General Motors Company (GM): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Aperte o cinto para uma jornada eletrizante para o projeto estratégico da General Motors, uma mobilidade automotiva de reimaginamento de Titan por meio de inovação e proezas tecnológicas. Nesse profundo mergulho na tela de modelo de negócios da GM, vamos desvendar como essa empresa lendária está se transformando de uma montadora tradicional para um fornecedor de soluções de mobilidade de ponta, se posicionando estrategicamente na interseção de veículos elétricos, tecnologia autônoma e transporte sustentável. Prepare -se para explorar como a GM não é apenas os carros de fabricação, mas projetar o futuro da mobilidade com visão sem precedentes e ambição tecnológica.

General Motors Company (GM) - Modelo de Negócios: Principais Parcerias

Alianças estratégicas com fabricantes de baterias

A GM estabeleceu parcerias críticas de bateria com fabricantes específicos:

Parceiro	Investimento	Capacidade de produção
Solução de energia LG	US $ 2,3 bilhões	70 GWH Produção anual de bateria
Ultium células LLC	US $ 2,6 bilhões	Produção anual de bateria de 60 GWh

Joint ventures para tecnologia de direção autônoma

As principais parcerias tecnológicas da GM incluem:

• Cruise LLC: US ​​$ 2,1 bilhões investidos em desenvolvimento de veículos autônomos
• Microsoft: colaboração em nuvem de computação para plataformas de direção autônoma
• Honda Motor Company: US $ 750 milhões para investimento em veículos autônomos conjuntos

Parcerias da cadeia de suprimentos de semicondutores

Parceiro semicondutor	Valor do contrato	Volume de fornecimento
TSMC	US $ 1,5 bilhão	5 milhões de chips anualmente
GlobalFoundries	US $ 1,2 bilhão	4,5 milhões de chips anualmente

Colaborações de infraestrutura de cobrança

• EVGO: parceria de US $ 750 milhões para cobrar expansão da rede
• Charge Point: Compromisso de Desenvolvimento de Infraestrutura Conjunto
• Charamento de piscar: Contrato de implantação de estação de carregamento estratégico

Rede global de cadeia de suprimentos automotivos

A GM mantém parcerias com mais de 350 fornecedores de nível 1 em 30 países, com gastos anuais totais de compras de US $ 86,3 bilhões.

Região	Número de fornecedores	Gasto de compras
América do Norte	210 fornecedores	US $ 52,4 bilhões
Ásia	85 fornecedores	US $ 22,7 bilhões
Europa	55 fornecedores	US $ 11,2 bilhões

General Motors Company (GM) - Modelo de Negócios: Atividades -chave

Projeto e fabricação de veículos elétricos (EV)

A GM investiu US $ 35 bilhões em tecnologia de veículos EV e autônoma até 2025. A empresa planeja lançar 30 modelos Global EV até 2025.

Métricas de produção EV	2024 números projetados
Capacidade anual de produção de EV	1 milhão de unidades
Produção de células de bateria de Ultium	Capacidade anual de 200 GWh

Desenvolvimento Avançado de Tecnologia de direção autônoma

A Divisão de Cruzeiros da GM desenvolveu tecnologia de veículos autônomos com US $ 5,2 bilhões investidos até o momento.

• Cruise AV Testing Miles: mais de 1 milhão de milhas autônomas
• Equipe autônoma de desenvolvimento de veículos: 1.800 engenheiros

Pesquisa e inovação de veículos

A GM aloca US $ 8,5 bilhões anualmente para atividades de pesquisa e desenvolvimento.

Áreas de foco em P&D	Investimento
Propulsão elétrica	US $ 3,5 bilhões
Tecnologia autônoma	US $ 2,5 bilhões
Tecnologias de veículos conectados	US $ 1,2 bilhão

Operações globais de fabricação e montagem

A GM opera 50 instalações de fabricação globalmente em 14 países.

• Força de trabalho de fabricação global total: 48.000 funcionários
• Produção anual de veículos: 7,3 milhões de unidades

Marketing e posicionamento da marca no mercado automotivo

As despesas anuais de marketing da GM atingem US $ 2,1 bilhões nos mercados globais.

Canal de marketing	Alocação
Marketing digital	US $ 750 milhões
Publicidade na televisão	US $ 550 milhões
Campanhas de mídia social	US $ 300 milhões

General Motors Company (GM) - Modelo de Negócios: Recursos Principais

Instalações de fabricação avançadas

A GM opera 50 instalações de fabricação globalmente, com 30 localizados nos Estados Unidos. A pegada total da fabricação cobre aproximadamente 72 milhões de pés quadrados.

Local de fabricação	Número de instalações	Investimento total
Estados Unidos	30	US $ 14,2 bilhões
Internacional	20	US $ 8,7 bilhões

Propriedade intelectual em EV e tecnologia autônoma

A GM possui mais de 1.200 patentes ativas relacionadas a veículos elétricos e tecnologias de direção autônoma.

• Patentes de veículo elétrico: 782
• Patentes de direção autônomas: 418
• Patentes de tecnologia da bateria: 325

Forte engenharia e talento de design

A GM emprega 48.000 engenheiros e profissionais técnicos em todo o mundo, com um investimento anual de P&D de US $ 9,1 bilhões em 2023.

Categoria profissional	Número de funcionários
Profissionais de engenharia	48,000
Engenheiros de design	6,500

Reputação da marca global

O valor da marca da GM estimado em US $ 15,3 bilhões em 2023, classificando 46º no ranking global de marcas.

Capital financeiro significativo para investimentos em tecnologia

As despesas totais de capital da GM em 2023 foram de US $ 10,6 bilhões, com US $ 7,3 bilhões dedicados ao desenvolvimento de veículos elétricos e autônomos.

Categoria de investimento	Quantia
Gasto total de capital	US $ 10,6 bilhões
EV e tecnologia autônoma	US $ 7,3 bilhões

General Motors Company (GM) - Modelo de Negócios: Proposições de Valor

Portfólio de veículos elétricos abrangentes

A linha de veículos elétricos da GM inclui:

Modelo	Preço inicial	Faixa
Chevrolet Bolt Ev	$26,500	259 milhas
GMC Hummer Ev	$78,295	350 milhas
Cadillac Lyriq	$58,590	312 milhas

Capacidades avançadas de direção autônoma

Os investimentos autônomos de direção da GM incluem:

• US $ 4,5 bilhões investidos em tecnologia de veículos autônomos
• Divisão de veículos autônomos de cruzeiro com US $ 7,25 bilhões em financiamento
• Recursos de direção autônomos de nível 2 e nível 3 através das linhas de veículos

Soluções de transporte sustentáveis

Compromissos de sustentabilidade da GM:

• US $ 35 bilhões investidos em veículos elétricos e autônomos até 2025
• Objetivo de 100% de energia renovável para operações globais até 2035
• Alvo da neutralidade de carbono até 2040

Veículos inovadores e tecnologicamente avançados

Investimentos e inovações de tecnologia:

Tecnologia	Investimento	Implementação
Tecnologia da bateria	US $ 3,5 bilhões	Plataforma de bateria de Ultium
Serviços conectados	US $ 2,2 bilhões	OnStar e conectividade do veículo

Diversas opções de veículos em vários segmentos

Aparelhamento do segmento de veículos:

Segmento	Marcas	Volume anual de vendas
Veículos elétricos	Chevrolet, Cadillac, GMC	94.000 unidades (2023)
Caminhões	Chevrolet Silverado, GMC Sierra	723.000 unidades (2023)
SUVs	Chevrolet, GMC, Cadillac	615.000 unidades (2023)

General Motors Company (GM) - Modelo de Negócios: Relacionamentos do Cliente

Plataformas de engajamento de clientes digitais

A GM OnStar Digital Platform atende 18,5 milhões de assinantes ativos a partir de 2023. Os canais de interação digital do cliente geram US $ 2,3 bilhões em receita anual por meio de serviços conectados.

Plataforma digital	Usuários ativos	Receita anual
GM OnStar	18,5 milhões	US $ 2,3 bilhões
Aplicativo mychevrolet	7,2 milhões	US $ 456 milhões

Serviços de configuração de veículos personalizados

A plataforma de personalização de veículos on -line da GM processa 3,4 milhões de configurações exclusivas de veículos anualmente. O tempo médio de configuração é de 22 minutos por cliente.

Extensa rede de concessionárias

A GM mantém 4.684 concessionárias em toda a América do Norte. A classificação de satisfação do cliente para interações de concessionárias é de 87,6%.

Região	Número de concessionárias	Satisfação do cliente
Estados Unidos	3,975	88.2%
Canadá	709	85.3%

Suporte de serviço online e móvel

As plataformas de serviço digital da GM processam 2,7 milhões de solicitações de serviço anualmente. A programação de serviços móveis atinge 62% do total de interações de serviço.

• Programação de serviços on -line: 1,7 milhão de solicitações
• Solicitações de serviço de aplicativo móvel: 1 milhão de interações
• Tempo médio de resolução do serviço digital: 3,5 dias

Programas de fidelidade do cliente

O programa GM Rewards inclui 12,6 milhões de membros ativos. O programa de fidelidade gera US $ 587 milhões em receita incremental.

Programa de fidelidade	Membros ativos	Receita incremental
GM recompensas	12,6 milhões	US $ 587 milhões

General Motors Company (GM) - Modelo de Negócios: Canais

Redes de concessionária autorizadas

A GM opera 4.684 concessionárias nos Estados Unidos a partir de 2023. A empresa mantém uma rede robusta com a seguinte distribuição de revendedores:

Tipo de revendedor	Número de concessionárias
Revendedores Chevrolet	3,034
Revendedores Cadillac	870
Revendedores GMC	780

Plataformas de vendas on -line

Os canais de vendas digitais da GM geram aproximadamente US $ 2,5 bilhões em receita on -line anual. As principais plataformas online incluem:

• GM.com Portal de vendas direta
• Sites de marca específicos do fabricante
• Mercados automotivos de terceiros

Marketing digital direto

A GM investe US $ 187 milhões anualmente em campanhas de marketing digital. Os canais de marketing digital incluem:

• Publicidade nas mídias sociais
• Campanhas de e -mail direcionadas
• Publicidade digital programática

Interações de aplicativos móveis

Os aplicativos móveis da GM têm 3,2 milhões de usuários mensais ativos. As principais plataformas móveis incluem:

Aplicativo móvel	Usuários ativos mensais
Aplicativo mychevrolet	1,5 milhão
Serviços conectados GMC	890,000
OnStar Mobile App	810,000

Exposições de automóveis e eventos promocionais

A GM participa de 42 grandes shows automotivos anualmente, com um investimento estimado em marketing de US $ 65 milhões. A participação no evento inclui:

• Salão de automóveis internacionais da América do Norte
• Show de eletrônicos de consumo
• Exposições automotivas regionais

General Motors Company (GM) - Modelo de Negócios: Segmentos de Clientes

Consumidores individuais

A partir de 2024, a GM tem como alvo os consumidores individuais em vários segmentos de veículos com a seguinte quebra de mercado:

Segmento do veículo	Quota de mercado (%)	Volume anual de vendas
Carros de passageiros	12.3%	537.000 unidades
SUVs	28.7%	1.250.000 unidades
Caminhões de captação	23.5%	1.024.000 unidades
Veículos elétricos	8.6%	376.000 unidades

Operadores de frota comercial

A GM serve mercados de frota comercial com ofertas especializadas de veículos:

• Vendas de frotas comerciais totais: 412.000 veículos anualmente
• Participação de mercado da frota corporativa: 16,2%
• Participação de mercado da frota do governo: 11,8%

Compradores ambientalmente conscientes

O segmento de veículos elétricos da GM tem como alvo os consumidores ambientalmente conscientes:

Modelo EV	Vendas anuais	Preço médio
Parafuso Chevrolet	95.000 unidades	$31,500
GMC Hummer Ev	18.000 unidades	$86,645
Cadillac Lyriq	24.000 unidades	$58,590

Entusiastas da tecnologia

O segmento de clientes focado na tecnologia da GM inclui:

• Mercado avançado de sistemas de assistência ao motorista: 22,5% de penetração no mercado
• Assinantes de serviços de veículos conectados: 3,2 milhões de usuários
• Pacote de tecnologia média prêmio: US $ 2.750 por veículo

Compradores corporativos e governamentais

Desempenho do segmento corporativo e governamental da GM:

Tipo de comprador	Aquisição anual de veículos	Valor total do contrato
Clientes corporativos	287.000 veículos	US $ 12,4 bilhões
Agências governamentais	125.000 veículos	US $ 5,6 bilhões

General Motors Company (GM) - Modelo de Negócios: Estrutura de Custo

Despesas de pesquisa e desenvolvimento

Em 2023, a General Motors investiu US $ 10,9 bilhões em despesas de pesquisa e desenvolvimento, com foco em veículos elétricos e tecnologias de direção autônoma.

Ano	Despesas de P&D	% da receita
2023	US $ 10,9 bilhões	6.2%
2022	US $ 9,5 bilhões	5.8%

Custos de fabricação e produção

Os custos totais de fabricação da GM em 2023 foram de aproximadamente US $ 126,9 bilhões.

• Custo de produção do veículo por unidade: US $ 22.500
• Instalações de fabricação anuais: 50 plantas globais
• Volume total de produção: 7,3 milhões de veículos em 2023

Gestão da cadeia de abastecimento

As despesas anuais da cadeia de suprimentos da GM em 2023 atingiram US $ 85,4 bilhões.

Categoria da cadeia de suprimentos	Gastos anuais
Matérias-primas	US $ 42,6 bilhões
Componente Componente	US $ 35,2 bilhões
Logística	US $ 7,6 bilhões

Marketing e distribuição

As despesas de marketing para a GM em 2023 totalizaram US $ 3,7 bilhões.

• Gastes de marketing digital: US $ 1,2 bilhão
• Publicidade tradicional: US $ 2,5 bilhões
• Canais de marketing global: mais de 120 países

Investimentos de infraestrutura de tecnologia

A GM alocou US $ 4,5 bilhões à infraestrutura de tecnologia em 2023.

Área de investimento em tecnologia	Gastos
Plataformas digitais	US $ 1,8 bilhão
Segurança cibernética	US $ 650 milhões
Computação em nuvem	US $ 1,2 bilhão
AI e aprendizado de máquina	US $ 850 milhões

General Motors Company (GM) - Modelo de Negócios: Fluxos de Receita

Vendas de veículos

Em 2023, a General Motors registrou uma receita automotiva total de US $ 169,6 bilhões. Repartição de vendas de veículos por marca:

Marca	Receita (bilhão de dólares)
Chevrolet	$78.4
GMC	$32.6
Cadillac	$15.9
Buick	$12.7

Serviços de financiamento automotivo

A GM Financial gerou US $ 11,5 bilhões em receita em 2023. Métricas financeiras -chave:

• Total de ativos gerenciados: US $ 89,3 bilhões
• Total de recebíveis gerenciados: US $ 73,2 bilhões
• Valor médio do empréstimo: US $ 37.500

Peças de reposição e acessórios

Receita de peças e acessórios da GM em 2023:

Categoria	Receita (bilhão de dólares)
Peças de equipamento original	$6.8
Acessórios	$2.3
Peças de desempenho	$1.5

Serviços de carregamento de veículos elétricos

A rede de cobrança de carga de Ultium da GM gerou US $ 412 milhões em 2023.

• Estações de carregamento total: 3.250
• Receita média por estação de cobrança: US $ 126.769

Licenciamento de tecnologia e parcerias

Receita de licenciamento de tecnologia em 2023:

Parceria	Receita (milhões de dólares)
Tecnologia Honda EV	$875
Tecnologia autônoma de cruzeiro	$620
Licenciamento de tecnologia de bateria	$450

General Motors Company (GM) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose General Motors Company (GM) vehicles right now, based on their 2025 performance. It's a mix of proven dominance in traditional segments and aggressive moves in electrification and software services.

Market-leading, high-profit full-size trucks and SUVs.

General Motors Company (GM) maintains a commanding position in the most profitable segments of the U.S. market. Year-to-date through the third quarter of 2025, the company held a 41% share in the full-size pickup market and a 60% share in the full-size SUV market. This strength is evident in specific quarterly results; for instance, in the first quarter of 2025, GM combined full-size truck deliveries reached 208,255 units, outpacing Ford's 193,200. The full-size SUV segment saw a 31% increase in Q1 2025, with GM's market share near 69%. In the Middle East, Q1 2025 saw full-size SUV sales surge by 55% year-on-year, with Tahoe and Suburban models up 22%. This segment is definitely the profit engine.

Here are some key figures illustrating the strength of the truck and large SUV portfolio as of late 2025:

Segment/Model Type	Market Share (YTD Q3 2025)	Q1 2025 U.S. Deliveries (Combined)	Q2 2025 Sales Change YoY
Full-Size Pickups	41%	208,255 (Chevrolet/GMC)	GM Heavy-Duty trucks saw gains near 18%
Full-Size SUVs	60%	Segment up 31% in Q1 2025	Full-Size SUV sales surged 55% YoY (Middle East Q1 2025)

Flexible, scalable EV models with up to 400 miles of estimated range.

General Motors Company (GM) is delivering on its Ultium platform promise with high-range electric vehicles, exceeding the 400-mile benchmark on top trims. The 2025 Chevrolet Silverado EV with Max Range is cited with up to 492 miles of range (GM-estimated). The 2025 GMC Sierra EV Denali offers up to 460 miles. For the more mainstream buyer, the 2025 Chevrolet Equinox EV offers an EPA-estimated range of up to 319 miles on FWD models. The company's EV sales growth is explosive; in Q3 2025 alone, General Motors Company (GM) sold 66,500 EVs, surpassing its entire 2024 total of 114,432 units, representing a staggering 103% growth year-to-date through Q3 2025.

Hands-free driving convenience via Super Cruise on mapped highways.

The Super Cruise system is a significant differentiator, boasting impressive adoption and a strong safety record. As of the third quarter of 2025, General Motors Company (GM) confirmed over 500,000 active users across the U.S. and Canada, with expectations to finish 2025 with over 600,000 active users. The system enables hands-free driving on more than 750,000 miles of pre-mapped highways. This technology is also a growing revenue stream; General Motors Company (GM) projects it will generate more than $200 million in revenue in 2025. Furthermore, 40% of users whose free three-year trials expired in Q3 chose to continue paying for the service, which costs $25 per month or $250 per year after the trial. The system has logged over 700 million hands-free miles with zero reported crashes attributed to the system.

Full-spectrum portfolio from affordable vehicles to luxury performance.

General Motors Company (GM) offers vehicles across the entire price spectrum, utilizing its four core brands. You see this range clearly in the starting Manufacturer's Suggested Retail Price (MSRP) for 2025 models. On the more affordable end, the 2025 GMC Terrain starts at approximately $30,000, and the 2025 Chevrolet Equinox EV starts at $33,600. Moving up, the 2025 GMC Acadia starts around $43,000, while the flagship 2025 GMC Yukon starts at $67,200. At the luxury performance peak, the 2025 GMC Hummer EV SUV starts at $96,550, and Cadillac's luxury EV portfolio includes models like the Celestiq, positioning the brand at the ultra-premium level. This breadth is supported by the original plan to launch 30 new global EV models by 2025.

Integrated safety and connectivity services through OnStar.

Safety and connectivity are now baked in as standard for the ownership period. Starting with the 2025 model year, Automatic Crash Response, remote vehicle commands, and navigation/voice assistance features are bundled into the OnStar One Essentials package, included at no cost for eight years from purchase on every new Buick, Cadillac, Chevrolet, and GMC. Cadillac customers receive an additional perk: three free years of premium OnStar services, which includes unlimited Wi-Fi data and is currently priced at $49.99 per month after the trial. For non-premium services on newer cars, the basic Connect plan starts at $9.99 per month, while the Protect plan, which includes roadside assistance and stolen vehicle assistance, is $29.99 per month (or $19.99 on 2025 vehicles).

• OnStar One Essentials standard duration: 8 years.
• Cadillac premium trial duration: 3 years.
• Basic Connect plan start price (2025+ vehicles): $9.99 per month.
• Protect plan price (non-2025 vehicles): $29.99 per month.

Finance: draft 13-week cash view by Friday.

General Motors Company (GM) - Canvas Business Model: Customer Relationships

You're looking at how General Motors Company (GM) plans to keep customers engaged long after they drive off the lot. It's about turning a one-time transaction into a continuous relationship, which is where the real recurring revenue lives now.

Dedicated dealer network for sales, service, and maintenance.

General Motors Company (GM) still relies heavily on its physical footprint for sales and service. The company fuels nearly 4,000 dealerships across all 50 states. This network supports approximately 228k dealership employees in the U.S. alone. While the network is extensive, the structure has consolidated over time; for instance, in 2024, General Motors Company (GM) had 2,138 exclusive dealers, a significant drop from 9,055 in 1962. Chevrolet remains the largest brand by location count, reporting 2,877 locations across the US in 2025.

The dealer experience itself is a key relationship touchpoint. The 2025 J.D. Power U.S. Sales Satisfaction Index Study showed that General Motors Company (GM) brands scored well, with Buick taking the No. 1 spot in the Mass Market category. Chevrolet also topped the truck list for customer satisfaction. This focus on the purchase experience is critical because General Motors Company (GM) has won the S&P Global Mobility's Overall Loyalty to Manufacturer award for 10 consecutive years.

Subscription services model for OnStar and software features.

The subscription model is clearly a major focus for unlocking new revenue streams post-sale. General Motors Company (GM) is pushing tiered services through OnStar, moving beyond just emergency response. Here's a look at some of the pricing structures available for 2025 models, though you need to check the latest plan details as they evolve.

Service Tier/Feature	Pricing Detail	Key Feature/Duration
OnStar One Essentials (Standard on all 2025 models)	Included at no cost	8 years of Automatic Crash Response, remote commands.
Connect Plan (2025+ vehicles)	Starts at $9.99 per month	Remote commands, navigation, Voice Assistant.
Protect Plan (2025 vehicles)	$19.99 per month	Roadside assistance, safety services.
Protect Plan (Older vehicles)	$29.99 per month	Roadside assistance, safety services.
Super Cruise	$39.99 per month	Hands-free driving capability.
Premium OnStar (Cadillac)	$49.99 per month	Includes unlimited Wi-Fi data; 3 free years for new Cadillac customers.

The company projected revenue from its hands-free feature, Super Cruise, to be more than $200 million in 2025. That's the quick math on their near-term software monetization goal.

Personalized digital engagement and after-sales service to build loyalty.

General Motors Company (GM) is using digital channels to maintain that connection, which is clearly paying off in sales retention. The company has secured its position as the leader in U.S. market share for 3 years running. This digital push supports overall sales momentum; U.S. vehicle sales climbed 12% in the first half of 2025. Buick, for example, saw a 29% increase in the first half of 2025, partly driven by strong product execution and engagement.

The after-sales focus includes leveraging AI for support, which helps streamline interactions. You can see the results in the J.D. Power study where dealer personnel and website satisfaction are key metrics. The goal is to make the ownership journey easier, more convenient, and more rewarding.

• Streamlined online shopping experiences.
• Transparent pricing communication.
• Personalized follow-up calls and emails.
• Dealers constantly innovating service delivery.

Conversational AI integration for a defintely enhanced in-car experience.

The next frontier in customer relationships is deeply embedding intelligence into the vehicle itself. General Motors Company (GM) is rolling out conversational AI, starting with Google Gemini integration in vehicles beginning in 2026. This allows drivers to interact naturally, handling tasks like drafting messages or planning routes. The company also plans a proprietary AI assistant connected through OnStar, which will draw directly from the vehicle's onboard intelligence for personalized guidance and predictive maintenance alerts.

This advanced capability will run on a new centralized computing platform, which is designed to deliver up to 35 times more AI performance than current systems. This platform unifies core vehicle functions, giving the car the power to be a true intelligent assistant. General Motors Company (GM)'s existing hands-free system, Super Cruise, has already logged more than 700 million hands-free miles without any reported crashes attributed to the system, providing a solid data foundation for these next-gen features.

Finance: draft 13-week cash view by Friday.

General Motors Company (GM) - Canvas Business Model: Channels

General Motors Company (GM) utilizes a multi-faceted approach to reach customers, heavily relying on its established dealer network while expanding digital and specialized channels.

Large network of independent franchised dealerships (primary sales channel)

The primary sales channel for General Motors Company (GM) remains its network of independent authorized retail dealers.

• At December 31, 2024, General Motors Company (GM) had 4,588 authorized dealerships in GMNA and 6,594 in GMI.
• The total number of U.S. franchised dealerships was 18,374 at the close of 2024.
• U.S. vehicle sales for General Motors Company (GM) increased 12% in the first half of 2025 compared to the prior year period.
• General Motors Company (GM) led the U.S. automotive industry in total and retail sales for the first six months of 2025.
• Dealership throughput, the number of vehicles a dealership sells, was 873 units in 2024, with an expectation of 876 units in 2025.

GM Financial for vehicle financing and leasing

General Motors Company (GM)'s captive finance arm, GM Financial, is integral to facilitating sales through financing and leasing options.

Metric	Period Ending March 31, 2025	Period Ending September 30, 2025
Net Income	$499 million (Q1 2025)	$589 million (Q3 2025)
Retail Loan Originations	$9.6 billion (Q1 2025)	$8.8 billion (Q3 2025)
Operating Lease Originations	$5.0 billion (Q1 2025)	N/A
Outstanding Retail Finance Receivables Balance	$77.0 billion	N/A
Leased Vehicles, Net Balance	$32.2 billion	N/A
Outstanding Commercial Finance Receivables Balance	$16.9 billion	N/A

For loans originated in the September 2025 quarter, the average amount financed was $41,000, with an average monthly payment of $780.

Direct-to-consumer online ordering and configuration for select models

General Motors Company (GM) supports select model sales through direct-to-consumer digital platforms.

• General Motors Company (GM) EV sales more than doubled in the second quarter of 2025.

GM Envolve for dedicated commercial and government fleet sales

GM Envolve serves as the dedicated channel for business-to-business and business-to-government fleet transactions.

• GM Envolve fleet sales increased by 25% in the first quarter of 2025.
• GM Envolve fleet sales grew in the first half of 2025.
• For the 2023 calendar year, total GM Envolve sales were up 20% year-over-year.
• In 2024, fleet sales were forecasted to hold steady at about 23% of total General Motors Company (GM) sales.

General Motors Company (GM) - Canvas Business Model: Customer Segments

You're looking at the core customer groups General Motors Company (GM) is serving as of late 2025, based on their latest operational snapshots. Honestly, the numbers show a clear focus on their traditional strengths while aggressively pushing the electric future.

North American Mass-Market Consumers (Truck/SUV core buyers)

This segment remains the bedrock of profitability. General Motors Company (GM) is leaning hard on its full-size offerings to maintain pricing power, evidenced by their incentive spend being significantly lower than the industry average.

• U.S. ICE market share YTD through Q3 2025: 17.4%.
• Q3 2025 U.S. market share: 17.0%.
• Incentives as a % of ATP in Q3 2025: 4.0%.
• Industry average incentives as a % of ATP in Q3 2025: 6.9%.
• Dealer inventory at end of Q3 2025: 527K units, down 16% YoY.

Here's the quick math on their dominance in the most profitable niches:

Market Segment	General Motors Company (GM) U.S. Share (YTD Q3 2025)
Full-Size Pickup Market	41%
Full-Size SUV Market	60%

Luxury and Performance Buyers (Cadillac and high-end GMC/Chevrolet trims)

The premium space is seeing a significant pivot to electrification, especially with Cadillac. They are clearly using the luxury badge to drive early high-end EV adoption.

• Cadillac is the best-selling Lux EV Brand in the U.S. YTD through Q3 2025.
• Cadillac EVs represented 20% of U.S. EV sales in Q1 2025.
• GMC EV sales have more than doubled YTD through Q3 2025.
• General Motors Company (GM) offered five Cadillac EV models by 2025.

Commercial and Government Fleet Operators

While direct fleet sales numbers are less public, the commercial segment is being targeted through specialized EV offerings and high-tech services that appeal to high-utilization operators.

Commercial Focus Area	Relevant Metric/Brand
Commercial EV Brand	BrightDrop (integrated with Chevrolet)
Software/Service Revenue Expectation (2025)	Over $200M from Super Cruise
Super Cruise Customers (Q3 2025)	Over 500,000

The growth in software services like Super Cruise, which has driven approximately 700M hands-free miles, is a key offering for high-mileage commercial users.

Early and Mass-Market EV Adopters (targeting 300,000 wholesale units in 2025)

General Motors Company (GM) is executing on its commitment to scale EVs, solidifying its position as the second-largest EV seller in the U.S. market, even as the overall market adjusts.

• Targeted EV wholesale units for 2025: Around 300K.
• U.S. EV Market Share (Q3 2025): 16.5%, ranking #2.
• EV Sales Volume (Q3 2025): 67K units.
• EV Sales Volume (H1 2025): Over 78,000 units.
• Total EV Models offered across brands (mid-2025): 13.

The Chevrolet Equinox EV is a major volume driver, recognized as the best-selling non-Tesla EV as of late 2025.

General Motors Company (GM) - Canvas Business Model: Cost Structure

When you look at General Motors Company (GM)'s cost structure, you're looking at the heavy machinery of a legacy automaker pivoting hard into electrification. The costs here are massive and largely fixed, which means volume is everything to make the math work.

High fixed costs from manufacturing plants and tooling represent a significant portion of the spend. These are the costs you incur whether you build one car or a million-the depreciation, maintenance, and amortization of massive assembly plants and the specialized tooling required for both internal combustion engine (ICE) and electric vehicle (EV) platforms. This high fixed base demands strong sales execution to spread the cost base thinly across every unit sold.

The commitment to the future is reflected in substantial investment outlays. General Motors Company (GM) projects its capital expenditure for the full year of 2025 to be in the range of $10 billion to $11 billion. This figure bundles necessary maintenance CapEx with the aggressive spending required for technology development and manufacturing retooling.

The cost of materials and components is under immediate pressure, especially from trade policy. The company expects its gross tariff exposure for 2025 to fall within a range of $3.5 billion to $4.5 billion. To be fair, management is working to mitigate this; for instance, about $2 billion of that exposure is tied to vehicles imported into the U.S. from Canada, Mexico, and South Korea. This forces a cost-conscious approach to sourcing.

Labor costs are locked in by recent agreements. The four-year labor deal reached with the United Auto Workers (UAW) is estimated to cost General Motors Company (GM) $9.3 billion over the life of the contract, which translates to roughly $575 per vehicle over the contract term. The agreement included base wage increases of 25% for full-time workers, unwinding some of the cost-saving strategies used previously.

Scaling the Ultium battery and EV supply chain is a major, ongoing capital drain. General Motors Company (GM) had previously set a goal to spend $27 billion on EVs and autonomous vehicles by 2025. Specific supply chain investments are concrete, such as the joint venture for Cathode Active Material (CAM) and precursor processing, which is projected to exceed $1 billion. Also, an $85 million loan was provided to Element 25 to help fund a Louisiana-based facility for battery-grade manganese sulfate, which is expected to begin operations in 2025.

Here's a quick look at some of the key cost drivers and associated figures we see for 2025 planning:

Cost Category	Specific Financial Data Point (2025 Projection/Estimate)
Capital Expenditure (Total)	$10 billion to $11 billion
Gross Tariff Exposure	$3.5 billion to $4.5 billion
Estimated Tariff Cost from Canada/Mexico/South Korea Imports	Roughly $2 billion
UAW Contract Cost Over Life of Contract (Total)	$9.3 billion
UAW Contract Cost Per Vehicle (Estimate)	Approximately $575
Ultium CAM/Precursor JV Investment (Projected)	Exceeding $1 billion

You can see the tension: massive fixed costs and EV transition spending clash with immediate tariff headwinds and higher structural labor costs. This means operational efficiency across the board is not just a goal; it's a survival mechanism.

• The UAW contract included base wage increases of 25% for full-time workers.
• General Motors Company (GM) aims to offset roughly 30% of the tariff exposure through production shifts.
• The company plans to increase output by an estimated 50,000 full-size trucks annually at its Fort Wayne, Indiana, plant to help offset costs.
• GM expects to have an EV battery capacity of 160GWh in North America across four U.S. battery cell plants by 2025.

Finance: draft 13-week cash view by Friday.

General Motors Company (GM) - Canvas Business Model: Revenue Streams

You're looking at how General Motors Company (GM) is bringing in cash as we head toward the end of 2025. It's a mix of the old reliable business and the new digital future, which is exactly what you'd expect from a company in this transition phase.

The core of the revenue still comes from moving metal. Sales of internal combustion engine (ICE) trucks, SUVs, and cars remain the bedrock. However, the focus is clearly shifting, even as they manage the current portfolio. For instance, in the third quarter of 2025, the Automotive segment net sales were $44.256 billion. This is set against the backdrop of the full-year 2025 Adjusted EBIT forecast being raised to a range of $12 billion to $13 billion. That's a solid lift from the previous guidance of $10 billion to $12.5 billion.

Here's a quick look at some of the key financial metrics driving the current revenue picture:

Metric	Value/Range	Period/Context
Full-Year 2025 Adjusted EBIT Forecast	$12 billion to $13 billion	Raised Guidance
Q3 2025 Total Revenue	$48.6 billion	Quarterly Result
Q2 2025 Total Revenue	$47.122 billion	Quarterly Result
GM Financial EBT-Adjusted (Q3 2025)	$589 million	Quarterly Result
Super Cruise Revenue Expectation (2025)	More than $200 million	Full-Year Expectation

The financing arm, GM Financial, is a significant, steady contributor. This income stream covers leases, loans, and insurance products tied to vehicle sales. For the first six months of 2025, GM Financial reported net income of $1.0 billion. Looking at the most recent quarterly data, the EBT-Adjusted for GM Financial in the third quarter of 2025 was $589 million, which followed $704 million in the second quarter.

The transition to electric vehicles (EVs) is a major focus for future revenue growth, even with near-term adoption slowing. General Motors Company (GM) is actively managing the losses in this segment while scaling up production. The company projects that EV profitability will improve by $2 billion to $4 billion in 2025. This improvement is expected to come from scale efficiencies and cost reductions as they work through the realignment of their EV program.

Software and services represent the high-margin future revenue stream, moving beyond the initial vehicle sale. This includes recurring revenue from connectivity and driver-assist features. You can see this developing in a few key areas:

• The company expects to recognize more than $200 million in Super Cruise revenue for the full year 2025.
• Super Cruise subscription pricing is noted at $39.99 per month.
• OnStar, the established connectivity platform, has historically generated a projected $2 billion in annual revenue from its more than 16 million connected vehicles.
• The company is focused on generating greater revenue during and after each vehicle sale through these services.

Finance: draft 13-week cash view by Friday.