the official YouTube channel grew 30% compared to the prior year, with over half of that audience being under 35.

High-End, Curated Hospitality and Event Experiences (Paddock Club)

The premium hospitality offering remains a high-margin value driver. The increase in hospitality and experiences revenue in Q2 2025 was driven by underlying Paddock Club growth plus the inclusion of one additional event compared to the prior year period. Season-to-date through Hungary, the Formula One Group had sold 28,000 tickets for the Paddock Club. It's important to note the calendar's impact; in Q1 2025, other revenue declined due to having one less Paddock Club event compared to Q1 2024, showing how crucial the event mix is to this revenue stream.

Global Marketing Platform for Sponsors with High-Net-Worth Audience

The platform attracts top-tier global brands looking for context and narrative integration, not just visibility. The total sponsorship market value for 2025 is projected to be over $2.9 billion when combining the championship and team deals. Teams capture the lion's share, accounting for 72% of that total sponsorship revenue. The quality of the audience is evidenced by major commitments, such as the ten-year deal with LVMH, which Ampere values at $1 billion. Furthermore, the focus on the U.S. market is paying dividends, as U.S. brands accounted for over 34% of new sponsorship deals for the 2025 season so far. The median deal size for an Exclusive Title Sponsor in 2024 was $28.2 million, which gives you a sense of the premium commanded for top assets.

The Formula One Group's attributed cash and liquid investments stood at $3.1 billion at the end of Q1 2025, which helps fund the continued expansion of these value-driving assets. Finance: draft 13-week cash view by Friday.

Formula One Group (FWONA) - Canvas Business Model: Customer Relationships

You're looking at a business where the customer relationships are fundamentally built on long-term, high-value contracts, which is the bedrock of the Formula One Group's financial stability. This strategy locks in revenue streams, making the business model highly predictable, so you can see why management is so focused on securing these multi-year commitments.

High-touch, long-term contract management with promoters and sponsors

The relationship with race promoters is the clearest example of this long-term focus. Formula One Group manages these by securing fixed-fee hosting contracts that stretch far into the future, providing certainty for both the host city and the Group's primary revenue line. As of early 2025, this commitment to permanence is evident in several key deals:

• The Miami Grand Prix is confirmed on the calendar until at least 2041.
• The Austrian Grand Prix at the Red Bull Ring has a contract extension running until at least 2041.
• The British Grand Prix at Silverstone is secured through 2034.
• The Mexico City Grand Prix has a renewed agreement running through 2028.

This focus on longevity is reflected in the overall financial commitment; as of March 31, 2025, Formula One Group had $14.2 billion in future revenue secured under contract. This figure bundles promoter fees, media rights, and sponsorship commitments, all of which are structured for long-term engagement.

Sponsorship relationships mirror this structure, moving beyond simple annual renewals to multi-year, high-value partnerships. The total projected sponsorship spend across the Championship and the ten teams for the 2025 season is expected to exceed $2.9 billion.

Sponsor Relationship Example	Deal Structure/Value	Contract End Year (or Term)
LVMH Group (Global Partner)	$1 billion over 10 years	Starting 2025
DHL (Global Logistics Partner)	Around $40 million per year	Multi-year extension signed in 2024
Crypto.com (Extension)	$20 million per year	Extended until 2030

Direct-to-Consumer (DTC) subscription model for F1 TV

The DTC relationship via the F1 TV streaming service is showing tangible growth, especially in key markets. This direct channel allows Formula One Group to own the fan data and relationship, bypassing traditional intermediaries. In the first quarter of 2025, total F1 TV subscribers increased by 4% Year-over-Year, with the US market showing a significant jump of 20% YoY. This digital growth supports the overall media rights valuation; for instance, the US media rights deal, which is up for renewal, is reportedly being negotiated for an annual value around $140 million, up from the previous ESPN deal of roughly $85 million per year.

Digital engagement via social media and Drive to Survive content

Fan relationships are heavily nurtured through digital content, which acts as a funnel to the core product. The impact of the documentary series is still a major factor in audience acquisition. The 2025 blockbuster movie, F1, starring Brad Pitt, reportedly grossed around $545 million globally, demonstrating the commercial power of narrative content to attract new viewers. This content strategy translates into concrete viewership numbers; the average US race viewership through September 2025 reached 1.4 million viewers. The official F1 channels also delivered a record number of social impressions in Q2 2025, signaling strong digital engagement.

Dedicated hospitality service through F1 Experiences/QuintEvents

The premium, high-touch customer relationship is managed through F1 Experiences, which is powered by the Group's majority-owned subsidiary, QuintEvents. Formula One Group completed the acquisition of more than 90% of QuintEvents for a valuation of $313 million in 2023. This vertical integration allows for direct control over the premium fan experience. The success of this segment is reflected in the financial results, as Q2 2025 saw an increase in hospitality and experiences revenue, driven by underlying Paddock Club growth and the mix of events held. QuintEvents, prior to the full acquisition, was projecting revenue exceeding $400 million by 2024, indicating the significant scale of this high-margin relationship segment.

• F1 Experiences packages offer exclusive benefits like track tours and private pit lane walks.
• The service targets both individual fans and corporate clients on a global scale.
• The Group is focused on leveraging this segment for continued growth into 2026 and beyond.

Finance: review the Q3 2025 breakdown of 'Other Revenue' to isolate the precise contribution from QuintEvents/Hospitality by the end of next week.

Formula One Group (FWONA) - Canvas Business Model: Channels

You're looking at how Formula One Group gets its product-the Grand Prix spectacle-into the hands of fans and partners as of late 2025. It's a multi-pronged approach, leaning heavily on established media rights while aggressively building out direct digital access and premium on-site experiences. Honestly, the numbers show a clear preference for the traditional route, but the growth areas are in the direct and premium segments.

Global broadcast networks (Pay-TV remains dominant)

Pay-TV is still the bedrock of the media rights value. The live coverage reaches fans through a network of established broadcasters.

• Global broadcast coverage spans 42 broadcast partners across 37 territories.
• For comparable races, the Shanghai Grand Prix in 2025 drew approximately 3.20 million viewers.
• In the US market, the average viewership for races to date in 2025 stands at 1.36 million.
• US European races average a viewership of 1.4 million on the primary US broadcaster.

The US media rights renewal discussions are active, with a previous contract structure suggesting a value rising to $90 million by 2025 for the US broadcast partner.

Direct-to-Consumer (DTC) streaming platform (F1 TV)

The in-house streaming platform, F1 TV, is a key growth channel for media rights revenue, even as traditional deals dominate.

• F1 TV subscription revenue contributed to overall media rights revenue growth in the nine months ended September 30, 2025.
• The Pro version of F1 TV is currently available in 87 markets globally.

Physical race venues (24-race calendar in 2025)

The physical event is the core product delivery channel, with record-breaking turnouts across the expanded calendar.

The 2025 Formula One season featured a schedule of 24 circuits across 21 countries.

Metric	Value
Total Annual Attendance Tracked (On Track for Year End)	Around 7 million fans
Total Attendance (First 14 Races of 2025)	3.9 million fans
Number of Sold Out Events (Mid-Season)	Eleven events
Silverstone Weekend Attendance	500,000 people
Albert Park Weekend Attendance	465,000 people
Qatar Grand Prix Weekend Attendance	162,972 spectators
United States Grand Prix Estimated Attendance	430,000
Chinese Grand Prix Weekend Attendance	220,000 fans

Several key races saw attendance figures exceeding the 300,000 mark, including Belgium, Canada, Spain, and Austria.

Hospitality and event management subsidiaries

Premium on-site experiences, managed partly through subsidiaries like Quint, drive significant 'Other Revenue.'

Financial Metric (Nine Months Ended Sep 30, 2025)	Amount
Other F1 Revenue (Driven by Hospitality/Licensing)	$131 million (up from $103 million in 2024)
Q2 2025 Revenue (Including Quint)	$1.34 billion
Q2 2025 Other Revenue (Hospitality, Licensing, Real Estate)	$194 million (up from $132 million in 2024)
YTD Corporate and Other Revenue (Including Las Vegas Plaza Rental Income)	$198 million
Las Vegas Grand Prix Plaza Rental Income (YTD)	Approximately $12 million

The underlying Paddock Club growth and other premium offerings were key drivers here.

Licensing and merchandise retail channels

This channel benefits from the overall brand growth, evidenced by new commercial agreements.

• Growth in licensing income was noted in the nine months ended September 30, 2025.
• New licensing agreements were signed with Pottery Barn Kids, Pottery Barn Teen, and Hello Kitty x F1 Academy.

The overall sponsorship spend across Formula One and its teams for the 2025 season is projected to exceed US$2.9 billion.

Formula One Group (FWONA) - Canvas Business Model: Customer Segments

You're looking at the core audience that fuels the Formula One Group (FWONA) enterprise as of late 2025. This isn't just about race fans; it's a multi-layered ecosystem where global reach meets high-value transactions. The business model thrives by serving distinct, yet interconnected, customer groups.

The largest segment is the general audience, which provides the scale for all other commercial activities. This segment has seen significant growth, making Formula One Group a truly global entertainment brand. The premium end of this audience, however, drives significant revenue through exclusive access and experiences.

Here's a quick look at the key customer segments and some of the hard numbers associated with them:

Customer Segment	Key Metric/Data Point	Associated Value/Volume
Global Fan Base	Total Global Fan Base (as of August 2025)	827 million
Global Fan Base Demographics	Percentage of fans under age 35	43%
Global Fan Base Demographics	Percentage of female fans	42%
High-end Corporate Sponsors	Projected Total Sponsorship Spend (F1 + Teams, 2025)	Over $2.9 billion
High-end Corporate Sponsors	Formula One Group's Projected Sponsorship Revenue (2025)	$798 million
Race Promoters	Estimated Total Annual Race Fee Revenue	$700 million per-year
Race Promoters	Individual Race Fee Range	$25 million to $60 million a-year
Global Media/Broadcast Companies	Current US Media Rights Deal Value (expiring 2025)	$90 million per year
Global Media/Broadcast Companies	Target US Media Rights Value (Next Deal)	$160 million to $180 million per year

The Global fan base is the foundation. As of August 2025, the total stands at 827 million, showing a 12% year-on-year increase. This audience is younger, with 43% under the age of 35, and more diverse, with female representation at 42%.

High-end corporate sponsors view Formula One Group as a strategic platform. Technology and financial service brands each make up around 20% of all new sponsorship deals for the 2025 season. US-based companies are particularly active, accounting for over 34% of new deals. The total sponsorship market value across the series and teams is projected to exceed $2.9 billion for 2025. A specific example of a long-term, high-value commitment is the luxury brand LVMH's 10-year, $1 billion deal.

Race Promoters, which include cities and governments, pay substantial sanctioning fees. These fees are a major revenue driver, with the combined total from all promoters estimated to generate around $700 million per year for Formula One Group, representing about 25% of its total yearly revenue. Fees for a single Grand Prix can range from a low of about $20 million (historic venues like Monaco) up to $60 million for newer, high-demand events. The economic impact on host cities is also a key factor; for instance, the Las Vegas Grand Prix generated $934 million in economic impact in 2024.

Global Media/Broadcast companies are essential for distribution and monetization of content rights. The US market is a focal point, where the current deal with ESPN, expiring after the 2025 season, is worth approximately $90 million annually. Formula One Group is targeting a significant increase, seeking between $160 million and $180 million per year for the next US agreement. The overall broadcast landscape remains dominated by pay-TV platforms globally.

Premium event attendees and high-net-worth individuals are served through exclusive hospitality offerings. The Paddock Club and bespoke experiences like the 'House 44' collaboration (launched with Louis Hamilton and Soho House) are key offerings, with House 44 selling out across Silverstone, Monza, Mexico, and Vegas, with plans to expand to nine races starting in 2026. These individuals seek ultimate exclusivity, often involving private hospitality suites, paddock access, and yacht charters at glamorous locations like the Monaco Grand Prix.

• The sport is actively developing new premium experiences to meet surging demand from corporate clients and High Net-Worth Individuals (HNWIs).
• The Monaco Grand Prix is specifically cited as a must-attend event for Ultra High Net-Worth Individuals (UHNWIs) due to its glamour and exclusivity.
• The Abu Dhabi Grand Prix is another magnet for this segment, known for its twilight setting and legendary closing parties.
• Intent to attend F1 events is rising, with 41% of surveyed fans who haven't attended a fan experience planning to do so in the future.

Formula One Group (FWONA) - Canvas Business Model: Cost Structure

You're analyzing the cost base for Formula One Group as it navigates a 24-race 2025 calendar and the integration of MotoGP. The costs are heavily weighted toward variable payouts tied to revenue, but fixed operational costs for global logistics and technology are significant, too.

Team Payments (Prizes) to the Ten F1 Teams (Largest Single Cost)

Team payments are the single largest cost component, governed by the Concorde Agreement, which dictates that a portion of F1's revenue is distributed to the ten constructors. For the full year 2024, the total prize money distributed to the teams was $1.266 billion USD. This figure represented about 61.5% of the pre-team payment Adjusted OIBDA (Operating Income Before Depreciation and Amortization) in 2024. Formula One Group expects this percentage to trend lower through the term of the current agreement, concluding at the end of 2025.

The total prize pot distribution is complex, involving several columns of payment. For instance, in the 2024 fund structure, Ferrari received a special historic payment amounting to 5% ($63 million) of the total fund. Another 20% ($253 million) was allocated for historic success/performance payments, rewarding past championship wins. The remaining 75% ($949.5 million) is split based on the 2025 season's final Constructors' Championship standings.

To give you a concrete example of the scale, based on 2024 results, the estimated payout for the Constructors' Champion (McLaren) was $140 million, while the tenth-place team (Sauber) received an estimated $60 million. The Q2 2025 financial results showed that Formula One distributed $513 million in prize money to the teams during that quarter alone, bringing the year-to-date total payout to $625 million as of the end of Q2 2025. Separately, Formula One paid a total of $50 million to the teams in Q1 2025 related to the signing of the 2026 commercial agreement, a cost excluded from Adjusted OIBDA.

Prize Money Component (Based on 2024 $1.266B Fund Estimate)	Approximate Amount (USD)	Basis
Total Distributed to Teams (2024)	$1,266 million	Reported Liberty Media Figure
Special Ferrari Payment	$63 million	5% of Total Fund
Historic Success/Performance Payments	$253 million	Roughly 20% of Total Fund
2025 Standing Based Payment Pool	$949.5 million	Remaining 75% of Total Fund
Estimated Payout for 1st Place (2024 Basis)	$140 million	Estimated Constructor's Share

Race Operations and Logistics

Managing a global calendar of 24 races across five continents for the 2025 FIA Formula One World Championship inherently drives high operational costs. The logistics complexity is a major expense driver. For example, in the fourth quarter of 2024, operating costs rose partly due to higher freight costs directly linked to the specific order of events on the calendar. This is a persistent factor, as the recently acquired MotoGP series also notes that a higher mix of flyaway races generally results in a higher cost per race. The Group also incurred expenses related to the launch of new activations at the Grand Prix Plaza in Las Vegas.

Media Production and Technology Costs

The production of the high-quality global broadcast feed and the distribution network form a core operational cost. Costs associated with delivering the F1 TV direct-to-consumer platform have increased as the subscriber base grows. While specific media production cost line items aren't broken out separately from 'Other Cost of F1 Revenue,' the growth in the digital platform is a clear cost center.

The overall financial structure shows significant debt, which impacts financing costs, though not direct operational costs. As of Q2 2025, the total Formula One Group attributed principal amount of debt was $2.9 billion.

Corporate Selling, General, and Administrative (SG&A) Expenses

SG&A expenses cover the overhead required to run the corporate structure, separate from race-specific operational costs. For the full year 2024, Formula One Group's attributed SG&A expense was $66 million. In the fourth quarter of 2024, this figure was $17 million. The SG&A for the first quarter of 2025 saw an increase, primarily driven by higher personnel and marketing expense, including marketing costs for the 75th season launch event at London's The O2.

Costs Associated with Servicing New Sponsorship Agreements and Hospitality

As Formula One Group successfully grows its commercial revenue, the associated servicing costs rise in tandem. Costs in this category increased due to several factors noted in the Q2 2025 reporting:

• Higher commissions and partner servicing costs linked to underlying revenue growth.
• Increased costs specifically to service new sponsors.
• Higher Paddock Club costs due to increased attendance figures.

The growth in 'Other Revenue' streams, which includes hospitality, is directly linked to these increased servicing expenses. For example, other revenue grew from $132 million in Q2 2024 to $194 million in Q2 2025, boosted by factors like the Las Vegas Grand Prix Plaza leasing income.

Formula One Group (FWONA) - Canvas Business Model: Revenue Streams

You're looking at the core money-making engine for the Formula One Group as of late 2025. Honestly, the business model is built on locking in long-term, high-value contracts across three main pillars: events, media, and brand partnerships. It's a fantastic setup for recurring revenue, which is what we analysts love to see.

The overall picture is strong. As of the end of the third quarter of 2025, the Trailing Twelve Months (TTM) Revenue for Formula One Group was a solid $4.04 Billion USD. This is up from the $3.65 Billion USD generated in the full year 2024. The Q3 2025 revenue itself hit $1.085 billion.

Race Promotion Fees from Host Countries/Circuits

This stream comes from the fees paid by circuits and host countries to secure a spot on the Formula One calendar. Because the calendar is fixed and highly desirable, these fees are largely contracted years in advance, providing excellent revenue visibility. The Q1 2025 results showed a year-over-year decline in this revenue because the quarter had one fewer race than Q1 2024, illustrating the direct link between race count and quarterly recognition. We saw major contract extensions recently, like the renewed agreement for the Austin Grand Prix running through 2034 and the Monaco Grand Prix extended through 2035.

Media Rights Fees from Global Broadcasters and F1 TV Subscriptions

Media rights are the bedrock, representing a significant portion of the primary revenue. The growth here has been substantial; media rights fees climbed from $606.6 million in 2017 to $1.18 billion in 2024. The momentum continued into 2025, with the announcement of a new US broadcast partnership with Apple, which follows the massive cultural moment created by the Apple Original Films release, F1 The Movie, which grossed approximately $630 million globally. Contractual increases in fees and the ongoing growth of the direct-to-consumer platform, F1 TV subscriptions, help offset any quarterly dips caused by calendar variance.

Sponsorship Fees from Global Partners

Sponsorship is where the brand's increasing cultural relevance really translates into cash. You need to track both the series-level deals and the team-level deals, though the outline specifically calls out the Global Partners for the series itself. The projected figure for Formula One Group's Global Partner sponsorship revenue for 2025 is $677 million. To give you context on the broader market, the total sponsorship spend across the championship and its teams is projected to exceed $2.9 billion for the 2025 season. For comparison, the teams alone generated $2.04 billion in sponsorship revenue in 2024. The Q2 2025 results showed that primary revenue, which includes sponsorship, hit $1.03 billion for that quarter alone.

Here's a snapshot of how the revenue streams contribute, using the Q2 2025 primary revenue breakdown as a proxy for the core components:

Revenue Component	Q2 2025 Amount (Millions USD)	Notes
Primary Revenue (Total)	$1,030	Race Promotion, Media Rights, Sponsorship combined
Other Revenue (Total)	$194	Hospitality, Licensing, Real Estate
Total Formula One Group Revenue (Q3 2025)	$1,085	Reported Q3 2025 Revenue
MotoGP Revenue (Q3 2025)	$169	Included in Formula One Group segment

Hospitality and Experience Revenue (e.g., Paddock Club, QuintEvents)

This category captures the premium fan experience, which has seen significant uplift as the sport markets itself as a weekend festival. The Q3 2025 results specifically noted higher hospitality revenue driven by underlying Paddock Club growth and increased Grand Prix Plaza activities. QuintEvents, Liberty Media's ticketing and hospitality arm, also contributed to the growth in the 'Other Revenue' bucket, which was $194 million in Q2 2025. This segment benefits directly from record race attendance figures.

Licensing, Merchandising, and Other Ancillary Revenue

This area is about monetizing the brand outside of the race weekend itself. We're seeing new commercial horizons here. For instance, Formula One entered into new licensing agreements with brands like Pottery Barn Kids, Pottery Barn Teen, and Hello Kitty x F1 Academy. The growth in licensing income was cited as a positive contributor to the 'Other F1 revenue' in the third quarter of 2025. Furthermore, the inclusion of MotoGP in the Formula One Group segment adds its own ancillary revenue streams, with MotoGP revenue hitting $169 million in Q3 2025.

You should keep an eye on the growth in these ancillary areas; they are less susceptible to the quarterly fluctuations of the race calendar. Here are some key partnership examples that feed this revenue:

• LVMH Group: Landmark ten-year contract reportedly worth $150 million per season.
• DHL: Longest-running partner, recently signed extension to its $40 million-a-year deal.
• Crypto.com: Extension signed until 2030 at $20 million-a-year.
• American Express: Regional partnership upgraded to a global deal for 2025.