Grupo de Fórmula Uno (FWONA): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el mundo de alto octanaje del Grupo de Fórmula Uno (FWONA), donde el automovilismo cumple con la estrategia comercial de vanguardia. Esta potencia de entretenimiento global transforma las carreras de un mero deporte en una sofisticada empresa de medios y tecnología, aprovechando 360 grados Participación en plataformas digitales, redes de transmisión y circuitos internacionales. Desde el rugido de los motores hasta la precisión de la gestión corporativa, el modelo de negocio de FWONA representa una emocionante intersección de la excelencia atlética, la innovación tecnológica y el entretenimiento global que cautiva a millones de apasionados fanáticos en todo el mundo.

Fórmula Uno Group (FWONA) - Modelo de negocios: asociaciones clave

Liberty Media Corporation

El accionista mayoritario posee el 100% del grupo de Fórmula Uno a partir de 2024. Adquirió la Fórmula Uno en enero de 2017 por $ 8 mil millones. Liberty Media Corporation (NASDAQ: FWONA) sirve como socio estratégico principal y empresa matriz.

Redes de radiodifusión internacionales

Red	Valor de contrato	Cobertura geográfica
Sky Sports	$ 1.2 mil millones (2022-2024)	Reino Unido
ESPN	$ 75 millones anuales	Estados Unidos
Canal+	250 millones de euros por año	Francia

Fabricantes de automóviles

• Equipo Mercedes-AMG Petronas F1: Asociación técnica principal
• Ferrari: equipo histórico con influencia significativa
• Red Bull Racing: colaboración técnica innovadora

Patrocinadores globales

Patrocinador	Valor de patrocinio anual	Duración del contrato
Pirelli	$ 80 millones	2024-2026
Emiratos	$ 120 millones	2024-2027
Rolex	$ 90 millones	2024-2025

Propietarios y promotores de circuitos de carreras

La Fórmula Uno tiene acuerdos de asociación con 23 circuitos de carrera internacionales para la temporada 2024, con tarifas de alojamiento total de circuitos estimados en $ 700 millones anuales.

• Circuito de Mónaco: Asociación más antigua
• Circuito de las Américas (EE. UU.): Asociación estratégica de América del Norte
• Circuito de Silverstone (Reino Unido): lugar europeo histórico

Fórmula Uno Group (FWONA) - Modelo de negocio: actividades clave

Global Motorsport Gestión y organización de eventos

La Fórmula Uno organiza 23 carreras de Grand Prix a nivel mundial en 2024, que abarca 6 continentes y 21 países. Costo promedio de gestión de eventos anuales: $ 500 millones.

Región	Número de carreras	Impacto económico
Europa	10	$ 250 millones
Oriente Medio	4	$ 125 millones
América	5	$ 175 millones
Asia-Pacífico	4	$ 100 millones

Derechos de los medios y producción de contenido

Ingresos anuales de los derechos de los medios: $ 2.1 mil millones. Reaches de transmisión global: 1.500 millones de espectadores.

• Derechos de transmisión de televisión: $ 1.4 mil millones
• Plataformas de transmisión digital: $ 350 millones
• Producción de contenido de archivo: $ 150 millones

Gestión de derechos comerciales

Ingresos totales de derechos comerciales en 2024: $ 1.8 mil millones.

Flujo de ingresos	Valor anual
Tasas de alojamiento de carreras	$ 800 millones
Acuerdos de patrocinio	$ 650 millones
Licencia	$ 350 millones

Marketing y promoción

Presupuesto anual de marketing: $ 250 millones. El alcance de marketing global en 180 países.

• Marketing digital: $ 75 millones
• Publicidad de medios tradicional: $ 100 millones
• Actividades promocionales de eventos: $ 75 millones

Plataforma digital y servicio de transmisión

Suscriptores F1 TV Pro: 500,000. Inversión anual de plataforma digital: $ 150 millones.

Servicio digital	Suscriptores	Ingresos anuales
F1 TV Pro	500,000	$ 75 millones
Aplicación móvil F1	2 millones de descargas	$ 25 millones

Fórmula Uno Group (FWONA) - Modelo de negocio: recursos clave

Marca exclusiva de carreras de fórmula y propiedad intelectual

Formula One Group posee los derechos comerciales a las carreras de Fórmula Uno hasta 2110, valorados en aproximadamente $ 8 mil millones. La marca abarca 23 eventos anuales de Grand Prix en ubicaciones globales.

Asset	Valuación	Duración
Derechos comerciales de Fórmula Uno	$ 8 mil millones	Hasta 2110
Eventos anuales del Gran Premio	23 carreras	Ubicaciones globales

Red global de circuitos raciales e infraestructura

La Fórmula One mantiene relaciones estratégicas con 24 circuitos de carrera internacionales, con inversiones de infraestructura superiores a $ 500 millones anuales.

• Circuitos de carrera totales: 24
• Inversión anual de infraestructura: $ 500 millones
• Cobertura geográfica: 5 continentes

Tecnologías avanzadas de transmisión y medios digitales

La plataforma de medios digitales de Fórmula Uno genera aproximadamente $ 650 millones en ingresos digitales anuales, con 500 millones de espectadores globales en múltiples plataformas.

Activo digital	Ingresos anuales	Audiencia global
Plataforma de medios digitales	$ 650 millones	500 millones de espectadores

Relaciones fuertes con equipos, conductores y fabricantes

La Fórmula Uno mantiene relaciones contractuales con 10 equipos de carreras, que representan 20 conductores de los mercados globales.

• Total de equipos de carreras: 10
• Total de conductores: 20
• Asociaciones del fabricante: 6 marcas automotrices principales

Extensos archivos y datos de carreras históricas

El archivo de datos históricos de Fórmula Uno abarca más de 70 años de historia de carreras, que representa un activo intelectual significativo con estadísticas integrales de carreras y datos de rendimiento.

Categoría de archivo	Total de registros	Cobertura histórica
Archivo de carreras	Más de 70 años de datos	Estadísticas de carreras integrales

Fórmula Uno Group (FWONA) - Modelo de negocio: propuestas de valor

Experiencia de entretenimiento de Motorsport Global Premium

En 2023, la Fórmula uno generó $ 2.57 mil millones en ingresos totales, con Derechos de los medios que contabilizan $ 1.1 mil millones. La audiencia global llegó a 1.55 mil millones de espectadores en 239 territorios.

Flujo de ingresos	Cantidad de 2023 ($)
Derechos de los medios	1,100,000,000
Patrocinio	735,000,000
Promoción de la carrera	528,000,000

Competencia de carreras de alto rendimiento a nivel internacional

La Fórmula Uno organizó 23 carreras en 2023 en 5 continentes, con equipos que representan 10 constructores y 20 conductores.

• Carreras totales en 2023: 23
• Número de equipos: 10
• Número de conductores: 20
• Países representados: 21

Escaparate de innovación automotriz y tecnológica de vanguardia

Fórmula uno invertido $ 140 millones en investigación y desarrollo tecnológico para tecnologías de carreras sostenibles en 2023.

Área de inversión tecnológica	2023 inversión ($)
Desarrollo de combustible sostenible	45,000,000
Tecnología de motor híbrido	65,000,000
Investigación aerodinámica	30,000,000

Compromiso de los fanáticos únicos a través de múltiples plataformas de medios

Las plataformas digitales de Fórmula Uno alcanzaron 670 millones de seguidores en los canales de redes sociales en 2023.

• Seguidores de Instagram: 278 millones
• Tiktok seguidores: 132 millones
• Suscriptores de YouTube: 94 millones
• Seguidores de Facebook: 166 millones

Prestigiosa marca deportiva con reconocimiento global

El valor de la marca de Fórmula Uno alcanzó $ 3.1 mil millones en 2023, con una importante penetración del mercado global.

Métrico de marca	Valor 2023
Valor total de la marca	3,100,000,000
Reconocimiento de marca global	92%
Tasa de compromiso de la marca	7.2%

Fórmula Uno Group (FWONA) - Modelo de negocios: relaciones con los clientes

Compromiso de los fanáticos digitales a través de aplicaciones de TV y móviles F1

La suscripción F1 TV Pro a partir de 2024 cuesta $ 79.99 anualmente. La aplicación móvil F1 tiene más de 5 millones de descargas en las plataformas iOS y Android. En 2023, F1 registró 445 millones de espectadores únicos a nivel mundial a través de plataformas digitales.

Plataforma digital	Métricas de usuario	Ingresos anuales
F1 TV Pro	500,000 suscriptores activos	$ 39.9 millones
Aplicación móvil	5.2 millones de descargas	$ 12.5 millones

Interacción en las redes sociales y compartir contenido

El grupo de Fórmula Uno mantiene una importante presencia en las redes sociales en múltiples plataformas.

Plataforma	Seguidores/suscriptores
Instagram	39.2 millones de seguidores
Gorjeo	8.7 millones de seguidores
YouTube	14.3 millones de suscriptores

Marketing directo a través de canales oficiales de F1

Los canales de marketing directo generan aproximadamente $ 75 millones en ingresos anuales a través de mercancías, comunicaciones específicas y estrategias de participación de los fanáticos.

• Base de datos de marketing por correo electrónico: 2.3 millones de suscriptores
• Tasa de apertura de correo electrónico promedio: 22.5%
• Tasa de clics: 3.8%

Experiencia de carrera personalizada y comunidades de fanáticos

F1 Experiences El precio del paquete varía de $ 1,499 a $ 7,999 por evento. Paquetes VIP vendidos anualmente: 12,500 unidades.

Tipo de experiencia	Gama de precios	Volumen de ventas anual
Paquete VIP estándar	$1,499 - $3,999	8.500 unidades
Experiencia premium	$4,000 - $7,999	4,000 unidades

Acceso exclusivo al contenido detrás de escena

Las suscripciones de contenido exclusivas generan $ 28.6 millones anuales. 175,000 fanáticos se suscriben a canales premium de contenido detrás de escena.

• Vistas de la serie documental: 3.2 millones
• Tiempo de reloj promedio: 47 minutos
• Presupuesto de producción de contenido: $ 12.3 millones

Fórmula Uno Group (FWONA) - Modelo de negocios: canales

Sitio web oficial de Fórmula Uno

El sitio web oficial de Fórmula Uno (www.formula1.com) genera aproximadamente 100 millones de visitantes únicos anualmente. El sitio web atrae a 15 millones de usuarios activos mensuales y admite 7 versiones de idiomas diferentes.

Métrico del sitio web	Valor
Visitantes únicos anuales	100 millones
Usuarios activos mensuales	15 millones
Versiones de idiomas	7

Plataforma de transmisión de TV F1

El servicio F1 TV Pro Streaming tiene 500,000 suscriptores globales a partir de 2024, generando aproximadamente $ 50 millones en ingresos de suscripción anuales.

F1 TV Pro Metric	Valor
Suscriptores globales	500,000
Ingresos anuales de suscripción	$ 50 millones

Redes de redes sociales

La presencia de las redes sociales de Fórmula Uno abarca múltiples plataformas con seguidores significativos:

• Instagram: 39 millones de seguidores
• Facebook: 36 millones de seguidores
• Twitter: 15 millones de seguidores
• Tiktok: 12 millones de seguidores

Socios internacionales de transmisión

La Fórmula Uno tiene acuerdos de transmisión en 180 territorios, generando $ 2.8 mil millones en ingresos anuales de los derechos de los medios.

Métrico de transmisión	Valor
Territorios cubiertos	180
Ingresos anuales de los derechos de los medios	$ 2.8 mil millones

Aplicaciones móviles y digitales

La aplicación móvil oficial de Fórmula Uno se ha descargado 10 millones de veces en las plataformas iOS y Android, con 3 millones de usuarios activos mensuales.

Módulo de aplicación móvil	Valor
Descargas totales de aplicaciones	10 millones
Usuarios activos mensuales	3 millones

Fórmula Uno Group (FWONA) - Modelo de negocio: segmentos de clientes

Entusiastas del deportivo de motores globales

Total Global Formula Uno Base de fanáticos en 2023: 503 millones de espectadores en todo el mundo

Región	Porcentaje de fanáticos
Europa	42%
Asia	33%
América	18%
Resto del mundo	7%

Individuos de alto nivel de red

Precio promedio del boleto para experiencias premium F1: $ 3,500 por persona

• Ingresos anuales típicos: $ 500,000+
• Demografía principal: rango de edad 35-55
• Gasto promedio en Hospitalidad F1: $ 15,000 por evento

Patrocinadores y socios corporativos

Nivel de patrocinio	Inversión anual
Patrocinadores de título	$ 40-75 millones
Socios oficiales	$ 10-30 millones
Socios técnicos	$ 5-15 millones

Profesionales de la industria automotriz

Profesionales de la industria automotriz total comprometidos con F1: 78,000 a nivel mundial

• Profesionales de investigación y desarrollo: 45%
• Especialistas en ingeniería: 35%
• Innovadores tecnológicos: 20%

Fans internacionales de deportes

Audiencia deportiva global para F1 en 2023: 1.1 mil millones de espectadores acumulativos

Plataforma de medios	Porcentaje de audiencia
Televisión	62%
Transmisión digital	28%
Redes sociales	10%

Fórmula Uno Group (FWONA) - Modelo de negocio: Estructura de costos

Producción de eventos y logística

Costos de producción de eventos anuales para la Fórmula Uno en 2023: $ 500 millones

Categoría de costos	Gasto anual
Configuración y preparación de pista	$ 120 millones
Transporte de equipo	$ 85 millones
Infraestructura del lugar	$ 95 millones

Derechos de los medios y creación de contenido

Presupuesto de producción total de medios para 2023: $ 350 millones

• Infraestructura de tecnología de transmisión: $ 120 millones
• Equipos de producción de contenido: $ 85 millones
• Plataformas de medios digitales: $ 65 millones
• Equipo de transmisión internacional: $ 80 millones

Compensación de equipo y conductor

Gastos totales de equipo y conductor en 2023: $ 750 millones

Categoría de gastos	Costo anual
Presupuestos de base de equipo	$ 450 millones
Salarios del conductor	$ 300 millones

Mantenimiento de tecnología e infraestructura

Inversión tecnológica anual: $ 250 millones

• Desarrollo de tecnología de automóviles de carreras: $ 150 millones
• Infraestructura: $ 55 millones
• Sistemas de telemetría: $ 45 millones

Gastos de marketing y promoción

Presupuesto total de marketing para 2023: $ 200 millones

Canal de marketing	Gasto anual
Marketing digital	$ 75 millones
Publicidad tradicional	$ 55 millones
Patrocinios de eventos	$ 70 millones

Estructura de costo anual estimada total: $ 2.05 mil millones

Fórmula Uno Group (FWONA) - Modelo de negocios: flujos de ingresos

Derechos de transmisión y contratos de medios

En 2023, los ingresos de transmisión de Fórmula Uno alcanzaron los $ 2.572 mil millones. El actual Contrato de Derechos de Medios Globales con varias emisoras está valorado en aproximadamente $ 500 millones por año. Los socios de transmisión clave incluyen:

Región	Locutor	Valor de contrato
Estados Unidos	ESPN	$ 75 millones anuales
Reino Unido	Sky Sports	$ 120 millones anualmente
Alemania	Sky Deutschland	$ 55 millones anuales

Patrocinio y publicidad

Los ingresos por patrocinio en 2023 totalizaron $ 689 millones. Las categorías de patrocinio principales incluyen:

• Patrocinadores de tecnología: $ 210 millones
• Patrocinadores automotrices: $ 185 millones
• Patrocinadores de servicios financieros: $ 144 millones
• Patrocinadores de bienes de consumo: $ 150 millones

Tarifas de promoción de la carrera

Las tarifas de promoción de la carrera generaron $ 653 millones en 2023. Desglose de las tarifas por región:

Región	Tarifas de promoción total	Número de carreras
Oriente Medio	$ 248 millones	5 carreras
Europa	$ 276 millones	9 carreras
América	$ 129 millones	4 carreras

Venta de entradas e ingresos por eventos

Los ingresos totales de boletos y eventos en 2023 fueron de $ 412 millones. Precios promedio de los precios y asistencia:

• Precio promedio del boleto: $ 325
• Asistencia anual total: 1.55 millones de fanáticos
• Evento de mayor recaudación: Monaco Grand Prix ($ 42 millones en venta de entradas)

Suscripciones de plataforma digital

Los ingresos de la plataforma digital alcanzaron $ 187 millones en 2023. Detalles de la suscripción:

Plataforma	Suscriptores	Ingresos por suscripción
F1 TV Pro	350,000 suscriptores	$ 105 millones
Acceso a TV F1	250,000 suscriptores	$ 82 millones

Formula One Group (FWONA) - Canvas Business Model: Value Propositions

You're looking at the core reasons why brands and fans commit to the Formula One Group, and honestly, the numbers coming out of 2025 show a powerful, self-reinforcing ecosystem. It's not just about the cars going fast anymore; it's about the cultural and commercial platform the sport has become.

Premier Global Motorsport and Entertainment Spectacle

The Formula One Group delivers a spectacle that is truly global, operating across 24 destinations in 21 countries as of 2025. The on-the-ground experience is hitting record levels; for instance, the Silverstone Grand Prix weekend welcomed close to 500,000 fans over the four-day event. Mid-season total attendance for 2025 reached 3.9 million, with 11 events selling out and 6 of those setting new attendance records at their respective circuits. This live event appeal translates directly into massive commercial value for sponsors. The total projected sponsorship spend across the championship and the teams for the 2025 season is set to exceed $2.9 billion, marking a 10% year-over-year increase from 2024. The series itself is projected to capture $798 million in sponsorship revenue in 2025, a significant jump from the roughly $272 million recorded in 2017.

Access to a Young, Growing, and Diverse Global Fanbase

This is where the long-term value proposition really shines. The Formula One Group has successfully cultivated an audience that is both massive and demographically favorable. The total global fanbase reached a record 827 million people, representing a 12% year-on-year increase and a 63% surge since 2018. What's key for brand relevance is the youth skew: 43% of the total fanbase is now under the age of 35, which is a growth of 51 million fans year-on-year in that bracket. Furthermore, the sport has made significant strides in diversity, with female representation now at 42% of the total fanbase, the highest share in Formula One history. This loyalty is sticky, too; a global fan survey indicated that 94% of fans plan to continue following the sport in five years.

Here's a quick look at the audience composition as of late 2025 data:

Metric	Value	Context/Year-over-Year Change
Total Global Fanbase	827 million	Up 12% year-on-year
Fans Under 35	43%	Growth of 51 million year-on-year
Female Fans	42%	Up from 37% in 2018
Fan Loyalty (5-Year Outlook)	94%	Plan to continue following
U.S. Gen Z Daily Engagement	70%	Engage with content daily

Exclusive, High-Quality Live and On-Demand Video Content via F1 TV

The direct-to-consumer offering, F1 TV, is a critical component, benefiting from the overall content boom. As of the first quarter of 2025, total F1 TV subscribers were up 4% year-over-year, with the U.S. market showing particularly strong growth at 20% year-over-year. The launch of the new F1 TV Premium Tier has reportedly outperformed expectations. This digital engagement is complemented by massive social reach; social media followers hit 106 million in Q2 2025, growing over 20% year-over-year, making Formula One the fastest-growing major sport property on social platforms. Highlights viewership on the official YouTube channel grew 30% compared to the prior year, with over half of that audience being under 35.

High-End, Curated Hospitality and Event Experiences (Paddock Club)

The premium hospitality offering remains a high-margin value driver. The increase in hospitality and experiences revenue in Q2 2025 was driven by underlying Paddock Club growth plus the inclusion of one additional event compared to the prior year period. Season-to-date through Hungary, the Formula One Group had sold 28,000 tickets for the Paddock Club. It's important to note the calendar's impact; in Q1 2025, other revenue declined due to having one less Paddock Club event compared to Q1 2024, showing how crucial the event mix is to this revenue stream.

Global Marketing Platform for Sponsors with High-Net-Worth Audience

The platform attracts top-tier global brands looking for context and narrative integration, not just visibility. The total sponsorship market value for 2025 is projected to be over $2.9 billion when combining the championship and team deals. Teams capture the lion's share, accounting for 72% of that total sponsorship revenue. The quality of the audience is evidenced by major commitments, such as the ten-year deal with LVMH, which Ampere values at $1 billion. Furthermore, the focus on the U.S. market is paying dividends, as U.S. brands accounted for over 34% of new sponsorship deals for the 2025 season so far. The median deal size for an Exclusive Title Sponsor in 2024 was $28.2 million, which gives you a sense of the premium commanded for top assets.

The Formula One Group's attributed cash and liquid investments stood at $3.1 billion at the end of Q1 2025, which helps fund the continued expansion of these value-driving assets. Finance: draft 13-week cash view by Friday.

Formula One Group (FWONA) - Canvas Business Model: Customer Relationships

You're looking at a business where the customer relationships are fundamentally built on long-term, high-value contracts, which is the bedrock of the Formula One Group's financial stability. This strategy locks in revenue streams, making the business model highly predictable, so you can see why management is so focused on securing these multi-year commitments.

High-touch, long-term contract management with promoters and sponsors

The relationship with race promoters is the clearest example of this long-term focus. Formula One Group manages these by securing fixed-fee hosting contracts that stretch far into the future, providing certainty for both the host city and the Group's primary revenue line. As of early 2025, this commitment to permanence is evident in several key deals:

• The Miami Grand Prix is confirmed on the calendar until at least 2041.
• The Austrian Grand Prix at the Red Bull Ring has a contract extension running until at least 2041.
• The British Grand Prix at Silverstone is secured through 2034.
• The Mexico City Grand Prix has a renewed agreement running through 2028.

This focus on longevity is reflected in the overall financial commitment; as of March 31, 2025, Formula One Group had $14.2 billion in future revenue secured under contract. This figure bundles promoter fees, media rights, and sponsorship commitments, all of which are structured for long-term engagement.

Sponsorship relationships mirror this structure, moving beyond simple annual renewals to multi-year, high-value partnerships. The total projected sponsorship spend across the Championship and the ten teams for the 2025 season is expected to exceed $2.9 billion.

Sponsor Relationship Example	Deal Structure/Value	Contract End Year (or Term)
LVMH Group (Global Partner)	$1 billion over 10 years	Starting 2025
DHL (Global Logistics Partner)	Around $40 million per year	Multi-year extension signed in 2024
Crypto.com (Extension)	$20 million per year	Extended until 2030

Direct-to-Consumer (DTC) subscription model for F1 TV

The DTC relationship via the F1 TV streaming service is showing tangible growth, especially in key markets. This direct channel allows Formula One Group to own the fan data and relationship, bypassing traditional intermediaries. In the first quarter of 2025, total F1 TV subscribers increased by 4% Year-over-Year, with the US market showing a significant jump of 20% YoY. This digital growth supports the overall media rights valuation; for instance, the US media rights deal, which is up for renewal, is reportedly being negotiated for an annual value around $140 million, up from the previous ESPN deal of roughly $85 million per year.

Digital engagement via social media and Drive to Survive content

Fan relationships are heavily nurtured through digital content, which acts as a funnel to the core product. The impact of the documentary series is still a major factor in audience acquisition. The 2025 blockbuster movie, F1, starring Brad Pitt, reportedly grossed around $545 million globally, demonstrating the commercial power of narrative content to attract new viewers. This content strategy translates into concrete viewership numbers; the average US race viewership through September 2025 reached 1.4 million viewers. The official F1 channels also delivered a record number of social impressions in Q2 2025, signaling strong digital engagement.

Dedicated hospitality service through F1 Experiences/QuintEvents

The premium, high-touch customer relationship is managed through F1 Experiences, which is powered by the Group's majority-owned subsidiary, QuintEvents. Formula One Group completed the acquisition of more than 90% of QuintEvents for a valuation of $313 million in 2023. This vertical integration allows for direct control over the premium fan experience. The success of this segment is reflected in the financial results, as Q2 2025 saw an increase in hospitality and experiences revenue, driven by underlying Paddock Club growth and the mix of events held. QuintEvents, prior to the full acquisition, was projecting revenue exceeding $400 million by 2024, indicating the significant scale of this high-margin relationship segment.

• F1 Experiences packages offer exclusive benefits like track tours and private pit lane walks.
• The service targets both individual fans and corporate clients on a global scale.
• The Group is focused on leveraging this segment for continued growth into 2026 and beyond.

Finance: review the Q3 2025 breakdown of 'Other Revenue' to isolate the precise contribution from QuintEvents/Hospitality by the end of next week.

Formula One Group (FWONA) - Canvas Business Model: Channels

You're looking at how Formula One Group gets its product-the Grand Prix spectacle-into the hands of fans and partners as of late 2025. It's a multi-pronged approach, leaning heavily on established media rights while aggressively building out direct digital access and premium on-site experiences. Honestly, the numbers show a clear preference for the traditional route, but the growth areas are in the direct and premium segments.

Global broadcast networks (Pay-TV remains dominant)

Pay-TV is still the bedrock of the media rights value. The live coverage reaches fans through a network of established broadcasters.

• Global broadcast coverage spans 42 broadcast partners across 37 territories.
• For comparable races, the Shanghai Grand Prix in 2025 drew approximately 3.20 million viewers.
• In the US market, the average viewership for races to date in 2025 stands at 1.36 million.
• US European races average a viewership of 1.4 million on the primary US broadcaster.

The US media rights renewal discussions are active, with a previous contract structure suggesting a value rising to $90 million by 2025 for the US broadcast partner.

Direct-to-Consumer (DTC) streaming platform (F1 TV)

The in-house streaming platform, F1 TV, is a key growth channel for media rights revenue, even as traditional deals dominate.

• F1 TV subscription revenue contributed to overall media rights revenue growth in the nine months ended September 30, 2025.
• The Pro version of F1 TV is currently available in 87 markets globally.

Physical race venues (24-race calendar in 2025)

The physical event is the core product delivery channel, with record-breaking turnouts across the expanded calendar.

The 2025 Formula One season featured a schedule of 24 circuits across 21 countries.

Metric	Value
Total Annual Attendance Tracked (On Track for Year End)	Around 7 million fans
Total Attendance (First 14 Races of 2025)	3.9 million fans
Number of Sold Out Events (Mid-Season)	Eleven events
Silverstone Weekend Attendance	500,000 people
Albert Park Weekend Attendance	465,000 people
Qatar Grand Prix Weekend Attendance	162,972 spectators
United States Grand Prix Estimated Attendance	430,000
Chinese Grand Prix Weekend Attendance	220,000 fans

Several key races saw attendance figures exceeding the 300,000 mark, including Belgium, Canada, Spain, and Austria.

Hospitality and event management subsidiaries

Premium on-site experiences, managed partly through subsidiaries like Quint, drive significant 'Other Revenue.'

Financial Metric (Nine Months Ended Sep 30, 2025)	Amount
Other F1 Revenue (Driven by Hospitality/Licensing)	$131 million (up from $103 million in 2024)
Q2 2025 Revenue (Including Quint)	$1.34 billion
Q2 2025 Other Revenue (Hospitality, Licensing, Real Estate)	$194 million (up from $132 million in 2024)
YTD Corporate and Other Revenue (Including Las Vegas Plaza Rental Income)	$198 million
Las Vegas Grand Prix Plaza Rental Income (YTD)	Approximately $12 million

The underlying Paddock Club growth and other premium offerings were key drivers here.

Licensing and merchandise retail channels

This channel benefits from the overall brand growth, evidenced by new commercial agreements.

• Growth in licensing income was noted in the nine months ended September 30, 2025.
• New licensing agreements were signed with Pottery Barn Kids, Pottery Barn Teen, and Hello Kitty x F1 Academy.

The overall sponsorship spend across Formula One and its teams for the 2025 season is projected to exceed US$2.9 billion.

Formula One Group (FWONA) - Canvas Business Model: Customer Segments

You're looking at the core audience that fuels the Formula One Group (FWONA) enterprise as of late 2025. This isn't just about race fans; it's a multi-layered ecosystem where global reach meets high-value transactions. The business model thrives by serving distinct, yet interconnected, customer groups.

The largest segment is the general audience, which provides the scale for all other commercial activities. This segment has seen significant growth, making Formula One Group a truly global entertainment brand. The premium end of this audience, however, drives significant revenue through exclusive access and experiences.

Here's a quick look at the key customer segments and some of the hard numbers associated with them:

Customer Segment	Key Metric/Data Point	Associated Value/Volume
Global Fan Base	Total Global Fan Base (as of August 2025)	827 million
Global Fan Base Demographics	Percentage of fans under age 35	43%
Global Fan Base Demographics	Percentage of female fans	42%
High-end Corporate Sponsors	Projected Total Sponsorship Spend (F1 + Teams, 2025)	Over $2.9 billion
High-end Corporate Sponsors	Formula One Group's Projected Sponsorship Revenue (2025)	$798 million
Race Promoters	Estimated Total Annual Race Fee Revenue	$700 million per-year
Race Promoters	Individual Race Fee Range	$25 million to $60 million a-year
Global Media/Broadcast Companies	Current US Media Rights Deal Value (expiring 2025)	$90 million per year
Global Media/Broadcast Companies	Target US Media Rights Value (Next Deal)	$160 million to $180 million per year

The Global fan base is the foundation. As of August 2025, the total stands at 827 million, showing a 12% year-on-year increase. This audience is younger, with 43% under the age of 35, and more diverse, with female representation at 42%.

High-end corporate sponsors view Formula One Group as a strategic platform. Technology and financial service brands each make up around 20% of all new sponsorship deals for the 2025 season. US-based companies are particularly active, accounting for over 34% of new deals. The total sponsorship market value across the series and teams is projected to exceed $2.9 billion for 2025. A specific example of a long-term, high-value commitment is the luxury brand LVMH's 10-year, $1 billion deal.

Race Promoters, which include cities and governments, pay substantial sanctioning fees. These fees are a major revenue driver, with the combined total from all promoters estimated to generate around $700 million per year for Formula One Group, representing about 25% of its total yearly revenue. Fees for a single Grand Prix can range from a low of about $20 million (historic venues like Monaco) up to $60 million for newer, high-demand events. The economic impact on host cities is also a key factor; for instance, the Las Vegas Grand Prix generated $934 million in economic impact in 2024.

Global Media/Broadcast companies are essential for distribution and monetization of content rights. The US market is a focal point, where the current deal with ESPN, expiring after the 2025 season, is worth approximately $90 million annually. Formula One Group is targeting a significant increase, seeking between $160 million and $180 million per year for the next US agreement. The overall broadcast landscape remains dominated by pay-TV platforms globally.

Premium event attendees and high-net-worth individuals are served through exclusive hospitality offerings. The Paddock Club and bespoke experiences like the 'House 44' collaboration (launched with Louis Hamilton and Soho House) are key offerings, with House 44 selling out across Silverstone, Monza, Mexico, and Vegas, with plans to expand to nine races starting in 2026. These individuals seek ultimate exclusivity, often involving private hospitality suites, paddock access, and yacht charters at glamorous locations like the Monaco Grand Prix.

• The sport is actively developing new premium experiences to meet surging demand from corporate clients and High Net-Worth Individuals (HNWIs).
• The Monaco Grand Prix is specifically cited as a must-attend event for Ultra High Net-Worth Individuals (UHNWIs) due to its glamour and exclusivity.
• The Abu Dhabi Grand Prix is another magnet for this segment, known for its twilight setting and legendary closing parties.
• Intent to attend F1 events is rising, with 41% of surveyed fans who haven't attended a fan experience planning to do so in the future.

Formula One Group (FWONA) - Canvas Business Model: Cost Structure

You're analyzing the cost base for Formula One Group as it navigates a 24-race 2025 calendar and the integration of MotoGP. The costs are heavily weighted toward variable payouts tied to revenue, but fixed operational costs for global logistics and technology are significant, too.

Team Payments (Prizes) to the Ten F1 Teams (Largest Single Cost)

Team payments are the single largest cost component, governed by the Concorde Agreement, which dictates that a portion of F1's revenue is distributed to the ten constructors. For the full year 2024, the total prize money distributed to the teams was $1.266 billion USD. This figure represented about 61.5% of the pre-team payment Adjusted OIBDA (Operating Income Before Depreciation and Amortization) in 2024. Formula One Group expects this percentage to trend lower through the term of the current agreement, concluding at the end of 2025.

The total prize pot distribution is complex, involving several columns of payment. For instance, in the 2024 fund structure, Ferrari received a special historic payment amounting to 5% ($63 million) of the total fund. Another 20% ($253 million) was allocated for historic success/performance payments, rewarding past championship wins. The remaining 75% ($949.5 million) is split based on the 2025 season's final Constructors' Championship standings.

To give you a concrete example of the scale, based on 2024 results, the estimated payout for the Constructors' Champion (McLaren) was $140 million, while the tenth-place team (Sauber) received an estimated $60 million. The Q2 2025 financial results showed that Formula One distributed $513 million in prize money to the teams during that quarter alone, bringing the year-to-date total payout to $625 million as of the end of Q2 2025. Separately, Formula One paid a total of $50 million to the teams in Q1 2025 related to the signing of the 2026 commercial agreement, a cost excluded from Adjusted OIBDA.

Prize Money Component (Based on 2024 $1.266B Fund Estimate)	Approximate Amount (USD)	Basis
Total Distributed to Teams (2024)	$1,266 million	Reported Liberty Media Figure
Special Ferrari Payment	$63 million	5% of Total Fund
Historic Success/Performance Payments	$253 million	Roughly 20% of Total Fund
2025 Standing Based Payment Pool	$949.5 million	Remaining 75% of Total Fund
Estimated Payout for 1st Place (2024 Basis)	$140 million	Estimated Constructor's Share

Race Operations and Logistics

Managing a global calendar of 24 races across five continents for the 2025 FIA Formula One World Championship inherently drives high operational costs. The logistics complexity is a major expense driver. For example, in the fourth quarter of 2024, operating costs rose partly due to higher freight costs directly linked to the specific order of events on the calendar. This is a persistent factor, as the recently acquired MotoGP series also notes that a higher mix of flyaway races generally results in a higher cost per race. The Group also incurred expenses related to the launch of new activations at the Grand Prix Plaza in Las Vegas.

Media Production and Technology Costs

The production of the high-quality global broadcast feed and the distribution network form a core operational cost. Costs associated with delivering the F1 TV direct-to-consumer platform have increased as the subscriber base grows. While specific media production cost line items aren't broken out separately from 'Other Cost of F1 Revenue,' the growth in the digital platform is a clear cost center.

The overall financial structure shows significant debt, which impacts financing costs, though not direct operational costs. As of Q2 2025, the total Formula One Group attributed principal amount of debt was $2.9 billion.

Corporate Selling, General, and Administrative (SG&A) Expenses

SG&A expenses cover the overhead required to run the corporate structure, separate from race-specific operational costs. For the full year 2024, Formula One Group's attributed SG&A expense was $66 million. In the fourth quarter of 2024, this figure was $17 million. The SG&A for the first quarter of 2025 saw an increase, primarily driven by higher personnel and marketing expense, including marketing costs for the 75th season launch event at London's The O2.

Costs Associated with Servicing New Sponsorship Agreements and Hospitality

As Formula One Group successfully grows its commercial revenue, the associated servicing costs rise in tandem. Costs in this category increased due to several factors noted in the Q2 2025 reporting:

• Higher commissions and partner servicing costs linked to underlying revenue growth.
• Increased costs specifically to service new sponsors.
• Higher Paddock Club costs due to increased attendance figures.

The growth in 'Other Revenue' streams, which includes hospitality, is directly linked to these increased servicing expenses. For example, other revenue grew from $132 million in Q2 2024 to $194 million in Q2 2025, boosted by factors like the Las Vegas Grand Prix Plaza leasing income.

Formula One Group (FWONA) - Canvas Business Model: Revenue Streams

You're looking at the core money-making engine for the Formula One Group as of late 2025. Honestly, the business model is built on locking in long-term, high-value contracts across three main pillars: events, media, and brand partnerships. It's a fantastic setup for recurring revenue, which is what we analysts love to see.

The overall picture is strong. As of the end of the third quarter of 2025, the Trailing Twelve Months (TTM) Revenue for Formula One Group was a solid $4.04 Billion USD. This is up from the $3.65 Billion USD generated in the full year 2024. The Q3 2025 revenue itself hit $1.085 billion.

Race Promotion Fees from Host Countries/Circuits

This stream comes from the fees paid by circuits and host countries to secure a spot on the Formula One calendar. Because the calendar is fixed and highly desirable, these fees are largely contracted years in advance, providing excellent revenue visibility. The Q1 2025 results showed a year-over-year decline in this revenue because the quarter had one fewer race than Q1 2024, illustrating the direct link between race count and quarterly recognition. We saw major contract extensions recently, like the renewed agreement for the Austin Grand Prix running through 2034 and the Monaco Grand Prix extended through 2035.

Media Rights Fees from Global Broadcasters and F1 TV Subscriptions

Media rights are the bedrock, representing a significant portion of the primary revenue. The growth here has been substantial; media rights fees climbed from $606.6 million in 2017 to $1.18 billion in 2024. The momentum continued into 2025, with the announcement of a new US broadcast partnership with Apple, which follows the massive cultural moment created by the Apple Original Films release, F1 The Movie, which grossed approximately $630 million globally. Contractual increases in fees and the ongoing growth of the direct-to-consumer platform, F1 TV subscriptions, help offset any quarterly dips caused by calendar variance.

Sponsorship Fees from Global Partners

Sponsorship is where the brand's increasing cultural relevance really translates into cash. You need to track both the series-level deals and the team-level deals, though the outline specifically calls out the Global Partners for the series itself. The projected figure for Formula One Group's Global Partner sponsorship revenue for 2025 is $677 million. To give you context on the broader market, the total sponsorship spend across the championship and its teams is projected to exceed $2.9 billion for the 2025 season. For comparison, the teams alone generated $2.04 billion in sponsorship revenue in 2024. The Q2 2025 results showed that primary revenue, which includes sponsorship, hit $1.03 billion for that quarter alone.

Here's a snapshot of how the revenue streams contribute, using the Q2 2025 primary revenue breakdown as a proxy for the core components:

Revenue Component	Q2 2025 Amount (Millions USD)	Notes
Primary Revenue (Total)	$1,030	Race Promotion, Media Rights, Sponsorship combined
Other Revenue (Total)	$194	Hospitality, Licensing, Real Estate
Total Formula One Group Revenue (Q3 2025)	$1,085	Reported Q3 2025 Revenue
MotoGP Revenue (Q3 2025)	$169	Included in Formula One Group segment

Hospitality and Experience Revenue (e.g., Paddock Club, QuintEvents)

This category captures the premium fan experience, which has seen significant uplift as the sport markets itself as a weekend festival. The Q3 2025 results specifically noted higher hospitality revenue driven by underlying Paddock Club growth and increased Grand Prix Plaza activities. QuintEvents, Liberty Media's ticketing and hospitality arm, also contributed to the growth in the 'Other Revenue' bucket, which was $194 million in Q2 2025. This segment benefits directly from record race attendance figures.

Licensing, Merchandising, and Other Ancillary Revenue

This area is about monetizing the brand outside of the race weekend itself. We're seeing new commercial horizons here. For instance, Formula One entered into new licensing agreements with brands like Pottery Barn Kids, Pottery Barn Teen, and Hello Kitty x F1 Academy. The growth in licensing income was cited as a positive contributor to the 'Other F1 revenue' in the third quarter of 2025. Furthermore, the inclusion of MotoGP in the Formula One Group segment adds its own ancillary revenue streams, with MotoGP revenue hitting $169 million in Q3 2025.

You should keep an eye on the growth in these ancillary areas; they are less susceptible to the quarterly fluctuations of the race calendar. Here are some key partnership examples that feed this revenue:

• LVMH Group: Landmark ten-year contract reportedly worth $150 million per season.
• DHL: Longest-running partner, recently signed extension to its $40 million-a-year deal.
• Crypto.com: Extension signed until 2030 at $20 million-a-year.
• American Express: Regional partnership upgraded to a global deal for 2025.