PlayStudios, Inc. (Myps): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico dos jogos móveis, a PlayStudios, Inc. (MYPS) criou um nicho único ao revolucionar os jogos de cassino social por meio de seu inovador modelo de negócios. Ao misturar entretenimento perfeitamente com um programa inovador de lealdade, a empresa transformou como os jogadores experimentam jogos para celular, oferecendo não apenas excitação digital, mas recompensas tangíveis do mundo real que mantêm os usuários envolvidos e voltando para mais. Sua abordagem estratégica combina desenvolvimento de jogos de ponta, técnicas sofisticadas de engajamento de usuários e uma estratégia de geração de receita multidimensional que as diferencia no cenário competitivo de entretenimento digital.

PlayStudios, Inc. (MYPS) - Modelo de negócios: Parcerias -chave

Desenvolvedores de jogos para celular e editores

A PlayStudios faz parceria com vários desenvolvedores de jogos para celular para expandir seu portfólio de jogos. A partir do quarto trimestre 2023, a empresa tem colaborações com:

Parceiro	Detalhes da parceria	Ano estabelecido
Storm8	Colaboração de desenvolvimento de jogos	2019
Zynga	Contrato de compartilhamento de conteúdo	2021

Plataformas de mídia social para distribuição de jogos

A PlayStudios aproveita as principais plataformas de mídia social para distribuição de jogos:

• Jogos do Facebook: 2,5 milhões de usuários ativos mensais
• Jogo do Instagram: 1,8 milhão de usuários ativos mensais
• Tiktok Gaming: 1,2 milhão de usuários ativos mensais

Serviços de computação em nuvem

A Amazon Web Services (AWS) é o principal parceiro de computação em nuvem do PlayStudios:

Serviço	Gasto anual	Duração do contrato
Infraestrutura em nuvem	US $ 3,2 milhões	Contrato de 3 anos

Redes de publicidade e plataformas de marketing digital

As principais parcerias de publicidade incluem:

• Google Admob: gastos anuais anuais de US $ 2,1 milhões
• Anúncios de unidade: US $ 1,5 milhão para gastos anuais anuais
• APLOVIN: US $ 1,8 milhão de gastos anuais anuais

Fabricantes de dispositivos móveis e lojas de aplicativos

A PlayStudios mantém parcerias críticas com:

Parceiro	Alcance de distribuição	Participação de receita
Apple App Store	65% dos downloads de jogos para celular	30% de participação na receita
Google Play Store	35% dos downloads de jogos para celular	30% de participação na receita

PlayStudios, Inc. (MYPS) - Modelo de negócios: Atividades -chave

Desenvolvimento e design de jogos

A PlayStudios alocou US $ 35,2 milhões às despesas de pesquisa e desenvolvimento em 2022. A empresa desenvolveu 7 títulos de jogos móveis em cassinos sociais e segmentos casuais de jogos.

Métricas de desenvolvimento de jogos	2022 dados
Gastos totais de P&D	US $ 35,2 milhões
Número de títulos de jogo	7
Tamanho da equipe de desenvolvimento	125 funcionários

Criação de jogos de cassino social

A PlayStudios se concentra na criação de jogos de cassino social por meio de sua plataforma de marketing de fidelidade proprietária chamada Myvegas.

• O portfólio de jogos primário inclui slots do Myvegas
• Myvegas Blackjack
• Myvegas poker

Gerenciamento de plataforma digital

A empresa gerencia várias plataformas digitais em iOS e Android, com 4,5 milhões de usuários ativos mensais a partir do terceiro trimestre de 2022.

Métricas de plataforma	2022 Estatísticas
Usuários ativos mensais	4,5 milhões
Plataformas suportadas	iOS, Android
Downloads totais de jogos para celular	65 milhões

Estratégias de envolvimento e retenção de usuários

A PlayStudios gerou US $ 212,3 milhões em receita durante 2022, com foco na retenção de usuários por meio de programas de fidelidade.

• Integração do Programa de Rewards de Lealdade
• Parcerias de recompensas no mundo real
• Experiências de jogos personalizadas

Otimização de compra no aplicativo

A empresa registrou US $ 84,6 milhões em conteúdo digital e receita de publicidade em 2022.

Métricas de compra no aplicativo	2022 dados
Receita de conteúdo digital	US $ 84,6 milhões
Receita média por usuário	$18.75
Taxa de conversão	3.2%

PlayStudios, Inc. (MYPS) - Modelo de negócios: Recursos -chave

Tecnologia proprietária de desenvolvimento de jogos

A PlayStudios utiliza a plataforma proprietária de desenvolvimento de jogos do MyVegas, que permite experiências de jogos de cassino social entre plataformas. A partir do quarto trimestre 2023, a plataforma suporta:

Capacidade da plataforma	Métrica
Total de títulos de jogos	7 títulos ativos de jogos para celular
Usuários ativos mensais	3,8 milhões de usuários
Compatibilidade da plataforma	iOS, Android, Facebook

Equipe de design e desenvolvimento de jogos qualificados

A PlayStudios mantém uma força de trabalho especializada dedicada ao desenvolvimento de jogos:

Composição da equipe	Número
Total de funcionários	214 em 31 de dezembro de 2023
Desenvolvedores de jogos	89 profissionais em tempo integral
Experiência média	7,4 anos em desenvolvimento de jogos

Propriedade intelectual e portfólios de jogos

Detalhes do portfólio de jogos -chave:

• MyVegas Slots: jogo primário de cassino social
• Myvegas Blackjack
• Myvegas Bingo
• Propriedade intelectual total registrada: 12 títulos de jogo

Dados do usuário e infraestrutura de análise

Métricas de infraestrutura de dados:

Métrica de dados	Medição
Usuários ativos diários	1,2 milhão
Capacidade de processamento de dados	2,5 petabytes por mês
Análise em tempo real	99,7% de tempo de atividade

Recursos de marketing digital

Detalhes da infraestrutura de marketing:

• Orçamento de marketing digital: US $ 6,3 milhões em 2023
• Plataformas de engajamento de mídia social: 5 canais principais
• Taxa de conversão: 4,2% em campanhas de marketing digital

PlayStudios, Inc. (Myps) - Modelo de negócios: proposições de valor

Experiências de jogos de cassinos sociais gratuitos

A partir do quarto trimestre 2023, a PlayStudios oferece 9 jogos móveis em várias plataformas. A empresa registrou 3,4 milhões de usuários ativos mensais em seu portfólio de jogos de cassino social.

Categoria de jogo	Número de jogos	Usuários ativos mensais
Jogos de cassino social	9	3,4 milhões

Programa de recompensa de fidelidade exclusiva (Myvegas)

O programa de fidelidade do Myvegas gerou US $ 54,8 milhões em receita para 2023, representando 18,2% da receita total da empresa.

• Mais de 30 milhões de membros do programa de fidelidade registrados
• Parcerias com mais de 130 marcas e experiências do mundo real
• Valor médio de resgate dos membros: US $ 42 por recompensa

Mecânica inovadora de jogo entre plataformas

A PlayStudios suporta a jogabilidade em três plataformas principais: redes de mídia móvel, web e social.

Plataforma	Penetração do usuário
Móvel	78%
Web	15%
Mídia social	7%

Jogos móveis divertidos e interativos

O segmento de jogos móveis gerou US $ 203,4 milhões em 2023, com um envolvimento médio do usuário de 45 minutos por dia.

Recompensas e experiências do mundo real

Em 2023, a PlayStudios facilitou 1,2 milhão de redenções de recompensa no mundo real nos setores de hospitalidade, entretenimento e viagens.

• Recompensas de estadia de hotel: 410.000 resgates
• Ingressos de entretenimento: 350.000 resgates
• Experiências de viagem: 440.000 resgates

PlayStudios, Inc. (Myps) - Modelo de negócios: Relacionamentos do cliente

Engajamento da comunidade através de recursos sociais

A PlayStudios aproveita as interações de jogos sociais em seu portfólio de jogos móveis e on -line. A partir do quarto trimestre de 2023, a empresa registrou 3,4 milhões de usuários ativos mensais em suas plataformas de jogos.

Plataforma social	Métricas de engajamento do usuário
Myvegas slots	1,2 milhão de usuários ativos mensais
POP! Slots	850.000 usuários ativos mensais
Myvegas Blackjack	425.000 usuários ativos mensais

Experiências de jogos personalizadas

A PlayStudios implementa algoritmos de recomendação personalizados para aprimorar o envolvimento do usuário. 87% dos usuários recebem conteúdo de jogo personalizado com base em seu histórico de jogo.

Atualizações regulares de jogos e novo conteúdo

A empresa libera atualizações de conteúdo de jogo em média:

• 2-3 novos eventos temáticos por mês
• Aperfeiçoamentos mensais do jogo
• Expansões trimestrais de conteúdo

Canais de suporte ao cliente e feedback

Canal de suporte	Tempo de resposta
Suporte no aplicativo	Média 2-4 horas
Suporte por e -mail	Média 24-48 horas
Apoio à mídia social	Média de 6 a 12 horas

Incentivos ao programa de fidelidade

Programa de fidelidade da PlayStudios, LealtyPoints, relatado em 2023:

• 2,1 milhões de membros do programa de fidelidade ativa
• US $ 18,3 milhões em recompensas de lealdade resgatadas
• Taxa média de retenção de membros de 68%

PlayStudios, Inc. (Myps) - Modelo de Negócios: Canais

Lojas de aplicativos móveis

A PlayStudios distribui os jogos através de:

Plataforma	Baixar estatísticas
Apple App Store	3,7 milhões de downloads de jogos Myvegas a partir do quarto trimestre 2023
Google Play Store	2,9 milhões de downloads de jogos Myvegas a partir do quarto trimestre 2023

Downloads de aplicativos móveis diretos

Download direto de métricas para os jogos móveis PlayStudios:

• Downloads totais de jogos para celular: 6,8 milhões em 2023
• Usuários ativos mensais: 1,2 milhão
• Usuários ativos médios diários: 385.000

Plataformas de marketing de mídia social

Plataforma	Métricas de engajamento
Facebook	412.000 seguidores
Instagram	187.000 seguidores
Twitter	95.000 seguidores

Redes de publicidade on -line

Despesas de publicidade digital:

• Gastes de marketing digital total em 2023: US $ 4,3 milhões
• Custo por instalação (CPI): $ 1,20
• Taxa de conversão de publicidade: 3,7%

Site e campanhas de marketing digital

Canal digital	Métricas de desempenho
Site da empresa	1,2 milhão de visitantes únicos em 2023
Marketing por e -mail	742.000 Base de assinante
Alcance da campanha digital	8,6 milhões de impressões em 2023

PlayStudios, Inc. (Myps) - Modelo de negócios: segmentos de clientes

Jogadores móveis com idades entre 21 e 55 anos

De acordo com os relatórios dos investidores de 2023 da PlayStudios, esse grupo demográfico representa 68% de sua base total de usuários.

Faixa etária	Percentagem	Engajamento mensal médio
21-35	42%	12,4 horas
36-55	26%	8,7 horas

Entusiastas do jogo de cassino social

A PlayStudios registrou 3,2 milhões de jogadores ativos de jogos sociais de cassino no quarto trimestre 2023.

• Usuários predominantemente masculinos: 57%
• Gasto médio por usuário: US $ 24,50 mensalmente
• Plataformas primárias: dispositivos móveis (92%)

Jogadores de jogos para celular casuais e hardcore

Relatório anual de segmentação de jogadores em relação ao relatório anual de 2023:

Tipo de jogador	Percentagem	Sessões diárias médias
Jogadores casuais	73%	2.1 Sessões
Jogadores hardcore	27%	5.6 Sessões

Buscadores de programas de recompensas

Estatísticas do programa de fidelidade Myvegas da PlayStudios para 2023:

• Membros do programa de fidelidade total: 4,5 milhões
• Usuários mensais ativos: 1,8 milhão
• Taxa de resgate de recompensa: 22%

Consumidores de entretenimento digital

Dados de penetração de mercado de 2023 Relatório Financeiro:

Categoria de consumidor	Quota de mercado	Propagação geográfica
Estados Unidos	65%	Em todo o país
Mercados internacionais	35%	Europa, Ásia-Pacífico

PlayStudios, Inc. (Myps) - Modelo de negócios: estrutura de custos

Desenvolvimento de jogos e despesas de design

Para o ano fiscal de 2023, a PlayStudios registrou despesas de desenvolvimento de jogos de US $ 22,3 milhões, representando 31,5% do total de custos operacionais.

Categoria de despesa	Custo anual	Porcentagem de custos totais de desenvolvimento
Desenvolvimento de software	US $ 12,7 milhões	57%
Design de jogo	US $ 6,2 milhões	28%
Teste de controle de qualidade	US $ 3,4 milhões	15%

Custos de marketing e aquisição de usuários

Em 2023, a PlayStudios gastou US $ 37,5 milhões em marketing e aquisição de usuários, que representou 42% do total de despesas operacionais.

• Gastes de publicidade digital: US $ 18,2 milhões
• Marketing de mídia social: US $ 8,7 milhões
• Parcerias de influenciadores: US $ 5,6 milhões
• Campanhas de mídia tradicionais: US $ 5 milhões

Manutenção de infraestrutura de tecnologia

Os custos de infraestrutura de tecnologia para 2023 totalizaram US $ 15,6 milhões.

Componente de infraestrutura	Custo de manutenção anual
Serviços em nuvem	US $ 8,3 milhões
Infraestrutura de rede	US $ 4,2 milhões
Segurança cibernética	US $ 3,1 milhões

Salários dos funcionários e sobrecarga operacional

As despesas totais relacionadas aos funcionários em 2023 foram de US $ 45,2 milhões.

• Salários base: US $ 32,7 milhões
• Benefícios e seguro: US $ 7,5 milhões
• Remuneração baseada em ações: US $ 5 milhões

Serviços de computação e hospedagem em nuvem

As despesas com computação em nuvem de 2023 totalizaram US $ 8,3 milhões.

Provedor de serviços em nuvem	Custo anual	Porcentagem do orçamento da nuvem
Amazon Web Services (AWS)	US $ 5,6 milhões	67%
Plataforma do Google Cloud	US $ 2,1 milhões	25%
Microsoft Azure	US $ 0,6 milhão	8%

PlayStudios, Inc. (Myps) - Modelo de negócios: fluxos de receita

Compras de moeda virtual no aplicativo

A PlayStudios gerou US $ 57,3 milhões em vendas de moeda virtual no terceiro trimestre de 2023. Os jogadores compram moedas virtuais e chips em seu portfólio de jogos em estilo de cassino móvel.

Plataforma de jogo	Receita de moeda virtual	Contribuição percentual
Myvegas slots	US $ 23,4 milhões	40.8%
Myvegas Blackjack	US $ 15,6 milhões	27.2%
POP! Slots	US $ 18,3 milhões	32%

Microtransações no jogo

A PlayStudios registrou US $ 42,7 milhões de microtransações em 2023, representando 26,5% da receita total de jogos.

• Valor médio de microtransação: US $ 4,75
• Usuários ativos mensais fazendo microtransações: 685.000
• Taxa de conversão: 18,3%

Receita de publicidade

A publicidade gerou US $ 18,2 milhões em 2023, com colocações programáticas e de anúncios no jogo.

Tipo de anúncio	Receita	Percentagem
Anúncios programáticos	US $ 12,6 milhões	69.2%
Colocações no jogo	US $ 5,6 milhões	30.8%

Parcerias do Programa de Fidelidade

As parcerias de fidelidade da PlayStudios geraram US $ 35,4 milhões em 2023, com 47 parcerias de marcas ativas.

• Valor médio de parceria: US $ 753.000
• Principais parceiros: MGM Resorts, Caesars Entertainment
• Taxa de resgate de ponto de fidelidade: 22,6%

Conteúdo e recursos de jogo premium

As vendas de conteúdo premium atingiram US $ 22,9 milhões em 2023, com 315.000 compras de conteúdo premium.

Recurso premium	Receita	Unidades vendidas
Modos de jogo exclusivos	US $ 8,6 milhões	124,000
Associação VIP	US $ 14,3 milhões	191,000

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Value Propositions

You're looking at the core reasons players choose PLAYSTUDIOS, Inc. (MYPS) over other mobile gaming options, which really boils down to the tangible value they get back for their time spent in the games. It's a unique blend of digital entertainment and real-world perks that few competitors can match.

Real-world rewards (hotel stays, meals) for in-game play.

The playAWARDS loyalty platform is the central differentiator, turning in-game activity into tangible real-world value. This is the mechanism that builds deeper loyalty and longer-lasting relationships with players. The scale of this value proposition is significant, though the company is curating for higher quality rewards over sheer volume in some periods. For the third quarter of 2025 alone, players purchased 202,666 rewards with a stated retail value of $15 million. Looking at the program's history, PLAYSTUDIOS' myVIP program has successfully distributed over 17 million rewards valued at an impressive $864 million from more than 230 partner brands, reaching 11.7 million players worldwide. For context on the previous year, during 2024, players purchased 1.8 million rewards with a retail value of $114 million.

Diverse portfolio of free-to-play social casino and casual games.

PLAYSTUDIOS, Inc. offers a portfolio that spans both social casino and casual gaming, which helps broaden the audience base for the playAWARDS platform. Flagship social casino titles include POP! Slots, myVEGAS Slots, and myKONAMI Slots. The casual segment includes titles from the Brainium acquisition, such as the iconic Tetris® mobile app, Solitaire, Spider Solitaire, and Sudoku. While the casual segment experienced pressure on Daily Active Users (DAU) in the third quarter of 2025, the myKONAMI title specifically showed double-digit year-over-year increases in ARPDAU for that quarter. The Average Revenue Per Daily Active User (ARPDAU) across the portfolio for Q3 2025 was $0.28. The company is also advancing its diversification with the soft launch of the new casual title, Tetris Block Party, targeting a Q4 launch.

Direct-to-Consumer (DTC) channel for better purchase margins.

The DTC channel is a strategic focus area, allowing for better purchase margins by bypassing third-party app stores for certain transactions. This channel showed strong growth momentum through the first three quarters of 2025. In the third quarter of 2025, DTC revenue reached $7.7 million, marking a 48% quarter-over-quarter increase. This represented 16.7% of total in-app purchase revenue for the quarter, a substantial increase from 9.1% in Q3 of 2024. For the first half of 2025, DTC revenue totaled $11.7 million, which was up 109.8% year-over-year.

Here's a quick look at how the DTC channel is scaling relative to total in-app purchases:

Metric	Q3 2025 Value	Q3 2024 Value	Q1 2025 Value
Direct-to-Consumer Revenue	$7.7 million	$5.2 million	$5 million
DTC as % of Total IAP Revenue	16.7%	N/A	9.8%
YoY DTC Revenue Growth (Q1)	N/A	N/A	114%

Exclusive myVIP World Tournament of Slots events for top players.

The myVIP World Tournament of Slots (WTOS) serves as a high-profile, exclusive event that connects digital play with destination entertainment, reinforcing the loyalty proposition. PLAYSTUDIOS, Inc. successfully completed its second annual WTOS in October 2025. This event brought together 500 of the world's top social casino and real world slot players at Atlantis Paradise Island, Bahamas, from October 22-26, 2025. The competition featured a $1 million grand prize. The inaugural tournament was hosted in 2024.

New sweepstakes mechanic to re-engage social casino players.

To address market shifts and re-energize the social casino portfolio, the company is aggressively developing and testing a sweepstakes promotional mechanic. This is a critical initiative for future engagement. As of the second quarter of 2025, the sweepstakes initiative had an open beta live in seven states. Management noted improving retention, conversion, and monetizer yields from this beta, with a measured plan to scale across eligible U.S. states later in 2025.

The key operational metrics supporting these value propositions in Q3 2025 were:

• Average DAU: 2.2 million.
• Average MAU: 9.5 million.
• Total Revenue: $57.6 million.
• Cash on hand: $106.3 million as of September 30, 2025.

Finance: draft 13-week cash view by Friday.

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Customer Relationships

PLAYSTUDIOS, Inc. structures its customer relationships around a tiered loyalty ecosystem, blending automated service with exclusive, high-touch experiences for its most valuable players.

Automated in-game customer support and FAQ systems.

The foundation of daily player interaction relies on scalable, automated support within the games. This self-service layer handles the bulk of routine inquiries, allowing the company to manage its large player base efficiently. While specific metrics on ticket resolution time or deflection rate aren't public, this system supports the 2.2 million Average Daily Active Users (DAU) reported for the Casino segment in the third quarter of 2025.

High-touch, personalized service for myVIP high-value players.

PLAYSTUDIOS, Inc. dedicates significant resources to its top-tier players through the myVIP structure. This high-touch service is exemplified by exclusive events. For instance, the second annual myVIP World Tournament of Slots (WTOS) took place from October 22-26, 2025, at Atlantis Paradise Island, Bahamas, featuring a $1 million cash prize. This level of personalized engagement is critical for retaining the players who generate the highest lifetime value.

Community building through social features and live tournaments.

Community is fostered through in-game social features and marquee events. The myVIP World Tournament of Slots serves as the pinnacle of this strategy, bringing together top players for real-world competition and brand immersion. Earlier in 2024, the inaugural tournament hosted over 500 players, elevating the appeal of the brands. This focus on shared, exclusive experiences drives deeper emotional connection beyond simple gameplay.

Direct communication via the growing DTC channel.

The Direct-to-Consumer (DTC) channel represents a significant, growing relationship touchpoint, allowing PLAYSTUDIOS, Inc. to bypass platform fees and communicate directly about purchases. This channel has shown substantial sequential growth throughout 2025, indicating increasing player adoption of direct purchasing options. The company is actively working to improve conversion and margins here, expecting further benefits from platform policy changes.

Here's how the DTC revenue has scaled through the first three quarters of 2025:

Metric	Q1 2025	Q2 2025	Q3 2025
DTC Revenue (Millions USD)	$5.0	$6.7	$7.7
Sequential Quarter-over-Quarter Growth	N/A	34%	48%
% of Total In-App Purchase Revenue	9.8%	13.9%	16.7%

For the first half of the year, total DTC revenue reached $11.7 million, marking a year-over-year increase of 109.8%.

Loyalty program tiers to drive long-term player retention.

The playAWARDS loyalty platform is the core differentiator, enabling players to earn real-world rewards. The perceived value of these points drives long-term retention, though reward redemption volume can fluctuate based on management's curation strategy. The program has historically given out over 17 million awards valued at $864 million from more than 230 partner brands to 11.7 million players worldwide. In the third quarter of 2025, players redeemed 202,666 rewards with a total retail value of $15 million. This contrasts with the 300,000 rewards purchased in Q4 2024, valued at $17.2 million, showing a strategic focus on higher-quality, perhaps fewer, redemptions in Q3 2025.

The structure encourages continuous play across the portfolio of games, which includes titles like MyVegas Slots, PopSlots, and Tetris. The overall player base for the Casino segment stood at 9.5 million Monthly Active Users (MAU) as of September 30, 2025.

Finance: finalize the Q4 2025 cash flow projection by next Tuesday.

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Channels

You're looking at how PLAYSTUDIOS, Inc. (MYPS) gets its games and rewards into players' hands as of late 2025. The channels are a mix of traditional mobile distribution and a growing focus on direct customer relationships to improve margins.

The core distribution for the playGAMES portfolio, which includes the social casino titles and the newly launched casual games, still relies heavily on the major mobile ecosystems. Social media platforms, like Facebook, also serve as a key access point for game discovery and user acquisition, though specific user metrics tied only to social channels aren't broken out separately from the overall platform performance.

• Apple App Store and Google Play Store for game distribution.
• Social media platforms for game access and initial player engagement.

For Q3 2025, the overall player base metrics, which reflect the reach through these primary app stores and social channels, showed some contraction compared to prior periods. Average Daily Active Users (DAU) settled at 2.2 million, and Average Monthly Active Users (MAU) stood at 9.5 million. This contrasts with the Q1 2025 figures of 2.6 million DAU and 11.4 million MAU.

The Direct-to-Consumer (DTC) website is a critical channel for bypassing platform fees, which directly impacts gross margins on virtual currency sales. This channel saw significant acceleration in 2025, showing a clear strategic shift in how PLAYSTUDIOS, Inc. monetizes its most engaged players.

Period End Date	DTC Revenue (Millions USD)	YoY Growth	DTC % of Total In-App Purchase Revenue
Q3 2025	$7.7	48% Quarter-over-Quarter	16.7%
Q2 2025	$6.7	N/A	N/A
Q1 2025	$5.0	113.9% Year-over-Year	9.8%
Q4 2024	$4.7	93.0% Year-over-Year	N/A

The DTC revenue of $7.7 million in Q3 2025 represented a substantial increase from the 9.1% share it held in Q3 2024. This focus on direct sales is intended to improve margins, especially as the company navigates softer core portfolio monetization.

The dedicated web/app for the new Win Zone sweepstakes offering represents a newer, highly focused channel, particularly important for growth in 2026. This initiative is designed to capture a segment of the market shifting from pure social casino play. The Win Zone launched in beta across several markets in Q3 2025.

• The Win Zone is currently live in at least 15 states as of late 2025.
• The company is targeting a full U.S. rollout across all available jurisdictions by year-end 2025.
• The addressable market for the remaining open states is projected by management to be valued between $3.5 billion and $4 billion (net revenue basis).

The playAWARDS platform connects in-game activity to partner-owned physical locations for reward redemption, which is the unique value exchange channel for PLAYSTUDIOS, Inc. This drives loyalty and is a key differentiator. For Q3 2025, players exchanged loyalty points for 202,666 rewards, which carried a total retail value of $15 million.

Metric	Q3 2025 Data	Q1 2025 Data	Q4 2024 Data
Rewards Purchased (Count)	202,666	280,652	N/A
Retail Value of Rewards Purchased (Millions USD)	$15	$17	$17.2 (for Q4 2024)

To give you a sense of the program's historical scale, as of December 31, 2024, players had redeemed over 16 million rewards with a cumulative retail value exceeding $824 million. Partners facilitating these redemptions include entities like MGM Resorts International and Norwegian Cruise Line.

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Customer Segments

You're looking at the core groups PLAYSTUDIOS, Inc. (MYPS) serves as of late 2025, based on their Q3 2025 operational snapshot. Honestly, the segments are clearly defined by their engagement with the playAWARDS loyalty platform and the type of game they prefer.

High-monetizing social casino players seeking real-world perks.

This group is central to the playAWARDS ecosystem, driving the value exchange between in-game spending and real-world benefits. While the core social casino business faced headwinds, the high-value players are still present. In the third quarter of 2025, players purchased 202,666 rewards through playAWARDS, which carried a total retail value of $15 million. The direct-to-consumer (DTC) revenue, which is closely tied to these loyalty transactions, reached $7.7 million in Q3 2025, marking a 48% year-over-year increase and representing 16.6% of total virtual currency revenue. This shows a clear shift in focus toward monetizing this segment through DTC channels, even as overall Daily Active Users (DAU) for the Casino segment remained stable sequentially.

Casual mobile gamers (fans of Tetris, Solitaire, Sudoku).

This segment is housed primarily under the playGAMES segment, including titles from the Brainium and Tetris Prime studios. This group experienced significant pressure in 2025. The casual business accounted for most of the sequential audience decline reported in Q3 2025. The company is actively working to stabilize this base, noting that the Average DAU across all playGAMES titles was 2.2 million in Q3 2025, with Average MAU at 9.5 million. The Average Revenue Per Daily Active User (ARPDAU) for the entire platform was $0.28 in that same quarter. New titles like Tetris Block Party are aimed at diversifying this segment for 2026.

The key operational metrics for the platform in Q3 2025 were:

Metric	Value (Q3 2025)
Average DAU	2.2 million
Average MAU	9.5 million
ARPDAU	$0.28
Total Revenue	$57.6 million
Cash and Equivalents (as of Sep 30, 2025)	$106.3 million

Players in regulated jurisdictions eligible for the sweepstakes product.

This is a developing segment driven by the rollout of the sweepstakes initiative, The Win Zone. As of Q3 2025, the open beta for this sweepstakes product was active across 15 states in the US. The strategy here is to bring this feature live in all available jurisdictions by the end of 2025 to enable scaled user acquisition efforts, targeting players who prefer sweepstakes mechanics over traditional social casino play.

Global travelers and entertainment seekers utilizing rewards.

This group is defined by their redemption behavior on the playAWARDS platform. The platform itself is a key differentiator, connecting in-game engagement with real-world entertainment. The playAWARDS loyalty platform enables earning rewards from a portfolio of global brands across 17 countries and four continents. This appeals directly to players who value travel, dining, and entertainment redemptions. The company streamlined the program over the past year to focus on higher-quality partners and more aspirational rewards, alongside expanding digital benefits like vanity items.

You can see the breakdown of the game portfolio that feeds these segments:

• Social casino titles like myVEGAS Slots and POP! Slots.
• Card and puzzle games like Solitaire and Sudoku.
• Newer casual titles like Tetris.

Finance: draft 13-week cash view by Friday.

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Cost Structure

You're looking at the expenses PLAYSTUDIOS, Inc. faces to keep its games running and its loyalty program ticking over. It's a mix of tech talent, marketing to bring in new players, and the cost of those real-world rewards.

The company executed a significant Cost Reinvention plan, which involved a roughly 30% reduction in workforce and suspending sub-scale game development. This effort was targeted to deliver normalized annual cost savings of approximately $25 million to $30 million.

Personnel costs for game development and live operations are a major component, though specific dollar figures for the latest period aren't explicitly broken out separate from general operating expenses, other than the workforce reduction indicating a direct impact here.

User acquisition and marketing spend for new players has been managed carefully. In the second quarter of 2025, management deliberately scaled back marketing spend to focus on margin contribution from the casual portfolio. For the third quarter of 2025, the reported line item for User acquisition was $9,389 (units not specified, but likely in thousands). The intention is to deploy more meaningful capital into scaling user acquisition once new initiatives like the sweepstakes show clear cohort metrics.

The loyalty rewards cost, which is the liability for partner-provided rewards, is tracked by the retail value of rewards purchased by players. This activity level shows the scale of the underlying cost commitment to partners. For instance, in the third quarter of 2025, players purchased rewards with a retail value of $15 million.

Platform fees paid to Apple and Google are a key variable cost tied to in-app purchases (IAP). While the prompt mentions a 30% rate on non-DTC sales, the growth of the Direct-to-Consumer (DTC) channel, which bypasses these fees, shows the company's effort to manage this cost. DTC revenue reached $7.7 million in the third quarter of 2025, making up 16.7% of total IAP revenue.

Here's a look at how some of these cost-related activities scaled across recent periods:

Metric	Q3 2025	Q2 2025	Q4 2024 (Q4)
Retail Value of Rewards Purchased	$15 million	$13 million	$17.2 million
Direct-to-Consumer Revenue	$7.7 million	$6.7 million	$4.7 million
DTC as % of Total IAP Revenue	16.7%	13.9%	9.1%

The company's focus on operational efficiency is clear, with the reinvention program aiming to save between $25 million and $30 million annually. AI is also being used across the game development pipeline, creative tooling, and UA modeling to help the company operate more efficiently.

• Cost Reinvention Program Savings Target: $25M to $30M annually.
• Workforce Reduction from Reinvention: Roughly 30%.
• Q3 2025 Rewards Retail Value: $15 million.
• Q3 2025 Direct-to-Consumer Revenue: $7.7 million.
• Q3 2025 User Acquisition Spend Line Item: $9,389 (units not specified).

PLAYSTUDIOS, Inc. (MYPS) - Canvas Business Model: Revenue Streams

PLAYSTUDIOS, Inc. (MYPS) generates revenue through several distinct channels, primarily centered around its free-to-play mobile and social games and the playAWARDS loyalty platform.

The core monetization engine remains the In-App Purchases (IAP) of virtual currency in games. For context, in the first quarter of 2025, the direct-to-consumer channel within IAP generated approximately $5 million, which was 9.8% of the total IAP revenue for that quarter. Revenue from Advertising revenue from in-game placements also contributes, though year-over-year declines in Q3 2025 were partially attributed to lower advertising revenue.

A significant growth area is the Direct-to-Consumer (DTC) sales channel. This segment reached $7.7 million in the third quarter of 2025, marking a 48% increase year-over-year. This DTC revenue represented 16.7% of total in-app purchase revenue in Q3 2025.

The company is actively scaling new revenue initiatives, specifically the Revenue from new sweepstakes offering (scaling in H2 2025). The WinZone sweepstakes platform was in open beta across 15 states, with management targeting a live launch in all available jurisdictions by the end of 2025, positioning it for scaled user acquisition deployment and contribution in 2026.

The overall financial outlook for the year is anchored by the initial Full-year 2025 revenue guidance which is between $250 million and $270 million. However, following Q3 2025 results, management indicated that full-year results for net revenue are now expected to fall below the low end of that previously provided guidance range.

Here is a snapshot of key revenue-related figures as of late 2025:

Metric	Value	Period/Context
Q3 2025 Total Revenue	$57.6 million	Quarter Ended September 30, 2025
DTC Revenue	$7.7 million	Q3 2025
DTC Revenue as % of Total IAP Revenue	16.7%	Q3 2025
Year-to-Date Revenue	$179.7 million	Through Q3 2025
Reaffirmed FY 2025 Net Revenue Guidance Range	$250 million and $270 million	Initial Guidance

The revenue streams can be broken down by focus area:

• In-App Purchases (IAP) of virtual currency in games.
• Advertising revenue from in-game placements.
• Direct-to-Consumer (DTC) sales, reaching $7.7 million in Q3 2025.
• Revenue from new sweepstakes offering (scaling in H2 2025).
• Full-year 2025 revenue guidance is between $250 million and $270 million.

The company is also focused on leveraging its playAWARDS platform to drive engagement, which underpins the IAP revenue. In Q3 2025, players purchased 202,666 rewards with a retail value of $15 million through this platform.