PLAYSTUDIOS, Inc. (MYPS): Business Model Canvas

In der dynamischen Welt des mobilen Gamings hat sich PLAYSTUDIOS, Inc. (MYPS) eine einzigartige Nische geschaffen, indem es das Social-Casino-Gaming durch sein innovatives Geschäftsmodell revolutioniert hat. Durch die nahtlose Verbindung von Unterhaltung mit einem bahnbrechenden Treueprämienprogramm hat das Unternehmen die Art und Weise, wie Spieler mobile Spiele erleben, verändert und bietet nicht nur digitale Spannung, sondern auch greifbare Belohnungen in der realen Welt, die die Benutzer motivieren und für mehr zurückkommen. Ihr strategischer Ansatz kombiniert modernste Spieleentwicklung, ausgefeilte Techniken zur Benutzereinbindung und eine mehrdimensionale Strategie zur Umsatzgenerierung, die sie in der wettbewerbsintensiven digitalen Unterhaltungslandschaft hervorhebt.

PLAYSTUDIOS, Inc. (MYPS) – Geschäftsmodell: Wichtige Partnerschaften

Entwickler und Herausgeber mobiler Spiele

PLAYSTUDIOS arbeitet mit verschiedenen Entwicklern mobiler Spiele zusammen, um sein Spieleportfolio zu erweitern. Seit dem vierten Quartal 2023 kooperiert das Unternehmen mit:

Partner	Einzelheiten zur Partnerschaft	Gründungsjahr
Sturm8	Zusammenarbeit bei der Spieleentwicklung	2019
Zynga	Vereinbarung zur gemeinsamen Nutzung von Inhalten	2021

Social-Media-Plattformen für die Spieleverteilung

PLAYSTUDIOS nutzt wichtige Social-Media-Plattformen für den Spielevertrieb:

• Facebook Gaming: 2,5 Millionen monatlich aktive Nutzer
• Instagram Gaming: 1,8 Millionen monatlich aktive Nutzer
• TikTok Gaming: 1,2 Millionen monatlich aktive Nutzer

Cloud-Computing-Dienste

Amazon Web Services (AWS) ist der primäre Cloud-Computing-Partner für PLAYSTUDIOS:

Service	Jährliche Ausgaben	Vertragsdauer
Cloud-Infrastruktur	3,2 Millionen US-Dollar	3-Jahres-Vertrag

Werbenetzwerke und digitale Marketingplattformen

Zu den wichtigsten Werbepartnerschaften gehören:

• Google AdMob: 2,1 Millionen US-Dollar jährliche Werbeausgaben
• Unity Ads: Jährliche Werbeausgaben in Höhe von 1,5 Millionen US-Dollar
• AppLovin: Jährliche Werbeausgaben in Höhe von 1,8 Millionen US-Dollar

Hersteller mobiler Geräte und App Stores

PLAYSTUDIOS unterhält wichtige Partnerschaften mit:

Partner	Vertriebsreichweite	Umsatzbeteiligung
Apple App Store	65 % der Handyspiel-Downloads	30 % Umsatzbeteiligung
Google Play Store	35 % der Handyspiel-Downloads	30 % Umsatzbeteiligung

PLAYSTUDIOS, Inc. (MYPS) – Geschäftsmodell: Hauptaktivitäten

Spieleentwicklung und -design

PLAYSTUDIOS stellte im Jahr 2022 35,2 Millionen US-Dollar für Forschungs- und Entwicklungskosten bereit. Das Unternehmen entwickelte 7 Handyspieltitel in den Segmenten Social Casino und Casual Gaming.

Spielentwicklungsmetriken	Daten für 2022
Gesamtausgaben für Forschung und Entwicklung	35,2 Millionen US-Dollar
Anzahl der Spieltitel	7
Größe des Entwicklungsteams	125 Mitarbeiter

Erstellung von Social-Casino-Spielen

PLAYSTUDIOS konzentriert sich auf die Entwicklung sozialer Casinospiele über seine firmeneigene Treue-Marketing-Plattform namens MeinVEGAS.

• Das Hauptspielportfolio umfasst MyVEGAS Slots
• MyVEGAS Blackjack
• MyVEGAS Poker

Digitales Plattformmanagement

Das Unternehmen verwaltet mehrere digitale Plattformen für iOS und Android und verzeichnete im dritten Quartal 2022 monatlich 4,5 Millionen aktive Nutzer.

Plattformmetriken	Statistik 2022
Monatlich aktive Benutzer	4,5 Millionen
Unterstützte Plattformen	iOS, Android
Gesamtzahl der Handyspiel-Downloads	65 Millionen

Strategien zur Benutzereinbindung und -bindung

PLAYSTUDIOS erwirtschaftete im Jahr 2022 einen Umsatz von 212,3 Millionen US-Dollar, wobei der Schwerpunkt auf der Benutzerbindung durch Treueprogramme lag.

• Integration von Treueprämienprogrammen
• Reale Belohnungspartnerschaften
• Personalisierte Spielerlebnisse

In-App-Kaufoptimierung

Das Unternehmen meldete für das Jahr 2022 Einnahmen aus digitalen Inhalten und Werbung in Höhe von 84,6 Millionen US-Dollar.

In-App-Kaufmetriken	Daten für 2022
Einnahmen aus digitalen Inhalten	84,6 Millionen US-Dollar
Durchschnittlicher Umsatz pro Benutzer	$18.75
Conversion-Rate	3.2%

PLAYSTUDIOS, Inc. (MYPS) – Geschäftsmodell: Schlüsselressourcen

Proprietäre Spieleentwicklungstechnologie

PLAYSTUDIOS nutzt die proprietäre Spieleentwicklungsplattform myVEGAS, die plattformübergreifende soziale Casino-Spielerlebnisse ermöglicht. Ab dem vierten Quartal 2023 unterstützt die Plattform:

Plattformfähigkeit	Metrisch
Gesamtzahl der Spieltitel	7 aktive Handyspieltitel
Monatlich aktive Benutzer	3,8 Millionen Nutzer
Plattformkompatibilität	iOS, Android, Facebook

Kompetentes Spieldesign- und Entwicklungsteam

PLAYSTUDIOS verfügt über eine spezialisierte Belegschaft, die sich der Spieleentwicklung widmet:

Teamzusammensetzung	Nummer
Gesamtzahl der Mitarbeiter	214 zum 31. Dezember 2023
Spieleentwickler	89 Vollzeit-Fachkräfte
Durchschnittliche Erfahrung	7,4 Jahre in der Spieleentwicklung

Geistiges Eigentum und Spieleportfolios

Wichtige Details zum Spieleportfolio:

• myVEGAS Slots: Primäres soziales Casinospiel
• myVEGAS Blackjack
• myVEGAS Bingo
• Insgesamt registriertes geistiges Eigentum: 12 Spieletitel

Benutzerdaten- und Analyseinfrastruktur

Kennzahlen zur Dateninfrastruktur:

Datenmetrik	Messung
Täglich aktive Benutzer	1,2 Millionen
Datenverarbeitungskapazität	2,5 Petabyte pro Monat
Echtzeitanalysen	99,7 % Verfügbarkeit

Digitale Marketingfunktionen

Details zur Marketinginfrastruktur:

• Budget für digitales Marketing: 6,3 Millionen US-Dollar im Jahr 2023
• Social-Media-Engagement-Plattformen: 5 Hauptkanäle
• Conversion-Rate: 4,2 % bei allen digitalen Marketingkampagnen

PLAYSTUDIOS, Inc. (MYPS) – Geschäftsmodell: Wertversprechen

Kostenlose Social-Casino-Spielerlebnisse

Ab dem vierten Quartal 2023 bietet PLAYSTUDIOS 9 Handyspiele auf mehreren Plattformen an. Das Unternehmen meldete 3,4 Millionen monatlich aktive Nutzer in seinem Social-Casino-Gaming-Portfolio.

Spielkategorie	Anzahl der Spiele	Monatlich aktive Benutzer
Soziale Casinospiele	9	3,4 Millionen

Einzigartiges Treueprämienprogramm (MyVEGAS)

Das MyVEGAS-Treueprogramm erwirtschaftete im Jahr 2023 einen Umsatz von 54,8 Millionen US-Dollar, was 18,2 % des Gesamtumsatzes des Unternehmens entspricht.

• Über 30 Millionen registrierte Mitglieder des Treueprogramms
• Partnerschaften mit über 130 echten Marken und Erlebnissen
• Durchschnittlicher Einlösungswert für Mitglieder: 42 $ pro Prämie

Innovative plattformübergreifende Spielmechanik

PLAYSTUDIOS unterstützt das Gameplay auf drei Hauptplattformen: Mobil, Web und soziale Netzwerke.

Plattform	Benutzerdurchdringung
Mobil	78%
Web	15%
Soziale Medien	7%

Unterhaltsames und interaktives mobiles Gaming

Das Mobile-Gaming-Segment erwirtschaftete im Jahr 2023 203,4 Millionen US-Dollar bei einer durchschnittlichen Nutzerinteraktion von 45 Minuten pro Tag.

Reale Belohnungen und Erlebnisse

Im Jahr 2023 ermöglichte PLAYSTUDIOS 1,2 Millionen reale Prämieneinlösungen in den Bereichen Gastgewerbe, Unterhaltung und Reisen.

• Prämien für Hotelaufenthalte: 410.000 Einlösungen
• Unterhaltungskarten: 350.000 Einlösungen
• Reiseerlebnisse: 440.000 Einlösungen

PLAYSTUDIOS, Inc. (MYPS) – Geschäftsmodell: Kundenbeziehungen

Community-Engagement durch soziale Funktionen

PLAYSTUDIOS nutzt Social-Gaming-Interaktionen in seinem gesamten Portfolio an Mobil- und Online-Spielen. Im vierten Quartal 2023 meldete das Unternehmen 3,4 Millionen monatlich aktive Nutzer auf seinen Gaming-Plattformen.

Soziale Plattform	Kennzahlen zum Benutzerengagement
myVEGAS-Slots	1,2 Millionen monatlich aktive Benutzer
POP! Spielautomaten	850.000 monatlich aktive Benutzer
myVEGAS Blackjack	425.000 monatlich aktive Benutzer

Personalisierte Spielerlebnisse

PLAYSTUDIOS implementiert personalisierte Empfehlungsalgorithmen, um die Benutzereinbindung zu verbessern. 87 % der Nutzer erhalten individuelle Spielinhalte basierend auf ihrer Spielhistorie.

Regelmäßige Spielaktualisierungen und neue Inhalte

Das Unternehmen veröffentlicht durchschnittlich Spielinhalts-Updates:

• 2-3 neue Themenveranstaltungen pro Monat
• Monatliche Verbesserungen der Spielfunktionen
• Vierteljährliche große Inhaltserweiterungen

Kundensupport und Feedbackkanäle

Support-Kanal	Reaktionszeit
In-App-Support	Durchschnittlich 2-4 Stunden
E-Mail-Support	Durchschnittlich 24–48 Stunden
Unterstützung für soziale Medien	Durchschnittlich 6-12 Stunden

Anreize für Treueprogramme

Das Treueprogramm von PLAYSTUDIOS, LoyaltyPoints, berichtete im Jahr 2023:

• 2,1 Millionen aktive Mitglieder des Treueprogramms
• Treueprämien im Wert von 18,3 Millionen US-Dollar wurden eingelöst
• Durchschnittliche Mitgliederbindungsrate von 68 %

PLAYSTUDIOS, Inc. (MYPS) – Geschäftsmodell: Kanäle

Mobile App Stores

PLAYSTUDIOS vertreibt Spiele über:

Plattform	Statistiken herunterladen
Apple App Store	3,7 Millionen MyVEGAS-Spiele-Downloads im vierten Quartal 2023
Google Play Store	2,9 Millionen MyVEGAS-Spiele-Downloads im vierten Quartal 2023

Direkte Downloads mobiler Apps

Direkt-Download-Metriken für mobile Spiele von PLAYSTUDIOS:

• Gesamtzahl der Downloads mobiler Spiele: 6,8 Millionen im Jahr 2023
• Monatlich aktive Benutzer: 1,2 Millionen
• Durchschnittliche täglich aktive Benutzer: 385.000

Social-Media-Marketingplattformen

Plattform	Engagement-Kennzahlen
Facebook	412.000 Follower
Instagram	187.000 Follower
Twitter	95.000 Follower

Online-Werbenetzwerke

Ausgaben für digitale Werbung:

• Gesamtausgaben für digitales Marketing im Jahr 2023: 4,3 Millionen US-Dollar
• Kosten pro Installation (CPI): 1,20 $
• Conversion-Rate der Werbung: 3,7 %

Website- und digitale Marketingkampagnen

Digitaler Kanal	Leistungskennzahlen
Unternehmenswebsite	1,2 Millionen einzelne Besucher im Jahr 2023
E-Mail-Marketing	742.000 Abonnentenbasis
Reichweite digitaler Kampagnen	8,6 Millionen Impressionen im Jahr 2023

PLAYSTUDIOS, Inc. (MYPS) – Geschäftsmodell: Kundensegmente

Mobile Gamer im Alter von 21–55 Jahren

Laut den Investorenberichten von PLAYSTUDIOS aus dem Jahr 2023 macht diese Zielgruppe 68 % der gesamten Nutzerbasis aus.

Altersgruppe	Prozentsatz	Durchschnittliches monatliches Engagement
21-35	42%	12,4 Stunden
36-55	26%	8,7 Stunden

Enthusiasten von Social-Casino-Spielen

PLAYSTUDIOS meldete im vierten Quartal 2023 3,2 Millionen aktive Social-Casino-Spieler.

• Überwiegend männliche Nutzer: 57 %
• Durchschnittliche Ausgaben pro Benutzer: 24,50 $ monatlich
• Primäre Plattformen: Mobilgeräte (92 %)

Gelegenheits- und Hardcore-Mobile-Game-Spieler

Aufschlüsselung der Spielersegmentierung aus dem Jahresbericht 2023:

Spielertyp	Prozentsatz	Durchschnittliche tägliche Sitzungen
Gelegenheitsspieler	73%	2.1 Sitzungen
Hardcore-Spieler	27%	5,6 Sitzungen

Suchende nach Prämienprogrammen

Statistiken zum myVEGAS-Treueprogramm von PLAYSTUDIOS für 2023:

• Gesamtzahl der Mitglieder des Treueprogramms: 4,5 Millionen
• Aktive monatliche Benutzer: 1,8 Millionen
• Prämieneinlösungsrate: 22 %

Verbraucher digitaler Unterhaltung

Marktdurchdringungsdaten aus dem Finanzbericht 2023:

Verbraucherkategorie	Marktanteil	Geografische Verbreitung
Vereinigte Staaten	65%	Bundesweit
Internationale Märkte	35%	Europa, Asien-Pazifik

PLAYSTUDIOS, Inc. (MYPS) – Geschäftsmodell: Kostenstruktur

Ausgaben für Spieleentwicklung und Design

Für das Geschäftsjahr 2023 meldete PLAYSTUDIOS Ausgaben für die Spieleentwicklung in Höhe von 22,3 Millionen US-Dollar, was 31,5 % der gesamten Betriebskosten entspricht.

Ausgabenkategorie	Jährliche Kosten	Prozentsatz der gesamten Entwicklungskosten
Softwareentwicklung	12,7 Millionen US-Dollar	57%
Spieldesign	6,2 Millionen US-Dollar	28%
QS-Tests	3,4 Millionen US-Dollar	15%

Kosten für Marketing und Benutzerakquise

Im Jahr 2023 gab PLAYSTUDIOS 37,5 Millionen US-Dollar für Marketing und Benutzerakquise aus, was 42 % der gesamten Betriebskosten ausmachte.

• Ausgaben für digitale Werbung: 18,2 Millionen US-Dollar
• Social-Media-Marketing: 8,7 Millionen US-Dollar
• Influencer-Partnerschaften: 5,6 Millionen US-Dollar
• Traditionelle Medienkampagnen: 5 Millionen US-Dollar

Wartung der Technologieinfrastruktur

Die Kosten für die Technologieinfrastruktur beliefen sich im Jahr 2023 auf insgesamt 15,6 Millionen US-Dollar.

Infrastrukturkomponente	Jährliche Wartungskosten
Cloud-Dienste	8,3 Millionen US-Dollar
Netzwerkinfrastruktur	4,2 Millionen US-Dollar
Cybersicherheit	3,1 Millionen US-Dollar

Mitarbeitergehälter und Betriebsgemeinkosten

Die gesamten mitarbeiterbezogenen Ausgaben beliefen sich im Jahr 2023 auf 45,2 Millionen US-Dollar.

• Grundgehälter: 32,7 Millionen US-Dollar
• Leistungen und Versicherung: 7,5 Millionen US-Dollar
• Aktienbasierte Vergütung: 5 Millionen US-Dollar

Cloud-Computing- und Hosting-Dienste

Die Cloud-Computing-Ausgaben für 2023 beliefen sich auf 8,3 Millionen US-Dollar.

Cloud-Dienstanbieter	Jährliche Kosten	Prozentsatz des Cloud-Budgets
Amazon Web Services (AWS)	5,6 Millionen US-Dollar	67%
Google Cloud-Plattform	2,1 Millionen US-Dollar	25%
Microsoft Azure	0,6 Millionen US-Dollar	8%

PLAYSTUDIOS, Inc. (MYPS) – Geschäftsmodell: Einnahmequellen

In-App-Käufe in virtueller Währung

PLAYSTUDIOS erzielte im dritten Quartal 2023 einen Umsatz mit virtuellen Währungen in Höhe von 57,3 Millionen US-Dollar. Spieler kaufen virtuelle Münzen und Chips in ihrem mobilen Casino-ähnlichen Spieleportfolio.

Spielplattform	Einnahmen aus virtuellen Währungen	Prozentualer Beitrag
myVEGAS-Slots	23,4 Millionen US-Dollar	40.8%
myVEGAS Blackjack	15,6 Millionen US-Dollar	27.2%
POP! Spielautomaten	18,3 Millionen US-Dollar	32%

Mikrotransaktionen im Spiel

PLAYSTUDIOS meldete im Jahr 2023 42,7 Millionen US-Dollar aus Mikrotransaktionen, was 26,5 % des gesamten Gaming-Umsatzes entspricht.

• Durchschnittlicher Mikrotransaktionswert: 4,75 $
• Monatlich aktive Benutzer, die Mikrotransaktionen durchführen: 685.000
• Conversion-Rate: 18,3 %

Werbeeinnahmen

Die Werbung generierte im Jahr 2023 18,2 Millionen US-Dollar, mit programmatischen und In-Game-Werbeplatzierungen.

Anzeigentyp	Einnahmen	Prozentsatz
Programmatische Anzeigen	12,6 Millionen US-Dollar	69.2%
Platzierungen im Spiel	5,6 Millionen US-Dollar	30.8%

Treueprogramm-Partnerschaften

Die Treuepartnerschaften von PLAYSTUDIOS erwirtschafteten im Jahr 2023 35,4 Millionen US-Dollar mit 47 aktiven Markenpartnerschaften.

• Durchschnittlicher Partnerschaftswert: 753.000 $
• Top-Partner: MGM Resorts, Caesars Entertainment
• Einlösungsrate der Treuepunkte: 22,6 %

Premium-Spielinhalte und -funktionen

Der Umsatz mit Premium-Inhalten erreichte im Jahr 2023 22,9 Millionen US-Dollar, bei 315.000 Käufen von Premium-Inhalten.

Premium-Funktion	Einnahmen	Verkaufte Einheiten
Exklusive Spielmodi	8,6 Millionen US-Dollar	124,000
VIP-Mitgliedschaft	14,3 Millionen US-Dollar	191,000

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Value Propositions

You're looking at the core reasons players choose PLAYSTUDIOS, Inc. (MYPS) over other mobile gaming options, which really boils down to the tangible value they get back for their time spent in the games. It's a unique blend of digital entertainment and real-world perks that few competitors can match.

Real-world rewards (hotel stays, meals) for in-game play.

The playAWARDS loyalty platform is the central differentiator, turning in-game activity into tangible real-world value. This is the mechanism that builds deeper loyalty and longer-lasting relationships with players. The scale of this value proposition is significant, though the company is curating for higher quality rewards over sheer volume in some periods. For the third quarter of 2025 alone, players purchased 202,666 rewards with a stated retail value of $15 million. Looking at the program's history, PLAYSTUDIOS' myVIP program has successfully distributed over 17 million rewards valued at an impressive $864 million from more than 230 partner brands, reaching 11.7 million players worldwide. For context on the previous year, during 2024, players purchased 1.8 million rewards with a retail value of $114 million.

Diverse portfolio of free-to-play social casino and casual games.

PLAYSTUDIOS, Inc. offers a portfolio that spans both social casino and casual gaming, which helps broaden the audience base for the playAWARDS platform. Flagship social casino titles include POP! Slots, myVEGAS Slots, and myKONAMI Slots. The casual segment includes titles from the Brainium acquisition, such as the iconic Tetris® mobile app, Solitaire, Spider Solitaire, and Sudoku. While the casual segment experienced pressure on Daily Active Users (DAU) in the third quarter of 2025, the myKONAMI title specifically showed double-digit year-over-year increases in ARPDAU for that quarter. The Average Revenue Per Daily Active User (ARPDAU) across the portfolio for Q3 2025 was $0.28. The company is also advancing its diversification with the soft launch of the new casual title, Tetris Block Party, targeting a Q4 launch.

Direct-to-Consumer (DTC) channel for better purchase margins.

The DTC channel is a strategic focus area, allowing for better purchase margins by bypassing third-party app stores for certain transactions. This channel showed strong growth momentum through the first three quarters of 2025. In the third quarter of 2025, DTC revenue reached $7.7 million, marking a 48% quarter-over-quarter increase. This represented 16.7% of total in-app purchase revenue for the quarter, a substantial increase from 9.1% in Q3 of 2024. For the first half of 2025, DTC revenue totaled $11.7 million, which was up 109.8% year-over-year.

Here's a quick look at how the DTC channel is scaling relative to total in-app purchases:

Metric	Q3 2025 Value	Q3 2024 Value	Q1 2025 Value
Direct-to-Consumer Revenue	$7.7 million	$5.2 million	$5 million
DTC as % of Total IAP Revenue	16.7%	N/A	9.8%
YoY DTC Revenue Growth (Q1)	N/A	N/A	114%

Exclusive myVIP World Tournament of Slots events for top players.

The myVIP World Tournament of Slots (WTOS) serves as a high-profile, exclusive event that connects digital play with destination entertainment, reinforcing the loyalty proposition. PLAYSTUDIOS, Inc. successfully completed its second annual WTOS in October 2025. This event brought together 500 of the world's top social casino and real world slot players at Atlantis Paradise Island, Bahamas, from October 22-26, 2025. The competition featured a $1 million grand prize. The inaugural tournament was hosted in 2024.

New sweepstakes mechanic to re-engage social casino players.

To address market shifts and re-energize the social casino portfolio, the company is aggressively developing and testing a sweepstakes promotional mechanic. This is a critical initiative for future engagement. As of the second quarter of 2025, the sweepstakes initiative had an open beta live in seven states. Management noted improving retention, conversion, and monetizer yields from this beta, with a measured plan to scale across eligible U.S. states later in 2025.

The key operational metrics supporting these value propositions in Q3 2025 were:

• Average DAU: 2.2 million.
• Average MAU: 9.5 million.
• Total Revenue: $57.6 million.
• Cash on hand: $106.3 million as of September 30, 2025.

Finance: draft 13-week cash view by Friday.

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Customer Relationships

PLAYSTUDIOS, Inc. structures its customer relationships around a tiered loyalty ecosystem, blending automated service with exclusive, high-touch experiences for its most valuable players.

Automated in-game customer support and FAQ systems.

The foundation of daily player interaction relies on scalable, automated support within the games. This self-service layer handles the bulk of routine inquiries, allowing the company to manage its large player base efficiently. While specific metrics on ticket resolution time or deflection rate aren't public, this system supports the 2.2 million Average Daily Active Users (DAU) reported for the Casino segment in the third quarter of 2025.

High-touch, personalized service for myVIP high-value players.

PLAYSTUDIOS, Inc. dedicates significant resources to its top-tier players through the myVIP structure. This high-touch service is exemplified by exclusive events. For instance, the second annual myVIP World Tournament of Slots (WTOS) took place from October 22-26, 2025, at Atlantis Paradise Island, Bahamas, featuring a $1 million cash prize. This level of personalized engagement is critical for retaining the players who generate the highest lifetime value.

Community building through social features and live tournaments.

Community is fostered through in-game social features and marquee events. The myVIP World Tournament of Slots serves as the pinnacle of this strategy, bringing together top players for real-world competition and brand immersion. Earlier in 2024, the inaugural tournament hosted over 500 players, elevating the appeal of the brands. This focus on shared, exclusive experiences drives deeper emotional connection beyond simple gameplay.

Direct communication via the growing DTC channel.

The Direct-to-Consumer (DTC) channel represents a significant, growing relationship touchpoint, allowing PLAYSTUDIOS, Inc. to bypass platform fees and communicate directly about purchases. This channel has shown substantial sequential growth throughout 2025, indicating increasing player adoption of direct purchasing options. The company is actively working to improve conversion and margins here, expecting further benefits from platform policy changes.

Here's how the DTC revenue has scaled through the first three quarters of 2025:

Metric	Q1 2025	Q2 2025	Q3 2025
DTC Revenue (Millions USD)	$5.0	$6.7	$7.7
Sequential Quarter-over-Quarter Growth	N/A	34%	48%
% of Total In-App Purchase Revenue	9.8%	13.9%	16.7%

For the first half of the year, total DTC revenue reached $11.7 million, marking a year-over-year increase of 109.8%.

Loyalty program tiers to drive long-term player retention.

The playAWARDS loyalty platform is the core differentiator, enabling players to earn real-world rewards. The perceived value of these points drives long-term retention, though reward redemption volume can fluctuate based on management's curation strategy. The program has historically given out over 17 million awards valued at $864 million from more than 230 partner brands to 11.7 million players worldwide. In the third quarter of 2025, players redeemed 202,666 rewards with a total retail value of $15 million. This contrasts with the 300,000 rewards purchased in Q4 2024, valued at $17.2 million, showing a strategic focus on higher-quality, perhaps fewer, redemptions in Q3 2025.

The structure encourages continuous play across the portfolio of games, which includes titles like MyVegas Slots, PopSlots, and Tetris. The overall player base for the Casino segment stood at 9.5 million Monthly Active Users (MAU) as of September 30, 2025.

Finance: finalize the Q4 2025 cash flow projection by next Tuesday.

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Channels

You're looking at how PLAYSTUDIOS, Inc. (MYPS) gets its games and rewards into players' hands as of late 2025. The channels are a mix of traditional mobile distribution and a growing focus on direct customer relationships to improve margins.

The core distribution for the playGAMES portfolio, which includes the social casino titles and the newly launched casual games, still relies heavily on the major mobile ecosystems. Social media platforms, like Facebook, also serve as a key access point for game discovery and user acquisition, though specific user metrics tied only to social channels aren't broken out separately from the overall platform performance.

• Apple App Store and Google Play Store for game distribution.
• Social media platforms for game access and initial player engagement.

For Q3 2025, the overall player base metrics, which reflect the reach through these primary app stores and social channels, showed some contraction compared to prior periods. Average Daily Active Users (DAU) settled at 2.2 million, and Average Monthly Active Users (MAU) stood at 9.5 million. This contrasts with the Q1 2025 figures of 2.6 million DAU and 11.4 million MAU.

The Direct-to-Consumer (DTC) website is a critical channel for bypassing platform fees, which directly impacts gross margins on virtual currency sales. This channel saw significant acceleration in 2025, showing a clear strategic shift in how PLAYSTUDIOS, Inc. monetizes its most engaged players.

Period End Date	DTC Revenue (Millions USD)	YoY Growth	DTC % of Total In-App Purchase Revenue
Q3 2025	$7.7	48% Quarter-over-Quarter	16.7%
Q2 2025	$6.7	N/A	N/A
Q1 2025	$5.0	113.9% Year-over-Year	9.8%
Q4 2024	$4.7	93.0% Year-over-Year	N/A

The DTC revenue of $7.7 million in Q3 2025 represented a substantial increase from the 9.1% share it held in Q3 2024. This focus on direct sales is intended to improve margins, especially as the company navigates softer core portfolio monetization.

The dedicated web/app for the new Win Zone sweepstakes offering represents a newer, highly focused channel, particularly important for growth in 2026. This initiative is designed to capture a segment of the market shifting from pure social casino play. The Win Zone launched in beta across several markets in Q3 2025.

• The Win Zone is currently live in at least 15 states as of late 2025.
• The company is targeting a full U.S. rollout across all available jurisdictions by year-end 2025.
• The addressable market for the remaining open states is projected by management to be valued between $3.5 billion and $4 billion (net revenue basis).

The playAWARDS platform connects in-game activity to partner-owned physical locations for reward redemption, which is the unique value exchange channel for PLAYSTUDIOS, Inc. This drives loyalty and is a key differentiator. For Q3 2025, players exchanged loyalty points for 202,666 rewards, which carried a total retail value of $15 million.

Metric	Q3 2025 Data	Q1 2025 Data	Q4 2024 Data
Rewards Purchased (Count)	202,666	280,652	N/A
Retail Value of Rewards Purchased (Millions USD)	$15	$17	$17.2 (for Q4 2024)

To give you a sense of the program's historical scale, as of December 31, 2024, players had redeemed over 16 million rewards with a cumulative retail value exceeding $824 million. Partners facilitating these redemptions include entities like MGM Resorts International and Norwegian Cruise Line.

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Customer Segments

You're looking at the core groups PLAYSTUDIOS, Inc. (MYPS) serves as of late 2025, based on their Q3 2025 operational snapshot. Honestly, the segments are clearly defined by their engagement with the playAWARDS loyalty platform and the type of game they prefer.

High-monetizing social casino players seeking real-world perks.

This group is central to the playAWARDS ecosystem, driving the value exchange between in-game spending and real-world benefits. While the core social casino business faced headwinds, the high-value players are still present. In the third quarter of 2025, players purchased 202,666 rewards through playAWARDS, which carried a total retail value of $15 million. The direct-to-consumer (DTC) revenue, which is closely tied to these loyalty transactions, reached $7.7 million in Q3 2025, marking a 48% year-over-year increase and representing 16.6% of total virtual currency revenue. This shows a clear shift in focus toward monetizing this segment through DTC channels, even as overall Daily Active Users (DAU) for the Casino segment remained stable sequentially.

Casual mobile gamers (fans of Tetris, Solitaire, Sudoku).

This segment is housed primarily under the playGAMES segment, including titles from the Brainium and Tetris Prime studios. This group experienced significant pressure in 2025. The casual business accounted for most of the sequential audience decline reported in Q3 2025. The company is actively working to stabilize this base, noting that the Average DAU across all playGAMES titles was 2.2 million in Q3 2025, with Average MAU at 9.5 million. The Average Revenue Per Daily Active User (ARPDAU) for the entire platform was $0.28 in that same quarter. New titles like Tetris Block Party are aimed at diversifying this segment for 2026.

The key operational metrics for the platform in Q3 2025 were:

Metric	Value (Q3 2025)
Average DAU	2.2 million
Average MAU	9.5 million
ARPDAU	$0.28
Total Revenue	$57.6 million
Cash and Equivalents (as of Sep 30, 2025)	$106.3 million

Players in regulated jurisdictions eligible for the sweepstakes product.

This is a developing segment driven by the rollout of the sweepstakes initiative, The Win Zone. As of Q3 2025, the open beta for this sweepstakes product was active across 15 states in the US. The strategy here is to bring this feature live in all available jurisdictions by the end of 2025 to enable scaled user acquisition efforts, targeting players who prefer sweepstakes mechanics over traditional social casino play.

Global travelers and entertainment seekers utilizing rewards.

This group is defined by their redemption behavior on the playAWARDS platform. The platform itself is a key differentiator, connecting in-game engagement with real-world entertainment. The playAWARDS loyalty platform enables earning rewards from a portfolio of global brands across 17 countries and four continents. This appeals directly to players who value travel, dining, and entertainment redemptions. The company streamlined the program over the past year to focus on higher-quality partners and more aspirational rewards, alongside expanding digital benefits like vanity items.

You can see the breakdown of the game portfolio that feeds these segments:

• Social casino titles like myVEGAS Slots and POP! Slots.
• Card and puzzle games like Solitaire and Sudoku.
• Newer casual titles like Tetris.

Finance: draft 13-week cash view by Friday.

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Cost Structure

You're looking at the expenses PLAYSTUDIOS, Inc. faces to keep its games running and its loyalty program ticking over. It's a mix of tech talent, marketing to bring in new players, and the cost of those real-world rewards.

The company executed a significant Cost Reinvention plan, which involved a roughly 30% reduction in workforce and suspending sub-scale game development. This effort was targeted to deliver normalized annual cost savings of approximately $25 million to $30 million.

Personnel costs for game development and live operations are a major component, though specific dollar figures for the latest period aren't explicitly broken out separate from general operating expenses, other than the workforce reduction indicating a direct impact here.

User acquisition and marketing spend for new players has been managed carefully. In the second quarter of 2025, management deliberately scaled back marketing spend to focus on margin contribution from the casual portfolio. For the third quarter of 2025, the reported line item for User acquisition was $9,389 (units not specified, but likely in thousands). The intention is to deploy more meaningful capital into scaling user acquisition once new initiatives like the sweepstakes show clear cohort metrics.

The loyalty rewards cost, which is the liability for partner-provided rewards, is tracked by the retail value of rewards purchased by players. This activity level shows the scale of the underlying cost commitment to partners. For instance, in the third quarter of 2025, players purchased rewards with a retail value of $15 million.

Platform fees paid to Apple and Google are a key variable cost tied to in-app purchases (IAP). While the prompt mentions a 30% rate on non-DTC sales, the growth of the Direct-to-Consumer (DTC) channel, which bypasses these fees, shows the company's effort to manage this cost. DTC revenue reached $7.7 million in the third quarter of 2025, making up 16.7% of total IAP revenue.

Here's a look at how some of these cost-related activities scaled across recent periods:

Metric	Q3 2025	Q2 2025	Q4 2024 (Q4)
Retail Value of Rewards Purchased	$15 million	$13 million	$17.2 million
Direct-to-Consumer Revenue	$7.7 million	$6.7 million	$4.7 million
DTC as % of Total IAP Revenue	16.7%	13.9%	9.1%

The company's focus on operational efficiency is clear, with the reinvention program aiming to save between $25 million and $30 million annually. AI is also being used across the game development pipeline, creative tooling, and UA modeling to help the company operate more efficiently.

• Cost Reinvention Program Savings Target: $25M to $30M annually.
• Workforce Reduction from Reinvention: Roughly 30%.
• Q3 2025 Rewards Retail Value: $15 million.
• Q3 2025 Direct-to-Consumer Revenue: $7.7 million.
• Q3 2025 User Acquisition Spend Line Item: $9,389 (units not specified).

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Revenue Streams

PLAYSTUDIOS, Inc. (MYPS) generates revenue through several distinct channels, primarily centered around its free-to-play mobile and social games and the playAWARDS loyalty platform.

The core monetization engine remains the In-App Purchases (IAP) of virtual currency in games. For context, in the first quarter of 2025, the direct-to-consumer channel within IAP generated approximately $5 million, which was 9.8% of the total IAP revenue for that quarter. Revenue from Advertising revenue from in-game placements also contributes, though year-over-year declines in Q3 2025 were partially attributed to lower advertising revenue.

A significant growth area is the Direct-to-Consumer (DTC) sales channel. This segment reached $7.7 million in the third quarter of 2025, marking a 48% increase year-over-year. This DTC revenue represented 16.7% of total in-app purchase revenue in Q3 2025.

The company is actively scaling new revenue initiatives, specifically the Revenue from new sweepstakes offering (scaling in H2 2025). The WinZone sweepstakes platform was in open beta across 15 states, with management targeting a live launch in all available jurisdictions by the end of 2025, positioning it for scaled user acquisition deployment and contribution in 2026.

The overall financial outlook for the year is anchored by the initial Full-year 2025 revenue guidance which is between $250 million and $270 million. However, following Q3 2025 results, management indicated that full-year results for net revenue are now expected to fall below the low end of that previously provided guidance range.

Here is a snapshot of key revenue-related figures as of late 2025:

Metric	Value	Period/Context
Q3 2025 Total Revenue	$57.6 million	Quarter Ended September 30, 2025
DTC Revenue	$7.7 million	Q3 2025
DTC Revenue as % of Total IAP Revenue	16.7%	Q3 2025
Year-to-Date Revenue	$179.7 million	Through Q3 2025
Reaffirmed FY 2025 Net Revenue Guidance Range	$250 million and $270 million	Initial Guidance

The revenue streams can be broken down by focus area:

• In-App Purchases (IAP) of virtual currency in games.
• Advertising revenue from in-game placements.
• Direct-to-Consumer (DTC) sales, reaching $7.7 million in Q3 2025.
• Revenue from new sweepstakes offering (scaling in H2 2025).
• Full-year 2025 revenue guidance is between $250 million and $270 million.

The company is also focused on leveraging its playAWARDS platform to drive engagement, which underpins the IAP revenue. In Q3 2025, players purchased 202,666 rewards with a retail value of $15 million through this platform.