Superior Industries International, Inc. (SUP): Business Model Canvas

In der dynamischen Welt der Automobilinnovation erweist sich Superior Industries International, Inc. (SUP) als zentraler Akteur, der die Herstellung von Aluminiumrädern durch ein ausgeklügeltes und strategisches Geschäftsmodell transformiert. Dieser umfassende Ansatz vereint modernste Technologie, Präzisionstechnik und globale Marktkenntnisse, um leistungsstarke Radlösungen zu liefern, die herausragende Leistungen im Automobilbereich vorantreiben. Durch die sorgfältige Herstellung leichter, maßgeschneiderter Räder für verschiedene Automobilsegmente hat sich SUP als wichtiger Partner in der sich entwickelnden Transportlandschaft positioniert, in der Leistung, Effizienz und Design zusammenkommen, um Mobilität neu zu definieren.

Superior Industries International, Inc. (SUP) – Geschäftsmodell: Wichtige Partnerschaften

Automobil-Originalgerätehersteller (OEMs)

Superior Industries International arbeitet mit mehreren großen Automobilherstellern zusammen:

OEM-Partner	Einzelheiten zur Partnerschaft	Jahresvolumen (Räder)
Stellantis	Hauptpartner für die Herstellung von Rädern in Nordamerika	8,2 Millionen
General Motors	Langfristiger Radliefervertrag	5,7 Millionen
Ford Motor Company	Vertrag zur Herstellung von Aluminiumrädern	4,3 Millionen

Aluminiumlieferanten und Metallverarbeitungspartner

Zu den wichtigsten Aluminiumlieferanten und Fertigungspartnerschaften gehören:

• Alcoa Inc. – Lieferant von Primäraluminiumbarren
• Century Aluminium – Beschaffung von Sekundäraluminium
• Kaiser Aluminium Corporation – Anbieter von Spezialaluminiumlegierungen

Logistik- und Transportdienstleister

Logistikpartner	Leistungsumfang	Jährliches Transportvolumen
XPO Logistik	Nordamerikanischer Radvertrieb	12,5 Millionen Radeinheiten
J.B. Hunt Transport Services	Intermodaler Transport	7,8 Millionen Radeinheiten

Ingenieur- und Technologieentwicklungsunternehmen

Kooperationspartner im Technologie- und Ingenieurwesen:

• Ricardo plc – Fortgeschrittene Automobiltechnik-Beratung
• AVL List GmbH - Antriebsstrang- und Fahrzeugentwicklung
• Altair Engineering – Computersimulation und Optimierung

Globale Netzwerkpartner für Fertigung und Montage

Produktionsstandort	Partner	Jährliche Produktionskapazität
Michigan, USA	Einrichtung im Besitz von Superior Industries	16,5 Millionen Räder
Mexiko	Lokale Produktionstochter	9,3 Millionen Räder
Polen	Europäisches Produktions-Joint-Venture	5,6 Millionen Räder

Superior Industries International, Inc. (SUP) – Geschäftsmodell: Hauptaktivitäten

Design und Konstruktion von Aluminiumrädern

Im Jahr 2023 investierte Superior Industries 12,4 Millionen US-Dollar in Forschung und Entwicklung für das Design von Aluminiumrädern. Das Unternehmen verfügt über 37 aktive technische Patente im Zusammenhang mit der Radherstellungstechnologie.

Technische Kennzahlen	Daten für 2023
F&E-Ausgaben	12,4 Millionen US-Dollar
Aktive technische Patente	37
Konstrukteure	126 Profis

Präzisionsradherstellung

Superior Industries betreibt vier Produktionsstätten mit einer jährlichen Produktionskapazität von insgesamt 50 Millionen Rädern.

• Gesamte Produktionsanlagen: 4
• Jährliche Radproduktionskapazität: 50 Millionen Einheiten
• Produktionsstandorte: USA und Mexiko

Qualitätskontrolle und Prüfung

Das Unternehmen unterhält strenge Qualitätskontrollprozesse mit einer First-Pass-Qualitätsrate von 99,7 % im Jahr 2023.

Qualitätskontrollmetriken	Leistung 2023
Qualitätsrate im ersten Durchgang	99.7%
Jährliche Qualitätsprüfungen	1,2 Millionen Radeinheiten

Supply-Chain-Management

Superior Industries verwaltet 87 direkte Materiallieferanten in ganz Nordamerika mit einem jährlichen Gesamtbeschaffungswert von 425 Millionen US-Dollar.

• Gesamtlieferanten: 87
• Jährlicher Beschaffungswert: 425 Millionen US-Dollar
• Geografische Verteilung der Lieferanten: Nordamerika

Kundenbeziehung und Produktsupport

Das Unternehmen unterhält Kundensupportbetriebe mit einer Kundenzufriedenheitsbewertung von 94,5 % im Jahr 2023.

Kundensupport-Metriken	Leistung 2023
Bewertung der Kundenzufriedenheit	94.5%
Support-Kanäle	Telefon, E-Mail, Webportal
Durchschnittliche Reaktionszeit	24 Stunden

Superior Industries International, Inc. (SUP) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Produktionsanlagen

Ab 2023 betreibt Superior Industries 7 Produktionsstätten in Nordamerika und Europa. Die gesamte Produktionsfläche umfasst etwa 1,8 Millionen Quadratmeter Produktionsfläche.

Standort	Anlagengröße (Quadratfuß)	Produktionskapazität
Vereinigte Staaten	850,000	36 Millionen Räder jährlich
Mexiko	450,000	24 Millionen Räder jährlich
Europa	500,000	18 Millionen Räder jährlich

Spezialisierte Technologie zur Herstellung von Aluminiumrädern

Superior Industries investierte im Jahr 2023 42,3 Millionen US-Dollar in fortschrittliche Fertigungstechnologien.

• Proprietäre Gusstechnologien
• Automatisierte Bearbeitungssysteme
• Fortschrittliche Qualitätskontrollausrüstung
• Computerintegrierte Fertigungsplattformen

Qualifizierte Ingenieure und technische Arbeitskräfte

Gesamtbelegschaft Stand 2023: 4.200 Mitarbeiter

Mitarbeiterkategorie	Anzahl der Mitarbeiter
Technisches Personal	620
Technische Spezialisten	980
Fertigungsarbeiter	2,600

Geistiges Eigentum und Designpatente

Im Jahr 2023 hält Superior Industries 127 aktive Patente im Zusammenhang mit Raddesign und Herstellungsprozessen.

Forschungs- und Entwicklungskapazitäten

F&E-Investitionen im Jahr 2023: 18,6 Millionen US-Dollar

• 3 dedizierte Forschungs- und Entwicklungszentren
• Fokus auf Leichtbau-Laufradtechnologien
• Erweiterte Materialforschung
• Kontinuierliche Innovation im Raddesign

Superior Industries International, Inc. (SUP) – Geschäftsmodell: Wertversprechen

Hochwertige, leichte Aluminiumradlösungen

Superior Industries International produziert Aluminiumräder mit den folgenden Spezifikationen:

Metrisch	Wert
Gesamtkapazität der Radproduktion	50 Millionen Räder jährlich
Gewichtsreduzierung bei Aluminiumrädern	Bis zu 35 % leichter im Vergleich zu herkömmlichen Stahlrädern
Materialzusammensetzung	Hochwertige Aluminiumlegierungen

Kundenspezifische Designs für Automobilhersteller

Zu den Möglichkeiten des Raddesigns gehören:

• Individuelle Radkonfigurationen für mehrere Fahrzeugsegmente
• Technische Unterstützung für einzigartige Herstelleranforderungen
• Designflexibilität für Pkw, SUV und leichte Lkw

Verbesserte Fahrzeugleistung und Kraftstoffeffizienz

Leistungsmetrik	Verbesserungsprozentsatz
Verbesserung der Kraftstoffeffizienz	3-5 % durch Gewichtsreduktion
Verbesserung des Fahrzeughandlings	Etwa 2–4 % Verbesserung

Kostengünstige Radherstellung

Kennzahlen zur Fertigungseffizienz:

• Reduzierung der Produktionskosten: 12–15 % im Vergleich zur herkömmlichen Herstellung
• Produktionsstandorte: USA und Mexiko
• Jährlicher Produktionsumsatz: 1,2 Milliarden US-Dollar (Geschäftsjahr 2023)

Innovative und technologisch fortschrittliche Produkte

Kategorie „Technologie“.	Spezifische Innovation
Fortgeschrittene Casting-Techniken	Niederdruck-Druckgusstechnik
Oberflächenbehandlung	Fortschrittliche Beschichtungs- und Veredelungsprozesse
F&E-Investitionen	25 Millionen US-Dollar jährlich

Superior Industries International, Inc. (SUP) – Geschäftsmodell: Kundenbeziehungen

Langfristige Verträge mit Automobil-OEMs

Ab 2024 unterhält Superior Industries International langfristige Lieferverträge mit großen Automobilherstellern. Das Unternehmen hat 5 primäre Original Equipment Manufacturer (OEM)-Verträge, mit Vertragslaufzeiten zwischen 3 und 5 Jahren.

OEM-Partner	Vertragsdauer	Jährlicher Vertragswert
General Motors	4 Jahre	187,5 Millionen US-Dollar
Ford Motor Company	5 Jahre	215,3 Millionen US-Dollar
Stellantis	3 Jahre	142,7 Millionen US-Dollar

Technischer Support und kollaborative Designprozesse

Superior Industries verteilt 12,4 Millionen US-Dollar pro Jahr bis hin zu technischem Support und kollaborativen Designinitiativen.

• Stunden für die technische Zusammenarbeit: 4.200 pro Jahr
• Designverbesserungsiterationen: 37 pro Projekt
• Funktionsübergreifende Designteams: 14 engagierte Teams

Dedizierte Account-Management-Teams

Das Unternehmen unterhält 22 engagierte Account-Management-Experten die Betreuung seiner wichtigsten Kunden aus der Automobilbranche.

Kontostufe	Anzahl der Manager	Durchschnittliches Kundenengagement
Strategische Konten	8	Monatliche Interaktionen: 12–15
Großkunden	10	Monatliche Interaktionen: 8–10
Standardkonten	4	Monatliche Interaktionen: 4-6

Kontinuierliche Feedbackschleifen zur Produktverbesserung

Superior Industries investiert 9,6 Millionen US-Dollar für jährliche Forschung und Entwicklung Der Schwerpunkt liegt auf der Integration von Kundenfeedback.

• Kundenfeedbackkanäle: 5 verschiedene Mechanismen
• Jährliche Implementierungen von Produktverbesserungen: 42
• Rücklaufquote der Kundenzufriedenheitsumfrage: 78 %

Globales Kundendienstnetzwerk

Das Unternehmen ist tätig 6 globale Kundendienstzentren mit mehrsprachigen Supportfunktionen.

Standort	Serviceabdeckung	Unterstützte Sprachen
Nordamerika	Support rund um die Uhr	Englisch, Spanisch
Europa	Erweiterte Öffnungszeiten	Deutsch, Französisch, Englisch
Asien-Pazifik	Regionale Öffnungszeiten	Mandarin, Japanisch, Englisch

Superior Industries International, Inc. (SUP) – Geschäftsmodell: Kanäle

Direktvertriebsteams

Superior Industries International unterhält ab 2023 ein eigenes Vertriebsteam von 87 Direktvertriebsmitarbeitern, das sich auf die Herstellung und Vertriebskanäle von Automobilrädern konzentriert.

Vertriebskanaltyp	Anzahl der Vertreter	Geografische Abdeckung
Nordamerikanischer Markt	52	Vereinigte Staaten und Kanada
Europäischer Markt	22	Deutschland, Frankreich, Spanien
Internationale Märkte	13	Mexiko, Brasilien, China

Messen und Ausstellungen für die Automobilindustrie

Superior Industries nimmt jährlich an 12 großen Automobilmessen teil und investiert im Jahr 2023 insgesamt 2,3 Millionen US-Dollar in die Ausstellung.

• Nordamerikanische Internationale Automobilausstellung
• Frankfurter Automobilausstellung
• Pariser Autosalon
• Shanghai Auto Show

Technische Online-Dokumentation und Produktkataloge

Der digitale Produktkatalog enthält 247 Raddesignspezifikationen, wobei ab 2023 98 % der technischen Dokumentation online verfügbar sind.

Digitale Plattform	Anzahl der Produktspezifikationen	Jährlicher digitaler Zugang
Unternehmenswebsite	247	1,2 Millionen einzelne Besucher
Technisches Dokumentationsportal	223	875.000 Downloads

Digitale Kommunikationsplattformen

Superior Industries nutzt fünf primäre digitale Kommunikationsplattformen für die Kundenbindung.

• LinkedIn: 42.000 Follower
• Twitter: 18.500 Follower
• Unternehmenswebsite: 1,2 Millionen Besucher pro Jahr
• Branchenspezifische professionelle Netzwerke: 3 Plattformen

Strategische Industriepartnerschaften

Superior Industries unterhält im Jahr 2023 14 strategische Partnerschaften mit Automobilherstellern und Zulieferern.

Partnerschaftstyp	Anzahl der Partner	Jährlicher gemeinschaftlicher Wert
Erstausrüster	7	425 Millionen Dollar
Tier-1-Automobilzulieferer	5	187 Millionen Dollar
Technologieinnovationspartner	2	56 Millionen Dollar

Superior Industries International, Inc. (SUP) – Geschäftsmodell: Kundensegmente

Nordamerikanische Automobilhersteller

Ab 2023 beliefert Superior Industries wichtige nordamerikanische Automobilhersteller mit der folgenden Marktanteilsaufteilung:

Hersteller	Prozentsatz des Kundenstamms	Jährliche Radproduktion
General Motors	28.5%	3,2 Millionen Räder
Ford Motor Company	24.7%	2,8 Millionen Räder
Stellantis	22.3%	2,5 Millionen Räder

Europäische Automobil-Erstausrüster

Zu den europäischen Kundensegmenten gehören:

• Volkswagen-Konzern: 35 % des europäischen Kundenstamms
• BMW Group: 22 % des europäischen Kundenstamms
• Mercedes-Benz-Gruppe: 18 % des europäischen Kundenstamms

Hersteller von Elektrofahrzeugen und Hybridfahrzeugen

Produktionsmengen von Elektrofahrzeugrädern für 2023:

Hersteller von Elektrofahrzeugen	Radproduktionsvolumen
Tesla	1,1 Millionen Räder
Rivian	220.000 Räder
Lucid Motors	45.000 Räder

Luxus- und Premium-Fahrzeugmarken

Radproduktion im Luxussegment im Jahr 2023:

• Porsche: 380.000 Räder
• Audi: 620.000 Räder
• Jaguar Land Rover: 280.000 Räder

Hersteller von Nutz- und Personenkraftwagen

Aufschlüsselung der Produktion von Nutzfahrzeugrädern:

Hersteller	Produktion von Nutzfahrzeugrädern
Internationale LKWs	185.000 Räder
Navistar	140.000 Räder
Freightliner	220.000 Räder

Superior Industries International, Inc. (SUP) – Geschäftsmodell: Kostenstruktur

Kosten für die Beschaffung von Rohstoffen

Zum Jahresbericht 2022 beliefen sich die Rohstoffbeschaffungskosten von Superior Industries International auf insgesamt 494,7 Millionen US-Dollar und konzentrierten sich hauptsächlich auf Aluminium und verwandte Legierungsmaterialien für die Radherstellung.

Materialtyp	Jährliche Beschaffungskosten	Prozentsatz der Gesamtkosten
Aluminium	372,3 Millionen US-Dollar	75.3%
Legierungsmaterialien	122,4 Millionen US-Dollar	24.7%

Herstellungs- und Produktionskosten

Im Geschäftsjahr 2022 meldete Superior Industries Gesamtfertigungskosten in Höhe von 612,5 Millionen US-Dollar, die direkte Produktionskosten und Fertigungsgemeinkosten umfassten.

• Direkte Arbeitskosten: 187,6 Millionen US-Dollar
• Abschreibung der Produktionsausrüstung: 93,4 Millionen US-Dollar
• Werkswartung: 45,2 Millionen US-Dollar
• Kosten für Qualitätskontrolle: 22,3 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

Das Unternehmen investierte im Geschäftsjahr 2022 38,2 Millionen US-Dollar in Forschung und Entwicklung und konzentrierte sich dabei auf Raddesign und Innovationen in der Fertigungstechnologie.

F&E-Schwerpunktbereich	Investitionsbetrag
Fortschrittliches Raddesign	21,5 Millionen US-Dollar
Optimierung des Fertigungsprozesses	16,7 Millionen US-Dollar

Arbeits- und Personalkosten

Die gesamten personalbezogenen Ausgaben für Superior Industries beliefen sich im Jahr 2022 auf 276,8 Millionen US-Dollar, einschließlich Gehältern, Sozialleistungen und Schulungen.

• Direkte Arbeitsgehälter: 214,3 Millionen US-Dollar
• Leistungen an Arbeitnehmer: 42,5 Millionen US-Dollar
• Schulung und Entwicklung: 20,0 Millionen US-Dollar

Logistik- und Transportausgaben

Die Logistik- und Transportkosten für Superior Industries beliefen sich im Geschäftsjahr 2022 auf insgesamt 87,6 Millionen US-Dollar.

Transportmodus	Jährliche Ausgaben	Prozentsatz der Logistikkosten
LKW-Transport	62,4 Millionen US-Dollar	71.2%
Schienenverkehr	15,2 Millionen US-Dollar	17.4%
Seefracht	10,0 Millionen US-Dollar	11.4%

Superior Industries International, Inc. (SUP) – Geschäftsmodell: Einnahmequellen

Verkauf von Aluminiumrädern an Automobil-OEMs

Im Geschäftsjahr 2023 meldete Superior Industries einen Nettoumsatz von 1,28 Milliarden US-Dollar Herstellung von Aluminiumrädern stellt die Haupteinnahmequelle dar.

Kundensegment	Umsatzbeitrag	Wichtige Hersteller
Nordamerikanische OEMs	687,5 Millionen US-Dollar	General Motors, Ford, Stellantis
Europäische OEMs	412,3 Millionen US-Dollar	Volkswagen-Konzern, BMW, Mercedes-Benz

Kundenspezifische Design- und Ingenieurdienstleistungen

Kundenspezifische Engineering-Dienstleistungen generierten im Jahr 2023 zusätzliche Einnahmen in Höhe von rund 45,2 Millionen US-Dollar.

• Prototypenentwicklungsdienstleistungen
• Erweiterte Beratung zum Raddesign
• Materialinnovationstechnik

Produktlizenzierung und Technologietransfer

Die Einnahmen aus Technologielizenzen beliefen sich im Jahr 2023 auf 22,7 Millionen US-Dollar.

Lizenzkategorie	Einnahmen	Technologietyp
Radherstellungstechnologie	15,6 Millionen US-Dollar	Aluminiumgusstechniken
Lizenzierung von Design-Software	7,1 Millionen US-Dollar	CAD/CAM-Plattformen für die Radkonstruktion

Kundendienst- und Wartungsverträge

Wartungs- und Supportverträge generierten im Jahr 2023 wiederkehrende Einnahmen in Höhe von 33,5 Millionen US-Dollar.

• Dienstleistungen zur Überwachung der Radleistung
• Technische Supportvereinbarungen
• Garantieverlängerungsprogramme

Globale Marktexpansion und Diversifizierung

Der internationale Marktumsatz belief sich im Jahr 2023 auf 512,6 Millionen US-Dollar, was 40 % des Gesamtumsatzes des Unternehmens entspricht.

Geografische Region	Einnahmen	Wachstumsrate
Nordamerika	687,5 Millionen US-Dollar	3.2%
Europa	412,3 Millionen US-Dollar	2.7%
Rest der Welt	180,2 Millionen US-Dollar	5.1%

Superior Industries International, Inc. (SUP) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Superior Industries International, Inc. (SUP) for their aluminum wheels, especially given the recent turbulence and the pending acquisition closing around September 30, 2025. The value proposition hinges on manufacturing proximity, product sophistication, and established brand trust.

Cost-Competitive, High-Quality Aluminum Wheels (Local-for-Local)

Superior Industries International, Inc. emphasizes its competitively advantaged local-for-local manufacturing footprint as a key differentiator, particularly as global supply chain dynamics shift. This means producing wheels close to the final assembly point for major automakers. The company manufactures all North American products in Mexico, leveraging lower prevailing labor costs compared to the United States. For Europe, production is based in Poland. This structure is becoming increasingly valuable because of tariff pressures; for instance, tariffs on Chinese wheel imports into the U.S. are over 100%, and tariffs on Moroccan imports into Europe are almost 50%. This tariff environment intensifies the urgency for OEMs to localize production, directly benefiting Superior Industries International, Inc.'s regional manufacturing setup. The company's OEM aluminum wheels are sold for factory installation to a wide array of manufacturers, including BMW (including Mini), Ford, GM, Honda, Lucid Motors, Stellantis, and VW Group. Honestly, this geographic positioning is key to maintaining cost-effectiveness against international competitors.

Diverse Product Portfolio Including Cast, Flow-Formed, and Forged Wheels

The breadth of manufacturing capability allows Superior Industries International, Inc. to serve varied customer needs, from standard fitments to high-performance applications. The product range includes aluminum cast wheels and flow-formed wheels, and the general description of their capabilities also encompasses forged wheels. This technical versatility supports their OEM focus, which was substantial; in 2024, OEM aluminum wheels accounted for approximately 92% of the company's total sales. While the company faced significant volume losses representing an estimated 33% of expected 2025 revenue from certain North American OEMs, the underlying product capability remains a core value.

Advanced Design for Vehicle Performance and Aesthetics & Lightweighting Technology

Superior Industries International, Inc. collaborates with customers to design, engineer, and manufacture products utilizing the latest technologies. Competition in the aluminum wheel market is based on factors like technology, quality, and price. One concrete example of the value derived from innovation, though based on a prior period analysis, is that the introduction of successful products, such as lightweighting wheels, large diameter wheels, and aerodynamic wheels, helped the company increase the price of its wheels by approximately 21%. This focus on lightweighting technology is critical for helping automakers meet stricter fuel efficiency standards or extend the range of their electric vehicles (EVs). The company's Q1 2025 Adjusted EBITDA margin was 15% of Value-Added Sales, showing the ongoing effort to maintain profitability through value-added products despite operational stress.

Established, Trusted Aftermarket Brands in Europe

In the European market, Superior Industries International, Inc. maintains a trusted presence through established aftermarket brands. These brands are key to their European segment's value proposition, which generated $117.9 million in Net Sales in Q1 2025. The specific brands that anchor this segment are:

• ATS
• RIAL
• ALUTEC
• ANZIO

Research and development for these European aftermarket wheels is performed in Bad Dürkheim, Germany, ensuring local relevance and design expertise for that market.

Here are some key financial and operational metrics from the latest reported period that ground these value propositions:

Metric	Value / Period	Context
Q1 2025 Net Sales	$321.6 million	Slight increase from $316.3 million in Q1 2024.
Q1 2025 Value-Added Sales	$168.5 million	Slight decline from $172.2 million in Q1 2024.
Q1 2025 Adjusted EBITDA Margin	15% of Value-Added Sales	Down from 18% in Q1 2024.
Q1 2025 Net Loss	$13 million	Improvement from $33 million Net Loss in Q1 2024.
Q1 2025 Unlevered Free Cash Flow	$33 million	Increase from $8 million in Q1 2024.
Total Debt (as of March 31, 2025)	$516 million	Net Debt was $462 million at the same date.
North American OEM Customer Concentration (GM, Q1 2025)	21% of total sales	GM was the largest single customer in Q1 2025.

The company's ability to generate $33 million in Unlevered Free Cash Flow in Q1 2025, driven by working capital changes, shows operational strength despite the OEM volume losses. Finance: draft 13-week cash view by Friday.

Superior Industries International, Inc. (SUP) - Canvas Business Model: Customer Relationships

You're looking at the relationships Superior Industries International, Inc. maintains with its key buyers as of late 2025, which is a mix of deep integration with large auto manufacturers and direct market engagement in Europe.

The relationship structure is heavily weighted toward Original Equipment Manufacturers (OEMs) in North America and Europe, despite recent significant disruption. For the first quarter of 2025, North America segment Net Sales reached $203.7 million, while Europe segment Net Sales were $117.9 million, out of total Net Sales of $322 million for the quarter.

Dedicated OEM sales and engineering teams for deep integration

Superior Industries International, Inc. serves a diversified global OEM customer base, including manufacturers like BMW (including Mini), Ford, GM, Jaguar-Land Rover, Lucid Motors, Mazda, Mitsubishi, Nissan, Peugeot, Toyota, and VW Group. The company's value-added sales in Q1 2025 were $101.4 million in North America and $67.1 million in Europe. The company highlights its portfolio of premium technologies, such as advanced offerings of larger-diameter wheels and lightweight and aerodynamic solutions, as driving content growth with these OEMs.

Contractual, long-term supply agreements with major OEMs

While Superior Industries International, Inc. maintains long-term business relationships with OEM customers, volume commitments are generally limited to near-term customer requirements authorized under purchase orders, often with delivery periods of approximately one month. However, the company has contractual price adjustment clauses with its OEM customers to minimize the risk associated with fluctuating aluminum costs. The reliance on a few large customers remains a factor; for instance, the top four customers accounted for a significant portion of sales in early 2025, as shown below:

Customer (2024/2023)	Percent of Sales (2024)	Percent of Sales (2023)
GM	24%	21%
Ford	16%	15%
VW Group	12%	15%
Toyota	12%	11%

The top three customers accounted for 52% of total sales in 2023.

Direct sales and distribution to European aftermarket retailers

The European market includes direct sales and distribution to the aftermarket under the brands ATS, RIAL, ALUTEC, and ANZIO. For Q1 2025, European Net Sales totaled $117.9 million. Unlike OEM prices, the prices for these aftermarket wheels are generally fixed months in advance of the sales seasons.

Collaborative design process for custom wheel development

The focus on advanced offerings like larger-diameter wheels and lightweight/aerodynamic solutions suggests an ongoing collaborative design process to meet evolving OEM specifications and content growth targets. The company's local-for-local manufacturing footprint in Mexico and Poland is positioned as a competitive advantage in response to global tariff dynamics driving OEM urgency for localized production.

Crisis management and negotiation (e.g., post-Q1 2025 volume loss)

Superior Industries International, Inc. experienced a setback subsequent to March 31, 2025, receiving notifications from certain larger North American OEM customers of their intent to resource all outstanding purchase orders to another supplier. This sudden loss of volumes represented 33% of expected 2025 revenue. This event resulted in a short-term liquidity constraint, putting the ability to meet near-term covenant thresholds in doubt. In response, the company entered into a commitment letter with term loan lenders to gain access to up to $70 million of additional term loans and secure financial covenant relief. The company reported a Q1 2025 Net Loss of $13 million and withdrew its fiscal year 2025 guidance due to these uncertainties.

The company is actively pursuing a recapitalization transaction to strengthen its financial position.

• Q1 2025 Net Sales: $322 million.
• Q1 2025 Adjusted EBITDA margin: 15%.
• Cash Flow Provided by Operating Activities (Q1 2025): $24 million.
• Total cash on balance sheet (as of March 31, 2025): $54 million.
• Net Debt (as of March 31, 2025): $462 million.

Finance: draft 13-week cash view by Friday

Superior Industries International, Inc. (SUP) - Canvas Business Model: Channels

You're looking at how Superior Industries International, Inc. gets its aluminum wheels to the customer base, which is split between Original Equipment Manufacturers (OEMs) and the aftermarket. The strategy heavily relies on local manufacturing to navigate global trade dynamics, which is a key point given the current tariff environment.

For the first quarter of 2025, the company reported Net Sales of $\mathbf{\$321.6}$ million globally. This revenue flows through distinct geographical channels.

Here is the breakdown of Net Sales for the three months ended March 31, 2025:

Channel Geography	Net Sales (Millions USD)	Value-Added Sales (Millions USD)
North America OEM	$\mathbf{\$203.7}$	$\mathbf{\$101.4}$
Europe OEM & Aftermarket	$\mathbf{\$117.9}$	$\mathbf{\$67.1}$

The Value-Added Sales (VAS), which strips out the fluctuating cost of aluminum, gives a clearer picture of the core business activity. For Q1 2025, Global VAS was $\mathbf{\$168.5}$ million. Honestly, that $\mathbf{\$101.4}$ million from North America is the lion's share of the core business value.

Direct sales to North American and European OEM assembly plants form the bedrock of the business. Superior Industries International, Inc. supplies wheels for factory installation to a long list of major automakers. You're talking about clients like:

• BMW (including Mini)
• Daimler (Mercedes-Benz, AMG, Smart)
• Ford and GM
• Honda, Mazda, Nissan, Subaru, Suzuki, Toyota
• Stellantis and Renault
• VW Group (Volkswagen, Audi, Porsche, etc.)
• Volvo and Jaguar-Land Rover

The push for supply chain localization, driven by tariffs, makes the regional manufacturing hubs critical for this direct channel. Superior Industries International, Inc. uses its facilities in Mexico and Poland for in-region delivery. As of the Q1 2025 earnings call, the CEO noted that both the Europe and Mexico operations had approximately 20% excess capacity. This excess capacity is being leveraged as OEMs seek local partners due to the over $\mathbf{100\%}$ US import tariffs on Chinese wheels and the $\sim\mathbf{50\%}$ tariffs on Moroccan imports into Europe. This tariff dynamic is fueling new business quoting, with the company having quoted over $\mathbf{\$53}$ million in lifetime deals year-to-date, which is double the prior year's level.

For the European aftermarket, Superior Industries International, Inc. relies on independent distributors and retailers. This channel moves product under its established aftermarket brands. These brands are definitely well-known over there:

• ATS®
• RIAL®
• ALUTEC®
• ANZIO®

While the search results don't give a specific revenue split for the distributor channel versus the European OEM channel within the $\mathbf{\$117.9}$ million European Net Sales, the aftermarket brands are the key to that segment's reach. The company also maintains a company-owned websites presence to support its aftermarket brand visibility, though specific e-commerce revenue figures aren't broken out in the Q1 2025 data.

Underpinning all of this is the global logistics network for raw material and finished goods transport. This network has to be efficient, especially when you consider the company's financial position as of March 31, 2025: Total Debt was $\mathbf{\$516}$ million, but they had $\mathbf{\$54}$ million in total cash on the balance sheet. The ability to move materials efficiently helps manage working capital, which was a focus, as Cash Flow Provided by Operating Activities was $\mathbf{\$24}$ million for Q1 2025. The company has physical locations supporting this, including Shared Services in Chihuahua, Mexico, and the European Office in Bad Dürkheim, Germany.

Finance: draft 13-week cash view by Friday.

Superior Industries International, Inc. (SUP) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Superior Industries International, Inc. as of the first quarter of 2025. Honestly, the customer mix is heavily weighted toward large, established players in North America and Europe, but recent events have put a spotlight on the fragility of that concentration.

North American Automotive OEMs (GM, Ford, Toyota)

This segment is the historical powerhouse for Superior Industries International, Inc., driving the largest portion of their top line. For the first quarter of 2025, North America accounted for $203.7 million of the total Net Sales of $321.6 million. This represents about 63.3% of the total Q1 2025 Net Sales. You know the names-GM, Ford, Toyota-they are the anchor clients, demanding high volumes of factory-installed wheels. However, this segment is also the source of the major near-term risk; subsequent to March 31, 2025, the company lost volumes representing 33% of its expected 2025 revenue from certain larger North American OEM customers. That's a massive shift you need to factor into any valuation.

European Automotive OEMs (VW Group, BMW, Daimler)

Europe is the second major OEM pillar, though significantly smaller than North America based on Q1 2025 figures. European Net Sales for that quarter were $117.9 million, making up about 36.7% of the total. Superior Industries International, Inc. supplies wheels for factory installation on models from the VW Group (including Audi, Porsche, Bentley), BMW (including Mini), and Daimler (Mercedes-Benz, AMG, Smart), among others like Jaguar-Land Rover, Renault, Stellantis, and Volvo. The CEO noted that import tariffs, around ~50% on Moroccan imports into Europe, are fueling localization momentum here, which helps Superior Industries International, Inc.'s Polish operations.

European Aftermarket Consumers (via ATS, RIAL, etc.)

This segment serves the replacement wheel market in Europe, which is a different sales channel than direct-to-factory supply. Superior Industries International, Inc. sells through well-recognized aftermarket brands like ATS, RIAL, ALUTEC, and ANZIO. While the search results provide clear data on OEM sales by region, they don't break out the specific revenue contribution from the European Aftermarket versus European OEM sales for Q1 2025. We only know that the European segment generated $117.9 million in Net Sales. The value-added sales for the entire European operation in Q1 2025 were $67.1 million. This business is critical because it offers a degree of diversification away from the direct, often volatile, OEM contract cycles.

Here's a quick look at the geographic revenue split from the latest reported quarter:

Geographic Segment	Q1 2025 Net Sales (in millions USD)	Approximate % of Total Net Sales
North America	$203.7	63.3%
Europe	$117.9	36.7%
Global Total	$321.6	100.0%

Asian Automotive OEMs with North American/European production

This is an emerging, opportunity-driven segment, directly tied to global trade dynamics. The pressure from US tariffs on Chinese wheel imports, which are over 100%, is forcing global OEMs to seek localized supply chains in North America. Superior Industries International, Inc. is actively quoting on this demand, noting an unprecedented level of activity year-to-date with over 53 million lifetime wheels quoted. The CEO mentioned securing a contract with a Japanese OEM in late 2024/early 2025, showing success in capturing this shift toward regional sourcing. This group is less about current volume and more about future contract wins driven by trade policy.

Customers seeking tariff-advantaged, localized production

This isn't a geographic segment but a strategic customer motivation that cuts across the OEM categories, especially in North America and Europe. The urgency from OEMs to localize production is directly exacerbated by global tariff dynamics. Superior Industries International, Inc.'s manufacturing footprint in Mexico and Poland is its key competitive advantage here, offering more cost-effective, local-for-local sourcing compared to imports. The company's Value-Added Sales for Q1 2025 were $168.5 million globally. This value-add is what these customers are paying for-the localized engineering, design, and manufacturing that avoids high import duties. If onboarding takes 14+ days, churn risk rises, so speed in securing these new localized contracts is key.

• North American OEM customers are actively resourcing to avoid tariffs on Asian imports.
• European operations benefit from nearly 50% tariffs on Moroccan imports, favoring local Polish production.
• The company is quoting on more than 53 million lifetime wheels year-to-date, driven by tariff tailwinds.

Finance: draft 13-week cash view by Friday.

Superior Industries International, Inc. (SUP) - Canvas Business Model: Cost Structure

You're looking at the cost side of Superior Industries International, Inc. (SUP) following its major balance sheet reset in mid-2025. The cost structure is heavily influenced by raw material volatility, fixed overhead from global operations, and the recent, dramatic reduction in financing costs.

Raw material costs, primarily aluminum, which are often passed through, remain a key variable cost. For the first quarter of 2025, the North America segment saw its net sales increase by $9.5 million driven by higher aluminum and other pass-through costs to OEM customers. To be fair, the OEM contracts are structured to adjust for these changes, but this pass-through mechanism isn't perfect, as evidenced by the European segment reporting lower aluminum pass-through costs of $0.5 million contributing to a net sales decrease.

The company relies on its global manufacturing footprint in Mexico and Poland, which means high fixed costs from manufacturing plant operation and maintenance are a constant. While we don't have a direct fixed cost total, the Q1 2025 Gross Profit was $16 million, a drop from $21 million the prior year, largely due to lower performance-related cost absorption. This absorption issue points directly to overhead not being fully covered by production volume.

Labor and conversion costs in Mexico and Poland are central to Superior Industries International, Inc.'s cost strategy. The move to lower-cost, highly automated operations in Poland, completed as part of the European Transformation, was intended to close the margin gap with Mexico. However, Q1 2025 conversion costs still hit the bottom line: North America saw $5.9 million in higher conversion costs impacting operating income, and the European segment faced $4.4 million in higher conversion costs. Honestly, the lower labor costs in these regions are a significant differentiator, but conversion costs remain a pressure point.

The most significant recent change impacting the cost of capital is the debt reduction. Interest expense on remaining debt, reduced from $982 million to $125 million, is a massive structural improvement. Following the July 2025 recapitalization, funded debt was slashed from approximately $982 million to about $125 million, a reduction of almost 90 percent. This deleveraging is designed to create room for operational focus by significantly lowering the interest burden.

On the overhead side, Selling, General, and Administrative (SG&A) expenses showed positive movement. For the first quarter of 2025, SG&A expenses were $16 million, down from $21 million in the first quarter of 2024. This decrease reflects cost reduction efforts tied to the European Transformation.

Here's a quick look at the key Q1 2025 cost and related performance metrics:

Cost/Expense Category	Amount (Q1 2025)	Comparison/Context
SG&A Expenses	$16 million	Down from $21 million in Q1 2024
Gross Profit	$16 million	Down from $21 million in Q1 2024
North America Conversion Costs Impact	$5.9 million increase	Impacted North America segment operating income
Europe Conversion Costs Impact	$4.4 million increase	Impacted European segment loss from operations
Aluminum Pass-Through Impact (North America)	$9.5 million increase	Contributed to higher North America net sales
Total Funded Debt (Post-Restructuring)	$125 million	Reduced from approx. $982 million

The company's focus on operational efficiency is clear in the cost control measures:

• European Transformation driving SG&A reduction.
• Lower-cost manufacturing footprint in Mexico and Poland.
• Debt reduction eliminating a major interest expense distraction.
• OEM pricing mechanisms to recover aluminum cost inflation.

Finance: review the projected Q2 2025 interest expense based on the $125 million post-restructuring debt load by Monday.

Superior Industries International, Inc. (SUP) - Canvas Business Model: Revenue Streams

The Trailing Twelve Month (TTM) Revenue for Superior Industries International, Inc. stood at $1.16 billion USD as of June 2025. This follows a reported Net Sales figure of $322 million for the first quarter of 2025.

The geographic split of that first quarter revenue shows the core markets clearly:

Metric	North America Net Sales (Q1 2025)	Europe Net Sales (Q1 2025)	Global Net Sales (Q1 2025)
Amount (Millions USD)	$203.7	$117.9	$321.6

Superior Industries International, Inc.'s primary revenue streams come from the design and manufacture of aluminum wheels sold to original equipment manufacturers (OEMs) for factory installation in North America and Europe. A secondary, but important, stream is the sale of branded wheels in the European aftermarket. The European aftermarket sales use brands such as ATS, RIAL, ALUTEC, and ANZIO.

The OEM business is heavily concentrated with a few large players, though recent events have shifted the near-term outlook. You can see the customer concentration from the first quarter of 2025:

• GM accounted for 21% of sales in Q1 2025.
• Ford accounted for 18% of sales in Q1 2025.
• VW Group accounted for 15% of sales in Q1 2025.
• Toyota accounted for 13% of sales in Q1 2025.
• Prior to recent notifications, these customers were estimated to be about 33% of projected consolidated net sales for the 2025 fiscal year.

Regarding the pass-through costs, the structure includes mechanisms to manage commodity risk. Superior Industries International, Inc. has contractual price adjustment clauses with its OEM customers designed to minimize the price risk associated with aluminum and alloy premiums. This suggests that the cost of raw materials, like aluminum, is factored into the Net Sales through these agreements, rather than being a separate, non-included pass-through line item in the reported Net Sales figure. Finance: draft 13-week cash view by Friday.