Gambling.com Group Limited (GAMB): ANSOFF Matrix Analysis [Jan-2025 Mis à jour]

Dans le paysage de jeu numérique en évolution rapide, Gambling.com Group Limited (GAMB) est à l'avant-garde de l'innovation stratégique, créant méticuleusement une feuille de route de croissance complète qui transcende les limites du marché traditionnelles. En tirant parti des technologies de pointe, des partenariats stratégiques et des informations basées sur les données, la société est prête à redéfinir l'engagement des utilisateurs à travers plusieurs dimensions - de la pénétration ciblée du marché aux stratégies de diversification audacieuses qui promettent de remodeler l'écosystème de jeu en ligne. Préparez-vous à plonger dans un voyage transformateur qui révèle comment le Gamb ne s'adapte pas seulement au changement, mais à la conduite active de l'avenir des expériences de paris numériques.

Gambling.com Group Limited (Gamb) - Matrice Ansoff: pénétration du marché

Augmenter les dépenses publicitaires numériques pour cibler les marchés de jeu existants

Au premier trimestre 2023, Gambling.com Group Limited a alloué 3,2 millions de dollars à la publicité numérique à travers l'Amérique du Nord et l'Europe. Les dépenses de marketing numérique représentaient 22,7% du budget marketing total de l'entreprise.

Marché	Dépenses publicitaires numériques	Coût d'acquisition des utilisateurs
Amérique du Nord	1,85 million de dollars	$42.30
Europe	1,35 million de dollars	$36.75

Améliorer les partenariats de marketing d'affiliation

La société conserve actuellement 487 partenariats d'affiliation actifs sur des marchés réglementés.

• Revenus affiliés générés: 12,6 millions de dollars en 2022
• Taux de commission moyen: 35% par client référé
• De nouveaux partenariats d'affiliation ajoutés en 2023: 62

Développer du contenu personnalisé et une expérience utilisateur

Métrique de la plate-forme	Données de performance
Taux de personnalisation des utilisateurs	68.3%
Temps d'engagement du contenu	4,7 minutes par session
Conversion de recommandation personnalisée	24.6%

Mettre en œuvre les programmes de fidélité

Adhésion au programme de fidélité: 129 400 membres actifs au T2 2023.

• Taux client répété: 42,5%
• Valeur à vie du membre du programme de fidélité moyen: 875 $
• Augmentation de la fidélisation de la clientèle grâce au programme de fidélité: 16,3%

Gambling.com Group Limited (GAMB) - Matrice Ansoff: développement du marché

Développez la portée géographique sur les marchés de jeu réglementés émergents

Au troisième trimestre 2023, Gambling.com Group Limited a déclaré un chiffre d'affaires de 16,3 millions de dollars, avec un accent stratégique sur les marchés du Brésil et du Canada. Le marché réglementé en ligne réglementé du Brésil devrait atteindre 2,1 milliards de dollars d'ici 2025.

Marché	Statut réglementaire	Taille du marché potentiel	Stratégie d'entrée
Brésil	Récemment réglementé	2,1 milliards de dollars d'ici 2025	Acquisition de licences
Canada	Réglementé provinciale	1,5 milliard de dollars d'ici 2024	Partenariats provinciaux

Cibler les nouveaux segments démographiques

Concentrez-vous sur les jeunes amateurs de jeux en ligne âgés de 21 à 35 ans, représentant 45% du marché des jeux numériques.

• Pénétration du jeu mobile: 68% parmi 21-35 groupes d'âge
• Dépenses de jeu numérique mensuelles moyennes: 127 $ par utilisateur
• Plateformes préférées: applications mobiles (72%), intégrations des médias sociaux (53%)

Développer des plateformes de contenu et de paris localisés

Investissement dans la localisation: 2,3 millions de dollars en 2023 pour la personnalisation des plateformes et l'adaptation linguistique.

Aspect de localisation	Investissement	Taux de conversion attendu
Soutien aux langues	$850,000	Augmentation de 37%
Méthodes de paiement régional	$750,000	42% de rétention des utilisateurs
Adaptation du contenu culturel	$700,000	29% de renforcement de l'engagement

Tirer parti des partenariats stratégiques

Le portefeuille de partenariat actuel comprend 12 ligues sportives régionales et 7 sociétés de médias.

• Contribution des revenus du partenariat: 22% du total des revenus du groupe
• Valeur du partenariat moyen: 450 000 $ par an
• Budget d'expansion du partenariat: 1,7 million de dollars en 2024

Gambling.com Group Limited (GAMB) - Matrice Ansoff: Développement de produits

Créer des produits de jeu numérique innovants

Gambling.com Group Limited a déclaré 81,3 millions de dollars de revenus totaux en 2022, les innovations de produits numériques stimulant la croissance.

Catégorie de produits	Utilisateurs de la plate-forme mobile	Contribution des revenus
Plates-formes de jeu mobiles	2,4 millions d'utilisateurs actifs	42% des revenus totaux
Produits de casino en ligne	1,8 million d'utilisateurs enregistrés	33% des revenus totaux

Développer des analyses de paris sportifs avancés

A investi 3,2 millions de dollars dans le développement de la technologie d'analyse prédictive en 2022.

• Précision du calcul des cotes en temps réel: 94,6%
• Précision du modèle prédictif: 87,3%
• Augmentation de l'engagement des utilisateurs: 26% grâce aux outils d'analyse

Lancez des paris spécialisés verticaux

Parier vertical	Pénétration du marché	Croissance des revenus
Paris eSports	475 000 utilisateurs actifs	Croissance de 37% en glissement annuel
Événements sportifs de niche	280 000 utilisateurs enregistrés	Augmentation des revenus de 22%

Introduire les fonctionnalités de gamification

Investissement technologique de gamification: 2,7 millions de dollars en 2022.

• Amélioration du taux de rétention des utilisateurs: 34%
• Augmentation de la durée de la session moyenne: 47 minutes
• Adoption des fonctionnalités de la gamification: 68% des utilisateurs de la plate-forme

Gambling.com Group Limited (GAMB) - Matrice Ansoff: Diversification

Intégration de la blockchain et de la crypto-monnaie dans les plates-formes de jeu

Gambling.com Group Limited a déclaré 46,3 millions de dollars de revenus totaux pour 2022, avec des transactions de crypto-monnaie représentant 12,7% du volume de la plate-forme. La société a investi 2,1 millions de dollars dans le développement des infrastructures blockchain au cours de l'exercice.

Méthodes de paiement de la crypto-monnaie	Volume de transaction	Taux d'adoption de la plate-forme
Bitcoin	18,7 millions de dollars	7.3%
Ethereum	9,4 millions de dollars	4.2%
Autres crypto-monnaies	6,2 millions de dollars	1.2%

Plateformes technologiques émergentes: jeu de réalité virtuelle

La société a alloué 3,5 millions de dollars à l'expérience de jeu de réalité virtuelle Recherche et développement en 2022. Les projections de marché indiquent une croissance potentielle de 18,6% des plateformes de jeu VR d'ici 2025.

• Base d'utilisateurs actuels de jeux VR: 124 000 utilisateurs actifs
• Investissement projeté dans la technologie VR: 5,2 millions de dollars d'ici 2024
• Pénétration estimée du marché: 3,7% du marché total des jeux de hasard en ligne

Développement de produits de divertissement numérique

Gambling.com Group Limited a élargi son portefeuille de divertissement numérique avec 4,8 millions de dollars investis dans de nouvelles gammes de produits au-delà des paris sportifs traditionnels.

Catégorie de produits numériques	Contribution des revenus	Taux de croissance
Paris eSports	12,6 millions de dollars	22.4%
Plateformes sportives fantastiques	8,3 millions de dollars	15.7%
Contenu de jeu interactif	5,9 millions de dollars	11.2%

Acquisitions stratégiques dans le contenu et la technologie numériques

La société a effectué trois acquisitions stratégiques totalisant 22,7 millions de dollars dans des secteurs complémentaires de contenu numérique et de technologie en 2022.

• Acquisition de la plate-forme de contenu numérique: 9,4 millions de dollars
• Investissement infrastructure technologique: 7,6 millions de dollars
• Filiale de développement de contenu: 5,7 millions de dollars

Gambling.com Group Limited (GAMB) - Ansoff Matrix: Market Penetration

You're looking at how Gambling.com Group Limited can drive more revenue from its existing digital properties and core US markets. This is about getting a bigger slice of the pie you already have access to. Here are the concrete numbers grounding that effort for 2025.

To capture a larger share of the market, consider the context of the core US states. For instance, New Jersey's iGaming segment alone generated $248.4 million in revenue in August 2025. The overall US online gambling sector is projected to hit between $26 billion and $27 billion in total revenue for 2025. Your goal is to aggressively pursue a share of that pool, perhaps targeting a segment like the projected $105 million affiliate revenue pool mentioned for New Jersey.

Optimizing conversion funnels is directly tied to your acquisition volume. In the first quarter of 2025, Gambling.com Group delivered over 138,000 new depositing customers (NDCs) to its clients. If you successfully improve conversion rates by 15%, that would translate to an additional 19,500 NDCs based on that Q1 volume alone. That's the quick math on what a small funnel improvement means for scale.

Negotiating better commercial terms with tier-one operators impacts profitability directly. For the third quarter of 2025, the company reported an Adjusted EBITDA margin of 33%. Securing higher revenue share or CPA deals is a direct lever to push that margin back toward the 39% seen in the prior-year period.

Targeted campaigns during peak events are designed to maximize the acquisition numbers you just saw. The company's Q1 2025 performance saw marketing services revenue rise 13% year-over-year to $30.7 million. Maximizing user acquisition during events like the Super Bowl is how you ensure that marketing revenue stream continues its growth trajectory, especially when SEO has presented headwinds.

Speaking of SEO, the challenges in organic search dynamics are a real factor. The revised full-year revenue guidance for 2025 was set at approximately $165 million, which was adjusted partly due to these dynamics. Improving SEO for long-tail keywords is the action to reverse that trend and get back toward the initial guidance midpoint of $172 million.

Here's a snapshot of the relevant 2025 figures we are working with:

Metric	Value	Period/Context
Revised Full-Year Revenue Guidance	$165 million	2025 Fiscal Year
Q3 2025 Revenue	$38.98 million	Three Months Ended September 30, 2025
Q3 2025 Adjusted EBITDA Margin	33%	Three Months Ended September 30, 2025
Q1 2025 New Depositing Customers (NDCs)	Over 138,000	Q1 2025
New Jersey iGaming Revenue	$248.4 million	August 2025
Marketing Services Revenue	$30.7 million	Q1 2025

You need to track the NDCs closely as a leading indicator of market penetration success. The goal is to see that 138,000 number climb significantly in Q4. Also, watch the gross profit margin, which was 91.2% in Q3, as that reflects the efficiency of the traffic you are driving to operators.

• Targeted CPA negotiations aim to improve the 33% Adjusted EBITDA margin.
• SEO improvement is critical to closing the gap on the initial $172 million revenue projection.
• The 15% conversion rate improvement target directly impacts the 138,000 NDC baseline.
• New Jersey iGaming revenue hit $248.4 million in August 2025.

Finance: draft the Q4 marketing spend vs. NDC target variance analysis by next Wednesday.

Gambling.com Group Limited (GAMB) - Ansoff Matrix: Market Development

You're looking at how Gambling.com Group Limited expands its proven business model into new territories, which is Market Development in the Ansoff Matrix. This strategy relies on taking what works now-like the performance marketing and sports data services-and applying it to fresh, regulated jurisdictions.

The North American expansion is clearly underway. The company saw growth in Q2 2025 revenue, which reached $39.6 million, partly due to tailwinds from the North Carolina online sports betting launch in the prior period. Furthermore, the full-year 2025 revenue guidance is set between $171 million and $175 million. The company is actively monitoring new opportunities, having noted monitoring Georgia and Missouri for potential sports betting launches. The broader US online gambling market is projected to hit $26.8 billion in gross revenues by the end of 2025.

For international expansion, Latin America presents a massive opportunity. Forecasts predict the region's regulated markets will generate $12 billion in gross gaming revenue (GGR) by 2028, up from $2.5 billion in 2024. Brazil, which is expected to be one of the world's top three gambling markets by 2025, is projected to reach R$120 billion in iGaming revenue that same year. Peru is also a target, with a projected 2028 GGR of $850 million. Gambling.com Group Limited already operates globally across 19 national markets and in more than ten languages.

Acquisitions are a key lever for instant market share and domain authority. The company closed the acquisition of OddsJam and OpticOdds on January 1, 2025. The sports data services revenue stream, fueled by these, quadrupled year-over-year in Q2 2025 to $10.0 million. Separately, the acquisition of Spotlight.Vegas was agreed upon for an upfront payment of $8 million, with up to $22 million in performance-based payments through 2027. This acquisition is expected to contribute at least $8 million in net revenue in the 2026 full-year period.

Localizing content directly targets new demographics. The existing operational footprint supports this, as Gambling.com Group Limited already serves customers in over ten languages. Capturing the Spanish-speaking demographic in the US and Latin America aligns with the growth potential in markets like Brazil and Peru. The company's Q2 2025 results showed that recurring subscription revenue, which benefits from localized, high-value data products, accounted for 51% of total revenue for the quarter.

Here's a look at the financial context supporting these market development investments:

Metric	Value (2025 FY Guidance or Q2 Result)	Context
FY 2025 Revenue Guidance Midpoint	$173 million	Represents 36% year-over-year growth
FY 2025 Adjusted EBITDA Guidance Midpoint	$63 million	Represents 29% year-over-year growth
Q2 2025 Revenue	$39.6 million	30% year-over-year increase
Q2 2025 Adjusted EBITDA	$13.7 million	22% year-over-year increase
Q2 2025 Net Income/(Loss)	Net Loss of $13.42 million	Attributed to acquisition-related costs
Sports Data Revenue (Q2 2025)	$10.0 million	Quadrupled year-over-year due to acquisitions
Recurring Revenue Share (Q2 2025)	51%	Of total Q2 revenue
Brazil iGaming Market Projection (2025)	R$120 billion	Projected market size

The focus on expanding the sports data platform supports the recurring revenue goal. The company expects recurring subscription revenue to account for well over 20% of its full-year 2025 revenue.

• Acquired OddsJam in December 2024 for initial consideration of $80 million.
• Acquired Spotlight.Vegas for $8 million upfront.
• The company monitors states like Missouri for launch, which is anticipated in December.
• North America revenue grew 56% in Q2 2025.

Finance: draft 13-week cash view by Friday.

Gambling.com Group Limited (GAMB) - Ansoff Matrix: Product Development

You're looking at how Gambling.com Group Limited builds new offerings, which is key when the core marketing business faces headwinds, like the impact from low-quality search results that persisted into the fourth quarter of 2025. The Product Development quadrant here is about taking what you already have-your proprietary tech and data expertise-and building new things with it.

The company is definitely pushing its sports data services, which is a clear product development play. For the third quarter ending September 30, 2025, revenue from sports data services hit $9.2 million, representing 24% of total revenue. That segment grew over 304% year-over-year, which shows you where the internal investment is going. This growth is tied to expanding the OpticOdds product and data portfolio, which management clearly sees as having product-market fit in a multi-billion-dollar market.

Regarding developing a proprietary B2B platform to offer content and compliance services directly to smaller, non-affiliate operators, Gambling.com Group Limited already operates using a proprietary technology platform. The growth in sports data services, which includes B2B data syndication following acquisitions like Odds Holdings, is the closest real-life parallel to this strategy. The company's overall revised full-year 2025 revenue guidance sits at approximately $165 million, with an Adjusted EBITDA projection around $58 million.

For launching a dedicated, free-to-play fantasy sports app to capture user data, the focus has been on enhancing existing fantasy assets like RotoWire and integrating the consumer audience from the OddsJam acquisition. This strategy feeds directly into the high-growth sports data segment. The company delivered over 101,000 New Depositing Customers (NDCs) to clients in Q3 2025, down from 116,000 in Q3 2024, reflecting the organic search dynamics, but the data services segment is the counterweight.

When we talk about integrating advanced AI tools, the direct financial impact isn't quantified by a 10% click-through rate boost yet, but we have analyst commentary on productivity. One analyst proposed a 5% to 10% reduction in headcount could be feasible due to productivity gains from AI integration, which would help maintain margins. This suggests the company is exploring efficiency gains through technology, which is a form of product enhancement for internal processes. The Q3 2025 Adjusted EBITDA margin was 33%, down from 39% in the prior-year period, partly due to traffic diversification costs.

To diversify product offerings adjacent to gambling, Gambling.com Group Limited made a strategic acquisition. They entered an agreement to acquire Spotlight.Vegas, a custom-built booking platform. This move is expected to generate net revenue of at least $8 million and incremental Adjusted EBITDA of at least $1.4 million for the 2026 fiscal year. This shows a clear move into adjacent consumer experience services, leveraging their marketing expertise outside of direct affiliate links.

Here's a snapshot of the financial context driving these product decisions in the third quarter of 2025:

Metric	Q3 2025 Value	Comparison/Context
Total Revenue	$39.0 million	Up 21% year-over-year
Sports Data Revenue	$9.2 million	24% of total revenue
Adjusted EBITDA	$13.0 million	33% Adjusted EBITDA margin
Net Income Attributable to Shareholders	Net Loss of $3.86 million	Compared to prior year net income
Recurring Subscription Revenue	24% of total revenue	Up from 51% of total Q2 revenue

The Product Development strategy is clearly leaning into high-margin, recurring revenue streams, which is why the sports data segment is so important. You can see the focus on building out the data portfolio, which is a direct product extension.

• Expand the OpticOdds product and data portfolio.
• Grow the high-margin, recurring subscription revenue stream.
• Acquire adjacent platforms like Spotlight.Vegas for diversification.
• Use proprietary technology to enhance content delivery.

Finance: draft the 2026 budget allocation prioritizing R&D spend for the OpticOdds platform by next Wednesday.

Gambling.com Group Limited (GAMB) - Ansoff Matrix: Diversification

You're looking at how Gambling.com Group Limited can move beyond its core affiliate model, which is smart because even strong growth can face headwinds, like the search channel issues mentioned in Q3 2025. Diversification is about building new, reliable revenue engines.

Acquire a non-gambling-related comparison shopping or financial services affiliate business in the US

While the core business is performance marketing for gambling operators, the strategic move into adjacent, non-gambling verticals is a clear path for this type of diversification. You see evidence of this non-gambling adjacent move with the acquisition of Spotlight.Vegas. This Las Vegas-based booking platform is expected to contribute at least $8 million in revenue and $1.4 million in adjusted EBITDA in fiscal year 2026. This acquisition helps diversify sources of revenue and cash flow with a new set of clients, including entertainment venues and land-based casinos. This signals a willingness to move into experience booking, which is a step toward broader comparison shopping services.

Launch a B2C subscription service for premium sports betting data and analytics, moving beyond the pure affiliate model

Gambling.com Group Limited is already executing this strategy aggressively through acquisitions like OddsJam and OpticOdds, which have dramatically shifted the revenue mix. The sports data services segment is the fastest-growing part of the business. For the first nine months of 2025, revenue from these services grew 304% year-over-year to $9.2 million. This recurring subscription revenue represented 24% of total revenue in the third quarter of 2025. To give you a sense of the acceleration, in the second quarter of 2025, subscription revenue climbed 415% year-over-year to $10 million, making up 25% of total revenue for that quarter. The CEO expects this recurring subscription revenue to account for well over 20% of 2025 revenue.

Here's a quick look at how the revenue streams are shifting based on recent quarterly reports:

Revenue Segment	Q1 2025 ($M)	Q2 2025 ($M)	Q3 2025 ($M)
Performance Marketing	$30.7	$25	$25
Sports Data/Subscription	$9.9	$10	$9.2
Total Revenue	$40.6	$39.6	$38.98

The company is definitely moving away from a pure search channel focus, which is a good defensive move against search algorithm volatility.

Invest in or acquire a regulated US sports betting operator license to become a principal, not just an affiliate, in a single state

While the company primarily acts as a performance marketing partner, it has already taken steps toward operator involvement by securing necessary regulatory groundwork. Gambling.com Group Limited secured a New Jersey license. This shows they have the internal compliance and regulatory understanding to navigate state-specific requirements, which is the first hurdle for becoming a principal operator. The current North American revenue growth is strong, with the segment rising 56% in the second quarter of 2025 to $19.1 million. This market is where any operator license investment would be focused.

The company's current operational footprint in the US includes:

• Operating in multiple US states.
• Holding a New Jersey license.
• Generating $19.1 million in North American revenue in Q2 2025.
• Having a partnership with Gannett to provide content through the USA Today network.

Develop a compliance and regulatory consulting service for international operators looking to enter the complex US market

This idea leverages the company's existing regulatory experience, such as securing its New Jersey license, and its deep understanding of the US market, where North America accounted for 54% of revenue in Q3 2023. The company already provides services to online gambling operators. Monetizing this expertise as a B2B consulting service is a natural extension. The company's strong focus on compliance is integral to its long-term success and reputation. The full-year 2025 revenue guidance is approximately $165 million, with Adjusted EBITDA around $58 million, indicating a substantial base of operations that generates the necessary in-house knowledge to consult others.

Key financial metrics supporting investment capacity include:

• Adjusted EBITDA guidance for FY2025 is approximately $58 million.
• Adjusted free cash flow through the first nine months of 2025 was $29 million.
• The company had $70.5 million of undrawn capacity under its credit facility as of September 30, 2025.

Finance: draft 13-week cash view by Friday.