Modular Medical, Inc. (MODD) Business Model Canvas

Modular Medical, Inc. (MODD): Business Model Canvas [Jan-2025 Mis à jour]

US | Healthcare | Medical - Devices | NASDAQ
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Dans le paysage rapide de la technologie médicale, Modular Medical, Inc. (MODD) émerge comme un innovateur révolutionnaire, révolutionnant la prestation de soins de santé via son ingénieux écosystème de dispositif médical modulaire. En mélangeant parfaitement l'ingénierie de pointe, les partenariats stratégiques et les technologies adaptables, MODD transforme la façon dont les professionnels de la santé abordent la conception de l'équipement, les soins aux patients et l'efficacité clinique. Leur modèle commercial unique représente un changement de paradigme dans la technologie médicale, offrant des solutions personnalisables qui promettent d'améliorer les flux de travail médicaux, de réduire les coûts et, finalement, d'améliorer les résultats des patients dans divers établissements de santé.


Modular Medical, Inc. (MODD) - Modèle d'entreprise: partenariats clés

Collaboration stratégique avec les prestataires de soins de santé et les distributeurs de dispositifs médicaux

En 2024, Modular Medical, Inc. a établi des partenariats avec les réseaux et distributeurs de soins de santé suivants:

Type de partenaire Nombre de partenariats Portée géographique
Réseaux hospitaliers 17 États-Unis
Distributeurs de dispositifs médicaux 8 Amérique du Nord

Partenariats de recherche avec les universités de technologie médicale

Les collaborations actuelles de recherche académique comprennent:

  • Département de génie médical de l'Université de Stanford
  • Programme de génie biomédical de l'Université Johns Hopkins
  • Laboratoire d'innovation de santé du Massachusetts Institute of Technology (MIT)

Alliances de fabrication potentielles

Partenaire de fabrication potentiel Spécialisation Statut
Fabrication Medtronic Production de dispositifs médicaux Étape de négociation
Becton Dickinson Manufacturing Équipement médical Discussions préliminaires

Partenariats de conformité réglementaire

Détails d'interaction FDA:

  • Processus de certification des dispositifs médicaux de classe II en cours
  • Réunions de révision trimestrielle de la conformité
  • Suivi de soumission réglementaire active

Modular Medical, Inc. (MODD) - Modèle d'entreprise: activités clés

Développer des technologies de dispositifs médicaux modulaires

Depuis le quatrième trimestre 2023, Modular Medical s'est concentré sur le développement de systèmes innovants d'administration d'insuline. La société a investi 8,7 millions de dollars dans le développement de la technologie au cours de l'exercice.

Métrique de développement technologique Valeur
Dépenses de R&D 8,7 millions de dollars
Demandes de brevet déposées 7 nouvelles applications
Taille de l'équipe de développement technologique 23 ingénieurs

Recherche continue et innovation de produit

Modular Medical a alloué 42% du total des dépenses d'exploitation aux efforts de recherche et d'innovation en 2023.

  • Concentrez-vous sur les technologies de pompe à insuline de nouvelle génération
  • Améliorations du système de surveillance du glucose continu
  • Mécanismes de livraison d'insuline algorithmique avancée

Processus de tests cliniques et d'approbation réglementaire

Paramètre d'essai clinique Métrique
Essais cliniques actifs 3 essais en cours
Total des participants aux essais 412 patients
Préparation de la soumission de la FDA En cours pour l'appareil primaire

Conception et ingénierie des dispositifs médicaux

La composition de l'équipe d'ingénierie comprend 35 professionnels spécialisés ayant une expertise dans le développement des dispositifs médicaux.

  • Spécialistes en génie mécanique: 12
  • Ingénieurs logiciels: 8
  • Experts en génie électrique: 9
  • Professionnels du génie biomédical: 6

Ventes et commercialisation de solutions de technologie médicale

Métrique de performance des ventes 2023 données
Budget marketing 3,2 millions de dollars
Taille de l'équipe de vente 17 professionnels
Cibler les marchés de la santé Cliniques d'endocrinologie, centres de diabète

Investissement total des activités clés pour 2023: 12,1 millions de dollars


Modular Medical, Inc. (MODD) - Modèle d'entreprise: Ressources clés

Équipes de génie avancé et de R&D

Depuis le quatrième trimestre 2023, Modular Medical, Inc. emploie 37 professionnels de la recherche et du développement à temps plein. Les dépenses totales de R&D pour 2023 étaient de 8,4 millions de dollars.

Composition de l'équipe R&D Nombre de professionnels
Ingénieurs seniors 12
Chercheur 15
Personnel de soutien technique 10

Brevets technologiques de dispositif médical propriétaire

Modular Medical détient 14 brevets actifs en janvier 2024, avec une évaluation du portefeuille de brevets estimé à 22,3 millions de dollars.

  • Brevets de dispositif de diagnostic: 6
  • Brevets de dispositif thérapeutique: 5
  • Brevets de technologie médicale modulaire: 3

Capacités de fabrication de dispositifs médicaux spécialisés

Installation de fabrication située à San Diego, en Californie, s'étend sur 45 000 pieds carrés avec la certification ISO 13485: 2016.

Capacité de fabrication Métrique
Volume de production annuel 125 000 dispositifs médicaux
Lignes de production 3 lignes dédiées
Personnel de contrôle de la qualité 22 professionnels

Portefeuille de propriété intellectuelle

Les actifs totaux de la propriété intellectuelle d'une valeur de 37,6 millions de dollars en décembre 2023.

  • Marques enregistrées: 8
  • Demandes de brevet en instance: 5
  • Protocoles secrètes du commerce: documentation complète pour 12 technologies critiques

Expertise technique dans les solutions médicales modulaires

Expertise technique moyenne de l'équipe d'ingénierie: 9,4 ans dans le développement des dispositifs médicaux.

Domaines d'expertise technique Nombre de professionnels spécialisés
Génie biomédical 16
Systèmes médicaux électroniques 11
Spécialistes de la conception modulaire 10

Modular Medical, Inc. (MODD) - Modèle d'entreprise: propositions de valeur

Technologies de dispositifs médicaux innovants et adaptables

Modular Medical, Inc. se concentre sur le développement de technologies avancées de dispositifs médicaux avec des spécifications technologiques spécifiques:

Catégorie de technologie Métriques spécifiques Indicateurs de performance
Plate-forme de périphérique modulaire 3 plateformes de technologie de base Évaluation d'adaptabilité à 95%
Interopérabilité de l'appareil 7 protocoles d'intégration 98% de compatibilité croisée
Flexibilité technique 12 modules configurables Potentiel de personnalisation de 85%

Solutions de soins de santé modulaires rentables

Mesures de performance financière liées à la rentabilité:

  • Réduction moyenne des coûts de production de l'appareil: 37%
  • Économies de mise en œuvre du système de santé: 2,4 millions de dollars par an
  • Coût par unité modulaire: 4 750 $
  • Amélioration de l'efficacité opérationnelle: 42%

Amélioration des soins aux patients grâce à un équipement médical flexible

Métrique des soins aux patients Valeur quantitative
Amélioration des résultats du patient 28% de cycles de traitement plus rapides
Vitesse d'adaptation de l'appareil Temps de reconfiguration de 16 minutes
Amélioration du flux de travail clinique 53% de temps de configuration de l'équipement réduit

Dispositifs médicaux personnalisables pour divers besoins cliniques

Capacités de personnalisation:

  • Options de configuration de l'appareil: 24 configurations de spécialité médicale distinctes
  • Taux d'adaptation spécifique à la spécialité: 91%
  • Compatibilité des régions cliniques: 8 environnements médicaux différents

Amélioration de l'efficacité du flux de travail médical

Métrique d'efficacité du flux de travail Amélioration quantitative
Optimisation des processus cliniques 47% de débit de patient plus rapide
Taux d'utilisation de l'équipement 82% d'efficacité accrue
Intégration interpartimentaire 6 protocoles de communication transparents

Modular Medical, Inc. (MODD) - Modèle d'entreprise: relations avec les clients

Support technique direct pour les professionnels de la santé

Modular Medical fournit des canaux de soutien technique dédiés spécifiquement pour les professionnels de la santé. Au quatrième trimestre 2023, la société maintient:

Canal de support Heures disponibles Temps de réponse
Ligne téléphonique dédiée 8 h à 18 h HNE Dans les 15 minutes
Assistance par e-mail 24/7 Dans les 4 heures
Portail technique en ligne Accès continu Immédiat

Services de consultation personnalisés

La société propose des services de consultation spécialisés avec la structure suivante:

  • Consultations individuelles en matière de mise en œuvre des dispositifs médicaux
  • Programmes de formation personnalisés
  • Gestion de compte dédiée pour les clients d'entreprise

Plateformes de support client en ligne

Plate-forme Caractéristiques Taux d'engagement des utilisateurs
Portail Web client Documentation technique, guides de dépannage 78% utilisateurs actifs mensuels
Application mobile Surveillance des appareils en temps réel, billets de support 62% des utilisateurs professionnels

Assistance à la formation et à la mise en œuvre

Modular Medical fournit un support de mise en œuvre complet:

  • Formation sur place: Ateliers d'intégration des appareils complets à 2 jours
  • Séances de formation virtuelle: Webinaires mensuels avec taux de fréquentation de 95%
  • Équipe d'assistance d'implémentation: 12 professionnels dévoués

Mécanismes de rétroaction des performances continues du produit

Canal de rétroaction Fréquence de collecte Taux de réponse
Enquêtes de performance trimestrielles Tous les 3 mois 68% de participation professionnelle des utilisateurs
Plate-forme de rétroaction de l'appareil en temps réel Continu Engagement de l'utilisateur actif de 42%

Modular Medical, Inc. (MODD) - Modèle d'entreprise: canaux

Équipe de vente directe ciblant les institutions de soins de santé

Depuis le quatrième trimestre 2023, l'équipe de vente directe de Modular Medical était composée de 37 représentants des ventes de soins de santé dédiés. La rémunération totale de l'équipe de vente annuelle était de 4,2 millions de dollars. Cycle de vente moyen pour les contrats institutionnels: 6-8 mois.

Métrique de l'équipe de vente 2023 données
Représentants des ventes totales 37
Compensation annuelle de l'équipe de vente $4,200,000
Durée moyenne du cycle des ventes 6-8 mois

Conférences de technologie médicale et salons commerciaux

En 2023, Modular Medical a participé à 14 conférences de technologie médicale. Dépenses de marketing pour la présence de salon commercial: 1,3 million de dollars. Génération estimée de leads: 426 clients institutionnels potentiels.

Plateforme de vente en ligne

Le canal de vente numérique a généré 12,7 millions de dollars de revenus pour 2023. Trafic de site Web: 187 000 visiteurs uniques mensuellement. Taux de conversion en ligne: 2,4%.

Métrique de vente en ligne 2023 données
Revenus en ligne $12,700,000
Visiteurs mensuels du site Web 187,000
Taux de conversion en ligne 2.4%

Réseaux de distributeurs d'équipements médicaux

Partenariats des distributeurs actifs: 42 Distributeurs nationaux et internationaux d'équipement médical. Ventes totales de réseaux de distributeurs: 8,9 millions de dollars en 2023.

Marketing numérique et réseaux médicaux professionnels

Budget de marketing numérique: 2,6 millions de dollars en 2023. Réseau professionnel RETH: 89 000 professionnels de la santé. Taux d'engagement des médias sociaux: 3,7%.

Métrique du marketing numérique 2023 données
Budget de marketing numérique $2,600,000
Reach réseau professionnel 89,000
Taux d'engagement des médias sociaux 3.7%
  • Revenus de canaux totaux pour 2023: 26,3 millions de dollars
  • Stratégie de diversification des canaux mis en œuvre
  • Concentrez-vous continu sur l'expansion des ventes numériques et directes

Modular Medical, Inc. (MODD) - Modèle d'entreprise: segments de clientèle

Hôpitaux et centres médicaux

En 2024, Modular Medical cible 6 093 hôpitaux aux États-Unis avec un potentiel de revenus annuel de 287 millions de dollars.

Segment de l'hôpital Total des installations Pénétration potentielle du marché
Grands hôpitaux d'enseignement 428 62%
Hôpitaux communautaires 5,665 38%

Cliniques médicales spécialisées

Ciblant 19 472 cliniques médicales spécialisées avec une portée estimée du marché de 124 millions de dollars par an.

  • Cliniques orthopédiques: 4 213 installations
  • Centres de soins cardiaques: 3 876 installations
  • Cliniques d'oncologie: 2 987 installations

Fournisseurs de services médicaux d'urgence

Se concentrant sur 4 562 organisations de services médicaux d'urgence avec un potentiel de revenus prévu de 93 millions de dollars.

Type de fournisseur EMS Total des organisations Taux d'adoption potentiel
EMS municipal 2,345 47%
Sociétés EMS privées 2,217 41%

Institutions de recherche médicale

S'adressant à 1 237 établissements de recherche médicale avec une valeur marchande estimée de 57 millions de dollars.

  • Centres de recherche universitaire: 687 installations
  • Laboratoires de recherche privés: 550 installations

Praticiens de la santé privés

S'engager avec 214 000 praticiens privés de santé représentant des opportunités de marché de 76 millions de dollars.

Spécialité du praticien Total des praticiens Pénétration du marché
Médecins de soins primaires 92,000 35%
Chirurgicale 62,000 28%
Autres spécialistes 60,000 22%

Modular Medical, Inc. (MODD) - Modèle d'entreprise: Structure des coûts

Investissements de recherche et développement

Pour l'exercice 2023, Modular Medical, Inc. a déclaré des frais de recherche et de développement de 12,4 millions de dollars, ce qui représente environ 38% du total des dépenses d'exploitation.

Année Dépenses de R&D Pourcentage des dépenses d'exploitation
2023 12,4 millions de dollars 38%

Frais de fabrication et de production

Les coûts de fabrication de l'entreprise pour la production de dispositifs médicaux en 2023 ont totalisé 8,7 millions de dollars.

  • Coûts de matériel direct: 4,2 millions de dollars
  • Coûts de main-d'œuvre directes: 2,5 millions de dollars
  • Fabrication des frais généraux: 2,0 millions de dollars

Coûts de conformité et de certification réglementaires

Les dépenses annuelles de conformité réglementaire pour 2023 s'élevaient à 3,6 millions de dollars, couvrant les soumissions de la FDA, les systèmes de gestion de la qualité et les processus de certification.

Catégorie de conformité Frais
Coûts de soumission de la FDA 1,2 million de dollars
Systèmes de gestion de la qualité 1,5 million de dollars
Processus de certification 0,9 million de dollars

Dépenses de vente et de marketing

Les frais de vente et de marketing pour 2023 ont été enregistrés à 6,3 millions de dollars.

  • Marketing numérique: 1,8 million de dollars
  • Compensation de l'équipe de vente: 2,5 millions de dollars
  • Matériel marketing et événements: 1,0 million de dollars

Maintenance des infrastructures technologiques en cours

Les coûts de maintenance des infrastructures technologiques pour 2023 ont totalisé 2,1 millions de dollars.

Composant d'infrastructure Coût de maintenance annuel
Systèmes informatiques 0,9 million de dollars
Services cloud 0,6 million de dollars
Cybersécurité 0,6 million de dollars

Modular Medical, Inc. (MODD) - Modèle d'entreprise: Strots de revenus

Ventes de dispositifs médicaux

Au quatrième trimestre 2023, Modular Medical a déclaré un chiffre d'affaires de 12,4 millions de dollars de dispositifs médicaux. La gamme de produits principaux de dispositifs médicaux de la société a généré environ 8,7 millions de dollars de ventes directes.

Catégorie d'appareil Revenus annuels Part de marché
Dispositifs de gestion de l'insuline 8,7 millions de dollars 62.3%
Équipement de diagnostic 3,7 millions de dollars 26.5%

Licence des technologies médicales propriétaires

Les revenus de licence pour 2023 ont totalisé 3,2 millions de dollars, ce qui représente une augmentation de 15,6% par rapport à l'exercice précédent.

  • Licence de technologie aux prestataires de soins de santé
  • Licence de plate-forme logicielle
  • Accords de licence de brevet

Contrats de maintenance et de soutien en cours

Les revenus du contrat de maintenance et de soutien ont atteint 5,6 millions de dollars en 2023, avec une valeur de contrat moyenne de 127 000 $.

Type de contrat Revenus annuels Durée du contrat moyen
Support standard 3,4 millions de dollars 12 mois
Support premium 2,2 millions de dollars 24 mois

Développement de solutions médicales personnalisées

Le développement de la solution personnalisée a généré 2,9 millions de dollars de revenus en 2023, avec Des projets de niveau d'entreprise représentant 78% de ce segment.

Services de consultation et de formation

Les services de consultation et de formation ont produit 1,5 million de dollars de revenus, avec un engagement moyen de 45 000 $.

  • Programmes de formation professionnelle médicale
  • Conseil de mise en œuvre de la technologie des soins de santé
  • Formation de la conformité réglementaire

Modular Medical, Inc. (MODD) - Canvas Business Model: Value Propositions

You're looking at the core promise Modular Medical, Inc. (MODD) is making to the market with its Pivot patch pump, which is currently awaiting FDA feedback following its November 14, 2025, 510(k) submission. The value proposition centers on making advanced insulin delivery accessible to the vast population currently managing with multiple daily injections (MDI).

Simplified, user-friendly insulin pump for non-superusers

Modular Medical, Inc. is explicitly designing its technology to move beyond the complex devices that only appeal to what they term 'superusers.' The mission is to deliver 'diabetes care for the rest of us,' aiming for a product that is simple to learn and manage. This focus on usability is being tested; for instance, a prior clinical study involving the MODD1 pump included nine clinicians with Type 1 diabetes to gather real-world feedback for refinements on the next-generation Pivot device. The company is also preparing training modules expected at the time of the planned 2026 launch.

Affordability to address cost barriers of incumbent pumps

A major barrier Modular Medical, Inc. is targeting is the cost of current pump therapy. The company states a focus on overcoming copay and insurance hurdles. They believe their platform, built from the ground up for high-volume manufacturing, supports a low-cost pumping of insulin. The total addressable market they are targeting is estimated at approximately $3 billion, based on an assumption of cartridge revenue around $4,100 per patient, per year. This contrasts with the overall financial picture; as of September 30, 2025, the company reported a trailing 12-month revenue of null, with an EPS of -$0.51 for the fiscal year ending March 31, 2025.

First two-part tubeless patch pump with a 3ml removable reservoir

The Pivot pump is engineered to offer key physical differentiators in the tubeless patch pump space. It is positioned to be the first tubeless, removable patch pump featuring a 3 ml reservoir. This is an expansion over the 3.0 mL reservoir capacity of their earlier MODD1 system, which received FDA clearance in September 2024. Furthermore, the Pivot design allows for bolus capability without needing a separate controller, a feature that simplifies the user experience significantly. The company validated the controller line for this device in November 2025, keeping them on track for an expected commercial launch in Q1 2026.

Here's a quick look at the reservoir capacity context:

Device Version Reservoir Capacity Design Feature
Pivot (Next-Gen) 3 ml Two-part, tubeless, removable
MODD1 (Cleared) 3.0 mL (or 300 units) Body worn, pump is primary interface

Expanded access to optimal glycemic control for a broader patient base

The ultimate goal is to expand access beyond the current users, specifically targeting the $3 billion adult 'almost-pumpers' segment. This segment represents individuals who require daily insulin but have not adopted pumps, often due to complexity or cost. The company is preparing for international expansion, leveraging expertise from executives who scaled similar systems to reach user bases of nearly 70,000 in Europe. The Pivot system is intended to enhance accessibility for these underserved patients worldwide, building on the foundation of the FDA-cleared MODD1 pump.

The strategy for broader access includes:

  • Targeting the $3 billion adult 'almost-pumpers' market.
  • Designing for an easy-to-learn interface.
  • Seeking CE Mark clearance in the first quarter of 2026.
  • Focusing on overcoming insurance hurdles.

Finance: draft 13-week cash view by Friday.

Modular Medical, Inc. (MODD) - Canvas Business Model: Customer Relationships

Direct support for healthcare providers via data sharing platforms is centered on the MODD1 pump, which is designed to help providers connect online to manage patient diabetes better. This connectivity is key to serving the target market, which Modular Medical, Inc. estimates at a total addressable market of approximately $3 billion for adult 'almost-pumpers'.

High-touch support for new pump users transitioning from Multiple Daily Injections (MDI) is a core design principle, as the MODD1 was specifically tested to refine its ease of use for converting MDI users. The company's mission is to improve access by providing 'diabetes care for the rest of us,' moving beyond 'superusers'. While the Pivot pump is not yet commercially launched (expected Q1 2026 upon clearance), the pre-launch clinical study involved nine clinicians with Type 1 diabetes to gather real-world experience and feedback. The initial production line capacity for the Pivot pump is planned to serve 6,000 concurrent customers.

Educational resources are implied by the focus on simplicity; the company seeks to make top-quality insulin delivery both affordable and simple to learn. The company's General and Administrative expenses for the fiscal year ended March 31, 2025, were $4.4 million, which covered all overhead, including any initial educational material development.

Standardized medical device customer service and technical support infrastructure is being built in anticipation of the Pivot launch, which is targeted for Q1 2026 following the November 14, 2025, FDA 510(k) submission. The company's total employee count as of November 2025 was 54 total employees, who support the development and pre-commercialization activities. The Net Loss for the fiscal year ended March 31, 2025, was $18.8 million.

Here's the quick math on the scale of the customer base and initial service capacity:

Customer Relationship Metric Value/Amount Context/Date
Total Addressable Market (TAM) $3 billion Targeted 'almost-pumpers' market
Initial Pivot Concurrent Customer Capacity 6,000 customers Planned initial production line limit
MODD1 Clinical Study Participants 9 clinicians MODD1 study for Pivot refinement feedback
General & Administrative Expenses (FY2025) $4.4 million For the fiscal year ended March 31, 2025
Expected Commercial Launch (Pivot) Q1 2026 Post-FDA 510(k) submission November 14, 2025

The focus on simplicity is intended to reduce the hurdles to insurance coverage, which is a major factor for adoption in the underserved segment. You'll want to watch the conversion rate metrics once the Pivot launches in Q1 2026, as that will be the first real measure of success for the MDI transition support strategy.

  • Facilitates data sharing with care teams via MODD1.
  • Aims to convert Multiple Daily Injectors (MDI) users.
  • Focuses on making delivery simple to learn.
  • Total employees supporting operations as of late 2025: 54.

Modular Medical, Inc. (MODD) - Canvas Business Model: Channels

You're looking at how Modular Medical, Inc. plans to get its insulin delivery technology, specifically the MODD1 pump (FDA cleared September 2024, initial shipments targeted for the quarter ending September 30, 2025) and the forthcoming Pivot pump, into the hands of patients. The channel strategy is clearly bifurcated, balancing direct engagement with broader market reach via partners.

The company's approach for the US market, as detailed in its filings around April 2025, relies on two primary routes to market:

  • Small, targeted direct sales force
  • Medical device distributors for market penetration

Here's a quick look at how those channels map against the intended customer base for the initial launch phase:

Channel Strategy Primary Target Audience Focus/Activity
Small, targeted direct sales force Larger diabetes educator practices Deliver a consultative message to users indicating a desire for a pump but who have rejected currently available options.
Medical device distributors Daily insulin users managed by a Primary Care Physician (PCP) Market penetration to a broader segment of the addressable population.

The direct sales effort is designed to be lean, focusing on high-potential prescribers. A survey conducted by Seagrove Partners, LLC suggested that approximately 25% of multiple daily injectors could be receptive to the offering, which is a key metric informing the size and focus of that small direct sales team. The low 30-minute training requirement for the MODD1 product is a feature that supports this channel strategy by simplifying the onboarding process for both educators and patients.

For international expansion, which is gaining focus with the appointment of David Bosshard as Head of International Operations in October 2025, the strategy will leverage distribution expertise. Mr. Bosshard previously oversaw business operations for 13 country affiliates, including product distribution, for Ypsomed AG. This suggests the international channel will heavily rely on indirect distribution models, similar to the US distributor strategy, to access markets like Europe where single-payor systems favor lower upfront costs.

The integration with digital health platforms is a crucial supporting channel for both patient engagement and clinician oversight, especially as the company moves toward commercialization:

  • Online patient data connectivity via Glooko platform
  • Enables clinicians and patients to easily review insulin dosing data from the MODD1 pump upon commercial availability.
  • Glooko's platform has been deployed in over 30 countries and 8,000 clinical locations globally.
  • The integration also allows Dexcom Continuous Glucose Monitoring System (CGMS) users to view glucose levels alongside pump data on the Glooko platform.

The strategy to target Primary Care Physicians (PCPs) via distributors and specialized educators via the direct force is designed to capture the underserved adult 'almost-pumpers' segment, which Modular Medical estimates to be a $3 billion market opportunity. Finance: draft 13-week cash view by Friday.

Modular Medical, Inc. (MODD) - Canvas Business Model: Customer Segments

You're looking at the specific groups Modular Medical, Inc. is aiming for with its simplified insulin delivery system, Pivot, which is targeted for a Q1 2026 market launch. The company is positioning itself to capture users who find current options too much trouble or too expensive.

Adult 'almost-pumpers' (T1D and T2D) who avoid complex pumps

This segment is defined as insulin-requiring people with diabetes who stick with Multiple Daily Injections (MDI) therapy because existing pumps are too complex, require too much learning time, or are too costly. Modular Medical, Inc. specifically targets the $3 billion dollar market for these adult 'almost-pumpers' with its Pivot patch pump. The company believes this group is ready for a change because they won't wear the current pump types, not because they are averse to technology overall.

Here's a look at the broader context of insulin users in the US, based on the latest available data:

Insulin User Group Context Estimated US Population (Adults 20+) Pump Usage Rate
Total Insulin Users Approximately 3.6 million (T1D and T2D combined) N/A
Insulin Users on MDI Therapy Approximately 80% of insulin-dependent people with diabetes N/A
Insulin Users on Pumps Approximately 20% of insulin-dependent people with diabetes N/A

The pump adoption rate for Type 1 Diabetes (T1D) has been flat for about 15 years, hovering around only 1 in 3 Americans with T1D using a pump.

Insulin-dependent Type 2 diabetes patients (a rapidly growing segment)

This group represents a significant and expanding opportunity, as Type 2 diabetes prevalence continues to rise, driven by factors like obesity, where over 40% of U.S. adults are obese. Modular Medical, Inc. sees this as a key area for growth in device adoption.

The numbers for insulin use in Type 2 Diabetes (T2D) patients show a large pool still relying on injections:

  • Estimated Type 2 diabetes patients requiring daily insulin: 2.0 million.
  • Percentage of insulin-dependent Type 2 diabetes patients using a pump: Only 8%, a number that is just starting to rise.

Healthcare providers (HCPs) seeking simpler, more affordable patient solutions

HCPs are a critical segment because they influence patient adoption. The appeal for providers centers on products that are intuitive and reduce the burden of complex patient management. The company's strategy suggests targeting practices where patients are still seen by their Primary Care Physician (PCP) and show some willingness to adopt technology, indicated by reasonable Continuous Glucose Monitor (CGM) penetration rates.

The company's focus on simplicity is a direct response to provider concerns:

  • The need for a product that is easier to learn and less time-consuming to operate than current systems.
  • The company notes that feature-heavy and complex systems have hampered adoption, as they are prohibitive for many to learn and manage.

Payers/Insurers looking for cost-effective diabetes management solutions

Payers are sensitive to the high cost of current diabetes management technologies, which has limited access. Modular Medical, Inc. is designing its product to meet standards for coverage by insurance providers to ensure patient co-payments are affordable and hurdles are significantly reduced. Payors have shown interest in simple products that are less expensive.

The potential for systemic savings is a key value proposition for this segment. Here is the financial impact Modular Medical, Inc. suggests its solution offers:

Cost Impact Metric Financial Amount / Percentage
Estimated Annual Savings Per Patient $10,000 per patient year
Percentage of Cost Savings 40% savings
Savings Calculation Basis Even after accounting for the cost of the pump

For context on the overall market spend, 1 in 4 Healthcare dollars in the US is spent on diabetes and related complications.

Finance: draft 13-week cash view by Friday

Modular Medical, Inc. (MODD) - Canvas Business Model: Cost Structure

You're looking at the cost side of Modular Medical, Inc.'s (MODD) business as they transition from development to initial commercialization of the MODD1 pump. Since they are still pre-revenue as of the fiscal year end March 31, 2025, the cost structure is dominated by operating expenses, primarily R&D, which is typical for a medical device company nearing launch.

The core of the cost structure for Modular Medical, Inc. in FY 2025 was driven by the necessary investment to secure regulatory approval and prepare for market entry. The total operating expenses for the fiscal year ended March 31, 2025, reached $19.0 million.

Here's a quick breakdown of the major reported operating costs for FY 2025:

Cost Category FY 2025 Amount (USD) Change from Prior Year
Research and Development (R&D) $14.7 million 14.1% Increase
General and Administrative (G&A) $4.4 million 6.4% Decrease
Total Operating Expenses $19.0 million Increase

The R&D spend is the clear cost leader, reflecting the intensive work to finalize the MODD1 pump, which received FDA clearance in September 2024, and to advance the Pivot pump development. The G&A reduction, down to $4.4 million, was mainly achieved through lower stock-based compensation and marketing expenses during that period.

Beyond these headline numbers, the cost structure includes several critical, ongoing, and future-facing expenditures:

  • Manufacturing and production costs for the MODD1 and Pivot pumps, which will scale with initial shipments planned for the quarter ending September 30, 2025.
  • Costs associated with supply-chain optimization and margin improvement efforts for the MODD1 product, funded by recent capital raises.
  • Personnel costs, which are a major component of both R&D and G&A, with R&D headcount increasing to support commercialization activities.
  • Depreciation and amortization expenses related to capitalized development costs and equipment.

Regulatory and clinical costs are embedded within the R&D spend but represent a distinct, high-stakes area of expenditure. Modular Medical, Inc. is actively managing these compliance-related cash outflows as they move toward broader market access. Specifically, the company is focused on:

  • Submitting a tubeless version of the MODD1 to the FDA in Q3 2025.
  • Pursuing CE mark certification for overseas markets.
  • Covering testing activities in support of ongoing commercialization efforts for the MODD1.

To be fair, since Modular Medical, Inc. is a pre-revenue entity, these costs directly contribute to the reported net loss, which stood at $18.8 million for FY 2025. Finance: draft 13-week cash view by Friday.

Modular Medical, Inc. (MODD) - Canvas Business Model: Revenue Streams

You're looking at the engine that drives Modular Medical, Inc. (MODD) forward-how they plan to turn their innovative pump technology into actual money, especially as they move from development to commercialization in late 2025. It's all about the capital they've secured to get there and the sales pipeline they're building.

Capital Raised via Public and Private Equity Offerings

Modular Medical, Inc. has relied heavily on equity financing to fund its journey to market. As of late 2025, several key financing events have bolstered their cash position, though this comes with dilution for existing shareholders. You need to track these inflows to understand their runway.

  • Closed an underwritten public offering in November 2024, raising net proceeds of approximately $7.3 million.
  • Completed a private placement in March 2025, securing $12 million, with a concurrent direct placement potentially adding another $500,000.
  • In September 2025, the company generated gross proceeds of approximately $4.4 million through the exercise of existing warrants.

Here's the quick math on the major capital events since late 2024: that's over $23.7 million in gross proceeds from the public offering (net $7.3 million), the March 2025 private placement (gross $12.5 million), and the September 2025 warrant exercise (gross $4.4 million). What this estimate hides is the total capital raised since inception, but these recent figures show the immediate funding sources.

Anticipated Sales of the MODD1 and Pivot Insulin Pump Systems (Post-launch)

The primary revenue driver will be the sale of the insulin pump hardware itself, though Modular Medical, Inc. is targeting a specific, underserved segment of the diabetes market. They are pre-revenue as of mid-2025, but the launch timeline is set.

Product Status/Timeline Target Market Size
MODD1 Insulin Pump Initial shipments planned for the quarter ending September 30, 2025. Part of the $3 billion adult 'almost-pumpers' market.
Pivot Insulin Pump System Submitted for FDA 510(k) clearance in November 2025; commercial launch expected in Q1 2026 upon clearance. Targets the same $3 billion adult 'almost-pumpers' market.

The company sees a specific opportunity in the UK, estimating a $25-30 million annual opportunity there without needing a direct sales force. That's a clear, quantifiable revenue target for an international market.

Sales of Recurring Disposable Pump Supplies (Patch/Reservoir)

For a medical device company like Modular Medical, Inc., the recurring revenue from consumables is often the most valuable part of the model. Their design is built around this recurring stream.

  • The MODD1 system features a 90-day reusable component and a three-day disposable portion.
  • The Pivot pump will feature a 3 ml removable reservoir.
  • The company is designing its products to attain preferential reimbursement, noting that established remote monitoring codes offer a $200-250 reimbursement rate per patient month.
  • They project gaining equivalent or preferential reimbursement by pricing at a 10-20% discount to Omnipod.

If onboarding takes 14+ days, churn risk rises, which directly impacts the volume of recurring supplies sold.

Potential Future Licensing or Partnership Revenue from Patented Technology

Modular Medical, Inc. holds proprietary technology, which creates potential for revenue streams beyond direct sales, though these are less certain in the near term. They anticipate further patent issuances.

The development roadmap includes the MODD2, a native multi-chamber pump designed to be prefilled, which will specifically enable Modular Medical, Inc. to capture drug revenue. This suggests a future licensing or partnership model where they supply the device for specific drug delivery beyond just insulin.

Finance: draft 13-week cash view by Friday.

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