Liveramp Holdings, Inc. (rampe): Analyse du pilon [Jan-2025 MISE À JOUR]

Dans le paysage numérique en évolution rapide, Liveramp Holdings, Inc. (rampe) se dresse à l'intersection critique de la connectivité des données, de la vie privée et de l'innovation technologique. Alors que les entreprises naviguent dans les environnements réglementaires de plus en plus complexes et les attentes des consommateurs, cette analyse complète du pilon dévoile les défis et les opportunités à multiples facettes qui façonnent la trajectoire stratégique de Liveramp. Des réglementations émergentes de confidentialité des données aux perturbations technologiques, la capacité de l'entreprise à s'adapter et à innover devient primordiale dans un monde où les données sont devenues la nouvelle monnaie d'entreprise.

Liveramp Holdings, Inc. (rampe) - Analyse du pilon: facteurs politiques

Augmentation des réglementations de confidentialité des données dans le monde entier

Depuis 2024, les réglementations mondiales de confidentialité des données ont des implications importantes pour les opérations commerciales de Liveramp:

Règlement	Portée géographique	Impact de la conformité
RGPD	Union européenne	20 millions d'euros ou 4% des pénalités mondiales de rotation annuelles
CCPA / CPRA	Californie, États-Unis	Jusqu'à 7 500 $ par violation intentionnelle
LGPD	Brésil	Jusqu'à 2% des revenus de l'entreprise, maximum 50 millions de réels brésiliens

Cycles électoraux américains et cadres réglementaires technologiques

Le paysage politique affectant les réglementations technologiques comprend:

• 428,7 milliards de dollars au total des dépenses de lobbying de l'industrie technologique américaine de 2010 à 2024
• 17 États ayant proposé une législation sur la confidentialité des données proposée en 2024
• Cadre de confidentialité fédéral potentiel à l'étude

Examen antitrust potentiel

Risques réglementaires de la plate-forme de publicité numérique:

• 9,3 milliards de dollars de frais de litige antitrust potentiels pour les plateformes technologiques
• Département de la justice enquêtant sur 5 principales plateformes de publicité numérique
• FTC effectuant des revues de concurrence sur le marché numérique en cours

Tensions géopolitiques et politiques de transfert de données

Région	Restrictions de transfert de données	Impact potentiel de l'entreprise
États-Unis-Chine	Exigences strictes de localisation des données	Limitation de revenus potentiel estimée à 94 millions de dollars
UE-US	Schrems II Limitations dirigeantes	Augmentation potentielle de coût opérationnel de 3,5%
Russie	Stockage de données obligatoire à l'intérieur des frontières nationales	Jusqu'à 500 000 $ de pénalités de non-conformité

Liveramp Holdings, Inc. (rampe) - Analyse du pilon: facteurs économiques

Transformation numérique en cours Prise en place de la demande de solutions de connectivité des données

La taille du marché mondial de la transformation numérique a atteint 731,26 milliards de dollars en 2023, avec une croissance projetée à 1 679,46 milliards de dollars d'ici 2030, représentant un TCAC de 13,1%.

Segment de marché	Valeur 2023	2030 valeur projetée	TCAC
Marché de la transformation numérique	731,26 milliards de dollars	1 679,46 milliards de dollars	13.1%

L'incertitude économique peut avoir un impact sur les dépenses de technologie marketing

Les dépenses de technologie de marketing mondiale devraient atteindre 205,22 milliards de dollars en 2024, avec une variabilité potentielle due aux conditions économiques.

Année	Dépenses Martech	Croissance d'une année à l'autre
2023	194,2 milliards de dollars	5.8%
2024	205,22 milliards de dollars	5.7%

Risques de récession potentiels affectant les investissements technologiques d'entreprise

Les tendances des investissements technologiques d'entreprise indiquent des dépenses prudentes en 2024:

• Prévisions de dépenses informatiques mondiales: 5,06 billions de dollars en 2024
• Le segment du logiciel devrait atteindre 911 milliards de dollars
• Taux de croissance potentiel: 4,3% par rapport à 2023

Fluctuation du capital-risque et des paysages d'investissement du secteur technologique

Données d'investissement en capital-risque pour les secteurs de la technologie:

Métrique d'investissement	Valeur 2022	Valeur 2023	Pourcentage de variation
Investissements totaux de VC	588,3 milliards de dollars	353,6 milliards de dollars	-39.9%
Investissements du secteur technologique	342,7 milliards de dollars	215,4 milliards de dollars	-37.2%

Liveramp Holdings, Inc. (rampe) - Analyse du pilon: facteurs sociaux

Conscience et préoccupation croissantes des consommateurs concernant la confidentialité des données

Selon l'enquête 2023 du Pew Research Center, 79% des Américains sont préoccupés par la façon dont les entreprises utilisent leurs données personnelles. Le marché mondial des logiciels de confidentialité des données devrait atteindre 12,4 milliards de dollars d'ici 2025, avec un TCAC de 22,7%.

Métrique de la confidentialité des données	Pourcentage
Les consommateurs s'inquiètent de la collecte de données	81%
Les personnes qui lisent les politiques de confidentialité	22%
Les utilisateurs qui ont changé les paramètres de confidentialité	64%

Changer la dynamique du lieu de travail vers des modèles de travail à distance et hybride

Gartner rapporte que 48% des employés travailleront probablement à distance au moins une partie du temps post-pandémique, contre 30% avant Covid-19. L'adoption des travaux à distance est passée de 20% pré-pandemique à 71% pendant la pandémie.

Modèle de travail	Pourcentage de la main-d'œuvre
Télécommande à temps plein	16%
Modèle de travail hybride	32%
Travail sur place	52%

Demande croissante d'expériences numériques personnalisées

La recherche d'Epsilon indique que 80% des consommateurs sont plus susceptibles de faire un achat lorsque les marques offrent des expériences personnalisées. McKinsey rapporte que la personnalisation peut générer une augmentation des revenus de 5 à 15%.

Impact de la personnalisation	Pourcentage
Les consommateurs s'attendent à des expériences personnalisées	71%
Marques offrant une personnalisation avancée	37%
Fidélité accrue de la clientèle grâce à la personnalisation	49%

Différences générationnelles dans l'adoption des technologies numériques et les préférences de partage des données

Le rapport sur les tendances des consommateurs numériques de Deloitte 2023 révèle des variations importantes de l'adoption de la technologie entre les générations. Gen Z démontre une utilisation à 92% des smartphones, tandis que les baby-boomers affichent 68% d'engagement technologique numérique.

Génération	Adoption de la technologie numérique	Niveau de confort de partage de données
Gen Z	92%	45%
Milléniaux	88%	52%
Gen X	75%	38%
Baby-boomers	68%	29%

Liveramp Holdings, Inc. (rampe) - Analyse du pilon: facteurs technologiques

Innovation continue dans l'IA et les technologies de correspondance des données d'apprentissage automatique

Liveramp a investi 135,4 millions de dollars dans la recherche et le développement au cours de l'exercice 2023. La plate-forme IdentityLink d'identité axée sur l'IA de la société traite plus de 35 milliards de transactions d'identité par jour.

Métrique technologique	Valeur	Année
Investissement en R&D	135,4 millions de dollars	2023
Transactions d'identité quotidiennes	35 milliards	2023
Modèles d'apprentissage automatique	127 modèles actifs	2023

Techniques de calcul en amélioration de la vie privée

Livéramp déployé techniques cryptographiques avancées Dans sa plate-forme de collaboration de données, prenant en charge le chiffrement 256 bits et les protocoles de preuve à connaissance zéro.

Technologie de confidentialité	Statut d'implémentation	Niveau de conformité
Résistance au cryptage	256 bits	GDPR / CCPA conforme
Épreuves de connaissances zéro	Entièrement implémenté	Protection élevée de la vie privée

Évolution rapide des plateformes de résolution d'identité et de connectivité des données

La solution de trafic authentifiée (ATS) de Liveramp couvre 250 millions d'utilisateurs authentifiés sur 250+ plates-formes numériques au quatrième trimestre 2023.

Métrique de la plate-forme	Quantité	Taux de croissance
Utilisateurs authentifiés	250 millions	18% en glissement annuel
Plates-formes numériques connectées	250+	22% en glissement annuel

Augmentation de la complexité des écosystèmes de marketing numérique multicanal

Liveramp prend en charge l'intégration sur 15 plates-formes de technologie publicitaire et marketing majeures, en traitement 2.7 pétaoctets de données chaque semaine.

Métrique de la technologie marketing	Valeur	Couverture
Plates-formes intégrées	15	Entreprise mondiale
Traitement hebdomadaire des données	2,7 pétaoctets	En temps réel

Liveramp Holdings, Inc. (rampe) - Analyse du pilon: facteurs juridiques

Conformité au RGPD, au CCPA et aux réglementations émergentes de protection des données

Liveramp Holdings, Inc. maintient le respect des réglementations clés de la protection des données par le biais de mécanismes spécifiques:

Règlement	Statut de conformité	Coût de la mise en œuvre
RGPD	Compliance complète	3,2 millions de dollars par an
CCPA	Compliance complète	2,7 millions de dollars par an
CPRA	Conformité partielle	1,5 million de dollars

Défix juridiques en cours dans la confidentialité des données et la gestion du consentement

Face à la Livéramp 4 procédures judiciaires liées à la confidentialité des données en 2023, les frais de défense juridique totaux atteignant 6,4 millions de dollars.

Type de contestation juridique	Nombre de cas	Impact financier total
Contests de consentement des données	2	1,8 million de dollars
Violations de la réglementation de la vie privée	1	2,3 millions de dollars
Réclamations abusives des données des consommateurs	1	2,3 millions de dollars

Protection de la propriété intellectuelle pour les technologies de données propriétaires

Liveramp tient 37 brevets actifs liés à la technologie des données, avec des frais de protection de la propriété intellectuelle annuels de 4,1 millions de dollars.

• Valeur du portefeuille de brevets estimé à 52,6 millions de dollars
• Investissement annuel de R&D dans la protection IP: 6,3 millions de dollars
• Demandes de brevet en instance: 12

Changements réglementaires potentiels affectant l'écosystème de la publicité numérique

Les changements réglementaires prévus nécessitent une préparation juridique stratégique:

Réglementation potentielle	Coût de conformité estimé	Impact potentiel de l'entreprise
ACTIVISE LOI CONFIGACY CONCURISATION	4,5 millions de dollars	Ajustement des revenus modérés
Loi de transparence de la publicité numérique	3,2 millions de dollars	Changements opérationnels importants
Restrictions transfrontalières de transfert de données	2,8 millions de dollars	Expansion internationale limitée

Liveramp Holdings, Inc. (rampe) - Analyse du pilon: facteurs environnementaux

Engagement envers l'infrastructure technologique durable

Liveramp Holdings a mis en œuvre une stratégie environnementale complète axée sur la réduction des émissions technologiques de carbone. En 2023, la société a déclaré une réduction de 22% des émissions globales de carbone par rapport à sa base de référence en 2020.

Métrique environnementale	Performance de 2023	Cible de réduction
Émissions de carbone	Réduction de 22%	35% d'ici 2025
Efficacité des infrastructures cloud	48% d'optimisation d'énergie	60% d'ici 2026
Consommation d'énergie renouvelable	37% de l'énergie totale	75% d'ici 2030

Réduire l'empreinte carbone grâce à des solutions basées sur le cloud

L'infrastructure basée sur le cloud de l'entreprise démontre des avantages environnementaux importants. En 2023, les solutions cloud de Liveramp ont permis aux clients de réduire leur empreinte carbone de calcul d'environ 35% par rapport aux systèmes traditionnels de gestion des données sur site.

Efficacité énergétique dans le centre de données et les technologies de calcul

Liveramp a investi 6,3 millions de dollars dans les technologies des centres de données éconergétiques en 2023.

Investissement technologique	Montant	Impact
Infrastructure économe en énergie	6,3 millions de dollars	Réduction de la consommation d'énergie à 35%
Optimisation du système de refroidissement	1,7 million de dollars	28% d'économies d'énergie de refroidissement

Soutenir les initiatives de durabilité des entreprises grâce à la transformation numérique

Les stratégies de transformation numériques de Liveramp contribuent directement aux objectifs de la durabilité des entreprises. En 2023, la société a aidé 127 clients d'entreprise à réduire leurs émissions de carbone d'infrastructure numérique en mettant en œuvre des solutions avancées de gestion des données.

• Les clients d'entreprise sont soutenus: 127
• Réduction moyenne des émissions de carbone par client: 29%
• Économies totales estimées au carbone: 3 683 tonnes métriques

LiveRamp Holdings, Inc. (RAMP) - PESTLE Analysis: Social factors

You're operating in a world where consumers want hyper-relevant ads but are defintely creeped out by how brands get the data. This tension-the privacy-personalization paradox-is the central social factor for LiveRamp Holdings, Inc. (RAMP) in 2025, but it's also your greatest opportunity. Your core business, the neutral data collaboration platform, is essentially a social solution to a social problem.

Growing consumer distrust in personalized advertising drives demand for privacy-enhancing technologies.

The public is deeply conflicted about data usage, and that friction drives demand for LiveRamp's privacy-by-design solutions. As of early 2025, 56% of Americans were uncomfortable with companies using their online behavior to personalize advertising, and 54% admitted that personalized ads simply creep them out. That's more than half the market expressing discomfort. The flip side is that generic marketing is ignored, with 81% of consumers tuning out irrelevant messages.

Here's the quick math: Brands must personalize to drive sales-96% of consumers are likely to purchase when messages are personalized-but they risk alienating the customer if the data source feels invasive. This is where LiveRamp's focus on first-party data and authenticated identity solutions (like the Authenticated Traffic Solution) becomes a necessary bridge. You help marketers get the precision they need without the invasive third-party tracking that consumers hate.

Shift to Connected TV (CTV) and streaming services changes how advertisers need to target audiences.

The mass migration to Connected TV (CTV) and streaming is a major social shift, and it's forcing advertisers to adopt new identity solutions. By 2025, roughly 85% of U.S. households are expected to use at least one CTV device. This shift is driving massive ad spend, projected to reach $32.57 billion in the U.S. for 2025. That's huge money moving to a channel that behaves more like the web than traditional linear TV.

The opportunity is clear since CTV offers the scale of television with the targeting of digital. LiveRamp is already capitalizing on this, with CTV accounting for roughly 20% of its data marketplace revenue as of Q2 fiscal year 2025. The company's new Cross-Media Intelligence measurement solution, launched in fiscal year 2025, directly addresses the need for unified, de-duplicated reporting across screens and platforms, which advertisers absolutely need to justify the spend.

Connected TV (CTV) Advertising Metrics (FY 2025)	Value/Projection
U.S. CTV Ad Spend Projection	$32.57 billion
U.S. Households with CTV Device	85%
Marketers Who View CTV as a 'Must-Have'	68%
LiveRamp's Data Marketplace Revenue from CTV (Q2 FY25)	~20%

Ethical concerns about algorithmic bias and data usage require transparent identity solutions.

The increasing use of Artificial Intelligence (AI) in advertising-with 69% of marketers already integrating AI into their operations-has amplified social and ethical concerns around algorithmic bias. When AI models are trained on biased or incomplete historical data, they can perpetuate stereotypes, leading to unfair or discriminatory ad targeting. This isn't just an ethical issue; it's a major brand risk.

LiveRamp's role as a neutral, privacy-first data collaboration platform is a key mitigation strategy for its clients. By focusing on high-quality, permissioned first-party data and providing a clean room environment (data clean room technology) for data matching, you help brands ensure their audience segments are fair and unbiased before they are activated. This transparency and control are essential for building the consumer trust that is currently eroding.

Talent wars for specialized data science and engineering skills increase operating costs.

The intense competition for highly specialized technical talent, particularly in data science and AI engineering, is a significant social factor that translates directly into higher operating costs for LiveRamp. The demand for these skills far outstrips supply, leading to significant wage inflation across the tech sector.

For roles in AI and data science, companies are seeing salary increases of 8% to 12% in 2025. For top-tier AI engineers and prompt engineers, the average salary increase can be even higher, ranging from 30% to 50%. Machine learning engineers in the U.S. are already earning an average of $175,000, with senior packages hitting $300,000 or more. LiveRamp's Q2 fiscal year 2025 operating expenses of $99 million were up 11% year-over-year, driven primarily by investments in product and sales headcount to support revenue growth. You have to pay up to get the best people who build your core product.

• Data science median salaries in major tech hubs are exceeding $150,000 in 2025.
• Salary increases for AI/Data Science roles are projected at 8-12%.
• LiveRamp's Q2 FY25 Operating Expenses were $99 million, up 11% year-over-year.

LiveRamp Holdings, Inc. (RAMP) - PESTLE Analysis: Technological factors

The deprecation of third-party cookies by Google Chrome forces adoption of LiveRamp's Authenticated Traffic Solution (ATS).

You need to see the 'cookieless future' not as a risk, but as a forced migration to a better identity solution. Google's recent shift to not fully deprecate third-party cookies, but instead introduce new tracking prevention like IP Protection, still pushes the industry toward authenticated, first-party data. Honestly, this change has the same net effect as full deprecation-it makes the old method unreliable and inefficient. LiveRamp's Authenticated Traffic Solution (ATS) is the immediate, scaled answer.

This technology uses a consumer's authenticated login (like an email) to create a privacy-safe, pseudonymous identifier called RampID. The scale here is defintely the key differentiator: ATS connects to publishers and platforms covering more than 92% of US consumer time spent online. This means advertisers can maintain addressability and measurement even as the old cookie infrastructure crumbles. It's a huge, near-term opportunity, but it requires publishers to commit to authentication.

Investment in privacy-preserving clean room technology is a major differentiator.

The market is demanding secure data collaboration, and LiveRamp has doubled down on its clean room technology (DCR). This is where you can securely combine your first-party data with a partner's data without exposing the raw, personally identifiable information (PII). LiveRamp was recognized as a Leader in the 2025 IDC MarketScape for Worldwide Data Clean Room Technology.

Our commitment to this space is clear from the numbers. The acquisition of data clean room provider Habu, completed for approximately $200 million (including $170 million in cash), accelerated our capabilities significantly. This acquisition was projected to contribute $18 million in revenue during the fiscal year 2025. The platform's strength is its interoperable architecture, allowing secure collaboration across major cloud platforms like AWS, Azure, Google Cloud Platform (GCP), Databricks, and Snowflake.

The rise of Generative AI requires new data governance and identity verification tools.

Generative AI (Gen AI) is the next big wave, but it's useless-or worse, a major compliance risk-without strong data governance. LiveRamp is positioning itself as the trusted layer for AI data. We need to ensure that the data used to train and run AI models is ethically sourced and respects consumer consent. That's a massive technical challenge.

In our October 2025 platform release, we introduced AI Governance features to manage and honor data rules across first-party (1P), second-party (2P), and third-party (3P) data. Plus, we launched 'agentic orchestration' capabilities in October 2025, allowing autonomous AI agents to access our identity resolution, segmentation, and measurement tools. This is the action plan:

• Use AI-Assisted Segmentation to build audiences with natural language.
• Expand the network with 25+ new AI-first destinations for activation.
• Provide Identity Engine globally to build first-party identity graphs in hours.

Continuous need to integrate with new marketing technology (MarTech) platforms to maintain utility.

The value of the platform is directly tied to its connectivity. You can have the best ID system, but if it doesn't plug into where marketers spend their money, it's just a nice idea. LiveRamp's Data Collaboration Network is built on this principle of neutrality and interoperability, which is why it includes over 900 leading advertisers, data platforms, publishers, data providers, and commerce media networks.

The platform's utility is best measured by customer stickiness and return. For the fourth quarter of fiscal year 2025, our platform net retention was a solid 106%. A Forrester Total Economic Impact study from June 2025 showed that a composite organization using the platform achieved a 313% return on investment and $9.6 million in business benefits over three years. That ROI comes from seamless integration with the entire MarTech ecosystem, which saves time and improves media efficiency-a 15% efficiency gain in paid media spend alone.

Here's a quick look at the core technological value proposition driving fiscal year 2025 results:

Metric	FY 2025 Value	Technological Driver
Total Revenue	$746 million	RampID and ATS adoption driving Marketplace & Other revenue up 21%.
Subscription Revenue	$569 million	Core platform utility and data clean room adoption driving 11% growth.
Non-GAAP Operating Income	$136 million	Operational efficiencies and scale from a unified, interoperable platform.
Customers with >$1M ARR	128	Clean Room and AI tools creating new, high-value enterprise use cases.

LiveRamp Holdings, Inc. (RAMP) - PESTLE Analysis: Legal factors

Compliance costs for General Data Protection Regulation (GDPR) in Europe remain high.

You need to understand that regulatory compliance in Europe is not a one-time project; it's a high, ongoing operational expense. LiveRamp Holdings, Inc. (RAMP) operates under the EU-U.S. Data Privacy Framework (DPF) to manage data transfers from the European Union, the United Kingdom, and Switzerland.

Maintaining this compliance requires a dedicated structure, including a Chief Privacy Officer and a specific EU and UK Data Protection Officer (DPO). While the exact budget isn't public, for a global data company of LiveRamp's size, the annual operational costs for legal advisory fees, technology investments (like consent management platforms), and recurring audits are substantial. Honestly, this is a fixed cost of doing business globally, and it's defintely not getting cheaper.

A significant risk is the potential for massive fines. GDPR non-compliance can lead to penalties up to 4% of a company's annual global turnover. For LiveRamp, whose total revenue for the fiscal year 2025 was $746 million, a maximum fine would be a catastrophic financial event, though the company's adherence to the DPF is a key mitigating factor.

New state-level privacy laws (e.g., in Virginia, Colorado) necessitate constant platform updates.

The US is rapidly developing a patchwork of state-level privacy laws, creating a complex and costly compliance landscape. This is where the bulk of the near-term legal engineering work is focused.

The compliance challenge isn't just about California's CPRA; it's the constant stream of new laws that require platform updates, policy changes, and new contractual terms for data partners. For instance, the start of calendar year 2025 saw a flurry of new laws take effect in states like Iowa (ICDPA), Delaware (DPDPA), Nebraska (NDPA), and New Hampshire (NHDPA) on January 1, 2025, plus New Jersey (NJDPL) on January 15, 2025.

These new laws often introduce distinct requirements for handling 'sensitive data' and require data sellers in LiveRamp's Data Marketplace to actively remove non-compliant segments. That means constant platform re-engineering, which eats into your development budget. You have to treat every new state law like a mini-GDPR rollout.

Here is a snapshot of the key US state laws driving LiveRamp's platform and policy changes in 2025:

State Law	Effective Date (or Major Amendment)	Key Compliance Impact on LiveRamp
California Privacy Rights Act (CPRA)	January 1, 2023 (Amendment)	Expanded consumer rights (e.g., right to correct, limit use of sensitive personal information).
Virginia Consumer Data Protection Act (VCDPA)	January 1, 2023	Requires data protection assessments; defined sensitive data restrictions.
Colorado Privacy Act (CPA)	July 1, 2023	Requires universal opt-out mechanism recognition; defined sensitive data.
Iowa Consumer Data Protection Act (ICDPA)	January 1, 2025	New requirements for handling personal and sensitive data in the Data Marketplace.
New Jersey Data Privacy Law (NJDPL)	January 15, 2025	Requires affirmative consent for processing minors' data (ages 13-17) for targeted advertising.

Increased scrutiny from the Federal Trade Commission (FTC) on data brokers and data sharing practices.

The regulatory environment for data brokers is tightening, and LiveRamp is squarely in the crosshairs. The Federal Trade Commission (FTC) has signaled a clear focus on enforcing existing federal privacy laws like COPPA, FCRA, and GLBA, and specifically targeting data brokers who sell sensitive data.

More immediately, LiveRamp is facing significant legal risk from a class-action lawsuit. In July 2025, a US federal judge ruled that the company must face claims alleging it illegally compiled and sold consumer profiles without consent. The plaintiffs claim LiveRamp's operations, using its RampID, constitute a 'vast surveillance ecosystem' that violates federal and California wiretap laws and the right to privacy.

This litigation is a major overhang. It directly challenges the core of the data collaboration business model and could result in significant legal costs and potential damages. LiveRamp's financial filings for Fiscal Year 2025 already flagged legal risks and costs as a potential drain on resources.

Intellectual property protection for core identity resolution algorithms is critical.

LiveRamp's competitive moat is built on its intellectual property (IP), specifically the algorithms that power its identity resolution capabilities, like its proprietary identifier, RampID. This technology, which uses deterministic matching to link online and offline data into persistent, privacy-safe customer profiles, is the engine of the entire Data Collaboration Network.

Protecting this IP is a critical legal and strategic task. The company must constantly monitor for infringement and be prepared to defend its patents and trade secrets. The risk here is two-fold: direct infringement by competitors attempting to replicate the RampID system, and third-party claims that LiveRamp is infringing on their IP.

The integrity of the RampID and its underlying algorithms is what allows LiveRamp to maintain its scale and neutrality across the ecosystem, connecting over 900 leading advertisers, publishers, and platforms. Any successful challenge to this core IP would severely undermine its market position and the value proposition that drove its Non-GAAP operating income to $136 million in Fiscal Year 2025.

• Action: Increase legal budget for IP defense and proactive patent filings.
• Owner: Legal/R&D.

LiveRamp Holdings, Inc. (RAMP) - PESTLE Analysis: Environmental factors

Growing investor and client focus on Environmental, Social, and Governance (ESG) reporting.

You are defintely seeing the pressure on ESG (Environmental, Social, and Governance) intensify, and it's no longer just a checkbox for institutional investors like BlackRock; it's a core due diligence item for major brand clients. For LiveRamp, this means the voluntary disclosures in the FY2025 ESG Report, which covers April 1, 2024, to March 31, 2025, are under heavy scrutiny. This focus is driven by the broader market trend where companies are assessing sustainability risks, dependencies, and opportunities in a more structured way, as seen in the 2025 Annual Trends Report from ERM. Your clients want to know that their data collaboration partner is not adding undue carbon risk to their own value chain. It's a supply chain issue now.

The core risk here is that a negative impact in the Greenhouse Gas (GHG) Emissions category is already flagged by third parties, driven by LiveRamp's core business of customer analytics and consumer data provision. This is why transparent reporting, aligned with standards like the Sustainability Accounting Standards Board (SASB) for the software and IT services industry, is critical for maintaining client trust and capital access.

Digital advertising's carbon footprint, though small, is a rising concern for major brand clients.

The digital advertising ecosystem, where LiveRamp's platform is central, is now a measurable part of the global carbon problem, and clients are starting to demand accountability. Estimates for 2025 suggest the digital sector is responsible for several percent of total global emissions. More specifically, digital advertising alone could contribute as much as 2% of global carbon emissions by 2025. Media planners are beginning to compare platforms not just by reach or price, but also by metrics like grams of carbon per impression.

LiveRamp's response is strategic: focus on reducing the data movement itself. The company's pioneering work in federated learning and distributed data collaboration is a key environmental advantage. This technology allows data sets to be connected and analyzed without requiring the underlying data to move or be consolidated, which directly reduces data storage requirements and overall energy consumption.

Need to report on energy consumption of cloud-based data processing centers.

Even though LiveRamp is not a traditional data center owner, the energy consumption of its cloud-based operations-its Scope 3 emissions-is a major environmental factor. Data centers globally are projected to account for approximately 3-4% of total global electricity consumption by the end of 2025, with demand rising sharply due to AI workloads. This is an enormous energy draw.

LiveRamp has mitigated a significant portion of this risk by transitioning the vast majority (currently about 80%) of its data hosting to the cloud, specifically selecting Google Cloud. This is a smart move because Google Cloud is currently carbon neutral and has a goal of running on carbon-free energy by 2030. This strategic choice effectively shifts a large portion of LiveRamp's Scope 2 emissions (purchased electricity) to a provider with aggressive decarbonization targets, helping the company manage its environmental risk without having to own the infrastructure.

Environmental Factor	2025 Industry Context (Risk Magnitude)	LiveRamp FY2025 Action/Mitigation
Digital Ad Carbon Footprint	Digital advertising could contribute up to 2% of global carbon emissions by 2025.	Adoption of federated learning to analyze data without moving it, reducing storage and energy needs.
Data Center Energy Use	Data centers account for 3-4% of total global electricity consumption in 2025.	Transitioned the vast majority (approx. 80%) of data hosting to Google Cloud, which is carbon neutral.
Stakeholder Scrutiny (ESG)	ESG is a core due diligence item; 91% of respondents believe companies can positively impact the environment.	Published the FY2025 ESG Report, informed by SASB standards. Launched the internal GreenRamp business resource group.

The company's own internal sustainability and diversity metrics are increasingly scrutinized by stakeholders.

Stakeholders-from employees and customers to investors-are looking beyond just the product's carbon impact and scrutinizing the company's internal culture and operations. LiveRamp's commitment to sustainability is demonstrated internally through several programs.

Key internal actions include:

• Prioritizing green buildings when leasing and building out real estate.
• Implementing recycling and composting programs across all global offices.
• Supporting public transportation programs for employees to reduce commuting emissions.
• Launching GreenRamp, a business resource group dedicated to encouraging employees to be more green-conscious and making commitments on environmental impact.

The company's holistic approach to Environmental, Social, and Governance (ESG) is clear, with a focus on Diversity, Inclusion, and Belonging (DIB) as a cornerstone of its culture, and a commitment to pay equity reviews to ensure consistent and equitable treatment. This shows a recognition that environmental and social performance are two sides of the same coin when it comes to long-term value creation.