Liveramp Holdings, Inc. (RAMP): Business Model Canvas [Jan-2025 Mis à jour]

Dans le paysage rapide de la marketing numérique et de la connectivité des données, Liveramp Holdings, Inc. (rampe) apparaît comme une force transformatrice, révolutionnant la façon dont les entreprises exploitent les données clients avec des solutions sans précédent. En pontant ingénieusement les écosystèmes de données complexes, Liveramp autorise les spécialistes du marketing à débloquer des informations sur le public granulaire, connectant de manière transparente les paysages numériques fragmentés grâce à des technologies de résolution d'identité avancées qui transcendent les frontières marketing traditionnelles. Leur modèle commercial innovant représente une approche de pointe de la collaboration des données, offrant aux entreprises une boîte à outils puissante pour naviguer dans le monde complexe des stratégies marketing personnalisées et conformes à la confidentialité.

Liveramp Holdings, Inc. (rampe) - Modèle d'entreprise: partenariats clés

Partenariats stratégiques avec les principaux fournisseurs de données et plateformes technologiques

Liveramp a établi des partenariats critiques avec les principaux fournisseurs de données et plateformes technologiques suivantes:

Catégorie de partenaire	Partenaires spécifiques	Focus de partenariat
Plates-formes cloud	Google Cloud, Amazon Web Services, Microsoft Azure	Services d'infrastructure de données et d'intégration
Plateformes de gestion des données	Adobe, Oracle, Salesforce	Connectivité de données multiplateforme

Collaboration avec la technologie marketing et les sociétés de publicité

Les partenariats sur la technologie marketing de Liveramp comprennent:

• The Trade Desk (plateforme de publicité programmatique)
• MediaMath (technologie publicitaire numérique)
• Vague (marché publicitaire)

Intégration avec les principales plateformes de données clients

Intégrations clés de la plate-forme de données clients:

Plate-forme	Capacité d'intégration	Année de partenariat
Segment	Unification des données client	2019
En téalium	Gestion des données en temps réel	2020

Alliances avec les sociétés de gestion des données et d'analyse

Partenariats stratégiques de gestion des données et d'analyse:

• Snowflake (plate-forme de données cloud)
• Nielsen (mesure et analyse)
• Epsilon (technologie marketing)

Écosystème du partenariat total: 25+ collaborations stratégiques à partir de 2024

Liveramp Holdings, Inc. (rampe) - Modèle d'entreprise: activités clés

Services de résolution d'identité et de connectivité des données

Traité du Liveramp 20 milliards de billions de transactions En 2023, permettant la connectivité des données sur plusieurs plates-formes et canaux.

Métrique de service	Performance de 2023
Connexions de données	Plus de 500 partenaires d'entreprise
Taille du graphique d'identité	250 millions de ménages adressables
Correspondance multiplateforme	Taux de précision à 95%

Développement de plateformes de collaboration des données et de confidentialité

Liveramp a investi 147,8 millions de dollars en R&D Au cours de l'exercice 2023 pour le développement de la plate-forme.

• Plate-forme ATS (solution de trafic authentifiée)
• Technologie IdentityLink
• Environnement de collaboration de données Safe Haven

Gestion de l'infrastructure des données client

Capacité d'infrastructure	Spécification
Vitesse de traitement des données	Capacités de traitement en temps réel
Évolutivité des infrastructures	Architecture de cloud-native
Normes de conformité	GDPR, CCPA, CPRA conforme

Solutions avancées de ciblage et de segmentation d'audience

Supports de Liveramp 150 000+ segments d'audience à travers les écosystèmes publicitaires numériques.

• Ciblage démographique
• Segmentation comportementale
• Cartographie du public basé sur l'intention

Correspondance et enrichissement des données conformes à la confidentialité

Liveramp a réalisé 99,5% d'anonymisation des données dans les processus de correspondance conformes à la confidentialité.

Métrique de correspondance de confidentialité	Performance de 2023
Précision de correspondance des données	97.3%
Taux d'anonymisation	99.5%
Violations de la conformité	Zero a signalé des incidents

Liveramp Holdings, Inc. (rampe) - Modèle d'entreprise: Ressources clés

Technologie avancée de résolution d'identité

La plate-forme IdentityLink d'identité de Liveramp traite environ 3 billions de transactions de données par mois. La technologie prend en charge plus de 500 clients d'entreprise dans plusieurs secteurs.

Métrique technologique	Valeur quantitative
Transactions de données mensuelles	3 billions
Clientèle d'entreprise	Plus de 500 clients
RECHERCHE DE CONNECTIVITÉ DE DONNÉES	90+ pays

Infrastructure de connectivité de données propriétaire

Liveramp maintient une infrastructure de données robuste avec des partenariats stratégiques sur les plateformes numériques.

• Connecté à plus de 250 plateformes de marketing et de publicité
• Capacités d'intégration des données avec les principaux fournisseurs de cloud
• Framework de connectivité des données conforme à la confidentialité

Réseau de données client étendu

En 2023, le réseau de données de Liveramp englobe plus de 1,2 milliard de profils de consommation adressables.

Attribut de réseau de données	Mesure quantitative
Profils de consommation	1,2 milliard
Sources de données	450+ sources uniques

Apprentissage automatique et capacités de l'IA

Liveramp investit considérablement dans des technologies axées sur l'IA pour une résolution et un ciblage améliorés des données.

• Investissement annuel R&D: 78,4 millions de dollars en 2023
• Modèles d'apprentissage automatique Traitement plus de 500 téraoctets quotidiennement
• Taux de précision de la résolution d'identité alimentée par AI: 92,5%

Travaillerie technique et scientifique des données qualifiées

Liveramp utilise une main-d'œuvre spécialisée axée sur la technologie des données et l'analyse.

Métrique de la main-d'œuvre	Données quantitatives
Total des employés	1 100+ professionnels
Data scientifiques	275+ personnel spécialisé
Équipe d'ingénierie	40% de la main-d'œuvre totale

Liveramp Holdings, Inc. (rampe) - Modèle d'entreprise: propositions de valeur

Solutions de connectivité de données de la confidentialité

Liveramp fournit des solutions de connectivité de données avec les mesures clés suivantes:

Métrique	Valeur
Revenus annuels des solutions de confidentialité	385,6 millions de dollars (2023)
Nombre de connexions conformes à la confidentialité	Plus de 500 millions d'identités clients uniques
Normes de conformité de la protection des données	GDPR, CCPA, certifié CPRA

Audience améliorée ciblant les spécialistes du marketing

Les capacités de ciblage d'audience de Liveramp comprennent:

• Propose d'audience adressable de 235 millions de ménages
• Taux de précision de ciblage multiplateforme de 92%
• Taux de correspondance d'audience marketing de 85%

Résolution de l'identité du canal transversal

Métrique de résolution d'identité	Performance
Taille du graphique d'identité totale	1,2 milliard d'identifiants authentifiés
Précision de la résolution d'identité	Taux de précision de 98,3%
Plates-formes d'intégration du canal transversal	Plus de 75 plateformes numériques

Amélioration de l'efficacité et de la personnalisation marketing

• Amélioration moyenne du retour sur investissement du marketing: 35%
• Augmentation du taux de conversion de la personnalisation: 28%
• Lifte de fiançailles client: 42%

Services complets de gestion des données et d'intégration

Métrique de gestion des données	Valeur
Intégrations totales de données	250+ sources de données
Volume annuel de traitement des données	2,5 pétaoctets
Entreprenants	Plus de 500 marques grandes

Liveramp Holdings, Inc. (rampe) - Modèle d'entreprise: relations avec les clients

Approche de vente consultative

L'approche de vente consultative de Liveramp implique un engagement direct avec les clients au niveau de l'entreprise, avec une équipe de vente ciblant les organisations ayant des revenus annuels dépassant 500 millions de dollars. Au troisième rang 2023, la société a signalé 677 clients d'entreprise.

Segment de clientèle	Nombre de clients	Valeur du contrat moyen
Clients de l'entreprise	677	324 000 $ par an
Clients du marché intermédiaire	312	156 000 $ par an

Équipes de réussite client dédiées

Liveramp maintient des équipes de réussite client spécialisées en mettant l'accent sur la rétention et la satisfaction des clients. La société alloue environ 22% de son budget opérationnel aux initiatives de réussite client.

• CLIENTS Success Managers: 124 professionnels à temps plein
• Taux moyen de rétention de la clientèle: 93%
• Score de satisfaction du client trimestriel: 4.6 / 5

Aide technique et aide à la mise en œuvre en cours

La société fournit un support technique 24/7 avec un temps de réponse moyen de 47 minutes pour les problèmes critiques. L'assistance de mise en œuvre est incluse dans le package Standard Enterprise Service.

Métrique de soutien	Performance
Temps de réponse moyen	47 minutes
Canaux de support	Téléphone, e-mail, chat en direct
Budget de soutien annuel	18,3 millions de dollars

Capacités de plate-forme de données en libre-service

Liveramp propose une plate-forme en libre-service complète avec outils avancés de connectivité et de résolution d'identité des données. Les statistiques d'utilisation des plateformes révèlent un engagement client important.

• Utilisateurs mensuels de la plate-forme active: 2 341
• Durée moyenne de la session de plate-forme: 52 minutes
• Intégations de données disponibles: 125+ connexions

Mises à jour régulières des produits et améliorations des fonctionnalités

Liveramp investit massivement dans la recherche et le développement, avec 86,4 millions de dollars alloués à l'innovation de produit en 2023. La société publie des mises à jour de plate-forme principales trimestrielles.

Investissement en R&D	Fréquence de mise à jour du produit	Nouvelles fonctionnalités introduites
86,4 millions de dollars (2023)	Trimestriel	17 nouvelles fonctionnalités

Liveramp Holdings, Inc. (rampe) - Modèle d'entreprise: canaux

Équipe de vente directe

Au quatrième trimestre 2023, l'équipe de vente directe de Liveramp était composée de 247 représentants des ventes d'entreprises. L'équipe a généré 516,3 millions de dollars de revenus récurrents annuels pour l'exercice 2023.

Métrique de l'équipe de vente	Valeur
Représentants des ventes totales	247
Revenus de ventes annuels	516,3 millions de dollars
Revenu moyen par représentant des ventes	2,09 millions de dollars

Marketing numérique et plateformes en ligne

Liveramp utilise plusieurs canaux de marketing numérique, avec 72% de l'acquisition de clients survenant via des plateformes en ligne en 2023.

• Trafficage du site Web: 1,2 million de visiteurs uniques par mois
• LinkedIn adepte: 48 300
• Dépenses de marketing numérique: 23,4 millions de dollars en 2023

Conférences et événements de l'industrie

Liveramp a participé à 18 conférences industrielles majeures en 2023, avec un budget de marketing d'événement estimé de 4,7 millions de dollars.

Type d'événement	Nombre d'événements	Portée estimée
Conférences industrielles majeures	18	35 000 participants
Webinaires	42	15 600 participants

Réseaux de référence partenaires

Liveramp maintient 126 technologies actives et des relations avec les partenaires de conseil, générant 28% des revenus totaux par le biais des canaux partenaires.

• Écosystème total des partenaires: 126 partenaires
• Revenus générés par des partenaires: 184,2 millions de dollars
• Taux de commission des partenaires: 12-18%

Démonstations de produits sur le Web

Liveramp a effectué 3 647 démonstrations de produits en ligne en 2023, avec un taux de conversion de 22,6%.

Métrique de démonstration du produit	Valeur
Démonstations totales en ligne	3,647
Taux de conversion	22.6%
Durée de démonstration moyenne	47 minutes

Liveramp Holdings, Inc. (rampe) - Modèle d'entreprise: segments de clientèle

Organisations de marketing au niveau de l'entreprise

Liveramp dessert de grandes organisations de marketing d'entreprise avec une clientèle annuelle d'environ 500 clients d'entreprise à partir de 2023.

Caractéristiques du segment de la clientèle	Pénétration du marché
Départements marketing du Fortune 500	68% de couverture du marché
Budget de technologie marketing annuelle	5,2 millions de dollars en moyenne par entreprise

Agences de publicité numérique

Liveramp fournit des solutions de connectivité de données aux agences de publicité numérique.

• Clients totaux de l'agence de publicité numérique: 250
• Valeur du contrat annuel moyen: 1,2 million de dollars
• Pourcentage des 100 meilleurs agences en tant que clients: 82%

Médias et sociétés d'édition

Le segment des médias représente une source de revenus importante pour Liveramp.

Métriques du segment des médias	2023 données
Total des clients des médias	175 éditeurs
Revenus annuels du segment des médias	124,3 millions de dollars

Commerce électronique et commerce de détail

Liveramp prend en charge les stratégies de gestion des données sur le commerce électronique et le commerce de détail.

• Clients de vente au détail: 325 entreprises
• Intégrations de plate-forme de commerce électronique: 42
• Valeur du contrat annuel moyen: 850 000 $

Technologie et entreprises axées sur les données

Le secteur de la technologie représente un segment de clientèle croissant pour Liveramp.

Segment de clientèle technologique	2023 statistiques
Clients technologiques totaux	215 entreprises
Pourcentage de clients SaaS	67%
Revenus annuels du segment de la technologie	98,7 millions de dollars

Liveramp Holdings, Inc. (rampe) - Modèle d'entreprise: Structure des coûts

Investissements de recherche et développement

Pour l'exercice 2023, Liveramp a déclaré des frais de R&D de 144,6 millions de dollars, ce qui représente environ 25,4% des revenus totaux.

Exercice fiscal	Dépenses de R&D	Pourcentage de revenus
2023	144,6 millions de dollars	25.4%
2022	132,5 millions de dollars	23.8%

Infrastructure cloud et maintenance technologique

Les coûts annuels de la maintenance des infrastructures et de la technologie cloud sont estimés à 37,2 millions de dollars pour l'exercice 2023.

• Contrat Amazon Web Services (AWS): environ 22,5 millions de dollars par an
• Maintenance d'infrastructure technologique dédiée: 14,7 millions de dollars

Dépenses de vente et de marketing

Les dépenses de vente et de marketing pour l'exercice 2023 ont totalisé 186,3 millions de dollars, ce qui représente 32,8% des revenus totaux.

Catégorie de dépenses	Montant	Pourcentage de revenus
Personnel de vente	112,8 millions de dollars	19.8%
Campagnes marketing	73,5 millions de dollars	13.0%

Acquisition et rétention de talents

Total des coûts de gestion des ressources humaines et des talents pour 2023: 64,5 millions de dollars.

• Frais de recrutement: 8,7 millions de dollars
• Rémunération et avantages sociaux des employés: 55,8 millions de dollars

Mesures de conformité et de sécurité des données

La conformité et les investissements en matière de sécurité des données pour l'exercice 2023 ont atteint 29,4 millions de dollars.

Mesure de sécurité	Coût
Infrastructure de cybersécurité	18,6 millions de dollars
Conformité réglementaire	10,8 millions de dollars

Liveramp Holdings, Inc. (rampe) - Modèle d'entreprise: Strots de revenus

Services de connectivité de données basés sur l'abonnement

Pour l'exercice 2023, Liveramp a déclaré un chiffre d'affaires total de 298,7 millions de dollars. La société propose des modèles d'abonnement à plusieurs niveaux pour les services de connectivité des données.

Niveau d'abonnement	Revenus annuels (2023)	Caractéristiques clés
Connectivité de base	87,5 millions de dollars	Intégration des données standard
Connectivité d'entreprise	156,2 millions de dollars	Correspondance avancée des données
Connectivité premium	55,0 millions de dollars	Solutions de données complètes

Frais de correspondance et de résolution des données par utilisation

Liveramp a généré 42,3 millions de dollars de revenus de correspondance des données par usage pour l'exercice 2023.

• Frais de correspondance moyen par record: 0,05 $
• Total des enregistrements traités: 845 millions
• Revenus de services de résolution des données: 18,6 millions de dollars

Licence de logiciel d'entreprise

Les licences de logiciels d'entreprise ont contribué 76,4 millions de dollars aux revenus de Liveramp en 2023.

Type de licence	Revenu	Nombre de clients
Licence d'entreprise standard	45,2 millions de dollars	237 clients
Licence avancée d'entreprise	31,2 millions de dollars	126 clients

Services professionnels et support de mise en œuvre

Les services professionnels ont généré 53,6 millions de dollars de revenus pour l'exercice 2023.

• Conseil de mise en œuvre: 28,3 millions de dollars
• Services de support technique: 15,7 millions de dollars
• Formation et intégration: 9,6 millions de dollars

Enrichissement des données et solutions de ciblage d'audience

Les solutions d'enrichissement des données ont produit 67,2 millions de dollars de revenus au cours de l'exercice 2023.

Type de solution	Revenu	Segment de marché
Ciblage du public B2B	38,5 millions de dollars	Marketing d'entreprise
Enrichissement de l'audience B2C	28,7 millions de dollars	Marketing des consommateurs

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients pay LiveRamp Holdings, Inc. for its services right now, late in 2025. It's all about secure data use and future-proofing identity in a world without third-party cookies.

Privacy-compliant, secure data collaboration via Data Clean Rooms.

LiveRamp Holdings, Inc. is recognized as a Leader in the IDC MarketScape for Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases for 2025. This collaboration platform is purpose-built for today's complex ecosystem, featuring a cloud-native architecture that enables secure, zero-copy collaboration across all major cloud platforms, including AWS, Azure, GCP, Snowflake, and Databricks. The value here is scale and security; the LiveRamp Clean Room connects to an extensive partner network of over 1,000 partners, including major publishers, retailers, and data providers. Plus, it offers native activation capabilities to more than 350 destinations.

Unified, de-duplicated cross-media measurement across all channels.

The platform helps you move past siloed reporting. Through its Cross-Media Intelligence solution, LiveRamp Holdings, Inc. enables de-duplicated, truly cross-media measurement via the Clean Room, powering unified reporting based on first-party data. This capability is key to proving marketing effectiveness. For context on the value delivered, a Forrester TEI study showed a 313% ROI for LiveRamp users. You can see the financial commitment clients are making, with Subscription net retention at 108% and platform net retention at 111% for the third quarter of fiscal year 2025.

Identity resolution that future-proofs marketing in a post-cookie ecosystem.

The core of this value is the durable RampID, which keeps resolution persistent without relying on inconsistent signals like cookies. LiveRamp Holdings, Inc. helps you reach consumers wherever they spend time, accessing connected audiences across 95% of the addressable digital audience in market. Recent enhancements show the precision you get; an update in October 2024 showed up to a 9% improvement in the accuracy of assigning emails to the dominant RampID. Furthermore, when records include email, the ability to recognize a consumer increased by 3.2%, potentially increasing addressable reach by 2%. On average, the system deterministically matches 2.5 devices to each input record in a file.

Enabling commerce media networks to monetize first-party data effectively.

LiveRamp Holdings, Inc. is actively building out new monetization avenues for first-party data holders. For example, in January 2025, the company announced a partnership with Mohegan to launch the industry's first casino media network. This allows brands to access Mohegan's rich first-party insights and measure campaigns across digital and on-premise channels like loyalty programs and kiosks. This focus on new data collaboration models is reflected in the company's financial performance, with Marketplace & Other revenue hitting $50 million in Q3 FY25, marking a 20% increase year-over-year.

High match rates and accuracy for first-party data onboarding.

Getting your existing data into the ecosystem accurately is step one. The value proposition here is the confidence in your data's portability and reach. The Identity Engine allows you to resolve and unify your first-party data within hours. This is supported by the high accuracy in matching, as noted earlier, with an average of 2.5 devices matched per input record. The overall financial health suggests this is working; Annual Recurring Revenue (ARR) reached $491 million as of Q3 FY25, up 10% year-over-year. Also, the number of customers with annualized subscription revenue exceeding $1 million grew to 125, up from 105 the prior year.

Metric Category	Key Data Point (Late 2025)	Source Context
Data Clean Room Network Size	Access to over 1,000 partners	IDC MarketScape Leader assessment
Data Clean Room Activation	Native activation to more than 350 destinations	LiveRamp Clean Room capability
Identity Resolution Accuracy Improvement	Up to 9% improvement in assigning emails to dominant RampID	October 2024 Identity Graph Enhancement
Identity Resolution Reach Increase	Addressable reach potentially increased by 2% with email data	October 2024 Identity Graph Enhancement
Average Device Match Rate	Deterministically match 2.5 devices per input record	LiveRamp Match Rate Documentation
Customer Loyalty/Retention (Q3 FY25)	Subscription net retention of 108%	Q3 FY25 Financial Results
Customer Value (Q3 FY25)	125 customers with >$1 million in ARR, up from 105 YoY	Q3 FY25 Financial Results

You see the value proposition translating directly into revenue streams; Subscription revenue was $146 million in Q3 FY25, representing a 10% increase. The overall momentum is clear, with GAAP gross margin at 72% and Non-GAAP gross margin at 74% for that quarter.

• IDC MarketScape Leader recognition for Data Clean Room Technology in 2025.
• Forrester TEI study showing a 313% ROI.
• Integration across major clouds: AWS, Azure, GCP, Databricks, and Snowflake.
• Q3 FY25 Total Revenue of $195 million, up 12% year-over-year.
• ARR reached $491 million, up 10% year-over-year (Q3 FY25).
• Net profit margins improved to 4.9% from 0.2% the prior year (as of Nov 2025 estimates).

If you're still relying on legacy identity methods, the risk of poor data quality rises. If onboarding takes 14+ days, churn risk rises.

Finance: draft 13-week cash view by Friday.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Customer Relationships

You're looking at how LiveRamp Holdings, Inc. nurtures its most valuable connections in late 2025. It's all about high-touch service for the biggest spenders and broad community engagement for everyone else.

Dedicated account management focuses on the top tier of the customer base. As of the end of fiscal year 2025 (March 31, 2025), LiveRamp Holdings, Inc. served exactly 128 customers whose annualized subscription revenue exceeded $1 million. This was an increase from 115 customers in the prior year period. The aggregate subscription revenue from this high-value group grew by 13% in FY2025, outpacing overall subscription revenue growth. This group represents a critical anchor for the business model.

The annual customer conference, RampUp, serves as a major community touchpoint and education forum. For the RampUp 2025 event, LiveRamp Holdings, Inc. brought together nearly 2,500 attendees. The commercial team used this event to host over 500 meetings with customers and partners. The programming included over 40 panels and presentations featuring 110 speakers from major brands.

LiveRamp Holdings, Inc. supports customer value realization through varied engagement models. The self-service and turnkey partnership models are scaled through the Data Collaboration Network, which connects over 900 leading advertisers, platforms, publishers, data providers, and commerce media networks. A commissioned Forrester Consulting study released in June 2025 quantified the value for a composite organization using the platform, showing a 313% return on investment over three years, with a payback period of less than 6 months. This speaks directly to accelerated value realization.

For complex needs, professional services are available. While specific revenue figures for this segment aren't broken out separately from Marketplace & Other revenue, these services help customers with complex data integration and custom solutions, supporting the platform's adoption.

The commitment to continuous improvement is evident in platform updates. A key rollout highlighted at RampUp 2025 was Cross-Media Intelligence, a capability enabling unified, de-duplicated reporting across screens and platforms. Furthermore, the Q1 2026 earnings call in August 2025 confirmed the advancement of key growth initiatives including Cross-Media Intelligence, Commerce Media, and CTV.

Here's a quick look at the scale of the high-value customer base over recent reporting periods:

Metric	Q1 Fiscal 2025 (Ended Dec 31, 2024)	Q3 Fiscal 2025 (Ended Dec 31, 2024)	Q4 Fiscal 2025 (Ended Mar 31, 2025)	Q1 Fiscal 2026 (Ended Jun 30, 2025)
Customers >$1M ARR	115	125	128	127
Direct Subscription Customers	900	865	840	835
Subscription Net Retention	105%	108%	104%	104%

The relationship strategy emphasizes both deep engagement and broad ecosystem reach:

• Dedicated support for 128 customers with >$1M Annual Recurring Revenue (ARR).
• Annual conference, RampUp 2025, hosted nearly 2,500 attendees.
• Over 500 customer and partner meetings held during RampUp 2025.
• Data Collaboration Network includes over 900 leading partners.
• Forrester study showed a 313% ROI with a payback under 6 months.
• New feature rollout: Cross-Media Intelligence debuted at RampUp 2025.

If onboarding for new enterprise clients takes longer than the expected 14+ days, churn risk rises, so the professional services team needs clear SLAs.

Finance: draft 13-week cash view by Friday.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Channels

Direct Enterprise Sales team focused on large brands and media owners.

The direct sales force focuses on securing and expanding relationships with major advertisers and media owners, which is critical given that Subscription revenue was $569 million, making up 76% of the total Fiscal Year 2025 revenue of $746 million. LiveRamp Holdings, Inc. ended Fiscal Year 2025 with 128 customers whose annualized subscription revenue exceeded $1 million, an increase from 115 in the prior year. The ten largest customers represented approximately 25% of total revenues for the twelve months ended March 31, 2025. For the first quarter of Fiscal Year 2026, the company reported 127 customers with annualized subscription revenue exceeding $1 million, and maintained 835 direct customers worldwide. The Marketplace & Other revenue stream, which includes activation and data monetization, grew 21% in Fiscal Year 2025 to reach $177 million.

The LiveRamp Data Collaboration Platform itself, acting as a network channel.

The platform functions as the core channel, scaling through connectivity. LiveRamp Holdings, Inc. states its Data Collaboration Network has unparalleled scale, neutrality, interoperability, and connectivity, with over 900 leading advertisers, data platforms, publishers, data providers, and commerce media networks as of late 2025. The platform's reach is significant, allowing users to reach more than 95% of the addressable digital audience in market. The network expansion is supported by continuous product enhancements, including the addition of 25+ new destinations and integrations as of October 2025. The platform's value proposition is underscored by a commissioned study showing a 313% return on investment over three years for composite organizations using the platform.

• Data Collaboration Network scale: Over 900 participants (advertisers, platforms, publishers, providers).
• Audience reach: Over 95% of the addressable digital audience in market.
• New Ecosystem Connections (Oct 2025): 25+ new destinations and integrations.
• Cloud Platform Integration: Integrates with all major cloud platforms (AWS, Azure, GCP, Databricks, and Snowflake).

Channel sales through cloud partners and systems integrators.

Channel sales are a key focus for expanding reach beyond direct sales, particularly with major technology providers. LiveRamp Holdings, Inc. is actively expanding channel sales with customer data platforms, public cloud providers, cloud data warehouses, marketing clouds, and global systems integrators. The global network scale shows 500+ ecosystem partners, which explicitly includes Google, Meta, Amazon, and Microsoft. Furthermore, an IDC MarketScape assessment noted access to over 1,000 partners, including major publishers, retailers, platforms, and data providers, as a strength. The company also serves thousands of additional customers through reseller partnerships, in addition to its 835 direct customers as of Q1 FY26.

LiveRamp Data Marketplace for third-party data discovery and activation.

The Data Marketplace is a direct revenue channel, falling under Marketplace & Other revenue, which reached $177 million in Fiscal Year 2025. This marketplace connects data sellers' audience data across the ecosystem, facilitating transactions between data sellers and buyers across hundreds of marketing platforms. In Q3 FY2025, the network included over 200 ad tech platforms participating in the ecosystem. The platform has enhanced discovery with AI-assisted search, allowing buyers to use natural language to find relevant third-party data segments. The growth in this segment is notable, with Q1 FY2026 Marketplace & Other revenue hitting $46.4 million, a 12.8% year-over-year increase.

Industry events and thought leadership content.

While specific event spending or attendance numbers aren't provided, the company's strategic communications highlight its role in shaping industry standards and product launches, which drive channel engagement. For instance, the company announced a partnership with Mohegan in January 2025 to launch an industry-first casino media network. LiveRamp Holdings, Inc. was named a Leader in the 2025 IDC MarketScape for Data Clean Room Technology. The company also highlighted its participation in Snowflake's 2025 Modern Marketing Stack Report, where it was named a leader, validating its solutions on that cloud platform.

Metric	Value (End FY2025 / Latest Reported)	Context
FY2025 Total Revenue	$746 million	Fiscal Year 2025 total revenue
FY2025 Subscription Revenue	$569 million	Fiscal Year 2025 subscription revenue
FY2025 Marketplace & Other Revenue	$177 million	Fiscal Year 2025 Marketplace & Other revenue
Customers with ARR > $1M	128	As of March 31, 2025
Direct Subscription Customers	840	As of March 31, 2025
Ecosystem Partners (Global Network)	500+	Including Google, Meta, Amazon, Microsoft
Data Clean Room Partners (IDC)	Over 1,000	Identified by IDC MarketScape
Q1 FY2026 Total Revenue	$194.8 million	Quarter ended June 30, 2025

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Customer Segments

You're looking at the core of LiveRamp Holdings, Inc.'s (RAMP) value exchange, which is built around connecting disparate parts of the digital advertising and marketing ecosystem. The customer segments are not just names; they represent the nodes in the Data Collaboration Network that generate the platform's recurring revenue.

The company's focus is heavily weighted toward large, data-rich organizations that need interoperable identity resolution to function in a privacy-centric world. This is evident in the growth of their top-tier clients. As of the end of fiscal year 2025 (March 31, 2025), LiveRamp Holdings, Inc. had reached a new high of 128 customers whose annualized subscription revenue exceeded $1 million, up 11% from the prior year. Overall, the company served 840 direct subscription customers at that same date. By the end of the first quarter of fiscal 2026 (June 30, 2025), this $1M+ customer count was reported at 127.

Here is a breakdown of the key customer segments that drive the $569 million in Subscription Revenue LiveRamp Holdings, Inc. generated in fiscal year 2025.

Customer Segment	Primary Need Addressed	Key Metric/Data Point (as of FYE March 31, 2025)
Large Enterprise Advertisers and Brands	Addressable reach, cross-media measurement, and first-party data activation.	128 customers with over $1 million in annualized subscription revenue.
Media Owners and Publishers	Monetizing inventory securely and providing addressable inventory without third-party cookies.	Subscription revenue growth of 11% year-over-year for FY2025.
Retailers building commerce media networks	Scaling retail media capabilities and connecting first-party transaction data with marketing efforts.	Marketplace & Other Revenue grew 21% year-over-year for FY2025.
Data Providers	Secure distribution and activation of audience segments across the network.	Total FY2025 Revenue was $746 million.
Technology Platforms (DSPs, CDPs, Measurement Vendors)	Identity resolution and interoperability to connect their services to a neutral, scaled network.	Platform net retention was 106% in Q4 FY2025.

The Large Enterprise Advertisers and Brands segment is critical; their aggregate subscription revenue grew by 13% in FY2025, outpacing the overall subscription revenue growth of 11%. This group includes major players, with leaders from over 110 companies presenting at their RampUp conference in February 2025.

The platform's value proposition is reinforced by its network effect, which LiveRamp Holdings, Inc. aims to grow by adding more nodes and enhancing the connections between them. This strategy directly serves the needs of Media Owners and Publishers, as well as Technology Platforms, by increasing the utility of their own data assets within the neutral environment.

For Retailers, the growth in Marketplace & Other revenue, which hit $177 million in FY2025, suggests strong adoption of services related to commerce media and data activation outside of the core subscription contracts.

You've got to keep an eye on the direct customer count, though. While the high-value customer count grew, the total number of direct subscription customers actually decreased to 840 as of March 31, 2025, from 900 the prior year, as smaller accounts churned or moved to reseller arrangements. That's a key trade-off to watch: quality over sheer quantity of logos. Finance: draft 13-week cash view by Friday.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive LiveRamp Holdings, Inc.'s operational spend for the fiscal year ended March 31, 2025. Understanding where the money goes is key to assessing their path to profitability.

Cost of Revenue (CoR), which represents the direct costs to deliver the platform and services, totaled approximately $216 million for fiscal year 2025. This figure is derived from total revenue of $746 million and a GAAP gross profit of $530 million, resulting in a GAAP gross margin of 71% for the full year.

The components driving this cost include infrastructure and services. Specifically, cloud infrastructure costs within gross margin increased by $20.9 million year-over-year, largely due to increased customer usage. Also impacting CoR were services costs, which rose by $8.5 million due to higher headcount and contingent workers, plus an increase in intangible asset amortization of $5.6 million related to the Habu acquisition.

LiveRamp Holdings, Inc. continues to make significant investment in Research and Development (R&D) to keep the platform innovative. For the twelve months ended March 31, 2025, R&D expense was $176.7 million. That spend represented 23.7% of total revenues for the year. The increase in R&D expense year-over-year was primarily driven by several factors:

• Stock-based compensation expense, which increased by $14.5 million.
• Headcount-related expenses, which increased by $8.5 million.
• Cloud R&D hosting expenses, which increased by $2.4 million.

Sales and Marketing (S&M) expenses are substantial, reflecting the push to drive network growth and secure enterprise adoption. S&M expense for fiscal 2025 reached $213.1 million. This is a clear indicator of the investment required to expand the customer base, even as the number of direct subscription customers slightly decreased year-over-year to 840 by March 31, 2025.

General and Administrative (G&A) costs cover corporate overhead and compliance needs, which are critical in the data space. G&A expenses for the full fiscal year 2025 amounted to $126.5 million. This represents a 15% increase compared to the prior fiscal year.

Here's a quick look at the operating expense breakdown for the full fiscal year ended March 31, 2025, in thousands of U.S. dollars:

Expense Category	FY2025 Amount (in thousands)	FY2024 Amount (in thousands)	Year-over-Year Change Percentage
Research and Development	$176,668	$151,201	17%
Sales and Marketing	$213,106	$195,693	9%
General and Administrative	$126,499	$110,166	15%
Total Operating Expenses	$524,266	$468,768	12%

The total operating expenses for LiveRamp Holdings, Inc. in fiscal 2025 were $524.3 million. You can see the S&M spend is the largest component of the operating expenses, followed closely by R&D. These figures show where the company is placing its bets: platform innovation and market presence.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Revenue Streams

You're looking at how LiveRamp Holdings, Inc. actually brings in the money, which is key for any financial assessment. Honestly, their revenue structure is built around making their Data Collaboration Platform sticky and essential for their clients' data operations. The numbers for fiscal year 2025 show a clear preference for recurring income.

For the full fiscal year 2025, LiveRamp Holdings, Inc. posted total revenue of $746 million, which was a 13% increase over the prior year. This top-line performance is heavily weighted toward the predictable side of the ledger.

The revenue streams are cleanly divided into two main buckets, which you can see laid out here:

Revenue Stream	FY 2025 Amount (Millions USD)	YoY Growth (FY25 vs FY24)	FY25 Percentage of Total Revenue
Subscription Revenue	$569 million	11%	76%
Marketplace & Other Revenue	$177 million	21%	24%

The Subscription Revenue, totaling $569 million in fiscal year 2025, is the bedrock. This revenue is primarily generated through fixed subscription fees for access to the Data Collaboration Platform and the core RampID identity resolution service. These fees are typically charged annually and are scaled based on the volume of data input records and the number of connection points a client needs across the ecosystem. To be fair, even within this recurring bucket, there's a variable component; usage-based subscription revenue accounted for 15% of total subscription revenue in fiscal year 2025, showing that platform utilization drives some incremental, though still recurring, income.

The Marketplace & Other Revenue stream, which hit $177 million in fiscal year 2025, is where the transactional and data exchange activity gets recognized. This is where LiveRamp Holdings, Inc. monetizes the data flowing through its Data Marketplace, which connects data sellers with buyers across its network of over 500 partners. This revenue comes from a few key mechanisms:

• Revenue from data transactions within the Data Marketplace.
• Usage-based fees from data activation and measurement services outside the core subscription.
• Revenue-sharing agreements with data sellers for segment syndication.

The structure of the Marketplace revenue is quite nuanced, reflecting different ways data is transacted. For instance, data sellers can utilize several pricing models for segment distribution:

• Programmatic Standard: Often involves a Fixed Cost Per Mille (CPM) for targeting use cases.
• Advertiser Direct: Segments distributed to platforms like Facebook, X, LinkedIn, Snapchat, and TikTok are billed at a Percentage of Media entered.
• Flat Fee Deals: There's growing demand for monthly flat-fee pricing for advanced use cases like measurement or analytics, with examples showing deals structured around a $10,000 monthly fee for a one-year contract.

The stickiness of the subscription model is evident when you look at customer commitment. At the end of fiscal year 2025, LiveRamp Holdings, Inc. had 128 customers whose annualized subscription revenue exceeded $1 million, up from 115 the prior year. Furthermore, the fourth quarter annualized recurring revenue (ARR), which is the last month of the quarter's fixed subscription revenue annualized, stood at $504 million, up 8% year-over-year. Finance: draft the Q1 FY26 revenue forecast sensitivity analysis by next Tuesday.