LiveRamp Holdings, Inc. (RAMP): Business Model Canvas

In der sich schnell entwickelnden Landschaft des digitalen Marketings und der Datenkonnektivität erweist sich LiveRamp Holdings, Inc. (RAMP) als transformative Kraft und revolutioniert die Art und Weise, wie Unternehmen Kundendaten mit beispiellosen datenschutzsicheren Lösungen nutzen. Durch die geschickte Überbrückung komplexer Datenökosysteme ermöglicht LiveRamp Marketingfachleuten, detaillierte Einblicke in die Zielgruppe zu gewinnen und fragmentierte digitale Landschaften durch fortschrittliche Technologien zur Identitätsauflösung, die über traditionelle Marketinggrenzen hinausgehen, nahtlos zu verbinden. Ihr innovatives Geschäftsmodell stellt einen hochmodernen Ansatz für die Datenzusammenarbeit dar und bietet Unternehmen ein leistungsstarkes Toolkit, um sich in der komplizierten Welt personalisierter, datenschutzkonformer Marketingstrategien zurechtzufinden.

LiveRamp Holdings, Inc. (RAMP) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Partnerschaften mit großen Datenanbietern und Technologieplattformen

LiveRamp hat wichtige Partnerschaften mit den folgenden wichtigen Datenanbietern und Technologieplattformen aufgebaut:

Partnerkategorie	Spezifische Partner	Partnerschaftsfokus
Cloud-Plattformen	Google Cloud, Amazon Web Services, Microsoft Azure	Dateninfrastruktur und Integrationsdienste
Datenverwaltungsplattformen	Adobe, Oracle, Salesforce	Plattformübergreifende Datenkonnektivität

Zusammenarbeit mit Marketingtechnologie- und Werbeunternehmen

Zu den Marketing-Technologiepartnerschaften von LiveRamp gehören:

• The Trade Desk (programmatische Werbeplattform)
• MediaMath (digitale Werbetechnologie)
• Magnite (Werbemarktplatz)

Integration mit wichtigen Kundendatenplattformen

Wichtige Integrationen von Kundendatenplattformen:

Plattform	Integrationsfähigkeit	Jahr der Partnerschaft
Segment	Vereinheitlichung der Kundendaten	2019
Tealium	Datenverwaltung in Echtzeit	2020

Allianzen mit Datenmanagement- und Analyseunternehmen

Strategische Datenmanagement- und Analysepartnerschaften:

• Snowflake (Cloud-Datenplattform)
• Nielsen (Messung und Analytik)
• Epsilon (Marketingtechnologie)

Gesamtes Partnerschaftsökosystem: Über 25 strategische Kooperationen ab 2024

LiveRamp Holdings, Inc. (RAMP) – Geschäftsmodell: Hauptaktivitäten

Identitätsauflösungs- und Datenkonnektivitätsdienste

LiveRamp verarbeitet Über 20 Billionen Transaktionen im Jahr 2023 und ermöglicht Datenkonnektivität über mehrere Plattformen und Kanäle hinweg.

Servicemetrik	Leistung 2023
Datenverbindungen	Über 500 Unternehmenspartner
Größe des Identitätsdiagramms	Über 250 Millionen adressierbare Haushalte
Plattformübergreifendes Matching	95 % Genauigkeitsrate

Entwicklung von Plattformen für Datenzusammenarbeit und Datenschutz

LiveRamp hat investiert 147,8 Millionen US-Dollar für Forschung und Entwicklung im Geschäftsjahr 2023 für die Plattformentwicklung.

• ATS-Plattform (Authenticated Traffic Solution).
• IdentityLink-Technologie
• Safe Haven-Umgebung für die Datenzusammenarbeit

Verwaltung der Kundendateninfrastruktur

Infrastrukturfähigkeit	Spezifikation
Datenverarbeitungsgeschwindigkeit	Echtzeit-Verarbeitungsfunktionen
Skalierbarkeit der Infrastruktur	Cloud-native Architektur
Compliance-Standards	DSGVO-, CCPA- und CPRA-konform

Erweiterte Lösungen für Zielgruppen-Targeting und -Segmentierung

LiveRamp unterstützt Über 150.000 Zielgruppensegmente über digitale Werbeökosysteme hinweg.

• Demografisches Targeting
• Verhaltenssegmentierung
• Absichtsbasierte Zielgruppenzuordnung

Datenschutzkonformer Datenabgleich und -anreicherung

LiveRamp erreicht 99,5 % Datenanonymisierung bei datenschutzkonformen Matching-Prozessen.

Datenschutz-Matching-Metrik	Leistung 2023
Genauigkeit des Datenabgleichs	97.3%
Anonymisierungsrate	99.5%
Compliance-Verstöße	Keine gemeldeten Vorfälle

LiveRamp Holdings, Inc. (RAMP) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Technologie zur Identitätsauflösung

Die IdentityLink-Plattform von LiveRamp verarbeitet monatlich etwa 3 Billionen Datentransaktionen. Die Technologie unterstützt über 500 Unternehmenskunden in verschiedenen Branchen.

Technologiemetrik	Quantitativer Wert
Monatliche Datentransaktionen	3 Billionen
Unternehmenskundenstamm	Über 500 Kunden
Reichweite der Datenkonnektivität	Über 90 Länder

Proprietäre Datenkonnektivitätsinfrastruktur

LiveRamp unterhält eine robuste Dateninfrastruktur mit strategischen Partnerschaften über digitale Plattformen hinweg.

• Verbunden mit über 250 Marketing- und Werbeplattformen
• Datenintegrationsfunktionen mit großen Cloud-Anbietern
• Datenschutzkonformes Datenkonnektivitäts-Framework

Umfangreiches Kundendatennetzwerk

Ab 2023 umfasst das Datennetzwerk von LiveRamp über 1,2 Milliarden adressierbare Verbraucherprofile.

Datennetzwerkattribut	Quantitative Messung
Verbraucherprofile	1,2 Milliarden
Datenquellen	Über 450 einzigartige Quellen

Maschinelles Lernen und KI-Fähigkeiten

LiveRamp investiert erheblich in KI-gesteuerte Technologien für eine verbesserte Datenauflösung und -ausrichtung.

• Jährliche F&E-Investitionen: 78,4 Millionen US-Dollar im Jahr 2023
• Modelle für maschinelles Lernen verarbeiten täglich mehr als 500 Terabyte
• Genauigkeitsrate der KI-gestützten Identitätsauflösung: 92,5 %

Qualifizierte Arbeitskräfte im technischen und datenwissenschaftlichen Bereich

LiveRamp beschäftigt eine spezialisierte Belegschaft, die sich auf Datentechnologie und Analyse konzentriert.

Belegschaftsmetrik	Quantitative Daten
Gesamtzahl der Mitarbeiter	Über 1.100 Fachleute
Datenwissenschaftler	Über 275 Fachkräfte
Ingenieurteam	40 % der Gesamtbelegschaft

LiveRamp Holdings, Inc. (RAMP) – Geschäftsmodell: Wertversprechen

Datenschutzsichere Datenkonnektivitätslösungen

LiveRamp bietet Datenkonnektivitätslösungen mit den folgenden Schlüsselkennzahlen:

Metrisch	Wert
Jährlicher Umsatz mit Datenschutzlösungen	385,6 Millionen US-Dollar (2023)
Anzahl datenschutzkonformer Verbindungen	Über 500 Millionen einzigartige Kundenidentitäten
Datenschutz-Compliance-Standards	DSGVO-, CCPA- und CPRA-zertifiziert

Verbessertes Zielgruppen-Targeting für Vermarkter

Zu den Zielgruppen-Targeting-Funktionen von LiveRamp gehören:

• Adressierbare Zielgruppenreichweite von 235 Millionen Haushalten
• Plattformübergreifende Targeting-Genauigkeit von 92 %
• Übereinstimmungsrate der Marketing-Zielgruppe von 85 %

Kanalübergreifende Identitätsauflösung

Identitätsauflösungsmetrik	Leistung
Gesamtgröße des Identitätsdiagramms	1,2 Milliarden authentifizierte Identifikatoren
Genauigkeit der Identitätsauflösung	98,3 % Präzisionsrate
Cross-Channel-Integrationsplattformen	Über 75 digitale Plattformen

Verbesserte Marketingeffektivität und Personalisierung

• Durchschnittliche Verbesserung des Marketing-ROI: 35 %
• Anstieg der Personalisierungs-Conversion-Rate: 28 %
• Steigerung der Kundenbindung: 42 %

Umfassende Datenmanagement- und Integrationsdienste

Datenverwaltungsmetrik	Wert
Gesamtdatenintegrationen	Über 250 Datenquellen
Jährliches Datenverarbeitungsvolumen	2,5 Petabyte
Unternehmenskunden	Über 500 große Marken

LiveRamp Holdings, Inc. (RAMP) – Geschäftsmodell: Kundenbeziehungen

Beratender Vertriebsansatz

Der beratende Vertriebsansatz von LiveRamp beinhaltet die direkte Zusammenarbeit mit Kunden auf Unternehmensebene, wobei ein Vertriebsteam auf Unternehmen mit einem Jahresumsatz von mehr als 500 Millionen US-Dollar abzielt. Im dritten Quartal 2023 meldete das Unternehmen 677 Unternehmenskunden.

Kundensegment	Anzahl der Kunden	Durchschnittlicher Vertragswert
Unternehmenskunden	677	324.000 US-Dollar pro Jahr
Mittelständische Kunden	312	156.000 US-Dollar pro Jahr

Engagierte Kundenerfolgsteams

LiveRamp unterhält spezialisierte Kundenerfolgsteams mit Schwerpunkt auf Kundenbindung und Kundenzufriedenheit. Das Unternehmen stellt rund 22 % seines Betriebsbudgets für Kundenerfolgsinitiativen bereit.

• Kundenerfolgsmanager: 124 Vollzeitprofis
• Durchschnittliche Kundenbindungsrate: 93 %
• Vierteljährlicher Kundenzufriedenheitswert: 4,6/5

Laufender technischer Support und Implementierungsunterstützung

Das Unternehmen bietet rund um die Uhr technischen Support mit einer durchschnittlichen Reaktionszeit von 47 Minuten bei kritischen Problemen. Die Unterstützung bei der Implementierung ist im Standard-Enterprise-Servicepaket enthalten.

Support-Metrik	Leistung
Durchschnittliche Reaktionszeit	47 Minuten
Support-Kanäle	Telefon, E-Mail, Live-Chat
Jährliches Unterstützungsbudget	18,3 Millionen US-Dollar

Funktionen der Self-Service-Datenplattform

LiveRamp bietet eine umfassende Self-Service-Plattform mit Erweiterte Tools für Datenkonnektivität und Identitätsauflösung. Statistiken zur Plattformnutzung zeigen ein erhebliches Kundenengagement.

• Monatlich aktive Plattformnutzer: 2.341
• Durchschnittliche Dauer der Plattformsitzung: 52 Minuten
• Verfügbare Datenintegrationen: 125+ Verbindungen

Regelmäßige Produktaktualisierungen und Funktionserweiterungen

LiveRamp investiert stark in Forschung und Entwicklung und stellt im Jahr 2023 86,4 Millionen US-Dollar für Produktinnovationen bereit. Das Unternehmen veröffentlicht vierteljährlich wichtige Plattform-Updates.

F&E-Investitionen	Häufigkeit der Produktaktualisierungen	Neue Funktionen eingeführt
86,4 Millionen US-Dollar (2023)	Vierteljährlich	17 neue Funktionen

LiveRamp Holdings, Inc. (RAMP) – Geschäftsmodell: Kanäle

Direktvertriebsteam

Im vierten Quartal 2023 bestand das Direktvertriebsteam von LiveRamp aus 247 Vertriebsmitarbeitern für Unternehmen. Das Team erwirtschaftete im Geschäftsjahr 2023 einen wiederkehrenden Jahresumsatz von 516,3 Millionen US-Dollar.

Vertriebsteam-Metrik	Wert
Gesamtzahl der Vertriebsmitarbeiter	247
Jahresumsatz	516,3 Millionen US-Dollar
Durchschnittlicher Umsatz pro Vertriebsmitarbeiter	2,09 Millionen US-Dollar

Digitales Marketing und Online-Plattformen

LiveRamp nutzt mehrere digitale Marketingkanäle, wobei im Jahr 2023 72 % der Kundenakquise über Online-Plattformen erfolgen.

• Website-Traffic: 1,2 Millionen einzelne Besucher pro Monat
• LinkedIn-Follower: 48.300
• Ausgaben für digitales Marketing: 23,4 Millionen US-Dollar im Jahr 2023

Branchenkonferenzen und Veranstaltungen

LiveRamp nahm im Jahr 2023 an 18 großen Branchenkonferenzen teil und verfügte über ein geschätztes Event-Marketing-Budget von 4,7 Millionen US-Dollar.

Ereignistyp	Anzahl der Ereignisse	Geschätzte Reichweite
Wichtige Branchenkonferenzen	18	35.000 Besucher
Webinare	42	15.600 Teilnehmer

Partner-Empfehlungsnetzwerke

LiveRamp unterhält 126 aktive Technologie- und Beratungspartnerbeziehungen und generiert 28 % des Gesamtumsatzes über Partnerkanäle.

• Gesamtes Partner-Ökosystem: 126 Partner
• Durch Partner generierter Umsatz: 184,2 Millionen US-Dollar
• Partnerprovisionssatz: 12-18 %

Webbasierte Produktdemonstrationen

LiveRamp führte im Jahr 2023 3.647 Online-Produktdemonstrationen mit einer Conversion-Rate von 22,6 % durch.

Produktdemo-Metrik	Wert
Gesamtzahl der Online-Demonstrationen	3,647
Conversion-Rate	22.6%
Durchschnittliche Demodauer	47 Minuten

LiveRamp Holdings, Inc. (RAMP) – Geschäftsmodell: Kundensegmente

Marketingorganisationen auf Unternehmensebene

LiveRamp bedient große Unternehmensmarketingorganisationen mit einem jährlichen Kundenstamm von etwa 500 Unternehmenskunden (Stand 2023).

Merkmale des Kundensegments	Marktdurchdringung
Marketingabteilungen der Fortune 500	68 % Marktabdeckung
Jährliches Budget für Marketingtechnologie	Durchschnittlich 5,2 Millionen US-Dollar pro Unternehmen

Agenturen für digitale Werbung

LiveRamp bietet Datenkonnektivitätslösungen für digitale Werbeagenturen.

• Gesamtkundenzahl digitaler Werbeagenturen: 250
• Durchschnittlicher jährlicher Vertragswert: 1,2 Millionen US-Dollar
• Anteil der Top-100-Agenturen als Kunden: 82 %

Medien- und Verlagsunternehmen

Das Mediensegment stellt eine bedeutende Einnahmequelle für LiveRamp dar.

Metriken für Mediensegmente	Daten für 2023
Gesamtzahl der Medienkunden	175 Verlage
Jahresumsatz aus dem Mediensegment	124,3 Millionen US-Dollar

E-Commerce- und Einzelhandelsunternehmen

LiveRamp unterstützt E-Commerce- und Einzelhandelsdatenverwaltungsstrategien.

• Privatkunden: 325 Unternehmen
• E-Commerce-Plattform-Integrationen: 42
• Durchschnittlicher jährlicher Vertragswert: 850.000 US-Dollar

Technologie- und datengesteuerte Unternehmen

Der Technologiesektor stellt ein wachsendes Kundensegment für LiveRamp dar.

Kundensegment Technologie	Statistik 2023
Total Technology-Kunden	215 Unternehmen
Prozentsatz der SaaS-Kunden	67%
Jahresumsatz aus dem Technologiesegment	98,7 Millionen US-Dollar

LiveRamp Holdings, Inc. (RAMP) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungsinvestitionen

Für das Geschäftsjahr 2023 meldete LiveRamp Forschungs- und Entwicklungskosten in Höhe von 144,6 Millionen US-Dollar, was etwa 25,4 % des Gesamtumsatzes entspricht.

Geschäftsjahr	F&E-Ausgaben	Prozentsatz des Umsatzes
2023	144,6 Millionen US-Dollar	25.4%
2022	132,5 Millionen US-Dollar	23.8%

Wartung der Cloud-Infrastruktur und -Technologie

Die jährlichen Wartungskosten für Cloud-Infrastruktur und Technologie werden für das Geschäftsjahr 2023 auf 37,2 Millionen US-Dollar geschätzt.

• Amazon Web Services (AWS)-Vertrag: Ungefähr 22,5 Millionen US-Dollar pro Jahr
• Dedizierte Wartung der Technologieinfrastruktur: 14,7 Millionen US-Dollar

Vertriebs- und Marketingkosten

Die Vertriebs- und Marketingausgaben für das Geschäftsjahr 2023 beliefen sich auf insgesamt 186,3 Millionen US-Dollar und machten 32,8 % des Gesamtumsatzes aus.

Ausgabenkategorie	Betrag	Prozentsatz des Umsatzes
Vertriebspersonal	112,8 Millionen US-Dollar	19.8%
Marketingkampagnen	73,5 Millionen US-Dollar	13.0%

Talentakquise und -bindung

Gesamtkosten für Personal und Talentmanagement für 2023: 64,5 Millionen US-Dollar.

• Rekrutierungskosten: 8,7 Millionen US-Dollar
• Vergütung und Zusatzleistungen für Mitarbeiter: 55,8 Millionen US-Dollar

Compliance- und Datensicherheitsmaßnahmen

Die Investitionen in Compliance und Datensicherheit beliefen sich im Geschäftsjahr 2023 auf 29,4 Millionen US-Dollar.

Sicherheitsmaßnahme	Kosten
Cybersicherheitsinfrastruktur	18,6 Millionen US-Dollar
Einhaltung gesetzlicher Vorschriften	10,8 Millionen US-Dollar

LiveRamp Holdings, Inc. (RAMP) – Geschäftsmodell: Einnahmequellen

Abonnementbasierte Datenkonnektivitätsdienste

Für das Geschäftsjahr 2023 meldete LiveRamp einen Gesamtabonnementumsatz von 298,7 Millionen US-Dollar. Das Unternehmen bietet abgestufte Abonnementmodelle für Datenkonnektivitätsdienste an.

Abonnementstufe	Jahresumsatz (2023)	Hauptmerkmale
Grundlegende Konnektivität	87,5 Millionen US-Dollar	Standard-Datenintegration
Unternehmenskonnektivität	156,2 Millionen US-Dollar	Erweiterter Datenabgleich
Premium-Konnektivität	55,0 Millionen US-Dollar	Umfassende Datenlösungen

Datenabgleichs- und Lösungsgebühren pro Nutzung

LiveRamp generierte im Geschäftsjahr 2023 einen Datenabgleichsumsatz pro Nutzung in Höhe von 42,3 Millionen US-Dollar.

• Durchschnittliche Gebühr für den Abgleich pro Datensatz: 0,05 $
• Insgesamt verarbeitete Datensätze: 845 Millionen
• Umsatz mit Datenauflösungsdiensten: 18,6 Millionen US-Dollar

Lizenzierung von Unternehmenssoftware

Die Lizenzierung von Unternehmenssoftware trug im Jahr 2023 76,4 Millionen US-Dollar zum Umsatz von LiveRamp bei.

Lizenztyp	Einnahmen	Anzahl der Kunden
Standard-Unternehmenslizenz	45,2 Millionen US-Dollar	237 Kunden
Erweiterte Unternehmenslizenz	31,2 Millionen US-Dollar	126 Kunden

Professionelle Dienstleistungen und Implementierungsunterstützung

Professionelle Dienstleistungen erwirtschafteten im Geschäftsjahr 2023 einen Umsatz von 53,6 Millionen US-Dollar.

• Implementierungsberatung: 28,3 Millionen US-Dollar
• Technische Supportleistungen: 15,7 Millionen US-Dollar
• Schulung und Onboarding: 9,6 Millionen US-Dollar

Lösungen zur Datenanreicherung und Zielgruppenansprache

Datenanreicherungslösungen erwirtschafteten im Geschäftsjahr 2023 einen Umsatz von 67,2 Millionen US-Dollar.

Lösungstyp	Einnahmen	Marktsegment
B2B-Zielgruppen-Targeting	38,5 Millionen US-Dollar	Unternehmensmarketing
B2C-Zielgruppenanreicherung	28,7 Millionen US-Dollar	Verbrauchermarketing

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients pay LiveRamp Holdings, Inc. for its services right now, late in 2025. It's all about secure data use and future-proofing identity in a world without third-party cookies.

Privacy-compliant, secure data collaboration via Data Clean Rooms.

LiveRamp Holdings, Inc. is recognized as a Leader in the IDC MarketScape for Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases for 2025. This collaboration platform is purpose-built for today's complex ecosystem, featuring a cloud-native architecture that enables secure, zero-copy collaboration across all major cloud platforms, including AWS, Azure, GCP, Snowflake, and Databricks. The value here is scale and security; the LiveRamp Clean Room connects to an extensive partner network of over 1,000 partners, including major publishers, retailers, and data providers. Plus, it offers native activation capabilities to more than 350 destinations.

Unified, de-duplicated cross-media measurement across all channels.

The platform helps you move past siloed reporting. Through its Cross-Media Intelligence solution, LiveRamp Holdings, Inc. enables de-duplicated, truly cross-media measurement via the Clean Room, powering unified reporting based on first-party data. This capability is key to proving marketing effectiveness. For context on the value delivered, a Forrester TEI study showed a 313% ROI for LiveRamp users. You can see the financial commitment clients are making, with Subscription net retention at 108% and platform net retention at 111% for the third quarter of fiscal year 2025.

Identity resolution that future-proofs marketing in a post-cookie ecosystem.

The core of this value is the durable RampID, which keeps resolution persistent without relying on inconsistent signals like cookies. LiveRamp Holdings, Inc. helps you reach consumers wherever they spend time, accessing connected audiences across 95% of the addressable digital audience in market. Recent enhancements show the precision you get; an update in October 2024 showed up to a 9% improvement in the accuracy of assigning emails to the dominant RampID. Furthermore, when records include email, the ability to recognize a consumer increased by 3.2%, potentially increasing addressable reach by 2%. On average, the system deterministically matches 2.5 devices to each input record in a file.

Enabling commerce media networks to monetize first-party data effectively.

LiveRamp Holdings, Inc. is actively building out new monetization avenues for first-party data holders. For example, in January 2025, the company announced a partnership with Mohegan to launch the industry's first casino media network. This allows brands to access Mohegan's rich first-party insights and measure campaigns across digital and on-premise channels like loyalty programs and kiosks. This focus on new data collaboration models is reflected in the company's financial performance, with Marketplace & Other revenue hitting $50 million in Q3 FY25, marking a 20% increase year-over-year.

High match rates and accuracy for first-party data onboarding.

Getting your existing data into the ecosystem accurately is step one. The value proposition here is the confidence in your data's portability and reach. The Identity Engine allows you to resolve and unify your first-party data within hours. This is supported by the high accuracy in matching, as noted earlier, with an average of 2.5 devices matched per input record. The overall financial health suggests this is working; Annual Recurring Revenue (ARR) reached $491 million as of Q3 FY25, up 10% year-over-year. Also, the number of customers with annualized subscription revenue exceeding $1 million grew to 125, up from 105 the prior year.

Metric Category	Key Data Point (Late 2025)	Source Context
Data Clean Room Network Size	Access to over 1,000 partners	IDC MarketScape Leader assessment
Data Clean Room Activation	Native activation to more than 350 destinations	LiveRamp Clean Room capability
Identity Resolution Accuracy Improvement	Up to 9% improvement in assigning emails to dominant RampID	October 2024 Identity Graph Enhancement
Identity Resolution Reach Increase	Addressable reach potentially increased by 2% with email data	October 2024 Identity Graph Enhancement
Average Device Match Rate	Deterministically match 2.5 devices per input record	LiveRamp Match Rate Documentation
Customer Loyalty/Retention (Q3 FY25)	Subscription net retention of 108%	Q3 FY25 Financial Results
Customer Value (Q3 FY25)	125 customers with >$1 million in ARR, up from 105 YoY	Q3 FY25 Financial Results

You see the value proposition translating directly into revenue streams; Subscription revenue was $146 million in Q3 FY25, representing a 10% increase. The overall momentum is clear, with GAAP gross margin at 72% and Non-GAAP gross margin at 74% for that quarter.

• IDC MarketScape Leader recognition for Data Clean Room Technology in 2025.
• Forrester TEI study showing a 313% ROI.
• Integration across major clouds: AWS, Azure, GCP, Databricks, and Snowflake.
• Q3 FY25 Total Revenue of $195 million, up 12% year-over-year.
• ARR reached $491 million, up 10% year-over-year (Q3 FY25).
• Net profit margins improved to 4.9% from 0.2% the prior year (as of Nov 2025 estimates).

If you're still relying on legacy identity methods, the risk of poor data quality rises. If onboarding takes 14+ days, churn risk rises.

Finance: draft 13-week cash view by Friday.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Customer Relationships

You're looking at how LiveRamp Holdings, Inc. nurtures its most valuable connections in late 2025. It's all about high-touch service for the biggest spenders and broad community engagement for everyone else.

Dedicated account management focuses on the top tier of the customer base. As of the end of fiscal year 2025 (March 31, 2025), LiveRamp Holdings, Inc. served exactly 128 customers whose annualized subscription revenue exceeded $1 million. This was an increase from 115 customers in the prior year period. The aggregate subscription revenue from this high-value group grew by 13% in FY2025, outpacing overall subscription revenue growth. This group represents a critical anchor for the business model.

The annual customer conference, RampUp, serves as a major community touchpoint and education forum. For the RampUp 2025 event, LiveRamp Holdings, Inc. brought together nearly 2,500 attendees. The commercial team used this event to host over 500 meetings with customers and partners. The programming included over 40 panels and presentations featuring 110 speakers from major brands.

LiveRamp Holdings, Inc. supports customer value realization through varied engagement models. The self-service and turnkey partnership models are scaled through the Data Collaboration Network, which connects over 900 leading advertisers, platforms, publishers, data providers, and commerce media networks. A commissioned Forrester Consulting study released in June 2025 quantified the value for a composite organization using the platform, showing a 313% return on investment over three years, with a payback period of less than 6 months. This speaks directly to accelerated value realization.

For complex needs, professional services are available. While specific revenue figures for this segment aren't broken out separately from Marketplace & Other revenue, these services help customers with complex data integration and custom solutions, supporting the platform's adoption.

The commitment to continuous improvement is evident in platform updates. A key rollout highlighted at RampUp 2025 was Cross-Media Intelligence, a capability enabling unified, de-duplicated reporting across screens and platforms. Furthermore, the Q1 2026 earnings call in August 2025 confirmed the advancement of key growth initiatives including Cross-Media Intelligence, Commerce Media, and CTV.

Here's a quick look at the scale of the high-value customer base over recent reporting periods:

Metric	Q1 Fiscal 2025 (Ended Dec 31, 2024)	Q3 Fiscal 2025 (Ended Dec 31, 2024)	Q4 Fiscal 2025 (Ended Mar 31, 2025)	Q1 Fiscal 2026 (Ended Jun 30, 2025)
Customers >$1M ARR	115	125	128	127
Direct Subscription Customers	900	865	840	835
Subscription Net Retention	105%	108%	104%	104%

The relationship strategy emphasizes both deep engagement and broad ecosystem reach:

• Dedicated support for 128 customers with >$1M Annual Recurring Revenue (ARR).
• Annual conference, RampUp 2025, hosted nearly 2,500 attendees.
• Over 500 customer and partner meetings held during RampUp 2025.
• Data Collaboration Network includes over 900 leading partners.
• Forrester study showed a 313% ROI with a payback under 6 months.
• New feature rollout: Cross-Media Intelligence debuted at RampUp 2025.

If onboarding for new enterprise clients takes longer than the expected 14+ days, churn risk rises, so the professional services team needs clear SLAs.

Finance: draft 13-week cash view by Friday.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Channels

Direct Enterprise Sales team focused on large brands and media owners.

The direct sales force focuses on securing and expanding relationships with major advertisers and media owners, which is critical given that Subscription revenue was $569 million, making up 76% of the total Fiscal Year 2025 revenue of $746 million. LiveRamp Holdings, Inc. ended Fiscal Year 2025 with 128 customers whose annualized subscription revenue exceeded $1 million, an increase from 115 in the prior year. The ten largest customers represented approximately 25% of total revenues for the twelve months ended March 31, 2025. For the first quarter of Fiscal Year 2026, the company reported 127 customers with annualized subscription revenue exceeding $1 million, and maintained 835 direct customers worldwide. The Marketplace & Other revenue stream, which includes activation and data monetization, grew 21% in Fiscal Year 2025 to reach $177 million.

The LiveRamp Data Collaboration Platform itself, acting as a network channel.

The platform functions as the core channel, scaling through connectivity. LiveRamp Holdings, Inc. states its Data Collaboration Network has unparalleled scale, neutrality, interoperability, and connectivity, with over 900 leading advertisers, data platforms, publishers, data providers, and commerce media networks as of late 2025. The platform's reach is significant, allowing users to reach more than 95% of the addressable digital audience in market. The network expansion is supported by continuous product enhancements, including the addition of 25+ new destinations and integrations as of October 2025. The platform's value proposition is underscored by a commissioned study showing a 313% return on investment over three years for composite organizations using the platform.

• Data Collaboration Network scale: Over 900 participants (advertisers, platforms, publishers, providers).
• Audience reach: Over 95% of the addressable digital audience in market.
• New Ecosystem Connections (Oct 2025): 25+ new destinations and integrations.
• Cloud Platform Integration: Integrates with all major cloud platforms (AWS, Azure, GCP, Databricks, and Snowflake).

Channel sales through cloud partners and systems integrators.

Channel sales are a key focus for expanding reach beyond direct sales, particularly with major technology providers. LiveRamp Holdings, Inc. is actively expanding channel sales with customer data platforms, public cloud providers, cloud data warehouses, marketing clouds, and global systems integrators. The global network scale shows 500+ ecosystem partners, which explicitly includes Google, Meta, Amazon, and Microsoft. Furthermore, an IDC MarketScape assessment noted access to over 1,000 partners, including major publishers, retailers, platforms, and data providers, as a strength. The company also serves thousands of additional customers through reseller partnerships, in addition to its 835 direct customers as of Q1 FY26.

LiveRamp Data Marketplace for third-party data discovery and activation.

The Data Marketplace is a direct revenue channel, falling under Marketplace & Other revenue, which reached $177 million in Fiscal Year 2025. This marketplace connects data sellers' audience data across the ecosystem, facilitating transactions between data sellers and buyers across hundreds of marketing platforms. In Q3 FY2025, the network included over 200 ad tech platforms participating in the ecosystem. The platform has enhanced discovery with AI-assisted search, allowing buyers to use natural language to find relevant third-party data segments. The growth in this segment is notable, with Q1 FY2026 Marketplace & Other revenue hitting $46.4 million, a 12.8% year-over-year increase.

Industry events and thought leadership content.

While specific event spending or attendance numbers aren't provided, the company's strategic communications highlight its role in shaping industry standards and product launches, which drive channel engagement. For instance, the company announced a partnership with Mohegan in January 2025 to launch an industry-first casino media network. LiveRamp Holdings, Inc. was named a Leader in the 2025 IDC MarketScape for Data Clean Room Technology. The company also highlighted its participation in Snowflake's 2025 Modern Marketing Stack Report, where it was named a leader, validating its solutions on that cloud platform.

Metric	Value (End FY2025 / Latest Reported)	Context
FY2025 Total Revenue	$746 million	Fiscal Year 2025 total revenue
FY2025 Subscription Revenue	$569 million	Fiscal Year 2025 subscription revenue
FY2025 Marketplace & Other Revenue	$177 million	Fiscal Year 2025 Marketplace & Other revenue
Customers with ARR > $1M	128	As of March 31, 2025
Direct Subscription Customers	840	As of March 31, 2025
Ecosystem Partners (Global Network)	500+	Including Google, Meta, Amazon, Microsoft
Data Clean Room Partners (IDC)	Over 1,000	Identified by IDC MarketScape
Q1 FY2026 Total Revenue	$194.8 million	Quarter ended June 30, 2025

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Customer Segments

You're looking at the core of LiveRamp Holdings, Inc.'s (RAMP) value exchange, which is built around connecting disparate parts of the digital advertising and marketing ecosystem. The customer segments are not just names; they represent the nodes in the Data Collaboration Network that generate the platform's recurring revenue.

The company's focus is heavily weighted toward large, data-rich organizations that need interoperable identity resolution to function in a privacy-centric world. This is evident in the growth of their top-tier clients. As of the end of fiscal year 2025 (March 31, 2025), LiveRamp Holdings, Inc. had reached a new high of 128 customers whose annualized subscription revenue exceeded $1 million, up 11% from the prior year. Overall, the company served 840 direct subscription customers at that same date. By the end of the first quarter of fiscal 2026 (June 30, 2025), this $1M+ customer count was reported at 127.

Here is a breakdown of the key customer segments that drive the $569 million in Subscription Revenue LiveRamp Holdings, Inc. generated in fiscal year 2025.

Customer Segment	Primary Need Addressed	Key Metric/Data Point (as of FYE March 31, 2025)
Large Enterprise Advertisers and Brands	Addressable reach, cross-media measurement, and first-party data activation.	128 customers with over $1 million in annualized subscription revenue.
Media Owners and Publishers	Monetizing inventory securely and providing addressable inventory without third-party cookies.	Subscription revenue growth of 11% year-over-year for FY2025.
Retailers building commerce media networks	Scaling retail media capabilities and connecting first-party transaction data with marketing efforts.	Marketplace & Other Revenue grew 21% year-over-year for FY2025.
Data Providers	Secure distribution and activation of audience segments across the network.	Total FY2025 Revenue was $746 million.
Technology Platforms (DSPs, CDPs, Measurement Vendors)	Identity resolution and interoperability to connect their services to a neutral, scaled network.	Platform net retention was 106% in Q4 FY2025.

The Large Enterprise Advertisers and Brands segment is critical; their aggregate subscription revenue grew by 13% in FY2025, outpacing the overall subscription revenue growth of 11%. This group includes major players, with leaders from over 110 companies presenting at their RampUp conference in February 2025.

The platform's value proposition is reinforced by its network effect, which LiveRamp Holdings, Inc. aims to grow by adding more nodes and enhancing the connections between them. This strategy directly serves the needs of Media Owners and Publishers, as well as Technology Platforms, by increasing the utility of their own data assets within the neutral environment.

For Retailers, the growth in Marketplace & Other revenue, which hit $177 million in FY2025, suggests strong adoption of services related to commerce media and data activation outside of the core subscription contracts.

You've got to keep an eye on the direct customer count, though. While the high-value customer count grew, the total number of direct subscription customers actually decreased to 840 as of March 31, 2025, from 900 the prior year, as smaller accounts churned or moved to reseller arrangements. That's a key trade-off to watch: quality over sheer quantity of logos. Finance: draft 13-week cash view by Friday.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive LiveRamp Holdings, Inc.'s operational spend for the fiscal year ended March 31, 2025. Understanding where the money goes is key to assessing their path to profitability.

Cost of Revenue (CoR), which represents the direct costs to deliver the platform and services, totaled approximately $216 million for fiscal year 2025. This figure is derived from total revenue of $746 million and a GAAP gross profit of $530 million, resulting in a GAAP gross margin of 71% for the full year.

The components driving this cost include infrastructure and services. Specifically, cloud infrastructure costs within gross margin increased by $20.9 million year-over-year, largely due to increased customer usage. Also impacting CoR were services costs, which rose by $8.5 million due to higher headcount and contingent workers, plus an increase in intangible asset amortization of $5.6 million related to the Habu acquisition.

LiveRamp Holdings, Inc. continues to make significant investment in Research and Development (R&D) to keep the platform innovative. For the twelve months ended March 31, 2025, R&D expense was $176.7 million. That spend represented 23.7% of total revenues for the year. The increase in R&D expense year-over-year was primarily driven by several factors:

• Stock-based compensation expense, which increased by $14.5 million.
• Headcount-related expenses, which increased by $8.5 million.
• Cloud R&D hosting expenses, which increased by $2.4 million.

Sales and Marketing (S&M) expenses are substantial, reflecting the push to drive network growth and secure enterprise adoption. S&M expense for fiscal 2025 reached $213.1 million. This is a clear indicator of the investment required to expand the customer base, even as the number of direct subscription customers slightly decreased year-over-year to 840 by March 31, 2025.

General and Administrative (G&A) costs cover corporate overhead and compliance needs, which are critical in the data space. G&A expenses for the full fiscal year 2025 amounted to $126.5 million. This represents a 15% increase compared to the prior fiscal year.

Here's a quick look at the operating expense breakdown for the full fiscal year ended March 31, 2025, in thousands of U.S. dollars:

Expense Category	FY2025 Amount (in thousands)	FY2024 Amount (in thousands)	Year-over-Year Change Percentage
Research and Development	$176,668	$151,201	17%
Sales and Marketing	$213,106	$195,693	9%
General and Administrative	$126,499	$110,166	15%
Total Operating Expenses	$524,266	$468,768	12%

The total operating expenses for LiveRamp Holdings, Inc. in fiscal 2025 were $524.3 million. You can see the S&M spend is the largest component of the operating expenses, followed closely by R&D. These figures show where the company is placing its bets: platform innovation and market presence.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Revenue Streams

You're looking at how LiveRamp Holdings, Inc. actually brings in the money, which is key for any financial assessment. Honestly, their revenue structure is built around making their Data Collaboration Platform sticky and essential for their clients' data operations. The numbers for fiscal year 2025 show a clear preference for recurring income.

For the full fiscal year 2025, LiveRamp Holdings, Inc. posted total revenue of $746 million, which was a 13% increase over the prior year. This top-line performance is heavily weighted toward the predictable side of the ledger.

The revenue streams are cleanly divided into two main buckets, which you can see laid out here:

Revenue Stream	FY 2025 Amount (Millions USD)	YoY Growth (FY25 vs FY24)	FY25 Percentage of Total Revenue
Subscription Revenue	$569 million	11%	76%
Marketplace & Other Revenue	$177 million	21%	24%

The Subscription Revenue, totaling $569 million in fiscal year 2025, is the bedrock. This revenue is primarily generated through fixed subscription fees for access to the Data Collaboration Platform and the core RampID identity resolution service. These fees are typically charged annually and are scaled based on the volume of data input records and the number of connection points a client needs across the ecosystem. To be fair, even within this recurring bucket, there's a variable component; usage-based subscription revenue accounted for 15% of total subscription revenue in fiscal year 2025, showing that platform utilization drives some incremental, though still recurring, income.

The Marketplace & Other Revenue stream, which hit $177 million in fiscal year 2025, is where the transactional and data exchange activity gets recognized. This is where LiveRamp Holdings, Inc. monetizes the data flowing through its Data Marketplace, which connects data sellers with buyers across its network of over 500 partners. This revenue comes from a few key mechanisms:

• Revenue from data transactions within the Data Marketplace.
• Usage-based fees from data activation and measurement services outside the core subscription.
• Revenue-sharing agreements with data sellers for segment syndication.

The structure of the Marketplace revenue is quite nuanced, reflecting different ways data is transacted. For instance, data sellers can utilize several pricing models for segment distribution:

• Programmatic Standard: Often involves a Fixed Cost Per Mille (CPM) for targeting use cases.
• Advertiser Direct: Segments distributed to platforms like Facebook, X, LinkedIn, Snapchat, and TikTok are billed at a Percentage of Media entered.
• Flat Fee Deals: There's growing demand for monthly flat-fee pricing for advanced use cases like measurement or analytics, with examples showing deals structured around a $10,000 monthly fee for a one-year contract.

The stickiness of the subscription model is evident when you look at customer commitment. At the end of fiscal year 2025, LiveRamp Holdings, Inc. had 128 customers whose annualized subscription revenue exceeded $1 million, up from 115 the prior year. Furthermore, the fourth quarter annualized recurring revenue (ARR), which is the last month of the quarter's fixed subscription revenue annualized, stood at $504 million, up 8% year-over-year. Finance: draft the Q1 FY26 revenue forecast sensitivity analysis by next Tuesday.