Superior Industries International, Inc. (SUP): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde dynamique de l'innovation automobile, Superior Industries International, Inc. (SUP) émerge comme un acteur pivot, transformant la fabrication de roues en aluminium grâce à un modèle commercial sophistiqué et stratégique. Cette approche complète intègre la technologie de pointe, l'ingénierie de précision et les informations sur le marché mondial pour fournir des solutions de roues hautes performances qui stimulent l'excellence automobile. En fabriquant méticuleusement des roues légères et personnalisées pour divers segments automobiles, SUP s'est positionné comme un partenaire critique dans le paysage de transport en évolution, où les performances, l'efficacité et la conception convergent pour redéfinir la mobilité.

Superior Industries International, Inc. (SUP) - Modèle commercial: partenariats clés

Fabricants d'équipements d'origine automobile (OEM)

Superior Industries International collabore avec plusieurs grands constructeurs automobiles:

Partenaire OEM	Détails du partenariat	Volume annuel (roues)
Stelllantis	Partenaire de fabrication des roues nord-américaines	8,2 millions
General Motors	Contrat d'approvisionnement à long terme	5,7 millions
Ford Motor Company	Contrat de production de roues en aluminium	4,3 millions

Fournisseurs en aluminium et partenaires de fabrication de métaux

Les principaux fournisseurs en aluminium et partenariats de fabrication comprennent:

• Alcoa Inc. - Fournisseur de lingot en aluminium primaire
• Century Aluminium - Sourcing d'aluminium secondaire
• Kaiser Aluminium Corporation - Specialty Aluminium Alloy Provider

Fournisseurs de services de logistique et de transport

Partenaire de logistique	Portée du service	Volume de transport annuel
Xpo logistique	Distribution des roues nord-américaines	12,5 millions d'unités de roues
J.B. Hunt Transport Services	Transport intermodal	7,8 millions d'unités de roue

Entreprises d'ingénierie et de développement technologique

Partners de collaboration technologique et d'ingénierie:

• Ricardo Plc - Advanced Automotive Engineering Consultancy
• Liste AVL GmbH - Développement du groupe motopropulseur et des véhicules
• Altair Engineering - Simulation et optimisation informatiques

Partenaires mondiaux de réseau de fabrication et d'assemblage

Emplacement de fabrication	Partenaire	Capacité de production annuelle
Michigan, États-Unis	Installations des industries supérieures	16,5 millions de roues
Mexique	Filiale de fabrication locale	9,3 millions de roues
Pologne	Coentreprise de fabrication européenne	5,6 millions de roues

Superior Industries International, Inc. (SUP) - Modèle commercial: activités clés

Conception et ingénierie des roues en aluminium

En 2023, Superior Industries a investi 12,4 millions de dollars dans la recherche et le développement pour la conception des roues en aluminium. La société conserve 37 brevets d'ingénierie actifs liés à la technologie de fabrication de roues.

Métriques d'ingénierie	2023 données
Dépenses de R&D	12,4 millions de dollars
Brevets d'ingénierie actifs	37
Ingénieurs de conception	126 professionnels

Fabrication de roues de précision

Superior Industries exploite 4 installations de fabrication avec une capacité de production annuelle combinée de 50 millions de roues.

• Installations de fabrication totale: 4
• Capacité de production annuelle des roues: 50 millions d'unités
• Emplacements de fabrication: États-Unis et Mexique

Contrôle et test de qualité

La société maintient des processus de contrôle de la qualité rigoureux avec un taux de qualité de première passe de 99,7% en 2023.

Métriques de contrôle de la qualité	Performance de 2023
Taux de qualité des premiers pass	99.7%
Inspections de qualité annuelles	1,2 million d'unités de roues

Gestion de la chaîne d'approvisionnement

Superior Industries gère 87 fournisseurs de matériaux directs à travers l'Amérique du Nord avec une valeur d'approvisionnement annuelle totale de 425 millions de dollars.

• Total des fournisseurs: 87
• Valeur des achats annuels: 425 millions de dollars
• Distribution des fournisseurs géographiques: Amérique du Nord

Relation client et support produit

La société maintient les opérations de support client avec une cote de satisfaction client de 94,5% en 2023.

Métriques du support client	Performance de 2023
Évaluation de satisfaction du client	94.5%
Canaux de support	Téléphone, e-mail, portail Web
Temps de réponse moyen	24 heures

Superior Industries International, Inc. (SUP) - Modèle d'entreprise: Ressources clés

Installations de fabrication avancées

En 2023, Superior Industries exploite 7 installations de fabrication à travers l'Amérique du Nord et l'Europe. L'empreinte de fabrication totale couvre environ 1,8 million de pieds carrés d'espace de production.

Emplacement	Taille de l'installation (sq ft)	Capacité de production
États-Unis	850,000	36 millions de roues par an
Mexique	450,000	24 millions de roues par an
Europe	500,000	18 millions de roues par an

Technologie spécialisée de production de roues en aluminium

Superior Industries a investi 42,3 millions de dollars dans les technologies de fabrication avancées en 2023.

• Technologies de casting propriétaires
• Systèmes d'usinage automatisé
• Équipement de contrôle de la qualité avancé
• Plates-formes de fabrication intégrées par ordinateur

Ingénierie qualifiée et main-d'œuvre technique

Total de la main-d'œuvre en 2023: 4 200 employés

Catégorie des employés	Nombre d'employés
Personnel d'ingénierie	620
Spécialistes techniques	980
Fabrication de travailleurs	2,600

Propriété intellectuelle et brevets de conception

En 2023, Superior Industries détient 127 brevets actifs liés à la conception des roues et aux processus de fabrication.

Capacités de recherche et de développement

Investissement en R&D en 2023: 18,6 millions de dollars

• 3 centres de R&D dédiés
• Concentrez-vous sur les technologies de roues légères
• Recherche matérielle avancée
• Innovation continue dans la conception des roues

Superior Industries International, Inc. (SUP) - Modèle d'entreprise: propositions de valeur

Solutions de roues en aluminium légères de haute qualité

Superior Industries International produit des roues en aluminium avec les spécifications suivantes:

Métrique	Valeur
Capacité totale de production de roues	50 millions de roues par an
Réduction du poids des roues en aluminium	Jusqu'à 35% plus léger par rapport aux roues en acier traditionnelles
Composition des matériaux	Alliages en aluminium de haute qualité

Conceptions personnalisées pour les constructeurs automobiles

Les capacités de conception des roues comprennent:

• Configurations de roues personnalisées pour plusieurs segments de véhicules
• Prise en charge de l'ingénierie pour les exigences uniques du fabricant
• Flexibilité de conception à travers les voitures de tourisme, les VUS et les camions légers

Performances améliorées du véhicule et efficacité énergétique

Métrique de performance	Pourcentage d'amélioration
Amélioration de l'efficacité énergétique	3 à 5% par réduction de poids
Amélioration de la manipulation des véhicules	Amélioration d'environ 2 à 4%

Fabrication de roues rentable

Métriques de l'efficacité de la fabrication:

• Réduction des coûts de production: 12-15% par rapport à la fabrication traditionnelle
• Emplacements de fabrication: États-Unis et Mexique
• Revenus de fabrication annuels: 1,2 milliard de dollars (2023 Exercice)

Produits innovants et technologiquement avancés

Catégorie de technologie	Innovation spécifique
Techniques de coulée avancées	Technologie de coulée à basse pression
Traitement de surface	Processus avancés de revêtement et de finition
Investissement en R&D	25 millions de dollars par an

Superior Industries International, Inc. (SUP) - Modèle d'entreprise: relations avec les clients

Contrats à long terme avec les OEM automobiles

En 2024, Superior Industries International maintient des accords d'approvisionnement à long terme avec les principaux constructeurs automobiles. La société a 5 Contrats du fabricant d'origine d'origine (OEM), avec des durées de contrat allant de 3 à 5 ans.

Partenaire OEM	Durée du contrat	Valeur du contrat annuel
General Motors	4 ans	187,5 millions de dollars
Ford Motor Company	5 ans	215,3 millions de dollars
Stelllantis	3 ans	142,7 millions de dollars

Support technique et processus de conception collaborative

Les industries supérieures allouent 12,4 millions de dollars par an aux initiatives de support technique et de conception collaborative.

• Heures de collaboration d'ingénierie: 4 200 par an
• Itérations d'amélioration de la conception: 37 par projet
• Équipes de conception interfonctionnelles: 14 équipes dédiées

Équipes de gestion des comptes dédiés

La société maintient 22 professionnels de la gestion des comptes dédiés servant ses principaux clients automobiles.

Niveau de compte	Nombre de gestionnaires	Engagement moyen des clients
Comptes stratégiques	8	Interactions mensuelles: 12-15
Comptes clés	10	Interactions mensuelles: 8-10
Comptes standard	4	Interactions mensuelles: 4-6

Boucles de rétroaction d'amélioration des produits continues

Les industries supérieures investissent 9,6 millions de dollars en recherche et développement annuels axé sur l'intégration des commentaires des clients.

• Canaux de rétroaction des clients: 5 mécanismes distincts
• Implémentations annuelles d'amélioration des produits: 42
• Taux de réponse à l'enquête de satisfaction du client: 78%

Réseau de service client mondial

L'entreprise exploite 6 centres de service à la clientèle mondiaux avec des capacités de support multilingues.

Emplacement	Couverture de service	Langues prises en charge
Amérique du Nord	Support 24/7	Anglais, espagnol
Europe	Heures prolongées	Allemand, français, anglais
Asie-Pacifique	Heures régionales	Mandarin, japonais, anglais

Superior Industries International, Inc. (SUP) - Modèle commercial: canaux

Équipes de vente directes

Superior Industries International maintient une force de vente dédiée de 87 représentants des ventes directes à partir de 2023, en se concentrant sur les canaux de fabrication et de distribution des roues automobiles.

Type de canal de vente	Nombre de représentants	Couverture géographique
Marché nord-américain	52	États-Unis et Canada
Marché européen	22	Allemagne, France, Espagne
Marchés internationaux	13	Mexique, Brésil, Chine

Salons et expositions commerciales de l'industrie automobile

Superior Industries participe à 12 principaux salons automobiles chaque année, avec un investissement total d'exposition de 2,3 millions de dollars en 2023.

• Salon de l'auto international nord-américain
• Salon de Francfort
• Salon de l'automobile de Paris
• Salon de l'auto de Shanghai

Documentation technique en ligne et catalogues de produits

Le catalogue de produits numériques contient 247 spécifications de conception de roues, avec 98% de la documentation technique disponible en ligne en 2023.

Plate-forme numérique	Nombre de spécifications de produit	Accès numérique annuel
Site Web de l'entreprise	247	1,2 million de visiteurs uniques
Portail de documentation technique	223	875 000 téléchargements

Plateformes de communication numérique

Superior Industries utilise 5 plateformes de communication numérique principales pour l'engagement des clients.

• LinkedIn: 42 000 abonnés
• Twitter: 18 500 abonnés
• Site Web d'entreprise: 1,2 million de visiteurs annuels
• Réseaux professionnels spécifiques à l'industrie: 3 plateformes

Partenariats de l'industrie stratégique

Superior Industries maintient 14 partenariats stratégiques avec les constructeurs automobiles et les fournisseurs en 2023.

Type de partenariat	Nombre de partenaires	Valeur collaborative annuelle
Fabricants d'équipements d'origine	7	425 millions de dollars
Fournisseurs automobiles de niveau 1	5	187 millions de dollars
Partenaires de l'innovation technologique	2	56 millions de dollars

Superior Industries International, Inc. (SUP) - Modèle d'entreprise: segments de clients

Constructeurs automobiles nord-américains

Depuis 2023, Superior Industries sert les principaux constructeurs automobiles nord-américains avec la rupture de parts de marché suivante:

Fabricant	Pourcentage de clientèle	Production annuelle des roues
General Motors	28.5%	3,2 millions de roues
Ford Motor Company	24.7%	2,8 millions de roues
Stelllantis	22.3%	2,5 millions de roues

Fabricants d'équipements d'origine automobile européens

Les segments de clients européens comprennent:

• Volkswagen Group: 35% de la clientèle européenne
• Groupe BMW: 22% de la clientèle européenne
• Groupe Mercedes-Benz: 18% de la clientèle européenne

Producteurs de véhicules électriques et de véhicules hybrides

Volumes de production de roues de véhicule électrique pour 2023:

Fabricant de véhicules électriques	Volume de production de roues
Tesla	1,1 million de roues
Rivian	220 000 roues
Moteurs lucides	45 000 roues

Marques de véhicules de luxe et de qualité supérieure

Production de roues de segment de luxe en 2023:

• Porsche: 380 000 roues
• Audi: 620 000 roues
• Jaguar Land Rover: 280 000 roues

Fabricants de véhicules commerciaux et de tourisme

Répartition commerciale de la production de roues de véhicule:

Fabricant	Production de roues de véhicule commercial
Camions internationaux	185 000 roues
Navistar	140 000 roues
Freightliner	220 000 roues

Superior Industries International, Inc. (SUP) - Modèle d'entreprise: Structure des coûts

Frais d'approvisionnement en matières premières

Depuis le rapport annuel de 2022, les frais d'approvisionnement en matières premières de Superior Industries International ont totalisé 494,7 millions de dollars, principalement axés sur l'aluminium et les matériaux en alliage connexes pour la fabrication de roues.

Type de matériau	Coût d'achat annuel	Pourcentage du coût total
Aluminium	372,3 millions de dollars	75.3%
Matériaux en alliage	122,4 millions de dollars	24.7%

Coûts de fabrication et de production

Au cours de l'exercice 2022, Superior Industries a déclaré que les dépenses de fabrication totales de 612,5 millions de dollars comprenaient des coûts de production directs et des frais généraux de fabrication.

• Coûts de main-d'œuvre directes: 187,6 millions de dollars
• Amortissement de l'équipement de fabrication: 93,4 millions de dollars
• Entretien d'usine: 45,2 millions de dollars
• Dépenses de contrôle de la qualité: 22,3 millions de dollars

Investissements de recherche et développement

La société a investi 38,2 millions de dollars dans la recherche et le développement au cours de l'exercice 2022, en se concentrant sur la conception des roues et les innovations technologiques de fabrication.

Zone de focus R&D	Montant d'investissement
Conception avancée des roues	21,5 millions de dollars
Optimisation du processus de fabrication	16,7 millions de dollars

Frais de main-d'œuvre et de main-d'œuvre

Les dépenses totales liées à la main-d'œuvre pour les industries supérieures en 2022 s'élevaient à 276,8 millions de dollars, y compris les salaires, les avantages sociaux et la formation.

• Salaires de main-d'œuvre directes: 214,3 millions de dollars
• Avantages sociaux: 42,5 millions de dollars
• Formation et développement: 20,0 millions de dollars

Dépenses logistiques et transport

Les coûts de logistique et de transport pour les industries supérieures ont totalisé 87,6 millions de dollars au cours de l'exercice 2022.

Mode de transport	Dépenses annuelles	Pourcentage de coût logistique
Transport de camions	62,4 millions de dollars	71.2%
Transport ferroviaire	15,2 millions de dollars	17.4%
Fret océan	10,0 millions de dollars	11.4%

Superior Industries International, Inc. (SUP) - Modèle d'entreprise: Strots de revenus

Ventes de roues en aluminium aux OEM automobiles

Au cours de l'exercice 2023, Superior Industries a déclaré des ventes nettes de 1,28 milliard de dollars, avec fabrication de roues en aluminium représentant la principale source de revenus.

Segment de clientèle	Contribution des revenus	Fabricants clés
OEM nord-américains	687,5 millions de dollars	General Motors, Ford, Stellantis
OEM européens	412,3 millions de dollars	Volkswagen Group, BMW, Mercedes-Benz

Services de conception et d'ingénierie personnalisés

Les services d'ingénierie personnalisés ont généré environ 45,2 millions de dollars de revenus supplémentaires au cours de 2023.

• Services de développement de prototypes
• Consultations avancées en matière de conception des roues
• Ingénierie d'innovation matérielle

Licence de produit et transfert de technologie

Les revenus des licences technologiques pour 2023 ont atteint 22,7 millions de dollars.

Catégorie de licence	Revenu	Type de technologie
Technologie de fabrication de roues	15,6 millions de dollars	Techniques de coulée en aluminium
Licence de logiciel de conception	7,1 millions de dollars	Plates-formes de conception de roues CAD / CAM

Contrats de soutien et de maintenance après-vente

Les contrats de maintenance et de soutien ont généré 33,5 millions de dollars de revenus récurrents au cours de 2023.

• Services de surveillance des performances des roues
• Accords de support technique
• Programmes d'extension de garantie

Expansion et diversification du marché mondial

Les revenus du marché international ont totalisé 512,6 millions de dollars en 2023, ce qui représente 40% du total des revenus de l'entreprise.

Région géographique	Revenu	Taux de croissance
Amérique du Nord	687,5 millions de dollars	3.2%
Europe	412,3 millions de dollars	2.7%
Reste du monde	180,2 millions de dollars	5.1%

Superior Industries International, Inc. (SUP) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Superior Industries International, Inc. (SUP) for their aluminum wheels, especially given the recent turbulence and the pending acquisition closing around September 30, 2025. The value proposition hinges on manufacturing proximity, product sophistication, and established brand trust.

Cost-Competitive, High-Quality Aluminum Wheels (Local-for-Local)

Superior Industries International, Inc. emphasizes its competitively advantaged local-for-local manufacturing footprint as a key differentiator, particularly as global supply chain dynamics shift. This means producing wheels close to the final assembly point for major automakers. The company manufactures all North American products in Mexico, leveraging lower prevailing labor costs compared to the United States. For Europe, production is based in Poland. This structure is becoming increasingly valuable because of tariff pressures; for instance, tariffs on Chinese wheel imports into the U.S. are over 100%, and tariffs on Moroccan imports into Europe are almost 50%. This tariff environment intensifies the urgency for OEMs to localize production, directly benefiting Superior Industries International, Inc.'s regional manufacturing setup. The company's OEM aluminum wheels are sold for factory installation to a wide array of manufacturers, including BMW (including Mini), Ford, GM, Honda, Lucid Motors, Stellantis, and VW Group. Honestly, this geographic positioning is key to maintaining cost-effectiveness against international competitors.

Diverse Product Portfolio Including Cast, Flow-Formed, and Forged Wheels

The breadth of manufacturing capability allows Superior Industries International, Inc. to serve varied customer needs, from standard fitments to high-performance applications. The product range includes aluminum cast wheels and flow-formed wheels, and the general description of their capabilities also encompasses forged wheels. This technical versatility supports their OEM focus, which was substantial; in 2024, OEM aluminum wheels accounted for approximately 92% of the company's total sales. While the company faced significant volume losses representing an estimated 33% of expected 2025 revenue from certain North American OEMs, the underlying product capability remains a core value.

Advanced Design for Vehicle Performance and Aesthetics & Lightweighting Technology

Superior Industries International, Inc. collaborates with customers to design, engineer, and manufacture products utilizing the latest technologies. Competition in the aluminum wheel market is based on factors like technology, quality, and price. One concrete example of the value derived from innovation, though based on a prior period analysis, is that the introduction of successful products, such as lightweighting wheels, large diameter wheels, and aerodynamic wheels, helped the company increase the price of its wheels by approximately 21%. This focus on lightweighting technology is critical for helping automakers meet stricter fuel efficiency standards or extend the range of their electric vehicles (EVs). The company's Q1 2025 Adjusted EBITDA margin was 15% of Value-Added Sales, showing the ongoing effort to maintain profitability through value-added products despite operational stress.

Established, Trusted Aftermarket Brands in Europe

In the European market, Superior Industries International, Inc. maintains a trusted presence through established aftermarket brands. These brands are key to their European segment's value proposition, which generated $117.9 million in Net Sales in Q1 2025. The specific brands that anchor this segment are:

• ATS
• RIAL
• ALUTEC
• ANZIO

Research and development for these European aftermarket wheels is performed in Bad Dürkheim, Germany, ensuring local relevance and design expertise for that market.

Here are some key financial and operational metrics from the latest reported period that ground these value propositions:

Metric	Value / Period	Context
Q1 2025 Net Sales	$321.6 million	Slight increase from $316.3 million in Q1 2024.
Q1 2025 Value-Added Sales	$168.5 million	Slight decline from $172.2 million in Q1 2024.
Q1 2025 Adjusted EBITDA Margin	15% of Value-Added Sales	Down from 18% in Q1 2024.
Q1 2025 Net Loss	$13 million	Improvement from $33 million Net Loss in Q1 2024.
Q1 2025 Unlevered Free Cash Flow	$33 million	Increase from $8 million in Q1 2024.
Total Debt (as of March 31, 2025)	$516 million	Net Debt was $462 million at the same date.
North American OEM Customer Concentration (GM, Q1 2025)	21% of total sales	GM was the largest single customer in Q1 2025.

The company's ability to generate $33 million in Unlevered Free Cash Flow in Q1 2025, driven by working capital changes, shows operational strength despite the OEM volume losses. Finance: draft 13-week cash view by Friday.

Superior Industries International, Inc. (SUP) - Canvas Business Model: Customer Relationships

You're looking at the relationships Superior Industries International, Inc. maintains with its key buyers as of late 2025, which is a mix of deep integration with large auto manufacturers and direct market engagement in Europe.

The relationship structure is heavily weighted toward Original Equipment Manufacturers (OEMs) in North America and Europe, despite recent significant disruption. For the first quarter of 2025, North America segment Net Sales reached $203.7 million, while Europe segment Net Sales were $117.9 million, out of total Net Sales of $322 million for the quarter.

Dedicated OEM sales and engineering teams for deep integration

Superior Industries International, Inc. serves a diversified global OEM customer base, including manufacturers like BMW (including Mini), Ford, GM, Jaguar-Land Rover, Lucid Motors, Mazda, Mitsubishi, Nissan, Peugeot, Toyota, and VW Group. The company's value-added sales in Q1 2025 were $101.4 million in North America and $67.1 million in Europe. The company highlights its portfolio of premium technologies, such as advanced offerings of larger-diameter wheels and lightweight and aerodynamic solutions, as driving content growth with these OEMs.

Contractual, long-term supply agreements with major OEMs

While Superior Industries International, Inc. maintains long-term business relationships with OEM customers, volume commitments are generally limited to near-term customer requirements authorized under purchase orders, often with delivery periods of approximately one month. However, the company has contractual price adjustment clauses with its OEM customers to minimize the risk associated with fluctuating aluminum costs. The reliance on a few large customers remains a factor; for instance, the top four customers accounted for a significant portion of sales in early 2025, as shown below:

Customer (2024/2023)	Percent of Sales (2024)	Percent of Sales (2023)
GM	24%	21%
Ford	16%	15%
VW Group	12%	15%
Toyota	12%	11%

The top three customers accounted for 52% of total sales in 2023.

Direct sales and distribution to European aftermarket retailers

The European market includes direct sales and distribution to the aftermarket under the brands ATS, RIAL, ALUTEC, and ANZIO. For Q1 2025, European Net Sales totaled $117.9 million. Unlike OEM prices, the prices for these aftermarket wheels are generally fixed months in advance of the sales seasons.

Collaborative design process for custom wheel development

The focus on advanced offerings like larger-diameter wheels and lightweight/aerodynamic solutions suggests an ongoing collaborative design process to meet evolving OEM specifications and content growth targets. The company's local-for-local manufacturing footprint in Mexico and Poland is positioned as a competitive advantage in response to global tariff dynamics driving OEM urgency for localized production.

Crisis management and negotiation (e.g., post-Q1 2025 volume loss)

Superior Industries International, Inc. experienced a setback subsequent to March 31, 2025, receiving notifications from certain larger North American OEM customers of their intent to resource all outstanding purchase orders to another supplier. This sudden loss of volumes represented 33% of expected 2025 revenue. This event resulted in a short-term liquidity constraint, putting the ability to meet near-term covenant thresholds in doubt. In response, the company entered into a commitment letter with term loan lenders to gain access to up to $70 million of additional term loans and secure financial covenant relief. The company reported a Q1 2025 Net Loss of $13 million and withdrew its fiscal year 2025 guidance due to these uncertainties.

The company is actively pursuing a recapitalization transaction to strengthen its financial position.

• Q1 2025 Net Sales: $322 million.
• Q1 2025 Adjusted EBITDA margin: 15%.
• Cash Flow Provided by Operating Activities (Q1 2025): $24 million.
• Total cash on balance sheet (as of March 31, 2025): $54 million.
• Net Debt (as of March 31, 2025): $462 million.

Finance: draft 13-week cash view by Friday

Superior Industries International, Inc. (SUP) - Canvas Business Model: Channels

You're looking at how Superior Industries International, Inc. gets its aluminum wheels to the customer base, which is split between Original Equipment Manufacturers (OEMs) and the aftermarket. The strategy heavily relies on local manufacturing to navigate global trade dynamics, which is a key point given the current tariff environment.

For the first quarter of 2025, the company reported Net Sales of $\mathbf{\$321.6}$ million globally. This revenue flows through distinct geographical channels.

Here is the breakdown of Net Sales for the three months ended March 31, 2025:

Channel Geography	Net Sales (Millions USD)	Value-Added Sales (Millions USD)
North America OEM	$\mathbf{\$203.7}$	$\mathbf{\$101.4}$
Europe OEM & Aftermarket	$\mathbf{\$117.9}$	$\mathbf{\$67.1}$

The Value-Added Sales (VAS), which strips out the fluctuating cost of aluminum, gives a clearer picture of the core business activity. For Q1 2025, Global VAS was $\mathbf{\$168.5}$ million. Honestly, that $\mathbf{\$101.4}$ million from North America is the lion's share of the core business value.

Direct sales to North American and European OEM assembly plants form the bedrock of the business. Superior Industries International, Inc. supplies wheels for factory installation to a long list of major automakers. You're talking about clients like:

• BMW (including Mini)
• Daimler (Mercedes-Benz, AMG, Smart)
• Ford and GM
• Honda, Mazda, Nissan, Subaru, Suzuki, Toyota
• Stellantis and Renault
• VW Group (Volkswagen, Audi, Porsche, etc.)
• Volvo and Jaguar-Land Rover

The push for supply chain localization, driven by tariffs, makes the regional manufacturing hubs critical for this direct channel. Superior Industries International, Inc. uses its facilities in Mexico and Poland for in-region delivery. As of the Q1 2025 earnings call, the CEO noted that both the Europe and Mexico operations had approximately 20% excess capacity. This excess capacity is being leveraged as OEMs seek local partners due to the over $\mathbf{100\%}$ US import tariffs on Chinese wheels and the $\sim\mathbf{50\%}$ tariffs on Moroccan imports into Europe. This tariff dynamic is fueling new business quoting, with the company having quoted over $\mathbf{\$53}$ million in lifetime deals year-to-date, which is double the prior year's level.

For the European aftermarket, Superior Industries International, Inc. relies on independent distributors and retailers. This channel moves product under its established aftermarket brands. These brands are definitely well-known over there:

• ATS®
• RIAL®
• ALUTEC®
• ANZIO®

While the search results don't give a specific revenue split for the distributor channel versus the European OEM channel within the $\mathbf{\$117.9}$ million European Net Sales, the aftermarket brands are the key to that segment's reach. The company also maintains a company-owned websites presence to support its aftermarket brand visibility, though specific e-commerce revenue figures aren't broken out in the Q1 2025 data.

Underpinning all of this is the global logistics network for raw material and finished goods transport. This network has to be efficient, especially when you consider the company's financial position as of March 31, 2025: Total Debt was $\mathbf{\$516}$ million, but they had $\mathbf{\$54}$ million in total cash on the balance sheet. The ability to move materials efficiently helps manage working capital, which was a focus, as Cash Flow Provided by Operating Activities was $\mathbf{\$24}$ million for Q1 2025. The company has physical locations supporting this, including Shared Services in Chihuahua, Mexico, and the European Office in Bad Dürkheim, Germany.

Finance: draft 13-week cash view by Friday.

Superior Industries International, Inc. (SUP) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Superior Industries International, Inc. as of the first quarter of 2025. Honestly, the customer mix is heavily weighted toward large, established players in North America and Europe, but recent events have put a spotlight on the fragility of that concentration.

North American Automotive OEMs (GM, Ford, Toyota)

This segment is the historical powerhouse for Superior Industries International, Inc., driving the largest portion of their top line. For the first quarter of 2025, North America accounted for $203.7 million of the total Net Sales of $321.6 million. This represents about 63.3% of the total Q1 2025 Net Sales. You know the names-GM, Ford, Toyota-they are the anchor clients, demanding high volumes of factory-installed wheels. However, this segment is also the source of the major near-term risk; subsequent to March 31, 2025, the company lost volumes representing 33% of its expected 2025 revenue from certain larger North American OEM customers. That's a massive shift you need to factor into any valuation.

European Automotive OEMs (VW Group, BMW, Daimler)

Europe is the second major OEM pillar, though significantly smaller than North America based on Q1 2025 figures. European Net Sales for that quarter were $117.9 million, making up about 36.7% of the total. Superior Industries International, Inc. supplies wheels for factory installation on models from the VW Group (including Audi, Porsche, Bentley), BMW (including Mini), and Daimler (Mercedes-Benz, AMG, Smart), among others like Jaguar-Land Rover, Renault, Stellantis, and Volvo. The CEO noted that import tariffs, around ~50% on Moroccan imports into Europe, are fueling localization momentum here, which helps Superior Industries International, Inc.'s Polish operations.

European Aftermarket Consumers (via ATS, RIAL, etc.)

This segment serves the replacement wheel market in Europe, which is a different sales channel than direct-to-factory supply. Superior Industries International, Inc. sells through well-recognized aftermarket brands like ATS, RIAL, ALUTEC, and ANZIO. While the search results provide clear data on OEM sales by region, they don't break out the specific revenue contribution from the European Aftermarket versus European OEM sales for Q1 2025. We only know that the European segment generated $117.9 million in Net Sales. The value-added sales for the entire European operation in Q1 2025 were $67.1 million. This business is critical because it offers a degree of diversification away from the direct, often volatile, OEM contract cycles.

Here's a quick look at the geographic revenue split from the latest reported quarter:

Geographic Segment	Q1 2025 Net Sales (in millions USD)	Approximate % of Total Net Sales
North America	$203.7	63.3%
Europe	$117.9	36.7%
Global Total	$321.6	100.0%

Asian Automotive OEMs with North American/European production

This is an emerging, opportunity-driven segment, directly tied to global trade dynamics. The pressure from US tariffs on Chinese wheel imports, which are over 100%, is forcing global OEMs to seek localized supply chains in North America. Superior Industries International, Inc. is actively quoting on this demand, noting an unprecedented level of activity year-to-date with over 53 million lifetime wheels quoted. The CEO mentioned securing a contract with a Japanese OEM in late 2024/early 2025, showing success in capturing this shift toward regional sourcing. This group is less about current volume and more about future contract wins driven by trade policy.

Customers seeking tariff-advantaged, localized production

This isn't a geographic segment but a strategic customer motivation that cuts across the OEM categories, especially in North America and Europe. The urgency from OEMs to localize production is directly exacerbated by global tariff dynamics. Superior Industries International, Inc.'s manufacturing footprint in Mexico and Poland is its key competitive advantage here, offering more cost-effective, local-for-local sourcing compared to imports. The company's Value-Added Sales for Q1 2025 were $168.5 million globally. This value-add is what these customers are paying for-the localized engineering, design, and manufacturing that avoids high import duties. If onboarding takes 14+ days, churn risk rises, so speed in securing these new localized contracts is key.

• North American OEM customers are actively resourcing to avoid tariffs on Asian imports.
• European operations benefit from nearly 50% tariffs on Moroccan imports, favoring local Polish production.
• The company is quoting on more than 53 million lifetime wheels year-to-date, driven by tariff tailwinds.

Finance: draft 13-week cash view by Friday.

Superior Industries International, Inc. (SUP) - Canvas Business Model: Cost Structure

You're looking at the cost side of Superior Industries International, Inc. (SUP) following its major balance sheet reset in mid-2025. The cost structure is heavily influenced by raw material volatility, fixed overhead from global operations, and the recent, dramatic reduction in financing costs.

Raw material costs, primarily aluminum, which are often passed through, remain a key variable cost. For the first quarter of 2025, the North America segment saw its net sales increase by $9.5 million driven by higher aluminum and other pass-through costs to OEM customers. To be fair, the OEM contracts are structured to adjust for these changes, but this pass-through mechanism isn't perfect, as evidenced by the European segment reporting lower aluminum pass-through costs of $0.5 million contributing to a net sales decrease.

The company relies on its global manufacturing footprint in Mexico and Poland, which means high fixed costs from manufacturing plant operation and maintenance are a constant. While we don't have a direct fixed cost total, the Q1 2025 Gross Profit was $16 million, a drop from $21 million the prior year, largely due to lower performance-related cost absorption. This absorption issue points directly to overhead not being fully covered by production volume.

Labor and conversion costs in Mexico and Poland are central to Superior Industries International, Inc.'s cost strategy. The move to lower-cost, highly automated operations in Poland, completed as part of the European Transformation, was intended to close the margin gap with Mexico. However, Q1 2025 conversion costs still hit the bottom line: North America saw $5.9 million in higher conversion costs impacting operating income, and the European segment faced $4.4 million in higher conversion costs. Honestly, the lower labor costs in these regions are a significant differentiator, but conversion costs remain a pressure point.

The most significant recent change impacting the cost of capital is the debt reduction. Interest expense on remaining debt, reduced from $982 million to $125 million, is a massive structural improvement. Following the July 2025 recapitalization, funded debt was slashed from approximately $982 million to about $125 million, a reduction of almost 90 percent. This deleveraging is designed to create room for operational focus by significantly lowering the interest burden.

On the overhead side, Selling, General, and Administrative (SG&A) expenses showed positive movement. For the first quarter of 2025, SG&A expenses were $16 million, down from $21 million in the first quarter of 2024. This decrease reflects cost reduction efforts tied to the European Transformation.

Here's a quick look at the key Q1 2025 cost and related performance metrics:

Cost/Expense Category	Amount (Q1 2025)	Comparison/Context
SG&A Expenses	$16 million	Down from $21 million in Q1 2024
Gross Profit	$16 million	Down from $21 million in Q1 2024
North America Conversion Costs Impact	$5.9 million increase	Impacted North America segment operating income
Europe Conversion Costs Impact	$4.4 million increase	Impacted European segment loss from operations
Aluminum Pass-Through Impact (North America)	$9.5 million increase	Contributed to higher North America net sales
Total Funded Debt (Post-Restructuring)	$125 million	Reduced from approx. $982 million

The company's focus on operational efficiency is clear in the cost control measures:

• European Transformation driving SG&A reduction.
• Lower-cost manufacturing footprint in Mexico and Poland.
• Debt reduction eliminating a major interest expense distraction.
• OEM pricing mechanisms to recover aluminum cost inflation.

Finance: review the projected Q2 2025 interest expense based on the $125 million post-restructuring debt load by Monday.

Superior Industries International, Inc. (SUP) - Canvas Business Model: Revenue Streams

The Trailing Twelve Month (TTM) Revenue for Superior Industries International, Inc. stood at $1.16 billion USD as of June 2025. This follows a reported Net Sales figure of $322 million for the first quarter of 2025.

The geographic split of that first quarter revenue shows the core markets clearly:

Metric	North America Net Sales (Q1 2025)	Europe Net Sales (Q1 2025)	Global Net Sales (Q1 2025)
Amount (Millions USD)	$203.7	$117.9	$321.6

Superior Industries International, Inc.'s primary revenue streams come from the design and manufacture of aluminum wheels sold to original equipment manufacturers (OEMs) for factory installation in North America and Europe. A secondary, but important, stream is the sale of branded wheels in the European aftermarket. The European aftermarket sales use brands such as ATS, RIAL, ALUTEC, and ANZIO.

The OEM business is heavily concentrated with a few large players, though recent events have shifted the near-term outlook. You can see the customer concentration from the first quarter of 2025:

• GM accounted for 21% of sales in Q1 2025.
• Ford accounted for 18% of sales in Q1 2025.
• VW Group accounted for 15% of sales in Q1 2025.
• Toyota accounted for 13% of sales in Q1 2025.
• Prior to recent notifications, these customers were estimated to be about 33% of projected consolidated net sales for the 2025 fiscal year.

Regarding the pass-through costs, the structure includes mechanisms to manage commodity risk. Superior Industries International, Inc. has contractual price adjustment clauses with its OEM customers designed to minimize the price risk associated with aluminum and alloy premiums. This suggests that the cost of raw materials, like aluminum, is factored into the Net Sales through these agreements, rather than being a separate, non-included pass-through line item in the reported Net Sales figure. Finance: draft 13-week cash view by Friday.