General Motors Company (GM): Business Model Canvas [Jan-2025 Mise à jour]

Bouclez pour un voyage électrisant dans le plan stratégique de General Motors, un titan automobile réinvenant la mobilité grâce à l'innovation et aux prouesses technologiques. Dans cette plongée profonde dans la toile du modèle commercial de GM, nous allons démêler la façon dont cette entreprise légendaire se transforme d'un constructeur automobile traditionnel en un fournisseur de solutions de mobilité de pointe, se positionnant stratégiquement à l'intersection des véhicules électriques, de la technologie autonome et du transport durable. Préparez-vous à explorer comment GM ne fait pas seulement la fabrication de voitures, mais aussi l'ingénierie de l'avenir de la mobilité avec une vision et une ambition technologiques sans précédent.

General Motors Company (GM) - Modèle d'entreprise: partenariats clés

Alliances stratégiques avec les fabricants de batteries

GM a établi des partenariats de batterie critiques avec des fabricants spécifiques:

Partenaire	Investissement	Capacité de production
Solution d'énergie LG	2,3 milliards de dollars	Production annuelle de 70 GWh
Ultium Cell LLC	2,6 milliards de dollars	Production de batterie annuelle de 60 GWh

Coentreprises pour la technologie de conduite autonome

Les principaux partenariats technologiques de GM comprennent:

• Cruise LLC: 2,1 milliards de dollars investis dans le développement de véhicules autonomes
• Microsoft: collaboration en cloud computing pour les plates-formes de conduite autonomes
• Honda Motor Company: 750 millions de dollars d'investissement conjoint de véhicules autonomes

Partenariats de la chaîne d'approvisionnement des semi-conducteurs

Partenaire semi-conducteur	Valeur du contrat	Volume d'alimentation
Tsmc	1,5 milliard de dollars	5 millions de puces par an
GlobalFoundries	1,2 milliard de dollars	4,5 millions de puces par an

Charge des collaborations d'infrastructures

• EVGO: 750 millions de dollars de partenariat pour facturer l'expansion du réseau
• Point de charge: engagement conjoint de développement des infrastructures
• Charge de clignotement: accord de déploiement de la station de recharge stratégique

Réseau mondial de la chaîne d'approvisionnement automobile

GM maintient des partenariats avec plus de 350 fournisseurs de niveau 1 dans 30 pays, avec des dépenses de passation des marchés annuelles totales de 86,3 milliards de dollars.

Région	Nombre de fournisseurs	Dépenses d'approvisionnement
Amérique du Nord	210 fournisseurs	52,4 milliards de dollars
Asie	85 fournisseurs	22,7 milliards de dollars
Europe	55 fournisseurs	11,2 milliards de dollars

General Motors Company (GM) - Modèle d'entreprise: activités clés

Conception et fabrication de véhicules électriques (EV)

GM a investi 35 milliards de dollars dans la technologie EV et les technologies de véhicules autonomes jusqu'en 2025. La société prévoit de lancer 30 modèles Global EV d'ici 2025.

Métriques de production EV	2024 numéros projetés
Capacité de production annuelle EV	1 million d'unités
Production de cellules de la batterie ultium	Capacité annuelle de 200 GWh

Développement de technologie de conduite autonome avancée

La division de croisière de GM a développé une technologie de véhicules autonomes avec 5,2 milliards de dollars investis à ce jour.

• Cruise AV Testing Miles: plus d'un million de kilomètres autonomes
• Équipe de développement de véhicules autonomes: 1 800 ingénieurs

Recherche et innovation des véhicules

GM alloue 8,5 milliards de dollars par an aux activités de recherche et développement.

Zones de mise au point R&D	Investissement
Propulsion électrique	3,5 milliards de dollars
Technologie autonome	2,5 milliards de dollars
Technologies de véhicules connectés	1,2 milliard de dollars

Opérations mondiales de fabrication et d'assemblage

GM exploite 50 installations de fabrication dans le monde dans 14 pays.

• Total des travaux mondiaux de fabrication: 48 000 employés
• Production annuelle des véhicules: 7,3 millions d'unités

Marketing et positionnement de marque sur le marché automobile

Les dépenses de marketing annuelles de GM atteignent 2,1 milliards de dollars sur les marchés mondiaux.

Canal de marketing	Allocation
Marketing numérique	750 millions de dollars
Publicité télévisée	550 millions de dollars
Campagnes de médias sociaux	300 millions de dollars

General Motors Company (GM) - Modèle d'entreprise: Ressources clés

Installations de fabrication avancées

GM exploite 50 installations de fabrication dans le monde, avec 30 situées aux États-Unis. L'empreinte de fabrication totale couvre environ 72 millions de pieds carrés.

Emplacement de fabrication	Nombre d'installations	Investissement total
États-Unis	30	14,2 milliards de dollars
International	20	8,7 milliards de dollars

Propriété intellectuelle dans EV et technologie autonome

GM détient plus de 1 200 brevets actifs liés aux véhicules électriques et aux technologies de conduite autonomes.

• Brevets de véhicules électriques: 782
• Brevets de conduite autonomes: 418
• Brevets technologiques de la batterie: 325

Talent d'ingénierie et de conception solides

GM emploie 48 000 ingénieurs et professionnels techniques dans le monde, avec un investissement annuel de R&D de 9,1 milliards de dollars en 2023.

Catégorie professionnelle	Nombre d'employés
Professionnels de l'ingénierie	48,000
Ingénieurs de conception	6,500

Réputation mondiale de la marque

La valeur de la marque de GM est estimée à 15,3 milliards de dollars en 2023, se classant 46e dans le classement mondial des marques.

Capital financier important pour les investissements technologiques

Les dépenses en capital total de GM pour 2023 étaient de 10,6 milliards de dollars, avec 7,3 milliards de dollars dédiés au développement de véhicules électriques et autonomes.

Catégorie d'investissement	Montant
Dépenses en capital total	10,6 milliards de dollars
EV et technologie autonome	7,3 milliards de dollars

General Motors Company (GM) - Modèle d'entreprise: propositions de valeur

Portfolio complet des véhicules électriques

La gamme de véhicules électriques de GM comprend:

Modèle	Prix ​​initial	Gamme
Chevrolet Bolt EV	$26,500	259 miles
GMC Hummer EV	$78,295	350 miles
Cadillac Lyriq	$58,590	312 miles

Capacités de conduite autonomes avancés

Les investissements autonomes de la conduite de GM comprennent:

• 4,5 milliards de dollars investis dans la technologie des véhicules autonomes
• Division des véhicules autonomes de croisière avec 7,25 milliards de dollars de financement
• Caractéristiques de conduite autonomes de niveau 2 et de niveau 3 sur les lignes de véhicule

Solutions de transport durable

Engagements de durabilité de GM:

• 35 milliards de dollars investis dans des véhicules électriques et autonomes jusqu'en 2025
• Objectif de 100% d'énergie renouvelable pour les opérations mondiales d'ici 2035
• Cible de la neutralité du carbone d'ici 2040

Véhicules innovants et technologiquement avancés

Investissements et innovations technologiques:

Technologie	Investissement	Mise en œuvre
Technologie de la batterie	3,5 milliards de dollars	Plateforme de batterie ultium
Services connectés	2,2 milliards de dollars	Connectivité onstar et véhicule

Diverses options de véhicules sur plusieurs segments

Répartition du segment des véhicules:

Segment	Marques	Volume des ventes annuelles
Véhicules électriques	Chevrolet, Cadillac, GMC	94 000 unités (2023)
Camions	Chevrolet Silverado, GMC Sierra	723 000 unités (2023)
SUVS	Chevrolet, GMC, Cadillac	615 000 unités (2023)

General Motors Company (GM) - Modèle d'entreprise: relations clients

Plates-formes de fiançailles clients numériques

La plate-forme numérique GM OnStar dessert 18,5 millions d'abonnés actifs en 2023. Les canaux d'interaction client numérique génèrent 2,3 milliards de dollars de revenus annuels via des services connectés.

Plate-forme numérique	Utilisateurs actifs	Revenus annuels
GM ONSTAR	18,5 millions	2,3 milliards de dollars
Application mychevrolet	7,2 millions	456 millions de dollars

Services de configuration de véhicule personnalisés

La plate-forme de personnalisation des véhicules en ligne de GM traite 3,4 millions de configurations de véhicules uniques par an. Le temps de configuration moyen est de 22 minutes par client.

Réseau de concessionnaires étendus

GM maintient 4 684 concessionnaires à travers l'Amérique du Nord. La cote de satisfaction du client pour les interactions des concessionnaires est de 87,6%.

Région	Nombre de concessionnaires	Satisfaction du client
États-Unis	3,975	88.2%
Canada	709	85.3%

Assistance de service en ligne et mobile

Les plates-formes de services numériques de GM traitent 2,7 millions de demandes de service par an. La planification des services mobiles atteint 62% des interactions totales de service.

• Planification des services en ligne: 1,7 million de demandes
• Demandes de services d'applications mobiles: 1 million d'interactions
• Temps de résolution du service numérique moyen: 3,5 jours

Programmes de fidélisation de la clientèle

Le programme GM Rewards comprend 12,6 millions de membres actifs. Le programme de fidélité génère 587 millions de dollars de revenus supplémentaires.

Programme de fidélité	Membres actifs	Revenus supplémentaires
Récompenses GM	12,6 millions	587 millions de dollars

General Motors Company (GM) - Modèle d'entreprise: canaux

Réseaux de concessionnaires autorisés

GM exploite 4 684 concessionnaires à travers les États-Unis à partir de 2023. La société maintient un réseau robuste avec la distribution des concessionnaires suivants:

Type de concessionnaire	Nombre de concessionnaires
Marchands de Chevrolet	3,034
Concessionnaires Cadillac	870
Concessionnaires GMC	780

Plateformes de vente en ligne

Les canaux de vente numériques de GM génèrent environ 2,5 milliards de dollars de revenus en ligne annuels. Les plates-formes en ligne clés comprennent:

• GM.com Portail de vente directe
• Sites Web de marque spécifiques au fabricant
• Marchés automobiles tiers

Marketing numérique direct

GM investit 187 millions de dollars par an dans des campagnes de marketing numérique. Les canaux de marketing numérique comprennent:

• Publicité sur les réseaux sociaux
• Campagnes par e-mail ciblées
• Publicité numérique programmatique

Interactions d'applications mobiles

Les applications mobiles de GM comptent 3,2 millions d'utilisateurs mensuels actifs. Les plates-formes mobiles clés comprennent:

Application mobile	Utilisateurs actifs mensuels
Application mychevrolet	1,5 million
Services connectés GMC	890,000
Application mobile onstar	810,000

Spectacles automobiles et événements promotionnels

GM participe à 42 émissions automobiles majeures chaque année, avec un investissement marketing estimé à 65 millions de dollars. La participation à l'événement comprend:

• Salon de l'auto international nord-américain
• Spectacle d'électronique grand public
• Expositions automobiles régionales

General Motors Company (GM) - Modèle d'entreprise: segments de clientèle

Consommateurs individuels

En 2024, GM cible les consommateurs individuels sur plusieurs segments de véhicules avec la ventilation du marché suivante:

Segment de véhicule	Part de marché (%)	Volume des ventes annuelles
Voitures de tourisme	12.3%	537 000 unités
SUVS	28.7%	1 250 000 unités
Camionnettes	23.5%	1 024 000 unités
Véhicules électriques	8.6%	376 000 unités

Opérateurs de flotte commerciale

GM sert des marchés de flotte commerciale avec des offres de véhicules spécialisées:

• Ventes totales de flotte commerciale: 412 000 véhicules par an
• Part de marché de la flotte d'entreprise: 16,2%
• Part de marché du gouvernement de la flotte: 11,8%

Acheteurs soucieux de l'environnement

Le segment des véhicules électriques de GM cible les consommateurs soucieux de l'environnement:

Modèle EV	Ventes annuelles	Prix ​​moyen
Boulon Chevrolet	95 000 unités	$31,500
GMC Hummer EV	18 000 unités	$86,645
Cadillac Lyriq	24 000 unités	$58,590

Antariens technologiques

Le segment de clientèle axé sur la technologie de GM comprend:

• Marché avancé des systèmes d'assistance conducteur: 22,5% de pénétration du marché
• Abonnés aux services de véhicules connectés: 3,2 millions d'utilisateurs
• Package de technologie moyenne prime: 2 750 $ par véhicule

Acheteurs des entreprises et du gouvernement

Performance du segment des entreprises et du gouvernement de GM:

Type d'acheteur	Procurement annuel de véhicules	Valeur totale du contrat
Clients des entreprises	287 000 véhicules	12,4 milliards de dollars
Agences gouvernementales	125 000 véhicules	5,6 milliards de dollars

General Motors Company (GM) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement

En 2023, General Motors a investi 10,9 milliards de dollars dans les frais de recherche et de développement, se concentrant sur les véhicules électriques et les technologies de conduite autonomes.

Année	Dépenses de R&D	% des revenus
2023	10,9 milliards de dollars	6.2%
2022	9,5 milliards de dollars	5.8%

Coûts de fabrication et de production

Les coûts de fabrication totaux de GM en 2023 étaient d'environ 126,9 milliards de dollars.

• Coût de production de véhicule par unité: 22 500 $
• Installations de fabrication annuelles: 50 usines mondiales
• Volume total de production: 7,3 millions de véhicules en 2023

Gestion de la chaîne d'approvisionnement

Les dépenses annuelles de la chaîne d'approvisionnement de GM en 2023 ont atteint 85,4 milliards de dollars.

Catégorie de la chaîne d'approvisionnement	Dépenses annuelles
Matières premières	42,6 milliards de dollars
Achat de composants	35,2 milliards de dollars
Logistique	7,6 milliards de dollars

Marketing et distribution

Les dépenses de marketing pour GM en 2023 ont totalisé 3,7 milliards de dollars.

• Dépenses en marketing numérique: 1,2 milliard de dollars
• Publicité traditionnelle: 2,5 milliards de dollars
• Canaux de marketing mondiaux: 120+ pays

Investissements infrastructures technologiques

GM a alloué 4,5 milliards de dollars aux infrastructures technologiques en 2023.

Zone d'investissement technologique	Dépenses
Plates-formes numériques	1,8 milliard de dollars
Cybersécurité	650 millions de dollars
Cloud computing	1,2 milliard de dollars
IA et apprentissage automatique	850 millions de dollars

General Motors Company (GM) - Modèle d'entreprise: Strots de revenus

Ventes de véhicules

En 2023, General Motors a déclaré un chiffre d'affaires automobile total de 169,6 milliards de dollars. Répartition des ventes de véhicules par marque:

Marque	Revenus (milliards USD)
Chevrolet	$78.4
GMC	$32.6
Cadillac	$15.9
Buick	$12.7

Services de financement automobile

GM Financial a généré 11,5 milliards de dollars de revenus en 2023. Métriques financières clés:

• Actifs gérés totaux: 89,3 milliards de dollars
• Total des créances gérées: 73,2 milliards de dollars
• Montant moyen du prêt: 37 500 $

Pièces et accessoires de rechange

Les revenus des pièces et accessoires de GM en 2023:

Catégorie	Revenus (milliards USD)
Pièces d'équipement d'origine	$6.8
Accessoires	$2.3
Pièces de performance	$1.5

Services de charge de véhicules électriques

Le réseau de charge de charge Ultium de GM a généré 412 millions de dollars en 2023.

• Stations de charge totales: 3 250
• Revenu moyen par station de recharge: 126 769 $

Licence et partenariats technologiques

Revenus de licences technologiques en 2023:

Partenariat	Revenus (millions USD)
Technologie Honda EV	$875
Croisière Technologie autonome	$620
Licence de technologie de la batterie	$450

General Motors Company (GM) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose General Motors Company (GM) vehicles right now, based on their 2025 performance. It's a mix of proven dominance in traditional segments and aggressive moves in electrification and software services.

Market-leading, high-profit full-size trucks and SUVs.

General Motors Company (GM) maintains a commanding position in the most profitable segments of the U.S. market. Year-to-date through the third quarter of 2025, the company held a 41% share in the full-size pickup market and a 60% share in the full-size SUV market. This strength is evident in specific quarterly results; for instance, in the first quarter of 2025, GM combined full-size truck deliveries reached 208,255 units, outpacing Ford's 193,200. The full-size SUV segment saw a 31% increase in Q1 2025, with GM's market share near 69%. In the Middle East, Q1 2025 saw full-size SUV sales surge by 55% year-on-year, with Tahoe and Suburban models up 22%. This segment is definitely the profit engine.

Here are some key figures illustrating the strength of the truck and large SUV portfolio as of late 2025:

Segment/Model Type	Market Share (YTD Q3 2025)	Q1 2025 U.S. Deliveries (Combined)	Q2 2025 Sales Change YoY
Full-Size Pickups	41%	208,255 (Chevrolet/GMC)	GM Heavy-Duty trucks saw gains near 18%
Full-Size SUVs	60%	Segment up 31% in Q1 2025	Full-Size SUV sales surged 55% YoY (Middle East Q1 2025)

Flexible, scalable EV models with up to 400 miles of estimated range.

General Motors Company (GM) is delivering on its Ultium platform promise with high-range electric vehicles, exceeding the 400-mile benchmark on top trims. The 2025 Chevrolet Silverado EV with Max Range is cited with up to 492 miles of range (GM-estimated). The 2025 GMC Sierra EV Denali offers up to 460 miles. For the more mainstream buyer, the 2025 Chevrolet Equinox EV offers an EPA-estimated range of up to 319 miles on FWD models. The company's EV sales growth is explosive; in Q3 2025 alone, General Motors Company (GM) sold 66,500 EVs, surpassing its entire 2024 total of 114,432 units, representing a staggering 103% growth year-to-date through Q3 2025.

Hands-free driving convenience via Super Cruise on mapped highways.

The Super Cruise system is a significant differentiator, boasting impressive adoption and a strong safety record. As of the third quarter of 2025, General Motors Company (GM) confirmed over 500,000 active users across the U.S. and Canada, with expectations to finish 2025 with over 600,000 active users. The system enables hands-free driving on more than 750,000 miles of pre-mapped highways. This technology is also a growing revenue stream; General Motors Company (GM) projects it will generate more than $200 million in revenue in 2025. Furthermore, 40% of users whose free three-year trials expired in Q3 chose to continue paying for the service, which costs $25 per month or $250 per year after the trial. The system has logged over 700 million hands-free miles with zero reported crashes attributed to the system.

Full-spectrum portfolio from affordable vehicles to luxury performance.

General Motors Company (GM) offers vehicles across the entire price spectrum, utilizing its four core brands. You see this range clearly in the starting Manufacturer's Suggested Retail Price (MSRP) for 2025 models. On the more affordable end, the 2025 GMC Terrain starts at approximately $30,000, and the 2025 Chevrolet Equinox EV starts at $33,600. Moving up, the 2025 GMC Acadia starts around $43,000, while the flagship 2025 GMC Yukon starts at $67,200. At the luxury performance peak, the 2025 GMC Hummer EV SUV starts at $96,550, and Cadillac's luxury EV portfolio includes models like the Celestiq, positioning the brand at the ultra-premium level. This breadth is supported by the original plan to launch 30 new global EV models by 2025.

Integrated safety and connectivity services through OnStar.

Safety and connectivity are now baked in as standard for the ownership period. Starting with the 2025 model year, Automatic Crash Response, remote vehicle commands, and navigation/voice assistance features are bundled into the OnStar One Essentials package, included at no cost for eight years from purchase on every new Buick, Cadillac, Chevrolet, and GMC. Cadillac customers receive an additional perk: three free years of premium OnStar services, which includes unlimited Wi-Fi data and is currently priced at $49.99 per month after the trial. For non-premium services on newer cars, the basic Connect plan starts at $9.99 per month, while the Protect plan, which includes roadside assistance and stolen vehicle assistance, is $29.99 per month (or $19.99 on 2025 vehicles).

• OnStar One Essentials standard duration: 8 years.
• Cadillac premium trial duration: 3 years.
• Basic Connect plan start price (2025+ vehicles): $9.99 per month.
• Protect plan price (non-2025 vehicles): $29.99 per month.

Finance: draft 13-week cash view by Friday.

General Motors Company (GM) - Canvas Business Model: Customer Relationships

You're looking at how General Motors Company (GM) plans to keep customers engaged long after they drive off the lot. It's about turning a one-time transaction into a continuous relationship, which is where the real recurring revenue lives now.

Dedicated dealer network for sales, service, and maintenance.

General Motors Company (GM) still relies heavily on its physical footprint for sales and service. The company fuels nearly 4,000 dealerships across all 50 states. This network supports approximately 228k dealership employees in the U.S. alone. While the network is extensive, the structure has consolidated over time; for instance, in 2024, General Motors Company (GM) had 2,138 exclusive dealers, a significant drop from 9,055 in 1962. Chevrolet remains the largest brand by location count, reporting 2,877 locations across the US in 2025.

The dealer experience itself is a key relationship touchpoint. The 2025 J.D. Power U.S. Sales Satisfaction Index Study showed that General Motors Company (GM) brands scored well, with Buick taking the No. 1 spot in the Mass Market category. Chevrolet also topped the truck list for customer satisfaction. This focus on the purchase experience is critical because General Motors Company (GM) has won the S&P Global Mobility's Overall Loyalty to Manufacturer award for 10 consecutive years.

Subscription services model for OnStar and software features.

The subscription model is clearly a major focus for unlocking new revenue streams post-sale. General Motors Company (GM) is pushing tiered services through OnStar, moving beyond just emergency response. Here's a look at some of the pricing structures available for 2025 models, though you need to check the latest plan details as they evolve.

Service Tier/Feature	Pricing Detail	Key Feature/Duration
OnStar One Essentials (Standard on all 2025 models)	Included at no cost	8 years of Automatic Crash Response, remote commands.
Connect Plan (2025+ vehicles)	Starts at $9.99 per month	Remote commands, navigation, Voice Assistant.
Protect Plan (2025 vehicles)	$19.99 per month	Roadside assistance, safety services.
Protect Plan (Older vehicles)	$29.99 per month	Roadside assistance, safety services.
Super Cruise	$39.99 per month	Hands-free driving capability.
Premium OnStar (Cadillac)	$49.99 per month	Includes unlimited Wi-Fi data; 3 free years for new Cadillac customers.

The company projected revenue from its hands-free feature, Super Cruise, to be more than $200 million in 2025. That's the quick math on their near-term software monetization goal.

Personalized digital engagement and after-sales service to build loyalty.

General Motors Company (GM) is using digital channels to maintain that connection, which is clearly paying off in sales retention. The company has secured its position as the leader in U.S. market share for 3 years running. This digital push supports overall sales momentum; U.S. vehicle sales climbed 12% in the first half of 2025. Buick, for example, saw a 29% increase in the first half of 2025, partly driven by strong product execution and engagement.

The after-sales focus includes leveraging AI for support, which helps streamline interactions. You can see the results in the J.D. Power study where dealer personnel and website satisfaction are key metrics. The goal is to make the ownership journey easier, more convenient, and more rewarding.

• Streamlined online shopping experiences.
• Transparent pricing communication.
• Personalized follow-up calls and emails.
• Dealers constantly innovating service delivery.

Conversational AI integration for a defintely enhanced in-car experience.

The next frontier in customer relationships is deeply embedding intelligence into the vehicle itself. General Motors Company (GM) is rolling out conversational AI, starting with Google Gemini integration in vehicles beginning in 2026. This allows drivers to interact naturally, handling tasks like drafting messages or planning routes. The company also plans a proprietary AI assistant connected through OnStar, which will draw directly from the vehicle's onboard intelligence for personalized guidance and predictive maintenance alerts.

This advanced capability will run on a new centralized computing platform, which is designed to deliver up to 35 times more AI performance than current systems. This platform unifies core vehicle functions, giving the car the power to be a true intelligent assistant. General Motors Company (GM)'s existing hands-free system, Super Cruise, has already logged more than 700 million hands-free miles without any reported crashes attributed to the system, providing a solid data foundation for these next-gen features.

Finance: draft 13-week cash view by Friday.

General Motors Company (GM) - Canvas Business Model: Channels

General Motors Company (GM) utilizes a multi-faceted approach to reach customers, heavily relying on its established dealer network while expanding digital and specialized channels.

Large network of independent franchised dealerships (primary sales channel)

The primary sales channel for General Motors Company (GM) remains its network of independent authorized retail dealers.

• At December 31, 2024, General Motors Company (GM) had 4,588 authorized dealerships in GMNA and 6,594 in GMI.
• The total number of U.S. franchised dealerships was 18,374 at the close of 2024.
• U.S. vehicle sales for General Motors Company (GM) increased 12% in the first half of 2025 compared to the prior year period.
• General Motors Company (GM) led the U.S. automotive industry in total and retail sales for the first six months of 2025.
• Dealership throughput, the number of vehicles a dealership sells, was 873 units in 2024, with an expectation of 876 units in 2025.

GM Financial for vehicle financing and leasing

General Motors Company (GM)'s captive finance arm, GM Financial, is integral to facilitating sales through financing and leasing options.

Metric	Period Ending March 31, 2025	Period Ending September 30, 2025
Net Income	$499 million (Q1 2025)	$589 million (Q3 2025)
Retail Loan Originations	$9.6 billion (Q1 2025)	$8.8 billion (Q3 2025)
Operating Lease Originations	$5.0 billion (Q1 2025)	N/A
Outstanding Retail Finance Receivables Balance	$77.0 billion	N/A
Leased Vehicles, Net Balance	$32.2 billion	N/A
Outstanding Commercial Finance Receivables Balance	$16.9 billion	N/A

For loans originated in the September 2025 quarter, the average amount financed was $41,000, with an average monthly payment of $780.

Direct-to-consumer online ordering and configuration for select models

General Motors Company (GM) supports select model sales through direct-to-consumer digital platforms.

• General Motors Company (GM) EV sales more than doubled in the second quarter of 2025.

GM Envolve for dedicated commercial and government fleet sales

GM Envolve serves as the dedicated channel for business-to-business and business-to-government fleet transactions.

• GM Envolve fleet sales increased by 25% in the first quarter of 2025.
• GM Envolve fleet sales grew in the first half of 2025.
• For the 2023 calendar year, total GM Envolve sales were up 20% year-over-year.
• In 2024, fleet sales were forecasted to hold steady at about 23% of total General Motors Company (GM) sales.

General Motors Company (GM) - Canvas Business Model: Customer Segments

You're looking at the core customer groups General Motors Company (GM) is serving as of late 2025, based on their latest operational snapshots. Honestly, the numbers show a clear focus on their traditional strengths while aggressively pushing the electric future.

North American Mass-Market Consumers (Truck/SUV core buyers)

This segment remains the bedrock of profitability. General Motors Company (GM) is leaning hard on its full-size offerings to maintain pricing power, evidenced by their incentive spend being significantly lower than the industry average.

• U.S. ICE market share YTD through Q3 2025: 17.4%.
• Q3 2025 U.S. market share: 17.0%.
• Incentives as a % of ATP in Q3 2025: 4.0%.
• Industry average incentives as a % of ATP in Q3 2025: 6.9%.
• Dealer inventory at end of Q3 2025: 527K units, down 16% YoY.

Here's the quick math on their dominance in the most profitable niches:

Market Segment	General Motors Company (GM) U.S. Share (YTD Q3 2025)
Full-Size Pickup Market	41%
Full-Size SUV Market	60%

Luxury and Performance Buyers (Cadillac and high-end GMC/Chevrolet trims)

The premium space is seeing a significant pivot to electrification, especially with Cadillac. They are clearly using the luxury badge to drive early high-end EV adoption.

• Cadillac is the best-selling Lux EV Brand in the U.S. YTD through Q3 2025.
• Cadillac EVs represented 20% of U.S. EV sales in Q1 2025.
• GMC EV sales have more than doubled YTD through Q3 2025.
• General Motors Company (GM) offered five Cadillac EV models by 2025.

Commercial and Government Fleet Operators

While direct fleet sales numbers are less public, the commercial segment is being targeted through specialized EV offerings and high-tech services that appeal to high-utilization operators.

Commercial Focus Area	Relevant Metric/Brand
Commercial EV Brand	BrightDrop (integrated with Chevrolet)
Software/Service Revenue Expectation (2025)	Over $200M from Super Cruise
Super Cruise Customers (Q3 2025)	Over 500,000

The growth in software services like Super Cruise, which has driven approximately 700M hands-free miles, is a key offering for high-mileage commercial users.

Early and Mass-Market EV Adopters (targeting 300,000 wholesale units in 2025)

General Motors Company (GM) is executing on its commitment to scale EVs, solidifying its position as the second-largest EV seller in the U.S. market, even as the overall market adjusts.

• Targeted EV wholesale units for 2025: Around 300K.
• U.S. EV Market Share (Q3 2025): 16.5%, ranking #2.
• EV Sales Volume (Q3 2025): 67K units.
• EV Sales Volume (H1 2025): Over 78,000 units.
• Total EV Models offered across brands (mid-2025): 13.

The Chevrolet Equinox EV is a major volume driver, recognized as the best-selling non-Tesla EV as of late 2025.

General Motors Company (GM) - Canvas Business Model: Cost Structure

When you look at General Motors Company (GM)'s cost structure, you're looking at the heavy machinery of a legacy automaker pivoting hard into electrification. The costs here are massive and largely fixed, which means volume is everything to make the math work.

High fixed costs from manufacturing plants and tooling represent a significant portion of the spend. These are the costs you incur whether you build one car or a million-the depreciation, maintenance, and amortization of massive assembly plants and the specialized tooling required for both internal combustion engine (ICE) and electric vehicle (EV) platforms. This high fixed base demands strong sales execution to spread the cost base thinly across every unit sold.

The commitment to the future is reflected in substantial investment outlays. General Motors Company (GM) projects its capital expenditure for the full year of 2025 to be in the range of $10 billion to $11 billion. This figure bundles necessary maintenance CapEx with the aggressive spending required for technology development and manufacturing retooling.

The cost of materials and components is under immediate pressure, especially from trade policy. The company expects its gross tariff exposure for 2025 to fall within a range of $3.5 billion to $4.5 billion. To be fair, management is working to mitigate this; for instance, about $2 billion of that exposure is tied to vehicles imported into the U.S. from Canada, Mexico, and South Korea. This forces a cost-conscious approach to sourcing.

Labor costs are locked in by recent agreements. The four-year labor deal reached with the United Auto Workers (UAW) is estimated to cost General Motors Company (GM) $9.3 billion over the life of the contract, which translates to roughly $575 per vehicle over the contract term. The agreement included base wage increases of 25% for full-time workers, unwinding some of the cost-saving strategies used previously.

Scaling the Ultium battery and EV supply chain is a major, ongoing capital drain. General Motors Company (GM) had previously set a goal to spend $27 billion on EVs and autonomous vehicles by 2025. Specific supply chain investments are concrete, such as the joint venture for Cathode Active Material (CAM) and precursor processing, which is projected to exceed $1 billion. Also, an $85 million loan was provided to Element 25 to help fund a Louisiana-based facility for battery-grade manganese sulfate, which is expected to begin operations in 2025.

Here's a quick look at some of the key cost drivers and associated figures we see for 2025 planning:

Cost Category	Specific Financial Data Point (2025 Projection/Estimate)
Capital Expenditure (Total)	$10 billion to $11 billion
Gross Tariff Exposure	$3.5 billion to $4.5 billion
Estimated Tariff Cost from Canada/Mexico/South Korea Imports	Roughly $2 billion
UAW Contract Cost Over Life of Contract (Total)	$9.3 billion
UAW Contract Cost Per Vehicle (Estimate)	Approximately $575
Ultium CAM/Precursor JV Investment (Projected)	Exceeding $1 billion

You can see the tension: massive fixed costs and EV transition spending clash with immediate tariff headwinds and higher structural labor costs. This means operational efficiency across the board is not just a goal; it's a survival mechanism.

• The UAW contract included base wage increases of 25% for full-time workers.
• General Motors Company (GM) aims to offset roughly 30% of the tariff exposure through production shifts.
• The company plans to increase output by an estimated 50,000 full-size trucks annually at its Fort Wayne, Indiana, plant to help offset costs.
• GM expects to have an EV battery capacity of 160GWh in North America across four U.S. battery cell plants by 2025.

Finance: draft 13-week cash view by Friday.

General Motors Company (GM) - Canvas Business Model: Revenue Streams

You're looking at how General Motors Company (GM) is bringing in cash as we head toward the end of 2025. It's a mix of the old reliable business and the new digital future, which is exactly what you'd expect from a company in this transition phase.

The core of the revenue still comes from moving metal. Sales of internal combustion engine (ICE) trucks, SUVs, and cars remain the bedrock. However, the focus is clearly shifting, even as they manage the current portfolio. For instance, in the third quarter of 2025, the Automotive segment net sales were $44.256 billion. This is set against the backdrop of the full-year 2025 Adjusted EBIT forecast being raised to a range of $12 billion to $13 billion. That's a solid lift from the previous guidance of $10 billion to $12.5 billion.

Here's a quick look at some of the key financial metrics driving the current revenue picture:

Metric	Value/Range	Period/Context
Full-Year 2025 Adjusted EBIT Forecast	$12 billion to $13 billion	Raised Guidance
Q3 2025 Total Revenue	$48.6 billion	Quarterly Result
Q2 2025 Total Revenue	$47.122 billion	Quarterly Result
GM Financial EBT-Adjusted (Q3 2025)	$589 million	Quarterly Result
Super Cruise Revenue Expectation (2025)	More than $200 million	Full-Year Expectation

The financing arm, GM Financial, is a significant, steady contributor. This income stream covers leases, loans, and insurance products tied to vehicle sales. For the first six months of 2025, GM Financial reported net income of $1.0 billion. Looking at the most recent quarterly data, the EBT-Adjusted for GM Financial in the third quarter of 2025 was $589 million, which followed $704 million in the second quarter.

The transition to electric vehicles (EVs) is a major focus for future revenue growth, even with near-term adoption slowing. General Motors Company (GM) is actively managing the losses in this segment while scaling up production. The company projects that EV profitability will improve by $2 billion to $4 billion in 2025. This improvement is expected to come from scale efficiencies and cost reductions as they work through the realignment of their EV program.

Software and services represent the high-margin future revenue stream, moving beyond the initial vehicle sale. This includes recurring revenue from connectivity and driver-assist features. You can see this developing in a few key areas:

• The company expects to recognize more than $200 million in Super Cruise revenue for the full year 2025.
• Super Cruise subscription pricing is noted at $39.99 per month.
• OnStar, the established connectivity platform, has historically generated a projected $2 billion in annual revenue from its more than 16 million connected vehicles.
• The company is focused on generating greater revenue during and after each vehicle sale through these services.

Finance: draft 13-week cash view by Friday.