LiveRamp Holdings, Inc. (RAMP): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama en rápida evolución del marketing digital y la conectividad de datos, Liveramp Holdings, Inc. (RAMP) surge como una fuerza transformadora, revolucionando cómo las empresas aprovechan los datos de los clientes con soluciones seguras a la privacidad sin precedentes. Al unir ingeniosamente los ecosistemas de datos complejos, Liveramp permite a los especialistas en marketing desbloquear información granular de la audiencia, conectando perfectamente paisajes digitales fragmentados a través de tecnologías avanzadas de resolución de identidad que trascienden los límites de marketing tradicionales. Su innovador modelo de negocio representa un enfoque de vanguardia para la colaboración de datos, ofreciendo a las empresas un poderoso conjunto de herramientas para navegar por el intrincado mundo de las estrategias de marketing personalizadas y que cumplen con la privacidad.

Liveramp Holdings, Inc. (RAMP) - Modelo de negocio: asociaciones clave

Asociaciones estratégicas con los principales proveedores de datos y plataformas de tecnología

Liveramp ha establecido asociaciones críticas con los siguientes proveedores de datos clave y plataformas de tecnología:

Categoría de socio	Socios específicos	Enfoque de asociación
Plataformas en la nube	Google Cloud, Amazon Web Services, Microsoft Azure	Servicios de infraestructura e integración de datos
Plataformas de gestión de datos	Adobe, Oracle, Salesforce	Conectividad de datos multiplataforma

Colaboración con tecnología de marketing y compañías de publicidad

Las asociaciones de tecnología de marketing de Liveramp incluyen:

• El escritorio de comercio (plataforma de publicidad programática)
• Mediamath (Tecnología de publicidad digital)
• Magnite (mercado publicitario)

Integración con las principales plataformas de datos de clientes

Integraciones clave de la plataforma de datos del cliente:

Plataforma	Capacidad de integración	Año de asociación
Segmento	Unificación de datos del cliente	2019
Tealio	Gestión de datos en tiempo real	2020

Alianzas con empresas de gestión de datos y análisis

Gestión estratégica de datos y asociaciones de análisis:

• Copo de nieve (plataforma de datos en la nube)
• Nielsen (Medición y análisis)
• Epsilon (tecnología de marketing)

Ecosistema de asociación total: más de 25 colaboraciones estratégicas a partir de 2024

Liveramp Holdings, Inc. (RAMP) - Modelo de negocio: actividades clave

Resolución de identidad y servicios de conectividad de datos

Liveramp procesado 20+ billones de transacciones en 2023, habilitando la conectividad de datos en múltiples plataformas y canales.

Métrico de servicio	2023 rendimiento
Conexiones de datos	Más de 500 socios empresariales
Tamaño del gráfico de identidad	250 millones de hogares direccionables
Coincidencia multiplataforma	Tasa de precisión del 95%

Desarrollo de la colaboración de datos y las plataformas seguras de privacidad

Liveramp invertido $ 147.8 millones en I + D Durante el año fiscal 2023 para el desarrollo de la plataforma.

• Plataforma ATS (solución de tráfico autenticada)
• Tecnología de IdentityLink
• Entorno de colaboración de datos de refugio seguro

Gestión de la infraestructura de datos del cliente

Capacidad de infraestructura	Especificación
Velocidad de procesamiento de datos	Capacidades de procesamiento en tiempo real
Escalabilidad de infraestructura	Arquitectura nativa de nube
Normas de cumplimiento	GDPR, CCPA, CPRA Cumplante

Soluciones avanzadas de orientación y segmentación de la audiencia

Liveramp Supports Más de 150,000 segmentos de audiencia En todos los ecosistemas de publicidad digital.

• Orientación demográfica
• Segmentación conductual
• Mapeo de audiencia basado en la intención

La coincidencia de datos y el enriquecimiento de la privacidad

Liveramp logrado 99.5% de anonimización de datos en procesos de correspondencia compatibles con la privacidad.

Métrica de coincidencia de privacidad	2023 rendimiento
Precisión de coincidencia de datos	97.3%
Tasa de anonimización	99.5%
Violaciones de cumplimiento	Cero incidentes reportados

Liveramp Holdings, Inc. (RAMP) - Modelo de negocio: recursos clave

Tecnología de resolución de identidad avanzada

La plataforma IdentityLink de Liveramp procesa aproximadamente 3 billones de transacciones de datos mensualmente. La tecnología admite más de 500 clientes empresariales en múltiples industrias.

Métrica de tecnología	Valor cuantitativo
Transacciones de datos mensuales	3 billones
Base de clientes empresariales	500+ clientes
Alcance de conectividad de datos	Más de 90 países

Infraestructura de conectividad de datos patentada

Liveramp mantiene una infraestructura de datos robusta con asociaciones estratégicas en plataformas digitales.

• Conectado a más de 250 plataformas de marketing y publicidad
• Capacidades de integración de datos con principales proveedores de nubes
• Marco de conectividad de datos compatible con la privacidad

Red de datos de clientes extensas

A partir de 2023, la red de datos de Liveramp abarca más de 1.200 millones de perfiles de consumo direccionables.

Atributo de red de datos	Medición cuantitativa
Perfiles de consumo	1.200 millones
Fuentes de datos	450+ fuentes únicas

Aprendizaje automático y capacidades de IA

Liveramp invierte significativamente en tecnologías impulsadas por IA para una mayor resolución de datos y orientación.

• Inversión anual de I + D: $ 78.4 millones en 2023
• Modelos de aprendizaje automático Processing 500+ terabytes diariamente
• Tasa de precisión de resolución de identidad con IA: 92.5%

Fuerza laboral técnica y de datos calificada

Liveramp emplea una fuerza laboral especializada centrada en la tecnología de datos y el análisis.

Métrica de la fuerza laboral	Datos cuantitativos
Total de empleados	1,100+ profesionales
Científicos de datos	275+ personal especializado
Equipo de ingeniería	40% de la fuerza laboral total

Liveramp Holdings, Inc. (RAMP) - Modelo de negocio: propuestas de valor

Soluciones de conectividad de datos seguras de privacidad

Liveramp proporciona soluciones de conectividad de datos con las siguientes métricas clave:

Métrico	Valor
Ingresos anuales de soluciones de privacidad	$ 385.6 millones (2023)
Número de conexiones compatibles con la privacidad	Más de 500 millones de identidades únicas de clientes
Normas de cumplimiento de protección de datos	GDPR, CCPA, CPRA certificado

Se dirige a la audiencia mejorada para los especialistas en marketing

Las capacidades de orientación de la audiencia de Liveramp incluyen:

• Alcance de audiencia direccionable de 235 millones de hogares
• Tasa de precisión de focalización multiplataforma del 92%
• Marketing de la audiencia tasa de coincidencia del 85%

Resolución de identidad de canal cruzado

Métrica de resolución de identidad	Actuación
Tamaño de gráfico de identidad total	1.200 millones de identificadores autenticados
Precisión de resolución de identidad	Tasa de precisión del 98.3%
Plataformas de integración de canales cruzados	Más de 75 plataformas digitales

Mejora efectividad y personalización del marketing

• Mejora promedio de ROI de marketing: 35%
• Aumento de la tasa de conversión de personalización: 28%
• Levante de compromiso del cliente: 42%

Servicios integrales de gestión de datos e integración

Métrica de gestión de datos	Valor
Integraciones de datos totales	Más de 250 fuentes de datos
Volumen de procesamiento de datos anual	2.5 petabytes
Clientes empresariales	500+ marcas principales

Liveramp Holdings, Inc. (RAMP) - Modelo de negocios: relaciones con los clientes

Enfoque de ventas consultivas

El enfoque de ventas consultivas de Liveramp implica el compromiso directo con los clientes de nivel empresarial, con un equipo de ventas dirigido a organizaciones con ingresos anuales superiores a $ 500 millones. A partir del tercer trimestre de 2023, la compañía reportó 677 clientes empresariales.

Segmento de clientes	Número de clientes	Valor de contrato promedio
Clientes empresariales	677	$ 324,000 por año
Clientes del mercado medio	312	$ 156,000 por año

Equipos dedicados de éxito del cliente

Liveramp mantiene equipos especializados de éxito del cliente con un enfoque en la retención y la satisfacción del cliente. La compañía asigna aproximadamente el 22% de su presupuesto operativo a las iniciativas de éxito del cliente.

• Gerentes de éxito del cliente: 124 profesionales a tiempo completo
• Tasa promedio de retención del cliente: 93%
• Puntaje trimestral de satisfacción del cliente: 4.6/5

Soporte técnico continuo y asistencia de implementación

La compañía proporciona soporte técnico las 24 horas, los 7 días de la semana con un tiempo de respuesta promedio de 47 minutos para problemas críticos. La asistencia de implementación se incluye en el paquete de servicio empresarial estándar.

Métrico de soporte	Actuación
Tiempo de respuesta promedio	47 minutos
Canales de soporte	Teléfono, correo electrónico, chat en vivo
Presupuesto de apoyo anual	$ 18.3 millones

Capacidades de la plataforma de datos de autoservicio

Liveramp ofrece una plataforma integral de autoservicio con Herramientas avanzadas de conectividad de datos y resolución de identidad. Las estadísticas de uso de la plataforma revelan una participación significativa del cliente.

• Usuarios mensuales de la plataforma activa: 2,341
• Duración promedio de la sesión de la plataforma: 52 minutos
• Integraciones de datos disponibles: más de 125 conexiones

Actualizaciones regulares de productos y mejoras de características

Liveramp invierte mucho en investigación y desarrollo, con $ 86.4 millones asignados a la innovación de productos en 2023. La compañía publica las principales actualizaciones de la plataforma trimestralmente.

Inversión de I + D	Frecuencia de actualización del producto	Nuevas características introducidas
$ 86.4 millones (2023)	Trimestral	17 nuevas características

Liveramp Holdings, Inc. (RAMP) - Modelo de negocio: canales

Equipo de ventas directas

A partir del cuarto trimestre de 2023, el equipo de ventas directas de Liveramp constaba de 247 representantes de ventas empresariales. El equipo generó $ 516.3 millones en ingresos recurrentes anuales para el año fiscal 2023.

Métrica del equipo de ventas	Valor
Representantes de ventas totales	247
Ingresos anuales de ventas	$ 516.3 millones
Ingresos promedio por representante de ventas	$ 2.09 millones

Marketing digital y plataformas en línea

Liveramp utiliza múltiples canales de marketing digital, con el 72% de la adquisición de clientes a través de plataformas en línea en 2023.

• Tráfico del sitio web: 1.2 millones de visitantes únicos por mes
• Seguidores de LinkedIn: 48,300
• Gasto de marketing digital: $ 23.4 millones en 2023

Conferencias y eventos de la industria

Liveramp participó en 18 principales conferencias de la industria en 2023, con un presupuesto estimado de marketing de eventos de $ 4.7 millones.

Tipo de evento	Número de eventos	Alcance estimado
Conferencias principales de la industria	18	35,000 asistentes
Seminarios web	42	15,600 participantes

Redes de referencia de socios

Liveramp mantiene 126 relaciones activas de tecnología y consultoría de socios, generando el 28% de los ingresos totales a través de canales de socios.

• Ecosistema total de socios: 126 socios
• Ingresos generados por socios: $ 184.2 millones
• Tasa de comisión de socios: 12-18%

Demostraciones de productos basadas en la web

Liveramp realizó 3.647 demostraciones de productos en línea en 2023, con una tasa de conversión del 22,6%.

Métrica de demostración de productos	Valor
Demostraciones totales en línea	3,647
Tasa de conversión	22.6%
Duración promedio de demostración	47 minutos

Liveramp Holdings, Inc. (RAMP) - Modelo de negocio: segmentos de clientes

Organizaciones de marketing de nivel empresarial

Liveramp atiende a grandes organizaciones de marketing empresarial con una base anual de clientes de aproximadamente 500 clientes empresariales a partir de 2023.

Características del segmento de clientes	Penetración del mercado
Departamentos de marketing de Fortune 500	Cobertura del mercado del 68%
Presupuesto anual de tecnología de marketing	$ 5.2 millones promedio por empresa

Agencias de publicidad digital

Liveramp proporciona soluciones de conectividad de datos a las agencias de publicidad digital.

• Total de la agencia de publicidad digital CLIENTES: 250
• Valor promedio de contrato anual: $ 1.2 millones
• Porcentaje de las 100 principales agencias como clientes: 82%

Medios y empresas editoriales

El segmento de medios representa un flujo de ingresos significativo para Liveramp.

Métricas de segmento de medios	2023 datos
Total de clientes de medios	175 editores
Ingresos anuales del segmento de medios	$ 124.3 millones

Empresas de comercio electrónico y minoristas

Liveramp admite estrategias de gestión de datos electrónicos y de comercio minorista.

• Clientes minoristas: 325 empresas
• Integraciones de plataforma de comercio electrónico: 42
• Valor promedio del contrato anual: $ 850,000

Tecnología y empresas basadas en datos

El sector tecnológico representa el segmento de clientes en crecimiento para Liveramp.

Segmento de clientes de tecnología	2023 estadísticas
Clientes de tecnología total	215 empresas
Porcentaje de clientes SaaS	67%
Ingresos anuales del segmento de tecnología	$ 98.7 millones

Liveramp Holdings, Inc. (RAMP) - Modelo de negocio: Estructura de costos

Inversiones de investigación y desarrollo

Para el año fiscal 2023, Liveramp reportó gastos de I + D de $ 144.6 millones, lo que representa aproximadamente el 25.4% de los ingresos totales.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2023	$ 144.6 millones	25.4%
2022	$ 132.5 millones	23.8%

Infraestructura en la nube y mantenimiento de tecnología

Los costos anuales de infraestructura en la nube y mantenimiento de tecnología estimados en $ 37.2 millones para el año fiscal 2023.

• Contrato de Amazon Web Services (AWS): aproximadamente $ 22.5 millones anuales
• Mantenimiento de infraestructura de tecnología dedicada: $ 14.7 millones

Gastos de ventas y marketing

Los gastos de ventas y marketing para el año fiscal 2023 totalizaron $ 186.3 millones, lo que representa el 32.8% de los ingresos totales.

Categoría de gastos	Cantidad	Porcentaje de ingresos
Personal de ventas	$ 112.8 millones	19.8%
Campañas de marketing	$ 73.5 millones	13.0%

Adquisición y retención de talentos

Costos totales de recursos humanos y gestión del talento para 2023: $ 64.5 millones.

• Gastos de reclutamiento: $ 8.7 millones
• Compensación y beneficios de los empleados: $ 55.8 millones

Medidas de cumplimiento y seguridad de datos

Las inversiones de cumplimiento y seguridad de datos para el año fiscal 2023 alcanzaron $ 29.4 millones.

Medida de seguridad	Costo
Infraestructura de ciberseguridad	$ 18.6 millones
Cumplimiento regulatorio	$ 10.8 millones

Liveramp Holdings, Inc. (RAMP) - Modelo de negocio: flujos de ingresos

Servicios de conectividad de datos basados ​​en suscripción

Para el año fiscal 2023, Liveramp reportó ingresos totales de suscripción de $ 298.7 millones. La compañía ofrece modelos de suscripción escalonados para servicios de conectividad de datos.

Nivel de suscripción	Ingresos anuales (2023)	Características clave
Conectividad básica	$ 87.5 millones	Integración de datos estándar
Conectividad empresarial	$ 156.2 millones	Coincidencia de datos avanzado
Conectividad premium	$ 55.0 millones	Soluciones de datos integrales

Tarifas de coincidencia de datos por uso y resolución

Liveramp generó $ 42.3 millones en ingresos por coincidencia de datos por uso para el año fiscal 2023.

• Tarifa de correspondencia promedio por registro: $ 0.05
• Total de registros procesados: 845 millones
• Ingresos de servicios de resolución de datos: $ 18.6 millones

Licencias de software empresarial

La licencia de software empresarial contribuyó con $ 76.4 millones a los ingresos de Liveramp en 2023.

Tipo de licencia	Ganancia	Número de clientes
Licencia de empresa estándar	$ 45.2 millones	237 clientes
Licencia de empresa avanzada	$ 31.2 millones	126 clientes

Servicios profesionales y soporte de implementación

Los servicios profesionales generaron $ 53.6 millones en ingresos para el año fiscal 2023.

• Consultoría de implementación: $ 28.3 millones
• Servicios de soporte técnico: $ 15.7 millones
• Entrenamiento e incorporación: $ 9.6 millones

Enriquecimiento de datos y soluciones de orientación a la audiencia

Las soluciones de enriquecimiento de datos produjeron $ 67.2 millones en ingresos durante el año fiscal 2023.

Tipo de solución	Ganancia	Segmento de mercado
B2B Audiencia de audiencia	$ 38.5 millones	Marketing empresarial
Enriquecimiento de la audiencia B2C	$ 28.7 millones	Marketing de consumo

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients pay LiveRamp Holdings, Inc. for its services right now, late in 2025. It's all about secure data use and future-proofing identity in a world without third-party cookies.

Privacy-compliant, secure data collaboration via Data Clean Rooms.

LiveRamp Holdings, Inc. is recognized as a Leader in the IDC MarketScape for Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases for 2025. This collaboration platform is purpose-built for today's complex ecosystem, featuring a cloud-native architecture that enables secure, zero-copy collaboration across all major cloud platforms, including AWS, Azure, GCP, Snowflake, and Databricks. The value here is scale and security; the LiveRamp Clean Room connects to an extensive partner network of over 1,000 partners, including major publishers, retailers, and data providers. Plus, it offers native activation capabilities to more than 350 destinations.

Unified, de-duplicated cross-media measurement across all channels.

The platform helps you move past siloed reporting. Through its Cross-Media Intelligence solution, LiveRamp Holdings, Inc. enables de-duplicated, truly cross-media measurement via the Clean Room, powering unified reporting based on first-party data. This capability is key to proving marketing effectiveness. For context on the value delivered, a Forrester TEI study showed a 313% ROI for LiveRamp users. You can see the financial commitment clients are making, with Subscription net retention at 108% and platform net retention at 111% for the third quarter of fiscal year 2025.

Identity resolution that future-proofs marketing in a post-cookie ecosystem.

The core of this value is the durable RampID, which keeps resolution persistent without relying on inconsistent signals like cookies. LiveRamp Holdings, Inc. helps you reach consumers wherever they spend time, accessing connected audiences across 95% of the addressable digital audience in market. Recent enhancements show the precision you get; an update in October 2024 showed up to a 9% improvement in the accuracy of assigning emails to the dominant RampID. Furthermore, when records include email, the ability to recognize a consumer increased by 3.2%, potentially increasing addressable reach by 2%. On average, the system deterministically matches 2.5 devices to each input record in a file.

Enabling commerce media networks to monetize first-party data effectively.

LiveRamp Holdings, Inc. is actively building out new monetization avenues for first-party data holders. For example, in January 2025, the company announced a partnership with Mohegan to launch the industry's first casino media network. This allows brands to access Mohegan's rich first-party insights and measure campaigns across digital and on-premise channels like loyalty programs and kiosks. This focus on new data collaboration models is reflected in the company's financial performance, with Marketplace & Other revenue hitting $50 million in Q3 FY25, marking a 20% increase year-over-year.

High match rates and accuracy for first-party data onboarding.

Getting your existing data into the ecosystem accurately is step one. The value proposition here is the confidence in your data's portability and reach. The Identity Engine allows you to resolve and unify your first-party data within hours. This is supported by the high accuracy in matching, as noted earlier, with an average of 2.5 devices matched per input record. The overall financial health suggests this is working; Annual Recurring Revenue (ARR) reached $491 million as of Q3 FY25, up 10% year-over-year. Also, the number of customers with annualized subscription revenue exceeding $1 million grew to 125, up from 105 the prior year.

Metric Category	Key Data Point (Late 2025)	Source Context
Data Clean Room Network Size	Access to over 1,000 partners	IDC MarketScape Leader assessment
Data Clean Room Activation	Native activation to more than 350 destinations	LiveRamp Clean Room capability
Identity Resolution Accuracy Improvement	Up to 9% improvement in assigning emails to dominant RampID	October 2024 Identity Graph Enhancement
Identity Resolution Reach Increase	Addressable reach potentially increased by 2% with email data	October 2024 Identity Graph Enhancement
Average Device Match Rate	Deterministically match 2.5 devices per input record	LiveRamp Match Rate Documentation
Customer Loyalty/Retention (Q3 FY25)	Subscription net retention of 108%	Q3 FY25 Financial Results
Customer Value (Q3 FY25)	125 customers with >$1 million in ARR, up from 105 YoY	Q3 FY25 Financial Results

You see the value proposition translating directly into revenue streams; Subscription revenue was $146 million in Q3 FY25, representing a 10% increase. The overall momentum is clear, with GAAP gross margin at 72% and Non-GAAP gross margin at 74% for that quarter.

• IDC MarketScape Leader recognition for Data Clean Room Technology in 2025.
• Forrester TEI study showing a 313% ROI.
• Integration across major clouds: AWS, Azure, GCP, Databricks, and Snowflake.
• Q3 FY25 Total Revenue of $195 million, up 12% year-over-year.
• ARR reached $491 million, up 10% year-over-year (Q3 FY25).
• Net profit margins improved to 4.9% from 0.2% the prior year (as of Nov 2025 estimates).

If you're still relying on legacy identity methods, the risk of poor data quality rises. If onboarding takes 14+ days, churn risk rises.

Finance: draft 13-week cash view by Friday.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Customer Relationships

You're looking at how LiveRamp Holdings, Inc. nurtures its most valuable connections in late 2025. It's all about high-touch service for the biggest spenders and broad community engagement for everyone else.

Dedicated account management focuses on the top tier of the customer base. As of the end of fiscal year 2025 (March 31, 2025), LiveRamp Holdings, Inc. served exactly 128 customers whose annualized subscription revenue exceeded $1 million. This was an increase from 115 customers in the prior year period. The aggregate subscription revenue from this high-value group grew by 13% in FY2025, outpacing overall subscription revenue growth. This group represents a critical anchor for the business model.

The annual customer conference, RampUp, serves as a major community touchpoint and education forum. For the RampUp 2025 event, LiveRamp Holdings, Inc. brought together nearly 2,500 attendees. The commercial team used this event to host over 500 meetings with customers and partners. The programming included over 40 panels and presentations featuring 110 speakers from major brands.

LiveRamp Holdings, Inc. supports customer value realization through varied engagement models. The self-service and turnkey partnership models are scaled through the Data Collaboration Network, which connects over 900 leading advertisers, platforms, publishers, data providers, and commerce media networks. A commissioned Forrester Consulting study released in June 2025 quantified the value for a composite organization using the platform, showing a 313% return on investment over three years, with a payback period of less than 6 months. This speaks directly to accelerated value realization.

For complex needs, professional services are available. While specific revenue figures for this segment aren't broken out separately from Marketplace & Other revenue, these services help customers with complex data integration and custom solutions, supporting the platform's adoption.

The commitment to continuous improvement is evident in platform updates. A key rollout highlighted at RampUp 2025 was Cross-Media Intelligence, a capability enabling unified, de-duplicated reporting across screens and platforms. Furthermore, the Q1 2026 earnings call in August 2025 confirmed the advancement of key growth initiatives including Cross-Media Intelligence, Commerce Media, and CTV.

Here's a quick look at the scale of the high-value customer base over recent reporting periods:

Metric	Q1 Fiscal 2025 (Ended Dec 31, 2024)	Q3 Fiscal 2025 (Ended Dec 31, 2024)	Q4 Fiscal 2025 (Ended Mar 31, 2025)	Q1 Fiscal 2026 (Ended Jun 30, 2025)
Customers >$1M ARR	115	125	128	127
Direct Subscription Customers	900	865	840	835
Subscription Net Retention	105%	108%	104%	104%

The relationship strategy emphasizes both deep engagement and broad ecosystem reach:

• Dedicated support for 128 customers with >$1M Annual Recurring Revenue (ARR).
• Annual conference, RampUp 2025, hosted nearly 2,500 attendees.
• Over 500 customer and partner meetings held during RampUp 2025.
• Data Collaboration Network includes over 900 leading partners.
• Forrester study showed a 313% ROI with a payback under 6 months.
• New feature rollout: Cross-Media Intelligence debuted at RampUp 2025.

If onboarding for new enterprise clients takes longer than the expected 14+ days, churn risk rises, so the professional services team needs clear SLAs.

Finance: draft 13-week cash view by Friday.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Channels

Direct Enterprise Sales team focused on large brands and media owners.

The direct sales force focuses on securing and expanding relationships with major advertisers and media owners, which is critical given that Subscription revenue was $569 million, making up 76% of the total Fiscal Year 2025 revenue of $746 million. LiveRamp Holdings, Inc. ended Fiscal Year 2025 with 128 customers whose annualized subscription revenue exceeded $1 million, an increase from 115 in the prior year. The ten largest customers represented approximately 25% of total revenues for the twelve months ended March 31, 2025. For the first quarter of Fiscal Year 2026, the company reported 127 customers with annualized subscription revenue exceeding $1 million, and maintained 835 direct customers worldwide. The Marketplace & Other revenue stream, which includes activation and data monetization, grew 21% in Fiscal Year 2025 to reach $177 million.

The LiveRamp Data Collaboration Platform itself, acting as a network channel.

The platform functions as the core channel, scaling through connectivity. LiveRamp Holdings, Inc. states its Data Collaboration Network has unparalleled scale, neutrality, interoperability, and connectivity, with over 900 leading advertisers, data platforms, publishers, data providers, and commerce media networks as of late 2025. The platform's reach is significant, allowing users to reach more than 95% of the addressable digital audience in market. The network expansion is supported by continuous product enhancements, including the addition of 25+ new destinations and integrations as of October 2025. The platform's value proposition is underscored by a commissioned study showing a 313% return on investment over three years for composite organizations using the platform.

• Data Collaboration Network scale: Over 900 participants (advertisers, platforms, publishers, providers).
• Audience reach: Over 95% of the addressable digital audience in market.
• New Ecosystem Connections (Oct 2025): 25+ new destinations and integrations.
• Cloud Platform Integration: Integrates with all major cloud platforms (AWS, Azure, GCP, Databricks, and Snowflake).

Channel sales through cloud partners and systems integrators.

Channel sales are a key focus for expanding reach beyond direct sales, particularly with major technology providers. LiveRamp Holdings, Inc. is actively expanding channel sales with customer data platforms, public cloud providers, cloud data warehouses, marketing clouds, and global systems integrators. The global network scale shows 500+ ecosystem partners, which explicitly includes Google, Meta, Amazon, and Microsoft. Furthermore, an IDC MarketScape assessment noted access to over 1,000 partners, including major publishers, retailers, platforms, and data providers, as a strength. The company also serves thousands of additional customers through reseller partnerships, in addition to its 835 direct customers as of Q1 FY26.

LiveRamp Data Marketplace for third-party data discovery and activation.

The Data Marketplace is a direct revenue channel, falling under Marketplace & Other revenue, which reached $177 million in Fiscal Year 2025. This marketplace connects data sellers' audience data across the ecosystem, facilitating transactions between data sellers and buyers across hundreds of marketing platforms. In Q3 FY2025, the network included over 200 ad tech platforms participating in the ecosystem. The platform has enhanced discovery with AI-assisted search, allowing buyers to use natural language to find relevant third-party data segments. The growth in this segment is notable, with Q1 FY2026 Marketplace & Other revenue hitting $46.4 million, a 12.8% year-over-year increase.

Industry events and thought leadership content.

While specific event spending or attendance numbers aren't provided, the company's strategic communications highlight its role in shaping industry standards and product launches, which drive channel engagement. For instance, the company announced a partnership with Mohegan in January 2025 to launch an industry-first casino media network. LiveRamp Holdings, Inc. was named a Leader in the 2025 IDC MarketScape for Data Clean Room Technology. The company also highlighted its participation in Snowflake's 2025 Modern Marketing Stack Report, where it was named a leader, validating its solutions on that cloud platform.

Metric	Value (End FY2025 / Latest Reported)	Context
FY2025 Total Revenue	$746 million	Fiscal Year 2025 total revenue
FY2025 Subscription Revenue	$569 million	Fiscal Year 2025 subscription revenue
FY2025 Marketplace & Other Revenue	$177 million	Fiscal Year 2025 Marketplace & Other revenue
Customers with ARR > $1M	128	As of March 31, 2025
Direct Subscription Customers	840	As of March 31, 2025
Ecosystem Partners (Global Network)	500+	Including Google, Meta, Amazon, Microsoft
Data Clean Room Partners (IDC)	Over 1,000	Identified by IDC MarketScape
Q1 FY2026 Total Revenue	$194.8 million	Quarter ended June 30, 2025

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Customer Segments

You're looking at the core of LiveRamp Holdings, Inc.'s (RAMP) value exchange, which is built around connecting disparate parts of the digital advertising and marketing ecosystem. The customer segments are not just names; they represent the nodes in the Data Collaboration Network that generate the platform's recurring revenue.

The company's focus is heavily weighted toward large, data-rich organizations that need interoperable identity resolution to function in a privacy-centric world. This is evident in the growth of their top-tier clients. As of the end of fiscal year 2025 (March 31, 2025), LiveRamp Holdings, Inc. had reached a new high of 128 customers whose annualized subscription revenue exceeded $1 million, up 11% from the prior year. Overall, the company served 840 direct subscription customers at that same date. By the end of the first quarter of fiscal 2026 (June 30, 2025), this $1M+ customer count was reported at 127.

Here is a breakdown of the key customer segments that drive the $569 million in Subscription Revenue LiveRamp Holdings, Inc. generated in fiscal year 2025.

Customer Segment	Primary Need Addressed	Key Metric/Data Point (as of FYE March 31, 2025)
Large Enterprise Advertisers and Brands	Addressable reach, cross-media measurement, and first-party data activation.	128 customers with over $1 million in annualized subscription revenue.
Media Owners and Publishers	Monetizing inventory securely and providing addressable inventory without third-party cookies.	Subscription revenue growth of 11% year-over-year for FY2025.
Retailers building commerce media networks	Scaling retail media capabilities and connecting first-party transaction data with marketing efforts.	Marketplace & Other Revenue grew 21% year-over-year for FY2025.
Data Providers	Secure distribution and activation of audience segments across the network.	Total FY2025 Revenue was $746 million.
Technology Platforms (DSPs, CDPs, Measurement Vendors)	Identity resolution and interoperability to connect their services to a neutral, scaled network.	Platform net retention was 106% in Q4 FY2025.

The Large Enterprise Advertisers and Brands segment is critical; their aggregate subscription revenue grew by 13% in FY2025, outpacing the overall subscription revenue growth of 11%. This group includes major players, with leaders from over 110 companies presenting at their RampUp conference in February 2025.

The platform's value proposition is reinforced by its network effect, which LiveRamp Holdings, Inc. aims to grow by adding more nodes and enhancing the connections between them. This strategy directly serves the needs of Media Owners and Publishers, as well as Technology Platforms, by increasing the utility of their own data assets within the neutral environment.

For Retailers, the growth in Marketplace & Other revenue, which hit $177 million in FY2025, suggests strong adoption of services related to commerce media and data activation outside of the core subscription contracts.

You've got to keep an eye on the direct customer count, though. While the high-value customer count grew, the total number of direct subscription customers actually decreased to 840 as of March 31, 2025, from 900 the prior year, as smaller accounts churned or moved to reseller arrangements. That's a key trade-off to watch: quality over sheer quantity of logos. Finance: draft 13-week cash view by Friday.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive LiveRamp Holdings, Inc.'s operational spend for the fiscal year ended March 31, 2025. Understanding where the money goes is key to assessing their path to profitability.

Cost of Revenue (CoR), which represents the direct costs to deliver the platform and services, totaled approximately $216 million for fiscal year 2025. This figure is derived from total revenue of $746 million and a GAAP gross profit of $530 million, resulting in a GAAP gross margin of 71% for the full year.

The components driving this cost include infrastructure and services. Specifically, cloud infrastructure costs within gross margin increased by $20.9 million year-over-year, largely due to increased customer usage. Also impacting CoR were services costs, which rose by $8.5 million due to higher headcount and contingent workers, plus an increase in intangible asset amortization of $5.6 million related to the Habu acquisition.

LiveRamp Holdings, Inc. continues to make significant investment in Research and Development (R&D) to keep the platform innovative. For the twelve months ended March 31, 2025, R&D expense was $176.7 million. That spend represented 23.7% of total revenues for the year. The increase in R&D expense year-over-year was primarily driven by several factors:

• Stock-based compensation expense, which increased by $14.5 million.
• Headcount-related expenses, which increased by $8.5 million.
• Cloud R&D hosting expenses, which increased by $2.4 million.

Sales and Marketing (S&M) expenses are substantial, reflecting the push to drive network growth and secure enterprise adoption. S&M expense for fiscal 2025 reached $213.1 million. This is a clear indicator of the investment required to expand the customer base, even as the number of direct subscription customers slightly decreased year-over-year to 840 by March 31, 2025.

General and Administrative (G&A) costs cover corporate overhead and compliance needs, which are critical in the data space. G&A expenses for the full fiscal year 2025 amounted to $126.5 million. This represents a 15% increase compared to the prior fiscal year.

Here's a quick look at the operating expense breakdown for the full fiscal year ended March 31, 2025, in thousands of U.S. dollars:

Expense Category	FY2025 Amount (in thousands)	FY2024 Amount (in thousands)	Year-over-Year Change Percentage
Research and Development	$176,668	$151,201	17%
Sales and Marketing	$213,106	$195,693	9%
General and Administrative	$126,499	$110,166	15%
Total Operating Expenses	$524,266	$468,768	12%

The total operating expenses for LiveRamp Holdings, Inc. in fiscal 2025 were $524.3 million. You can see the S&M spend is the largest component of the operating expenses, followed closely by R&D. These figures show where the company is placing its bets: platform innovation and market presence.

LiveRamp Holdings, Inc. (RAMP) - Canvas Business Model: Revenue Streams

You're looking at how LiveRamp Holdings, Inc. actually brings in the money, which is key for any financial assessment. Honestly, their revenue structure is built around making their Data Collaboration Platform sticky and essential for their clients' data operations. The numbers for fiscal year 2025 show a clear preference for recurring income.

For the full fiscal year 2025, LiveRamp Holdings, Inc. posted total revenue of $746 million, which was a 13% increase over the prior year. This top-line performance is heavily weighted toward the predictable side of the ledger.

The revenue streams are cleanly divided into two main buckets, which you can see laid out here:

Revenue Stream	FY 2025 Amount (Millions USD)	YoY Growth (FY25 vs FY24)	FY25 Percentage of Total Revenue
Subscription Revenue	$569 million	11%	76%
Marketplace & Other Revenue	$177 million	21%	24%

The Subscription Revenue, totaling $569 million in fiscal year 2025, is the bedrock. This revenue is primarily generated through fixed subscription fees for access to the Data Collaboration Platform and the core RampID identity resolution service. These fees are typically charged annually and are scaled based on the volume of data input records and the number of connection points a client needs across the ecosystem. To be fair, even within this recurring bucket, there's a variable component; usage-based subscription revenue accounted for 15% of total subscription revenue in fiscal year 2025, showing that platform utilization drives some incremental, though still recurring, income.

The Marketplace & Other Revenue stream, which hit $177 million in fiscal year 2025, is where the transactional and data exchange activity gets recognized. This is where LiveRamp Holdings, Inc. monetizes the data flowing through its Data Marketplace, which connects data sellers with buyers across its network of over 500 partners. This revenue comes from a few key mechanisms:

• Revenue from data transactions within the Data Marketplace.
• Usage-based fees from data activation and measurement services outside the core subscription.
• Revenue-sharing agreements with data sellers for segment syndication.

The structure of the Marketplace revenue is quite nuanced, reflecting different ways data is transacted. For instance, data sellers can utilize several pricing models for segment distribution:

• Programmatic Standard: Often involves a Fixed Cost Per Mille (CPM) for targeting use cases.
• Advertiser Direct: Segments distributed to platforms like Facebook, X, LinkedIn, Snapchat, and TikTok are billed at a Percentage of Media entered.
• Flat Fee Deals: There's growing demand for monthly flat-fee pricing for advanced use cases like measurement or analytics, with examples showing deals structured around a $10,000 monthly fee for a one-year contract.

The stickiness of the subscription model is evident when you look at customer commitment. At the end of fiscal year 2025, LiveRamp Holdings, Inc. had 128 customers whose annualized subscription revenue exceeded $1 million, up from 115 the prior year. Furthermore, the fourth quarter annualized recurring revenue (ARR), which is the last month of the quarter's fixed subscription revenue annualized, stood at $504 million, up 8% year-over-year. Finance: draft the Q1 FY26 revenue forecast sensitivity analysis by next Tuesday.