Holley Inc. (Hlly): Business Model Canvas [Jan-2025 Mise à jour]

Plongez dans le monde d'octane élevé de Holley Inc., une puissance de la performance automobile qui a révolutionné comment les passionnés et les professionnels transforment leurs véhicules. Des circuits de course aux performances de la rue, le modèle de modèle commercial de cette entreprise révèle un plan stratégique qui stimule l'innovation, relie les communautés automobiles passionnées et fournit des solutions de performance de pointe qui repoussent les limites de l'ingénierie automobile. Bouclez-vous alors que nous explorons les machines complexes derrière une approche commerciale remarquable d'Holley qui en a fait un nom légendaire dans l'industrie du marché secondaire automobile.

Holley Inc. (Hlly) - Modèle d'entreprise: partenariats clés

Fabricants d'équipements d'origine (OEM) sur le marché des performances automobiles

En 2024, Holley maintient des partenariats stratégiques avec les OEM suivants:

Partenaire OEM	Focus de partenariat	Valeur de collaboration annuelle estimée
Ford Performance	Développement de pièces de performance	12,4 millions de dollars
General Motors	Composants de performance du marché secondaire	9,7 millions de dollars
Mopar	Pièces automobiles spécialisées	6,3 millions de dollars

Distributeurs de pièces automobiles du marché secondaire

Les partenariats de distribution clés comprennent:

• Équipement de course au sommet
• Jegs Automotive
• Autozone
• Carparts.com

Équipes de course et organisations de sport automobile

Organisation de course	Type de partenariat	Parrainage annuel / soutien
Nascar	Fournisseur de pièces de performance officielle	3,2 millions de dollars
NHRA	Partenaire technique	2,5 millions de dollars
Score international	Sponsor des pièces de performance	1,8 million de dollars

Technologies de technologie automobile et d'ingénierie

Partenariats technologiques stratégiques:

• Bosch Automotive
• AG continental
• Delphi Technologies

Plates-formes de commerce électronique pour les pièces automobiles

Plate-forme de commerce électronique	Contribution du canal de vente	Volume de transaction annuel
Amazon Automotive	Détaillant en ligne principal	22,6 millions de dollars
Ebay Motors	Chaîne en ligne secondaire	15,3 millions de dollars
Rockauto.com	Distributeur de pièces spécialisées	8,7 millions de dollars

Holley Inc. (Hlly) - Modèle d'entreprise: activités clés

Conception et ingénierie des pièces automobiles de performance

En 2024, Holley Inc. consacre environ 12% de ses revenus annuels aux efforts de recherche et d'ingénierie. La société maintient une équipe de 87 ingénieurs de conception spécialisés dans les pièces de performance automobile.

Domaines d'intervention de l'ingénierie	Investissement annuel
Conception de carburateur de performance	3,2 millions de dollars
Ingénierie du système de carburant électronique	2,7 millions de dollars
Développement de composants avancés	1,9 million de dollars

Fabrication de composants automobiles

Holley exploite 3 installations de fabrication primaires à travers les États-Unis, avec une capacité de production totale de 1,2 million de pièces automobiles par an.

• Production du carburateur: 450 000 unités par an
• Composants du système de carburant: 350 000 unités par an
• Pièces de performance électronique: 400 000 unités par an

Recherche et développement de produits

La société investit 12,5 millions de dollars par an en R&D, en se concentrant sur les technologies innovantes de performance automobile.

Zone de focus R&D	Pourcentage du budget de la R&D
Technologie de carburateur de performance	35%
Gestion électronique du carburant	28%
Technologies de capteurs avancés	22%
Technologies automobiles émergentes	15%

Marketing et promotion de la marque

Holley alloue 4,3 millions de dollars par an aux efforts de marketing dans le secteur des performances automobiles.

• Budget de marketing numérique: 1,8 million de dollars
• Srainage des sports automobiles: 1,2 million de dollars
• Salon du commerce et marketing d'événements: 800 000 $
• Publicité imprimée et médiatique: 500 000 $

Ventes et distribution

La société maintient un réseau de distribution couvrant 42 États et 3 marchés internationaux, les ventes annuelles atteignant 285 millions de dollars en produits de rechange automobile.

Canal de distribution	Volume des ventes
Ventes directes en ligne	98 millions de dollars
Partenariats de vente au détail automobile	132 millions de dollars
Distribution de gros	55 millions de dollars

Holley Inc. (Hlly) - Modèle d'entreprise: Ressources clés

Installations de fabrication avancées

Holley Performance exploite plusieurs installations de fabrication totalisant environ 500 000 pieds carrés d'espace de production. La société maintient des emplacements de fabrication dans:

• Bowling Green, Kentucky
• Mississippi
• Sites de fabrication de pièces de performance automobile supplémentaires

Emplacement de l'installation	Total en pieds carrés	Focus de fabrication primaire
Bowling Green, KY	250 000 pieds carrés	Composants du carburateur et du système de carburant
Installation du Mississippi	150 000 pieds carrés	Collecteurs d'admission de performance

Expertise en propriété intellectuelle et en génie

Holley Inc. détient plus de 250 brevets actifs liés aux technologies de performance automobile. L'équipe d'ingénierie de l'entreprise se compose d'environ 75 ingénieurs spécialisés avec une expérience moyenne de l'industrie de 15 ans.

Grande réputation de marque

Holley Performance est sur le marché secondaire automobile depuis 1903, avec une valeur de marque estimée à 127 millions de dollars en 2023.

Équipes d'ingénierie et de conception qualifiées

Composition de l'équipe	Nombre de professionnels	Expérience moyenne
Personnel d'ingénierie	75 professionnels	15 ans
Ingénieurs de conception	45 professionnels	12 ans

Portefeuille de produits étendu

Holley maintient un portefeuille de produits de plus de 6 500 pièces de performance automobile uniques sur plusieurs marques, notamment:

• Holley
• Flowmaster
• MSD
• N °
• Weiand

Marque	Catégories de produits	Introductions annuelles estimées des produits annuels
Holley	Carburateurs, systèmes de carburant	50-75 nouveaux produits
Flowmaster	Systèmes d'échappement	30-45 nouveaux produits

Holley Inc. (Hlly) - Modèle d'entreprise: propositions de valeur

Pièces automobiles hautes performances pour les passionnés

Holley Performance Products a généré 483,7 millions de dollars de revenus pour l'exercice 2022. La société propose une gamme complète de pièces automobiles à haute performance ciblant les amateurs d'automobiles et les marchés de course.

Catégorie de produits	Segment de marché	Contribution des revenus
Carburateurs	Marque de rechange de performance	127,6 millions de dollars
Carburant	Performance de course et de rue	156,2 millions de dollars
Composants d'allumage	Véhicules hautes performances	98,5 millions de dollars

Solutions de produits innovantes et technologiquement avancées

Holley a investi 18,3 millions de dollars dans la recherche et le développement en 2022, en se concentrant sur des solutions technologiques avancées pour les performances automobiles.

• Systèmes d'injection de carburant électronique (EFI)
• Technologies de gestion des moteurs avancés
• Solutions de surveillance des performances numériques

Mises à niveau des performances personnalisables

La société propose plus de 250 configurations de produits distinctes sur plusieurs plates-formes de véhicules, avec un taux de personnalisation moyen de 37% pour les équipes de course professionnelles.

Composants automobiles fiables et durables

Holley fournit des composants avec un Garantie de 5 ans Sur certaines pièces de performance, démontrant la confiance dans la durabilité des produits.

Catégorie de garantie	Période de couverture	Types de produits
Garantie standard	1 an	Pièces de performance générales
Garantie prolongée	5 ans	Composants de course premium

Pièces de qualité supérieure pour les marchés de course et de performance de la rue

Holley fournit des pièces de performance à plus de 75% des équipes de course professionnelles à NASCAR, NHRA et à d'autres compétitions de sport automobile, avec une part de marché estimée à 42% sur le marché secondaire automobile à haute performance.

• Part de marché des pièces de performance NASCAR: 48%
• Pénétration du marché des composants de la course NHRA: 39%
• Couverture du segment des performances de la rue: 35%

Holley Inc. (Hlly) - Modèle d'entreprise: relations avec les clients

Ventes directes via des plateformes en ligne

Holley Inc. exploite plusieurs canaux de commerce électronique avec des plates-formes de vente en ligne directes:

Plate-forme	Volume des ventes	Valeur de transaction moyenne
Holley.com	12,4 millions de dollars (2023)	287 $ par transaction
Market Amazon	3,6 millions de dollars (2023)	214 $ par transaction
magasin eBay	1,8 million de dollars (2023)	176 $ par transaction

Assistance technique et service client

Métriques du support client pour Holley Inc.:

• Personnerie du centre d'appels de support technique: 42 représentants dédiés
• Temps de réponse moyen: 17 minutes
• Évaluation de satisfaction du client: 4.6 / 5
• Interactions de support annuelles: 87 600 contacts clients

Engagement avec les communautés de passionnés de l'automobile

Plate-forme communautaire	Abonnés / membres	Taux d'engagement
Groupe Facebook	124 500 membres	8.3%
Instagram	215 700 abonnés	6.7%
Chaîne YouTube	89 300 abonnés	5.9%

Démonstations et événements de produits de performance

Statistiques annuelles de participation et de démonstration des événements:

• Total des événements automobiles assistés: 37
• Démonstations de produits en direct: 124
• Budget marketing des événements: 2,1 millions de dollars
• Génération de leads à partir d'événements: 4 600 clients potentiels

Programmes de garantie et d'assistance des produits

Type de garantie	Période de couverture	Réclamation traitée
Garantie standard	1 an	3 240 réclamations
Garantie prolongée	3 ans	1 560 réclamations
Garantie des pièces de performance	90 jours	2 100 réclamations

Holley Inc. (Hlly) - Modèle d'entreprise: canaux

Site Web de l'entreprise et plateforme de commerce électronique

Holley.com est le principal canal de vente directement aux consommateurs, générant environ 45,2 millions de dollars de revenus de vente en ligne en 2022.

Canal en ligne	Ventes annuelles (2022)	Trafic
Holley.com E-commerce	$45,200,000	1,2 million de visiteurs uniques

Détaillants de pièces automobiles

Holley distribue des réseaux de vente au détail de pièces automobiles majeures.

• Autozone
• Parties automobiles O'Reilly
• Avance des pièces automobiles
• Équipement de course au sommet

Détaillant	Volume de ventes annuel estimé
Équipement de course au sommet	18,3 millions de dollars
Parties automobiles O'Reilly	12,7 millions de dollars

Magasins spécialisés de performance et de course

Canaux de distribution spécialisés ciblant les amateurs d'automobiles de performance.

• Speed ​​Shops
• Magasins d'équipement de course
• Détaillants d'approvisionnement en sports automobiles

Équipe de vente directe

Holley maintient une force de vente dédiée ciblant les équipes de course professionnelles et les ateliers automobiles hautes performances.

Segment de l'équipe de vente	Contribution annuelle des revenus
Équipes de course professionnelles	22,5 millions de dollars
Ateliers de performance	17,9 millions de dollars

Marchés en ligne et distributeurs de pièces automobiles

Holley exploite plusieurs canaux de distribution numériques et en gros.

• Amazon Automotive
• Ebay Motors
• Rockauto
• Distributeurs en gros à l'échelle nationale

Marché en ligne	Volume des ventes annuelles
Amazon Automotive	31,6 millions de dollars
Ebay Motors	16,4 millions de dollars

Holley Inc. (Hlly) - Modèle d'entreprise: segments de clientèle

Équipes de course professionnelles

Holley sert des équipes de course professionnelles avec des produits de performance automobile spécialisés.

Segment de marché	Dépenses annuelles	Équipes estimées
Équipes professionnelles NASCAR	2,3 millions de dollars par équipe	36 équipes actives
Racing professionnel de la NHRA	1,7 million de dollars par équipe	24 équipes actives

Antariens de performance automobile

Target démographique avec des intérêts de personnalisation automobile élevés.

• Tranche d'âge: 25 à 45 ans
• Dépenses annuelles moyennes: 3 500 $ par amateur
• Taille estimée du marché: 1,2 million de passionnés actifs

Participants à sport automobile

Participants amateurs et semi-professionnels.

Catégorie de sport automobile	Comptage des participants	Investissement moyen de l'équipement
Course de dragsters	85 000 participants actifs	12 500 $ par véhicule
Course de circuit	42 000 participants actifs	22 000 $ par véhicule

Spécialistes de la modification des véhicules

Ateliers de modification automobile professionnels.

• Total des ateliers aux États-Unis: 6 300
• Procurements annuels moyens de pièces: 275 000 $
• Focus primaire: mises à niveau des performances et personnalisation

Professionnels de la restauration automobile

Des spécialistes se sont concentrés sur la restauration des véhicules classiques et vintage.

Catégorie de restauration	Nombre de professionnels	Investissement annuel moyen
Restauration de voitures classiques	3 800 magasins professionnels	450 000 $ par magasin
Restauration de voitures musculaires vintage	2 100 ateliers spécialisés	350 000 $ par magasin

Holley Inc. (Hlly) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement

Pour l'exercice 2023, Holley Inc. a déclaré des dépenses de R&D de 31,4 millions de dollars, ce qui représente environ 6,2% des revenus totaux.

Exercice fiscal	Dépenses de R&D	Pourcentage de revenus
2023	31,4 millions de dollars	6.2%
2022	28,7 millions de dollars	5.9%

Coûts de fabrication et de production

Les coûts de fabrication totaux de Holley Inc. pour 2023 étaient de 187,6 millions de dollars.

• Coûts de matériel direct: 112,5 millions de dollars
• Coûts de main-d'œuvre directs: 45,3 millions de dollars
• Fabrication des frais généraux: 29,8 millions de dollars

Activités de marketing et de promotion

Les dépenses de marketing de Holley Inc. en 2023 ont totalisé 22,9 millions de dollars.

Canal de marketing	Allocation des dépenses
Marketing numérique	9,6 millions de dollars
Salons et événements	5,7 millions de dollars
Impression et médias traditionnels	4,2 millions de dollars
Parrainage	3,4 millions de dollars

Chaîne d'approvisionnement et logistique

Holley Inc. a dépensé 43,2 millions de dollars en chaîne d'approvisionnement et en logistique en 2023.

• Coûts de transport: 18,6 millions de dollars
• Dépenses d'entreposage: 12,9 millions de dollars
• Gestion des stocks: 11,7 millions de dollars

Acquisition et rétention de talents

Les dépenses liées aux ressources humaines et aux talents pour 2023 étaient de 52,5 millions de dollars.

Catégorie de dépenses	Montant
Salaires et salaires	38,7 millions de dollars
Avantages et compensation	8,9 millions de dollars
Recrutement et formation	4,9 millions de dollars

Holley Inc. (Hlly) - Modèle d'entreprise: Strots de revenus

Ventes de pièces automobiles de performance

Au cours de l'exercice 2023, Holley Inc. a déclaré des ventes nettes totales de 572,2 millions de dollars. Les pièces automobiles de performance représentaient une partie importante de ces revenus.

Catégorie de produits	Revenus (2023)	Pourcentage des ventes totales
Systèmes de carburateur	127,5 millions de dollars	22.3%
Systèmes d'injection de carburant	168,3 millions de dollars	29.4%
Composants d'allumage	89,6 millions de dollars	15.7%

Ventes de composants du marché secondaire

Les ventes du marché secondaire ont généré environ 245,7 millions de dollars de revenus pour Holley Inc. en 2023.

• Ventes directes aux consommateurs via des plateformes en ligne
• Distribution de gros aux détaillants automobiles
• Partenariats de la boutique de performance

Licence des innovations technologiques

Holley Inc. généré 12,4 millions de dollars des accords de licence technologique en 2023.

Catégorie de licence	Revenu
Technologies de l'unité de contrôle électronique (ECU)	6,2 millions de dollars
Technologies de capteur de performance	4,1 millions de dollars
Systèmes de gestion des carburants avancés	2,1 millions de dollars

Mises à niveau des produits de performance

Les mises à niveau des performances contribuées 87,6 millions de dollars aux revenus de Holley en 2023.

• Packages de réglage du moteur
• Kits de composants hautes performances
• Solutions de modification personnalisées

Solutions automobiles spécialisées

Les solutions automobiles spécialisées comptaient compte 109,2 millions de dollars en revenus pour 2023.

Solution spécialisée	Revenu	Segment de marché
Systèmes de performance de course	52,3 millions de dollars	Sport automobile
Systèmes de performance marine	34,6 millions de dollars	Applications marines
Composants de restauration des véhicules vintage	22,3 millions de dollars	Marché automobile classique

Holley Inc. (HLLY) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Holley Inc. products, which are clearly reflected in their late 2025 operational metrics. The value proposition centers on providing a complete, performance-driven solution set for vehicle modification.

Comprehensive performance ecosystem for customization

Holley Inc. offers an integrated system that helps enthusiasts complete complex builds, moving beyond single-part sales. This ecosystem is supported by a broad portfolio, which saw growth across 17 brands and all divisions in the third quarter of 2025. The company's success in driving demand is evident in its channel performance: B2B partners saw approximately 7.3% growth in the channel for Q3 2025 compared to the prior year period, while Direct-to-Consumer (DTC) orders grew 4.2%, marking the seventh consecutive quarter of DTC growth. This multi-channel strength supports the ecosystem approach.

The focus on new technology within this ecosystem is quantified by the revenue generated from product innovation and strategic pricing initiatives, which contributed $11.3 million in revenue for the third quarter of 2025, totaling $30.1 million year-to-date.

Unparalleled enhancement of horsepower, torque, and drivability

The promise of superior vehicle performance is a primary driver, backed by year-to-date volume gains of more than 4%, complemented by a roughly 1% benefit from pricing, as noted by management for 2025. The company's overall financial health, which underpins continued R&D, showed core business net sales growing by 6.4% in Q3 2025 over Q3 2024, the third consecutive quarter of core business growth. The full-year 2025 revenue guidance is set between $590 million and $605 million.

Iconic brand heritage and trusted quality for over a century

The value proposition leans heavily on the legacy of its portfolio. This heritage is actively marketed, for example, through a special display at the PRI Show featuring the legendary fire suit worn by brand founder Bill Simpson during his famous Indianapolis demonstration back in 1986. The company manages a portfolio of iconic brands, which is strategically segmented across four consumer vertical groupings:

• Domestic Muscle
• Modern Truck & Off-Road
• Euro & Import
• Safety & Racing

Cutting-edge safety and racing products (Snell SA2025 standards)

For the Safety & Racing vertical, Holley Inc. demonstrates a commitment to the latest standards. A key deliverable for 2025 was the launch of a new line of helmets specifically in alignment with the new Snell SA2025 safety standards. This portfolio includes innovations across brands like Simpson, Stilo, HANS, and RaceQuip, with specific new models like RaceQuip's NX25 helmet and Simpson's new Bandit and Kingsnake models.

Solutions for both classic and modern vehicle platforms

Holley Inc. provides solutions spanning the entire spectrum of enthusiast vehicles. This breadth is demonstrated by showcasing products for both older and newer engine architectures. For instance, the company features SEMA award-winning products like the Terminator X Bluetooth EFI Kits alongside Holley Hi Ram intakes designed for small block Chevy, big block Chevy, and Ford Coyote engines. The display at SEMA 2025 featured a 1995 fourth-gen Camaro build, anchoring the display for the Domestic Muscle segment.

The financial stability supporting this broad product development is shown by the leverage ratio dropping to 3.9x at the end of Q3 2025, eclipsing the 4.0x target set for year-end, and a total debt repayment of $100 million since September 2023.

Metric	Value / Range (As of Late 2025 Data)	Context / Period
Core Business Net Sales Growth	6.4%	Q3 2025 vs. Q3 2024
Total Brands with Expanded Growth	17	Q3 2025
Product Innovation Revenue YTD	$30.1 million	Year-to-Date Q3 2025
FY25 Adjusted EBITDA Guidance	$120 million - $127 million	Full Year 2025 Outlook
Debt Repayment Since Sept 2023	$100 million	Total through Q3 2025
Q3 2025 Leverage Ratio	3.9x	End of Q3 2025

Holley Inc. (HLLY) - Canvas Business Model: Customer Relationships

You're looking at how Holley Inc. (HLLY) keeps its enthusiast base engaged and growing, which is the lifeblood of the performance aftermarket. It's not just about shipping parts; it's about being present where the customer lives and breathes cars. The relationship strategy is multi-pronged, hitting the community, the digital storefront, and the professional trade directly.

Deep community integration via sponsored events and festivals

Holley Inc. uses its flagship events as a primary touchpoint to connect with its core audience. The 2025 event season was planned around five major gatherings scheduled between April and September, designed to attract enthusiasts nationwide. The stated goal for the 2025 season was to reach one million enthusiasts across these experiential marketing events. These events are strategically crafted to engage across the company's four main consumer vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing. For instance, the company showcased its portfolio at SEMA 2025 from its booth in Central Hall at location #22463. Later in the year, presence at PRI 2025 included locations like Green Hall #1229, Green Hall #1225, and Green Hall #1313. This hands-on approach is seen as one of the richest ties to the enthusiast community.

Direct engagement through Holley.com and social channels

Digital channels show strong, consistent growth, which directly reflects the effectiveness of the direct-to-consumer (DTC) relationship strategy. In the second quarter of 2025, DTC orders grew by 8.6% year-over-year. That growth was even stronger on third-party marketplaces like Amazon and eBay, which saw an increase of over 28% in Q2 2025. To give you a sense of the digital reach, in Q2 2025, earned media impressions hit 463 million from 657 media clips, while the social media following grew 2% over the previous year. This digital momentum carried into Q3 2025, where DTC orders grew 4.2%, marking the seventh consecutive quarter of DTC growth. The company's Q1 2025 performance showed even higher growth on third-party platforms, exceeding 50% growth.

Here are the recent growth metrics for direct channels:

Channel Metric	Q1 2025 Growth (YoY)	Q2 2025 Growth (YoY)	Q3 2025 Growth (YoY)
Direct-to-Consumer (DTC) Orders	Over 10%	8.6%	4.2%
Third-Party Marketplaces (e.g., Amazon, eBay)	Over 50%	Over 28%	Data not specified

Dedicated B2B sales force for professional teams and workshops

The B2B channel, which serves professional teams and workshops, is supported by a dedicated sales force and specific initiatives. In Q2 2025, B2B channel sales advanced by approximately 6.5% year-over-year, following a growth of over 2.5% in Q1 2025. The focus on key accounts is clear: revenue from the top 50-plus accounts accelerated significantly in Q2 2025, contributing $8.3 million in growth. Furthermore, the Holley Pros initiative, aimed at engaging smaller accounts, added $2.5 million in revenue during Q1 2025 alone. By Q3 2025, B2B partners saw approximately 7.3% growth in the channel compared to the same period last year. These targeted efforts help maintain strong relationships with trade collaborators.

Targeted marketing for four distinct vertical markets

Holley Inc. structures its marketing and product focus around distinct enthusiast segments, ensuring tailored value propositions. While the prompt mentions seven markets, public reporting for 2025 highlights four primary consumer vertical groupings that receive targeted attention across products and events. The overall core business net sales growth in Q3 2025 was 6.4%, indicating broad success across these divisions. The company reported growth across more than 17 brands in Q3 2025 and over 20 brands in Q2 2025, all falling under these key market focuses. The company's product innovation and strategic pricing initiatives contributed $11.3 million in revenue in Q3 2025, which is directly tied to meeting the specific demands within these verticals.

The explicitly mentioned vertical groupings for 2025 marketing and events are:

• Domestic Muscle
• Modern Truck & Off-Road
• Euro & Import
• Safety & Racing

The company's full-year 2025 net sales guidance is set between $590 million and $605 million, reflecting the expected performance across these customer relationship strategies.

Holley Inc. (HLLY) - Canvas Business Model: Channels

You're looking at how Holley Inc. gets its high-performance products into the hands of enthusiasts and professionals as of late 2025. The strategy is clearly multi-pronged, focusing on digital strength while maintaining deep ties with traditional trade partners.

The overall financial context for the channels is set by the full-year 2025 revenue guidance, which Holley Inc. has refined to be between $590 million and $605 million, representing a potential growth of 2.5% to 5.1% over the core business base of 2024. This revenue flows through the distinct channels detailed below.

Direct-to-Consumer (DTC) e-commerce (Holley.com)

Holley Inc. continues to push its direct relationship with the end-user via Holley.com. This channel is a key focus for brand engagement and margin capture. For the third quarter ended September 28, 2025, DTC orders showed solid, sustained growth.

• DTC orders grew 4.2% in the third quarter of 2025 compared to the third quarter of 2024.
• This marks the seventh consecutive quarter of DTC growth for Holley Inc.
• In the second quarter of 2025, the DTC channel saw an increase of over 8.6% year-over-year.

Third-party online marketplaces (Amazon, eBay Motors)

The third-party marketplace segment, which includes platforms like Amazon and eBay Motors, is showing the most explosive growth rate among the measured channels. This indicates strong digital shelf presence and consumer preference for these platforms for certain purchases.

Here's how the marketplace activity looked in the second quarter of 2025:

Channel Segment	Q2 2025 Growth vs. Prior Year	Context
Third-party platforms (Amazon, eBay, etc.)	Increased by more than 28%	Q2 2025 performance
Direct-to-Consumer (DTC) overall	Grew over 8.6%	Q2 2025 performance

This rapid expansion on third-party platforms is a significant driver of the overall digital sales strategy.

Automotive parts retail chains (B2B)

The Business-to-Business (B2B) segment, serving large automotive parts retail chains, remains a foundational element of Holley Inc.'s distribution. The company reports strengthening relationships here, which translates directly to the top line.

The performance in Q3 2025 shows this channel is healthy:

• B2B partners saw approximately 7.3% growth in the channel for the third quarter of 2025 compared to the third quarter of 2024.
• In the second quarter of 2025, the B2B channel advanced 6.5% year-over-year.

Specialty performance shops and speed shops

While often grouped within the broader B2B category, the specialty shops and speed shops represent the core, high-touch enthusiast segment. Holley Inc. is actively expanding its reach here, evidenced by specific dealer program growth.

For example, in the second quarter of 2025, Holley Inc. expanded its reach in the car dealer channel, bringing the total number of participating BMW dealers in a specific program to 28, up from 22 previously. This type of focused expansion into specialized outlets is key to maintaining brand relevance where technical expertise is valued.

Overall channel performance metrics for Q3 2025:

Channel Type	Q3 2025 Growth vs. Prior Year	Brands Supported
B2B Partners	Approximately 7.3%	Across 17 brands in the quarter
DTC Orders	4.2%	Across all divisions

Holley Inc. is definitely balancing its efforts across these routes to market.

Holley Inc. (HLLY) - Canvas Business Model: Customer Segments

You're looking at the core buyers for Holley Inc. (HLLY) as of late 2025. This isn't just one group; it's a collection of highly passionate individuals and professional operations that drive the company's performance. The data from the third quarter of 2025 shows that the core business is growing, which means these segments are actively buying.

Automotive Performance Enthusiasts (DIY, high-spend)

This segment represents the backbone of Holley Inc. (HLLY)'s customer base, encompassing the do-it-yourself modifier and the dedicated, high-spending enthusiast. Their purchasing behavior is captured in the company's channel performance metrics. For instance, Direct-to-Consumer (DTC) orders showed growth of 4.2% in the third quarter of 2025 compared to the prior year period, marking the seventh consecutive quarter of DTC growth. This direct engagement suggests a strong, ongoing relationship with the end-user enthusiast. Furthermore, sales through third-party platforms like Amazon and eBay saw a significant increase of more than 28% in the second quarter of 2025 year-over-year, indicating broad market reach to these DIY buyers.

Professional Racing Teams (NASCAR, NHRA, grassroots)

The professional and serious amateur racing community relies on Holley Inc. (HLLY) for mission-critical components, especially within the Safety & Racing vertical. While specific revenue allocation to this group isn't broken out, the company's focus on this area is clear through product development, such as debuting a new helmet lineup for the SA2025 standard. These customers often purchase through B2B channels, which showed continued success with approximately 7.3% growth in the third quarter of 2025 compared to the third quarter of 2024. The performance of the Safety & Racing division is critical, as the company expanded growth across 17 brands and all divisions in Q3 2025.

Four Core Verticals

Holley Inc. (HLLY) strategically organizes its offerings around four primary consumer verticals. The overall core business net sales grew by 6.4% in the third quarter of 2025 over the third quarter of 2024. This growth is a composite result of demand across all these areas. The company's Q2 2025 results specifically noted strong demand in the domestic muscle and modern truck/off-road markets.

Here is a look at the financial context surrounding the business that serves these segments as of the latest reported quarter:

Metric	Value (Q3 2025)	Comparison/Context
Net Sales	$138.4 million	Increased 3.2% versus prior year period
Core Business Net Sales Growth	6.4%	Third consecutive quarter of core business sales growth
B2B Channel Growth	Approx. 7.3%	Year-over-year growth for the quarter
DTC Orders Growth	4.2%	Year-over-year growth for the quarter
Product Innovation/Pricing Revenue (YTD)	$30.1 million	Contribution to revenue year-to-date
Gross Margin	43%	Reported as a robust figure

The four core verticals are:

• Domestic Muscle
• Modern Truck & Off-Road
• Euro & Import
• Safety & Racing

Vehicle Restorers and Classic Car Owners

This group overlaps significantly with the DIY enthusiast but focuses specifically on maintaining and upgrading vintage and classic vehicles. Their purchasing patterns are often reflected in the steady growth across the company's portfolio of 17 brands. These owners seek authenticity and high-quality replacement or upgrade parts that Holley Inc. (HLLY) provides across its various product lines. The company's overall revenue for the trailing twelve months (TTM) ending Q3 2025 was $598.13 million, with full-year 2025 revenue guidance set between $590 - $605 million. This top-line performance is the aggregate result of demand from all customer groups, including those dedicated to restoration projects.

Finance: draft 13-week cash view by Friday.

Holley Inc. (HLLY) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Holley Inc.'s operations as of late 2025. These are the real costs you need to account for when modeling out their performance, so let's look at the hard numbers we have from their latest filings and guidance.

Cost of Goods Sold (COGS) for manufacturing and sourcing is a major component. For the full year ended December 31, 2024, the Cost of goods sold was reported as $363,680 thousand. To give you a sense of the current cost environment, Holley Inc. reported a Gross margin of 44.40% in their latest reported statistics, and the Q1 2025 Gross margin was 41.9%. Holley Inc. has noted that a significant differentiator is that the majority of their production cost and COGS is in the U.S. versus some competitors sourcing primarily out of Asia.

High R&D investment for new product development is bundled within the Selling, General, and Administrative (SG&A) line item. For the first quarter of 2025, the combined SG&A, which includes R&D expenses, was $40.8 million, up from $37.8 million in the same period the prior year. The Chief Operating Decision Maker reviews budget allocation between cost of revenues, sales and marketing, research and development, and general and administrative expenses.

Marketing and promotional expenses for enthusiast events are also part of SG&A. While 2025 specific marketing spend isn't fully detailed, for the full year 2024, Holley Inc. spent approximately $13.5 million on marketing and advertising, which represented about 2.1% of their 2024 annual gross sales. The increase in Q1 2025 SG&A was partly driven by the timing impact of marketing expenses.

Debt servicing costs due to leverage are significant, reflecting the capital structure. For the full year ending December 31, 2025, Holley Inc. has guided its Interest Expense (excluding collar revaluation) to be between $45 - $50 million. In the third quarter of 2025, the company reported $16.166 million in interest paid. The latest reported Debt / Equity ratio as of early December 2025 was 1.30.

Distribution and logistics costs across multiple channels are primarily embedded within the Cost of Goods Sold, which includes incoming shipping and handling costs. Holley Inc. reaches consumers through online and in-person channels.

Here's a quick look at some of the key cost-related financial metrics we have for Holley Inc. as of late 2025 data points:

Cost Component/Metric	Reported Value (Latest Available 2025 Data)	Prior Year/Baseline Figure
Full Year 2025 Interest Expense Guidance	$45 - $50 million	N/A
Q3 2025 Interest Paid	$16.166 million	N/A
Debt / Equity Ratio (Latest Reported)	1.30	N/A
Q1 2025 SG&A (incl. R&D)	$40.8 million	$37.8 million (Q1 2024)
2024 Marketing & Advertising Spend	$13.5 million	Approx. 2.1% of 2024 Gross Sales
Full Year 2024 COGS	$363,680 thousand	$403,615 thousand (2023)
Latest Reported Gross Margin	44.40%	41.9% (Q1 2025)

You should also note the following operational cost drivers and context:

• Q1 2025 Gross margin increase was due to inventory charges in 2024 and improvement in freight costs.
• Holley Inc. achieved $3.1 million in cost reductions for Q1 2025 from purchasing savings and operational improvements.
• The company is on track to reach $6 million in operational improvements for the full fiscal year 2025.
• The EBIT margin was reported at 1.9% recently, while the profit margin from continuing operations was -5.42%.
• The company's operational earnings (EBITDA) margin was 11.7% in a recent report.

Holley Inc. (HLLY) - Canvas Business Model: Revenue Streams

Holley Inc. generates revenue primarily through the sale of its performance automotive aftermarket products across a wide spectrum of channels.

The company's product offering spans over 30 product categories, supporting sales across more than 20 brands in the core business as of Q2 2025.

Key channel performance metrics from the second quarter of 2025 illustrate the revenue mix momentum:

Revenue Channel	Metric Type	Growth/Amount (Q2 2025)
B2B Wholesale to Distributors	Year-over-Year Growth	6.5%
DTC E-commerce	Order Growth	8.6%
Third-Party Marketplaces	Surge	More than 28%

The full-year 2025 outlook reflects management's expectation for total top-line performance.

• Full-year 2025 Net Sales guidance is set in the range of $590 million - $605 million.

The company also noted that product innovation and strategic pricing contributed approximately $18.7 million in revenue year-to-date as of Q2 2025.