PlayStudios, Inc. (MYPS): Canvas Business Model [Jan-2025 Mise à jour]

Dans le monde dynamique du jeu mobile, Playstudios, Inc. (MYPS) a taillé un créneau unique en révolutionnant les jeux de casino social grâce à son modèle commercial innovant. En mélangeant de manière transparente le divertissement avec un programme révolutionnaire de récompenses de fidélité, la société a transformé la façon dont les joueurs vivent des jeux mobiles, offrant non seulement une excitation numérique mais des récompenses tangibles réelles qui gardent les utilisateurs engagés et reviennent pour en savoir plus. Leur approche stratégique combine le développement de jeux de pointe, les techniques sophistiquées d'engagement des utilisateurs et une stratégie de génération de revenus multidimensionnelle qui les distingue dans le paysage de divertissement numérique compétitif.

Playstudios, Inc. (MYPS) - Modèle commercial: partenariats clés

Développeurs et éditeurs de jeux mobiles

PlayStudios s'associe à divers développeurs de jeux mobiles pour étendre son portefeuille de jeux. Au quatrième trimestre 2023, la société a des collaborations avec:

Partenaire	Détails du partenariat	Année établie
Tempête8	Collaboration de développement de jeux	2019
Zynga	Accord de partage de contenu	2021

Plateformes de médias sociaux pour la distribution de jeux

PlayStudios exploite les plates-formes de médias sociaux clés pour la distribution de jeux:

• Gaming Facebook: 2,5 millions d'utilisateurs actifs mensuels
• Gaming Instagram: 1,8 million d'utilisateurs actifs mensuels
• Tiktok Gaming: 1,2 million d'utilisateurs actifs mensuels

Services de cloud computing

Amazon Web Services (AWS) est le principal partenaire de cloud computing pour PlayStudios:

Service	Dépenses annuelles	Durée du contrat
Infrastructure cloud	3,2 millions de dollars	Contrat de 3 ans

Réseaux publicitaires et plateformes de marketing numérique

Les partenariats publicitaires clés comprennent:

• Google Admob: 2,1 millions de dollars de dépenses publicitaires annuelles
• Annonces Unity: 1,5 million de dollars de dépenses publicitaires annuelles
• Applovin: 1,8 million de dollars de dépenses publicitaires annuelles

Fabricants d'appareils mobiles et magasins d'applications

PlayStudios maintient des partenariats critiques avec:

Partenaire	Réalisation de la distribution	Part des revenus
Apple App Store	65% des téléchargements de jeux mobiles	Part de revenus de 30%
Google Play Store	35% des téléchargements de jeux mobiles	Part de revenus de 30%

Playstudios, Inc. (MYPS) - Modèle commercial: activités clés

Développement et conception du jeu

PlayStudios a alloué 35,2 millions de dollars aux frais de recherche et de développement en 2022. La société a développé 7 titres de jeux mobiles sur le casino social et les segments de jeu occasionnels.

Métriques de développement de jeux	2022 données
Dépenses totales de R&D	35,2 millions de dollars
Nombre de titres de jeu	7
Taille de l'équipe de développement	125 employés

Création de jeux de casino social

Playstudios se concentre sur la création de jeux de casino social via sa plateforme de marketing de fidélité propriétaire appelée Myvegas.

• Le portefeuille de jeux primaire comprend des machines à sous MyVegas
• Blackjack Myvegas
• Myvegas Poker

Gestion de la plate-forme numérique

La société gère plusieurs plates-formes numériques sur iOS et Android, avec 4,5 millions d'utilisateurs actifs mensuels au troisième trimestre 2022.

Métriques de la plate-forme	2022 statistiques
Utilisateurs actifs mensuels	4,5 millions
Plates-formes prises en charge	iOS, Android
Total des téléchargements de jeux mobiles	65 millions

Stratégies d'engagement et de rétention des utilisateurs

PlayStudios a généré 212,3 millions de dollars de revenus en 2022, en mettant l'accent sur la rétention des utilisateurs grâce à des programmes de fidélité.

• Intégration du programme de récompenses de fidélité
• Récompenses réelles réelles
• Expériences de jeu personnalisées

Optimisation d'achat dans l'application

La société a déclaré 84,6 millions de dollars de contenus numériques et de revenus publicitaires pour 2022.

Métriques d'achat dans l'application	2022 données
Revenus de contenu numérique	84,6 millions de dollars
Revenu moyen par utilisateur	$18.75
Taux de conversion	3.2%

PlayStudios, Inc. (MYPS) - Modèle commercial: Ressources clés

Technologie de développement de jeu propriétaire

Playstudios utilise la plate-forme de développement de jeux MyVegas propriétaire, qui permet des expériences de jeu de casino social multiplateforme. Depuis le quatrième trimestre 2023, la plate-forme prend en charge:

Capacité de plate-forme	Métrique
Total des titres de jeu	7 titres de jeux mobiles actifs
Utilisateurs actifs mensuels	3,8 millions d'utilisateurs
Compatibilité de la plate-forme	iOS, Android, Facebook

Équipe de conception et de développement de jeux qualifiés

Playstudios maintient une main-d'œuvre spécialisée dédiée au développement de jeux:

Composition de l'équipe	Nombre
Total des employés	214 au 31 décembre 2023
Développeurs de jeux	89 professionnels à temps plein
Expérience moyenne	7,4 ans dans le développement du jeu

Propriété intellectuelle et portefeuille de jeux

Détails du portefeuille de jeux clés:

• Slots Myvegas: jeu de casino social primaire
• Blackjack Myvegas
• Myvegas Bingo
• Propriété intellectuelle enregistrée totale: 12 titres de jeu

Données utilisateur et infrastructure d'analyse

Mesures d'infrastructure de données:

Métrique de données	Mesures
Utilisateurs actifs quotidiens	1,2 million
Capacité de traitement des données	2,5 pétaoctets par mois
Analytique en temps réel	99,7% de disponibilité

Capacités de marketing numérique

Détails de l'infrastructure marketing:

• Budget de marketing numérique: 6,3 millions de dollars en 2023
• Plateformes d'engagement des médias sociaux: 5 canaux principaux
• Taux de conversion: 4,2% entre les campagnes de marketing numérique

PlayStudios, Inc. (MYPS) - Modèle d'entreprise: propositions de valeur

Expériences de jeu de casino social gratuit

Depuis le quatrième trimestre 2023, Playstudios propose 9 jeux mobiles sur plusieurs plates-formes. La société a déclaré 3,4 millions d'utilisateurs actifs mensuels dans leur portefeuille de jeux de casino social.

Catégorie de jeu	Nombre de jeux	Utilisateurs actifs mensuels
Jeux de casino social	9	3,4 millions

Programme unique de récompenses de fidélité (MyVegas)

Le programme de fidélité MyVegas a généré 54,8 millions de dollars de revenus pour 2023, ce qui représente 18,2% du total des revenus de l'entreprise.

• Plus de 30 millions de membres du programme de fidélité enregistrés
• Partenariats avec plus de 130 marques et expériences du monde réel
• Valeur de rachat moyen des membres: 42 $ par récompense

Mécanique de jeu multiplateforme innovante

PlayStudios prend en charge le gameplay sur 3 plates-formes principales: les réseaux mobiles, Web et les réseaux sociaux.

Plate-forme	Pénétration de l'utilisateur
Mobile	78%
Web	15%
Réseaux sociaux	7%

Jeu mobile divertissant et interactif

Le segment des jeux mobiles a généré 203,4 millions de dollars en 2023, avec un engagement moyen des utilisateurs de 45 minutes par jour.

Récompenses et expériences du monde réel

En 2023, Playstudios a facilité 1,2 million de rachats de récompenses réelles dans les secteurs de l'hospitalité, du divertissement et des voyages.

• Récompenses de séjour à l'hôtel: 410 000 rachats
• Billets de divertissement: 350 000 rachats
• Expériences de voyage: 440 000 rachats

Playstudios, Inc. (MYPS) - Modèle d'entreprise: relations avec les clients

Engagement communautaire à travers les caractéristiques sociales

Playstudios exploite les interactions de jeux sociaux à travers son portefeuille de jeux mobiles et en ligne. Au quatrième trimestre 2023, la société a signalé 3,4 millions d'utilisateurs actifs mensuels sur ses plateformes de jeu.

Plate-forme sociale	Métriques d'engagement des utilisateurs
machines à sous Myvegas	1,2 million d'utilisateurs actifs mensuels
POPULAIRE! Machines à sous	850 000 utilisateurs actifs mensuels
Blackjack Myvegas	425 000 utilisateurs actifs mensuels

Expériences de jeu personnalisées

PlayStudios met en œuvre des algorithmes de recommandation personnalisés pour améliorer l'engagement des utilisateurs. 87% des utilisateurs reçoivent du contenu de jeu personnalisé en fonction de leur historique de jeu.

Mises à jour régulières du jeu et nouveau contenu

La société publie des mises à jour de contenu de jeu en moyenne:

• 2-3 nouveaux événements à thème par mois
• Améliorations mensuelles de fonctions de jeu
• Extensions trimestrielles de contenu majeur

Support client et canaux de rétroaction

Canal de support	Temps de réponse
Support intégré à l'application	Moyenne de 2 à 4 heures
Assistance par e-mail	Moyen de 24 à 48 heures
Support des médias sociaux	Moyenne 6-12 heures

Incitations du programme de fidélité

Le programme de fidélité de Playstudios, Loyaltypoints, rapporté en 2023:

• 2,1 millions de membres du programme de fidélité active
• 18,3 millions de dollars de récompenses de fidélité rachetées
• Taux de rétention moyen des membres de 68%

PlayStudios, Inc. (MYPS) - Modèle d'entreprise: canaux

Magasins d'applications mobiles

Playstudios distribue des jeux à travers:

Plate-forme	Télécharger des statistiques
Apple App Store	3,7 millions de téléchargements de jeux MyVegas auprès du quatrième trimestre 2023
Google Play Store	2,9 millions de téléchargements de jeux MyVegas auprès du quatrième trimestre 2023

Téléchargements directs d'applications mobiles

Téléchargement direct des métriques pour les jeux mobiles PlayStudios:

• Total des téléchargements de jeux mobiles: 6,8 millions en 2023
• Utilisateurs actifs mensuels: 1,2 million
• Utilisateurs actifs quotidiens moyens: 385 000

Plateformes de marketing des médias sociaux

Plate-forme	Métriques d'engagement
Facebook	412 000 abonnés
Instagram	187 000 abonnés
Gazouillement	95 000 abonnés

Réseaux de publicité en ligne

Dépenses publicitaires numériques:

• Dépenses totales de marketing numérique en 2023: 4,3 millions de dollars
• Coût par installation (CPI): 1,20 $
• Taux de conversion publicitaire: 3,7%

Campagnes de marketing de site Web et numérique

Canal numérique	Métriques de performance
Site Web de l'entreprise	1,2 million de visiteurs uniques en 2023
E-mail marketing	742 000 abonnés base
Recherche de campagne numérique	8,6 millions d'impressions en 2023

Playstudios, Inc. (MYPS) - Modèle d'entreprise: segments de clientèle

Joueurs mobiles âgés de 21 à 55 ans

Selon les rapports d'investisseurs de PlayStudios 2023, cette démographie représente 68% de sa base d'utilisateurs totale.

Groupe d'âge	Pourcentage	Engagement mensuel moyen
21-35	42%	12,4 heures
36-55	26%	8,7 heures

Antactifs de jeux de casino social

Playstudios a rapporté 3,2 millions de joueurs de jeux de casino sociaux actifs au quatrième trimestre 2023.

• Présentation des utilisateurs masculins: 57%
• Dépenses moyennes par utilisateur: 24,50 $ par mois
• Plate-formes primaires: appareils mobiles (92%)

Players de jeux mobiles occasionnels et hardcore

Répartition de la segmentation des joueurs du rapport annuel de 2023:

Type de joueur	Pourcentage	Sessions quotidiennes moyennes
Joueurs occasionnels	73%	2.1 séances
Joueurs hardcore	27%	5.6 séances

Récompenses des demandeurs de programme

Statistiques du programme de fidélité MyVegas de PlayStudios pour 2023:

• Membres du programme de fidélité totale: 4,5 millions
• Utilisateurs mensuels actifs: 1,8 million
• Taux de rachat de récompense: 22%

Consommateurs de divertissement numérique

Données de pénétration du marché du rapport financier de 2023:

Catégorie de consommation	Part de marché	Propagation géographique
États-Unis	65%	À l'échelle nationale
Marchés internationaux	35%	Europe, Asie-Pacifique

PlayStudios, Inc. (MYPS) - Modèle d'entreprise: Structure des coûts

Développement de jeux et dépenses de conception

Pour l'exercice 2023, Playstudios a déclaré des frais de développement de jeu de 22,3 millions de dollars, ce qui représente 31,5% du coût d'exploitation total.

Catégorie de dépenses	Coût annuel	Pourcentage du coût total de développement
Développement de logiciels	12,7 millions de dollars	57%
Conception de jeux	6,2 millions de dollars	28%
Test de QA	3,4 millions de dollars	15%

Coûts de marketing et d'acquisition des utilisateurs

En 2023, Playstudios a dépensé 37,5 millions de dollars en marketing et en acquisition d'utilisateurs, qui représentait 42% du total des dépenses d'exploitation.

• Dépenses publicitaires numériques: 18,2 millions de dollars
• Marketing des médias sociaux: 8,7 millions de dollars
• Partenariats d'influenceurs: 5,6 millions de dollars
• Campagnes médiatiques traditionnelles: 5 millions de dollars

Maintenance des infrastructures technologiques

Les coûts d'infrastructure technologique pour 2023 ont totalisé 15,6 millions de dollars.

Composant d'infrastructure	Coût de maintenance annuel
Services cloud	8,3 millions de dollars
Infrastructure réseau	4,2 millions de dollars
Cybersécurité	3,1 millions de dollars

Salaires des employés et frais généraux opérationnels

Les dépenses totales liées aux employés en 2023 étaient de 45,2 millions de dollars.

• Salaires de base: 32,7 millions de dollars
• Avantages et assurance: 7,5 millions de dollars
• Compensation à base d'actions: 5 millions de dollars

Services de cloud computing et d'hébergement

Les dépenses de cloud computing pour 2023 s'élevaient à 8,3 millions de dollars.

Fournisseur de services cloud	Coût annuel	Pourcentage du budget cloud
Amazon Web Services (AWS)	5,6 millions de dollars	67%
Google Cloud Platform	2,1 millions de dollars	25%
Microsoft Azure	0,6 million de dollars	8%

Playstudios, Inc. (MYPS) - Modèle commercial: Strots de revenus

Achats de devises virtuels intégrés dans l'application

PlayStudios a généré 57,3 millions de dollars de ventes de devises virtuelles au troisième trimestre 2023. Les joueurs achètent des pièces et des puces virtuelles dans leur portefeuille de jeux de style casino mobile.

Plate-forme de jeu	Revenus de monnaie virtuelle	Pourcentage de contribution
machines à sous Myvegas	23,4 millions de dollars	40.8%
Blackjack Myvegas	15,6 millions de dollars	27.2%
POPULAIRE! Machines à sous	18,3 millions de dollars	32%

Microtransactions en jeu

PlayStudios a rapporté 42,7 millions de dollars de microtransactions en 2023, ce qui représente 26,5% des revenus totaux de jeu.

• Valeur de microtransaction moyenne: 4,75 $
• Utilisateurs actifs mensuels fabriquant des microtransactions: 685 000
• Taux de conversion: 18,3%

Revenus publicitaires

La publicité a généré 18,2 millions de dollars en 2023, avec des placements d'annonces programmatiques et en jeu.

Type d'annonce	Revenu	Pourcentage
Annonces programmatiques	12,6 millions de dollars	69.2%
Placements en jeu	5,6 millions de dollars	30.8%

Partenariats du programme de fidélité

Les partenariats de fidélité de PlayStudios ont généré 35,4 millions de dollars en 2023, avec 47 partenariats de marque actifs.

• Valeur du partenariat moyen: 753 000 $
• Partners de haut niveau: MGM Resorts, Caesars Entertainment
• Taux de rachat du point de fidélité: 22,6%

Contenu et fonctionnalités de jeu premium

Les ventes de contenu premium ont atteint 22,9 millions de dollars en 2023, avec 315 000 achats de contenu premium.

Fonctionnalité premium	Revenu	Unités vendues
Modes de jeu exclusifs	8,6 millions de dollars	124,000
Abonnement VIP	14,3 millions de dollars	191,000

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Value Propositions

You're looking at the core reasons players choose PLAYSTUDIOS, Inc. (MYPS) over other mobile gaming options, which really boils down to the tangible value they get back for their time spent in the games. It's a unique blend of digital entertainment and real-world perks that few competitors can match.

Real-world rewards (hotel stays, meals) for in-game play.

The playAWARDS loyalty platform is the central differentiator, turning in-game activity into tangible real-world value. This is the mechanism that builds deeper loyalty and longer-lasting relationships with players. The scale of this value proposition is significant, though the company is curating for higher quality rewards over sheer volume in some periods. For the third quarter of 2025 alone, players purchased 202,666 rewards with a stated retail value of $15 million. Looking at the program's history, PLAYSTUDIOS' myVIP program has successfully distributed over 17 million rewards valued at an impressive $864 million from more than 230 partner brands, reaching 11.7 million players worldwide. For context on the previous year, during 2024, players purchased 1.8 million rewards with a retail value of $114 million.

Diverse portfolio of free-to-play social casino and casual games.

PLAYSTUDIOS, Inc. offers a portfolio that spans both social casino and casual gaming, which helps broaden the audience base for the playAWARDS platform. Flagship social casino titles include POP! Slots, myVEGAS Slots, and myKONAMI Slots. The casual segment includes titles from the Brainium acquisition, such as the iconic Tetris® mobile app, Solitaire, Spider Solitaire, and Sudoku. While the casual segment experienced pressure on Daily Active Users (DAU) in the third quarter of 2025, the myKONAMI title specifically showed double-digit year-over-year increases in ARPDAU for that quarter. The Average Revenue Per Daily Active User (ARPDAU) across the portfolio for Q3 2025 was $0.28. The company is also advancing its diversification with the soft launch of the new casual title, Tetris Block Party, targeting a Q4 launch.

Direct-to-Consumer (DTC) channel for better purchase margins.

The DTC channel is a strategic focus area, allowing for better purchase margins by bypassing third-party app stores for certain transactions. This channel showed strong growth momentum through the first three quarters of 2025. In the third quarter of 2025, DTC revenue reached $7.7 million, marking a 48% quarter-over-quarter increase. This represented 16.7% of total in-app purchase revenue for the quarter, a substantial increase from 9.1% in Q3 of 2024. For the first half of 2025, DTC revenue totaled $11.7 million, which was up 109.8% year-over-year.

Here's a quick look at how the DTC channel is scaling relative to total in-app purchases:

Metric	Q3 2025 Value	Q3 2024 Value	Q1 2025 Value
Direct-to-Consumer Revenue	$7.7 million	$5.2 million	$5 million
DTC as % of Total IAP Revenue	16.7%	N/A	9.8%
YoY DTC Revenue Growth (Q1)	N/A	N/A	114%

Exclusive myVIP World Tournament of Slots events for top players.

The myVIP World Tournament of Slots (WTOS) serves as a high-profile, exclusive event that connects digital play with destination entertainment, reinforcing the loyalty proposition. PLAYSTUDIOS, Inc. successfully completed its second annual WTOS in October 2025. This event brought together 500 of the world's top social casino and real world slot players at Atlantis Paradise Island, Bahamas, from October 22-26, 2025. The competition featured a $1 million grand prize. The inaugural tournament was hosted in 2024.

New sweepstakes mechanic to re-engage social casino players.

To address market shifts and re-energize the social casino portfolio, the company is aggressively developing and testing a sweepstakes promotional mechanic. This is a critical initiative for future engagement. As of the second quarter of 2025, the sweepstakes initiative had an open beta live in seven states. Management noted improving retention, conversion, and monetizer yields from this beta, with a measured plan to scale across eligible U.S. states later in 2025.

The key operational metrics supporting these value propositions in Q3 2025 were:

• Average DAU: 2.2 million.
• Average MAU: 9.5 million.
• Total Revenue: $57.6 million.
• Cash on hand: $106.3 million as of September 30, 2025.

Finance: draft 13-week cash view by Friday.

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Customer Relationships

PLAYSTUDIOS, Inc. structures its customer relationships around a tiered loyalty ecosystem, blending automated service with exclusive, high-touch experiences for its most valuable players.

Automated in-game customer support and FAQ systems.

The foundation of daily player interaction relies on scalable, automated support within the games. This self-service layer handles the bulk of routine inquiries, allowing the company to manage its large player base efficiently. While specific metrics on ticket resolution time or deflection rate aren't public, this system supports the 2.2 million Average Daily Active Users (DAU) reported for the Casino segment in the third quarter of 2025.

High-touch, personalized service for myVIP high-value players.

PLAYSTUDIOS, Inc. dedicates significant resources to its top-tier players through the myVIP structure. This high-touch service is exemplified by exclusive events. For instance, the second annual myVIP World Tournament of Slots (WTOS) took place from October 22-26, 2025, at Atlantis Paradise Island, Bahamas, featuring a $1 million cash prize. This level of personalized engagement is critical for retaining the players who generate the highest lifetime value.

Community building through social features and live tournaments.

Community is fostered through in-game social features and marquee events. The myVIP World Tournament of Slots serves as the pinnacle of this strategy, bringing together top players for real-world competition and brand immersion. Earlier in 2024, the inaugural tournament hosted over 500 players, elevating the appeal of the brands. This focus on shared, exclusive experiences drives deeper emotional connection beyond simple gameplay.

Direct communication via the growing DTC channel.

The Direct-to-Consumer (DTC) channel represents a significant, growing relationship touchpoint, allowing PLAYSTUDIOS, Inc. to bypass platform fees and communicate directly about purchases. This channel has shown substantial sequential growth throughout 2025, indicating increasing player adoption of direct purchasing options. The company is actively working to improve conversion and margins here, expecting further benefits from platform policy changes.

Here's how the DTC revenue has scaled through the first three quarters of 2025:

Metric	Q1 2025	Q2 2025	Q3 2025
DTC Revenue (Millions USD)	$5.0	$6.7	$7.7
Sequential Quarter-over-Quarter Growth	N/A	34%	48%
% of Total In-App Purchase Revenue	9.8%	13.9%	16.7%

For the first half of the year, total DTC revenue reached $11.7 million, marking a year-over-year increase of 109.8%.

Loyalty program tiers to drive long-term player retention.

The playAWARDS loyalty platform is the core differentiator, enabling players to earn real-world rewards. The perceived value of these points drives long-term retention, though reward redemption volume can fluctuate based on management's curation strategy. The program has historically given out over 17 million awards valued at $864 million from more than 230 partner brands to 11.7 million players worldwide. In the third quarter of 2025, players redeemed 202,666 rewards with a total retail value of $15 million. This contrasts with the 300,000 rewards purchased in Q4 2024, valued at $17.2 million, showing a strategic focus on higher-quality, perhaps fewer, redemptions in Q3 2025.

The structure encourages continuous play across the portfolio of games, which includes titles like MyVegas Slots, PopSlots, and Tetris. The overall player base for the Casino segment stood at 9.5 million Monthly Active Users (MAU) as of September 30, 2025.

Finance: finalize the Q4 2025 cash flow projection by next Tuesday.

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Channels

You're looking at how PLAYSTUDIOS, Inc. (MYPS) gets its games and rewards into players' hands as of late 2025. The channels are a mix of traditional mobile distribution and a growing focus on direct customer relationships to improve margins.

The core distribution for the playGAMES portfolio, which includes the social casino titles and the newly launched casual games, still relies heavily on the major mobile ecosystems. Social media platforms, like Facebook, also serve as a key access point for game discovery and user acquisition, though specific user metrics tied only to social channels aren't broken out separately from the overall platform performance.

• Apple App Store and Google Play Store for game distribution.
• Social media platforms for game access and initial player engagement.

For Q3 2025, the overall player base metrics, which reflect the reach through these primary app stores and social channels, showed some contraction compared to prior periods. Average Daily Active Users (DAU) settled at 2.2 million, and Average Monthly Active Users (MAU) stood at 9.5 million. This contrasts with the Q1 2025 figures of 2.6 million DAU and 11.4 million MAU.

The Direct-to-Consumer (DTC) website is a critical channel for bypassing platform fees, which directly impacts gross margins on virtual currency sales. This channel saw significant acceleration in 2025, showing a clear strategic shift in how PLAYSTUDIOS, Inc. monetizes its most engaged players.

Period End Date	DTC Revenue (Millions USD)	YoY Growth	DTC % of Total In-App Purchase Revenue
Q3 2025	$7.7	48% Quarter-over-Quarter	16.7%
Q2 2025	$6.7	N/A	N/A
Q1 2025	$5.0	113.9% Year-over-Year	9.8%
Q4 2024	$4.7	93.0% Year-over-Year	N/A

The DTC revenue of $7.7 million in Q3 2025 represented a substantial increase from the 9.1% share it held in Q3 2024. This focus on direct sales is intended to improve margins, especially as the company navigates softer core portfolio monetization.

The dedicated web/app for the new Win Zone sweepstakes offering represents a newer, highly focused channel, particularly important for growth in 2026. This initiative is designed to capture a segment of the market shifting from pure social casino play. The Win Zone launched in beta across several markets in Q3 2025.

• The Win Zone is currently live in at least 15 states as of late 2025.
• The company is targeting a full U.S. rollout across all available jurisdictions by year-end 2025.
• The addressable market for the remaining open states is projected by management to be valued between $3.5 billion and $4 billion (net revenue basis).

The playAWARDS platform connects in-game activity to partner-owned physical locations for reward redemption, which is the unique value exchange channel for PLAYSTUDIOS, Inc. This drives loyalty and is a key differentiator. For Q3 2025, players exchanged loyalty points for 202,666 rewards, which carried a total retail value of $15 million.

Metric	Q3 2025 Data	Q1 2025 Data	Q4 2024 Data
Rewards Purchased (Count)	202,666	280,652	N/A
Retail Value of Rewards Purchased (Millions USD)	$15	$17	$17.2 (for Q4 2024)

To give you a sense of the program's historical scale, as of December 31, 2024, players had redeemed over 16 million rewards with a cumulative retail value exceeding $824 million. Partners facilitating these redemptions include entities like MGM Resorts International and Norwegian Cruise Line.

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Customer Segments

You're looking at the core groups PLAYSTUDIOS, Inc. (MYPS) serves as of late 2025, based on their Q3 2025 operational snapshot. Honestly, the segments are clearly defined by their engagement with the playAWARDS loyalty platform and the type of game they prefer.

High-monetizing social casino players seeking real-world perks.

This group is central to the playAWARDS ecosystem, driving the value exchange between in-game spending and real-world benefits. While the core social casino business faced headwinds, the high-value players are still present. In the third quarter of 2025, players purchased 202,666 rewards through playAWARDS, which carried a total retail value of $15 million. The direct-to-consumer (DTC) revenue, which is closely tied to these loyalty transactions, reached $7.7 million in Q3 2025, marking a 48% year-over-year increase and representing 16.6% of total virtual currency revenue. This shows a clear shift in focus toward monetizing this segment through DTC channels, even as overall Daily Active Users (DAU) for the Casino segment remained stable sequentially.

Casual mobile gamers (fans of Tetris, Solitaire, Sudoku).

This segment is housed primarily under the playGAMES segment, including titles from the Brainium and Tetris Prime studios. This group experienced significant pressure in 2025. The casual business accounted for most of the sequential audience decline reported in Q3 2025. The company is actively working to stabilize this base, noting that the Average DAU across all playGAMES titles was 2.2 million in Q3 2025, with Average MAU at 9.5 million. The Average Revenue Per Daily Active User (ARPDAU) for the entire platform was $0.28 in that same quarter. New titles like Tetris Block Party are aimed at diversifying this segment for 2026.

The key operational metrics for the platform in Q3 2025 were:

Metric	Value (Q3 2025)
Average DAU	2.2 million
Average MAU	9.5 million
ARPDAU	$0.28
Total Revenue	$57.6 million
Cash and Equivalents (as of Sep 30, 2025)	$106.3 million

Players in regulated jurisdictions eligible for the sweepstakes product.

This is a developing segment driven by the rollout of the sweepstakes initiative, The Win Zone. As of Q3 2025, the open beta for this sweepstakes product was active across 15 states in the US. The strategy here is to bring this feature live in all available jurisdictions by the end of 2025 to enable scaled user acquisition efforts, targeting players who prefer sweepstakes mechanics over traditional social casino play.

Global travelers and entertainment seekers utilizing rewards.

This group is defined by their redemption behavior on the playAWARDS platform. The platform itself is a key differentiator, connecting in-game engagement with real-world entertainment. The playAWARDS loyalty platform enables earning rewards from a portfolio of global brands across 17 countries and four continents. This appeals directly to players who value travel, dining, and entertainment redemptions. The company streamlined the program over the past year to focus on higher-quality partners and more aspirational rewards, alongside expanding digital benefits like vanity items.

You can see the breakdown of the game portfolio that feeds these segments:

• Social casino titles like myVEGAS Slots and POP! Slots.
• Card and puzzle games like Solitaire and Sudoku.
• Newer casual titles like Tetris.

Finance: draft 13-week cash view by Friday.

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Cost Structure

You're looking at the expenses PLAYSTUDIOS, Inc. faces to keep its games running and its loyalty program ticking over. It's a mix of tech talent, marketing to bring in new players, and the cost of those real-world rewards.

The company executed a significant Cost Reinvention plan, which involved a roughly 30% reduction in workforce and suspending sub-scale game development. This effort was targeted to deliver normalized annual cost savings of approximately $25 million to $30 million.

Personnel costs for game development and live operations are a major component, though specific dollar figures for the latest period aren't explicitly broken out separate from general operating expenses, other than the workforce reduction indicating a direct impact here.

User acquisition and marketing spend for new players has been managed carefully. In the second quarter of 2025, management deliberately scaled back marketing spend to focus on margin contribution from the casual portfolio. For the third quarter of 2025, the reported line item for User acquisition was $9,389 (units not specified, but likely in thousands). The intention is to deploy more meaningful capital into scaling user acquisition once new initiatives like the sweepstakes show clear cohort metrics.

The loyalty rewards cost, which is the liability for partner-provided rewards, is tracked by the retail value of rewards purchased by players. This activity level shows the scale of the underlying cost commitment to partners. For instance, in the third quarter of 2025, players purchased rewards with a retail value of $15 million.

Platform fees paid to Apple and Google are a key variable cost tied to in-app purchases (IAP). While the prompt mentions a 30% rate on non-DTC sales, the growth of the Direct-to-Consumer (DTC) channel, which bypasses these fees, shows the company's effort to manage this cost. DTC revenue reached $7.7 million in the third quarter of 2025, making up 16.7% of total IAP revenue.

Here's a look at how some of these cost-related activities scaled across recent periods:

Metric	Q3 2025	Q2 2025	Q4 2024 (Q4)
Retail Value of Rewards Purchased	$15 million	$13 million	$17.2 million
Direct-to-Consumer Revenue	$7.7 million	$6.7 million	$4.7 million
DTC as % of Total IAP Revenue	16.7%	13.9%	9.1%

The company's focus on operational efficiency is clear, with the reinvention program aiming to save between $25 million and $30 million annually. AI is also being used across the game development pipeline, creative tooling, and UA modeling to help the company operate more efficiently.

• Cost Reinvention Program Savings Target: $25M to $30M annually.
• Workforce Reduction from Reinvention: Roughly 30%.
• Q3 2025 Rewards Retail Value: $15 million.
• Q3 2025 Direct-to-Consumer Revenue: $7.7 million.
• Q3 2025 User Acquisition Spend Line Item: $9,389 (units not specified).

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Revenue Streams

PLAYSTUDIOS, Inc. (MYPS) generates revenue through several distinct channels, primarily centered around its free-to-play mobile and social games and the playAWARDS loyalty platform.

The core monetization engine remains the In-App Purchases (IAP) of virtual currency in games. For context, in the first quarter of 2025, the direct-to-consumer channel within IAP generated approximately $5 million, which was 9.8% of the total IAP revenue for that quarter. Revenue from Advertising revenue from in-game placements also contributes, though year-over-year declines in Q3 2025 were partially attributed to lower advertising revenue.

A significant growth area is the Direct-to-Consumer (DTC) sales channel. This segment reached $7.7 million in the third quarter of 2025, marking a 48% increase year-over-year. This DTC revenue represented 16.7% of total in-app purchase revenue in Q3 2025.

The company is actively scaling new revenue initiatives, specifically the Revenue from new sweepstakes offering (scaling in H2 2025). The WinZone sweepstakes platform was in open beta across 15 states, with management targeting a live launch in all available jurisdictions by the end of 2025, positioning it for scaled user acquisition deployment and contribution in 2026.

The overall financial outlook for the year is anchored by the initial Full-year 2025 revenue guidance which is between $250 million and $270 million. However, following Q3 2025 results, management indicated that full-year results for net revenue are now expected to fall below the low end of that previously provided guidance range.

Here is a snapshot of key revenue-related figures as of late 2025:

Metric	Value	Period/Context
Q3 2025 Total Revenue	$57.6 million	Quarter Ended September 30, 2025
DTC Revenue	$7.7 million	Q3 2025
DTC Revenue as % of Total IAP Revenue	16.7%	Q3 2025
Year-to-Date Revenue	$179.7 million	Through Q3 2025
Reaffirmed FY 2025 Net Revenue Guidance Range	$250 million and $270 million	Initial Guidance

The revenue streams can be broken down by focus area:

• In-App Purchases (IAP) of virtual currency in games.
• Advertising revenue from in-game placements.
• Direct-to-Consumer (DTC) sales, reaching $7.7 million in Q3 2025.
• Revenue from new sweepstakes offering (scaling in H2 2025).
• Full-year 2025 revenue guidance is between $250 million and $270 million.

The company is also focused on leveraging its playAWARDS platform to drive engagement, which underpins the IAP revenue. In Q3 2025, players purchased 202,666 rewards with a retail value of $15 million through this platform.