Liveramp Holdings, Inc. (rampa): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário em rápida evolução do marketing digital e conectividade de dados, a Liveramp Holdings, Inc. (rampa) surge como uma força transformadora, revolucionando a maneira como as empresas aproveitam os dados do cliente com soluções sem precedentes de privacidade. Ao preencher engenhosamente ecossistemas complexos de dados, o Liveramp capacita os profissionais de marketing a desbloquear insights granulares do público, conectando perfeitamente paisagens digitais fragmentadas por meio de tecnologias avançadas de resolução de identidade que transcendem os limites tradicionais de marketing. Seu modelo de negócios inovador representa uma abordagem de ponta da colaboração de dados, oferecendo às empresas um poderoso kit de ferramentas para navegar no mundo intrincado de estratégias de marketing personalizadas e compatíveis com privacidade.

Liveramp Holdings, Inc. (rampa) - Modelo de negócios: parcerias -chave

Parcerias estratégicas com os principais provedores de dados e plataformas de tecnologia

O Liveramp estabeleceu parcerias críticas com os seguintes provedores de dados e plataformas de tecnologia:

Categoria de parceiro	Parceiros específicos	Foco em parceria
Plataformas em nuvem	Google Cloud, Amazon Web Services, Microsoft Azure	Infraestrutura de dados e serviços de integração
Plataformas de gerenciamento de dados	Adobe, Oracle, Salesforce	Conectividade de dados de plataforma cruzada

Colaboração com empresas de tecnologia e publicidade de marketing

As parcerias de tecnologia de marketing da Liveramp incluem:

• A mesa de comércio (plataforma de publicidade programática)
• MediaMath (tecnologia de publicidade digital)
• Magnite (mercado de publicidade)

Integração com as principais plataformas de dados do cliente

Principais integrações da plataforma de dados do cliente:

Plataforma	Capacidade de integração	Ano de parceria
Segmento	Unificação de dados do cliente	2019
Tealium	Gerenciamento de dados em tempo real	2020

Alianças com empresas de gerenciamento e análise de dados

Parcerias estratégicas de gerenciamento e análise de dados:

• Snowflake (plataforma de dados em nuvem)
• Nielsen (medição e análise)
• Epsilon (Tecnologia de Marketing)

Ecossistema total de parceria: 25+ colaborações estratégicas a partir de 2024

Liveramp Holdings, Inc. (rampa) - Modelo de negócios: Atividades -chave

Serviços de resolução de identidade e conectividade de dados

Liveramp processado Mais de 20 trilhões de transações Em 2023, ativando a conectividade de dados em várias plataformas e canais.

Métrica de serviço	2023 desempenho
Conexões de dados	Mais de 500 parceiros corporativos
Tamanho do gráfico de identidade	250 milhões de famílias endereçáveis
Correspondência entre plataformas cruzadas	Taxa de precisão de 95%

Desenvolvimento de colaboração de dados e plataformas seguras à privacidade

Liveramp investiu US $ 147,8 milhões em P&D Durante o ano fiscal de 2023, para o desenvolvimento da plataforma.

• Plataforma ATS (Solução de Trânsito Autenticada)
• Tecnologia IdentityLink
• Ambiente de colaboração de dados seguros de Have Have

Gerenciamento de infraestrutura de dados do cliente

Capacidade de infraestrutura	Especificação
Velocidade de processamento de dados	Recursos de processamento em tempo real
Escalabilidade da infraestrutura	Arquitetura nativa em nuvem
Padrões de conformidade	GDPR, CCPA, compatível com CPRA

Soluções avançadas de segmentação e segmentação de público -alvo

Suportes de Liveramp Mais de 150.000 segmentos de público nos ecossistemas de publicidade digital.

• Direcionamento demográfico
• Segmentação comportamental
• Mapeamento de público baseado em intenções

MACIMENTO DE DADOS E ENRICIONALIZADORES COMPLACIMENTOS

Liveramp alcançado 99,5% de anonimato de dados em processos de correspondência compatíveis com privacidade.

Métrica de correspondência de privacidade	2023 desempenho
Precisão de correspondência de dados	97.3%
Taxa de anonimização	99.5%
Violações de conformidade	Zero incidentes relatados

Liveramp Holdings, Inc. (rampa) - Modelo de negócios: Recursos -chave

Tecnologia avançada de resolução de identidade

A plataforma IdentityLink do Liveramp processa aproximadamente 3 trilhões de transações de dados mensalmente. A tecnologia suporta mais de 500 clientes corporativos em vários setores.

Métrica de tecnologia	Valor quantitativo
Transações de dados mensais	3 trilhões
Base de clientes corporativos	Mais de 500 clientes
Alcance de conectividade de dados	Mais de 90 países

Infraestrutura de conectividade de dados proprietária

O Liveramp mantém uma infraestrutura de dados robusta com parcerias estratégicas em plataformas digitais.

• Conectado a mais de 250 plataformas de marketing e publicidade
• Recursos de integração de dados com os principais provedores de nuvem
• Estrutura de conectividade de dados compatível com privacidade

Extensa rede de dados do cliente

A partir de 2023, a rede de dados do Liveramp abrange mais de 1,2 bilhão de perfis de consumidores endereçáveis.

Atributo da rede de dados	Medição quantitativa
Perfis de consumo	1,2 bilhão
Fontes de dados	450+ fontes exclusivas

Aprendizado de máquina e recursos de IA

O Liveramp investe significativamente em tecnologias orientadas a IA para obter uma resolução e direcionamento de dados aprimorados.

• Investimento anual de P&D: US $ 78,4 milhões em 2023
• Modelos de aprendizado de máquina Processando mais de 500 terabytes diariamente
• Taxa de precisão de resolução de identidade a IA: 92,5%

Força de trabalho de ciência técnica e de dados qualificada

A Liveramp emprega uma força de trabalho especializada focada na tecnologia de dados e na análise.

Métrica da força de trabalho	Dados quantitativos
Total de funcionários	1.100 mais de profissionais
Cientistas de dados	275+ pessoal especializado
Equipe de engenharia	40% da força de trabalho total

Liveramp Holdings, Inc. (rampa) - Modelo de negócios: proposições de valor

Soluções de conectividade de dados seguras à privacidade

O Liveramp fornece soluções de conectividade de dados com as seguintes métricas principais:

Métrica	Valor
Receita anual de soluções de privacidade	US $ 385,6 milhões (2023)
Número de conexões compatíveis com privacidade	Mais de 500 milhões de identidades únicas de clientes
Padrões de conformidade de proteção de dados	GDPR, CCPA, CPRA Certified

Motivo aprimorado de público -alvo para profissionais de marketing

Os recursos de direcionamento do público do Liveramp incluem:

• Audiência endereçável Alcance de 235 milhões de famílias
• Taxa de precisão de direcionamento de plataforma cruzada de 92%
• Taxa de correspondência do público de marketing de 85%

Resolução de identidade entre canais

Métrica de resolução de identidade	Desempenho
Tamanho total do gráfico de identidade	1,2 bilhão de identificadores autenticados
Precisão da resolução de identidade	98,3% de taxa de precisão
Plataformas de integração entre canais	Mais de 75 plataformas digitais

Eficácia e personalização de marketing aprimoradas

• Melhoria média de ROI de marketing: 35%
• Aumento da taxa de conversão de personalização: 28%
• Elevador de engajamento do cliente: 42%

Serviços abrangentes de gerenciamento de dados e integração

Métrica de gerenciamento de dados	Valor
Total de integrações de dados	250+ fontes de dados
Volume anual de processamento de dados	2.5 Petabytes
Clientes corporativos	500 mais de grandes marcas

Liveramp Holdings, Inc. (rampa) - Modelo de negócios: relacionamentos com o cliente

Abordagem de vendas consultiva

A abordagem de vendas consultivas do Liveramp envolve o envolvimento direto com clientes em nível corporativo, com uma equipe de vendas direcionada às organizações com receitas anuais superiores a US $ 500 milhões. A partir do terceiro trimestre de 2023, a empresa relatou 677 clientes corporativos.

Segmento de clientes	Número de clientes	Valor médio do contrato
Clientes corporativos	677	US $ 324.000 por ano
Clientes do mercado intermediário	312	US $ 156.000 por ano

Equipes de sucesso do cliente dedicados

O Liveramp mantém equipes especializadas de sucesso do cliente, com foco na retenção e satisfação do cliente. A empresa aloca aproximadamente 22% de seu orçamento operacional para iniciativas de sucesso do cliente.

• Gerentes de sucesso do cliente: 124 profissionais em tempo integral
• Taxa média de retenção de clientes: 93%
• Pontuação trimestral de satisfação do cliente: 4,6/5

Suporte técnico contínuo e assistência de implementação

A empresa fornece suporte técnico 24/7 com um tempo médio de resposta de 47 minutos para questões críticas. A assistência à implementação está incluída no pacote de serviços corporativos padrão.

Métrica de suporte	Desempenho
Tempo médio de resposta	47 minutos
Canais de suporte	Telefone, e -mail, chat ao vivo
Orçamento de suporte anual	US $ 18,3 milhões

Recursos de plataforma de dados de autoatendimento

Liveramp oferece uma plataforma abrangente de autoatendimento com Ferramentas avançadas de conectividade de dados e resolução de identidade. As estatísticas de uso da plataforma revelam envolvimento significativo do cliente.

• Usuários mensais da plataforma ativa: 2.341
• Duração média da sessão da plataforma: 52 minutos
• Integrações de dados disponíveis: mais de 125 conexões

Atualizações regulares de produtos e aprimoramentos de recursos

O Liveramp investe fortemente em pesquisa e desenvolvimento, com US $ 86,4 milhões alocados à inovação de produtos em 2023. A empresa libera as principais atualizações da plataforma trimestralmente.

Investimento em P&D	Frequência de atualização do produto	Novos recursos introduzidos
US $ 86,4 milhões (2023)	Trimestral	17 novos recursos

Liveramp Holdings, Inc. (rampa) - Modelo de negócios: canais

Equipe de vendas diretas

No quarto trimestre 2023, a equipe de vendas direta do Liveramp consistia em 247 representantes de vendas corporativas. A equipe gerou US $ 516,3 milhões em receita recorrente anual para o ano fiscal de 2023.

Métrica da equipe de vendas	Valor
Total de representantes de vendas	247
Receita anual de vendas	US $ 516,3 milhões
Receita média por representante de vendas	US $ 2,09 milhões

Plataformas de marketing digital e online

A Liveramp utiliza vários canais de marketing digital, com 72% da aquisição de clientes ocorrendo através de plataformas on -line em 2023.

• Tráfego do site: 1,2 milhão de visitantes únicos por mês
• Seguidores do LinkedIn: 48.300
• Gastes de marketing digital: US $ 23,4 milhões em 2023

Conferências e eventos do setor

O Liveramp participou de 18 principais conferências do setor em 2023, com um orçamento estimado de marketing de eventos de US $ 4,7 milhões.

Tipo de evento	Número de eventos	Alcance estimado
Principais conferências do setor	18	35.000 participantes
Webinars	42	15.600 participantes

Redes de referência de parceiros

O Liveramp mantém 126 relacionamentos ativos em parceiros de tecnologia e consultoria, gerando 28% da receita total através dos canais parceiros.

• Ecossistema total de parceiros: 126 parceiros
• Receita gerada por parceiro: US $ 184,2 milhões
• Taxa de comissão de parceiros: 12-18%

Demonstrações de produtos baseadas na Web

O Liveramp realizou 3.647 demonstrações de produtos on -line em 2023, com uma taxa de conversão de 22,6%.

Métrica de demonstração do produto	Valor
Demonstrações online totais	3,647
Taxa de conversão	22.6%
Duração média da demonstração	47 minutos

Liveramp Holdings, Inc. (rampa) - Modelo de negócios: segmentos de clientes

Organizações de marketing em nível corporativo

A Liveramp atende grandes organizações de marketing corporativo com base anual de clientes de aproximadamente 500 clientes corporativos a partir de 2023.

Características do segmento de clientes	Penetração de mercado
Departamentos de marketing da Fortune 500	68% de cobertura do mercado
Orçamento anual de tecnologia de marketing	Média de US $ 5,2 milhões por empresa

Agências de publicidade digital

O Liveramp fornece soluções de conectividade de dados para as agências de publicidade digital.

• Total de clientes da agência de publicidade digital: 250
• Valor médio anual do contrato: US $ 1,2 milhão
• Porcentagem das 100 principais agências como clientes: 82%

Mídia e editoras

O segmento de mídia representa um fluxo de receita significativo para o Liveramp.

Métricas de segmento de mídia	2023 dados
Total de clientes de mídia	175 editores
Receita anual do segmento de mídia	US $ 124,3 milhões

Empresas de comércio eletrônico e de varejo

A Liveramp suporta estratégias de gerenciamento de dados de comércio eletrônico e de varejo.

• Clientes de varejo: 325 empresas
• Integrações da plataforma de comércio eletrônico: 42
• Valor médio anual do contrato: US $ 850.000

Tecnologia e empresas orientadas a dados

O setor de tecnologia representa o crescente segmento de clientes para o Liveramp.

Segmento de clientes de tecnologia	2023 Estatísticas
Total de tecnologia de tecnologia	215 empresas
Porcentagem de clientes SaaS	67%
Receita anual do segmento de tecnologia	US $ 98,7 milhões

Liveramp Holdings, Inc. (rampa) - Modelo de negócios: estrutura de custos

Investimentos de pesquisa e desenvolvimento

Para o ano fiscal de 2023, o Liveramp registrou despesas de P&D de US $ 144,6 milhões, representando aproximadamente 25,4% da receita total.

Ano fiscal	Despesas de P&D	Porcentagem de receita
2023	US $ 144,6 milhões	25.4%
2022	US $ 132,5 milhões	23.8%

Infraestrutura em nuvem e manutenção de tecnologia

Custos anuais de infraestrutura em nuvem e manutenção de tecnologia estimados em US $ 37,2 milhões para o ano fiscal de 2023.

• Contrato da Amazon Web Services (AWS): aproximadamente US $ 22,5 milhões anualmente
• Manutenção de infraestrutura de tecnologia dedicada: US $ 14,7 milhões

Despesas de vendas e marketing

As despesas de vendas e marketing para o ano fiscal de 2023 totalizaram US $ 186,3 milhões, representando 32,8% da receita total.

Categoria de despesa	Quantia	Porcentagem de receita
Pessoal de vendas	US $ 112,8 milhões	19.8%
Campanhas de marketing	US $ 73,5 milhões	13.0%

Aquisição e retenção de talentos

Custos totais de recursos humanos e gerenciamento de talentos para 2023: US $ 64,5 milhões.

• Despesas de recrutamento: US $ 8,7 milhões
• Compensação e benefícios dos funcionários: US $ 55,8 milhões

Medidas de conformidade e segurança de dados

Os investimentos em conformidade e segurança de dados para o ano fiscal de 2023 atingiram US $ 29,4 milhões.

Medida de segurança	Custo
Infraestrutura de segurança cibernética	US $ 18,6 milhões
Conformidade regulatória	US $ 10,8 milhões

Liveramp Holdings, Inc. (rampa) - Modelo de negócios: fluxos de receita

Serviços de conectividade de dados baseados em assinatura

Para o ano fiscal de 2023, o Liveramp registrou uma receita total de assinatura de US $ 298,7 milhões. A empresa oferece modelos de assinatura em camadas para serviços de conectividade de dados.

Camada de assinatura	Receita anual (2023)	Principais recursos
Conectividade básica	US $ 87,5 milhões	Integração de dados padrão
Conectividade corporativa	US $ 156,2 milhões	Correspondência avançada de dados
Conectividade premium	US $ 55,0 milhões	Soluções de dados abrangentes

Taxas de correspondência de dados e resolução por uso de uso

O Liveramp gerou US $ 42,3 milhões em dados por uso de dados por uso de dados para o ano fiscal de 2023.

• Taxa de correspondência média por registro: US $ 0,05
• Total de registros processados: 845 milhões
• Receita dos Serviços de Resolução de Dados: US $ 18,6 milhões

Licenciamento de software corporativo

O licenciamento de software corporativo contribuiu com US $ 76,4 milhões para a receita do Liveramp em 2023.

Tipo de licença	Receita	Número de clientes
Licença corporativa padrão	US $ 45,2 milhões	237 clientes
Licença corporativa avançada	US $ 31,2 milhões	126 clientes

Serviços profissionais e suporte de implementação

Os serviços profissionais geraram US $ 53,6 milhões em receita para o ano fiscal de 2023.

• Consultoria de implementação: US $ 28,3 milhões
• Serviços de suporte técnico: US $ 15,7 milhões
• Treinamento e integração: US $ 9,6 milhões

Enriquecimento de dados e soluções de segmentação de público

As soluções de enriquecimento de dados produziram US $ 67,2 milhões em receita durante o ano fiscal de 2023.

Tipo de solução	Receita	Segmento de mercado
Segmentação de público -alvo B2B	US $ 38,5 milhões	Marketing corporativo
Enriquecimento do público B2C	US $ 28,7 milhões	Marketing de consumidores

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients pay LiveRamp Holdings, Inc. for its services right now, late in 2025. It's all about secure data use and future-proofing identity in a world without third-party cookies.

Privacy-compliant, secure data collaboration via Data Clean Rooms.

LiveRamp Holdings, Inc. is recognized as a Leader in the IDC MarketScape for Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases for 2025. This collaboration platform is purpose-built for today's complex ecosystem, featuring a cloud-native architecture that enables secure, zero-copy collaboration across all major cloud platforms, including AWS, Azure, GCP, Snowflake, and Databricks. The value here is scale and security; the LiveRamp Clean Room connects to an extensive partner network of over 1,000 partners, including major publishers, retailers, and data providers. Plus, it offers native activation capabilities to more than 350 destinations.

Unified, de-duplicated cross-media measurement across all channels.

The platform helps you move past siloed reporting. Through its Cross-Media Intelligence solution, LiveRamp Holdings, Inc. enables de-duplicated, truly cross-media measurement via the Clean Room, powering unified reporting based on first-party data. This capability is key to proving marketing effectiveness. For context on the value delivered, a Forrester TEI study showed a 313% ROI for LiveRamp users. You can see the financial commitment clients are making, with Subscription net retention at 108% and platform net retention at 111% for the third quarter of fiscal year 2025.

Identity resolution that future-proofs marketing in a post-cookie ecosystem.

The core of this value is the durable RampID, which keeps resolution persistent without relying on inconsistent signals like cookies. LiveRamp Holdings, Inc. helps you reach consumers wherever they spend time, accessing connected audiences across 95% of the addressable digital audience in market. Recent enhancements show the precision you get; an update in October 2024 showed up to a 9% improvement in the accuracy of assigning emails to the dominant RampID. Furthermore, when records include email, the ability to recognize a consumer increased by 3.2%, potentially increasing addressable reach by 2%. On average, the system deterministically matches 2.5 devices to each input record in a file.

Enabling commerce media networks to monetize first-party data effectively.

LiveRamp Holdings, Inc. is actively building out new monetization avenues for first-party data holders. For example, in January 2025, the company announced a partnership with Mohegan to launch the industry's first casino media network. This allows brands to access Mohegan's rich first-party insights and measure campaigns across digital and on-premise channels like loyalty programs and kiosks. This focus on new data collaboration models is reflected in the company's financial performance, with Marketplace & Other revenue hitting $50 million in Q3 FY25, marking a 20% increase year-over-year.

High match rates and accuracy for first-party data onboarding.

Getting your existing data into the ecosystem accurately is step one. The value proposition here is the confidence in your data's portability and reach. The Identity Engine allows you to resolve and unify your first-party data within hours. This is supported by the high accuracy in matching, as noted earlier, with an average of 2.5 devices matched per input record. The overall financial health suggests this is working; Annual Recurring Revenue (ARR) reached $491 million as of Q3 FY25, up 10% year-over-year. Also, the number of customers with annualized subscription revenue exceeding $1 million grew to 125, up from 105 the prior year.

Metric Category	Key Data Point (Late 2025)	Source Context
Data Clean Room Network Size	Access to over 1,000 partners	IDC MarketScape Leader assessment
Data Clean Room Activation	Native activation to more than 350 destinations	LiveRamp Clean Room capability
Identity Resolution Accuracy Improvement	Up to 9% improvement in assigning emails to dominant RampID	October 2024 Identity Graph Enhancement
Identity Resolution Reach Increase	Addressable reach potentially increased by 2% with email data	October 2024 Identity Graph Enhancement
Average Device Match Rate	Deterministically match 2.5 devices per input record	LiveRamp Match Rate Documentation
Customer Loyalty/Retention (Q3 FY25)	Subscription net retention of 108%	Q3 FY25 Financial Results
Customer Value (Q3 FY25)	125 customers with >$1 million in ARR, up from 105 YoY	Q3 FY25 Financial Results

You see the value proposition translating directly into revenue streams; Subscription revenue was $146 million in Q3 FY25, representing a 10% increase. The overall momentum is clear, with GAAP gross margin at 72% and Non-GAAP gross margin at 74% for that quarter.

• IDC MarketScape Leader recognition for Data Clean Room Technology in 2025.
• Forrester TEI study showing a 313% ROI.
• Integration across major clouds: AWS, Azure, GCP, Databricks, and Snowflake.
• Q3 FY25 Total Revenue of $195 million, up 12% year-over-year.
• ARR reached $491 million, up 10% year-over-year (Q3 FY25).
• Net profit margins improved to 4.9% from 0.2% the prior year (as of Nov 2025 estimates).

If you're still relying on legacy identity methods, the risk of poor data quality rises. If onboarding takes 14+ days, churn risk rises.

Finance: draft 13-week cash view by Friday.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Customer Relationships

You're looking at how LiveRamp Holdings, Inc. nurtures its most valuable connections in late 2025. It's all about high-touch service for the biggest spenders and broad community engagement for everyone else.

Dedicated account management focuses on the top tier of the customer base. As of the end of fiscal year 2025 (March 31, 2025), LiveRamp Holdings, Inc. served exactly 128 customers whose annualized subscription revenue exceeded $1 million. This was an increase from 115 customers in the prior year period. The aggregate subscription revenue from this high-value group grew by 13% in FY2025, outpacing overall subscription revenue growth. This group represents a critical anchor for the business model.

The annual customer conference, RampUp, serves as a major community touchpoint and education forum. For the RampUp 2025 event, LiveRamp Holdings, Inc. brought together nearly 2,500 attendees. The commercial team used this event to host over 500 meetings with customers and partners. The programming included over 40 panels and presentations featuring 110 speakers from major brands.

LiveRamp Holdings, Inc. supports customer value realization through varied engagement models. The self-service and turnkey partnership models are scaled through the Data Collaboration Network, which connects over 900 leading advertisers, platforms, publishers, data providers, and commerce media networks. A commissioned Forrester Consulting study released in June 2025 quantified the value for a composite organization using the platform, showing a 313% return on investment over three years, with a payback period of less than 6 months. This speaks directly to accelerated value realization.

For complex needs, professional services are available. While specific revenue figures for this segment aren't broken out separately from Marketplace & Other revenue, these services help customers with complex data integration and custom solutions, supporting the platform's adoption.

The commitment to continuous improvement is evident in platform updates. A key rollout highlighted at RampUp 2025 was Cross-Media Intelligence, a capability enabling unified, de-duplicated reporting across screens and platforms. Furthermore, the Q1 2026 earnings call in August 2025 confirmed the advancement of key growth initiatives including Cross-Media Intelligence, Commerce Media, and CTV.

Here's a quick look at the scale of the high-value customer base over recent reporting periods:

Metric	Q1 Fiscal 2025 (Ended Dec 31, 2024)	Q3 Fiscal 2025 (Ended Dec 31, 2024)	Q4 Fiscal 2025 (Ended Mar 31, 2025)	Q1 Fiscal 2026 (Ended Jun 30, 2025)
Customers >$1M ARR	115	125	128	127
Direct Subscription Customers	900	865	840	835
Subscription Net Retention	105%	108%	104%	104%

The relationship strategy emphasizes both deep engagement and broad ecosystem reach:

• Dedicated support for 128 customers with >$1M Annual Recurring Revenue (ARR).
• Annual conference, RampUp 2025, hosted nearly 2,500 attendees.
• Over 500 customer and partner meetings held during RampUp 2025.
• Data Collaboration Network includes over 900 leading partners.
• Forrester study showed a 313% ROI with a payback under 6 months.
• New feature rollout: Cross-Media Intelligence debuted at RampUp 2025.

If onboarding for new enterprise clients takes longer than the expected 14+ days, churn risk rises, so the professional services team needs clear SLAs.

Finance: draft 13-week cash view by Friday.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Channels

Direct Enterprise Sales team focused on large brands and media owners.

The direct sales force focuses on securing and expanding relationships with major advertisers and media owners, which is critical given that Subscription revenue was $569 million, making up 76% of the total Fiscal Year 2025 revenue of $746 million. LiveRamp Holdings, Inc. ended Fiscal Year 2025 with 128 customers whose annualized subscription revenue exceeded $1 million, an increase from 115 in the prior year. The ten largest customers represented approximately 25% of total revenues for the twelve months ended March 31, 2025. For the first quarter of Fiscal Year 2026, the company reported 127 customers with annualized subscription revenue exceeding $1 million, and maintained 835 direct customers worldwide. The Marketplace & Other revenue stream, which includes activation and data monetization, grew 21% in Fiscal Year 2025 to reach $177 million.

The LiveRamp Data Collaboration Platform itself, acting as a network channel.

The platform functions as the core channel, scaling through connectivity. LiveRamp Holdings, Inc. states its Data Collaboration Network has unparalleled scale, neutrality, interoperability, and connectivity, with over 900 leading advertisers, data platforms, publishers, data providers, and commerce media networks as of late 2025. The platform's reach is significant, allowing users to reach more than 95% of the addressable digital audience in market. The network expansion is supported by continuous product enhancements, including the addition of 25+ new destinations and integrations as of October 2025. The platform's value proposition is underscored by a commissioned study showing a 313% return on investment over three years for composite organizations using the platform.

• Data Collaboration Network scale: Over 900 participants (advertisers, platforms, publishers, providers).
• Audience reach: Over 95% of the addressable digital audience in market.
• New Ecosystem Connections (Oct 2025): 25+ new destinations and integrations.
• Cloud Platform Integration: Integrates with all major cloud platforms (AWS, Azure, GCP, Databricks, and Snowflake).

Channel sales through cloud partners and systems integrators.

Channel sales are a key focus for expanding reach beyond direct sales, particularly with major technology providers. LiveRamp Holdings, Inc. is actively expanding channel sales with customer data platforms, public cloud providers, cloud data warehouses, marketing clouds, and global systems integrators. The global network scale shows 500+ ecosystem partners, which explicitly includes Google, Meta, Amazon, and Microsoft. Furthermore, an IDC MarketScape assessment noted access to over 1,000 partners, including major publishers, retailers, platforms, and data providers, as a strength. The company also serves thousands of additional customers through reseller partnerships, in addition to its 835 direct customers as of Q1 FY26.

LiveRamp Data Marketplace for third-party data discovery and activation.

The Data Marketplace is a direct revenue channel, falling under Marketplace & Other revenue, which reached $177 million in Fiscal Year 2025. This marketplace connects data sellers' audience data across the ecosystem, facilitating transactions between data sellers and buyers across hundreds of marketing platforms. In Q3 FY2025, the network included over 200 ad tech platforms participating in the ecosystem. The platform has enhanced discovery with AI-assisted search, allowing buyers to use natural language to find relevant third-party data segments. The growth in this segment is notable, with Q1 FY2026 Marketplace & Other revenue hitting $46.4 million, a 12.8% year-over-year increase.

Industry events and thought leadership content.

While specific event spending or attendance numbers aren't provided, the company's strategic communications highlight its role in shaping industry standards and product launches, which drive channel engagement. For instance, the company announced a partnership with Mohegan in January 2025 to launch an industry-first casino media network. LiveRamp Holdings, Inc. was named a Leader in the 2025 IDC MarketScape for Data Clean Room Technology. The company also highlighted its participation in Snowflake's 2025 Modern Marketing Stack Report, where it was named a leader, validating its solutions on that cloud platform.

Metric	Value (End FY2025 / Latest Reported)	Context
FY2025 Total Revenue	$746 million	Fiscal Year 2025 total revenue
FY2025 Subscription Revenue	$569 million	Fiscal Year 2025 subscription revenue
FY2025 Marketplace & Other Revenue	$177 million	Fiscal Year 2025 Marketplace & Other revenue
Customers with ARR > $1M	128	As of March 31, 2025
Direct Subscription Customers	840	As of March 31, 2025
Ecosystem Partners (Global Network)	500+	Including Google, Meta, Amazon, Microsoft
Data Clean Room Partners (IDC)	Over 1,000	Identified by IDC MarketScape
Q1 FY2026 Total Revenue	$194.8 million	Quarter ended June 30, 2025

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Customer Segments

You're looking at the core of LiveRamp Holdings, Inc.'s (RAMP) value exchange, which is built around connecting disparate parts of the digital advertising and marketing ecosystem. The customer segments are not just names; they represent the nodes in the Data Collaboration Network that generate the platform's recurring revenue.

The company's focus is heavily weighted toward large, data-rich organizations that need interoperable identity resolution to function in a privacy-centric world. This is evident in the growth of their top-tier clients. As of the end of fiscal year 2025 (March 31, 2025), LiveRamp Holdings, Inc. had reached a new high of 128 customers whose annualized subscription revenue exceeded $1 million, up 11% from the prior year. Overall, the company served 840 direct subscription customers at that same date. By the end of the first quarter of fiscal 2026 (June 30, 2025), this $1M+ customer count was reported at 127.

Here is a breakdown of the key customer segments that drive the $569 million in Subscription Revenue LiveRamp Holdings, Inc. generated in fiscal year 2025.

Customer Segment	Primary Need Addressed	Key Metric/Data Point (as of FYE March 31, 2025)
Large Enterprise Advertisers and Brands	Addressable reach, cross-media measurement, and first-party data activation.	128 customers with over $1 million in annualized subscription revenue.
Media Owners and Publishers	Monetizing inventory securely and providing addressable inventory without third-party cookies.	Subscription revenue growth of 11% year-over-year for FY2025.
Retailers building commerce media networks	Scaling retail media capabilities and connecting first-party transaction data with marketing efforts.	Marketplace & Other Revenue grew 21% year-over-year for FY2025.
Data Providers	Secure distribution and activation of audience segments across the network.	Total FY2025 Revenue was $746 million.
Technology Platforms (DSPs, CDPs, Measurement Vendors)	Identity resolution and interoperability to connect their services to a neutral, scaled network.	Platform net retention was 106% in Q4 FY2025.

The Large Enterprise Advertisers and Brands segment is critical; their aggregate subscription revenue grew by 13% in FY2025, outpacing the overall subscription revenue growth of 11%. This group includes major players, with leaders from over 110 companies presenting at their RampUp conference in February 2025.

The platform's value proposition is reinforced by its network effect, which LiveRamp Holdings, Inc. aims to grow by adding more nodes and enhancing the connections between them. This strategy directly serves the needs of Media Owners and Publishers, as well as Technology Platforms, by increasing the utility of their own data assets within the neutral environment.

For Retailers, the growth in Marketplace & Other revenue, which hit $177 million in FY2025, suggests strong adoption of services related to commerce media and data activation outside of the core subscription contracts.

You've got to keep an eye on the direct customer count, though. While the high-value customer count grew, the total number of direct subscription customers actually decreased to 840 as of March 31, 2025, from 900 the prior year, as smaller accounts churned or moved to reseller arrangements. That's a key trade-off to watch: quality over sheer quantity of logos. Finance: draft 13-week cash view by Friday.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive LiveRamp Holdings, Inc.'s operational spend for the fiscal year ended March 31, 2025. Understanding where the money goes is key to assessing their path to profitability.

Cost of Revenue (CoR), which represents the direct costs to deliver the platform and services, totaled approximately $216 million for fiscal year 2025. This figure is derived from total revenue of $746 million and a GAAP gross profit of $530 million, resulting in a GAAP gross margin of 71% for the full year.

The components driving this cost include infrastructure and services. Specifically, cloud infrastructure costs within gross margin increased by $20.9 million year-over-year, largely due to increased customer usage. Also impacting CoR were services costs, which rose by $8.5 million due to higher headcount and contingent workers, plus an increase in intangible asset amortization of $5.6 million related to the Habu acquisition.

LiveRamp Holdings, Inc. continues to make significant investment in Research and Development (R&D) to keep the platform innovative. For the twelve months ended March 31, 2025, R&D expense was $176.7 million. That spend represented 23.7% of total revenues for the year. The increase in R&D expense year-over-year was primarily driven by several factors:

• Stock-based compensation expense, which increased by $14.5 million.
• Headcount-related expenses, which increased by $8.5 million.
• Cloud R&D hosting expenses, which increased by $2.4 million.

Sales and Marketing (S&M) expenses are substantial, reflecting the push to drive network growth and secure enterprise adoption. S&M expense for fiscal 2025 reached $213.1 million. This is a clear indicator of the investment required to expand the customer base, even as the number of direct subscription customers slightly decreased year-over-year to 840 by March 31, 2025.

General and Administrative (G&A) costs cover corporate overhead and compliance needs, which are critical in the data space. G&A expenses for the full fiscal year 2025 amounted to $126.5 million. This represents a 15% increase compared to the prior fiscal year.

Here's a quick look at the operating expense breakdown for the full fiscal year ended March 31, 2025, in thousands of U.S. dollars:

Expense Category	FY2025 Amount (in thousands)	FY2024 Amount (in thousands)	Year-over-Year Change Percentage
Research and Development	$176,668	$151,201	17%
Sales and Marketing	$213,106	$195,693	9%
General and Administrative	$126,499	$110,166	15%
Total Operating Expenses	$524,266	$468,768	12%

The total operating expenses for LiveRamp Holdings, Inc. in fiscal 2025 were $524.3 million. You can see the S&M spend is the largest component of the operating expenses, followed closely by R&D. These figures show where the company is placing its bets: platform innovation and market presence.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Revenue Streams

You're looking at how LiveRamp Holdings, Inc. actually brings in the money, which is key for any financial assessment. Honestly, their revenue structure is built around making their Data Collaboration Platform sticky and essential for their clients' data operations. The numbers for fiscal year 2025 show a clear preference for recurring income.

For the full fiscal year 2025, LiveRamp Holdings, Inc. posted total revenue of $746 million, which was a 13% increase over the prior year. This top-line performance is heavily weighted toward the predictable side of the ledger.

The revenue streams are cleanly divided into two main buckets, which you can see laid out here:

Revenue Stream	FY 2025 Amount (Millions USD)	YoY Growth (FY25 vs FY24)	FY25 Percentage of Total Revenue
Subscription Revenue	$569 million	11%	76%
Marketplace & Other Revenue	$177 million	21%	24%

The Subscription Revenue, totaling $569 million in fiscal year 2025, is the bedrock. This revenue is primarily generated through fixed subscription fees for access to the Data Collaboration Platform and the core RampID identity resolution service. These fees are typically charged annually and are scaled based on the volume of data input records and the number of connection points a client needs across the ecosystem. To be fair, even within this recurring bucket, there's a variable component; usage-based subscription revenue accounted for 15% of total subscription revenue in fiscal year 2025, showing that platform utilization drives some incremental, though still recurring, income.

The Marketplace & Other Revenue stream, which hit $177 million in fiscal year 2025, is where the transactional and data exchange activity gets recognized. This is where LiveRamp Holdings, Inc. monetizes the data flowing through its Data Marketplace, which connects data sellers with buyers across its network of over 500 partners. This revenue comes from a few key mechanisms:

• Revenue from data transactions within the Data Marketplace.
• Usage-based fees from data activation and measurement services outside the core subscription.
• Revenue-sharing agreements with data sellers for segment syndication.

The structure of the Marketplace revenue is quite nuanced, reflecting different ways data is transacted. For instance, data sellers can utilize several pricing models for segment distribution:

• Programmatic Standard: Often involves a Fixed Cost Per Mille (CPM) for targeting use cases.
• Advertiser Direct: Segments distributed to platforms like Facebook, X, LinkedIn, Snapchat, and TikTok are billed at a Percentage of Media entered.
• Flat Fee Deals: There's growing demand for monthly flat-fee pricing for advanced use cases like measurement or analytics, with examples showing deals structured around a $10,000 monthly fee for a one-year contract.

The stickiness of the subscription model is evident when you look at customer commitment. At the end of fiscal year 2025, LiveRamp Holdings, Inc. had 128 customers whose annualized subscription revenue exceeded $1 million, up from 115 the prior year. Furthermore, the fourth quarter annualized recurring revenue (ARR), which is the last month of the quarter's fixed subscription revenue annualized, stood at $504 million, up 8% year-over-year. Finance: draft the Q1 FY26 revenue forecast sensitivity analysis by next Tuesday.